Transcripts
1. Class Intro: If you never want to get stuck ever again trying
to come up with content and you want to take your content creation
game to the next level, then you're in the right place. Welcome to how to use
ChatGPT to create content. The class that will
show you how to elevate your content creation game
using AI. Hi. My name is Sina. I'm a Brand Strategist Manager and the founder of
Shared Diversity and I know firsthand the
power of content creation. Building my brand and
putting content out there was the key to me now
owning a business, working with brands like Adidas, being featured in
publications like Vogue and helping over 1,000 students
build their brand online. As an entrepreneur, I use
AI to save me time and effort when creating content and I'm here to share
my insights with you. You might think you need a lot
of tech knowledge to start using AI in content
creation or you might wonder whether the results
will actually sound like you or like a robotic
computer voice. Just me, I had the same thoughts and I've got you covered. No matter whether you are a newbie or you've
used AI before, this class is designed to be
super easy to follow along. You see this is to
create content and so we'll discuss time-saving
techniques so you can create content in bulk
plus you'll learn some life-changing
hacks that can help you create content
that sounds like you, and unique prompts to take your content to the next level. Whether you are a
content creator and marketer or you simply want to step up your content creation game,
let's get started.
2. Chat GPT Basics: Welcome to the lesson
ChatGPT basics. Let's first talk about the
project of this class. The project in this
class to create at least one piece of
content using ChatGPT. Usually in my classes, I first start the lesson and then I give you to-dos on how to apply that lesson into your
project, but not today. This class is special because we're going through
the process together. Instead of watching
the video and then trying to figure
it out by yourself, simply follow along
step-by-step as I show you how to use the
tool to create content. Let's talk about ChatGPT
is and how to use it, ChatGPT is a very powerful
tool for content creation, but it's also important to know how to use it effectively. In this lesson, we'll cover some basic tips on how
to align your content, using ChatGPT with a brand
voice that you have. It doesn't sound like a robotic computer voice when
you create content, but it sounds like you, ChatGPT is a generative
language tool. It was created by OpenAI. It's a chat that's
functioning as a researcher,
assistant, moderator. It's assigned to communicate
with you through text. ChatGPT relies on information
that it gets from books, texts, and the internet. But it's very important to
understand that ChatGPT only uses information up to a
certain point of time. At the moment and time
as you're accessing ChatGPT you might not have the most up-to-date information. This is very important to
understand when you're looking for super
up-to-date information, so it won't be able to tell
you the weather for tomorrow. But it will be helpful to
come up with research, help you create content, structure and
format the content, come up with unique formats, and how to design the
content and communicate it. Let's start with our first
steps on how to use ChatGPT and the basics of ChatGPT
for content creation. Number 1, be specific
with your prompts. Let's get into the tool and
I'll show you how to use it. This is the interface
of ChatGPT. Here you see all the models
that you can choose from. For myself, I have upgraded to ChatGPT-4 which is
the latest model. However, ChatGPT-3.5 is totally fine and
it's all for free. Just sign up for the
platform and get started. To get started, you just need
to enter your prompts here. As we already went
through the first tip, be very specific
with your prompts. Let's try and use it. ChatGPT to you works
best when you give it clear and specific prompts. Rather than asking you to write an article
about meditation, which is a very generic and general prompt and
it could give you an article that
is 1,000 words or 3,000 words that can give
you headlines or not. I could talk about
what meditation is and where it comes from. You want to be more specific. Try asking it write a 1,000 word article about the
health benefits of meditating every morning. This really helps ChatGPT to understand exactly
what you're looking for and generate content that
meet your specific goals. Here you can already see
it's coming up with a lot of content that is specific to
the prompts that you asked. It starts with an
introduction of why meditation is important. It's a simple yet
powerful tool and in this article will discuss the health benefits of
meditating every morning. Then it goes into reduces
stress, boost immune system. It doesn't really go into
all the generic things like what is the definition of meditation where this come from. But it really goes into specifics of what
you're looking for. My next advice is to use the same chat or the same prompt or topic.
What do I mean by that? On the left side here you
have different chat options. You need to understand
that ChatGPT learns from your inputs and becomes more accurate over time to get the most out of it, use the same chat for the
same audience or purpose. Instead of saying, okay, I want to write a
meditation article and then I want
to create content around the article and
around the idea of notation. Don't use a new chat. Instead, use the same
check you already started when talking
about meditation. This helps ChatGPT learn
from your previous inputs and it generates better
quality content over time. If you use a new chat, you'll have to share
your information again and again with ChatGPT, you don't want to do that. Be smart about that. For instance, instead of
starting a new chat and saying, give me 10 content creation
tips around meditation. You want to go into the same
chat and just prompt it. What you want it to do. My next step is to give ChatGPT your own input. What
do I mean by that? While ChatGPT is powerful, It also takes information from already existing textbooks and the Internet and just
spits it out to you. Of course, it comes up with new ways of combining
information, but it's the same information
that's already out there. We all know that ideas are not unique and we all copy
paste from each other. But if you want to make
your content unique to you, your sound of voice,
and who you are, and you don't want to copy
everyone's opinion out there. You need to make
sure that you give ChatGPT input that
is unique to you. While those AI tools
are super powerful, it still benefits from your
own expertise and creativity. Rather than simply
asking you to come up with 10 content ideas for Instagram about solo traveling, you want to try asking, come up with content ideas for Instagram about solo traveling
based on these tips. Then you can show, my tips
are always carry a charger, connect with people on
social media beforehand. Then it spits out 10 Solo Traveler summations and it gives you a content ideas, but it incorporates what you
already gave it as an idea. Insert your own tips
to give ChatGPT a starting point then aligns with your brand
voice and your audience. My next step is to prepare ChatGPT to answer your prompts. ChatGPT can actually
learn from your input, especially in the same chats. That's why I'm saying use the same chats for the
same prompts or ideas. Because what you
can do is you can educate ChatGPT
about your audience, about your style of content. Then you can ask it to generate content
based on this input. Here's an example. You can
say my target audience, a young woman from the ages of 18-25 who solo travel and
sometimes don't feel insecure. Do you understand? Just type. Yes. What you want to do is before asking ChatGPT
to generate content, give it various pieces of information about
what you want to do and who you want to
create content for. You can talk about
your target audience, your channels, and so forth. After each piece of
information you want to say, do you understand? If yes, answer yes or type yes. This helps ChatGPT learn and better understand
your needs. Later, when you then
ask ChatGPT to create content and it will have a better understanding of
what you're looking for. Here, for instance, you can talk about your target audience, young woman under 18-25, do you understand, yes. Then you talk about my content. It's usually both
fun and educative. I do blogs, but also swipe
through so you can give it really targeted
information about what your channel is about. Then in the third round, you say come up with
10 content ideas based on my target audience
and my content style. Now, instead of giving you random information like before, or random ideas based on
the tips you gave it. It gives you targeted
tips based on your target audience
and your content style. My next step is to use
TLDR for summaries. If you don't have
time to research or read an entire text, you can let ChatGPT help you by summarizing your
texts for you. After you insert your text
that is too long to read, you just put TLDR, which stands for
too long to read. ChatGPT will provide you
with a summary of the text. For instance, here I've
copy pasted a text from a travel guide around
solar traveling in Peru. It's too long for me to read and understand what's the
gist of this text. I just put TLDR afterwards. It gave me a guide
to solo traveling, gives me this whole
summary of what the text is about without
me having to read the entire text
doesn't save you a lot of time when researching
for content. Definitely take
advantage of that. My next step is use ChatGPT
as a tool, not a replacement. It's very important to
understand ChatGPT again, take the information
that's already out there, and then puts it into a format
that you're asking for. What you want to
do is you want to humanize it, you want
to make it yours. If you build specifically
a personal brand, if you're creating
content online around who you are and
what you believe in, you'll want to make
sure it's unique to you and your target audience, and it matters to them. It doesn't just
sound like anything else that they can
Google on the Internet. Be prepared to spend some
time editing the articles. Don't just take the content and then put it out on social media, but actually tried
to make it yours. But the good news is you
can already ask ChatGPT to humanize the output before
you even look at it yourself. Here's a tutorial
on how to do that. You want to start a new session and enter prompt or question. But instead of just putting
the prompt or question, you will include what
information you want to say, incorporate these elements, employ powerful language,
post questions, support key points with
concrete evidence, and address the reader directly
in a conversational tone. This way, it won't just spit
out an everyday article. In this case, could a
brief article on why mindfulness is crucial
for success in business. It will actually make
it conversational, and it will also put some
references in there so you can actually already
humanize this article as if you've researched
it yourself, and then you can go in and put your own tone of voice into it. Now it's your turn.
Go sign up to ChatGPT and start
creating content. Doesn't have to be a big piece. I just want you to start
experimenting with the prompts. Think about using
the same chat for the same topic and think about
preparing the chat first, but your target audience
about your goals. Then put in the prompt
and just try to experiment a little before
jumping to the next lesson. In the next lesson, we
will discuss how to come up with content
ideas using AI.
3. Content Ideas: AI is a great tool to help you come up with
content ideas if you are totally overwhelmed and you don't know
where to start, it's a great point
of starting out with just understanding
what content ideas are out there on my topic
and brainstorming. Let's start talking about what are specific prompts you can use to ask ChatGPT to come up
with content ideas for you. Let's say you are
a travel blogger. You want to ChatGPT to
help you come up with article ideas and
content creation ideas around the 10 hidden gems in Paris or the best vegan
restaurants and Bale. The first step is
to ask ChatGPT for a list of questions
related to your topic. This can help you identify
common questions or pain that your audience has, which can then
address your content. Instead of just
thinking about what are common formats that
I want to come up with, think about questions
that your audience might have that you can
answer through content. For example, if you're
a travel blogger, you could ask
ChatGPT to generate a list of questions related to solar travel tips are best
budget travel destinations. Now it comes up with a list of questions that you can then ask them to answer in a
content-creation format. Or it gives you ideas on how to come up with
content yourself. If you're saying,
for instance, hey, I feel like super uncreative, I cannot come up
with anything that I could put on social
media or my blog, then you can just go into
these questions and think, how can I answer this question
with a piece of content? How do you plan an
itinerary for solo travel? That's a great piece of
content that you probably haven't thought
about of creating, but that your audience
is super interested in. My next step is
to use ChatGPT as a brainstorming buddy
for creative ideas. If you're stuck on coming
up with new content ideas, you can ask ChatGPT to generate some creative
prompts for you. For example, you could
ask for ideas on unusual travel experiences or craft projects using
recycled materials. Here are really fun prompts, then ChatGPT gives you an unusual travel experiences you might not have
thought about, but maybe you went
through them and you can actually create
content around it. Here, for instance, take a helicopter tour or
swim with sharks. These things might seem easy or normal to you because
you are a travel blogger, but they are super unusual
for the majority of people. It's a great way to use ChatGPT
as a brainstorming buddy. The next step is to
request a list of current topics in your
industry or field. If you want to
stay up-to-date on recent trends and insights
and you want to become an expert in your
field and seen as someone that I'd
go to to actually look at the most up-to-date
information you can ask ChatGPT to generate latest
trends in your industry. You want to look out for
the fact that ChatGPT is only using information up
to a certain point of time. It might not be
super up-to-date, but it still gives you
a really good idea of what to talk about next. You could ask if for instance, what are trends
and traveling that most people might
not know about yet. Here are fun ideas
that you might have not thought about yet and what content would be up-to-date or trendy for people
to talk about. If you want to create
content, obviously, you want to make sure that you
are relevant to your field and you're relevant to the time so you can catch trends early. You can ask ChatGPT to
give you some trends that you might not have thought
about before to go try, see, and create content around. The next idea is ask ChatGPT for a list of related keywords. If you want to make
sure that your content is optimized for search engines, you want to make sure you use keywords that help
you rank high. You can ask ChatGPT
to come up with a related keywords around a topic that you
want to talk about, meal planning, healthy eating, or quick and easy recipes and these keywords you can
then turn into content. The next is to request a
list of content formats. Let's say you're
already talked about some brainstorming
and you learned about some keywords and now
you're unsure of how to put all that content into the right format so you can ask it to come up with
creative formats. If you're not sure what
format to use for content, you can ask ChatGPT
to generate a list. For instance, you could
say, I want to create content for a specific channel, let's say LinkedIn but I don't really know what
content formats I can create on this channel around the topic
that I speak about. Give me a list of
content formats that I can start creating. Then it comes up with case studies,
info-graphics, videos, podcasts, and slide
decks, how-to guides. It gives you a good
list that you can pick from and then start
creating content around it. Now it's your turn.
Come and follow along as we're using
some of the prompts. Here's some of the prompts
that you could start using and you can apply it into your niche and fill that
industry that you are in. Generate a list of questions related to vegan cooking
and other ideas, provide creative prompts
for a DIY crafting project. List current trends and
travel photography. Generate related keywords for a blog post on
mindfulness meditation. Provide ideas for
interactive content formats for a career
development website. Start using the
problems before you go to the next lesson
because in the next lesson, we'll talk about how to use ChatGPT for content repurposing.
4. Content Repurpose: Welcome to the lesson on how to repurpose your content using AI. Repurposing content means
taking any content, usually long-form content,
and turning it into different content formats
for different platforms. This can include, for instance, turning a long-form YouTube
video into short-form videos, a podcast, Twitter threads, quote visuals,
infographics, and more. Repurposing content into different formats
can help you reach a wider audience and improve your content's
accessibility. If someone might
follow you on YouTube and they might not
follow you on Instagram, so it's important to repurpose the content
that works well on one platform and try to
spread it to other platforms. You never know where a
content piece can blow up. some of my YouTube videos have around 200 views but as soon as I cut them down into short-form formats and
put them on LinkedIn, they can reach up to 200,000 or even up to a million views. ChatGPT can help you turn
text into different formats, making it a perfect tool to
use for content repurposing. By the way, if you're
struggling to come up with content to create in general, then I highly recommend checking out my other
Skillshare classes, such as the personal
branding class for my class and short-form
videos so you can find the best
content to become known. Let's talk about the
two methods you can use to use ChatGPT to
repurpose your content. The first method for
repurposing is to turn a long-form piece of content in smaller pieces like
we just discussed, YouTube video can turn into short-form videos
at Twitter threads. The second method is to
take a small piece of content and turn it
into long-form content. This could be a Twitter
thread turning it into an article or 30 seconds
video where he talks about the five best tips for new entrepreneurs and turn that into a long-form
video script. Before we go into the
tips that I have for you, I want to tell you this is one
of my favorite ways to use ChatGPT because you almost have nothing to edit
at the final text. Why? Because the
prompts are based on your already
existing content. It is not generic
content that you ask ChatGPT to come
up with that sounds like everyone else out there but it's actually based on
your own creativity, ideas, and tone of voice. Your tone of voice is super important when creating
content because it helps your audience
connect with you and have a feeling they're
actually get to know you. That's why when you
repurpose content, you want to make
sure it sounds like you and you want to
give ChatGPT the right prompts to make the text sound like you and that's
where my tips come in. You want to ask ChatGPT to use the same tone of voice that your content already has to create the re-purpose
content formats. This way you can keep your voice consistent across all platforms. If your tone of voice changes
across the platforms, your audience might feel
like you're faking it or they don't really know
you and they get confused. But if you keep it the same, they will fall in
love with your stuff. Let's talk about how do you use ChatGPT in the first method, turning long-form content into
smaller pieces of content. What you want to do, you want to take a long-form piece of content such as a YouTube
video or podcast episode, and you want a
transcript the audio or video into text using an AI transcription or
YouTube transcription but you can also do it over the mothership of
ChatGPT which is OpenAI. At this point in time, ChatGPT doesn't have a
transcription service yet, but it's coming soon
but if you want to use OpenAI to transcribe
your piece of text, then you can just set up an
OpenAI account for free, go to the playground and click
on the microphone button, then you can upload an audio. Now this is not a
super long-form piece of content because
it's three minutes, but I wanted to show
you how to use it to turn it into smaller pieces. You just copy-paste it, you go to ChatGPT. Then you ask ChatGPT to turn the text into multiple
content formats. You can also ask
it to use the text and create 10 Twitter posts
or five Twitter threads. Ask ChatGPT break break
down the content into smaller pieces suitable for
posting on social media. I ask it for five Twitter posts and for quote images
for Instagram. You could ask ChatGPT
to turn your texts into multiple formats
like an article, Twitter posts,
Instagram quote images, or scripts for multiple
short-form videos. Scripts for multiple videos
that are perfect for posting on platforms like
TikTok or Instagram Reels. Here, for instance, I turned a three-minute
YouTube video into different posts for
Twitter and Instagram. You can also give it the prompt. I have a 20-minute video from YouTube on the benefits
of a plant-based diet. Please turn it into
a 500-word article intent would have post. Please use the same tone of
voice as the original video. [NOISE] I'm going to
apply this to my prompt. I have a three-minute
YouTube video on becoming the
narrator of your story. Please turn it into
a 500-word article and 10 Twitter posts. I don't want it
to take too long. I'm just going to say
a 500-word article. Please use the same tone of
voice as the original video. I'm going to
copy-paste this again. [NOISE] Now it's
going to come up with an article that uses the same tone of voice
as my video did. Here instead of having just a conversation on me
talking to the camera, it actually turns it into an
article using paragraphs. I can also try to format it, but I will come to that later and it's so important
to keep saying, use the same tone of voice
as the original video so it really adapts your
way of speaking to the article or to
the piece of content. The second method is to
turn smaller pieces of content into a longer
form piece of content. Here you can take
the bullet points or a short-form video script where you provide information and you can transcribe the
audio and video again with transcription
services and then give ChatGPT the prompts
to turn the text into a YouTube video script or
into a 2,000-word article. The check can then use
the information to expand on the topic and create
a longer piece of content. For instance, this could be
a prompt that you could try. I have a five-minute
video where I explain how to start
a successful blog. Please turn it into a
1,500-word article. Please use the same
tone of voice as the original video and then you just put
your texts in their. Repurposing content with AI can help you save a lot of
time and effort that would be wasted turning your already existing information
into different formats. Remember to edit and refine it so it really sounds like you. Now it's your turn to turn any piece of content
or bullet points about an idea that you had into a long-form piece of content or smaller pieces of content. When you're done
with that, we will continue with the next lesson, formatting, and presentation.
5. Formatting + Presentation: Welcome to the lesson,
formatting and presentation. To create good content, you need to look out for
formatting and presentation. You want to present your content in a clear and easy to follow format so that your personal
brand makes sense to people. You can use the help of AI to assist you in formatting
your content. You can use formats like
headers, paragraphs, bullet points or other
elements to make your content visually
look more appealing. Let's get into the
formatting tutorial, and as always,
just follow along. You've already created
a piece of content in the last run when we repurposed one of
your content pieces. Now we want to continue
the session with ChatGPT, and actually ask it to
format their content in a way that makes it visually
more appealing and clear. You want to continue
the session with ChatGPT by entering a prompt or question related to the
formatting on presentation. You want to ask ChatGPT to
generate content with headers, paragraphs, bullet points, or
other things that you like. You can also put in emojis
or things like that, so your content is visually appealing and easy to consume. For instance, if we continue
the repurposing tutorial, you can say turn the script
from a YouTube video into an article with common
formats such as headers, paragraphs, and bullet points. But because I already have
a piece of content that I repurposed into an
article from last round, I'm just going to tell it format this article with
elements like headers, paragraphs, and bullet points. Here, instead of having
a block of texts, you already have something that is very visually appealing. You can read it very
easily with bullet points, but let's say I want
it to still to be an article that is not totally made out
of bullet points, I can still give it
feedback to that. You want to fine tune the generated output
to make sure that it meets the formatting and the presentation
requirements that you want. Again, add your own lanes, pictures, and offers
to the article. What I'm saying is I'm
still want it to be a conventional article so
don't use only bullet points. Please redo the
formatting with headers, sub-headers, some bullet points, and also a part where I
can promote my own offer, a personal branding
checklist at the end. Let's see what it spits out. You still have a title, how to become a
narrator of your story. Now instead of just
having bullet points, you have an introduction
that you can put in. An article always should
have an introduction. Then you have example
stories that I start with the article with, and you have sub-headers of things that I'm
talking about. Benefits of a redemptive story, reframing your
narrative, and so forth. Under the promotions section is actually where I told ChatGPT to give me some space on promoting my personal
branding checklist. I want to use that
piece of content to actually drive people to buy my personal
branding checklist. If you're looking to build
your personal brand, I've created a personal
branding chart, so can help you start it. This is actually quite accurate, actually is what it is. [LAUGHTER] It also
brings it back to the idea of the YouTube script, which is check it out
today and start shaping your brand by becoming a
narrator of your story. It actually takes the tone of voice and the gist of
what I was talking about and it brings it into the promotional
part of where I'm actually trying to
sell something. But there's also advanced
formatting that you can get to know to make your content
go to that next level. It's an addition to basic format that ChatGPT can help
you to format your text. It can also help you present information in a variety
of different ways. For instance, instead
of just saying, I just want an article, I just want a piece of
content for Instagram, you can go more into
depth and you can say, I want you to create
a detailed outline. I want you to create
a visual mind-map. I want you to use
concise bullet points. I want you to write
a compelling essay. Or let's say you want a
bite sized text snippet that is under 280 characters. Here's an example of a more advanced formatting
technique that you can use. Let me start a new
session to get into a different topic and help you create some more
prompt. Here's a prompt. Create a detailed
outline on the topic of managing client relationships as a freelance graphic designer, utilize that one, what, two, why and three, how format to present
the central idea, key considerations, and
actionable steps for success. You can go really into
detail and it really spits out a very detailed
version of one, what is managing
client relationship? Two, why is it important? Three, how can you do it? Even under the house section
it formatted into A, B, C, D, and E. It's really, really easy to consume and
turn into different formats for social media or your
website or a newsletter. Remember, presentation formatting are
essential to creating good content and you can
use AI to help you do that. With tools like ChatGPT
can make your content more visually appealing and easier to consume for your audience. You can also find
formats that are too unique to your style or what you prefer on how you actually
bring over information. You can use that as a prompt to educate ChatGPT on
your formatting style. Now it's your turn, go ahead and use some of the problems
that we worked on today to format the content that you've worked on
in our last lesson. When you're done with that, we'll come to our
next lesson using AI to SEO, optimize your content.
6. SEO Optimization: Welcome to lesson
SEO optimization. Search engine optimization
is an essential part of digital marketing and helping
you get discovered online. One of the key factors of
achieving good SEO is not so much about what exactly
the words are you using, but understanding high-quality
relevant keywords and creating content
around those. One way of doing
that, of course, is using AI tools
like ChatGPT to create content that is SEO optimized across the platforms. Nowadays, school isn't
the only place anymore to help people get discovered
through their content. Places like YouTube, which is the second biggest search
engine, apart from Google, as well as TikTok and Pinterest, also rely heavily on SEO, and you can take advantage
of that by helping people discover your
content easier. We'll go through the following
steps to help you use ChatGPT to create high-quality
optimized content that helps you get
discovered and helps your brand to rank
higher on Google and all social media platforms to attract new eyes
to your content. Here's a step-by-step
process and how to use ChatGPT to optimize
your content ranking. Step Number 1, keyword research. You want to begin by conducting keyword research
using Google AdWords. If you have not yet an
account, go and set one up. It's pretty easy when you
have a Gmail account. You want to go into Google
AdWords Keyword Planner. You want to click on discovering
new keywords and search for a general term related
to your brand or business, or industry or field, or theme you're in
and find one that applies to the piece of
content you want to create. Let's say we want to create an article about
personal branding, Google the keyword
and you want to set the target to worldwide and your specific language
that you want to create the article
or the content in. I've chosen English in all locations and I've
chosen two keywords, personal branding and how
to start a personal brand. You see here hear
average monthly searches and also three months change. Three months change actually
gives you the percentage of how much a keyword is growing
in the last three months, so the higher the percentage, the more the keyword
is trending. If you want to create
SEO content that is around a topic that
is trending right now, I'll definitely recommend
you to feature for that. But you also wanted to
see that there is not just like 20 or 70
searches a month, but you want to go
for higher numbers. Let's say we want to go for
the highest monthly searches, but I also want to go at
least over 50% or 70%. Here we have customization. We have personal branding logo. Let's see here personal
running example for students. That sounds like an
interesting one. Let's talk about personal
branding examples for students. You want to google the
keyword and then take note of the first 5-15 people
also ask questions. You can see related
questions or people also ask questions that people ask when it comes to personal
branding for students and you want to take all these questions and just copy them. Step 2, you want to
prepare ChatGPT. As always, we want
to prepare chats at ChatGPT is ready for us to answer our prompt as soon
as we're feeding it into it. Let's start a new chat
and we want to tell ChatGPT information about
our business or brand. For example, let ChatGPT know
what your business does. For instance, my
business or brand offers personal
branding solutions and it's usually offers it through online courses, consulting,
one-on-one memberships. You want to ask ChatGPT if it understands you after
each question as we've already learned and
then instruct ChatGPT to use normal article layout
including bullet points, headers, and so on, to create a piece of
content around it. Step 3, use your people
also ask questions. Tell ChatGPT to use
the people also ask questions as
headings in the article. I said I want you to write an SEO-optimized
article on this topic, normal formatting, like we talked about in the last lesson. I want you to use these keywords as
headings for the article. This will ensure that your
content is focused on answering questions that
people actually Google for, and search for online. Now, you can already
see it helps you already format with headers, subheaders, and bullet points to make your article
really SEO optimized. This is next-level formatting. [LAUGHTER] This will help
you to get discovered, but we have more. There is step number 4, title, meta-description,
and outline. You want to tell ChatGPT to
give you a working title, a working meta-description,
and a blog outlined. These elements are essential
for good SEO and they will help your content rank
higher in search results. Give me a working title, working meta description, and a blog outline
for this article. Step 5 is all about
writing the article. Obviously, we've already
put in the prompt. But you can also give
ChatGPT the entire prompt all at once while you ask
it to write an article, give the keywords, ask you to use meta descriptions
and a block outline, and then ask ChatGPT to
give you the final article. Tell ChatGPT to
write each section of the article one by one. This will ensure
that the content is well-structured and optimized
for search engines. As we know already, ChatGPT has a limited amount of tokens that they can
use to answer you. There's a limited amount
of texts that you will get as an answer
to your prompts. You want to make sure that
you ask ChatGPT to write each section
separately so it can really focus on making each section SEO optimized
and high-quality. Step 6, is adding
images and products. You want to make the
article you need to you, your audience, and what you want
to sell through the article or what action you want your customers or
followers to take from it. You want to include
your own information such as your own images, your own links, or
your own products added to the article to make it more visually
appealing, engaging. Then Step 7 is to publish. You just need to publish
your piece of content, whether it's publishing
on your website or publishing on a
social media platform and this can help you drive more traffic and proof
your search reach. Now it's your turn.
Take one piece of content and SEO optimize it with the formats and prompts that we
talked about today. When you're done with that,
we'll go to the next lesson, bulk create, social media posts.
7. Bulk-Create Social Media Posts: Welcome to the lesson how to bulk create social media posts. This is probably
my favorite lesson apart from re-purposing content, because it gives
you so much time that you would usually
spend creating content, putting it into formats, putting it into nice visuals
and posting it online. We are busy, you are busy. I appreciate that
you want to take this course to also save time, so let's get into it. Creating social media post is a great way to reach
a wider audience, but let's be honest, it can
be super time-consuming. In this lesson, we
will learn how to use ChatGPT Google Sheets and Canvas to bulk create
social media content. If you don't have
access yet, go create a Canvas account.
It's all for free. Go create a Google account and go into your Drive
into Google Sheets. You can also use
Excel if you have that on your laptop and
let's dive into it. By following these steps, you'll be able to create multiple social media posts
in under five-minutes. This is something that just blew my mind when I first learned it. Let's get into it, open
ChatGPT and follow along to create your own
social media content in bulk right now. First, go to ChatGPT and
write a specific requests. Let's go with this one, create 10 quotes convincing entrepreneurs why they need
a mindful morning routine. ChatGPT will start generating quotes related to your quest and then you want to
review those quotes and select the ones you like. For the sake of doing this, I'm just going to
select all of them, highlight the selected
quotes and paste them into a Google Spreadsheet
and the quotes will automatically appear
in a separate cells. Download the spreadsheet as a CSV file and save
it on your computer. Next open Canvas and choose a template that matches
your brand imbibe. For this sake, I want to
create Instagram quotes. Let's go and look for
Instagram templates. Looking for Instagram
posts templates, let's see which one I like, let's say we take this one, you can replace the
backgrounds and all the design
elements with things that you might feel
works for your brand. I'm choosing this picture because I'm talking
about mindfulness, and then you want to go to apps and search for bulk create. When I click on "Bulk create" under the apps you
have the bulk create option and you want to upload the CSV file you
just downloaded. Canvas will display
the first quote in the first row of
the spreadsheet. You want to click on the text elements in the
template to connect the data. Click here, right-click,
and then you click on the quote that
you want to put in. This way, the first quote
will appear on the template. That's a bit difficult to read, so I'm going to make
it a bit smaller. Now we want to click the
"Continue" button to display the next nine quotes
from the spreadsheet. Continue and then click
"Bulk Create" to create 10 different social media posts using the data from
the spreadsheet. You can see already here all
the quotes went into it. Now you will just want
to move it, resize it, move some elements
around and adjusted, so you're satisfied
with your design. Here, for instance, I would just move
it around a little. If you want to export it,
just click "Share" and download to save your posts. You want to make sure
that you resize. You change the colors, you change the background
pictures so it fits your brand
identity and style. It's uniquely you. In just a few minutes, we've
created social media posts in bulk that saves you a
lot of time and effort. Go ahead now it's your turn. Turn one of your
content ideas into a bulk social media posts for one of the platforms
you're choosing. This could be
LinkedIn, Instagram, Twitter, whatever it might be. When you're done
with that, we'll see each other in the next lesson. Thinking outside the AI box.
8. Think Outside the AI Box : Artificial intelligence
or AI tools like ChatGPT are greater
create content. But some how they have
their limitations. At some point if you give
it the same prompts it can be really boring for
you and your audience. Oftentimes we limit
the potential of AI tools based on
the fact that we think they are just
Google search engine and we use it if it
would be Google search. To fully utilize the power of AI you need to give them
creative prompts that take them out of the box
that you've put them in so I can create high
quality content for you. Let's talk about some life-changing
prompts that can help you elevate your content
game to the next level. The first step is use
ChatGPT as a persona. You want to interact
with ChatGPT as if it were a customer, a collaborator, or a
respected professional. To give it a persona
helps you look at content from different
perspectives and so it gives you more
creative input other than just your own ideas or
your own point of view. This format allows you to have
a real conversations with ChatGPT as if it would
be another person, and it can help you align your content with a
specific persona. This way you can
create content from totally unique and
interesting prospectus. Let's dive into an example. For example, suppose you want to create content that resonates with HR leaders in
startups for instance. In that case you can prompt ChatGPT by saying
something like this. "You are a highly regarded
HR consultant with extensive experience and talent management and
employee engagement. Advise me on how to
create content that resonates with HR
leaders in startups. What thought-provoking
questions should I pose? Focus on providing unique
and knowledgeable insights." In this case you
want AI to act like if it would be an
HR professional. Here you can see already
the questions that they come up with is so
much more interesting, and this way it's way easier to get to know your audience and persona other than just coming up with content you might
think resonates with them. For instance, "In what ways can HR leaders and startup
foster a culture of innovation and creativity that supports the growth and
success of the organization?" These are questions which it
actually come up with this. "What strategies can HR
leaders in startups use to promote equity and diversity
in your organization?" These can help you really get to know the person you want
to create content for. The next tip is to use ChatGPT
to disrupt the status quo. In this format you can
request ChatGPT to act as a person that goes against
conventional wisdom. By doing this, you can
create content that challenge the
preconceived notions of your audience or the
generic opinions that exist outside
in your industry. For example, let's suppose
you want to create content on expanding your
photography business. In that case you can prompt ChatGPT saying
something like this. You can give it the prompt, "topic: Charging for your
photography business. For this topic provide
examples that challenge the conventional
understanding of growing a photography business. Generate a plan for
content that pushes the boundaries and
provokes new ideas. Things that the mass doesn't
consider or think about." Here it talks about pay-what-you-want pricing
which is very unconventional. The other ideas are providing an experience around your
photography business, so instead of just taking pictures you want to
make it immersive. This way you can use ChatGPT
to think about new ways of approaching your content that no one ever has thought about. Things that are seeming
as if they are not natural or they seem
provocative or unique, and you can use those ideas to create content that's
outside the box. My next tip is to
give AI a purpose. In this format you can define a clear purpose and target
audience for your content. We've done things like
this before but here are some prompts that can help
you do this in more depth. By doing this of
course you inform AI about what your goals are
for content creation. You don't just want to create
content for the sake of it. You have some goal where
that is driving sales or getting more customers or
reaching a wider audience. This allows you to give
ChatGPT a clear direction that aligns with your goals
for content creation. For example, suppose
you want to create content expanding your
coaching practices, targeting, let's say aspiring entrepreneurs
and business cultures. In that case you
can prompt ChatGPT by saying what your subject is, who your target audience is, what your goal is, and what
the tone of the content is. Subject, expanding your
coaching practice. Target audience, aspiring
business coaches. Goal, encourage and
educate your audience on ways to grow their
coaching business. Tone, clear, simple, casual, approachable,
modest, knowledgeable. Here you already have a text that incorporates
all of these elements. What you can do is you can say I want a specific
piece of content. Let's say we want
a LinkedIn post. Here I'm asking AI to actually write a LinkedIn post
based on my subject, target audience, goal, and tone. Here you already have a
finished LinkedIn post. "Hey aspiring business coaches. If you're looking to expand
your coaching practice I've got some tips to help you. First off don't be afraid
to put yourself out there, develop a strong online
presence, keep improving." This really gives you
an understanding of, this is my goal
with this content. It's good for you to know before you start
creating content, and you feed it into ChatGPT. You make the AI to understand your purpose as
well and your goals as well. Because each piece of
content should either be engagement content or
money-making content. If you watch my social
media marketing class then you know what
I'm talking about. If you haven't and you
want to learn more about marketing
and social media, definitely check that class
out here on Skillshare. Before you start
creating content, you want to make sure for
yourself that you know the goal of that
piece of content because we don't
have time to waste our time and you want to make sure ChatGPT also knows
the goal of your content. My next tip is to
enter a critique mode. This is a very special one. When using ChatGPT to generate content ideas or
content in itself, it's important to not 1,000%
rely on the platform but also let to the platform
challenge and critique itself. How do you do that? You
enter critique mode. In critique mode, you can
ask ChatGPT to generate content ideas and then ask it
to criticize its own ideas. I know it sounds a little meta but that's what we're here for. To use critique mode, you want to begin
by providing input and instructions to ChatGPT. Ask ChatGPT to critique it's own ideas and explain
why they are bad. Pay attention to ChatGPT
criticism and then use it to improve original idea. Here is already the critique
that I came back with. There's no call-to-action, CTA. So the post is fine but it doesn't tell the
audience what to do next. Should it comment,
should it engage, should it share the piece
of content on LinkedIn? It's lacking personalization. The post does not speak directly to the audience's pain points, challenges or specific needs. Now all this content you can use to then make
the content better. Let's start with a
totally new prompt. Because I want to tell you four different examples and you can just follow along
from your own industry. You can literally swap the industry with
industry you are in. I said activate critique
mode and give me honest feedback on the
title of my blog post, 10 easy ways to
lose weight fast. It gives you critique both
positive and negative. It says okay, the
title is super clear. It articulates well
what you want to do. It says look out for accuracy. The term easy might
be subjective. You want to use terms like fast to make sure
that people know exactly what you're
talking about because easy could be easy to one person and not
as easy to another, but fast has to do with time. The other idea is
competitiveness. The title is quite generic
and not particularly unique. It is possible that many other blog posts
or articles have similar used titles to make it difficult for
your post to stand out. You want to make sure to
make your title more unique. You want to take that
criticism and then ask ChatGPT to improve based
on that criticism. But before we do
that, let's jump into other prompts so you can follow along and find the best
prompt that you want to use. Let's go into one
where ChatGPT actually comes up with content and then
critiques its own content. The prompt is
generate a list of 10 must visit destinations
in Europe. Now it gave you destinations, and now you want to say activate critique mode to have it
critique each destination, explain why it might not be
a good fit for certain types of travelers or might not
offer unique experiences. You say, Paris, France. While Paris is a beautiful
city and culture, it's also expensive especially
during peak seasons. Some travelers might
find the culture or language barrier a bit
difficult to navigate. Vienna is a beautiful city, rich history but some
travelers might find the city formal or conservative
in their atmosphere. It's really fun to look at ideas that ChatGPT provides or look at your own ideas and help
it criticize those ideas, challenge those ideas
to make them better. For instance, if you're creating a video about why you should go to Berlin and Berlin is
a great travel destination, you can also put in, some travelers might
find this city a bit gritty and a bit off putting because it's
super street vibes. You want to put that
in the content to make the content as relatable to
all people and understand, okay, for those people
who might not like it, here's the criticism for it. You want to let that critique inspire you to create
better content. This one is also good one. Generate a list of
five fashion trends for the upcoming season. Then you will say activate
critique mode to have it critique each trend
and explain why it might not be practical
or suitable for certain body types
or personal styles. It's say, oversized blazers. They might be comfortable and
stylish for somebody types, the petite frame might find that they
overwhelm their figure. If you're saying, hey,
the new season's fashion is going to be
oversized blazers. But if you are a small person, a petite person, you want to make sure that it
doesn't overwhelm you. Maybe oversized blazer
is not the best part, you want to make sure that the waste is a bit more inched. Here it's [LAUGHTER] a
great piece of content already that you can
create an entire video about the latest trends and which body types or
which person style it might or might not fit. By using critique mode, you cannot only
generate content, but actually optimize it
while you're generating it. Is a user practice in general to always challenge your own
ideas and assumptions, and especially when you want to create better content ideas. To produce better work, make sure you use
critique mode to always challenge your
thinking and make sure that you cover all the positives and negatives of the content
you want to create. To fully size up the
think outside the AI box, you want to make sure
that you think about creative formats that
you want ChatGPT to come up with and creative personas you
want ChatGPT to take on. You want to see AI as a tool to provide you
different perspectives, different point of views, and to take on different roles for you
that you might not have. Let's say if you don't have customer feedback directly
from your customers, you can describe your
target audience to AI and AI tools will
give you pitch back, the concerns, the pain
points, the questions, all the perspectives that you
might not have access to. Whatever you do, don't use AI just as a personal
assistant, researcher, or a Google search, make sure that you give it
the role you want it to take on so you can create better
content for yourself. Now it's your turn. Use one of the prompts that we discussed today to come up with creative ways to think
outside the AI box. Of course we've worked
on a specific piece of content already
throughout this class. I want to make sure that
you take that content, you turn on critique mode, or you take that content and
you improve it by giving ChatGPT a purpose or
a specific persona. These small details can
make or break your content. It can really help
you go across and beyond other content
creators out there, whether they're using
AI or they're not using AI yet to
create their content. Make sure that you post your
content on your website, your platforms,
your social media, or wherever you created
it for and you share that link in the project
section of this class. I'm excited to see
what you come up with.
9. Conclusion: Congratulations, you made it
to the end of this class. Remember, creating
content using AI is not a replacement to
your own creativity, but you can use your
own creativity to make AI tools work better for you and your personal
branding goals. It's a tool to help you
save time and effort, enhance your content, and
amplify your brand voice. With the hacks and techniques
you learned in this class, you're ready to take that
content creation game to the next level. Don't forget to share
your AI-generated content in the project section
of this class. I can't wait to see
what you came up with. If you enjoyed this class, I highly recommend
you to check out my other classes on
Personal Branding, social media marketing, and creating short-form
video content to keep building your
online presence. Of course, as you're
growing with this platform, I would love to
see your feedback. What is your thought
of this class? How did it help you? Please consider
leaving a review, in the review section
of this class. I want to hear your
thoughts because this feedback really helps me to create better content
for you in the future. A lot of your ideas actually
turn into new classes, so take it much of that. Finally, make sure that you
follow my teacher profile so you'll never miss a new
class that is coming up. You can follow me online
at SINA PORT official on all social media platforms
and sinaport.com. If you're looking to grow and monetize your
personal brand, you can also check
out Brand Academy, my membership program
for women who want to grow and monetize their talents through their personal brand. Of course, I have a lot of free resources on
my website as well, on brand-building and
growing an online presence, and making money
from your talents. You can check that
out at sinaport.com. I can't wait to see
you in future classes.
Sina Port, Founder + adidas Brand Manager
