Transcripts
1. Introduction: If you thought Canva,
just simply for graphic design and
visuals, think again, it's a very powerful tool
to use for business, freelancing, entrepreneurship,
marketing, and branding. In this class, I'm
going to teach you how to utilize Canva to create your first flyer
to help you with your online marketing
and offline marketing. Canva is a very powerful
tool which could be used for various industries
and applications. Especially if you're
a freelancer, entrepreneur, or
a business owner, you need to harness the power of Canva in a creative
and innovative way. And I'm going to show you
in this current class, how to utilize Canva for that specific approach when it comes to shining
your personal brand, shining your marketing efforts, exposing the products
and services that you have in an effective
and smart way, such that you're leveraging flyers to help
spread the message.
2. Your Project: Your project for the course revolves around
creating your own flyer for your own service or product irrespectively
or for your own event, after which you are
going to be sharing your project with the rest of
the community for feedback.
3. Canva Walkthrough: Welcome to the current
lesson in which we are going to examine the Canva interface. Think about Canva
as a tools box. It's helpful for many aspects of your marketing and
for your business, and for your creative
journey as a whole. If we take a look
at the top menu, we have the different categories that Canva could help us in. If you click on business, it will have a drop down menu. Show you various solutions
that you could have and various resources that you could use to get some
inspiration from. Even for educational purposes, you're able to utilize Canva, whether for teachers, for various demonstrations,
is quite helpful. Now, the design spotlight is the drop down menu
where you've tend to find powerful elements which are broken down into categories, which are considered to be
like the powerhouse of Canva. The things which are really popping when you're
utilizing Canva, and you can just simply
access them easily. For example, you get
print materials, like cards, invitations,
shirts, hoodies. You go for the marketing,
you get logos, posters, and for the current
cores, who are going to be dealing with flyers, like I've mentioned, and any
other visual documentation such as presentations,
white boards, graphs. So it display them for you to have a clear
access to them. You do have as well
the search bar, if you'd like to type anything into Canva to search for it. For example, if we type
TikTok, for example, you're able to have various
templates for TikTok, or if you could just simply browse the categories over here. These are the main categories
which are accessible by many users, for
example, documentations, docs, whiteboards,
presentations, social media, videos, even you're able
to create websites. On the left hand side over here, you've got your profile details. Then this is the home page, where we are able to see
all of these elements. Then you have the magic studio, where you are dealing with
artificial intelligence for the elements that you have. This is where you create
projects folders if you're working on multiple
projects, templates. And for the pro version, you got the brand toolkit, which includes color palette, certain branding elements
that are able to save them, and any additional
applications which are added to your Canva
within the design stage. Now, when you are
trying to build up a certain design,
first of all, you are able to upload an element from your
side or design, or you could customize the size. But I don't recommend to have a custom size
because by default, Canva has pre built in powerful templates and
sets that you could use. For example, if you
click Create Design, you'll have a drop down menu of these suggested
items over here. Then you're able to search in the search bar itself,
for example, TikTok, and you get all of the various
templates predefined based on a certain platform or
a certain application. Let's type in marketing. Then you got different
options for graphics, postcards, reports,
resumes, flyers. And in this current class, we're going to be dealing with flyers, like I've mentioned. So this acts like
a basic overview of the navigation panel, Canva. If you are a complete beginner, this will help you
get started by understanding how to
navigate through Canva, where you're going to
just simply click, create a design to hit
the ground running, where you're able to select any template or any application, whether for social media, for marketing purposes,
a white board, it's up to you, a presentation, and then you could
build up from there.
4. Exploring Various Flyers Examples: Going to dive into our application
of this current class, which is creating flyers for our business, and
marketing purposes. So we're going to
navigate to create a design and type
in the word fliers. Now in this current lesson, I'm going to show
you various examples of flyers that you could use based on your preference and the lessons which
I'm going to be sharing with you and
the various examples, which will help you draw some inspiration in terms
of your application. If you take a look
at the flyer size, you got an A four flier, which has the following size. Then you go a landscape flier, 29.7 times 21 centimeters. Over here, you're able to
take a look at the sizes of the flyers in order to find the one which matches
your requirements. But keeping in
mind, some of them, they are quite standardized,
but the naming is different. For example, take a look
at this 121 times 29.7. It's an animal flyer,
advertising flyer. You go art flier, auction flier, baby
sitting flyer. Bakery flier. So
all of these have been categorized by default, based on the genre
or the application. Let me show you
how. For example, if I click on art flier. So by default Canva, I was going to list for me flyers based on my
selection of choice, where do I see them over here? You're going to take a look
at all of the results. And if you notice, you do have a various templates of various flyers which
are art oriented. For example, if I
click over here, This is mainly a flyer, which is related to art, right? Now, the same logic applies for different
types of flyers. For example, if I have a bakery
flyer, let's select this. Now, why is this helpful? It makes life easier. This is the whole
purpose of using Canva in the first place. To have ready made
templates to be used in a modified version to be applied to our specific cases
as closely as possible. Now, let's take a look at
the templates over here. These are bakery
based templates. For example, is
related to cookies. Then we do have cakes. Then you do have cupcakes, and you are able to select any template which
matches your requirement. So based on the genre
and the category, you're able to find
different types of flyers about a barber flyer. And let's say you've got a
barber shop and you would like to create some
advertisement for your shop. Simply go to the flyer tab, type in the word barber flyer, and you're able to select
various types of fliers. For example, let's
select this one. And by default,
you're able to see that all of the elements in it, they are related to
your application, which makes your
life a lot easier, and especially if you
are not that into graphic design or actual
marketing in the first place, and you need ready
made solutions, you are able to modify them
the way that you please. That way, you're able to customize ready made templates
as we are going to see, and I'll show you various cases to get
some inspiration from. That way you're
able to customize it based on your
unique situation. Now, let's take a look
at another flyer. Let's say a business flyer. And let's click on that. As you have noticed, you do have various various
types of flyers based on the genre or the classification of
the flyers within Canva. Let's say over here, we do have a certain element that
I would like to use. Let's select over here. This
is a marketing meeting post. It's a business flyer. So it's for a meeting
for an event, and you're able to customize all of these elements as
we are going to see. This is a business webinar. You're able to
customize as well. Now, just to be quite
sure and clear, when you are
selecting the flyers, sometimes you might not find the full criteria that
you'd like to have. You're able to modify
this in the search bar. So by typing the
word flyer and type whatever industry that you're at or the main that
you're interested in, and you'll be able to
get some inspiration based on your
requirement restaurant. Here we go flyer restaurant. Now, you do have fliers
which are aligned with your own requirements or
your own preferences. So you're able to draw
some inspiration from. So in this current case,
we got two options. Either you just
simply type fliers and find the ready
made templates. But if you do not find any template which
suits your preference, simply click on
the first one over here and type and
select a flyer, and then you will be directed to the general layout for fliers. Then in the search
bar, the word flyer, and then type whatever
domain that you're at, restaurant,
education, fitness, whatever it is, after which the templates will
be modified and filtered in order to reflect the category or criteria
that you are focusing on.
5. Using a Certain Theme : We're going to have a
different application for the flyers based on a
certain application, certain situation that
might resonate with you. Let's say you do
have a barber shop, for example, they're
going to select barber shop. Here we go. And you would like to create flyers to promote your activity. So instead of taking
any random template like I've done before
and try to modify it, which might be
challenging if you haven't done so earlier, or if you haven't
experimented with this before to take something which is outside of the box and make it fit based on
your own requirements. So it's better to have
something which is relatable, and you build up on it. So let's say we have a new
opening for a barber shop. Here we go. This is
a great template, and the first thing
that pops over here, which is the color palette. So I'm going to select this one. And let me try to
experiment with this. What if I change the
colors over here? Notice what changes this part. So in order to have a
properly designed template, we need to make sure that
we're selecting colors which meet or match our brand. So how about this current
color, which sounds okay. Now, I'm going to
change the images to show you how would
you go about this bys. Maybe you don't like this image, so you're going to delete it. Notice what happened over here. This is considered to
be the frame where you're able to add any
image as you prefer. Now I'm going to
select elements, and I'm going to type the word barber or
haircut, for example. Haircut. Now, take a
look at the photos. Then as you go
forward the photos, find something which
is quite related to your own application. This sounds okay. I'm going to drag it,
and then I'm going to extend it to fit the display, and you double click
on the image to be able to move it
anywhere on the screen. This seems like a great fit. Now, in order to have a properly designed
text, let's delete this. Navigate to text over here. Click text, Let's add a heading. Then I'm going to
select a template. How about deleting this? Let me pick a template which
might seem like a good fit. I'm walking you through
the design process. Here we go. Instant classic, but
need something to fit. I'm going to change the colors. Let's have black color over here or white
color. Here we go. Change this to capital letters, instant classic. Sounds good. Let's move it to this part
over here, Isclassic, or Iclassic cut, since
you got a barbershop, and then get it now. Instead of get it now, let's say trim now. Trim now. Then changing the template at the
back the color. Let me select it.
Navigate to the top. Black color seems okay. Keeping in mind, sometimes
a color contrast needs to be taken
into account and feel free to experiment with this. One thing I don't like over here is the framing of these images. If you notice there
are quite two square as if they have
been copied and pasted. So what I'm going to do, I'm going to move them
a bit to the side, and this again, will help
you draw some inspiration. Elements, type in
the word frames. Now, once you do have frames, you get different frame options, and we're going to select
frames, then see all. Now, these are
different boxes in which you're able to drag an
image and place it in them. So what I'm going to do
is I'm going to select this current element
and place it over here. Now, we have to be
careful with this. So if I select this
image and drag it, if it doesn't fit in directly, it means there's a
frame behind it. Click on the right click, select D attach.
What does that mean? It means if there
is any background connected to the
image, remove it. I de attach the image, notice. There's a background over here. I got it out of the frame. The same thing applies. Now I'm going to do
the same thing for the other image because
I'm going to use both of them and de
attach this image. Notice they are to
scale right now, and I'm going to move
this current frame. Now I'm going to
duplicate this to have both of them right under
each other the same way, but for it with a
different frame. Here we go. This looks nice. This looks better, and
we deleted the frame. Now I'm able to increase the
size as I prefer or even change the location and
increase the size for this one. Now, we do have something
which is a bit more creative. And it's up to you also to
add some lines, border lines. This will add some borders
to the actual frame, and you're able to change the border weight and the rounding of the
corners if it's doable. Then I would like to
shift the colors a bit. To match my own
design. Here we go. Looks quite nice. Let's do something to remove the
clutter from the images. Let's keep it quite
simple and sleek. So I'm going to add
this over here. This looks quite
powerful and nice. So I'm going to change
the colors right now to white in order to match the
current template that I have. How about the contact
us to the black color, and you're able to make it bold or just simply
extend it this way. Here we go, and increase
the size of the font. Let's just squeeze it in a bit. Here we go. So now as you can see, I'm walking you through the process, the same way I would go about
a contact us for queries. Sounds good enough. Inquiries,
change the color to white, I will look better in
this current case. And then the barbershop
will be opening on. You could add your
details, instant classic. But somehow I'm not quite
fond of the background. So what I'm going to do is, I'm going to take a
one level further. Let's try the black color
over here, looks nice. Then, but this got
affected, right? So what I'm going to
do is, I'm going to select the border weight,
add some border weight. And then once I do so, you notice what happens
at the top part. Take a look at this. Here we go. This pops. Now I can add some framing to it,
and here we go. Now you do have a properly
designed template for your own barber shop, right? Now, one level further. Since I've selected this one, I don't like the
whole fusion between the boundaries and the template, seems quite too basic, right? So let's click on
the border as well. And let's add some
border weight, maybe some dash lines, something like this,
changes things up a bit. You can take you
can see over here, change the color to
the white color. And here we go. You got some trimming which reflects accurately
the whole theme, which is a barber shop, right? Now, let's finalize the
final part at the bottom. This is where you can
just simply improvise. You can keep it as white color, or you take whatever
color that you feel that might seem in line
with your own brand, or you could simply
have a popping color to draw some attention to it, and it's up to you to test out the color which matches
your preferences. Let's have light gray. You got your website
over here, and V. You get yourself now a customized flyer for
your own barber shop. So this example, we have taken an actual template
for an actual situation, after which we have
utilized various elements, such as text, actual
elements, such as frames, then we are able to modify the template in terms
of the borders, the colors to get a very unique end result which
matches our requirement. Now, you are equipped with
two different cases either. You are able to take any template and customize
it the way that you like, or you can just simply select a template which matches
your own preferences based on your own situation and apply these key
tactics that I've taught you right now to actually level it up and make it
quite unique to you.
6. Working With Any Flyer: Now we are going to have a demonstration to draw
some inspiration from, how could we create
flyers which meet our requirement and which are best suited for our
own application? When in the previous lesson, we have seen the various
templates for various flyers. However, in this current lesson, we're going to select
any template and just simply dive into
the application process. Now, in this current case, I've selected the following template, simply because I do
like the color palettes that I might use in case if I'm having a certain marketing activity
or a promotional activity. Now, this is for a
car repair service. If it matches your requirement
that's perfectly fine, but if it doesn't,
then you're able to modify it and keep
certain elements, and I'll show you how. First of all, you've got the
template style over here. This is the color palette. If you click on
this, you're able to shuffle different
options for the colors, take a look at the
different arrangements for the colors and test if you like something that
fits your preference. However, if you select
the template over here, the purple bar reflects the elements which
are customizable. For example, if I'd
like to customize this, I'm going to have
the following menu displayed for me,
where I'm able, first of all to either extend
the sizes of the elements, the length or change the
colors, for example. Let's change this
to the white color. If you do have certain photos in check which are placed over
here, this is a protyp. Once you select over
here and you go for the color, by default, certain colors from the
photos, for example, these over here, are reflected for you for
the ease of selection. How is this helpful for the symmetrical arrangement of your flier such that it looks
nice. Let me show you how. So I've selected these colors randomly from the first
top selection menu. I'm going to change
this color to this color and this
color to that color, based on the images. Now, I'm going to
select the borders. If you notice the image
over here has a red border. So what I'm going to do is click click on the border style. You're able to increase or decrease the
border of the image, or you could have
rounded borders. It's up to you to test it out. Then we got the color
of the image itself. See what happens once
I click over here. This removes the image. It's a frame. This is
what we call as a frame. I'm able to add any image, drag it and drop it,
simply go to the uploads. And upload whatever image that you would like
that you have taken, and then drag it and
drop it over here. It will be populated over here. So for example, if I take
a look at the uploads, I got different types
of random images. Let's say I would
like to add this one. Here we go, drag and drop it, and it fits inside the frame. Now, in case I would
like to increase the size or decrease
the size it's up to me. Notice that this image has
been placed inside this box. So I'm going to change
the color of this box to this color or how about red
or white, it's up to you. Then you're able to
reduce the size of the image to make it
fit into this element. Notice how it's
shaping up by simply having a couple basic
tweets. Tweaks. I'm going to remove this current template
or this current frame. Now, let's alter
the booking window to something which is
related to the images, about this color now. You might have noticed if
you do not want to use this for the car service flyer
in this current case, let's say you have a marketing
agency, out of the blue. Okay? So what I'm
going to do is, I'm going to try to
tweak this in a way, which matches my
own preferences. Instead of book now, let's have cool Then you got your number
and you got your website, W, whatever it is, dot com. It's up to you. Then if I
take a look at the flyer, this image does not
represent what I want. So I'm going to go to
elements over here, and I'm going to how about click on marketing, type of marketing. Then you get graphics, you get photos, you get videos. Now, from the graphics, you could have certain
elements that you like, which are related to marketing. How about this? Let's
select this one. Change the color, always navigate to the top bar
to change the color. This sounds acceptable. Now, I would like to remove
this whole car image thing. Simply select it and
delete it. That's me. Okay? So I'm going
to select a photo, which is related to marketing. Now, let's take a look at this. This sounds nice. And this
one sounds nice as well. Something which reflects
marketing quite accurately. This one is good, so let's
drag it and drop it over here. So I'm going to either
place this image, This way. But if
I don't like it, I'm able to add a
different image, which would seem
like a gray fit, taking into account
the background color, which is currently black. This is where you need to have some graphic design
sense come into place. So let's add this over
here, for example. And then I'm going
to delete this part, delete this part, and
delete this part. Let's keep it. Looks like a good graphical design element. So I'm going to
put it over here, how about we drag the element or the image, shrink it slightly. Click on it and pull
it up. Here we go. Now we got something
which looks So however, we do have the text over here that we need to highlight
to highlight our services, you know, So this
seems quite useful, so I'm going to drag
this one over here. I'm walking you through
the steps for you to understand a basic application of this. How would this work? Now, any element that you like, simply drag it by holding
the mouse and you drop it all the
way to the bottom, again, and again, and again, any element that
you're done with, simply click on it,
delete, and that's me it. So for marketing purposes, it's up to you, SEO, for example, website design. 11. Feel free to draw some inspiration based
on your own situation. Then we got graphics, for example, and
the list goes on. If I would like to increase
the size of my design, you can just simply select the element at the top part over here to increase the size, to make it look visually
appealing. Now, this is 31. I'm going to apply
the same thing for every single one of them. This is 31 as well, and this is one as well. Now we do have a couple elements which are quite prominent, and they reflect the domain
of work that we have, which is a marketing company
or a marketing agency. We got these services, we got some good
visual elements. It's up to you to
leave them as is. If I don't want to have this,
I'm going to delete it. And then I'm able to
actually increase the size of this to make it
match with that one. So I'm going to click, change the color to
white, and here we go. So you could tinker with this
the way that you like it. So instead of car
repair services, we're going to have
marketing agency. And then we are
going to pull this up a bit and this up a bit. Performance you can trust,
service you can rely on. Well, this works perfectly fine, even for a marketing agency. So now look at this
transformation from a flyer which was
selected for car services, I was able to
modify it tweak it, optimize it, make it stand out in a way which
matches my requirement, which is basically
a marketing agency. And the same goes on. So in this current example, I showed you how
you could actually select any template based
on your preference, and then how could
we go and modify any certain elements that we do like within that template? And if you would like to
experiment with stuff, you could add graphics,
you could add photos. All of these, they are quite they're accessible
from the elements tab. Once you go to the elements, you're able to select on them. Find frames, lines,
arrows in order to help you take your design
to a different level. If you would like
to add some text, you can just simply select text, and that will help you have some drop down menu
for various headings of various title sizes and some templates as well that you're able to mobilize
to your flyer. So this current lesson
helped you understand the customization of Canva when it comes to having
flyers being designed. Simply you select a
certain design template, and then you're able to move it, and you're able to modify it based on the selection
of the elements. And this will help you get
some inspiration in terms, how would you apply this to
your own unique situation? Now, in the next lesson, we will have a couple
examples to help you even get more creative and draw some inspiration to better match your own unique situation.
7. Exporting Your Flyer: Come back. So we've
finalized our flyer, and we do have our final design. Now we are ready to
actually export our design, either for online sharing
or for printing out. So we're going to
click on Share. This is where we have
to be quite careful. Click on Download. Now, click on the File T. We are going to export
in two different options. First of all, the PNG, which is for the high
resolution illustrations. Since you're planning
on printing this, it should be in high resolution. Even when sharing online, you have to make sure that
your fliers are quite, you know, high quality. And the other thing
you need to keep in mind is the PDF standard, why is this important? Often when you're
trying to print this and have a certain external
party to print it? Or even if you got
your own printer, sometimes the PDF
format is used to further modify the printout
to fit certain margins. If you use the image
only, the PNG type. It might make it difficult
for that agent or for that company to actually modify the design to
fit their margins. Make sure that when you
are printing the flyer, that you're printing it as
a PNG and a PDF format. That way, you are able
to actually email it, chair it, print it quite
easily online and offline.
8. Wrapping Up: So, what do you think?
I truly hope that you found the class quite helpful, and it gave you
some inspiration to apply these tactics
for your own business, for your own freelance journey, for your own consulting service, whatever it is
that you're doing, or for your own personal event. These tactics are quite broad, and they are applicable
to various industries, applications, or
domains based on your own interest and
your specific situation. I look forward to
receiving your feedback. Make sure that you
follow my profile for the latest
releases and updates, and I'll see you
in the next class.
Engr. Hussein Attié, Entrepreneur I Engineer I Educator
