Business Development and Marketing Mastery

1. Introduction: Good morning, MD students. Good morning. Welcome to the new codes. The course title is business development and marketing mastery. We need to talk in the specific course level. The business development and marketing Mastery codes is designed to keep entrepreneurs and business professionals with the essential skills and knowledge that's needed to excel in a today's competitive market. This course covers a wide range of topics beginning with the developing a unique brand identity and grafting a compelling brand messages, defectively positioning of a brand in the market. Students they will learn how to create a comprehensive marketing strategies, set a clear marketing objectives and defective budget for marketing activities, everything. As well as the digital marketing, that essential model will delve into the basics of the digital marketing process, social media strategies, and e mail marketing campaigns, that's ensuring a participants can leverage online platforms to their full of potential. In addition to marketing, the codes provides in depth insights into the content marketing, public relations, and media management. Students will gain expertise in creating engaging content, distributing it through various channels and amasuring its effectiveness. The sales models will cover a fundamental and advance to sales techniques from understanding the sales process to closing and deals effectively. Furthermore, the codes addresses rising a business capital, a building or investor relationships, and pitching business successfully, and a leadership and team building strategy is also highlighted here, along with the leveraging technology, and toots to enhance a business efficiency and staying current with the tetris. Comprehensive course is designed to foster business growth that enhancing a marketing effectiveness and develop the strong leadership skills. What are the learning outcomes? The First would be in a developer distinctive brand identity and de positioning. Graft a unique brand identity and decompiling a brand message and effectively position the brand within the market to stand out from competitors. There will be a creative comprehensive marketing plans. Set a strategic marketing objectives and efficient to allocate budgets for various marketing activities, including like digital and content marketing, that's formulate and execute effective marketing strategies. And the third will be on a leverage marketing tools and techniques. We have to utilize the digital marketing tools including social media strategies, e mail marketing campaigns, and other online marketing tools to engage the target audiences under drive a business growth. And another will be on implement advanced to sales techniques. So understand the sales process, build a robust to sales pipeline, apply consultative selling techniques and overcome objections, and that process closes sales effecti to achieve a sales targets on KBI. Finally been a rise capital and build a high performing teams. So identify and approach a different funding courses that prepare for funding sources that prepare for investor metics, pitch the business idea successfully and develop the leadership skills to build and manage high performing teams while fostering a positive work culture. The specialized courses, I would like to teach the ten major topics. Okay. Mate students app learning, and thank you once again. 2. Branding and Positioning: Good morning, Midea students Good morning. Welcome to the first session. The topic name is branding and positioning, we need to talk in the specific lecture medio. The first one is we need to talk about the developing a unique brand identity. Actually, in today's competitor market, establishing a strong brand that identify, it's very crucial for differentiating our business and creating a lasting impression on our audience. A unique brand that identify not only set apart from competitors, but it also fosters customers loyalty under trust. Here are some essential steps to develop a unique brand identity for your business. We need to talk up to the six to seven points. The first will be an understanding brands core values and a mission. Before diving into the visval elements of your brand, we can say, it's very essential to have a clear understanding of your brand's core values and mission. Just ask you yourself like, what are the core principles that guide you a business, and what do you aim to achieve with products or services? How do you want your customers to perceive our brand? Because we can say having a well defined mission and vision and set of values that will provide a strong foundation for your brand identity and sort a consistency in your messaging and actions too. Second point that's no even talket audience. It's another important level. Understanding of talket audience is a very important key to developing a brand identity that resonates with them. Just to conduct a thorough market research to identify, starting from whoever ideal customers are and what their needs and preferences are and how they perceive or competitors everything. By knowing your audience, you can tailor our brand identity to appeal to their taste and preferences. That's making it more likely to attract and ret attention to. Third will be on defining our brand personality. Brand personality is the human characteristics that associated with e brand. It helps create an emotional connections with the audience. Just to consider the following aspects when defining our brand personality. Starting from tone of ice, we can say, is a brand formal, friendly, humorous or authoritative. S type that is we can say, it may be like what colors, what type of fonts or design elements that reflective our brand personality. Customer interactions, we are to focus about how does your brand communicate and engage with the customers. The reason is why that a consistent brand personality across all touchpoints, it helps to create a cohesive and memorable brand experience we can create. The third point will be des a memorable logo and bisul elements. Actually, logo is a cornerstone of e brand identity. It should be simple, memorable, and reflective of brand personality and values. Additionally, we can say, just to consider other isbul elements that will make up e brand identity, such as like color polite you can select. You can choose the colors that evoke the right emotions and aligned with the brand personality. A will be just to select a fonts that are very easy to read and compliment your brand style. We need to use images and graphics that resonate with your audience and reinforce brand image and message two. Because we can say like consistency in these versal elements, it helps to create a recognizable and a cohesive brand identity we can create. It's a very important part state. Another point it's a graph compelling brand story. It's another important story level, a compelling brand story, it's a humanize brand, and it helps to build an emotional connections with R audience. Brand story, it should convey like the history and the journey of brand, the challenges you have faced and how you have overcome them, and the values and mission that drives business everything. Because a will graft or brand story, it can inspire and engage audience that's making them more likely to connect with the supportable brand stem. Another point that's so consistency across all touchpoints. Consistency, it's a very important key to building a strong brand identity. It sort that your brands visible elements, messaging and a tone of voice or consistent across all touchpoints, including like a website and social media channels, marketing materials and advertisements, just like a customer service intractions, and a communication process. Here, we can say consistency. It helps reinforces your brand identity, and it makes it easier for our customers to recognize and remember your brand of process. The final beyond adapt and evolve. While consistency is more important, it's also essentiate with adapt and evolve with brand identity as if a business grows and market trends change. Just to regularly review and update brand elements too and so they remain relevant and resonate with the audience. Just to developing a unique brand identity, it's a continuous process that requires a dedication and attention to detail. So we can say, understanding our core values, knowing our audience, defining our brand personality, and maintaining a consistency, you can create a strong and memorable brand identity that sets apart from the competition and fosters a losting customer loyalty stamp. That's why we have to developing the process of unique brand identity stamp. The next point we need to talk about grafting a brand message, the d of connecting with the audience level. Like in Trace crowded market flights, a strong brand message is very essential for standing out and making a lasting impression. A well grafted brand message that communicates the core values and essence of your business, that's resonating with talk at audience and fostering a brand loyalty. Here's a comprehensive discussion to graphing an effective brand message that speaks directly to audience. Starting from the understanding of brand. Before you can graph a compelling brand message, you need a deep understanding of our brand itself. This involves starting from the defining of brand identity as you told, what does e brand stand for? What are its code values, mission, ambition, and business motive? Because e brand identity is the foundation upon which e message that will be built. Second, we'll be on knowing SP that is unique selling proposes a model. What sets your brand apart from the competition? Your USP, it should be a central element of your brand message that's highlighting what makes your unique. But that would be an understanding of audience and because are you ideal customers, what are their needs? What are their desires and the pinpoints. The more you know about your audience, the more effectively can tailor your message to resonate with them. Another point that's a graphing the core message. Once you have a very clear understanding of your brand, it's a time to graph the core message. The are vols several key components we can say, starting from the simplicity and clarity. Actually a message that should be a simple and clear and easily understood by your audience. Just to write a jargon and the complex language. Second, will be in a consistency. Consistency is a very important part for building a brand recognition and trust, and ns message is a consistent across all channels and touchpoints. Third would be an emotional appeal. Actually, people are often driven by emotions when making a purchasing decisions. Just to graft a message that appears to the emotions of your audience, whether it's a sense of belonging, excitement, security, or happiness. The fourth is authenticity. Authenticity, it a berts a trust. Its message is a genuine, and it reflects the true nature of your brant. What are the elements of a strong brand message? Actually a strong brand message, it typically includes like a several key elements starting from the tagline, actually a short, measurable price that encapsulates the essence of your brand. Examples that's included like Nikes adjust to do it, or aperts, the T different everything. Can we be a value proposition, a clear statement of the brands and benefits of brand offers and what's the best choice. They should address the specific needs and pinpoints of e Talket audience. The third will be on a brand story, a narrative that communicates a brand's history, values on missing, because a compelling brand story, it can create a deeper emotional connections with ever audience. The phone fourth is a tone and voice, the style in which ever message is delivered, should be consistent with e brand personality and appeal to a Talket audience. S What are the implementing our brand message? Because a ser brand message is grafter, well grafter, it's very important to implement it effectively across all type of channels. The first is a very important stage of website and content. A website is often the first point of the contact with your audience. At ser brand message is prominently displayed and integrated into small content. Second, we be as social media. We need use as social media platforms to reinforce a brand message and engage with the audience. Because consistency in a tone and advise is very important part. The third would be an advertising and marketing materials. Brand message that should be a central element of all type of advertising at marketing efforts, starting from like print adds to e mail campaigns. The fourth is a customer interactions. Just to train team to communicate a brand message consistently in all type of customer interactions from sales to customer service. What are the evaluating and refining of our brand message? Grafting a brand message is not a one time task. It's very important to continuously evaluate and refine your message. T it remains relevant and effective. This involves starting from the gathering of fate back it's a very important state. Because a solicit feedback from your audience to understand how your message is being received and where improvements can be made. And we need to track some of the key metrics such as like brand awareness, engagement, and conversion rates to gauge the effectiveness of your message. A will be adapting to changes, actually, just to stay attuned to changes in the market and in your audience preferences by willing to adapt your message as needed to stay relevant here. S nutsll, we have to focus. Crafting a brand message is both an out de science. It requires a deep understanding of your brand and the audience too, along with the commitment to clarity, consistency, and authenticity, everything. By crafting a compelling brand message and implementing it effectively, you can build a very strong and lasting connections with the audience and stand out in today's competitive marketplace step. The next important part, we need to discuss about a positioning our brand in the market. We need to talk up to the nine important levels. Because in today's competitive market place, a positioning your brand that's effective is a very close seal for gaining a competitive edge and ensuring our brand resonates with a talket audience. Because successful brand positioning, it helps you differentiate from competitors, build a customer loyalty, and create a strong brand identity too. Here are some case strategies to position your brand in the market, starting from understanding talket audience. To position your brand effectively, you must first understand who you talket audience is. This involves researching and identifying the, like our customer's demographics, a customer's preferences, their needs and behaviors of your potential customers. So creating a detailed buyer persona that process can help you gain insights into your audience. It's allowing you to tailor your brand message and offerings to meet the specific needs. Second point, analyze the competition. Analyzing your competitors is a very essential for identifying opportunities and gaps on the market. We have to conduct a thorough competitive analysis to understand how other brands in our industry are positioning themselves. Look at the strands, or weaknesses, a market positioning, and the customer perceptions. This process, it will help you identify what set brand of potent, how you can leverage or unique selling propositions, that is Spice to stand out stem. Third point that's a define unique value proposition. You unique value proposition is the cornerstone of your brand positioning. It articulates the unique benefits and value that your brand offers to customers. To define UVP, that is unique value proposition, that we can select just to consider what maxim products or services unique and how they solve a customer's problems and why customers should choose your brand over competitors. Because if a unique value proposition, it should be a very clear as a tool, it should be a very compelling level and communicate the coresens of brand level. The fourth is graph a compelling brand message. A compelling brand message is very essential for effective brand positioning. I a brand message that should communicate EP anderst with your target audience as a tool, as well as it should be consistent across all marketing channels and touchpoints. Just to focus on creating a message that is very simple, memorable, and emotionally engaging. We need to use the storytelling techniques to connect with the audience on a deeper level and build a strong emotional band that with brand, we have to understand. The fifth will be and focus on a consistency. Consistency is a very important key to successful brand positioning. Just to ensure that we are brands of visual identity and ton of wise and messaging are consistent across all platforms and marketing materials. Because consistency, it helps to build a brand recognition under trust, that's making it easier for customers to identify and remember your brand. We have to use the brand guidelines to maintain a consistency and ensure that all team members and stakeholders are aligned with our brand positioning strategy. The sixth will be on a leverage of social proof and testimonials. Social proof and test this process can significantly enhance your brand positioning by building a credibility under trust. We need to showcase the positive reviews, customer testimonials, case studies, and endorsements from satisfied customers. And highlighting a real life success stories and experiences, this process can reinforceable brands value and it influence a potential customers perceptions and purchasing decisions. Stan. Seventh point it's emphasizable customer experience. Delivering an exceptional customer experience, it's a very powerful way to posits a your brand. Just to focus on providing a personalized, seamless, and memorable experiences at every touch point. Just engage with your customers listen to their feedback and continuously improve products, services, and customer support. A positive customer experiences that process can create a brand advocates who promote your brand through though word of mouth and a positive reviews, we have to focus more. Eight point utilize the content marketing. Content marketing is an effective tool for brand positioning. We have to create a valuable, informative and engaging content that addresses your audience pin points and interest. We have to utilize various content formats such as like blogs, videos, info graphics, and social media post to reach a wider audience. By establishing our brand as an authority and thought leader in your industry, we can build a trust and credibility with your audience from the process. Ninth and final way beyond monitor and adapt. Brand positioning is an ongoing process. It requires a continuous monitoring and adaptation exactly. Just to trackable brands performance, customer feedback and market trends to identify areas for improvement, and we can use analytics and metrics to measure the effectiveness of your brand positioning strategy. So be open to the making adjustments and defining our approach to stay relevant and competitive in the ever evolving market landscape. In a nutsell, we can say effective brand positioning is very ascensive for differentiating our brand, or building a customer loyalty, and achieving a long term success, everything. Understanding our target audience, analyzing the competition, defining our unique value proposition, grafting a compelling brand message and focusing on a consistency. You can posses our brand strategically in the market. Leverage is social proof, imprecisive or customer experience, utilize content strategy and marketing, and continuously monitor and adapt to our strategy to stay out of the competition and create a strong and memorable brand, we can create step. MD students, I hope you have enjoyed the first session of the topic of branding and depositioning. Thank you once again, and thank you MyDay students. 3. Marketing Strategy Development: Good morning, Midea students, God Morning dal. Welcome to the second season. The topic name is marketing strategy development, we need to talk in the specific lecture module. So marketing strategy development, that's creating a marketing plan. We ought to talk in the specific module. So creating a marketing plan is a fundamental step in developing an effective marketing strategy. Be a well grafted marketing plan, it act as a roadmap for success that's for businesses and outlining the steps that's needed to reach a marketing codes and talk to the right audience, and ultimately that's achieve a business objectives. Here's a detailed discussion on how to create a marketing plan. We need to talk up to the ten important points. The first beyond defining objectives. This is a very important first step in creating a marketing plan is to define a clear and measurable objectives. And these goals, it should align with your overall business objectives. It should be like a specific achievable, relevant and time bound. That is a smart goals. Examples of a marketing objectives that's included like increasing a brand awareness, generating lights, and boosting a sales or entering in the new market stem. Second point, there's a conductor market research. Market research is a very assents for understanding the industry landscape. It's identifying opportunities and recognizing potential threats, everything. This is a step and important step. It involves analyzing market trends, studying competitors and gathering insights that a target audience. We have to use the toots like a swat analysis that is strengths, weaknesses, opportunities, and threats to evaluate for business position. The third pointer is identify a talket audience. Knowing our talket audience is a very important for tailoring our marketing efforts. So just to create a detailed buyer personas that represented we ideal customers. So just to consider demographic information, psychographic trites, and behavioral patterns too. Because understanding audience, it helps in grafting messages that resonate and dosing the right marketing channels. The four BN develop over SB as a whole. Unique selling proposition, it means like what sets apart from a competitors level. It's a statement that explains why customers should choose the product or service over others. That's why ESB that should align with the unique benefits and the value offer. It should be very clear compelling and consistently that's communicate across all type of marketing materials. Fifth is ache marketing channels. Select the marketing channels that are most effective for reaching a talk at audience. This can include like online channels like a social media platforms, Facebook, Twitter and Stagram, and Link in, and you can conduct a different type of e mail marketing tools, a tent marketing and ACO that is search engine optimization, as well as offline channels like print advertising events on direct email. The choice of channels that will depend on where audience spran their time and how they prefer to receive information that stent. The 60 will be city budget, and determine marketing budget by considering the cost that associated with each chosen channel and activity. Just allocate a sources that's based on the potential return on investment that is return on investment, and budget that should cover all aspects of the marketing plan, including like advertising, content creation, tools, and personnel. Seven t will be on create a content strategy. Content is at the heart of a modern marketing. We need to develop a content strategy that outlines the types of a content you will create, the topics you will cover and the formats you will use. That's like a blog post and videos from the YouTube, info graphics, et c. Because content, it should be tailored to your audience needs and interests, that's providing a value and fostering engagement. It will be developed timeline and action plan. Create a timeline that outlines when each marketing activity that will take a place. This timeline should include like milestones and deadlines to keep the plan on track. An action plan, it breaks down each activity into manageable task that assigning responsibilities to team members to ensure accountability here. Ninth is a monitor and measure results. Tracking the performance of marketing efforts is a very essential part for understanding what works and what does not. We have to use a key performance indicators like a KPI to mess the progress toward your objectives, and common KPI that's in like website traffic, conversion rates, as social media engagement, and sales figures everything, because regularly review and analyze these type of metrics to make a data different decisions now. The tenth and final will be an adjusted optimize. A marketing plan is not a static. It should evolve based on a results and changing market conditions, everything. Just to be prepared to adjust to strategies under tactics as needed, and continuously optimize plan by incorporating feedback, experimenting with approaches and staying informed about the industry trends too. So in Nutzll, we can say creating a marketing plan is a strategic process that requires a careful planning and execution. By defining a clear objectives, understanding of target audience and choosing the right channels, you can develop a plan that effetate drives business words, it's a goals level. Regular monitoring and optimizing s that marketing efforts it remains relevant and impactful. It's helping achieve a long term success. Stan. The next two part we need to discuss about the setting a marketing objectives. What are the comprouns that discussed and part of way out to talk now. Setting a marketing objectives, it's a very crucial step in developing an effective marketing strategy, and clear objectives, it will provide a direction, it help a mese a success and answer all type of marketing efforts that are aligned with the overall business codes. That's when this part of the slide, we will explore the importance of setting marketing objectives, the key characteristics of a good objectives and a steps of information to creating them. First, we are to talk about the y marketing objectives matter. Starting from direction and focus. Marketing objectives, it provide a clear direction for your marketing efforts. They help you focus on what matters most, a ensuring that all activities contribute to achieving a specific outcomes you can say no. Second, will be on measurement and accountability because of well defined objectives that enable you to measure progress and success, they provide a benchmark for evaluating the fitness of your marketing campaigns and initiatives. Third will be on alignment with the business codes. Marketing objectives that ensure that if marketing strategy supports broader business codes. This alignment, it helps in achieving overall organizational success too. Objectives, it help in prioritizing resources by knowing what you want to achieve and you can allocate the time, budget, and effort more effectively, state. We need to talk some of the characterst of good marketing efforts and objectives. Effective marketing obj that should be like a Smart. It's a specific, measurable, achievable and relevant and a time bond. Objectives, it should be very clear and specific that's answering the questions of who, what, where, when and why. Objectives, it should include a criteria for measuring progress and success that is measurable level. Achievable and relevant we objectives, it should be a very realistic ertaable, that's considering available resources and constraints. It should align with the business goals and be relevant to overall marketing strategy we can say. That's why the objectives should have a defined time frame for achievement. That is a time bound level we can see. The next would be on, what are the steps to setting a marketing objectives? The first is understanding what business goal. Just to begin by understanding overall business codes, and this code include like increasing sales, expanding market share, and improving customer satisfaction or launching a new product. Because if we marketing objectives, it should directly support these type of codes. Second, we'll be on conductor situation analysis, analyze our current market position, including like a strands or weaknesses, opportunities, and threats analysis. That is a swat analysis. Just understanding target audience, target competition and market trends, everything we have to analyze. This analysis, it provides a context for setting a realistic and relevant objectives. The third will be on defining our marketing goals, based on our business goals and situation analysis, just to define our broad marketing codes, it's a very important stage that students. And this code included like increasing your brand awareness, generating lads, improving customer retention, or enhancing digital percents everything. The fourth is a set of specific objectives. Just to translate our broad marketing goes into specific measurable objectives. For example, we have to focus. If your goal is to increase our brand awareness, a specific objective, it could be like, for example, we can say, increase of website traffic by 20 percentage in the next six months, step. The fifth point, it's a prior rates of objectives. Like, not all objectives are equally important. Just to priore them, it's based on their impact on your business codes, resource availability and agency. Just to focus on the objectives that will deliver the most significant results. Sixth will be and develop a plan of action. For each objective, we have to say develop a detailed plan of action. This plan should include outline the strategies, at tactics, and activities that required to achieve the objective here, and as in responsibilities, set the timelines and deadlines and establish a budget, everything we have to focus here. And final will be monitored and adjust part. It's a very important finite stage. Regularly monitor progress towards your objectives. We need use analytics and the key performance indicators like a KPI to track a success here, and we prepared to adjust war strategies under tactics that's based on what's working and what's not strand. We need to talk some of the examples of a marketing objective, starting from increase website traffic. What are the o, what are the strategy? What are the KP? We need to talk one by one. According to the increase website traffic, the objective, we have to say, increase website traffic by 20 percentage in the next six months or example. Strategy, we can say, implement SCO improvements on the launch a content marketing campaign. KPA, we have to say a monthly website traffic data from a google analytics, is a very important KP. And example I ought to say that that is a general leads because objective, we need to generate 500 new lids in the next quarter. Strategy just launch a targeted e mail marketing campaign and lead a magnet on the website. KPI, that's a number of new lids generator. It's a very important stage. The third example will be on improve a customer retention. Objective, I can say, increase customer retention rate by ten percentage over the next year. Strategy, I ought to say just to develop a loyalty program and enhance a customer support. In KPI, we can say customer retention rate and customer satisfaction services are to condate. Fourth and final that's enhances social media presence. Objective I can say grows social media followers by 30 percentage in the next six months through like a Facebook, Twitter instagram, linked. N strategy, it will be on creating engaging content, we need to run a social media advertisements and collaborate with influence influence marketing process. KPA, that is number of new followers and engagement rates. In a nutsell, we can focus. Setting a marketing objectives is a very crucial step in creating an effective marketing strategy. By ensuring your objectives are very smart and aligned with the business codes, and it can provide a very clear direction, measure success and allocate to sources efficiently. Regularly monitoring and adjustment of ev objectives and strategies, that process will help you stay on a track and achieve de sate outcomes strike. Okay, the next part of the content, we need to talk about the budgeting for marketing activities. It's a very important stage. Be effective marketing and budgeting activities, it's a very important and crucial part for any type of business aiming to optimize it's a marketing efforts under maximize OI, and a well planned marketing budget, it helps to allocate the sources efficiently, that's ensuring that every dollar spent contributes to achieving the company's marketing objectives. It's a comprehensive discussion on how to budget for a marketing activity, starting from understanding business codes. Before diving into the numbers, we have to say it's a very assentsive to understand business codes, and you a marketing budget that should align with the overall business objectives, whether it's increasing a brand awareness or generating lads or driving sales, but clearly defined a goats that will guide you budgeting decisions and it help repriorate the marketing activities that are most likely to achieve these type of objectives. Second point, analyze where past performance is a very important stage nowadays. Reviewing past performance that's a marketing performance, it provides a valuable insights into what has worked and what has not. Just to analyze a previous campaigns to identify the successful strategies and areas that need improvement. This analysis, it will help you make informed decisions about where to allocate a budget. Just look at metrics such as like a cost per lead, conversion rates, and overall OI to determine the fitness of a past marketing activities stat. The third point that's identify the key marketing channels, because different marketing channels have a varying cost in effectiveness. Just to identify the key channels that lined with the talket audience and business codes, because some of the common marketing channels we have to focus more. Like associate media marketing, e mail marketing, PPC, that's a paper click advertising, content marketing, SO, that's a search engine optimization, everything we have to focus. This is for digital marketing. According to the traditional marketing, also, we can focus that's direct mail, print advertisements, television and radio, and we need to conduct different type of events and workshops, that's a sponsorship level. That is a trade source conduct and conference sponsor sation and community events, everything we have to arrange here. Because prior it's the channels that have a proven effective for your business and allocate a significant portion of your budget to them. One of the fourth point that is set a clear budget categories. Break down your marketing budget into very clear categories and sort a comprehensive coverage of all necessary activities. Because the typical budget categories that's included like advertising, that's a cost for digital under traditional advertising, and expenses, it's related to producing a blog post, videos posting, info graphics preparations, et cetera. Another will be on a subscription for a marketing software, we have to spend analytics tools and CRM systems, that is customer relationship management systems. That's cost associated with gathering and analyzing a market data. We have to do some of the expense that is personal expenses, that is the salaries and wages for marketing team members or outsource services. That will be on a fre nser. Because creating a detailed categories, it helps in monitoring expenses and making adjustments as needed. S. The fifth will be on determining our budget allocation. Once you have identified key key channels and set of budget categories, just to determine how much to allocate to each, to consider factors, priorits activities with a high return and investment I, and allocate a more budgeted to cost effective strategies and be aware of current market trends and customer behavior that might influence the effectiveness of certain channels. Because a balanced allocation, it ensures a diversified approach, minimizing risk that associated with the reling too heavily on a single strategy. 60 will be plan for contingencies. Marketing as a dynamic and unforeseen circumstances can arise. Set aside a portion of your budget as a contingency fund to cover unexpected cost or to capitalize or adding new opportunities. Because this flexibility, it allows you to adapt to changes in the market or to take advantage of a certain trends without disrupting your primary budget. The seventh will be on monitor and adjust. Budgeting is not a one time activity, but an ongoing process as a tool, and regularly monitor the performance marketing activities, just compare them against our budget, and use analytic tools to track a metrics and assess the effectiness of each campaign. Based on this data, make a necessary adjustments to your budget allocation to ensure optimal performance throughout the year. Final point just to communicate with the stakeholders, and so that key stakeholders, including like you senior management and Finance teams, are kept informed about the marketing budget and its utilization, and transparent communication, it helps in gaining a support and making collective decisions that are aligned with the overall business mariage we have to focus more. In conclusion, we need to say effective budgeting for marketing activities is a very critical component of a successful marketing strategy. Understanding our business codes, analyzing our past performance, identifying a key marketing channels, setting a clear budget categories, determining budget allocation, planning for contingencies, monitoring performance, and communicating with the stakeholders. I can create a roster marketing budget that drives a growth and maximize OI. Remember that a well planned budget not only supports a current marketing efforts, but it also positions where businesses for a long term success, we can focus much more stand. Media students, I hope you have enjoyed the another session of the topic of Marketing Strategy Development. Thank you once again, and thank you Madi students. 4. Digital Marketing Essentials: Good morning, Md students. Good morning, Vander. Welcome to the other session. The topic name is Digital Marketing Channels. We need to talk in the specific lecture modo. Digital marketing essentials, what are the basics of a digital marketing part? We have to discuss one by one. In today's digital age, marketing has evolved beyond traditional methods to embrace the vast opportunities that offered by the Internet. That's a digital marketing, the practice of promoting products or services through digital channels. It has become a very crucial aspect of a business strategy or someone interested in the digital arms cap. Understanding the basics of a digital marketing is a very essential part. That's why this part of the lecture, we need to talk about some of the explore of the fundamentals providing a solid foundation for anyone looking to navigate the world of digital marketing. The next 21 is, we need to talk about what is digital marketing? Digital marketing, it encompasses all marketing efforts that use an electronic device or the Internet. Businesses the leverage a digital channel such as like a search engines, social media, email, and websites to connect with the current and prospective customers. Unlike a traditional marketing which often routes and relies on a direct email, print ads or phone communication, digital marketing, it provides a more efficient and measurable way to reach a wider audience. Stand. So what are the key components of a digital marketing we are to talk. It's a very important and at the level. We need to discuss up to the eight important points, starting from the search engine optimization. Shot code is SO. It's a process of optimizing a website to rank a higher end search engine result page that is SC RPs for a relevant keywords? The goal is to increase organic that is a non paged traffic to website. Because FTO, it involves some of the keyword research on page optimization, that is a content and H ter source code, and O page optimization that is a back links and a social signals. Second, we would be in a content marketing. Content marketing, it focuses on creating a distribution valuable, relevant, and consistent content to attract and retain a clearly defined audience. The purpose is to drive a profitable customer action. This can include like a blog post, articles, videos, info graphics and much more. Because quality content that's not on engages and educates audience, but it also enhances SO efforts. Third would be an associate media marketing. Social media marketing, it involves using a platforms like Facebook, Twitter and Stagram, Linkedin, and others to promote your brand and content. It allows for direct interactions with the customers, creating a community around your brand. Social media marketing, we can say, it can help increases your brand awareness, that's driving a business. That is a website traffic business and generate lates everything we have to do. F is a PPC advertising that's a paper click advertising. PPC is a model of Internet marketing where advertisers pay a fee each time their add is clicked. Essentially, we are to say, it's a way of buying a visits to your website and rather than attempting to earn those visits organically. Google Ads is one of the most popular PPC platforms, but associate media sites like a Facebook, it also offer PPC ad formats. The fifth will be an e mail marketing. Email marketing, it involves the sending e mails to prospects and customers. F e mail marketing, it converts the prospects into customers and it turns one time buyers into loyal raving fans. It includes like the promotional messages, newsletters and a personalized content, all designed to nurture lates and build a lasting relationship with the customers. Sixth will be an affilt marketing. Affilt marketing is a type of performance based marketing where a business rewards affilates for each customer brought by the Affilts marketing efforts, Affate and a commission by promoting that other people's products or services. This can be an effective way to expand ag and to generates. The seventh will be an online public relations, that is a PR. Online PR, it involves a securing on the online coverage with the digital publications blocks and other content based websites too. It's a very similar to traditional PR, but in the digital space and Affective online PR, it can increase brands visibility and reputation. The eight will be a marketing automation. Because marketing automation, it refers to software platforms and technologies that are designed for our marketing departments and organizations to more effectively market on a multiple channels online on automate repeated task. It develops in segmenting our audience, a personalization of marketing messages and managing our campaigns more effectively. What are the importance of a digital marketing? Digital marketing is very crucial for several reasons, starting from reach a larger audience. With the Internet to businesses, they can reach a global audience, that's expanding their market far beyond the local boundaries. Another will be on a cost effective digital marketing strategies that often costless and yield higher returns that's compared to traditional marketing methods. The third will be on a measurable results, studs like Google Analytics and social media sites. It allow marketers to track their campis performance in real time, that's making adjustments as needed. Fourth is a targeted advertising. Digital marketing, it enables highly targeted campaigns, that's ensuring your message reaches the right people at the right time. Engagement, we can say digital channels that facilitate the direct interactions with the customers are fostering strong relationships and brand loyalty. So, we can say, understanding the basics of digital marketing is the very important first step towards hosing the power of for e business or personal brand? By leveraging a that's search engine optimization, content marketing, social media, PPC that is paper click, e mail marketing, Afleet marketing, online PR and marketing automation? I can create a comprehensive digital marketing strategies that drives the growth and success level. Just to stay informed and continue to adapt to the changing digital landscape to remain a competitive and relevant in the market. That's a business market. What are the social media marketing strategies we have to discuss now? In today's digital age, social media marketing has become a crucial component of any type of business strategy. That's a successful business strategy. But the billions of active users across various platforms, businesses, they have unpresented opportunities to reach and educate with your target audience. However, leveraging social media effectively, it requires more than just posting a content regularly. It involves a strategic planning, understanding your audience, and continuously optimizing your approach. This process, it will walk you through the key social media marketing strategies to help you achieve your business goals. We need to talk up to the ten important points, the first point, define goals and objectives. Before diving into social media marketing, it's a very essenor to define your clear goals and objectives. Just ask you ourself, what do you want to achieve through your social media fortes? Common goals it include increasing brand awareness, driving a website traffic, generating lights, and boosting sales. Be having a specific, measurable, attainable, relevant and time bound goals, that will provide direction and help you measure a success more. In point, know your audience. Understanding your audience is a very fundamental step to creating a content that resonates with them, to conduct a thorough search to identify your talket audience demographics, interest and behaviors and pinpoints. Just to utilize a toots like a social media analytics, a surveys and a customer feedback to gather insights now. The more you know about your audience, the better you can tailor we content to meet the needs and preferences too. The third point that's choose the right platforms because not all social media platforms are created equal. At each caters to different types of contented audience is a most active mode. For instance, we are to say, if you're targeting professions linked in, it might be more effective than instagram. If you're aiming for a younger audience, platforms like TikTok or Snap chart, it could be more suitable and concentrative efforts on a few platforms to maximize your report and impact the process there. Fourth level that's great engaging content. Content is a king in social media marketing, and e content share that should be like engaging informative and relevant to your audience. We need to use a mix of formats such as like images, videos, info graphics, and a blog post to keep your audience interested. Storytelling, it's another powerful too because we have to share stories that resonate with your audience under reflective brand values. Another important one is don't forget to include a call to action button, that is a CTA button to encourage interactions, such as like likes, shares, comments or website visits everything. Fifth will be and develop a content calendar. Be consistency is a very important key to maintaining a fetoscal media presence. Create a content calendar to plan and schedule post in advance. This will help you maintain a regular posting schedule and so a balance to make so a content and align your post with important dates or events. We have to use the toots like, for example, hot suit, buffer, or Tello to organize and manageable content calendar efficiently. There are a lot of calendars available in coal, just to sec it out the students. Six point as utilize a paid advertising. Like organic rage on social media that can be limited, especially with ever changing algorithms. To expand rag and target specific audience segments, just to consider using a paid advertising. Platforms like a Facebook, Instagram, and Linkedin, it offer robust advertising options with a detailed targeting capabilities. Experiment with a different ad format such as like a Carros ads or Videod ads or sponsored post to see what works best for your audience. Seven to point engage with your audience. Social media is a two way strait exactly. Just engaging with the audience is a very crucial for building relationships and fostering a brand loyalty. Just to respond to common messages and mentions promptly and encourage conversations by asking questions, running polls, or hosting live sessions, and just to show appreciation for user generated content and customer feedback. Building a community around the brand, it can lead to long term customer loyalty way out to create state. Eight point that's a monitor and analyze the performance. Regularly monitoring and analyzing your socio media performance, it's a very essental for optimizing our strategy. Just to use analytics states that's provided by platforms, such as like a Facebook in sites, fitter analytics, and Instagram in sites to track a key metric like engagement rate, reach or conversions. And just analyze the data to identify the trends, understand what content that it performs the best and make a data diferent decisions to improve your strategy, everything we have to consider here. The ninth point that's to stay updated with the trends, because social media trends, it evolve rapidly, and staying updated with the latest trends is a vital for keeping your strategy relevant. Just to follow industry blocks, attend babinars, and join a social media marketing groups to stay informed about in your future, algorithm changes and emerging trends too. Because experiment with a new formats and features such as like Instagram reels or linked in stories to keep your content fresh and engaging st. The final point, collaborate with influencers. Influencal marketing that can be a powerful addiction to your social media strategy. Because collaborating with influencers, align with your brand, it can help you reach a wider audience and build a credibility. Just to choose influencer whose values and filers mache a target audience. Whether through sponsored post or product reviews or takeovers, influence of partnerships, it can drive engagement and increase the brand awareness too. In a nutsell, we can say social media marketing is a dynamic and ever evolving field that requires a strategic planning, creativity, and a continuous optimization. By defining a clear goals, understanding of audience, creating engaging content and staying updated with the trends, we can effectively leverage a social media to achieve over business objectives. Remember that, success in a social media marketing does not happen overnight. It requires a patience consistency and a willingness to adapt to changing a trends and audience performance system. The next two important part, we need to talk about masting e mail marketing campaigns. It's a comprehensy level. Email marketing, it remains one of the most todes for businesses to reach their audience. Foster relationships and a conversions right too. Despite the rise of associate media and other digital marketing channels, e mail marketing that continues to offer unparall return on investment I. That's when this comprehensive part of the slide, we will explore the sens of creating successful email marketing campaigns, starting from planning and execution to monitoring and optimization, everything we have to talk now. The first two point, we need to discuss about the understanding e mail marketing. What is email marketing? As I told, e mail marketing is the practice of sending targeted messages via e mail to a group of recipients. These messages can range from we letters and promotional offers to personalized updates under transactional communications. The primary goals of e mail marketing are to build and maintain a customer relationships, increase the brand awareness under driver sales. What are the benefits of e mail marketing? The festival beyond email marketing as one of the highest return on investment among digital marketing channels. Another point, e mails provide a direct line of a communication to your audience. It's all lining for a personalized and targeted messaging. Third point, e mail marketing platforms, it offer robust analytics, that's making it easier to track a performance and optimize campaigns. Another point, final will be an automation. With the tools like automated workflows and drip campaigns, marketers can streamline their efforts and maintain a consistent communication with a minimal manual intervention ste. The second point that's a building e e mail list, starting from strategies for a list of building. The first will be opt in forms. Just to place the sign up forms on your website, blog and Social Media pages to encourage visitors to subscribe. Second will be a content upgrades. Just to offer valuable content such as like ebooks, white papers, or exclusive access to webinars in exchange for e mail addresses. The third will be in a contest and giveaways, a contest or giveaways that require participants to provide their e mail addresses, and to collaborate with other businesses or influencers to reach a broader audience and grow e list. Partnerships, it's a very important stage. Another way be on ensuring a quality over quantity because double opt in is a very important stage. On is a double opt in process to confirm subscribers interest and improve the quality of your e mail list. Just a segment of a list that based on customer demographics, their behaviors are preferences to ensure a relevant and targeted messaging, and periodically cleaning e mail list to remove inactive subscribers and release bounds. The third point that's creating an effective e mail campaigns. Defining objectives is a very important part. Before creating an e mail campaign, define clear objectives, or aiming to increase the sales, promoting new product, or drive a website traffic, or nature tes, having a specific gods that will guide you content and under design decisions too. Creating a compelling content, the first will be on a subject lines, it's a very important stage now. Graph attention grabbing subject lines that entice recipients to open every e mail, is to keep them concise, clear and relevant. Second, will be on a personalization. We need to use a personalization technique such as like addressing recipients by their names and de tailoring content. It's based on their preferences and behaviors. Another point is a value proposition. Clearly communicate the value of ever e mail. A what's in it for the recipient. T to offer valuable content excludes the offers actionable insights too. Fourth will be on a CTA, but it's a call to action. Include a strong and clear CTA that directs recipients towards the decide action, whether it's making a purchase, signing up for event, or downloading a results, everything. A another point there's a designing for a success mode. It's a mobile optimization, it's a first level. Just suitable e mails are mobile friendly as a significant portion of users as e mails on their mobile devices, we introduce a very clean and visible appealing design that aligns with your brand identity, include like images, videos, and it for graphics to enhance engagement. And maintain a consistent branding across all your e mails to build a brand decognition under Tust strength. The next part, we need to talk about automating our campaigns. Actually, benefits of automation, it's a very large level. Because e mail automation, it allows you to send a timely and relevant messages to your audience without a manual effort. And benefits that include improved efficiency, consistent communication, and personalized customer Jen is everything we can get. What are the types of automated campaigns starting from the welcome series? Just introduce your new subscriber, Steve Brand with a series of welcome emails. Another will be on abandoned Cort because it remained a customers of items left in their shopping cot to encourage the completion of their purchase. We can sell some example like Amazon or flip cot like that. Third a re engagement, suggest reach out to inactive subscribers with a targeted campaigns to rekindle their interest instead. The Fourth via birthday and anniversary, send a personalized messages on special occasions to build a loyalty and engagement. What are the fifth point, that's a monitoring and optimization, and we can say like a key metric on a track level. First is open rate. Open rates means mess the percentage of recipients, open ever e mails. Second will be in a CTF, It means like a track the percentage of recipients or click on links within e e mail. And will be in a conversion rates. It means mess the percentage of recipients who take the decide actions such as like making a purchase or filling out the form everything. Another will be in a bound rates, It's monitor the percentage of e mails that were not successfully delivered. Final we bin of subscribed rates. It means to keep an eye on the number of recipients who opt out a fever e mail list state. What are the ARB testing? Because we have to conduct ARB test to compare different elements of your e mail, such as like your subject lines, your content, your design and CTS everything. Use the results to identify what resonates the best of audience and optimize the future campaigns. In continuous improvement, we have to say e mail marketing is an ongoing process of learning and improvement. Regularly review campaign performance, gather feedback and stay updated with industry trends and best practices to enhance your e mail marketing strategy. In a final conclusion, we can say masting e mail marketing campaigns. It requires a strategic approach, creativity, and a commitment to continuous improvement. By building a quality email list, graphing a compelling content, leveraging automation, and monitoring key metrics. You can create impactful email campaigns that drive engagement and the achieve marketing objectives. So embrace the power of e mail marketing and unlock it a potential to connect with your audience and a growing a business now. OK MD students, I hope you have enjoyed the another session of the topic of digital marketing as sens, we have discussed in the specific lecture module. Thank you once again, and thank you O MD students. 5. Content Marketing: Good morning, Midea students. Good morning, Wanda. Welcome to another session. The topic name is content marketing. We need to talk in the specific lecture module. So discussion to successful content marketing strategy, we have to talk in the specific lecture part. Actually in the ever evolving digital landscape, content marketing has become a cornerstone for businesses that aiming to attract and at in the customers. Actually at the heart of this strategy is creating engaging content that resonates with the audience, encourages interaction and drives a convergence. Here's how you can craft a compiling content that has stands outs and delivers results. We have to talk some other points. The first would be an understandable audience. This is a very important first step in creating and engaging content is understanding of audience, who are they and what are their interests, pinpoints, and needs? We need to conduct a thorough market research, analyze the demographic data, and create a detailed buyer personnels. This process will help you tailor your content to their preferences and ensure it addresses their specific concerns. S. Second, will be a focus on a quality over quantity. In content marketing quality, it always trumps quantity. High quality content is a word structured and researched and informative and it provides a value to the reader, and it should be free from errors and word structure with a very clear and concise message. Investing a time and effort into creating a fewer and higher quality pieces that will lead the better results than churning out a large valume soft media content. Another point that's a graph accompanying headlines. Headlines is the foster thing reader C, and it plays a crucial role in grabbing their attention to. A compelling headline, it should be a very clear integing under promise value. We introduce a powerful words, ask questions or present a problem that your content will solve. Remember that an enticing headline that process can significantly increase click through rates st. Another point will be on use vivors effectively. Like a visple content, such as like images, videos, info graphics, and the charts. The process can enhance the appeal of eva content and it's make it more engaging. As well as the vids help break up, text, illustrate key points and cater to vis learners. Ensure that eva words are high quality relevant and optimized for fast loading to keep readers and age. One of another point that's a tell a story? Story telling is a powerful tool in content marketing, because people are naturally drawn to stories, and they can make you a content more relatable and memorable, whether it's a customer success story, personal dote or a fictional scenario. It's a weaving a narrative into a content that process can capture your audience imagination and keep them hooked. Another point that's encourage interaction. Because encouragement and engagement, it goes beyond just reading content, and it involves interacting with it. Encouraging readers to ave a comments, share your content and participate in discussions too. We need to ask open ended questions include like cost traction and to create interactive content like quizes, poles, and the surveys to foster a sense of community and interaction level. There will be an optimized for SCO that is search engine optimization. To ensure content reaches a wide audience, it's a very assate to optimize it for search engines. We need to use a relevant keywords naturally within our content, that's included like method tax, and ensure content is mobile friendly, and good SCO practices that will improve our contents possibility and drive organic traffic to word site stated. And what about update and repurpose content? Creating engaging content does not always mean starting from a scratch. Regularly update your existing content to keep it relevant and accurate. Additionally, we have to say repurpose content into different formats such as like turning a blog post into a video or an infographic, to reach a different segments of ever audience and extend the life of ever content. The final bon measure and analyze the performance. Finally, continuously measure and analyze the performance of your content to understand what works under what does not. We have to use analytic tools to track a metrics like a page views, a time on page, associate shares, and the conversion rates. Just to use this data to refine our content strategy and to create more of what your audience lows. In s, we can say creating a engaging content is both an der of science, but by understanding your audience are focusing on quality using accompanying headlines and swords are telling stories, encouraging intraction, optimizing for our ACO, updating and repposing content, and measuring performance. You can graft a content that not only captures attentions, but it also drives some meaningful engagement and business results too. Remember that the goal is to provide a value to your audience, and in return, they will reward you with their loyalty and trust basis step. The next part we need to discuss about the content distribution channels. It's for maximizing a rage and engagement level. In the digital age, creating a high quality content is only half the battle. The truly engagable audience and achievable goals, I need effectively distributable content through various channels. Because content distribution channels are the avenues through whichever content reaches a target audience. Understanding and leveraging these channels can significantly enhance content marketing strategy. That's why this part of this slide, we need to explore the different types of content distribution channels and their benefits and how to use them effectively. Okay. The first point, we need to talk about owned channels, starting from a website, e mail and a social media profiles. On channels are platforms that you control and manage directly. According to the website, we have to say your website is the cornerstone of ever content distribution. It serves as a hub where users can access e content, learn about e brand, and interact with your offerings, everything. Regularly updating your website with a Fst content, such as like a blog post, articles, under case studies, that process can help attract on retain of visitors. I will be an e mail, e mail marketing, it remains a powerful tool for distributing content by building an e mail list of subscribers that interested NA content, and you can deliver a personalized and relevant messages directly to their inbox. News letters, promotional offers, and content updates are effective ways to engage your audience through e mail. Final web in a social media profiles, platforms like a Facebook, Twitter, Instagram, Linked in, I offer direct access to your audience, exactly. Sharing a content on social media, it allows you to reach a broader audience ten keg with them through comments, likes, and shares. Tailoring content to each platforms format and audience performance is a very important key to maximizing engagement stent. Second, be end channels. End channels, actually, it involve a gaining visibility and credibility through third party sources. This includes starting from the public relations. Securing media coverage and press mentions can enhance your brand's reputation and extend your content sag. Grafting a compelling press releases, or building relationships with a journalist and participating in industry events, that process can help you gain earned media coverage. There will be an influence of collaborations, partnering with influencers align with our brand, that process can amplify a contents rates. Influencers, they have established a trust with their followers and their endorsements or shares, that process can introduce our content to new audiences. Finally, will be an user generated content, the short code is UGC, engaging your audience to create and share a content that's related to your brand. It can be a powerful form of distribution. User generated content, it's not moly expansive or ch, but it also builds a community and a trust around your brand stand. Third point will be on a paid channels. Paid channels, it involve investing in advertising to promote a content, and these channels and could starting from the social media marketing. Platforms like a Facebook, Instagram, and Linking, it offer a targeted advertising options exactly. So by using a paid ads, it can reach a specific demographics interest and behaviors that ensuring content is seen by the right audience. Another will be on a very important level that is SCM, that's a search engine marketing. SCM, it involves a placing adds on search engine research page and ogle ads, for example, it allows you to bead on keywords that related to your content. It's driving a traffic tier website and increasing visibility. The final we be in a content discovery platforms. Platforms such as like Outbrain and Tabula, for example, it promote content across the network of websites. These platforms place content as recommended articles or sponsored post. It's helping reaching your audience interest in related topics. Fourth point that shady channels, actually a shady channels that involve distributing content through collaboration and partnerships. This includes starting from the content syndication, syndicating a content on a third party websites or platforms. That process can increase its reach by republishing over articles or a block post on a specific sites that is industry specific sites. You can attack the new readers on driver traffic that is a traffic back to original content. What are the partnerships on the cross promotions? Colaborating with other brands or organizations to share each other's content, it can be mutually beneficial. Cross promotions and joint ventures, it allows you to tap into each other's audience and enhances contents visibility stem. So what are the best practices for a fetic content distribution, starting from understandable audience. So tailor a content distribution strategy. It's based on your audience preferences and behaviors. So analyze where your audience spends the time and focus your efforts on those channels. Second point that's optimized for each channel. So customize content to fit the format and requirements of each distribution channels. For example, we can say we need to create a visully appealing content for social media and in depth articles for your website. This is a second point. The third point that's monitor and analyze a performance level. Use analytic tools to tag the performance of your content across different channels. We need to use a message metric such as like engagement level, a traffic and conversions to determine what works the best and refinable strategy accordingly. The final we be to maintain a consistency. Ser brands voice and managing and messaging, the prosss are a consistent across all distribution channels. Consistency, it helps to reinforceable brand identity and build a trustworthy audience. Instead. In a usel we can say, effective content distribution is a very closal for maximizing the impact of content marketing efforts? By leveraging owned and paid and shared channels, it can reach a wider audience, enhance engagement and achievable content marketing goals. Understanding the strengths and best practices of each channel, that will enable you to create a comprehensive and effective content distribution strategy instead. The extra part of the content, we need to talk about measuring content effectiveness. It's a comprehensive discussion part. And the digital age content is a king, but how do you know if your content is truly effective? Because measuring content effectiveness is a very important pattern standing it, it's an impact optimizing your strategy and achieving your business codes. It's a comprehensive discussion to help you gauge how valuable content is performing, starting from defining objectives. Before diving into metrics, we can say, it's a very esensive to define what success looks like for ever content. Objectives, it might clude like increasing a brand awareness, or driving a traffic, or generating lights or improving customer engagement, everything. Because clear objectives that will guide you mesa strategy and help you identify the right metric sta. Second will be on choose a relevant matrix. Once your objectives are very clear, like a selector matrix that are a lined with them. Here are some key metrics to consider. The first will be on engagement metric. It means a page views, we can say because it indicates how many times e content has been viewed and a time on page that mess how long visitors stay on your content that's indicating it's relevance and quality. Another will be on a bounce rate. The percentage of visitors who leave e word site after viewing on one page. A high bounce rate, it might suggest that e content is not engaging enough. The second point that's a conversion matrix, starting from CTR that is a click through rate. The ratio of users who will click on a link within EA content that's compared to those who view it. This helps to gauge the fitness of evo cost actions that is CTE. According to conversion rate, it measures the percentage of users who complete a dest action example like assigning a foreign newsletter or making a purchase because it's after interacting with ea content. Sn. Maybe an ACA metrix. Starting from organic sch traffic. It detracts how much traffic comes from search engines. It's reflecting how valuable content ranks for relevant keywords. Keyword rankings, we can say it's monitors how content tracks for targeted keywords. It's helping to understand it's visibility in a search results. The final point is a social media matrix, like a shares and commons. It's a very important part. It provides insights into how valuable content resonates with the audience and encourage intraction. The social shares, we can say it measures how often e a content shared across associate platforms. It's reflecting its appeal in relevance. What are the third point that's analyzed the user feedback? Actually, user feedback is a qualitative measure of a content effectiveness. Because we need to collect feedback through like a subways. We have to ask your audience directly about their experience and satisfaction with content, and we can follow some of the comments and reviews. Just to monitor user comments and reviews to gauge the sentiment and to gather in sides. Fourth point that's use analytic toots. So leverage analytic toots to gather and analyze data because popular toots that's included like Google Analytics, we can say some example. It offers detailed insights into traffic, user behavior and conversions. Social media analytics, the platforms like Facebook insights, Tater analytics and Linked analytics, it provided data on a social engagement. The final content management systems that is CMS platforms. Many CMS platforms, it offer a built in analytics to track a content performance. The fifth point compare against the benchmarks. Benchmark give a content that against intersty standards or historical data. It's a comparing current performance with a past results or industry bags. It helps to access process and identify areas for development. The final is iterate and Improve. So measuring content effectiveness is not a one time task students, but it's an ongoing process. So we need to use the insights that gained from your metrics on feedback to define our content strategy and experiment with the different formats of topics and distribution channels. It's based on what works best for your audience. In nuts, we can say measuring content effectiveness is very important for optimizing our content strategy and achieving your goals by defining a clear objectives, selecting relevant metrics, analyzing user feedback, using analytic tools, comparing against the benchmarks and iterating based on insights. I inside content that's not on reaches, but resonates with your audience. Regularly evaluating and adjusting your approach, that process will help you stayed in the competitive digital landscape and drive a meaningful research s. MD students, I hope you have enjoyed the another session of the topic of content marketing. Thank you once again and thank you MD students. 6. Public Relations and Media Management: Good morning, Media students, good morning. Welcome to another session. The topic name is Public Relations and Media Management. We need to talk in the specific lecture module. So grafting press releases, we need to talk some of the key element in a public relations and media management. The realm of a public relations and media management that's a grafting a press releases, it's a very important skill because a well written press release that process can effectively communicate message to the media, garner attention, and influence public percepts and everything. Whether announcing a new product, a significant company milestone or an upcoming event, a compelling press release that process can make all the difference in shaping our organizations narrative. It's a conversancy discussion part on how to graft an effective press releases, we have to talk some other points now. The first point that's understanding the purpose, a press release is a very formal level, and written communication directed towards journalist and media outlets to announce something newsworthy. The main goal is to generate media coverage and attract the new attention of the public. It's a very radio sensor to recognize that a press release that should be newsworthy, it's offering value to both the media and the audience too. Second, when we are grafting the headline, the headline is the foster reader C, so it must be compelling and to concise. And I aim to capture the es sense of the news in a few words via sparking curiosity. So we have to use active language and avoid a jargon because a strong headline that should grab attention and make the reader want to learn more. Okay. The next third point, we need to talk about the writing the lead paragraph. The lead paragraph, it should succinctly answer the who, what, when, where, and why and how of the mails. It's a very closer to provide the most important information up front to quickly inform readers that's above the mails. And so that this paragraph is a very clear engaging in informing. Some example I have mentioned here. For example, tech company a leading innovator in artifical intelligence, they announced today the launch of its new AI tool designed specifically for small businesses. The product, it's set to be released on August 15 of 2024. For example, it aims to streamline operations and enhance our productivity for entrepreneurs. Okay, one of the fourth point that's expanding in the body? The body of the press release, it should be elaborate on the details mentioned in the lead. It's included relevant background information, ac quotes from key stakeholders and additional context to give a depth to the story. This section, it should provide a comprehensive review while maintaining a readability. It's a break up text with the subcatings, if necessary. Some example, we can say, what are the breakdround? Tech company X has been at the forefront of the innovation for over a decade. It's developing tools that are cater to various industries. But the new AA tool, the company aims to bridge the technology gap for small businesses and it's offering affordable solutions without compromising on a functionality. The court that's totally different from the back room, Our new AA tool is designed with a small business owner in mind, and said John Doe, of a ten company, and he said that, we understand the challenges that come with a scaling a business, and we are excited to provide a tool that offers both efficiency and simplicity. This is an example of a background and a quart. What are the fifth point that including a boiler plat information we have to say now? According to boiler plate information, at the end of the press release, it's included a boilerplate section about your company. They should provide a brief overview of the company's history, companies mission, and some of the key achievements also we have to mention here. The boiler plate it offers journalist quick background information and context two. For example, we can say like The above the tech company acts are founded in 2010, and the tech company is a global leader in artificial intelligence solutions. It's committed to innovation and excellence. The company provides a cutting edge of technology to businesses of all sizes. It's helping them achieve operational efficiency and growth. This is an example I can say. So what are the contact information? We have to provide a very clear contact details for media inquiries. Include the name, a phone number, e mail address, and the job title of the PR contact person. This makes it easy for journalists to reach out for the further information or interviews. For example, we can say this is example. Media contact, John Smith, public relations manager, tech Company. This is a phone number. This is some example I can say. What are the seventh point that's a formatting and distribution is a very important level nowadays, and Serial press release is a well formatted and follows standard conventions. We have to use a professional font and include a company's logo, if applicable. After granting the press release, just to distribute it to relevant media contacts, news outlets and online platforms too. Just to utilize a PR distribution services, if necessary to reach a broader audience. Eighth and final review and edit. Before sending out the press release, just review it very carefully for any errors or inconsistencies. Just so that all factual information is we accurate and the language is very clear and engaging because we need to consider having a colleague or a PR professionals that review it to catch any overlooked mistakes. In a conclusion, we have to say graphing and effective press releases, it requires a blunt of clear writing, a strategic thinking, and understanding of your audience. By focusing on a strong headline, a compelling lead and thorough details, you can enhance public relations efforts and achieve a greater media coverage. Remember that a well executed press release that's not only informs, but it also engages and influences, that's making it a potential tool in a media management s. The next level, we need to talk about building a relationship with the media. In today's fast based digital world, building a strong relationships with the media is a very es sentive for any type of organization, looking to effectively communicate its message, manage its reputation, and reach a broader audience. A small business, a non profit organization, or a large corporation, fostering positive relationship with the journalist and media outlets, that process can greatly enhance our public relations efforts. It's an important discussion on how to build and maintain these close relationships. The first is understand the media landscape. Before reaching out to journalists or media outlets, it's very important to understand the media landscap So research and identify the journalist, blockers, and the media outlets that are most relevant to where industry or neck. So just to pay attention to their reporting style, interest on the type of stories they cover. This process will help you tailor what pictures and build a more meaningful connections we can say. Can point graft a compelling pitch. When you are ready to reach out, just to so that our pitch is well grafted and relevant. A compelling pitch that should be very concise, engaging and tailored to the interest of the journalist or media outlet. Just to highlight the newsworthiness of ever story and explain, why would be of interest to the audience. Be sure to include a key facts, a quarts, and any supporting materials that can help them cover story stat. The third way beyond, build a genuine relationships. Building relationships with the media professionals is not about one off interactions, but it's about creating a genuine connections. Engage with the journalists and reporters through social media, attend industry events and participate in media briefings everywhere. Just to show appreciation for their work and offered support when possible. Remember that relationships are two way street. It's being a helpful and reliable contact that will make them more likely to cover e stories. The fourth point that's a provide a valuable content. To keep the media interested, consistently provide a valuable and relevant content, shared press releases, news updates, and thought leadership pieces that align with the current trends and ties. It's offering exclusive content or insights that process can also capture that attention and encourage them to feature stories. What are the fifth point that's a B responsive and reliable, timeliness and reliability that are very important key factors and building a strong media relationships. Because respond to media inquiries that's a promptly and to provide accurate information. So if a journalist reaches out additional details or follow questions, just to make sure to address their needs sufficiently. Being reliable sorts that will enhance your credibility and increase the likelihood of a future coverage. The sixth point monitor and e evaluate media coverage, track the media coverage you received to evaluate the fitness of media relations efforts. I use the media monitoring toots to keep an eye on mentions, assess the tone of the coverage and as age and impact of e storage, everything. This is very important evaluation process. It will help you understand what works and what doesn't and how you can define your approach for a better result strand. The Seventh will be and negative coverage professionally because negative media coverage is inevitable at times. How you handle it can make a significant difference in variations further the media. Address negative coverage professionally and constructively, and to provide a clear and a factual responses, undertake a steps to resolve any type of issues, and it's a demonstrating transparency and accountability process that will help maintain a trust and mitigate a potential damage to reputation. Eighth and final point that's a show appreciation. Lastly, it always show appreciation to journalists and media profess notes for their time and effort. A simple thank you note, acknowledging their coverage, or offering a small token of appreciation, that process can go a long way in strengthening relationships. It demonstrate that you have valued their work and I are grateful for their support, too. So I nuts we have to say building and maintaining strong relationship with the media is a very critical component of successful public relations. By understanding the media landscape, grafting compelling pictures, or building a genuine connections, providing a valuable content, and handling interactions professionally, it can create a positive impression and enhancing organizations visibility and reputation. Remember that effective media relations, it acquire ongoing effort and commitment, but the rewards are well worth it way out to say The next part will be on managing public perception, we need to talk now. It's a discussion for organizations level. In today's hyperconnected world, managing public perception, it's a very close for organizations. They seeking to building and maintaining a positive image. Public perception, it influenced by a variety of factors that's including like a media coverage, social media interactions and customer experiences too. It applies a pivotal role in shaping an organization reputation Because effective management of a public persp that process can foster a trust, it enhances a brand loyalty and safeguard against potential crisis. That's why this is part of the specific slide. We need to delve into some of the strategies and best practices for managing public perception effectively. The first, we need to talk about understanding public perception. Public perception is the collective opinion that the public holds about an organization, which can be shaved by various factors such as starting from the media coverage. Unlike in news reports, articles, and media portrays. It contributes significantly to how an organization is a pursued. Another will be on a social media persons? Platforms like a Twitter, Facebook and Instagram. These platforms, it provide a space for a public interaction and feedback level, and will be in a customer experiences, direct interactions with the product or services that influence support substance. The final will be in a corporate actions, company policies, social responsibility initiatives, and responses to crisis impact the public opinion. What are the case strategies for managing public part substance, starting from the build strong brand loyalty and identity? A strong brand identity, it helps shape how the public views of our organization. Just to ensure that all communications reflect our organizations code values and mission, to maintain a consistency in a logos, colored schemes, and design elements across all platforms. Prior a customer satisfaction and align your brand messaging for the needs and expectations of your target audience. Second points engage practically with the public. Active management with the public that process can help build and maintain a positive perception. First, we need to use associate media platforms to communicate directly with your audience. Respond toquies, acnoldge, feedback, and to participate in relevant conversations. You have to share a valuable and relevant content that resonates with your audience and reinforces your brand message. And just to participate in a local vance and to support community initiatives to demonstrate a commitment to a social responsibility staff. The third point monitor and respond to public sentiment. Keeping a track of public sentiment is very essential for addressing issues before they escalate because media monitoring is a very important stage. Regularly track a media coverage and mention software organization to stay informed about a public perception. We need to use the tools to monitor social media discussions and gauge the public sentiment too. Crisis management also we have to follow. So have a plan and appli for managing negative publicity or crisis. Just to respond promptly and transparently to mitigate the potential damage to reputation. The fourth point be transparent and authentic. Transparency and authenticity, it foster a trust and credibility. First, we need to share information that's about over organizations operations, decisions, and policies openly with the public. When errors occur, address them honestly and outline the steps being taken to rectify the situation and just to highlight over success and positive contributions to build a favorable image of st. The final point, build a strong relationship with the media and influencers. Positive relationships with the media and influencers that process can enhance public part subs. Develop and maintain a good relationship with the journalist and media outlets. It provide them with accurate and timely information we can collect and collaborate with the influencers align with brand values to reach a wider audience and enhance credibility. What are the mastering the impact of e efforts? It's a final point. To evaluate the fitness of e of public part substance management strategies, starting from the service and feedback, we have to focus more, just to conduct a service to gather feedback from customers and stakeholders that's about the part substance of e organization. And we need to analyze as social media management metrics to ***** the impact of your interactions and content, and just to review media coverage and sentiment analysis to gauge how ever organizations being portrayed in the media. In a final conclusion, we are to focus about managing public perception is a dynamic and ongoing process that acquires a vigilance, engagement, and adaptability, by building a strong brand identity, engaging proactively with the public, monitoring sentiment, being transparent, and fostering a post relationship with the media influencers. Organizations that can effectively manage and enhance their public perception. In doing so, they can build a trust, strengthen their reputation, and navigate the complexities of the modern media landscape with the confidence system. O MD students, I hope you have enjoyed the another session on the topic of public perceptions, public relations, and media management. Thank you once again, and thank you A MDA students. 7. Sales Fundamentals: Good morning, Midea students, good morning da. Welcome to another session. The topic name is sales fundamentals. We need to talk in the specific lecture module. Understanding the sales process, a comber gans to discuss in part we need to talk now. Sales are the live blood of any type of business. It's a driving a revenue and fostering a growth, exactly. However, achieving a sales success, it involves more than just having a product or service level. It acquires a deep understanding of the sales process because a structured approach that guides the potential customers from initial awareness to final purchase. That's why this is part of the specific lecture, we need to explore the essential stages of the sales process. It's helping you to optimize sale strategy and it enhances your overall performance. The first will be prospecting, it's look like identifying a potential leads. The sales process, it begins with the prospecting. The stage where you identify the potential customers who might benefit from e product or service. This involves researching and targeting individus or businesses that are fit or ideal customer profile. Aft prospecting, it requires a very clear understanding of e target market, and that process can involve various techniques such as like networking, market research, and a lead generation tools. Second, will be on ad qualification, it's look like assessing potential model. Once you have identified the potential lads, the next step is to qualify them. This means determining whether the lad has the potential to become a customer? Some of the key factors to assist include? That's a need budget authority and timeline? Need meses does the prospect have a problem or need that product or service can solve? According to the budget, is the prospect of budget sufficient of for are offering? What are the authority? Is the prospect the decision maker or someone who can influence the decision, timeline, when is the prospect looking to make a purchase? Because a qualifying lights, it helps a priorit several forts and focus on prospects who are most likely to convert. The third point need analysis, It's understanding your customer requirements we have to say. In the stage, engage with the prospect understand the specific needs and challenges. This is very crucial for tailoring our sales approach and demonstrating how product or service meets their requirements. Effective needs analysis that's starting from asking questions, active listening, and researching everywhere. According to asking questions, just open ended questions that explore the prospect pain points and objectives. Active listening, just paying a close attention to the prospect responses to identify some of the key issues. Searching gathering information about the prospects business to understand their needs better. The fourth point, a proposal and a presentation. It's showcasing your attention and a solution, the clear understanding of the prospects needs, again the presented tailored solution. The stage it involves creating and delivering a proposal or presentation that highlights how your product or service addresses the prospect specific challenges. Some of the key elements to focus on include starting from value proposition, Just to clearly articulate the benefits and the value word solution provides customization, tailor representation to address the prospects unique needs and preferences. What are the viz words and demonstrations? Use of viz words, demonstrations or case studies to illustrate the impact of word solution. St. Fifth point, handling objections, it's addressing concerns. It's very common for our prospects to have objections or concerns during the sales process because handling objections that effectively is very crucial for moving the sale forward. This involves starting from empathy, just acknowledge the prospects concerns and a sure understanding. Clarification as questions to get to the root of the objection. Solution, it's to provide a very clear and acompelling responses to address their concerns and reinforce the benefits of ed solution. The sixth will be on closing the sale, that's a finalizing the deal mode. Closing, it's the very important stage where you secure the commitment from the prospect to make a purchase. It involves starting from the negation agreement and the follow up. According to negotiation, it's like discussing terms, or discussing pricing at any final adjustments to reach an agreement. A it's a confirming the dates of the purchase, including like a contract terms and payment arrangements, everything. To the follow, it's ensuring that all aspects of the sale are completed smoothly and addressing any remaining questions or concerns. The final stage is a post to sale follow up. It's a building a long term relationship for and the sales process doesn't end with the sale stand. Because post to sale follow up, it's a very esensive for building a long term relationships and ensuring a customer satisfaction. We have to follow some of the key activities starting from the customer support, providing ongoing support to address any type of issues and enhance the customer experience. In feedback, we can say gathering feedback to understand the customer experiences and identify areas for a development. Finalize relations of building, so keep in touch with the customer to foster loyalty and explore opportunities for our future sales. So in nutsll, we are to say understanding and mastering the sales process, it's a very critical for achieving the sales success. By focusing on each stage, starting from prospecting to post sale follow up, it can create a structured approach that helps you identify, engage, and convert potential customers effectively. Continuously finding sales process and adapting to changing customer needs, that process will ensure a long term success and growth in sales efforts. St the next will be on building a sales pipeline. It's a comprehensive discuss in mole. In the competitive world of sales, a well structured sales pipeline is very important for converting lates into loyal customers and under driving revenue growth. A sales pipeline, it provides a bustle representation of your sales process. It's enabling you to track and manage prospects from initial contact to closing the deal. Here's a comprehensive discussion on how to build an effective sales pipeline that can enhance your sales strategy and performance. First, would be an understanding of sales process. Be before building a sales pipeline, it's a very assentate to understand your existing sales process. This includes identifying the stages that a prospect goes through from initial contact to becoming a customer. Typical strategies and stages that might include starting from the late generation. Attracting a potential customers through various channels such as like marketing campaigns, referrals, or networking basis. Second is a lad qualification, assessing whether lates meet a criteria and are likely to convert. Third will be an initial contact, so reaching out to the lates through calls, e mails, or meetings, to gauge interest and to gather more information. Fourth is the needs assessments, understanding the prospects needs, pinpoints, and goals, and what are the proposal? It's presenting a tailored solution or offer to address the prospects needs. Negotiation as a tod it's discussing terms, a pricing, and other details to reach a mutual agreement. Closing its finalizing the deal and converting the prospects into the customer. Final stage that's supposed to see follow as a tod, that's ensuring a customer satisfaction and exploding opportunities for upselling or reference basis t. Second level, define a pipeline strategies. Once you have a clear understanding of ever sales process, just to define the stages of ever sales pipeline. These stages, it should reflect the progression of a prospect th where sales process. For example, first will be on a prospecting, identifying and reaching out to potential lates. Second will be on a qualification. It's evaluating lates to determine their potential process. Another will be on a proposal sent, it means ascending a formal proposal or offer. And negotiation that's engaging in discussions to finalize team, and closed one, it's successfully closing the deal and acquiring a new customer and closed lost, that's losing the deal and learning from the experience here. Because each stage that should have a specific criterion actions associated with it to ensure a consistency and a clarity basis stand. The third point, choosing the right tools. Selecting the right tools for managing sales pipeline is a very important stage. Many customer relationship management systems offer pipeline management features that can help you track on use IC word sales process. When choosing a CRM, just to consider factors such as like ease of use. The tool should be user friendly and easy to navigate. According to the customization, it should allow you to tailor the pipeline strategies to fit word sales process. An Integration, the CRM, it should integrate with other tools you use, such as like e mail marketing platforms or project management software, everything. What are the reporting? Just look for a features that provide insights and analytics on a pipeline performance. Fourth be on a populate the pipeline. With the pipeline stages defined and the tools in place, just to start by populating your pipeline with the lights on prospects, and we need to focus about the input detailed information that's about its prospect, including the conduct details, the stage they are in, and any relevant notes or documents, everything. Regularly update this information to keep pipeline current and accurate stem. The fifth will be on a monitor and analyze the performance level. Regularly monitor and analyze the performance of e sales pipeline. We need to track some of the key metrics such as like conversion rates, the percentage of lights that move from one stage to the next level. What are the sales cycle length? The average time it takes to closer deal. Wind rates, the percentage of deals one versus dates lost and pipeline velocity, the speed at which lights move through the pipeline. Because we have to use these metrics to identify the trends of bottlenecks and areas for improvements, and analyzing pipeline performance, it helps you make conformed decisions and define sales strategy accordingly, strand. The sixth point that's a continuously improve because building a sales pipeline, it's not a one time task, but it's an ongoing process, and continuously seek a feedback from your sales team, analyze the performance data, and to make adjustments as needed, and regularly review and update your pipeline stages, processes, and the tools to ensure that they align with your business codes and market conditions. Final point that's a train and support your team, it's a very important final stage. Ensure that your sales team is well trained and understand how to effectively is the sales pipeline. Just to provide ongoing support and resources to help them succeed and just to encourage open communication and feedback process to address any challenges and the concerns they may have. In a conclusion, we can say building an effective sales pipeline, it requires a very clear stand understanding of word sales process. The right tools and continuous improvement by defining our pipeline strages, populating and monitoring your pipeline and supporting your sales team, it can enhance your sales strategy and drive better resource. Oh the well structured sales pipeline, you will be better equipped to manage prospects, closer deals and achievable sales goals stand. The next point, we need to talk about a very important level. It's setting a sales tcd under KPI, we have to talk now. In the dynamic wealth of a business, setting a clear and achievable sales targets is very important to driving a growth and ensuring the long term success of an organization. Sales targets, it's not only motivated sales teams, but it also provide a benchmark for me setting performance level. If we have to follow some of the key performance indicators, it will play a crucial role in tracking progress toward these targets. It's enabling businesses to make a data dive decisions. That's why this is part of this slide, we need to explore how to effectively set a sales stalkeds on KPIs to align with the business objectives. First will beyond understanding your sales targets. Sales targets are specific goals, it is set for a sales team or individual sales representatives. They represent the decide outcomes for a given period, such as like a monthly, quarterly or annually. Setting a sales targets, it involves several considerations, starting from the business goals. Just in sales targets with the overall strategy goals of your organization. If you are company that aims for a 20 percentage increase in revenue this year, your sales srcts that should reflect this ambition. Can we been a market conditions, just to consider the current market trends and economic conditions. Setting unrealistic targets in a downturn that process can demoralize ever team and while overly modest targets in a booming market, it might underutilize ever sales potential. The third would've been a historical performance is a very important part. We have to analyze the posted sales data to set of realistic targets. Look at historical sales figures, a growth rates, and a market share, to set achievable data challenging goals. What are the sales team capacity? Assess the capabilities and the size of e sales team. Just to ensure that the targets are challenging but attainable. That's taking into account the scales and resources available here. The second point we need to talk about setting a smart sales targets. F it sales targets, it should adhere to the smart criteria, which stands for specific, measurable, achievable, relevant and time bond. Specific, it means clearly define what do you want to achieve. Instead of a vag goal like increased sales. We have to set a specific targets such as like achieve $500,000,000 in a sales revenue. For example, I can say. Another would've been a measurable and so that the target can be quantified, is a metrics that allow you to track a progress, such as like a sales value, revenue or number of new customers, achievable, that's a set of realistic targets are based on available data and resources, targets that should be challenging, but not so difficult that they become demotivating. Final will be on relevant basis. It's aligned the target with the broader business objectives. It so that a meeting the target contributes to the company's overall strategy and to growth plans. As well as we are to follow the time bound also, it establish a clear deadline for achieving the target. It's a very important state. This could be a very specific date or time period such as the end of the fiscal quarter or fiscal year. Ste. The third point that's defining a K performance indicators KPIs. KPIs are quantifiable metrics that are used to de gage performance, it agains a set of Tarkets. They provide insights into how we sales strategies are working and where adjustments might be needed. Some common sales KPS we after talk, starting from the sales revenue as a total income that's generated from a sales activities. This is the primary KPI that reflects over our sales performance. What are the sales growth? The percentage increase in a sales revenue over a specific period. This KPH help measures the federals of a sales strategies and the market expansion efforts too. The third wave be in a conversion rate, the higher percentage of leads that are converted into customers, a higher conversion rate that indicates effective sales techniques and lead qualification. What are the average deal size? The average revenue that's generated per sale, this KPI help assess the value of each transaction and identify the opportunities to upsell or a cross sal basis. The final wave be on a sales cycle length, the average time it takes to close sale, and shorter sales cycles, it can indicate efficient sales processes and effective prospecting. What is the fourth point that's a monitoring and adjusting targets on KPIs. Setting a targets on the KPIs, it's just the beginning. Regular monitoring adjustments are very crucial for maintaining relevance and effectinos basis. First, we have to talk about the track progress. We need to use sales dashboards and reports to continuously monitor performance that against targets and regularly review KPIs to identify the trends and areas for improvement. Second, we'll be analyze the performance. Just evaluate why certain targets are mate or missed, understanding the reasons that begin the performance variations. It can provide a valuable insights for strategy adjustments. I just targets, it's like based on a performance, that data and market changes, we have to adjust the targets as needed. Here flexibility, it ensures that the goals remain challenging yet attainable. Finally is a feedback club. Incorporate feedback from sales team that's regarding targets on the KPIs. There insights the process can help refine goals and improve overall sales strategies, stem. In a conclusion, we have to say setting effective sales targets under KPI is very essentate for driving a sales performance and achieving a business success by aligning targets with the business coals, ensuring they are smart, defining relevant KPIs and relevant and regularly monitoring and digesting team. Organizations, they can create a motivated sales team and achieve a sustainable growth. Remember that MD students, the ultimate aim is to set a targets that are challenge and inspire a team while providing a very clear metric to MSR success and drive a continuous improvement state. OMD students, I hope you have enjoyed another session of the topic of sales fundamentals. Thank you once again, and thank you all Mighty students. A 8. Sales Techniques and Strategies: Good morning, Midea students. Good morning, and D. Welcome to another session. The topic name is sales techniques and strategies. We need to talk in the specific lecture module. Mastering consultative selling pathway after top node. What are the techniques and strategies for a success mode? Actually, in the realm of a sales consultative selling, it has emerged as a highly effective approach for building a strong customer relationships and driving a successful sales outcomes. Unlike a traditional sales methods that focus primarily on a pushing product, but consultative selling it emphasizes understanding and addressing the specific needs and challenges of a consumer. It's a comprehensive discussion at consultative selling techniques and strategies that can help you excel in this dynamic sales approach. The first point we need to talk about what is consultative selling. Consultative selling is a sales technique where the sales person act as advisor or consultant to the customer, rather than simply a seller of products or services. The goal is to build a deep understanding of the customers needs, customer preferences and pinpoints and then offer solutions that are tailored to their unique situation. This method fosters a trust and long term relationships rather than focusing on a one time transaction we have to say. What are the key techniques in a consultative selling? Starting from active listening. One of the cornerstones of a consultative selling is active listening. This involves fully concentrating on what the customer is saying, understanding their message, and responding thoughtfully. Active listening, it helping and covering the underlying needs and the concerns of the customers, it's important to ask open ended questions, a paraphrase the responses to confirm understanding and to provide a feedback that shows you are engaged in the conversation. Stand. The second point that's a building a rappo establishing a strong apo with the customer is a very crucial and consultative selling. This involves a finding a common ground, showing genuine interest in their business or personal goals and being empathetic too. Building a apo, it helps create a comfortable environment where the customer feels are valued and is more open to discussing their needs in detail. The third point that's a needs assessment, a thorough needs assessment is very essential for a constelutive selling. This involves identifying and analyzing the customer specific requirements, challenges, and objectives. By conducting a needs assessment, you can tailor reversals and starts the customers exact pin points and provide a value that meets their expectations. The fourth will be an a solution customization. Once you have a very clear understanding of the customer's needs. The next step is to customize solution. This means presenting a tailed offering that directly addresses their specific requirements. I like a solution customization, it demonstrates that you have taken the time to understand the situation and are providing a per sized approach rather than a one size fits all solution. Fifth will be on a value proposition. Clearly articulating the value proposition is very important in a consultative selling. This involves highlighting the benefits and advantages of for solution in relations to the customer's needs. Just to focus on how your product or service can solve their problems, improve their situation, or help them achieve their codes. A strong value proposition, it helps in demonstrating the relevance and effectinos of v solution stem. Sixth will be and handling objections. It's a very important part because in consultative selling, handling objections is an opportunity to further understand the customer's concerns and provide additional value. Approach objections with empathy and use them as a chance to clarify misunderstandings, addre specific concerns and reinforce the benefits of Ed solutions to. As well as we can say, FT objection that process it builds a trust and demonstrates our commitment to finding the best solution for the customer. Seventh and final will be on a follow up status. Following up after the initial discussion is a very important aspect of a consultative selling. It shows that you are committed to supporting the customer and are interested in the long term success level. Follow up that process can include providing additional information, answering questions, or offering further assistance to and a consistent follow up that process it helps in maintaining the relationship and reinforcing a role as a trusted advisor, step. So what are the benefits of a consultative selling, starting from the strong relationships. By focusing on the customers need and providing tailed solutions, consultative selling, it fosters a stronger and more meaningful relationships. Personality solutions that addresses specific challenges. It's related to higher customer satisfaction and a loyalty. Understanding and addressing the customer's needs effectively that increases the likelihood of the closing higher conversion rates, it's a very important stage. The final is a long term success, building a trust and providing a value that enhances the potential for repeat businesses and a long term success too. S, we can say consultative selling is a powerful approach that goes beyond a traditional sales technique by emphasizing the importance of understanding and addressing the customer's unique needs by masking techniques such as like active listening or building apo, and conducting needs assessment, and customizing solutions. Sales professionals they can build strong relationships, increase the customer satisfaction and achieve a greater success. Embracing consultative selling, it's not going to enhances word sales strategy, but it also positions you as a trusted advisor that's paving the way for long term success in the competitive world of a sales stat. The next is a very important and at the level that's overcoming objections. It's effective sales techniques and strategies we have to focus more. In the world of a sales objections are a natural part of the process, that can range from concerns about a price and product fit to doubts that about the necessity of a purchase level. Matching the order of handing objections is a very clc sep for closing of deals and building a lasting customer relationship. It's a very important part to overcoming objections with a sales techniques and strategies, we need to talk up to the seven important points. The first level understanding the nature of objections. Objections are not necessarily rejections, but rather expressions of a citations or concerns that need to be addressed here. They provide an opportunity for sales professionals to understand the prospects better and offer solutions tailored to their needs. Recognizing this perspective is the first important step in developing AFT objective handling strategies. According to the active listening point, we need to say, This process, it involves a fully concentrating on what the prospectic say, rather than just waiting for your turn to speak. This is a very important technique that is active listening technique. It helps in accurately identifying the root cause of the objection. Some of the key components of active listening, we need to focus more. It means a reflective learning and a listening process. Paraphrasing the prospects concerns to show understanding, and clarify questions, ask questions to gain a deeper understanding of their objections. There will be an empathetic responses. It means like it's demonstrating empathy to build a trust AP two. So by listening actively, you can uncover the underlying issues and a tailor response accordingly. Stand. Second point, empathy and understanding. Expressing empathy, it asserts that you genuinely care about the prospects concerns, acknowledging their feelings and validating their objections. It helps in building a connection. For example, I understand that price is a significant concern for you, and it makes a sense to want to insert this investment with deliver value. This is some example I can say. Empathy, it helps in lowering resistance and opens the door for a more constructive conversation. Stand. Third point, it's a providing a value in the solutions. Once you have a very clear understanding of the objection, just to provide a value by offering solutions that address their concerns. Just to focus and highlight how we would product or service. I solve the specific problems they are facing. United shared some of the success stories from other customers who had similar objections and found a value individ soolution. And you just offered some of the tailored solutions that have meet their unique rates because by aligning our response with the prospects concerns, you demonstrated that you are focused on the success rather than just making a sale stem. The fourth is another level that's reframing the objections. Reframing, it involves presenting the objection in a new light to help the prospect seat from a different perspective. This technique can turn a potential road block into a positive aspect of your offering. For instance, we can say I see that you are concerned about the initial investment. So just to consider it's an opportunity to achieve a long term savings and deficiency. Another instance, we can say, your hesitation that about products fits is understandable. Let me show you how it aligns the der codes. This is another example I can say. Reframing process, it helps in shifting the focus from the objection itself to the potential benefits stem. Fifth Albion using the field felt found method is a very important process. This is I can say like a classic technique. It involves some of the three steps. According to the field that empathize with the prospects feeling, felt that is share how others have felt the same way and found just explained what those inders found after addressing their concerns. For example, we can say, I understand how do you feel about the price because many of your clients felt the same way initially, however, they found that they return on investment and the value they received for outweighed their initial concerns. This is a very important method that helps in creating a connection and providing resources through shared experience stem. The sixth point that's a handing objection with a confidence. Confidence in handling objections, it comes from knowing your product inside and out and being prepared for various scenarios. To build a confidence, what we need to do? Just a role play different objection scenarios. The the collects, that's a practice of common objectives, and have a thorough understanding of your product features, product benefits, and competitive advantages, that's know your product to the second level, and stay positive students, such as to approach objections with a positive attitude and view them as opportunities to demonstrate expertise. Final point that's closing the deal. After addressing objections, just to guide that conversation towards closing the deal. T to summarize the key benefits and reassurances provided and then ask for the commitment. For example, we have addressed your concerns that about the products fit and pricing, and do you feel confident moving forward with the solution now? So clear and confident that glossing helps in converting the resolve objections into a successful sales stem. So in a conclusion, we have to say overcoming objection is an integral part of the sales process that requires a blinth of empathy, active listening, and strategic problem solving. By employing these techniques, sales professionals they can turn a potential barriers into opportunities for building strong relationships and achieving successful outcomes. So masting objections that handling process, it's not only improves Dior sales performance, but it also enhances Car ability to connect with serve customers effectively. Stem. One of the closing sale effectively mode that's strategies for success process. Closing a sale is often considered the final level and perhaps the most critical part because the steps in the sales process. It's the moment when all the hard work of building relationships, understanding needs, and presenting solutions that culminates in a decisive outcome. Matching the out of a closing sales effectively that process can significantly boost your success rate and related to long term client relationships. There are some case strategies to help you close sales with the confidence and efficiency, starting from understanding your customer's needs. Before you can close a sale, you must have a deep understanding of your customer's needs and pinpoints. This involves active listening and asking insightful questions throughout the sales process. By considering the challenges, you can tailor pitch to aer specific concerns and demonstrate how ever solution meets their needs effectively. Can say some of the recommendation. Use open ended questions to encourage the detailed responses and again a better grasp of the requirements. Second point, to build a strong relationships. Building, it's a very close sale in the sales process. People buy from those they trust and feel comfortable with, and establishing APO on building a strong relationship with prospects, it can make a closing the sale much smoother. Just to show genuine interest in the business and be eympathetic to their situation. Recommendation, I can say, personas interactions and follow up regularly to keep the relationship strong and build a trust s. The third point that's present a clear value proposition. I will value proposition, it should clearly articulate the benefits and the unique advantages of e product or service. Just to focus on how ever solution can solve the specific problems and add a value to the business. And avoid a jargon and be concise, that's making sure that if a prospect understands exactly how they will benefit from a choosing ever solution. Recommendation it's highlight a key differentiator that set you are offering apart from a competitors and em pasize the return on the investment that is I. The fourth point is to handle objections professionally. Objections are a natural part of the sales process and it should be viewed as opportunities to address a concerns and further convince the prospect when faced with objections, listen very carefully, empathize with their concerns and provide a well thought of responses that address the issues. Demonstrating that you can handle objections professionally, that process can build a trust and move the sales process forward. Accommodation, I can say, prepare for common objections in advance and the practice or response to and so you can address concerns effectively stand. The fifth Bon use the right closing techniques. Several closing techniques, it can be effective depending on the situation and the prospects readiness to pie. Some common techniques we can say, starting from the assumptive clause, act as if the prospect has already decided to make the purchase and proceed with the next steps, such as like discussing delivery dates or contact terms. An alternative clause we can say, it presented two or more options for the prospect to choose from, that's making it very easier for them to make a decision. Agency calls and we can say a create a sense of urgency by highlighting limited time offers or the potential consequences of delaying the decision two. Recommendation, I can say, choose the closing technique that best aligns with the prospects buying signals and the overall sales process. Sixth point that's a summarize and a confirm level. Once you have addressed objections and used a closing technique, just to summarize the key points of the agreement and to confirm the details with the prospect. This includes reiterating the benefits, confirming the writ terms, and ensuring that all questions have been answered here. Be a clear and concise summary, it can reinforce the decisions and make the finite steps of a closing smoother level. Accommodation, I can say, we need to use a summary to highlight the mutual benefits both the parties are aligned before finalizing the sales process step. The final is we know that is follow up and Nature relationship. Closing a sale is not the end of the relationship by the beginning of a new pase exactly. Be a following up after the sale is a very assent sal to s a customer satisfaction and address any post to sale questions or concerns here, as well as nurture relationship by providing excellent customer support and seeking a feedback to improve the future attractions. Stated. Recommendation, we need to set up regular follow ups and to stay engaged with customers to foster long term loyalty and repeated business day. In a conclusion, we have to say closing a sales effectively is a blend of understanding the customer needs, building strong relationships, presenting a clear value, handling objections professionally, using appropriate closing techniques, summarizing agreements, and nurturing a post sale relationship state. So by applying these strategies, it can enhance your ability to close sales successfully and build a lasting client relationships too. Remember that each sale is an opportunity to not only secure a deal, but it also to demonstrate a commitment to solving your customers problems and adding value to their business std. Okay MD students, I hope you have enjoyed another session of the topic of sales techniques and strategies. Thank you once again and thank you A MD students. 9. Raising Business Capital: Good morning, Midea students, good Me d. Welcome to another session. The topic name is rising Business capital. We need to talk in the specific lecture module. Rising business capital, that understanding the different funding sources, we all to talk in the specific lecture part. Starting and growing a business, it often requires a substantial capital exactly. Because entrepreneurs, they must navigate various funding options to secure the necessary resources. Understanding these different funding sources, that process can help businesses that identify the best de fit for their needs and codes. Here, we explore the primary avenues for raising a business capital, starting from the bootstrapping. What is the bootstrapping? Tapping, it involves using a personal savings, reinvesting profits, and relying on internal cash flow to fund the business. Advantages we have to say, it's a full control over the business and a widens of a debt and interest payments, and it demonstrates a commitment to potential future in words. Disadvantages, we can say it's limited by the amount of a personal funds available. It's a slower growth potential. It's a higher personal financial risk too. The second will be on a friends and family, and according to the definition, we can say raising a capital from a friends and a family. It involves borrowing money or receiving investments from personal connections. Because advantages, we can say it's a flexible terms and conditions. It's a y easier obtain than a traditional financing. It may offer more lenient repayment schedules. At disadvantages, we can say it's a potential strain on a personal relationships. It's informal agreements may lead to misunderstandings and it's a lack of a formal investor experience. Third funding format will be on angel investors. It's a very important stage for the startups and entrepreneurs. Angel investors are wealthy individuals who provide a capital in exchange for equity or converitable debt. Advantages, we can say it's access to mentorship and industry connections. It's a very flexible investment terms. It's a very potential for a significant funding amounts. Disadvantages, we have to say it's a loss of partial ownership and control. It's a possible conflict over business direction, and it's high expectations for return on investment weak site. This is a major number of disadvantage weaken site. Fourth will be an ad venture capital. Actually adventure capital. We can say it's firms, I invest in early stage companies with a high growth potential in exchange for equity more. Advantages, we can say it's a larger sums of capital available. It's access to expertise, networks and strategic guidance we can get, it's a very important. We can say it's a potential for rapid scaling at growth level. Stem. What are the disadvantages? It's a significant dilution of ownership. It's a high percent for rapid growth in returns, and it's regards due to the diligence process. The fifth be in a crowd funding. Crowd funding, it involves rising small amounts of money from a large number of people. Typically we are online platforms. Advantages, we have to say it's a validation and a market feedback. It increased a brand awareness and the customer base. It's a flexible funding goals on the time lines we can create. This is a major advantage. Disadvantages, it requires a compelling pitch and marketing efforts. Its success is not guaranteed here, and as well as it's a potential inteal intellectual property rights so we have to face. Six will be on a bank loans, it's a very traditional method because these type of loans, it involve borrowing a fixed amount of money to be repaid with interest over a set of period. Advantages, it's a retention of a full ownership. It established and reliable funding ss. It's a fixed repayment stent. Disadvantages, we have to say, it requires a strong credit history and the collateral need and interest repayments and added to the business expenses, as well as it's a rigid repayment temes also. Seventh will be on a small business grant. These type of grants are non repayable funds. It's provided by like government agencies, non profits, and corporations to support the specific business initiatives. Advantages we got to say no repayment required, but it can enhance the credibility and the visibility we can get. It support a specific business activities and projects. Disadvantages, it's a highly competitive and selective basis and time consuming application pross and restrictions on a fund usage, everything we can face. It will be an IPO, that is initial public offering. It's a famous because IPO, it involves offering shares of a private company to the public in a new stock issuance. Advantages, it access to significant capital. It increased public profile and credibility, and it's a potential for liquidity for funders and early investors too. Advantages, it's a very expensive and time consuming process, and it increases the regulatory and reporting requirements. It's a very important we can say it's a pressure from shareholders under market fluctuations. What are the strategic partnerships? It's a forming alliances with other companies to gain access to capital, their resources, and their marketing opportunities, everything we can connect. Advantages, it's a shared risk and cost, and it access to the partners resources and expertise, and it's a potential for a long term collaboration, everything. Disadvantages, we go to say it's a possible conflicts of interest level, it's dependence on partners performance, it's a complex agreement negotiations instead. In s we can say, choosing the right funding source is very crucial for the success and sustainability of a business level, and it's tens option that comes with its own set of benefits and challenges level. The best choice that will depend on the specific needs of specific goals and stage of the business to. Entrepreneurs, they should carefully evaluate all available options, seek a professional advice, and strategically plan their funding approach to ensure a solid foundations that is a financial foundation for their business. The next important point, we need to talk about the preparing for investor meetings to rise a business capital. Securing a funding is a critical milestone for any business looking to scale innovate or entering your markets. Because investor meetings, it will provide an opportunity to showcase SN and your plan and the potential for growth level. Here's how to prepare effectively for these high stake encounters. The first will be an understandable audience. Before you step into an investor meeting, it's very crucial to understand who you are talking to research investors thoroughly. Because starting from the investment focus, know the customers and sector some stages they typically invested in. Second, we be a portfolio companies, familiarize yourself for their previous investments to draw a parallels and a tailored pitch. That will be an investment cycle, determine whether they are hands on with their investments or prefer a more passive role. Understanding these aspects that will help you tailor your presentation to align with their interest and expectations too. Stem. Second will be on graph a compelling narrative. Actually, pitch that should tell a compelling story that resonates with investors, as how to structure our narrative, starting from the problem statement. Just to clearly define the problem you business address. Sosten just explain your product or service and how it effectively solves this problem. The third will be a market opportunity, it's highlight the size and growth potential of your market. The fourth is a business model, it's outline how a business makes money. The fifth is a trad attraction. It provide evidence of success to date, that is example like a revenue, a customer growth, and partnerships, everything. Sixth will be on a competitive landscape that discuss your competition and unique value proposition. Seventh is a financial projections. Present realistic financial projections and key metrics. Final will be on a funding needs. It's a clearly state how much capital you are seeking and how it will be used to achieve your milestones stand. The next will be and prepare the financial documents. Investors they will scrutinize finances to assess the viability of eA business. Just to ensure we have the following documents ready starting from the income statement. It demonstrates a profitability under revenue trends. Second, we will be on a balance sheet. It provides a snapshot of e assets, liabilities, and equity. Another will be on a cash flow statement. It shows how cash moves in and out of e business. Final is the financial projections, detailed forecast for at least the next to three to five years, it's a very better option. Next is a practicable pitch. Actually, just regards pitch multiple times to Za smooth delivery. Here are some recommendations I can say, starting from the timing. Just to keep you pitch a concise ideally under 20 minutes, and the clarity is a very important stage, jargon and complex language, and aim for simplicity and clarity. The third will be an engagement. Make a presentation, engaging with the buzzwords and stories. The final is a question and answer preparation, and spy the potential questions and prepare very clear and confident answers to. Finally be on a showcase EA team, actually investors they invest in people as much as they do in ideas. Highlight the strengths of e team, starting from a backgrounds. Share a relevant experience on some successes. Rods that are clearly defined the roles and the contributions of a key team members. Advisors, just to mention any notable advisors or board members who add a credibility and expertise here, stent. What are the highlight milestones and future plans? Just demonstrating a past achievements and outlining a clear roadmap for the future intrats confidence in investors. The first is a milestones achieved. Just to showcase a significant accomplishments, example, like a product launches, a market penetration, a partnerships. What are the future plans? It's a detailed strategic plans for a growth, including like a key milestones under timelines. What are the address risk and mitigation strategies? Every business has a risk. So being transparent that about them and discussing mitigation strategies can build a trust. According to the identified risk, we are to say just to clearly outline the primary risk give a business prices, A on migration strategies, to discusses how you plan to address this risk at any contingency plan in a price. In a nutshell, we can say preparation is a very important key to making a lasting impression in investors meetings. The understanding your audience, grafting a compelling narrative, preparing detailed financial documents, and showcasing your team on strategic plans. It can increase the chances of securing the capital of business needs to grow. Remember that investors are not just evaluating a business. They're also assessing your preparedness, a passion, and a potential as a business leader step. The next is another important point that's pitching a business. It's a grafting a compelling narrative level. Pitching of a business effect can be the differences that's between a securing investment and watching your dreams of Saget, but you are presenting to potential investors, partners or customers. A well grafted page is very essential mode. This part of the specific slide, we need to talk about some of the critical elements of a successful business pitch and to provide some of the accommodations to sory messages stem. The first will be an understandable audience. Before you start grafting page, it's very crucial to understand e pitching to. Different audiences will have different priorities and concerns. Starting from the investors. They focus on the financial potential, market size, and unique value proposition. Partners, it emphasize synergies, collaboration opportunities, and mutual benefits. Customers, it highlight the problem you are solving and how your product or service meet their needs better than competitors. Tailoring will pitch to the specific audience, that process can significantly increase its effectiveness state. Can we've been a graphic compelling story. People remember stories better than facts and figures. Graphing a narrative around your business that process can make you a pitch more engaging and memorable. Story should include starting from the problem. Clearly articulate the problem your business is solving and use the real word exams data to illustrate the pinpoints. And is the solution. So explain how product or service address the problem, just to focus on the unique aspects that set you apart from competitors. The third is the market, so provide insights into the market opportunity that highlight the size of the market, growth potential and any relevant trends. The fourth is the business model. It's outlined how you plan to make money, including our pricing strategy, sales channels, and any key partnerships. What are the traction? Show evidence of your business progress, and this could be like sales figures, customer testimonials or key milestones, everything. Team. It's highly the strength of e team. Investors the invest in of people as much as ideas as it to. Empasize over team's expertise and experience is a very important stage. Third point, that's a clear concise presentation. It's a very important point. I O pitch should be very clear concise and visual app. A common structure is the ten, 20 or 30 roll proposed by a Gaksak, that is a ten slides, 20 minutes and no front smaller than a 30 points. The suggested structure for your slide ste. The first will be on a tighter slide, that will be on a business name, your name and the contact information, and problem start misstatement that's defined the problem you are solving. The third is a solution, it's a describe your product or service. The fourth is a market opportunity that highlight the size and potential of the market. The fifth is a business model. Just explain how you will make a money. The sixth is a traction, show you progress and key metrics. Seventh will be on a marketing and sales strategy that's outlining how you will attract on rate and customers. The eighth is a competition, analyzable competitors and explainable competitor advantage. The ninth is a team, introducable a team and their relevant experiences. The tenth is financial projections, it to provide a high level of via f financial forecast instead. What are the fourth point, that's a practice, practice and practice exactly. Just regards you pitch multiple times, practice in front of a mirror, recording yourself and present to friends or mentors. The more you practice, the more confident and polished you will become. So be prepared to answer questions and handle objections calmly and confidently. The fifth point it's a be passionate and authentic. So passion is a contagious. If you believe in our business, your audience will feel it. B authentic and let enthusiasm shine through. Authenticity here it builds a trust and makes your pitch more relatable. Sixth will be on focus on the izz words. Is that process can enhance a pitch by making a complex information easier to understand level. We need to use a charts, graphs, info graphics, and images to illustrative points. The ens slights are a claim and are not cluttered with too much text step. The seventh will be on end with a strong call to action. Just a conclude web pitch with a very clear call to action, but the reward seeking investment, partnerships or sales, clearly state what you need from audience and why it's beneficial for them to get involved stem. Final thoughts, I have to say, a pitching your business is both an art and science, understanding our audience, grafting a compelling narrative and delivering a clear and confident presentation. You can significantly increase your chances of a success mod. Remember that, practice, it makes a perfect, so keep refining our pitch until it fits a natural and coming, good luck, Mighty students. Ok MD students, I hope you have enjoyed the another session of the topic of rising business capital. Thank you once again, and thank you mighty students. 10. Leadership and Team Building: Good morning Midea students Good Money end. Welcome to another session. The topic name is leadership and team building. We need to talk in the specific lecture module. So building a high performing team. We need to talk some other points now. Actually, in today's dynamic business environment, the success of any organization largely depends on its ability to build and sustain high performing teams. High performing teams are groups of individuals who consistently achieve outstanding results that's adapt to challenges and innovate continuously understand. Here's how you can build a high performing team that thrives on a collaboration, trust and excellence. We need to talk some other points. The first will be on a define a clear goals and roads. A high performing team that starts with a clear understanding of its goals and the roles of each member and clearly defined objectives that provide a direction and purpose, while specific roads that ensure that everyone knows their responsibilities and how they contribute the team success. Goals that should be like the smart goals. It's a specific, measurable, attainable, relevant, and time bm. This helps in tracking a progress and achieving a milestone sufficient flight. And we can see each team member, they should have a well defined role that leverages their strengths and expertise. Rod clarity, it reduces confusion and overlaps, that's leading to more efficient team walkway and create. Second, may be foster open communication. AT communication is the backbone of a high performing team. It promotes a transparency, trust and collaboration among the team members. We have to create an environment where team members feel comfortable sharing their ideas, a concens and feedback without a fear of judgment, and we need to practice active listening by paying a full attention to the speaker. That's acknowledging their message and responding thoughtfully. The bills are trust and serves that everyone's voices here, extend. Third we can cultivate a collaborative culture. So collaboration, it enhances creativity, problem solving, and innovation within a team. Encourage team members to work together, share knowledge, and support each other. Regular team building activities that process help strengthen relationships and foster a sense of comer they and utilize the collaborative tools and platforms that facilitate the teamwork, such as like project management software, shared documents, and communication applications, something. Fourth and emphasize the continuous learning and development. High performing teams are always learning and evolving, encourage a continuous professional development to keep a skills very sharp and a knowledge up to date. We need to offer training and development programs to help team members acquire new skills and advance their career path. Implement a mentership program where experienced team awards guide and support newer or less experienced colleagues. The fifth will be recognize and reward a performance, recognition and rewards and motivated team awards to maintain high levels of performance and commitment. So we need to acknowledge and celebrate both indiges on the team accomplishments. This boost a moral and reinforces a culture of appreciation. We have offered some of the incentives such as like a bonuses, promotions, or other rewards to recognize outstanding performance and a dedication. Sixth, will be on a building a trust and accountability. Trust is a very essential part for a high performing team. Team members, they must trust each other and be accountable for their actions. As a leader, demonstrate integrity, transparency and accountability. You behavior sets the tone for the rest of the team. And just to implement systems and processes that promote accountability such as like a regular performance reviews and feedback session. The seventh and final point that's encourage innovation and risk taking. High performing teams are not a Friday to take a risk and innovative. Encourage a team and encourage a culture where experimentation and creativity are valued. Create an environment that encourages a brainstorming and exploration of new ideas and treat a failures as a learning opportunities rather than setbacks, it's a very important stage. Just analyze what went wrong and use the sights to Improve a future performance level. In a conclusion, we can say building a high performing team is a continuous process that requires a dedication effort and the right strategies too, by defining a very clear goals and roads, foster open communication, cultivate a collaborative culture, and emphasizing continuous learning, recognizing performance, and building a trust and encouraging innovation. It can create a team that consistently delivers exceptional results stem. Remember that a high performing team is not just about achieving a tukets, but it's also about growing together, supporting each other, under striving for excellence in every a step. Okay, the next part, we need to talk about effective delegation techniques for our leadership and team building. The realm of a leadership on team building, Affect delegation is a very crucial scale that can significantly enhance our productivity, foster a team development and free up leaders to focus on a strategy risk. So mastering the ad of delegation, it involves more than just assigning task. It requires understanding a team member strengths, clear communication, and continuous support. I are some effective delegation techniques that can help our leaders build a strong capable teams. The first point we need to talk about, understand team member strengths and weaknesses. Before delegating task, leaders, they must have a deep understanding of their team member skills, their strengths and areas for a development. This understanding, it helps in assigning the right tasks to the right people. It's ensuring that the work is completed efficiently and effectively. We have to conduct a skill assessment process. Regularly assessable team members skies and the capabilities through performance reviews, feedback sessions, and skill assessment tools too. The pointers and know their interest, engage in a one on one discussions to learn about ei team members interest and carried aspirations. This process can help in aligning task whether they are personal and professional goals. Second point, that's a clearly defined expectations. Clear communication is a very important key to successful delegation. When ascending task, provide a comprehens instructions and set up very clear expectations regarding the outcomes, deadlines, and quality standards. Clearly articulate what the finished task should look like. That's including like any specific requirements or standards that need to be met. We need to provide a realistic timeline for a task completion, considering the complexity of the task, and the team members work understand. Third point that's provided necessary resources and authority. Delegation is effective only when team members have the necessary resources and authority to complete the assented task. Ensure that they have access to the tools, information, and support needed to perform their duties. So we have to provide access to relevant software, documents, and resources that are crucial for our task completion because empower team members by granting them the necessary authority to make decisions and take actions related to their task stat. The fourth point offers support and guidance. Will delegation, it involves trust or task others. It doesn't mean leaving them to fend for themselves. Just offer continuous support and guidance to help them overcome challenges and stay on a track level. Just to make yourself available to answer some of the questions and to provide clarifications whenever needed. Be available for questions, I have to say, and we need to provide a regular feedback process. We have to offer a constructive feedback throughout the task to ensure that the team members are progressing in the right direction. Instead. The fifth point, we need to talk about encourage ownership and accountability. Encouraging ownership and accountability, it fosters a sense of responsibility and a commitment among the team members. When individuals feel accountable for their task, they are more likely to put in their best effort. Whenever possible, just assign an entire task rather than fragmented parts. This give team members a sense of ownership over the entire process, and just hold a team members accountable for their task by regularly checking in on progress and addressing any isses promptly. Six Bon recognize and reward efforts. S recognition and rewards are powerful monitors and motivators to say. Just acknowledge the efforts and achievements of team members to boost model and encourage a continued excellence to say. Publicly recognize and celebrate the successful completion of our task on projects. We need to offer incentives such as like a bonuses, promotions, or additional responsibilities to reward high performance as a told. Seventh and final beyond continuously developed delication skills. FT delication is ongoing process that requires a continuous improvement. I regularly reflect on your delication practices and seek of feedback from your team to identify areas for a development. Just to encourage team members to provide a feedback on delegation style and to make adjustments as needed. Another point, invest in training, invest in leadership training and development programs to enhance your delication and skills. Because et delication is a vital component of leadership under team building, the understanding of team members strengths, clearly defining your expectations, providing a necessary resources, offering support, encouraging accountability, recognizing efforts and continuously improving a delegation skills. You can build a very strong and capable team that thrives under e leadership. And with that successful delegation, it's not only improves productivity, but it also foster a positive and a collaborative team environment can create st. The next part, we need to talk about another level that's fostering a positive work culture way out to talk now. Creating a positive work culture is a very crucive for the success and well being of any type of business organization, a supportive and encouraging environment that process can lead to higher employee satisfaction, increased productivity, and lower turnover rates. You're on case strategies to foster a positive work culture, starting from encourage open communication, Open communication is the foundation of a positive work culture. It involves creating an environment where employees feel comfortable sharing their ideas, concerns and feedback without very fear of retribution. Leaders, they should share information about a company goals, or performance and changes. This builder trust that aligns everyone with organization business, that is promoter transparency. Another point to listen actively. Pay attention to employee suggestions and concerns show that their input is valued and considered in decision making processes. Finally, it is a provide of feedback. So constructive feedback, it helps employees grow and improve, recognize achievements and to provide a guidance for areas needing improvement here. Second point, it's a recognized and reward achievements. Recognition and rewards as a tote, it's a powerful motivators. Acknowledging employees hard work and accomplishments can boost model and foster sense of belonging. Like recognizing their work anniversaries, project completions, and personal achievements, everything. This process can be done through a team meetings, e mails, or a small celebrations. As a whole, we can provide a bonuses promotions or additional time off as rewards for exceptional performance. This ss appreciation and encourages continuous excellence, and implement programs where employees can recognize and appreciate their colleagues, this fosters camera they and a mutual respect. That is a pe recognition, I have to say. So what are the third point that's a promote work life balance? A healthy worklife balance is very essential for employee well being and a job satisfaction. Because organizations, they should ensure employees take their vacation days and breaks. This is a prevents burnout and maintenance of productivity, and another will be on a flexible work arrangements. We need to offer options like a remote work, flexible hours or compressed work weeks. This helps employee manage person responsibilities alongside their professional duties. We need to provide sources for physical and mental health such as like a gym membership, a wellness workshops, or access to counseling services. We need to support wellness programs too. The fourth point fostered inclusivity and diversity, and inclusive and diversive work place, it enhances creativity, innovation, and overall job satisfaction. To promote inclusvity, we need to ensure a recruitment process and unbiased and diverse candidates are given equal opportunities, as well as employee resource groups for various demographics can provide a support and foster a sense of community within the organization. Create EOGs, it's a very important part. That is employee resource groups, I have to say. The finders are provided training, so conducted diversity and inclusion training to raise awareness and educate employees on the importance of respectful and inclusive workplace. Stand. What are the fifth point thats encourage a professional development? Investing in employees growth and development, it shows that the organization values their future. We need to offer different type of training programs. We need to provide access to courses, workshops, and certifications. It's related to employees roles and carrier aspirations. And there will be a mentorship opportunities. So PA employees with mentors who can guide their carrier development and offer valuable insights. Carrier pathing work with employees to create very clear carrier paths and opportunities for a development within the organization. Sixth and final point lead by example, leaders they play a crucial role in shaping the work culture. They should embody the organization's values and principles and ed actions and desistance. Demonstrate core values at a first level and be approachable. So enter an open door policy where employees feel comfortable that's approaching a leadership with their ideas and concerns too, and to show empathy is a final part, understand and under does the personal and professional challenge that employee face. Just a showing genuine care and support can significantly impact the model here. In a final conclusion, we have to say fostering a positive work culture, it requires a consistent effort and commitment from all levels of the organization by promoting open communication, decagonizing achievements, encouraging work life balance, fostering inclusvity, supporting professional development, and leading by example, companies that can create an environment where employees thrive and contribute to the organization success. A positive work culture, it's not one enhances employee satisfaction, but it also drives a productivity and innovation, that's leading to long term organizational growth and success we can create. MD students, I hope you have enjoyed another session of the topic of leadership and team building. Thank you once again, and thank you all May students. 11. Technology and Tools for Entrepreneurs: Good morning, Media students. Good morning Wonder. Welcome to another session. The topic name is technology and the tots for entrepreneurs. We need to talk in the specific lecture mode. Technology and the tots for entrepreneurs. What are the essen of business tots we have to talk in the specific mode? The Far spaced world of entrepreneurship, having the right to to at a disposal, that process can make a significant difference in efficiency, productivity, and ultimately success. Digital age, it offers a plethora of a business tools that are designed to streamline operations, enhance communication, and manage various aspects of a business effectively. Here are some essential business tools that have every entrepreneur that should consider integrating into their workflow. The starting from the project management tools, the first will be on a Telo. Tell is a whistle project management tool that uses boards list and cords to help teams organize a task on projects. It's a user friendly and perfect for a tracking progress, setting a deadlines, and collaborating with the team members. In this ASNA, ASA is a robust project management platform that enables teams to plan, organize, and a track of work. It offers a features like a task assignments, due dates, project timelines, and integration with other tools, that's making it ideal for a managing complex projects. Ste. Second will be on a communication tools. Actually, the first will be in a Slack, we can say some example. Slack is a messaging app for teams that enhances communication through channels, direct messages, and integration with other tools. It supports a file sharing of video calls and searchable history, that's making team collaboration seamless. The Zoom, it's a video conferencing store that facilitates a virtual meetings, webinars, and online collaboration. As well as it offers features like screen sharing, breakout rooms and recording, which are very essential for a remote teams state. The third point financial management tool, starting from the QuickBooks. QuickBooks is an accounting software that helps entrepreneurs manage their finances, including like invising, expon tracking, pay roll, and tax preparation. It's an intuitive interphase and comprehensive features that make a financial management straightforward. One of the first fresh books is another popular accounting tool that simplifies invising, expon tracking, and time tracking. It's a specially favored by freelancers and small business owners or it's a use of use and robust to support. So according to marketing toots, we have to focus first on HubSpot. HubSpot is an all in one marketing and sales and service platform, exactly. It offers toots for e mail marketing, social media management, content creation, and customer relationship management. It helping businesses attract, engage, and delight customers. Thether will be on a mail chip. Mail chip is a widely used e mail marketing tool that allows businesses to design, send, and analyze email campaigns. It offers automation features, audience segmentation, and a detailed analytics to optimize a marketing efforts. Ste. The fifth will be on a customer relationship management tools, that is a CRM tools, starting from the sales Fords. Sales Fords is a leading CRM platform that helps businesses manage customer relationships, tracker sales leads, and automative marketing processes. It's a comprehensive features and customization options that's make it suitable for businesses of all sizes. Second platform that's a Zoga Rm. It's a powerful and affordable CRM solution that offers lead management, contact management, sales automation, and analytics. It integrates with the various other tools and platforms. It's providing a holistic view of customer interactions. The sixth will be on e commerce tools, starting from the SOP five, Shop is a leading e commerce platform that enables entrepreneurs to set up, manage and scale online stores. It offers a range of customizable templates, payment gateways, and integration options to create a seamless shopping experience we can get. Another will be an O commerce, Commerce is a flexible E commerce plugin for a word pross that allows businesses to sell products and services online. It offers extensive customization options and a wide range of plugins to enhance the functionality. Okay. Seventh to be on a productivity tools, starting from the Google Wok pace. Google Walks pace a formal G suit. It's a collection of a Cloud based productivity and collaboration tools, that's including a G mile, Google Drive, Google Dogs, Google Sheets, and Google slides. It facilitates a real Tm collaboration and a document sharing, that's enhancing them productivity level. Another will be on a Microsoft 365. It offers a suit of productivity tools, including like MS Word, Excel, PowerPoint and Outlook. It integrates with other micros services and provides a cloud storage through one drive, that's making it a comprehensive solution for our business needs. The eighth will be in a file storage and sharing too, starting from the dropbox. Dropbox is cloud storage service that allows businesses to store and collaborate on file securely. It's a user friendly interface and synchronization features, that's make it easy to access files from anywhere. Can we be a google drive. Google Drive, it offers a Cloud storage and a file sharing with a seamless integration with the Google Wokpace tools. It supports real tm collaboration, vers on control and accessibility across the devices. In Ns, we can say choosing the right tools that process can significantly impact on entrepreneurs ability to manage their businesses effectively. By integrating these essential business tools, entrepreneurs they can streamline operations, enhance the communication and boost productivity that's paving the way for a sustained growth and success mod. Technology continues to evolve, staying updated whether the latest trolls on trans is very crucial for maintaining a competitive age in the market ont. The next part of the topic, we need to discuss level that's a leveraging technology for entrepreneur efficiency. In today's fast based and highly competitive business landscap. Technology is no longer a luxury, but a necessity for entrepreneurs seeking to maximize efficiency and drive growth by leveraging cutting edge of tools and solutions, entrepreneurs they can streamline operations, enhance the productivity and gain a competitive edge. Here's how technology can transform the entrepreneur journey, starting from automation of a routine tasks. Automation is one of the most powerful ways technology can enhance efficiency. The automating repetitive and time consuming task. Entrepreneurs, they can focus on a more strategic objectives. Tools like CRM is a customer relationship management systems, e mail marketing platforms and social media schedulers, that process can handle daily task with a minimal human interver. The first is CRM systems, platforms like a sales force on HubSpot Acetod. I help manage the customer interactions, track a sales and analyze the customer data, that's ensuring that no opportunities missed and the customer relationships are nurtured effectively. Another e e mail marketing automation, totes like a mail chimp and sed in blue, it allow entrepreneurs to automate e mail campaigns, Segment audiences, and under track a performance metric that's leading to more targeted and efficient marketing efforts stem. Second, we be in a Cloud computing. Cloud computing has revolutionized the way businesses operate by providing scalable and cost pit solutions for our data storage, data collaboration and software access to. Entrepreneurs, they can benefit from a Cloud services in several ways, starting from the data storage and backups. Services like a Google Drive Dropbox and Amazon S three. It offers secure and scalable storage solutions. It's ensuring that a critical business data is always accessible and protected against the loss. Other benefit we can sets the collaboration tools. I like a platforms like lack a Microsoft Teams and Google Walk space. It enable real team collaboration among team ambers regardless of their physical location, that's enhancing a communication and productivity mode. The third is a financial management software. Managing finances, it can be a daunting task for entrepreneurs, but technology offers several tools to simplify financial management. These tools, it help attract expenses, manage invoices, and monitor cash flow, and ensuring that businesses stay financially healthy. Now, accounting software tots like a Quick books, zero and a fresh books. The automate accounting task generate financial reports and provide insights into business performance, that's making it very easy for entrepreneurs to make informed financial decisions too. Second, we be on expense management, apps like Expensify and concur. The streamline expense reporting and reimbursement processes too, it's reducing administrative burden and improving accuracy. The fourth is a data analytics and business intelligence. Data is a valuable asset for any type of business. By leveraging data analytics to business intelligence tools, entrepreneurs they can gain insights into market trends, customer behavior and business performance. Enabling data diferent decision making is a very important part here. What are the analytics platform toots like a cool analytics and a mix panel? It provided detailed insights into website traffic, user behavior, and conversion rates. It's helping entrepreneurs optimize their own presence. Second is a business intelligence tos. So platforms like a Tableau and a Power BI, it allow entrepreneurs to visualize data, create interactive dashboards, and uncover actionable insights, that's driving a strategic planning and a growth model. Fifth digital marketing and e commerce solutions. The digital age, having a strong on net presence is a very crucial for business success. Technology offers a plethora of tos and platforms to enhance the digital marketing efforts and streamline e commerce platforms and operations to. According to the social media management, we have to say toots like a Hot suit and a buffer. It helps manage multiple social media accounts, schedule a post, and analyze the performance metrics. It's soring a consistent and effective social media strategy. Another point that's e commerce platforms, solutions like a Shoppe fi commerce as a tool, as well as Magen too. That enable entrepreneurs to set up and manage online stores with the ease. It's offering a futures like inventory management, payment processing, and customer support. The sixth will be on project management and productivity tools. FT project management is very esensive for any entrepreneur venture. Technology offers a range of tools. It's a very important part now. The technology, it offers a range of tools to plan, execute and monitor projects that ensuring that are completed on time within a budget. So what are the software we are to talk now? The first will be on a project management software. It's a very important part because effective project management is a very essential part and tools like Asana, At, and Monde. It help entrepreneurs to plan and assign responsibilities under track of progress, that's improving a team coordination and project outcomes. So if we can say, it's a very important part, you know, that's productive applications, it's solutions like Evernote and to list that assist in organization task setting reminders and managing time effectively, that's enhancing overall productivity we have to see. In a conclusion, we can say incorporating technology into daily operations, it can significantly enhance efficiency and effects of entrepreneur ventures, starting from automating routine tasks to leveraging data analytics and business intelligence. Technology that tempers entrepreneurs to make conformed decisions, optimize resources, and stay out of the competition too. By embracing these technological developments, entrepreneurs cannot only streamline their operations, but it also unlocking opportunities for growth and a success. Next part of the content, we need to discuss about the staying updated with the tetrons for entrepreneurs. In today's fast paced business environment, technology trends are constantly evolving and staying out of that can be significant compete advantage for entrepreneurs. Keeping up with the tetrons is not just about knowing what's new, but understanding how these innovations can impact and enhance your business strategy. Here's how entrepreneurs can stay updated with the tectrons and leverage them effectively, starting from the leverage tech news platforms and websites. One of the easiest ways to stay updated is by following tech platforms and websites, websites like tech crunch, wire, and the dg. It offer comprehensive coverage of the latest technological trends, startups and innovations. These platforms often provide insights into emerging technologies and industry shift, that can be very crucial for strategic planning. Recommendation, I can say just to subscribe to news letters from these sites to get updates directly in box that is e mail inbox, and we have to set up google alerts for specific tech topics or keywords that related to your industry. Second point that's engage with the industry influencers and the thought leaders. Tech in farers and thought leaders, they often provide a valuable insights into future trends and innovations. Following these individuals on a social media platforms like LinkedTing and Twitter, that process can help you stay informed about emerging technologies and their potential impacts on various industries. Recommendation, I can say, just attend webinars virtual conferences and live events, where influencers share their expertise to and join a relevant online forums and discussion groups where thought leaders contribute. Third point that's participate in a tech conferences and trade shows. Tech conferences and trade shows are very excellent opportunities to see new technologies in action and network with industry professionals. Events like CS that is a consumer electronic show, and tech crunch and disrupt. It showcase the latest innovations and provide insights into where the technology landscape is headed. Recommendation, I can say, plan ahead and select events that are aligned with your business interests and goals, and network with other attendees and exhibitors to gain a first hand knowledge that's about your new products and technologies. Fourth Ea subscribed to technology and business journals. Technology and business journals, it provide in depth analysis and the case studies on how businesses are adapting and integrating you in technologies. Publications like how about business review and MIT Technology Review, I offer valuable insights into how technical trends are influencing business practices and strategies. Accommodation, I can say, look for jourts that focus on your industry are areas of interest, and use these resources to understand the strategic implications or emerging technologies. The fifth point, engage with the tech communities and forums. Only in tech communities and forums like dates or technology or stack exchange, it can be valuable resources for discussing and learning about o technologies. Engaging in these communities can provide a real time feedback and perspectives from other entrepreneurs and taken to assist. Recommendation, I can say, participate in discussions and ask questions to gain a deeper insight and share your experiences and learn from the challenges that faced by others. Sixth point, implemented tetrens in a small experiments, instead of making a larger scale changes, just to start by experimenting with a new technologies on a smaller scale. This approach, it allows you to test the impact of each trend, that is a t trend on your business processes without a significant risk. So recommendation, I can focus, identify specific areas of your business where new technology could be implemented, and just to measure the results and assess the benefits before scaling app stand. The seventh will beyond continuous learning and scale development. Technology is constantly evolving and continuous learning is very essential for staying updated. Like online courses, certifications, entertaining programs. Process can help you and your team stay current with the latest technical trends and skills. Just to enroll in a relevant online courses or workshops and participating in a different type of conferences that focus on emerging technologies, and just to encourage a team to pursue and professional development opportunities too. Eighth and final point that's collaborate with the tech startups and innovators. Partnering with the tech start ups, that posses can provide access to cutting its technologies and innovative solutions. Collaborations, it can also offer insights into how new technologies are being applied in real world scenarios. Look for startups that are aligned with your business goals and needs. And exploit some of the opportunities for a pilot projects or joint ventures. It's a very important part. Staying updated with the Terans is a very crus for entrepreneurs looking to remain a competitive and drive innovation and their business by leveraging techno platforms, engaging with industry influences, participating in a conferences and continuously learning, entrepreneurs, they can stay out of the curve and effectively integrating your technologies into their strategies. So embracing these practices, it's not going to enhances your business adaptability, but it also possessions you as a forward thinking leader in your industry. That's a business industry. Might students, I hope you have enjoyed the analysis of the topic of technology and Tots for entrepreneurs. Thank you once again and thank you all Mighty students. 12. Conclusion: Good morning, Midea students. Good morning one. Welcome to the conclusion part of the courts. This is courts name is a business development and a marketing mastery. Thank you for participating in the business development and a marketing mastery course. And our engagement and dedication throughout this journey are what make this learning experience truly valuable. We have explored a variety of essences topics, starting from crafting a unique brand identity to leveraging advanced to sales techniques and building a high performing teams. I hope you feel more confident in applying these skills to business ventures and the knowledge gained here that will help you excel in the competitive market. As you continue to implement what you have learned. Remember the mastery in of business development and marketing is an ongoing process. Just to stay curious and keep experimenting and utilize the tools and strategies that's discussed to try with a business problem. As well as if our commitment to learning and growth is commendable, and I encourage you to apply this insights creatively and strategically. Thank you once again for your participation and for choosing skill share to enhance your professional skills. Good luck with future endeavors and may business Floris. Thank you once again and thank you all Mighty students.