Building Your Brand On Instagram: A 30-Day Action Plan To Kickstart Your Instagram | Ethan Bridge | Skillshare

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Building Your Brand On Instagram: A 30-Day Action Plan To Kickstart Your Instagram

teacher avatar Ethan Bridge, Social Media Marketing Coach

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Class Introduction


    • 2.

      Picking Your Instagram Niche


    • 3.

      Creating Your Instagram Profile


    • 4.

      30 Day Content Strategy


    • 5.

      30 Day Engagement Strategy


    • 6.

      Class Conclusion & Project


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About This Class

In this class, I am going to be sharing everything you need to know if you want to start building and growing an engaged audience on Instagram. Aimed at those who are new to building a brand/personal brand, I will be sharing a 30-day action plan so that you can gain the skills and knowledge in order to begin the process yourself.

With over 1 billion active monthly users, Instagram is a monster of a social media platform. If you’re new to the platform then standing out amongst this crowd of people can be incredibly difficult and at first incredibly daunting. This is why in this class I will be teaching you EVERYTHING I know to help you pick your niche, build a profile that stands out, create a content strategy and create your engagement strategy to get your Instagram brand building journey underway.

In this class you will learn the following:

  • How to pick your niche
  • How to create an Instagram profile that stands out
  • How to create a 30-day content strategy
  • Know what types of content you need to create
  • Understand how to analyse your content
  • Building your Instagram engagement strategy

This class is perfect for…

Creatives, entrepreneurs, thought leaders, personal brands, team leaders, or simply experts in their field. By the end of this class, you’re going to have all the knowledge you need to pick your niche, build a profile that stands out, create a content strategy and create your engagement strategy to get your Instagram brand building journey underway.

About Ethan:

Ethan Bridge is a social media marketing expert from London, England.

He discovered his passion for social media marketing when he launched a podcast where he interviewed entrepreneurs, discussing their journeys, and extracting key tips for business success. Guests included 7 and 8 figure business owners, investors, NBA & NFL stars and so many more inspiring individuals.

This podcast was the foundation of his social media marketing career. It ignited that flame and provided him with a plethora of business knowledge. Ethan now hosts the popular podcast Social Media Marketing School - your one-stop-shop for everything you need to know about social media marketing.

Ethan is also in the process of building his personal brand on Instagram where he has been able to amass 40,000 organic followers in the short space of 9 months (who said Instagram was too saturated to grow?!).

Follow Ethan on Instagram.

Meet Your Teacher

Teacher Profile Image

Ethan Bridge

Social Media Marketing Coach


Who's Ethan?

Ethan Bridge is a social media marketing expert from London, England. 

Where it all started:

He discovered his passion for social media marketing when he launched a podcast where he interviewed entrepreneurs, discussed their journeys, and extracted key tips for business success. Guests included 7 and 8 figure business owners, investors, NBA & NFL stars and so many more inspiring individuals.

What Ethan's doing now:

This podcast was the foundation of his social media marketing career. It ignited that flame and provided him with a plethora of business knowledge. Ethan now hosts the popular podcast Social Media Marketing School - your one-stop-shop for everything you need to know about social media m... See full profile

Level: Beginner

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1. Class Introduction: There's no news to anybody or Instagram has been around for a while now, but the past couple of years things have shifted quite dramatically. Instagram isn't what it used to be. And people come into the realization that building a brand, building a personal brand on the platforms is becoming increasingly more important. So actually, those of you that haven't done it before, gonna be incredibly overwhelmed when it comes to actually starting this process, you may have no idea where to start. But don't worry, by the end of this class, you will know everything you need to. Hi guys, My name is Ethan bridge. I'm host of the social media marketing school podcast and the guy behind the Instagram page, the ethan bridge. And in today's class, I want to give you a 30 day action plan for building your brand on Instagram. Because for those of you that haven't done it before, it's incredibly daunting. You may not know where to start. I'm literally going to be starting from scratch what you need to do, what you need to do to actually get started and giving you an action plan for those first 30 days so that by the end of that time period, you will be up and running and building that personal brand that you have always dreamed of. Any brand, for that matter, doesn't have to be personal. Vanity. Further ado, let's dive into that first module and I hope to see you inside. 2. Picking Your Instagram Niche: Module number one, most of you may be thinking, right, Let's go into creating our Instagram page itself. But there's one thing we need to do before that and that's actually pick our niche, the thing that we're actually going to be creating content around, because ultimately that's going to drive everything else. We do the niche, we pick drives the way we create our profile, the niche we picked drives what content we're going to create. And finally, it actually dictates our engagement strategy and who we engage with on the platform. So that long-term we can build an audience around the niche that we've chosen. But picking a niche isn't as simple as you might think. So I'm gonna run through four key questions that you need to ask yourself before you actually pick this niche. And then you can use these questions to choose what you want to create content on. So let's dive into the iPad and start talking about these four different questions I need you to think about. Start with question number one. That is, what do you enjoy? Ultimately, you will not build a brand for the long-term on Instagram if you don't actually enjoy what you post about, because you need to remember that this is a long-term game. So many people think short-term when it comes to these things. How quickly can I achieve 1000 followers? How quickly can I get to 10 thousand? How can I make my first a $1000 a month? And it doesn't really work like that because you actually won't reach these milestones if you don't give yourself the chance and the time to do so and given yourself the chance and the time to do so, ultimately comes down to the fact that you need to enjoy what you do. Because if you don't enjoy it, you're gonna get discouraged. You're going to get angry with the process and you're going to get bored of the content you're actually creating. But if you have a genuine interest in the topic that you create content on all the types of content that you're creating. It's going to keep me going for the long term. And that's what matters because if you don't quit, you don't fail. And so many people, especially from when I first started creating content on the platform, there was so many people that I used to talk to you just don't hear from anymore. And if I go on to their profiles is they've lost posted in 2020. They just gave up. They got to a point where they just didn't enjoy the process anymore or with too discouraged with the fact that they weren't achieving what they expected to achieve. And it's those that stuck it out, those that have actually enjoyed every single moment of it. They've come to succeed in that niche that they have picked. But that came down to the fact that ultimately they enjoyed what they were talking about. It's really important that you ask yourself this question, what do I actually enjoy? I want you to make a list. I want you to write down each of these questions I'm about to talk through and make a list under every single one of your responses because you'll have some crossover of the topics you choose within each question. And that will ultimately help you decide what content niche you're going to pick. That's question number one. Question number two. This is equally as important. What are you good at? Because you may really enjoy something. You may not be very good at it. You may also really enjoy something else, maybe a little bit less than the other thing. You may be amazing at it. You may be naturally gifted at it already. You may have practice this thing for a year or two. Yet you just haven't created content on it yet. A spore is a perfect example. You may have been playing a sport for quite awhile, but not just built yourself a personal brand around the thing. What you decide to do is start creating content on that sport that you've played for years. So you're really good at it already. You just need to master the content creation side of things. But you may really enjoy graphic design. B may not have done graphic design in the past. You just like doing it now, so you're not actually as good at it. You need to write down things that you're actually good at. Because if you're not good at them, is going to be that learning process you overcome. There's got to be the process that you go through in order to get good at it, in order to people to see your expertise in what you do. You're not gonna be out to be the expert straight away. But if you're already good at something, if you already have some level of skill around this thing that you're going to be creating content on. It's really going to help establish your authority within that niche very early on in the stage, early on in the process, because you're already good at what you do. And that's how you see people actually grow an audience quicker than others. They're actually already practiced it for the past ten years in some cases. And they just haven't got down to the creating content around it or building that personal brand around it. So they've already got a head start in comparison to everyone else and everyone's going, whoa, this person should have a bigger audience than what they do. Have. The contents. Amazing, let me follow him. So if you've already got something that you really enjoy and that you're already pretty good at. Let's create some content on. There you go. Now, the next two questions that we're going to talk through a little bit deeper and around the social space. So question number three, and you might not have actually thought of this one. And it's, can you monetize it? This content niche that you're creating things around. Are there avenues that you can go down to actually make money from this? Can you do coaching off the back of it? Can you sell a physical product? You sell a digital product. Can you do brand endorsements, you name it? And if you can actually monetize the niche or not monetize it at the level that you want to monetize it to. You're gonna struggle because you are doing this for a reason. You're building a personal brand because probably you're watching this because you want to build yourself a business. If you can't monetize the niche that you're creating content around. You can actually grow a business which is gonna make the process pretty difficult. Or if it can only be monetized to a certain level, you're going to put yourself in a financially difficult situation further down the line. And if you can't monetize it at all, or you're gonna be creating for yourself is a time-consuming hobby and we don't want to time-consuming hobby. We want something that we can leverage, that we can build, we can grow. And that's ultimately why you need to ask yourself, can I actually monetize this niche? So think of ways that you can actually build a product around it. Can you do coaching from this? Can you sell digital products? Honestly make a list, write down all of these questions and make list under every single one. Because the one that you can monetize the best is one that is actually probably gonna be able to be leveraged best in the future. Think about it, is it actually able to be monetized? Then finally, question number four, and this is around the content creation side of things. How many content ideas are there? I'm gonna write this down for you as well. Because when you look at this idea here, there may be certain niches where content is an evergreen. There's only so many things that you can talk about before you've exhausted all of the content ideas that there are to offer. Now, we've said this already. This is a long-term game. This isn't you doing this for six months and nasa, you need to be doing this for years to come, especially if you're planning to build a business around it. So you need to think, is there enough content for me to produce on this niche that's going to be able to keep me going for the years to come. This is really important to consider because you don't want to start creating content on a nation six months, go down the line and go. I've kind of spoken about everything now I'm gonna have to start repeating myself, because when you start repeating yourself, people are then going to get bored of the things you talked about. I'd pick a niche in a field, forever evolving. That's why I picked social media marketing changes every single day. There's always going to be something to talk about. And that's why I'm always able to create new content around it. Create new podcast episode is create new Instagram content, create new Tiktok content. This is one of the most important questions I considered very early on because I was planning for this to be a long-term process in the content I was personally creating. I didn't want to get six months out of the line. I wanted to do this for 51015 years, however long I could create content for and still enjoy the process and build something off the back of it. This is the final question. Need to think about how much content is there for you to actually create. Now, like in the finance space, in the market space, in the media space, you name it all of these generic high-level topics. There is gonna be enough content. But if you're going super, super niche, ask yourself this question before you pick something to niche because you don't want to pick something that's too niche, exhausts the content ideas and then have nothing else to post or will then begin repeating yourself. Try and pick something that's evergreen ever evolving. So you can continue to create content on that niche for years to come. Those are the four key questions. For each of these questions, I wanted to make a list under each. Because then ultimately you're gonna find there can be some crossover between questions 12, between what you're good at and what you actually enjoy. And that is ultimately a niche. You then need to pick within those two categories, you just find something that you are pretty good at and what you already enjoy. Then for each of those ones that are crossover in, you can write various ideas for how you can monetize those things and how many content ideas you can actually create for those. Because then you can look at those different lists that you've created and go okay, that niche right there. That one's really good because we monetize it in these ways and there are X amount of content ideas or might have really enjoyed that niche, but I can't really monetize it all. There aren't as many content ideas as I've thought. So I'm not gonna be able to do this for a long term. So that's ultimately how you're going to pick your niche. Now that we've done that, we can move on to the next step. 3. Creating Your Instagram Profile: Now that we've picked on niche and we understand what we're actually going to be creating content on. We can go ahead and start building out our Instagram profile. When it comes to building our Instagram profile, there are six key elements that we need to understand. Essentially the different parts of your profile. So that's what we're going to talk about now. We're going to give them to give you some ideas on how you can actually build out an optimized Instagram profile for your product without any further ado, let's dive into the iPad and see what these six key elements over and then talk through each one. When it comes to creating your Instagram profile, they're all six elements. You have your username, you have your profile picture, you have your display name, which is the little bold black name of yours that sits just above your bio. You then have your bio, your highlights, and then your website link. What I'm gonna do is I'm going to talk through each of these different elements one by ones that you can optimize your profile perfectly. Let's start with your username. Now, there are two different ways you can go about this or three depending on what you are actually building your brand around. If it's your personal brand or business brand. Still quite your username. You see people go down to different avenues here. If you're building a personal brand, the username for your personal name is available. Perfect. Take it. Mine is at just all Instagram accounts known as at the ethan bridge. Even bridge is my name. I'm building a personal brand. So if people couldn't understand who I am, what my name is, then I'm much easier to relate to. My username hasn't always been this. My username used to be the marketing. Ethan. I did change it from this to the ethan bridge, but let me talk through each option here. So the marketing Ethan, why did I pick that initially? Well, I create content around social media marketing. I was trying to optimize my SEO on Instagram SEO being Search Engine Optimization. So if somebody was typing marketing, looking for marketing content into the Instagram search because there is marketing with them. My name. Instagram knows I create marketing content, especially if, if I've created a lot of it because then he understands the content I create as well. So people were able to actually explained me and my content wherever they were searching my name be Ethan, or whether we're just looking for marketing content in general. That's how I had that little crossover there. Or if people who simply wanted to know what type of content I was creating perfect, they could see I was creating marketing content. They could come to my profile for that style content and see that from the fact my name was the marketing Ethan. Now, what I didn't like about it further down the line was the fact that it very much confined myself to that specific genre of content. And I found myself already branching out from general marketing content into business oriented content. A little bit of cells here and they're copywriting. New name it. So although I had marketing in my name, my content wasn't necessarily focused towards marketing. People may have been coming to my page expecting to see one thing. In reality, we're actually seeing another. So I may have been doing myself a disservice to my audience. So I thought, okay, No, look, this is about time I changed this. Now I've built up a pretty loyal audience. They're not going to go away just because I changed my username. It was very good decision to make because now I'm not confined to that niche and I'm actually building something bigger than myself, something around my personal brand name, something that somebody canal comes to my profile. They know who I am, they associate any content I create with Ethan bridge rather than a name that isn't necessarily mine, It's just got my first name in it. So if you are starting out and don't mind changing your name further down the line. You could have that name where you have your niche and then your first name in it. So if somebody who knew your name, they could still find you. But if they didn't, they could still find you through your niche. Or if that name is available, I would recommend you try and just take that name for yourself and yourself only because you'll learn why in a couple of steps time. So username, picky the name itself, or your brand's name, your business name, or go around your niche coupled with your first-name, right, niche plus first-name. For example, if I was in finance or it could be finance. Finance with Ethan. I was in sales. Sales with Ethan. Or let's say copywriting. Copywriting Ethan, it doesn't have to be over complicated. Just niche. Plus your FirstName. Now, don't waste too much time on this because you can change your username. It doesn't have to be something perfect initially, a lot of people spend far too much time thinking about what their username is. Completely forget all the other steps and it's one of the least important thing is long-term. So that's why I've just literally given you two options. Your actual name or niche plus firstname. Let's move on to the other things because ultimately we want to get you creating content. We want to get you out there. Let's get through this profile creation stage. So you've picked our username profile picture. Very, very simple. Don't over-complicate things with your profile picture. I want you, if you have a personal brand, to have a clear head shot yourself and just ensure that it is high-quality. I see so many people with blurry headshots or blurry profile pictures. Your profile picture is one of the first things people see when they find you through search or on the little suggested for you tab. So if you've got a blurry profile picture, nobody's gonna be drawn to your profile because they're gonna see its lack. Blacks quality, Ready. You don't want that. You want people to get a good first impression. See a sharp picture of yourself. If you want a good example, have a look at my own, which is literally just me, my face standing up against a blank background. You can change that background to the color of your brand if you really want to. But it's just a picture of my face off against a colored background. So keep it that simple. If your business, you can make it your business logo or your business name. But if you are a personal brand, please make it your face. Very, very simple. Profit pitcher. Now we're moving onto your display name. This is the thing that goes hand in hand with your username, your display name as the other way people can find you for research. If people are typing something in what you have written in your display name has the chance and can be found through what people are actually searching. Might display name is Ethan. Then a little bullet point, just because it looks nice. Social media marketing. Although I don't have marketing in my name anymore, in my username anymore. It does appear within my display name. This is where the SEO really comes into things. People couldn't find me wherever they know my name or no. If they want to find social media marketing content, if they type in social media marketing, I could show up because I have social media marketing and my display name. But if they're searching for my name, Ethan bridge, or Ethan could also show up because it's in my display name there as well. And it was also just a good indicator for people coming onto your page on the type of content you create and your name itself. If you're creating your display name, Let's say your name is Sam. You create content on the stock market. You can have Sam, stop, won't get advice. If you create content on copywriting, you can have some copywriting tips. It's really that simple. So people, if you'd not feel name is Sam confined you if they're not your name Sam. But if they're simply looking for niche related content, they can find either as well. Sorry. That should just plain him were not over-complicate things again, we're keeping it very simple. For your bio. This is thing, this is where things get a little bit more important because your bio needs to tell people who you are, what you do and what's in it for them. I'd like to split this into four different lines because we have four lines within our Bio before people have to click, See More button to see more of that buyer itself. Lines 12. All going to be about who you are. What you do. Just for an example, again, I'll show you mine. Mine is very, very simple. It's helping you build your audience. On social media. Make sales. That's who I am and what I do, that's what people can expect from the content on my page. So people will come in to my page and look, okay, this person is going to help you build an audience on social media and actually be able to leverage that content so I can make money for my business. Perfect. Now, could be good to have a little bit of social proof. Why should people trust you? Do have students elsewhere. Do you have reviews? Or if you don't have social proof yet, you can simply say something along the lines of, hey, look, I create daily sales tips. Or if you're a marketing, daily marketing tips. Because then people know they can check into your account for these daily types of content. But if you've got social proof or if you've got something that is interesting for people to establish authority, for example, mine, I have the social media marketing school podcast. People want to know wherever I know what I'm talking about, they can go over to my poll cost and see that I released over 300 episodes on social media marketing, which establishes a bit of authority for myself. So that third line, essentially lines 12, is that who you are, what you do. That third line is a little bit of social proof around yourself or telling people what they can expect from your page on a daily basis with regards to the content you create. Now, the final line, so line four, sorry, I've messed up the numbers here, but you understand where I'm coming from? Line four needs to be a call to action to your website link because your website link sits just below your bio. So we'd have something like the down arrow emoji, then whatever, maybe within that website link. So it could be, for example, mine is podcast and free courses. Then that will essentially prompt people to click that website link because they know what's within it. But you can do the same with yours wherever it, just be a link to other social channels, your email list, your newsletter, your latest YouTube video. You're free ebook, whatever it could be. Just tell people and prompt them to click it because the website link sits just below, which brings us very nicely into the next one, which is gonna be your website link. Because it does sit just below. Now, instagram only gives you the opportunity to have one website link. What people like to do is they'd like to have a link builder sort of platform that assist them that I can click on them, people can see all your links. My recommendations for you would be link tree or SSN snap. I think both of these are free for personal use. If you want it to be free, they both have premium versions, but they are both very, very good for the free version of snap link has better features in my opinion. So what these will allow you to do is people will click on that little link that you have on your page itself. And then that will then take them through to essentially a little small webpage that has the rest of your links within it. So if you want to have all of your various different social media channels or you have your latest YouTube videos. You have a bunch of different courses are a bunch of different products to eat them want to sell within that link, you can't have all of those on Instagram. You have that link builder as the willing. And then people come through to it and then they can see everything. It's just a simple way of keeping a little web page or a little bank of things that people can come in and actually have a look at your website link. Finally, you've got your highlights. There were a few central highlights I would recommend you get from the get-go. So to actually create a highlight, you have to post a story and then you can put that story as a highlight. So there were a few things that I would have, some key ones. Highlight number one, we need to have an about you. Someone visiting your page can instantly go on to that highlight click about you and learn everything they need to know who you are, what you do, where you're from, what they can expect from your page. Why are you good at what you do? Why people should trust you, all of these different things. Very, very good away. You're gonna do things too. For example, the social channels, where can people find you? Why should I trust you if you've got anything, the IZ good, the people who should know about, for example, I have one that is solely about my podcast. People can go and click on that and see that I've got a podcast and see that I've released X amount of episodes, see that they can learn more from me, more free content, amazing, It's just adding more value to my audience. Three, if you've got them testimony or she didn't necessarily have to have this one, but I would recommend that you do if you have got testimonials, have one where people can just come across and go, okay, let this person has got x amount of client winds or this person has done this for this person. And it can just all keep going on. And this is something you can build up over and over and over time. You might even get to the end of that highlight and start a new testimonial based highlight. It's just a really good way of people coming in and going, Okay, this person does provide value to people and that other people see success from the advice this person gifts and then foreign or probably you point number four, I'd have one with regards to things such as your resources. If people want to buy products from you, if people want to get coaching from you, what would you say? Well, where can they find this? They can go over onto your highlights and see Halloch and I click this one. Oh wait, let's person provides coaching this person's cells. This is person can provide me with that. And it's just a good way of selling to your audience without being pushy because you're not asking them to click that highlight there coming across to your page and saying, oh, this person does have something to sell. I didn't know that before. Let me reach out to them about him. Those are the things you need to consider with your Instagram profile, username, profile, picture, display name, bio, website link and highlights. Don't overcomplicate them. Get them in place so that we can start creating some content. 4. 30 Day Content Strategy: Now that we've picked on Nietzche, we've created our Instagram profile. We can actually start creating content, but what I want you to do is set out on a 30-day content strategy. Ultimately, I want you to create a daily piece of content for 90 days straight, but to get you off the bat and just keep you online with what this Skillshare class is actually about. We're going to come up with your 30-day content plan, your content strategy for the first 30 days of creating content. So let's dive into the iPad and then just go through a few things that we need to know. Ultimately, we're going to go through three different things. How often should you be posting? What types of content should you post, and then when should you post and actually reviewing the content that you're posting throughout these first 30 days. Because ultimately these first 30 days are going to be a complete experimentation periods. You haven't created content before. You haven't put content out to your audience before. You don't know what to expect. So you need to try different things. You need to learn different things. You need to practice different things that you can get better and better. And then when you get further down the line, we Jimmy making mistakes and you shouldn't be creating content. That's worse, you can actually have a good content strategy about what you're doing these first 30 days, all about experimentation. Answer that first question. How often should you be posting the answer? His daily? Lot of people have this argument or quality versus quantity. In my personal opinion, quantity breeds quality. And if you don't actually practicing, if you're not creating content, you're never gonna get good at creating content. The more you can create, the better. Because ultimately you're going to get better and better at creating. And despite the fact that you are creating a lot content rather than focusing on one piece and making it as good as possible, you're gonna get better. You can hone those skills and practice the quantity of content. It's going to breed the quality. So you ultimately going to get this perfect combination of minutes, create loads of content, and being really good at creating it. So creating daily is how you're gonna do that. If you can create more than one piece of content a day, laughing. If you can really nail down this content strategy and be posting twice a day, amazing three times a day imbedded just utterly quantity, quantity, quantity, quantity, quantity because we want to, as I said, experiment, we won't get as much out there. So you can practice. His March has learned as much as we can and hone in on that content strategy for the future. How often should you be posting daily, if not two times a day? If you can't post daily, please minimum five times a week. Because I understand that very early on you might not have the time. You may have a full-time job. Most people will have a full on job anyway, but you need to hone in on that strategy. And at first you may not have the templates in place. You may not understand what content you're gonna create, you name it. You may not be able to push yourself to create daily, but minimum, you will not be able to build a solid audience if you're not posting at least five times a week, gone are the days when you can post once a week on Instagram and grow following. You need to be posting a higher quantity of content daily, twice a day, but minimum, absolute, bare minimum, five times a week to begin with. It's gonna give you enough of a chance to put that content out there, be seen, practice and actually review the content you create. What types of content you're creating. We know that on Instagram there are various different content types because single image, essentially like your quote posts or your photos. And that's what Instagram was originally revolved around. But a single images have now become carousels. You can have trouble spelling there. You can have a carousel where you can have up to ten slides, have seen images and create a pretty nice post about a larger topic or go into more detail about a specific thing. We can also have videos. Anything over a minute long. I recommend, great, and there's a video. But I really want you to focus on a really, really want you to focus on Reels. Reels at the moment, our phenomenal for reaching a wider audience on Instagram, you can have 50 followers, but create and post in Instagram real, it gets ten thousand, twenty thousand, thirty thousand views. If you really want to get yourself out there as a new create on the platform rails are the perfect opportunity to do so. Rules have been around on Instagram for quite a long time now, but there are potential reach is still phenomenal. And I find that the quality of Instagram rules lacks massively behind the quality of TikToks. If you happen to tiktok creator in the past and you're transitioning onto Instagram and you know how to create videos in that format that performed really well. You are going to perform phenomenally on Instagram. Because the quality, in my opinion there is that disparity. So you need to jump on the opportunity. It will reach it eventually, and it will get harder to succeed on rails. But at the moment, Instagram is still really pushing them in. It doesn't matter how large of a following you may have. You still have the potential to reach a wider audience and perform very well. What do I recommend you actually do? Hard to do. I recommend you balance between each. So if you're posting daily, I'm gonna force you well, I'm gonna force you to do it, but I wrote, I recommend you do is five reels a week. And then two single image. Sash carousels because some people can get a little bit bored or real. So it's good to show that you can create those other content types as well. So your single images can be simple quote posts. Your carousels can be summing about a little bit more detail when you want to tell a story behind showing your quality of your copywriting, new name it. But we're going to focus on those roles. We're going to get those rails out there. We're gonna get you reaching that wider audience, especially because you haven't, you aren't gonna have a following to begin with. So being able to reach that wider audience, He's gonna be incredibly, incredibly important. But that's how I want you to focus that content strategy. I want you to be creating predominantly reels and get better at creating that video content on farm ways you can grab attention, retain attention, and leverage attention for those rules so that you can ultimately become better at creating content. But we're creating daily, we are going to get better and better and better those rails at first you're gonna look at them and that's not very good, but just postage, get it out. It's better to post or not post at all. Where I give myself a row, I get my piece of content to a quality where I would consume it myself. I'll be happy for scrolling through Instagram and satisfied with consuming that piece of content and be left feeling okay, that was pretty good. I enjoyed that. But as soon as I've reached that point, I stopped working on it and I posted because there's a point of diminishing returns, you're going to spend too much time perfecting that piece of content when you could've probably created two or three more posts in that same period of time. Once you get your post to a point where you consume it yourself, get it out there. Get it out there, and practice and create another piece of content and create a second piece of content for the day. If you have two Rails five times a week, single image, that's carousel, two times a week. Perfect combo, my opinion. Now, when should you be posting? This is always been a mystery. It's gonna be different for everyone. And this is the whole point of this experimentation period of the first 30 days you should try posting so many times at nine o'clock in the morning or 12 o'clock midday or 03:00 PM in the afternoon VPM and work out what works best for you because I was just going to come down to where your majority of followers base geographically and your audience may be more engaged at certain times, people in weekdays tend to not be on their phones during those working out or it's because they are full-time jobs. So the evening might be a bit of time to post for you or very early in the morning. My podcasts, home PO, I posted seven AM to catch people on their commute to work when they could be actually consuming that podcast, most likely to be consumed in that podcast. But then with the Instagram content, I probably won't post it until five PM when people getting off work and then gone on their phone finally to check the messages throughout the day. And then they see my Instagram content is a good way of balancing and OWL. When should you be posting is all about experimentation. What I'd do is what when you post a piece of content every time in these first few days, I create spreadsheet and I'd have the columns and things that you record. The post you created, whatever type of post it was. Then next to that, I'd have the time you posted there. Then let's say 34 days down the line, you can fill in the things such the amount of likes you got, the comments, you call it the Saves you go. Because then you can start to understand the different types of content that is performing well for you. The time of day it may have performed better than others. And then you can look at it and review it and go, Okay. This one worked really well at this time, but this one didn't. So I can narrow that down to the fact that it's not the time of day that matters here. It's the type of content. If you've got two types of content that the same and you know they perform well, but one was posted at one time or one was posted on average, outperform the other. You can go to content types here. There's no disparity between those. The only thing that can be changed here is the time I posted a way that one was posted at that time that will perform way better. So obviously that's a better posting time for me. But you need to create quite a long list of data here too. Get a good representation of what you're talking about and understanding what your content is showing. So you need at least these first 30 days to truly work out and gather enough data behind what you're doing. For use. For those of you that are going to be reviewing the content you're posting. Here are the content columns I recommend you keep track of. Obviously the, let's just name the post. You can keep track of it and every good to have a link in there as well. So you just link in. It keeps us in an Excel spreadsheet or an ocean table. Then you link in the post from the web so that you can click on it and see what you post. It was name of posting the link type of post. So it was a real wasn't a carousel. You name it, type in whatever that is. You can even narrow that down further for the type of patient you have. Was it a motivation whereas Please was evaluating posts along those lines? Now, now we get into the nitty-gritty. We get into the time he posted there sort of you're influencing factors. Then to determine which ones did well. We can talk about the engagement. You have your likes, comments. Shares. Now not everyone can see shares. I'm based in the UK. I can't see who shares my content amount of shares. I got a little bit frustrating, but in a lot of country you can saves replies. The amount of DMZ you may go up from the post. Comment follows. Profile visits. You name it, all of these different things that you can record. So you can then look back and review the content you've created. Understand which content works better for you. Create more of what works, create less of what doesn't. But this is what this first 30 days is going to allow you to, it's going to allow you to experiment. So in the next 30 days, in the 30 days thereafter, you continue to create the content that works and create less content. That doesn't. Special 30-day Instagram plan. I want you to create daily content. I wanted to create a piece of content every single day. I want you to create a liter, five Rails a week, and then two single image posts a week. What you can do is you can actually create yourself content calendar of these first 30 days. And this is something I recommend you do because it's really annoying when you come to create content. What I do is I actually sit down on, well, today's or Sunday and I'm sitting down on creating all my content for the week. I'll sit down. I'll create seven days worth of content every single Sunday. So I don't know if to create it in the week or batch crayon contexts called batch creating content. I recommend you do the same because then you're not waking up every single day going, oh no, I haven't got a piece of content to create today. You need to think of an idea, I need to create it and then he needs to post that. You spend far too much time doing that. Whereas if you sit down on a specific day in batch, great, you get into that flow state and you can create a much better round of content for the week. So your content calendar, I recommend you just sit down one day and you type out 30 content ideas. The opener create for every single day, the first month. Wherever they're going to be a real wherever they're going to be a single image. What you're actually going to say, there's a fully script it, but just give yourself some bullet points so that when you do come to create it, you know what you need to talk about. Then ultimately when you come to create that piece of content is gonna be much more streamlined and you got to do it far, far quicker. So that's your 30-day content strategy for when you start. So hopefully that's given you a greater clarity and what you need to do, how you need to do it, and how you should review it going forward so that you can continue to create better and better content. 5. 30 Day Engagement Strategy: When it actually comes to building an audience on Instagram, attracting people to your page in general, you can't just expect people to stumble across your content and folio, especially when you're first starting out, you haven't gotten with the algorithm. No one knows who you are, no one knows what you do. You just can't expect people to find you. A very important thing to couple alongside your content strategy is to have an engagement strategy. Now a lot of people are going to find this incredibly tedious, incredibly boring, but it's part of the boring work. Part of the fundamentals you have to do early on in order to help you grow, be discovered. Now. And this is why it's important that when picking your niche, that you pick something that you enjoyed. Because if you enjoy it, you're going to like talking about it and if you're good at it, you're going to have a lot of things to talk about to a higher-quality were actually engaging with people you know what you're talking about and can assist and add further value. So I like to do is give myself 60 minutes a day, 16 minutes a day of engagement. A lot of people say you should do three hours of engagement a day and some people do. And ultimately, the more you engage, the more you are getting yourself out there. So the quick you're going to grow, but not everyone has three hours a day. We have full-time jobs. So it's important that we try and streamline this as much as possible and understand, okay, look, you should have an hour a day to engage on Instagram, especially if you split it up in the, we're gonna talk about in a minute, hour, a day of engagement. Let's talk about this stretchy. So as diamonds, the iPad, and show you what this our engagement per day strategy looks like. We have a 301515 splits, so 30 minutes, 15 minutes, 15 minutes. We need to find you need foreign 30 minutes in the morning, 15 minutes or lunch, Fifteen minutes in the evening. You can split it. You can do these in any order, no specific order needed. You can do the 15-minute one in the morning, 30 minutes of lunch or 30 minutes in the evening. 1515 split it however you want, but you cannot tell me you don't have a pair of our day. Probably spend an hour watching your favorite Netflix episode. You probably spend an hour scrolling through Tiktok or scrolling through social media. This is probably why even started this account in the first place. So let's talk about how are you going to split that our up this essentially three key elements. 30 minutes. The key one, especially when you're first starting out, this will change over time and I'm going to talk about that later. But when you're first starting out, we need to get into the community that we are joining the niche that you've picked. We have a community. You need to embed yourself within that community. You need to get other community members to know who you are without that. And if you don't have those other community members supporting you, the people that you actually want to teach further down the line won't trust you. They said, let's embed yourself into the community, gets some friends. Yeah, make some friends with other content creators. I really strongly recommend you do it because you will help each other grow your bounce ideas of each other. You share each other's content. And then you'll get shown to all the different potential customers or clients further down the line. So engaging with your community and all people are gonna say, how do I find these people? You name it. What I suggest you actually do is find some of the big creators in your niche. You'll see, you can probably see on the page here the light is part of the next step we're going to talk about. But then you can go into the people that follow them. The people that engage with them. Go into their comments section is that people that like their content, you name it. Then all you might need to do is click on one of the comments that is on their posts. Go over to that person's page and engage with a piece of their content or go on someone that likes their content and go over, engage with this. It's just embedding yourself into discrepancy, making these little engagements here and there and over time as you'd continue to do this every single day for the next 30 days, people will recognize who you are. People going to see you cropping up time and time again and see that you are genuinely trying, genuinely throwing yourself into this industry, throwing yourself into this nation if you know what, you all good at what you're doing, you enjoy it. You enjoy this process. And because you're good at it, you'll provide valuable feedback and valuable additions to the conversations that people were having within the comments section, which is really, really important. You want to spend 30 minutes a day just engaging with the community, embedding yourself within that community. Because down the line, these people really going to help you and you will probably just genuinely gain good friends from this process. So 30 minutes, that's the one you're going to spend the most time doing at the start. Now, for the next 15 minutes, engaging with these big creators, you should follow the big craters. You only need to find one of them to begin with. So we're gonna do is let's say your niche is marketing. You just need to type marketing into the search bar. And it will come up with a creator who is big within that niche. And you go onto their profile. On their profile there'll be like a little person. That's an awful more full attempt at drawing a person. But that's what that is. Let's do it like that. That's better. Then it will have a plus symbol. Next one, there's a little button next to the message button. We're gonna do is you're going to click on that. And what that's going to actually do is it's going to open the suggested for you tab. The suggested for you tab. It's gonna show a bunch of other creators. They're pretty big, most likely they're associated with the other big created you've just found. And they are going to be the biggest presences within the niche that you create content for. And these are the people that you should follow. You should be engaging with within these next 15 minutes. Because a lot of people are going to be engaging with these people. And they're gonna be going through and reading the comments section over and over again. And these people will post often because they've built large enough followings. And if you're following enough of these big craters and you're engaging with these people every single day. All of these other people that are engaged with them. And looking through their comment section, they're going to see showing up time and time and time and time again. Further, looking you go, who is this person? They might not click on new first-time round, but let's say that it was his passing. It engages with Gary visa, just a prime example, but it gets way too many comments, so I wouldn't recommend him but his name for the sake of doing it. It's passing podcasts on every single want to Gary these posts. Why? And then they're going to come through to you and they're going to go, oh, this person is pretty good. They talk about this niche. You can give them a follow. But some of your comments, if they're good enough, you add enough value to the piece of content that this person's posted could get pinned. And if this person has a large following and gets lots of engagement and they pin your comment. The top of the comments section. You will now in prime real estate for people coming through to your profile, actually seeing what you do, I'm following you. That's really important because this person could, that piece of content could reach 506070 thousand people. And if you are pinned is the top comment. That's 506070 thousand people that could potentially see your comment and come through to your profile depending on how much value you provide it. When you're commenting, don't just comment, Hey, great post or Hey, loved this. It's not going to work. Every once he's gonna send no fire emojis either genuinely provide added value to the piece of content that you're reading. If it's something about a topic that you know in great detail, provide forever values that go, hey, are particularly other point you mentioned about this. I've actually done some research on this topic and found that, hey, this mess. You providing further value greater depth. Because you're providing for a value in greater depth, the creator of that initial piece contents can look at and go all these comments actually really valuable for the rest of my audience. Let me pin it to the top so everyone sees it. And everyone else who's now seeing that you know what you're talking about in great details that they had come through to your agency. Oh, hang on a second. This person also creates a **** of a lot of content on this topic, this really interesting. So that's why engaging with big creators really important because you could get pinned comment, which are great potential for increased range. Doing that for 15 minutes. And then for the final 15 minutes of this hour, you should be responding to comments that have been replied to the comments you've left or responding to DMs that you've received. Again, you might not get many of these early on, but you'll get a few. And actually responding to engagement you may have received on your own content because you want to make sure that you are always responding to people, responding to your audience, engagement with your own ordinance, providing and building those relationships so that you are staying on top of things. So responding to comments, we can have Responding to DMs. Or you can even be sending out DMZ if you aren't getting DMZ at this point, responding to people's stories, interacting with people and haven't genuine conversations with people in the DMs because that's the main place you can be able to build relationships. So you can spend 15 minutes a day just responding to those DMZ or sending out DMZ. You're going to create greater and deeper relationships with people which is really important. Or responding to replies to comments that you've left already own content. Now, as I said, that should fit. Let's use 60 minutes, which is really, really simple. There's no reason why you shouldn't have those 60 minutes a day to do this, you should be able to find the 60 minutes. So that's how I want you to split it. Now over time. This is going to change over time. You're not gonna be wanting to spend 30 minutes actually engaging with the community or you may not be wanting to engage with a big reduction may become a big crater yourself. Now it's not important. It's very important. We still leave good engagement on all of these pieces of content. But you're going to come a point where 15 minutes probably not even going to be enough to respond to the amount of engagement you receive, the amount in temporary GMC received, these timings, shift them how you want, shift them to suit, you shift them to suit. How you find engagement being best for you. There's gonna be a new element that comes in further down the line as you begin to establish authority and grow your audience, you can not be wanted to spend some time engaging with potential clients. Really, really important one because it will be said We don't want this to just be a time-consuming hobby. We want to make money. If we can do that, we can actually engage with potential customer and client and build that relationship over time. That's why actually engagement with the community is very important as well. Because over time these people could be potential customers and clients. You want to build these relationships, but actually further down the line, spending some time engaging with potential customers and clients. It's really important because if you don't build a relationship with potential customers and clients, you're never going to have to sign them as customers or clients. Having an element of your engagement strategy tailored towards that specific group of individuals is important. But ultimately, I recommend you do this for 60 minutes a day. 60 minutes a day is a great place to start. At least if you've got more time, fantastic, The more you do, the more benefit you'll probably see for yourself. But minimum 60 minutes a day. And I split it between these in 301515 minutes splits because I want to make this as easy for you as possible. There's no reason you can't find 15 minutes every now and again, somebody who spent 15 minutes going to make a cup of tea, or if you're going on a walk at lunch, do the 30 minute engagement right then, just keep so busy Moshe walking. You're only gonna be listening to music or paying attention to where you're walking is pretty important as well. But that's besides the point. You should be spending an hour a day at least engaging and ultimately shove more than enough time to do that. Please implement that and start engaging. 6. Class Conclusion & Project: It does actually wrap up this Skillshare class on your 30-day Instagram strategy. I hope by actually consuming all of this, you understand what niche you need to pick, how to actually go about creating your Instagram profile itself, that content strategy for the first 30 days and how you're going to couple that with an effective engagement strategy. And that's pretty much it. You don't need to over-complicate things in this process, you need to simplify as much as possible, experiment it as much as possible, practice, as much as possible. So for the 30 days after, in the 30 days thereafter that you get better and better and better and better and better. So it's those first 30 days, you really want to spend experimenting and not really overthinking things too much and just enjoying. The first 30 days. Get into the process, get into the flow of creating the content. Get into the flow of engaging. Understand who you are, what you do, the type of content you create, so that you can best serve your audience in the long term and build that brand. And understand the outcome of these first 30 days is to practice, is to learn a little bit more about you. It's not to achieve thousand followers were In 2 thousand photos, is just to experiment and learn. So that after that, that's when you can begin getting, nailing down on that strategy. A little bit more understanding, okay, this content works a little bit better and needs to be posting at this time, I need to be designing my content in a certain way. You're gonna learn that over time and you're gonna get better. So these first 30 days, just get out there, get better. Create content every single day, post every single day, engage every single day. Make friends, embed yourself in the community, and enjoy the process. For your class project. I would love for you to go through every step and create your profile pic, your niche. I'll answer the questions. Create that profile. Then go about creating that 30-day content strategy and then mapping out how you're going to engage with people. But ultimately, I feel as if the most important thing is to just get that content strategy in place, so create that profile. But then the thing I'd love for you guys to show me that you've done is to create that spreadsheet that I was talking about, where you're actually going to write in the first 30 content ideas you're going to create content for so that I know you are actually taking action on this and you're actually going to go away and create those 30 pieces of content and know what you're going to create in the process. I want you to do is I want you to create pretty much a content calendar for the first 30 days, your Instagram profile and write down what you're gonna do every single day the way you're going to create it. So isn't it going to be a real, or is it gonna be a carousel? Just think of the titles of the ideas that every single post and what format you're going to create them in. What I want you to do, share that as your class projects so I can see and know that you are then taking action. If you want to show me at the end of 30 days where you're at and how you've done even better. This is a few different ways you can complete this class project. You can even create the strategy. At the end, you can submit another class project and show me, Hey, look, implemented the first 30 days. Here's what I got too. Here's how I practiced the outcome. Be really nice to see. But if you did enjoy this Skillshare class, I did just want to mention I am the host of the podcasts social media marketing school. And as of recording this, there are over 300 podcast episodes all about social media marketing for you to consume. So I'm gonna leave some links in the class description. So head over there and you'll find that can be found on pretty much any podcast platform. So just select your preferred listening platform and work your way through those 300 episodes. We've got any questions with regards to anything I've mentioned in this class, you can either reach out to me through the discussion point in this Skillshare class or just feel free to reach out to me on Instagram. My Instagram handle is the ethan bridge. Send me a DM on there and I'll begin. Let's get back to you. No matter what. That does, wrap up this Skillshare class. I have got a bunch of other Skillshare classes. Some of our Instagram, some of our copyrighting, you name it all things social media marketing. If you enjoyed this one, I love to see you in my other classes as well, but I do really hope you enjoyed this one and have a lovely rest of your day.