Building Relationships Through Email Marketing | Jessica Nevins | Skillshare

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Building Relationships Through Email Marketing

teacher avatar Jessica Nevins, Business Mentor | Marketing Strategist

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Lesson 1 - Welcome to the Course


    • 2.

      Lesson 2 - Leveraging You - the Power of Your Message


    • 3.

      Lesson 3 - Why Building Relationships Leads to Conversions


    • 4.

      Lesson 4 - Subject Lines - Getting Them to Open Your Email


    • 5.

      Lesson 5 - The 4 Most Effective Types of Emails to Send


    • 6.

      Lesson 6 - Creating a Compelling Automated Email Sequence


    • 7.

      Lesson 7 - Setting Up Your Automated Sequence


    • 8.

      Lesson 8 - Continuing Connection with Your Subscribers Through Regular Broadcasts


    • 9.

      Lesson 9 - In Conclusion


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About This Class

In this course you will learn:

- How to leverage the power of you and your brand with each email

- Understanding the psychology that leads to conversions

- Subject lines that increase your email open rates

- The 4 types of emails that create strong relationships with your subscribers and your list

- Effective email marketing automation tools and how to use them

- Keeping your subscribers coming back for more

Additional resources available:

20 High Converting Email Subject Lines FREE DOWNLOAD:

Check out my other course on Skillshare:  CONTENT THAT CONNECTS:

Get Response email marketing automation program:

Want a more personalized approach to your business or personal brand?  Contact me to learn more about private coaching, strategy sessions or consulting services HERE

Meet Your Teacher

Teacher Profile Image

Jessica Nevins

Business Mentor | Marketing Strategist


Hello, I'm Jessica, the messenger with moxie: a curator of copy, content and conversion, a marketing monetization maven, a purveyor of promotion... that's me. And it's been in my blood since the beginning. It fuels me and lights me up Every. Single. Day.

Spanning over two decades, my digital marketing, content, branding and campaign strategies have generated over 40 million dollars in online sales for my clients.

I'll show you how to mine the gold in your online presence, create digital influence and profitize the bottom line of your brand or business.

See full profile

Level: Beginner

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1. Lesson 1 - Welcome to the Course: Hey there. I'm Jessica Nevins, and welcome to building relationships through email marketing. I'm your teacher, and I will be guiding you through this course and before I get down to what will cover just a little bit of background about me. I have been in this marketing industry online for almost 20 years. I mean, we're talking way back to the Dark Ages. The Internet was very, very new on when email was very new, and I have been blessed with working with several Fortune 500 even 14 50 corporations and also several businesses start of businesses in building their email strategies and building their campaign strategies for marketing. I have made clients over $40 million in online sales through my strategy, efforts, and marketing is something in very digital of very passionate about his digital marketing digital strategies. So I am so excited to be here to share these proven tips with you throughout this course, so that you can really start building a relationship through your emails toe lead toe, larger conversions, which is ultimately why we're all here online, right? Provide value and provide conversion. So what we're going to cover and if you see me looking over to the side here is because I have my notes of what each lesson entails. So let me get started and lets you know what we're going to be covering. We're going to be leveraging you and the power of your unique message. Then we're going to dive into why building relationships leads toe better conversions. How to get your emails open. What does that look like? The four most effective types of e mails in a sequence. So that is a lesson just dedicated to looking at four very strategic types of e mails that you can use in a sequence. They can actually boost your relationship and actually boost your conversions and how to create a compelling email sequence with those four understanding, automation and how it works. Marketing automation, especially with email, is a very powerful tool that you can use to really skyrocket your business and take your profits to the next level. One of my favorite sayings is strategized and profit ties, right? What Continuing a connection with your subscribers looks like going forward. We're going to get into that and and leave you with tools that you can take from this course out into the real world and apply them and start seeing results. If you start applying them, you'll start seeing those results over time grow and grow and grow, sometimes with some students of mine. Before I have seen dramatic results that happened quite quickly, so that is a possibility here. Now, make sure to follow my profile here on skill share. Write a review as you go through this course, and maybe once you finish this course, write a review, share it out. If you know someone that could really get a lot out of this content, then please share it along. If they can benefit from this content, share this course with them, invite them into the course, and then you guys can have a buddy system and work on it together. Now, as we go forward, you're going to be posting your projects into the project gallery and from there will be able to review them. So I really want you to participate into this. You're making a really awesome amount of time and effort for this course, and I want to acknowledge you for that. I want to acknowledge you. First of all, for enrolling in this course. It shows your dedication to growing and toe learning and to expanding. Whether you're an intra preneurs in an organization and you're helping to affect change in a positive way with marking in your organization. Or if you're an entrepreneur or a small business owner that really wants to take your sales and your profits to the next level and really wants to expand that email relationship, I want to acknowledge all of you for enrolling in the course. First of all. Secondly, for taking the time to invest into this course for taking me for putting your effort and your focus into the content. I know it might not seem like much, but it is a lot in the grand scheme of things. So my acknowledgements to you great job for signing up and just stay with it. If it any point you feel like you're getting kind of lust or you're feeling that it's not jelling, just take a step back, take a breath, let it sink in and then go back to it. All right. You have got this. You got this. So I look forward, Teoh, guiding you through this process and sharing these proven tools with you. Welcome to the course. I'm so happy you're here 2. Lesson 2 - Leveraging You - the Power of Your Message: welcome to lessen to. We're going to be talking about leveraging you the power of your message. Now when I say you don't be alarmed if you're working with a brand or you're working at a company in your thinking, snatches this just for an individual person. No, it's for brands, and it is for you. So regardless of whether you're working with a brand or you're working as a solo pron your or your working as a small business, this is all relevant to you, and I will show you how, as we walk through. This is more about establishing the power in your message, regardless of whether that's you directly as a personality or whether that is a brand. So let's get started leveraging you the secret sauce to standing out in every inbox. Well, there it is right there. It's you, it's you. And here's why. Why does this work in a crowded marketplace? Authenticity. I want you to think of some of the most established brands out there and how you have learned through seeing their messages, seeing their e mails, if that if you're on your feet on their email list, whatever it make the you've seen out there in the marketplace, just consistency and authenticity. You see them really sharing their brand in a way that's very authentic. Maybe you've also seen some solo preneurs out there. Or maybe you're a coach or a speaker or writer and you're sharing yourself out there and you're realizing that other coaches are are other writers or whoever it might be, are doing a great job, and you're wondering, How are they doing that? Why do I feel so drawn in every time there speaking? Chances are they're being very authentic to who they are and the brand that they're representing. So authenticity. Although it might just be a buzzword in your thinking that near heads, it actually goes much deeper than that authenticity in all of your messaging, and that includes emails. I'm talking messaging by e mails tweets host son Facebook Post on instagram posts on Resist authenticity in all of your messaging creates tremendous leverage because there's only one you whether that's you personally or whether that's you as a brand, there might be some similarities with other brands. There might be some similarities with others in your field, but there is truly Onley one you. And here's a quotable for you. The more you can communicate your unique value in your unique presence to the marketplace, some more relevance. Visibility you gain and feel free to quote sat out to tweet it out. What to do is to do whatever you'd like with that and share it out there. And please, if you would credit me too. It's now, the more you can communicate that unique value and whatever that value might be. Maybe you're a brilliant wizard in the finance department, and you're a financial planner, and you can really help your clients to maximize their wealth. Or maybe your health coach and you can help your clients gain more energy, gain more wellness, feel better about themselves, ate more healthy and enjoy a much higher quality of life. Those are unique values, and let's not forget about your unique presence. Like I said, there's only one you and that's more of an energy that's more of understanding what is so unique, what is so exciting and different, that presence that you have that you are contributing to the world that you're contributing online, or that you're contributing to the corporation that you work for or that you're contributing, contributing to your own business. When you share all of that with the marketplace, you gain not only visibility but relevance, visibility, relevant visibility. And when you're relevant, you start getting attention from subscribers from an audience, and that leads to conversions. Showing up riel and unfiltered can work in your favor. Now I know there's a lot of you out there that have probably seen some over produced videos or videos that it just seems so perfect of people on YouTube. And you've also seen some probably some photos who could have been very Photoshopped. When you see those things, does that come off Israel and unfiltered to you? It probably doesn't. And so there is a subconscious note going on there that I don't I don't know if I really buy into this, however, think about videos or photos that you know are riel. Maybe they're raw. Maybe they're uncut. Maybe someone is gold enough to be completely unfiltered in what they're saying. There is an element and energy Ah, vibe off authenticity in real. This in that that is very attractive and also helps to establish trust. It helps your audience feel more safe with what you're presenting. It actually opens them up sub consciously, to your message, whatever that may be. Your audience will see you as a real person, not a copycat of what everyone else is doing, and that is highly advantageous. So let's review. Marketing is simply effective. Targeted communication with your audience. This is how we're building relationships. Their email right is through email, marketing targeted communication with your audience. I want you to just take that in for a minute. Think about that. What do we mean? Spies targeted? What do we mean by targeted? Well, this is where I'm going to leave you for this lesson, and we're going to talk about what we mean by targeted in the next lesson. So I'll see there. 3. Lesson 3 - Why Building Relationships Leads to Conversions: Welcome back to lesson three. So if you'll remember at the end of lesson to I left you with the question, what do we mean by targeted? So that's what we're going to be talking about here in this lesson. Why building relationships leads to conversions. So when you take the time to understand your audience, you're well aware of their pain points. So you may be thinking right now, wait a minute, hold up. I thought we were talking about We're gonna answer that question. What do we mean by targeted? This is what we mean by targeted by targeted. We mean that you're taking the time to understand your audience when you understand what your audience is struggling with, what is causing them pain in their life, in their experience, in their day, in their finances, in their health, whatever it might be when you're were well aware of that, you can create more targeted communications and solutions for them. Let's go a step further and take a look at house. This ties in with building relationships. These pain points I mentioned are really key pain points are absolutely key. Are keys to creating empathy with your audience empathy, being able to walk in their shoes, being able to understand where they've been. Maybe for some of you out there that are coaches or their consultants. Maybe you've been somewhere. Maybe, for example, you're a fitness coach. Maybe once upon a time, you were not as fit and you went through your fitness journey, and now you are fit your maybe a bodybuilder or a personal trainer and you have a story and you can remember back toe when things weren't working. You can remember back to when you were experiencing those pain points, and you get when you speak to that, you're tapping into empathy. When you can tap into empathy and get the audience connected through that, it's very, very powerful. Empathy allows you to create a connection and then subsequently provide ah solution. As you do this, it builds trust over time with consistency. And let me just put a real big emphasis on consistency. Here. Consistency is so important over time, with consistency in your message in your email, trust builds and this leads to conversion. Now you might be saying, What do you mean exactly? By conversion, do you mean sales? Do you mean people opting into my list. Do you mean people coming to my website and, you know, converting. Taking some kind of action on my web page, all of the above. It depends on what type of conversion that you want to get that you're looking for that has different strategies attached to them. But overall, the commonality two conversion is consistency with messaging and getting that know, like and trust factor that trust building that trust, this is what leads to conversion. This may look like someone buying your product or someone taking you up on an offer that you're presenting them like a free report or a discovery call. Ultimately, you want to show up in their world as a trusted as visor ah solutions provider that they can depend on. So I want you to think about that. Just take a minute to brainstorm. What are those solutions you can provide? Take a look at some of the strongest relationships in your life. How did you build trust in those relationships? Take a look at that just really quick. We're going to get a little deeper into that later on. But for now, just keep that tucked away. Now we're going to go back to what we talked about a little bit here in lesson to about being authentic. When you're being authentic, your integrity will come through. It'll shine right through and the likelihood of your audience converting more than once increases. We often hear in sales that it's much easier to get conversions with your existing customers than it is to get a conversion from a new customer. This is no different. It's because they know like and trust factor has already been established. They've already purchased your product or your service or have downloaded your free report or whatever it is and are in communication with you. And they understand that you are meeting their pain point that you're a trusted advisor, that you are providing them with a solution. This is deepens that integrity on your end. They see you as someone that is aligned and integrity, and this increases their likelihood of converting more. So let's review empathy and consistency with your audience in your messaging. Whatever format that is like a said, it could be email. It could be a tweet. It could be ah, post on Facebook or Instagram. Arlington it could be an instant message. They're all forms of targeted communication that leads to conversion and what's targeted communication again. Targeted communication is being able to speak a relevant language with your audience that they will understand that we'll meet there, need that will absolutely sit in a space with them where they're able to connect to it, where they're able to see you as a trusted advisor, where when they read a message from you, they say, Oh, my gosh, did they just read my mind? And that's exactly what you want that builds your know like and trust factor that ultimately leads to conversions. So you may be thinking at this point, so this is great, but how do I get them to open my emails? Well, we're going to cover that, So follow me to the next lesson and we'll learn how 4. Lesson 4 - Subject Lines - Getting Them to Open Your Email: Welcome to Lesson four. Now, at the end of the last lesson we were talking about, how do we get them to open the email subject lines? That's where we're going in this lesson. How do we get them to open your email? Opening up that email? What does it take? It takes curiosity. So how do we evoke curiosity in her audience? A good subject line evokes curiosity in the receiver. This compels them toe Open up your email alone with curiosity. Subject lines are best when they're simple, direct in short, think about it. Have you ever seen a long subject line? And even if he did, were you super excited to open that? You know, probably not. I'm gonna bet money on that one. So you want to make sure that they're simple, direct and short. Now we want to stay away from something that I call click bait terms such as Free bonus, limited offer. Well, we see these quite frequently in our in boxes. Many turn a deaf ear because their inboxes are crammed with them. Or either that or your spam filter has bumped them into the junk box that frequently happens. Click bait won't serve you in the long run, so avoid using these terms and a subject line. Now let's go back to less and three. For a moment. When we talked about empathy in connection, think back to an email you received recently that really connected with you. Chances are there was something in that subject line that made you curious enough. Toe open that email. Maybe it was conversational. Maybe it really hit home. Maybe you like the emoji they used. And, yes, emojis are very effective in subject lines. They are. Now, let's take a look at some examples I've put together for you. Some examples here for you. The big question. Did you receive it? And the award for best blank fill in the blank goes to now I'm gonna break these down just briefly. The big question that really evokes curiosity, cause when people get that subject line, they think, Well, what does this big question, huh? Now, did you receive? It is great to use if you've given them some kind of free report or some kind of free gift or something along those lines. And it can also be great as a preemptive measure when you have a Shopify store, let's say and you want to offer a coupon, they'll get curious and they want to open that email. And then within that email, you can say something like, Here's a great coupon for you to use and we can get into the structure of e mails and the content in the format a little later on in this course and the reward for best whatever you want to put their goes to whatever is relevant to your brand, whatever is relevant to you and your audience, that's what's going to go into the blank. But it can make it really fun, and it can make it very curious and exciting for the person that gets this subject line. So those are just a few examples for you, and I want to invite you to download my free list of 20 of the most highly converting email subject lines, and this is something I've compiled over my 20 years over 20 years of research in email, marketing and email campaign strategy. So if you like to download that free resource that you can find the link in the class description, you can also find it in the class project. Now it's in the class description area. You should be able to find it there and be able to click on that link and download it. So let's review What have we learned about subject lines here? Curiosity is a superpower When it comes to subject lines. Keeping your subject lines short in conversational boosts your open rate. And now that you have them opening your email, how do you get them urinating? Your email s? Oh, yes, that is where we're going. We're going to be taking a look at that in lesson number five. I'll see you there. 5. Lesson 5 - The 4 Most Effective Types of Emails to Send: welcome to lessen. Five. If you'll remember from the last lesson we were talking about getting them to read Dream Ill. Now that they've opened your email from having a really evoking awesome subject line, how do we get them to read the email and really have them get some value out of that email ? So in this lesson, we're going to talk about the emails to send on the four most effective types of emails that you can use. There are four specific types of e mails that you can use in order to increase engagement in conversation with your audience and with your subscribers. Now, what are these four types? Here are the four types. We've got the introduction. We've got the value add. We've got story time and we've got the promo. But before we get into the four types and what entails each type, there's something else really important that we need to cover. It's called an open luke. So what is an open loop? Open loops are an engagement mechanism. Open loops and action look like this. They create anticipation for the next email in the Siri's, they can establish trust. They could increase open rates going forward. They leave your subscriber wanting more. So for an example, something an open loop would be. Something like this in an open loop usually occurs toward the end of the email. Might be the last line in the email before you close out the email, or it might be in a p s. Okay, and it might say something like this in my next email. I'll share this crazy tip to increase your productivity by 100%. You'll be amazed when you learn what it is. Look for my next email with this tip. So in this particular example, we're talking about increasing your productivity. But you can talk about sharing some kind of valuable tip. You can talk about sharing some little known fact, whatever it is, some secret, whatever it is something that your audience your subscriber, will find very appealing. That is the objective of the open loop. What it does is it keeps them intrigue and waiting for your next email. Now let's look at the four types of emails, and we're going to start with the 1st 1 which is the introduction email. You've heard the old adage. You only get one chance to make a good first impression. It's the same with email. Okay, your introduction email, the first email they ever get from you establishes that first impression. It sets the tone. It's important that you start building your relationship with them from that first email from that introduction, this looks like a welcome email. It delivers on a promise. So if you've offered a free gift, didn't make sure to talk about that in your email. It's the inception point for building on a relationship with this subscriber with this member of your audience. This is where you show them a little more about you. This is where you start to warm them up to who you are and what you're about. Now we're going to get into formatting a little later, but I will tell you that this isn't about writing a long email. This is about starting ah, conversation, much like you do when meeting someone for the first time. You don't immediately launch into telling them your life story. You start small and you add on your first email should be the same way. Succinct and welcoming with a little tie in tow. What's coming that's that open loop, right? This dangling the carrot is the open, looping, and that will lead you in to the next email, which is called the value. Add the value. Add email can be extremely effective and establishing your know like and trust factor. We talked a little bit about creating that relationship in your introduction. Email. In the value Add email. You want to bring in a little known fact or some type of valuable information that will really provide something something really desirable. Meet a need. Provide a solution to your subscriber. This looks like relevant information that would create a positive impact. This looks like maybe inspiring them for more task for more knowledge. Ultimately, you want to leave them better off after reading your email than when they started. You want a leverage that value that only you can provide so you can start building a relationship of trust and recognition. Value at emails provide massive value. They offer relevant information that's totally desirable to the subscriber. Once again, remember in less than one how we talked about pain points worked Lesson. Sorry lesson to listen to you. We talked about pain points. If you look at what's on the opposite side of a pain point. It's a solution. Maybe it's just a tip that offers relevant information that's desirable. That will actually give that subscriber a solution. Value added emails also create a positive impact, and they leverage your unique contribution. So they're really highlighting your solution provider, your trusted adviser position and establishing you're know like and trust factor, which is really important. Once again, you'll want to keep this short and sweet. It's a little longer than welcome email, but not so long that they won't want to open another email from you. Okay? And what, once again, we'll get him to format a little later on in this lesson. Now the next email in the sequence is your story. Time email. I like to call it story Time email instead of just story story. Time just sounds more fun, because who doesn't love a good story? Your subscribers are no different. It's much easier for them to relate to you when they feel they can understand that there's a real person behind that screen sharing their story. Sharing your authentic story has tremendous impact on your audience as it solidifies empathy and connection. How many times have you read a story and identified with it, or deeply felt something when you read it? Your story? Emails conduce just that for your audience. For your subscribers, the beauty of story emails is that they can be a little longer in format. Once again. Don't go crazy. Keep in mind that you don't want to have them scrolling over and over and over. You can deliver a story in a few paragraphs. It is dynamic and impactful. This looks like pouring yourself into that email in a way that they can feel your experience and connect with it. You really want to evoke relatability. You want to make sure they can relate to you. That's capitalizing on that rial factor. That authenticity that we talked about in lesson to is built on the relationship established in value. Had email builds on the relationship established in in the value at email, solidifies, empathy and connection increases your know like and trust factor. So as you're seeing as we keep on going forward, eight email builds on the next email and you're building a know like and trust factor, one on top of the other And, as you know, as you build on anything and you're creating a foundation, you get a more and more solid foundation, and you want that know, like and trust factor to continue to grow that is only going to serve you in the end. So where do we go from the story? Time? Email. We go to the promo email. This one's pretty self explanatory. Your promo email is all about promoting your product or your service. Maybe it's an affiliate offer or discovery call, regardless of what it is. When you get to the fourth email in your sequence, your subscribers are primed, and they're more likely to embrace an offer you present to them. Now let's be clear that the promo email is not intended to be Sales E. It's intended to create an invitation toe, learn more and drive them to a product page, a seal's page or a scheduling option. If you're offering a discovery call, the focus is on benefits that they could receive with the aim of providing massive value to them in the process. A promo email promotes your product, focuses on the benefits that they can receive, creates an invitation toe learn more, and by this time your subscribers are more open to purchasing from you, because there is a more established know like and trust factor, and this is really, really key. And here's a quotable for you. The approach toward composing messaging should be with the reader in mind right as you would in a conversation with a friend. And you might be thinking, While that sounds a little casual, sometimes casual is good. It creates an air of relatability, which is exactly what you want. And let's review when these four email types are used in succession, along with open loops, you'll build a solid relationship with your subscribers. So now that we know what the four types of e mails are, what formats work best? You heard me talk a little bit about formatting than that We get to that later, right? What's the most effective way to get them out there? Well, that's what the next lesson is for. So follow me over there. I'll see you then 6. Lesson 6 - Creating a Compelling Automated Email Sequence: welcome to lessen six automation in this lesson, we're going to create a compelling automated email sequence. I'm going to show you what this entails, so let's get started. We're going to put it all together. How do we format each email and get them out there? E mail formatting. Let's talk about length first. As we learned about the four emails in less than five, it's timeto understand their formatting, first of all, and then we're going to put them together in a sequence and figure out how that looks first in a lesson. And then I'm going to demonstrate it later on another lesson. Okay, so let's get started with email formatting with length of formatting. I mentioned a little bit about length in the previous lesson. Ideally, you want your longer form e mails to be a maximum of six or seven paragraphs, so that would be a story email, for example, storytime email and for short form emails. So something like the other three your introduction, email or a value add email, or maybe even a promo email. You'll want to keep those to a maximum of three paragraphs. Okay, so that's what I mean by short form is something like promo or something like introduction , maybe something like value add. Although value add, you could probably straddle the line a little bit there and maybe be in that gray zone between the short form in the long form. Now it's important to note that we're not talking about long paragraphs. Studies have proven that a certain format not only provides better visual flow for the reader, but also helps them to take in and retain the information. This format is using 2 to 3 sentences in each paragraph and then moving on to the next paragraph and so on. So we want to keep the visual flow easy to read and bite size pieces. So that's what I mean by the 2 to 3 sentences in each paragraph. And then you put in another space before you get to the next paragraph. We don't want big blocks of text. I want you to think about some of those e mails that you might be receiving that are just big blocks of text, and they're so long. I don't know about you, but I tend to close out of those emails and sometimes even delete him I just won't read him . They're just way too long for me. However, the emails that are broken up and they are, they have a nice visual flow, and they're an easy to read bite size pieces. I will gladly read those because it's easy for me to ascertain the value that's being presented, and that's really the purpose office. So what about sequence when we're talking about the formatting of how these emails go together in a sequence? This is what it looks like. It starts with your introduction email. Okay, now the introduction email will look something like an auto responder. It's an automated email that goes out the minutes. Someone take some kind of action, whether it's opting in to your funnel, whether it's purchasing from your store or whether it's enquiring about a scheduling, an appointment or a discovery call that will trigger your introduction email, which is essentially a welcoming. Then the following email is a value added email. Following the value at is the story email, and then we get to the promo email. So why this sequence? As you can see, they all build one on the other, and the reason we're building that is to establish trust is to establish that no like interest factor. That's why they're format it this way. And that's why the sequence exists this way. These emails air typically one day apart in a sequence. So when your introduction email fires off, they're not going to get your value. Add email until the following day. There's the story. Email will be the day after that, and then the promo email will be the day after that. So ultimately that looks like a promo. Email going out three days after your initial introduction. Email. Now these sequences can be extended to run for seven days or even 10 days, depending on the length of the campaign that you're running. This looks like inserting additional promo emails. Value add emails or story emails, depending on what's needed for your individual email campaign. Now let's review. Creating a compelling automated sequence makes emails more readable and streamlined for a better subscriber experience. Overall, this keeps them on your list. This keeps them engaged. This keeps them wanting to continue toe, learn more from you, and ultimately this leads to conversions over time. So it's really important that you make these e mails engaging in readable and streamlined for them. So how do we set up this automation? How do we set up this auto responder so that it triggers when someone takes an action? How do we do that? Well, we are going to take a look at this in the next lesson, and I will be actually showing you through this Ah, popular email marketing platform how to create an automated sequence. So I will see in the next lesson where I'm going to personally take you through it. 7. Lesson 7 - Setting Up Your Automated Sequence: welcome to a lesson seven. As I mentioned in less than six, we were talking about putting the sequence into an email marketing platform that can automate that sequence for you so that when someone subscribes to your list, however they do that, whether that's they buy something from your store. Or maybe you have an opt in page or a landing page where they can opt in for something, you're offering them something free or whether they are opting in somewhere else. Regardless, what you can dio is you can tie that list with an auto responders so that it fires immediately, meaning that when they sign up immediately, it triggers and I'm using get response. And if you're interested in using get get response yourself and you're looking for an email marketing platform that works really well, there is a link for you, and I believe that you can get a $30 credit for signing up so you will find that link in the class project area. I also believe it's in the class description area under additional resource is so you can access it there. So let's get started now I'm using get response as an example for you here, But you might be using another program, like mail chimp or, uh, a Weber or several others. Constant contact. There are lots of different platforms out there. All of them are fairly similar. But I'm just going to demonstrate this for you and get response. Okay, so you're going to go first to email marketing. So you go into email marketing and see how it says manage newsletters. Well, we don't want a newsletter here. What we want to create is an auto responder. So we're going to go here to manage auto responders, okay? And we're going to create a new one now. Auto responder name. So let's just call this my new automation, Siri's. And when does it start? Well, what you're going to do is you wanted to go out immediately. So you're going to start it on day zero. And did you see how it changes to immediately? And what we're going to do is we're going to use the tester list, so you select your list, so that list you can create when you get in to get response or into your email program and name your list, whatever it is, that's tied with your store or that's tied with your opt in with its your landing page. Maybe you use lead pages. Or maybe you have a funnel on click funnels. You can name the list based on that, and then notice how it says immediately. Okay, and we want to leave. All of these checked because when someone ops in, they might opt in in the middle of the night on a Saturday. We don't want to limit that, so make sure that all of these air checked and then you're going to click. Create new email. No, this is going to take us to the settings. So in the message name, maybe we'll call this introduction and then in the subject line, here's the meditation I promised. Let's just put complimentary, and then the next step, we go to templates. Now I would suggest keeping it simple. My studies have shown in all of the years that I've worked with email campaigns that unless you have a really established brand that is well known in the market place, you can do something like this. But if you're just starting out and you really want to build our relationship based on the value that you're providing within the email, I might suggest keeping it really simple and not using a header. So here is an example. And I want you to take a look at this for the formatting. Okay, This talks about a meditation that another one of my clients is providing. Okay. And this was an email that I created for them. So here's the introduction notice. I didn't go with personalization, and there's no eat. Personalization can work, and it also can be a deterrent. So it's up to you whether or not you want to use it. But I want you to notice the format here where I give them steps and notice two sentences, space, two sentences space. So it breaks up the visual flow, and then I have my name on it for this particular one. Okay? And I have a PS and then also see right here we've got the open loop. Look for my email tomorrow for a special surprise gift to help you create the life of your dreams and turn your life all the way up. So that is the open loop. So they know to expect an email the following day. So you would be putting your content in here once you have the content exactly how you want it. And if it's a welcome email and you have offered them a free gift you're wanting, you're going to want to give them the link to download that. Then you go to the next step and in the next step, this creates your auto responders. So this has already put in. It's filled in all the things that we filled out when we initially created the auto responders. So it's called my auto responder Siri's tester list. On Day zero. It's the introduction email, So when we hit, save and publish, you'll find it right here and notice it's turned on. So when I link this up with my funnel, or when I link this up with a landing page or I link it up with my store and choose Thea pro PRI it list, it will automatically send immediately. Now, see you. You can see that I have other emails in sequences here, so look how I name them all. 1234 This particular sequence has seven in it. Okay, so what? She'll dio and I want you to take a look here in these emails. So this is a welcome email, so see it sends immediately, and then you'll find the email to the following day, so you're going to start with zero and then you're going to go. 1234 56 So this last email in the Siri's sins six days after the original email, the welcome email, the introduction email went out. So that is how you can create auto responders in get response. And then I just want to show you something really quick to create a list. You know how I showed you the list? In the beginning, I created the tester list for all of you to see what she'll do to create a list of your own is you can enter your listening here and then you can create it, and what you'll do is you'll be filling in the email address that it's from, and whatever other fields air in there and establishing it. And then you can tie that with your auto responder like we did when we were creating it in the autos responders area. Okay, so that is a little bit of a walk through for you within get response. You'll find that if you're using another email marketing platform that they're very similar in the way that they do this. So I encourage you to play around with us a little bit when you get to your class project area, and I know you can do it. Even if you're looking at this and say, You know, my gosh just seems a little overwhelming Just take it bit by bit if you need to stop this video and taken action and go back to it than do that but just take this a little bit by a little bit and you will get there. 8. Lesson 8 - Continuing Connection with Your Subscribers Through Regular Broadcasts: Welcome toe. Lesson eight. Continuing connection with your subscribers through broadcast emails. Now, beyond the first automated sequence are something called broadcast e mails. So what is a broadcast email. Why is it different than an auto responder broadcast C. Mills. They present a newsletter. Feel I want you to think update on it, you know, giving you sending an update out to your list. They're generally sent weekly, so maybe they're sent every Monday at 8 a.m. Or maybe they're sent every Wednesday. They're a touch point to continue the email relationship with your subscriber. They use three of the four types of e mails that you've learned about, but we do not use the introduction email in a broadcast email in. Here's why is when they've gone through your automated sequence, you've already established yourself. You've You've given them a welcome email already. There is no need to continue to do that again, so you're just going to continue to build the relationship. So that's why you're able to use the other three types of emails the value add email, the story, time email and the promo email. Broadcasting mills can be created and automated to send weekly for months. You can set it and forget it. You can set it for maybe four weeks of emails. Maybe you get a creative spurt and you write four different emails for those four weeks. Then you're done for the month. All you have to do is come back the following month, and I've known others and clients, actually, that we've done work for that. We've written automated weekly updates for up to six months, so it is a possibility. And that's why automation is so powerful is you don't only have to do it with your your auto responder sequence, which is the sequence where you're introducing yourself to your list and introducing them to those four emails or maybe going all the way up to seven or 10. But beyond that, when you get into broadcast emails, you can really just schedule those out as long as you want. You can schedule them in your email marketing software. That's what I'm talking about was set it and forget it with each broadcast email. The relationship with your subscriber can be deepened. You can continue the conversation and encourage engagement. Now the form out of a broadcast email is the same as you learned in less than six. Here's a reminder for you. You want to leverage the power of the open loop to remember the open loop how we talked about the open loop earlier on. You want a lover to the power of the open loop and all of your broadcast emails to keep your subscriber anticipating your next eagle that keeps them engaged. So let's review broadcast emails are a great way to stay top of mind with their subscriber and stay relevant in their in box. So where do we go from here? It's time to take action. You only have one lesson left. Its lesson Number nine, and it's a short one. Once you finish with lesson number eight, it's time to take action, head on over to the Project Gallery and complete your assignment. After you watch Lesson nine, then get your automated sequence in motion and share it with us. 9. Lesson 9 - In Conclusion: Hey there, Jessica again and congratulations. You made it through the process. You made it through this course. Now, what is it about the course that really stood out to you? What gave you that? Ah ha moment. I would love to hear about it. So please feel free to post your review. Make sure you do that. And also, if you found that there's some little golden Megan's in here that you have a friend or maybe a colleague or someone else, you know, that could really benefit from it. Then share this course with them, let them know about it, invite them to take a look, and then also make sure that you give yourself a big pat from the back for taking the time you've invested time you've invested maybe a little bit of money and you've definitely invested effort. So I really want you to take a moment to give yourself a little pat on the back and a pat on the back coming for me as your guide and your teacher during this process to and doing all the work. I commend each and every one of you. And once again, thank you for taking the time and spending the time with this course. It has been my absolute pleasure to guide you through the process I.