Build Your Global Personal Brand from Scratch

1. Your Global Brand Starts Here: Let’s Build It Together: Introduction. Welcome to the journey. Enter Video, create your global personal brand step by step for entrepreneurs. Let's open our presentation. Welcome. I'm so glad you are here. This course is designed for one purpose to help you build a personal global brand that works across border professionally, culturally, and digitally. If you have ever felt that your skills, story or business don't quite translate on the global stage or that you are being overlooked despite your value, this course is for you. So let's share screen here the presentation. Why the court matters? Today worlds is more connected than ever before. We live in bordless digital economy where your next client, collaborator or investor might come from completely different continent. But either truth, many brilliant professionals are still branding themselves like 2010, generic, outdated or too local. What you need now is a strategic personal brand that reflect your global mindset. Communicates your real value and position you as a trusted expert no matter where you are based. This course is not just about faking it or becoming Internet famous. It's about clarity, trust, visibility, and long term opportunity. Who is this core force? This course is built for remote workers and digital nomad entrepreneurs being building global offers or startups, creatives or consultants who serve international clients, career changers who want to reposition themselves globally. Anyone serious about future proving their repetition and income ever changing world. Whatever you just starting out or evolving your brand to fit new market, you will get practical frameworks and mindsets tool to build a brand that uniquely you, but effectively could be used everywhere. How this course works. Here what you can expect a structured roadmap from identity to strategy to execution. Simple exercises to clarify your brand message, global ready examples, tools and framework. Optional projects to apply your learning as you go. Downloadable resources guide you after the course. This course is divided into short, actionable chapters. You can pinge it or take it step by step, applying what's fit, generally, depending on what state you are right now. Your first step, before we begin Chapter one, here is a simple mindset shift. Start thinking of yourself, not just at the job title of the service provider, but at a global asset. Voice, a story, a mission that deserves to be known and trusted. You personal brand, it's not the side product, it's the foundation of your freedom, your influence, and long term success. Ready to begin. Let's dive into Chapter one. We will explore what personal branding really means in today global world. Let's get started. 2. Chapter 1: What Is a Global Personal Brand?: Welcome to Chapter one. What is a global personal brand. Let's share our presentation. Let's explore what a personal brand is and why it's matter in the global content. We'll dive into different subjects, and if you have ever felt invisible online, unsure how to introduce yourself or confused about what your brand should look like and sound like, you're not alone. This happened to many people, including me in this chapter, we are going to unpack what personal brand really is, why it's more important than ever, and how you can begin shaping you for global audience. Grab your notebook and let's get started. What is personal brand? Let's start with a simple definition. Your personal brand is the way people preserve you when they are not in the room. For example, in the story, people tell what stories people tells about you. The emotion you name triggers, the value people believe you offer. It's not just your resume, your logo, or Lingdn headline. It's include the following. The words use, the problem you solve, the tone of your message, your digital footprint, your story, your repetition. For example, my name is Mohammed Abhana. It's a little bit complicated name. I come up with a nickname. I prefer people to call me, especially who don't understand Arabic or know how to pronounce our name. I say to call me Mo Mo is short name for Mohammed and it's very easy to pronounce, and it's not easy to forget. Whether you are aware of it or not, you already have a brand. The question is is it intentional? Your personal brand is not about pretending to be something you are not, it's about getting clear who you are, consistent what you're doing to show up. Why you need to go global with your brand. Now let's talk about the global part. I mean, how I'm not Caola, I'm not Pepsi. I'm not a global brand. Why I need you have a global brand? You might be wondering, do I really need to have a personal global brand or even if you just touted? Yes, and here is why. We live in borders ward. You you could be now in Dubai and and Atlantic, California and you could be from Pakistan and get invited to speak in an event to Berlin. Opportunities today are not limited by locations, they are filtered by perspicton. For example, going global with your brand means you communicate in a way that works across cultures. Whatever your background, the culture, you'll be able to communicate a method. You show up in places that international clients or partners are already looking. You avoid limiting yourself to single market, language, or mindset. A global personal brand opens more door and more freedom than you ever expect. What's the five elements of a strong global brand? Let's break them down the five key elements of powerful personal brand that work globally. First of all, is clarity. Can someone understand who you are and what you do in 10 seconds or less? I mean, I have almost 50 k followers and Link it in and sometimes I go to many places or events. I've never been to this place before and people recognize me instantly. Whenever I see my name or I see my brand or even before I talk, people say, Yeah, I've seen you and Link, you are the guy who doing X Y and Z. That's the same thing. You have to be clear. You value is simple and jargon free. Don't try to use information which is very complicated, people not understand. Your value is obvious. You brand is not trying to be everything to everyone. Second thing is about an award of filters and fakes, authenticity stand out. This doesn't mean oversharing. It means showing that you are who you are constantly. Revelance. Your message should speak to a need or desire your audience already have. For example, instead of saying, I'm content specialist, say, I help startups create stories that attract investment. That's more relevant than say, I'm a content specialist. 99 of normal individuals will not understand just the word content specialist, but they will understand I help startups create stories that attract investment. You focus on startup mostly and you help them to create a message that create investment, attract investment. And trust, how to build trust in a global world. People need to trust your expertise before they trust your offer. Use social proof, case studies, testimonials, and constant presence and also Bad cost. Try to show your expertise without scripts, without books, just talk and your experience will be shown instantly. Number five is about global sensitivity. Be aware of how your tone, language, and style are received across different cultures. Avoid you can say avoid information that don't translate. Keep your tone clear and professional but human. Try to connect as much as possible with many audience as big as possible. That will make or break your global brand. Next section here, your brand is a story, it's not statement. Let me say this clearly. Your brand is not your title, your brand is your transformation story. People don't connect with your job. I'm a lawyer. Sometimes when I introduce myself as a lawyer, people doesn't shy. But I have things, an entrepreneur, an investor, online content creator, I'm a brand strategist, I'm a tax advisor, so they connect with your journey. For example, instead of saying that I'm a lawyer can say, I used to be, I switch my business, I switch my career before for something else to a lawyer. That's an interesting story. Here a simple three part storytelling framework for your brand. The before, where were you? What problem are you trying to solve? The breakthrough, what change? What did you learn or create? Then the after, what did you help others or do as a result? It's like a story before, Break through and then after. You destroy it to introduce yourself any bias, Broadcast interviews, pitches, or even your website. Tools that support your global brand. Here a few platforms that can help you build and showcase your brand. The most important and most trusted one is linked in. It's best for credibility, networking, and authority. When you have authority about domain and expertise and you keep showing up and you keep sharing information, videos, and content about what you know and how you build, that will give you credibility. Cava for brand visuals, temples and social posts. This is used to be like tools to show what you are doing. For example, this presentation is used by Canva, and then you have Google Docs or Notion to outline your message and content plan, what you're planning to do next, how to build your audience, and how to put them in like a stone. Then the most famous one is YouTube, Substack or Gam Ron to share knowledge or to sell digital products. YouTube is mainly to show your expertise. Substack, if you have a newsletter, Gam Road is you can sell digital products directly to your audience. And also there's Google sites for creating free or low cost personal website where you just starting to show what you're doing and what kind of expertise. You don't need them all, pick one, two, three, depending on the strategy. For myself, I have everything, but you need to start somewhere. When I start, it just one or two, and then I keep building them until you have the perfect. Portfolio for information. Okay. So we've finished almost this real time examples, yes. Okay, so real life examples. Let's take a quick look at some word examples of effective global personal branding. A digital nomad designer who shares case studies on B hunts and Instagram, lending clients from Australia to the United Arab Emirates. That's a very famous. He's already a digital nomad. He keep traveling. He managed his business mostly online and he would like to show his case studies so there's different platforms. You can have lending pages, he can haven Instagram, you can have a platform specific like Bhans he will be able to attract clients from anywhere. Second and a consultant use LinkIn to publish short insight and attract international speaking gigs like myself. I have a lot of contact in LinkDn and this has put me in a very good spot that people who search about my expertise, they will able to book me and invite me for international gigs. A freelance copywriter who built her brand around storytelling for impact startup now WorkeFyRmote. The same story. Once you build your brand and be consistent, you'll be able to reach your audience and start making money of this. All three focus on clarity, consistency, and confidence. Once you have the confidence that you'll be able to tell you stories everywhere, it will be much easier and will make life much more easy to build on. Section number seven here, your turn, many projects and reflections. Let's apply what we have learned. Your task is for sapter write down three sentence, describe your current brand, then write three sentence, describe the global brand you want to build. So what you already have a local brand and you would like to transform it into a global brand, write down three sentence that describe your current brand and then write another three sentence describe the global brand you want to build or someone else you would like to be and here, if someone Googled you today, what would they find? Does it reflect who you are or who you were? Take your time to reflect, share your draft in the course workspace. If you are comfortable and build your confidence. That's the most important thing. We are here to help you, build your confidence and think whatever's global or or local, it's the same. Nothing. It doesn't matter between your same country or another place far, far away. We just completed Chapter one. We've covered what personal brand really is, why global positioning matters, the five core elements of strong personal brand, simple tools and frameworks to get you started. In the next chapter, we'll do personal brand audit, honest look on how you currently show up online. And what gaps you need to close to attract global opportunities. Until then, take a moment, review your notes, complete your reflection tasks, and stay consensus. This is just the beginning, CU in Chapter two. Thank you. 3. Chapter 2: Audit Your Current Personal Brand: Welcome back. In Chapter one, we have explored what a personal brand is and why it's so important in global content. Now it's time to go deeper and turn the spotlight inward. Before we create or evaluate your personal brand, you need to know where you are starting from. The chapter is all about conducting an honest practical brand audit. Looking at how you currently show up online, what message you are sending and where the gaps are between how and you are preceived and how you want to be perceived. No guesswork, just clarity. Let's start sharing. What is a personal brand audit? A personal brand audit is a structure review of your current digital footprint, your messaging, visuals and tone. What other says about you or assume about you? How align your brand is with equals? This isn't about criticism, it's about insight. Think of it like doing a repetition scan. You want to evaluate the signals you are already sending out and whatever they are working for you or against you. That's a very important point. Everything you put online must be for you, not against you. Otherwise, you are giving the wrong message. Start with Google search. The first place to begin is normally just Google yourself. There's other search engines like HGBTNo have a search Bing but mostly people say I'm Google myself. Why? Because that's what everyone else does. Employers, clients, partners, Broadcast host. Here how to do it properly. First of all, you don't have to use the same search that you're using. I have to be an Ignito a private browser where you eliminate all the cookies or search histories or what kind of Google accounts you already using. Type of name and any variations you use professionally. For example, if your name is doctor Ali, doctor John, doctor Mike, use doctor Mike, don't just use Mike Anderson. Use the full name with any variation you use professionally. Review the first two to three pages of results. Take notes and just make sure what shows up first. What shows up first will be different from country country, it will be different between regions and will be different what you are using a mobile search or just using a desktop. Because Google varies clients depending on locations, regions, languages, and different things. Is it relevant and it's up to date? If you have a very ununique name that many people are using the same name. How many people are showing up and link it in there are linked to myself or someone else? You have to be very careful when you Google yourself because this is Wimter building the blocks for the next chapters. Also, though you see professional profiles, personal post, outdated buys, have you changed your job and the online search doesn't show what you are currently doing? You want to own your first page on Google. If you don't control the narratives, someone else or an old content might be doing it for you or could be relevant information or misdated information or information that you would like not to show up when anyone is googling yourself. So audit your key platforms. Here, we look deep dive into different platforms and how to make sure that you will be relevant to just Google yourself. Google yourself or just the first step. The next step, let's take a look at your most important public facing platforms. We will go through each one and you can pause the video to check your own accounts one by one. Even you can Google myself, you can Google my name, or any other famous individual. I still don't have a Wikipedia page, but it will help generally as a guideline. Let's start with LinkII. Is your headline clear and relevant? Some people say, I'm a director at XY Company. I'm founder or CEO at XY Company. I'm a business development manager at XYZ. Unless your XYZ company is a very famous like Google, Microsoft, even Link itIn, use it. Otherwise, try to come up with something that clear and relative to what you're doing. Does your profile picture match your current look and tone? Some people use their old passport photo almost 20 or 15 years ago. It's not relevant. Are you preferred to look like a t shirt guy like myself or preferred to be more casual, smart casual, just a jacket or you would like to have a tie. There's different ways. There is no right and wronger using a profile picture. It could be as simple as t shirt, could be smart casual or could be professionally with a tie and headshot. It's depending on what kind of customers you would like to attract. Summary specific and focus and unique value, you provide how clients can reach you, partners, what you will be able to offer a summary or just giving enough information. Do you have a recent post articles or updates or you just have nothing? I mean, mostly if you Google mostly anyone names and the co ink if the Link is not active or not up to date, the information would be relevant and you can miss a lot of opportunities. The next audit is going to the normal other social media, which you can say more on the creative side including Instagram, Twitter, aT Tok, everyone Tik Tok. Every platform is different. Every platform, have a different audience, have a different message, have a different way to deliver your message. But you can tune each platform depending on what you're trying to do. You have to ask yourself the coming three questions. Are your buyers aligned with your personal brand message in each platform? Even the Tech Tok or Twitter X now or the Instagram had different audience and different. Are you buyas the same? Are the information in each platform is the same? It's very important to text. Take note of this then are you using the same tone and style as your other platforms, if you have a linked in, are you linking them to the other platforms or no. For example, you say, I'm a content creator in X, but in TikToker, I'm selling something and I Instagram, this is my account in private. This is total nonsense. You have to make sure that each platforms or each profile have the same tone style as your other platforms. The question you have to ask yourself, is your content helping or hurting your credibility? Are you sharing personal information about your family or nothing related to business? If you would like to go business, sorry to say this, forget about your family. Focus 100% of business. I mean, it's much better that you share business information, not share personal private information. If you would like to have different accounts, one for your personal family or personalization, that's fine. Create another. Even with a different name, it doesn't matter. The only matter is your personal brand, your global brand. This is the most important man. This is where you make money actually. Then we have to look if you have a personal website, if you have one. It doesn't have to be full website. It could be like Linktree, could be bias on the link, could be. There's many ways now you can create a personal website doesn't have to be full fledged website with photos and contacts and information. It could be a very simple short bio that link to your social media, other information. Is your message clear within three to 5 seconds? Does it tell your story, doesn't tell what you're doing, have your name clearly with any abbreviations or any title you would like to add, you contact options available and offers obvious what you're trying to sell. If you try to sell digital course like this one, it have to be included. If you try to get more subscriber on YouTube, you have to be including the first day. If you would like to drive more people to book you directly for coaching or one to one or even other ways of booking, you have to be including in this many website or the personal website. Is the design consistent with your personality or business identity or no? If you're using your name, that's fine. If you have another brand name, that's fine. For example, people use, I have a brand name called Global EPAC. It doesn't have to be. Sometimes I use my brand name. It's a business name and sometimes I use my personal name. Even if you're not actively posting, your constitency matters. People will scan you by you, will look at your last view posts and make a judgment fast. You have to be very careful what information shared on all the platforms, including the social media, including the x or Twitter or Instagram or TalkTalk, and even if you have a personal website. Let's go to the next step here about brand identity alignment. Next, ask yourself this is the way I look? I speak, I write and show up across multiply platforms or it's not consistent. What's mean by consistent? Consistent that, for example, if you have a profile picture, it have to be the same across all platforms. Let's go for the first thing. Is the name used? Are you using your full name or short name or a nickname? Are the initials the same or are you using your middle names or no? Of the last name is the famous name or this is one link it to your actual ID. Also, the user name you are using, it's the same or different. You name, full name on initials, and then the profile picture, this is the most important thing. Full name. If you are using initials everywhere, that's fine. Use it. If you're not using initial, don't use it. Just make sure the name is consistent everywhere. The profile picture have to be across all the platforms. And then the thing if the user name or handled. Is the re handed in X the same like your handle and Link it I or is different, or it doesn't matter? No, it's matter. When you try to create a profile for yourself and have the same user name that's in, for example, in Instagram and Facebook and YouTube and other social media platforms, even Link it in or even any hiring platforms, if you're using the same username over and over again, it might not be available, you can use a dot or adding one or two or Aster or hash at the end just to make sure that the user name have to be consistent on all the platforms. Then the tag line for example, my tag line is a future without borders, sometimes future without taxes, but normally it have to be the same tag line everywhere. Don't try to say, I'm a director of XYZ company and then go to X and find creative content. It doesn't matter. I have to be the same, it'd have to be consistent giving the same message. The language also, if you're speaking more the language of speaking Spanish, French, Turkish, English, whatever language you speak, have to be the same everywhere. The visual ties, the colors, tones and fonts have to be almost the same as much as you can, depending on the platform that you are using and also always remember. When you try to Google yourself, you will see the different platforms. If the name is matched with the different platforms and all the consistence is that's Build Trust. Build trust with your partners, your clients, your employer, and anyone else. This is the aim of everyone. The next section is how to audit your messaging. How to make sure that the message I'm delivering online is accepted and it reached the clients. Your brand is more than visuals. It's what you say and how you say it. I would like you to think to pause for a second and ask yourself the four questions and then we will dip dive Dev in each one of them. What message I'm repeating across my platforms? What topics or themes I'm known for? I'm speaking to the right audience or just whatever watching do I sound like everyone else or I have a voice? I mean, that's answering the question we were trying to answer in the interchapor is that why I seem invisible online. Why everyone tried to look me up, they would not find me. That's you have to ask questions. What message I'm repeating across platforms? You have a content or you're trying to share different information in different platforms. I have to be the same. It doesn't have to be exactly the same wording, but at least in the same niche of the same industry, of the same message. If the topics or themes I'm known for is relevant in different platforms, or you're sharing, for example, cat visas in Tech tok and sharing personal information on Instagram and link it only for the business. It's much better to have the same message and same topics across all the platforms. I'm speaking to the right audience or just giving information which is non trilevnt and no one is following me or no one even interested in what I'm saying. Do I sound like everyone else or do I have a voice? My voice tone, what kind of information are sharing? This is very important. You have to ask yourself these four questions over and over again. Then if someone reads your content and can't tell it's you, they are not connecting with your brand. Connecting with brand, understanding your information, and how to deliver the message step by step. Here is the important part. Ask for external feedback. There's no shame whatsoever to ask others. Sometimes you are too close to your own work to see it's clearly. Sometimes you have your own bubble, you can say Internet bubble or Google bubble, and you don't look to others and you don't have to ask you have to get a much more outside audience, ask three to five colleagues or even past clients, partners, family, whatever. It's have to be diverse audience. It doesn't have to be from one country or from one niche. Try to pick different people from different backgrounds and differ even different locations. That would be very important. And then you have to ask them three questions. How would you describe my brand and three words? Ask them to Google yourself in different locations. What do you think I'm known for? What's the one thing that stand out and how I show up online. Don't wait for people to ask you about this question, you have to go and ask them and write the feedback or try to gather that information. You will be surprised what pattern emerging. For example, you think that I'm an expert in such topic, but the feedback you will get 3-5 colleagues will be totally different. This input is like gold and it help remove blind spots you might not even know they exist. That's a very external. In accounting sometimes they ask for auditor to check the books and make sure that it's 100% legit, it's the same thing for your personal brand. Once you get this information, you will have huge information that you can use and build on top of it for the next step. I didn't see brand gaps. Now you have looked inward and outward. Let's map the gaps where you are now, versus where you want to be. For example, when I Google my name, I just find a relevant linked in post which is not related to me, someone else have more information using the same name like mine, but you have information in different niches and my name ranked in the third or fifth sage. You can fix it. I would like to be in the page one, my information be constant, and it's all about what I'm sharing. Let's create a simple table or use the worksheet provided. Here is the and alignment. First thing is the Google presence. What kind of information available on me on the Google? Current state on the personal results, desired outcome is the first page with business links. The priority is very high. Once you Google yourself and find that Google presence, now it's only personal information. I would like to come up on the first page and have all my business links. That's the most important thing. The next important thing in the priority is medium is my link in bio. Now it's too vague, I would like to make it clear and climb face. I will not say I'm a business development manager. For example, Aqua Cola, that doesn't mean anything. People know what's Co cola doing but doesn't understand the business development manager, you have to change it, make it clear and client facing. Then if you don't have a website, I don't have a website right now, so I'm creating just to launch one pager, could be Linktree, could be just Link in the mind, very simple information about my name. You can say brand awareness and then the links, and then what kind of message I'm delivering when people Google me on different platforms. Right now, it's scattered, different buys, different photos, different backgrounds have to be exactly the same. I will clear my niche and have a different story. That's a very high priority. Once you gather all this information, you will have your brand road map, and these gaps aren't a weakness. There are opportunities you can just build on top of it and take it to the next step. We have here a brand audit worksheet walk throughs. Let's walk through the worksheet together. We'll fill this information about myself, my brand, my audience. What shows up in Google? I've Googled myself at the beginning. What shows up? Just take a screenshot, put it in the in the worksheet. The key profiles you use, what kind of platforms you are searching for and then summary visual and messaging consistency. If the messenger are driving are not consistent, you have to check each link one by one and audit or edit all information on such link and make sure that they are relevant to what you're doing. Ask for external feedback and then have the top three action items to approve writer. This is not easy, I understand. But once you fill this worksheet, you will have enough information that you already gathered and build on top on it for the next step. Building a global brand, building a personal brand is not easy. About building a global brand. Building a global brand for yourself, takes time, take efforts and take a mindset change. Don't rush it. Take your time, put this video if needed. Remember, progress over perfection. It doesn't have to be perfect. When I start just have one link. Now I have hundreds of link. But you need just one link to start and then build on top of it. Common audit mistakes. Many people fell into this. You can say gap, they have a lot of other mistakes and they try to they try to overcome all the problems on the same time. It's just four simple steps and we will take it. We'll explain in more details. Watch out for this common traps. It's not a gaps, it's a traps. Trying to be everywhere. Focus on two to three platforms, especially at the beginning. I don't look for someone else who are building the brand for five, ten, 20, 50 years, and you're just starting up. Don't try to compete with them. Just focus one, two, three platforms at the beginning at maximum. Once you enhance the platform, you can add more platforms, but don't try to be everywhere. Looking polished, but saying nothing. Tile without substance won't last. For example, if you're trying to create the same message over and over again without trying to say anything, that could hurt you. So it's much better to have a substance or amount information to share in the video that you share. What message you're trying to say. It's not that you are sharing 100 posts per day. Just one post would be enough, but having substance, people that reading it, there's comments, then s. Number three is sounding generic. Clarity and personality beats buzzword. Don't try to overcome or use jargon and say that I'm very well known about what I'm doing. Clearly and personality beat spouse word. Don't try to sound generic and number four is ignoring feedback. I understand there's a lot of you can say trolls and there is a lot of comments that come from bots that come from human beings, but at least your audience see things you might miss. One comment that give a feedback or ask more questions about what you're trying to see a message is very important and this will make or break your online global brand. What's next? We just completed a full brand audit, and that's a major step. And now you know how you are showing up, what's working and what's need to work. There's a lot of time and effort taking each one. What kind of takeaways we have to show right now? First of all, always Google yourself. Always Google yourself. Whatever the first thing I do when I move or travel to another country, I google myself from different platforms, from different connections. You would be amazed what kind of information available in different locations. Be intentional and consistent across platforms. So try to send a message in X, which is slightly different from Facebook and then totally different from link. Try the message to be consistent. Align visual, messaging and tone that don't to be exactly the same, but at least similar. Use external feedback to sharpen your identity, create an action plan to close any gaps that you might have. In the next chapter, we'll move into the fun part, creating your brand identity and positioning statement. Take what you have learned here and let's shape it how you design the next version of you. No. One, that's only one visible. That's only one target. Creating a global brand, takes time and efforts and consistence. Thanks so much for watching. 4. Chapter 3: Define Your Global Brand Identity: Welcome to Chapter three. Your brand identity is now how people see you. It's not only your logo or your job title, it's your story, your values, your message, and your style. In this lesson, you will learn what makes your global brand identity strong, how to to the right words to describe yourself, how to share your identity online in a clear and simple way. Let's start by sharing the presentation. What is your brand identity? Your global brand identity is the full picture of who you are and what you stand for. Includes your mission, your values, your personality, your audience. I will say them again. You mission, what you do, your values, what you believe in your personality, how you sound and act, your audience, who you can help people remember brands that feel real that resonate to themselves, clear, the message is very clear and consistent. That means that you share the same information over and over again. You are focusing on one niche on one vertical that you show your expertise in. It could be one vertical with a diversion of other topics, but it have to be consistent. That's different between building a local brand or a personal global brand. Your story very matters and why this use your personal story to build trust. It's what people resonate with you. Every strong brand, start with a story, simple story. Look to Apple, look to Microsoft, look to Facebook, everyone have their own story. Could be the story of the founders themselves, could be the story of the brand itself. It could be the story where the idea come from. Think about where you're from. That could be a very good story. Why did you start doing what you do? What are some problems you solved or willing to solve for others? What do people often ask you for help with? Could be different with other things, but it will be mainly around these four issues. Where you're from when did you start doing what you do? It doesn't mean where you're from which country you are, which region, I mean, where the story coming from? What are some problems that you have solved? What do people often ask about to help with? For example, I grow in a small village. For example, I grow in US, I grow in Canada, and glow in the UK, I glow in Brazil, I grow in South Africa. Couldn't find many work opportunities. I didn't find any investors around me. I didn't find many things that resonated what I'm doing. I start learning digital marketing online. I get into line very early. I learn digital marketing very early before anyone else. Today, I help other grow businesses using the same skills. That could be a very simple example. You give resonate, your story, where you're coming from small village. I couldn't find many work opportunities around my small village or around small city. I learn digital marketing that open all other global opportunities around me. Today, I help grow the businesses using the same skills. Your story shows people, your values and build trust. This is what we are looking to do over and over again. You brand keyword, that's a very important thing because now let's just choose three to five words that describe you and your brand. If you think in any global brand like Nike, McDonald's, Tesla, any brand that's come into your mind. Let's choose three to five word that describe you and your brand. You have to choose three words. For example, the famous Microsoft, where do you want to go today? It doesn't relate to any software or anything that they're doing, but actually it's open the thinking that I can go through this Microsoft software to somewhere else. I will give you a very simple technique. This word should be simple, honest, and positive. It could be starting with sample that, for example, for example, Airbnb is belong anywhere. You can actually go to any country or any city and you book a home and you act like local. It's a simple brand. Honest. You can be anywhere and you can belong anywhere that you can have a home anywhere. I give you a very lot of positive feedback because it's open a lot of minds thinking about, where should I go today? Where should I book my next Airbnb booking? It should be. Instead of going hotel, I would like to feel local. That's the idea behind building the street to five Ward and I have to be simple, honest, and positive. Example, you can use arrival passiont, calm, global, supportive. For example, our brand is global expat, so we can use the word global. Could be supportive, you are supporting others doing the same thing. You are very passionate about helping others do the same and you have built as a rival support behind yourself. You play by the word, it will not come instantly. It will take time until you resilate your keyword. For example, our brand keyword is future without borders. I'm telling you in the future or even your future, you can start living in different countries without borders, or you can enjoy traveling without borders, or you can have the opportunities in different countries without borders. That's the idea. You can use this word and your bias, in your post and designs to show who you are. That's give anyone your name, and then you simple three toward three to five folds that will always resonate to yourself. Craft your brand message. Your brand message is a short sentence. It doesn't have to be long, just a short sentence that explains what you do and who you help. Use this easy formula. I help who do what, so they can. Let's say this again. I help between bracket two, do what they can result on a benefit. For example, I help new entrepreneurs, that's what I help build their personal brand, do, so they can get more clients online. I'll repeat this again. I help new entrepreneurs build their brand so they can get more clients online. You can use the same sequence depending on your niche, your background, your story, and this is your brand messages. This could be your elevator *****. When anyone ask you what you do, in the old good days, you can say I'm an accountant, I'm a lawyer, I'm a doctor or whatever now, we have to come with a brand. You can also write two to three sentence summary, what you do, who you can help, why it's matter. Practice until it's felt natural. You're saying it even without thinking. So say to yourself and say to a friend and the more the practice, the more it will be easy. Starting with, you have seen that we have built the bias, just a couple three to five words, future without borders. Then my message, I help new entrepreneurs build personal brand so they can get clients online. Then the summary, two to three sentence summary that could be a little bit longer. You can take this simple help entrepreneurs build the Burton brand and put it in a couple of sentence, and then you can use it on the next step. Show your identity to online. I've created the Bo, I've created a small summary and created a long summary. Where I can use that information? The first and easiest way you can use it is to update your link it in an Instagram on the same one. Mostly the people who tell you Instagram is only it's not for professional, no. When you use the same bio and the same summary and the same headlines and you link it in and a different social media platform, and Facebook, the same Google W is the NTU and any other search engine where the NTU that this profiles for the same guy, of the same profile, or the same brand. If you using different names or different information or even different variations or different bios in different social media platforms or profiles, the AI or the Google search engines will not resonate that you are the same profile. You would like to make a clear search when anyone using your name or your title, whatever to search you, you will come up on the results and all your social media platforms. Also, you can update your website or portfolio. If you have a Link in Bo Linktree or anything similar to this, you can update it. And also you can update if you have a YouTube channel, use this information in the Bo. If you don't, you can use it to introduce yourself to others. If you're joining any Badcast or Intro, that could be mx, doing this. I'm helping others to deliver this. By the way, also the most important thing is update your email signature, so it will always resonate for you. Each email you send, whatever it's a marketing email, it's introduction email, it's a follow up email people you know your name, your brand, and what you're doing everywhere. So it could be everywhere. Also you can use it in your whatsapp business or telegram bio so that resonate to the same thing. Sharing the same message. If people try to connect you in Whatsapp, that would be the same message and Link it in, it will be the same message in N Instagram, it will be the same message in Facebook. Creating such holistic idea, that could be the best way to build a global brand. Always, always, this is a very important tip. Be consistent. Say the same thing in different places so people remember you in different platforms. You don't have to be famous in every place, but at least you have to be consistent. Consistent is the key for success and building a global personal brand. We have here in many project your brand identity temple template. So let's put your identities together. I want you to pause this video and answer this four questions. Very simple four questions, but I would like you to resonate this and think about it in more clear way. What is the story in two to three line? That's a long summary that we have discussed? What values are important to you? That could be the small thing, couple of letters. It's not the story, not 23 line, you can say one sentence, and then two, three, four, three to 54 describe your brand. That could be belong anywhere where you want to go today, your future without borders. And you can mix between them. One of the things that's very important to learn is who you can help and what you can do to help them. That's a very important thing you can always take credit for. For example, I would say this again, what is the story in two to three lines? What values are important to you? What three to five, four describe your brand? Who do you help, and what do you help them do? Now, use your answer to create your global brand identity statement. Example, I'll say this. I'm a creative designer or help small business owners build beautiful websites so they can grow online. Let's think about it. That's me. I'm a creative designer or I'm a brand starter or I'm a tax consultant, or I'm an expert in this, whatever you're expert in. Who help small business owner? That's a target audience. I help freelancers, I help entrepreneurs, I help investors. Small business owners, build that's the reason, build beautiful websites or attract more clients online, or build strong YouTube channels. The result they can grow online. That's the simple. If you can answer this and make it your story, your values, three to five word, who do you help? What do you help them for, that will make everything easier and you'll be able to build on the next step. Great work. Now you have defined your story, your message, you have wonderful keyword, your audience, you will help, and your personal identity. You have lots of tool to build, clear, global brand identity that people would trust and remember. Remember, this is your brand so it can grow and change with you. Doesn't have to be fixed all the time. In the next chapter, we'll explore how to communicate your identity using content and visuals online. See you there. Thanks so much for watching. 5. Chapter 4: Create Your Brand Assets – Turn Ideas Into Reality: To Chapter four. In the last chapter, we worked in your brand identity, who you are, what you care about, and how you want to be seen. Now it's time to turn your ideas into something real. So let's start the presentation. We will create your brand assets. That means the things people see read and interact with online. You Bio, your profile, your visuals, and more. In this chapter, we will write strong professional Bo create your brand visuals, colors, fonts and images, set up or update your social media profiles, build your brand kit for the later use in websites, slides, and more. Let's begin. Write your Bo. Let's start with Bo. This short What is a Bio It is a short description that tells people, others who you are and what you do in a very simple way. You can use Bio Link itI and Instagram on your website and email signatures, it doesn't have to be professional or non professional way. As you can use it for broadcast interviews. Let's start with a very simple format. I am your role, who helps your audience with your offer, so they can benefit. I'll say it again. I am your role, who helps your audience with your offer, so they can benefit from. Example, I'm a digital coach who help small business owners grow online so they can get more clients. That's a very simple bio. It's into the core, explain everything. It says, I'm a digital coach that your role I'm helping the audience, which is small business. You offer grows online, so the benefit so they can get more clients. Example number two, I'm a remote designer. That's my role. I work with startups, create strong brand visuals that remote designer is your role, your audience is the startups. You offer is create strong brand visuals. The benefit, they will be able to attract more clients. Now write your own, keep it short, just two to three lines. Tip, start with the draft and then improve it over time. As we've discussed before, you can share it with your audience. You can share it with your close friends, second friends or even online people who are following you on different platforms. Choose your brand visuals. This is a very important point because the colors and information that you share online will keep people attracting you all the time. Your brand visuals of the things people see when they visit your profile or website. They help people feel you your style or even before you reading award. Visuals includes colors, forms, photos, and logo. That's a four thing you need to focus in outside them again, color photos, and logos. Step number one, choose your brand colors, pick two to three colors, example combinations. Let's go through different ways of variations. The first one is blue, plus white, plus gray. That's professional and calm if you would like to make it very simple minimalistic colors, could be blue, white, and gray. And then you can a more bold and modern color could be yellow and black, and then natural and friendly could be green and beige. You can mix 2-3 colors depending on your national favor colors, what you prefer. For example, myself, I prefer white and blue, could be white, blue and red, I don't prefer white and red, it could be white and blue and different variations could be the background white and the colors and font in in white and the other way around. It doesn't have to be one sic thing, it could be changed from place to place and then choose one to two simple phones. Use clean, easy to read phones. For example, like Open Sans, Roboto, Latu there's different fonts that you can use, but always keep it simple. You can use Tahoma, I mean, you can play by the font until you find something that will deep I mean, the fonts and logos, if you put them together, they can make a different identity. If you keep playing with the colors and photos, you can get something that's totally different from what you have seen or approached before. Okay. So let's go to here and then do another one, which is pick one to two profile photos. Choose clear. Friendly and professional photos, don't just use, you don't need studio, you just need good light and plain background. It doesn't have to be costing. It's much better in building your online identity and global branding to use actual photos of yourself. AI generated photos is good. But once people resonate, you can use AI generated photos yourself in other, but the profile picture have to be much better to be yourself, especially at this stage because the people we get resonate, this is your face and it's not something that we'll be able to change in each day. What would be the next step? I we have to use the information that we have learned to update our protofol Links and let's start with the most famous one is set up or update your profiles. Let's apply your Bio and visuals to your online profiles. Now you have use Bio. You have Qs a font, you have choose color, and you choose a profile picture. Starting with Linked In, add your new Bio as the A section. Be different ways and variations, but it have to be something that really is. It doesn't have to be stick forever, but you can change it. Use your photo and brand colors in your banner. Make sure your headlines say that what you do clearly, example, remote business coach, helping freelancers grow globally. It could be something like independent consultants, helping with business setup in different countries. It could be global brand strategy. It could be an international lawyer, it could be an online coach for helping courses. So you have to use the different ways and choose the best one that resonate with your profile. Then for the Instagram and X and TikTok, update you by using one to two sentence depending on the number allowed character in each platform. Add a link to your site or booking page. That's a very important because that show that you are professional. Use your new colors and photos to your profile. Always met. Some people say that they put a very funny photo in the Facebook and a different one in Link itn and another one in X and another one in Twitter, and then Instagram, no. Try to make your photo as simple as Ken and the same everywhere. Same colors, same bio, same links everywhere. You can use free color tools like Canva to make banners and highlight covers with your brand colors. That will make people when they son different platforms on online content, it will be the same. This words in it. This is X. This is why this is Z. The more the information will be shared the same, everything will much more consistent. Let's start with Banket. Branket is small file or document that include all your branding basics. You can use it when you create presentations, build a website, or hire designer. It's like a file that contain all the information about how you resonate with other when you're creating the brand and including the following. Full name and title without initials as we discussed before, short and long version if you buy the short version, maybe 160 characters. The longer one could be 280 characters, could be 2000 character, three soon character, depending on how complex you buy, brand characters. Brand colors with your hex codes is possible if using green or red or blue, which one of them are using mostly the different variations of color. So if you have the hex code, that would make any desired life much more easier, font to use. We discussed this. You have to have aesthetic font all over the place, logos or simple. It could be an optional if you're using your photo or having your own brand, even if it's your name. Just having a photo is simple, that would make things more attractive. Social media links also to everything that you do email and contact info. A few sentence about your mission of value, what you would like to bring to the world and how you would like to do them. And you can create the Bankit in different variations. It could be in Google Doc. You can use Bankit. Canva has a very special way which has something called Bankit that will allow you to create all this information and keep them ready online so you can share them also notion or even using Word document. Use this Bankit for for the following. You'll be to use it on social media graphics, email templates, slide presentations, online courses or profiles. If someone asks you, I would like to have your photo or have information about yourself, you have the brain kit, you can share it with them instantly, and this will save time and effort when you're trying to deduce yourself to anyone. What's next? We have design 6. Chapter 5: Grow Your Visibility – Create and Share Content Consistently: Welcome to Chapter five. In this chapter, we will help you grow your visibility online. That means more people will see your name, your message, and your work. Let's start the presentation. We are not talking about being famous. We are talking about become visible and trustworthy in your field. You have to be the king of your niche. Whenever you are a coach, freelancer, consultant, or online business owner, people need to see you to hear from you and trust you before they will start working with you or thinking about working. Today, we will learn how to create content, even you are shy or don't feel creative. What to post and link it in Instagram or YouTube, how to build simple weekly content plan, how to repurpose or use your content to save time, tools to make content creation easy. Let's begin. Section number one here, why content matters? Content is like case, cash is king, but content is king. An online word. Imagine this. You meet someone new. You ask, what do you do? They say, I help people move their business online. Now you check the link it in on Instagram and there's nothing. Would you trust them? Properly not. But if you see helpful post, videos of them talking article with tips, then you think, Wow, this person know their stuff very well. I trust them, I would like to hire them, I would like to know more about them. I can follow them. That is the power of content. When people see your post, videos or ideas online, they start to trust you. They understand what you do, they remember you. So even if they don't even if you don't have many followers, it's important to show up. Keep showing up is the most important aspect of building a global brand on online professional presence. Here is the most common question everyone is asked, what to post? You don't have to dance or go viral or or keep a lot of cats or dogs and try to do something funny. You only need to share helpful, simple, real content. Think, what can I share to help inspire my audience? What kind of information I know, no one else knows. Here is a five conton types you can use, and it would be easy whatever you are trying to share. The first one is educational. Teach something small and useful. Example, three tools I use to manage my remote team. Three tools I use to be visible online. Five information about how to start a business online, anything. It's like a small, many, many course, education. Just try to educate others about something that you know and they don't know or something that you know and you would like to share them online. Personal story. Share a listen from your life or business example, how I got my first client from Instagram, how I start my YouTube channel, how I grow my online courses, how I start my coaching, how I get my second or third client, how I make my 100 K or 1 million online. Just a personal story about yourself, not a education. Something personal. Number three is behind the scenes. Show your daily work or process. Example, a day in my life at the digital nomad, a day in my life at the remote worker, a day in my life as online coach. What you do daily, it's not a personal story, it's not educational, but something that you normally don't share and it's kept behind the doors. Doesn't have to be a personal thing, doesn't have to be something that I'm not afraid to share. Something that could help others understand about your life generally. Number four is tips and tools, recommended apps, website, books, what kind of apps that you use? What kind of service provider that you when you do your business online use. My top three free design tools, for example, I use Camber, note, Google Dook docs or anything else. Anything tips and information or tools, even if it's very well famous, even if it's very well. For example, many people think that everyone knows about Canva. Actually, now, there's many people who never heard of Canva. Sharing the tools and information that use and what kind they can resonate yourself, that will help others build your portfol. And the last thing is testimonials or results, share your client's wins. Nice feedback. Example, here's what a client said. After working with me, it could be trust pilot, it could be like Google reviews, could be Facebook review, and also use simple language. One idea ppose don't try to overrate and give a lot of especially educational posts. If you testimonial try to make it a simple. I join I've worked with more. He helped me do one, two, three, four, and that's it. Very simple. Try to be and don't try to put jargons or information that will make you look professional, but actually that will make people don't work with you generally. Great, simple content plan. Content plan is it's like a content machine that you will use over and over again. Make sure that all the posts that available in different social media is relevant to what you do. You don't need to post every day in each platform, but at least at least start with two to three posts per week, at least the minimum is two to three per week. It could be five per week when you have more confidence, would be ten per week, could be two to three per day, once you have the more confidence, once you understand what to share, what kind of information that will be related to yourself. And then step by step plan. Choose three content types from above. Pick, for example, we've discussed about educational personal story behind the scene tips and tools system manuals, choose three content types above from the one that we've shared. Pick the days. Example, Monday, Wednesday, Friday, that's the most common, you can say days to post. Write draft using your phone or computer, save them, add a photo or graphic or video, you can use AI definitely. Pose and reply to comments. Once you get an engagement from the online, it's very, very important to reply to pose, even just the simple thank you. Appreciate it. Thank you very much. You can open the doors for more engagement when you reply to comments. Because people sometimes ignore comments and say, I don't reply to comments. I have one zillion followers and no no. Even if you have a couple of hundred, just follow them and reply back to them. Canva, for visuals. That's the most tools that you will use Notion, Google Dps for planning, buffer or later for schedule. There's a many platforms that can for example, you can start on Monday and you can schedule all the post across different days. Could be for months, it could be for weeks, if you have enough ideas to but always try to make it a monthly basis if you have enough time in post, and it would be habit. Once you get into it, it would be much more easier to build your audience. Example, keep playing. Monday, you will post educational tips, Wednesday personal story, Friday tool or client feedback that you have work with and keep going all over the time again and again. It's okay to gp things simple, stay consistent. That's the most important thing. Then we can start the repurpose content. Repurpose your content. Let's say you write one link it in post, you can turn that one post into five pieces of content. Slide for Instagram, short YouTube videos, a tweet on X, a newsletter, link it in article. It doesn't have to be exactly the same information, but could be the same idea. This saves time and build your brand everywhere. Repeat your message often. Most people don't see all your posts. Don't assume that everyone is following you post by post. If you keep posting, let's say, if you have, for example, created a post and link it in and then a video link it in and then a link in article, don't assume that all these three types of content will be shown to all your followers. Some of them will see the article, some of them will see the post, some of them will see the video, depending on their you can say prefaces and what they would like to follow. People like, some people like videos, some people would like to use articles and so on. You have to be entated from different place to place. Then here the most important section is overcome fear of posting, what people will think about me when I'm posting cats or dogs. No, you can post something funny. There's nothing wrong with posting cats and dogs videos or personal stories, anything, but you have to is this post helping my business and helping my audience, yes or no? Always ask yourself before posting and remove the fear. Very simple post can go viral, very complex post, no one can care about it. Many people are afraid to post online they say. What if no one like it? What if I look silly? I'm not good at writing. This is a very overthinking about posting online, but think about it. Can you use AI that will make you much more good writing, but use your own words using AI. Do I look silly? What is silly to yourself could be amazing to someone else. No one will like it, it doesn't matter. You just keep posting. That's it. Even if no one is listening, just keep posting. One time, things will go viral. Always remember this let's fix this. Start with small posts, one to two sentence. Don't try to be perfect. Try to be real. Your first two posts might be okay. That's normal. You will get better practice. The more and more you do it. I know people who are doing for 20 years, 15 years, ten years, five years, it doesn't matter. The more you understand what you're trying to say, how to resonate yourself, things will be getting better by practice. But get out of the fear. Think of your post as small conversations. You're just sharing ideas drip by drip, tip by tip. Then how can it track eye grows after you have the content plan, after you've done all things and you start keeping posting? How do you know if your content is working? The first thing, look at who is liking or or make living comments. That's a very important thing. A people visiting your profile? How many people are visiting your profile? Linknterstts. If you are a member of LinkIPfessional, they will give you more stats. This book it's depending on likes, shares and comments. People can contact you. Did anyone send you a message related to what you have post or no? That's very important also. You can also track the number of followers. How many people are following you, how many people are not following you on a monthly basis. Don't do it on a daily basis. I would make your life much more easier to track it on monthly basis. It's like wait. And engagement, Lies, comments, shares, and different platforms, website clicks or email sign up, how many people are signing ws letter, sending you email formula and never ignore a comment, even if you don't like it. Just try to engage with it because that will give you a lot of ideas, even if it's criticism or something that you don't like it or it could give you a lot of ideas for the next steps. Track once per month. Don't worry daily. Don't give it on a daily basis. If you forget about it for months, things you will see how much things are changing. We have a mini project here in one week content plan. Your task for the Sapter will be create one week content plan. Use the template we give you, includes your audience, you're posting for, three post topics, a platform. It's LinkedIn, Facebook, Instagram, your goal, what's your goal behind the post to educate, inspire, or promote your business, give a message. For example, here, Monday, three tools I use, that's a topic. The type is educational. The goal is helping others. Wednesday, how I started my business. It's a story, just giving an inspiration to others. Friday, client feedback, social proof, build trust. I will say them again. The day is Monday. The topic is three tools I use. This is the type of content is educational and the goal behind it is help others. Then in Wednesday, the topic will be how I started, it will be a story and the goal is to inspire others do myself. And the day on Friday the topic will be client feedback on testimonials type. It will be social proof that's online that you have a lot of testimonials and the goal is build trust with my audience. You can use notebook, Google doc or your own worksheet to have other. There's a lot of tools online available so you can build your content plan and make it to the next steps. Well done. We just learned how to grow your personal brand while sharing a very simple content regularly. You now know why content matters, what to post and what not to post, how to make simple weekly plan for posting, how to reuse your content on different platforms and different forms and structure, how to track your gross. In the next chapter, we will talk about networking and building real connections with others who support your brand and goals until then try your one week content plan and post something small on daily basis if you can. You've got this. Thanks so much for watching. 7. Chapter 6: Build Meaningful Connections and Grow Your Network: Come to Chapter six. In this chapter, we'll work through networking or in simple words how to make real, helpful connection with other people. When you build strong network, you get support, you get new ideas, you find opportunities and you grow faster. Let's share our presentation here. Even if you are shy and new to this, you can still build a great network. You just need to be real clear and consistent. Let's begin. What is a network? Your network is a group of people you know and who you know, this includes friends and family, clients and colleagues. Mentors and people you follow online, people you meet in real life, or in social media and you can mix between those and never estimate connection because the connection could open a connection to something else which open to another network. Each one of us have connection around them or you can say first connection, but each one of these connection have another network behind it. A strong network doesn't mean that you know southern people. It means that you have ten or 20 good connections who trust you and can help you. Your goal, build relationship that as honest and helpful, not just for sales. Always look for the long term. Don't look just for that short term. Why networking matter? It's very important. Let's look at what good network can give you and what bad network can give you. First of all, opportunities. Your network can send clients for job offers, support. Your network can give you advice when you have questions. Gross, talking to other help you learn new things. It's open the doors for you to get more knowledge, to get understanding, to get more sales, to get more, you can say connection to other individuals. And one of the most important aspect is visibility. When people talk about you, more people discover your brand, you're building a global brand. You have to need connections in different content, not just focusing in one country and one region. So networking is not just about talking to people, it's not just about who I am and what I do and what I help others. It's building a community around your mission. This is a very important point. How can I talk about myself to others. I'm shy. I'm not very good in networking. I just have a couple of eases when I try to express myself to others. We will try to make it as simple as possible. To make good connections, you must know how to talk and who you are and what you do. Check the other chapters before, which formulas that you can use, Let's make your elevator pitch. Elevator pitch that just think about it, you get into the elevator with an investor and he's staying for you, let's say, 25 to maximum 30 seconds, how you convince an investor getting with you into an elevator during 30 to 62nd that he can invest in you. He is a forma. He is a formula. I help, who you help? Second do what you do, what I do. So they can result of benefit. The same thing that we've discussed in other chapters, but it's more targeting to an individual. It's not targeting into your bio, it's targeting to how to create your elevator pitch. For example, I help online teacher build. I help online teachers, the target build the reason, personal brand, so they can grow the courses globally. I help online teachers build personal brand, so they can grow their courses globally. Practicing this out loud, keep it short, keep it clear. The more you practice, the more you will get into the mood. Even if it's something that your mind will take at least a couple of weeks until you'll be able to practice it and you'll be able to say it without even thinking. This makes people understand you quickly, easy and you'll be able to open doors for another conversation. Section number four, where I can find people, where I can get networking opportunities, where can I open the doors for others, and what can I do? Normally you can meet people in different ways, the online places and the offline places. You can say each platform or each place have their own a way of entering and how to greet others and how to follow up with them. Let's start with the most common thing is downline places. First of all, it linked in the most famous platform for connecting individuals and businesses. You can introduce yourself when you build a good profile that will act as your kind CV. That will be your online TV. If you try to Google your name correctly as we've discussed in other chapter, one of the most first or second Google results will be mainly link it. To more professional you can join groups and keep posting. The more you post about what you do and how you do it, you'll be able to attract audience and then you will open connections and then you will meet people and they get opportunities, whatever sales opportunities or something else. The second one is the Facebook groups. Facebook is not the groups. The normal Facebook is mainly designed to having one to one connections with people you know in personal life or your family or colleagues and such. But there's something hidden in Facebook. It's called Facebook groups. Not the groups that people just share information or ask for help. No. There's a lot of professional groups now in Facebook, even some of them are paid, not paid directly by Facebook, but you have to pay in order to join the group. So you can introduce yourself, but in order to do this, you have to follow the same rules and regulations like the link it in, you have to have a very good business Facebook profile. You have to show what kind of experience that you have and not try to be a sales guy at the beginning. You have to introduce yourself. You have to give a lot of knowledge and a lot of information so people be able to follow you. They can ask you a question, or they can invite you to other groups that they manage so you can share their expertise. The third one is X or Twitter, mani blog and everyone knows about Twitter, but the only thing is that you can use X or Twitter to connect with similar mindset individuals who share the same background. It's a very if you check the tweets the kind of posts that doing during the last couple of weeks, you understand the individual very fast and you'll be able to engage with them. One of the things that is very easy, especially an X is not available on Facebook on LinkII that you don't need people to follow you. You can engage directly. If the tweet or the post is available for anyone to comment, you can join the conversation. You can add your expertise. You can add your opinion directly without involving anyone else. As you've seen, LinkedIn and Facebook and X, each one of them have the Burlington code. The first option is available is telegram or discode communities, which is more closed communities. You have to create a very good telegram profile, a business one, and then try to join groups that sharing the same interest and try to deduce yourself. Always not try to be silly, always not try to be salesy, not try to I'm coming here to sell my information. No, just try to give as much knowledge at the beginning and people will follow you and they will ask questions and you build comments. The last thing is Instagram. Instagram is very good in following others and check what they're doing or also sharing your expertise and YouTube comments. If you found a lot of you can say viral YouTube videos or channels and you would like to share your feedback or opinion in the comments, but always try to be don't try to share links or just try to introduce yourself. Be polite, follow the instructions. If the channel or you can say other comments are trying to be off the topic, try to be on topic as much as possible and people will provide you as much of information as. It's a way to getting also another ideas and sharing and try to get as much as exposure to other platforms. Then the offline, there's many things. There's a mix between the online and offline now, but many of the offline places are, for example, events and meet ups, there's plenty. It doesn't have to be 100% offline, but it could be mixed between, for example, there's an app called Met Up, especially for PATs. There's many people who are traveling digital nomads, online creators, crypt. You can find a niche in different places and you can go to events and meet up through the Link in and through Facebook and through other platforms. Co working spaces. If you are signing up to working spaces, whatever, on daily basis or weekly basis, or even monthly basis, if you have long term, you will need a lot of similar mindset individuals who share the same ideas like yourself and mostly co working spaces, co living spaces, having a calendar events that happening from time to time. You can join them. You can introduce yourself and not try to be selves as much at the beginning, but try to share knowledge and help. That's the key for opportunities and opening doors to get more information. Business conferences. If you are in London, in New York, Dubai, Miami, Istanbul, South Africa, whatever country Singapore, whatever country you are, whatever region you are of the world, there is a lot of business conference happening. Whatever it's directly in your niche or behind the niches, if you're doing sales and marketing, you'll find a lot of sales and marketing, accounting, low crypt taxes, for me, there's a lot, there's almost business conference going everywhere. When you join a business conference depending on free or paid, you open up the opportunity that you can network with other people. You can introduce yourself through a platform, and then you can meet them physically, or you can use the old style and go to the business conference and introduce yourself to companies and try to network with opening your network to other. Always, once you find someone in the offline world, try to bring into your online community. Through Link in and Face. So once you find someone who share the same ideas like yourself, just introduce them to yourself and everything will be. That's the way to grow your network, you can say step by step and you'll be able to get. Choose one to two platforms where you ideal audience is active. Focus there. You don't have to focus on all platforms, but understanding about the other platforms will make life easier. If your clients are professional, for example, go to Link it in. We've discussed this. If you're creative, maybe on Instagram and YouTube, that will give you more insights into other things that you can focus. How to start a conversation? You say, I'm standing there. I don't know what to do, and then reaching out can feel scary. It's like because you're getting out of your comfort zone once you understand how to get out of your comfort zone and break the barriers, but it doesn't have to be scary. It doesn't have to be that. Let's start simple. Simple message, for example, and link it in how to start conversation. Hi, I'm X. I really like your post about topic. Why? I also work in your field and I would love to connect. Very simple message, and you can match it with a different way. You can say, Hi, Joan, I really like your post about networking online. I work in the Simo marketing field like yourself, and I would love to connect with you for future opportunities. Very simple to the core. This is the simple one. You can match and clear different ideas and take it step by step until you be able to know which one is working. There's no best answer for this. The most important information that you have, you'll be able to use over and over again, but it's keep trial and error until you find you can save the best form. Not everyone will be able to reply back to Link in message depending on network, how many people you know there, what kind of expertise they have. My people simply don't reply. They are still busy or they have a large network. So it's depending when you're trying to do. Simple message, for example, in Facebook or email, I saw it commence in the group, I'm working something similar. Let's stay in touch. I would like to don't just send an invitation or just friend request without such simple introduction. That will make a huge difference because when you're sharing something personal about them, that will resonate with them and that will open the door for yourself and getting in touch with the people who would like to network with. Always, always. Don't try to sell. Just connect like a human being. Think that you are standing in a business event and you've seen someone that interests you that you know before, you've seen online, and then ask questions like what you are working in these days, where you have been traveling, what's one thing that excited you right now? Always remember, people remember kindness and curiosity. If you're trying to know as much information about the others, whatever you have done or your research, or this is just a random connection. Try to be as polite, as kindness and share information about yourself and listen to others. The more listen, the more you'll be able to open doors. One of the most important thing is how to maintain connection, especially in this very busy busy busy world. Making connection is just the first step. When you try to introduce yourself, you request in Facebook or Link N or you follow in X, you must keep it alive. Here's how send a quick hello every one to two months to see what you can say projects or ideas or shares experience or something that you share or they share that you have an interest could be comments, it could be bark messages, it could be video that you have shared and so on. Share helpful articles or tools that resonate with the people around you and network. For any changes in the network them when they share good news, if they have been promoted, change jobs, change it opportunities, open new business, always try to be as human as possible and ask for cafe chats. It could be, I'd like to grab you cafe. For example, you're saying the same city in London, New York, even if you are traveling, I mean, normally, I keep traveling between places and sometimes people say that I'm currently in Dubai and I've seen that you in Dubai. Can we meet for online or off Chet? Can we have a quick quote I would like to share with you something doesn't have to be sales, just opening opportunities and keep it alive from time to time, especially if you would like to keep in touch with them. Also there's a simple notebook or CRM like notion or a table to remember names and dates. You can convert all the data you have and link it into a CRM and you keep in touch with them through the platform and through other ways. Focus on quality not quantity. It doesn't matter how many million connections you have, but how many ten, 20, 30 of them actually that can help you open doors and keep connection with them from time to time? It's not just about the numbers, it's about the quality of the numbers. Then Section number seven is collaborate with others. How to work together with, how to share ideas. In this hour, you can say online first word, there's many things that you can do with others to be engaged with them. Network also meaning working together. Think about people you can invite if you have a Badcast, if you're a host, you can invite others to be guest or you could be guest in their Badcast. You can invite them on Badcast or YouTube, it could be on other platforms also to share ideas, to discuss the topic, or they might be an interesting news or something that you will take their opinion, whatever yourself on the others and try to share such content online. Interview them for a blog or you'll be interviewed for their blogs. Do live event with them in case you know them more and you have synergy or there's a lot of chemistry between yourself and you would like to create live event or sharing something that you can live together, something that you would like to share. Share each other content. Engagement with others, mention others in the connects. Not just try to be about, for example, if you're sharing something about digital nomads or sharing something about building a global brand online, try to see who people are in the same field and then connect with them and then share them and then ask their opinion about the posts that you have had. This will keep you engaged. This will open the doors and will help you always alive. One of the things is that I will give you an example as how to build trust with others. I love you videos in remote work. Would you like to do a short Instagram live together next week, we can share the same insights. Don't be afraid to ask. Most people are open for it. If they have the time and the effort, you can join Instagram. That's another way to connect together. You can have live chat together, Instagram or link in whatever platform that you prefer to use, and you can share the opinion. That's how to build you can start online and then you can go to the offline and it could be the other way around. You can start offline and then you can go to. Here in section number eight, we have a mini project. Build your connection map. Each one of us has a map and it could be, as we discussed, an online map or offline map. Let's build your connection map, take out a worksheet or a paper and write your goal. Example, get more clients from my design business. By the way, your first connection could not be the client, but the second connection for the connection could be the clin. Okay. Then second thing is less pi people you already know. Less five people you want to connect with, less three communities to join this week that related to what you're doing. Make a plan to send three messages in this week. I'll say them again. Starting by, write your goal. Get more clients for my design business, and then second thing, less five people you already know, you'll be able to use them and less and then another five people you want to connect with. Was a second connection between you and them, how to reach, what message you will send them? What kind of opportunities they can open the doors for you and then less three communities or groups in different platforms you want to join and why. Make a plan to send at least three messages this week to individuals who would like to connect them and you have done a little bit of research about their backgrounds and what resulate them. This is how you can go from invisible that no ones knows about you to visible and then trusted or building a trust, taking time and effort until you bud your own understanding and take it to the next. Congratulations. In this chapter, you learn how to understand what real network is. Introduce yourself with confidence, find your people online and offline, start simple human conversation, Ep connections, strong, tolerate full gross. We have learned a lot in this chapter. I would like you to pause the video and try to think about it again, understand what real network is online and offline, how to introduce yourself with the confidence, how to open conversation with others, find your people online or offline, people reslate with your ideas, your opinion, and how you connect with them. Start simple, human conversations, always try to be as much as kindness, keep connection strong, and corbate for growth for the next step. Remember, your personal brand grows through people, not yourself, keep showing up, keep giving value, and keep being you. Next chapter, we will look at how to monetize your brand, turn your network into an income and build your global brand. See you there. Thanks so much for watching. 8. Chapter 7: Monetize Your Brand – Turn Your Reputation into Income: Welcome to Chapter seven. We have worked hard to build your global personal brand. Now it's time to monetize it. Let's make some money. That means stay your name, skills, repetition into a real income. Let's start the presentation here. In this chapter, we will answer how you can earn money with your brand. What options are best for you? How to start even with no products yet. You don't need to be famous. You need to be useful, clear, and ready to share value, and then monetize your experience. Let's begin. What does monetize mean? To monetize means to make money from something. You are not just working for money. You are building a personal brand that attracts income from many places, especially online. With a strong personal brand, people trust you to build relationship with you. And when people trust you, they are ready to pay for your service, buy your products, recommended you for others. Your brand become your business. I'll say it again, with a strong personal brand, people trust you and when people trust you, they are ready for pay for your service, buy your products recommended you for offs and brands become your business. How can I motize my brand? Three ways to monetize your brand. Simple and easy. Here are three simple ways to earn income online. The first thing and the most straightforward thing is services, time for money. You exchanging your experience or time for value. You can help someone directly, for example, coaching or consulting. People poke you at the consultant or the coaching, freelancing, designing, writing, and marketing. Done for you services. You can do other services on others behalf for exchange of value and money. You need skills, time, and clear offer. For example, I'm selling 1 hour consultation call or $10,000. I'm selling a coach services for one month for four calls for $2,000. You have to be very clear what you're selling because you are exchanging time for money. It's always something against. The next thing that you can sell is products, which you create one time like this course and you sell many time. You can sell something people can use, for example, e books, courses, templates. If you are for example, have a very specific niche and you create an e book about it. You can sell the book. It doesn't have to be free this you will create ones and you will sell more and also courses like this one. You can create the E books and courses into one valuable course or even you can match between the Eok the course, extra template and even coaching core with you, including on one package. You can mix between the service and products. Doesn't have to be one of them, could be mixed between booths. And also the digital guides. You can say, I'm helping entrepreneurs build the global business online, and this is my guideline, 123, this is how to start your brand. This is for beginner, this is for intermediate, this is for experts. What you need to start selling, you just need good content and sample tools. You can use Gumroad, you can use ditchable. There's many available online when you can also monetize your experience and start selling into something valuable. The third thing is community, community and membership, ongoing value. That's kind of it's not a passive income because you have to invest a lot of time and effort into running a community. You build space where people pay you monthly or yearly. Example, private group with weekly calls where you join and weekly calls online and you give your experience and unswor comments. It's like a private community. It's similar to the one in YouTube if you have YouTube channel but it's a very private and it's one to one. Online community with resources. Or you can have a Patrion on Substack newsletter where you engage with your audience on a weekly or monthly basis through a subscription, what could be monthly, could be yearly, could be forever, just one time payment and you can get access whatever to the newsletter. You will need loyal audience that you have built, people who believe in what you're doing and consistent content. You have to keep posting or creating information related to the niche or the industry that you're sharing into that community. Choose one to begin. Later, you can mix two or three of them. For example, you can start with the service, you can sell your time, and then you can sell a product like a course, and then you can mix between the community. You can mix the three. You can have a course, you can have a coaching call, and you can have a membership community on one services that's including everything. Many online platforms are doing this. You don't have to do everything. If you're happy just providing coaching services or consulting, that's fine. If you're happy with selling courses, that's fine. If you're happy with the community, it doesn't have to be all of them, just one or two or even three depending on what you plan and how you would like to monetize or plan your time and effort step by step. Design your first offer. Now, let's build your first offer, what you give to people for money. Answer this five question that will come into your mind. Who is it for? What kind of you're creating something, but you need to know your target audience. Who is it for? What kind of people will be resonate with what you're offering for. If they are targeting in one region or this could be a global course or global service, anyone in the world can take it. For example, like building a global brand. What problem do they have? What kind of obstacle they try to solve when they try to book a call with you directly? What do you will give them? What kind of expertise? How you will be able to solve the problem through guideline eBook through a step by step guide and then convert it from problem to be something to be solved. How do you deliver it? It's a call, it's a video, like a course or a PDF like an eBook. Then the last thing, what is the price? What kind of value or price you put into selling your course? Some people provide the service for free, which are not recommended at all because you invested time and effort in building something, so it should be monetized. But what is the price? Who is it for? What problem do you have? How will be able to solve the problem? How will be able to deliver the solution, and what the price they're willing to pay? That's the five questions. Once you answer this question, it will be very easy to build and have the first off for example, I help new freelancers build their first online portfolio. I offer 1 hour Zoom session for $100. So I help freelancers. That's the people I help freelancers. How can I help freelancer build their first online portfolio. You're a target for freelancers who are just starting up doesn't where to go, which platform they can use, how you delivered the service? It would be called 1 hour Zoom through platform called Zoom session for $100, data price. You're helping freelancers, build first online portfolio. You offer one online session for $100. That you created an offer. You've answered the five questions and you'll be able to move forward to the next step. But always remember, keep it simple. Use Esport. Be cleared and focus. The more you clear, the more the message will be delivered and you'll be able to attract more customers one by Section number four. How to talk about your offer, don't be shy about sharing information about this. Now that you have an offer, how do you share it? Here is a formula. Tell your story, share your results or skill, show who is it for, invite them to message or I'll try to it. Say it again. Tell you a story. This is my story. Share what result of skill that you'll be able to help. Taking the story to the next step. Who is it for? What kind of audience that resonate with this story? Invite them to message you directly or book through the link. Could be just a booking link or it could be a message directly in any social media platform like Whatsapp or even directly in an email. You can start the engagement with them, for example. When I started freelancing, I had no idea how to find clients. I learned what works. Now I help others, beginners, freelancers, build their first client radio portfolio. That that you just DME to book session, this in Lincoln I post and Instagram stories, these book groups, emails, what's messages. Be kind, be real, and don't be pushy, it takes time and tell people resonate what you're trying to do. I will say the example again. When I started freelancing, I have no idea how to find clients. I learned what work and what doesn't know. Now I help others begin beginners, build their first climbed radio portfolio. If that's you just DM or book a session directly with me. You can share it and link it in post Instagram stories, Facebook groups, and emails or whatsapp message directly to your audience or niches who are interested in something like this. Here is Section number five here about the pricing tips, how you can much should you charge? Should you go the expensive, the medium, or the lower? Some people offer it for free. It's different strategies. Start with your time value, the problem value, how would speak. Are you trying to fix something that could be done in $10 or $100 or in $10,000. It's depending the problem value. If it's something that they try to do with themselves, how much money and effort they will be able to put and obstacles. You're taking them 0-0, so that's the value you're providing. Also, remember, your experience level, you could be starting out, don't have that background experience or you already have a lot of experience, so you'll be able to charge more. You region and audience income, selling to Africa is different selling to Europe, selling from US or Canada. You have to what kind of audience you would like to target, if you're selling into the US and Canada, the markets totally different from selling to the Middle East. The region and audience income is different. The currency fluctuation is also different. Don't try to sell something, especially for African countries or Asian countries where mostly the income is very low and you try to make a very high offer which will not resonate with them. Always charge more than they us. If you think that this could be done for $50, do it for 100. You think it's 100 do it for 150, it's 150 250. Because if it's free, people will ignore it, they will not see the value. If it's slow, they doubt about it. If it's fair and clear, they trust it. I'll give you a couple of examples here. 30 minute call could be 50 to $150, depending on you could be more than this. There's a lot of people charging ten k or five K for 30 minute call. But it's depending on what kind of experience. What will happen if someone book the call, I'll be able to transfer them 0-0 and that's adding the value. Digital guide. If you're selling a digital guide, this could be an average from $10 to 50, could be down to $500 or five K depending on how complex the digital guide. This is something that how much time and effort you put into this digital guide and you'll be able to use it with others. The last example here, for example, coaching call, one to one coaching calls or plans, doesn't have to be it could be one to one coaching calls, but just not one call. The plan could be from $300 to $1,000. That could be four calls, five calls, ten call depending on plan could be four calls per month or it could be a subscription for six months to get into resonate what you're trying to do. Don't compete on price, compete on clarity and results. I'm helping you solving a huge problem for you. This is the value that you're giving me for my time or my service, and that's how you can use it to the next step. The next section, tools to help yourself, how can I what kind of platforms, what kind of things I can use to monetize the steps? Let's start with a couple of things that I personally use. One of the most famous thing if you are trying to use scheduling, if you have a booking link that you can send instead of going back and forth in the old days, I'm free Monday, you reply back. Sorry, I'm not available Monday, you're available on Tuesday? Yes, I'm available on Tuesday. What time slots are available? I'm available at 1:00 P.M. In London Pm Dubai. What would be 1:00 P.M. In London would be in Dubai? But we don't do this anymore. There's a lot of scheduling platform. Two of the most famous one is calend and cal.com. They have a fantastic way to P to process everything on your behalf. You would be able to collect client information and take questions, could be free, could be paid, could be just a membership or just one off. Use the to collect payments using Cal and Calen D, you have to connect them with the payment processing. The most famous one is Stripe or PayPal. You can link, for example, cal.com with Stripe and you collect the payment. This is something I do personally. You can collect Calen D with PayPal and you collect the money through PayPal. There is different variations. For example, Cald and Cal, they are extremely similar and you can collect the payment through not just PampAp could be PayPal and Stripe or mix between both. So how can I sell digital product? The easiest platform to sell digital product is gum Road. It's very simple to build. You can add PDFs, you can add courses, you can add coaching calls. You have the pricing, you'll be able to charge for pricing. They can be suggested pricing. You can sell an installment, the payment could be done in three, 12, six, whatever you would like to make it and each product yourself will be reviewed and it's very easy to save the link and people can be able to buy the digital product directly. The coaching calls or the sessions, you can use Zoom, Google Meat depending on what I prefer Google Meat to have more stable fusion and easy to use. Many people find Zoom, it is standard for video calls, depending on what platform use. Other people use also Microsoft meat on other platforms. Designing, you can use Canva Canva is you have the free version and you have the paid version. The free version is just very simple, but doesn't give you all the tools. If you would like to use the paid version that will give you more insight to deliver digital products. You can keep everything very simple in Google Docs, Google Drive, you don't have to pay an extra, a very simple payment membership will be able to deliver all your digital service. So you don't need everything, start with the free tools. Very simple one, you don't have to go for the paid calendar or pay cal from day one, just tat at the free version and once you are confident and need more services from such platform, you can upgrade your services to paid one so you can use it to the next step. That's the most important thing where to promote your offer. If you have created a digital course, coaching platform, or community. Now, where do you share your offer? Always try to tell the story and behind the story, you will share the offer. Don't share the offer directly. Just try to blended with the story because people like to read stories and at the end of the story, you could have the deliver offer or the outgoing that you would like to sell. Simple as we explained before, you can use social media, starting with Link it In where you can create articles, videos, posts and at the end of the end of the post or the articles of the video, you can use the link. I can help you do the same using this video call. I can help you do the same joining my community. Could be also on Instagram, Facebook groups, and Twitter, but always remember the message in each platform is different. If you're trying to use Instagram, it would be more on the graphic site. The graphic side that you have to impress people with the graphics. The Link it in it's more professional. Facebook groups, it's more about delivering a value and is connecting with other individuals that have the same niches like yourself. You don't have to start selling you can start collecting emails using free content. Join my newsletter. If you like this content, join my letter. Once you have the email information, you'll be able to send over and over after you get permission from people. You can sell after you collect the email of the telephone number of the Whatsapp and then send tapes and offer weekly or monthly. I'm helping this client and then you can share ideas, you can share stories, you can share information into and then you can start selling the digital products or the offline product that you. Also you can have a lending page or a website depending on what you're trying to use. Simple one page site using, for example, notion or card, collect all the information share at the end, use it to collect such information. The last thing is word of mouth. Ask your happy clients to tell others about your services, offer referral friend word, have an affiliate. You can create your own affiliate link when people just sell or use your link in other platforms. They receive a reward or incentives, fees of the money that paid you and always repeat repeat your message weekly and stay visible all the time. That's make the difference. Stay visible all the time. By now, we can start mini project, your first income plan. Let's build your simple income plan. Use your worksheet or notebook and write. I'll say them, step them, and then I'll repeat them again. What will I offer? What kind of offer I will offer? Who is it for? Where I promoted? What tools I will use? What price I will start with, when I will launch it? Six points. Let's start again. What I will offer? Coaching, service, selling my time or course or digital product or a community subscription. Two or three of them, what offer I will be delivering. Who's it for? What kind of audience resonate or what I'm offering? Where will I promote it? What tools will I use? What price will I start with and when I launch it? If you answer this six questions, you'll be able to start launching as soon as possible. You have the tools, the price, when you promote, who is it for, and what kind of service you offer. Set a 30 days goal, make your first hundred dollar 500 100. A and repeat. Amazing. We now understand what it means to monetize, three ways to earn services, products and communities, how to create and share your offer, tools and platforms to use, and how to create a plan and start. This is a very important. We understand what it's mean to monetize your business on services or products or communities. The ways to earn products or communities, how to create and share your offer. Tools and platforms, very simple, free and easy open tools that you can use them. Anyone can use it. They are very simple to use. How to create a plan and stop, Your person brand is powerful, but to grow it, you must take action. Start small, keep learning, keep giving value. Your brand is not just your story, it's your business. In the next chapter, we look at real case studies. How Ovels just like you build and monetize their brands from scratch, see in Chapter eight. Thanks so much for watching. 9. Chapter 8: Real Stories – Learn from Global Personal Brand Successes: Hello. Hello and welcome to Chapter eight. In this final chapter, we will look at the real example, stories from people around the world who build their personal brand step by step. Let's start by sharing the presentation. Some of them started with no followers, no money. No idea how to begin. But today, they are working online, growing businesses and helping others just like you can. We'll explore what steps they have took, what mistakes they have made, what work best for them, how they started making money online. These stories are not just for inspiring, they are practical. You will learn simple things that you can copy and adopt for your own journey. Let's get started. Story number one, Lila and instagram design. Lila is a graphic designer from Morocco. Her background, she started using Instagram to post pictures of her daily life and art. Nothing special, her style. But one day, she started sharing design tips, short videos before and after graphics, and tutorials in Arabic and English. Her strategy. She used Cava and free tools. She posted three times a week. She use hashtag design tips, small business help. She added a link in her bio for people to book a logo design session. Result, after just two months, small business owner began messaging her. She charged $50 for her first design. After six months, she raised the price 250 and was fully booked every week. What kind of lessons we can understand or learn. Start with what you know, be consistent, use one platform, offer one service, speak in two language if you can or three, I open more doors. Let's go over what she's doing. She was posting normal daily life tips and simple art. Nothing special. But just one day she started sharing design tips about her own experience. That's sharing a story that resonates with people. This kind of post went viral, short videos before and after graphics and tutorials in Arabic and English. And she used very simple tools, very free tools, fade Canva because she's designer. But all the other tools was free. She posted three times a week. She use hashtag rated to what she's doing and she have a bio Bonink Is it link like Link we discussed in other chapters, where you can share all your links, how to contact you, what kind of numbers you have. Lots of app messages, booking a call, buying a course, everything is just one bio, and the result. When she started, she raised you can say a moderate price which is $50. But after six months, she gained the experience, the knowledge, she raised his price 50-150 and was fully booked. Simple strategy you can book and copy and do the same over and over depending on what you are trying to achieve. Story number two is Ibrahim or Ibrahim, a remote career coach. Braham is from United Arab Emirates. He used to work in a call center. Just a normal, you can say grilling job with no expectation, just fix it salary. The problem, he hated sitting in traffic just waiting back from the call center. You want to freedom to travel and work from anywhere that he was dream and aim. What he did, he joined Facebook groups for digital numanRmote workers. He helped people for free by sharing job links and resume tips. He wrote a free guide called ten Step to find Remote jobs. He added his telegram link in the bio so people can reach him directly in a telegram on other platforms. How he monetized, he started one to one called for $25 to review CVs, launched 47 eBook, how to write a professional CV that attract and using AI, open a private group for job leads for $10 a month, very low because the kind of volumes he would be attracting huge. You can use a loss strategy for pricing, but my numbers will be huge. Now he start work from Turkey, he moved from United Arab Emirates to Turkey and he earns around $2,000 a month helping others go remote. Lesson for you, you don't need a degree. You need just useful skill, simple tools, and clear offer. Give value first, share your story, help other, then ask people to pay for more what you're trying to deliver. Very simple, consistent and simple. You can copy Ibrahim and it's a very simple. He used to have a 95 job. He hate it too much. You have a lot of experience, you share experience, and then turn it into profitable business. You can copy him and build whatever you are trying to approach step by step. It doesn't have to be something fancy or a lot of experience, very simple sharing information will be able to help you and take you to the next step. Story number three, Anna, YouTube teacher, Anna, the Portuguese teacher from Brazil. She was teaching Portuguese. She was based in Brazil. What kind of problems she had. She wanted to help more people learn her language. There's a lot of you can say, especially Spanish and Portuguese, that's one of the hype languages. I'm also learning Spanish, all of my friends, but she didn't know how to start a business. She had the experience, she have the knowledge techniques. What you have done? She used her phone to record lessons and post them on YouTube for free. Her videos were short and easy, how to say hello, common mistaken Portuguese, et cetera. She added subtis in English and use sub nail with flags to pipic attracted Brazil flag and Portuguese flag. Her brand grow. People committed and ask her for private lessons. She created a booking link and start Zoom sessions starting to $20 an hour which is very low and moderate. Later she added 97 beginner course with ten video lessons about Portuguese. The result, now she have 30 k subscriber and make money from YouTube ads, classes, or sells. What kind of lessons that you can learn? Use video, I build fast than post and blogging. Teach simple things very well, very simple information, use your voice and personality. That's your brand. Everyone of different. Everyone have their own experience and background. The more unique you are, the more you'll be able to attract. Doesn't have to be something fancy. Jaxin Ibrahim, just see going through. Here Anna just giving experience about she know the language, you understand English and Portuguese, and we'll be able to grow like audience and then charge for it. That's the beauty of selling online. There is no gate keepers, anyone can do whatever you have the experience, you have a niche, you'll be able to monetize it to the next step. Story number four, something more skilled. Ahmad is a link in legal advisor. He had been doing he low graduate from South Africa. He's challenged, he want to work with international clients, but didn't have law firms or license yet. He's operating in South Africa only and he would like to provide services at a global brand. This is one of the common things. It's just like when you having a nine to five job that you are located to one location, you just have one region and one set of clients. But if you're building a global brand, you'll be able to work with international clients. The same thing like A. His approach, he started sharing short linked posts like legal tips for freelancers, how to read a contract, avoid these legal mistakes. He added his story in his bio helping freelancer understand contracts. One step at a time. He created a free check list called five legal freelance mistakes. Then he started with a 15 minutes calls and then updated to 50 the free call. Then if you would like to get more than 15 minutes, the call will be $50 Calton document review for $75 later, you have a free legal tool boook that he sell for 199 results, he get international clients and the company hired him to do legal workshops. Lessons for everyone. Link it in is so powerful. Share useful tips, build your audience with content, not ad. You don't need to be a lawyer. You just need to be helpful and clear. It doesn't have a fancy degree. It doesn't have an international office or international brand, but he used his niche and his background. You have a lot of experience in helping entrepreneurs and freelancers, especially in Africa. You understand the legal aspects in different countries and he'll be able to deliver a charge list and then change the price time by time. What these stores have in common, we have almost four stories now. Let's pause and ask yourself, what do Lilah Ibrahim Anna and Ahmed have in common. They don't wait to be perfect. They use the free tools and Instagram, Facebook link in or YouTube. They shed what they already know. They didn't learn anything new or special. They give value before asking for money. They kept it simple, one service, one platform, one message, and then grow. The result didn't come overnight. It took weeks and months before they start earning, they tested, and then they improve, you can do the same. It's not a magic formula. It's not something that I will give you a sheet and once you have the sheet, too. Let's say this again. It took weeks, months until you build your audience, until you have a message, until you have a clear understanding of what people try to do, and then you charge with it and then improve, and then you build. You can do the same step by step. Here the most important thing is your action plan. Apply what you have earned. What you have learned. Here what I want you to do now. Take out a notebook or open your worksheet, answer these questions one by one and resonate them. I'll say them and repeat them again one by one. Who are you most like? Are you like Lila, Ibrahim, Anna or Ahmed? How you can resonate yourself? Are you like Ahmed who was looking for international clients that doesn't have a fancy law degree, but you have a legal understanding or Anna who started teaching Portuguese to her English speaking customers. What skills or story you can share, depending on the same thing. Which platform you focus on first and then you can go to platform. What small offer you can create, when you will post your first message and what kind of message you will be able to post. This is the first answer this question. You can post the video. I'll say them again. Who you are most like? Are you like Lila Ahmad Ibrahim or Anna? What kind of background that you have? What skills or story you can share? Which platform will focus on first? Which small offer you can create, when you will post your first matches and take it to the next step. In the next seven days, post once on your chosen platform. C, say what you do, offer help and add a link to book a call or send a message. You don't need to be famous. You need to be visible, clear, and consistent. You are now invisible, you're moving into the visible and then you reach clear and consistent. Step by step, you'll be able to reach to the next stage and be able to charge a lot of money online and making a lot of money from your business. Here, the final part is final words and what text. Congratulations, you made it to the end of the course. Let's review what we have done. You define your personal brand. You created your message and story, you cleaned up your online presence from different vos and different pictures and you just make it a mess. You built your platform, you created the offers, you started hearing and growing, and now you have seen how others do it and you can do it the same. This is your time. The word is global, your audience is waiting. Start simple. Show up, be honest, be helpful and most important be you. You have everything you need to grow, a powerful global personal brand. Thank you for being part of this course, see you in the next level, and always stay global my friends.