Transcripts
1. Introduction: People connect with brands, like they connect with people. If you're at a party and
you don't know anyone, how do you decide who
you want to approach? Our first impressions
are very powerful. How are they acting?
How are they dressed? Do they seem friendly and fun? Are they loud and boisterous? Or are they exclusive in keeping
to their secluded group? Does their energy
match your energy? Just as our personalities are an expression of
our inner selves, how we relate to others, go about achieving our goals and express what
we have to offer. Our brands have a personality
that does the same. Whether your audience relates
to your brand or not, can make the difference
between being the star of the party or someone who
wasn't even invited. My name is Tamara Jensen, and I'm an entrepreneur, a brand strategist,
and an educator. I help people build powerful and resilient
brands from the inside. This class is the
third in my build a resilient brand
series where we'll unleash the powerful
personalities of our brands. And capture their unique
voices so that they build trust and a deep
connection with our audiences. In this class, we'll briefly review the layers of
a resilient brand. And we'll learn how unleashing their unique personalities and voices can position
them for a long term, sustainable growth and success. We'll work through a series
of exercises designed to define and articulate our
brands personality and voice. And then we'll begin to
bring our brands to life in the real world with a brandscape
and mission statement. We'll bring it all together
in a brand style guide, an important reference
document for anyone working on your
brand, including you. The more clearly you can define your brand's
personality and voice, the stronger your connection
will be with your audience. This class is for
creatives, entrepreneurs, and marketing professionals
who want to develop deeper connections
with their customers and build a powerful
brand that lasts. I'm excited for us to build the next layer of
our resilient brands together and unleash their
unique personalities on the world. Let's get started.
2. Class Orientation: Materials, Project, and Class Prep: In this class, we'll look
at inspiring examples of real world brands that
are full of personality. And we'll work through
a series of exercises designed to tease out the
full dimension of our brands. We'll give them a
voice and begin to style them with visuals, colors, and patterns to find the powerful nuance and how they're expressed
in the world. The exercises in this
class are designed to be an iterative and
intuitive approach. To unearth and unleash your brand's powerful
personality and give it a voice that resonates
with your audiences. You don't have to be a marketing professional to
complete this class. It's designed for us to work through things
together so that we're confident in how our brands are positioned to be as
impactful as possible. I like to picture
a resilient brand as being made up of
a series of layers, starting from the inner core and working out to the
limbs, leaves and fruit. The innermost layers give our brands their
source of power, The unique and compelling
essence and values that are shared by our brands and
our most loyal customers. As we move outward through
the layers of our brands, we start to define
their identities, their personality, their voice, their messaging,
and brand stories. The outermost layers
are what our customers and the world experience,
every touch point, our logo marketing,
copy packaging, shop design, customer service, scripts, and so much more. By building our brands
from the inside out, we're creating strong and
resilient powerhouses that are positioned for
growth and success. If you've taken my previous
skillshare classes, you might have your
brand's core essence and values nailed down. In this class, you'll build
on those inner layers to start to bring them to life
with personality and style. And you'll give them a voice. If this is your first class
in the series, don't worry, you can still complete
the exercises and build this important layer
of your resilient brand. You want to tackle the
innermost layers of your brand. First, feel free to come back
to this class when you're feeling confident about your core brand
essence and values. I'm also available to chat
in the class discussion at any time if you want to review any concepts
along the way. All of the exercises for
this class are included in the class workbook available in the class resource section. Feel free to get creative and
work outside the box with tools you're
comfortable with and to use the workbook as a guide. As you're working through
the class project, take your time and revisit the exercises as more
nuance comes to you. In my experience, taking
a break and giving your brand personality space to breathe helps make
the magic happen. If you've completed the first
two classes in this series, keep your brand
essence and values in mind as you work through
these next layers. Your brand's personality
and voice are a reflection of these
inner layers and should feel like a natural
expression of what makes your brand unique and
powerful on the inside. Don't forget to share your
work in the project gallery or ask for help in the class
discussion at any time. Join me in the next
video where we'll talk about how your brand's
unique personality and voice can give it
undeniable and lasting power. I'll see you there.
3. Brand Personality & Voice: When we meet a stranger, we make assumptions about them
based on their appearance, how they carry themselves,
interact with people, and speak at our
most open minded, we use quick cues to decide whether someone
is worth our time, can be trusted, and might even be our new best
friend over time. As that person shows up in a similar way over
and over again, that consistency builds trust. We get to know and love the
unique quirks that make them stand out to us and we
connect on a deeper level. Once we've built
that trust based on authenticity and consistency, we're more likely to introduce
them to our friends and family and even forgive mistakes that are
bound to happen. A billionaire once
said that your brand is what people say about you
when you're not in the room. It's your brand's
reputation and it's a lasting impression that
can be difficult to change. Once people have
formed an opinion, we want to make sure that
our brands are set up for success by
being an authentic, compelling, and
relatable reflection of what makes them
unique and powerful. Defining a unique and compelling brand personality and voice is crucial for building
a resilient brand for a few key reasons. First, differentiation. In today's crowded marketplace, having a distinct
brand personality in voice helps you to stand
out from competitors. It allows consumers to recognize and remember your
brand among the noise. Secondly, a well
defined personality in voice communicates your
brand's authenticity. Consumers are more
likely to engage with brands that feel genuine
and trustworthy. Third, a relatable
brand personality in voice evokes emotions and builds connections
with your audience. This emotional resonance fosters loyalty and repeat business. Fourth, a consistent
personality and voice across all communication
channels enhances brand recognition and makes
your messaging more cohesive. Lastly, a well defined
personality in voice helps you tailor your messages to your
specific target audiences, ensuring that your brand
resonates with the right people. Before we start digging into the unique personalities
of our own brands, let's look at an example of how the personality and voice
of a well known brand reflects its
intercoreessence and values connects uniquely
to its target audience. Duo Lingo is a
language learning app, but you might not
immediately guess that from the brand's
personality and voice. It's a bit wacky and
out of pocket and embraces the antics of
its owl mascot duo. Ever since the Owl
became a meme for the somewhat aggressive
reminders that the app sends, the brand has embraced
that and often uses darkly humorous threats and antics to play up the humor of the situation and create a
truly unique brand voice. Duolingo describes their brand
personality as inspiring, inclusive, can do,
curious and quirky. Duo certainly embodies those
personality characteristics which are reflected
in the brand's voice. As we work together to unleash our brand personality and voice, try asking what your brand would be like if they were
a movie character, a mascot, or even a
style of vehicle. But remember, we want our brand personalities to
be truly unique, though they shouldn't
be a direct copy of anything or anyone
that already exists, even if they're a fictional
character or a cartoon. As you work through
the class exercises, try not to worry too much about your competitors and how
they show up in the world. By getting specific on what makes our brands
unique and powerful, we'll naturally differentiate
ourselves from the crowd. We like to tell young
children to just be themselves and they'll
make great friends. And this rule applies to fully
grown adults and brands. Now that we have a sense of why our brand personality and voice is crucial to making a stronger connection
with our audiences, let's get started
with getting to know the many dimensions of
our brand as a person. Join me in the next video.
4. Exercise 1: Get to Know Your Brand as a Person: Imagine your brand as a person. Let's call them
Brandy Branderson. You're introducing brandy to a friend because you
think they should meet. How would you introduce Brandy? You'd probably mention why you think your friend
would like brandy. Maybe they're approachable,
friendly, and relatable. Tons of fun to be around. Brandy sounds great, but they also sound like every
great person out there. What makes Brandy different? Why should your friend want
to be besties with Brandy? Brandy's first
impression needs to wow your friends to get
their attention and make them want
to learn more. Just like that
first introduction, the way the world
experiences our brands from their initial point of contact affects whether they want
to engage with them. Your perspective, customers, collaborators,
suppliers, the media, the community and more
will form opinions about your brand based on how it shows up in the world and
how it makes them feel. The more authentic, consistent, and relatable your brand is
to your target audience, the more they will let
it into their lives. Before we jump
into our own work, let's look at a well known brand and see if we can describe its personality
along the dimensions of style, behavior,
and communication. Let's pretend Nike is a person. How would you
describe their style? What about Nike's behavior? How does Nike communicate? Nike's brand personality
is bold, inspirational, and energetic, and it's consistent across
every touchpoint. Nike is a world leader, not only in product design, but also in advertising
storytelling and customer loyalty. The way Nike uniquely, consistently and
authentically shows up in the world that
every touch point differentiates the
brand from the slew of competitors in the
athletic lifestyle market, and builds trust and loyalty
among its customers. Nike's personality
is recognizable, emotionally, compelling, and
connects with customers. As you work through defining
your brand's personality, ask whether it differentiates
you from your competitors. Is it emotionally compelling? Does it resonate with
your ideal customer? Let's get to work. In
this first exercise, we're going to get
specific about a few different dimensions of the personalities of our brands. We're going to think of them
in terms of their style, how they show up in the world, their behavior, how they act, and their communication, how they engage and
communicate with others. In your class workbook, you'll find a list
of 25 adjectives for each of these
personality dimensions. Complete the exercise.
Go through each category and circle a maximum of five
or six words from each list. These lists are just a starting point if you're finding there's a better or more
specific adjective that describes your brand style
behavior or communication, writed in the space provided
at the bottom of each list. Remember, if you've completed your innermost layers
of your brand. In my previous classes, your core brand essence
and brand values. These inner layers should
be reflected in the words you're choosing to describe
your brand's personality. Your brand's personality is an expression of what's inside. I'm going to work through the
exercise for my own brand, which is a business and
branding consulting agency. In my previous classes, I determined that my core
essence is assurance and my brand values are empowerment, transparency,
and ingenuity. As I'm going through my list
of personality descriptors, a good gut check is to ask
myself whether they're aligned with these inner layers
of my brand under style. I would say my brand is modern, organic, timeless,
vibrant, and distinctive. If my brand was a person, I would describe its behavior as ethical, empowering,
trustworthy, inclusive, creative,
forward thinking, engaging, resourceful
and collaborative. I would also say it's a
little bit conspiratorial. So I'll add that at the
bottom of the list, I would say the
communication style of my brand is informative, direct, thoughtful, educational,
engaging, and visual. After all, I picture
a brand like a tree. Remember your
brand's personality should be an authentic
expression of what's inside. This consistency not only builds trust with
your audiences, but ultimately makes it easier
for you to connect with your customers
because your brand is being true to itself. A few more tips as you're
working through this exercise. The more specific you can be, the more unique and powerful
your brand will be. Sometimes it's
easier to cross out words you're sure don't
apply to your brand, and then work with what's left. If you know your brand is
definitely not playful, rustic, bold, or authoritative,
you can rule them out. If you're unsure about a word, think of its opposite
and ask where your brand's personality lands on a scale between the two. If it's not near the word you're considering
on that scale, it's probably not quite right. In the next part
of this exercise, we're going to narrow things
down even more and land on a maximum of three descriptors
in each of these lists. I call this the Vibe check. Does your brand
actually show up, behave and communicate the
way you think? It does. Complete the scenarios in your workbook using the
adjectives you selected, substituting them out one at a time to test
whether they're an accurate reflection
of how your brand might show up, behave,
and communicate. Try to get your list of specific adjectives
in each personality dimension down to
an absolute maximum of three in each category. Remember, the more
specific we can get, the easier it will be to express our brands personality
through visuals, language, and all
of the other many touch points our audiences
will experience. In this lesson, we got
specific about describing our brands like people so that
we can be more confident, authentic, and consistent when we're introducing
them to the world. You're probably starting to picture your brand out
there in the wild. How it would dress, act and
speak if it were a person. In the next lesson, we'll give our brands a voice
that will connect with our customers and set us apart from the crowd.
Join me there.
5. Exercise 2: Give Your Brand a Voice: Think about all of the ways your brand will show up
in the world and how many of those are written or spoken from your company
name to tag lines, social media captions,
advertising scripts, product descriptions,
and much more. One of the primary ways people encounter your brand
is through its voice. Brand voice can be described as the language
and tone it uses, but it's also a
direct reflection of your brand's personality
and it speaks to the purpose and objectives of what you're
trying to achieve. In this lesson, we'll consider those dimensions of our
brand voice to make a complete and cohesive
picture of how our brand should speak and
sound to our customers. Before we jump into the
exercise in this lesson, let's take a quick look at a strong brand voice in action. One of the things I love about mail chimp is how transparent
they are about their brand. The mail chip
content style guide is available for anyone
to dig through and it gives us some great insight into how their brand voice was developed and how
they bring it to life in a variety of scenarios. Both internally in the company
and with their customers. Mail Chip is an e mail
marketing platform, but it sets itself apart from other technology companies with its personality and brand voice. In Mailchimp's
content style guide, they explain, we speak like the experienced and
compassionate business partner. We wish we'd had way back when we treat every
hopeful brand seriously. We want to educate people without patronizing
or confusing them, using offbeat humor and
a conversational voice. We play with language to
bring joy to their work. We prefer the subtle,
over the noisy, the wry, over the farcical. We don't take ourselves too seriously as a user
of mail chimp, this voice is apparent,
It's genuine, easy to understand and
peppered with a bit of humor. How does a brand like mail chimp arrive at the nuance
that's present in their brand voice to
ensure it reflects the company's values
and brand personality. Probably with a large budget for consultants and months of
input from their team. But as entrepreneurs
and creatives, we're perfectly positioned to start defining our brand voice. Today this exercise, we'll be completing the brand voice
matrix in our class workbooks. The order in which we complete this matrix is important as each square will inform the next until we have a complete
picture of our brand voice. Starting in the
personality square, we'll bring over our list of narrowed down descriptors
from the first exercise. This will set the stage
for our brands voice, which should be a natural
and authentic fit for your brand's personality. Try to keep this list
to under ten words so that it's as concise and
specific as possible. For my first exercise, my brands personality
is timeless, vibrant, and distinctive
in its style. Its behavior is empowering, engaging, and forward thinking. And it acts as a confidant, it uses informative, thoughtful, and
visual communication. Next we want to
tackle the purpose of our brands voice in this square. We'll write down
some of the reasons why our brands speak
to our audiences. This could include educating them about your
product or company, convincing them to hire you, gaining support for a
cause your brand serves, or driving engagement with
your marketing content. Are you trying to attract
a certain demographic? Work with young influencers. Show thought, leadership. Write these down in
the purpose square of the matrix listing the
purpose of our brands voice. We have some specific
reasons why we're speaking. The way we do it will help us differentiate the tone
and language we use. The purpose of my brand's
voice is to empower, educate, build confidence,
and unleash creativity. Next, let's think
about our brands tone. Look back at some of
the words you used to describe the communication
style of your brand. In the first exercise. Do any
of them reflect the tone? Is your brand cheerful, formal, or insightful
with its communication? Is it over the top and bombastic
or calming and reserved? The tone of your brand's
voice will reflect its personality and dictate
the type of language it uses. Think of the tone of your
brand's voice as the energy or vibe it brings when it
communicates and interacts. I think the tone of
my brand is genuine, warm, encouraging, accessible,
and hopefully inspiring. Of course, I'm open
to your feedback. Lastly, in the language
section of the matrix, we'll describe the actual words and phrases our
brand should use. If your brand is
bold and outrageous, maybe you'll use a lot of high energy exclamatory
words and phrases, lots of exclamation marks. If your brand is
exclusive and reserved, maybe you'll stick to
elegant expressions that reflect the high end nature of your product or service. If your industry specific, maybe some jargon
creeps in there that your audience will
appreciate and understand. Are you speaking
to Gen X or Gen Z? The language you
use will reflect your relatability
with your audiences. Write down some of the
specific language your brand will use based on its
personality, purpose, and tone. With my brand, I use
language that's clear, inclusive, considerate, positive,
educational, and vivid. Just like with your
brand personality. The more specific
you can get with the dimensions of
your brand voice, the stronger it will be. If you're struggling to
define your tone or language, try saying the same thing in slightly different
ways and ask yourself which one feels more like your brand or ask a
friend for their opinion. Feel free to make rules about the type of language your
brand would never use, including specific
words or phrases. In this lesson,
we gave our brand a multi dimensional
voice that reflects its personality and feels
natural and authentic. We have some guidelines about the language our
brand uses and we can begin to apply them to different scenarios and our
marketing copy for our brand. The next lesson,
we'll make magic with our brands personality
and voice to create a world for
our brand to live in that feels like
home. Join me there.
6. Exercise 3: Build Your Brandscape: Now that we've nailed down the powerful personalities
and voices of our brands, we want to dress them
up and take them out. One of my favorite
exercises in this process involves a little bit of alchemy, instinct,
and imagination. We translate all the
writing work we did in the previous exercises into something visual to
get a glimpse of how our brands can be brought
to life in the real world. If you completed my first skill share class
in this series, you will have started
a visual mood board based on your brand's
core essence. You can build on or
refine that board in this exercise, or
you can start fresh. A brand mood board
or Brandscape will not only help us visualize the touch points of our brands, color palettes,
photography style, design elements like
logos and packaging. But it will also help us find the powerful nuance
in our brands personality that will
differentiate it from our competitors and help
us stand open the crowd. We want to visualize the magical world
where our brand lives, breathes, and feels
most at home. I love this exercise
because I find we have an instinctual sense of I like that and that's
not quite right, that comes alive when
we look at images and visual cues to bring
our brands to life. In this exercise, you'll start curating images that reflect your brand's
personality and voice. You can paste them in
the class workbook, compile them in a
folder or a document, or use a platform like Pinterest to create a
virtual Brandscape. As you're searching for images, think about the touch
points of your brand and describe them in terms of your brand's
personality and voice. You can start off
in the abstract, searching for terms that reflect your brand
personality and voice. And adding words like
aesthetic texture or style. Start to create a world for your brand as if it was
a person or a character. If you want to get
more specific about design elements and
customer touch points, you can search for things
like logo design for an elevated and
refined jewelry brand that's feminine and delicate. Or packaging design for a bold, boisterous, cocktail brand
that's wild and adventurous. The algorithms are getting
pretty powerful out there, so don't be afraid
to drill down and find nuance as you search. Keep refining the imagery based on what
instinctively feels right. There are no wrong
answers in this exercise, but you should get
a bit picky about the visuals that
represent your brand. Don't forget to share
your style board in the class discussion
for feedback. If you're struggling with
where to start your search, ask yourself, if my brand was a person, how
would they dress? Use this fashion and style
imagery as a jumping off point for design elements like
colors, patterns, and textures. If you completed
your brand essence and values in my
previous classes, don't forget to consider those words and phrases
in your search. We're starting to build the outer visible layers
of our brands, and they should be a natural
expression of what's inside. Let the algorithm do some of the heavy lifting with suggestions based
on your searches. But keep refining and
reeling things in as you go. Remember the more
specific we can get when defining each
layer of our brands, unique and powerful
they will be. I'll share my Brandscape in the class resource
section so you can see the world I've created for my brand personality
and voice to shine. In this lesson, we started
the process of unleashing our brands unique personalities by visualizing
them in the world. Hopefully, you're
getting excited about how your brand's
personality can shine and come to life across all of the touchpoints that your
customers will encounter. Before we start pulling everything together In
the final exercise, we'll practice using
our brands voice by writing a mission statement
that's authentic, emotionally compelling, and
connects with our audiences. Join me in the next video.
7. Exercise 4: Craft a Mission Statement that Moves: In this exercise, you'll
embody your brand, taking on its unique
personality and using its powerful voice to craft a compelling
mission statement. The goal of this exercise is to practice expressing your
brand's unique personality by using its unique
voice so that it's instantly recognizable and
builds trust over time. Once you're comfortable
writing in your brand's voice, you can build out
more marketing copy. Maybe social media captions, advertising tag lines,
or website content. That's a natural and authentic
expression of your brand. Why are we writing our
mission statements instead of jumping into the fun stuff like social
media captions and tag lines? I like tackling the
mission statement for this exercise because it
has a formulaic structure. This structure lets us
experiment and have some fun with our brand
voices and personalities while we work within
a framework and avoid getting lost in what we're
writing at its core, your brand's mission statement
should clearly communicate your brand's purpose objectives and how it plans to
serve its audience. It's action oriented and
gives readers an idea of what your business does and what impact
it wants to make. It's a great opportunity to let your brand's personality shine while speaking to its purpose. Your mission statement
might show up in internal company documents to help set the big
picture for your brand. But it's often shared
with investors, collaborators in job postings
with prospective hires, and might even live on
your company website. The more authentically
your mission statement reflects your
brand's personality using your brand's voice, the more emotionally
compelling it will be, and the stronger
the connection it will make with your audiences. At all of these touch
points for this exercise, you'll use the mission
statement template provided in your workbook to begin drafting your brand's
mission statement. As you write, try to embody
your brand's personality, tone, and language
as you define them. In the earlier exercise. The basic structure of
a mission statement is at your company name. Our mission is to whatever your contribution
our goal is by what you offer for your
target audience so that the impact you make. Once you have the basic language of your mission
statement lockdown, you can play around
with applying the tone and personality
of your brand. As an example, let's look at
a well known brand and how they craft their
mission statement in a way that reflects
their brand voice. Coca Cola's mission is to refresh the world and
make a difference. The purpose of their
company is pretty clear from this short and
sweet mission statement. But what can we assume about Coca Cola's brand
personality and voice? Based on the tone and
language that they're using, Coca Cola's brand is friendly,
inclusive, and optimistic. Their messaging
focuses on creating moments of happiness,
joy, and togetherness. Their mission statement
is direct and concise, but it still reflects
the optimism and togetherness that we're familiar with at every touch
point of the brand. Once you've written a draft
of your mission statement, experiment with saying
the same thing with slightly different words
or a slight shift in tone. Does one version feel more authentic and natural
for your brand? Share your draft
mission statements for feedback in the
class discussion. Or ask a friend if
there's a version of your mission statement that they resonate with more and why. Ask yourself if your
mission statement is emotionally compelling. Does it inspire action
from your audience? I'm going to work through
my mission statement and refine it until it reflects my brand
personality and voice in a way that feels
natural and compelling. This is one of the more
challenging exercises, and it might take a
few rounds of editing. So take your time and come back to it as you let
your brand's voice swirl around in your head for a little while and embody
your brand's personality. This lesson, we've embodied
our brands personalities and given them a voice to share their mission in a
way that's authentic, emotionally compelling, differentiating, and makes a connection with our audiences. If you're on a roll with it, try crafting more
messaging for your brand. Maybe some introductory
messaging for new email subscribers or
social media caption. Share your examples in
the class discussion. In our final exercise, we'll bring everything together
in our brand style guide. A cohesive document
that will act as our brands Bible so it
can show up in the world consistently and
accurately building trust and loyalty among our
audiences. Join me there.
8. Exercise 5: Bring it all Together in a Brand Style Guide: Do you ever wake up and
not know what to wear? How to style your hair
or who you really are? Do you wish you had
someone to dress you up so you could show
up as your best self? A style guide does exactly
that for your brand. It ensures that all of the outward facing
elements of your brand are executed in a way that's true to your essence, values, personality, voice, and visuals so that your
brand is as consistent, recognizable, and
impactful as possible. A brand style guide
also serves as a reference for
designers, writers, content creators,
on how to represent your brand in the design assets
and content they create. We've all encountered people
we know but suddenly don't recognize because they've cut their hair or their
dressing out of character. It can be a bit disorienting
even if just for a moment, a brand style guide helps
prevent that unpredictability by ensuring consistency and building trust with
your audiences. There are a lot of
great examples and creative formats for style
guides available online, ranging from immersive
video guides that tell a story to hardcover collectible books that are
hundreds of pages long. Style guides, sometimes
called standards manuals, ensure exacting rules for the execution of a
brand's personality. Voice, tone, color palettes, bunts, and much more. No matter which
designer, agency, advertiser, or employee is
working with the brand, these guides ensure that
it will be represented in a consistent manner across
every possible touch point. This consistency
and level of detail builds recognition and trust
with the brand's audience. For the purpose
of today's class, we're going to get a start
on our brand style guide to ensure that they
reflect our brands personality and voice. And to begin to
bring our brand to life with color and
design elements. Don't worry if you don't have every detail locked down yet. Our goal today is to
get a sense of how our brands inner layers
can come to life as a natural reflection of what
makes our brand unique and powerful to collect it in one place so that we have a point of reference
for our brands. To complete this exercise, you can fill out the sections in your style guide exercise in
the class workbook or get creative and use a
platform of your choosing like a presentation or
video editing software. If you've completed my previous skill share classes start by including your
core brand essence in brand values in
your style guide. As we've learned these powerful inner layers
of your brand, set the tone for your
brand's personality, voice, and visual elements. Next, take what you've distilled
from today's class and outline your brand's personality and voice in your style guide. You might want to include
some guardrails or rules around your brand's
tone or language. Remember, the more
specific you can get, the more unique and powerful
your brand will be. From the brandscape you
created an exercise three, pull in your color
palette, font, families, and any other design elements that best represent your brand. I'll post the brand style guide for my business in
the project gallery. Don't forget to
share yours and ask for feedback if you're
feeling stuck or want some help narrowing down your style elements to reflect
your brand's personality. Your brand style guide is a
living document Until you're 110% confident that it represents
your brand accurately. Don't be afraid to
make changes as you work through building the
layers of your resilient brand. Like people, brands are dynamic
and can change over time. But your brand style guide
is an important point of reference for how your brand
shows up in the world today. It will help ensure
consistency and build trust, fostering a stronger
connection between your brand and
your customers now that your brand is ready
to hit the streets and make an impact in a
way that's authentic, compelling, and
uniquely powerful. Let's wrap things
up with a look at our next steps in building
a resilient brand. Join me in the final video.
9. Closing Thoughts: Class Recap & the Next Layers of Our Resilient Brands: In this class, we tapped into what makes our brands
stand out from the crowd in a way that's unique, purposeful,
and impactful. By getting specific about our brands personality
and voice, we're ensuring that the
innermost layers of our brand are reflected in an authentic
and consistent way. By building our brands
from the inside out, we're building
consistency, reliability, and trust with our audiences. Helping us connect
on a deeper level and gain customer loyalty
through thick and thin. I hope you're excited to unleash your brand's personality
on the world and to start using its
voice to share your compelling brand
story and purpose. I'm excited to see how
your brand has come alive with personality and a powerful
voice through this class. Don't forget to share your
project in the gallery or in the class discussion so we can all share
in the excitement. Now that we've got a
good sense of what makes our brands powerful and
compelling on the inside, we're ready to start
connecting with our customers to build
an engaged community. I hope you'll join me in my next class where
we'll learn from our customers to keep building our resilient brands.
I'll see you there.
10. BONUS: Book a 1-on-1 Mentorship Session with Me!: Hi, friends, just popping
on here to let you know, you can now book a one
on one mentorship call with me right here
on Skillshare. We can talk through building
your resilient brand, pursuing your biggest personal
and professional goals, and the obstacles that come along with being a
creative entrepreneur. I'm so excited to work
directly with you. You can book a call today
on my Skillshare profile.
Tamara Jensen, Entrepreneur & Brand Strategist
