Build a Print on Demand Merch Store with Shopify - Beginner's Guide

1. Introduction: Either. In this course, I will teach you how to create a print on demand store with Shopify and Printi fi. I did print on demand on its for a few years and I broke six figures in sales. I consider that I have some experience and I can share some things with you. Now, why I chose Printi fi over Printful, for example, if you already know about it. Well, the reason is simple profit margins. My first 800 sales or so, I did with Print and I lost a few thousand dollars in profits. For example, if you're about to sell a hoodie with Principle, you'll lose about five to $6 for sale, which is quite a lot in print on demand. Now, in this course, I will cover pretty much all the basics that you need to know. You'll learn how to build the store without being a programmer, so you don't need any code in order to build an online store with Shopify. I will teach you how to add products, how to find winning products, how to do SEO, e mail marketing, and so much more. The only thing that this course won't cover are the Facebook ads or running ads in general. You'll have to learn that on your own or to find another course as that will take quite a lot of time. If you are ready to on the journey, be sure to check out this course, it will cover all the basics so you can get started into this business. See in the course. 2. Shopify Account & Domain Setup: Hi, and welcome to the course. Now you'll have to go on shop five.com, and you'll have to buy a Shopify plan. Also, we will have to buy a domain name, which is our website name, actually, our link. So let's go first on shopify.com. You'll go on here on the top right corner, you'll click on Star Fi Trial and you'll have to create an account. I already have an account, so I'll just log in. And I will click on create another store in here. Once you start a free trial and you insert all your information, you'll be redirected in here. You can just skip through these steps. This is strictly for statistics for them, and they will send you guidelines along the way, but you don't really need them. So I will just skip for this. In here, you can input your store name. You can do this now, or you can change this whenever you want in your Shopify dashboard. In my case, I will just enter Cozy Merge, and I'll click on next, select your country. Select the e mail that you use to log in with. And now we will just wait a bit. Once this loads up, you'll have to buy the domain, as I said, and we will have to connect that domain to Shopify. You have two ways to actually add a custom domain to your website. You can do it directly through Sofi and I will show you how we can do this, and you can also do it by buying the domain from somewhere else if you want to if you can find it at a better price, and I will show you that as well. Now we will get in the Shopify dashboard. As soon as you get in here, as you can see here on the bottom, it says, your trial has just started, select a plan. You'll have to select a plan, and you can just stick with the basic one. Like you don't need the advanced plan. It is way more expensive and it is usually recommended to the big stores for the big stores actually. So just stick with the basic plan. It's $24 per month, and these are the fees in here. This is in my local currency, and they will be displayed in your local currency as well once you set this up. So I'll just choose the basic plan. And I will make the payment for it. All the information you'll have to fill in here, and afterwards, you'll add the payment method and make the payment. So I will make the payment and I will get right back to you. All right. Now that I made the payment, I can just go ahead and get a custom domain for my website. So you'll click on settings in here on the bottom left corner, and you'll select the domain category, which is right here. You have two options. You can either buy the domain from Shopify, which is the easier option, or you can just buy it from a third party provider. So the easy way is this one. You click on by new domain, you will enter your desired domain in here. In my case, I'll type cosy Merge dot shop. As you can see, I have a price of $10 for the first year, which is pretty cheap anyway. But if I go ahead and get it from a third party provider like Hostingr, so just go hosting.com and you'll go to domains, get a new domain in here, and you will input your desired domain in here. Cozy Merge search. As you can see, I have a price of $1 per year. The difference is considerable. Usually, this is a discount for the first year, then it will be more expensive, but it is a good price anyway. So I will just buy it from here and I will connect this domain to my Shopify store. If you decide to buy directly from here and you don't want to go through this process and configure it, which is pretty easy, actually. You can just click on buy and it will be automatically connected to your store, which is way faster. So I'll just get it from here. I'll click on buy domain, one year, complete payment. A and I will wait for this to complete, and I will get back to you. Now that I purchase the domain, I can just connect this domain to the Shopify store. How do we do this? We go back into Shopify. You'll click on domains. You'll have to enter your domain in here. Coz Merge dot Shop. In my case, then you'll click on Verify Connection. Then you'll have to change the A record and the C name record, and this is very easy to change. You just head back into your domain provider. In my case, this is Hostinger, and I will click on DNS name servers in here. And we will change the C name record, which is this one. I'll click on dit, and we will have to input this value. I'll click on copy, and I will click on paste in here, or Control V on your keyboard. Select Control V and update. We will do the same thing with the A record, which is this one in here. Click on edit, and we will copy this IP address. And paste it in here and update. Now, keep in mind this can take up to 24 hours, but usually it is pretty quick, so you should have this ready in about 10 minutes or 15 minutes. So just be sure to head back in here and click on Verify connection again, and this will be connected automatically to your store, and then it will work properly. So just head back, click on Verify connection, and that's pretty much it. In the next video, I will show you the Shopify dashboard and we will go through every setting so you know exactly what the platform has to offer. 3. The Shopify Dashboard: Now I will talk about the Shopify dashboard. This is where you will make all the changes that you want for your website. In the Home tab, basically in here, you'll see all the stats, sales, and so on. But right now you can't see any of that because we have to set up our store. As you can see in here, they are telling us that we need to add our first product, customize our store, and so on. In the order tab, you'll see your orders. When someone will place an order, you'll see it in here, and it will be automatically sent to our print provider, which will be Printi fi From there, you will complete the order and it will be completed in here as well. You don't have to do that manually, everything will be automatic. Just so you know, you will see all the orders in here. What you can do from here is to cancel orders or refund orders. So then you have the drafts. You won't use this section at all because you won't create orders manually, usually, but you have that option as well in here. Here you'll see all the abandoned checkouts, so you can create marketing automations, as you can see in here in order to try to get these customers back, which is pretty easy to do. I'll show this to you afterwards. Then we have the product tab. From here, you can add products manually, but you don't have to do this because we will add products from Prinefy, and this will be automatically modified in here as well, so it will be imported into your Shopify store. But we will do some changes for these products. We will change the product picture with something more professional. So we will do that from this section. Then we have collections. A collection means that we have a separate, let's say, category for some products or specific period. For example, we can have a summer collection, a fall collection, and so on. We can have in here a collection for specific type of hoodies or T shirts. So you can make different collections for different types of products or something like that. So in here, we have the inventory tab, you don't have to bother with this at all because this will be automatically sync from Printi fi. And even if you don't have inventory for a specific product and you are out of stock, you can go into Printi fi and select a different print provider and you will fix that issue, which will be pretty simple. And I will show that to you later on. You have transfers and gift cards, transfers, you won't use and gift cards, you won't use this one either. You can create a gift card as a product. So someone buys a gift card and they can use that for their order or their future orders. But there's no point in adding it in my opinion, because they can just spend that money on a product. O if you want to give a higher value to this gift card, but, then you have the customer tab, you'll be able to see all the customers from here and you can create marketing campaigns with them. You have the content tab. Here you can create meta objects and meta fields and so on. This is more complicated, but I will talk about it later on in the course. But in print on demand, you will pretty much never use this. So I don't see a point in using it. Here we have the file tab. You will see all the pictures and files that you uploaded in your Shopify store in here. Then you have the analytics, pretty self explanatory. You'll see all the stats in here, add to cards, checkouts, conversions, and so on. So this will be pretty easy to understand. Then you have the marketing tab. You can create a marketing campaign by clicking in here, as you can see, and we will need to install the Shopify e mail plug in or application. And we will do that afterwards and I will show this to you. It's pretty easy to use, actually. Then you have automations. From here, you can create automatic e mail marketing. So basically, if someone has abandoned the checkout process, they will receive automatically an e mail about this. So Yeah. You can pretty much get customers back if they leave your your specific store or the checkout process and give them a discount and so on. You can enable these from here. I will go for this later on, but it will be pretty easy to understand. All right. Here we have the discount stab. You can create coupon codes from here, so you click on create discount, and you have different types of coupons. You can give an amount of for products, amount of for the total order. Or buy x get y. They buy a specific product, they get a discount for the other product or they get one for free, or you can add free shipping as a coupon code. You can use whatever you want. For example, if I choose the first one, amount of products, I can give a discount code for a specific product or a collection. So I can type here who is 50 of, for example, Percentage of. I will input 50%, for example, and you will select the product or the collection that you want. In here, I have specific collections selected. In the search collections, let's say that I have a collection for hoodies, I will just search for hoodies, and I will select that collection. But right now I don't have any. I'll click on add, and that's pretty much it. You can then select different requirements if you want to. So this specific component will work only if the minimum order value is, for example, $90. You can do that from here. So minimum purchase amount in USD, I will change the currency afterwards. And you enter the amount in here, or no requirements, if you want to. Here, you will select the date when this coupon code starts and when it ends. And save discount in here. You can use that discount code or coupon code whenever you want. Then we have the online store tab, and from here, you can just edit your store your front end of your store, the way it looks. You'll click on customize and you can just edit it. We will go through these settings afterwards. Here we have the block posts, you can create block posts if you want to, but usually in print on demand, this is pretty never used, but you can do so if you want. Then you have the page tab. Here we have the contact page created by default. You can add another page for I don't know, Let's say shipping, privacy policy, terms and conditions, and so on. You can create these pages from here. Just click on that page, page name, and here you type whatever you want. Pretty easy to use. Navigation means the buttons that you have on your website, right? So the navigation buttons, home, products, and so on. So you just click on it. And these are the default buttons. You can just remove them and add some more. We will create this afterwards. So let's say that we want to add about a page. Right? This is the name of the button, and here you will input the link. You can select it from here by going into pages and selecting the page that you just created, or you can just paste the link, so you can use whatever you want. And click on add. Yeah, that's how you change that. Very easy. And here in preferences, we have title and meta description. What is this basically? Let's say I'm searching for Winter hoodie. And this is the title, and this is the method description. Again, title metod description. This is very important for Google SCO and optimizing your website for the search engine. Make sure that you input keywords that are relevant to your specific business or niche. Make sure that you mention them in here. We will do this afterwards as well. All right. Then we have in settings, you can change much everything you want about your store and business, including shop currency, customer accounts, markets, shipping profiles, and so on. We have a store name, phone number, e mail, and everything. You can just change them whenever you want. Billing information, store currency, so I can just select USE from here. All right. And time zone and so on, default weight unit. You can change those. I'll just click on save. I just want to change the store currency for now. Under plan, you have your Shopify plan by default, I mean, I selected the cheapest one, and that's how you should start as well. There's no point in paying over $200 per month when you just started. We can change that from here by clicking on change plan. Under billing, you'll have your invoices that come from Shopify. On the users and permissions, you can add someone else, for example, in your store, so they can make modifications or maybe you want to add your accountant to download the invoices. You click on add staff, add their name and email, and you give the permissions that you want for them. So you have permissions for pretty much everything. For example, for your accountant, to just stick on finance and click on those, you give them the permission to download the invoices and so on. Then we have payments. You'll need a payment processor right in order to accept payments. The best one is Copy payments because they have the lowest fees, and there is another one that is popular which is stripe that I recommend using Copy payments. It is just easier to integrate and pretty much use. You click on complete account setup, they will ask you for your business information and some documents, and you'll be accepted pretty quick in just a few days. The quickest option would be to use PayPal. You just con ativate PayPal, you login into your PayPal account, or you create a business paypal account, which is very easy, takes a few minutes, and you already have a payment processor then. But PayPal has higher fees, just so keep in mind, and you can have scammers on your store that order and charge back your orders. So I don't recommend using PayPal, but you have this option as well. Under checkout, you can make modifications, so you can ask for different type of information from your customers, if you want to ask for more, but the default is just enough. Don't ask for their company name optional or required or so. So just leave it the way it is. It is totally all right. Under customer accounts, you can by default. It is selected, so customers don't need an account in order to check out, but you can let the customers create accounts if you want to. You click on editing here. And take this showing in the Hader online store and at checkout. They can create a new account on your store, and you just led this option classic customer accounts. Customers will log in with e mail and password, and they can create customer accounts on your website, which is a good choice. You should just change it and leave it like this. You click on say. Here. Under shipping and delivery, you will be able to modify and change your shipping profiles. You'll charge a specific I don't know amount for European orders or a different amount for the US. But usually, you'll do this mostly in the US because the shipping time is faster with print on demand. It will take anywhere 3-5 days for shipping. It is always best to use that for the US only. But this will be automatically changed from printf and it will be imported in here, but you can change this manually. Here we have the text tab, Make sure you talk with your accountant when it comes to this, but, pretty easy to understand and so on. So I will just leave this the way it is. In here, we have locations. So basically, if you have a local location that you're shipping from, this is important to add in here, by default, this will be your business location, but else it won't matter. Here, we have the gift cards option. You can select if the gift cards expire or not. This is the market step. So basically, if you want to sell somewhere else then the default location, which is the US, you'll have to add that market. So you have in here a button that says add market. So you'll select the name of the market and add the regions that you want to ship to. If you don't do this, you won't be able to ship anywhere else. The default one is the US, which is already added, as you can see in here. As you can see, we have the international markets, which is not active. Again, you click on manage, and you select active in here, and then you will save the settings. Then you have international markets available as well. This is how that works. Absent sales channels, we will add the Printf application in here, an invoice application and some others. But we will talk about this in the next video. Then we have domains. We already know what this is. Then we have customer events. It is important to add a pixel on your website and this is for marketing for strictly for Facebook ads, this is necessary. We'll have to add a pixel to your website. We will talk about this later on as well. Under brand, you will have to add your logo in here in different formats. You have the default format and then the square shape format for your website, the branding colors that will apply to different sections of your page. Cover image that will show your brand in profile pages and apps. For example, if you want to make a post on Facebook about your website, this is a cover image that will appear. So you'll have to add it in here. So you have slogan, description, and social links. You can add those as well. In here, you have the notification stab. So these are already configured by default. You don't really have to change them, but if you want to, you can do so. But this will require more work. For example, for order conformation, when a customer just made a purchase, this is what they will see on their side. This demo and how it works on their e mail. If you want to make changes to this, you can. You can just click on edit Code. I can't make any changes right now I need to confirm my e mail and I will do this afterwards. But basically, you can just go in here and you can change the text. It's a lot of code in here. I would recommend not try to do anything in here. There's no point in changing it. It works by default. But if you want to make changes, you can just go for the text itself, and change just the text, don't mess with any of this code, just the text itself. You can do that as well. In here, we have custom data and this is meta fields and metal objects. We will talk about this later on as this is a bit complicated. In here, we have the languages tab and the policies, so we can always make changes to this if you want. This is the de fol language, you can add another one if you want and adapt that language for your store. Then we have policies. Refund policy, edit in here. They already have a template by default. This is it, but you will have to create another one for yourself, especially if you're doing print on demand, you do not accept refunds. Pretty much, no print on demand company accepts refunds because every order is made on demand and they do not keep any stock. We will have to create that afterwards, privacy policy. Again, you can add one terms of service, add one, But we can always change this and make one for yourself. Shipping policy, again, you'll have to add this one on your own. But we will work on this afterwards, and then you click on save and that's pretty much it. So this is when it comes to the Shopify dashboard. These are all settings. You can pretty much modify and change everything you want. So Se in the next video, and we will install the necessary apps. This includes I mean, printi fi invoices, and we will look for some GDPR and some other applications that are necessary for the website. So Sue in the next video. 4. Plugins & Apps: Now I will show you how to install two necessary plugins or applications. We will need an application for reviews, and we will need another application for invoices because Shopify doesn't have this by default. And this invoice application will also allow us to send invoices automatically in the same post purchase e mail that the customer received. So we will go under Apps in here, and I will search for invoice Falcon. And this is the app that we need. If we scroll the way in here, you will see that this app is free to install up to a certain amount. If you have more than 50 invoices per month, then you'll have to pay for it. We will install this app. Just keep in mind that every single app works like this. It has basically a free plan and then a paid plan afterwards, after you pass a certain limit. So that's how they all work. Let me install this one, so subscribe. Now we will see the invoice dashboard after I approve this one. A and you will see how easy it is to integrate and design. This is the invoice dashboard. If I click on design invoice in here, I can just pretty much change the look of this specific invoice. So I click on color font scheme, I can change the font, the color, the size. We can upload a logo in here, a signature if you want to. All of these elements will be in the invoice afterwards. Also, every single one of these things can be edited. So you just click on them and make modifications. But it usually looks good by default. Just add a logo and maybe change the font and that's pretty much it. Now, something important that you have to do in order to have automatic invoices is that we will have to add some code to our website. You'll click on automatic invoices in here on the left side, and now we have a code in here that we will have to input. You can also click on this one in here and you will have a video for it, so you can watch it, but I will tell you exactly what to do. It's pretty much the same thing. I will copy this and we will go into our store under settings. We will go to notifications in here, order confirmation. This is how our post purchase email appears. This is a demo, and we will click on Edit Code. And in here, we will have to make some changes. So you'll have to press control and F on your keyboard, or if you are on Mac, you'll have to press Command F, I think. In here, in this fine field in here, I will search for visit our store. And this is the place that I was looking for, but we will go even more down than this, and exactly here. Under line 200, this might change if the FM will update, but at this line 200, you'll have to paste this code exactly under it. Here we must paste our code. If I save this, and I will preview my invoice now. I mean, my post purchase e mail, you'll see that we have a button here, that's saying download invoice. This will work, but we have to center it, because as you can see right now, this is not centered. It's all the way to the left. So how do we do that? We go back in here. And this is our text download invoice. And before the text, you'll have to type this. So center and after the invoice, again, center like this. I will paste this code in the course or attach it somewhere in a PDF, so you can paste it directly if you want to, so you have it directly modified. But keep in mind that if this theme will update over time, the code that I have in there might not work afterwards. So it is better to do this manually on your own. It might take you a bit of time, but it is quite easy actually. So I will save this now. If I click on preview, now we have the download invoice button in here. So this is way better. Now let's install the other one. We need an application for invoices. We go back into Shopify, click on apps, and in here, I will search for reviews. And we will install this one, Judge M product reviews. Again, this app is free up to a certain amount. Actually, this one has unlimited uses. Only if you want some personalized fields and stuff, then you will have to pay for it. This is basically free. We will install this one, and we will enable it in our store. Install app. And now we have a wizard that will help us out. I can just click next. Leave it like this, install widgets now. And we will wait a bit. Great. And now this is a widget. And you can always click on Apps and search for the widget, and then you will see the options in here on the left. So if you want to click on manage reviews, you can always manage the reviews that you have. You can also create reviews on your own. This is what everyone does in the beginning. It is not fair, obviously, but you can create an add reviews for your products if you want to. So you click on Add review. Select the product from here, press a click and select the product from the list if you have products or type it. And then you add an e mail review title body, and a picture if you want to, and you click submit. And then that product has a review. Yeah, you can do that if you want to. Now you will have to enable this app or plug in for your store. The way you do that, you go to your store. You will click on Customize, so we'll wait a bit. Customizing here, click on this one, app embeds and enable the cores Nipt for judgment reviews. That's pretty much it, and these two plugins are necessary, and you will have to install them in your store. I'll see in the next video. 5. Shopify Theme Settings: Now it's time to look into the theme settings. Basically, this is where you will be editing your Shopify website. What do we have in here? Well, on the left side, as you can see, we have the sections, which is already selected. Website is made of sections. As you can see here, we have the home page, then we have the header. The header is the top side of your website, which is this one. Here we have an announcement bar, which is this one. If you want to edit this text, for example, we just click on this element. And on the right side, we can just make changes for the text alignment color scheme, and we can also add a link to it if you want to. Something else, then we have the header, which is the place where we will have the menu, the logo, search button, account, and card. So we can basically make changes again in here on the right side. Stop logo position. You can change the position of the logo. You can select the menu that you want to use in here by clicking on change menu. Right now, we have only two, but we will have to edit them and change them later on. I won't go through this right now. Drop down menu type. This is basically the type of menu that you are using in here. By default, we have a drop down menu. You can have a mega menu. The way this works is different, for example, if we have a menu with a lot of subcategories, for example, if here, under catalog, when we go with the mouse over the button, we will reveal plenty of buttons and many options. That's where a mega menu will look better compared to a simple dropdown, because it will display more information. But usually everyone uses dropdowns. But you can just play with them. And then we have the drawer menu, which is this one. So, we've seen this many times. Then we have sticky header. Basically, the header is this one, as I said, and SiC header means that this header will follow us every time we scroll up on scroll, as you can see here. But this can be changed. If I click on always. Now if I'm scrolling down, the menu will follow me pretty much every time. If I use on scroll up, if I scroll down, it disappears, if I scroll up, it will appear again. This is how this works, easy to understand again. Then we have the color scheme. Basically, this color scheme can be changed from here. On the left side, we have fm settings on this brush. And from here we can change pretty much every single element from the page, including logo, favicon is basically the small icon in here, that is showing the shopif icon right now, the favicon. But you can change this whenever you want, change the size and so on, and here we have the colors. This is where you change the colors. We have x one, x and two, text color, outline button color background, very simple. We will go for this afterwards. This is where you change the colors, and you can apply them afterwards from here. We will select exactly which one you want to use. All right. Then we have the content from the specific page. We have an image banner, which is this one. You can pretty much change the settings whenever you want from here, select an image of first image, second image, image overlay opacity. This means that the second image that you're adding, you can make it transparent or more visible. Based on how much you want to change this slider. Very simple. Banner height is the height of this specific section. If you want to make it smaller, it will look like this, and so on. Very simple to understand. Desktop content position, which is this one. If you want to select middle center, it will stick to the bottom center, to stick to the bottom, simple to understand. Show container on desktop, it will show a container like this. If you want to change its colors, you will click on the color scheme tab, simple again. I will just hide it. You can add an animation if you want, Ambient movement. Basically, when you add an image in here, it will move slowly to add an ice effect. You can use that one if you want to. Mobile content alignment. Again, you have a button in here and you can switch to mobile view whenever you want. And if you want to see what this does, you can always pretty much change it. So it will change the position of the content inside. Very simple. I'll go to the desktop view again. And then, what else do we have? We have a featured collection section. Inside, we have the settings that we can change. The heading is the title, this one. Heading size is the size of the text that you can change as well. Very simple. You can add a description underneath if you want to. Show collection description from Admin. What does this mean? Basically, if I go back into Shopify into products, collections, and I want to create a collection, here we have the description for that collection. If I want to share this description on the page, I will just take this box in here. If I don't want to show that one, I can just type another one. So yeah, very simple. In here, we have the description style. Basically, it will show in different positions, you can change it whenever you want. The collection that you want to share. Basically in here, we have some products. These products have to be imported from a collection. So you'll have to select a collection, and then the products will show. Maximum products to show, you'll select a number that you want. Number of columns on desktop. We have four columns, as you can see. Make products full width. This will basically stretch these products all the way to the left and to the right of the page. For example, if I just click on this, as you can see now, they are way more wider. So if you want to change it, you can do so by clicking on this one. Then you have another option in here saying enable view all if collection has more products than shown. Basically, if you want to share more products and you want to add that view all button, you will tick this one, and when the customers will click on it, it will reveal all the products that are featured in here from the entire collection. Here you can change the style of the button and so on, colors, image ratio, the way you want the image to be shown. Portrait square or adapt to image based on the size of the image that was uploaded. You can show the vendor of that specific product that you have, but we have a parel in here. There's no point in print on demand to select this one. Show product rating, you can choose this one, and it will show the specific rating for that product because we already installed an app that is showing the rating, so you have to tick this one. Enable quick ad button. This is very useful because you can directly add the product to card by hovering with your mouse over it. Then on mobile, number of columns that you want to show. Basically, you go on mobile view, and we have two, as you can see, you can switch to one if you want to make them bigger. You have that option as well, or enable swipe on mobile, so they can swipe from left to right. Like this, and they will be able to swipe through the products. You can do that as well if you want to. We will go back to the desktop view, and then we have padding. Padding basically add some space on the top and the bottom side of that section. If I increase the top padding, for example, now we have more space on the top side, and we can also change it on the bottom side. That's how that works. Then under them settings, you can make some other small changes. The product card can have a different appearance. This, if you want to change it, and again, color scheme, that's simple to understand. Show currency nodes, currency codes, excuse me. That means this one, USD is a currency code. So if you want to show it, just check this mark. Custom CSS is strictly for code. We won't use any code in this course, so you don't have to bother with it. So these are the settings for the featured collection, and these settings are pretty much present for every single element that you see here. So we won't go through every single one because there's no point. They are all the same. But just so you know, these are the settings and what they mean. Here we have an image with text. Again, same settings, image height, desktop image width, how big you want this image to be alignment, content position, which means the content is this one. If you want to place on the left or right, you can change this content layout overlap or no overlap. You can change this and you will see exactly what it does. All right. You can always delete a specific element from a section. If you want to. If you want this section to have no button, you can delete and remove the button and have only text with the image, and you can always add a new section. You can add a collection list, which will show multiple collections, reach text, which looks like this, title, description, button. Make the changes for the section by clicking on the section in here, and you have the settings on the right, or you can modify each specific element very easy to understand. Then we have image with text, we had this one in here. Then we have image banner. Simple again, first image, second image, and overlay, you don't have to add two images. You can just stick to one if you want to, the banner height, and pretty much the same settings. Just change them and you'll see what they do. It's very, very simple. Again, let's remove this one. Then you have a collage, which will show basically a bigger image, then you have a product and the collection. Basically, you add a presentation picture in here, with a T shirt with some model wearing it, then you have the product itself, and then you have the collection that shows that product. The collection that belongs to that product, or the product that that belongs to that collection. Very simple to use as well. On the right, you have the settings. Can always click on every single element and select the collection, select the product, select the image. Very, very simple. Let's remove this. Collapsible content. Again, title. Then you have something to write in here. They will click on this arrow and it will expand and it will show the entire text. So you can use this as well. You can always change the icon from here. As you can see, so you can add plenty of information if you want to, and that's how that works, and I'll just remove it. Then we have email sign up. If you want to add an email sign up form, you can do so by clicking on this one. Very simple, but we already have on the fo page on the footer side of the page. So you don't have to add another one. So I will remove that one. Contact form, video, black post, and that's about it. Very simple. Now let's go through the film settings that are on the left side in here. We click on the brush. We can change the logo from here, change the colors, change the font. We have the headings fund, which is for the titles, then we have the body fund, which is for the descriptions. This will apply to our entire website, just so you know. You can always change the size, very simple. Then we have ent elements. Basically for these elements, you can change the border. For the button. This is the border around it, the white one. You can change its thickness, opacity, and the corner radius for the element. If I want to add some corners, some round corners, I can do this, and now you have some round corners around the button. This will apply to all the buttons from your website. Very simple. You can add a shadow if you want, and this is how you can change it. Now we have no shadow, and now you can see it again. Pretty simple, and you can make modifications from here. Basically, every single element will have these settings. You can change the border and the shadow. If I go through the product cards, what are the product cards feature product? Product cards are these ones. These four that we have in here are the product cards. You can change their style again. We saw this setting previously. Right, text alignment, color scheme, border shadow. Same settings for everything. So every single element will have this. Content container is basically this is a container, the text that we have in here and the description. If I want to add a border around the container, now you will see a border. That's how that works, and you can do this for every single element. So I won't go through every single one, but what is different in here? We have brand information. If you want to add some brand information, you can do it here. And this will show on the footer. If I click on the footer right now, and I want to click on at block, I can add menus on the footer side, and I can also add the brand information. If I click on the brand information, it will show the brand information that I just added from this side. Brand information in here. It will show on the footer side if I want to add it. That's where you have that, then you have social media, make sure that you add your social pages in here. Search behavior. You should just tick these two. Have to show the product vendor. So basically when someone clicks on the search button and start searching. They will have product suggestions based on what they type if we have those products, and they will also see the price. So you should always check this one. Currency format, show currency codes, leave it like this. Card, you can change the way the card shows when someone adds a product in here on the top right side. So you have drawer page or pop up notification. You can use whatever you want. I will show you how these look, but I can't right now because I have to add some products, so I will show you later on. Able card note, basically, your customers will be able to add a note to their order if you want to or not. You don't have to select it. And a collection. If you want to feature a collection in the card when someone opens the card, you can share it. For example, if we have a holiday that is coming, like fourth of July or Father's Day or whatever holiday, just make sure that you select that collection and you will show it in there. So you can do that. Then you have the checkout tab, you can add a background for the checkout page, a logo, and so on. You shouldn't bother adding a background image. You should just add the logo, which is important, change the size of the logo, and that's pretty much it. You don't have to change the fields and so on in here. If you want to play with them, you can do so, change the text, change some colors, and you'll see how it looks afterwards. If you click on this home page in here, you can change every single page that you want and you can edit every single one. The home page has the most options. Not all the pages have a lot of options for you to modify, just so you know. If I go on the product page for now, I don't have any products, so I cannot show you. But I will do so later on and you'll see how these settings look. Basically, that's pretty much it. These are all the settings that you have in order to modify on your shovfi web page. Yeah, that's pretty much it. It is very simple, I would say, not that hard at all. You can always drag and change these elements, and you will see the preview, so very, very user friendly. And, I'll see you in the next video. 6. How to Use Printify - Add Products & More: Now, I will talk about Printi fi and how to use Printi fi and how to add products to your store. So this is a very simple procedure. You'll click on Apps on the left, and you'll have to select Printi five from here. If you haven't installed the app, I suggest installing it right now. And you'll select this. And you'll have to create an account. Once you have an account, you'll click on your profile and you will have to make some changes. Here we have the option to upgrade to Priti five premium for $29 per month. This is extremely worth it, but you should not make a payment for this unless you start making sales. Once you start making sales, you should just pay for it. It will make up for the cost because you'll make way more profit margins. For teachers, you will make like $2 more per sale. And for who is, you'll make $4 $5 more per sale. So it is all worth it, you'll make a few sales and you'll get your money back already. If you are making a lot of sales at some point, you'll really need to pay for this. All right. You'll have to make some modifications in here in some tabs. Under settings, we will have to change some things. Let me see where it was. My account, you'll have to fill all your business information, and we had store settings, the store name, preferences, and under preferences, this has to be manual. So change this to manuals, orders are not approved automatically. Why is this? Because customers change their mind. This happens. In that case, I suggest waiting somewhere around 24 hours and then submitting the order on your own, because some customers might change their mind. Yes, you can select this to automatic, d, but I prefer to let it on manual and do it on my own. Now, it's all up to you and how you want to do this. If you are reaching a certain level and you have tens of orders per day and you don't want to mess with this? Yes, you can select automatic 24 hours, and that's totally fine. All right. Something else, you'll have to go into payments, and in here, you'll have to add your credit card that you're paying with, currency, and so on, or you can add balance from PayPal, that works as well. Here you will have your invoices that you can always download. And that's pretty much it. Under taxes, you can also add the VAT number if you have one and business information. That's all about it when it comes to configuring apprentify. Now, what's important, how do we add products. You'll go under catalog, and here you have all the products available from Printf that you want to add to your store. The most sold products when it comes to print on demand, are T shirts and hoodies and sweatshirts. But these are the most popular. You can add anything else to your store if you want to. But yeah, these are the most popular. Before adding any product, I will create two collections. I will go to products, open this in a new tab, go to collections, and I will add a simple collection, and I'll call it UniSX T shirts. And here we have collection type manual or automated. You can make this automatic and products will be imported automatically in here if you add a specific tag when you are adding a product. So if I add a T shirt stag, whenever I add a product to my store, all the products that have this tag will be automatically imported into this collection. So I can do that. You can also select an image for that collection if you want to, and I will just leave it like this and click, save. All right, I will go back and I will create one more, and I'll call this one UnisX Hoodies, and again, Tag hoodies and safe. So now I can add products to these collections. How do I do that? I go back in here. Under catalog, I will select, for example, T shirts. And you can see that we have plenty of brands to choose from. We can see the costs in here, the available number of colors and print providers. Now, the most popular one, as you can see here is Bella Canvas. This one is being sold by a lot of people, usually because this one is inner and very soft, so a lot of people prefer a Canvas. But the profit margin is lower. As you can see, these two have way better profit margin, and the quality is decent. Sold guild 64,000 and I had no issues whatsoever. You can just pick whatever you want. It all matters on what you prefer. If you want top quality, you go with this one. If you want decent quality and more profit, you select the others. In this case, let's say that I am selecting Bla Canvas. In here on the bottom as you can see, we have different print providers to choose from. Every single print provider has a rating. Shipping cost, production cost, average production time, and the sizes and everything. I use mansar digital and Swift the most. These two, when I did print on demand on it. Now it's your choice. You can choose whatever you want, but I had no issues with these two, and they also have high ratings. Yeah. Make sure that you're selecting based on the location as well. If you have an order from Canada, if you enable the Canada market on Shopify, you can ship from Canada to Canada to have this order fulfilled faster and deliver it faster to your customer. Because if you're selecting to ship this from the US, it will take longer. So keep that in mind. So for this specific product, I will just select monster. Here we have a preview. I can just select a design. So here we have some guidelines, the formats, JPEG, PNG, and SVG. But I recommend going with PNG because these files are transparent. Transparent files are best for designs imprinted on apparel. So even if you're selling, let's say, phone cases, for example, PNG is a format to go to. JPEG is better, if, for example, you want to sell Canvas, You can do that, but in here, you can select JPEG, it makes sense else. You can just stick with PNG for everything. This is a recommended resolution for the picture and this is the maximum resolution allowed. I will just select a design that I have in here. I will turn this store into an anime store. I will add some designs. Let's say that I'm adding this one and I will make it smaller. You have some guidelines as well. If I just click on the design, as you can see it's high resolution. It should always be high resolution in green. If I make this way bigger, as you can see now, it's saying medium resolution, so always have a high resolution design. You can just center it from here. You have some options as well. I'll just hide this. If you want to adjust it, you have these options as well, they will help you out. I just want to put it in here and center. In here, you can select the colors. If you want to add this on a different color t shirt, I'll just select yellow and maybe let's see what else. Something like this. I'll s just three colors. All right. Now I'll click on safe product. And now I can select the mockups. These are basically the preview pictures for my product. This will automatically be imported in my story if I want to, so I can just select them. I will select yellow t shirt maybe and remove some of these because we have way too many. You shouldn't select too many. So select a mockup with the t shirt itself without any model wearing it. Then you can select two other pictures with models. But I will show you that we have a platform, which is this one, place it, which we can use to create professional mockups like this ones or even better ones. I will show that to you later on, when I will configure the store, and I will add way more way more products and configure. I will remove these two and leave it like this. Here we have the product title, so you can change it directly from here and all of this will be imported into your store. So I'll just add the quote from the shirt. UniSAX T shirt. I already have some description. You can change it if you want to. I will just add the size chart by clicking on this. Here you have the measurements in imperial or metric. Imperial is basically for the US, and metric is for the U in centimeters, and imperial is in inches. I will select imperial and leave it like this. As you can see now, we have some tags that are being added by default from Printi fy, and one of the tags is t shirts. Basically, this product will automatically be imported into my T shirts collection because I selected that if they have this tag, this product will be automatically imported in the collection. Yeah, I will just leave all of them. It doesn't matter that much. In here, we can select the prices. As you can see, by default, the profit margin is $7. You can either live it like this, but usually a good price for a t shirt is 1499-1999 plus shipping. A total of $25 max, which is already a lot. Around $22 is okay with shipping included as a total cost. So you can just leave it like this. 17 99, for example, maybe change it a bit. Instead of this, 715, I can maybe add 726, let's say 726. And we have 17 inet nine now. You can also change the prices for the other ones, if you want to make the prices look more aesthetic, like 1999 or 299, and here, 22 99 and so on. But I'll just leave it like this. In here, you'll have to select show all variants as available for purchase because even though we have stock issues, we have multiple providers to choose from, and we can change it whenever we want. It doesn't matter that much. Stick with this option. The product will appear in our store regardless if we have stock or not. Sync product details, we can select mockups, so we can upload the mockups that we have in here on the top side, in here, I can just select the collections. So as you can see your products will be synced automatically with your Shopify store, because I already preconfigured these two collections, and this will be imported automatically. So I can just click on Publish, and I will have to wait for, like, I don't know, 1 minute, Max, and this will be already in the store. So let's just wait a bit, and then we will refresh this and this will be in our store. Let's open a new tab and let's check it out. The product is already here. The images are getting imported right now, so we'll wait a bit more. From here, as you can see, we have some options, we can edit this design whenever we want, and this will be automatically updated to our store. You can copy this product and have a duplicate if you want to. As you can see now it's published. If I refresh this, it is already here, and everything has been imported. Maybe we delete some spaces like this and we save it. Something that is important and that I forgot to mention previously is that you must add the carry instructions for any clothing that you're going to add in your store. For example, if you just added a t shirt, just go all the way to the bottom in here, and here we have the carry instructions. Make sure that you mentioned those in the description. You can either add a picture if you want to, you can create a nice one and include those wash instructions. Those are for T shirts, hoodies or whatever appael you want to add in your store. Here, we have the prices with the SKU. Based on this SKU, our products are getting sync with printi fi, so do not change this. You don't have to touch this at all. That's pretty much it in here. You don't have to change anything. We will add some professional mockups later on in here and change some pictures. Yeah. That's how you add a product, pretty simple. If we go in the collections, you'll see that under UniSx T shirts, we should have a product, but it didn't get imported for some reason. Let's dragon. Maybe we have to select the tag again because this happens once in a while, and we will click on this and select T shirts and click on safe and let's see now. Products in this collection are updating, try refreshing this list in a minute. All right. So this will work. We'll just have to wait a bit. And yeah. That's how you automatically import products into collections. Or you can add the manual if you want to, create a new collections and select manual in here, type the name of the collection, click save, and then you'll be able to import them. So, you have that option as well. All right. In here, now we have some more options. I can click on replace, for example, and I can always change the print provider if I want to. So I I take this showing stock only, if I'm having issues with stock with monster digital, for example, for this product, I can always do this and select a different print provider. So just click on select and continue. You'll have to readjust the design, and that's pretty much it because the area is different sometimes from one print provider to another. So in this case, it looks good. I can just click on save and my print provider will be changed. I could just click on Publish again. Select the mockups, and this will get pushed into my store. I can just untick this, for example. So I don't change the mockups again, and it will be changed to my store as well. So that's how you do it. Pretty simple. So why am I recommending print finer right now? In comparison with Print fall? Well, let's make things simple and I'll give you the explanation right now. Let's go to print f.com, and let's make a comparison when it comes to pricing. So let's search for Bla Canvas 3,001. Let's see. I think this one is a correct one. They changed the name of bit. But this should be yeah. This is it. Just compare the price sibit. 12 95 euros. This is not dollars. It's like 10% more in dollars. It's like $14 something. Compare this to print fi. On Print fi, the price was way better. We have $8.17 with printi fi premium. The cost difference is huge. We lose $45 per sale. That's why I always recommend print fi in comparison with print f. You're losing a lot of money. First when I started doing print on demand, I did it with printf because it was heavily advertised everywhere. I had no idea that Print fi was an option. And my first like 800 sales and so on, I did it with printf, and I lost a lot. So that's how you learn, I guess. Just use printf, it's way way better prices, way more options. Printful is producing everything in house. They have some production partners right now. But back then when I started, they were producing pretty much everything in house. When there are stock issues, you pretty much cannot use that product anymore. So you have to select something else. So yeah, keep that in mind. So that's how you add products with printi fi. It is very simple, and you can add pretty much whatever you want. You can also go into orders and create a manual order from here, just click concrete order, select the product, select the color, size, go to shipping, enter all the information in here. You don't have to do this manually, but just in case so you know exactly how you can do this, input all the information for the customer. I will add a random phone number in here. Select my country, for example, a random city, calculate and now you can pretty much see all the details. You can proceed to payment and make the payment and that shipment will be ready to be sent to your customer, but they will have to go in production first and so on. But that's how it works. Now you have the order here, it says pending, and you will also have to submit it. If I refresh it, You will see that the order is on hold and I have to submit the order manually. If I select that option under preferences in my Printi fi account, you can just select automatic and it will be automatically submitted after a certain period, but I usually did this manually. Yeah, you can choose whatever you want. You can click on it, you can cancel it whenever you want, you can edit it. That's pretty much how it works, and here you will have the invoice option to download the invoice whenever you desire. That was it with Printi fy, and I'll see you in the next video. 7. How to Create Professional Mockups: Let's talk about mockups. So Place it is the best platform if you want to create professional mockups for your products. And this includes t shirts, hoodies, canvas, whatever you want, Mg, everything. They even have video mockups. So they have everything, and the platform is very easy to use and everything is professional. Let me just show you how this works. I already created some mockups for my products, and I will be adding those pictures in the next video when I will create the home page, and I will modify the store. So, for example, if I need a shirt mockup, I could just go in here under mockups, apparel, and I can select who is, T shirts, or whatever I need. So I'll select just t shirts for now. And in here, you can see that we already have a lot of mockups that are really nice, and you can just filter them on the left. For example, you can filter them by t shirt type if you want to, but you shouldn't bother with this, but you have the option, just so you know. So I can filter them by B Canvas 3,001, which is the t shirt that we will use in print on demand, mostly. So in here you have plenty of mockups. For example, I can just select one of them like this one, and you'll see how simple and easy it is. I'll close this, and you can add text if you want over it, but you should just upload your design, so I'll click on this one. I'll upload from your device. I'll select my design, and let's say that I'm selecting this one. In here, we have the preview on the right. I'll make it smaller and place it on top in here. Click on crop, change the T shirt color to black, and this is how it looks. Now I can just click on download in here. I will have to wait a bit. And it will be ready in about a minute. Yeah, and there we go. Now I have my mockup and I can upload this to my store easily. As you can see, it is also high resolution, and it looks pretty nice. So I always recommend getting or using place it for your mokups. You'll have to pay membership for it. It's not free, like $15 a month, but it is totally worth it. It has social media templates and everything. It is full of good stuff actually. So this is how we make mockups very, very simple and easy to use. Se in the next video and we will work on the store. 8. Building the Homepage - Demonstration: In this video, I will focus on building the home page. So you can see exactly the procedure. This will be quite simple. I already have a structure that I made for this website. I will go in my folder in here, and I have the structure here. I also have the fonts. I forgot to type the other one, but I already know it. We will add a cover image and this text. We had back in here. Click on the image banner and select the image. And it is this one. We will talk about image optimization afterwards. Now we will just focus on building the page. Check our new collection. And for the button. I'll say shop now, and point this towards the hood collection, for example, or the shirt. And save. Now, here we have the featured products. I already change the pictures with some knifes. Just keep in mind that. When you go, let me go back in the dashboard and show this to you. The first picture that you will be adding to your product will be the preview picture. Then The second picture which should be like this, actually, you can simply order them very fast. The second one will be the picture that will show once I hover my mouse over that specific product. Make sure the first picture is the one you want, with the nice mok from place it or the one that you can make on your own if you're a graphic designer, and the second one should be a live Mk with a person. And then you can add whatever images you want afterwards. Let me change this title with Unis T shirts. Here I can add a description that I wrote. This one, Then I will add one more featured collection, which will be for hoodies, Uni Sx hoodies. Make this smaller, and here I will be adding the text. And we will select the collection. Good. Now, in here we will make some changes in order to have them shown like this. I will select this again. We have to add some more options actually. Show second image on hover, show product rating and enable quick add button. They can add this two card very quick. I will select this one again and select these two. Good. We also have the view button and save. O Now I want to make something else. We have to change the fonts. Under logo, we also have to add the logo. Let me do that now. I already have one that I made. We chose nicely in there and the favicon, which should be in square shape, remember. And this one will be displayed in here on the top left. I will save this. Now let's proceed with the typography. Title font will be lobster. You can pick whatever you want. Make a combination of two fonts that look great together. They should basically have the same style. Let me see what else I can pick in here, maybe this one. Yeah. Make this one smaller, and this one bigger. I can maybe change now the size of the title and this one as well. In here, I have to remove this space. Maybe this is a bit too big. Something like this. As you can see in here, the title of the product is also too small, so I might change that actually. Let's make this something like this and let's see how it looks now. Yeah, it's better. And change this screen. Yeah, it doesn't look bad. It's okay. We'll go back in the depth of you. In here, I will be adding some more things. Add section rich text, and I will write some information, some about us section, but shorter. It will be this one. This is my description, and the title will be this one, the coziest anime merge ever. And this will be my description, and I will have to remove the spaces that make it look bad. This should be okay right now. Let's see if I had to remove something else. No, it looks okay. Maybe I can add a contact us button in here. Pages contact and save. Maybe I will add this under the banner. I here. I can also maybe add this text above, but I don't want to place the text over the design. I will just leave it like this. And in here, now I will add an image with text. And I will do this. For some reason, it added something else, I will remove this and add another one. Remove image, select, and let's hope that it doesn't misbehave now. For some reason, it adds this one. We'll just leave it like this. It's okay. I will change the text, and I have that text somewhere in the structure, I think. Yeah. Your favorite shows on your merge and in here, I will type some text. None? L et's see how it looks in for the screen. Yeah. I need way more text obviously in order for this to show properly, or maybe just a square image because this image is way too tall. That's why it looks like this. Let's try again to remove it. I don't know why it misbehaves. Let's see what we can do about it. Maybe Let's see if I select something else if it works. Yeah. Now it works for some reason. Let's just upload the image again, and maybe that will make it work properly. It happens once in a while, you'll get used to it, but it doesn't happen very often, so it's fine. Now it works, and I'll save this and in here, I will point towards all the collections, and I'll say shop now or shop collections, whatever you want to type. Done, and I will also add a contact form maybe in here. So show more and select contact form. You can see how simple it is and how fast you can build a page. It is really really easy. You don't have to use any code, so it's super simple. Reach out to us or got any questions. Something like this. In here in the footer, I can add two menus. I will add one and another one. And this will be general information or customer information. And here I can say store or shop or something and add all the links for all the products, and I'll click on Save. Something else that I want to do in here. In the footer, I want to add all the socials. I will just type a random link to have all these fields filled with something. Instagram, Twitter, TikTok, and that's it. As you can see, now we have them in here. Very simple. Save done, and I won't add anything else. That's pretty much it when it comes to the homepage. You can obviously add way more. We also have to change the menus, the navigation, and some other things, as well as the payment processor and some other information that I will let you know in the next videos. This is how simple it is and how fast you can build a home page with Sh. I'll see you in the next video. 9. Setting up PayPal as a Payment Processor: Now I will show you how easy it actually is to enable PayPal as a payment processor if you want to. This is the quickest option. You'll go into settings, payments, and you'll click on Activate PayPal, activate Payal Express checkout, and now you will either connect your existing PayPal business account or you will create a new one. In my case, I already have one, but if you don't have one, just input the desired e mail address in here, your country, and you'll go through a fast setup, and you'll have your payal business account. I will just input mine. And I already have an account, and I'll be going for this quick. I will receive a text message enable to log in. And I will input it right now. Let me see. This one. Now we'll just head back into Shopify and we'll have express checkout enabled. This is how simple it actually is. Go back to Shopify. I will have to confirm my e mail address, but I will do that later. And you will see that now this is enabled. Status active, and if I am just opening a product, for example, you will see that I have the option to check out with PayPal. This is how easy it actually is, and this is how you can enable it as well. Don't mind the price. I did some testing, that's why this is $0, but if I select something else, the price is good. This is how fast it is. If you want to login into PayPal, to check your balance and to send funds and stuff. With your business account, it is very, very simple. This is your dashboard. You can also create invoices from here, but you don't have to. You have those automatically from Shopify. You'll click on here and go to money page, and you'll have to link a bank account, your credit or debit cards, and from here, you have automatic transfers, and you will have to set this up. Link a bank account and select the frequency how often you want your balance to be sent towards your bank account. If you want daily or twice a week or so on, you'll just enter those details in here. Entire balance, or if you want to leave a minimum in here and turn on automatic transfer. And this is pretty much it. This is how fast it is to have pay as a payment psor. 10. Creating the Navigation, Refund & Shipping Pages: L et's create the shipping policy and the refunds policy page, along with the others. So and go to online store pages, and we will add those right now. So we have the contact page by default. You can pretty much edit this one if you want to. So for example, you have something to ask do not hesitate to contact us. A sales representative will reach out to you as soon as possible. We can have something like this, and save this one and open it and it looks like this. Nice and simple. Let's create the other two. We need a shipping page, shipping policy, or just shipping, it's enough. Let's add the text. This one. And pace it in here. You can find these pretty much everywhere. Just search for competitors and you'll find their stores and how they look. Basically, you'll have to let your customers know that their order will arrive in three to five days usually. There are situations where this will be delayed, but usually it is f to five days, and it is delivered by USPS and all the other information shipping times that can vary based on their location and such. And as well, if they insert the wrong address in the order, usually the order will be returned to Print fy, and they will have to pay a fee again in order for us to send the order back to them. So just mention this information as it is quite important. So yeah, this is pretty much it. I will save this one, and we'll have to create one more. And that is for exchanges and refunds. When it comes to print on demand, you cannot exchange or return or refund the orders. The only exception for refunds is when the order is lost in transit, and then you can contact Printi fi directly on their page, and they will already send you the cash back and you can refund your customer as well in that situation. But usually, print on demand can be exchanged at all, and it is not refundable as well. So, keep that in mind. Let me copy this one as well. I will add these templates maybe as files for the course. You can download them as well and use them for your stores, but also you can always make modifications. You have store naming here and e mail in here. If you want to make modifications, feel free to do so. I will leave it like this. And it looks totally all right. Maybe delete this one because we already have the title being displayed. I will do it like this, and we'll do the same thing for the shipping policy. In here, we don't have it. Shipping policy, and let's add the other two pages terms of service. We go to policies. Refund policy, we don't have to fill this one because we already have one, privacy policy and terms of service, and the other ones, we can just leave them empty. Now let's create a navigation and the footer menu. We will delete this one and in here we will have about us, or maybe let's not add that one. Let's say terms of service, and we go to policies, terms of service, add privacy policy. Privacy policy add. Now we have shipping policy. Go to pages and shipping policy and exchanges and refunds. Pages add and save. Now we have the footer menu. Let's create the main one as well. We have it done. Let's add about us. But we'll have to make the page actually. Let's first make the page for it. I will open this in a new tab. Add page about us. I will add an image, which will be this one and make it banner image insert and below this image, I will write some texts. That I have in here somewhere. That's it. I wrote only a few lines. Now we can add this one on the Above us page as well. Let's go to navigation. Main catalogue contact, I will delete this one. Above us, add hoodies, and we have collections hoodies, add it here, and one more for T shirts. F. Maybe like this and save. Now if we go to our store, we have the navigation on top, that works, and on the bottom as well. We are almost done. In the next video, we will focus on maybe adding some extra effects to the homepage and focus on image optimization as well and talk about it. See you in the next one. 11. Shipping Profiles: All right. Now it's time to set up the shipping profiles. I recommend shipping only in the US. You don't have to bother with the other markets. I know there is potential worldwide, but if you're going to do print on demand, usually the US is your main market because you're shipping from the US to the US and the shipping time is quite fast. And you can also ship to Canada. Canada is close. It's also okay. But if you want to ship internationally, you'll have to do more work when it comes to the shipping profiles because you'll have to create those manually. So you'll go into settings, markets, and in here, make sure that you have the market that you want exactly where you want to sell. So I have international market enabled Canada enabled and the US. If you want to disable Canada, for example, you can go in here. Active save. You will do the same thing with the international market if you don't want to ship internationally. Again, set it to active or inactive depending on where you want to ship. Now I have a disabled, for example. And I have only the US market enabled, which is in here. How do we do the shipping profiles? Well, it is quite simple. You'll go into shipping and delivery in here. You can either create it in here from the general tab by going onto this section, you click on manage, and you will set the shipping rate. I have the international market disable right now, and I have only the US in here. We have Sndard shipping set. I can click on dit rate and change it. If I set it to $0, it will be free shipping, as you can see in here. So if you're going to do free shipping, make sure you include the shipping price in the products price. That's how everyone does it. And this way, it will be easier for you when it comes to setting up the shipping profiles because you won't have to set anything. You will include the shipping price in the products price directly, and you don't have to deal with this, and you're done. That's how simple it can be. But if you want to create those shipping profiles, usually, the profit margin is higher if you charge shipping instead of giving free shipping. If you're going to do that, I recommend doing the following. If you want to do it from here, for example, and if you sell T shirts and hoodies, you will have to set a rate for hoodies and the rate for T shirts. The way you do that is by going back in here, so you will delete this rate, and pretty much any rate that you have in here. You click on save, and you will go in here. We go back, custom shipping rates, create new profile, and you will add a rate for hoodies. Add the products from here, so I can just search for Hod directly, and select all the products that have the hood name. Click on Done, and I have all the Hod with all the variants, and in here, I will create a shipping profile. Create Zone, name the Zone US. I will go all the way to the bottom, select US done at rate. This will be standard shipping or standard shipping. Price for hoodies. Usually, the shipping is around $9, so you can set it to $10 if you want to, so we can do it like this, and now we have a shipping profile for hoodies. That's how simple it is. You will have to create another profile for T shirts, again, in the same way that I did right here. Pretty simple. Create new profile, name it T shirts, change the rate and so on. If you're going to ship internationally, again, you go to markets, you enable those markets and you create custom shipping profiles. Or you can set those in the general tab if you want to. But again, keep in mind that T shirts have a certain shipping price, hoodies have a certain shipping profile price, and so on. The way you find the shipping price is by going into Printi fi, you go into catalog, you search that specific product, for example, hoodie, select the hoodie. The provided that you selected, let's say Monster digital, for example, and you go under shipping, and in here, you have all the shipping prices. For the US, you have 8.5 dollar for one product and another $2 for each additional hoodie. If they purchase two hoodies, they will pay an additional 2.0 $9 together with this amount. $10 plus. Keep this in mind. The best way to do this, or the easiest way would be free shipping right? And include the shipping price in the product. Then if you want to add the shipping price, you'll have to create custom profiles because you must add a shipping rate for T shirts, a shipping rate for hoodies, or you can charge the same shipping rate for all the products, but make sure that you adjust the prices in such way that you have the shipping price covered. You can ask $5 for hoodie if you want to for shipping, but make sure that the hoodies price is higher. So you cover that difference. You have plenty of ways to do this. Now it all depends how you want to do it, but it doesn't matter. But mainly keep in mind that if you are charging for shipping, you will make more profit than if you're asking for free shipping. It's not a huge difference, but usually you make more. That's how you set shipping profiles. You can go with the general tab if you want to and set a general shipping profile for the US and international markets, if you're going to set internationally as well, or you create custom shipping profiles, and you set a shipping profile for T shirts, hoodies, and other products for each specific zone. More more to work with, but this is the most precise way. This was it when it comes to setting up shipping profiles. 12. Customizing the other Pages & Final Modifications: Now I will make some final modifications to the homepage, and I will show you the card types as well as modifying the other pages, which are the product page collections and so on that we haven't touched upon yet. Let's do this. Let's make some changes in here first. I want to change the product cards first, so we will go in here on the product cards, and I want to add a small border, some corner radius, and some opacity. Something like this. Actually, I will remove the border. I don't like it. Something like this looks much cleaner. In here, I will leave everything the way it is. Let's change this message in here. Sign up for special discounts and offers, and we will leave it like this, and let's see what else we can change. The announcement in here. Let's say get 10% off with discount code Extra ten. For example, and save this one. And everything else is fine, Let's go into the car types that I wanted to show you, we go on the card, and in here, we have three options. Basically, if I'm going to add a product to our card. Let's say I'm choosing this one, add to card, this is the drawer type. We have two more. We have a pop up and a page. If I go in here, and I will select the pop up Notification, for example, and add another product. This is how the pop up appears. It is way cleaner, and then we have the page type. This one will occupy the entire screen, which I don't like. It's up to your choice if you want to make it bigger like this. It offers more information and it makes it much more clearer obviously because it's bigger. But I don't like the way this looks because it occupies the entire space. So it is up to personal preference. I will select the drawer type. Because with the drawer type, you can add a collection that can be featured in the drawer. For example, I selected the UniSX T shirt collection. If you have a specific collection for a holiday that you want to feature, for example, you can do that. If I remove all the products, I will have a collection that is getting featured in here. L et's go to something else. Let's go to the product page, and this is the template for the product page. Now, we can make changes and modifications in here as well. This is our first picture. I will have to change this one with the second one actually, this one, which looks better. In here, I have some texts. This is the vendor that I want to remove because it doesn't matter. Let's just remove this block. Now we have the title, which is good price. We have the reviews, which we don't see yet because we don't have any. Then we have the variant picker, which is this one, quantity selector, buy buttons description right with the size chart as well, and a share button in here. Here we have the layout and the way the images show. If I click on product information in here, we have multiple options and we can make some changes. We can change the media, the images to be smaller or bigger if we want to. As you can see, by default, it is large, so it's way too big. Now it depends, it's up to personal preference again. The layout that you want to have. By default, I think we have stacked, which is this one. It looks like this, which I don't like personally. I stick to tumnils, usually. They can just click on them and it is way It is cleaner, actually. Image open lightbox, what does this mean? What does this mean? When someone clicks on an image, for example, it will open in a separate window. That's a lightbox. Mobile layout, I chose shot Tamils. If we go to mobile view, we will have the famers again. Or they can just slide through the images on mobile easily. And that's pretty much it when it comes to settings. You can change the media position if you want to or just leave it like this. That's it for the product page. There's not much you can change in here. These are just some preview previews that we have. We don't have this by default. All these reviews are fake. If we just go to a product and I open this in a new window, you will see that we have no reviews. As you can see, write a review and someone can leave a review if they want to. Yeah. Now let's go to another page. We have the collections. This is the collections page for Uni SX hoodies, for example, you can add an image in here as well if you want to. But keep in mind that it must have a 16 by nine aspect ratio. If you don't know what that is, contact the designer and they will make a preview image for you for this, and you will change this by going in here on the collections, you will select that collection, and in here, you have the image option. You will have to add an image for it. If you want to, you don't have to add an image, but if you want to add one, you can do that. Right. Then if you want to add some more, you can add pretty much the same elements or sections that we had previously on the home page. But you don't have to add a lot of information on the collection pages. You should just stick with the most important information on the home page. Then we have the other pages that we can navigate to if you want to, the contact page, but I want to touch upon that. We don't need that. So let's go back. Then we have the block post. I won't touch that. We don't need those. Here you have the card. This is how the card looks like by default, they can create an account in here. If you want to add some more sections, you can do so, but I don't see the point. Just leave it the way it is. Then we have the checkout. In here, you should add your logo. This is how it looks like by default. They have all the fields image on, they can continue to shipping, check out, and that's it. Instead of having this in here, I can add my logo. I'll go to fm settings and under check out in here on the bottom. I can select the background image if I want to, but I won't, and I will select logo. This one. It looks way better this way. You can make some changes, background color and so on, if you want to you can personalize this. But I will just leave it the way it is. That was it when it comes to customizing the website. You can change pretty much whatever you want. I just make this website as simple as possible for the course, but you can always add some more information. I'll see in the next video and we will touch on different topics. 13. Optimizing Your Website Speed - Reduce Image Filesize: Now let's talk about image optimization and how to make your website load faster. Usually, what makes your website slower are the images? You need to optimize your images and reduce the size of the image and the format as well. By default, everyone uploads JPEG format images. For example, I uploaded PNG images, which is the worst case scenario. These images can have the highest quality, but they occupy a lot of space, and they make your website way slower. I did this because I want to show this as an example, so you can see how much you can reduce the file size by using a tool like this and changing the format of the image. Also, make sure that you optimize every single image on your website, including the product image. You should optimize it to the point where once you start losing quality for that image, then you can stop and save the file. Just reduce the file size as much as possible, but don't destroy the quality. Or maybe you reduce the quality, but just a bit, don't destroy it. For example, in here, if I want to optimize my cover image for my website, which as you can see, if I hover my mouse over it, item type is PNG file, so it is a PNG format. Then we have the resolution. And the size, which is 4 megabytes. That image is huge for the loading time. If I selected in here, and under export settings, if I select WebP, which is actually one of the best formats when it comes to optimizing website and having it load faster, we also have one more format. And that format is AVF. AVF is newer than Web and better. But most of the free tools that you have online won't offer you that option to convert them to AVF. Most of them are paid options. But WebP is more than enough. So If I select web in here and I will resize the image, just look at the size difference. It has 4 megabytes, SP and g, and now it has 128 kilobytes. This is 30 times smaller. The difference is huge. You can just download the image. Open it. As you can see, the quality is pretty much the same. I didn't lose the quality, and I can just upload this image on my website and change it with the one that I have right now. You have to do this for every single image that you have on your website. This way, you will reduce file size, you will reduce loading time and your website will load much faster. The average loading time for a website is around 3 seconds. So you shouldn't have a website that is slower than that. If it is slower than that, your customers are likely to leave the website. Make sure you reduce every single image with a tool like this. This is image reciser. You can just go and Google and type image reciser, or image converter to web, WebP converter, or whatever. You can find a lot of these tools. So you can crop the image with this one. You also have image compression. You can as I said, reduce the quality of the image, but also reduce the size at the same time, or you can just select in here the size and you can enter the size directly. Basically, the preview picture for a product or the product picture that is showing the product itself should be a few hundred kilobytes, not more. So 200 kilobytes, 300 kilobytes, something like that, it's more than enough, and this is usually a lot as well. Just reduce the file size as much as possible, make it 100 kilobytes, that will be somewhere perfect. So keep in mind, use this tool and optimize your website. See you in the next one. 14. Shopify Email Marketing: Talk about e mail marketing right now, and what Shopify has to offer when it comes to e mail marketing. If you head on to the marketing tab in here, you can click on Create Campaign, and you must have the Shopify e mail app installed. Make sure you have this app installed, and afterwards, you can just click on this. Now we will have a lot of e mail templates. You can basically select whatever you want from here, or you can just click on view More, and we can select the mail type. You can have announcements, promotions, and so on. For example, if I want to promote a product, I will select something like this, select and from here. We will select the customers that we want to send this e mail to. All subs, customers who haven't purchased, customers who have purchased more than once, abandoned checkouts or email subscribers. You can choose whatever you want, but you must have a database first. You must have customers in sales. Once you have those, you can select whatever you want from here. Here, you will type the subject of this promotion, for example. I can type something simple, I can type something from here, Mat this Moths best seller. Something like this. We have a limited promotion that lasts for 24 hours. In here, you can make modifications. You can change this with a logo, for example, so I can just pick mine. Make this bigger. You can change this font. You can just click on everything and change everything in just a minute. Very simple. Select the product that you want to advertise. I can choose a different image, for example from here, and that was it. Then you click on review, and you will send this e mail to all your customers that you selected from here. Pretty simple. This is how you use this tool, and you have something else besides this. You have marketing automations. So if we go to marketing and automations in here, you can pretty much automate some processes like abandoned checkouts, abandoned cards, and so on, so you can click on create automation, and you have some templates, and all of this will work on its own. You don't have to make any changes. These are pre made templates. So I can click on abandoned card, for example, and in here, we have a workflow. Basically, this will explain to us how this works step by step. When the customer left the online store without making a purchase, It will take 4 hours and after 4 hours, they will receive a specific e mail afterwards, based on different criterias as you can see here. You can always make changes to this, but it is a bit more complicated to edit. You just click on edit, edit workflow or edit the e mail, if you want to. Yeah, pretty simple. You can turn this on and it will work for you. You don't have to make anything. You can enable this for multiple purposes, as you can see here. Can create marketing campaigns based on the database that you already have, or you can enable the automations, or you can do both. It doesn't matter. Just make sure that you are using those because you are not paying anything for them. They are completely free. We'll touch on a different subject in the next video. 15. Placing a Test Order: Right now, we will place a demo order in order to show you how this whole process works and how you can print your invoices and everything. There are multiple ways to do this. You can either do it by installing a payment processor first. Have you have a Chop five payments account created. You add all the documents and all the information in there. Once you get approved, you can go in the settings in Shopify payments and pretty much enable test orders. Once you do that, you can pretty much place a test order whenever you want. You have that option, or you can just set the price of a product to $0 and you place an order. This is what we will do right now in order to not activate any payment processor, and I'll just go to products. And I will set the price of this product to $0. Only for this one, for example, the black S size, so I click on view. I will select Black S by now. And I will enter all this information in here, type test test street, doesn't matter. I will input all this information, continue. Sndard shipping. I will have to set the shipping to zero actually in order to complete this. Let me go back. We'll go to shipping profiles, manage and in here, I will set this to zero. Now we have reshipping. I can go back here. Now we have reshipping, continue to payment, complete the order. And that was pretty much it. This is how it appears right now. I can just click on continue shopping. Now if I go into my Shopify account. If I go back in here, we go two orders. We have one order in here. As you can see, this order is unfulfilled. We will see this order in our printf account as well. It will get imported in there. But what you can do from now, you can just mark it fulfilled if you want to make this manually, but you don't have to. In here, you have send or print invoices. You can just click on this if you want to get the invoice. This is the invoice that was created by default and it includes all the information in here. Pretty simple. You can download it, print it, send it. Yeah, that's how it works. If I just select the order and open it, From here, we can just cancel the order if you want to. If you want to refund the order, you will have the option to refund the order in here. If you click on cancel, you'll also be able to refund it. But right now because I don't have any value and I had a price of zero of nothing, I don't have the option to refund because I can't refund nothing. This is how it works. So you know, Pretty simple, print the invoice and so on. If I head on to printify right now, L et me enter the address again. We have printi f.com. We go into orders. As you can see, we have the order right now, which was imported. If I click on Submit Order in here, this will be sent automatically into Shopify as well and it will be marked as fulfilled. The moment this order will be shipped to that specific customer. This is how it works. Right now, I will just go in here and I will cancel this order. This way, this will be updated into Printi fi as well. If it does an update, just head back to Printiy, and cancel it on your own, but usually it works. It is totally sync, so you won't have any issues. This is how you place a test order. You have two options, integrate the payment processor, enable test orders, or you can just do this and see for yourself how this works. So I'll assume the next video. 16. How to Install and use the Upsell App: In this video, I will show you how to use upsell and cross cell in order to increase your order value. In order to do this, you'll need an app again. We'll click on Apps and in here, you'll have to search for sell and cross cell. Let's just say that I'm searching again, pell. Let's just remove it first. I will go into the apps again in here, I'll remove it and install it again. And you will see how easy it is to configure. You will basically show extra offers to your customers in order to increase your AOV or average order value. So Let's go to Apps and search for sale. You will install this one. Add app. Keep in mind that it is not 100% free. Once you pass a certain number of orders, you'll have to pay a monthly fee. I will add this app install. And we will have to integrate it to our store first. So start 40 day free trial. Improve. And now we will have to enable this in our Fm. Can you just click on enable here if you want to, and you will have to go into your FM and change it. We'll go to Online Store, Customize click on App embeds in here on the left side and tick this box. It's the same process that we did for the review app. And click on safe. Now we will have to go to settings as well, and enable all these boxes. Basically, whatever you want to use, you'll have to enable. Let's say that I'm enableing everything. And I'll have to change this one as well. I'll just right click on this and open a new tab. And I go all the way to the bottom and select upsell and cross sell for post purchase page and save this one. How does it work? We just go to offers, for example. And you'll see how easy it is. Add offer. Let's say that I want to add an upsell on the product page, and I will select this one frequently bought together. You've seen this a lot of times pretty much on every store. The way this works is, offer is triggered four. I can select this thing to appear on a specific product for specific tags or for all my products. For example, if I want to use this for a tag that I added to a product, I can just click on view all tags in here and these are my tags by default that I have from Printi fi So for example, if I want to show this only for t shirts, I can select t shirts, add, and now I can offer specific products together with all these t shirts. I can select the products manually or leave this on automatic. If I leave it to manual, for example, I can select the products. For example, I want to sell another t shirt with a t shirt or another hoodie with that t shirt. Let's select a few hoodies, for example. Now I added these hoodies. I can also enable a discount, for example, if I want to, a percentage or a fixed value or free shipping. I can do that. But I will just leave it the way it is. Here you will have to type a name for it. Let's say test offer product page. And in here, you can make some changes if you want to. For example, you can set a priority. Basically, the higher the priority you set for a specific offer. These will trigger in that specific order. If you have priority ten, this one will trigger first, then priority 98, and so on. As you can see, you have a description in here for it. I can click on Save offer. Now if I go on my store, so let's just open it separately actually. I'll go to this one. I'll go to t shirts, I will select a T shirt. As you can see now we have another tab, it says frequently bought together, and we have a bunch of products that we can see right now. I added a T shirt and some hoodies. If the customer wants to, now they can just tik what they don't want, or if they want something, they can just select something, and so on. This is how this works, and, this will basically help you out, but it doesn't always work. If you have specific products, for example, if you want to sell a bundle for The mother, the father, and the child, and you have specific designs that are worn together for the entire family. You can pretty much add, for example, if you have only a teacher for the father, you can maybe add one more for the mother and one more for the son. You can do something like that. You have to think about it, or you can just enable it and add some more products and maybe it works. But usually you must have a strategy behind it for it to work successfully. This is how this sL works. You can add this on the card as well, you can add this on the checkout page as well. You have plenty of options that you can choose from together with this. Just so you know. I will go back and I will just remove this offer. You can just disable from here, or you just select it and delete the offer from here. So what you can create in the card is more interesting. Because, for example, you can add offers, and if they declined that offer, you can add another offer on top of that. It is quite annoying from a customer's perspective, but that can work out if you do some good strategies, as I said. So what you can do is select an upsell for the card, for example. Set up offer you have for post purchase page after they purchase something you can offer a different offer. Thank you page as well. So you have plenty of options, but these are quite annoying if you set them all up. For the card page, for example, you can set up an offer, and this offer is triggered four. Again, select a specific product, tags, or all the products. You have that option. And here you can create the offers. Offer one, select a product, you might also like this. This is the message that will appear together with the product that you will select from here. If you enable the discount in here and you set a percentage of for example, They will have a different message. Offer unlocked by this four percentage discount. And you can add another offer. If offer one is accepted, you can select a product, and you might also like this, you can send something else, or if they declined that offer, you can again select and offer another product. You can do that as well. You can create a lot of offers in here in strategies. It takes some time to configure, but this is how it works. The principle is simple, think about strategies and products that you want to offer and bundle together. So think about products that can be sold to the family. This is what usually works the best. Mother, son, father, mother, parents, and so on. Pretty much products that can be sold to the family. This is how this plug in works. If you want to set it up, it is pretty easy to set up and this will appear either on the product page, card, checkout, and post purchase. Yeah. See in the next video. 17. How to Find Winning Designs & Copyrighting: In this video, I will show you how to find winning products. The best way to find winning products is to go into a marketplace. And the marketplace that I recommend is Etsy. Essi is a very popular marketplace when it comes to selling handmade products, even t shirts. In here, you'll find a lot of winning products. This is why I recommend checking ts as well. If you've never sold on a marketplace, you should sell on a marketplace before creating your own store. That's because you get used to it and you'll see exactly what works and what doesn't. Also it is way easier to sell on a marketplace compared to having your own store because you'll have to run Facebook as, Google Ads, so you need thousands of dollars to start a proper business with your own store. How do we find winning products in here? Well, I can just go into clothing in here. I can select mens and go into shirts, for example. Now we can just scroll through here and we will just search for some things. That is the best seller badge, if you find that one, that means that that product sold well recently or is selling well right now. You can either go into popular stores that have a lot of reviews like this one, for example. I can just open this product. I can open the store, as you can see the store has over 100,000 sales, which is a lot. Most of these are print on demand stores just so you know. In here, we have a lot of designs. As you can see, they have designs for every single holiday. Now you can just go in the reviews, sort bar, most recent, for example, and you can just look for shirts that are selling right now. If you see the same shirt multiple times, it means that that shirt is selling well. This is one way to find winners. The other way is you go back into Etsy, you go for best seller badges. This one, for example, is a best seller. I can just open it. And this product is in 18 cards. It is doing pretty well. The maximum number is 20. If you see 20 cards, it cannot go above that. That's the maximum number. Something else that you can do then is going into that store, that has the best seller. Look for more best sellers in their store. If that's the case. If they don't have more, you can just go into another store and so on. As you can see, this one is doing good as well, 18 cards. I think that is the same product or it looked similar. I don't remember. Yeah, it was the same product. But you can just go in the reviews pretty simple and find some more. Then you can just search for the popular now badge. If we can find that one, let's see if we have it. If we don't, we don't. But you can just serve for products, go for best sellers and products that have over 15 added to their cards because that's a good indicator, and, that's pretty much it, and it is quite simple. And we have another tool that I will show you, which is useful for this, and you can find Nurse as well. For example, I searched for Father's Day shirt, and now we have plenty of results. I just want to see if we have a popular now badge. But I don't think so because there's still time before Father's Day. I don't think these are selling a lot right now. Let's say Mother's Day shirt. Yeah, basically, I can only see best sellers. Previously, we had popular now badges. I found one. But this is a design. This is not a product. Just as an idea. Look for best seller badges, popular now badges, and going into stores that have a lot of sales, tens of thousands of sales and thousands of reviews, going to the store and going the review section sort by most recent. If you see the same product, repeating over and over again, that means that product is selling well, take that product, go to com, for example, in here. Find a t shirt designer. Contact one of them, and you can just modify that specific design a bit and sell it. But before doing that, you will also have to check that specific product for copyrights. The way you do that is by going on tm hunt.com. This website is with the main website of copyrights that is in US. It's UPSTO or USPTO, something like that, and you can just search them from here. For example, I know a quote that is trademarked and you cannot sell on any product, that is data Lian. Let me see if I can find it. Yeah. As you can see, the status of this specific trademark is life. It is a text trademark. If you mention that text on anything, you cannot use it. If I click on this serial in here, you can go to goods and services, and as you can see, you cannot sell anything that contains this text on pants, shirts, shoes, hoods, and so on. So this is how you check for copyrights as well. Go on this website. If the trademark is live, you cannot use that specific trademark. If the trademark is dead, that means that you can probably sell that specific text or design. But there is a chance that that trademark will be registered again or renewed. But if it's not, you can just sell that specific text or design on your t shirt. So always check for trademarks before adding products as you are at risk of having your store taken down, if, for example, you're selling dis knee shirts or anything that is huge, is a very high chance of your store getting shut down. Do not do that. This is how it works. Just go on serve for shirts, going to huge T shirt stores or print on demand stores that you can find in here. Just serve on Etsy and once you find a best seller, going in that store and look for more. So, that's pretty much it. There is also one tool, which is Rank, this one, you go n.com, you make an account, and you can go on tools, keyword tool. Here you can find traffic based on keywords and find good products that have a lot of traffic, and most likely they are winners. The way you do this is by searching in here, for example, I'll search for fathers day shirt again or mother's day shirt. Now I'm getting the searches, as you can see in here, average searches, and I will let it load. Also, this is the free variant of the tool, you don't have to pay for the premium one. This is more than enough for product research. And we will go all the way to the bottom here. Under top listings and sort them by daily views. These products that have the highest daily views are most likely making the most sales. These are the favorites for these products. Pretty easy, you can just then go into these shops, as you can see this is the shop name. This is the product title. You can just copy the product title, go on s, and we will find that product, or similar products that are selling well. I think this was a product. I'm not sure. Let me see I think this is it. Yeah. This is the product, as you can see, and it has 321 reviews. It's doing amazing. Just so you know, these are the product pictures. You can have an idea, you can use something like this on your print on demand store on Shopify as well. But you will have to create those in photo editing software. If you don't know any photo editing, you cannot do those, or you can probably find something like this on place it, but I've never tried to search for flat or simple mockups for place it on place it because I use that for professional mockups. Let's just go on places and let's search for short mockup table. Let's see, we have some, but these are not great. They mostly have professional mockups with models, just so you know. These ones have to be created in a photo editing software. Or you can just purchase a short yourself, print that design, and take pictures, but that's way more work. This is pretty much how you find winning designs, and I'll see in the next video. 18. Winning Designs Examples & Source: In this video, I will show you where you can find wing designs. I've showed you that you can find those on Etsy and some tips as well. But right now I will show you a source, a website where you can purchase them, even though I don't recommend it, most of these are copyrighted. Keep that in mind, but there are a lot of good designs that you can pick as well. So if you go on Google and search for buy T shirt designs, for example, find this website instantly. Is the second one that you can find in the search results, the first one that pops organically. This one, can go on new as bundles on new as designs, for example, in here, you'll find a lot of designs right now that you can use. Be sure that, if you find these designs, for example, if you want to search for Father's Day, For example, and you'll find some designs. Go on tm hundred.com afterwards, and search that phrase and make sure that it's not copyrighted or something, because there are high chances. As I told you, if you are going to buy bundles, for example, that have 200 designs, 300 designs for $20. Something like that is most likely the entire bundle that you are seeing in there is stolen, most likely from somewhere, from a store or whatever, I've seen a lot of those, and I've tried something like this when I first started with Print 20 Man, I bought designs from here, and I got a couple of strikes on my store. Keep that in mind. Do not try to buy these bundles. They are all pretty much stolen. If you find a bundle of ten designs for a decent price, there's more likely to have that bundle and the designs inside are not copyrighted or something. But don't try to buy super cheap bundles and they have hundreds of designs. That's too good to be true. If it's too good to be true, it's most likely something going on in there. Yeah, you can find designs in here. Again, this is another example, $5 for 40 designs most likely stolen from somewhere else. Again, these bundles, 300 designs for 149. Still, I don't trust this, this most likely stolen again, even though the price is higher. These designs are pretty much stolen, and there are a lot of copyrights. Do not try to sell copyrighted designs. There's no point in selling copyrighted designs. But again, it's your choice. I'm just telling you what you should do and you shouldn't risk your store. Again, you're selling on your own store. You're not selling on a marketplace, so you won't get banned from the platform, but your store can get closed if your store will get reported by a huge company towards Shopify. If you're selling full disney T shirts, make sure that your store will go down quick. Yeah, keep that in mind. This is one of the sources you can find designs in here. There are good designs as well, so don't think that everything in here is is copyrighted. You can just sort them by newest and just look through them. That's pretty much the best way to do it. Just don't buy super cheap bundles and so on. Yeah, this is another source and see in the next video. 19. Making Your Store GDPR Compliant: In this video, I will show you how to make your store JDPR compliant. If you don't know what GDPR is, a simple explanation is that you must give your customers or visitors the option to accept the cookies for a website or to decline them. So what does a cookie mean? Basically, when you go on a website, as you've seen, you will have to accept the cookies. Let me go on a random website. Let's say Fathers Day Fathers Day shirt. And then will just go to a random website. I don't know why I'm using Bing instead of Google, don't ask, but I'll just head on a random website. Let's say this one. And as you can see, this is a cookie acceptance pop up, we use cookies and similar technologies in order to give you a better experience and so on. Basically, when you accept the cookies on a website, you give them permission to track your behavior on the website, as well as for marketing purposes. You will see ads after you visit the website because they can use that specific cookie in there to make remarketing campaigns. Cookies are what they use in order to track the customer's behavior. This is what we will do as well, but we will install a better plug in. That one doesn't give us any option to select which cookies we want or not. If you want to be legally okay with the GDPR and everything, you will have to add a plug in or an application that allows the customer or the visitor to select those cookies. We will go into apps, and in here, you will search for GDPR. And you'll select this one, GDPR, CCPA cook Management. This is mostly in the EU and Canada as far as I know, maybe in some other states. Here we have the countries and so on. There are more, obviously. But you must install a plugin like this. If you don't, you are at risk of getting in trouble and paying fees and so on, you just better avoid this and install a plugin like this one. So, you will install this app. Again, this app is free up to 10,000 visits per month, I think. Once you go above that, up to 10,000 views per month. Once you go above that, you'll have to pay a fee and this depends on your website's traffic. I will choose a free plan for now, and I will select all of those. We are covered for all these regions. This is the default scheme that we have, I will stick with this one because we'll have to pay for the others. Let me maybe select a different color, maybe of white. Go if next. In here, it is best to do something like this. You block the marketing ones and you leave only the basic ones that are the functionality cookies. You will also have an explanation in here. I what happens if you select whatever option, if you are at risk or not. You shall stick with that one and then finish setup. Now we will have to enable this in our store. The way we do this is by going to Online Store in here. I will open it in a new tab. I'll click on customize and under App beds in here on the left side, you have to enable consent more GDPR, this one. It has to be ticked. As you can see, I already have the GDPR bar right now. The users must click on Accept to Accept the cookies or they can decline them. We also must add a decline button, and we can enable that, and I will show you. If they click on preferences, they have the option of selecting the cookies that they want to. So if they select these options, we can use those cookies for marketing purposes. If they don't, we can't track their behavior for ads. So we can't show them ads. So this is how this works. You've seen this a lot of times. And we also must change this privacy policy link because it leads nowhere. So I will copy the privacy policy link from here because I added a button that leads to it. The way you do this is by setting up a navigation. So let's just go to the website first. Once you add the privacy policy link, like I did in this course, by adding the navigation menu and leading to this page. Your store slash policies, slash privacy policy. This is the link for pretty much every store once you create the privacy policy. In here, it's all the information that is required. You might have to change some things, but make sure that you check this. You have all the information in here. If something applies or not, just delete it. But you'll have to work on it. Remember this. Right. Or you can check other stores and see how they did it and just past it, that works as well. Now let's go into the configuration of this plug in. We will go to Cookie bar in here. Here we have the privacy policy link, and I will paste the link that I just copied from my website. Click on Save. Reject button text, accept button text. We have the text that you can change. This website uses quickly to ensure you get the best experience. You can leave it like this. It's totally okay. This is a text under preferences that they see. Now what we have to change is by going into general I think and let me see, or it was under design design. Show reject button, you have to turn this on. You can see, this is how it appears, now they have the reject button as well, and save it. You can also change the position of this bar where it appears, the phone family, opacity, phone size, and so on. If you want to make these changes, you can. But you don't have to bother with it. This is pretty much enough. If I open my store right now, As you can see, we have the bar here on the bottom. Reject, accept preferences very simple and everything is all right. That's everything that you have to do in order to be GDPR complaint. So make sure the privacy policy page that you have is well configured. So you'll have to read for it. It will take probably some some time excuse me, but make sure that you do it properly, or just go to your competition, see what they wrote in here and make some modifications, and that's totally okay. But the template works, but you'll have to work on it a bit. So that's pretty much it, and I'll see you in the next video. 20. How to Use Metafields & Metaobjects: In this video, I will show you what meta fs and metal objects are. You will probably not use those when it comes to print on demand. But maybe if you're going to build an online store and you want a fashion store for the future or something, this can be useful, so maybe you will use this. You have this under content and you have meta objects in here, and you also have metafels under settings, and we have custom data in here and we have metafels. So a short explanation for this is the following. When you edit your product page, for example, everything that you change on that product page will apply for every single product that you have. If you want some information to be independent or dynamic and change only for that specific product, you can do that only for metaphels. So for example, for products, if you want to add some additional text image or information on that page for a specific product, you can do so by using meta fields. But you can also use the product description and add that text. So this is only optional, I would say, or in a specific scenario, this can work. So as I said, if you have, for example, a designer, a fashion designer that you want to feature on every single product page that you want for that specific product. You can do so with meta fields. Only in that situation, it makes sense. Else, I don't see really why you should use meta fields. So Let me show you how this works. For example, I want to add meta fields in the products page. So I can click on add definition in here, and I can name this whatever. For example, I can name this, let's say weight, as an example, description, I can type weight, select type, and in here, we can select certain, let's say fields that we can add for each specific product. For example, we can enter some text, we can enter date, dimensions, volume, weight, and so on. Let's select weight because I named this weight. And you can set some requirements, minimum and maximum, if you want to, but I'll just leave it like this, and I'll click on save. Now if I am going to open a product, no matter which product I open, you will see that on the bottom of the page all the way here, we have meta fields weight. Whatever I type in here, this value will be only for this product. But every single product has this field. You can type whatever value you want. I I want to enter this value on this product, On the product page, you can do so. That's why we can use metaphel. For example, if I type five in here, as a value, 5 grams we have. I can click on save, and if I want to display this value, I can do that. I click on view, dit product, and I can enter that value. I think I need to click on customize actually. I'll click on customize and now it will work, and you'll see exactly how you can input this dynamic value. Now I'm on the page. Let's say that I want to add this underneath in here. I will need another block, and I will need text. It should work with a text block, and we have the text block all the way here on the bottom. We have this option, insert dynamic source, as you can see. In here, now we have weight. We have this dynamic value. I can select weight, I can delete this text in here. And now it will say 5 grams, as you can see. It will display exactly the value, but it won't display any text, just the value on its own. As I said, this is situational. You won't use this in usual cases. It depends a lot. Now that you know what metaphels are doing, you can also insert images, whatever. You have a lot of options as I showed you previously. So you can select from all of those. But let me show you how meta fields work now together with metal objects. Meta objects are predefined objects that already have values to them. If I go into content and metal objects, I can click on add definition in here, and I can name this designer, for example, now I can add the fields that I need for this metal object. I need a field for name, the name of the designer. I can just click on add. We have name again. Then I have a multi line text, let's say, description, and then I can add something else like an image, maybe. We have I think file is the attribute. Yeah. We have file and I can name this image and maybe a link URL website. I can save this now. Together with meta fields, I can use them object. How do I do that? I go back into settings, custom data, and in here we have the metal object, as you can see, and how do we do this? We go into products at definition. I can say designer in here. Select type, and in here, we will select metal object. Save. I need to select the reference, which is the designer, the metal object itself, and now it will work. Now I can pretty much feature this designer option on every single product page if I want to. This works like this. We have to go into metal objects first in here, so I will refresh this page. Let me go again. Add entry, select designer, and now we can add multiple designers as metal objects. Let's name this Alex test text image for Alex. I will just select a random image, for example, and his website. I just type facebook.com. It doesn't matter. And safe. Now we have one designer. If I go back. This is a designer. Alex is one of the designers, and we can add Alex as a designer for a specific product. We can do that by going back. Let's refresh this page, for example. Go all the way to the bottom, and now we have designer in here, and I can select entry and select Alex for this product. I can just delete this one. I don't need it anyway. I'll click on save. In order to enter this metal object, we need to add a section on that page on that product page that has text, description, image, and the button for a link. Else this won't work. So we'll click on view in here, Customize I'll show you how this works. Let's say that Alex is a designer for this product at section, Image with text. And we have it all the way here, and we can change each field because each of these field has this option to connect a dynamic source. For this image, I will click on this, select designer image file, and now we have the image that we edit in there. For the title, again, I will delete this text, dynamic source designer name, and the description as well. Content, delete this one, dynamic source, designer description. For the button link, again, designer website. You can change the button label then you can say whatever website. This is how this works, and this will only appear on this page. It won't appear on any other page. This is how we can do this and you can use metapels with metal objects. Again, this is a very particular case. You pretty much won't use this, but just so you know that you have this option and they can be useful in certain situations. That was about it. These are the metapels and the metal objects, and I'll see in the next video. 21. Integrate Google Analytics: Now I will show you how to integrate Google analytics into your store. Basically with Google Analytics, you'll be able to see the traffic, where they where your visitors came from, their gender, interests, and so on. It is basically a statistics tool. Make sure that you go under preferences, online store preferences in here. Don't forget your title and meta description. Your title must have important keywords for your niche or whatever you're selling. So I have an anime store in here, for example, and I mentioned the keyword, anime, ataque as well as it is anime related, and a description that has the same keywords, the same main keywords, anime shirts, hoodies, accessories, and so on. Make sure that you write those with the most important keywords in mind. Once you do that, we will go in here under Google Analytics, and we'll click on Manage Pixel here. We'll wait a bit. We'll click on At Sales Channel. And now we will connect our Google account. We'll wait a bit to load. It is quite simple actually, and you will also have to add your Facebook pixel. If you don't know what Facebook ads are or you don't know how to run them, make sure to check out a course for it as you'll get lost in it if you're a beginner, and I won't cover that in this course because that's a totally different subject, and it takes quite a long time. I'll refresh this again because for some reason it doesn't. Now it works, and I'll click on connecting here. I will select a Google account, and I'll select this one. And now we will select a property from here. If we want to add something new, we click on create new in here. And in here, we must have an option to create a new one. If it doesn't appear, I can just go to Google Analytics Assistant, so we have it in here actually, and it should be under Admin. Let's see if they have a link directly, else we will have to access this on our own. I think we have to. Yeah. We go to Google Analytics, go google.com, for example, we type analytics in here, or you can just click on this on the top right in here, and we should have analytics as well. If it doesn't show, I'll just s for it. It's quicker. And we will have to create a new property basically. I will switch this to the other e mail. And we will have to create a new property. We'll click on Admin. Create property. We will name this Cozy Merge. Currency will be USD. L et's see where we have the US dollar on the bottom. Next, small create Web enter our website in here. Cs emerge again, create stream, and now we will be able to integrate this. We have some instructions, but these are for other platforms. This is the code as well. If you use Word press or another platform, you will have the instructions for that in here. But now for Shopify, we can just connect this easily. I'll just refresh this I'll wait a second and in here, we will find the new one, cozy Merge, connect, and now we connected our store to Google Analytics, so we will be able to see the traffic from this Google Analytics panel. As you can see, we can see users, new users, average engagement time, and so on. Click on reports basically, and in here, you will see all the traffic that you need. You have acquisition, overview. You can see session, by channel, where they came from, and on, engagement, monetization, e commerce, demographics. Here you will see the age groups, and so on, so by country, location, gender, interest, age. You'll see all the statistics basically in this platform. Once you integrate this, You can do more. You can add your products through Google Merchant Center. Can click on get started and configure those, but this will take time, so I won't go for it, but you can do this. Just keep in mind, you'll have it in here, and you also have to connect your Facebook pixel. Keep that in mind, you go under Online Store, preferences, and in here under Facebook Pixel, you'll click Set up Facebook. You'll click on At App and you'll connect your Facebook account to this. So if you want to advertise and have your store and your Shopify store with the products connected to your Facebook page, and you have a business Facebook page that has a shop in it, all your products will be imported directly from your Shopify store to your Facebook shop, so you can automatically create campaigns and advertise products and have all the traffic and everything sync. It is way better to do it that way, click on Start Setup and you can do that. But keep in mind that you will have to provide some documents and some verification in order to get approved. I won't do that because it takes time, and you also have to offer some documents that I don't have for this business. Keep in mind, you can do this. It is easy to set up. If you don't know how to use Facebook ads, make sure to check a course for it as it is absolutely necessary. I'll see in the next video and I'll give you some tips about SEO and also product pricing and what you can do with print on demand. See in the next one. 22. SEO Tips & Print on Demand Advice: In this video, I will talk about SEO, which means search engine optimization, and how you can optimize your store for better results. Basically, if you just started out and you are new with your store, the chances of getting traffic organically, and this means from the Google Search engine, for example, without paying for anything are quite low because the competition is so high that a new website has p m no chances of getting organic traffic. The organic traffic is very, very low. And if you are getting traffic after you just started your shop, they are most likely bots, just so you know how things work. Now, in order to get traffic and rank your website higher in the search results and get better results organically as well, you'll have to run at. Traffic is the most important factor when it comes to ranking a website. So now, something else. You will have to go into online storing here, preferences. Make sure that you write a proper title and method description with good keywords. Something else that is important is that all the images used in your website must have an old text. All text is very important when it comes to SCO and search engine optimization. Because you must mention keywords that are relevant to your content or whatever products you have on the website. You'll go under content in here, files, and all these images that I have right now, for example, I must add old texts to them. Oh, for example, for this one. I can type exactly anime shirt, for example, for my specific product and what I have. Click on save, move on to the next one. You'll have to add all text to every single product. Whatever the product name is, or whatever T shirt or hoodie or Canvas or mug or whatever you're selling, make sure to include the keywords in the old text section. You must mention that that product is a mug. If it is a mug, you must mention that that product is a shirt, if it is a shirt as all text. Always do this. This is very important for SEO. Now, Something else when it comes to print on demand and this entire business model. I sold or I did print on demand on Etsy. I didn't choose the route of going with Shopify or a personal website. I will tell you why because this is quite complicated, and you also need considerable amount of money in order to spend on ads and grow. You need a good amount of money. You need thousands of dollars to test things out, buy designs, and so on. If you have the money and you're ready to hop on the journey, you have a good chance of succeeding if you know what you're doing. So Now when it comes to selecting products and pricing and what to advertise? It is very important that let me go on Printi fi, that you advertise products that have a good profit margin. So do not try to advertise t shirts and make good profit because it is extremely hard. The profit margin for T shirts is like $8 $7 or so, right? If you are pricing it around $19, $18, something similar. You will spend a lot of money on advertising and you will barely make it even. That's why it's better to choose products that have a better profit margin. So you can go with hoodies, for example, the production cost is around $18 s or $20, something like that, or even lower, including shipping. And you can price a hoodie somewhere around $50 if you want to. If you have good designs, you can sell a hoodie for $50, that's possible. You can also sell Canvas and they have great profit margins. You can have a profit margin of 40 to $50 for a Canvas. If you have, again, a good print and a good design. So select good products that give you a good profit margin. Or if you are willing to advertise t shirts, for example, and you really want to advertise a T shirt, make sure that you advertise a T shirt bundle, like I said, make a promotion for the entire family, so you have a t shirt for the mother, father, and the son, or the daughter. This way, you're making more by getting a conversion and getting a customer because you're instantly selling free products at once. That's the way you should advertise t shirts or anything that has a lower profit margin. You make more sales at once. Else, if you're going to advertise a single t shirt, it is quite hard to become profitable. There are some chances. You can try influencer marketing, Instagram, and TikTok, and so on. Maybe you can find some good opportunity and get profitable easier. But it is way harder with t shirts. That's why you should go with something that's more expensive as a product, I mean, not as a production cost, so you can advertise it for more, so you can go for a hoodie, for example, so it's $20 in production. Always choose the guild and Hudi. This is the most popular one. Go with the most popular options. Usually the best choice you can make. Don't try to advertise something that is not being sold because you already know that who is making sales is already doing sales with the best sellers. That's why they are best sellers for a reason, they are being sold quite a lot. Stick with those. Don't try to overcomplicated. Sell products that have higher profit margins. Go with whoo is directly, sell tshirt bundles together and only things like that. Do not try to make it complicated and sell a single ti shirt. That will make it hard for you. And what else? Well, try TikTok ads instead of Facebook ads. TikTok ads are cheaper. I am doing advertising as a job as a freelancer. I'm not doing this on my own as a print on demand. I don't have a print on demand store with shop if I. I did this with Etsy. It was way easier as a marketplace. Things are way easier. That's why I recommended this for beginners. You don't need a huge budget and you can also practice in there, you will learn how this entire business model works. Try TikTok ads. They are cheaper than Facebook ads, and you will most likely have a higher chance of getting conversions at a better cost. Facebook ads are extremely expensive right now, and the competition is huge. This doesn't mean that you can't make sales, but it is way harder. Try something else that is not that popular and it will work out. This is pretty much my advice. When it comes to SCO, you will need traffic. Once you build traffic, you'll rank higher and you'll get orders organically. Build your socials, Instagram, whatever, use tags, everywhere, wherever you can. Pinterest is also a good option. Create a Pinterest account, add all your products on Pinterest. People use Pinterest a lot. It is quite underestimated. Do that as well. You also need back links for ACO. What does a bank link mean? Basically, your website is getting mentioned on different websites, and when that happens, it gives more credibility for the search engine to show you or to push you further in the search engine. If your website link is getting mentioned on other websites, that will increase your visibility as well. So keep that in mind. So, this is pretty much my advice. Make sure that you have good profit margins for products. You select products that have good profit margins. Go on Etsy, for example, and see what pricings are in there for every single product, so you have an idea of how much you can price things. But keep in mind that you have a store, you'll have to pay for marketing. Your costs must be higher compared to Etsy. Ets is a marketplace. The competition is very high in there. People have to stick with lower prices usually to be competitive. But it depends if they have good designs, they can sell that specific product with a higher price. But just so you know, you can go in there, see what people are doing and you'll have an idea for that specific product. You can check designs in there, find best sellers, and so on. This is my advice for this business model. It won't be easy, but you have to experiment a lot of things in order to become successful, but don't make it super hard. Don't advertise single t shirts. That's very, very hard to make, especially if you're going to run Facebook ads. So keep that in mind, and I wish you the best of uck.