Branding with AI: Name Your Brand & Design a Strong Logo with ChatGPT+ Canva | Ronny Hermosa | Skillshare
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Branding with AI: Name Your Brand & Design a Strong Logo with ChatGPT+ Canva

teacher avatar Ronny Hermosa, Your Go-To Canva Guru

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction

      2:26

    • 2.

      Business Concept Overview

      5:31

    • 3.

      Naming Your Business with ChatGPT

      5:06

    • 4.

      Crafting Brand Messaging with AI

      8:44

    • 5.

      Color Palette Inspiration

      15:49

    • 6.

      Defining Visual Style

      17:33

    • 7.

      Crafting Logo Prompts with AI

      13:21

    • 8.

      Refining Prompts for Logo Design

      12:43

    • 9.

      Fine Tuning Logo with Canva Magic Studio

      13:37

    • 10.

      Final Logo & Next Steps

      10:03

    • 11.

      Class Project

      4:23

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About This Class

Are you ready to supercharge your branding process with AI?

In this class, I’ll show you how to harness the power of ChatGPT and Canva’s AI tools to name your business and create a memorable logo—all without feeling like AI is doing the work for you.

What You’ll Learn

  • AI Brainstorming Basics: Use ChatGPT as a creative partner for generating business name ideas and visual concepts
  • Color & Visual Research: Learn how to tap into Canva’s library to find inspiration for your brand’s color palette and style
  • Logo Generation with Text Prompts: Draft, refine, and perfect prompts to create eye-catching logos with tools like Canva’s Dream Lab and DALL·E
  • Streamlining Your Branding Process with AI: See how combining AI insights with human creativity helps you develop your brand identity much faster, without feeling stuck at any point

Who This Class is For

  • Freelancers and creative entrepreneurs looking to develop a strong brand identity
  • Artists, illustrators, and designers eager to integrate AI into their workflow
  • Anyone curious about leveraging ChatGPT or generative AI in general to streamline and enhance their creative process

Why Take This Class?

  • Practical, Hands-On Approach: Watch me step-by-step as I navigate ChatGPT and Canva, so you can do it yourself, for your own business, without any of the guesswork
  • A Fresh Perspective on AI: Shift your mindset from “AI is competition” to “AI is a powerful sidekick” by discovering how these tools can enhance, not replace, your creativity
  • Designed for All Skill Levels: From newbies dipping their toes into branding to seasoned creatives wanting to adopt the latest AI innovations

Practical Outcomes and Takeaways

  • A Fresh Brand Identity: Walk away with a business name, color palette, and a newly generated logo
  • AI Skill Set: Gain confidence in using ChatGPT and Canva’s AI features for future projects
  • Creative Confidence: Experience that 'aha' moment as you realize AI isn't just a tool but a powerful ally for your creative projects

Setting Expectations

This class won’t turn you into a branding agency overnight, but you’ll learn the essentials of AI-assisted brand creation.
You’ll see real examples, including the successes and hiccups that come with generative AI, so you know how to troubleshoot your own projects.

The first class of this new Series

I intend to produce more classes in this Branding with AI series, to dive deeper into how generative AI can turbocharge the process of creating and promoting a brand. So make sure to follow my profile to get notified when the next class comes along!

Now let's get to work!

Curious about trying Canva Pro?

As Canva Verified Experts, we can offer you a 30-day free trial via this link

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Related classes:

  1. The New Canva | Getting Started with Canva in 2025
  2. Canva’s New AI Features: Let’s Start Using them All!
  3. No-BS ChatGPT: The Basics in 1-Hour

Meet Your Teacher

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Ronny Hermosa

Your Go-To Canva Guru

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Transcripts

1. Introduction: Clicked on this class, it means you probably need to work on your brand. Now, I guess the next thing on your mind is can generative AI or HAGPT actually come up with good branding, not just generic taglines and over hyped keywords. Can I use AI to design my logo? And if so, will it be any good at it? Exactly. I don't trust HGPT and I don't think it can design a good logo. I mean, how is that even possible? Building a brand is a highly personal project. So how could a robot possibly do that for us? I would argue that AI can help you generate a memorable brand. As a matter of fact, I did already. Really? But how? Can you show me? Sure, and that's actually the goal of this class. I'm going to show you step by step how you can combine different AI tools like Chat GPT, Canvas Dream lab, image generator, or even the amazing magic studio features in Canva to not only come up with a great name for your brand, but also a powerful logo. Whether you're starting a new business, rebranding an existing one or simply curious about the intersection of AI and creativity, you are in the right place. By the end of this class, you will know how to use HAGPT to brainstorm unique and memorable brand names that actually match your vibe and leverage Canvas AI tools to create professional looking logos that reflect your brand's identity. Hmm? I know a lot of you are creatives that might not yet trust that AI can produce work that feels truly original or matches the depth of human imagination. But here's the thing. AI isn't here to replace your creativity. It's here to amplify it. With this class, I want to change your views on that and show you how to combine AI insight with your unique perspective to craft a brand identity and story that feel both personal and powerful. My goal is to show you that these tools can save you a lot of time while delivering high quality results. And you don't need to be a designer nor a branding expert to follow along. Just bring your enthusiasm and an open mind. 2. Business Concept Overview: Alright, guys, let's tackle this project. So the idea is to come up with a logo for an hypothetical business. So in order to create the logo, we obviously need to have an idea of a business. So this is what this first lecture is all about. We're going to talk about the business case, and we are going to start prepping the ideas in our head so we can one, find a name and two start working on that so the business case, this is important. And again, this is a hypothetical business case. Maybe something I will start one day in the future. But for now, it's just something an idea, right? But I want to kind of develop this. I didn't want to just invent whatever idea. I'd prefer to work with something that has been kind of, like, in my head for a while. So enough of me waffling, let me explain to you the business case. Something that will hit you when you visit Barcelona or even worse, if you live in Barcelona is the amount of tourists visiting the city. I think we are around 16 million tourists who have visited the city in 2023, so last year, and together with this flux of tourists comes new business opportunity. One of the biggest ones is the food business. You can wander in the city and frequently see people queuing in front of a pastry shop or in front of a popular restaurant. In the touristic quarters of Barcelona. An example of these successful food businesses is that little cheesecake shop that is just around the corner where we live in Barcelona. There's always a queue in front of that shop, and most of the people queuing are not people from here. There are tourists who have heard, who have read, who have seen a TikTok video about this cheesecake place, and they want to try it because that's one of the things that they have on their checklist of things to do when visiting Barcelona. So this observation has heavily influenced me in my decision to maybe start a food business. So I did a little bit of research and came across this interesting article. It says, Barcelona's brunch boom, over 180 spots cater to growing tourist demand. Okay? So I'm not going to read the whole thing, but basically, this article is saying that Barcelona sports a whooping 180 different spots where people could go and get brunch, right, can get breakfast almost at any time of the day. We learned a little bit more about the why. The article starts like this. We've had brunch every day since we arrived in Barcelona, says an American tourist savoring a French toast. Indeed, if I was a tourist visiting Barcelona for two, three, four days, I would rather go out for brunch than to start going for groceries and cooking myself breakfast in my Airbnb. Or maybe in order to avoid more expensive hotel fees, I would just book a night without breakfast included. This doesn't mean all of these tourists will skip breakfast. They will just find another way to get breakfast and go to a breakfast place or a brunch place. So me as a person with an entrepreneur's mindset, living in Barcelona, I see this as a business opportunity. And this is where I pitch you the business idea that we are going to develop in this class. I envision a brunch slash Breakfast Place in Barcelona that would focus on making delicious egg sandwiches and also egg related dishes. Now, I don't want this to be your regular branch place that will serve only good coffee and, you know, waffles and strawberries and whipped cream and avocado toast. I don't want it to be that. I want our egg dishes to bring you some unconventional flavors. Flavors you haven't tried before, flavors that we have brought back Danini from our different travel and living experiences around the world, places like Thailand, India, Vietnam, or South America, or even Africa. And let's imagine we have a signature dish, signature product, which is a delicious and spicy egg sandwich served in bun. We currently call it the Mac Wen, because in Spanish, evo means egg, and Webon means big egg. So Macuon the one with the big egg. So that's what we have so far, a business opportunity because there are lots of tourists who are hungry in the morning in Barcelona. They love to go for brunch and there is a high demand for these types of products. Now, how do we stand out from the crowd and differentiate from the hundred and 80 other branch places we need products that are different, so not your conventional branch stuff. And we also need a solid branding that is going to make people talk about our brand, recognize our brand, and maybe generate conversation about our brands. Right. So that's exactly what we are going to do for the rest of the class, starting right now with the next lecture in which I'm going to show you how I would use Chat GPT to figure out the name of that revolutionary business. I will see you there. 3. Naming Your Business with ChatGPT: Welcome back, folks. In this lecture, we are going to figure out the name of our egg sandwich business in Barcelona. But this, I am going to be using HGPT. So it doesn't matter if you are a paid or free HGPT user. Obviously, it's always better if you have a HGPTPlus account because you will have access to more powerful models. But also, you will have access to features like attaching files and things like that. So me, I'm using my HGPTPlus account, and I'm going to be using HGPT four. Let me show you the prompt I am going to be using. And by all means, guys, let's make sure you go and find all of the prompts I'm going to be using in this class in the class description. I'm going to leave a Canva view only link right there, which will lead you to all of these specific slides with all of the prompts I used in the class. That being said, let me read you the prompt that I use to get HAGPT to suggest me some good names for my business. So we need to be giving HAGPT some details here. So here we go. You are my brand strategist. It's always good to attribute a role to Cha GPT to start with. Help me brainstorm a fun and witty name for my egg sandwich restaurant. Okay? So here, give some characteristics about the vibe that I'm going. Serve the famous Mac waven a delicious and spicy egg sandwich served in a round bun. We are primarily a breakfast place, but people can buy our sandwiches all day long. We are located in Barcelona, Spain. Our target audience are foodies, both locals, expats, and tourists who love brunch and a typical sandwiches and culinary experiences. Maybe something that plays with the word egg or sandwich or both or variations. I need your expert so that is the prom that I use. Now, let me show you had GPT's output. Here we go. Here's a list of fun, witty and creative names for your egg sandwich restaurant that capture the vibe of Barcelona, brunch culture, and your standout dish the Mg Wave on. So from what I see here, Chat GPT divided its answers, its suggestions in different categories. The first one is egg inspired names with names like revolution, revolutionize your morning eggs, egtatic eggs and co extra Brcelona. Okay, evito loco, which means the crazy egg in Spanish Spanish flair with a playful touch. Then the second category, sandwich inspired names, sandwiched can't escape the deliciousness. Between the buns, I found this one funny, cheeky nod to the delicious creation, sandwich society, wordplay compose, Yok and roll. Okay, et cetera, Sunnyside Barcelona. Web and out. Cracked cracked is cool, quirky and memorable. Then we have all day breakfast vibe category morning noon and webs. Now, eggs around the clock. Now, brunch buns, bario webon, a playful nod to local neighborhoods. This one is cool, but for foreigners who don't speak Spanish, it's going to be hard. Example, inspired by Barcelona's Ashamplas district. This is nice if you decide to locate your restaurants in ishampl, which is indeed a neighborhood district in Barcelona. Where rents are very expensive, so we need to consider that. And also, if we decide to expand the concept outside of this neighborhood, then it doesn't work. So probably not going to use this one. Labuna a nod to buns and Barcelona. Okay, very difficult wordplay here. Fun and bold options. You're alcoholic, okay, for those of you who just can't resist the spicy bun, and then buns and we ones, funny and distinctly you. So what do you think? Should we refine any of these and explore different angles? So if I come back to this list, it's interesting that the very first one revolution is the one that most caught my attention. Revolution is obviously playing with the word wel, which means egg and revolution. Revolution has a very nice ring to it. It's just a funny coincidence that it's the first one, the first suggestion that Cha JBT gave me because in my opinion, it's the best one. So for the sake of this class, we are going to stick with revolution, right? So now we have our name. Something else I wanted to tell you, maybe you didn't get anything you liked in so if that was the case, I would encourage you to further prompt with Chat GPT, maybe give it more information about your target audience or maybe some other suggestions. But here, I got lucky. I got a very good suggestion. Actually, more than one good suggestion. I have a couple of other ones that were decent suggestion in the bunch. But yeah, so very happy. Let's move on with some extended brand messaging in the next lecture. 4. Crafting Brand Messaging with AI: Alright, now that we have a name, it is time to craft a little bit of a more expensive brand messaging. We've seen in the previous lecture that HGPT gave us some tag lines along with every single name that we've got. We've selected revolution for the name of our business, and now I would like CHGPT to help me develop some more tag lines and maybe an overall brand concept. So in order to get there, we are going to use this following prop. Like revolution. It's a fun wordplay and inspires something new, revolutionary and innovative. Now, give me more variants for a tagline and overall concept. So I ran this prompt and immediately ChaGPT started suggesting some more tagline ideas. So he gave me ten right here, which I'm going to start reading. Crack into the revolution. I like that because you crack your eggs open, so I kind of like that. Changing breakfast one bun at a time. I like that as well, where egg meets innovation. Not really exciting flavors every day. That's good. Revolutionary buns, spicy attitude, like this one, too. The brunch breakthrough you've been waiting for. No. Barcelona's new egg order. Yeah. Join the egg volution. Yeah, I would prefer, I think, join the revolution. Next is spicing up your day all day. That's related to my idea of having the restaurant open for breakfast, but not only. And ten more than eggs, it's a movement, right? So this is not so good. And then you gave me a full on concept for revolution. And the core idea is that revolution isn't just an egg sandwich joint. It's a culinary uprising. Your mission is to take the humble egg and elevate it into something bold, spicy and unforgettable. That's exactly what I want to do. Where the classic breakfast sandwich gets a rebellious twist made for people who want more than the usual. Really like that. I think it really captured the vibe that I want to transmit with this restaurant. Okay? It's more than breakfast. It's not your conventional breakfast. So key brand elements. Number one, visual identity, bright vibrant yellow, york inspired, combined with bold red that reflects the spice and the energy of Barcelona. Full modern fonts that scream fun and creativity. Egg and bun iconography with revolutionary motifs, things like cracked eggshell, forming a peace sign or a bun with a crown. Okay? Interesting. Menu philosophy. The Mac Waveon is your flagship, but every item should feel like it's pushing boundaries. Absolutely. I'm 100% aligned with this. Introduce a rotating egg of the day Revolution special to keep it fresh and exciting. So a different sandwich every day of the week. Offer quirky drink pairings like yg and shake, like egg inspired milkshakes or spicy michlaas for brunch. Next is the in store experience, a fun, casual vibe with cheeky signage, like wave on yourself comfortable or join the revolution. Open kitchen where customers can watch their eggs cracked and buns toasted. It's a performance, cozy yet urban interior with plenty of spots for instagrammable moment, a neon sign that says, wave on today, conquer tomorrow. Like that. Think about Instagram, about all the selfies people are going to take. People who are going to come and have a great experience, plus the great food will want to share that vibe with their friends on social media. Tik Tok, Instagram, this is what we are going for. Okay, marketing and community. Social media campaigns featuring slogans like revolutionize your brunch game or don't just eat, evolve, like revolution. Host egg Art Sundays. Invite local artists to create custom art on egg shaped canvases. Yeah, why not? Colaborate with food bloggers for the revolution tastings and use the foodie community to build hype. Definitely. We need to work with influencers and food influencers. Barcelona local flare highlight Barcelona's vibrant food culture by incorporating local ingredients or Spanish twist. Example, the manchego cheese or the Jamon IbicoFamous Spanish ham, right? And a special Bio bun. Barrio means neighborhood for each major Barcelona district, I hamplaaval Barceonea with a unique flavor profile. Okay, that sounds very cool. I like all of that. Now, what I'm going to do from here because I've got lots of good ideas coming from this last answer from Chat GPT. I'm going to jump back into Canva and start capturing some of these taglines, some of these ideas that I have here. So let's do that. So let me come back to Canva. I have a white page right here. Something I want to show you. If you click on the Tech tab right here, I'm going to click on. You scroll down a little bit, you will see some font combinations right here. So these are font combinations that Canva put together for us. Some of them will be free, like the first one right here, keep it simple. This one as well, this one as well. And some of them will be for Canva paid users only. So Canva Pro, Canva for teams, et cetera. So you will notice that difference with the little crown that says Pro right here. Right here, I'm using Canva for Teams account, so I have access to all of these combinations. So what I suggest we do is that we look at some of the things here that we like. For example, this one, I like the aesthetic of this kind of goes with the vibe of what ChaGPT described, fun, vibrant fonts that are trendy. I'm just going to put it here and I'm going to come back to my answer right here and find something that I like. And I remember something about the signage or the neon fancol things like join the revolution. I'm going to go for this one, join the revolution. Going to copy that. Come back to my Canva document right here. I'm just going to start customizing this font combination that Canva gives me right here. This one is a pro one, but yeah, I like it. So join and then here with the funky font we evolution. Okay, I can drag this box larger and I can also ungroup. So these are typically made out of two text boxes when you see two different fonts here. So join the wvolution. So what I'm going to do is to reduce the join there, put it about here, and then wvolutionGa group these two again. And now that it's grouped, I'm going to reduce its size slightly about this big because what I intend to do here is to fill up this page with all the slogans and good ideas or catchy taglines that hGPT suggested going to do exactly the same thing. I'm going to find some interesting font combinations right here, and then I'm going to go back to Cha GPT and fetch the good ideas, the good tag lines and use these font combinations to kind of, like, display them, right? So I'm going to speed up the video because I just showed you the process, and I don't think you need to see me doing this 20 times over. Alright, guys, this is what I have. So let me just read my selection here. We have the world famous Mac Weebon with the Spanish version of the same one Alfa Muso Mac Web. Join the revolution. Really like this one. Barrio ban, I like this idea of having a different bun in different restaurants that we might open in different districts of Barcelona. So that would give maybe a tourist a good reason to come back to my restaurant. So Barrio ban, spice up your day because our sandwiches are going to be spicy. Not all of them, but some evolutionary buns, spicy attitude. I like this one, spice up your day, exciting flavors. I like this one. Then revolution, the name of the overall brand, then changing breakfast one bun at a time. I really like this one. So this is just a fun way for me to grab some output, some ideas from ChaGPT and turn them already into some sort of visuals that give me a little bit of a direction of where I am going with this brand by using the Canva font combination. Now, in the next lecture, we are going to start working on some color palettes because this is a bit of a mess. 5. Color Palette Inspiration: Let's start playing with colors. An important part of a brand, a very important part, especially if you're thinking about creating a restaurant or a food brand, like in my case, right here, for this example, colors are going to play a major role. So my goal in this lecture is to show you three different sources of inspiration, and then we are going to try and come together with a four or five color palette that we will be using for our brand. So let's dive into it. First place where we are going to search is a no brainer. We are going to search on Google for an egg color palette. Okay? So egg color palette, I'm just going to hit Enter. And from the get go, in my all results tab, I start seeing egg color palette. That's the benefit of using Google. It just gives you what you're looking. What I suggest is that we filter by images. So we go to the second tab right here, and we have a look at our color palettes. I can see we have different things. We have the eggshells. Okay, so a palette like this one right here could be interesting because there are different shades of the eggshell color. So starting from the darker right here all the way to the lighter one, this one is an interesting one. So the way I would proceed, once I find a color palette that I am interested in, I would just screenshot it, like so. There you go. I can grab the hex codes as well, screenshot then come to my Canva document and just drag my screenshot straight into the document, so, right? So these are for inspiration. We're not going to grab this exact color palette. It's just a source of inspiration. I'm going to put it here. And by the end of this lecture, this page, maybe a second page as well, will be filled with color palettes related to eggs. So that's how we are going to pro other one that I find interesting, this one right here, egg toast color palette. So why not? So, same thing. I'm just going to grab a screenshot right here that color palette and then quickly switch back to my Canva tab and position my color palette somewhere on that page. I will rearrange these color palettes. Doesn't matter. It's just for me to have that reference at this time. This one, also interesting, this one is more about the interior of the egg. So I'm going to go ahead and screenshot this as well. I could grab the he code right here underneath. There you go. Now, I have this color palette as. Nothing really crazy here. You get the point. We just browse the Google images and find color palettes that we like. We can go pretty deep down this rabbit hole and we can pretty much also harness any visual related to eggs that we find interesting. It's always good to have more than not enough. This one, for example, egg yolk. Yeah, you see, you can really go down several types of rabbit holes here. So that's the first source of inspiration. This is Google search and more precisely Google images. Now, let me show you another way where you can search for color palette. One is a section of the Canva website. You see I'm on Canva. Okay, so the URL to get here is canva.com slash Colors. Okay, canva.com slash Colors. You will land on this page right here. So from here, you can do different things. You can generate a color palette. By uploading a photo, Canva will extract dominant colors from this photo to create a palette for you. Or you can explore the existing color palette on this landing page, which is what I would recommend you do. Then you can play around with the color wheel and you have also some color theory from where you can learn more about the meaning of colors, what they represent, when to use them, etcetera, et cetera. So this is a very interesting resource for designer. Me, I'm going to focus on the color palette ideas right here. So if I scroll down, let me show you. I wanted to show you the abundance of color palette. We have 99 plus pages here of color palette combinations, and all the palettes will have four colors. So you can search as well. So let's try searching by typing egg. Let's see if we can find something. Yeah, we have some color palettes related to egg. We have a lot of kind of like eggshell colors right here. And then we have some more pastel colors for Easter Easter egg hunt. Okay? Like this one, this one egg cartoon, Easter egg nest. So Easter is famous for the egg hunts, obviously. And these eggs are often painted in pastel colors. That's why we have different color palette that look all right. So you can grab whatever you need from here as well, very simply, you can click on these color palettes. Let me click on this one, for example. So here we see a photo. We'll always have a photo and then the color palette corresponding to this photo. And what I like is that every color carries a name, and you can see the hex code of each color something cool that you can do from here, you can favorite that color palette if you want. But also, if you click on the color itself, it will copy it to your clipboard, which is very interesting because now if I come back to Canva and if I create a rectangle by hitting my archy, I can change the color with the color button right here, go to the color button, and just paste the hex code to get that specific color. Remember that cream color that I copied from here, I could very easily come and just use it in one of my Canva designs. Usly you can also screenshot. So I'm going to screenshot this entire color palette right here. There you go. Again, just simply bring it over to my Canva document. And if you screenshot it a little bit too much like I did right here, and always adjust that photo because at the end of the day, it became a photo when I just uploaded it to my Canva document. So that's the second source of inspiration for my color palette. It's canva.com slash CLRS. Let me show you yet a third source of inspiration for finding and creating color palettes. I'm talking about the website coolers. So COOLRS coolers, and the extension is coolers dot cook, coolers.co. If you just type Coolers with two Os and no in Google, you should land on this website. Yeah, this is a website I have been using for years now already. But I love it because it's the most complete resource about colors and color palette that I know about. So I'm going to show you two of the websites features, functionalities that I love. So on the landing page, you can sign in if you want. Me, I'm not signed in here. I do have an account because I've been using this for very long time already, and I have an account which allows you to save your palette and stuff like that. But from the homepage, you can either make a palette or explore palette. So let's explore first. So exploring, you will have something very similar to what you had in canva.com slash CLE difference is that you have palettes that have more than just four colors. Remember on Canva, all of the palettes only had four colors. Here we have palettes with a bunch of colors like this one right here. Something else that I love from coolers is that when you're browsing for palettes and you see a color that you like, let's say you like this light blue, you can simply click on it, and it's also copied to your clipboard. So let me show you. Again, I'm just going to come back to Canva, create a rectangle with and change the color. So same process using the color button, pasting my color. And now I have this blue color, which looks more like a green, but it's really a blue color. Where is it? It's here, this one right here. So that is cool. You don't need to open the palette in order to copy the hex code. You can just browse from here and start picking the colors that you like. So some palettes will be kind of like different shades of the same color like this one right here or this one right here or this red right here. And some will be like real combinations of different colors like this one or this one right here. The way you can use that, you can search. So you can search with colors, topics, styles, or hex values. Okay? So one caveat, they don't really work with specific keywords. So if I type egg and hit Enter, no palettes are found because that's not really how coolers work, right? So let me get rid of this t but the way it works is with a color or a hex code. So let me come back to my Canva inspo right here. What I'm going to do, I'm going to simply pick a color. So from one of these color palettes, let's say I would like this yellow right here. I think this could be a nice aggioc color, and I want this color. I already have the color Foa 21. Let me show you another way to grab a color from any photo with Canva. For that, you will need to be positioned on an element. Could be a background, could be a shape. Me, I have a shape right here. This square that I created became a rectangle now. I can use the color button, so this guy right here and use the color button right here with the little plus inside of it. Click on plus and use the color picker. You see this guy color picker, pick a color. So I'm going to use that and just drag it over to the color I wish to pick this one right here, and there you go. Now I have my shape has taken that exact color, and it gives me the heck it is not the same one as this one right here. So sometimes when you do stuff like that, when you screenshot, port it over to Canva or another software, the color might slightly change. Not too much like the naked eye probably won't see much of a difference. You see, you don't really see a difference between these two colors, but there is indeed a difference. So it's this color right here. So again, if you lost it, if you don't remember, what is the color of this. So click on it. Click on that shape, click on the color button, and then you can grab your hex code from here. So I copied it, Command C on my keyboard. Now, I'm just going to go back to coolers. Initiate my search with this hex code. You see, I pasted it here and I can search. And now I should be getting some results here. Alright, so these are the five color palette that resulted from this search, okay? I can see my color right here. It is the same color, it is the same exact color. So this might be a little bit limiting this way of searching with a hex code because it will only show you the palette with that exact same yellow. So this could be limiting. So I'm going to try something different here. Use the keyword yellow. Okay? Let's go for that. And there you go. A lot of yellows now, a lot of different shades of yellow. You see, yellow color palettes. That's great. Remember, we are trying to build a brand. So I don't only need, like, yellow shades of yellow kind of color palette like this one, or this one or even this one. When it comes to creating a brand, it is very handy to have variety in your color palette. Okay? So obviously, I would need some colors that refer to eggs that relates to egg, like egg yolk. I definitely need some yellow, but I need more than just the yellow. Okay? Now, something like this, for example, could be very useful and handy, easy to work with because I have this red that could be my accent color. I have this burgundy that could also come and play nicely with the red before transitioning to a yellow. I have a black, which could be great for typography. So think about all of these things when you pick your colors for your brand. Something like this could also be cool, but I feel like I probably would need to combine this with maybe a dark gray. You see this color palette right here, doesn't have any really dark color for my typography. So yeah, those are important things to consider when it comes to choosing your color palette. How versatile will it be all of your needs, in terms of branding and marketing, okay? So I'm going to skip ahead and show you the result of my color palette research, and then we will finalize that color palette that we are going to be using for evolution. Guys, I am back to my Canva document, and I wanted to go back rewind to something I created in the previous lecture. This page right here with the extended brand messaging, you know, the taglines, because I really like this one revolution, and I like the colors that I initially used and selected for this logo right here. So I'm going to copy this logo and come here and paste that on that page. I want to show you how I came up with my final color palettes. I have three color palettes for my brand, evolution that I decided to keep and work with. So right here are the three color palettes. So let me explain to you what they are. First of all, we have the shades of yellow, okay? Shades of yellow. This one being what's inside this evolution logo right here, that represents my egg yolk. Okay? So it's very similar to this one right here, which was one of the color palettes that was inspired by Google. It's this one right here. Decided to go for this color for representing the egg ok. And then from this color, I decided to work my way up to the lighter tones, the lighter tones of this yellow. So I have this one right here, which is a little bit more of electric. These two electric yellow, and then a very pale pastel yellow that could work well for backgrounds and things like that. So that is my, I would say primary color, the yellow, which is going to be the primary color, the dominant color of the brand. But then I needed some accent colors and some background color. So my accent color is going to be that red. Okay, Revolution, revolution, the color of the revolution is definitely red, in my opinion, so it makes sense that we have a bright red into the mix. This color also makes me think of hot sauce or spicy sauce or the chili. So I really like that. This one I took it from this color palette right here. I think it's the exact same red right here. Then I needed something kind of in between my yellow and red. So I went for this nice and soft orange. That could work well. Then some brown, we are starting to get into the egg inspiration, the egg color palettes, right? So if we come back to the color palette, we just screenshot it a few minutes ago. You can see definitely that we are close to this color right here with this square right here in the middle. And then some different shades of the egg shells, as well. So lighter and then even more light for the last one right here. So this combo right here, this palette, five colors will be kind of my accent colors or the color palette that will give me more flexibility. Not just yellow, not just yellow, and then the neutrals, but this one right here in the middle is going to give me a broader range to work with. Okay? Let me clean that slide up for you so you don't get confused and let me center everything right here. Okay, and then I have my classic, my pure white, pure black, and then something kind of in between, a light gray that also could be very useful for working with different things like different brand assets. So there you go. We have our color palettes, the shades of yellow, the flexible one, like the one that will give me that flexibility that I need for my brand and some neutrals. So I could say this is mission accomplished. We have our brand colors. Now, in the next lecture, we are going to work on refining the visual direction we want to take with revolution. 6. Defining Visual Style: Alright, guys, we now have our color palette. It is time to explore the visual direction we would like to take with this brand. Okay? I have a few keywords in mind. I want the brand to be fun. I want the brand to be young. I want the brand to be eccentric, electric. You want to start your day with a delicious and spicy egg sandwich that will just be memorable for the rest of the day. So that brand needs to leave a lasting impression of I had a good time at Revolution this morning. I want to come back again and again and again, it's playful, it's joyful, and it's fun. So that's pretty much the key words I'm shooting for. All right. So again, we are going to search in different places for finding our visual inspiration. And what I'm looking for is characters, graphics, visual elements that will work and help me work my way to creating a logo, to creating that visual identity for revolution. Okay. So I'm going to be searching in two different places. The first one is the Good led Google. Let's go back to Google. Google Image. Let's go for Google Image, clear that search. And my next search is going to be the follow one, Logo for an egg sandwich business. I'm trying to be precise here because I feel like it's time for me to start narrowing down and see also what's out there. Like, is there any good logos for an egg sandwich business that could be a reference for me? Like something I can bounce off, like, to realize what's process will be exactly the same as for the color palette. I will be just browsing and exploring and screenshotting. Anything that I find inspiring, interesting, or even remotely interesting, to be honest, because more is better when it comes to visual inspiration. So I'm not going to show you every single step, but I'm going to tell you which ones caught my eye right here on this result page. First of all, this one right here, because it's simple, it's minimalistic. I like the colors, they correspond to my color palette that I just created. So this one went to my inspo board. This one right here, egghead burritos. Okay? This one very cool. I like so yeah, also, when you click on a photo, Google image, you can see more of like similar photos. This one I also brought over to my visual board for inspiration. Coming back here, this one is interesting, the three egg Migos because it has some personality to it. So like that made it to my board. Let me close that keeps scrolling. So there was another one with a sandwich. So this one is a little bit boring, which is something I'm trying to avoid with this brand to be mainstream or boring. But I like the idea we see a sandwich actually being made right here. Are interesting right here, the omelet sandwiches because they are actually more resemblance to my actual sandwich. My actual sandwich is a messy sandwich. Looks something like this or something maybe this is clean. This is too clean. But yeah, the sandwich is quite messy. It's not like this one. This one is more like scrambled eggs. Mine is more like an omelet type of sandwich, but it's a little bit messy. Kind of looks I don't know. I cannot find one. Maybe something like this. I don't know. But it's very juicy. It looks messy, but also delicious. So this is pretty much what I see right here, what caught my attention straightaway. But there is something else that I saw. Like, this one is one of my favorite ones that I've seen so far that I have screenshot it. And I see that this one comes from 99 Designs, which is a website that I know I've used previously. And this website is kind of like a marketplace where you can find graphic designers. And this title right here, egg Logos 171 plus Best Egg Logo Ideas. So definitely, this is a place where I want to go and dig some more. Okay? So I'm going to click and this will lead me here, and you see the egg Migos. It comes also from the same website. So here I have some egg logos, and they are all kind of gathered in the same place. So this is a great place for me to source more inspiration. I definitely want to see more of these egg logos. This is not too bad. I like the simplistic, kind of childish style of, like, the characters. I kind of want to go that direction with my logo as well. So we'll oh pixel art. This also could be an interesting visual direction, but I'm a little bit scared that this one will quickly go kind of out of date, out of fashion. It might be a fad right now, like this retro pixel art. I'm not sure. But I'm not going to take the risk. This one definitely screenshot and brought over to my mood board because it's simple. I like the reflection of the egg with this white, I would say shadow here, it's not a shadow. It's the opposite of a shadow, highlight in my egg yolk. I like how simple and sleek this one looks. Very cool. Let me have a good look at it at a bigger scale. Yeah, this is really cool. Like, I like this effect in the egg. Let me come back to this result page and see quickly if there is something else that could work for me the egg eggichandich, egg sandwich. Okay, fresh egg and code. That's not too bad. I like the typography pretty cool. So I could bring that as well. Yeah, I don't think the hatch thing is pretty cool. A kind of like same color palette. You see, white, black, and this aggio color. This works like this always work. This one is cool too. Clever digital, maybe more for like a marketing agency or digital agency. Yeah. So this Cay style. This could work for me, actually. Oh, this is cool, too. The egg and the omelet or the wrap, going hand in hand, like, next to each other, walking as a pair. This is very inspiring. Could bring that over. Alright, let me come back to Canva to my mood board right here, which is really a presentation. Are the logos that caught my attention. At least for what I could find on Google, and then on 99 Designs, this website that kind of created a bunch of these visuals that I really like. Alright, let me show you another way to search. Another place for inspiration in terms of visual direction, visual identity, characters, and just plain, visual elements for my design. And that place is none other than Canva itself. Canva has a very large element library, and we should definitely take advantage of that library as designers. So the way we are going to search Canva is to simply go to the elements tab right here, and I'm going to type and start searching for egg logo. Okay, egg logo, and I'm going to filter by graphics. Okay? So you see graphics, you're going to click on CO from here. And from here, I'm just going to start adding to my page a bunch of different visuals that I find interesting. This one right here caught my attention because it's simple. Like, it's a simple line, so it won't be very difficult to recreate. But also, it has this very childish drawing to it that makes the egg that transforms the egg into a likable character, okay? Very simple, like two dots and a half moon right here, and that's it. And then you have your visual. One is cool, too. You see where I'm going, the visual direction. Like it looks like it's going to be an egg with a face. Okay, so this is cool. Let me see if I continue scrolling before I refine the search. This is cool. I like that. So you see what I'm doing here. Everything that inspires me, that kind of goes the direction. I'm looking for this bacon is also cool. Let's at the bacon here. Maybe we'll need bacon one day in our visual identity. These eggs could be interesting as well. We see some moving elements right here on the Canva logo appears in egg log. So yeah, let me come back to my favorite one, which is probably this one right here or this one right here. So let me find them back in the library. And if you lost them, it's okay. You can search from here. So I want to show you once you have an element, let's say I don't have this anymore. Okay? I lost them. Let's pretend the recently used is not there. But you have your element on your page, this one right here. So if you want to go back to the keywords of this element, you will want to select it first. Then use the three little dots the more button and go to your Info right here. Click on Info, and then you should have the information about this cute cartoon. Cute funny egg character, vector handrawn cartoon, Kai character, illustration, icon, egg character concept. This is a keyword filled description that is going to be very useful for me to find more of the same. Or just use the button here that says find more like this. If I click here, Canva is going to populate my feed here with more of the same. And you see, it's the same guy. I can find more of the same guy. So I'm just going to reduce the size of all of this to make more room in my board here, in my mood just try to find more like explore this character has different pauses. So this is pretty cool. I like the tofu right here as well. Let me see if I can find. Oh, look, there is one which is shaped like a heart. I really like that. So I'm going to make it bigger. These two could be a little bit smaller and join their friends right here in my Inspob Okay, there is this one that can carry a message. Also pretty cool. I like this one, as well. Kind of like have peel the top of his head, the shell of the egg. So yeah, this is pretty nice, to be honest. Oh, I see this one with bread. Oh, look at this. Now we are talking. I have this visual right here that represents a bit more clearer what I'm trying to go for. So Egg and a slice of bread, AKA, an egg sandwich. So this could work very well. So definitely leaving that on my inspo board, I have this one as well. This one is cute. I like that. I have this that is pretty cool, too. It's quite different visual. In terms of the style, let me flip this one so it looks inside. There you go. So you see what I'm doing here? I'm just, like, taking inspiration. I like this omelet as well. Come in. There you go. Taking some inspiration and just dumping it into my brainstorm mood board right here. Like, I don't really filter what I'm thinking about. I just go for it. Okay? And once I find something cool, like, these two holding hands, I can use the three little dots right here and see more like this. I always want to go see more like this. The chili told you, my sandwiches are quite spicy, so I could go and use that just search for them. Like, see if you can find more of the same. This one right here, it's pretty right. So I believe, oh, look, we have this one. This one is actually better because it's the heart shaped egg and the slice of bread. Okay, you know what? This one is probably the one that most represents my concept. I like that it's shaped like a heart because the world needs more love. And I like that it holds hand with a slice of bread, kind of like referring to my sandwich. So I think this is good enough for me in terms of the logo inspiration. This is where I want to go. Some sort of variation of this. And you will see in the next lectures how will very soon start using AI. I know the title of this class is branding with AI, so don't worry. I didn't forget about the AI part. This is just the prepping part, okay, visual direction. And I haven't been using AI that much so far because when it comes to visual inspiration, they're quite there yet. You can generate some visuals with ALE or with Mid journey or even Canva, but I feel like it's still easier for me to search in the Canva library than try to generate this inspiration with an AI tool, but we will definitely start using them soon, especially now that I have a very clear direction for my logo, this one right here. I feel like there is one last thing I probably should be thinking about is Oh, okay, so like this one. How cute is that. Let me bring this one to the mix because this is an important one, okay? So bacon and egg and toast. Yeah, like the perfect combo, right? Okay, what I was saying is that maybe we need some backgrounds. Every time I look around, there's another one. Okay, let's bring this one, put it here. I had this little spot for this guy right here and flip it. Okay, good. No more. I'm done, okay? Promise me, refrain me from adding more. Background. I feel like now that we have some visuals, we should probably start thinking about, yeah, some interesting background. And the direction I would like to take for my branded background is also, fun, colorful, maybe pastel colors that would go well with these characters, like these Kawai characters. So let's try to find that. So I'm going to search for colorful background, colorful background pattern. Colorful pattern background. Let's see. Colorful pattern background. And I'm going to search for photos this time. So I feel like this is too much. Definitely, the geometric is not going to fit my style. Something like this with the rays, let me see here orange color, abstract pattern. Abstract. I like the word abstract. So maybe we go for this. I'm going to colorful abstract abstracts. You see how I'm just adding more of the keywords to my search. This is cool. I like that, but it's too many colors. Let me try to understand what I actually liked about this thing right here. Maybe I can search more like this. Okay, I think I understand now is this pattern of the light rays. Is that called anything like sunbeam pattern? Okay, yellow texture with sunbeam pattern background. Let's see more like this. Okay, yes, definitely. So now I can see stuff like this could work. Let me right click on this visual and set that as my background. Yeah, I could see this. Let me copy this and just paste it right there. Yeah, there you go. So now I'm starting to see this brand could go, kind of like disco, kind of, like, really funky, contrasty. Green is not in my color palette, but I could definitely find some yellow ones that look like so. Let's try. Let's copy the logo, put it right there in the middle. And let's see if we can find some yellow ones. So stuff like that. So here's a yellow one. Don't really like this shade of yellow, but I could click on See More like this and find maybe more Yeah, this could work. Let me see. I'm going to set this images background. Yeah, this is not too bad. Let's try another one yet. Maybe some more contrast, maybe with red, something like this, replace the background. Okay, it's a bit aggressive, but you start to get the point. So I'm liking this pattern background right here. And obviously, you can go and search for more. I think the green one is the one that I prefer so far. But yeah, I mean, you can really play around with them, replace the background. I think this brand looks nice with this sort of background applied to them. Mostly, these types of colors, they work well. Yeah, I'm happy with this. This will definitely stay in my mood board. And you can go more. Like, you can find more, not just, like, sunbeam kind of pattern, but I would say let's try pastel, abstract background pattern. Yeah, let's just search for that. And, you know, maybe pastel is not the right word. Abstract, abstract pattern, abstract pattern, background. Let's add fun. Okay, so I can see a few different things here. I'm just going to copy my page here, delete the background, and try something else like these lines, for example, this could work. But, you know, it's really up to you. You need to find a style that matches your main characters. So these cute guys right here, where was my line thing here? Gonna click one last time on the three little dots and see more like this. So I can find a bit more of these. So you could play around, like, try the dots, for example. Let's see how it would go with the dots, replace the background, not so well. Just going to control that, delete. And yeah, I'm going to leave it here, but you guys understand where I'm going with this. It's really a question of finding the right keywords right here in the Canva search box under your elements. And then once you find something that you like, for me, it was this background right here. Click on the three little dots, see more and then you have all of a sudden many more of the same. Basically Canva works as a rabbit hole. You just can find more and more and more of the same thing. Okay? So just explore, have some fun with it, and don't forget to gather all of that information on your document, on your mood board because this is going to be crucial when it comes to prompting the AI, Chat GPT here, for instance, in order to get that prompt that will allow me to reproduce something similar with an image generator. 7. Crafting Logo Prompts with AI: Alright, guys, it is time to start prompting and to start using CHA GPT to see how good it could be for helping me creating that logo. Okay, so this is my prototype. I have the background, remember, from the previous lecture. We decided on, yeah, funky background kind of like this one. We have our kind of draft logo, the direction, the visual direction we would like to go for. So now, all we have to do really is to get prompting in HAGPT. So I suggest we head over there. I have a prompt for you guys that I want to show you. So let's do this. And the prompt the following. Now, let's try to work our way up to creating a logo for evolution. I have conducted some research on Google for images of logos related to eggs and egg sandwiches. I also did an extensive search in the Canva Media Library to source some visuals, logos and graphics related to the same keywords. Obviously we are continuing the same conversation that we started at the beginning of the class with HGPT where we kind of brainstorm some names for our brand when we came up with evolution. So we continue the same conversation. So HAGPT already has some context, but I want to give it some extra context so that it knows where we are in the process. So now we are in that step where I need to create so one thing I'm going to do because I am using HGPT 40 right here with Canvas, but you can just use 40, the normal version of four oh. And I believe even as a free HGPT user, you can still upload a photo. You can upload less photos every hour, I believe, but you can still upload photos. So this is important for the second part of this prompt right here, which is the following. Analyze the visuals attached. Soak in the vibe I'm going for and describe as best as you can some of these visuals with words. Our next step will be to generate a powerful prompt for me to use and generate a few variants of a logo with DL E and Canvas magic Lab. Okay? I actually made a mistake here. It's not magic lab, but it's dream lab. It doesn't matter, it will understand what we are so my workflow is very straightforward. I want to first show HAGPT some of my mood boards. Okay. So you can see here. These are simply four screenshots of the different pages in my Canva presentation where I had all of my color palettes, all of my logo examples, and all of the visual direction I'm taking. So all of the little characters I found in the library. And then I have this last page which showcases the logo that I preferred from all of the characters with the sunbeam background right here. Okay. So I added these four screenshots, and I ask HGPT to analyze it and to describe it as best as it could with words. And then the next step will be that we generate a prompt so that I can try to create similar images with DL E or Canvas Dream Lab. Okay? So let's see what HGPT answer to that. That's very interesting. Awesome. Let's dive in and get a sense of what you're aiming for with these visuals. Reviewing these images, here's a breakdown of the visual style and vibe that I noticed. So general vibe and style. I like that because I specifically asked it to soak in the vibe. See here? Soak in the vibe. This is important when you create a brand. A brand is a vibe also. So it's important to use this precise vocabulary when you prompt so that CHGPT reuses it and really works in that direction. So the overall vibe of the visual is whimsical, playful and light hearted. There is a consistent use of cute, rounded characters, often with anthropomorphized features like happy facial expressions and animated pauses. So this word has been bolded anthropomorphized. This is when you slap some human expressions on characters or on elements in graphic design or not just graphic design, but anthropomorphized is when you kind of animate or you give some human traits to elements to objects. Okay? So that's an important one. That's why it's this gives a cheerful, approachable aesthetic, perfect for evoking positivity and friendliness. It's clear that you want something relatable and accessible, possibly to attract a broad audience who love a memorable and fun brand presence. So I think it nailed this vibe I was going for, and it really helped me put some words on it because as a designer, it's not always easy to be precise with the description of a vibe because it's intangible, right? So let's continue read key characteristics and elements. Number one, colors. Okay? So let's remember we asked for some help for a graphic designer. So colors is obviously one of the important features. So colors, bright, sunny yellow. Many visuals use different shades of yellow, clearly evoking the image of eggs with a focus on cheerful, vibrant hues that suggests warmth and positivity. Absolutely. That's what I was going for. White and soft brown. Eggshell tones and bread like browns are featured, adding some nice warmth without being too flashy and maintaining an approachable balance. That's also what I was going for the slice of bread and the eggshell, so this combo, remaining kind of soft and neutral. And then pops of red and orange, there is an occasional use of reds and oranges, which keeps things lively and adds contrast. Remember, I told you that was my accent color, these two burgundy and orange and red. So it picked that up very nicely. So that was colors. Two visual icons and symbolism eggs in various forms. The visuals explore eggs in multiple states. So whole eggs, fried, even egg ok characters, all presented in a friendly way. So the brand is friendly. Then we have sandwich elements. That's the second point here. So toast slices with smiley faces, and sometimes even accessories like cute arms and legs. And then cartoonish characters. Many graphic bring life to otherwise mundane items, such as an egg, walking with a smile or toast raising a triumphant hand. Okay, so that's just a description of the characters, the symbols that I use there. Number three, graphic style, cartoon and Kawai influence. I'm not going to read the whole thing, but I just want to highlight a few keywords here. So cartoon and Kawai influence, anthropomorphism, bold, playful lines. Yeah, that's what I was going for as well. Or we have compositional notes. Okay, logo like arrangement, several images have a clear focal point that could easily be placed on packaging, merchandise or branding material. The logos are distinct and bold with clear and clean layouts that make them recognizable. And then we have balanced simplicity. The visuals aren't overly complex. That's also something I was going for. They focus on one or two core elements like an Agiok or slice of toast and pair them with just enough detail to add personality without becoming Alright, that is pretty good. And then it finishes with emotional tone and audience appeal. The style is inviting and comforting, which suggests this brand is meant to appeal to a wide demographic, including kids, families, just about anyone who appreciates humor and cheerfulness. There is also a nostalgic friendly aspect to these visuals, reminding viewers of Saturday morning cartoons or dinner mascots ideal for food related brand. Perfect. And then it wraps up with some ideas for the logo prompt. So it's not going to give me the prompt just yet, but it gives me its final thought before it does so. So it goes like this, based on this visual direction. I'm thinking we'll aim for a logo that's charming with a bit of personality, combining elements like eggs, breakfast, and a friendly anthropomorphic twist. I will help craft some potential prompts based on these characteristics. Next, let me know if this analysis matches your vibe so far. Okay? So before it gives me the prompt, it wants to make sure that it matches my vibe, what I was going for, which I believe is smart before just going and to be honest, I was pleasantly surprised because it nailed almost every single aspect of the image, the feeling, the vibe I was going for with my mood board. So I answered the following. The analysis is spot on, right? Please proceed and suggest a few different prompts that would help me generate a logo for revolution in that exact vibe you described. Particularly keen on trying the combo egg and slice of bread hand in hand. Okay, so again, that's me coming back to this logo right here. I really would like Cha JPT to give me a good pm for a similar looking logo. Alright, so let's see what came next. Fantastic. Let's channel that whimsical friendly energy directly into some proms for the logo. Given that you are interested in an egg and a slice of bread holding hands, I've crafted a few variations that should capture that cute, fun vibe while keeping it simple yet memorable for a logo. It gives me four or five different prompts right here. So I'm not going to read all of these prompts because I respect your time, but what I did, I just want to explain the process is that I copied this first prompt right here, and I headed over Canvas Dreamlab. So from the Canva homepage, you can click on this button right here on the side menu that says Dreamlab right here. Pasted it right here in the textbook so I can create my first design. Just hit Create without changing anything right here. I went for the one by one aspect ratio. And here is the first batch that I was able to create. Okay, so we can see here, we got the concept. They are a little bit too simple for my taste. They are really simple. But on the other hand, they respected the original design that I used as a model, as the inspiration for this especially this one right here. But, you know, it's fun, but I'm missing a little bit of a twist, like a little bit of I don't know, like a personality to this. So what I did, I went back to Cha GPT, and I copied the second prompt. Remember, I got five prompts right here. So I copied the second prompt and did exactly the same thing. So this is my second prompt right here. Then again, I pasted my prompt, and these are the four results I got for prompt number two. Kind of like this one. This one has more personality kind of makes me think of these like retro breakfast packaging with legs right here. Yes. So it's a different style. I wouldn't call this one Kai per se. It looks more American to me for some reason, but I'm not exactly sure. And then I went ahead and did the same thing for prompt number three right here, got these four results. Out of these, none of them really moved me too much. So prompt number four, I got these four right here, and at this point, I wasn't that impressed. So what I did, I believe I prompted again, like the exact same prompt. I just asked Dreamlab to create a new batch of four visuals. And then I got these ones right here. In fact, it included some texts in the first one right here, revolution, spelled correctly. But then there is a typo in the tagline right here. But again, I was not impressed, maybe this one, but still very basic in my opinion. So I tried something different. I asked Dreamlab I changed the style in Dream lab. Okay? So I went here. Instead of Smart, I went to three D, I believe. So vibrant. No, it's called three D render. So I selected this type, and random prompt, again, the same prompt. You see, logo concept for evolution, this one, the same prompt. And I got this. I just wanted to try. Dream lab gives us a multitude of different styles, so I had to try, right? But then I realized this is not my vibe. This is not what I'm going for. So I went back to the drawing board, and I tried prompt number five, right here, the last prompt of the more. I got this. This is very weird with two mouth. This one, very simple. This one again, like I don't want the nose. And this one was kind of cute but still didn't quite hit the mark for then the final batch it gave me were these four right here. So again, it was better than this because I didn't have the mistakes of two mouth or nose or anything like that. But still, I wasn't quite convinced. So far, I was not that impressed, right? I mean, I had a lot of different variations, but none of them were good enough for me to say, Okay, this is my logo. So I kind of had to go back to the drawing board, back to Cha GPT, in order to refine these prompts, to steer it back in the right direction. So that's exactly what we are going to do in the next lecture. 8. Refining Prompts for Logo Design: All right, so we've tried our luck with CHGPTsPmpt using Canvas Dream Lab, and I was not completely convinced, but I saw some potential. So what do you do when you see potential, but you don't yet have the full Saban? Well, you refine your prompt. This is what this lecture will be focusing on. I want to show you that with AI tools like CHNGPT or could be Cloud or Gemini or even DALE or Dreamlab Canva. It's not going to be a straight line every single time. Most of the times, you will have to steer the conversation in the right direction. It will go off track, and it is your job as the creator, as the owner of the technology to steer it back in the right direction. So this is what we are going to do right now. I noticed a few things. I noticed that if we look at my original logo, let me show it to you again. So this one right here, we look at this logo or element, we can see that this egg is shaped like a heart. And in none of the outcome that I was able to generate, did I see a heart shape egg. So this is a problem in my opinion. So let's try to correct that with the following corrective prompts. This process, by all means, is called iteration. So it's just me iterating and asking follow up questions or just correcting the trajectory. Okay? So I said the following. Thanks. I've run the prompts, and some gave me interesting outputs. I'd like you to give me a new prompt that would allow me to generate the egg character in the shape of a heart like the one I am attaching here. And I attach this little heart shaped egg smiling and giving the P sign right here. See how ChaGPT reacts to that. Okay. Got it. Let's capture that specific heart shaped vibe from the image you provided while staying true to the cheerful character style. Here's a fresh prompt that will help bring this concept to life. And this one I'm going to read because I want to make sure everything is in there. So it goes like this. Create a playful logo featuring a heart shaped fried egg character with a bright yellow yolk in the center. Egg white should form a hard outline with the yolk placed centrally, smiling with closed eyes and blush marks on his cheeks. The character should have small arms and legs, making a peace gesture with its hands. The design should be in a Kawai cartoon style with bold, simple lines and a color palette featuring sunny yellows and soft whites ideal for a friendly and inviting brand. Then it gave me some additional details about this entire design and visual direction that this was taking. I'm not going to read that. You can pause the video and read it if you want. What interests me is this new prompt right here. I'm going to copy that, Command C, and paste it right here in Dream lab. So that's the same prom. I'm going to leave it as default and hit Create. Here are the four visuals it created for me. The first one right here is very weird and looks like there are two little piggies right there because the cheeks have they look like a piggy nose, basically. So I don't like this one. Second one is good, but the aggiok is also shaped like a heart. That's a bit weird. Then we have this one looks like he's given the middle finger. I cannot go for this one. And also, it's a bit weird the way the yoke is represented here. And this one, which is the one I prefer from the four, but again, like the aggie has this hardship as well. So I figure there's something wrong with the prompt, and I need to go back to HAGPT to let it know I don't want the yk to be a heart, just the white. Okay, let's do that. So this is what I did with this follow up prompt. I said, Here are the results I obtained using your latest prompt. You'll notice the yolk part of the egg is also in the shape of a heart. I would like only the white to be shaped like a heart. The yolk must be also, I'd like the yolk to have that shiny aspect to it with the white color of the light reflecting in it, just like in the second image I am attaching here. Can you give me a revised prompt that will reflect these two important changes? And you see how I put the focus on important? I want Changi Bitty to understand that these two things are important to me. So I'm not going to let slide anything that doesn't consider these two important changes. Okay? And again, I use the little attachment feature vision in Chan GPT to upload a screenshot of these four that were just generated with Canvas Dream lab. And again, my reference that I found well done to show it like the little reflection right here, the little white part in the egg yoke that I really like. This gives the logo a shiny, almost, like, more realistic texture. So there you go. The response understood, and thanks for the clarification. Let's refine the prompt to make sure. And then it recaps the two features hard shaped white with a round shiny yoke. Here is the revised prompt. Then it gives me here revised logo prompt, and there you go. This is the revise not going to read it, but I can see that the egg white should be in the shape of a heart while the yolk should remain perfectly round. Okay, so that's the new thing here. Let's copy the whole thing and head back over to Dream lab, p here and click Create. So here we go. We got these four that are not so convincing to me. The first one like, I don't know what went wrong here, but the yoke and the white is inverted and both look like a heart, so this one is a big note. This one is more interesting. Okay? So because we have the correct shape for the egg white, correct shape for the yk, we have the reflection. But what it's doing with its hand is more like a rock and roll kind of sign, and I don't think this is Number three, big no because what the heck is that? Then number four right here is like, Okay, I was tired, guys. There was the end of the day for me and my AI were too tired to create a correct logo. So here you go. Have a fourth one, basically. So not happy with this one. So what I did, I just prompted again, the exact same thing. So I basically asked it to generate four new visuals. I got these ones. So again, not super convinced. Like this one, okay, but I mean, the hands are a bit weird. This one too simple. This one has a yk also shaped like a heart, and this one, again, is giving us the middle finger. So again, not working here. So I decided to stop generating. This was not working. Obviously, there was some missing. And instead of just trying to refine the prompt, again and again, I just changed the direction I was going for here. I need the combo, slice of bread, and egg. And here, I'm going in the direction where I'm only getting the egg. And so this is going to lead me nowhere because at the end of the day, even if it nails the egg, I will still need the bread. So I came back to Cha JEPT with the following prompt. Okay, now, modify the prompt again. So we have the second character, together with the heart shaped egg character. The second character is a slice of bread. Both characters should have a complimentary pose like they were pausing for a selfie. So I came up with the idea of a selfie for a few reasons because I believe the selfie thing is a cultural thing. So I believe the people who will come to my restaurants are the kind of people who will take and enjoy taking selfies of themselves. In that restaurant, we will have different things for them to take selfies with. So yeah, I thought it would be appropriate. And let's see how Cha Ji PT reacted to that. It. Let's incorporate that slice of bread character alongside the heart shaped egg and make them look like they are taking a selfie together. This will really amplify the fun, friendly dynamic we are going for. Here's the updated prompt. So there you go. Updating Pm. Now, you know the drill. You copy this. You come back to Dreamlab and you paste it and generate again. So these are the four outcomes from this revised prompt. The first one right here, an egg with no face and a pink yolk for change. Another heart shaped piggy face. Not good. I like the bread, though. The bread has some swag there with the sunglasses. One pretty cute, but not quite there yet. And this one I like. Like, the last one right here is pretty good. So let me screenshot that. I'm going to screenshot this one because this is good. Now, I feel like I'm kind of hitting the boundaries of what I can do with dream lab, Canvas dream lab. So I'm ready to try something else, to be honest. And that something else could be Doll E, right? Now that I have a good base, this is pretty good. Like, this is the direction I'm going for. I kind of want to give Dali a shot after using Dream lab for soon so let's go ahead and do this. So what I did, I uploaded the screenshot, and I wrote the following. I think this version, based on your last prompt, is getting close. Now, use that E to generate a few variations of this exact logo. Okay? So I'm changing the direction now. I uploaded an image, a model with vision. Again, next this little paper and ask it to use AE to recreate something very similar. And so there you go. I'm starting to get somewhere now. I've got this one right here. Okay? Here's a variation of the logo, based on your latest prompt. It captures the friendly, playful vibe you describe with the egg and toast character posing together. Let me know if this hits the mark or if you'd like me to tweak any further details. So I looked at this and I realized like, this design, if I make it for screen, it's okay, but it's missing a part of the arm right here. So I answer the following. The arm is slightly cropped. Try again with both characters complete and well centered. I want Dal E to generate my full design, not cropped gave me this, which is, again, very cool design, but the balloon is cropped and the hand is slightly cropped here. So again, I was like, What the heck, man? So again, I had to let it know. Again, part of the image is cropped. Try again. And then it gave me this, which made me understand I was not going to get it right, at least not this way. And when you run into a wall three times in a row, maybe it's time to change the direction you're running toward. Maybe you should try doing things differently, so you don't hit the wall a fourth time. So here is what I did. I opened that last visual to make it full screen, and from here in HAGPT, I can access my prompt with this little e button right here. So there you go. I click here. I have the entire prompt. I can copy the prompt. Now I copied to my clipboard. And then I closed that window. I came here to HAGPT and started Dal E, the GPT, DALE, and I pasted my prompt right here. So I did that to see if it would work better instead of prompting in the hATGPT conversation to open a different conversation using DALE, the proper GPT by HAGPT. Create the same visual. And you gave me this. Here are the two Kai style breakfast character illustrations you requested. Let me know if you'd like any adjustments or have additional ideas, and they're still cropped. So they are slightly different. They still have this fun vibe to them. I like them, but I cannot use them because they're not complete. So I understood something. When you prompt again, you can use these different aspect ratio. You see this literal aspect ratio thing right here. So I selected wide screen, and I run the exact same prompt again. The same thing. Okay, and this is what happened. There you go. Now, I my two characters complete in the same picture, and they look pretty cool, to be honest. So here's your Kai style breakfast duo with a white aspect ratio. Let me know if you'd like any tweaks or changes. So me, I raise my hands to the sky and thank the haGPTGds for their understanding of my concept, finally. So this last iteration of my logo is the one I'm going to be using. So I downloaded this one. It went straight to my downloaded documents. Now all I had to do is to come back to Canada and import that visual. Now I have a logo. I am happy to obviously, this is not going to be my final logo, but this is great material for me to work on, and that's exactly what we are going to do in the next lecture. 9. Fine Tuning Logo with Canva Magic Studio: Alright, guys, we have our logo, our base logo. It still needs a little bit of work, and what we are going to do in this lecture is to use the different tools that Canva puts at our disposal with Magic Studio. Magic Studio is the suite of AI powered features in Canva. And, guys, I want you to be aware of the fact that most of these AI features are going to be paid features in Canva. Meaning you will need a Canva Pro or Canva Teams account in order to be able to use them. I'm going to leave a link in the description of this class with which you can use Canva free Canva Pro for free for 30 days. So that is my Canva verified expert referral link. So you can use that if you want to try Canva Pro for free, and you will be able to follow along what I'm doing in the class. So the logo right here, I need to click on it, and then locate the button right here that says background remover. Or if you don't see that here, you can go to Edit and then find the background remover right here under Magic Studio. Again, Magic Studio is the suite of AI powered features, and you see the pro features with a little crown right here. In my opinion, a very good investment because these features are amazing, and you'll understand why in just a second. So let's start by background removing this background right here, and there you go. It was very quick. Removed my background very nicely. So now I can do things like copying this logo right here and come to this page right here where I have a background with the same kind of pattern that we already approved previously in the previous lecture, a sunbeam kind of ray pattern right here. So I'm going to piece my logo right on top of it and you see how great it looks already. Now, I could go with this, or, and this is what I'm going to go for, I will try to erase all of the unnecessary elements right here, like the hearts and the little stars. I mean, these are not annoying, per se, but I could probably remove them from my logo in order to keep things simple. I can always come back to it and add more like hearts and stars and stuff like that in sparklers. But I would like to have a more streamlined version of my logo and keep it as simple as possible. So in order to do so, I'm going to come back to my page 52 right here, grab my logo again, Command C, and command V it on page 55. And now I'm going to select that image again and use the Edit button. Instead of using the background remover, I'm going to use Magic eraser right now. This one right here. Magic eraser simply allows me to erase part of my image. You can work with brush, meaning you will have a brush and you can simply brush over elements that you want to delete like this one, once you finish, you can erase, and Canva is going to get to work and then erase that element right here. So that's how it works. I can also work with clicks, and click is a bit different. You can select an element. Like here, I clicked on heart. It's entirely selected and I can erase it similarly to when I brushed over it. So it's the same way of I can see that what happened here is that it left this white mark underneath my heart. So I think I'm going to continue working with the brush, and maybe I can increase the brush size so it goes a bit faster. Also, you don't need to do them one by one. You see, I'm going to brush over every single element here, this making sure I'm not touching my main design, my main characters, right here. I just want to delete things around them. So I'm left with a cleaner version of this logo. And then when you're good, simply just hit the little arrow right here or this menu out. There it's automatically saved, and now I have a much cleaner version of that logo. I can adjust its borders right here so that it matches the logo more closely. And there you go. I have now a logo with a transparent background that I can work with. Okay, this is looking good, guys. We are getting somewhere. Now, let me show you another trick right here with this background. Let's say you like this background, but you want to give it another color. And obviously, there is no color options here to change that background. So there's no color available. Vector. So one thing you could do to simply copy that visual, that background, come to an empty page and paste it. So I just command C, command right here. It's right here now, and what I can do is to come back to the page where I had my color palette, this one right here. So I'm going to copy this entire color palette. Come back to my page 56 right here, paste it again. So I'm just using Command C, Command V, again, very often in Canva. And let me show you what that trick is to change the color of this background. I'm going to be clicking on it first to select it and then hit the edit button. Now I'm going to look under my effects right here and find the effect called duotone. This effect is really interesting in Canva because it allows to pick two colors and create a duo tone effect. So what I'm going to do, I'm simply going to select two of my colors right here. So the first one, the gray, I can use the color picker and come and pick my darker yellow. And then the black, again, using the color picker, and I'm going to use a lighter yellow. There you go. Now, it's been applied. It's going to take a second, and there you go. Now, I have this new background that I created which carries my branded colors. And you can do this with any color, really. And if you want to add some extra pop to this, you can always come back, hit the edit button, use your adjustment menu. I could go for more brightness, for example, more contrast, which is going to give me a nicer some highlights. So just like you would edit a photo, you can play around with these settings right here. And when you are happy with the result, you can simply delete this color palette. Don't need that anymore and bring on your logo. So Command C, Command B. There you go. We have a very cool branded visual. Now, this whole thing starts to really look like a brand, right? Like, I have some playfulness to this. I have some professionalism to this, and I'm really feeling like I'm very close to getting that logo I am aiming for. Maybe the only thing that is missing is the name of my brand, revolution. I probably bring that on. So let's look into that. So the way I would go about this is to duplicate this page first. So I'm going to duplicate the get rid of the background. Don't need that and make this slightly smaller for now center it on my page. And then I kind of envision the text revolution coming right here on top. I'm going to start with some inspo I had from this page. Let me show, this page right here. So this evolution typography that I found under, remember, we found this under text, and right here, we found some I think it was this one right here. You're the best evolution. I'm not sure it was this one or a different one, but it comes from here. Doesn't really matter at this point. So I'm going to grab this one, so Command C and bring it right here on my page 57, Command V. Bring it on top. Probably need to make this smaller. First, I'm going to bring it at the right size. Center it. It looks a little bit too big. So let's try again. And when you need to do precise tasks in Canva like this one, trying to fine tune this logo, you can always count on your rulers and guides. Okay? So now they are turned on. So let me show you if they aren't turned on, you can go Shift R to show them. Or if that keyboard shortcut doesn't work for you, you can go file settings, show rulers and guides. Okay. And then this will bring on the rulers. And in order to create a guide, just click on the ruler. Drag the guide. So what I'm trying to do is to position this guide, move this for now and zoom in slightly. I want to position the guide right there, like touching my character right here. And I'm going to bring another guide, also touching the other side of the character right here. And since we are at it, let's add another one right here on top and the last one at the bottom about that. Great. Now, I can grab my logo and make sure it fits within these guides. So that would be one version of it. Okay? I can group that together, and there you go. We have a first version of our logo revolution. Let me zoom in, get rid of the guide, Shift R, so we can have a better idea, better picture of how it looks. Now, this is okay, but I feel like we could do better. So I'm going to duplicate this page. It's always good to duplicate your pages instead of working on top of it because you will eraase whatever you've done before, and it's always nice to come back to your different iterations to see maybe you would prefer an earlier version of so here, what I want to change is the shape of this logo, the shape of the word mark. So I'm going to ungroup it first, and I'm going to apply an effect to this word, okay? The effect I'm going for is the curve text right here. So I just clicked on effect, and now I'm going to select the curve text. Now obviously, this is too curved, but you can play around with the curve right here, and you see you can have some slightly curved text like and rotate slightly more to create that nice random effect. Maybe I can make it slightly bigger. Now, maybe I can go a bit oversized. Make sure it is centered, and there you go. This would be a second version of my look. I'm going to group it and again, center it. So now let me switch back to the first one so you can see the difference between the two, right? So we have two different ones. Now, there is something I don't quite like about this font. What is the font? Gente. So it's not super legible, right? So I'm going to duplicate this page again, duplicate the And group. And then I'm going to try to change that font. I'm going to click on the font box and try to find something else. So maybe some handwriting kind of fonts. Or maybe I can try some of them fonts right here, Revolution, kind of balloon style. This is another one of the word mark that we had here on this page. Let me show you where is it here? Yes, it's this font right here. Another one that I like is this one Shrik Okay, this is better than this, in my opinion. Also, it still looks kind of like the same retro type of font, fun, good for restaurants or Shrikhand. Let's try this. Coming back to my logo here, I'm going to go for Shrikhand. It should be in my document fonts? Yes, it's right here. This is nice, guys. This is good revolution, maybe a bit too big now, so I could probably resize it somehow. It kind of fits and now center it with the rest of my logo here. All right. This is not bad at all. Let me try to rotate it again. I like that. I think it matches my brand better than the previous one. Okay? I'm going to group this again, make sure it is centered, and now we can appreciate all of them. So revolution, definitely not this font, not this font. This font is much better. And I think we got a winner Guys, the last polishing touch that I see here is that I don't think these colors are from my color palette. So I would probably need to bring the color palette again. Where is it? Right here? Go to bring all of this and paste it here. That's why we do have a color palette in the first place, right? Go to bring it here, leave it on the side for now. And you see this word right here has got a yellow color, but is that my exact color? No, it wasn't. And I could also go for this more vibrant yellow. Let's see. This gives the brand a more modern look. Now, I need to make sure this is my red as well. So this red color is the effect of this textbox. Okay? So this time, I should not click on the text color, but on the effect color right here. And you see it's not the same red. So I'm going to take this, use the new color button, grab my color picker, and there you go. Now I have a logo that is on brand because I use my branded colors right here. So I can copy it to this next page one more time so we can appreciate it in its bigger form. Okay. I prepared for this tutorial, I had a slightly different color palette. I had this version right here. Let me bring these two pages together so you can see the difference, right? So it's really up to us. We could go in any direction we want, but once you decide on the direction, kind of need to stick to it. I think I'm going to go with this one. Yeah, I have a slightly thicker outline as well on the second really up to you. What I want to show you is that once you have it, then you can start playing around and do things like that. Like, you can place it on different backgrounds. And that's really what I love about Canby just so easy to copy and paste elements wherever you need them. That's where I'm going to wrap up this lecture. We have one more lecture to go in which I'm going to present to you the final outcome, the final logos in different format. I'll see you there. 10. Final Logo & Next Steps: Alright, let's wrap this up, guys. In this last lecture, I want to show you how to go from this, which is the latest version of the logo that we have right here in Canada to a logo that you can use everywhere, meaning in every format that you will need, like a square format, a round format, something you can put on your website, something you can use on your restaurant menu, or simply something you can use as your social media profile picture. Okay, so there are a few different ways you can go about this and Canva hopefully makes it super easy. The first one is to use the resize button. Okay? So here I have three pages. The first one is the logo on a transparent background, which is always important to have something like this. The second one is the same logo with the sunbeam background in the yellow color that we customize, remember? The last one is just my color palette, my two different versions of the logo, two different colors. So the first one right here uses the lighter yellow, and the second one uses the second one, the slightly darker. Could have another version yet with the darkest, I would say yellow. It's really up to you. We don't need to do this right now. But yeah, so I just picked one. I think I'm going to go for this one in this logo right here. Right, so how do we go from this to square logo, for example? Well, I'm going to show you the freeway first. So not using the resize button. You see, little crown, meaning it's not free. The freeway just consists of coming back to the Canva home page, and then click on social media, go for an Instagram post 1080 by 1080, or you can even go for custom dimensions and double that, or make that as big as but it needs to have this one on one aspect ratio. So if I double this 1080 by 1080, I'm 21 60, 21 60. That's what I'm going to create. I'm going to go for a custom size dimension right here, so 21 60 by 21 60. The reason why I'm making it bigger than 1080 by 1080 is just to try to get the best resolution possible. That allows you to go all the way up to 5,000 by 5,000, but I would just create a gigantic logo when we don't want that. So there you go. I have created my document. Now I can switch back to my other tab with my logo, and something I want to do here is to resize. I think I did that previously, but it's always good to have your logo snapping as much as possible. So like this, I'm going to regroup this and make that centered on my page, middle center. Perfect. Now I can command C. So to copy this visual, come back to my other document and command V. There you go. So now it's right there, small you can see it right there. So what I need to do is to scale that. Okay? I'm going to scale it until it hits the save zone. You see, I'm scaling, scaling, scaling, and then it hits the save zone right here. But because my visual right here, my word mark has a little bit of space here, it doesn't hit the save zone per se. It's just the frame around that hitting the save zone. I'm going to do in order to balance that is to bring my rulers and guys again until they hit the save zone right there. You will feel it snap to the save zone. So again, one the bottom and then two right here, you'll see why I'm doing this so I can better fit my logo and make sure my text actually touches these lines. There you go. So you can see it touches here, it doesn't touch quite there, and it doesn't touch on the up or lower side as well. But what's important is that I make them fit right there in between these two guides. Maybe it's a little bit too big. So I'm going to zoom in slightly, and I can stretch maybe a little bit more until it touches but not go over the line, doesn't cross the line. So, like, so there you go. So this is as centered as I can. So shift to remove the guides. And now I have this first version. Will be a very useful version of the logo because it can work on any background. So that is one version. Now, let's duplicate this page. Click on the three little dots right here, duplicate page. I have an exact copy right here. And let's bring on this funky background that we had on our other documents right here. So this background right here. So I'm just clicking on it, Command C, coming back to this document and Command V. There you go. It's pasted right where I needed it, and I have this nice yellow background. So that's my page number two. Let's create another copy of page one. Duplicate page. I can just move it over here to be in position of page number three. Could just simply create different backgrounds by modifying this one with the duotone effect. If that's your jam, me, I'm just going to go for something else. I'm going to go for a plain background, but from my color palette. So I had a light eggshell color, kind of like the bread right here, but I need to go fetch it from my color palette, right here. So it's probably a good idea that I bring all of this to my other visual as well. Going to create a page four and paste all of that right here. There you go. So now the color I had in mind is either this one or this one. I'm going to copy these two. You see how often use the copy and paste button on Canvas just like my go to way of working in Canva. It's so easy. I think I'm going to go with this one. So in order to copy this color very easy, you can just click on it, use the copy style button and paste that color on the page. And there you go. You can delete that. Going to cut this other square right here, cut it here. Going to duplicate this page, paste my little color, and then again, use the copy style and paste my style. I wanted to have both to see the difference. And why not? Don't forget to delete this little guy still here. It's the same color, so it's easy to forget about. Okay, so there we go. We are making some progress. Maybe we could have a black and white version of this. So the way you'd go about this, very simple. You go back to your first page. So it's easy to make a photo gray scale in Canva. Let me first duplicate. So I'm selecting the page right here in the thumbnail view, so here at the bottom. Command C, coming to page four, Command V. So it paste this entire page right here. I want to mess with my first. Show you how you can make an image gray scale. So you just click on the image. And remember, this is just the image, not the word, okay? Click on that image. Go to your Edit button, go to adjust. And what you want to do is to get rid of the saturation all the way down. Okay? That's how you make an image black and white. And then you can do something similar with your word right here. You could simply change the yellow color for white and then change the effect color, this red right here for black or gray and have something like so going to go for this color right here. Now we have a grayscale version of my logo, which also looks nice. So you get the point here, guys. You can really work your way up and create your different formats of your logo so that they are versatile. They can be used in every single situation. You could have your word mark without any effect on it, so it's straight without the logo. For example, that would be very easy to do. The way to do that is to simply create another copy of page one and paste it right. Group your visual. So when you click on it, it will be grouped. If you have grouped it, ungroup it, maybe get rid of the visual, click on the word mark, and then go to your effects. And right here at the bottom, when it says curve text, just adjust the slider back to zero. And then don't forget we had rotated this text slightly. So now, there you go. I have my evolution logo that I can maybe make it fit right in the center of my document. Again, you could decline this logo and have the grayscale version of it by simply making it white right here and the effect, the red one, you replace that for your black color. And there you go. We now have two different versions of our wordmark logo in a straight position. So this is how you can really decline your existing logo into a variety of different formats to fit your marketing needs or branding right, guys, I'm going to leave it here. But before I leave, I want to ask for your opinion because this was the first class. I had a lot of fun creating this logo together with you. But I have some other ideas of things we could do in terms of branding with AI and maybe continue this revolution brand. So what we've done so far, we found a name and we designed the logo. But what about an extended visual identity? What about creating a brand kit right here in Canva? I could teach you about that, developing a character family. So we have the egg, we have the slice of bread, but how about Mr. Bacon or miss Siraca that goes with the sandwich? Maybe we could create an entire family. Characters, social media campaigns and strategy. How would we market evolution on social media? Social media templates and visual packs. All of the visuals we could create an automating part of the process. T shirts and merge. We could create a class about that restaurant menu, a website, et cetera, et cetera. So let me know if you want me to continue the series, and you can use the review system to leave me a feedback review for this class, letting me know if you're interested in continuing, and if so, which of these different potential classes would you be interested in seeing first? I'm really happy to adapt the next class I create based on your recommendations. So that's it, really. Don't forget to watch the class project in which I'm going to give you all of the information, all of the guidelines so that you can get your hands dirty. Yes, of course, this is skill share. You're not going to get off that easy. You will need to create your very own logo. So yeah, I'll see you in the next lecture and tell you all about this class project. 11. Class Project: Congratulations, guys. You made it to the end of this class. Now, this is your project lecture where I'm going to describe what the class project is all about. You might have guessed it, but I would like you to create your very own logo and maybe also brand messaging, just like we did in the course and then post it for the community here on skill share to see in the class project section. Now, let me go through the steps. Time. So I would like you to figure out if you want to create that logo and brand identity for your existing brand for an eventual new brand you are thinking about launching or maybe simply a fictional project. It doesn't really matter. Could be a client you are working for or you're hoping to gain in the near future. Thing is, you will need a product or service to build a brand for. So that's the first step. Pick your business and then follow the workflow I explained in the course. So you will start brainstorming names with HAGPTO any other AI chatbot, as a matter of fact, CHAGPT is really good for that, so that's why I used this one in the course, but you could use Cloud or you could use Deepek which is completely free as well. So it's really up to you. But start there. Like use the prompts that I showed you in the class and start brainstorming these good business names. Step one. Step two would be once you have your name, your concept, try to build up your core brand message a little bit more, like what we did in Canva, where I fetched these font combination and I tried different taglines and following up on the brand name, trying to kind of build up the brand messaging a little bit. So that would be step two. Step three is where you start researching that visual identity. So that could be specific characters like we did in the class, or it could be other companies logos real or fictional that inspire you. Images, colors, it could be textures, anything really that you think resonates with the vibe you are going for with your brand. Remember how we kind of put that or together in Canva and later took a screenshot to feed HTGPT a visual reference for it to create our prompt. And then come step four, where you get prompting with Chat GPT, right? So that's that dialogue, that iterative process where you are trying to refine the perfect or any image generator can use Canvas Dream Lab, can use DL E, can use a combination of both like me in a course to generate that first draft of your logo. And then finally, step five is when you are happy or satisfied with your draft logo, you take that, bring it back to Canva and do the final touches with the magic studio features, could be background remover, could be it could be anything really in Canva that will help you clean up or tweak that logo to your taste. So that's all the steps. The final outcome that I expect you to post in the class project is a JPEG or PNG image, a squared one, so the one by one aspect ratio. So only one image. Export that, past that in the class project section. Give me a little bit of context. So what is your brand about? What are you selling, and what is the vibe you're going for. And you show me that logo, and I will come in there and give you some feedback, like I always do when my students publish a project. So, yeah, have fun with this project. Don't skip the project. It's an important part of the class. Once you submit your project, you will receive an email with a certification that you actually completed the class from Skill Share. So that's very important. So yeah, that's all for me. Oh, yeah, one more thing. This class was the first class in my branding with AI series. I intend to create and publish more classes. That would be the continuation. This series. So now we have a brand name and a logo. Remember, I have different ideas that I'm willing to develop as different classes in this series. So if you don't want to miss them, make sure you follow my profile on Skillshare. There is a follow button. You can follow me there, and you will receive notification the next time I publish a class. Thank you for your efforts. Thank you for your hard work and happy designing.