Transcripts
1. Introduction: Clicked on this class, it means you probably need to
work on your brand. Now, I guess the next
thing on your mind is can generative AI or HAGPT actually come up
with good branding, not just generic taglines
and over hyped keywords. Can I use AI to design my logo? And if so, will it
be any good at it? Exactly. I don't trust HGPT and I don't think it
can design a good logo. I mean, how is that
even possible? Building a brand is a
highly personal project. So how could a robot
possibly do that for us? I would argue that AI can help you generate
a memorable brand. As a matter of fact, I
did already. Really? But how? Can you show me? Sure, and that's actually
the goal of this class. I'm going to show you step
by step how you can combine different AI tools like
Chat GPT, Canvas Dream lab, image generator, or even the amazing magic studio features in Canva to not only come up with a great name
for your brand, but also a powerful logo. Whether you're starting
a new business, rebranding an existing
one or simply curious about the intersection
of AI and creativity, you are in the right place. By the end of this class, you will know how
to use HAGPT to brainstorm unique and memorable brand names that actually match your vibe and leverage
Canvas AI tools to create professional
looking logos that reflect your
brand's identity. Hmm? I know a lot of you are creatives that might
not yet trust that AI can produce work that feels truly original or matches the
depth of human imagination. But here's the
thing. AI isn't here to replace your creativity. It's here to amplify it. With this class,
I want to change your views on that
and show you how to combine AI insight with your
unique perspective to craft a brand identity and story that feel both
personal and powerful. My goal is to show you that
these tools can save you a lot of time while delivering
high quality results. And you don't need
to be a designer nor a branding expert
to follow along. Just bring your enthusiasm
and an open mind.
2. Business Concept Overview: Alright, guys, let's
tackle this project. So the idea is to come up with a logo for an
hypothetical business. So in order to create the logo, we obviously need to have
an idea of a business. So this is what this first
lecture is all about. We're going to talk
about the business case, and we are going to start prepping the ideas in
our head so we can one, find a name and two
start working on that so the business
case, this is important. And again, this is a
hypothetical business case. Maybe something I will start
one day in the future. But for now, it's just
something an idea, right? But I want to kind
of develop this. I didn't want to just
invent whatever idea. I'd prefer to work with
something that has been kind of, like, in my head for a while. So enough of me waffling, let me explain to you
the business case. Something that will hit you when you visit Barcelona
or even worse, if you live in Barcelona is the amount of tourists
visiting the city. I think we are around
16 million tourists who have visited
the city in 2023, so last year, and together
with this flux of tourists comes new
business opportunity. One of the biggest ones
is the food business. You can wander in the city and frequently see people queuing in front of a pastry shop or in front of a
popular restaurant. In the touristic
quarters of Barcelona. An example of these
successful food businesses is that little cheesecake
shop that is just around the corner
where we live in Barcelona. There's always a queue
in front of that shop, and most of the people queuing
are not people from here. There are tourists who
have heard, who have read, who have seen a TikTok video
about this cheesecake place, and they want to try it because that's one of the
things that they have on their checklist of things to do when visiting Barcelona. So this observation
has heavily influenced me in my decision to maybe
start a food business. So I did a little
bit of research and came across this
interesting article. It says, Barcelona's
brunch boom, over 180 spots cater to
growing tourist demand. Okay? So I'm not going to read the whole thing, but basically, this article is saying
that Barcelona sports a whooping 180 different spots where people could
go and get brunch, right, can get breakfast
almost at any time of the day. We learned a little bit
more about the why. The article starts like this. We've had brunch every day
since we arrived in Barcelona, says an American tourist
savoring a French toast. Indeed, if I was a tourist visiting Barcelona for
two, three, four days, I would rather go out for
brunch than to start going for groceries and cooking
myself breakfast in my Airbnb. Or maybe in order to avoid
more expensive hotel fees, I would just book a night
without breakfast included. This doesn't mean all of these tourists will skip breakfast. They will just find another
way to get breakfast and go to a breakfast
place or a brunch place. So me as a person with an
entrepreneur's mindset, living in Barcelona, I see this as a business opportunity. And this is where I pitch you the business idea that we are going to develop in this class. I envision a brunch slash Breakfast Place
in Barcelona that would focus on making
delicious egg sandwiches and also egg related dishes. Now, I don't want this to be your regular branch place that will serve only
good coffee and, you know, waffles
and strawberries and whipped cream and avocado toast. I don't want it to be that. I want our egg dishes to bring you some unconventional flavors. Flavors you haven't
tried before, flavors that we
have brought back Danini from our different travel and living experiences
around the world, places like Thailand, India, Vietnam, or South
America, or even Africa. And let's imagine we have a signature dish,
signature product, which is a delicious
and spicy egg sandwich served in bun. We currently call
it the Mac Wen, because in Spanish,
evo means egg, and Webon means big egg. So Macuon the one
with the big egg. So that's what we have so far, a business opportunity
because there are lots of tourists who are hungry
in the morning in Barcelona. They love to go for
brunch and there is a high demand for these
types of products. Now, how do we stand out from the crowd and differentiate from the hundred and 80
other branch places we need products
that are different, so not your conventional
branch stuff. And we also need
a solid branding that is going to make people
talk about our brand, recognize our brand, and maybe generate conversation
about our brands. Right. So that's exactly what we are going to do for
the rest of the class, starting right now with the next lecture in which I'm going to show
you how I would use Chat GPT to figure out the name of that
revolutionary business. I will see you there.
3. Naming Your Business with ChatGPT: Welcome back, folks.
In this lecture, we are going to figure
out the name of our egg sandwich
business in Barcelona. But this, I am going
to be using HGPT. So it doesn't matter if you
are a paid or free HGPT user. Obviously, it's always
better if you have a HGPTPlus account because you will have access to
more powerful models. But also, you will have
access to features like attaching files
and things like that. So me, I'm using my
HGPTPlus account, and I'm going to be
using HGPT four. Let me show you the prompt
I am going to be using. And by all means, guys, let's make sure you
go and find all of the prompts I'm going to be using in this class in
the class description. I'm going to leave a Canva
view only link right there, which will lead you to all of these specific slides with all of the prompts I
used in the class. That being said, let me read
you the prompt that I use to get HAGPT to suggest me some
good names for my business. So we need to be giving
HAGPT some details here. So here we go. You are
my brand strategist. It's always good to attribute a role to Cha GPT to start with. Help me brainstorm a
fun and witty name for my egg sandwich restaurant. Okay? So here, give some characteristics about
the vibe that I'm going. Serve the famous Mac waven a delicious and spicy egg
sandwich served in a round bun. We are primarily a
breakfast place, but people can buy our
sandwiches all day long. We are located in
Barcelona, Spain. Our target audience are
foodies, both locals, expats, and tourists who love brunch and a typical sandwiches and
culinary experiences. Maybe something that
plays with the word egg or sandwich or both
or variations. I need your expert so that
is the prom that I use. Now, let me show you had
GPT's output. Here we go. Here's a list of fun, witty and creative names for your egg sandwich
restaurant that capture the vibe of Barcelona, brunch culture, and your
standout dish the Mg Wave on. So from what I see here, Chat GPT divided its answers, its suggestions in
different categories. The first one is egg inspired names with names
like revolution, revolutionize your morning eggs, egtatic eggs and
co extra Brcelona. Okay, evito loco, which means the crazy egg in Spanish Spanish flair with
a playful touch. Then the second category, sandwich inspired names, sandwiched can't escape
the deliciousness. Between the buns, I
found this one funny, cheeky nod to the
delicious creation, sandwich society, wordplay
compose, Yok and roll. Okay, et cetera,
Sunnyside Barcelona. Web and out. Cracked cracked is cool, quirky and memorable. Then we have all
day breakfast vibe category morning noon and webs. Now, eggs around the clock. Now, brunch buns, bario webon, a playful nod to
local neighborhoods. This one is cool, but for foreigners who don't speak Spanish, it's going to be hard. Example, inspired by
Barcelona's Ashamplas district. This is nice if you decide to locate your restaurants
in ishampl, which is indeed a neighborhood
district in Barcelona. Where rents are very expensive, so we need to consider that. And also, if we decide to expand the concept outside of this neighborhood,
then it doesn't work. So probably not going
to use this one. Labuna a nod to
buns and Barcelona. Okay, very difficult
wordplay here. Fun and bold options. You're alcoholic,
okay, for those of you who just can't
resist the spicy bun, and then buns and we ones, funny and distinctly you. So what do you think? Should we refine any of these and
explore different angles? So if I come back to this list, it's interesting that the
very first one revolution is the one that most
caught my attention. Revolution is obviously
playing with the word wel, which means egg and revolution. Revolution has a very
nice ring to it. It's just a funny coincidence
that it's the first one, the first suggestion
that Cha JBT gave me because in my opinion,
it's the best one. So for the sake of this class, we are going to stick
with revolution, right? So now we have our name. Something else I
wanted to tell you, maybe you didn't
get anything you liked in so if
that was the case, I would encourage you to
further prompt with Chat GPT, maybe give it more
information about your target audience or maybe
some other suggestions. But here, I got lucky. I got a very good suggestion. Actually, more than
one good suggestion. I have a couple of
other ones that were decent suggestion
in the bunch. But yeah, so very happy. Let's move on with some extended brand messaging
in the next lecture.
4. Crafting Brand Messaging with AI: Alright, now that
we have a name, it is time to craft
a little bit of a more expensive
brand messaging. We've seen in the previous
lecture that HGPT gave us some tag lines along with every single
name that we've got. We've selected revolution for
the name of our business, and now I would like
CHGPT to help me develop some more tag lines and maybe an overall
brand concept. So in order to get there, we are going to use
this following prop. Like revolution. It's a fun wordplay and inspires something new, revolutionary
and innovative. Now, give me more variants for a tagline and
overall concept. So I ran this prompt and immediately ChaGPT
started suggesting some more tagline ideas. So he gave me ten right here, which I'm going
to start reading. Crack into the revolution. I like that because you
crack your eggs open, so I kind of like that. Changing breakfast
one bun at a time. I like that as well, where
egg meets innovation. Not really exciting flavors
every day. That's good. Revolutionary buns, spicy
attitude, like this one, too. The brunch breakthrough
you've been waiting for. No. Barcelona's new
egg order. Yeah. Join the egg volution. Yeah, I would prefer, I think, join the revolution. Next is spicing up
your day all day. That's related to my idea of having the restaurant open
for breakfast, but not only. And ten more than eggs, it's a movement, right? So this is not so good. And then you gave me a full
on concept for revolution. And the core idea is that revolution isn't just
an egg sandwich joint. It's a culinary uprising. Your mission is to take
the humble egg and elevate it into something
bold, spicy and unforgettable. That's exactly
what I want to do. Where the classic
breakfast sandwich gets a rebellious twist made for people who want more than the usual.
Really like that. I think it really captured the vibe that I want to
transmit with this restaurant. Okay? It's more than breakfast. It's not your
conventional breakfast. So key brand elements. Number one, visual identity, bright vibrant yellow,
york inspired, combined with bold
red that reflects the spice and the
energy of Barcelona. Full modern fonts that
scream fun and creativity. Egg and bun iconography
with revolutionary motifs, things like cracked eggshell, forming a peace sign
or a bun with a crown. Okay? Interesting.
Menu philosophy. The Mac Waveon is your flagship, but every item should feel
like it's pushing boundaries. Absolutely. I'm 100%
aligned with this. Introduce a rotating
egg of the day Revolution special to keep
it fresh and exciting. So a different sandwich
every day of the week. Offer quirky drink pairings
like yg and shake, like egg inspired milkshakes or spicy michlaas for brunch. Next is the in store
experience, a fun, casual vibe with cheeky signage, like wave on yourself comfortable
or join the revolution. Open kitchen where customers can watch their eggs cracked
and buns toasted. It's a performance,
cozy yet urban interior with plenty of spots
for instagrammable moment, a neon sign that says, wave on today, conquer tomorrow. Like that. Think
about Instagram, about all the selfies
people are going to take. People who are going to come
and have a great experience, plus the great food will want to share that vibe with their
friends on social media. Tik Tok, Instagram, this
is what we are going for. Okay, marketing and community. Social media campaigns featuring slogans
like revolutionize your brunch game or don't just eat, evolve, like revolution. Host egg Art Sundays. Invite local artists to create custom art on egg shaped
canvases. Yeah, why not? Colaborate with
food bloggers for the revolution tastings and use the foodie community
to build hype. Definitely. We need to work with influencers and
food influencers. Barcelona local flare highlight Barcelona's vibrant
food culture by incorporating local
ingredients or Spanish twist. Example, the manchego cheese or the Jamon IbicoFamous
Spanish ham, right? And a special Bio bun. Barrio means neighborhood for each major Barcelona district, I hamplaaval Barceonea with
a unique flavor profile. Okay, that sounds very cool. I like all of that.
Now, what I'm going to do from here
because I've got lots of good ideas coming from this last answer from Chat GPT. I'm going to jump
back into Canva and start capturing some
of these taglines, some of these ideas
that I have here. So let's do that. So let
me come back to Canva. I have a white page right here. Something I want to
show you. If you click on the Tech tab right here,
I'm going to click on. You scroll down a little bit, you will see some font
combinations right here. So these are font combinations that Canva put together for us. Some of them will be free, like the first one right
here, keep it simple. This one as well,
this one as well. And some of them will be
for Canva paid users only. So Canva Pro, Canva
for teams, et cetera. So you will notice
that difference with the little crown that
says Pro right here. Right here, I'm using
Canva for Teams account, so I have access to all
of these combinations. So what I suggest we do is that we look at some of the
things here that we like. For example, this one,
I like the aesthetic of this kind of goes with the
vibe of what ChaGPT described, fun, vibrant fonts
that are trendy. I'm just going to put it here and I'm going to come back to my answer right here and
find something that I like. And I remember something
about the signage or the neon fancol things
like join the revolution. I'm going to go for this
one, join the revolution. Going to copy that. Come back to my Canva document right here. I'm just going to
start customizing this font combination that
Canva gives me right here. This one is a pro one,
but yeah, I like it. So join and then here with
the funky font we evolution. Okay, I can drag this box
larger and I can also ungroup. So these are
typically made out of two text boxes when you see
two different fonts here. So join the wvolution. So what I'm going to do is
to reduce the join there, put it about here, and then wvolutionGa
group these two again. And now that it's grouped, I'm going to reduce its size slightly about this
big because what I intend to do here is to fill up this page with all
the slogans and good ideas or catchy
taglines that hGPT suggested going to do
exactly the same thing. I'm going to find
some interesting font combinations right here, and then I'm going to go back to Cha GPT and fetch
the good ideas, the good tag lines and use these font combinations
to kind of, like, display them, right? So I'm going to
speed up the video because I just showed
you the process, and I don't think you need to see me doing this 20 times over. Alright, guys, this
is what I have. So let me just read
my selection here. We have the world
famous Mac Weebon with the Spanish version of the
same one Alfa Muso Mac Web. Join the revolution.
Really like this one. Barrio ban, I like this idea
of having a different bun in different restaurants that we might open in different
districts of Barcelona. So that would give
maybe a tourist a good reason to come
back to my restaurant. So Barrio ban, spice up your day because our sandwiches
are going to be spicy. Not all of them, but
some evolutionary buns, spicy attitude. I like this one,
spice up your day, exciting flavors.
I like this one. Then revolution, the name
of the overall brand, then changing breakfast one bun at a time. I
really like this one. So this is just a fun way
for me to grab some output, some ideas from ChaGPT and turn them already into some
sort of visuals that give me a little bit of a
direction of where I am going with this brand by using the Canva
font combination. Now, in the next lecture, we are going to start working on some color palettes because
this is a bit of a mess.
5. Color Palette Inspiration: Let's start playing with colors. An important part of a brand,
a very important part, especially if you're
thinking about creating a restaurant
or a food brand, like in my case, right
here, for this example, colors are going to
play a major role. So my goal in this
lecture is to show you three different
sources of inspiration, and then we are going to
try and come together with a four or five color palette that we will be
using for our brand. So let's dive into
it. First place where we are going to search
is a no brainer. We are going to search on Google for an egg color palette. Okay? So egg color palette, I'm just going to hit Enter. And from the get go, in my all results tab, I start seeing egg
color palette. That's the benefit
of using Google. It just gives you
what you're looking. What I suggest is that
we filter by images. So we go to the second
tab right here, and we have a look at
our color palettes. I can see we have
different things. We have the eggshells. Okay, so a palette like this
one right here could be interesting because there are different shades of
the eggshell color. So starting from the darker right here all the way
to the lighter one, this one is an interesting one. So the way I would proceed, once I find a color palette
that I am interested in, I would just screenshot
it, like so. There you go. I can grab the hex
codes as well, screenshot then come to my
Canva document and just drag my screenshot straight
into the document, so, right? So these are for inspiration. We're not going to grab
this exact color palette. It's just a source of inspiration. I'm
going to put it here. And by the end of this
lecture, this page, maybe a second page as well, will be filled with color
palettes related to eggs. So that's how we are
going to pro other one that I find interesting, this one right here, egg
toast color palette. So why not? So, same thing. I'm just going to grab
a screenshot right here that color palette
and then quickly switch back to my Canva tab and position my color palette
somewhere on that page. I will rearrange
these color palettes. Doesn't matter. It's just for me to have that reference
at this time. This one, also interesting, this one is more about
the interior of the egg. So I'm going to go ahead and
screenshot this as well. I could grab the he code right here
underneath. There you go. Now, I have this
color palette as. Nothing really crazy here. You get the point.
We just browse the Google images and find
color palettes that we like. We can go pretty deep down this rabbit hole and
we can pretty much also harness any visual related to eggs that
we find interesting. It's always good to have
more than not enough. This one, for example, egg yolk. Yeah, you see, you can really go down several types of
rabbit holes here. So that's the first
source of inspiration. This is Google search and
more precisely Google images. Now, let me show you another way where you can search
for color palette. One is a section of
the Canva website. You see I'm on Canva. Okay, so the URL to get here
is canva.com slash Colors. Okay, canva.com slash Colors. You will land on this
page right here. So from here, you can
do different things. You can generate
a color palette. By uploading a photo, Canva will extract
dominant colors from this photo to create
a palette for you. Or you can explore the existing color palette
on this landing page, which is what I would
recommend you do. Then you can play around with the color wheel
and you have also some color theory
from where you can learn more about the
meaning of colors, what they represent, when to use them,
etcetera, et cetera. So this is a very interesting
resource for designer. Me, I'm going to focus on the color palette
ideas right here. So if I scroll down,
let me show you. I wanted to show you the
abundance of color palette. We have 99 plus pages here of
color palette combinations, and all the palettes
will have four colors. So you can search as well. So let's try searching
by typing egg. Let's see if we can
find something. Yeah, we have some color
palettes related to egg. We have a lot of kind of like
eggshell colors right here. And then we have some
more pastel colors for Easter Easter egg hunt. Okay? Like this
one, this one egg cartoon, Easter egg nest. So Easter is famous for
the egg hunts, obviously. And these eggs are often
painted in pastel colors. That's why we have
different color palette that look all right. So you can grab whatever
you need from here as well, very simply, you can click
on these color palettes. Let me click on this
one, for example. So here we see a photo. We'll always have
a photo and then the color palette
corresponding to this photo. And what I like is that
every color carries a name, and you can see the hex code of each color something cool
that you can do from here, you can favorite that
color palette if you want. But also, if you click
on the color itself, it will copy it to
your clipboard, which is very interesting
because now if I come back to Canva and if I create a
rectangle by hitting my archy, I can change the color with
the color button right here, go to the color button, and just paste the hex code
to get that specific color. Remember that cream color
that I copied from here, I could very easily come and just use it in one
of my Canva designs. Usly you can also screenshot. So I'm going to screenshot this entire color palette
right here. There you go. Again, just simply bring it
over to my Canva document. And if you screenshot
it a little bit too much like
I did right here, and always adjust that photo because at
the end of the day, it became a photo when I just uploaded it to
my Canva document. So that's the second source of inspiration for
my color palette. It's canva.com slash CLRS. Let me show you yet
a third source of inspiration for finding and
creating color palettes. I'm talking about
the website coolers. So COOLRS coolers, and the extension is coolers
dot cook, coolers.co. If you just type Coolers with
two Os and no in Google, you should land on this website. Yeah, this is a website I have been using for
years now already. But I love it because it's the most complete resource about colors and color
palette that I know about. So I'm going to show you two
of the websites features, functionalities that I love. So on the landing page, you
can sign in if you want. Me, I'm not signed in here. I do have an account
because I've been using this for very
long time already, and I have an
account which allows you to save your palette
and stuff like that. But from the homepage,
you can either make a palette or explore palette. So let's explore first. So exploring, you will have something very similar
to what you had in canva.com slash CLE
difference is that you have palettes that have
more than just four colors. Remember on Canva, all of the palettes only
had four colors. Here we have palettes with a bunch of colors like
this one right here. Something else that I
love from coolers is that when you're browsing for palettes and you see a
color that you like, let's say you like
this light blue, you can simply click on it, and it's also copied
to your clipboard. So let me show you. Again, I'm just going to come
back to Canva, create a rectangle with
and change the color. So same process using the color
button, pasting my color. And now I have this blue color, which looks more like a green, but it's really a blue color. Where is it? It's here, this one right here. So that is cool. You don't need to
open the palette in order to copy the hex code. You can just browse from here and start picking the
colors that you like. So some palettes will be kind
of like different shades of the same color like
this one right here or this one right here or
this red right here. And some will be like
real combinations of different colors like this
one or this one right here. The way you can use
that, you can search. So you can search with colors, topics, styles, or hex values. Okay? So one caveat, they don't really work
with specific keywords. So if I type egg and hit Enter, no palettes are found because that's not really
how coolers work, right? So let me get rid of
this t but the way it works is with a
color or a hex code. So let me come back to my
Canva inspo right here. What I'm going to do, I'm
going to simply pick a color. So from one of these
color palettes, let's say I would like
this yellow right here. I think this could be
a nice aggioc color, and I want this color. I already have the color Foa 21. Let me show you
another way to grab a color from any
photo with Canva. For that, you will need to
be positioned on an element. Could be a background,
could be a shape. Me, I have a shape right here. This square that I created
became a rectangle now. I can use the color button, so this guy right here and use the color button right here with the little
plus inside of it. Click on plus and use
the color picker. You see this guy color
picker, pick a color. So I'm going to use
that and just drag it over to the color I wish to pick this one right
here, and there you go. Now I have my shape has
taken that exact color, and it gives me the heck it is not the same one
as this one right here. So sometimes when you do stuff like that,
when you screenshot, port it over to Canva
or another software, the color might slightly change. Not too much like the naked eye probably won't see
much of a difference. You see, you don't really see a difference between
these two colors, but there is indeed
a difference. So it's this color right here. So again, if you lost it, if you don't remember,
what is the color of this. So click on it.
Click on that shape, click on the color button, and then you can grab
your hex code from here. So I copied it, Command
C on my keyboard. Now, I'm just going to
go back to coolers. Initiate my search
with this hex code. You see, I pasted it
here and I can search. And now I should be
getting some results here. Alright, so these are the five color palette that resulted from this search, okay? I can see my color right here. It is the same color, it
is the same exact color. So this might be a little bit limiting this way of searching
with a hex code because it will only show
you the palette with that exact same yellow. So this could be limiting. So I'm going to try
something different here. Use the keyword yellow. Okay? Let's go for
that. And there you go. A lot of yellows now, a lot of different
shades of yellow. You see, yellow color
palettes. That's great. Remember, we are trying
to build a brand. So I don't only need, like, yellow shades of yellow kind of color palette like this one, or this one or even this one. When it comes to
creating a brand, it is very handy to have variety in your
color palette. Okay? So obviously, I would
need some colors that refer to eggs that relates
to egg, like egg yolk. I definitely need some yellow, but I need more than
just the yellow. Okay? Now, something
like this, for example, could be very useful and handy, easy to work with because I have this red that could
be my accent color. I have this burgundy
that could also come and play nicely with the red before transitioning
to a yellow. I have a black, which could
be great for typography. So think about all of these things when you pick
your colors for your brand. Something like this
could also be cool, but I feel like I
probably would need to combine this with
maybe a dark gray. You see this color
palette right here, doesn't have any really dark
color for my typography. So yeah, those are
important things to consider when it comes to
choosing your color palette. How versatile will it
be all of your needs, in terms of branding
and marketing, okay? So I'm going to skip
ahead and show you the result of my color
palette research, and then we will finalize that color palette
that we are going to be using for evolution. Guys, I am back to
my Canva document, and I wanted to go back rewind to something I created
in the previous lecture. This page right here with the extended brand messaging,
you know, the taglines, because I really like
this one revolution, and I like the colors that I initially used and selected
for this logo right here. So I'm going to copy this logo and come here and paste
that on that page. I want to show you how I came up with my final color palettes. I have three color
palettes for my brand, evolution that I decided
to keep and work with. So right here are the
three color palettes. So let me explain to
you what they are. First of all, we have the
shades of yellow, okay? Shades of yellow.
This one being what's inside this evolution
logo right here, that represents my egg yolk. Okay? So it's very similar
to this one right here, which was one of
the color palettes that was inspired by Google. It's this one right here. Decided to go for this color for representing the egg ok.
And then from this color, I decided to work my way
up to the lighter tones, the lighter tones
of this yellow. So I have this one right here, which is a little bit
more of electric. These two electric yellow, and then a very
pale pastel yellow that could work well for backgrounds and
things like that. So that is my, I would say
primary color, the yellow, which is going to be
the primary color, the dominant color of the brand. But then I needed
some accent colors and some background color. So my accent color is
going to be that red. Okay, Revolution, revolution, the color of the revolution
is definitely red, in my opinion, so
it makes sense that we have a bright
red into the mix. This color also
makes me think of hot sauce or spicy sauce or the chili. So I
really like that. This one I took it from this
color palette right here. I think it's the exact
same red right here. Then I needed
something kind of in between my yellow and red. So I went for this
nice and soft orange. That could work well. Then some brown, we are starting to get into
the egg inspiration, the egg color palettes, right? So if we come back to
the color palette, we just screenshot it
a few minutes ago. You can see definitely
that we are close to this color right here with this square right
here in the middle. And then some different shades of the egg shells, as well. So lighter and then
even more light for the last one right here. So this combo right
here, this palette, five colors will be kind of my accent colors or the color palette that will
give me more flexibility. Not just yellow, not just
yellow, and then the neutrals, but this one right here
in the middle is going to give me a broader
range to work with. Okay? Let me clean that
slide up for you so you don't get confused and let me center everything right here. Okay, and then I
have my classic, my pure white, pure black, and then something
kind of in between, a light gray that also
could be very useful for working with
different things like different brand assets. So there you go. We have
our color palettes, the shades of yellow, the flexible one, like
the one that will give me that flexibility that I need for my brand and some neutrals. So I could say this is
mission accomplished. We have our brand colors. Now, in the next lecture, we are going to work on refining the visual direction we want
to take with revolution.
6. Defining Visual Style: Alright, guys, we now
have our color palette. It is time to explore the visual direction we would like to take
with this brand. Okay? I have a few
keywords in mind. I want the brand to be fun. I want the brand to be young. I want the brand to be
eccentric, electric. You want to start your day with a delicious and spicy
egg sandwich that will just be memorable
for the rest of the day. So that brand needs to leave a lasting impression of I had a good time at
Revolution this morning. I want to come back again
and again and again, it's playful, it's
joyful, and it's fun. So that's pretty
much the key words I'm shooting for. All right. So again, we are
going to search in different places for finding
our visual inspiration. And what I'm looking for
is characters, graphics, visual elements that will work and help me work my way
to creating a logo, to creating that visual
identity for revolution. Okay. So I'm going
to be searching in two different places. The first one is the
Good led Google. Let's go back to Google. Google Image. Let's go for Google Image,
clear that search. And my next search is going
to be the follow one, Logo for an egg
sandwich business. I'm trying to be precise here
because I feel like it's time for me to start narrowing down and see also
what's out there. Like, is there any
good logos for an egg sandwich business that could be a
reference for me? Like something I can
bounce off, like, to realize what's process will be exactly the same
as for the color palette. I will be just browsing and
exploring and screenshotting. Anything that I find
inspiring, interesting, or even remotely
interesting, to be honest, because more is better when it comes to
visual inspiration. So I'm not going to show
you every single step, but I'm going to tell
you which ones caught my eye right here on
this result page. First of all, this
one right here, because it's simple,
it's minimalistic. I like the colors,
they correspond to my color palette
that I just created. So this one went
to my inspo board. This one right here,
egghead burritos. Okay? This one very cool. I like so yeah, also, when you click on a photo, Google image, you can see
more of like similar photos. This one I also brought over to my visual board
for inspiration. Coming back here, this
one is interesting, the three egg Migos because it has some personality to it. So like that made
it to my board. Let me close that
keeps scrolling. So there was another
one with a sandwich. So this one is a
little bit boring, which is something
I'm trying to avoid with this brand to be
mainstream or boring. But I like the idea we see a sandwich actually
being made right here. Are interesting right here, the omelet sandwiches
because they are actually more resemblance to
my actual sandwich. My actual sandwich
is a messy sandwich. Looks something like this or something maybe this is clean. This is too clean. But yeah, the sandwich is quite messy. It's not like this one. This one is more like scrambled eggs. Mine is more like an
omelet type of sandwich, but it's a little bit messy. Kind of looks I don't know. I cannot find one. Maybe
something like this. I don't know. But
it's very juicy. It looks messy, but
also delicious. So this is pretty much
what I see right here, what caught my
attention straightaway. But there is something
else that I saw. Like, this one is one of
my favorite ones that I've seen so far that
I have screenshot it. And I see that this one
comes from 99 Designs, which is a website that I
know I've used previously. And this website is kind of like a marketplace where you can
find graphic designers. And this title right here, egg Logos 171 plus
Best Egg Logo Ideas. So definitely, this
is a place where I want to go and dig some more. Okay? So I'm going to click
and this will lead me here, and you see the egg Migos. It comes also from
the same website. So here I have some egg logos, and they are all kind of
gathered in the same place. So this is a great place for me to source more inspiration. I definitely want to see more of these egg logos.
This is not too bad. I like the simplistic, kind of childish style of,
like, the characters. I kind of want to go that
direction with my logo as well. So we'll oh pixel art. This also could be an
interesting visual direction, but I'm a little bit
scared that this one will quickly go kind of out
of date, out of fashion. It might be a fad right now, like this retro pixel art. I'm not sure. But I'm not
going to take the risk. This one definitely
screenshot and brought over to my mood board
because it's simple. I like the reflection of
the egg with this white, I would say shadow here,
it's not a shadow. It's the opposite of a shadow, highlight in my egg yolk. I like how simple and
sleek this one looks. Very cool. Let me
have a good look at it at a bigger scale. Yeah, this is really cool. Like, I like this
effect in the egg. Let me come back to
this result page and see quickly if
there is something else that could work for me the egg eggichandich,
egg sandwich. Okay, fresh egg and code.
That's not too bad. I like the typography
pretty cool. So I could bring that as well. Yeah, I don't think the
hatch thing is pretty cool. A kind of like same
color palette. You see, white, black, and this aggio color. This works like this always
work. This one is cool too. Clever digital,
maybe more for like a marketing agency
or digital agency. Yeah. So this Cay style. This could work for me, actually. Oh, this is cool, too. The egg and the
omelet or the wrap, going hand in hand, like, next to each other,
walking as a pair. This is very inspiring.
Could bring that over. Alright, let me come back to Canva to my mood
board right here, which is really a presentation. Are the logos that
caught my attention. At least for what I
could find on Google, and then on 99 Designs, this website that
kind of created a bunch of these visuals
that I really like. Alright, let me show you
another way to search. Another place for inspiration in terms of visual direction, visual identity,
characters, and just plain, visual elements for my design. And that place is none
other than Canva itself. Canva has a very large
element library, and we should definitely take advantage of that
library as designers. So the way we are going
to search Canva is to simply go to the
elements tab right here, and I'm going to type and
start searching for egg logo. Okay, egg logo, and I'm
going to filter by graphics. Okay? So you see graphics, you're going to click
on CO from here. And from here, I'm just going
to start adding to my page a bunch of different visuals
that I find interesting. This one right here caught my attention because
it's simple. Like, it's a simple line, so it won't be very
difficult to recreate. But also, it has this
very childish drawing to it that makes the egg that transforms the egg into a likable character, okay? Very simple, like two dots and a half moon right
here, and that's it. And then you have your
visual. One is cool, too. You see where I'm going,
the visual direction. Like it looks like it's going
to be an egg with a face. Okay, so this is cool. Let me see if I continue scrolling before I
refine the search. This is cool. I like that. So you see what I'm doing here. Everything that inspires me, that kind of goes the direction. I'm looking for this
bacon is also cool. Let's at the bacon here. Maybe we'll need bacon one
day in our visual identity. These eggs could be
interesting as well. We see some moving
elements right here on the Canva logo
appears in egg log. So yeah, let me come
back to my favorite one, which is probably this one right here or this one right here. So let me find them
back in the library. And if you lost them, it's okay. You can search from here. So I want to show you
once you have an element, let's say I don't have this
anymore. Okay? I lost them. Let's pretend the recently
used is not there. But you have your element on your page, this
one right here. So if you want to go back to the keywords of this element, you will want to
select it first. Then use the three little dots the more button and go
to your Info right here. Click on Info, and
then you should have the information about
this cute cartoon. Cute funny egg character,
vector handrawn cartoon, Kai character, illustration,
icon, egg character concept. This is a keyword
filled description that is going to be very useful for me to find
more of the same. Or just use the button here that says find
more like this. If I click here,
Canva is going to populate my feed here
with more of the same. And you see, it's the same guy. I can find more of the same guy. So I'm just going to
reduce the size of all of this to make more
room in my board here, in my mood just try
to find more like explore this character
has different pauses. So this is pretty cool. I like the tofu right here as well.
Let me see if I can find. Oh, look, there is one which
is shaped like a heart. I really like that. So I'm
going to make it bigger. These two could be a
little bit smaller and join their friends right
here in my Inspob Okay, there is this one that can carry a message.
Also pretty cool. I like this one, as well. Kind of like have peel
the top of his head, the shell of the egg. So yeah, this is pretty
nice, to be honest. Oh, I see this one with bread. Oh, look at this.
Now we are talking. I have this visual
right here that represents a bit more clearer what I'm
trying to go for. So Egg and a slice of bread, AKA, an egg sandwich. So this could work very well. So definitely leaving that on my inspo board, I have
this one as well. This one is cute. I like that. I have this that is
pretty cool, too. It's quite different visual. In terms of the style, let me flip this one
so it looks inside. There you go. So you see
what I'm doing here? I'm just, like,
taking inspiration. I like this omelet as well. Come in. There you go. Taking some inspiration and just dumping it into my brainstorm
mood board right here. Like, I don't really filter
what I'm thinking about. I just go for it. Okay? And once I find something cool, like, these two holding hands, I can use the three little dots right here and see
more like this. I always want to go
see more like this. The chili told you, my sandwiches are quite spicy, so I could go and use that
just search for them. Like, see if you can
find more of the same. This one right here,
it's pretty right. So I believe, oh, look, we have this one. This one is actually
better because it's the heart shaped egg
and the slice of bread. Okay, you know what? This
one is probably the one that most represents my concept. I like that it's shaped like a heart because the
world needs more love. And I like that it holds
hand with a slice of bread, kind of like referring
to my sandwich. So I think this is good enough for me in terms
of the logo inspiration. This is where I want
to go. Some sort of variation of this. And you will see in
the next lectures how will very soon
start using AI. I know the title
of this class is branding with AI,
so don't worry. I didn't forget
about the AI part. This is just the prepping
part, okay, visual direction. And I haven't been using
AI that much so far because when it comes
to visual inspiration, they're quite there yet. You can generate
some visuals with ALE or with Mid
journey or even Canva, but I feel like it's still
easier for me to search in the Canva library than try to generate this inspiration
with an AI tool, but we will definitely
start using them soon, especially now that I have a very clear direction for my
logo, this one right here. I feel like there
is one last thing I probably should be
thinking about is Oh, okay, so like this
one. How cute is that. Let me bring this one to the mix because this is
an important one, okay? So bacon and egg and toast. Yeah, like the
perfect combo, right? Okay, what I was saying is that maybe we need some backgrounds. Every time I look around,
there's another one. Okay, let's bring this
one, put it here. I had this little spot for this guy right here and flip it. Okay, good. No more.
I'm done, okay? Promise me, refrain
me from adding more. Background. I feel like now
that we have some visuals, we should probably
start thinking about, yeah, some interesting
background. And the direction I
would like to take for my branded background
is also, fun, colorful, maybe pastel colors that would go well
with these characters, like these Kawai characters. So let's try to find that. So I'm going to search for colorful background,
colorful background pattern. Colorful pattern
background. Let's see. Colorful pattern background. And I'm going to search
for photos this time. So I feel like this is too much. Definitely, the geometric is
not going to fit my style. Something like this
with the rays, let me see here orange
color, abstract pattern. Abstract. I like
the word abstract. So maybe we go for this. I'm going to colorful
abstract abstracts. You see how I'm just adding more of the keywords
to my search. This is cool. I like that, but it's too many colors. Let me try to understand what I actually liked about
this thing right here. Maybe I can search
more like this. Okay, I think I understand now is this pattern
of the light rays. Is that called anything
like sunbeam pattern? Okay, yellow texture with
sunbeam pattern background. Let's see more like this.
Okay, yes, definitely. So now I can see stuff
like this could work. Let me right click
on this visual and set that as my background.
Yeah, I could see this. Let me copy this and just paste it right there.
Yeah, there you go. So now I'm starting to
see this brand could go, kind of like disco, kind of, like, really funky, contrasty. Green is not in
my color palette, but I could definitely find some yellow ones
that look like so. Let's try. Let's copy the logo, put it right there
in the middle. And let's see if we can
find some yellow ones. So stuff like that. So here's a yellow one. Don't really like
this shade of yellow, but I could click on
See More like this and find maybe more Yeah,
this could work. Let me see. I'm going to
set this images background. Yeah, this is not too bad. Let's try another one yet. Maybe some more contrast, maybe with red, something like this, replace
the background. Okay, it's a bit aggressive, but you start to get the point. So I'm liking this pattern
background right here. And obviously, you can
go and search for more. I think the green one is the
one that I prefer so far. But yeah, I mean, you can really play around with them,
replace the background. I think this brand looks nice with this sort of
background applied to them. Mostly, these types of colors, they work well. Yeah,
I'm happy with this. This will definitely stay in my mood board. And
you can go more. Like, you can find
more, not just, like, sunbeam kind of pattern, but I would say let's try pastel, abstract
background pattern. Yeah, let's just
search for that. And, you know, maybe pastel
is not the right word. Abstract, abstract
pattern, abstract pattern, background. Let's add fun. Okay, so I can see a few
different things here. I'm just going to copy my page here, delete the background, and try something else
like these lines, for example, this could work. But, you know, it's
really up to you. You need to find a style that matches your
main characters. So these cute guys right here, where was my line thing here? Gonna click one last time on the three little dots
and see more like this. So I can find a
bit more of these. So you could play
around, like, try the dots, for example. Let's see how it would
go with the dots, replace the background,
not so well. Just going to control
that, delete. And yeah, I'm going
to leave it here, but you guys understand
where I'm going with this. It's really a question of
finding the right keywords right here in the Canva search
box under your elements. And then once you find
something that you like, for me, it was this
background right here. Click on the three little dots, see more and then
you have all of a sudden many more of the same. Basically Canva works
as a rabbit hole. You just can find more and more and more
of the same thing. Okay? So just explore,
have some fun with it, and don't forget to gather all of that information
on your document, on your mood board
because this is going to be crucial when it
comes to prompting the AI, Chat GPT here, for instance, in order to get that prompt
that will allow me to reproduce something similar
with an image generator.
7. Crafting Logo Prompts with AI: Alright, guys, it is time to start prompting
and to start using CHA GPT to see how good it could be for helping
me creating that logo. Okay, so this is my prototype. I have the background, remember, from the
previous lecture. We decided on, yeah, funky background kind
of like this one. We have our kind of draft logo, the direction, the visual direction we would
like to go for. So now, all we have to do really is to get
prompting in HAGPT. So I suggest we head over there. I have a prompt for you guys
that I want to show you. So let's do this. And the
prompt the following. Now, let's try to work our way up to creating a
logo for evolution. I have conducted some
research on Google for images of logos related to
eggs and egg sandwiches. I also did an
extensive search in the Canva Media Library
to source some visuals, logos and graphics related
to the same keywords. Obviously we are continuing the same conversation that we
started at the beginning of the class with HGPT
where we kind of brainstorm some names for our brand when we came
up with evolution. So we continue the
same conversation. So HAGPT already
has some context, but I want to give it
some extra context so that it knows where we
are in the process. So now we are in
that step where I need to create so one thing I'm going to do
because I am using HGPT 40 right here with Canvas, but you can just use 40, the normal version of four oh. And I believe even
as a free HGPT user, you can still upload a photo. You can upload less
photos every hour, I believe, but you can
still upload photos. So this is important
for the second part of this prompt right here,
which is the following. Analyze the visuals attached. Soak in the vibe
I'm going for and describe as best as you can some of these
visuals with words. Our next step will
be to generate a powerful prompt for me to use and generate a few variants of a logo with DL E and
Canvas magic Lab. Okay? I actually
made a mistake here. It's not magic lab,
but it's dream lab. It doesn't matter, it
will understand what we are so my workflow is
very straightforward. I want to first show HAGPT
some of my mood boards. Okay. So you can see here. These are simply
four screenshots of the different pages in my Canva presentation where I had all of my color palettes, all of my logo examples, and all of the visual
direction I'm taking. So all of the little characters
I found in the library. And then I have this last page which showcases the logo that I preferred from all
of the characters with the sunbeam
background right here. Okay. So I added these
four screenshots, and I ask HGPT to analyze it and to describe it as best
as it could with words. And then the next step will be that we generate a
prompt so that I can try to create similar images with DL E or Canvas Dream Lab. Okay? So let's see what
HGPT answer to that. That's very
interesting. Awesome. Let's dive in and get a sense of what you're aiming
for with these visuals. Reviewing these images,
here's a breakdown of the visual style and
vibe that I noticed. So general vibe and style. I like that because
I specifically asked it to soak in the vibe. See here? Soak in the vibe. This is important when
you create a brand. A brand is a vibe also. So it's important to use this
precise vocabulary when you prompt so that CHGPT reuses it and really
works in that direction. So the overall vibe of
the visual is whimsical, playful and light hearted. There is a consistent use of
cute, rounded characters, often with anthropomorphized
features like happy facial expressions
and animated pauses. So this word has been
bolded anthropomorphized. This is when you slap
some human expressions on characters or on elements in graphic design or not
just graphic design, but anthropomorphized is when
you kind of animate or you give some human traits
to elements to objects. Okay? So that's
an important one. That's why it's this
gives a cheerful, approachable aesthetic, perfect for evoking
positivity and friendliness. It's clear that you want something relatable
and accessible, possibly to attract
a broad audience who love a memorable
and fun brand presence. So I think it nailed this
vibe I was going for, and it really helped me put some words on it
because as a designer, it's not always easy
to be precise with the description of a vibe
because it's intangible, right? So let's continue read key characteristics and
elements. Number one, colors. Okay? So let's remember we asked for some help for
a graphic designer. So colors is obviously one
of the important features. So colors, bright, sunny yellow. Many visuals use different
shades of yellow, clearly evoking the image of eggs with a focus on cheerful, vibrant hues that suggests
warmth and positivity. Absolutely. That's
what I was going for. White and soft brown. Eggshell tones and bread
like browns are featured, adding some nice
warmth without being too flashy and maintaining
an approachable balance. That's also what I was going for the slice of bread
and the eggshell, so this combo, remaining
kind of soft and neutral. And then pops of red and orange, there is an occasional
use of reds and oranges, which keeps things lively
and adds contrast. Remember, I told you that
was my accent color, these two burgundy
and orange and red. So it picked that up very
nicely. So that was colors. Two visual icons and symbolism
eggs in various forms. The visuals explore eggs
in multiple states. So whole eggs, fried, even egg ok characters, all presented in a friendly way. So the brand is friendly. Then we have sandwich elements. That's the second point here. So toast slices
with smiley faces, and sometimes even accessories
like cute arms and legs. And then cartoonish characters. Many graphic bring life to
otherwise mundane items, such as an egg,
walking with a smile or toast raising a
triumphant hand. Okay, so that's just a
description of the characters, the symbols that I use there. Number three, graphic style, cartoon and Kawai influence. I'm not going to read
the whole thing, but I just want to highlight
a few keywords here. So cartoon and Kawai influence, anthropomorphism,
bold, playful lines. Yeah, that's what I
was going for as well. Or we have compositional notes. Okay, logo like arrangement, several images have
a clear focal point that could easily be
placed on packaging, merchandise or
branding material. The logos are distinct
and bold with clear and clean layouts that
make them recognizable. And then we have
balanced simplicity. The visuals aren't
overly complex. That's also something
I was going for. They focus on one or
two core elements like an Agiok or
slice of toast and pair them with just
enough detail to add personality without
becoming Alright, that is pretty good. And then it finishes
with emotional tone and audience appeal. The style is inviting
and comforting, which suggests this brand is meant to appeal to
a wide demographic, including kids,
families, just about anyone who appreciates
humor and cheerfulness. There is also a nostalgic friendly aspect
to these visuals, reminding viewers of Saturday
morning cartoons or dinner mascots ideal for
food related brand. Perfect. And then
it wraps up with some ideas for the logo prompt. So it's not going to give
me the prompt just yet, but it gives me its final
thought before it does so. So it goes like this, based
on this visual direction. I'm thinking we'll
aim for a logo that's charming with
a bit of personality, combining elements like eggs, breakfast, and a friendly
anthropomorphic twist. I will help craft some potential prompts based
on these characteristics. Next, let me know if this analysis matches
your vibe so far. Okay? So before it
gives me the prompt, it wants to make sure
that it matches my vibe, what I was going for, which I believe is
smart before just going and to be honest, I was pleasantly surprised
because it nailed almost every single
aspect of the image, the feeling, the vibe I was
going for with my mood board. So I answered the following. The analysis is spot on, right? Please proceed and suggest a few different prompts
that would help me generate a logo for revolution in that
exact vibe you described. Particularly keen on trying the combo egg and slice
of bread hand in hand. Okay, so again, that's me coming back to this
logo right here. I really would like
Cha JPT to give me a good pm for a
similar looking logo. Alright, so let's
see what came next. Fantastic. Let's
channel that whimsical friendly energy directly into
some proms for the logo. Given that you are
interested in an egg and a slice of bread
holding hands, I've crafted a few variations that should capture that cute, fun vibe while keeping it simple yet memorable for a logo. It gives me four or five
different prompts right here. So I'm not going to read all of these prompts because I respect your time,
but what I did, I just want to explain
the process is that I copied this first
prompt right here, and I headed over
Canvas Dreamlab. So from the Canva homepage, you can click on this
button right here on the side menu that says
Dreamlab right here. Pasted it right here in the textbook so I can
create my first design. Just hit Create without
changing anything right here. I went for the one
by one aspect ratio. And here is the first batch
that I was able to create. Okay, so we can see here,
we got the concept. They are a little bit too simple for my taste.
They are really simple. But on the other
hand, they respected the original design
that I used as a model, as the inspiration for this especially this
one right here. But, you know, it's fun, but I'm missing a
little bit of a twist, like a little bit
of I don't know, like a personality to this. So what I did, I went
back to Cha GPT, and I copied the second prompt. Remember, I got five
prompts right here. So I copied the second prompt and did exactly the same thing. So this is my second
prompt right here. Then again, I pasted my prompt, and these are the four results I got for prompt number two.
Kind of like this one. This one has more personality
kind of makes me think of these like retro breakfast packaging with legs right here. Yes. So it's a different style. I wouldn't call this
one Kai per se. It looks more American
to me for some reason, but I'm not exactly sure. And then I went ahead
and did the same thing for prompt number
three right here, got these four results. Out of these, none of them
really moved me too much. So prompt number four, I
got these four right here, and at this point, I wasn't that impressed. So what I did, I believe
I prompted again, like the exact same prompt. I just asked Dreamlab to create a new batch
of four visuals. And then I got these
ones right here. In fact, it included
some texts in the first one right here,
revolution, spelled correctly. But then there is a typo
in the tagline right here. But again, I was not
impressed, maybe this one, but still very basic
in my opinion. So I tried something different. I asked Dreamlab I changed
the style in Dream lab. Okay? So I went here.
Instead of Smart, I went to three D, I believe. So vibrant. No, it's called three D render. So I selected this type, and random prompt,
again, the same prompt. You see, logo concept
for evolution, this one, the same prompt. And I got this. I
just wanted to try. Dream lab gives us a multitude
of different styles, so I had to try, right? But then I realized
this is not my vibe. This is not what I'm going for. So I went back to
the drawing board, and I tried prompt number five, right here, the last
prompt of the more. I got this. This is very
weird with two mouth. This one, very simple. This one again, like I
don't want the nose. And this one was
kind of cute but still didn't quite hit the mark for then the final batch it gave me were these
four right here. So again, it was better than
this because I didn't have the mistakes of two mouth or
nose or anything like that. But still, I wasn't
quite convinced. So far, I was not that
impressed, right? I mean, I had a lot of
different variations, but none of them were good
enough for me to say, Okay, this is my logo. So I kind of had to go back to the drawing
board, back to Cha GPT, in order to refine
these prompts, to steer it back in
the right direction. So that's exactly what we are going to do in
the next lecture.
8. Refining Prompts for Logo Design: All right, so we've
tried our luck with CHGPTsPmpt using
Canvas Dream Lab, and I was not
completely convinced, but I saw some potential. So what do you do when
you see potential, but you don't yet
have the full Saban? Well, you refine your prompt. This is what this lecture
will be focusing on. I want to show you that with AI tools like CHNGPT or could be Cloud or Gemini or even
DALE or Dreamlab Canva. It's not going to be a straight
line every single time. Most of the times, you will have to steer the conversation
in the right direction. It will go off track, and it
is your job as the creator, as the owner of the technology to steer it
back in the right direction. So this is what we are
going to do right now. I noticed a few things. I noticed that if we look
at my original logo, let me show it to you again. So this one right here, we look at this logo or element, we can see that this egg
is shaped like a heart. And in none of the outcome
that I was able to generate, did I see a heart shape egg. So this is a problem
in my opinion. So let's try to correct that with the following
corrective prompts. This process, by all means,
is called iteration. So it's just me iterating and asking follow up questions or just correcting
the trajectory. Okay? So I said the
following. Thanks. I've run the prompts, and some gave me
interesting outputs. I'd like you to give me a new prompt that would
allow me to generate the egg character
in the shape of a heart like the one
I am attaching here. And I attach this
little heart shaped egg smiling and giving
the P sign right here. See how ChaGPT reacts
to that. Okay. Got it. Let's capture that
specific heart shaped vibe from the image you provided while staying true to the cheerful
character style. Here's a fresh prompt that will help bring this concept to life. And this one I'm going to
read because I want to make sure everything is in there.
So it goes like this. Create a playful logo
featuring a heart shaped fried egg character with a bright yellow
yolk in the center. Egg white should form a hard outline with the
yolk placed centrally, smiling with closed eyes and
blush marks on his cheeks. The character should have
small arms and legs, making a peace gesture
with its hands. The design should be in a
Kawai cartoon style with bold, simple lines and a color palette featuring sunny yellows and soft whites ideal for a
friendly and inviting brand. Then it gave me some
additional details about this entire design and visual direction that this was taking. I'm not
going to read that. You can pause the video
and read it if you want. What interests me is this
new prompt right here. I'm going to copy
that, Command C, and paste it right here in Dream lab. So
that's the same prom. I'm going to leave it as
default and hit Create. Here are the four visuals
it created for me. The first one right here is very weird and looks
like there are two little piggies
right there because the cheeks have they
look like a piggy nose, basically. So I
don't like this one. Second one is good, but the aggiok is also shaped like a heart.
That's a bit weird. Then we have this
one looks like he's given the middle finger.
I cannot go for this one. And also, it's a bit weird the way the yoke is
represented here. And this one, which is the
one I prefer from the four, but again, like the aggie
has this hardship as well. So I figure there's something
wrong with the prompt, and I need to go back
to HAGPT to let it know I don't want the yk to
be a heart, just the white. Okay, let's do that.
So this is what I did with this
follow up prompt. I said, Here are the results I obtained using
your latest prompt. You'll notice the yolk part of the egg is also in
the shape of a heart. I would like only the white
to be shaped like a heart. The yolk must be also, I'd like the yolk to have
that shiny aspect to it with the white color of the
light reflecting in it, just like in the second
image I am attaching here. Can you give me a
revised prompt that will reflect these two
important changes? And you see how I put
the focus on important? I want Changi Bitty
to understand that these two things
are important to me. So I'm not going to let
slide anything that doesn't consider these
two important changes. Okay? And again, I use the little attachment
feature vision in Chan GPT to upload a
screenshot of these four that were just generated
with Canvas Dream lab. And again, my reference
that I found well done to show it like the
little reflection right here, the little white part in the
egg yoke that I really like. This gives the logo a shiny, almost, like, more
realistic texture. So there you go. The
response understood, and thanks for the
clarification. Let's refine the
prompt to make sure. And then it recaps
the two features hard shaped white with a
round shiny yoke. Here is the revised prompt. Then it gives me here revised logo prompt,
and there you go. This is the revise
not going to read it, but I can see that the egg
white should be in the shape of a heart while the yolk
should remain perfectly round. Okay, so that's the
new thing here. Let's copy the whole thing and head back over to Dream lab, p here and click
Create. So here we go. We got these four that are
not so convincing to me. The first one like, I don't know what
went wrong here, but the yoke and the white is inverted and both
look like a heart, so this one is a big note. This one is more interesting. Okay? So because we have the correct
shape for the egg white, correct shape for the yk,
we have the reflection. But what it's doing
with its hand is more like a rock
and roll kind of sign, and I don't think
this is Number three, big no because what
the heck is that? Then number four
right here is like, Okay, I was tired, guys. There was the end of
the day for me and my AI were too tired to create a correct
logo. So here you go. Have a fourth one, basically. So not happy with this one. So what I did, I just prompted again, the
exact same thing. So I basically asked it to
generate four new visuals. I got these ones. So again,
not super convinced. Like this one, okay, but I mean, the hands
are a bit weird. This one too simple. This one has a yk also
shaped like a heart, and this one, again, is
giving us the middle finger. So again, not working here. So I decided to stop generating. This was not working. Obviously,
there was some missing. And instead of just trying
to refine the prompt, again and again, I just changed the direction
I was going for here. I need the combo, slice
of bread, and egg. And here, I'm going
in the direction where I'm only getting the egg. And so this is going to lead me nowhere because
at the end of the day, even if it nails the egg, I will still need the bread. So I came back to Cha JEPT
with the following prompt. Okay, now, modify
the prompt again. So we have the second character, together with the heart
shaped egg character. The second character
is a slice of bread. Both characters should have a complimentary pose like they
were pausing for a selfie. So I came up with the
idea of a selfie for a few reasons because I believe the selfie thing
is a cultural thing. So I believe the people who
will come to my restaurants are the kind of
people who will take and enjoy taking
selfies of themselves. In that restaurant, we will have different things for them
to take selfies with. So yeah, I thought it
would be appropriate. And let's see how Cha
Ji PT reacted to that. It. Let's incorporate that slice of bread character
alongside the heart shaped egg and make them look like they are taking
a selfie together. This will really
amplify the fun, friendly dynamic
we are going for. Here's the updated prompt. So there you go. Updating
Pm. Now, you know the drill. You copy this. You come back to Dreamlab and you paste
it and generate again. So these are the four outcomes
from this revised prompt. The first one right
here, an egg with no face and a pink
yolk for change. Another heart shaped piggy face. Not good. I like
the bread, though. The bread has some swag
there with the sunglasses. One pretty cute, but
not quite there yet. And this one I like. Like, the last one right
here is pretty good. So let me screenshot that. I'm going to screenshot this
one because this is good. Now, I feel like
I'm kind of hitting the boundaries of what I can do with dream lab,
Canvas dream lab. So I'm ready to try something
else, to be honest. And that something else
could be Doll E, right? Now that I have a good
base, this is pretty good. Like, this is the
direction I'm going for. I kind of want to give
Dali a shot after using Dream lab for soon so let's
go ahead and do this. So what I did, I
uploaded the screenshot, and I wrote the following. I think this version, based on your last prompt,
is getting close. Now, use that E to generate a few variations of
this exact logo. Okay? So I'm changing
the direction now. I uploaded an image, a model with vision. Again, next this little
paper and ask it to use AE to recreate something very similar. And so there you go. I'm starting to
get somewhere now. I've got this one right here. Okay? Here's a
variation of the logo, based on your latest prompt. It captures the friendly, playful vibe you describe with the egg and toast
character posing together. Let me know if this
hits the mark or if you'd like me to tweak
any further details. So I looked at this and I
realized like, this design, if I make it for
screen, it's okay, but it's missing a part
of the arm right here. So I answer the following. The arm is slightly cropped. Try again with both characters complete and well centered. I want Dal E to generate
my full design, not cropped gave
me this, which is, again, very cool design, but the balloon is cropped and the hand is
slightly cropped here. So again, I was like,
What the heck, man? So again, I had to let it know. Again, part of the image
is cropped. Try again. And then it gave me
this, which made me understand I was not
going to get it right, at least not this way. And when you run into a
wall three times in a row, maybe it's time to change the direction
you're running toward. Maybe you should try
doing things differently, so you don't hit the
wall a fourth time. So here is what I did. I opened that last visual
to make it full screen, and from here in HAGPT, I can access my prompt with this little e
button right here. So there you go. I click here.
I have the entire prompt. I can copy the prompt. Now
I copied to my clipboard. And then I closed that window. I came here to HAGPT
and started Dal E, the GPT, DALE, and I pasted
my prompt right here. So I did that to see if it would work better instead
of prompting in the hATGPT conversation to open a different
conversation using DALE, the proper GPT by HAGPT. Create the same visual.
And you gave me this. Here are the two Kai style breakfast character
illustrations you requested. Let me know if you'd
like any adjustments or have additional ideas, and they're still cropped. So they are slightly different. They still have this
fun vibe to them. I like them, but I cannot use them because
they're not complete. So I understood something. When you prompt again, you can use these
different aspect ratio. You see this literal aspect
ratio thing right here. So I selected wide screen, and I run the exact
same prompt again. The same thing. Okay, and this is what happened.
There you go. Now, I my two characters
complete in the same picture, and they look pretty
cool, to be honest. So here's your Kai
style breakfast duo with a white aspect ratio. Let me know if you'd like
any tweaks or changes. So me, I raise my hands
to the sky and thank the haGPTGds for
their understanding of my concept, finally. So this last iteration of my logo is the one I'm
going to be using. So I downloaded this one. It went straight to my
downloaded documents. Now all I had to do
is to come back to Canada and import that visual. Now I have a logo. I am happy to obviously, this is not going to
be my final logo, but this is great material
for me to work on, and that's exactly what we are going to do
in the next lecture.
9. Fine Tuning Logo with Canva Magic Studio: Alright, guys, we have
our logo, our base logo. It still needs a
little bit of work, and what we are going to do in this lecture is to use
the different tools that Canva puts at our
disposal with Magic Studio. Magic Studio is the suite of AI powered features in Canva. And, guys, I want you to be aware of the fact that most of these AI features are going
to be paid features in Canva. Meaning you will
need a Canva Pro or Canva Teams account in order
to be able to use them. I'm going to leave a link in the description of
this class with which you can use Canva free Canva
Pro for free for 30 days. So that is my Canva verified
expert referral link. So you can use that if you want to try Canva Pro for free, and you will be able to follow along what I'm
doing in the class. So the logo right here, I need to click on it, and then locate the button right here that says
background remover. Or if you don't see that here, you can go to Edit and then find the background remover right
here under Magic Studio. Again, Magic Studio is the
suite of AI powered features, and you see the pro features with a little crown right here. In my opinion, a very good investment because these
features are amazing, and you'll understand
why in just a second. So let's start by
background removing this background right
here, and there you go. It was very quick. Removed
my background very nicely. So now I can do things like copying this logo right
here and come to this page right here where I have a background with
the same kind of pattern that we already approved previously in
the previous lecture, a sunbeam kind of ray
pattern right here. So I'm going to piece
my logo right on top of it and you see how
great it looks already. Now, I could go with this, or, and this is what
I'm going to go for, I will try to erase all of the unnecessary
elements right here, like the hearts and
the little stars. I mean, these are not
annoying, per se, but I could probably remove them from my logo in order
to keep things simple. I can always come back
to it and add more like hearts and stars and
stuff like that in sparklers. But I would like to have a
more streamlined version of my logo and keep it as
simple as possible. So in order to do so,
I'm going to come back to my page 52 right here, grab my logo again, Command C, and command V it on page 55. And now I'm going to select that image again and
use the Edit button. Instead of using the
background remover, I'm going to use Magic eraser right now.
This one right here. Magic eraser simply allows me
to erase part of my image. You can work with brush, meaning you will have a
brush and you can simply brush over elements that you want to
delete like this one, once you finish, you can erase, and Canva is going to
get to work and then erase that element right here. So that's how it works. I
can also work with clicks, and click is a bit different. You can select an element. Like here, I clicked on heart. It's entirely selected
and I can erase it similarly to when
I brushed over it. So it's the same way
of I can see that what happened here
is that it left this white mark
underneath my heart. So I think I'm going to continue
working with the brush, and maybe I can increase the brush size so it
goes a bit faster. Also, you don't need
to do them one by one. You see, I'm going to brush over every single element here, this making sure I'm not
touching my main design, my main characters, right here. I just want to delete
things around them. So I'm left with a cleaner
version of this logo. And then when you're
good, simply just hit the little arrow right
here or this menu out. There it's automatically saved, and now I have a much cleaner
version of that logo. I can adjust its borders
right here so that it matches the logo more
closely. And there you go. I have now a logo with a transparent background
that I can work with. Okay, this is
looking good, guys. We are getting somewhere. Now, let me show
you another trick right here with this background. Let's say you like
this background, but you want to give
it another color. And obviously, there is no color options here to
change that background. So there's no color
available. Vector. So one thing you could do
to simply copy that visual, that background, come to an
empty page and paste it. So I just command C,
command right here. It's right here now, and
what I can do is to come back to the page where I had my color palette,
this one right here. So I'm going to copy this
entire color palette. Come back to my page 56
right here, paste it again. So I'm just using Command C, Command V, again,
very often in Canva. And let me show you
what that trick is to change the color
of this background. I'm going to be
clicking on it first to select it and then
hit the edit button. Now I'm going to look
under my effects right here and find the
effect called duotone. This effect is really
interesting in Canva because it allows to pick two colors and
create a duo tone effect. So what I'm going to
do, I'm simply going to select two of my
colors right here. So the first one, the gray, I can use the color
picker and come and pick my darker yellow. And then the black, again, using the color
picker, and I'm going to use a lighter yellow. There you go. Now,
it's been applied. It's going to take a
second, and there you go. Now, I have this
new background that I created which carries
my branded colors. And you can do this
with any color, really. And if you want to add
some extra pop to this, you can always come back,
hit the edit button, use your adjustment menu. I could go for more
brightness, for example, more contrast, which
is going to give me a nicer some highlights. So just like you
would edit a photo, you can play around with
these settings right here. And when you are happy
with the result, you can simply delete
this color palette. Don't need that anymore
and bring on your logo. So Command C, Command B. There you go. We have a
very cool branded visual. Now, this whole thing starts to really look like
a brand, right? Like, I have some
playfulness to this. I have some
professionalism to this, and I'm really feeling
like I'm very close to getting that logo
I am aiming for. Maybe the only thing
that is missing is the name of my
brand, revolution. I probably bring that on. So let's look into that. So the way I would go about this is to duplicate this page first. So I'm going to duplicate the
get rid of the background. Don't need that and
make this slightly smaller for now
center it on my page. And then I kind of envision the text revolution
coming right here on top. I'm going to start with some
inspo I had from this page. Let me show, this
page right here. So this evolution typography that I found under, remember, we found this under
text, and right here, we found some I think it
was this one right here. You're the best evolution. I'm not sure it was this one or a different one, but
it comes from here. Doesn't really matter
at this point. So I'm going to grab this one, so Command C and bring it
right here on my page 57, Command V. Bring it on top. Probably need to
make this smaller. First, I'm going to bring
it at the right size. Center it. It looks a
little bit too big. So let's try again. And when you need
to do precise tasks in Canva like this one, trying to fine tune this logo, you can always count on
your rulers and guides. Okay? So now they are turned on. So let me show you if
they aren't turned on, you can go Shift R to show them. Or if that keyboard shortcut
doesn't work for you, you can go file settings, show rulers and guides. Okay. And then this will
bring on the rulers. And in order to create a guide, just click on the
ruler. Drag the guide. So what I'm trying to do
is to position this guide, move this for now and
zoom in slightly. I want to position the
guide right there, like touching my
character right here. And I'm going to
bring another guide, also touching the other side
of the character right here. And since we are at it,
let's add another one right here on top and the last one
at the bottom about that. Great. Now, I can
grab my logo and make sure it fits within
these guides. So that would be
one version of it. Okay? I can group that
together, and there you go. We have a first version
of our logo revolution. Let me zoom in, get rid of the guide, Shift R, so we can have a better idea, better picture of how it looks. Now, this is okay, but I feel
like we could do better. So I'm going to
duplicate this page. It's always good to duplicate
your pages instead of working on top of
it because you will eraase whatever
you've done before, and it's always nice to come back to your different
iterations to see maybe you would prefer an
earlier version of so here, what I want to change is
the shape of this logo, the shape of the word mark. So I'm going to
ungroup it first, and I'm going to apply an
effect to this word, okay? The effect I'm going for is
the curve text right here. So I just clicked on effect, and now I'm going to
select the curve text. Now obviously, this
is too curved, but you can play around
with the curve right here, and you see you can have some
slightly curved text like and rotate slightly more to create that nice random effect. Maybe I can make it
slightly bigger. Now, maybe I can go
a bit oversized. Make sure it is centered,
and there you go. This would be a second
version of my look. I'm going to group it
and again, center it. So now let me switch back
to the first one so you can see the difference
between the two, right? So we have two different ones. Now, there is something
I don't quite like about this font.
What is the font? Gente. So it's not
super legible, right? So I'm going to duplicate this
page again, duplicate the And group. And then I'm going to
try to change that font. I'm going to click
on the font box and try to find something else. So maybe some handwriting
kind of fonts. Or maybe I can try some
of them fonts right here, Revolution, kind
of balloon style. This is another one of the word mark that we
had here on this page. Let me show you
where is it here? Yes, it's this font right here. Another one that I like
is this one Shrik Okay, this is better than
this, in my opinion. Also, it still
looks kind of like the same retro type of font, fun, good for restaurants
or Shrikhand. Let's try this. Coming
back to my logo here, I'm going to go for Shrikhand. It should be in my
document fonts? Yes, it's right here.
This is nice, guys. This is good revolution, maybe a bit too big now, so I could probably
resize it somehow. It kind of fits and now center it with the
rest of my logo here. All right. This is
not bad at all. Let me try to rotate it again. I like that. I think it matches my brand better than
the previous one. Okay? I'm going to
group this again, make sure it is centered, and now we can
appreciate all of them. So revolution, definitely not
this font, not this font. This font is much better. And I think we got
a winner Guys, the last polishing touch
that I see here is that I don't think these colors
are from my color palette. So I would probably need to bring the color palette again. Where is it? Right here? Go to bring all of this
and paste it here. That's why we do
have a color palette in the first place, right? Go to bring it here, leave it on the side for now. And you see this word right
here has got a yellow color, but is that my exact
color? No, it wasn't. And I could also go for this more vibrant yellow. Let's see. This gives the brand
a more modern look. Now, I need to make sure
this is my red as well. So this red color is the
effect of this textbox. Okay? So this time, I should
not click on the text color, but on the effect
color right here. And you see it's
not the same red. So I'm going to take this,
use the new color button, grab my color picker,
and there you go. Now I have a logo that is on brand because I use my
branded colors right here. So I can copy it to
this next page one more time so we can appreciate
it in its bigger form. Okay. I prepared
for this tutorial, I had a slightly
different color palette. I had this version right here. Let me bring these two pages together so you can see
the difference, right? So it's really up to us. We could go in any
direction we want, but once you decide
on the direction, kind of need to stick to it. I think I'm going to
go with this one. Yeah, I have a slightly
thicker outline as well on the second
really up to you. What I want to show you
is that once you have it, then you can start playing around and do things like that. Like, you can place it on
different backgrounds. And that's really what I love
about Canby just so easy to copy and paste elements
wherever you need them. That's where I'm going
to wrap up this lecture. We have one more
lecture to go in which I'm going to present to
you the final outcome, the final logos in different
format. I'll see you there.
10. Final Logo & Next Steps: Alright, let's wrap
this up, guys. In this last lecture, I want to show you how to go from this, which is the latest version of the logo that we have right here in Canada to a logo
that you can use everywhere, meaning in every format
that you will need, like a square format, a round format, something
you can put on your website, something you can use on
your restaurant menu, or simply something
you can use as your social media
profile picture. Okay, so there are a few
different ways you can go about this and Canva hopefully
makes it super easy. The first one is to
use the resize button. Okay? So here I
have three pages. The first one is the logo on
a transparent background, which is always important to
have something like this. The second one is
the same logo with the sunbeam background in the yellow color that
we customize, remember? The last one is just
my color palette, my two different versions of the logo, two
different colors. So the first one right here
uses the lighter yellow, and the second one uses the second one, the
slightly darker. Could have another version yet with the darkest, I
would say yellow. It's really up to you. We don't need to
do this right now. But yeah, so I just picked one. I think I'm going
to go for this one in this logo right here. Right, so how do we go from this to square logo, for example? Well, I'm going to show
you the freeway first. So not using the resize button. You see, little crown,
meaning it's not free. The freeway just consists of coming back to
the Canva home page, and then click on social media, go for an Instagram
post 1080 by 1080, or you can even go for custom
dimensions and double that, or make that as big as but it needs to have this
one on one aspect ratio. So if I double
this 1080 by 1080, I'm 21 60, 21 60. That's
what I'm going to create. I'm going to go for a custom
size dimension right here, so 21 60 by 21 60. The reason why I'm making
it bigger than 1080 by 1080 is just to try to get
the best resolution possible. That allows you to go all the
way up to 5,000 by 5,000, but I would just create a gigantic logo when we don't
want that. So there you go. I have created my document. Now I can switch back to
my other tab with my logo, and something I want to
do here is to resize. I think I did that previously, but it's always good to have your logo snapping
as much as possible. So like this, I'm going
to regroup this and make that centered on
my page, middle center. Perfect. Now I can command
C. So to copy this visual, come back to my other document and command V. There you go. So now it's right there, small you can see it right there. So what I need to do
is to scale that. Okay? I'm going to scale it
until it hits the save zone. You see, I'm scaling, scaling, scaling, and then it hits
the save zone right here. But because my
visual right here, my word mark has a little
bit of space here, it doesn't hit the
save zone per se. It's just the frame around
that hitting the save zone. I'm going to do in order to
balance that is to bring my rulers and guys again until they hit the
save zone right there. You will feel it snap
to the save zone. So again, one the bottom
and then two right here, you'll see why I'm doing
this so I can better fit my logo and make sure my text actually
touches these lines. There you go. So you can
see it touches here, it doesn't touch quite there, and it doesn't touch on the
up or lower side as well. But what's important
is that I make them fit right there in
between these two guides. Maybe it's a little bit too big. So I'm going to
zoom in slightly, and I can stretch maybe
a little bit more until it touches but
not go over the line, doesn't cross the line. So, like, so there you go. So this is as centered as I can. So shift to remove the guides. And now I have this
first version. Will be a very useful version of the logo because it can
work on any background. So that is one version. Now, let's duplicate this page. Click on the three little dots right here, duplicate page. I have an exact copy right here. And let's bring on this
funky background that we had on our other
documents right here. So this background right here. So I'm just clicking
on it, Command C, coming back to this document
and Command V. There you go. It's pasted right
where I needed it, and I have this nice
yellow background. So that's my page number two. Let's create another
copy of page one. Duplicate page. I
can just move it over here to be in position
of page number three. Could just simply create
different backgrounds by modifying this one
with the duotone effect. If that's your jam, me, I'm just going to go
for something else. I'm going to go for
a plain background, but from my color palette. So I had a light eggshell color, kind of like the
bread right here, but I need to go fetch it from my color
palette, right here. So it's probably a
good idea that I bring all of this to my
other visual as well. Going to create a
page four and paste all of that right
here. There you go. So now the color
I had in mind is either this one or this one.
I'm going to copy these two. You see how often use the
copy and paste button on Canvas just like my go to way of working in
Canva. It's so easy. I think I'm going to
go with this one. So in order to copy
this color very easy, you can just click on it, use the copy style button and paste that
color on the page. And there you go.
You can delete that. Going to cut this other square
right here, cut it here. Going to duplicate this page, paste my little color, and then again, use the copy
style and paste my style. I wanted to have both
to see the difference. And why not? Don't forget to delete this little
guy still here. It's the same color, so
it's easy to forget about. Okay, so there we go. We
are making some progress. Maybe we could have a black
and white version of this. So the way you'd go
about this, very simple. You go back to your first page. So it's easy to make a
photo gray scale in Canva. Let me first duplicate. So I'm selecting the page right here in the thumbnail view, so here at the bottom. Command C, coming to page four, Command V. So it paste this
entire page right here. I want to mess with my first. Show you how you can make
an image gray scale. So you just click on the image. And remember, this
is just the image, not the word, okay? Click on that image. Go to your Edit button, go to adjust. And what you want
to do is to get rid of the saturation
all the way down. Okay? That's how you make
an image black and white. And then you can do something similar with your
word right here. You could simply change the yellow color for white and then change
the effect color, this red right here for
black or gray and have something like so going to go
for this color right here. Now we have a grayscale
version of my logo, which also looks nice. So you get the point here, guys. You can really work
your way up and create your different formats of your logo so that
they are versatile. They can be used in
every single situation. You could have your word mark
without any effect on it, so it's straight
without the logo. For example, that would
be very easy to do. The way to do that
is to simply create another copy of page
one and paste it right. Group your visual. So when you click on it, it
will be grouped. If you have grouped
it, ungroup it, maybe get rid of the visual, click on the word mark, and then go to your effects. And right here at the bottom,
when it says curve text, just adjust the
slider back to zero. And then don't forget we had rotated this text slightly.
So now, there you go. I have my evolution
logo that I can maybe make it fit right in
the center of my document. Again, you could decline
this logo and have the grayscale version of it by simply making it white
right here and the effect, the red one, you replace
that for your black color. And there you go. We now have two different versions of our wordmark logo in
a straight position. So this is how you
can really decline your existing logo
into a variety of different formats to fit your marketing needs
or branding right, guys, I'm going
to leave it here. But before I leave, I want to ask for your opinion because this
was the first class. I had a lot of fun creating
this logo together with you. But I have some other ideas of things we could
do in terms of branding with AI and maybe continue this
revolution brand. So what we've done so far, we found a name and
we designed the logo. But what about an
extended visual identity? What about creating a brand
kit right here in Canva? I could teach you about that, developing a character family. So we have the egg, we
have the slice of bread, but how about Mr. Bacon or miss Siraca that goes
with the sandwich? Maybe we could create
an entire family. Characters, social media
campaigns and strategy. How would we market
evolution on social media? Social media templates
and visual packs. All of the visuals
we could create an automating part
of the process. T shirts and merge. We could create a class
about that restaurant menu, a website, et cetera, et cetera. So let me know if you want
me to continue the series, and you can use the
review system to leave me a feedback review
for this class, letting me know if you're interested in
continuing, and if so, which of these different
potential classes would you be interested
in seeing first? I'm really happy to
adapt the next class I create based on your
recommendations. So that's it, really. Don't forget to watch
the class project in which I'm going to give you
all of the information, all of the guidelines
so that you can get your hands dirty. Yes, of course, this
is skill share. You're not going to
get off that easy. You will need to create
your very own logo. So yeah, I'll see you
in the next lecture and tell you all about
this class project.
11. Class Project: Congratulations, guys. You made it to the
end of this class. Now, this is your
project lecture where I'm going to describe what the class
project is all about. You might have guessed it, but
I would like you to create your very own logo and
maybe also brand messaging, just like we did in the
course and then post it for the community here
on skill share to see in the class
project section. Now, let me go
through the steps. Time. So I would like you to figure out if you want
to create that logo and brand identity for your
existing brand for an eventual new brand
you are thinking about launching or maybe simply
a fictional project. It doesn't really matter.
Could be a client you are working for or you're hoping
to gain in the near future. Thing is, you will
need a product or service to build a brand for. So that's the first step.
Pick your business and then follow the workflow I
explained in the course. So you will start
brainstorming names with HAGPTO any other AI chatbot,
as a matter of fact, CHAGPT is really good for that, so that's why I used
this one in the course, but you could use
Cloud or you could use Deepek which is
completely free as well. So it's really up to
you. But start there. Like use the prompts
that I showed you in the class and start brainstorming these good
business names. Step one. Step two would be once you
have your name, your concept, try to build up your core brand message
a little bit more, like what we did in Canva, where I fetched these font
combination and I tried different taglines and
following up on the brand name, trying to kind of build up the brand messaging
a little bit. So that would be step
two. Step three is where you start researching
that visual identity. So that could be specific characters like we
did in the class, or it could be other
companies logos real or fictional
that inspire you. Images, colors, it
could be textures, anything really that you think resonates with the vibe you are going for
with your brand. Remember how we kind of put that or together in Canva
and later took a screenshot to feed HTGPT a visual reference for
it to create our prompt. And then come step four, where you get prompting
with Chat GPT, right? So that's that dialogue, that iterative process
where you are trying to refine the perfect or
any image generator can use Canvas Dream Lab, can use DL E, can use a
combination of both like me in a course to generate that
first draft of your logo. And then finally, step
five is when you are happy or satisfied with your
draft logo, you take that, bring it back to Canva and do the final touches with the
magic studio features, could be background remover, could be it could be anything
really in Canva that will help you clean up or tweak
that logo to your taste. So that's all the steps. The final outcome that
I expect you to post in the class project is
a JPEG or PNG image, a squared one, so the
one by one aspect ratio. So only one image. Export that, past that in the class
project section. Give me a little bit of context. So what is your brand about? What are you selling, and what is the vibe
you're going for. And you show me that logo, and I will come in there
and give you some feedback, like I always do when my
students publish a project. So, yeah, have fun
with this project. Don't skip the project. It's an important
part of the class. Once you submit your project, you will receive an email with a certification that you actually completed the
class from Skill Share. So that's very important.
So yeah, that's all for me. Oh, yeah, one more thing. This class was the first class in my branding with AI series. I intend to create and
publish more classes. That would be the continuation. This series. So now we have
a brand name and a logo. Remember, I have
different ideas that I'm willing to develop as different
classes in this series. So if you don't
want to miss them, make sure you follow my
profile on Skillshare. There is a follow button.
You can follow me there, and you will receive
notification the next time I publish a class. Thank you for your
efforts. Thank you for your hard work and
happy designing.