Branding Using Canva AI: Design a Complete Brand Identity from Scratch

1. Welcome to AI Branding: So Canva AI is here, and let me tell you something. The world of graphic design and branding will never be the same again. What if I told you that you can now compete head to head with big companies that have graphic design departments and branding managers just with a simple computer and an Internet connection? Well, this is true, and that's exactly what I'm going to be showing you in this branding master class using Canva AI right here. This course is designed for creative professionals and business owners who are not professional graphic designers and have no idea around coding. Trust me, I hate coding. And want to achieve effortless brand consistency around the colors of the brand, the tone of the brand, the messaging of the brand, the videos, the content without needing to hire a whole graphic design team or a branding manager, right, without breaking the bank. And that's exactly what you're going to be achieving with this course right here. This course is pretty much your A to Z guide around branding with the latest Canva AI. We're going to start this course by analyzing the role and place of artificial intelligence in branding and creativity and how you can utilize it to enhance your reach rather than suppress it. Then after understanding these AI principles, we will launch Canva AI and start constructing together our branding, if you will, a prompt plugin that we will be using throughout the creation all of the graphic design elements in Canva AI that will make sure that all of our creations will be aligned with our brand. After that, we're going to be starting this AI engine, and we're going to be bulk creating brand aligned content like social media posts, photographs, videos, images and whole websites in just seconds. So again, this course is perfect if you want to learn a super cool and highly valuable skill that you can monetize in the future. And again, if you're willing to spend just a few hours to create a strong brand identity for your business that will years to come. So I'm super, super excited to have you here. I'm going to see you in the first lesson of this course. 2. Your Class Project: Going to this small, small lesson before we begin this course. And in this video right here, I'm actually going to be assigning to you the class project that you're called to complete by the end of this course right here. Now, in this course, again, the first thing we're going to be doing once we're launching Canva is creating our brand kit. So we're going to be inputting all of our branding elements, right, the logo, the captions, the bio, the tone that we want to deliver. I'm going to show you how to do this obviously on a one on one basis in this course right here, we're going to be inputting this into Canva to create our so called brand kit. Now, what I want you to do to successfully deliver this class project is that I want you to copy the link of your brandkit and paste it in the class project description right here. So I will be personally reviewing all of your brandkits, and I'm also going to be giving personal feedback into every single class project submission. Do not skip this class project. It's going to be super cool and also a great way to connect with me as your instructor. So enough with this short lesson right here, let's move to the actual first lesson of the course have. 3. Discover How AI Redefines Design: So, ladies and gentlemen, welcome to the second lesson. Now, in this second lesson right here, we're going to be discussing about how AI has completely changed, of course, branding and design, and we're going to be doing this by analyzing what used to happen in the past and which of these elements, which special parts of this whole framework of branding can be now completely outsourced to artificial intelligence, and which parts should also be kept intact in order to preserve the magic. Branding in the first place. So we all know that the creative revolution is here with artificial intelligence. I think, and I believe that it's well established from the previous lesson of the scores that the creative revolution is here. Again, AI up until this point, used to be limited in language models, and now it has also infiltrated the design space, right? So it's also a game over for regarding robotic repetitive tasks in the design world. For the first time in history, creativity itself has become truly accessible to anyone. You no longer need a fancy degree or a huge team, or, again, you literally spend tens of thousands of dollars every single month to hire a huge, again, group of people or expensive software to build something beautiful. Anyone can build something with AI, right, which will look like it has been built by professionals, right? With AI, ideas, are the new currency, right? The new challenge, if you will, is how far you can imagine, right? How big can you think? And again, the people who learn to guide AI with vision and emotion, these are the creators who will shape again this world of design in the next years, right? So, pretty much what I'm saying is that all you need to have is a vision, creativity, and emotion, right? And all of the other boring practical stuff that can be completely outsourced to AI. So what used to happen before AI, right? Let's analyze the old way of branding. So if we just think back, again, a few years ago, we don't need to go back decades ago, branding was super slow, super expensive and intimidating, right? And that's why it was expensive, and that's why it was also slow, right? Because, you know, there wasn't enough competition. So it was cool for marketing and branding teams to be super, super slow, right? It was super expensive because multiple people were engaged in these again, branding strategies and also intimidating because, you know, businesses, especially creative businesses did not know how to brand because information itself wasn't that democratized some years ago. And you can take an example of me. I was ready to pay $10,000 to have, you know, my business rebranded, right? And this wasn't even, like, you know, ten years ago. This happened like two months ago, three months ago, before I created my first Canva AI course and before I understood the power of Canva AI. So again, usually, you need to hire designers. You need to wake weeks and pay thousands if not tens of thousands of dollars all to get a logo, right, that might not even feel like you. So every revision that these people made took more time, more money, and more compromise. So it was a lose lose, but, like, win for, of course, the brand nicknames. So creativity was limited by resources, but not imagination. The bottle neck was on the resources, not on the imagination, right? Because you might have, for example, a big vision. You might have dreams regarding your brand, but you were limited regarding, you know, the resources, but this world is completely, completely, right, for the past. With artificial intelligence, you literally have no barriers regarding these resources we talked about. So pretty much now, a single person, a single creator, can do the work of an entire team. And I saw this awesome social media post, right, the day before, which stated that Introverts back in the day, they were completely screwed because, you know, back in the day, if you didn't have a team, if you didn't have a way to communicate with people and collaborate with people, it was game over for you, right? But introverts nowadays, right, can literally sit in a room by themselves, engage with AI, and make millions, if you will, right? Because it's possible. You can create a whole business. You can create the content for this business. You can create products with AI. You can brand, right? If you're an introvert and you know how to work with AI perfectly, it's game over, right? So in minutes nowadays, going back to again, branding with AI, you can create logos, color palettes and full visual identities for your brands all guided by your taste. The only thing you need to have is creativity. And of course, this is not just a one shot thing. You can keep refining and refining and experimenting pretty much endlessly without fear of wasting time or wasting budget. So again, AI has completely democratized design, giving power back to individuals that have vision. And that's all I'm asking for you to equipped with you when coming to the scores right here, a vision and the ability to elaborate, right, what you want to create to these AI algorithms. So what used to take weeks can now happen between your morning coffee and your next idea, just like that, right? So what is the new role of the creator? Because the shift of bottlenecks, if you will, the removal, the complete removal of the bottle neck on the resources side of things, right, has completely shifted the roles. So AI doesn't make you less creative, right? It just makes you more powerful. And I can back that up. Again, I'm a very creative dude. And many people would say that, you know, when AI came into the creative field like a year ago, creators were alarmed. But nowadays, I can guarantee you that I'm, like, twice or three times more creative than I was, like, a year ago, just because AI has enhanced my creativity rather than, you know, replace it or suppress it. So you are no longer a designer, burned, for example, in details. You are the director of your brand story, right? And that's all you're called to be. AI takes care of the mechanics. You can focus on only emotion, meaning, and message. The true skill nowadays is knowing how to communicate with AI, right, how to turn those ideas of yours into prompts and prompts into art. It is extremely, extremely important for you to understand how to communicate and engage with these AI because, of course, Canada AI has a building language model, right? We engage with AI by prompting AI, by giving a set of directions that the AI will understand, it will recognize, and it will implement. That's why in this course right here, I'm also going to be including a lesson around prompting. It's super important for you can understand how prompt correctly. So this course will teach you how to exactly do that, right? Communicate with AI and gain the exact output that you're looking for, right? So, of course, by engaging with Canada AI, you unlock a completely different level of speed, productivity, consistency, and freedom in the old world, right before AI was, you know, infiltrated this graphic design world, this branding world, maintaining a consistent brand across dozens of designs was almost impossible, right? And across, like, multiple platforms, right? But now these tools ensure that every post every thumbnail. Every presentation feels unified and super professional, and you don't even need to spend, like, mental energy and mental power in order to achieve this, right? This consistency builds trust and trust builds connection. So you finally get to spend your energy on vision, not repetition. So imagine the freedom of literally focusing on only storytelling while AI handles execution. That's the only thing that you're required to do. So this is how the new creative workflow looks like. Right? It's completely changed forever, by the way. Like the creative process is completely changed forever. You, the creator, the only thing you need to do is to imagine, right, to dream. And you are called to dream big, try try to dream like bigger than ever. That's your number one goal, right? After that, it is time to bring these ideas into the real world, and we do this with AI. So AI bring these ideas to life instantly. Now, a huge Lt's say mistake that people do when starting to engage with AI. You know, kind of prematurely, is that they give AI, like the big idea, and they just ask AI to execute it, which I find is wrong after engaging with AI for multiple years until this point, what I love to do when engaging with artificial intelligence is having a huge dream, breaking it down, right into multiple, let's say, actionable steps to achieve this dream. And you can, of course, use AI to break down your let's say vision into smaller actionable goals, and then take each one of these goals and potentially even break this goal down into, let's say, bullet points or steps to achieve this goal, and then ask for AI to do it for if you will, right? So after you generate, it's time to refine. Engaging with AI is exactly that. It's engagement. You don't just give one prompt and then disappear. And if this one, you know, answer that you get from this prompt doesn't work, you disappear. You need to engage with AI. You can just keep on refining and refining and refining until you get the exact output that you wish. So this dance between human right? And AI is where the real magic happens, and this is where your real creative advantage will come from. When you combine emotion with automation, the result isn't mechanical. It's super, super live. And the more you engage with AI, the more you tweak, the more you refine, right, the information that you're given from artificial intelligence, the more special it will become. So let's talk about some myths about AI and creativity before we wrap up with his lessons. So the first one is that AI kills originality. First, I think that we've established until this point that this is completely false. What AI does is that it multiplies your options. So you choose the one that feels most you. That's it. It simply multiplies the options that you have as a creative professional. And the more you engage with AI, the better prompt you give to AI, right? Of course, the more options will be aligned to your vision you will be given, right? The second myth is that AI makes everyone's work look the same. And of course, this is also false, right? It would be true if everyone thinks the same, but we do not think the same. Everyone is super special because we're human beings, right? So the way that we navigate with artificial intelligence and the way that we prompt is completely different. So no, everyone's work doesn't look the same, right? Vision and creativity still wins, right? Let's move to the third myth, which is that AI replaces designers. And that's also kind of wrong. AI replaces inefficiency, not imagination. If a designer is able to produce work that AI is also able to produce, but faster and more accurately, and it can transform the creator's vision, right, and bring the creator's vision into life faster, then AI will not replace him, right? Again, AI replaces inefficiency. I just removes this bottleneck from the resources side and just again, takes it somewhere else. So the truth here is that AI is only as creative as the human using it. And that's just a fact. So what are some real world transformations here that you can expect, right, and are already happening up to this point? The first one is that freelancers freelancers are launching six figure rands entirely build on Canva AI. It is totally possible. I've seen it over and over again, and you will unlock the potential with this, right? Entrepreneurs, they're creating stunning visuals that once required full agencies to be delivered upon. And these agencies are now, you know, out of business, just because you can do this with kind of AI. Students are turning class projects into full blown businesses, right? It's so easy nowadays to pinpoint a small problem, and we're navigating, you know, a bit outside of the concept of this course right here, which is Canada AI for rebranding or branding. But students are literally pinpointing problems that they see in their everyday life in college and university, and now they're turning business to solve these problems just because creating a business, right, and providing value on a mass scale is so accessible now with AI, and you can pack everything into a brand with anda AI so beautifully. So the barrier between, Hey, I have an idea, and I just build it has never been thinner. It's not hype. It's literally happening right now. So what Canva can't replace, right? Canva can replace wonder, passion, purpose, right? It can't feel this stuff. It doesn't have a purpose. This is you. These are human traits. It can't also decide what matters to your audience because it doesn't know your audience. You know your audience the best, right? And if you follow the other course that I have in this profile right here, probably know your audience a bit too well because we've outlined it so many times, and I've highlighted the importance of knowing your target after, knowing the deal persona that you're targeting so well. So the heart of every great brand is human emotion, and that's something that no algorithm can replicate. I needs to remember that. So the world doesn't need more designs. It needs designs that means something, and this right here is your advantage. So what's happening next? The future belongs to those who learn to create with AI and not compete against it, right? And you being here in this course means that you want to learn how to use AI, and you're not just, you know, stuck in this pile of people that go like, mm, AI, um, I don't even want to engage with it. I'm super afraid. So this is good, right? Your ideas will travel faster. They will reach further, and they will impact more people than ever before. So in the next lesson of the scores and do not worry the theoretical lessons are over, we're stepping inside of Canada AI itself. We're going to be exploring Canva AI's tools on real time, all of the different possibilities, all of the different tools that we're going to be engaging with, right? And I'm going to show you how to create and how to turn Canva AI into your creative partner, right? So let's launch Kanda AI and let me show you exactly what I'm talking about. This is going to be so cool, and I'm super excited about this. See you in the next 4. Explore Canva AI’s Core Tools: Welcome to the third lesson of this course. Now, this lesson right here is going to be super practical. We're going to be doing a small overview of Canva AI. We're going to be analyzing the different features of Canva AI. And, of course, in the next lessons to come, we will be engaging with them, but it's super, super important for you to understand this small overview lesson, how to correctly prompt. Right? In this lesson, we're going to be focusing not only in me showing you the different features of Canva AI, which something that you can do by yourself, right by engaging with the software, but we're going to be highlighting the importance of prompting, right, which is inputting the correct information to Canva AI in order to gain the correct output, right? Now, it's super important also before I start with this demonstration before we launch anda AI, it's super important for you to understand that in order to correct promptly, which means to input the correct information to Canva AI, when we're talking about branding, it's super important for us to have at least a broad, let's say, idea of our brand identity already in mind. So in the next doson of the scores, like the next the exact next lesson after this lesson right here, we're going to be creating our brand kit together in Canva AI. And this brand kit is going to be used as part of our prompting when we're asking Canva AI to perform any task. This might sound a bit complicated. Trust me, it will make just perfect sense. Stick with me. There is this lesson right here in this overview, and I'm going to show you just everything on real time. So once you launch Canva, right, this right here is the interface of Canva AI, right? I've moved this page of it, so you can see that you can access Canva AI by clicking on this button right here inside of Canva, right? And this is what you will be looking, right? So what do we see here? We see this again, text box in which, again, it urges you to describe your idea, and it will literally bring it to life, right? And you can, of course, navigate your designs. You can navigate different templates, or you can, again, access Canva AI from here. So by describing your idea, it asks you to pretty much prompt. So you write something here. Again, it has an integrated AI language model. So you write something here, and again, this is your prompt. Now, there are different types of things let's say that you can tweak when you're prompting something into a design AI model like a AI, for example, depending on what we're asking for, we can ask for let's say, design of a social media post, a presentation, a marketing campaign, cards, invitations or an image, right, prompt or a doc prompt or a little code prompt. We can tweak different parameters with our prompt. For example, in the case of an image, usually, the parameters that we can tweak are actually multiple. We can choose the tone of the image. Do you want to be dark? Do you want to be cartoon like? Do you want to be funny? We can change, let's say, the focal length of the lens that was, you know, used to shoot this image if this image would be shot like with a normal camera. For example, I want a close up shot or a mid range shot or a wide angle shot, when you can choose the subject, right? I want, for example, a male, a female to be the subject, a dog to be the subject. You get the point. So there are multiple parameters that we can tweak with our prompting depending on what we're asking for. Now, what I want to conclude here is that CAVA AI due the fact that it's an advanced AI model and it understands the power of prompting, it actually helps you, right? It navigates you when it comes to designing your prompts by asking you some preset questions. For example, if I click on Design for me, this box right here in which I'm going to be writing, again, the prompts, right, becomes super specific and to design, right? So the output that we're going to be getting from this prompt, we're going to be typing here will be design based. I'm going to be engaging with the design model in just a second, but I'm going to show you this. Imagine we didn't have these presets right here, right? And we want to design a logo. I'd be like, I want you, for example, to design a logo for my let's say, coffee shop, right? So we just prompted that we want a logo. But we don't need to write all this because you can just click on Logo, right? Did you get the point? So I just knock and write coffee shop. You see how we save time here? You can literally just type coffee shop and after you've clicked on Logo, because now, kinda A automatically knows that you're referring to a logo. Or, for example, you can click on presentation, right, audience, right? Educational style, playful length. Comprehensive. If we would do this in the prompt like scenario, it would be like, you can also dictate this. And I love to dictate when prompting, right? It would be like, I want you to design an educational based, playful presentation, which will include more than 15 slides. Right? You can see I'm giving context, context, context, context, context to kind of AI. But you don't need to do this, and you don't even need to know that you have to do this like other AI models, simply because you can just choose all of the different prompting presets from here, which is super, super, super, super, super valuable. So now that you understood the power of prompting and how I guess Canva AI can help us. It can assist us with prompting, let's check out the different opportunities that Canva AI gives us. So the first one, and of course, obviously, all of these opportunities are going to be brand aligned, and I'm going to show you how to align them with your brand, right, is the design for feature. And what can we do with a design for feature? We can create social media posts, presentations, marketing campaigns, right? We can create cards, invitations, logos, or even a learning activity. So let's check out social media, for example. You can see that once we click on another box right here, just when we click presentation, for example, and we had audience style and ing you can click on social media and the format is also asked. So for example, do you want a Facebook post to be created? An Instagram post to be created? A YouTube thumbil to be created? So let's say, for example, you want to create a YouTube thumo, right? You can click here. You can say you can describe the YouTube Tumbil. So a man looking at a camera being skeptical for a YouTube video titled my new let's say, camera bag for 2025, you get the point, right? So again, design for me, social media, YouTube, and then we start describing what we want. And, of course, all of these will be brand aligned after we create our branding kit in the next sense of this course, right? You can also do presentations. Again, you can choose the audience, the style, the length of the presentation. I'm going to also be showing you how to do this. Regarding marketing, you can see that we can create business cards. You can create flyers, info graphics, posters, and you need to create these ones usually, and you can just keep editing them, right? We can also edit the creations we're going to be creating with Canva AI, cars mutations, logos and learning activities. So this is a design for me feature in Canva AI. V second and really, really awesome feature of Canva AI is the image generation mode. And you can do this by clicking on creating an image. So now, images will be creating. And the last prom that I gave was dogs having fun. You can see that it created these images of dogs having fun, which are, like, super realistic. And it looks super dope. I just love creating and prompting images with dogs, right? And in the images, you can actually tweak lots of different parameters and lots of different stuff. Right? So you can choose the style, for example. I want this to be a smart image, or I want this to be a minimalistic image, a moody image, a portrait, right? You can change the aspect ratio. For example, 16 by nine is usually the video aspect ratio that you see on YouTube, where you can have like nine by 16, which is vertical video for social media, one by one, which is usually Instagram posts, four by three, which is usually for ads, three by four for Instagram reels or two to one for, like, more cinematic content, right? You get all of these parameters to tweak. Pretty much the style of the images you want to create and the aspect ratio, right? So let's say, for example, that I want a portrait, right? And I want this to be one by one for Instagram. And it's a portrait of a man, like, looking at his phone shocked, right? You give this prompt, you wait a bit, and it will literally create an image of a man looking at his phone jog. And by the way, if you have any spelling mistakes, it's completely cool. Look at this. Like little images of men being shocked, looking at the phone, look kind of creepy with the eyes, but you get the point, right? This was the image generative, let's say, mode of Canva AI. We can also have the doc settings and you can draft lots of different docs. Do me to. Again, this is what we tapped in the previous son of this course in which we talked about, you know, Canva AI, potentially, you know, suppressing creativity of creatives. This is just not the case. You can see that by proposing different types of dogs that you can create, it just gives you it opens, let's say, your mind, and it helps you brainstorm more ways to be creative. For example, now you can draft a dog with AI. You can graft blog posts, summaries, outlines, X, let's say, posts, emails, letters, descriptions, articles, strategies, stories, scripts, pitched, all of these stuff can be drafted with a drafted dog section. And if I asked you, for example, name three docs that you can draft for your business. Without AI, you'd probably be like, I can draft a post for X. I can draft a article. But look at how many actually, you know, suggestions you have with AI. That's the power of, you know, artificial intelligence just broadening your horizons of creativity, right? We're not going to be engaging with the drafted Doc section now because we're going to be doing this while actually, you know, performing branding principles, right? But this was just an example of me to tell you and to help you understand how AI can really, really broaden your creative horizons. Now, the cold for me section is super, super cool. I feel like in the future, when this will evolve a bit more, it will completely, completely change the way that we engage with, you know, developing websites, developing products, developing software. And you can do this, without even needing to know how to code, right? You can literally go to websites. You can code applications. You can code video games, right? Okay? Obviously, like small band with video games, but still, just by describing what you want with AI, and the code for me section will work just wonders with landing pages of potential digital products. So let's say, for example, that you have a digital product and you want to sell under the umbrella of your brand, you know, you can literally create a landing page, and by the way, if you don't know what a landing page is, it's just a web page, right, which, you know, presents your product or presents your service in a better way. You can do this in seconds with kind of AI. So these are all of the different things that you know, for example, some presets that the code for me section has a grocery list builder or an interactive certificate or a biology quiz, right? And it just gives you the prompt right here ready. In our case, we will be coding landing pages for digital products of our brand, which, again, I believe that's going to be super cool and super interesting. And yeah, this is the coding feature. So, so much stuff to do here. Right? And finally, we have to create a video clip feature. Now, the creative video clip feature works wonders. The first time that I engaged with the creative video clip feature, I was, like, insanely impressed. I couldn't believe it. I actually show you the video clip, right? It's probably somewhere here. Is this it? Let me show you. Yep, that's it. I gave a photograph of me to Canva AI, and I asked Canva AI to turn my photograph into a video of me being a superhero. And it gave me this. Look at this. How crazy is this? From a photograph, right? And I also prompted this, right? I want you to create a three render type of video of a human like robot running and hugging a normal male, which will be used to showcase the power of artificial intelligence and how AI can work with human beings and assist them in their work. And give me this. Like, exactly, exactly what I asked for, which is insane. The video again, creation capabilities of Canva AI are completely out of this world, and they can really be used for so many different styles and so many different purposes. Those are the different Again, parameters that you can tweak in the video creation, again, capabilities of Canva AI. You could chose the style. For example, I want a cinematic video or a cyberpunk video, a photo realistic video, an animated video. You can change obviously the aspect ratio, and soon you will be able to create vertical videos, not only horizontal videos, but it's cool, right? You can choose the framing. For example, I want a white shot, a medium range shot, a close up shot, right? You can change all that stuff and the lighting, right? So golden hour lighting, dark lighting, all that stuff. And I'm going to show you the types of videos that you want to be creating when creating a brand or rebranding because these videos will and can also be leveraged on your website, on your landing pages, right, on, let's say, your digital products. So all of these features, my goal for this course right here and for you is to understand not only how to individually use each one of these features because you can check out, for example, the Auto Canva master class that have created, if you want to learn how to, you know, perfect the design for me feature or to create an image for me feature, or the drafted Dog for me feature, what I want you to understand is how you can use, like, all of these features together under the umbrella of your brand. And the best way to do this, right, and pretty much the only way to do this is before engaging with each and every single one of these features by clicking this plus sign right here and insert a file for reference. And once you click on this, you can apply your brand kit, right? And this just adds a layer of your brand in all of your creations. So it's super important in the next ascent of discourse for you to understand how to create your brand kit in Canva, right, which we will be inputting Canva AI to gain the best results out of this branding section with Canva AI, right? So I'm super happy to have here. Let's create our branding kit in the next dozen of the squares. 5. Build Your Brand Kit Step-by-Step: So as mentioned in the previous lesson of the course, in order to be able to correctly engage with Canva AI regarding branding, we need to have a branding kit setup and in place, right? We will be importing this branding kit that we will creating in this lesson right here. In our prompting, so Canva AI knows every time that we give a basic prompt that all of its creations will be under the umbrella of the brand kit that we will have created, which means the colors, which means the tone, which means the logo, right, all of this stuff. So let me show you how to actually access the branding features of Canva, which, of course, will be so useful for us for the next son of discourse. Now, in order to access, again, the branding features of Canva and Cava AI, you click on this button right here, which states brand. So let's click on it. And as you can see, I've already created like a branding kit beforehand, right? This is the branding it for my, let's say, academy. It is the course Christian Academy and I help people create lunch and scale courses and turn their passions into what they love. This right here is my logo, this right here or let's say the colors that I've chosen for my brand, and let me show you how you can do the exact same thing. So we click on this button right here, which says Add new. And once we click on this button, you get to name your brand. So let's say, for example, for the sake of this video, that we're going to be creating a brand around tennis, right? Because what's cooler than tennis? I love tennis, right? So let's say the tennis academy, right, the tennis academy great. Right? So here we are, the Tennis Academy. So the first thing you can do is that you can add a logo here, and we can go ahead and create our logo with Canva AI without having our branding it already done. Or if you already have a logo, you can drag and drop it. Here. Now, shall we first do the logo or do the color palettes? You can see that you can change all of this stuff. You can change the logo, and of course, you can add your logo here. You can add your colors here. You can add different fonts that you like. You can add your round voice. You can add photographs around your brand, graphics around your brand, icons around your brand, charts, right, silver, all of these stuff that we can create around our brand. So I think that we should tackle each and every single one of them, I'm going to show you how to create them with Canva AI, right? So we will be creating all of the data, right, around our branding with Canva AI if you already don't, you know, have them ready. For example, the logos, the colors, the fonts, right, all that stuff, the brand voice, the photos, the graphics we will be creating with Canva AI and GPT, and then we will be using the same, let's say brand identity to input as prompts into Canva AI. So what I want you to do and what I think is the easiest way to approach this is to have one tab open with, again, the branding section of Canva and actually open another window with Canva AI into place, right? So I can have this window here, which is the Tennis Academy, and this window here, which is Canva AI, this window with the brand, this window with Canva AI. So let's start with the logos. And what we're going to do is that we're going to be creating a logo. So, click on the Design for me feature, right? We click on Logo, and let's see. I want you to create a logo around my Dennis school, which is called the Tennis Academy, right? Keep it simple and fun. Right? Just like that. We'll look on input, and let's see what Canva will come up with. I'll see the logos, if you like them, if we don't like them, if we want them tweaked, all that stuff. So it says on it. Give me a moment while I put together some simple and fun logo ideas for the Tennis Academy, which means that it also recognized, right, the fact that the Tennis Academy is the naming. So we got this logo, this logo. I actually like this. This one, I think this is the best logo out of them, right? And I actually like the different colors that it shows, right? We might use this. So let me actually click on, you know, good result. We like this and let's open it. Yeah, this is really good. This is really good. I can click on use Canva Editor if I want to tweak it, you know, furthermore. So an easy way to download it is once you've opened it into the editor, you click on share, right, and download. So we can load, the highest resolution that we want without having a huge file because the logos, in general, don't need to be huge files, and click on Download. And just like that, our logo is being downloaded, and we can go ahead and drag and op whenever you want. Save it because we will be inputting in our logos section. Now, of course, you can spend more time while creating these logos, right I just created them super fast. But let's say, for example, I want you to make the logo more centered around a tennis ball, right? And keep yellow as the primary color, right? So let's see what corrections Canva AI will apply here, right? And I say that the colors are also super aligned with tennis. Those are, like, really representative colors around tennis. So let's see the new logos, they are around tennis balls, and I actually like them. I like this one, right? And I also like this one. But I think that we're going to be using this one, the Tennis Academy. So let's go back here, right? And dragon drop our logo, right, logo that we just created right here. Right? So now you can see that the logo of the Tennis Academy is important. And again, we just created this logo with Canada AI. And what Canva does in the branding section is that it analyzes the logo that we just gave, and it gives us the number the different colors you can use as a color palette for our logos. So, for example, we got this light green. No, this dark green or light blue. None of the go colors. We got yellow, we got white, we got dark blue, and we got, lighter green, which are pretty representative of the logo that we again, added. And, of course, you can add more logos or you can keep these or remove them. Let's click on Keep because these are pretty much like the exact logos that I want. Now, let's check out the fonts. You can have different fonts for the title, the sub title, heading, subheading, the section header. So whenever, you know, anda AI will generate text, for example, around your brand, it will choose these fonts. My favorite font to use, and I probably would also suggest you to use this is the pop ins font, right? Pop ins, in my opinion, just really is great. I absolutely love it. And I just use pop ins for all of these, honestly, because it's just the best logo. In our case, you know, I mean, pop ins is pretty minimalistic. I absolutely love it. If you have a more dynamic brand, you can go with other, let's say, fonts. But in my case, I like 99.9% of the time. When I'm doing branding or rebranding, I go with Poppins just because I absolutely love this logo, right? Now, we have our brand voice. And if you click here, you can see that it gives you some guidelines on how to write your brand voice. So it says, describe your brand's unique personality and how you communicate with your audience. Your voice is an important way to attract people to your brand, create connections, and build trust with them. For example, our voice is confident, casual, and friendly. Now, here's the thing. You can go ahead and start brainstorming how to add a brand voice, right, and you can actually, manually use manual labor of your brain and innate intelligence, if you will, right, in order to write your brand voice. But here's the thing. This right here is something that JA JPT would actually be super good at doing, right? Because we are talking about a language model needed to write a 500, let's say, character description of your brand voice. So what I would suggest you to do is actually open hATGPT, right? Take a screenshot of this part right here, the brand voice. I just took the screenshot, and I'm going to be pasting it, or I'm going to be importing it to GBT. And I'm going to be giving a short description of the brand voice that I want and I always again, dictate when I'm giving prompts GBT. So let me transcribe and dictate this prompt. So I'm trying to brainstorm the brand voice for my new, let's say, business that I'm currently branding, which is called the Tennis Academy. I want you to keep the voice super elegant but still playful, right, to adhere with the culture of tennis. And playful, delightful and try to with your messaging with subconscious messaging that you're passing with your voice to not intimidate people regarding tennis and encourage them that tennis, yes, it is a hard sport, but it's really rewarding to understand how to play, right? And it can really give so much stuff to someone who just wants to engage with a sport and choose tennis, right? So now, I describe the general idea of a brand voice GPT. I also pasted the screenshot so GPT knows exactly what Canva AI is asking for me, right? I click on G and let's see what GPT will come up with. Here's a brand voice description you can enter in your field for the Tennis Academy, elegant, approachable and aspirational while staying true to the spirit of the sport. Our voice is elegant yet approachable, refined, like the sport itself, but never pretentious. We speak with enthusiasm, clarity, and encouragement, making tennis feel inviting and rewarding for everyone. Every message should carry a sense of motion, optimism, and grace. The same energy found in a perfect rally. We celebrate progress over perfection and use language that inspires curiosity, confidence, and joy in learning. Our tone is sophisticated, playful, and uplifting. We don't just teach tennis, we share the art of the game. Absolutely beautiful. Let me copy it and we're pasting it right here. All right? So we exceeded the characters a bit. It's completely cool. I deleted this, and now we click on Save and just like that, we have our brand voice, right? Done. So let's try our brand voice in a design, right? If I click on this, right? I can actually go ahead and yeah, just type a document regarding our brand voice. It's nothing I've never seen this before. Alright, cool. So we can also add photos, right, and graphics regarding our brand. I usually don't do this. But let's say, for example, that we could add, yeah, if you have a photo, for example, of yourself, if you're like the brand identity and the brand subject of the photos, you can also add it. In my case, probably not going to do it, but actually, we can do it for the sake of this demonstration. So if you want to add a photo for your brand, you go to here, Right, you're going to create an image, right? And let's say, for example, I want you to create a cartoon like image of a man being super focused and doing a smash on a tennis championship. Make it super energetic and vibrant, right? Yeah, we can do this, right? And I can also tweak more parameters. For example, style, right? Illustration, right? 16 by nine, let's go. I'm pretty sure that's going to nail it. Like, the photo generation features, the image generation features are so good here. Look at this. I do not like the fact that he's angry, right? So let's just tweak this just a bit. So what I'm doing is that I'm going to be reusing this prompt, right? Like on reuse prompt, make it super energetic and vibrant. And also, 'cause I don't like the fact that these are kind of scary and too intimidating, we can go ahead and type, for example, make him Look proud and happy, right? Just to add a better, let's say, done here 'cause this is, like, too energetic. This is too vibrant. There you go. That's better. It's better. These guys look like they're crazy. We could change it, for example, let's switch it to minimalist, right? Create an image of a man winning Dennis. Championship, right? Even better. Let's hope it doesn't give us those crazy looking dudes 'cause this is just too much. There you go. That's better. Yeah, that's better. So let me open this into the Canva editor, right? And of course, you can tweak the colors to any colors that you want, right? I can do, for example, this, this, right? But I'm actually going to be using this color right here. Share, download, right? I download the best version that we can without having a huge, huge file. And once it's downloaded, right, we can click on here, and we can drag and drop this photograph in the photos section of our brand. And again, this is usually done if you have photos of yourself and you're rebranding yourself. In this case, I'm just doing it for demonstrative purposes. Icons, we do not want to add icons. And again, you can add charts to make, again, your charts on brand and ready to use right from the editor. So if you have a brand that could leverage charts, this is good for you to know. Now, again, the more you engage with this and the more information you give into the branding section of Canva, the better results you're going to be getting with Canva AI. The purpose of this lesson right here was for you to understand the power, first of all, Canva AI by doing this overview, and second of all, how you can engage with the branding elements. So how you can create a small brand like let's say vibe inside of Canva, which we will be using when we will be interacting with Canva AI in the next essence of the scores. So what we're going to be doing in the next lesson is I'm going to be showing you how to create each and every single element of your brand and now that we have our brand identity done and nailed with kind of AI, right? So more information about, again, creating branding elements themselves with kind of AI, which is going to be the most important lesson of the scores in the next lesson of the scores, right? So I'm going to see you 6. Design Engaging Social Media Posts: So ladies and gentlemen, up until this point, we've analyzed what branding is, right, how artificial intelligence can assist in the process of branding. And after completing the theoretical part of the scores right here, we moved into launching Canva and creating our own branding kit, right, to leverage artificial intelligence to create, first of all, our logo, which was imported in our branding kit here in Canva. And then we also used AI to help us brainstorm the tone of our brand. So up until this point of the scores, you should have a circular understanding of the theory of branding and how again, AI can assist us with our journey in branding, and you should also have your branding kit created in Canva. So what is the next step? The next step here is to actually start engaging with Canada AI on all of the different artificial intelligence features, design features in the software with, right? If you will, also having the umbrella of your brand and you're branding it above all of this, right? So what we're going to be doing in this session right here is that we're going to be tackling the first and arguably the most important task of branding, which is creating social media content. And that's exactly what we're going to be doing right now. So let's launch Canva. Let me show you what I'm talking about. Inside of Canva, right here. You can see that we have obviously the design element, the image creation element, the dog element, the code element, and the video clip element. And what we're going to be doing before we even choose any of these, I click on this plus button right here. Which you can see, you can upload different files. You can add stuff from Canva, or you can also apply your brand kit, which by the way, is a completely new feature. So once we click on this, you will see that you will be able to choose your branding it of course. This is my brand, right, the Corson Academy, and this is the Tennis Academy, which the brand that we created in the previous NasonOTscurse. How cool is that? So we can click on the Tennis Academy, and now all of the prompts that we will give will be under the umbrella of the Tennis Academy. So the creations of Canva AI will adhere to the color selection that we chose to the tone that we gave to the Tennis Academy. And again, Canva will also know what we're referring to, our logos, our colors, our tones, our brand in general, which is absolutely super cool because now you don't need to generate something with AI and then start tweaking it and tweaking it and applying, let's say, the branding it by yourself. It is applied automatically. So let's say that I want to start creating social media posts and social media content. What should we do here? We click on Design, social media, and now we also get to choose the format. So we have YouTube cover, Facebook post, Instagram post, Instagram story, Pinterest pin, Twitter post, YouTube banner, and YouTube thumbnail. So let's say for example, that we want to start by creating our YouTube account. We're going to start with YouTube banner, and this is going to be the background, if you will, of our YouTube channel. Now, we could just, you know, add a prompt that could be like, create a YouTube banner for the Dennis Academy, right? But we can also go more specific. For the sake of this demonstration, we're going to keep things super, super simple, and I'm going to dictate this prompt right here. I want you to create a YouTube banner for my educational tennis YouTube channel named the Tennis Academy. So this is embedded and as you can see, I just love dictating proms. It's so easy. I don't like typing down stuff. Always, when I engage with AI, especially the language models, I always dictate the proms. So let's actually click Submit and see what Canva AI will come up with. So what's thinking, as you can see, those are the different variations of the prompt that we gave. So it's design, social media, YouTube banner. So let's see. Hang tight, will get your YouTube banner started, right? Just wait a moment and you can see that it will give us four to five different YouTube banners. So this is the first one, right? The Tennis Academy. You can click on it and make it bigger. Learn, play and improve your game or the second one. Tennis Academy, elevate your game today. The third one, right? Tennis Academy, learn, play Excel. And the fourth one, the Tennis Academy. I absolutely love this one right here, which is centered around this image. It's interesting with all these plants and leaves. But I actually really, really like this one. And if we go back, right, you will see that actually, these are the exact colors that we chose on our branding kit. So it is aligned with our brand, which in my opinion, it's super cool. So again, it is sophisticated, but it is also playful and it adheres to the general tone that we wanted to go with the Tennis Academy, right? And this, again, I feel like it makes perfect sense. Now, if you want to tweak some stuff here, you can click on color, for example, you can choose different colors, right? Of course, you can choose these right here are the brand colors, but you can change the colors to pretty much like whatever you wish, right? But these right here are the brand colors that we chose. And you can go to Canva Editor if you want to further edit this design even more. So again, in the Canva Editor, you can check out this font right here. You can change it. For example, you can remove the and just have Tennis Academy or welcome to the Tennis Academy. You can move stuff here and there. That being said, I feel like, for the sake of this demonstration, this is perfect and potentially me in the CD channel would use this as a banner. So this is how you could create, for example, YouTube banners with Canva AI. Let's try something else. So let's try, for example, do this. Let's try and create an Instagram post. So I want you to create an Instagram post around one on one personal tennis sessions that are offered in my business named the Tennis Academy. So, let's say, for example, that you have, again, your Instagram account and you want to create a post around the fact that you offer one on one services, right, one on one sessions, one oh one tennis coaching sessions. So let's see the Instagram post that will be created. And again, this is super broad, right? We can get way more specific than this, and we can also change the style and the toning. So, for example, personal tennis coaching lessons or personal tennis coaching or element to game day. Again, these are also brand aligned. So, let's say, for example, right, giving and post ready. So we can change these too. Like if you don't want the colors, right? We can have more Instagram post designs. We can add, let's say, a tennis coord background image or with bold color accents. Let's do add a tennis coord background image. Alright, so you can see that A gives us suggestions to just make sure that the outlet we're getting is the optimal and exactly aligned with what we have in mind. And also keep in mind the first prompt that I gave to GPD wasn't that specific. I was very broad. So it makes sense for it to just give us broad results. Again, as we discussed in the prompting, for example, this one is perfect. I love this post right here. I absolutely love this post, right? And you can, of course, tweak it and change it. This is also super, super, super cool, right. And the same, let's say, Instagram post, we can just post photographs if we want, right, which we can create in the image creation section of Kanda AI. So if I go back here and if I click on format, you can see that we can also do Twitter posts, write Instagram stories, and let's also do an Instagram story. So I want you to create an Instagram story around the Tennis Academy, which is my business, announcing the fact that we are open to enrollment and the background would be an cartoon like image of a tennis court. So background would be a carton like image of a tennis court. And by the way, during your prompting, you can see that whenever you do a small spelling mistake or a small grammar mistake, Canva AI just taps in and correct it before you give out the prompt. So let's give this prompt and see if anda AI will actually engage and give us the result we want. Okay, so it says, Hang, what I put together and it's Gram story for the Dennis Academy announcing enrollments are open. So it understood exactly what they're asking for. Let's just see these stories come into life, and you can see like some small snippets. There you go. So it's exactly what we're asked for. Exactly, exactly what we asked for. This, for example, is an awesome Instagram story created just like that. I'm super happy with this result, right? Enrollments now open, joining the fun, and you can, of course, tap in and tweak this. Or this also looks absolutely awesome, right? A cartoon like image of a tennis court. This is also cool. I mean, the net looks kind of weird, actually. But yeah, I actually probably would keep this one. Right? So this is how we can just keep on creating and creating more social media posts. So we want more just for the fun of it. Let's do a YouTube thumbnail. So let's say, for example, that in our YouTube channel, the YouTube channel that we created with the previous banner, we create a YouTube thumbnail. And this YouTube Tumbil would be for a video titled How to improve your forehand, right? So I wanted to create a YouTube thumbnail for my YouTube channel titled The Tennis Academy. Which for a YouTube video that we will be creating around the topic of perfecting your forehand, I want the subject of the thumbnail to be a female tennis player, and I want this to be a cartoon like Tumel. So I went more specific here, as you can see, I gave as much information as I could, right for YouTube video or on the topic of perfecting your forehand. I want the subject to be a female tennis player, and I want this to be a cartoon like thumbnail. Now, keep in mind that if you want to go, like, super, super, super specific with the YouTube thumbnails, you can go ahead and open the image creation section of Canva AI, source the image from then from there, and then just tweak it and add, for example, titles and that stuff. So here, for example, as you can see, well, it give us exactly when we wanted. Isn't this exactly what we asked for? Like master your forehand, forehand tips, right? Tennis Academy. Perfect your forehand technique today or master your forehand today. I really, really like this. And this is exactly what we asked for, right, a cartoon like female player, or we can do this. Actually remove the cartoon like female player, keep it super minimalistic and super professional, and only add minimalistic images of tennis balls in the background. Right? We can completely change, let's say the way that these thumbnails are again, created and rendered just with one small prompt. And this is something that we also discussed in previous of the scores that you don't have to engage just once with this kinda AI. You can actually keep on going with the conversation and tweaking stuff and tweaking stuff until you get the optimal result. And if you're so close and you can't get the optimal result, but just engage with Canva AI, you can go ahead and tap in and open this into the Canva editor and manually change it. But for now, look at this. How easy was this to create perfect your forehand or perfect your forehand. Let's say I like this image right here, but I want to change the positioning of this, right? I can go ahead and use the Canva editor and open it in Canada editor remove. This, for example, if we don't want it, this move it in the center. We can change the effects. We're going to do all sorts of stuff, remove this, right, and potentially also make this. Here, so this is even better, right? You can tweak every single bit of this graphic sign of the Samnium in the Canva editor. So this is how you can create content for social media that will be aligned with your brand. Again, by clicking here, aplank Bankit, clicking on your brand, and then going ahead and sourcing the content. So this was the design feature, social media. Now, let's say, for example, that you want to create some presentations, right, or some documents, right? Or some marketing campaigns, for example, a business card or an infographic or a poster. This is what we're going to be discussing about in the next lesson of the scores. So in this ssament here, we discussed about how to create, again, social media content that is aligned with your brand in Canva AI. And now I think it's time to move to the next lesson in which we are actually going to be creating the content itself and more specifically focusing on written content, again, obviously, under the umbrella of the brand that we created together. So more information about this in the next lesson of the scores. 7. Create Eye-Catching Presentations: Ladies and gentlemen, now that we know how to create, right, social media posts with Canva AI under the umbrella of our brand, it is time to move into the creation of a content itself, and the first pillar that we're going to be tackling is the presentation creation. Now, a business obviously has slides, has presentations for multiple different reasons, right? And these presentations can be branded or rebranded, if you will, according to your brand. Let me show you how to do this with Canva AI. In order to access the feature, you click again on Design presentation, and now we get to further tweak the audience, the style, and the length of the presentation itself. So let's say for the case of this demonstration for the sake of this demonstration right here that we want to create, let's say, a casual professional or education. Let's do a casual, so informal and relaxed presentation. Now we can choose the style. It's either minimalist, playful, organic, geometric, modular, elegant, or digital. Let's do minimalist and the length. So let's keep it, for example, short and sharp, right? So let's see today that this presentation is a presentation around the different let's say, services that the Tennis Academy offers, right? So I want you to create a presentation around the different services that my business, the Tennis Academy offers. These services include personal coaching, cohort coaching. And gym training sessions for tennis athletes. Alright, so cohort coaching, there you go, cohort coaching. Let's just call this group coaching. Group coaching, right? And all the images used in the presentation have to be mean mollistic and look realistic, right? So let's see. Actually, I'm genuinely curious to see how well Canva AI will perform here. So it says, Oh, here it is. Just like that, it's being created. So introduction to the Tennis Academy, it's showing us our slides, overview of the academy, right, and its mission, right? These are the ideas. So we're going to have a brief welcoming introduction to the academy, right? Mentioned the YouTube channel presence, highlight the academy goal, set the tone for casual friendly presentation. And then we're going to talk about the personal coaching services. Again, so one on one tailor coaching service, right, the group coaching services, the gym training sessions for tennis athletes and the conclusion and enrollment initiation. Now, as you can see, it gives us a small preview of what is going to be happening in every single one of these slides. So we have slide one, slide two, slide three, slide four, slide five, right? And if you click on this, you can actually choose what will be described, the idea of what will be described in each and every single one of these slides, right? So this, again, is not the final wording, but it will give us an idea. So it just helps you guide AI where you want with this whole thing. You can change, right, the positioning of those slides. But for the sake of thismzation, let's say that this is good and it's good. It qualifies to be generated. So let's click on Generate Design and see what again, after giving this outline what will be created with Canva AI. I feel like it's super cool that it actually asks you to review the outline, right, and make sure that it qualifies to be created. So give me a moment while I put your minimalist presentation together here, and let's just see different presentations. By the way, it's going to give us five or four different styles of presentations, and all of these are tweakable and are presentations that we can go ahead and actually further edit. Right. So have these presentations. They are brand aligned. They follow, again, the colors of our brand. And by hovering our mouse above these presentations, you can see that the slides just move so we can actually preview them. So let's check out this presentation right here. Okay. Super basic. Not enough information in my opinion, just has the titles, so let's move to the next one. Dennis Academy, elevate your game. Coaching, right? Growth. Gym training, right? Very straightforward. And again, we asked for five slides. So that's it. This is an awesome presentation, in my opinion. I absolutely love this presentation right here. Super short, super minimalistic, with realistic images, exactly what we asked for, right? So let's say this one, last one. Oh, wow, this is actually even better. Wow. I feel like this is the best one, right? And you can click on it. You can open it here to see more stuff about this so personal coaching for your success. Experience one on one coaching tailored to your unique skills and goals, providing personalized feedback and flexible scheduling to help you sharpen your technique and elevate your game, right? Group coaching. And again, an image of group coaching, but this girl is holding the rackets. How fun is that? Right? Zoom training for optimal performance, and then enroll now button. I really like this presentation right here, right? And again, if you don't like something, you can just keep tweaking and tweaking and changing stuff. So let's say for example, this was one presentation, but there are actually multiple different right, types of presentations that you can create. So, let's say, for example, again, I want to apply the branding kit and apply the Tennis Academy. Let's say that I want to create another presentation, and I want this to be a super educational presentation, right? And I want to keep it, let's say, again, minimalistic. The length should be balanced around forehands and forehand techniques. So I want you to create a presentation that will be given as a bonus to people who enrolled to the tennis academy. This presentation will be around forehand and backhand, right? I want you to analyze what makes a forehand good, what makes a backhand good, historic figures in the field of tennis that had spectacular back hands and why and include a final segment urging people to contact the Tennis Academy if they want to learn more about forehands and backhands. So let's actually see, right? This is very, very specific, right? This is a very specific prompt, right? Let me build. Right. Right? And let's just shoot it. So again, this is a more in depth, educational, minimalistic, but still balanced type of presentation that we're asking here. So the slides that we're getting are, first of all, an overview, an introductory slide and an overview. Then what makes an effective forehand, right? Historic figures with exceptional forehands, Benefit of mastering forehand and backhand techniques, conclusion and called to ctat the Corson Academy. So there you go. And it actually gives us, right? Gives us profiles of historic tennis players, right? Roger Fetter, in he in Stan Vabrnka, right? So let's actually generate this design, and let's see how this goes. I'm actually super curious to see if it will source actual images of Roger Feder and professional tennis athletes. I feel like it won't due to copyright issues. Then again, let's just stick and see. But this is just an example of how you can create a more, let's say, in depth presentation with Canva AI on a super specific topic, by the way, like, different historic features that had the best forehands and best backhands it's super specific. Now, if I were you and if I would create more elaborate presentations with Canva AI, more in depth presentations with Canva AI, what I would do is that I would use Canva AI, right, to create, you know, these presentations that are brand aligned because as you can see, these look good. These are, you know, brand aligned with the Tennis Academy. And if I feel like the information inside of them is inadequate, for example, what I would do is that I would tap in and add them to the editor section and I would just manually jump in and tweak, you know, a few details before having the presentation loans. But I love this, for example, let's see the others. This is also very cool and minimalistic, just by hovering about it I see too much text. I don't like it, right? So let's click on this one. You can see that this is how this presentation would look like, Mastering forehand and backhand techniques. Welcome Tennis Academy, right? Next slide. Effective forehand techniques. Grip stance, swing path, follow through. These are actually legit. Mastering the forehand, power and control. So the power element, the control aspect, right? The forehand techniques. So cool overcoming backhand challenges, right? Wow. Oh, wow. There you go. This actually went to roger Feder, right? Feder is backhand. It's actually a forehand, though. But still, wow, analyzes the technique and everything. So cool. And it also has this contact button, right, this contact page to conduct a Tennis Academy. I love it. I love it. And I feel like this was actually super informational and super cool. Now, there are multiple other features that you can check in the design feature, right? You can do marketing, right? And, for example, create business cards, flyers, infographic, posters. Don't want to bore you with all of these because I feel like, you know, the format that we're using when generating content remains the same, right, in the design feature, regardless of if we're creating a social media post or presentation, it really comes down to you actually knowing what to ask and actually going ahead and prompting it. That being said, for the sake of this demonstration right here, just because we are branding, right? And sure, a part of a brand is a business card. Let's actually go ahead and create a business card, right? So I want you to create a business card for my business, which is the Tennis Academy. In the Tennis Academy, we offer one on one tennis coaching. We also offer group tennis coaching, and we have a gym coach available and a gym for people to work out. So let's see. Tennis Academy, Tennis Academy on coaching, we also have a group tennis coaching, gym coach available for a gym to work out. I think that I might have given too much information, right, for a business card. And I hope it doesn't include all of this in the business card. That being said, I kind of prompted it to do so. Anyways, we'll see how that goes. So it says Hank tight while I work on some business card options for the tennis. Academy. So let's just see how it goes. Wow. Tennis Academy. Perfect your game. Page one, page two. That's it, right? It just gives us also some names if we want to contact people for Tennis Academy, right? Alex Johnson, for example, tennis coach, join us. This is a good card. This right here is a good card. Let me tweak some stuff. So I want you to add cartoon figures of tennis balls in each card, right? Tennis balls of each card. So let's click on shoot, and let's just see the new cards created. The thing I'll add two tennis balls to each business card design. I'll do a math to match your request, but the edits might not be super detailed. Alright, so let's see, right? We see some doubts here. Alright, so I don't see any Dennis Balls, unfortunately, unless it's on the back side, no. Unfortunately, it couldn't keep things brand aligned and also at Dennis Balls. I mean, this qualifies as Dennis Ball. But still, right? I feel like this right here is an awesome example of a business card. Actually really like it. And yeah, this pretty much concludes the design feature, right? And this lesson pretty much also concludes the tutorial around the design feature of Canva AI for your branding. Now let's move to arguably the coolest feature of Canada AI, which is the image generation feature. How can you use an image for branding, right? What are the different applications of custom created images with AI for your brand? Right? We're gonna be solving these mysteries in the next lesson of the squares. 8. Generate AI-Powered Brand Images: This achievement here, we're going to be discussing about the image generation features of Canva AI. Now, before we actually go ahead and engage with Canva AI, and I'm going to show you how to tweak the different parameters and the prompting principles to gain the optimal result. Let's talk about why would you actually want to generate an image with Canva AI? Why not, for example, just generate an Instagram post from the design feature and actually tap in the image creation features of Canva AI and go ahead and create an image. The reason why you want to create images in Canva AI is pretty much due to the fact that you can actually dive deep and change so many different image principles, right? We can change. The tone of the image. We can change the aspect ratio. We can change if you want this image to be punched in or filmed with a wide angle lens or an ultra wide lens, right? You can choose if you want this to be realistic, right, cinematic, cartoon like. You can choos the background. So you can tweak so many more parameters, due to the fact that you're using all of the computing power of the AI, right, just for the sake of producing this image. Now, as a brand, let's talk about why would you need images? The first one is, of course, for social media posts, right? You want to post images on Instagram, right, on Twitter, on Facebook. The second reason why you would want to have high quality images generated is if you want to use one of these images or at least parts of these images for your YouTube familes, right? So you can also use these images for YouTube familes. But the third and most important, in my opinion, reason why you want to be able to generate high quality super precise images is to use them at your website, right at your landing page, for your website, and for your landing page, right? These are the three different scenarios that we're going to be taking in this lesson right here. I'm going to show you how to create all of these three different scenarios. Again, there is a separate landing page creation feature in Canva AI, which will source also images, right? And there is a separate YouTube thumil creation feature in Canva AI as I showed you, but right, you actually taking the time and sourcing the images manually, right? With artificial intelligence. But you get the point, right? Sourcing these images, custom sourcing these images will just add another layer of customization to your brand, and in my opinion, it's super important to do that. So in add introduction, let's actually check out Canva AI image generation principles. So we here in Canva AI, and I'm going to click on image. So once you click an image, you can see that this was the previous images that we generated when we were talking about, like, the general overview of Canva AI. I'll say it on the plus sign, right? And as you can see, we can actually not brand images, right? This time, simply due to the fact that there is no branding to go on images, like what, at our logos and stuff, we can't do this, right? But let's say, for example, that I want to create a banner for my website, right, for the landing page, right? So I want, like a background for my website. I could go on style, right, and choose each of these styles. So what do you want? Want fashion minimalist, moody portrait, sketch, color, stock, illustration. So let's do, for example, a let's say, let's do an illustration. I want an illustration, right? I'm going to choose the aspect ratio of two by one, right? So it's ultra wide, and let's actually prompt this. So I want you to create an image of a tennis player playing tennis on a grass court, which will be used as a background on my website. So keep it pretty minimalistic. That's pretty much it. Alright? So in this first case, again, we're creating an image for our website, right? So this will be used for our website. Let's see the images that will be created, and if we don't like them, we can just keep sourcing more and more images. But, like, these are actually really, really good images. We don't write this because this is not an image. This is more of a graphic design. But look at this, for example, or this. This one is an awesome image just created. The only problem is that the tennis ball is, like, kind of outside of the racket, right? So she probably missed this shot. But still, super good. I would definitely use this image right here, right? Let's say, for example, that again, you want to advertise the gym features of, let's say, your tennis word, right? You can go on say cinematic concept, right? We can go on one by one, and we can type here. I want you to generate an image of a tennis player working out in the gym for my business Website. Just like that, right? Let's click on Submit. Just wait a moment and see what are we gonna get? There you go. This is good. This is good, for example. This is also super, super good, right? I really like these images right here. So this good, this good. I don't know why you would need a racket exactly in a gym, but these two, I absolutely super love. So this is a cinematic concept. We can keep the same cinematic concept and recreate the background of our landing page. So let's just go ahead here and say, I want you to create an image of a tennis player and actually portrait of a tennis player looking directly to the camera and seeing like being confident, which will be used in my landing page. Alright, so let's delete this see here being confident, right? Maybe also we don't need this, right? Cinematic concept two by one, let's go. So let's see let's see what we got. Tennis player being confident. Now, that's also good. I mean, it's probably too dramatic. But still, I like this, right? Now, let's say, for example, that you want to create an image for you to source for your YouTube thumbnail, right? So you don't want to create a YouTube thumbnail that's text based. You want to create a YouTube thumbnail around an image. And this, by the way, could also act as YouTube thumbnails. Imagine this being a YouTube thumb, for example, this close up shot of this person and the title being the biggest mistake that tennis players do. So again, it raises a question, and this thumbnail intrigues people to click, right? So let's say, for example, that I want to source a specific element for my YouTube thumbnail. Let's say that the element that I want to source is a tennis player serving. So I would click here and I would just dictate, I want you to generate an image of a tennis player serving in front of a huge crowd. Let's see what will be generated here. So this might take a moment. Again, there you go. There you go. This is what I want. Awesome for this one. We just keep on creating and creating more and more images. I mean, this hand is definitely this is not a serve. This is not a serve. But this image is actually really good. I really, really like this image right here, right? And, yeah, so this could be used as a YouTube thumbnail, right? We could download this image and add it to Canva and start tweaking it as GTube thumbnail. So this is how you can source, again, images for YouTube. And you can also do the same thing for Instagram posts. So, let's say, for example, you want to do an Instagram post announcing the new, let's say, what we can announce new one on one sessions that are available, right? You can go to cinematic. You can click on one by one, which is the aspect ratio of Instagram. Again, 60 by 90 is usually landscape photographs. Nine by 16 or Instagram stories one by one or Instagram posts, four by three are usually ads, three by four are, again, Facebook posts, I think, and two by one is backgrounds, that type of stuff. So we do one by one, which is, again, the Instagram post, and I want you to create an image of a one on one Dennis coaching session going on with kids. Right? So super straightforward. Let's see what will be created here. So wait for a moment. There you go. Perfect. So this would be an awesome image, like, right? This would be an awesome image for Instagram to advertise your one on one coaching services or this even better. Keep it more personal. Like, I really, really like these. This, I mean, I guess it's too dramatic dance court is closed, right? Or this one, right? This is also really good. I really like this, right? I like the BOCA, all that stuff. Amazing. So these are these were the image creation, again, features of Canva AI. Now, again, images can be sourced for multiple reasons, and we use Canva AI to source images again, to use in other elements of our brand. This could be social media post. This could be YouTube. Again, family also, it could be YouTube background, right? This could be for your landing page itself. So these are all of the different reasons why you would want actually go ahead and manually source another image with Canva AI. So that'll be done with the image generation section. It's time to put everything into place and actually try to code our own website, right, our own landing page with, again, Canva AI, of course, around our brand. It's going to be super cool. We're going to be talking about this in the next session of the square. 9. Design a Branded Website in Canva: So the core of each brand is obviously a safe place on the Internet. And this safe place in our case, is going to be our website. Now, I'm not going to tell you that with Canada AI, you can create a full working complex website because at the end of the day, Canada Design is a visual suite. It is a design tool, right? It is not a complete replacement for a full development team. That being said, you can definitely create very cool looking landing pages with Canada AI. And what a landing page pretty much is is the only type of web destination that modern businesses need. If you think about it, a modern business doesn't need a super complex and cool looking, crazy website with all these buttons and all these about sections and stuff. All you need, pretty much, it's just a page. Describing what you're offering, how you deliver it, right, and potentially also an opt in section in which people can give you their emails, right, for you to reach out to them. And this is exactly what you can create with Canva AI. Now, the purpose of this session right here is to connect all of the different dots together, because if you think about it, we created the social media posts. We created the presentations, right? Everything is brand aligned, and now it is time to put everything under the umbrella, if you will, of this one destination that every single customer that find out about you from your, again, organic content duper that we created with Canva AI right? We'll land upon. And this will be your landing page. So let's launch Canva AI, and let me show you how to actually create, right, custom coded, if you will, landing pages. So the first thing we're going to do is that we're going to click on code, right? It's super interesting, by the way, the feature of Canva AI. Those are some different examples of things that you can code. It's not just websites that you can code. So, for example, you can code a digital birthday card that explodes confei or a simple countdown timer or a fun memory matching game. Or an interactive pricing calculator that I can share with my clients, right? So let's actually go ahead and start describing what we want to code. And we can also minimize options by here or here or maximize options. So let me actually click and start dictating this prompt. And by the way, in this case, I want to give more information on Canva AI. So this is going to be a bit of a longer prompt. So take an example of how you can prompt for this coding feature of Canva AI. I want you to create a landing page for my business, which is called the Tennis Academy. Now, the Tennis Academy in this landing page, will include the three different types of services that we offer, and this is one on one coaching, group coaching, and personalized tennis fitness sessions. In this landing page, I also want you to have an interactive pricing calculator. Which helps clients calculate the cost of our services. One on one tennis coaching is priced at $100 an hour. Group tennis coaching is priced at $30 an hour, and the fitness sessions are priced at $30 an hour. If they want, people can also have a monthly subscription to our services, which will cost 300 bucks per month. At the bottom side of the landing page, I want you to have an opt in section where people can get in contact with us and give us their email to opt in for each and every single one of these services. So either opt in for one on one coaching, opt in for group coaching, or opt in for our business sessions. Keep the colors matching the tennis vibe and also add cool and minimalistic graphics and illustrations. Now, this was a way, way, way bigger prompt. And you can see that there at the end, I gave some information regarding, you know, branding because I wasn't actually able to import our brand identity, right, or brand kit for reference, just because it's not available, right, in this code for me feature. So let's actually submit it and see the lines of code being generated as we talk, right, on real time. So it says, I'll create a professional Tennis Academy landing Bags with all the services and interactive pricing oculator and contact forms with a fresh tennis inspired design, right? So we just wait all the lines to be completed, and I'll come back when the landing page is done. So it looks like Landing page is created, and I'm actually super excited to check it out. So it says perfect. I've created a comprehensive Tennis Academy landing page with all your requested features. The page includes your three services with clear pricing and interactive calculator that works with both hourly and monthly options and separate contact forms for each service. The design uses tennis inspired green colors with clean graphics and a professional layout that works great on all devices, right? Try using the pricing calculator to see how costs change between services and payment goods. Right here is the landing page. And honestly, it looks dope. It looks perfect every time that I develop every time that I develop a website with Canada AI I'm super, super amazed, right? You can check out the code here, by the way. You can copy the code if you want to outsource it to someone else. You can click on Using Design, right, and then click on website to actually open a YouTab and have it right here. So if you can double click to interact with this, right, you can animate this change of position and everything. But what we want to do is actually click on published website. Right? And once we publish website, publish, just like that. It's preparing our design. And now our website is, like, almost published, which is absolutely insane to even think about that. Just like that, check this out. You website, it opens in a you tab. And just like that, boom, this is the website that we just created, and we're viewing. We created this in literal seconds, right? Explore our services. It goes down to one on one Coaching, group coaching, tennis fitness, right? Exactly what we described 100 bucks an hour, 30 bucks an hour, 30 bucks an hour, right? Personalized training plan. I also creating content, right? Individual attention, technique refinement, right group coaching, small group sessions, social learning environment, competitive drills, cost effective training, then the pricing allaor. So let's say we want, for example, group coaching, number of hours, let's say we want 6 hours, right? And the total will be 180 euros. We can do a monthly subscription, right? Or pay per session. How cool is that, or number of hours? Let's say 100 hours. Right? $30,000. Get start the day, right? You can inquire for one on one coaching. You can inquire for group coaching or you can inquire for tennis fitness. Start training, fill these fields, right? You check. Are you a beginner intermediate or advanced. How cool is that? And we just literally go it in seconds. It blows my mind what we can do with this software. It really blows my mind, right? And this is just the beginning. If you want, you can change the colors. You can remove stuff, you can add more stuff. But I think this is like the most straightforward way to create a super, super basic landing page that works, converts, and also looks good. Because if you see, you know, all of the colors, the letters, the fonts, right? Everything is in harmony, right? And it actually fits the vibe that we wanted to go with. We nailed it in the first go, which is it's insane. I'm super, super intrigued by this. And, of course, we can keep on creating more stuff. For example, you can gold interactive. Let's do an interactive certificate, right? So let's see, check this out. So I want you to code an interactive certificate that will be awarded to people who undergo the tennis academy and complete more than 100 hours of one on one tennis coaching. The award will be the certificate will be called the Golden Racket Award. Yeah, that's pretty much it. The Golden Racket award. So, let's see, like what we'll do regarding certificates, because again, you can pretty much custom code anything you want to. I gave you the example of landing page because, yes, it's easy to create landing pages. That being said, let's just see how it performs with interactive certificates, and let's see how interactive this certificate can be. I know that we're deviating a bit from the branding element, but I'm just, like, super curious to see how this certificate will look like. So, certificate is done, and here it is. The Golden Racket Award, enter recipient's name. Let's go Lambs, right? You can print certificate, reset form, or field sample. So cool. Do Lamb's print certificate. And yeah, like that, you can start generating these certificates. So cool. There you go. Ours completed 125. You can change this. You can change this the date, the s completed, the name. That's an interactive certificate right there. So, cool stuff. And this concludes our lesson regarding, again, creating a landing page around your brand. Now, for the sake of this course right here, I cannot let you go without mentioning the crazy, the crazy video creation capabilities of Canva AI. Kanva AI really offers the craziest, I think, AI video creation mode that I've ever seen any AI do, right? And in the next lesson, I'm going to show you four ways to utilize this AI video for your brand, right? So, more information about this in the next and final lesson of the sqores. 10. Produce Branded Videos with Canva AI: So welcome to the final Installment of Squares, in which we're going to be discussing about video generation according to your brand with Canada AI. Now, why would you want a custom video generated for your brand, right, when we have so much stock footage that you can download and source and use for your videos? Well, the reason why we want to generate custom video, first of all, in Canada AI is due to the fact that in my opinion, Canva AI has the best video generation features out there currently in all Artificial intelligence software. Like, I've never seen such spectacular results coming out from prompting for such a low price. I feel like it's absolutely incredible, right? And we're going to be using it if we want something super, super specific. We want a super specific video element that we couldn't potentially source in stock footage. For example, if we have an image and we want to turn this image of this specific person into a video, right? So let's say, for example, we have a video an image of myself, right? And I want to turn this image of myself into a video. I can't source this with stock content, if you will. So this is when I would use Canva AI, or I want something super, super specific. Like, for example, a close up shot of a tennis ball being hit by a tennis racket in, like, super slow motion. This could be potentially something that I couldn't source from stock footage. Now, in general, of course, you know that video plays a huge role in branding and a brand identity. You can use video, in general, right? For social media posts, you can use a video as a value sales letter on your website. You can use, of course, video as organic content magnets to bring traffic and customers to your products. So, of course, there's huge usage of video. And today is more on business, and today is modern branding. But again, in this lastonare we're going to be discussing about video in Canva AI. So enough of this introduction, let's launch Canva AI Video generation features, right? And let me show you all of the different prompting and all of the different features that you can tweak inside of Canva AI to make the most out of your video. So we're here right in Canada AI. And once we select, again, video clip, right, you can see that we change all of these parameters right here, and it really makes you feel like you are a director. So the first parameter that we can tweak is the style itself. We have all of these different video styles to choose from. We can have a cinematic video, a photo realistic video, which is a bit more realistic than the cinematic one, a three D render, which will make Again, everything looks kind of animated, but still realistic. Then we have animated. We got cartoon videos, like straight up cartoon generation. We can create vintage film videos, VHS style videos, black and white, cyberpunk and surreal or dream like videos. And those are just some styles that are preset and anda AI just proposes for you to check out and potentially prompt for your video. Then we're going to move with the aspect ratio, which at this point in Canva AI, it's only 16 by nine, which means that you can only create horizontal video, not vertical video, right? But vertical video nine by 16 is coming soon. So very soon you will also be able to create vertical video for social media, short form content. Like this is mostly long term content videos that you can create. Regarding audio, you can choose if you want no audio or if you want, like AI generated audio to also accompany your video. Right? And then we move into framing. And you can see that we also have all of these different examples of framing that we can ask. And again, usually, you should be able to prompt AI by yourself regarding framing, right? But if you forget about it, those are the different shots you can choose from. So for example, you can choose a wide angle shot or a medium range shot or a close up shot, right? And over the shoulder shot, a point of view shot, a top down shot. So you can really, really tweak all of these different elements. Regarding how your video will look like. So combine, for example, style, the ratio, audio framing. And finally, we also have lighting. So regarding lighting, you can choose soft lighting, hard lighting, dark lighting, golden hour lighting, night or cool lighting. Now, before we move into the demonstration and we create a video for our brand, right, let's see the different types of videos that you can actually create with kind of AI. So the first example, for example, is viral videos. You can go ahead and generate Brol videos, and what Viral videos are are pretty much videos that accompany the Arol which is the main, let's say, person talking into a video. So, let's say, for example, in this course lesson right here is the ARL, me, I'm talking to you guys. And we could have viral, which pretty much are videos of what I describe also playing in the background, right? On top of that, you can create intro clips for meditation apps. So let's say that your brand is around meditation, you're trying to create a meditation app. This could be an intro clip. Or you can create an aesthetic, happy birthday video, right? Or let's say you have a cocktail bar, right? You can create a promo shot for a cocktail bar, just like that. Look at this scenic viral of a sunset glow over a misty glacial lake. Or a cinematic video of an ethereal glass feather, or, again, an animated loading scene of a cant. You can create so many different things, and it's good for you to check these out. So again, you broaden your creativity horizons and you see what is possible with Canada A, look at this. A cinemagraph for a music video. How cool is that? Or a closing scene for a nature documentary. You know, you can literally create anything you want, right? So let's be super careful. And let's create a test scenario of a video that we would like to create here. Now, again, our brand is the Tennis Academy. Everything is around tennis, and there are multiple different reasons why we would want to have videos in our brand. In our case, what I would probably like to do is, let's say that I want to create a loading scene, right, for my website, which is an animated tennis ball just spinning around, right? And this will be the loading scene. So let's try to do this. We're doing video clip style. We can do probably animated yeah. Let's do animated, right? 16 by nine is the ratio that we're going to be going with. No audio regarding framing, let's do a medium shot. Lighting. We can do soft lighting, right? And let's describe our idea. I want you to create an animated loading scene of a tennis ball spinning around itself. Alright, then this is, again, a super, super basic example of the video creation capabilities of Canva AI. So let's give this prompt to Canva AI and see how successful it will be. Now, I could have described more. I could have given, like, more information to Canva AI around this. So check this out. The video is now ready, and let's just hover our mouse above it to see how it looks, right? That's it. I mean, I said spinning around itself. So it's not exactly around. It's just moving from one place to another, but Looks good. It is an animated video of a tennis ball like spinning. Let's try one more. Let's try one more. So let's do, right? Let's do let's do a cinematic, for example, video. Let's do it 60 M nine. No audio, right? And we're going to add also, like, a random kit, right? No audio framing. Let's do a top down shot, lighting. I want dark lighting. And let's go. I want you to create a realistic cinematic video of a professional tennis player exhaustively training in the gym of the Dennis Academy, which is a facility made to train the best tennis players across the world. Again, this is a bit more specific, and we also added, like, the Dennis Academy for reference. Let's see if it can create this video that we asked right here. And look at this. The video is now ready. So let's go ahead and see it. And. Okay, so it looks like he's just exhausted as he's training. He, he looks super, super exhausted. Hey, but check this out. The colors are actually aligned with our brand. I just realized this, right? We got yellow, we go green, we got blue. Whoa. That's super interesting. Well, this wasn't exactly like, I wasn't I meant exhaustively training, like, being, like, super into it. Let's let's actually try to prompt it again. So, no, I want him to look energized and super ut about it. Not exhausted. And I'm not sure if I prompted if I wrote exhaust correctly here. Let's actually go ahead and tweak it a bit, right? So again, I want him to look energized and super pumped about it, not exhausted. But, I mean, this is what we asked for. It has it's cinematic, no audio. It's not exactly a top down shot, but it has dark lighting. And again, this video was generated in less than 2 minutes. It actually took less than 1 minute then I trimmed out. In the last you saw. So let's actually give it a moment and see this new energized and super pumped version of this video come into life. There go. So this is the new video. It gave us a new avatar. So let's see it. I mean, look at it. Cool. It says Academy here. He's energized, kind of working out on with weird movements. I mean, it is what I asked for. So there you go. Yeah, and there's a cap on how many videos you can create, depending on the plans you have. My plan allows me to create up to five videos a month, and I've already been testing these. So yeah, those are pretty much like the different types of videos that you can create with kind of AI. And I feel like there are so many different types of ways again to leverage a video in your creative business. Like, 90% of the cases, you can find the video you want, and you can source it as stock footage. That being said, and the small 10% that you actually need, you know, to generate your video manually with AI, NVI is here, and it can definitely assist you with that, right? So, thank you very much for being here, right, thank you for concluding this course. I'm going to see you in the thank you message again of this course right here. 11. Thank You & Final Thoughts: Congratulations for making it up until the end of the squares. You belong in a very small percentage of people who again, didn't only show up for the first lessons, but completed the whole course, and I'm super, super proud to have you here. Now, if you enjoyed this branding course around Canva AI, I'm pretty sure that you will find multiple other courses on my profile around online business, offer creation, product creation, and marketing with artificial intelligence. And I would love to have you there, right? So thank you so much for being here. Make sure to submit your class project. And again, the class project description below the speed rate here, and I'm going to see you in the next course that I create.