Brand Name Mastery™ - Learn how to Create Memorable & Catchy Brand Names | Scott Adam Lancaster | Skillshare
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Brand Name Mastery™ - Learn how to Create Memorable & Catchy Brand Names

teacher avatar Scott Adam Lancaster, Branding Expert, Fiverr Pro & Coach

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Let's Find The Perfect Brand Name

      1:58

    • 2.

      Six Boxes Every Great Brand Name Ticks

      1:23

    • 3.

      The 3 Types of Brand Names

      2:56

    • 4.

      How to Create Super Memorable Brand Names

      2:25

    • 5.

      Common Naming Mistakes

      2:14

    • 6.

      The Brand Naming Mindset

      1:35

    • 7.

      Step One - Finding Core Ideas

      3:36

    • 8.

      Step Two - Confirming Name DNA

      5:13

    • 9.

      Step Three - Brand Name Creation

      5:18

    • 10.

      Work with me - Naming a Landscaping Brand - Bonus Lessons

      33:28

    • 11.

      Creating Amazing Names Using Chat GPT

      3:22

    • 12.

      Creating Names That Rank #1 On Google

      1:36

    • 13.

      How To Do Worldwide Trademark Checks

      1:45

    • 14.

      Get a DOT-COM Domain for any Brand Name

      1:55

    • 15.

      Setting Up Branded Emails

      4:25

    • 16.

      Getting Social Media Handles

      0:52

    • 17.

      Brand Naming Project Time

      1:35

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About This Class

How do you find the perfect brand name for your business?

Well what if I told you this is actually super easy.

And all we need is some simple science...

     

There are lots of highly memorable brand names out there, if you know how to find them. 

And I'm sure you know finding a name people can easily remember is super important. 

Scott Lancaster and his team at Clementine House Branding Agency have helped thousands of brands find the perfect strategic brand name.

But now he's sharing his unique process with the world, to help others follow his approach and find brand naming success.

A decade of expertise all perfectly crafted into a concise course which guides you through the entire process.

  

But what makes The Brand Name Creation Masterclass special?

  • Science - We don't just cover the basics. You'll learn the neurological reasons why some names are better than others.

  • Entraining - We believe learning should be fun. So our courses at Lancaster Academy of Design & Brand are created to keep you engaged.

  • Actionable Frameworks - The frameworks and methods in this course have been proven to work over the past decade.

  • Step-By-Step - We're crafted a step-by-step guide to allow anyone, with any level of experience, to craft worldclass brand names.

  • Support - If you need any additional help along the way, we're here to assist and support you.

  

Who this course is for:

  • Entrepreneurs wanting to find a great name for their start up.

  • Business owners renaming their business.

  • People wanting to learn how to name brands and sell it as a service.

_____

Improve your Brand's Website with HotJar: https://www.hotjar.com/

Build A Fully-Branded Website with Webflow: https://webflow.com/

Meet Your Teacher

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Scott Adam Lancaster

Branding Expert, Fiverr Pro & Coach

Teacher

Our mission is simple.

To make world-class design & brand education accessible to everyone.

All revenue made from our courses will be reinvested into creating new educational content, courses & resources to help you.

Any questions should be sent to admin@laodab.com



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Level: Beginner

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Transcripts

1. Let's Find The Perfect Brand Name: Creating the perfect brand name has nothing to do with being creative. You're just looking in the wrong place. A grid brand name is never going to just fall on your lap. If you want to get somewhere, then you create a plan or have a map. And if you don't have a map, then you're going to start feeling very lost. What I would like to give you in this program is my proven process for developing super memorable brand names so good that no one will ever believe you when you see you came up with them yourself. Some people spend forever searching for the brand name. That just feels right, but the secret is there's actually hundreds out there that are perfect for you. You just don't know how to recognize them yet forget everything you thought you knew about naming a brand. If you want to create a brand name that truly connects with customers, you need to start with one core message. You do not need to be a naming expert. Over the past decade of working with thousands of different companies, we've found that the proven process that we use can work for anybody no matter what your skill level. As long as you understand English and can follow a simple process, you're going to be as good as anybody in the world. Including me at developing super memorable brand names. Myself and my team at Clement Townhouse, Brandon Agency, have helped thousands of companies and start ups to find the perfect name for their company. And I've also been extremely lucky to teach the artist strategic branding to over 20,000 students through my online school, the Lancaster Academy of Design and Brand. And everything that I've learned over the past decade of helping start ups and companies find the perfect name for their business, I'm going to teach you in this very course, My name is Scott Lancaster and this is my brand name creation masterclass. 2. Six Boxes Every Great Brand Name Ticks: So what is the secret to finding the perfect brand name? Well, if I tell you you'll need to promise never to tell anyone, especially your dog, they'll see anything for a tasty treat. Now, if we look at some of the best brand names out there, you'll see they all take these six very important boxes. First, you'll find all the names are super memorable. Secondly, you'll see that they have a little bit of mystery about them. To spark our curiosity net, you can usually connect the name to something visual fairly easily. All grame should also link to the brand's long term strategy. You'll find good names also roll off the tongue fairly easily. And last but not least, all brand names need to be trademarkable. Now we'll dive into each of these points much deeper within the master class. But I want you to be able to recognize a great name when you see one. So if you end up creating a brand name which takes these six boxes, then you should probably go and buy yourself a celebratory cookie. And also send me a handwritten letter via courier pigeon telling me how incredible you are. That way, your letter and the pigeon will definitely not reach me, and I can keep my self esteem fairly safe and undamaged. But before we try to find a perfect brand name, we first need to understand the three name types that we can use to help us find it. And we're going to do that in a round three to one. 3. The 3 Types of Brand Names: Now, brand naming can feel like this unlimited world of opportunity. But there are actually three types of brand names out there in the world. Descriptive, abstract, and suggestive. And the thing is, each of these types of names are ideal for certain situations. They also work in real life situations too. Like, for example, when my wife asks me to wash the dishes, I use the suggestive approach. And I say I will suggest that I wash the dishes later. Whereas, if she asked me what I want for dinner, I use a more descriptive approach. And I say I will describe exactly what I want for dinner because I know what I want to eat. See, well there's so much already. So to summarize, each brand name type, descriptive names are a little bit like a brochure. They simply describe exactly what your business product, service, or idea does or is a little like American Airlines, for example. Everything making sense so far? Good. Let's continue. Suggestive names are a little like a curtain. They're more mysterious and they give you a little keep behind what the brand does or can offer. And abstract brand names are kind of like an empty coffee cup. They kind of look cool and they're nice, but they don't really have any meaning yet. But you can add meaning to them over time. Now this all seems very simple and it is. But refrain from taking a well earned nap just yet because we're just about to get into the interesting stuff. Now the great thing about brand naming that I love is the fact that you can mix and match these different name types to create new approaches. For example, you can have a more suggestive name, which is a little bit more abstract. But you can also have a suggestive name which is a little bit more descriptive. And it all depends on the personal situation of your brand or business and what you're trying to achieve. And when we get to the process stage a little bit later on in the master class, I'm going to show you how to effortlessly and instantly highlight which approaches are going to be best for your particular situation. And as I said before, these three name types can also help you in real life situations too. Like for example, where my wife tries to show me who's boss. And I obviously just show 2 seconds a speaker of the devil two sets. Hello. Hey honey, how are you? Good, good, thank you. I'm just recording a lesson for the brand name creation master class. Yeah, the dishes. I suggest I do the dishes a little bit later. Well, done now. Right now. Okay. Okay. Yeah, I'll do them right away. Yeah, I'll just finish this lesson, okay? Okay, Baby, love you. Hello? Hello, ba. Anyway, I have some dishes to do, but I will see you in the next lesson of the master class, which is where things get super interesting unless my wife kills me, which you know, put out, hopefully not. But let's see. 4. How to Create Super Memorable Brand Names: Okay, the dishes are done. But now it's time for a quick science lesson. And we'll keep this super simple and quick, so do not worry. Now, think about the word beach for 5 seconds and 54321. Okay, Perfect. Now think about another word which is related to the word beach. Now write it down. Get it as a tattoo on your finger because it doesn't matter. I'm willing to bet this here pencil, that the word that you were thinking of is in this list. Now whether or not your word was in that list isn't really important. What is important is that all of the words that I'd assured you were related to the word beach in some way, shape, or fall. And we can use this approach to help us develop really memorable brand names. The reason for this is there are essentially two reasons why we remember a brand name. The first is through repetitive advertising and seeing the name over and over and over again. And the second is if we can associate the name with something that is already existing in our long term memory. You see all of our long term memories are stored in this little part of the brain called the hippo cameras, which is dead in the center and looks a little bit like a sea horse's tail. Now, when I asked you to think about the word beach a little while ago, the new run in your hippocampus, which is like a little bubble, came to the frontal cortex of your brain, which is essentially the part of your brain or the front which manages everything that you do, see and think. And our brains are super clever and efficient because when you thought about the word beach, the little bubble in your long term memory, which understands what the word beach means, also brought forward to your frontal cortex, the other words, and the other associations that you relate to the word beach too. And this is why you see different brands connect themselves to specific words. For example, the Mcdonalds brand connects itself to the word happiness, whereas Nike connects itself to the word winning. And Starbucks likes to connect itself with words like service and tax evasion. You see, it's all the battle for readers stay within the customer's long term memory. Brands use this approach with their marketing all the time to connect with customers better. And this is one of the biggest mistakes made and one of the biggest opportunities missed when people try to create brand names. And I'm going to share a couple of really quick tips with you in the next lesson to make sure you don't make any mistakes throughout the process. See you soon. 5. Common Naming Mistakes: Now if you know me, you know I'm a huge fan of coffee. And I'm also a fan of knowing exactly what you're doing throughout the brand naming process to make sure you don't do any stupid mistakes. Now, starting to try and find a brand name without knowing what you're doing is kind of like diving into a sea full of sharks without knowing how to swim. It's just not going to end well. And it all starts with the danger of overthinking because we could take any name on the planet and we could find something negative about it. For example, Amazon is one of the most dangerous rainforests in the world. Nike is named after the Greek goddess of Victory, which would mean that we are actually targeting women as opposed to men. Obviously, Apple has absolutely nothing to do with computers. Now, we could go on and on, but what I'm trying to say is there is not a single name out there on the planet that has absolutely zero negative connotations connected to it. And if you're really looking forward to trying to find one of those names, then good luck to you because they do not exist. Now within this master class, as promised, I'm going to show you how you can find a clean.com domain for any brand name that you come up with. But one thing I need you to keep in mind is it's not always ideal to have the clean.com domain. And by clean, I simply mean the brand name alone with.com Afterwards, many studies have proven over the years that there is absolutely zero correlation between the domain used on your website and the conversion rate your website achieves. This basically means that adding a simple little word to your domain will not impact your brand sales whatsoever. And the last mistake that a lot of people make when trying to find the perfect brand name is they don't follow a process. Now the only reason why I like to share my process and help people just like you, to find the perfect brand name for your company is so that you can understand and have a structured process to help guide you throughout the journey. Finding the perfect brand name takes a little bit of patience, but you have to trust the process. And you have to understand that by following a step by step process, you're going to give yourself a much better chance of finding the name that's truly great. And to make sure that you have the patience necessary to really create great brand names, we need to make sure that you're in the right state of mind, which is exactly what we'll be covering in the very next lesson. I'll see you see. 6. The Brand Naming Mindset: Now, you've probably heard the story of the turtle and the hare and what that story represents. Now, in any situation, the secret to success is to take things slow and steady with care. What if as a snake, what do you mean? I mean, if there's a snake, shouldn't you run? Okay, So any situation apart from being attacked by a snake. So what about a bear? Like a really big one. Okay? This has to stop. It actually took me quite a few years to truly understand the meaning behind going slow, to go fast. And it's more so the case when you're thinking strategically about things or thinking long term. And there are typically two ways to find a brand name, right? You can either just dive in and just hope for the best and hope something falls in your lap. But that might seem faster in the short term, but it actually ends up taking you a lot longer. Now, the second approach is for you to follow the process that I'm going to share with you straight after this lesson. And I honestly support any approach that you want to take. But the first approach will often lead to a lot of frustration and a lot of wasted time. The second option, which is our process, which I'm going to share with you very soon, is the only one that can truly guarantee success. And all you need to do is just keep an open mind and just follow the process as we work through the remaining lessons of the master class. And if you need any help or support throughout the process, please let me know and I will fly directly out to you and give you a hook. Or if gin is inquire your thing, we can just get started with the process which is starting in the very next lesson. So you're seeing it. 7. Step One - Finding Core Ideas: Now your brand's core message, or the unique value your brand can provide, is always where we need to start when developing a grid brand name. This message or unique selling point is what we want customers to think when they think about your company. And Apple is actually a really great example of this. For example, most technology companies either want to be more efficient, faster, stronger, more technological, or better value. But it doesn't really matter because the target audience that Apple wants to sell to appreciate how Apple thinks. So as a persona, they actually think that they think different. So you can see why the Apple brand is so desirable to a certain type of person. Now one thing you might be wondering is, what has Apple got to do with computing or technology? Apple seems like one of the worst brand names in the world, but it worked for Apple because they've been around for so long. And back in the day when they first started, they were actually called Apple computers. However, over time, they've obviously grown their brand and people knew what Apple did and who they were. Therefore, they eventually dropped computers from their name and were known solely as Apple. To call your name something that abstract in this day and age is very risky and it will take a lot of advertising spend to actually get across what you guys do and why you can help people. And as I showed you before, there are only two simple ways to have your brand name be remembered. The first is a lot less expensive, and it simply means connecting your brand name to a pre existing long term memory the customer has. And the second approach is spend a heap of money on advertising and repeatedly drive form what your company is and how you can help people and as I'm assuming you don't have the marketing budget to do option two. Let's focus on the first approach now, in order for you to find your core message, you simply have to answer these three questions. Firstly, what do you do better than anyone else in your market? Second, why would a customer choose you or every other competitor? And lastly, what positive impact does your brand want to leave on the world? Write down as many words as you can and we're going to do this with a real life client that I'm working with right now to show you how I do it. So the client that I've been hired to help is a cyber insurance company that helps corporate clients secure their internal networks and keep their data safe. This is a brand new start up, so we're starting from scratch. And I asked the clients to answer these three questions, and these are the words that we came up with throughout the brainstorming session. As you can see, the brand's unique selling point is their ability to foresee future threats before anyone else. They are therefore more secure and safe, which inspires trust and makes them more reliable, which is one of the main reasons why a customer would choose them. And lastly, the positive impact that they want to have on the world is they want to give the clients that they work with complete peace of mind, that their networks and their data are safe so they can focus on doing what they do best as a business. Now we have a list of words and phrases that we can use to create a great brand name later on in the process. Let's imagine for a second that the brand naming process is like painting a masterpiece apart from, it's nothing like painting a masterpiece, but let's just pretend it is. At this point, we have the message that we want to communicate. And that's like knowing what we want to paint. In this case, let's imagine we want to paint a dinosaur egg. But now it's time to decide what color we want the dinosaur egg to be. By this, I mean what type of brand name do we want to create? And we're going to cover that in the very next lesson. 8. Step Two - Confirming Name DNA: Now, deciding the brand name type that you go for can feel a little daunting at first, but please do not worry. The worst thing that can happen is that you choose the wrong one, and nobody understands your brand name, and then your business feels miserably. But that's why we're here to make sure that doesn't happen. Now if we cast our minds back to the previous lesson, we'll remember the three different types of brand names, but which one is right for you? Now, finding the approaches that is going to be best for you is going to be down to the message that you want to communicate your industry and the objective for your brand name. Now that can seem like a lot to process and it kind of is, But there's a way that I can literally give you the exact brand name type that is going to be perfect for your particular situation in less than 30 seconds. 292-82-7206 Let's get started. So descriptive brand names are usually best for B to B companies that want to come across as super professional, credible, and trustworthy. This is when a company wants to see exactly what they do just to seem safe and to tell people exactly how they can help them. Now, suggestive names are actually the most popular choice when it comes to brand naming, simply because they have an element of mystery and they can spark curiosity within the customer, which ultimately makes the names more memorable. They can be used for any type of brand name in any type of industry, apart from if you want to seem super serious and super corporate. Now, if you do still want to have a slightly corporate and serious brand name, but you still want to be a little bit suggestive, then you could read it back a little bit and go for a suggestive, descriptive approach. And that we'll ultimately give you the best of both worlds. And you can kind of play around with the percentages of suggestiveness to directness. And ultimately come up with your own formula to find the right balance for you. For example, if you want your brand name to be a little bit more on the creative side and a little bit more kind of playful, then you would have a more suggestive approach as opposed to the descriptive factor. And if you wanted to seem more professional and credible, you would maybe have around 20% suggestive to around 80% descriptive. Getting this balance fight and playing around with both to see what works for you is going to be key to you. Finding a name that fits your company best. If your target audience are quite serious and very level headed, then a descriptive approach is going to be best for you. But if your target audience is more kind of down to earth and a little bit more approachable, then you might want to go for a more suggestive approach. Which leaves the charming and much loved abstract name type. So abstract names are great for three main reasons. One, when you're going to sell a wide range of different products. Two, when you are struggling with trademark issues. And three, when you want to clean.com domain. The reason I mentioned what you're selling is you never won your brand name to restrict what you can sell as a product or service. So you need to think about this for the lifetime of the brand, not just what you're selling right now. For example, Apple can sell pretty much anything it wants because it hasn't limited itself from a naming and communication standpoint to only selling computers and technology. Duncan Donuts, however, probably couldn't start selling computers tomorrow. And in fact, this was one of the main reasons why Dunkin Donuts changed its name at Duncan in 2018 because it wanted to start offering a wider product range of coffee and other snacks. And because abstract brand names are usually very unique and distinctive, because they're not similar to anything else that's currently out there, it makes them easier to protect from a trademarking standpoint. This can be super useful within particular categories, which are very competitive in regards to trademarking due to low barriers to entry. If you're wondering which trademark classes are more competitive than others, I'm going to show you a little bit later on on the course when we get to the trademarking lesson. So we'll cover all of that later. Do not worry, mixing an abstract approach with a suggestive approach can actually be a really great recipe for success for so many different companies, especially style Ups and technology companies. The reason being is that having the suggestive elements can really give you a little bit of meaning in the name. And they can also really communicate something meaningful to your brand and what you offer. And on the other hand, the abstract approach gives you a little bit of protectability. And also gives you lots of creative freedom to get a really great.com domain. Not to mention that abstract names generally have a much better mouth feel and three to one perfect timing to start selecting the name type for our cybersecurity company. Now after thinking about it, I know that I don't want a descriptive name. Because I want the name to feel a little bit more modern, approachable, and techy. And having a more descriptive name would just make me look super corporate or super professional. And then on the other end of the spectrum, I also don't want the name to be too abstract because I want the name to have a little bit of meaning in connection to what the company does and what they can offer. See, the objective for me is to find a brand name which can connect instantly with the target audience that they're trying to attract. And if I can do that, it's going to help them sell more services more quickly, and it's also going to help them generate more revenue and profits. So after discarding descriptive names and abstract names, I'm kind of left with everything in between. So suggestive names and then suggestive names with a little bit of an abstract feel. And also suggestive names which are a little bit more on the descriptive side. So I'm feeling pretty confident about this and I think we should lock those in and move on to the next step of the process. So I will see you in the very next lesson. 9. Step Three - Brand Name Creation: So in this lesson, we're going to explore all the ways that you can develop super memorable and creative brand names. And there are actually two ways that you can learn these methods. The first is to spend many years studying subjects such as the science of tonality, the history of language, and merging everything together with theory into a hell of a lot of coffee. Or you can just basically watch us two minute video and start making creative brand names instantly. And so, as time is very precious, here are the eight different ways that you can create incredible brand names. Let's get the most boring method out the way. First, acronyms. So acronyms are essentially initials that stand for a name which is much longer like IBM stands for International Business Machines, and LG stands for look, giraffe. I think we can all agree this is pretty straightforward. So let's move on. Now, let's talk about inventive mash ups. A great example of this is Microsoft basically merging microcomputers with software and putting it together. Now please be aware that when you're trying to mash two words together, sometimes they just don't fit. So keep that in mind. Moving on swiftly to evocative names. So an evocative name is something like Nike, where we essentially try and evoke some sort of sense of meaning or feeling within the customer. So Nike is essentially inspired by the Greek Goddess of Victory, which links to everything that Nike does. It's a really great way to communicate a core message in a suggestive but indirect way. And this approach can really help to create that eureka moment, which can make your brand name more memorable. This leads us nicely on to foreign words. Now. The main languages that work best for foreign inspired words are languages like Latin, Greek, German, Italian, and French. Simply look for different words that are relevant to what your brand is trying to do and what your value proposition is. And then look for alternatives in different foreign languages to see if anything cool comes up. For example, I looked at the Latin word for growth, which is cresco, which sounds super techy, super cool. And that could work really well for a tech company that wants to work with clients to help grow their business. Another great method is to connect your brand to an object or thing which already holds very well known characteristics. For example, if you are the fastest of what you do, then maybe look at some of the fastest animals in the world. Or the fastest birds, for example, so that you can start to connect your brand to something which is already associated with speed. A really great example of this as a brand name is Amazon. Who connected themselves to the longest and biggest river in the world. As they wanted to be the biggest e commerce platform in the world. They also wanted to have an aspect of power in the name because obviously the Amazon river is going to be really powerful. So they are essentially communicating that they are a powerhouse in the e commerce space. Word b***ding is another amazing way to create super memorable brand names, also known as the portmanteau method. You can see this used in names such as Netflix, where they basically merge Flick with Internet to bring it together and create one single name. Now, alternative spelling is one of my favorite approaches when it comes to brand naming and it can actually be used with some of the other methods in the list to really get creative options. Now remember that alternative spelling can be used in regards to trademarking to really help in that particular area and also to help you get a clean.com domain. But we'll cover domains a little bit later on in the course. Just keep this in mind if you are really set on having a clean.com domain, because alternative spelling is going to be your best friend in that department. Examples of popular names that use the alternative spelling approach are names like Lift and Crispy Cream. Both are super memorable, super catchy, and they're more distinctive because of the unique spelling that they use. Finally, we have made up words which are kind of like unicorns to go. They're a little bit magical. You don't see them very often and they're kind of rare. But a great example of this is Google. This is an example of a really smart rebrand, because the company was actually called Back Rub back in 1996. Oh, how different the world would have been. So now you understand the eight different ways that you can create brand names. Now it's time to start experimenting and writing down your ideas. I did the exact same process for the cybersecurity company that I've been developing with you in this course. And what I'm going to do is I'm going to take a little bit of time to choose the top three and then take that forward to the next stage in the process. The first idea I really was foresight. Using the alternative spelling approach to highlight their ability to foresee cyber threats before anyone else. The next name that I really was, Specter, again using the alternative approach to suggest that the cyber company is so good at protecting clients. Hackers fear that the name also just sounds really cool, right? And the last name that I decided to take forward at the next stage is for way, this name uses the word matching approach to bring together the words fought, suggesting protection and security and we're suggesting a new way to protect your computer networks. I've also added a quick bonus session after this lesson to show you how to use Chat GBT to come up with incredible brand name ideas. And by the way, I know how hard it can be to actually find the perfect brand name. And I'm really trying to help you as much as I can. I hope you find this process and this course valuable. And if you do, then please leave a review on this course so we can help more people to find the perfect brand name, just like you. Anyway, thank you so much for your time and I will see you in the next session. 10. Work with me - Naming a Landscaping Brand - Bonus Lessons: Hey, so welcome to this Work With Me session. So if you've never did a Work With Me session before, basically it's you actually see how I work through the process of developing a brand name. And if you've never took any of my other courses before, then you'll probably see that we take things a little bit slower. I basically process my thoughts in real time. And none of this is scripted. None of this is going to be, you know, kind of crazy edited, and I'm going to make some mistakes. But that's the beauty of these lessons. And I've really found that a lot of the students that have taken these lessons really value them because it helps you to kind of see me, you know, either develop a brand name or design a logo, or develop a brand strategy from scratch in real time. The exact same process is what you're doing right now, most likely. Obviously, I've been doing brand naming and brand development for the last decade now. And if you can pick up a few things in the way that I kind of think about things, then that is, no doubt, going to help you to maybe approach certain situations in a slightly better way or by thinking a little bit differently. So with that said, let's dive right in. In this session, we are going to develop brand names. Four actual company. This is a real client called Brian. Him and his dad have a land scaping business which has been going for a long time. They finally would like to change the brand name. This can be for a number of different reasons. With Brian, I think it's just the case that he is going to be taking over the business from his dad. He wants to put his own spin on things, but it can be many different reasons. But for this particular case, we have been given a brief which is the following. So basically the name has to be protected in trademark Class 44 in the US. So this is basically agriculture, you know, landscaping services, that sort of thing. The primary target audience is people who want to have beautiful gardens and who really pride themselves on, you know, the gardens in their home. They want to show neighbors that they take care of their home and that they are proud people. Okay. The third thing is we did have a meeting with Brian and he likes names which are 75% suggestive and 25% abstract. So what that basically means is if you've took the lessons before in this course, suggestive means, it's a little bit more obvious what the name means or what it's suggesting in regards to the message abstract is a lot more secretive and it's a little bit more mysterious. This is the balance that we're going to be looking to achieve. We're going to see how things go. I'm literally doing things from scratch. So I'm literally starting this at the exact same time that you are watching it. So let's see how things go then. Let me just put my little head over there. Okay. Fourth is the branch should, does a range of landscaping and garden related services. So it doesn't just do landscaping, gardening, tree treatment, all that sort of stuff. The brand is hoping to have an extension for that Dominame, we'll come to a little bit, Lex, it's going to come in really useful. And then also the client would like to have a 68th letter word. So they want 68 characters in the brand name itself, okay? So now we know roughly what we want to achieve. How are we going to achieve it? Okay? What is the process to doing that? So the first step that I always find super useful, and usually we take around six to seven days to develop a brand name. But I'm going to try and do this in a really short period of time. I'm going to go to Chat GBT. Now, Chat GBT is terrible for brand naming, like absolutely terrible. And the reason it's terrible is it has very little creativity. Unless you give really high quality prompts where you're basically just telling them the name. Anyway, it doesn't really make a whole lot of sense to use check GBT for brand naming because there's so many factors that go into brand naming, which you're going to see in this particular video and also throughout the course. But how are we going to start to what I want? I want words as many as possible. Excuse my spelling If I get anything wrong, by the way, related to gardening, landscaping, and trees, and anything to that nature. Okay. Then they're going to give me some words basically, Okay? Okay. Okay. Okay. Okay. Okay. They're still going. Okay. So I've got 60 words that I've got. Okay? I've got a lot of words here. Okay? We're not going to go through them all, but I'm going to show you how I started to pick these apart and start to choose certain words out of the 70 odd words that we have here, 80 words altogether. So let me just take a quick sip of tea. Okay, what we're looking for here is we're looking for words that stand out, that is short, and that can be related indirectly, or even sometimes directly to gardening or landscaping. Okay, let's do this together, okay. Now we also want to make sure that what I'm looking for need to relate the landscaping and gardening. But it also needs to sound, but it needs to roll off the tongue nicely. It also needs to connect with gardening and landscaping in a positive way. For example, the word soil. When you think about the word soil, is it relevant to your landscaping and gardening? 100% is something that gives me a positive idea, like the image in my head. When I think about soil, it's like muddy, damp, brown. Not very appealing. Is this going to make a great appealing brand name? Probably not. Right? Gardens too obvious. That's super descriptive. Garden soil. No plants, it's too direct. Vegetable compost. See, So at the moment, we're not looking to reinvent the wheel here, but I like the word seed. The word seed is kind of the sound of it. It's quite nice. It's relatable to the message that we're trying to communicate. Pruning, like weeding, it's not positive, right? Bed, bed, bed, good. Now, with bed, obviously you have a flower bed, right? A bed is also obviously more predominantly related to sleep and other, other aspects, right? Although the word bed is associated with gardening. When I say the word bed to you, it doesn't instantly go to gardening, right, Unless it's in a gardening context. If I'd said the word Bedford for example, Bedford. You wouldn't instantly relate that to gardening. You would probably relate it to mattresses or something like that. Okay. And I've just made that name off the spot. I don't know if it exists but I was just giving an example. Okay. Trout? No, no, no, no land. I mean, land lands not bad. Lands not bad. I'm going to take bet out actually because that was a bad idea. Land. So I'm just collecting words. I'm just collecting the words that I like the most. Okay. Okay. This over lawn law, I'm probably not going to use, that's a little bit too direct, but I'm going to put it down anyway just to see. Bush. Bush. Bush is good. Uh, blah, blah, blah, bah arbitorium. What is this? Let me just check this out because I've got no idea what that word means. I think it's said one of those. Wow. What, what does that mean? A biological garden devoted to trees. Okay. Okay. And what does this mean? A shady garden with sides and a roof formed by trees or climbing plants, tree. That's super cool, right? That is super cool. Okay. Right now we're going to get deeper into things, right? Because we're not just talking about naming your name and your logo and everything else have to fit together, okay? So what do I mean by that? I mean, you know, for example, let me just give you what's a good example. Actually, the Apple logo, the word app, the Apple name, and the Apple logo goes together. If there were two pieces of a jigsaw, they would go together. They would fit together. Let me give you another example which is a little bit less direct. What's another good example? Another example might be Amazon for example, the name itself is quite abstract. The Amazon of having everything from ear to Z being like the world's biggest bookstore at the time and now obviously the world's biggest e commerce marketplace. But if we look at the actual logo, the logo itself, the smile, which is customer satisfaction, and obviously making customers happy, which is super important. But then also it has to Z. It's the most beautifully thought out and most beautifully executed logos on the planet, the Amazon logo. And it's just mind blowing that somebody took the time to create something so beautiful like this. The reason I'm talking about logos right now is you might think that your brand name is separate to your logo. But it isn't it the need to dance together effortlessly like this. So everything feels together and makes sense, you know, much like. The Nike logo. Right. So the Nike logo, the word Nike, means, well, it's inspired by the Greek Goddess of Victory. Nike. Right. And obviously, Nike's entire u brand positioning is all about having a will and mentality and having determination. So that is why the logo, the name, and the overall brand message all dance together. They all have one common thread between all of them. And that is the beauty of branding, finding that common thread, and that's what we're looking for throughout the naming process because if we can find that common thread, then everything else pulls together. We can start to fit everything else around that thread. If that makes sense, let's dive back in to other words, green, green. Stephanie there. I actually really like arbor. I really like arbor because, and the reason that I mentioned that before is that you can kind of see how the logo is going to come to life. This ship, this like ship of this arbor. I didn't even know what an arbor was before I did this exercise. This shape that is traditionally associated with an arbor. If I'm even pronouncing that correctly, this shape is extremely distinctive. You can create a beautiful logo. Let me just look at Logos. Arbor logo. Okay. So no one's even doing it. Okay. So that's even better. So you can literally take like this shape here and create a really beautiful logo, which can just be super distinctive. To set this brand apart, it could be super, super impressive. And that's what comes down to the visual expression of the name when we're actually say for example, we arbor and arbor and cool, right? That sounds like, that sounds like a brilliant name, by the way. I love that name. Arbor and cool. Okay. So for example, when we've got Arbor and Co, and if we're thinking about a brand logo to actually kind of partner with that particular name and ultimately express the brand visually, Visual expression, it's literally there on a plate for us. You know, this is literally like, you can't ask for a better example of visual expression just really being there. Just to take us an opportunity, I actually really like that name. I'm want to add it to the list. I need a check. Obviously domains and obviously trademarks and stuff, which we can do a little bit later. That's a cracky name and it rolls off the tongue nicely. It's distinctive. At least I think it's distinctive. We'll do the checks a little bit later, but this is a really, really good start. Patio deck, deck kind of. But I'm going to make two list. I'm going to make the list at the top and the list at the bottom because Okay. Okay. Pond. No rock, rock, rock kind of, although it doesn't really fill me with, it's related to garden but it's it's not like it's it sounds cold, hard. It doesn't really give me, you know, fill me with a warm feeling, you know. It doesn't really say. A family ran landscaping business, if that makes sense. Okay. Lawn, Puna Edge. What is tree trunk bark? No. As soon as I said bark, it just made me think of dogs, Ranch, root, root, evergreen, evergreens. Definitely. Although I think that names going to probably be taken. Son, son, son, son. Okay. Okay. Okay. So we've got a couple of names here already that are standing out. We've got one name which is actually in the presentation, which we're going to do some checks on. Let's create a few more because I think there's going to be a few more. And then I'll start doing checks with you and then we can finish things off. Give me a words, four to five letters related to gardening or landscaping. So I want to keep the words fairly short because we've only got 68 letters to play with. Okay, Now we're talking. Now we are talking. So we've got rose, we've got a bush, We've already got leaf root, yard, yard, park, park, land. We've already got land. Okay, moss. All right. Okay. What else? There were a couple of directions that we thought about. If you've taken obviously the lessons before in regards to setting directions, the directions that we set with Brian were Heritage and making your marks. So let's have a look at Heritage. Do the same with Heritage past. Try line, time, site, kill. What does hair mean? What does ha mean? It's kind of like the hair to a thrown right hat to a throne hallo, habloom, Bloom, bloom, someone's. Okay. So it's kind of getting to, you know, connecting to death and stuff like that. A person iterating, continuing the legacy of a predecessor. Bloom. Hablo ha blooms, he bloom because hair loom is kind of like heirloom, a valuable object that is like, this is why I love the brand naming process, right? So the entire business that we're actually naming is predicated around a father who built the business over two decades ago. And then he is passing it on to his son who's looking to actually rename the business. Right. And kind of refresh things because obviously the business has been around for over 20 years. So, you know, I'm not saying that this is a name that we should present to him, but, you know, Bloom Bloom or something. I don't like it as a name, but I'm going to put it as an additional name just because it's cool. Like it just sounds it just sounds like it just sounds good. Bloom. That's that's spelling it wrong way as well, Bloom. Bloom and could you could maybe do that, I suppose, right? Bloom and Co That's an opportunity. Okay. We're probably not going to use that, but let's just leave that there as an example, okay? Give me different types of trees like I'm just literally thinking about everything that I can in regards to trees, grass, plants. You know something that if I say the word maple to you, you could think about syrup, for example. But you could also think about oak tree, right? And if you can marry the word maple with the picture of a tree, then you're going to see it in that context, if that makes sense. It's like the color red, right? If you see if I took two images, one of which was, let me just show you, actually I'll just show you what I mean by this, because context is king Love in an image, red, right? So you've literally got red here, okay? This red in this particular context means love. And then, you know, Google fake blood, right? Then we look at this type of context and it's completely different, right? So colors and words are quite similar in that sense where it depends on the context of it being used. Okay. That's something that's really important to keep in mind. That's actually why when we do the actual names, we put it on a context card like this to show the person that it is relevant to that particular context. Otherwise, it's more difficult to make that connection. Because when someone comes to a client's website, for example, they're going to be seeing it on your website with imagery which is relevant to the service that you're providing. That's something that's really important to keep in mind. Oaks, really good. Birch is super nice. Sounds high end as well. Sad Elm, willow, Willow, willow. Okay. We've got a couple now. We've got a couple of good ideas. So let's say goodbye to chat GBT. Goodbye. Chat GBT. Let's get some tea. That was a poem very, very off the cuff poem, but never mind. Let's create some brand names from these words alone. Obviously, this is a seven to six year process, so don't expect to come up with brand names like super, super quick like this. But take some time. Take your time. And don't rush things, because that's when you can potentially get into rushing. And that's obviously not a good thing. We've got Arbor and co, we can take that out. Let's look at some other words that we have here. I like park and then let's look at some of the words. Oak Park. Oak Park, Birch Park. Birch Birch Park. Is that that's slightly more, less, right? I can put this in. I can put this in here. Birch Park, Birch Park, Burch Park Arts. There we go. Burch, Birch Park. Burch. Maybe we do something with Burch? Burch. Ah, is anything birchalk or No. Uh, Birchwe Birchwe. That sounds pretty good, right? And it's under, it's between the 67 letters, 60 ear ladders, sorry. Uh, some of this yard. Rose, Evergreen, Green. Land. Ok. Oak green, Oak green. Okcreen. Oakland, Oakland. Oakland. Oakland. So maybe these are all tree related, right? Maple way, Maple, Maple way, Maple way. That's not good. Maple Maple. It's hard when the layer is kind of five layers and then you've only got three layers left to play with super, super, super difficult. Okay, but let's but let's take a step back for a second and we'll basically fill in these sections here for Okay, because obviously I'm going to take a lot of time to go through all these different names and get a ton of different words, but let's just take everything at the moment that we have and look for things like domains like SEO, things like this. Okay. We're just going to check. Okay, we've got this co, okay, so I think they do wedding dresses, so there's an actual business called Arbor and Core here. I do wedding dresses. Okay. Yeah. And they've got a little bit of a following. We've also got interior design firm I think. Yeah, wedding and bridesmaid shop. And then a cake. I think it's a wedding cake, so it might be the same business. Okay, interesting. Okay, so from an SEO standpoint, we'd probably say it's, it's, there's nothing in the gardening space, but there is something in, you know, kind a different arena, right? So what we can say is, although there's no SEO, it's almost definitely not going to have anything in regards to trademarking. So let's go to the trademark search and it's Class 44, if you remember. Experts and cool. So we'll just check all of them, our team, so it doesn't look like even that company's trademarked anything unless they haven't done it in the US, which is good. Let's look at that Arbor. Arba built protein and enzyme discovery research. Is there anything here that is related to landscaping? That's what I want to know. I'm going to take all them. I'm just going to look at Class 44 Arbonomicsmis Arm escape. This is being canceled, so I want to check this out. Work. Tree planting service, Arbor Arbor Works, that's red chested arbor metrics. When we're looking at the different trademark applications, we do have a couple of brands ultimately, that have successful trademark applications with the word arbor in the actual name. Which is good and bad at the same time. Because it basically tells us that this word isn't the predominant word. Basically, it isn't the word that the trademark attorney is looking at and saying, okay, this is the standout feature of this particular name, which is good for us because that means that we can basically add something to arbor or do something creative with it to keep the meaning of the name connecting to garden and landscaping. But also make sure that it's going to fly through the trademarking process. The thing about Arbor, and obviously we checked out the SEO on the name and there was already a company in a completely different industry that was actually using the name. I don't know if we can actually that as low SEO competition, that's medium risk. I think in regards to SEO strength, right, Because it is going to allow us to be the top fourth landscaping and for gardening, but we're going to have to battle with that other company for that real estate at the top of Google, I'll probably put this at a medium in regards to SEO competition. In regards to trademark risk, again, there's nothing that's actually seeing Arbor. And the Arbor and Co company is not trademarked in the US because we've just checked it. However, the trademark risk is that is distinctive enough as opposed to accents, as opposed to masters, as opposed to omics, as opposed to aesthetics, as opposed to omics. Again, so they basically trademarked the same one twice. One is a word, ones like the actual name, and then one actual visual mark. That's the difference between the two. I'm not sure if this is going to be distinctive enough. I would probably mark this as a medium risk. But another name which I actually came up with that when I recorded the first time was by now Arba Way rolls off the tongue really nicely. Sounds really good. It's within the eight letter limit which we said originally. I also came up with Arbor Wells. Arbor Win and Arbor Joy. Just try to keep things to eight letters just to give us a little bit of play with. But I think Arbor Way may actually be a better option for this client. Simply because when I do this and I take Arba Way and put it here, or let's just change this actually, because otherwise it's going to change the format. The name still looks good, it's eight letters. So I'll just give them a couple of other options below as well. But when we do that, it makes this one full word. So it's going to help us to basically get a better result when it comes to trademarking. In regards to risk, we are basically saying, okay, it's going to be lower risk when it comes to trademarking. Also, in regards to SEO strength, if we actually go to Google, Google.com Way. Okay, so Way is a four lane divided parkway, two residential streets in American neighborhood in Boston, Massachusetts. So there's no brands called B Way basically, and also the Domain. The last time I checked was available, but it was a little bit expensive. So it's $10,000 which is it's a lot of money you could easily get. You can easily make that you just add landscaping and that's going to give us it $20 or $0.19 But if you want to actually buy the clean.com to bean, it's only $10,000 which is a lot of money. But for a business that's been around for a long time, it may not be as much money. The good thing about this is this may be bad news for some people. I would see this as brilliant news. And the reason being is this tells me that nobody else is called Arbor and it also tells me that I can buy this later on down the line where my business is more successful so that nobody else is going to be buying that particular name, hopefully in the meantime, if that makes sense, I think I'm going to go with Arbor Way. But ultimately that is the process and how I approach brand naming. Overall, I gather as many words as possible and look at a couple of different ideas and then pick out the words which I think are going to be giving me the mouth feel that I like. That's another great thing as well. Mouthfeel, I think Mouthfeel wise, it's a really, really strong name, so I'd just say that kind of rolls out the tongue quite nicely. Seo strength. It's kind of, it's still not perfect because we kind of have, you know, something there already. But it's a lot better than Arbor Way and Core because it's not an actual brand, right? In regards to name type, it is a little bit more abstract. It's kind of suggestive, but it's also a little bit more abstract because to be honest, a lot of people are not going to know what Arbor actually is. So that's kind of got one way but also bad another. And then in regards to message directness, it is a little bit indirect. So this is a little bit of a dark horse, with the client saying that they are wanted more of a suggestive name and less of an abstract name. I think that this is probably going to be a little bit too abstract for them. I think they need something which is a little bit more in your face and a little bit more direct, like true green or perfect cut for example, which is obviously very directly related to the service of landscaping. But it's a really great start and I'm really excited to develop the rest of the names for this particular client. And I will continue to add you real life client examples as time goes on so that you can obviously, you know, work through those with me and yeah, I hope you enjoy the process. Please let me know if you need any additional support or anything. I'm always here to help. Please pop me a message and I look forward to chat with some of you guys too, ****. 11. Creating Amazing Names Using Chat GPT: How do I stop my wife ordering too much food when we eat out? Completely useless. Well chat BT cannot help me save money while staying out with my wife. But it can help us come up with incredible brand names. So why chat GBT definitely can't give you incredible brand names. It can certainly help you create them. So here are just a couple of ways that I use chat GBT to help me create incredible brand names for my clients. The first way I use it is to find associated words. For example, I use chat GBT to give me other words related to singing into the future or prediction. Then I asked chat GBT to help me find other words for Fes. And that's where I stumbled across foresights. After playing around with spelling a little bit and doing a little bit of work on the name, we end up coming up with foresight, which is actually one of the strongest contenders in the process at the moment. And just a little bit of additional bonus advice, you can actually set different criteria when searching for new words. So for example, you could see it, I only want words which are four to five letters long if you want a short name. And you can also see it, I want the new word to start with S because you want to merge it with another word which you already have in your released on which ends with S. So it can go together seamlessly. Another great tip that I use ChagBT for is research. For example, I had a client from UK very recently who ultimately wanted to communicate to the message of strategy, or optimal strategy within their brand name. Now, because the actual company was British, I wanted to link it to something related to English history. So, I basically asked ChagBT to give me different periods and moments in British history which were connected to the use of an optimal strategy. And most importantly, where the optimal strategy helped the person who used it succeed. Chagbt gave me lots of great options in a really nice, organized manner, which helped me to navigate and create new names based around the words and the ideas that it gave me. It actually brought up the story of World War Two, where Alan Turning ended up cracking the Enigma code of the Germans to help win the war. That ultimately helped us stumble across the name Enigma. And then we ended up going forward from there to create some incredible options for our client which they loved. You can also ask Chat GBT to give you different variations of spelling, which is going to be super useful when it comes to searching for domains. Because what you can do is you can ask for different spelling variations that roll off the tongue, the exact same as the original word, but they can be a little bit different in grass spelling, which is going to give you a wider range of opportunity when it comes to securing your domain and trademarking. For example, I use this for foresight and with five different variations of spelling, which are all incredible options. Now you can just use Google to do all of these jobs. But the thing that I've found that is really useful with Chat GBT, at least at the moment, is it is far more organized in how it presents its information. So it helps you to actually organize that information far more effectively and far faster. So you can save more time and effort over the long run. And now because you're a chat GBT naming expert, if I does try to take over the world, we can just join forces with them and spend the rest of our days on a golden beach getting certain Jos by a robot. 12. Creating Names That Rank #1 On Google: So at this stage, you probably have a couple of brand names that have a great amount of potential. But now we're going to find out which brand names are going to rank easiest. On the first page of Google, people are going to be googling for your brand name to try and find you and try to visit your website. So we need to understand which names have the most potential when it comes to rising to the top ranks of Google search. And the best way to do that is guess it. Get on Google and see what pops up when we Google your brand name. Now if you're met with a really long string of results in multiple pages and lots of similar names and words, that it could take a while for that particular name to rank highly. Now, this does not mean that you cannot rank it or it will not rank on Google. But what it does mean is you may need to invest a little bit more energy than usual to get it up there. But on the other hand, if your name is more distinctive and unique, then you'll find that there are not as many search terms that are similar. And this means that it's going to rank far easier. In simple terms, the more creative and different your brand name is, the easier it's going to rank on Google. And the faster it's going to be found on page one. Now your name isn't just going to rank by itself. You need to also invest in back links and building authority within your website. And also creating valuable content on your website so people spend more time on your web pages. But that is a topic for an entirely different course. So do some googling and see what comes up and make the best decision based on your own personal judgment. Also, feel free to reach out if you need any additional advice or support. I'm more than happy to help. But once we've checked Google, the next step is to see if your name can be trademarked successfully. And that is exactly what we'll be doing in the next lesson. I'll see you soon. 13. How To Do Worldwide Trademark Checks: So now we've done our Google searches and we still have a couple of names to play with. The next step is to see which names we can actually legally use. And if you read the title to this lesson, then you know way here to drink coffee and check trademarks. So the fastest way to check trademarks worldwide is to go to this website and search for your brand name. You can also find the link to this particular web page on a useful resource that I've connected to this lesson. The resource also goes through the different trademark classes, so you can find out which one is going to be relevant to your business, so you know which ones to protect your trademark within. Now all you need to do is make sure that there are no exact results or similar results in your particular category and trademark class for your search term. Make sure you check for spelling variations too, because this is something that a lot of people miss. For example, if I check for the name that we currently have in player foresight, I also need to check for other spellings like this one, this one and this one. If we don't do this now, it could potentially lead to issues later on down the line and potentially a lawsuit. And obviously we don't want that to happen. We want to make sure that as soon as we have a brand name, we get everything double checked so we can move forward with complete peace of mind. That's why I always suggest to every single one of my clients to get an attorney within the particular country that they wanted to protect the trademark within. To just get a second opinion and make sure that the trademark is all clear and ready to go. You can get an attorney in pretty much any country for $50-100 on platforms such as fiber. But just use your best judgment and make sure you do your checks before to make sure you're not wasting money. But once you've done your trademark checks, the next step is to find your new.com domain. I'll see you very soon. 14. Get a DOT-COM Domain for any Brand Name: Now if you've tried to find a clean.com domain for $20 these days you'll see there rarer than $120 Ferrari. But if you didn't get that joke basically, they're pretty hard to come by. But there are some really great tricks that we use sometimes if we are really struggling to find a great domain for our brand name. Now the first step is to add a relevant word to the domain. For example, the domain Love Well isn't available, but the Domain Love Well store is available and it's available for just $20 You can also just add an S to the end of Love Well to make Love Wells.com which also sounds pretty good and it's a great option. Another way is to look at different spelling variations. It can go back to the chat GBT lesson where I show you how to go through different variations of spelling and using it as a tool to find different options. If you do stumble across a domain which you like, and it isn't actually in use, but it's not available, you can always pay Go Daddy a small fee. I think it's around $70 roughly, to actually get in touch with the owner and try and buy it on your behalf. You can check who is.com where you can basically find out how long the domain is being owned by the owner and also how long it's been inactive. This will give you an idea if the owner is likely to want to sell the domain and also at what price. A really great tool I use is the Go Daddy Domain Value, A tool which you can find by googling that exact term on Google. This will give you an estimate as to how much the domain is actually worth. However, if you go to the seller and they ask for more, they are well within their right to do so. To be honest, they usually do ask for a lot more than the average price of the domain. Negotiate with them over the long term and try to bring the domain value down over time. Because ultimately the name is just going to be there collecting dust anyway. So stand strong and hopefully you can get the demand for a reasonable price. So now we know your name can be trademarked. It can rank easily on Google, and you also have your.com domain in place. The next step is to set up your business e mails. And that's exactly what we'll be doing in the next lesson. 15. Setting Up Branded Emails: Now there are so many ways to set up business e mails online, but I always use Google's G Suite. The reason I always do is because it's cheap, it's easy to manage, and it's just awesome. And how to set it up is also super simple too. Please keep in mind you do need your domain to be secured before you set this up, just to make things nice and easy. Okay, so the first step to setting up your branded E mails is to go to Google and just typing mail business suite. Once you type this in and press search, you should come to something looks a little bit like this. This may be different depending on which country you're in. But if you click this and it looks a little bit like this, then we are off to a good start. Now the next step is to basically click Get Started. Once you click Get Started, you'll be asked some similar questions to this. Now please keep in mind that depending on your country, it may be slightly different, okay? So they may come in a slightly different order. This is just Google testing for different countries because they think that people from different countries will work in slightly different ways. Please keep that in mind. Let's just put your brand limited then just put just you. Then obviously type in whichever region you are currently in. Then in regards to the first name, I will put Scott Lancaster, my current E mail address. This e mail address is the E mail that they're going to send you, maybe a recovery E mail if you get locked out or locked out. Scott Lancaster at Gmail.com.com Next. Now, when you come to this page, you're going to have two choices. One is that you actually buy a domain through Google. The second is if you already have your domain, you can actually use it through Google and connect it through Go Daddy, or wherever you actually bought the domain from, Go Daddy is usually the best option. I'm going to just click this and what's the business domain name is not the e mail address, This is the domain name, let's say.com Okay, so let's just take this, sorry, Brand.com This is the domain for my actual business. Perfect, so just showing me, e mails will be sent to B.com will not be affected until you set up an e mail. Okay, so in regards to this, it's just asking me I want to buy this e mail at this domain instead. No, I already have it. Next we'll send you occasional e mails. No thanks, no thanks. Use your name to tag in Us name, for example. Mostly you use things like either support or obviously if it was my personal E mail within the business, then Scott, well I usually do is when I'm just starting a business, I just usually put support or hello or maybe admin if it's my online university. When I first started that, I just put admin and then I basically had admin at L 0 D B for Lancaster Academy of Design and Brand. And then just basically put a password. Yeah. Perfect. Then obviously you can check the password and check your case and everything. Click this. Okay. Okay. Then what it's going to do is it's going to bring you to page much like this where it's basically going to give you different plans. Now, I'm currently in Thailand right now. This is in Thai bat, so this is around $10 or something something like that, maybe $7 something crazy. There are two different ways to do it. It actually makes a lot more sense to go for the flexible plan. Choose the flexible plan, this is going to give you everything that you need. It's no long term commitment. You can cancel down grade at any time. And it really gives you everything that you need to really start setting up your business and getting your business e mail in check. You can also try it for 14 days, absolutely free. Yeah, this really sets you up really well. And then once you click going to ask you for your card details, which obviously I can't show you because that's something that's going to be very personal to you. And there you have it, a fully branded e mail ready to go, so you can look super professional. Incredible. From year one, having a business e mail just makes your brand look super legit. And another thing which is super important to build trust is to have social media handles, which will be securing in the very next lesson. See you soon. 16. Getting Social Media Handles: Now securing social media handles can seem super easy. But it can get a little bit tricky because they're ultimately free. So people tend to just secure them and then forget about them, and then we can't get them for our own brands. Now the most important thing that we need to remember in regards to social media handles is that as long as they are relevant and also consistent across all platforms, it doesn't matter if we add a word or two. For example, if you're based in the UK, you could potentially have your brand name and then as your social media handle, as long as everything is consistent, customers are going to know that it's you and that's the most important thing. So make sure we use the exact same approach as the Demin lesson, where we add a relevant word to your social media handle or some other little key or element. That's the most important thing. Consistency, Don't worry too much about anything else. That is the key. 17. Brand Naming Project Time: So now we know your name can be trademarked. You've got your social media handles your domain, your business e mail set up. We also know that your name can rank easily on Google. That should be you all set. And I truly hope that you found this process and this course super impactful when it comes to helping you develop better brand names for both your own companies and potentially helping others to create brand names. To our Lancaster Academy of Design and Brand. We really want to make sure that we are providing the best possible education in the world of design and strategic branding. And there is nothing more fulfilling to me than actually seeing the incredible names, the incredible work that our students are doing. So what I would really love is if you can use the template that is connected to this lesson and share your ideas and names with us. I really want to see the amazing brand names that you've created using this processing course. And once you've arranged it, just share it as a project on this course. This is going to allow me to give you a valuable feedback and also give you a little bit of guidance in regards to other brand names that you could potentially explore. I use the exact template to showcase the name for sides, which I also ended up creating a logo for. And you can follow the exact processor steps that I used to create this incredible logo for Foreside by taking our abstract logo mastery course, which is now available on the platform. Just go to our profile and you'll see it there. So what are you waiting for? Create your project, and I cannot wait to see your incredible ideas. Thank you so much for letting us guide you through this process and I will hopefully see you soon in a future course. Thank you.