Blogging Basics: From Beginner to Blogger

1. Introduction: Welcome to Blogging Basics From Beginner to Blogger. In this course, I'm just going to teach you everything you need to know that will make you feel really confident in blogging and making your blog successful and well known. And get your audience like driving to it. Basically we're going to go through topics like choosing your blog niche, which is really important research in the audience. You need to know who you're talking to. Keyword research, so people can find you. Then we're going to look at structuring your blog. The essential elements to include some of the key things that you need to know. Understanding what long blog posts are, and places to share your blog, All of these aspects are really important. Let's get started. 2. Choose a blog niche: Let's look at choosing a blog niche. Before you dive into the world of content creation, you need to lay the foundations by selecting a niche that fuels your passion and attracts your ideal audience. There are various ways of figuring this out. We're just going to go through a few things just to get you thinking. First of all, you need to understand your goals. Ask yourself, what is your blogs purpose? Do you aim to do one of the four things here? Are you looking to promote your business? You build brand awareness. Showcase your expertise. Drive leads. Is that what your blog is going to be about? Or it could be about sharing knowledge. Do you educate people and inspire others with your unique insights? Or you could explore passions. Dive into like a topic that you love. It could be something to do with like a hobby, for example. And you connect with like minded communities, that type of thing. Or is your sole purpose, or your blog to monetize your content, Generate income through ads, affiliate marketing, or selling products and services, that type of thing. This is one aspect you're thinking about, A blog niche that will help you figure out what you want to be doing. It's really important to ask yourself these types of questions. What is the aim of your blog going to be? By understanding this, you can align everything in your aspirations. You know your passion with an actual purpose. Now that we've figured out what my goal is going to be, we're going to figure out how to choose your niche. Basically, your niche is your blogs identity. You need to be thinking, what is it? What is it that I'm going to be writing about? What specifically topic wise, am I going to be thinking about? The three points that you need to think about is your expertise. Think about what areas do you have knowledge or experience in? You could actually leverage some of those strengths to create valuable content. For example, if you are a marketer for say, ten years, you might want to start doing a blog all about different marketing strategies and things like that. But it's great because what you can do is you can provide your insight into those topics as well. Because you have the experience doesn't necessarily mean you need to choose a passion that you know absolutely everything on. Because you can learn as you're creating your blog or as you're doing that type of thing. But it's great to give your opinion on things as well. Passion is really important when it comes to a blog niche as well. What ignites your curiosity and keeps you engaged, Writing about something you genuinely enjoy makes the process really fulfilling and sustainable. The more passionate you are about something, the more likely you're going to be creating more blog content on a regular basis. Also, when they're reading your blogs, they can see the passion as you're writing something because you enjoy writing about it. You're not like a robot or you've used AI, which, AI tools are great for certain things, but it's not the same as you writing about something, it really isn't. Your passion will come across as well, which is really great. Finally, your target audience. Who do you want to reach? Basically consider the demographics, their interests and their pain points, because this will actually help massively if you have an expertise in something, by sharing interesting insights to help a pain point for somebody can bring in the right type of audience. But you need to be really thinking about who is your audience anyway? Who is it you want to be talking to? That will help you in your writing as well. When you're writing, you can address that audience in way. Hopefully this will provide you a little bit of insight when it comes to choosing your blog niche. Now I'm going to go through some of the key ones that are trending at the minute. These are the four currently that are standing out and really popular business and finance. This is great because you can share industry trends, offer business tips, or analyze financial markets. You can stick to those kind of things. Technology, technology is massive. At the minutes, you can review gadgets, software, talk about emerging trends, tech advancements, any technology base that's coming up and coming. Marketing and lifestyle you could do marketing sees you look at trends, you could look at sharing your own personal journey, that could be a good one. Travel on food, which is recommending destinations, culinary ventures, cuisines, food recipes, you name it. Anything to do with food basically, could be good. I'm hoping this is inspiring you to start thinking about what it is that you want to write about. Once you've got some idea of what you want to do, it's a good idea to narrow it down a little bit. For example, you might be thinking, I want to talk about travel, that's what I want to talk about. Well, you could focus on budget backpacking or luxury getaways or things like that. For example, in food as well, you could specialize in vegan recipes or gluten free baking. The reason for this is it attracts a different audience as well. Also by niching down a bit into it, it doesn't make, it can help with your writing. Basically, If you're focused on vegan recipes, that's great. Because you could think of lows and Los of vegan recipes. But everything you do, marketing of your blog could be focused on the fact that you are especially vegan recipes. Only thing that could attract a specific audience which is great for you, you might get found a lot easier because you are specialized a lot more on Google. That's why I say you need to think about maybe niching down a little bit more than just something like travel, for example. But it doesn't necessarily mean that you can't talk about just travel. Because what you could do is you could do a travel blog, but it could have separate tabs basically. One could be about backpacking, one could be about different destinations, one could be about camping, you could be like the travel hub basically. But it's just just from a marketing perspective basically, to think about how you would market these things. Yeah, think about niching down a little bit more from just a big broad topic. It can help you massively. The thing is, if you've got a passion for something anyway, you've got to have a lot to say anyway. But you might find that you don't want to. There's too many things you can talk about. For example, marketing is such a generic term, but if you talk about say, Instagram and that's all you talk about, Instagram, you might find that you can talk about different trends and things that are going on constantly because there's always something going on with Instagram. But you might find that you're sticking to your passion of Instagram rather than talk about marketing. And then you end up thinking, oh, we've got to write this, this, and this. Well, no, you don't. You can write about whatever you want to write about. It's your choice. If your passion is in Instagram, for example, then great, stick to it, talk about it. You can basically go off and start doing different things about that topic. You could actually link that to affiliate marketing. You can link that to different things you could talk about. You could do some training courses and everything can link off in different ways. That could be the purpose of your blog is to basically be an Instagram expert and that can lead you to different things. When you are niching down your broad category into something a little bit specialized, it can change the purpose of your blog overall. That's why we start with purpose sometimes first, because that's actually an easier thing than actually your blog itself. But once you've figured out what your blog is going to be about, your purpose might change slightly as well. Those are the two things you need to be thinking about. This is a lot to think about. If you're feeling a bit lost, blogging is new to you, you've never done it. Then what I would say is browse other blogs, have a look at other categories, other blogs in an industry that you like. For example, if you've been thinking about this going actually, I really want to talk about travel, then look at travel blogs, look at successful ones that come up and Google, look at the blog titles of some of the topics, how they break it up, that type of thing. Then try and delve into other different types of travel. For example, if you came across a travel blog and there's a specific topic you love talking about, you think, oh yeah, I know a lot about that. Then start googling that. Figure out what people are talking from that, see how popular is that type of thing. Just do a bit of homework. But it's really, really important just to take some time to figure out overall what your purpose is, because it will help you in the long run. Hopefully, this is giving you some valuable insight and train a blog. Think about the purpose of the blog. Have a look at your niche and start brainstorming where you want to go with it. 3. Research your audience : Look into researching your audience. Creating blog content requires more than just an insightful idea. It needs a deeper understanding of the audience. Who are they? What are their needs? Desires and pain points. What information are they actively seeking? Without this knowledge, your blog risks preaching to basically an empty room. No one will see it, no one will hear it. No one know it exists. Why does your audience research matter? This is why it's important to understand who your audience is. First of all, tail content is really important. You can tailor your content to the specific needs, interests and the challenges that they're facing. This basically in turn means that, you know, you get more engagement. And it drives an action which is fantastic, that's what you want. It also improves your SEO by you knowing who your audience is. You know your audience's search intent. To help you optimize your content, you can figure out the keywords that you can start using. It helps boost your organic traffic. When I say organic traffic means you don't need to pay, anything basically builds on its own and increases your visibility. Basically, if you know exactly who your audience is, you can incorporate that into your blog content. Basically, when you search on Google, basically you'll come up higher up on the search ranking basically, and then you'll get found easier. That's the whole point of it. Finally, by understanding audience, you create a stronger relationship. You address your audiences need directly. You build some trust, some loyalty community. And you become basically an advocate for basically what you're talking about, which is fantastic. It's really, really important to think about researching your ideal audience when you're thinking about your ideal audience. These are the four main points that you need to be thinking about in order to think about who it is. Who is that person you're going to think about the demographics, Start with basic information like age location, gender, income, and education. Then you're going to look at psychographics, which is thinking about their values, their beliefs, their motivations, the challenges. What are their aspirations? It could be that your blog is going to basically help someone start business. Is that their aspiration? That could be something that can be linked into your audience, your ideal audience. Then you need to think about their online behavior, analyze their online activities. What social media platforms do they go on? Basically, what websites do they visit? This will actually help you in the long run, by the way, because if you know where your audience is, that's the platforms that you need to be on. Finally, your existing audience. If you already have an audience and it's not ground great, you can leverage the existing data. You could figure out where is the website traffic coming from, social media engagement, the e mail interaction. If this is already something that you've already built already and you're just trying to get a refreshment, that's great. But you need to use that data. Use that data to figure out where is your audience, where they're coming from, what they're interested in. It can give you valuable insight to as everything, it's all very well going. Talking about your ideal audience, you're probably panicking a little bit, right? The midge. Do I find this information out? Here's some ideas on how you do it. You can gather information from surveys and polls, which is really, really helpful by lovers in your social media or through e mail however you want to do it. But it's really good idea to do, maybe short polls on say, Twitter or probably a few questions on our survey, that type of thing. To basically find out some key things about your audience. You could ask them, would you prefer this topic or this topic? Would you be interested in this? Do you think there's enough talk about this, that type of thing? You can ask all the little questions that you're like, oh, do they like this? Or this server. You can actually find out about the demographics of your audience as well, which is fantastic. You can ask, where do you live, how old you are, what sex you are. That type of thing. That could be more insightful. Social listening, monitor social media conversations to see what people are actually saying about niches and related topics. You could type in specific keywords and things, or you can follow people. For example, if you go and linked in, if you follow some of the people that are bloggers in an area that you're interested in, follow them. Have a look at the level of interaction, what people are commenting as well. It's really important to delve into the world of social media, really because it's so insightful, even if you're not really keen on it, it is really, really useful tool to figure out what people want to talk about. You can look at the latest trends, you could look at the latest things that are talked about, the latest topics. Twitter, you can look at the top posts. If you type in a Word and look at top posts, you can see what people are talking about and what people are interested in. What people's thoughts are. Or maybe they're like, oh, actually I still don't understand something. That's where you can think about, yeah, I can jump on that. Then you can look at competitor analysis, research, competitors content, the audience, that type of thing, I've previously mentioned going on other people's blogs. This is the point where you can do a bit of competitive analysis. Basically, you go on there and you can see some bloggers will allow you to add comments or likes or anything like that, or shares or things like that. You can have a look to see how active they are. There are various online tools to see how popular blogs and things are. You could delve into what it is that people are talking about, how popular they are, that type of thing. It can provide you really valuable insight into the audience. You might even figure out what the key words are as well. If there's a specific topic you like, you might find that the person that's talking in that blog is talking to such and such. You can be like a yeah that resonates with me as well. You can take that keyword and put it on like a note pad or something ready for when you're starting to talk about blog. Hopefully this is given you sit inside. There is going to be a booklet at the end of this course or you can download at any point that will help you basically go forward with this type of thing. I will mention some key online tools you can use social media tools and the best way to competitive analysis to. 4. Keyword Research: Let's look at keyword research. To truly thrive, your blog post needs to be discoverable by your target audience. This is where the magic of keyword research comes in. What is keyword research? It is a process of identifying the terms and phrases your ideal reader uses when searching for information online. By understanding the search intent signals, you can tailor your content to resonate with their interests, which is absolutely fantastic. It's basically what does someone type into Google to basically get to find the information you need to be able to use those keywords that are intent in your blogs. Why does keyword research matter for bloggers? Some people actually don't ever do this, and some people do. For those that do it, they're the ones that probably more successful because they know their audience and what their intent is. Here are three very good reasons why it matters. First of all, you can create content that directly addresses your audience's pain points. What is it that's driving your audience completely mad? And what solution can you offer them? It also helps search engines understand your content value and rank it higher in search engines. The higher your value, the more it resonates with your audience, the higher it ranks when someone's searching for it. Finally, you can identify gaps in the market and create unique content that stands out to your audience, which is fantastic. That's the whole point of keywords, basically, is to reach your audience, basically for them to find you, which is really important. How do you do effective keyword research? Well, that's a very good question. Here are five ways to do it. First of all, you need to define your audience. We talked about your audience in the last session and how it really matters. At some point, you should know who that is, the demographic and all of that. Then you need to think about brainstorm and key words. Think about what words resonate with your blog and your audience. You might find that you're talking to retired people. That might be a key word that you need to think about because that could be included into your content. Then you need to try out some keyword research tools. If you go online and type in keyword research tools, you will find loads and loads. I will also put some suggestions in the PDF document that you can download to help you get sounded, but they're really, really useful. Tools like this are amazing for people. Sting out, it saves time, that type of thing. It's really important to utilize them as much as possible. Then you need to think about prioritizing those keywords based on search volume, competition, and intent. When you're looking at keyword research tools, most of the time they'll tell you how popular they are, that type of thing. Prioritize the ones that are most popular basically, and have a look into which ones reach the right competition, that type of thing. There are loads and loads of other resources. If you type in keyword research and how to do it or anything like that, if you want to delve in a lot more, that's the way to go. Basically do your own research on how to do it. There are loads and loads of resources out there that are free as well, which is amazing to help you find those keywords basically. And then finally, use keywords organically within your content. When people find keywords, they think, oh yeah, needs throw all these keywords into absolutely everything that I'm writing. Then sometimes the blog post is lost or full of these words. It doesn't make sense, it doesn't flow, because someone's thrown like loads of all these keywords in. It's lost its meaning basically. So you need to add them in as you're talking quite naturally, really when you're writing about specific topic. You could start the first paragraph with, this is a great insight to retired people, blah, blah, blah, and that's the key word, retired, that's in it, but it flows really well. You need to think about adding them in quite strategically, really. But you don't need to do all of them. You could do one blog and it has say, five keywords. And then you go on to the next post you do will have a different set of five words, and then the next one might have a mix of them. Sometimes you'll find that when you're writing blog posts you won't use all the keywords. You might have a couple here and there. You might use different ones. It's good to brainstorm them like I've just said. Or use these tools and have lists of them ready. But what you can do is put an Excel document together if you're doing different topics, say four or five different topics, but you do multiple blog posts about the topics you can put in an Excel sheet. Well, I'll use these keywords for this topic. I'll use these for this and this for this, because those are the popular ones that will get me notice that type of thing. And then you could always have another row of basically general ones specific to your audience that you can integrate into them however you want to deal with it. It's all about finding those keywords and making a note somewhere that you'll easily find on your computer. Some people use note pads, some people use one document. There are absolute tons of ways of doing it. But spend some time doing this. Like I said with audience, it's all about research. It's the same keywords. Go online, go on Google typing keyword research tools, Moz is a very popular one, but if you type in the word free as well, you'll probably get a list of probably five straight away at the top of that search that you can try and utilize. Some of them will give you a lot of information, some but make sure you choose the right ones that are popular but not overly popular so that it's not saturated. It's a bit like on social. If you type in the word hashtag love, you are going to get billions of people. That specific hashtag you want to hit, the right sweet spot. It's not too popular, but there's no one following it. Basically, you want the middle ground. Basically, have a look into this. Spend some time really focusing what those keywords are. They will really matter in getting your content found a lot easier. 5. Structure your blog: We're going to cover off the structure of your blog. Once you've identified a promising topic, you know exactly the type of thing you're going to write about. The next step is to plan the structure of your blog. You start with the headline. The headline needs to be catchy. Intriguing to draw your readers in and to encourage them to click on your article. You need to have a think about the types of headlines that you're going to be writing. Something that tells the person what it's about, but it's a little bit more intriguing. Some people will put like the five ways to solve such and such or something that goes, ah yeah, that's exactly what I want to read about. That's the type of headline you need to be writing. Then you're going to go into an introduction. This is before the main bit. Basically, this is going to captivate the reader's attention. This is going to keep the reader going. Yeah, I'm in the right place. This is interesting. Exactly what I need to read. That's basically what you'll be doing. You need to clearly identify the articles theme when it's a bell and briefly provide context to establish the articles value. Basically you want to say, why should I keep reading? Basically, what's the rest of this block going to be about? That's what the intro is. You're giving a little bit of like an interest. It's almost like the conclusion is at the beginning. You're basically summarizing what they're going to be reading about, but you're not giving everything away. That's the introduction. Then you're going to go into the body of it. This is where you'll be putting your main points. You'll be using headings, subheadings in this for example. You'll just be breaking down, if you're talking about a range of different things, this is where you'd be breaking it down. In this, you want to make it flow seamlessly from one point to the next point in the body. I would say try and integrate different things into it, add bullet points to break it up. You will find that people skim, read a lot of time, but people don't want to read massive chunks of Fiona. You want to be basically making it as readable as possible. Nice and short. Short paragraphs, short sentences, that type of thing. You can see on the right hand side, I've provided like a bit of an example where they've done a bit an article and what they've done is they've done bullet points just to break up the key information that length is acceptable. That's great. Especially if you are doing substantial blog where you need a lot of information to give to people, it's important that you do that. Try and include like evidence, examples, data to support anything you're talking about, links to other things, that type of thing. Just include this in the body of the text, but this is where basically you'll be doing your little paragraphs, basically summarizing all the content. Then you need to include a conclusion. This summarizes everything, all your main points in two to three sentences. Usually on the right is a bit of an example where they've done a couple of sentences briefly describing what the article is about. And they've done a bit of a recap, which is quite good, especially if you've got a step by step guide to doing something. This is basically summarizing those ten steps. As you can see, you basically just want a sense of closure and here's what you need to do next. This recap on the right hand side, this is basically what you need to do next. This is what you need to take from this article. It's a great way of doing it. And I recommend for every single blog, there's like a next step as such, because this is what will keep your readers and all that coming back to you because they're like, oh, well that person was really helpful. I know. Now I need to do this. When they go onto your article, they go to the bottom after they've read it all and go, yeah, right. Okay. This is what I need to do. That's what people love doing. They don't want to just read something for the sake of it. They're either finding out a solution something or they're figuring out a guide to something. They have actions they actually need to do themselves. It's really important to structure it this way. You've got the headline, you've got the instruction, you've got the body, and then you've got the conclusion. 6. Essential elements to include: In this lesson, we're just going to cover the essential elements to include in your blog. Besides creating a really informative and engaging blog, there are additional elements to help you optimize your reader's experience and to achieve specific goals that you may have. Here are the four elements you need to think about. First one is strategic links. You have internal links which guides readers to basically explore your website a bit more. You might suggest another different blog, or a product or anything like that that's external, provides valuable contact, adds a bit of credibility by directing readers to the sources that you found the information from. If you put a data driven article on your site and there's loads of sources, you're basically saying, basically this, where I got the information from. Hyperlinked keywords are embedded keywords within the text allowing your readers to find out more. Basically, on the left hand side you can see where it says related posts and there's another article that can either be an internal link or that could be a hyper one. Basically you could basically go, here's some more information, you love what I read. Well, here's some more what I would suggest to have a mixture of all of them. You want to basically show people that you got the information from somewhere with a good reputation. You do want people to stay on your site and read as much as humanly possible. Offer lots of options for them exploring different articles and that type of thing. But you do want people to find your sites to be a resource, that's really important. Next, compelling call to actions, clearly defined goals to determine your desired outcome from each post. For example, you need a defined goal for, say, an article. For example, you might want somebody to subscribe something. You might want someone to download something. You want them to do something. You need to make that really clear as well so they know what to do. Try using action oriented language like subscribe, Le. More sharp, new hurry. Last chance those words encourage them to do something is really, really important. Strategically placed them, put them in places that isn't disruptive or feels like overly promotional. Here's another court action. Most people tend to put a call to action midway. If you've got like an image breaking up, you know, your blog post depends on the length of it really. If you've got a fairly long one, then put multiple calls to action throughout it. If your blog is, say probably about 500 words or something, sometimes people just tend to leave it at the bottom. It's entirely to you. But you do need call to actions because it gives people prompting to do things. I mentioned about strategic links. You can see in the example on the left where it says, read this blog post. That would be an internal link, but you're encouraging people to read this blog post. Basically, that's really important. Use engaging visuals, High quality images, utilize relevant ones. Make sure that when you create a blog and you're using images, the visuals match the content. It's really important, people go in the wait a minute, is this supposed to be about this? It's really confusing, especially if you've got ski readers or something. They tend to skim through it and they pause and go, wait, is this right? So it's really important I would recommend if you can, using if graphics or charts, if you can, just for things that are really complex, it's actually really great to use because what you can do is you can use the same image in your promotional marketing that you're doing as well, which you can draw people in as well. But it's just easier for people to visualize through images and infographics, and charts. Finally, what I will say is maintaining the same style throughout all your blogs on the website page and blog articles as well. It's just basically because people start recognizing your brand a bit more. Um, sometimes if someone's jumping from one article to another article and the style is really off, it can be really disconnect. They go, what is that Doesn't make sense to them. So it's really, really important to stay on brand if you can, like, for example, if you are, you're adding an image and things like that and it's black and white style. Make sure all of them are black and white. Just to add that consistency and professionalism basically. The last one is if you have time, if you need videos, some blogs don't need them. Add videos if you can. They're really compelling narratives. They can showcase your expertise, you demonstration or something. You testimonial. People love videos nowadays. It's just one of those things that people have just really grasped onto make sure that the videos are mobile friendly. There is nothing worse than trying to watch video in your tinny phone. It just, it blows up and it's not whacking, It's very frustrating. And make sure that you integrate calls to actions into the videos themselves and into the description and all of that. Everything is linked that you're doing, everything should have a purpose that you're doing. You just want basically people to follow through with an action or a goal. Basically for you, you might find that you want people to subscribe to your newsletter or anything like that, but you can do that in various ways. You can use the hyper link, so there's a sign up off the website, or you can add it as a call to action at the end of the blog and things like that. But there are so many ways to utilize some of the stuff that's on a blog. But hopefully this has given you some insight into some of the things that you can do. I would recommend just adding these in. It doesn't take very long to think about the types of things you can add in. It could be simply as hyperlinking of bits and bobs on a blog, but it can make the difference. 7. Long blog posts: In this lesson, we're just going to briefly touch on long blog posts. Recent studies suggest content 1500-2500 words tend to perform really well on search engines. Uber, for example, have done their own research and they found that 2,120 400 was the optimum for them, for their SEO. And it works really, really well, but it works differently from company to company. But it's one of those things that you could actually monitor really well to see the success of a long blogpost. If you're thinking about it, here's a few reasons why you should write a long form blogpost. You don't need to do all the time, but here are the main benefits to it. It establishes your expertise by showcasing your knowledge and authority. The longer the post it means, the more you have to say. It boosts your SEO by attracting more organic traffic. Because there are more detail, more keywords introduced, it boosts your traffic. It increases your engagement through captivating your readers. Obviously you're talking about something you've cold their interest, which is fantastic. It just shows that your readers are interested in what you're talking about. It also builds authority. It demonstrates your commitment to providing value information, fostering trust and loyalty. Short blog posts are great for, certain things are great for if you're doing guides or something with a lot of in depth. But it adds a lot of value when you're able to create a longer blog post than a shorter one. It just shows that you've taken more time to do it. It sparks like a deeper connection with your audience. You go beyond like a normal discussion. You're able to encourage people to have their own thoughts and comments and interactions with your blog because you have more say, you have more insight to provide. They're really worth looking into. I'm not saying that you should do it all the time, but I would say if you've got topics that you think right, I could write a lot about this, I could provide a lot of information and resources, and I can really provide value to my readers than do it. But what I will say is it will increase your ranking because of the length of it. Try and aim to try and do some long form block price if you've got time. Rather than just sticking to short form, which is probably about 500 words. Some people tend to have a bit of a sweet spot where they do between say, 500 to 1,500 words. It's not long, but it's just the right amount. The length of your blog, the more information that's in it, the more it will get ranked as valuable to Google. Have a think when you're doing it, like how long blogs will take you to do and how long you roughly want them to be. It does matter. A long time. 8. Places to share your blog : You finish your blog. Fantastic. Now you need to think about places to share your blog. Sharing it in the right places is key to attracting the right readers and a great audience. Here are a few strategic spots to think about social media. Social media is the best place. What we've done, we've given you some inspiration on how to utilize it. For Twitter, you can share snippets of your post with an eye catching visual and some hash track. If you upload something onto Twitter in the text with the link, it often does like a pop up of an image that's quite useful. Facebook you could share to your personal page or if you've got business page relevant groups. There's loads of blog groups and that type of thing. That's really good linked in. Share your posts on your profile industry groups. Yet again, really interesting people love the latest news interest. You could create loads of pins and link it to the blog post, Instagram. You tend to share snippets, really eye catching visuals from your post with hash tags and a link from your bio. These are the ways that you can utilize social media. But there are loads and those are different ways you can use it. Then there are content sharing platforms. Mediums are popular. One, you import your blog post, and basically you leverage the mediums engaged community of readers. There's readers already there, basically waiting to read your content. And you just pop up there, then you have read it. You can share your post on relevant subredits, but you need to stick to the rules and there motion card lines that you need to think about. Flipboard, you can submit your post there, then they basically curate to the right audiences. It's worth looking into a is really good. It's really useful actually because a lot of people ask questions in there, but you could just add a link to your blog. Here's a solution. Basically you're answering a question. But there are many other ones like tumbler blogger sites you can use. You just need to research content sharing platforms and you should get a massive list, but these are the key ones that you'll come across. Then you've got community networks, you've got industry forums and communities. You just need to research these. It depends on your niche. You can share into the forums, provide insight, but you need to engage a lot with the members. Then there are blogging groups and communities as well. A lot of this will be down to back and forth, connecting with people, sharing each other's work. A lot of participation, that type of thing. There's also online events and webinars you could do. So you can promote your blog post through other things that you do, like you might do webinars and things or Q and A sessions. This is where you could refer to it. You're just thinking about thing that you're doing online. How do I basically encourage people to read my latest blog? How do I get people there? And that's what you'd be doing. Additionally, this all depends on if you've got a marketing list, that type of thing. But elking fantastic, you could basically send it like a newsletter out or a quick e mail. Just basically saying about your latest blog or blogs. You might have multiple that just come out, guest blogging, so you could reach a new audience by guest blogging on someone else's site. But referring back to your latest blog, that type of thing, You're just looking at different ways, basically where you basically talk about what you're doing and the value of what you've talked about and your block. There are many places. Think about how you do it on social content sharing platforms. Get invested in the communities. Spend some time researching what they are. Do your research alongside everything else we've discussed throughout this entire course. Before you start writing, it's really important to have the foundations of everything set up. You know who your audience is, you know all the bits and bobs that we've discussed. You know where you can share it, all the different stages that we're doing. You don't want to be doing your blog and then going, oh now I need to research this step. Download the PDF, there's a bit of a checklist in it. Go through everything, Make sure that you've set everything up. You know who your community groups are, you know where to find all your keywords. Everything is set up in a document for yourself. You know exactly what you need to be doing with the blog so that you can make it successful. Because that's the whole point of this course, is to teach you basically how to set up a blog in a way that will reach the right audience, and then it can get your readership in and then you can grow it from there. Hopefully, you found this course really, really interesting and fun, and good luck with blogging.