Transcripts
1. Course Introduction: Hey there, everybody. It's Amelia. Are you looking at this screen and thinking this looks like gobbledygook? Well, don't be intimidated in this course. What we're going to do is take this screen being ads and try to break it down to you so that if you were thinking about getting started running paid traffic if you are, you know, running affiliate marketing promotions If you haven't Etsy store if you are doing e books If you were doing any sort of online business where you need traffic paid advertising is an amazing way to get traffic to whatever it is that you're doing and you can do it. It sounds crazy hard when other people talk about it and then you load up a page that looks like this and it looks like gibberish. You know what all these things mean? I know this from my own personal experience because before I got started doing being ads, when I looked at this, it was incredibly intimidating, and I didn't want to get started because I was afraid I was afraid of doing it wrong. I was afraid of having my account banned. I was afraid of losing money and I just couldn't get started. So this video course, the plan is just to go through this platform step by step. You could call it being ads for just complete Beginners being ads for dummies being adds one on one and let's just go through and start helping you understand what all the pieces are. You're not gonna come out of this course as an expert. I'm not gonna promise you that you'll have the most amazing adds the most amazing account that you were making millions of dollars because that's not the point of this course. The point of this course is to help you understand what are all the pieces of the platform so that you can then take the next step and start to dip your toes in the water. Because the only way you are going to become an expert at being adds is to start drying. Being adds. The only way to make, uh, you know, be totally successful in whatever it is you are trying to do online is to get started in dip your toes in. So what we're going to do in the following videos is to help you do that. We're gonna break it down and just explain what is everything? What? Our campaigns. What? Our ad groups. How are they different from ads? Just go through and show you all these things. Thank you very much, guys. And I look forward to seeing you inside.
2. Bing Ads: The Basics for the Complete Beginner: all right in this video. What we're going to do is go over the being, adds platform and just give you the 10,000 foot view of the being campaign and setting up an advertisement in being. Now, when you first log in to either Google AdWords or being Edwards and you see all of the stuff, a lot of people get turned off. A lot of people say I don't want to do this because it's overwhelming because they don't understand the difference between campaigns and add groups and ads and audiences and all of the things and so we're going to do is just go through quickly what the various things are , so you can understand sort of the structure of what an ad will look like. So here you can follow the pointer. You see you have options to click campaigns, ad groups, adds keywords, etcetera. And here's what that means. So the yellow box that's the campaign. So when you are going to prepare and add, you have to start with the campaign idea. So what product or service is the ad going to be about? And in most cases, what being will have you do is start with an umbrella of that product or service. So in this case, let's say I was going to be marketing my company, which which I don't have. But let's say I had a company that sold piano music lessons, you know, online digital piano music lessons. So the campaign, what I would be setting up and you're asked to give it a name, I would just say Piano lessons, piano tutorial or just the name of the company. There's a company called Piano for also would just say, piano for all. So that's what you would call the campaign. This is the piano for all campaign. So once you have that established and you can see over here campaigns, all it is is simply just the names of the campaigns that you have. Uh, next. After you create the campaign, you'll be asked to create on the ad group so you can set up your ad group for in a lot of ways. A lot of people will do one ad group with 100 keywords. Some people do will do one ad group with just one cured because they want to watch each keyword very carefully. Some people will set up their ad group with one specific aspect of their campaign in mind. So for the piano lessons example, they might say, You know, this is the digital products section where we're only going to focus on the digital products and then have a separate add group for, you know, online coaching, where you have one on one teaching and then maybe an ad group for e books and you know, just something very specific. And so what you have is the campaign umbrella, and then underneath that you just basically organized by what it is you're specifically promoting and how you're going to promote it. So again, you can do that by the specific product. Or you can do it simply by keyword. And if you go to the campaign management section again, you can see next to campaigns. It's just and groups. And when you click on that, you can see that you have all the various ad groups that are set up, and these are not the actual ads. When I say the ads, I mean, when you go to being dot com and make a search and you see ah, here you can follow the pointer. This is an ad. It has a little square boxes is add. This is something that someone has physically placed here and being to run. So when I say campaign, this is not this. When I say add group, it is not this, uh, below the ad group. After you've created the campaign and the ad group, you will be asked to create the actual ad. And the actual ad is what will show up right here? That is what people will see so people will never see the campaign. People will never see the ad group, but they will see the ad And so you can see in the dashboard. Here we have campaigns, add groups and then the actual ads. And so you can see here. Now, this starting toe look more like what you would see in ah, search engine. If somebody were to search in this case affiliate link tracking, then this is what they would see. And it looks very much like what you would see here and you say Okay, well, we have one campaign, and then, you know, we can have as many ad groups as we want. Why are there at least to add boxes underneath each ad group. It is very common, and being is set up this way for you to set up multiple ads in an ad group so you could have one ad group and then have only one ad, or you could have multiple ads for that ad group. You could be aiming multiple ads at a specific keyword or multiple ads at a specific surface. This is really unlimited. There is no limit to how many ads you can actually have per ad group, But this is essentially the structure, the umbrella of the campaign, then essentially a smaller umbrella under nap with the ad group and then below that you will have all of your adds that belong to this specific ad group and campaign. And so when you look at it this way, you could say, Okay, well, this does kind of look like an umbrella. There's the overview, and then you have campaigns, and underneath that you'll have ad groups, and then underneath that, you'll have your ads. If you are looking here on the left, uh, you see all the campaigns. If you click on it, you will see underneath that you know the ad groups, and when you click on it, you will get the hats
3. Terminology: What does it all mean?: all right when I said in the beginning that we were really going to break down and just hammer in what the specific a terminology is and just really give you the basics of what everything is. So you don't feel intimidated. I wasn't kidding. We're really going to just drill down into the what the specifics are. So when we go and create an ad, you will be familiar with what the terms are on what they're used for. So again, the campaign The campaign is the umbrella of what you promote. The audience never sees this. This is basically where for you to organize yourself within being okay, so you select the product or service. This is the name campaign. The next thing you will set up is the name of your ad group. So this ad group will be created based upon how you intend to promote your campaign. You know, Is it broken down by key ward by service or by a group of keywords, for example, all the key words that have the word best in them or all the key words that have ah clicking them or, you know, just some way for you to get organized and finally ads or what the customer seas in search , so you'll create the campaign first. Then you'll create an ad group, and then you will create ads within that ad group the campaign goal. So when you set up in ad in being the, the suffer will ask you, What is your campaign goal? I mean, what do you want as Thea outcome of your advertisement? Do you want sales? Do you just want traffic to your website? Are you looking for phone calls cetera? Because being will, I want to use the word optimized, but we'll help you set up your ad to reach your goal. The campaign budget. This is the limit per day for the entire campaign. All add groups all ads, etcetera, so you can make the campaign budgets different than the budget for each of the ads. But regardless of what the ad spend limit is per day per ad, the whole campaign will not exceed whatever that budget is. So if you set up a $10 of a day campaign budget, but then one of your ads has $20 per day, the ad is not going to be able to spend more than $10 a day. And if you have other ads running, they're not going to be able to spend whatever it is you set up for your ad budget or your ad limit per day, because your campaign budget is sets what the max is for the entire campaign. That's why it's so important to understand how this umbrella works, because you can set settings at the campaign level at the ad group level, or even at the specific just add level, the location. So when you set up an ad, it's going to ask you about the location. What that means is, in what place is what countries do you want your ads to appear? Meaning where in the physical world are the arms and legs attached to the eyeballs viewing your ab so you can set it up so that someone in Malaysia can, you know, view and an ad that you may be promoting in the UK because their options to say OK, I want to be ableto have people elsewhere, search for things in London or search four things in the UK, but most times you want to think about specifically your customer and where in the world they are, so you don't necessarily want to get the whole world involved for all your campaign. So that's something that you got to think about Next. Key words. What are the actual words that people type in the search bar that you want your ads to appear for? So you know, people say, Oh, well, you need to look for these keywords in this that or whatever. Ultimately, you'll do your keyword search, and you'll do this carefully because it is important. But the key word is specifically what people we'll be looking for that your ads will appear for. So if you don't know what it is that people will be looking for, it is really difficult to set up what the key words are the final u R l So this is what you want the customer to see in your advertisement. So let's just go to being really quick, and then we will search for, you know, and so what? You'll see when you scroll down and we'll look for an ad. Wow. So this link right here is what the final Earl is. It's what the customer sees in your ad, so you don't necessarily have to include the actual target u R l where you want them toe land. But the final u R l Right here is what they will see in the ad. In the ad, you will also see ah, place to insert title 12 and three. This is what creates the headline of your ad. When I talk about the headline of the ad, I'm talking about this part right here. You can see that's highlighted. The piano chords. Amazon books free two day shipping with Prime. This is the title that you'll be creating. So in the ad, when you see title 12 and three, it is creating this part of your advertisement. The ad text is the information and words that you used to convince the customer that he or she should click on your and in the actual advertisement, you will see it down here. So this stuff in gray is this is all of the ad text and you will have to create that information in your ad as you build it
4. Setting Up Your First Ad: What we're going to do in this video is just go step by step, how to set up a add in being, and I'm just going to do it and you can watch it and use this model or this method to create your very own being add step by step. So what you could see right here is my screen. It is my being adds account what I will do when I want to create a campaign. It's simply move my mouse to the create campaign button and click it and away we go. So I have to select the goal of my campaign and generally I'm going to select for me. I'm going to select conversions in my website because when I want people to get to my website, I want them to do something. I want them to either give me their email address or I want them to download something where I want to them to buy something. So I'm going to select conversions and my website, and here is where I have the opportunity to select a campaign name. So I'm going to select the campaign name of again just going on the piano lessons or piano services. I'm going to go get a for all, and I'm just gonna call it example, because this is on and I'm making as an example, I tend to start with a low budget because while you may want to spend a lot of money eventually you may have a large budget. In the beginning, you want to set a small budget because you will be figuring out which of your keywords are working or not. And you don't want to end up spending a bunch of money on something that you really don't want to spend money on. So what you do is you start with a small budget and you start spending slowly. And as you watch your account and you watch which keywords seem to do well seem to do something. You can increase that ad budget as you get more familiar with the cures that are working. Where do you want your ads to appear so you can just select you know, the United States Canada. If it supplies it to you, you can select all available countries, and so if you select that what being will do is serve your ads anywhere in the world where someone may be searching that being is available. So if there's countries where being is not available, it won't be served there. And it will only be served for people who are searching, essentially in the language that you have. So if you are thinking that perhaps your ads, you want them to show up. In a country where English has not really spoken than if you select English, your ad is not going to be shown there. So what I will tend to do is but to specific locations and how you do that and select the little spot that says, Let me choose. Choose specific locations and I will enter ah, location to target or exclude. So I will just start with the United States, and once you search it, it's not added right away. You have to click the button for target, and now you can see that this has been added because it says within the United States. And then I'll just add ah, New Zealand, for example, and again I added it. If I just enter, it brings up New Zealand, but I still have to click target. If I don't click target, then it won't get out of it. So you can see within my targeted locations are within New Zealand. Within the United States, you will have the option of the WHO spot is people in your targeted location. So I'm right now looking for people who are within the United States and a Zeeland. That's where their eyeballs actually are. That's where their arms and legs and hands and feet are. You also have the options to allow people who are searching for reviewing pages about targeted locations. So it could be people who were searching from anywhere in the world about the United States , about bicycles in the United States or about bicycles in New Zealand. Most people suggest, Turn that off and I agree, because you really can't control who is going to be seeing your ad, and you have to really think carefully. If that is an actual option, you want to select, and there are definitely reasons to do that. You just have to think through it, and so until you know for sure, most people will turn that off, and I agree with that until you have developed specifically what the strategy is for having that box checked. And next you will have an opportunity to select English for me. I'm not creating ads in any of these other languages right now, so I'm just going to stay with English. And then I will save and go to the next step. Now it gives me the opportunity to create my ad groups. So I'm going to ah, put in my website now when you put in your website, you Earl R l right here. It doesn't mean that it's going in ad and that this is kind of tricky The reason that they ask for your website right now, even though this isn't the ad, whatever you put in this box right here, this is not going to go to your ab when they ask for your website right now. The reason they do that is to give you some suggestions over here on the right about keywords that you might want to use. So we're looking at ah, piano for all that will be that's going to be our ultimate ah website or ultimate final. You are all destination, so I'll just go and paste it here and then when I hit, enter over here on the right. It gives me Ah, bunch of suggested key works, and so I could go through here and then potentially select a keyword toe. Add to my keyword section, and to do that, you would just simply check the box and then click. Add to group for me. I tend to like to start with fewer keywords or maybe even Onley. One keyword per group. Add group name and the reason I do that is when you're a beginner, it's really hard to filter through all the information that being adds provides to you. It's really hard to know what your keywords are doing and how well they're performing. So if you have one ad group that is piano for all and you have 1000 keywords in there, it's really difficult to track what's doing well and what isn't. I think it's really easy to to make on ad group with a ton of keywords, but I don't suggest that for people who are just getting started because of how easy it is to get overwhelmed by what it is that you were doing. So what I will probably do is just create an ad group name that is learned to play piano. So that's the name of my ad group. And underneath that, I'm going to put Learn to place PM Now, when you enter the key words here, there's a couple things that you have to think about. So if when before I go on and save and go to the next step. If I leave the key word just as it is right here is learned to play piano. Then if someone searches piano with nothing else, um, this result could come up. So there are three types of searches. There is broad match phrase match, an exact match. So if I put quotes around it or I put brackets around it, that will change how it comes up. So this talking right here learned to play piano that is broad match so they could search, learn, or just the word, too, or just the wordplay or just the word piano. Most the time. You're not going to want to use broad match because you'll get people searching for all kinds of things that may land on. Your ad will click on your ad and will probably waste you a lot money phrase match is a good option. It's learned to play piano, but it could come up in ah, longer sentence. So where Doe I learn to play piano or where? How do I learn to play piano? So this will, uh, return results so long as learned to play piano. Or some of the words combine are in your search, and they don't even necessarily have to be in the same Warner. It could be playing piano, learned to play, for example, and that could come up in your search. So there are times when you'd want to use phrase match, um, and times you might not want to use phrase match. You may have a really specific goal in mind. In that case, you would want to use the option at the bottom, which is exact match. So you want Onley. People who are searching exactly learned to play piano, not how to learn to play piano. Not I want to learn to play piano. It's simply just learned to play piano. And so what you'll have to do when you create your ad, his test. What works best for you. I cannot recommend that you do broad match unless you really thought it through or you're only using one word specifically for example, piano and you might have a reason to do that. But learned to play piano. Either phrase match or exact match is your goal in most cases. So I'm just going to use for the sake of this ad learned to play piano on phrase match and then I will save and go to the next stuff. So now that I have set up the campaign and the ad groups and keywords, I need to create an ad when you're first getting started. I would not worry about add extensions or anything else underneath here. I would simply just click to create my ad. So my final you, Earl, is where I want people to ultimately end up in land. So I will copy and paste my link there. Now, what you will see is again when whatever you put in your final euro, it ends up right here. Now you're title. You can see there are three spots for it. So I'm just going to show you what happens when you type and you can see part one goes there. Uh, part two goes in the middle. This isn't exactly an ad that I would run, but I'm putting it together just to show you how it is that you we'll do it now. The path the path doesn't mean anything. It doesn't have to correspond anything whatsoever. It just makes this u r l look better. Maybe more enticing for someone to click on so I can put whatever I want in the pat I could put up, put in a sign up. Um And then, um you know, whatever I wanted to say, I can put it here in the text, Know if I'm trying to figure out what might be working what might be the best type of text , and I'm really struggling for what to put in the titles. What I could do is simply just go and search the term that I am. I have the cure for and see what other people are doing. And so right away you see as the pop up, um, and let's look for one that has information. Like learned to play piano. Ah Fisher Price music learned to play piano only $39. So this is a piano for all website and it's really simple, similar to what we are are doing. So you can see the fastest and easiest way to learn piano. $39. You can put any of this information in there. Oh, so generally when you are optimizing and I use the word optimize because everybody else does. But when you were setting up an ad and you want to get the ad seen or have a higher quality score, it's a really good idea to use the key word that you have set up your ad for in the title and also in the ad text. So that will increase the likelihood that being will serve up your ad in response to someone who is clicking, learned to play piano. So I always try to include that somewhere in here, Um, and then if I have a mobile Buehrle, then I would put it here. And so once I have filled in all of this information, I will click, save, and then being always suggests that you create a second ad. And so what I will do is copy I and then hit edit. And the reason that you do this is that you want to see potentially, which add does better, you know. And you won't necessarily know. You may think, Oh, I know what I'm doing And I know how this works, but you want to make sure that you give being some options. And so what you would do is change this, Teoh. You know something else so that you could see which add is doing better than the other. You have changed the text, um, and see what it is that people are wanting to see and what they are liking to see, and you'll see which ones do better as faras clicks. Then you will hit save. So you have two outs. And then to make this live, he would skip all this stuff down here and hit, save and go to the next stuck
5. Launching Your Ad: Bidding and Budget: Now, before your ad goes live, you'll have to make the sands about the budget, the bid strategy in the ad group bid. Now, I know in the beginning we selected the campaign budget and you will see that we put $10 there and imported over $10 here, uh, and again, the campaign budget is the max amount per day that the whole campaign, all the at groups and all the ads could possibly spend. When it reaches $10 it should stop. The next thing is called the bid Strategy. Now, if you don't understand how being works bid will choose one of the ads to serve to someone who's searched for a keyword based upon the bid and the quality of the ad so you can manage your bid manual, meaning I select the bid. And then if someone else has a bid, that's more than me being may choose that other persons ad to show because I haven't bid enough. It's like an auction, right? So you have people throwing up their hands. Oh, I'll bid this model. But this mount, you know, and ultimately, whoever is willing to pay the most for ads that are similar. Quality is going to be shown to the person who searched the term so I can do manual bidding . It's sort of like being in a crowd at an auction in being ableto throughout my paddle and saying, $02. Or you can do what they call enhanced cost per click so it can adjust my bid for me automatically, or I can have maximize Click. So, you know, just set my bids Teoh automatically, you know, get the get the price to win to show my at someone when people are first getting started. I recommend doing manual bidding, and the reason I do that is because there's so much to learn when you first launch your first ad, your first bid, and so you don't necessarily know how it's going to work. But what I do know is that it's really, really scary when you see your money getting spent really quickly and you don't even know what's happening or how it's happening. When you have manual bidding. I have total control over how much money I spend per day and how much I'm willing to spend per click. If you don't said that it can happen that Ah, you know, Google. I've seen this to Google or Bing will over overdraft essentially share counter or spend more than you were willing or wanting to spend. And so and it can be really difficult to turn off. And so manual bidding is essentially the way that you would control your account in the beginning, so I generally will set a bid, and then I will watch the keyword over time. And so if my ad isn't showing because I'm not bidding enough, then I can increase the bid as much as I want. So maybe by a dollar I would increase it. Or maybe I would only increase it by a nickel or 25 cents or the rest. But I have control over that when I select things like adjust my bid or maximize clicks. I have no control over that, and I have no control over how my money is spent. And so if I have a really bad keyword or I should have chosen exact match versus broad match vs, um, phrase match, you know what? I just don't want to spend all my money really quickly. I'm really conservative on that some people aren't. They just say I want to get as much attention out there is possible, you know, good on you. But I'm not that person, especially when you're just starting out. So you will see here in the Agra bid section, they show you your ad group and they don't show it by add the short by ad group, and then the show, the bid that you have inputted. And right now I have $1 in there and you could see this little yield sign. It says if I click on it, we don't think you're admirable. Will get very many clicks, I say. Okay, well, it shows you an estimated number of clicks on the number impressions. That means how many times your ad will get served and then seen by someone and not clicked on. Give you an estimate for how much you'll spend per month, and then your average search position. So will it appear number one on the top or potentially near the bottom as faras ad positions. Now, I can adjust this now or I can choose not to it. For now. I'm just going ahead and put it in a dollar and let it run. I'll just let it run for a couple hours, check it out, see if I'm getting any impressions whatsoever. And if not, then I'll increase the bid. You know, 25 cents, 50 cents or a dollar, whatever I feel comfortable with. But in the beginning, I just don't know how this keyword is going to perform. I don't know how well it's going to work, and I just don't want to spend a whole lot of money until I know more about this keyword in this campaign. So I'm going to click, say, and what it will do is bring me back to this main being adds platform so you can see piano for all example is currently available for searching, and now I see that I don't like that bid strategy that isn't what I wanted to do. Now that my add that we created learned to play piano on the piano for all website is showing, I realized over here that I do not like the bid strategy type. I clicked. Max clicks auto, and I don't want to use that bid strategy. So what I will do in the ad groups appear is check the box and then come to bid strategy type. I will pull the menu down and I could use the campaigns bid strategy or use the bid I set. I will click. Use the bid I set again. You can see I have these options and I will click. Save Now you will see that is set to manual and my ah bid. I can change to whatever it is that I would like it to be, Uh and then my ad is ready to run.
6. Using Tracking Links: in this video, we're going to show you how to incorporate a tracking link or if you have a link like you're an affiliate marketer or someone who has a link. That doesn't exactly match the display ling that we were using in an ad. For example, if you look here at piano for all dot com, this is probably an affiliate marketer. And to get credit for your sale, you need to use a special link to be able to run being ads and actually make money at the same time. Soto add your tracking link because again, when we set up our ad initially, there was no spot toe. Add that link. What you will do is go and click on your campaign piano for all. In this case, it's our example campaign, and then you will go and select ads. Now it brings up your ad. You can see when I mouse over the ad itself, appear in the little pencil. I can click on that and you'll see again the ad so I could make changes to it. You know what the display is, But down here on the bottom and again, this looks a lot like the initial template that we went through to create the ad. But down here was an option that was not available to us when we first created this AB and says, add, you are all options. I will click this and then add my tracking templates. So essentially the link that I need, um, to track this ad so that the affiliate marker can get a commission will go right in that spot. So when you put the, um, the link in there and hold on a second, I'll go get one. So I just went over and grabbed Lincoln. I didn't wanna have you sit there. Well, I did that. So I will put my tracking link. Yeah. And then all I have to do is save. And that's all you need to do to be able to add your tracking link to your to your ads. So again really quick, you just go to the campaign level and then select the ad and then select the little pencil and then down here to you are all options and then put the link in tracking template. Now, what you want to make sure is that both of your ads have that tracking template added. So you see, I only did the top one, and when I click on the bottom one, the tracking template is not in there, so you'll have to remember to do both of the ads in the ad group toe. Add your tracking template to it. And again, this is why it can be really difficult in the beginning, when you're first getting started to do lots of keywords and have lots of ads, because you have to make sure that you go step by step and make sure that each one of them has all the little components set up and ready to go. So I don't recommend that you do a ton of keywords in the beginning, and I don't recommend that you do aton of ads in the beginning until you have your system established and you know of the ins and outs of using being ads and creating and launching them and getting little things like tracking links like that could be a disaster. If you forgot to do the second ad and did not put your tracking link in there because people would be clicking on it and you would not be getting any credit for it,
7. Quality Score Overview: so I wanted to do just a short video about quality score quality scorer in being adds something that could probably take up the whole of an entire course. But essentially, and what I'm showing you here is the being ads websites simply because I think that understanding what the quality score is for being ads is more important than knowing what it is for all the various bloggers and all the rest. Like, let's just get the information straight from being so. The quality score again shows how competitive your ads are in the marketplace. So after you've had an ad that's been posted for a day or two, sometimes three days you'll get a score. Ah, number out of 10. So one being the lowest and 10 being the highest. And it will show it to you in the keywords campaigns and add groups tabs on your mean page so the quality scores one through five. This keyword is not doing well. It's underperforming, and it's not very likely that your ads will show when that keyword is matched. Six and above your at is doing pretty well. If you get a score of six or above the key word is competitive, but what kind of average your really your goal is to get a score between seven and 10. What will happen when your quality scores between seven and 10 is that your ad will get shown mawr, and when someone clicks on it, you will pay less. So it's pretty cool. Actually being shows you how the quality score is calculated. Ah, the click through rate means you know how long someone spends on the website that they have clicked to meaning. Have they found their answer? Did your ad serve them the answer? So if you haven't and you're using all the keywords, but where they land isn't where the user wanted to go and they just bounce right back to being without spending any time on the page. That's going to give you a low click through rate, and it's going to result in a lower quality score. The same thing it with relevance. You know, if the the ad is relevant to the user's search, then you'll get a higher quality score and then the landing page experience, and there's definitely more information in being ads about those components. But I just wanted to highlight that for you. The thing is, is when you're first getting started. If you are obsessing about things like the quality score and the click through rate in the ad relevance and the rest you might not get started. Okay, You might not launch your first ad. You might be so worried about wasting money that you just won't do it. And so the reason I'm not gonna focus a ton on quality score in this video is that I want you to go out and just try it out, because things like quality score once you have started running ads for a couple of weeks. And once you spent, you know, 5 10 or $15 on ads and maybe you've got no conversions or maybe you've got some the quality score, and this part of it is not so scary is not so complicated, and you can then start to develop your strategy to improve your quality score. But if you focus on this from the very beginning, when you are a beginner, it would be really hard to get started. So this just my few notes on quality score. Don't worry about it too much because it will prevent you from getting started and the goal always in. You know, doing anything online is to simply take action and get started.
8. Outtro and Class Project: our everybody to wrap up this course. I want to talk briefly about what you should understand at this point, having gone through the entire course and also the class project. If you have watched all the videos, you should understand now what a campaign is an ad group and add what all those things are along with keywords. You should understand how to set up an ad from beginning to end and how to bid on it now for the class project. What I would like to see is for you to take action. You know, people are sitting on the sidelines of your sitting this and watching this. There's a reason. The reason is, if you you know, you watching us, you're interested in driving traffic to whatever it is that you have going on. You should get started. So the class project is to go and set up. Your being adds account. You don't have to run ads. You don't have to do anything, but just start your account, take a screenshot and show us the template the platform, because that is the first step. If you don't have a big ads account, go and start when you don't have to have a website is super easy to set up way easier than Google AdWords. Set yourself up on account on and start playing around. You don't have to launch any as would just start setting up a campaign and doing it wrong, because you'll do it wrong 100 times before you do it right. And that is your class project. Thank you so much, everybody.
Emilia Gardner, Learning every day!
