Transcripts
1. Part 1 - Introduction - an overall view of Course content.: Hello, everyone. Welcome to how to create a fashion collection and launch your own fashion brand. My name is Nino Via, I'm your instructor. I've been instructor at FIDM, F.I.D.M. Fashion Institute in Los Angeles. This is a very informative course, but it's also very exciting because at the end of this class, not only you would have learned the steps necessary to start your own fashion brand. But if you do everything in this course step by step, you actually will have a real collection ready to launch. In this first video, I will give you an overall picture off what you're about to learn, which is a lot and then starting with the next class. I will break it down step by step. It starts with designing what is known as a Collection or a Line. What you see on those fancy runways fashion shows that is a collection. Designing a collection is a complex process involving many steps executed in sequential order to produce the best results, I will take you through the components and the tools to prepare, plan, organize and execute the designing of your collection. You will learn new terminology. A whole bunch of new words such as slopers and blocks and mood boards and draping processes and patent drafting cost sheets and tech packs, and much, much more. We will explore social media and explain how important it is nowadays in the marketing and promoting and selling of your brand, of your collection. We'll talk about choosing your market designing women's wear menswear childrenswear, bridal. What market are you targeting? We'll identify target customer. Let's face it, if you're designing for a 16, 17, 18 year old girl, it's different than if you were designing for a more mature woman. So you have to identify your customer. We'll talk about styles and ideas and themes, concept and inspiration boards. Concept sketches, we'll talk about sample making. What is a sample. Using draping, pattern drafting and fittings and cutting and sewing to prepare a sample. We'll discuss shapes, and we'll talk about silhouettes and fabrics and colors and textures, etcetera. We'll talk about Cost Sheets and Tech Packs. What's a Cost Sheets, what's a Tech Pack, we'll address all those questions. We'll get into production, mass production. You have to produce your collection right? We'll deal with factories and contractors, etcetera, social media and markets, major players in this market nowadays, how important it is to be on the social media platforms. So there's a lot to cover. Let's get to work.
2. Part 2 - Identify Target Customer Style, Ideas, Inspirations Boards, Concept Sketching: hello again and welcome back to how to create a fashion collection and launch your own fashion brand. So let's get right to it. Some of these online courses will tell you I just buy a T-shirt, set up a website, sell it online and you're in business. This course is not that, this course is about developing the artistic side of you, the artist within you. This course is about creativity. It's about inspiration. It's a discovery process. This course is exciting. Make this course a vehicle off self expression, your self expression, because ultimately, in the long run, it's what will keep your company going. Collection after collection, year after year, we'll start with: Where do ideas come from? Well, the answer is they come from anywhere and everywhere. So you have to be open to be aware of everything around you. Everything around you be like a sponge. Absorb everything around. You would be open to getting ideas from, say, from magazines, from films, from music. You get ideas from going to a museum. Ideas come from the streets, right? So I want you to start a journal, a fashion journal. Think of it like a diary of ideas. So I want you to buy a notebook, go to your local art supply store and buy a notebook blank pages and start collecting ideas . This will be, ah, full of inspiration. It could be sketches. It could be pictures, can be poems. It could be words. Yes, even words. For example, if I said to you the word Renaissance, right, So you have a visual. You know what that period in history was, and you can create a design and design a collection based on that word. One way to put all these ideas and inspiration together into one page is to create a collage. This in the industry is known as a mood board or an inspiration board. Here, Some examples off mood boards. As you can see, they're all different. There's no two alike. It's really a form off self expression, your self expression. So what I want you to do is to look at magazines and start cutting out images that inspire you not just pictures from magazines, but also things that you like. Maybe you'll come across a button that you really like that really inspires you or a piece of fabric or Swatch or a flower or panel something from Instagram. Anything, anything goes. The next exercise is what I call Discovery. Who are you as a designer? As an artist? Who are you as an artist? In other words, defining your style, your own individual unique style in fashion. Designing Ralph Lauren, for example, you can see that if you look at his collection, well, you could say, Here's a very classic look, very classic style. Then you look at someone like a Betsey Johnson or, Vivienne Westwood. Which are more avant-garde, more edgy? There's all different kinds of styles. Who are you as a designer? What is your style? This next exercise is a serious of questions. I'm gonna ask you 10 questions, and you can pause this video. Take your time. Answer each question. The ultimate goal here is to answer. What do I like? What do I like? Number one. What is your favorite store? Money is no object. You got all the money in the world. What's your favorite store? Number Two: Who is your favorite designer or designers? Maybe more than one. Number three. What is your favorite time period Period? You like the sixties. The twenties... Number four. What is your favorite movie or movies? Number five. What is your favorite magazine? If you could afford to buy any magazine, what would you buy? Number six. What is your favorite music or musician? Number seven. What is your favorite color? Number eight. Your favorite type of fabric. Like do you like chiffon and corduroy, velvet? You like satin? What do you like? Number nine, your favorite textile in terms of do like solid colors or do I like stripes. You like florals? Do you like polka dots? And then finally knits versus wovens? You might not know the answer to this question because we haven't talked about fabric, but next class we will. So let's recap. You're going to start a fashion journal, which will start an ongoing visual dialogue of creativity. Then you will create a mood board Thies to kind of go hand in hand. Then you will answer those 10 questions that I gave you. This is the foundation of your collection, development and of your creative process. So we've got some work to do. You've got some work to do. Okay, so let's get to work. I will see you next class
3. Part 3 - DESIGNING YOUR COLLECTION (Part 1): Hello, everyone, Welcome back to class Number three of how to design your fashion collection and launch your own fashion brand. So let's get to work. The next step is to start designing your collection. There are two methods to ways of going about doing this. You can start by sketching first and then choosing your fabric or choosing the fabric first. Most designers and most companies will start with fabric first, and here's the reason why. Let's talk about fabrics for a second there. Textile industry works way ahead of everybody else. They know what fabrics and colors you will be wearing two years from now. So most companies will and most designers will start with fabric, and I suggest you do the same shop for fabric first and let the fabric inspire you to create your designs. Use fabric as a source of inspiration. Okay, let the fabric tell you what it wants to do and then start sketching ideas. Fabric is a very, very important element in designing, so it's very important to get to know fabrics really, really well. Fabrics can be broken down into two categories. There are woven fabrics and knit fabrics, and they behave differently. A knit fabric, for example, like a T-shirt, if you're looking at a T shirt and you stretch it sideways. You'll see that it stretches, whereas woven fabrics will not stretch. When you look at fabrics, you noticed that there are solid colors. There were prints, florals. Oh, stripes. There are plads. There's polka dots, etcetera. So even when it comes to solids, even the solid colors there so many shades of any one color. Think of it this way. Think of lipstick, for example. There's so many shades of red, so many shades of pink, also with fabric. There is the weight of the fabric, meaning some fabrics are very lightweight and summer heavy weight when you hold a piece of fabric and you look how it drapes, how it falls that is known in the industries as the hand of the fabric. Yes, hand like like your hand. So if you hear people in this industry talking about the hand of the fabric, they refer to how it drapes how it falls. Therefore, some fabrics, are more appropriate for certain garments for certain designs with fabric, there is texture, meaning the surface. Is it smooth, isn't rough. The best way I can described to you texture is for example, we all know what velvet feels like, right, and we know what satin feels like. So you see the difference. So learning about fabric is extremely important. Fabric is a source of inspiration. Let the fabric tell you what it wants to do and then holding the fabric. You can get ideas and be inspired to create your designs. So your homework for next class is to go into a fabric store and spend time. I mean hours, if you can in there, get familiar with fabrics, get to know fabrics and maybe even by some fabrics that you think you might use to design your collection. If you plan on actually following this course and have a real collection at the end of this course, then take this step very seriously and choose the right fabric fabrics. It's really, really important. So we talked about fabrics as a source of inspiration. Next class will discuss sketchy as a source of creating your okay, so let's get to work next class
4. Part 4 - DESIGNING YOUR COLLECTION (Part 2): Hello, everyone. Welcome back, Class number four. Now we'll discuss sketching, sketching your designs. Some of you will say, Well, I can't sketch. I am not a good artist. That's okay. I will show you a few techniques and I'll show you how you can sketch your designs. We're going to learn a new word. And the new word is croqui. A croqui is a quick sketch. In fact, the word croqui comes from French, and it simply means sketch. It is also at template that we can use to design and sketch ideas. I'm gonna show you some croqui and some templates, which is really the outline off the human body, and you can use it to sketch and create your designs. If you Google croqui templates, you will find many choices available to you. Some are free, some you can purchase. Some are downloadable and printable. If you print one out, you can actually place it under a sheet of tracing paper like this and start sketching your ideas on top off the tracing paper so you can use the croqui as a guideline to help you sketch your ideas. If you're pretty good at sketching. Then you can just go ahead and bypass this technique and go right to sketching. Take a piece of paper and pencil and start sketching. When you first are sketching your ideas, you should spend an hour or two sketching what we call concept sketches. Concept sketches are very quick, fast sketches. They are not perfect. They don't have to be perfect. You want to get your ideas flowing and you should sketch many, many, many, many ideas on paper because out of all your ideas, not all of them you will like. For example, you may sketch 20, 30, 40 sketches and only 10 will actually be usable for your collection. Also, as you sketch, keep in mind what fabric you are using for this design and ask the question, How will this design work in this fabric? So, for example, if you're doing a jacket, how will this jacket look in its fabric? Okay, Now I want to discuss with you briefly some of the elements of design. What that means is, what are the components of a design? If you dissect a design and you study the components, one of the elements is something that we call silhouette. Here's another new word for you guys, Right? Silhouette is the shape of your design almost like a shadow. If you were standing in the sun and wearing a certain flared skirt, what would that shape or that shadow looked like on the ground? By definition, a silhouette is the image of a person matching the outline off the subject. Another element is proportion. For example, putting a jacket over a skirt. Ah, short jacket versus a long jacket over skirt will give you a different look. A different proportion. Another element is color again looking at fabrics. What color or colors are you using for your collection? They work well together. Another thing to keep in mind, very important. This is the theme of your collection. What is your collection about? What is it inspired by? If you had to summarize the theme in one word, what would that word be? What is your inspiration? As you sketch you are now creating a group several groups put together will ultimately become your collection. Your homework for next class is to sketch 2030 40 design ideas as many as possible. All different kinds don't worry about making mistakes. Just sketches, sketches, sketch. Now, if you're just starting out and this is your first collection start small. It's okay to start small. Maybe 5678 pieces. Okay, so we've got some work to do. You got some work to do. Let's get to work. I will see you next class.
5. Part 5 - Sample Making - what is a sample.: everyone welcome back. Class number five sample making. What is a sample? A sample is the very first garment made. It's a prototype. What you see on a runway fashion show is a group off samples. Now there are two main methods or techniques to make a sample. One is called draping, and the other is pattern drafting or pattern making. What is draping? draping is the art of using fabric to hang to fold, to drape onto a dress form in order to make a pattern. Pattern drafting or pattern making is a method or technique, using an existing pattern to create a second pattern, using techniques such as pivoting, slashing and spreading and others. So you look a sketch and you decide if you want to use draping or pattern making patent drafting to create the pattern in the draping process, we use a fabric. Normally, we use a fabric called muslin. muslin is a very inexpensive fabric. We use it and then we make a pattern. They throw it away so it's very inexpensive. It's usually white, off white. It looks like canvas, but it's a much lighter version. Lighter weight than canvas. go by your local fabric store. It's very easy to find now. Both methods draping and pattern drafting are techniques, which require in depth study. We could spend weeks and months studying and perfecting, draping and patent drafting. I will make a section a separate course and demonstrate draping techniques and pattern making techniques. But for the purpose of this course, we simply don't have the time necessary to really get into the details of draping and pattern making. It's a very complex system, So if you don't know any draping or if you don't know any pattern making at all whatsoever, your next step is to find someone who does. Now, you can find someone that may be a student from your local school, or you can search online for companies that can produce your samples. There are companies that you could hire that could make the pattern and kind of sample in muslin. For a fitting. What is a fitting? fitting simply means to try the muslin sample on a model, either a live model. If you can afford one or a dress form to check and to check the fit to see whether the garment looks like this sketch you had in mind. Does it look like the design that you had in mind? Does it fit correctly? Is it too big? Is it too tight? Is the proportion correct? Should it be longer, should be shorter and so on and adjustments are made. Once the adjustments are made, the pattern is corrected, and if necessary, a second sample is made to check the fit once again. Once the muslin sample is perfect, it's just the way we like it. It's It's beautiful. It's good to go. It is then cut in the actual fabric chosen for that design, and this process is repeated for each design. So at this point, if you're if you're following this course and you're really serious about making samples and you want to end up with real samples for a collection, for your collection, now is the time to stop and really focus on this process. Find a way to make your samples. Like I said, you can search online. Maybe you know someone who can help you with pattern making and making samples. So that's your next assignment. Okay, so you got some work to do. I will see you next class
6. Part 6 - Preparing your Collection for Production.: Hello, everyone. Welcome back. Class number six: production. So you've sketched your ideas. You've got your fabric. You've got your samples. You are now ready for production. Once all the samples are cut in the actual fabric and the collection is complete, you are ready to produce the collection. As we all know, garments come in different sizes small, medium and large or size 4 through 14 etcetera. The first sample is usually made in a size eight from size eight. We then make all the other sizes using a process called grading. What is grading? Grading is a process where we take the original size, size eight and we make the pattern larger or smaller to fit different sizes. Grading is a very specialized skill and you need to find someone that can do the grading for you. A lot of times the same person that made your pattern is able to do the grading. If you could make the collection small, medium and large, do that. It's cost effective because there are less size is to grade. As we work on production, we now have to purchase fabric in large quantities. We first have to know how many yards it takes to make one garment. Then we multiply that times a number of garments that you intend to produce. Buying fabric. The simplest way to buy fabric to produce your collection is to buy a roll of fabric like, for example, by a 50 yard roll or a 100 yards. You might be able to do that in your local fabric store now, depending on where you live, what city you live in. You can try to find a local factory so that the garments can beI produced locally and you can keep an eye on the production process. The other option is to find a factory overseas. If it's a small quantity of garment that you are producing, I suggest you try to find a local factory. It is less complicated than manufacturing overseas, less complications with import export, taxes and potential delays in the sewing and shipping in the delivery process. So try to keep it local. If you can, you should meet with several companies, and in a way it's like a job interview only this time you are interviewing, to find out who they work with. What other brands do they, sew for, do they do. They work with tech packs, Um, which is something that we will cover next class. By the way, tech packs, including in the manufacturing process, you have to consider finances, money. You must be prepared to have financial support. Financial backing not only to pay for the fabric with sewing of the samples that manufacturing of the actual production of your collection so it takes. It takes a certain amount of financial support. So unless you have a certain amount of cash saved up, well, or you have a rich uncle that's willing to invest in you, that believes in you. Your alternative is to get a loan from a bank. Banks might be a little reluctant to finance you, giving that you don't have a track record unless you have a A purchase order from a retail store. What is the purchase order? A purchase order, basically is a document saying that the store has ordered or purchased or is buying basically a number of garments from you. It's a commitment from the store to purchase your collection so you have a purchase order from the store like let's say, Macy's gives you an order. For example, it'll be very useful if you're trying to get a loan from a bank. Ultimately, you must be prepared financially in order to start your business, make a list off everything necessary to start a business. Everything. Everything you can think of from simple, simple things, like even business cards and stationery, phone bills, rent if necessary. Fabrics, sample making, ups, Shipping, maybe an assistant. I mean literally. Everything you can think of. Make a list of everything you can think of that it's necessary to run your company to run your business and ed up what it would cost you to finance a year off being in business so that you have an idea how much money you need. You must create a money management system or systems where you do make a profit. Create a system that runs your business. Remember this. People run your systems and systems run your business, right? now. Okay, so that's it for today. Start planning. It's very important. Plan is key. It involves lots of research. Take a puzzle. A big parts of all these pieces have to fit perfectly together. Okay, so you got some work to do. I will see you next class
7. Part 7 - Cost Sheet and Tech. Pack. - production tools.: Hello, everyone. Welcome back. Class number seven. Today we will review two things. A cost sheet and a tech pack. Now I'll be honest with you. It's not very creative and fun, but it's very important nevertheless, so we have to cover it, so I'll make it short and sweet. Okay, let's start with a cost sheet. What is a cost sheet? Before you can sell your garment to the stores, you must first know how much it costs you to make it. We use a cost sheet to determine that here is an example of a cost sheet because it's composed of three parts at the very top is information, which is very self explanatory. It's the date, the style number, the size range, the sample size, the description of the garment. And that's pretty easy to fill it right. The first part is the fabric involved in the making of the government, and that includes not only the actual fabric but other items such as lining in facings and interfacing. So the second section is the trimmings, such as buttons and zippers and snaps and shoulder pads. Hooks and eys, eyes lays and any other item applied to the garment. The thirst section is the labor, labour, meaning the cutting and the sewing of the garment. In other words, how long will it take to make that garment? How many hours, for example, to determine that you determine how complex it is to make the garment? You look at all the seams involved in every step of the way in the making of the garment, including the grading process. After all, this is calculated. Obviously, you must make a profit. Therefore, we add what is known as a markup. The simplest way to explain to you what a markup is is like this. For example, let's say that it costs you $20 to make this garment. You sell it to the store for $40 you made a $20 profit. The store will sell it to the public for $80. That's the retail price of the government. $80. That's how Mark Up works. Next is a tech pack Attack pack, which stands for technical package, is a document that is given to the contractor in order for him to so your garment correctly just the way that you want it. It includes everything that goes into the making off the garment everything. Usually it includes several pages and each brand. Each company has its own slightly different version, different variations, but basically they'll contain the necessary information in order to sew the garment just the way that you want. It includes a sketch of the design front and back of the government. It includes the fabric and a fabric swatch. It includes all the trimmings, just like we did in a cost sheet. Get includes a spec sheet. Also expect she is the measurement of each seam. It includes special instructions on how to sew the garment. A tech pack is given to the factory along with a sample and a pattern so that the contractor of the factory will use all the information in the tech pack and reproduce it to meet the exact specifications off the original sample. So here you have it. Like I said, short and sweet for today. Not very creative, but very important information. Okay, I will see you next, class
8. Part 8 - Social Media -- promoting your Brand.: Hello, everyone. Welcome back, Class number eight. Today we'll talk about social media and marketing. You know you can have the best product in the world, but if it doesn't sell, you had a business. If you don't know how to sell it and how to market your collection, your brand, you're in trouble. I think everyone is familiar with social media nowadays, right, but it is a right and a wrong way to use social media to promote your brand. I'm sure everyone has an INSTAGRAM account or a Facebook account, but there's a proper way to use these tools in these accounts to sell your product. For example, some of you will post what you had for breakfast this morning, which has nothing to do with your brand, which is OK if you want to share with your friends and your family. But if you want to promote your product, you better think again. So you might want to consider having two separate Instagram accounts, one for personal use and one for professional use. In your professional INSTAGRAM account, you should post things that are related to your brand, maybe a new fabric that you just found or things that inspire you may be a new designer that you discovered that inspires you basically anything that is professional, and it's relating to your brand and to you as a designer, as an artist. Also use Instagram to follow designers and other brands that inspire you, or that you admire all social media should be a reflection of who you are as a designer as a brand. Keep in mind that social media is global, meaning that anyone in the world can see your profile and you never know where your next customer is going to come from. The whole purpose off social media is to create visibility. Maximum visibility, and the idea is to drive traffic to your brand, and you can choose between free traffic and paid traffic. Pre traffic. Everybody wants free traffic, right? Everybody wants free. Free is great, but, uh, you know it. Free traffic is not a sustainable model because you're hoping that someone will see your post and you're hoping that your post will go viral. But you don't want to rely on hope you want results. Pay traffic means investing in a specific, targeted market that will give you much more effective results. So in your budget, you must allocate a certain amount of money for promotion and marketing. Social media is always evolving and changing rapidly and constantly. So you must be aware of all these marketing vehicles and stay on top of new platforms that that come on to the market, and you'll notice that there is always someone out there that's trying to sell you the best vehicle to market your product. So be aware of what's out there, and you really have to study all these different options available to you and make the right decisions. When it comes to branding your company, make sure that all your marketing avenues are cohesive, meaning that they have one look. In other words, your business cards, your stationery, your website, your instagram, your Facebook account, all that they should all be consistent and uniform and have one visual identity. Learn to sell your Line, your Collection, practice, selling your collection in other words If you were presenting your collection to a buyer at Bloomingdale's or something or or a sales rep, you should be prepared to sound professional in your presentation. So practice one final note. Look over your collection. And if there is a piece that you're not really happy with, meaning that not really, really in love with. Okay, delete it. It's about quality, not quantity. You must be proud of your work if you're not happy with it. You know one cell. Be proud of your work. Okay? I want to see all of you and your collections on the runway of New York Fashion Week Paris Fashion Week all over the world. So good luck with it. Have fun. One final note. Your collection should bring you joy if it doesn't throw it away and start all over again. Besides, you're going to have to do it over again for next season anyway, right? So I hope you have enjoyed this course. Feel free to visit my website.
9. Bonus Lecture - FAQs, and other "goodies", etc.: Hello everyone. In
this bonus video, I'm going to answer the most frequently
asked questions that I get from you
guys, like supplies. When do I get my supplies
from whatever gets scissors and muslin
paper and so on. How do I get addressed for them when we get to dress form? And what's a good
textbook to use e.g. so I'm going to answer all
those questions for you. So when it comes to supplies, the company that I use, and it's a great, great, great company, is called French European Inc.
www.frencheuropeanink.com. They have every supply, every item you can imagine
for fashion designing, for draping, for
pattern-making and so on. So check them out. Including forums, yes,
including dress forums. When it comes to textbook, this is a great textbook
for pattern-making. It's called pattern-making
profession designed by Helen Joseph Armstrong. I highly recommend it. Okay. So that's that on supplies,
dress forms, textbook. So, okay, moving right along, what is the first course
that I should start with? What is the order that I
should take your courses in? Or another way of saying it is, I love fashion designing. How do I start?
Where do I start? Right? So I'm going to answer
your question like this. You could divide the industry, the fashion industry, into
two areas that co-exist. One is the creative
aspects of the industry, and another is the
business aspect. And the two have
to work together. If you're in the
creative aspect, meaning if you'd like to
sketch and paint and draw, I would say start
with sketching, sketching classes and
the draping classes and the pattern-making classes, which there are quite a few, as well as the fabric course, which is really quite
an intense course. But if you say,
well, you know what, I'm not really very artistic. I liked the business part. I like to buy and sell
fashion and social media. Then the course is to take would be the business of fashion. That's the title of
the course, which is, as the title says, it's about
the business side, right? The financial aspect,
buying and selling. Then there's also
marketing and branding. Have you ever wanted to draft? A basic bar is basic
pattern from scratch, using specific measurements
to fit your form, to fit yourself, to
fit a customer well. In this course, I'm going
to show you how to do that. I'm going to show you
how to measure a body so that you can create and
draft a basic bodice, front and back, and
a skirt as well. But there's one course
which is how to create a fashion collection
and launch your own brand. Which is really an
overall picture of the whole process
from beginning to end, meaning from the inception, from your ideas and mood
boards and sketching and some pattern-making and
draping onto production, manufacturing, some of
the business of fascism, branding and
marketing and so on. That will give you
an overall picture of the industry runs. It'll give you a good idea, maybe which way to go, which way to start, how to start the
process of taking these courses and learning about the fashion designing process. Okay. How did I get started
in fashion design? I get asked that
question many times. Well, let's start with
the fact that I was born and raised in Rome, Italy. So I was surrounded by art
and history and beauty. I mean, wherever
you turn in Rome, There's beauty like
fountains, e.g. such as the Trevi Fountain, where the famous movie
like Dolce Vita by Federico Fellini was shot
with Marcelo Master Yan. And the beautiful and either
Egbert and of course, architectural wonders like
the Colosseum and frescoes. Rama kept bell logic that
I was always good in. I was drawing and
sketching and painting. When I was 13 years old, my parents immigrated
to New York and I eventually attended one of the best fashion design
schools in the world, FIT Fashion Institute
of Technology, fashioned by day and
yes, music at night. I was in Iraq. After graduating from FIT, I worked at Ralph Lauren and we had the best Italian tailors in the world who share with me knowledge and skills and
wisdom from the old school, which I incorporate
in my classes. My mom was a seamstress. She was always working on
some project or another, either making something
for myself and my brother or working for
a factory sewing clothes. So I looked at her sewing machine as a toy and I started
playing around with it. When my mom passed away. She left me her fashion
design homework notebook from when she went
to school in Italy, something I will always
treasure because it's full of inspiring information
not available in any textbook or school. After working in
the industry for many years and
teaching at FID m, the Fashion Institute
in Los Angeles. I decided to start sharing my knowledge and
experience online, creating fashion
premier Academy, where I teach
courses on sketching and draping and pattern-making, branding and marketing,
textiles and board. I also have a YouTube channel where I answer all my
students questions. So I look forward to
answering more of your questions or
senior on Zoom. She been Yammer in classic Ciao. Fashion can be a form
of self-expression, of fun and creativity and can be a vehicle for you to make
a difference in the world. But what if you're lacking
the resources to grow? Did you know that Samsung
has a fashion division? Yep, they do. Their vision is to
support and empower new designers and companies
that want to grow and expand. As a consultant with Samsung, I am positioned to introduce new brands to
Samsung's resources. The possibility to elevate your brand to a whole new level. When I was working
at Ralph Lauren, we had weekly meetings
and fitting on a model. Model would come in, we would
try on the latest samples, jackets, dress. And so on. One day we had this new jacket
and the model puts it on. And Ralph says that lapel should be an eighth
of an inch smaller. I was so young and
naive. I didn't know. I'm thinking, well,
an eighth of an inch. Who's going to know
the difference? An eighth of an inch, right? Anyway. So took notes, went back to the sample
room till the tailors, seamstresses what to,
what to do and so on. Fast-forward. Many, many years later, I am teaching at the
Fashion Institute one day. In my classroom, I got my 17, 18 students around my, my table. I'm doing a demo and I'm
telling them this story. And I told him that sometimes
a little difference, like an eighth of an inch makes a difference between
good and great. Anyway, so I do my
demo, I tell the story, they go back to their desks and they continue
with their work. And I'm walking
around the classroom to see how they're doing. And one student, this one girl, was writing something
on her hand. So she is writing something. What are you doing? And she
showed it to me and it said, the difference between good and great is an
eighth of an inch. Pay attention to details. Sometimes the difference
between good and great, it's an eighth of an inch. And one more thing. For those of you who need one-on-one coaching and
tutoring, I am available. That service is available. We can zoom, we can FaceTime. Or if you prefer, just a simple phone call, that'll work just as well. I would love to take
you to the next level. So email me via admin.com and subscribe to my YouTube
channel, you know, V01.
10. What's NEXT? Sketching! (Video Intro): So now, what, what's next? You have completed the course.
Where do we go from here? I suggest you take your sketching for
fashion design course. I know some of you
will say, well, I'm not good in art, I don't sketch, I don't
draw and all that. Trust me, this is a very simple, basic sketching that will
help you to take your ideas from your imagination
onto paper and then eventually making the
patents and the garments. And so I'm going to
show you a preview of what this course on
sketching it's all about, so you get an idea of
what you will learn. And so enroll and I'll
see you in class. And even if you
don't know how to draw and you know
nothing about sketching, don't worry, I have
been in your shoes. I learned sketching while
attending FIT in New York. In this course, we're going
to cover new terminology. We're going to learn new words such as croquis and plumb line, and apex, and silhouettes and
quick sketches and so on. So let's get started. First, we'll start by
looking at the human body. As I just mentioned, in the average body, if you take one head space, there are eight head spaces. However, for fashion sketching, we stretch that body
into nine head spaces. This is known as A, and we'll talk about
that in the next class. We're going to learn how
to sketch the basic. Then we're going to
give it some shape, something like this, for
example, or like that. And then we're going to
put some clothes on them. This course is very different than any other sketching course. Online, I promise you. You see learning sketching is like learning
any other skill. Like, for example, you want to learn how to play the piano, so you learn how
to play the piano. Will that make you
the next Beethoven, the next Mozart, the
next Freddie Mercury? No. You see I can teach you how to draw and how to
sketch, that's the easy part. But will that make you the
next great fashion designer? Will that make you the next car? Lago Feld, Calvin Klein. The answer is no. My intention in
this course is to inspire you to be a
great fashion designer. I will infuse this course with deeper knowledge
and understanding, and insights as to what
motivates you to be a designer. And out of that discovery, sketching will become
a whole new tool, a whole new vehicle, a new form of self expression that will
take you to the next level. So stay tuned. Roll up your sleeves. I will see you in class.
Nino Via, Fashion Design, Instructor & Consultant
