Basic to Advanced Content Writing: Become a Content Writer | EndlessLearn Courses | Skillshare

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Basic to Advanced Content Writing: Become a Content Writer

teacher avatar EndlessLearn Courses

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Course Overview


    • 2.

      Essential Basic Definitions


    • 3.

      Course Learning Path


    • 4.

      Content Marketing Explained


    • 5.

      Content Marketing and Journalism


    • 6.

      Web Content and Its Formats


    • 7.

      Blogs A Main Focus for Content Writing


    • 8.

      How People Consume Web Content


    • 9.

      The Inverted Pyramid


    • 10.

      Eye tracking and Heat Maps


    • 11.

      Online Reading Patterns


    • 12.

      What Makes Web Content Good


    • 13.

      Making Content Simple


    • 14.

      Making Content Focused


    • 15.

      Making Content Authentic


    • 16.

      Making Content Actionable


    • 17.

      Better Writing Compiling Aspects


    • 18.

      Building Authority


    • 19.

      Choosing Words


    • 20.

      Enhancing Content Readibility


    • 21.

      Logical Flow and Structure of Content


    • 22.

      Writing Styles


    • 23.

      Writing Tone and Voice


    • 24.

      Using The Conversational Tone


    • 25.

      Writing Titles: The 4 Essential Qualities for a Good Title


    • 26.

      Writing Titles :Improving Your Titles


    • 27.

      The Writing Process: Introduction


    • 28.

      The Writing Process: Outlining


    • 29.

      The Writing Process: Drafting


    • 30.

      The Writing Process: Editing


    • 31.

      Research and Content Curation: Introduction


    • 32.

      Research: Content


    • 33.

      Research: Content Ideas


    • 34.

      Final Word


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About This Class

This course was created to be the most comprehensive content writing course on the web, prepared to help anyone learn content writing from zero knowledge. Here is how: 

  • I have created this course to help everyone learn what I've learned in 6 years of content writing, learning from multiple sources, people and over 2000 pieces of content I have written for over a hundred clients from countries around the world. 
  • The approach of the course is entirely based upon what would make anyone really write better, and not just understand a few facts about writing!
  • I expect that you practice writing and applying what you've learned with each session. The course is very concentrated to be delivered in nearly 2 and a half hours, and you really need to apply what you've learned. 

How is it considered "training"? 

Enrolling in this course means you'll have the ability to send me questions. I will be happy to answer any question about content writing, as well as ones about your career. You can also send me a sample of your writing for my review and to advise you for the next steps. 

Is content writing worth it? 

From my experience, content writing is totally worth it. Millions of brands are beginning to understand its value and there are opportunities for work everywhere. 

At this moment of writing, there are 19,396 active content writing jobs on Upwork! There are thousands more on other platforms, and there is increasing demand for hiring content writers for jobs and freelance projects. (I personally get offers very often)

Who is this course for? 

  • Anyone wanting to learn writing from scratch. 
  • Writers wanting to advance their careers in content writing. 
  • Digital marketers, SEO specialists and business owners wanting to write for businesses. 

Do I need to have a specific background before enrolling? 

No. The course can help anyone write better no matter their language skills. Also of course, having a good command of language gives an advantage in writing! 

What types of content would I be able to write after finishing this course? 

The course is focused on teaching writing content on the web, whether it be blogs, articles, social media posts, e-books, video scripts or any other form. 

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1. Course Overview: Hello. This course is prepared to help anyone at any level become a content writer with the knowledge and practices needed to write content for the web. I have prepared this course to offer everything. Anyone would need to start writing content for the web and become a content writer. Through each session, I will tell you what you need to do to keep practicing writing and improving. Because writing needs practice and not just knowledge. To a total of ten, would you all's I've covered the aspects that I have learned since my starting Conscience Friday. And until now writing over 1,000 articles and blogs for brands and media websites. We started with understanding how people consume your content too low. You can offer better conduct for them and understand the bigger picture or frightening content onto. The next modules, take you to the core of contents writing. What makes the writing better? It's types, whining tones of voice floor, and much more technical aspects which you can use to improve your writing. Next, you get to write better titles to get your content view. After that, I give you a full understanding of the writing process from researching content and outlining ideas to editing your content. By the end, I expect that you will be ready to get your prayers, freelance content writing project, or your first job as a concentrator, or that you will have an outstanding career advancement as a profession. Content writer. You will also benefit much as a marketer. Seo specialists or business owner are interested in writing better content. All you need for this course is good command of language and a computer or mobile phone with an Internet connection. Nothing more. If you're enrolled in this course, you can ask me any question you have about content writing, improving your writing, getting work as a writer. And I will be happy to share my experiences with you if you ever believes that you don't need the course now can always get your money back within seven days. Money-back guarantee from Udemy. That's everything. Can wait to be trained and writing bidder and read your questions as you begin writing. 2. Essential Basic Definitions: Before we start with the core of this course, there are some definitions that I need you to learn as soon as possible. They are not complicated or anything, but their definition that you really need to know while containing this course. And we will definitely be using them. The first definitions are sentences and phrases. This may seem very basic for some, but some learners can mistake sentences and phrases and vice versa. A sentence, if you don't already know is what you write until a full stop, which must give a full meaning. Phrases on the other side are those ones before commerce. He can form and meaning that is incomplete phrases form sentences. So a sentence is a group of phrases separated by commas and ending by a false start. A sentence, however, can be formed of one phrase. What matters most here is that when I say a sentence, it is from the first word to a full stop, then a new sentence starts and so on. So there is no sentence without a full stop in the end at the meaning is complete. This is so important to understand and you never need to tell that the sentence ends with a comma and mistake it with a phrase in a sentence. The second definition is also very basic. A paragraph. A paragraph is simply a group of sentences about a specific point. Paragraphs are usually separated by a vertical spaces, which is always the case with web contents. So when we say a paragraph, we mean this another term that you need to learn and know about if you didn't already is readability. Readability is simply a term that defines how easily the content can be read. If we say the content is readable, means that it is easy to read, That's it. Another term is content marketing. Content marketing means using content to educate people and deliver value to them with an ultimate goal to sell a product or service at the end. So it is marketing, mainly with content. It can be through blogs, sometimes other forms like YouTube, videos and so on. Another word you need to know about is WordPress. Wordpress is a content management system that is completely free. It lets anyone can create a website easily and add many features to it. Many blogs and brand websites use WordPress. It powers millions of websites on the Internet, and that is why it's very famous. And as a content writer, you will have to deal with it. Those are just our very basic definitions for you to get started with this course. Any other new definitions introduced will be explained in decisions. So let's get started with the course. 3. Course Learning Path: This course is prepared to help anyone at any level become a content writer and take the knowledge and practice to an advanced level. All you need is good command of language and a computer or mobile phone with internet connection. Nothing more. By the end of this course, I expect that you will be ready to get your first project are first job as a content writer. In this course, you will learn to write logs, articles, informative social media content, informative videos, scripts, e-books, and other forms of online content that don't involve direct selling and sales content. You can take advantage of this course if you are a business owner, digital marketer or SEO specialists looking for a career advancement or any one is finding right inhibition. There are a total of ten modules in this course covering every aspect needed for starting content writing. The first module is an introduction you are watching now, getting you prepared for the course. In the second module, you will learn more about the bigger picture of content, trying to understand what you are going to become part of. In the third module, you will learn how people consume content on the web and get a dive into their behavior and how your writing can become better with this behavior considered. It is a very interesting and important module. The fourth, fifth, and seven modules take you to the core of concentrating. What makes the writing better? It's types, writing, tune, voice flow, and much more. In the eighth module, you will get to writing better titles, which is very important. Good content needs good titles. The ninth and 10th modules give you a full understanding of the writing process. For me, assertion content and ideas to editing your content after drafting throws these modules, I've bought what I've learned in years, all at your disposal to learn in a few hours. So a very efficient and enrich learning experience to make the most of this course, I strongly recommend that you shouldn't take it at a fast pace. With each module 10-4. You can watch some sessions or a full module, then apply what you've learned. E.g. you can learn how to write simple content, take your notes, and apply that on some writing. Was all what I've said in mind. 300 words can be enough for each practice. You can write every one session, two, or even a former due. It's up to you. Whenever you think that you have learned new things, feel free to practice and start writing about any topic or anything you would like to write about. I recommend that by the end of this course, you should have practiced writing for at least seven different instances of 300 words. By the end of every module 4-9. I also recommend that you take notes from every session because the content of the course is very rich and dense. And you can learn many things in one session that you can forget by the end. If you don't prefer that, feel free to watch any session again. If you need this reputation, don't hesitate. It is always a good practice to watch. Again, I have made the content of this course tends to ensure that you learn efficiently and that you can return to any part at anytime without having to spend much time. This is all about my tips for navigating this course. And what you will get inside. Can't wait to answer your questions as you begin learning. 4. Content Marketing Explained: Even in the 19th century, content was a big part of marketing and it has been a major part of it for decades and until now, in the last decade of the 20th century, the number of Internet users began to increase and moving marketing efforts to the internet or something that seemed to be an undeniable feature. One of the ways that were established since then is content marketing, which is a tactic used by brands relying on delivering valuable information to attract them, build trust, and make profits. In the end, there was once a famous Chinese proverb that says, given a fish and you feed him for a day, teach him to fish, and you feed him for a lifetime. For content marketing, the concept can become a little bit different. We can say that it becomes, given a man a fish and you feed him for a day, teach him to fish, and he'll come back for your website to buy hooks, thinkers, bait, roads, and rails for a lifetime. I liked this proverb or this change on the proverb. And I think it really makes people understand what content marketing means. It's integration and delivering information for the variables of selling on the long term and building trust and loyalty. If I'm a brand and instead of only publishing content that says I'm a great brand and I am the best in the market. I will educate users and help them instead, people are always searching Google for information and they always want to learn new skills. And no more educating them makes them, trust me, maybe come for more information, sign up for a newsletter and so on. And in the end, this make them buy from me. What is great about content marketing, which is usually relying on blogging through brand new website with valuable blogs to educate users, is that it is a very effective tactic as it builds trust and relationships with people in ways that were never possible before. Yet, content marketing is a very lucrative, Lee, cheap tactic for concentrators is important to understand what content marketing is, which assembly, what was just explained right now. This is because much of the work available is focused on content trading for brands. And as I said, it is mostly focused on blogs. So as a content writer, you'll want to write well, but you also want to understand the big picture and the wall picture of what you're working with, not just the writing side. 5. Content Marketing and Journalism: Journalism, which is writing for newspapers and magazines, was known for years. It was used to deliver news and stories for people to consume. And the newspapers and magazines got ads, which were the source of their profits with the internet, publishing content and information has become different. Journalist was taken to the Internet, but on the other side, not only media publications are the source of information and content that people consume. The new practice that leads to this is known as content marketing. In which brands publish valuable content as a tool to build authority and relationships with people by offering them information or even entertaining content. So when you browse content on the Internet today, you'll find articles from CNN, BBC, TechCrunch, and other media websites, which are forms of online journals. But you also find articles from HubSpot, from Microsoft, from other brands, which are content marketing blogs. They informative content from brands is making a huge portion of the content on the web. It is not minor or transitional. It is really part of our lives already and one of the valuable content sources now, content marketing is now a practice that many brands use in literally any industry. And the amount of useful content and information published with these facts in mind is huge. The tactic open the door for content writers to be really demanded and for more people to work as content dryers instead of writers, just being journalists, writing for online and offline newspapers and magazines, they can now be content writers writing for brands. Online journalism is not far from content marketing. Writer was a good journalists can easily write content marketing blogs and become a content marketer or a content writer. The opposite is also possible because in the end, you are offering valuable information for people. Surely journalism, it goes more into news, opinions, entertainment content, and other types of content that people come to consume directly by going into the website. But still, many concepts are shared between both types of writing. The readers are not different. They are the same people. And if they are the same people and the writing has the same purpose, which is for users to find information and inform media outlets or brands to make them consume it than it is the same type of writing. Our focus here will be on content marketing mostly, but you should know that the same concepts are more than enough to become an online journalist. 6. Web Content and Its Formats: Before diving into more about how to write better and even how people consume the content on the web before it, we need to define what web content is. Actually, you know that before the Internet, there was content in newspapers, magazines, and other publications with the Internet that during the term where content appear to define content that is published for the whip. Specifically for the whip, this content on the web has evolved through the years as consumers behavior change due to many advancements in technology. So it is not just about a few websites publishing content on the Internet, like in the first years when the web was developed is now about competition on search engines that have, you can take amounts of searches, millions of users every day and billions of index pages is also more about offering information for the modern day, busy people, having smartphones in their hands and receiving huge amounts of content through social media and other platforms with the web, content has really changed in many ways with the growing need for content, whether for brands or media outlets, the need for copywriters and content writers to publish better content has largely grown. So what content has its own nature? And when we say web content, the word can mean any form of content that is published on the web, whether it is written, seen, or heard. This includes blogs, social media content, e-books, videos, podcasts where the scripts or the rule of the continent trader, if a script is needed, not anything published through these platforms fall into the scope of contents reading because writing content that is focused on direct sales is copywriting. Anything apart from the direct selling and persuading customers is usually a content writers role, and it is mostly the blogs. 7. Blogs A Main Focus for Content Writing: As I have stated before, a content writer scope is very wide and it can include any form of content published on the web. However, content trading is always focused on blogs and articles. Usually copywriters are responsible for content like social media content scripts and so on. While content writers mainly work on blogs, beside the blogs and articles forming most of the work. They are really very important aspect of marketing for a huge percentage of brands nowadays boosts the number of needed work and the demand on content writers. Why blogs really matter in terms of marketing and accordingly in terms of demand is for many reasons. The first one is that blogs being published on websites are an organic source of traffic for brands. When writing a blog, it can appear in search engine results and offer traffic without having to pay for people to view the content like other forms of ads. They also get viewed for years and years, unlike social media content that is seen during a specific time which is short and then it vanishes. Blogs also help in building authenticity and authority for brands. When you're offered information through a specific brand website, you will trust them more time. You will be more likely to return or buy something from them because you feel you are trusted and they are sold leaders and they are helping you. What is also great about blogs is that they are published on the brand's own website, that they own. Unlike social media channels, when you direct people to your brand's website, you can easily gather their e-mails to contact them later directly and interact with them freely. Blogs also have a larger scope and there's always more to publish and write. They're always need a continuously and in large numbers. They also take time to write. And that is why even the business owner rights quantum for ads or social media or gets attached to one of the team who is not dedicated to it, usually can do the same with blobs for media outlets. They will also take advantage of some of these. They need organic traffic. They are riding on their own platform. So when we speak of contents writing, it is natural that we will mostly work and give examples on blogs. That never means that you are limited to them. You can apply everything you will learn on other forms of content like social media content, e-books, scripts, and anything else. As long as the content is not directly selling a product or service to customers. Because in this case, it is copywriting. I really think if you can write a great blog, you can write for any of these forms because blogs are often harder and larger in size. So if you can manage the size and its aspects, it is totally easy then to apply what you've learned on social media posts or videos, scripts or any other form of web content. That's it. And that is the end of the module. You are now ready to get started with deeper details into concentrating. Keep going. 8. How People Consume Web Content: Before getting into writing better content, you need to understand the people you're writing to and how content on the web is different from content before it, what content is for everyone? And here we are not discussing very specific people. And instead we are discussing how every one of us consume content on the web. Every day. The Internet is how everyone searches for information and tries to make decisions. Nowadays, we hold phones and serve for info locations, reviews, and anything else. In the past, before the Internet, consuming content was much different. People viewed magazines, newspapers, and books for information. Finding specific information was much harder than now. Now on the Internet. It is easy to find content and answers to specific questions. So zero is a real, very big difference you need to notice between web content and traditional journalism and book writing in the past. To understand how different is web content, you need to have a closer look at how people consume this content, which is always a major aspect for any content. How really people are going to consume this? So how is it consumed? There are two main points that I think anyone writing content nowadays need to understand. The first point, if the people are busy. This may seem like a really general thing, but it really matters. You need to always remember that people consuming your content on the web are busy. Think of yourself when reading content recently, especially on topics you are not much into it. You may be a Dr. and you may be searching about fixing something at your home. So you are not totally dedicated to the topic you are reading about. And you just want fast answers. An hour later. The same Dr. could be reading about the best pet food types or the best Netflix series, just like you do every day. And when you do this, you don't give much time for it. So this is just how it works. And you need to always remember that people are in dedicated to the content you're riding on the web is not like reading a book. In most cases. Don't think that it will change the lives your content want. Even if it really does, they don't initially know about this. So you can put this as a very first consideration. People are busy and won't be very dedicated to reading your piece of content. Another thing you need to consider is the amount of content that people consume and receive daily. All of us receive content everywhere. Just consider the huge amount of content that people serve from Facebook and Twitter every day, enormous amounts of daily content about everything. This makes people less likely to consume your content and to be dedicated to it, or they already have much to consume, so they begin to pick more specific and high-quality content pieces. It also makes less people consume four pieces of content and tried to find only what they need from every piece they consume. Also, many people nowadays are trying to spend less time with their mobile phones and their computers also. So they are trying to spend less time consuming content. If there is a verdict for anything, many people will quickly decided enough and just read it and go. So reading where content is, unlike reading a newspaper or a book or any content that the person has going for it and has time to be dedicated for this type of content is totally different. One of the things that will also make it clear for you is how busy people are. See how busy you are and the people around you. Grinding when learning, grinding at work and life is just more and more demanding than ever. You, yourself may be trying to finish this course as soon as possible because you need to develop your skills, you have other things to do. So this is how you need to think about modern-day people and how they live. I think anyone writing web content should be considering busy people and not imagining writing to people who will think it is the only content out there. Because in most cases, it isn't. Another factor to consider when writing content on the web is that there is competition. And that's a very important point. You never need to think that your content will be the only choice in front of your audience, even if it is now, you may think that I'm writing a blog and no blogs are like it anywhere. Well, even if you don't have competition right now, it is coming down the way. You will also do the same and get inspired by others and compete with them. So this is how things work and you should be accepting this. All of the factors I've just discussed. Many people have certain behaviors when viewing and consuming content on the Internet. The first and most important behavior is that they are used to skimming and scanning. People just began to read through the content and move their eyes, scroll down and search for a specific thing, or even just scan it and leave even for the topics people are interested in, it just became a Behavioral Risk time, and this is just how users behave in most cases. Another behavior is people can view your content, which can be a blog, wanting to just go to a specific part of it. Maybe your blog is about a certain disease and they just want to know about the treatment or one aspect about this disease. This always happens with web content. These behaviors, which will be discussed later, mean that you need your content to be easily scanned and you need to help meet some of the people, read all of it, which will only happen with valuable information. Straight away. A powerful title, clear first paragraphs, good structure, high readability, offering media through your content, and even choosing ideas that people care about. We will get to how to achieve every point of this and every aspect that will make more busy people consume your content through the wall course. So get ready. 9. The Inverted Pyramid: Content is written for the readers and Writing evolves according to how people read the content and even new publications. Writing a scientific paper were surely be different from a newspaper article. And writing a newspaper article will be different from writing an online blog. The idea of structuring content according to what people need to read first and where they look is very old. This is actually an idea that was interrupted for journalism and not work content. One of the ideas that were already known over a century ago is the inverted pyramid. The old way of writing content in newspapers was like writing scientific papers, which is writing from smaller details and then concluding the main idea. This naturally should have been essentially changed because writing in the opposite way would be better for the readers aren't reading scientific papers, then you style, which was known at the inverted pyramid style, was simply to put the main idea first, then put the details. This scheme is what is done with the web content. Try it now, and it is how we write with content. If you can give the main idea first, then why not? People don't need to read everything and will not be dedicated to knowing the main idea or the main point at the end. What made this idea come to newspapers is at zero so much content to consume, which is the case with web content right now, but with a much larger scope. People want to read the wall newspaper. So to make a better experience, you can make them read the first paragraph of some of the news or articles. You can say right here that this way it can be actually encouraging people to not read your wall content, but making people read 20% of your content is always better than reading nothing. It also improves the Wo, experience and they can pick what they want and just go, which is what you want to do with your content on the web. Even 100 years back, people could easily ignore your content or your article in a newspaper. In most cases, it isn't a hard decision. There is much to read in the newspaper or in the magazine, and even much content to consume on TV. For now, as I stated before, we can find content about topics we are interested in, in everyday that makes longer than the 24 h we have. So people will ignore content easily and it is easier than ever to ignore. So you need to send both offering the best experience, that there's always competition and not the Bible will just read the conclusion in low when applying the inverted pyramid scheme on your content. There are three main divisions of content. The first part is what the reader came to know. So if the reader comes to know if English is harder than Deutsch, you need to tell them at first, which do you think is harder and y in brief, then begin to explain more details. The second periodicity are the main details. The justifications are the reasons or the explanations behind what you have told, which is offered through logical sequence to be understood. At last, you can add extra details after the main point is fully offered with the needed details. So always keep focused on the main idea before getting into related ideas. Summing up the outcomes of using the inverted pyramid scheme in writing, we can say that it lets people grab the main idea or the new thing and just go. This can make them visit your website or page again for more. It makes people interact in a better way with your content if they are interested in the topic and want to read all of it. Also, it can make people serve more of your content as they find their website or page useful. You need to also note that sometimes you can write a blog but is about five things that you should be doing in the male lips and you need to offer a good introduction. Then the five points here, the pyramid is a bit different. So not all your content should be offered in an inverted pyramid style. If it is just a list to kill blog or any sort of blog that just have points or rankings than it is, okay? However, most of the content you write should be following this scheme when possible. 10. Eye tracking and Heat Maps: As I mentioned in the previous sessions, people don't just come to your content on the web and read it word by word. Pupils can content and reports of it and try to spend less time reading. And why of this behavior may seem totally random. We can find common patterns that people scan content with. Thanks to technology, we knew something like this in the recent years, researchers use technology known as eye tracking technology. This technology help them capture where people look during reading online content, enjoying using the web generally, by performing this process of capturing where people looked for many times and for different people from different content heatmaps, which we will explain later, are created. These heat maps show graphically the graduation of where people look and where are the spots at which more and more people look when scanning content on the web. These heatmaps created are very simple to understand. As you can see. They use color spots for determining which positions people look at more compared to others when scanning any piece of online content, red spots mean that these boats have the most views, yellow or less, and valid or is at least white locations are places where people don't usually look while scanning the content. These maps show us exactly how people scan the content and what is mutual in the way they scan it. Once was great about this heatmap is that they show us that scanning is not completely random. It is random, but not completely. There are many patterns of freedom online content that change depending on many factors. But there are certain patterns. That's what we know. The factors that affect following any of these patterns include the content structure and formatting and the reader commitment to the content. I think it is great to know some of the discover patterns which will clearly show you how exactly content can be scanned in different ways and what the reader will pick to decide whether to read your content or not. What happens when readers are trying to pick a piece of information they need and just go and leave your piece of content. So let's see what happens in the next session. 11. Online Reading Patterns: As we make clear in the previous session, there are patterns that were noticed when researchers analyze how people's can content. These patterns mainly depend on the purpose of the readers, their commitment and the formatting of the content. So if someone is reading a blog that has headings is going to be different from a blog written without headings. If the information is urgent for the reader, is found that this affects the behavior of the reader. So let's dive into what happens and what patterns were noticed and what do they mean for us? The first pattern and the one that is most widely known, the F pattern. As you can see, the heatmap of this pattern makes a shape that is like an F letter. This f is usually the first lines of the first paragraph is in some other lines of a next paragraph them first words of some of the remaining paragraphs are lines at the users try to scan the content quickly. This parent is usually followed when Connie is not very readable and has only paragraphs of tickets without headings. Sometimes this is usual with like a small news article, but in most cases you don't want to, right, 500 or 1,000 words just like a newspaper. Sometime this is usual, like with a small news article, but in most cases, you don't want to write 500 or 1,000 words without headings, just paragraphs, because the reader won't be able to know what the content is really about without reading the headings. So what happens is that the reader is going to start reading the top of the content and the first words and follow this F pattern that we follow. Usually don't want to make your people read the content. You write like this, because in many cases, they will just came very quickly and leave. Even if they are interested in some part of the content, they probably won't be able to find it. As we can see on demand, people are reading just the first lines. Then they are going much faster with only first words. Then reading nothing of the bottom paragraphs because they are already borrowed. This means a few things for us. The first is that the first power if your content is critical, no matter what is the type of your content, your reader will decide whether to continue or not based on the first part of your content. While doing this, again, I'm reminding you that you don't need to play games here, give them what they want as early as possible and then offer extra details. People are really busy and you don't want to be waiting to get the specific part. They are here for two long. As you notice that people go down the read less than the just leave, this scanning process happens very quickly, a matter of seconds. So this is just our mental behavior and we can change it. The second thing we learned from this pattern is how to avoid it. Because as I said, it won't give people the ability to have a specific answers or beaker specific part which is bad to fight the spanner, you need to make your content readable. And we will dive much into this topic in the upcoming sessions. So let's see the other patterns first. The second pattern we have here is what researchers of Nielsen Norman Group, the company behind these researchers have called the layer cake scanning pattern. People follow this pattern in reading online when they read content that has headings and subheadings. So this is very famous and widely used. Naturally, the most places that people look at this sort of content is headings and subheadings. This pattern shows how essential those headings and subheadings are for your content. As people could easily know in detail what your content is about an accordingly, if they need to read or not. And if z need to read one of your sections or not. It also shows once again, the importance of readability for your content. What we learn from here is that you really need to use headings whenever possible, which is in most cases. Let's move to the third pattern. The third pattern is actually not a certain pattern. But I grew up with patterns that have been called spotting patterns by researchers, as their name suggests, they depend on spotting and this butting heads with formatted content. So when people read content that is well-formatted, the places they will look at most will be bulletins, lists, bold tag is underlying, color tickets, numbers, specific words, headings, subheadings, and so on. This is how people begin to scan, format the content and nothing can be done to stop them, is actually better than having people use the F pattern as there's a bigger chance in attracting the reader's attention at some spot of your content and letting every reader find what they are searching for. So this is k-mean panel is just what happens with all of us unless we are committed to read the content, which is the last case and the last pattern for today. When readers consume content that they are committed to consume like something that they really care about. Maybe something that will help them in their career. Something that is about a really important buying decision. And it comes at a time that they are not distracted. They can really be content with a so-called committed reader pattern, like I mentioned before, you can assume this case because you can guarantee readers will be committed. Also using formatted text that is readable, which will lead to readers following spring betters or layer cake. Scanning patterns will be much better than writing just paragraphs that feel borrowing and will make people use the F pattern to try desperately to scan the content. So that's everything that I want you to learn about online content reading patterns. So summing up what we learned from this patterns, right here in a few points, we can say readability is really important and it should be a major concern for content writers. Headings specifically must be used whenever possible. They make the content look less boring and help the reader navigate it quickly, or pick some parts when they want. Sometimes you write a piece of news or something similar to it that is small and doesn't need headings, and that's totally okay. But in most cases, you need to take advantage of headings. The first paragraph and the first words are essential to hook the reader and attract the attention of the readers, give them a glimpse of the content quality and attracted them to read more content. The title will also determine the level of excitement of the reader about your content and accordingly, their level of commitment. So you really need to get the reader excited with your tidal while still offering quality content that delivers on the promise, you'll get much more on this in the upcoming sessions. 12. What Makes Web Content Good: One of the biggest questions about writing is always what is specifically good writing. So I want to be a good writer. And there is actually no test that says this writing is better than the other, and that is true. Good writing is a product of many factors that come together to make the writing good. These factors include that the writing fulfilled its purpose. Writing for selling products is good if it sells, writing for a novel is good if it really excites the reader and entertains every reader. Writing here, whether for content marketing or journalists, is good with delivers information, builds authenticity and other factors that we will discuss. Various types of writing have factors that ultimately make them good. Fortunately, you can be trained on a specific type of Friday by learning factors to focus on e.g. you can learn writing novels by learning the process. The factors that make a good novel. Make some novel exciting, structuring your novel, building characters and so on. The same is for web content trading. We will learn in the mini next sessions many things that contribute together to making your content better. From directly making the content better to understanding tunes and other great aspects. You need to think of this like a training and optimization process, another stapes oriented one. So let's do this. 13. Making Content Simple: When you write content on the web, you have a very first general rule that you can follow. This rule is make the content central. Simplicity is essential when you think of delivering information too busy people who have access to unlimited information, as we stated before, to make the content Central, it doesn't mean it is going to become for kids. So you might say in your head, doesn't that make the content week? It is simple. Well, this type of content we are trying to write here doesn't become weak by being sample. This is because the purpose of the content and the lifestyle of the readers. So a space scientist who works with very complicated stuff doesn't want to open the web and find complicated content. People want complicated content. They can go to specific books or scientific content. But on the web, no one insertion for complexity, no matter rule. So yes, simplicity of online content in general. And it is a vital factor of making it better in the most simple way, simplicity should help breeders consume the content and understand it easily. You need to work through a number of processes that will help you make the content more simple. And that is what we are going through next. So let's take a number of practices and tips that will help in making the content more simple and see how each can impact content. The first practice you need to follow to make your content more symbol is to write shorter sentences. Shorter sentences helped people understand content in less time. They are more likely to continue reading if they can understand more easily. Here is an example. Content marketing is one of the best marketing practices that helps in building authority and taking customers through a journey of trusting the brand, leading to a purchase at the end of the journey, reading something like this is not as enjoyable as the next paragraph you're going to read. You can write it like this. Content marketing is one of the best marketing practices. It helps businesses build authority and take customers through a journey of trusting the brand. This journey ends with a purchase. Here, I have told exactly the same thing using the same words. All I have changed it that I broke the big sentence into smaller ones. And you can feel the effect of this in making the content better. This helps in making the content more readable and easy to consume. A general rule that you can consider for this is that sentences need to not pass an average of 20 or 30 words. If you go beyond this, you can expect that at least some of the readers will get bored and won't be able to read the content easily. Usually, you don't want it for web content to go beyond 20 words for each sentence. So this can be your target 20 words maximum per sentence. In most cases, you shouldn't be exceeding 30 words as a maximum limit. If you notice that you're used to writing long sentences, begin to work on this, rewrite content, or just write paragraphs that have long sentences and with time it will become heavier, right? Be patient. The second practice for more simple content is to make paragraphs themselves short. This is a very good practice for making users read your content more easily. Your paragraphs need to be anything but big chunks of texts. My personal preference is not to make a paragraph that exceeds 70 words. So if you want to no limit, you can use this when you read content written by experts of content marketing, you will generally notice that the number of words per paragraph is much lower than this, even much lower than 70 words. A good number for awards for paragraphs to make your content very readable is 30 words per paragraph. Surely you can go up at anytime that a fewer is always better for understanding and encouraging people to read more. I have seen experts who are really successful and write paragraphs with an average number of words or even lower than 30. Targeting Thursday will be just enough. Reading many resources are tried. Smaller paragraphs will help you become more familiar with the whole thing. Also, for making paragraphs more simple, you need to make the start for each one to be clear to the point. So just get the main idea in the main sentence as much as you can. And especially if the paragraph is not continuing the previous one, the next example makes it more clear. This is an example from a blog I wrote for a software company. Better task and project management can save businesses much money and can even be a reason why a business fails or succeeds. One of the biggest benefits of automating any workflow is allowing desks to be clear for everyone so that no confusion or miscommunication happens and no tasks are missed. Right here, I started the paragraph with the main thing I want to tell, which is that project management can have many benefits for every business. In the next sentence, I made clear how these benefits can be achieved. So there is a sequence here for the paragraph to be delivered. Clearly give a clear point than the details. That's what you need to do with every paragraph, except clearly when it is completing the previous one. Another practice that helps you in making your content more clear is using simple words. Using words that readers don't understand. One ever benefit you're writing on the web because simply they don't care. No one is actually impressed if they meet words that they can understand. People just want it clear and simple to keep your words clear and symbol always to win the readers. In many cases, you also need to avoid jargon. And they are the cases in which you are expecting people to not know the meaning of a word you're writing. E.g. if you're writing an article about fixing refrigerators, if you want to mention something like the compressor and pillar in your content, then you have two choices. If you think that the readers are engineers and they will know what a compressor impeller is. It is okay to just use the term here. If you're writing for any homeowner, will actually we shouldn't be an engineer. Then it is just jargon for him or her. And you really need to make it clear what the term means as early as you mentioned it. If you leave awards that people don't understand in your content and the reader knows nothing about it tool just make them feel this content is not for them and will make them feel it's too hard and they can just leave, which is not what you need and what you're working for. So you need always to take care of this. And the key it won't you are writing to. You also don't need to overdo this. So just clarify a term clearly and briefly one time. And it is enough. Don't be too concerned about making readers understand in the way you get them Board of reading and explanation over and over. So these were simply a few practices for making your writing more simple. There are surely other aspects that we will get to later from another side. For now. Those are enough practices to go and train and to keep in your mind. 14. Making Content Focused: One of the best things about writing is that you always have freedom. This freedom means that you can use your creativity to make the piece of content you are writing in any shape you would want. There are no specific shapes and templates that make writing borrowing. This is one of the things that personally makes me love writing. It is unlimited and it never restricts your mind about why this freedom can be good for writers. It can also have negative effects on the writing for the web, like the one we are discussing today, which is content not becoming focused enough. Focus is very important for your content as explained before, we will our PZ and these can content quickly and while this mean that content should be assembled to be consumed easily, easy consumption also needs focus because if anyone gets distracted, they just leave and probably won't give it another try to make your content as focused as possible. Here is what you need to always do. The first thing is that you need to set a main point and stick to it. Let's say you are writing an article. The main point should be clear in the title. And you need to always remember that you are writing about. Here are some examples. If you're writing an article about COVID-19, symptoms, diagnosis, and treatment. This is an article that is about the disease and it should stick to this main idea. You shouldn't be discussing much details at any point about e.g. flu, you can make a heading which says COVID-19 and flu differences. And then you discuss the difference between the two diseases. But generally, it is not an article about flu and it shouldn't be discussing flew too much. If another article is about treatment of COVID-19, then right here we have another main point which is only treatment. So the structure of the article and its content should be serving information about treatments, symptoms can be mentioned and other information, but not mainly are not in much detail. So you can try it an article about treatment so the readers Enter and just fine too much information about diagnosis and symptoms. Try always to serve what the person is searching for and put it into consideration. You'll never need to load the main point at any part of your content, the reader can lose focus and just leave. People come for specific information and they needed in front of them as soon and as easy as possible. If you want to serve readers with more information on other aspects, you can always add links to these aspects for them to choose to click or not, no matter which is your reasoning for wandering through ideas, even if it is, because you are desperate for increasing the number of words. A piece of content that is not focused and shows a wandering mind and not specific ideas will be useless. So again, don't wander between points, whether they are just far away from your main idea or related to it. This is something that you need to train on as our minds usually wonder, and we get zero points flowing through our minds. Why writing, once you determined to put or not, should be based on the main idea you are offering in the title and what the reader is expecting to read to offer further ideas on a specific topic, you can put links to other content you have written. So if there is an article about treatment of COVID-19, you can put it in the main article about COVID-19 as a link. So if someone is wanting to know more about treatment, they will just click and find more information, but not everyone will be looking for this. Sometimes explanation of a specific concept is very essential. Let's take an example for this. If you're writing an article about the dangers of defects here, defects are not actually known by everyone. It is appropriate to explain what defects mean. Before explaining it's dangerous. The articles about dangerous, but you are going to write a paragraph or two or three about what the effects are. That's good and that's appropriate. But be careful when doing this to not bore the reader who is coming for the dangers of defects. So in brief and for the last time, your writing should be always serving the main idea. The main idea depends on the topic and the readers. There is no meter that is going to tell you how far you are going, but you always need to put yourself in the place of the reader to determine if you are going to put this specific part of this content to your final product or not. You need to do this even with an idea that you just get to my writing. You may think it's brilliant, but is it brilliant for this specific piece of content? Or it should be written somewhere else. The second thing that you need to consider is to get to the point as soon as possible you are writing a new article or blog and it truly needs an introduction. An introduction is good, but an introduction that is too long just kills your content. You can always welcome people, but people who are searching for information need no one to welcome them. There is no need for a heartwarming big paragraph. They just need a short and to the point introductory paragraph that tells him, yes, you're at the right place and tells him about the topic and the main idea of your content. The next thing you need to consider is to really make your content for specific people. You can easily make your content trying to make it suitable for everyone. But if you get to the point that you need to be specific to certain people, you need to choose. An example of this is when you write an article about something like fixing computers, are you targeting computer engineers or making the content for everyone? If you are targeting computer engineers and technicians, and those are the people you need to reach with your content. Make this clear in the content and boot this in mind while writing. That can be wrong. Not every piece of content must be for everyone. If you follow the tips and practices I have just explained, I'm sure you will be able to write content that is much more focused and accordingly, much better. 15. Making Content Authentic: One of the factors that make content better is being authentic. Menu would know that there is something called authentic content. And they can even feel that content from a specific website fields more authentic than others. But actually how content can be authentic. That is what I'm explaining in this session. What practices can you apply it to make your content more authentic and trusted by people? So let's get started. The first thing for authenticity is to never over market as soon as I speak with authenticity and the things that writers need to take care of to build us antiquity with their content and forward their content. I always get two over marketing. This happens when you just keep focusing on convincing readers and selling a product to them. Whether a product that you are directly sell or your sponsor. Readers understand. And there is a very big difference between telling benefits through a sales page or a brand, social media posts and trying to deliver information. You're offering information. Readers want the information. And if you try to trick them in a cheap way, then that wouldn't be smart because they will get it. They will always get it. Focusing on the information, on the topic of the content will be much beneficial on the long term. Because as you build trust by never pushing them towards doing something and just keep delivering value and how they will trust you. And they will want to buy from you, whether instantly or at some point. You can even start a relationship with them when they are searching for information. It is not the right place or time to start selling your product or the products you are sponsoring. In the minds of people, a brand or a media outlet, just trying to sell and push their products or their sponsored products, no matter what the user's session for r, less authentic, you yourself can feel this. If you are authentic, you need to focus on the real information and the value of the content you're delivering. You won't actually like someone if he or she is too salesy with you and trying to push you hard towers, anything, whatever it is. And the same is for content. This is one of the traps you need to avoid. The second thing you need to take care of is showing the tools and your true opinion. For media websites. Just imagine if a media website publishers and reviews, and they just give their sponsored products at ten out of ten rating. And without any logic, they keep pushing the products over and over. When people understand they definitely well, if the reviews aren't real and reflecting real information about the product, the website loses its authenticity. If it's reviews are real and people try things and say, Yeah, I knew about this product through this website. They didn't lie. Then like that, authenticity is built. They will come back, they will encourage others to check your reviews and so on. So truth matters for a centricity, truths and transparent opinions. The same is for brand website. If you don't tell the truth and just keep playing games, then you will never become authentic. People are smart just like you. What is meant by your opinion is surely not what you think of margarita pizza. It's about what you think and what you really think about the topic when your opinion is relevant. So only reflect your opinion when you think it's going to be relevant. Not offensive. If you are writing an article about the benefits of remote work, e.g. then you can add your opinion, which can be that you think it's a great solution for many problems. Or you can put your opinion that businesses can be still not ready for remote work. That is an example of a good opinion that you can put. At another instance, you shouldn't be trying to convince people about your opinion. So don't actually put your opinion about which is better Xbox or PlayStation because they are both established brands that people love and they may not need your opinion at all. So putting your opinion depends on the publication and the specific case. In most cases, you don't want your opinion to be controversial. So give yourself enough time to think about the reception of your opinion. And if it is something that is suitable to be put or not. Another thing you need to consider for content authenticity is to be a real human, and of course you are, but that needs to be clear. You should have an account on their website you are writing for with your name, photo, and bio. People love to learn from people and not just from brands or magazines. So even if you don't care, you need to put this for them In the content itself. You need to show that you're a human. So it is okay to say, I went, I tried. It shouldn't be always the name of the brand or the magazine. That's better for the content and not just for yourself. The next thing to consider for some, the next thing to consider for more authentic content is to keep citing sources and giving credits. Some information always needs siding, like news. You need to tell the source. Numbers and statistics. Always need a source. You can just put numbers and never tell what is their source. If you're telling a personal experience or research, you need to tell its details and how we got there. This will give content credibility. And it's not just, this will give content credibility as it is not just random talk. You don't actually need to overdo this. Some information is clear and doesn't need putting a source. You can just start by putting the sources of things that you think that people will ask for. And we'll really need like numbers and use codes and so on. With time reading and training, this aspect will be mastered easily. The last thing you need to consider is very important and it is consistency. You can build authenticity in a weak consistency is a long-term game here, and it needs real dedication over long periods to see the results. Don't say why people are in considering my content authentic yet after six months is you will start attracting people, building trust over time, increasing the number of people who know your website and accumulating experiences. That's how authenticity is built. It needs time. So that's what we have today for building authenticity with your content. Keep everything we have discussed today in your mind while riding. And I believe that the results will show up this time. 16. Making Content Actionable: When you write content, it is not just about delivering information and letting people know some things. Sometimes you need the reader to take actions. This content that has actions that are easy to understand and delivered in a way to make more people follow the actions and not just read the content is called actionable content. Actionable content is very important for content writers, not just because of how to articles, but whatever information you are delivering for content marketing and having actions need to be actionable. Having very clear actions, easy steps, clarification of every question in detail that would usually come into the mind of the reader and even encouragement to do the actions. Actionable content is important for many reasons. One of them is that it builds trust in a very unique way. If some website bites you through steps and the work, then you will feel very grateful tar does this website and you're going to trust the website or the business behind it, you will be likely to return to it or even buy a product or service from it because they just help you for free. And it worked besides trust is that it can help in marketing for a product in unique ways. A great example of this is what I've seen with some company that makes software for hard disk recovery. These companies target keywords like recover data from hard drive and write how to recover data from a hard drive blog. Through the blog, the offer you actionable content that is easy to follow to help you. It can be unrelated to their product, and actually it is unrelated to their product until a specific point. This point can be different. They can give you an alternative way to recover data through a software inside the block and say that this is an easier way to recover your data instead of following all of these steps if you want, they can even mark it a pro feature that save you time. All of the success of this marketing tactic depends on the quality of your content and how our channel it has. This example just makes it more clear through a real-life case on how actionable content is used in marketing and how we can offer new opportunities. So building trust and helping in marketing products and services are great benefits that you need to know about actionable content. Objectionable content needs from the writer a number of practices that need to be consistent. And they include offering a real benefit and reading readers know about the benefit in the title and usually in the content. Keeping the content clear. Illustrations needed clarifications and anything that wouldn't help the reader take actions, establishing trust over time. And it needs verifying that your steps work and your information is updated. So let's dive more into some good practices that you can follow as a concentrator to make your content more actionable. The first thing is absolutely making your steps easy to follow and make them presented in a way that makes it look like this. To make everything easy to follow, you need to be specific. You probably can remember some instructions that you may have followed one day and then getting to a certain extent that you are confused between two things. And you don't know whether it is this or this. You don't want to put your readers in this situation. And you can do this by being specific about every point you mentioned. You also need to be sequential and keep the order logical so that the reader never gets lost while halfway through the content. To offer the best actionable content, you also need to be inclusive. If there's something that needs to be done periods to the topic of the main idea or after it, you need to put it, or at least put a link to it. This can make the reader really benefit from your article or blog. Using images in actionable content is also essential. Whatever can be illustrated by, an image should be illustrated by an image. Images are powerful and they sometimes saved many words and help people understand things more clearly and without misunderstanding. So if I'm reading a piece of content and I'm not sure if this will be done like this or like this. And image will help engaging people is also essential to this is how you can really create actionable content that works. It's not hard, it just needs training and you will create perfect actionable pieces of content. 17. Better Writing Compiling Aspects: Every aspect of the ones we discussed in this module is an essential aspect of good content. Compiling them together is not a step-by-step process because writing is many things happening together. All you need to do is to start practicing every aspect and fulfill it in your content day-by-day. With time, your writing will become better. Don't stress yourself in any way. If you need to watch the sessions. Again, it's okay. I know they are concentrated and dance. If you want to make your own checklist to look it every time you write a piece of content while training to see what is fulfilled and what is not, then this will work. This sessions are designed to help you write better without me being beside you and telling you everything to do for every paragraph you write, keep training, improving, and reading. Reading is a great way to become better. As you will see that everything we have discussed here will be fulfilled in high-quality web content. You will digest more about better content. You'll find yourself writing better with more reading. And you can say, Yes, these people are making it simple. Yes, they're providing sources and so on. 18. Building Authority: One of the main goals of frightening content on the web is to build authority. Authority means that your continuous trusted and you can have a real impact on people. Of course, building authority for your content is something that takes time. So I will not publish a few blogs or pause and wait to see your authority being built. However, when writing pieces of content, you need to consider the authority are going to build in the long term. These are serine will mean that your brand or the brand new work for the medial side or personal blog will be much more trusted, so more people will come. People are also more likely to share the content you publish as an authoritative source. And there are even more likely to buy your products or the products you sponsor if you are an authoritative source. So authority is really important and it should be a goal for every content writer. And to build authority, here are some tips and practices that I think you will need to follow to achieve it, as I said, in the long term. So let's get started with the very first. And the first thing is really important and it is that you never need to be making money before the reader's experience. This can have 1 million things to do and choices that you can make every day. So an example of this, if you are offered to get the baby to say things that are not true about a product or service, you really need to build this offer down. If you lie to people, they will know at the end. So you'll make a review and say this is the best product ever and people buy it and they find that it is really not worth their money like this, you are destroying your authority or so. This is not the way you build authority for your content. The same is true when you advertise directly. If you advertise a product or a service that has low-quality and are not legit, you will not be trusted and your content will not be trusted in the long term. The contrary happens if you are honest to people and you tell them the truth about everything, this will make people come to you and more people will trust you and more people will share your content and they are likely to build a real relationship with your content. So being honest and choosing your partnerships very carefully is one of the pastors that differentiate content of low authority and higher. Sorry, I believe this choice makes two totally different pathways. If you take the path of a cheap advertising or lying to people and not telling the truth about things, then you're probably going to do this again and again, and it will not. And the same is for the other path, which is being honest and really carrying about your authority in the long term. Also, if you are writing content for your brand, the brand itself needs to be a good one and to offer great products and services. Your content marketing and content writing efforts will never work if the product is bad because the end of your writing, if you're writing within content marketing and not for our media, upside is that people are going to buy this product and if they won't be happy with it, then there is no point in all of this. So we need to work as a brand that sells something good. And if you're going to do effective content writing, you really need to focus on this. Also when writing for brands, you need to avoid being salesy and trying to push people to buy. Actually, your job as a content writer is to deliver information and educate people. And you need to focus on this and never try to be a salesman with, with your writing and never diverted from the tonic to try to sell things to people inside your content. And other major aspect of the authority of your content is your consistency. You need to be consistent with your quality. You are healthy partnerships and with the topics of your niche. Being no generalist and specializing in a niche can also be good and give you authority for this niche. This is how to build an audience as people will come to consume more content you publish about this specific niche that you know very well. I believe the authority of your content is a game of consistency and also specialization. And this time you are going to build authority or warm. Also linking your content together is good because it makes it clear you're offering as spheres of articles. Because it makes it clear we are offering a series of articles or blogs that are connected. And this gives the feeling that you really know what you're doing and you're not just publishing random articles. It also helps people learn faster and read more of your content. The last step is to share your experiences and show your expertise. As mentioned before, sharing your experiences helps you make your content feel more authentic as what is written feels more real and feels more like a real experience and not just aimless writing. While this gives you a scientist city, it also helps you build authority over time because people will feel that this writer is writing about something that they know about. They will think that you have experiences and you really publish something that is unique and not just random content from around the internet. These experiences don't need to be your own experiences. They can be the experiences of the brand you're writing for or your employer can help you. Experiences that the business has passed through and you can integrate them into your content. You can even learn from the experiences of literally anyone, from those leaders in any field, professionals and even the people around you. So that's it for building authority was content. If you have any questions, let me know and I will be willing to answer here. 19. Choosing Words: Writing has many elements, whether it is writing for the web or anywhere else. One of the elements that shape any writing in the choice of words. The words you choose why writing affect whether you're writing is good for the readers or not. And it is one of the elements that change the impressions about any piece of Friday. So if a block is about tech and the words are suitable for taking, IQ is tough. The readers will feel home and can come from all blocks. If they feel the words are that of someone who only writes about politics, it may not be good. So word choice depends on the niche and the specific people who read. It also depends on every specific situation. As if you are using worse express anger, e.g. they should be different from the ones used to express their feelings. When it is about politics. It is different from when it's tech, from when it's about perfumes and so on. Just like different people use different words for different topics and for different situations. And we keep doing this all the time. You definitely choose words while talking to your work leads and others for family. And we do this without even feeling. So our purpose here is to make you choose the best words when writing for your specific readers. My first and biggest and I think the most important tip for improving your word choice is to read a lot. Reading March is one of the most important ways you are going to become a better writer. And one of the ways of reading will hope you is that it will help with word choice as you read you directly and indirectly learn new words. And it's always best to read in the niche you want to write about. If you need to become a better writer in business, you need to keep reading in business every day. You'll directly and indirectly learn more about the word choices that are better for business and for its audience. You should listen first and live in an environment that talks about the thing that you need to learn to talk about. As time goes, you will have your very unique style and you'll be much more powerful in choosing words. But first, you need to read a lot and keep reading Bailey. The second ten can be very effective for some niche compared. The second set can be very effective for some of the issues compared to others. But still it is very important to improve your word choice and you need to know your audience, e.g. if you want to write better content for gamers, you need to be in their communities and this will help you understand them and be one of them if you aren't already one. Being one of specific people is one great way to bribe better for these people. Also even about using the word they use or directly learning the words they use to start using them. But it is more about understanding the people in the community, which means that you will be able to communicate with them in a better way. And part of the communication will be definitely the word choice, which whichever the thing that happens gradually and feels magical at the end. The third tip is to use scissors or a dictionary when you have to choose between words or don't know what words to use, you need to provide this service or go to any dictionary to get help. This is one of the things that I think made me become a better writer. I didn't ignore this process. I've always compared words and learn what word would give them a more accurate meaning for each situation. Most of the time while you are writing, there are two or more was at a right to use that one can be more accurate for a specific meaning. You can even do this result worse, you already know to remember them because you know, your heads will always do this and erase the exact words you need to keep practicing this and the results after monsters are definitely going to be great as you grow your vocabulary and more importantly, improve your ability to understand the differences between words having apparently the same meaning, leave me some time you will spend using this SRS or dictionary is time that is never wasted and it is one of your best investments as a writer. You also need to overdo this and keep doing it efficiently. Tried to memorize the words you check from the first time. The more efficient you become, the more you will learn, and the better you will be able to choose the right words while writing. This is all for this session and about word choice, keep practicing and share any of your questions you'll have with me. 20. Enhancing Content Readibility: As I stated before, the main goal we're writing web content is to make its consumption easy for everyone. This means that one of your biggest targets is to deliver information in an efficient way so that everyone understands it and in the least possible time to do this, you need to improve readability. And what is meant by readability in the most simple way is how easy this content can be written. A content writer, you should be paying attention to readability. And before discussing more about improving readability, I need you to know that there are actually some ways that are used to measure readability. There is no one standard measurement for it, but there are some methods ranging from equations two tool that measures the speed of perception and the movement of the eyes in various ways with the main goal of determining how easy this content can be read. One of the most famous ways of measuring readability is the Flesch-Kincaid equation, which is a complex equation that uses some number of words compared to the number of sentences to measure the readability of your content, there are tools based on this equation. If you need to try such a thing, you can Google it. There are some online calculators and do this mess for you. One of them is a nice and simple tool I use which is The results you get from this or any of these tools can help you compare your writing and make it easier to read. Nothing more. I believe it is more about comparison and it's never about perfection or getting the highest score generally. So don't try to just get the highest score because it is not a game. And that's not your goal. In any way. I read them you can use is to get content from credible sources and blogs and paste it. See its readability than try to achieve send our levels and instead of a perfect score, another famous readability tool, if the Yoast SEO tool, which is very famous for content providers and WordPress website owners. It measures different factors and gives you tips for improving readability, writing WordPress blog. And it even gives you the Flesch-Kincaid score as well. It is very nice and it works automatically if you have a WordPress website or work for a client that has one, try it. If not, do it when you can, no problem at all. That is about measuring readability. So let's get started with what you can do as a concentrator or anyone who writes on tents on the web to improve your content readability. The first step is actually good news. And this is because if you have already following the past sessions and then you are already doing much of what you need to do to ride readable content. When you write content that is more simple and focus, this means that you write content that is more readable. Shorter paragraphs make your content more readable. Shorter sentences make your content more readable. Not using technical words without explanation can make your content more readable. So anything we have discussed in the sessions before that improve the reader's ability to read the content more easily. Whether it is about focus or simplicity or any of what I've discussed. All of these are some of the main points why you shouldn't rely on tools or scores and be obsessed with them. Because much of what matters about readability cannot be measured using a tool. Because much of what matters about readability cannot be measured. There is no way I until now that can precisely determine how if your content is simple or focus. As a parent, I know. So focusing on what we have already explain and what we will discuss here will be just enough for writing readable content. And you can use irritability measurement tools for comparing or trying to improve. Nothing more. So getting to the second term, the second one is also very important for making the content more readable. So just like making your content better and making your web content easy to consume and accordingly more readable, also formatting it and making it pleasing for the eye and easy to scan can all make the content more readable. This includes using headings and using them properly. This means you never need to start with an H3 or small heading and boot after it. Subsidiary one that is a larger heading or an H2. We're H2 and H3 are heading sizes. If you don't already know, larger headings have smaller headings under them and they work like a tree. So main ideas are the largest headings. Then each one has small headings, if any, this is very basic, but it needs to be follow it very strictly and never get missed. Also using bulletins and lists and bold underline text links. All of this makes the content more readable, even the phone to you use, and the spacing between letters, line spacing, and the color of your tickets to all contribute to making the content readable or not. So make sure you use a clear phoned in offline is pacing and clear and I pleasing color, which is usually black. Why writing? People will also be more likely to read your content more easily if you integrate images and media. And this is our last readability improvement technique. Images specifically make consuming content much easier. Something that can be told in many paragraphs can be explained through just an info graphic, images, which is what people really want. Use images and embed videos in your content and put them in their relevant places so that people read and shrink the image and continue reading and so on. Images are used as a very nice break to keep people reading because people like to read and check images and others. They don't like to read. Big chunks. Remember, you should always utilize images in a smart way with a main goal of helping the reader. Because what content writing is always about helping the reader and offering the best possible experience. So in the end, readability improvement is a practice of making the content better and more easily consumable with good for mating structure and media, you should follow everything I've explained here and you will definitely become better and perform better. Keep practicing on all of this and you will make your content much more readable. Was time. This is the end of this module. If you want to leave a review for the course and tell me what you think it could be. The right time to do it. Let me know how this course have benefitted you and what do you honestly think. Thank you. I'm here for your questions and meet you in the next sessions. 21. Logical Flow and Structure of Content: One of the most important elements of good content on the web. And actually any good content is logical flow or logical structure or sequence. When you begin to offer the reader the ideas you're writing about and the inflammation you're delivering. It is not about putting information just in front of the reader in any order. It is always about keeping a logical flow that keeps the reader reading and making the consumption of the content easier, which happens only when ideas are organized and are coming in a logical arrangement. The first aspect that you can consider for making the content have a logical flow is to lay it out logically. So when you are outlining content and putting the main headings of your content, you need to ensure that the main ideas flow logically, move from point on other in a friendly and logical way to read. Let's have an example. If you're writing an article about flu, you have the following headings as main headings which will determine the main flow of the content ideas. The main headings are symptoms of flu, diagnosis, of flu, types of flu treatments, of flu drugs for flu. This order of main ideas makes sense. First you write about symptoms, then about diagnosis and about the types of flu that can be diagnosed than the treatment which logically comes after diagnosis. Then finally, the drugs which can be used in treatment. If I make the headings arranged like this, treatments of flu types of flu, symptoms, of flu, diagnosis, of low drugs for flu like this, they don't make sense because it is not logical to read, because it is not logical to read the treatments and then read the symptoms and the diagnosis. It is also not loyal to read about the treatments as the start of the article and read about the drugs at the end. The drugs logically need to follow the treatments or be part of the treatment section. The way you think about this and how you arrange your ideas for presenting a piece of content is actually a logical flow on the level of the logical sequence of paragraphs. That's another point that we will also explain here. When shifting from each paragraph to the next one, you need to consider the logical flow. A great way to check if there is a logical flow here or not is to put yourself in the shoes of the reader. When you do this, you read a paragraph and you read the next one. And in this case you will have one of two cases. The first is that the paragraph continues on the same sequence of the paragraph before it. And the second is that the paragraph starts a new idea or subtopic. The second case of a new idea or subtopic, is found less than your content because most of the paragraphs you write are connected to each other, then you end an idea and started a new one. And in the second case, or the case, introducing a new idea or starting to introduce a subtopic, you'll need to ensure that the previous topic was summed up in the previous paragraph. That's it. There is no logical sequence here. The logical sequence is in the first case when paragraphs are connected to each other and they are not summing an idea, which is what we need to discuss here. When the two bar graphs are still within the same idea. And it is the case when the two paragraphs should have logical connection. You need the reader to never read the paragraph. Then it starts to read the next paragraph and say, what does that do this and how they are related. Because when they say this, they will be probably saying this while pressing the back bottom and leaving your content. So what you need to do is to write while really making sense with building each paragraph on the one before. So when you write a new paragraph, it's not just starting a new piece of content and you need to make the flow explain and connect how this relates to the one before. This is a clear example. Let's read these two paragraphs about email marketing. Email marketing is one of the cheapest marketing tactics that can bring customers and clients at very low cost. And while many businesses are already using e-mail marketing, not all are taking advantage of its full potential. One of the best message to take advantage of email marketing is to automate sales processes using software. This is because sales automation brings a whole new level when it comes to gathering e-mails with customers and prospects. In these two paragraphs, I started with telling that email marketing is an important tactic and it's cheap and so on. And in the next one, I'm following up on the idea with logic and telling that you can take advantage of email marketing using automation. Then I'm actually telling you the value of automation. In this book, I was actually discussing automation, but when I want it to get to the point of the relation between email marketing and the values at automation as to email marketing, I didn't start with standing. Just suddenly that email marketing and automation all go together. It doesn't work like this. The reader needs to keep following a logical sequence or illogical flow to keep reading. So I started with the importance of email marketing. Then the next paragraph builds on the one before until that email marketing and automation can work together. This is typically how we connect paragraphs and how we keep the logical flow of your ideas throughout the content. Last point about what to do to make your content have a logical sequence is transition words. To ensure that your writing has a logical flow, you need to take care of transitions. Transition words can help you with writing web content. Very much examples of transition words are despite, although e.g. however, otherwise. Firstly, on the other hand, in other words, nevertheless, in fact, indeed with this in mind, also and all these sorts of words that help you connect phrases and sentences. Train on them and use them as a great tool to help you while writing because they will help you in connecting ideas with each other and making your sentences flow more logically and even your paragraphs flow more logically. So this is the end of our session. Keep improving, keep ensuring that your content follows a logical flow. And this time it's going to be something that you do without effort and without realizing that you are connecting ideas in such a good way easily. 22. Writing Styles: If you've ever asked yourself, what are the types of writing? That's a very nice question. When it comes to various types of writing. We don't have specific types that form a standard classification for each writing. However, there are different types of writing that are called writing styles. And sometimes writing types, different trainings, tides are used for different purposes. So this is nearly the same as we can see the times of framing. In this session, I'll be discussing the main for writing types or styles that are mostly used. Before getting started, you need to know that a writing style holds the technical aspects of writing and many elements. So defining each style is just to know the difference between each, but actually is a style. Actually each style has boots that can be written about it. So our explanation here will be a very simplified one. Let's get deeper. The first time we are discussing is the narrative style. And the narrative style is a style of writing used writing stories. This means that it has dialogue, it has a beginning, middle, and ending, and there is usually a plot. This is the type of writing used in novels and screenplays of movies and so on. So it is used for writing stories. The second style is descriptive style, which always goes into the details and the descriptions of everything. This is why it is used in songs, poetry, and fiction writing, which are for describing and extended describing writings in descriptive style are usually not long and they rely on describing, pouncing and continuing to describe it instead of explaining events and characters like the narrative style. The third style is expository style, which is used in the writing that mainly delivers information. This includes writing for blogs, news manuals. And so this is the time of writing used with web content, and it is used with other types of content like academic publications, like academic publications, technical writing and so on. So weapons and trading uses expository. Writing about expository writing is not limited to web content, has wider usages. The fourth and the last style for today is the persuasive writing style. This time is used for advertising, so that can be used for web content, but only that is focused on direct selling. Examples of persuasive writing includes video ad copies, business proposals, website copies, and so on. So these are the writing sides for today. Understanding this gives you a really good picture of what time of writing you're offering and what are the other types out there? 23. Writing Tone and Voice: While there are ties of writing, there are also other elements that distinguish writings from other ones. I think that any writers should know about the meaning of these elements and terms we call the helping understanding how writing works and what makes a writing different from other types of writing and other writings? And what makes our writers writing different from another. More essentially, you will usually see the writing describe to have a specific style which we have already discussed in the last session. Four times or four times a frightening. And you will also see that the writing has a tone and a voice. The tone and the voice are the concepts that we will discuss in this session. The first term is the voice. In the most simple way, a writer's voice is like his or her unique mark in the writing. When we say the voice of a writer, who mean the writers touches and feelings in the writing. What really differentiates or her writing? The writer's voice is not counting that technical or can be measured. It is something that is felt and that's why it was named voice. And example of this makes it more understandable is that if a reader has read a book or two for a certain author, then they can know the author is they read another book for them. There was a big chance they can know without knowing the name or without seeing the cover of the book. And this is because the writer or the novelist has a voice. The voice holds many elements inside. It can include points of view, opinions, word choices, feelings and beliefs, and other elements. So the voice of the writer is really the writer in science writing, voice is mutable, so you can still write and make your writing neutral and make it without a voice at all. Why writing web content, you can have a voice, but as mentioned before, not every opinion should be mentioned. So unless it is an opinion article and that is clear, the contents can only afraid your experiences on some of your opinions that are not controversial or affecting anyone for the sake of the content. To develop your voice as a content writer, you can follow these simple steps. The first thing that you will need to know about voice is that it develops with time. So you never need to rush improving your writing and your voice will come with time. And it is not something that you train on. You'll get it with the practice of writing. And you're very experienced in writing and learning writing. So don't hurry. The second term is about what I think impacts the voice most. And it is reading. If you want to have a voice, if you want to improve your writing generally Eve and you have to read, read much. And often. Writing is very collective and it depends on inspiration and reading. So that's about voice. And the second element you use to describe everything is very widely used. And it is the tone. The tone of frightening is typically like the tone of her speaking. It is about the feeling or the Athenian of the writing. The tone of the writing can become serious. It can become sad, it can become optimistic. It can become helpful, or it can be energetic. It can be formal, or it can be informal or friendly or unfriendly. There are actually unlimited words that we can use to describe a writing tone just like the tones of speaking. We can speak in many different tones. And 1to1 can hold more than one characteristic. If we see a conversational tone, then this is one word that describes multiple characteristics. A conversational tone in writing makes us, we're writing like a conversation. We will get to the conversational tone, which is the tone we use with web content. In the next session, we will discuss it deeply and needed to mono that the single-walled describing a tone can have multiple elements inside and not essentially one. For now, that's all about the voice and tone. And what I think you should know. 24. Using The Conversational Tone: Most of the web contents you can find out there in the form of blogs and on online magazines is written in a conversational tone. A conversational tone is really easy to understand. And because it is actually writing like a conversation. In a conversation you address people directly, you speak friendly and less formally. And that is what happens with a conversational tone. What's great about this, Tony, is how friendly it is and how suitable it is for delivering information in a friendly way. You offer information on the internet for anyone to read and everybody can feel that it is for them is also easy to understand and digest information that is written in this tone because what is, what is more easy than a friend or a real person explaining thumping in a friendly way, unlike the tones of the academic content or other types of content that need knowledge and time to get you used to them. The concentrating in a conversational tone can be understood by anyone pretty quickly and easily. Writing in a conversational tone actually fits anyone. And it never means that the content is less authentic, even if you're writing for business owners or executives, it is a tone to deliver information for them through the intranet. It never means the content is not former authentic. So let's dive into some factors and tips that will help you write in a conversational tone. The first characteristic of the conversation is always the active voice. And it is one of the very primary things that differentiate the conversational tone, just to remind you of active and passive voices, the difference is clear between these two examples. People appreciate understanding them. This is active. And you can notice that here the subject perform the action in the verb. On the other side, if you say the same thing in this way, understanding people is appreciated by them. This is passive, and here's the subject is acted by the verb. Another time, you will write, businesses need tech solutions, not take solutions are needed by businesses, and so on. Why writing web content to deliver information, you need to follow the active voice as it is the first example. You need to follow the active voice as in the first example and be consistent in using it. Some sentences can only be written passively and it is okay as long as you stick to it when you can, it will be okay. And you will have already done a big part of making the tone conversational. The second characteristic is to make your writing more friendly. Because as I've said, conversation is never very formal and truly formal, no matter between to be more friendly, you can expect to be using the word u. U is a powerful word and you need to use it to address the reader of your content. This is one of the elements of a conversation. When you talk to a friend, you say you, me, they, and so on. And that is what you do. Why writing. You also say I, you address yourself and people directly. You can also use the imperative and say, Make, consider, take, bring, and so on. Because these verbs make content more actionable and hence conversational. One last practice and tip is to use transition words. And they're words that connect phrases and sentences like then despite however finally e.g. and so on. We have mentioned them before. This transition words are always used in conversations and you need to take advantage of them to make the sentences more connected and easily understandable. That's it for the conversational tone. Applying these steps will help you learn writing in a conversational tone that is perfect for the web. If you have any questions, don't hesitate to ask me directly. Thank you. 25. Writing Titles: The 4 Essential Qualities for a Good Title: The title or the headline of your content is very important, especially at the time there is competition pretty much everywhere. The few words you right in the title make readers determine whether they will choose to read your content or not. So if you write good content with a bad title, it means that people won't get to even read the first paragraph of it because the headline is not interesting enough for them to choose to read your content at the time they receive much content daily, you always need to consider that you are in a world full of competition, even if you don't have competitors right now, which is rare, competitors will come in the future if you succeed. And you definitely want to succeed and you definitely want to be never beat him by competitors everywhere. Being competitive will also encourage you to do better and to try to get inspired from successful content and great headlines. This is the mindset you should have. You should also consider the reality that people are busy and it is only seconds to grab their attention or they are gone. This means that you will have to pay attention to everything and do hard work at every stage, including the stage of writing your headlines. Currently, it is very easy to get your content ignored. And that is why you should be spending effort on making a very good headline that gets people to read your content. And as you may already know, there is no magical formula for headlines to attract people's attention. But there are elements and practices that you can follow to write better headlines. For every headline, there are four main qualities that I have concluded to be essential and was one of them, there is no way it can be a good headline. No tapes will work, and no ideas will be worth applying. These four qualities are ones that I have curated and I think they together make a good headline. The four qualities are simple, specific, genome, unique. So let's get into each why it is essential and held top light. The first quality is that your headline should be simple. This aligns with what I have already discussed in the past sessions about how people are consuming content on the web. People are busy and they probably won't read the title you are writing two times. And that should be in your mind. This means that you will avoid any words that people would not understand and use the simplest words possible. You also need your headline to have a clear meanings so that no one is going to understand it, but in a wrong way. Clarity and simplicity are essential for any good headline. And you can start writing varied lines if they aren't sample. The second quality is the headline should be specific. When you're writing a headline, you can be focused on putting ideas and making it attention grabbing. And that is okay. But while doing that, you need to never forget about making the headlines specific. Trying to win the attention of everybody is not the best decision you will make in many cases. Because specific focus and grab the attention of people interested in this specific area. Let's say you're writing articles about digital marketing and you're selling a digital marketing course and educating people about tactics and offering them free knowledge. Each time you publish your new blog or article, you need to focus on answering a specific question and not the question that you think your audience are ultimately interested in. Which can be e.g. how to learn digital marketing. You know, your audience want to learn digital marketing, and that is their ultimate goal. But not all titles will say how to learn. Digital marketing. Titles can be ten tools. Every digital marketer should be using. Five trending digital marketing tactics to use this year and so on. Your focus should be serving the specific interest of the reader coming for this specific piece of content and not a more general idea. Even if you feel like doing so. Quality number three is Jin in your tea. And here I'm specifically addressing misleading headlines or headlines written when the writer tries to be so subtle or to force the reader's attention to be attracted. But in the culinary really deviating from specific idea, misleading titles won't do any good. So you clearly need to avoid them. Tell people what they can really achieve with your content. Tell them what they can become, till them promises. That is all okay. I've never cheat. E.g. you can boot. Title, how to become a digital marketer from scratch. That's good too, built in the headline. It needs from you to really deliver on the promise until the reader how to become a digital marketer. And that is something that can be done. Here. There is a big promise, but you can offer great content if you can deliver on the promise. This can be really offered in an article guide to become a digital marketer. It is acceptable, but other promises aren't. Here's an example how to become reach easily using Facebook. Well, if you're writing an article about Facebook ads or Facebook marketing, or even a strategy that you have developed. That is a title that can be clearly misleading. And you don't want to mislead people because false promises will follow you. And they are in the way you can build authority with content. You can still make it attractive, but deliver on the promise and keep the title genuine and true. So it can be how I use my Facebook marketing strategy to drive $5,000 in sales monthly. Or it can be ultimate guide to Facebook ads and selling fast with them. Those are more acceptable titles because they don't make engine when promises, as in the first title, util, a reality about what the strategy that for you and what you say is true for sure in this case. And in the second one, the promise is not just about making money fast and such gimmicks. It is more about selling and optimizing sales. This is how G9, and this is how gentlemen and gentlemen headlines are different. Remember, a good headline can be in January. Even if it drives views or traffic in the long term, it isn't good. The force and the less quality of a good headline is uniqueness. Headlines need much work because they need to be unique. Every time you need a unique headline, whether you're writing web pages, blogs, or social media content. If you find a formula that works, you can keep using it from time to time. However, you can put one formula for all of your headlines and keep using this formula over and over. Because people need to see unique headlines in every way. And ones that are not repeated with are totally or with a specific structure. So you can't make a series of blogs always the title, how to become a digital marketer. This will be repeated and people won't like it. You can't also stick to a single format, like **** to or what to or ten things unless this is the type of Europe signed. Some formats of headlines work that people want to always see unique ones. You can also use the same word over and over. So if the word Ultimate Guide works with one or some headlines, it can be good to have in mind and use it when it is not overuse and when it is irrelevant. You can't make every long and short piece of content and Ultimate Guide because it work. So it lines need to be really unique and interpretative. So you always have to do more work to reduce new headlines. Those words, the forming qualities that every good headline should have. And you should put them in front of you at anytime you're writing and hairline. And if you're training on creating headlines from scratch, both these four qualities in front of you. And never forget. 26. Writing Titles :Improving Your Titles: After guaranteeing that your title has the essential for qualities for becoming with title, you can begin to write the title safely. No matter what experience you have in writing, you can start writing a title. Anyone can, because we have read thousands of titles in our lives. Even people who don't treat content read titles. While writing titles, you need to ensure that you have the main four qualities we discussed in the last sessions. Then you can begin improving and working on the title using the tips that we will discuss in this session. These steps form like the main considerations you can put in mind while trying to write better titles that can perform well and really attract people. So let's get started with the first step. The first consideration to both in mind is that your focus should be on showing the benefit. Title that show benefits for readers are the ones that when the readers and attract them. The concept of showing benefits is typically aligning with the world of the Internet for busy people and skimming pages quickly, you have a chance of 3 s that the reader will spend on reading your headline or tile. If in those 3 s, that headline doesn't show the benefit that the reader will get from your content, then believe me, you are losing readers. If your random blog that will help breeders peaks their phones easily, then tell them they will fix their phones easily with these steps clearly and precisely. This is the benefit for the reader that they can feed their phones themselves and easily. So it should be this clear. If it is a comprehensive line, you need to tell them that this is a comprehensive guide. Don't expect people to understand that you are offering them for guidance in a specific problem without you telling them directly. And where you should always tell them is the title. Focus on one of the concentrated brings and put it at the variability before anything else. If you want to tease the readers and urge their curiosity, it is okay to do that, but don't do that by hiding the benefit, because the benefit is what readers are here for. The second aspect is using branding. Showing what's unique about your content or making it branded is always an aspect or is considering. Example of this are websites that brand their own titled. You'll find titles like companies names guide to something. Like if I do Mohammed Abdullah for Task Guide to content writing. This is a really unique and brand, the title, and it can always be considered to stand up. It makes the reader feel that this is not just another guide, it feels more serious and valuable. You can also consider adding a sense of x equals severity sometimes by telling directly that this is an exclusive guide or an exclusive piece of content. The third aspect is to consider questions. Questions are always powerful entitled, and they should always be in your head while writing titles. Not all your title should become questions and it will be a bit boring. But it is essential to use question pipelines. How to do something? What does something mean? Why? This something is like this? The uses of question titles is endless and they are always good because the readers can have these specific questions in mind. And when they see titles with specific questions in their mind, they are nearly irresistible. That's why you see many questions in titles everywhere. The fourth and last aspect of this session is considering competitors, reading and seeing titles of content that is already successful. Titles of content that your competitors publish, and titles of content that is ranking high on search engine pages are all ways that you can use to improve your ability to write titles. If you ever feel blocked or want to improve your writing skills. Go on and Proust idols. It is a free and effective training. That's it. Keep writing more and more titled while putting my tips into consideration whether the tips here are the four main qualities of titles. And I'm sure you will make great results with that. 27. The Writing Process: Introduction: One of the very basic things new writers need to understand about trading is that it is a work process. It involves different phases. It is not just about sitting down and starting to write and becoming the best writer ever with a secret town. Writing web content is typically like this. To write good content, you need to have materials which in most cases involve research and curation from multiple sources. After research comes outlining and rafting, then editing the draft and repairing the final version of the content. This is a wall writing process that is essential when you're writing web content and can be neglected. The improvement of your content and even your efficiency when producing it. Where rely on how you handle these processes. Not just the enhancement of your writing itself. The importance of each of these processes actually differ from a typo frightening to another. Why writing a novel? E.g. the top writers do research to get ideas of events and for inspiration to write more detailed conversations and create immersive watts. That's where writing novels for web concentrating research is even much more important because it's about what you will be really offering researchers at the core. And that's why research in web content writing is very important. This process of writing is what we are about to study in the next sessions. In the next module, we will discuss research in more depth. In this module, we will focus on the next three stages after research, which are outlining, then drafting than editing. To keep learning and feel free to ask any question when we get deeper. 28. The Writing Process: Outlining: The first step of the writing process, clearly after researching content and curating their sources together is to put an outline for your piece of content. Putting an outline for your content is like putting the main points that will guide you why writing, why outlining is important is because when you're start writing without having main ideas, you can easily forget what you intended to offer in this piece of content. Having a main structure for the content from the start helps you become more focused and prevents you from diverging into other subtopics or ideas than the ones that should be included, which is very important. Writing an outline at the start is actually a practice that can be Pi best my mini. So you can actually get to writing and let the writing take you anywhere. But from my experience and the experience of many other writers, outlines can really help in keeping the content concentrated and well-structured and not just wondering with ideas. E.g. if you're writing an article or blog about seven grid laptops, two pi this year. You need to outline if you are writing at first about how we choose the best laptop than outlining the part where you will list the laptops, then what are the seven laptops? Then a final bottom line, not doing so can e.g. make you write too much about choosing lactose and give it a better space than intended. And then you'll find it's not acceptable or normal for your content. You can also struggle with writing because you don't actually remember one of the top seven letters you have already chosen among the top seven. Trust me, you can even find yourself writing suddenly about something or a walled section that you will think is irrelevant when you finish writing. This is typically why you need an alpine. So in brief with an outline, you will keep more focused and you can more easily make the content have a clear structure without having to do much work while editing or deleting content or wasting time working on content you don't need. Outlines are also helpful in making your stick to the number of words you are targeting. When you had the main ideas in front of you, you can determine when a section is too long for the content to end up at the lens you're targeting. This is another way. Outlines help you become more productive and safe time. So instead of having to write more than you are considering or removing content at the end, you will have an idea of how much you would write for each section. If you are writing 1,000 words blog, you want, try it. 700 word introduction, e.g. you will have a bit of an idea about the maximum word for each section, even if it's only arbitrary. And this is very helpful. So that's why outlines are important. Now we need to dive into how you can create better outlines. The first thing that I really advise is putting outlines which you think will end up as headings and subheadings. These projects helps me have a clear vision of what I'm writing. This makes us a flow of the writing. Become better. Sometimes I don't stop writing to write a heading and just continue with the initial heading that I bought with the outline. At other times, I ended the heading or subheading quickly. In both cases, the headings that I've added while creating the outline helped me become more efficient and focus on writing. So this is a very helpful practice that you can try while writing your next piece of content and train them. Another tip is to always make room for our bottom line. This helps you always put bottom lines or verdicts and never forget them. Knowing from the storage that you will have to write a bottom line can actually help you in never forgetting it or just ignore it. So by easily getting used to boating a bottom line section or a verdict section in the outline, you will make it a lot easier. Another very important breakfast while writing outline is to be okay with editing them later, you will never need to make the outlines themselves perfect. Their job is to just guide you. Remember that. So whether you write outlines that are just out of your mind or ones that will act like headings like I do rest assured that you can make changes to them later freely. And there's no reason you must stick with them. That is, for this session, train on using outlines and let me know how it improved your writing. Also, feel free to ask any questions. 29. The Writing Process: Drafting: When you sit down and start to write, you shouldn't expect that you are writing the best version of your content and just out of your head. And including web content writing, writers write drafts, then the edit, these drifts to make the final version of the content. So what you write down directly out of your head is called a draft, which is the first version of your writing. No matter its quality, some writers can write drafts that are better than others. That's okay. But drafting is always a major part of the writing process. Content can be written in one step. In most cases, when you get more experience, you write a more professional first draft and a better first version. You write it with fewer mistakes so you need less editing and so on. But it is part of your work that is followed by editing. What makes us an idea of drafting even more essential is that it helps you write better when you write, while wanting your writing to be just in the final version, you want to make no edits. This can reduce your ability to keep your ideas flowing from your head to your hands as you write. So you have less focus on your ideas and what you want to say. And your focus is on the tables and the mistakes which can be easily edited later, unlike the ideas which we'll need, the harder work to edit later, That's why drafting helps you focus on writing and leave the minor mistakes for the editing process. And essential thing about drafting is that you need to be okay with. The draft is not perfect and it shouldn't be perfect. There are actually no rules for drafting, and you can write the draft however you like. After you have made your own outline and have done your research before, during drafting, train your soul that you can edit the content later to make it more readable to remove any grammatical mistakes and so on. What do we need to focus on is making your writing better and making a good draft in terms of the writing and the flow of ideas itself. Thank you and see you in the next session. 30. The Writing Process: Editing: As explained in the previous session, writing begins with research than outlining your content, than drafting and put in an initial version of your content. Then at last comes the editing process. When you are editing content, those are some of the practices that I think will help you. So in this session we are diving directly into the action steps that will help you edit content in a better way. The first thing is that you need to start editing with making your content bidder and suitable for readers owns a way that is your first priority while editing, this means you need to ensure that writing is simple and you can remove any words that can be understood easily. You can also give your sentences revisions and check if they are short enough and easily understood. So your focus is on making the writing center will also need to check on the other elements that I've discussed before. So you need your ideas to be focused. If you're saying that your ideas will be more focused, if you change the position of a paragraph or part of your content, then it is time to do so. Also, if you feel that a certain piece of information needs to be mentioned, then you should add it. If you think that there is information that is not needed, then you can remove it while editing. You can also see if there is something that you can do to make your content more actionable. So you can change a sentence or a paragraph. And you can also review the flow of the ideas and the logical sequence in your content. The next step or the next practice is to format your content. You ensure that it is formatted in a good way. You ensure that the font size is good. It has headings and it has underlines if needed, bulletins, images and so on. This is a very important part of editing. You need to ensure that you review the formatting of the document and the formatting of the content every time you write the left thing and the last tab for editing content that you need to accept that everything. At last, you can edit the tables and the grammar mistakes. Of course, there's no strict sequence for this. You can start with editing grammar and tables, but it is better to look for the main elements like simplicity and flow and focus than formatting, then atlas, you get to grammar mistakes and tables. The last thing about editing content is that you need to accept that you can edit content more than a time. You can review it one or more times. You need to be flexible with this. This is writing. You can discover a mistake every time you read it. You can read a single piece of content two or three times and still discovering mistakes. That's completely okay. You can leave it for a little while, then returned to it. This will be very good. Editing needs many times, and that's totally okay. So that's it. Keep practicing and improving your writing process because it really matters for your writing and it will help you become a better writer and a more professional ones. 31. Research and Content Curation: Introduction: While improving writing and making it better and better is essential for better content. Good writing alone is not enough. Writing needs research. And when we speak of web content writing at any scope, research is not only important, it is crucial, and it is a vital part of the content production process. How good piece of content that is performing very well and attracting people can be written in a good way. But if you notice, it is also where research, it offers much more than what is very basic and explains details and delivers real value. You can never say that research is even a helping process for writing. I consider research as one of the depth of your content writing for the web. If you write well, but didn't research will already have enough information. You're not going to create the best piece of content out there. No way. This is because in the end you don't actually offer something special or a real value. Of course, knowing much about something makes you write better. And of course, if you know about something, then it will be better for writing. But if you don't, you can always research and engage yourself in any market or any niche. And this is the case with most of what I do as a content writer. Also, research nowadays is unlike that research that people did in libraries decades back, going through books for hours, it's much easier thanks to the Internet, where you can find huge amounts of information and reach books from anywhere. This opens the opportunity for everyone, but it also means that there are competitors and you need to do more research to offer better content than the never hesitate to invest time in research. It is always worse improving its efficiency and it is a primary part of the writing process. Always remember this. Research is not just about curating in-depth content, it's also about knowing what the competition offers and generating ideas for content, the ideas you will generate will need research to get new ideas. You won't get them just out of your head. In the upcoming sessions, you are going to learn how to improve your Internet research to get more content ideas and more information to both in your content. 32. Research: Content: To research information to enrich your content, dislike any other research process. There is no predefined framework to follow. However, there are some practices and tips that can help you improve your research skills. Here, we will go through what is most important for efficient research that brings great results for your content. The first thing is about giving research. It's time and understanding what is normal about it. Finding the information through Google needs time and patience. To find what you want. You need to open multiple websites, check various keyword variations, and pick things from different sources. That is totally okay. You don't need to feel that your width in time and that there is some magic far-reaching information more quickly that you don't possess because there's no magic. Real magic behind research is that with time, as the research, more and more and more, you will find yourself going to the information you need faster. One good trick that helps me while doing research, despite being very basic, is to play use keywords. Search engines rely on keywords and no matter how small they are, they are programs and they are just using your keywords to connect you to content. This is how they work. So playing with skewers can bring very different results and it can bring things that you have never expected. So always put this as a tab. You can use just playing with skewers and trying to change the direction of the search results. You can also take shortcuts in search. I usually do this. Let's say that you suspect that you can find valuable information through At this instance, you can try to write the keyword you are searching for plus So you will see the result in Google from directly without having to use the Search Insights website or just go through much hassle. This can save you much time. Another thing that you need to take care of, the authenticity of your sources. If the source you're getting information from, citing from where did they get the information? Sometimes you don't need this. E.g. if you're writing about benefits of remote work, then you can get inspired freely as long as they make sense the information yet, because these benefits don't need sources, they are just things that happen. There are benefits and you can see that they are true or not. But if you're writing about something like nutrition values of a specific type of food, e.g. This needs sources and you need to verify sources because this type of information is different. It needs knowledge and it needs an authentic source to provide such things. You don't just noticed nutritional values or medical effects of something like you'll notice the benefits of remote work or things good about some game or some tech gadget. It's all about the type of the information and the type of information lets you know if it needs reviewing the source or not, but you need to consider reviewing the source at any instance. Another aspect of great research is to be organized during research. Always save the pages or the links in one place or copy parts of information that you need in a document in organized format. Don't ever rely on just saying, Yeah, That is a great idea. I can put it no, if it needs to be added, take it out in a document or both. A link with a note in your document for you to use, because you can easily never remember that you wanted this. And this is actually how content curation works. You get information from multiple sources and you put them in your own document for you to use and take advantage from. Another big thing that I noticed, content writers kind of struggled with, that they think pudding information from their experiences can be a bad thing. And actually it isn't. This is a great practice. If you really have a relevant experience that you can tell and it fits the contents, then you should consider it as a chance because it will make your content unique and make it feel like it's very personal and real for the reader. An example of this, which is an example that I keep using right here. If you're writing a blog about remote work and you have worked remotely, at some point, you think that you would say that you have really benefited yourself from remote work, but you just say it is not a good practice to build what I think here. Actually, it is a good practice to put your personal experience as long as it fits the content. Another last thing you need to consider why researching is to ask for information. Sometimes you think that if you ask the venue are not going to get her Bly, but you shouldn't think about this. If you think that the piece of information is going to make your content really bitter and is worth the work. Then go for it, send emails, even call someone who can benefit you. Bi initiative and being initiative will be a great practice for you as a content writer. That's all for now. By following these steps, you research is going to become much better and use time you'll become more efficient. Be patients, meantime on research with every piece of content to write. And I guarantee that you will harvest. 33. Research: Content Ideas: While research is needed to cure rate information to be able to create a piece of content. It is also needed to find ideas for new pieces. There are many ways to find content ideas online. And in this session, I am sharing some of the best ones that I use to keep the flow of ideas going and used to generate new ideas for clients. The first thing we are starting over with is to really invest time in researching ideas for your content. Award, the idea can make a worthy piece of content. So it is normal to spend a good portion of time researching content ideas from time to time. Just understanding this toe is your first step for better ideas. You don't need to rush. The more time you put in reading and going around a larger investment in gathering worthy ideas, the more this process will become easier and your content or become more worthy and will offer better ideas. The best practice for getting inspired with new ideas is to read. Reading is always one of your best practice for improving your writing in many aspects. While you read for ideas, you can make a list of the ones you have chosen and began to develop them to match your expectations. So here you go, pick up the niche and start to invest time in reading about it to generate ideas and improve your writing as well. During reading, you can come up with related ideas or even questions to answers that you may feel will be relevant and so on. And this is how new ideas are born. Reading and investing enough time are always my first and most important practice for gathering and generating new ideas. The second table practice is to engage in the community of the niche you are writing about. The Internet makes this very easy. But believe me, not all writers will do it. Engaging in a community only takes joining forums, Facebook groups, subreddit about the niche you are planning to write about. These forums have real people with real questions and thoughts as I can always inspire you. Taking a few minutes to scroll through these pages every day and seeing what people are talking about is definitely one of the best practices that can improve your writing to get new ideas. Searching for these communities. It's truly an easy thing to do with Google or Facebook. You don't even need to start writing comments or post. Just being a watcher makes you get into the community and understand what's happening within it and what people are talking about. And this will be very beneficial for you. Another great practice while researching ideas is to focus on problems and questions. As a content writer, you are writing informative content that is providing information. A big portion of informative content is always about problems and questions. A great question can always be a great start for a blog or a piece of content on social media. If you don't know what to look for while trying to get inspired, It's always good to look for what people are asking about, what they are struggling with. One of the investments in research that you can always consider is the researching competitors. Researching competitors can give you new ideas, whether it's there or the same idea as published by your competitors, or new ideas related to them that you will generate when you're inspired to find competitors, you can search with related keywords on Google, and you can find competitor or blogs or websites that you can follow. If you want to find the top lobes in your niche, it's always good to write the main keywords if your niche. So if you're writing blogs about software development, you need to write software development and software development dips and software development blog. And this will lead you to the biggest players when it comes to content in your niche. Because these people are actually topping Google search for some reason. They are leading their niche for some reason. They can be offering, in many cases, excellent content marketing and quality contents. So we need to learn from them and get inspired from the best. I have always done this while loop, searching through the content of your competitors or the leaders of your niche. You will also need to get inspired with ideas. You will also get what they focus on, which will give you a great sign of what content performs good for them. You can also know their weaknesses and struggles by seeing how much each piece of content is shared. If you can view this shares inside the content, you can go to social media to see how much a blog is shared. As an additional helpful trick, it won't work in many times, but you can still do this. If you're writing content for social media, you can even started with social media and see what your competitors are publishing about. What is performing this then getting people's attention. When you are viewing competitors content, you need to ask questions to be able to maximize the benefit from it. So if you want to analyze the content published by your competitors or a certain piece published by your competitors. You can ask, what topics are they focusing on? What keywords are they focusing on? What content is performing good for them, and what is the common thing about the content performing very good for them? If content is performing very well, then there is a reason behind this and you may want to ask yourself about it. You can also get inspired from the types of content they are publishing. For both z are writing how tools or listicles, which can be used by your blog. You can also get inspired with new ideas and see what new subtopics you're writing. Nu didn't get into. And getting these questions and her for multiple competitors will help you come up with new ideas as well as try to understand how you can do better and how you can beat your competitors. That's it for this session. Keep visiting competitor websites, learning from them, getting inspired from them with new ideas. And let me know how it helped you. 34. Final Word: Thank you for reaching the end of this course. I'm sure you have learned much on content training and you're ready for a new career or an outstanding career advancement. If you need to ask any questions about the course or any other questions that you have about content writing and your next steps. Feel free to get in touch through the discussion board. You can also leave a review for the course and tell me what you think about it.