Amazon SEO & Listing Optimization SECRETS to Double Conversions 2024 (Part 3)

1. WELCOME to The Amazon SEO & Listing Optimization SECRETS Class!: 6.5% is the average Amazon listing conversion rate. My own personal listings do anywhere from 12% to 21% conversion rate, which is over doubled the average. And the reason for my success or my Amazon SEO and Listing Optimization Secrets, if you don't know me yet. Hi, my name is Eleanor who bar, I'm one of the top 1% of Amazon sellers who has sold over $1 million of my own products on Amazon. And whether you're a brand new Amazon seller or have an existing Amazon listing. I'm gonna show you the proven step-by-step process to getting maximum visibility on Amazon, increasing your conversion rate and reviews to double or even triple your Amazon sales within the next 30 days. In this course, you're going to learn how to find every single important keyword people are searching for to buy your product on Amazon and literally five minutes or less. The proven step-by-step tidal formula to gain maximum keyword ranking. How to hack the back-end of your Amazon listing to exploit hidden keyword opportunities. How to effortlessly crapped hypnotic bullet points and descriptions that will convince shoppers to choose your product over every other option. Three amazon images that you need to crush your competition and get sales even with your reviews, free content templates and several other of my personal templates that I used for my own business. How to get more five-star Amazon reviews fast without breaking Amazon's Terms of Service. Dozens of other hacks and tips used only by the top 1% of Amazon sellers. And so much more. Now every student is different. Some of you will think I talked a little bit too fast. Others that I talked a little bit too slow. You can adjust the speed of each video as well as the sound in the bottom corner. With the purchase of this course, you are also gaining 100% free access to our VIP student Facebook group, where you can connect with dozens of other Amazon sellers, myself included, as well as gain access to all of the tools, templates, and resources that are covered here in this course linked to that will also be in the resources section of this video. And lastly, I would greatly appreciate if you could leave your honest review about the course once you have a fuel for the material, because there were literally one hundred, ten hundred dollar courses that don't even cover half of what this program does. Honestly, so unbelievably excited for you. Now, let's get to it. 2. Amazon Listing Optimization SIMPLIFIED: Welcome to the Amazon listing optimization section of the course. So in this section, which I'm super excited about, this actually might be my favorite section. I'm going to teach you two overarching things and there are a few details that followed, but two big things. One, I'm going to teach you how to get your product seen by as many customers as possible. And then number two is 2. I'm going to show you techniques, strategies, and my exact step-by-step methods for getting as many of those customers or prospects to ultimately purchase and buy your product as possible. So to get seen and to get sales right, With that being said, right, there are a lot of different listing optimization techniques and strategies out there. And I just want to, I have put in hours and hours, dozens, if not hundreds of hours of research into this topic. Specifically, I have invested literally thousands of dollars of my own money in my own business of different tools and strategies and techniques. I have interviewed and networked with other 78 figure sellers to see what they're doing, right? Just basically very successful Amazon sellers. And I wanted to see what they're doing. I took all this information and condense it down into this module. So I'm extremely excited about this. So sounds really exciting and fun. But you may be thinking something or what do you mean by Amazon listing? You kinda lost me there. Okay. So when you buy products on Amazon, right? Click and hit Add to Cart, you're not actually buying the physical products there, right? That is, your customers that you're selling on Amazon, your customers cannot touch, feel, or taste the product before they buy. They have to buy it first. And then they can kind of touch, taste, feel all that, right? But beforehand, the best thing that we have is a digital representation, right? So people aren't actually buying your product, you're buying a digital representation of your product and then later ultimately getting your product, okay, if that makes sense. So in this case, right? So this is an example of an Amazon listing and it's comprised of a few different parts. So there's two main parts. There's the images and the text. And the goal of both of these is to ultimately get people, so of course, be honest and ethical about your product. You don't lie about your product, but to ultimately convince and persuade people to purchase your product off over every single other option on Amazon, which sounds really intimidating and scary. But again, I have exact step-by-step processes that work phenomenally, so I'm excited to share that with you. So, so yeah, this is the digital representation of cranberry concentrate, right? It's not the actual product. I can't touch it. I can't go and grab it from the screen. But that's why it's so important because this will ultimately lead people to purchase. And your Amazon listing is made up of a few sections, right? There's the two main sections, but those are all kind of divided. And there's really four big sections I want you to look at, which I'll cover right here. So number one is the title, okay, So this is the title. The title is extremely important in terms of getting found. Okay, people are typing in keywords, right? Relating to your product. You want to make sure that you show up for those keywords when they're being typed. That's the big, that's a big part of your title. That's why it seems that seems so bizarre, right? And so, you know, you know, it seems kinda jumbled, but there's a reason for that. Over here on the left we have our images. You can have up to nine images. By the way, I'm gonna show you how to, in all of these sections, I must show you how to have better images and then this particular listening better title, better bullet points, all that. So title images. We scroll down here, bullet points, okay, So these kind of describing the benefits and the features of the product, okay? Also very important for getting ranked and getting scene right with having the right keywords in here. But also very important for ultimately convincing people to click the Add to Cart button. Okay, so that's number three. And then finally number four, the fourth main section I'd like you to look at, which again, in this seller did a terrible job. And I'll show you why is the product description, okay. So the product description, so it right, I'm showing you this from desktop. One thing I want to keep in mind that a little tip for you is always view your listing after it's created or another sellers listing from mobile, 70 percent of traffic. So basically 70 percent of people come to your listings are going to come through mobile, right? So and deprive description on mobile actually comes above the bullet points and a lot of people forget about that. So that's very important to keep in mind. So the description is also very important again for getting ranked, but it's also really important for enticing and telling the story of your brand and in kind of why your customer needs your product over every other option. And again, I have a step-by-step strategy for that. But yeah, the product description comes about the bullet points. So that's, you know, it's more important on mobile than desktop and most traffic is coming from mobile. So that's why it's so important. Those are the four parts of the listing. Again, you want to get seen and get sales AMA show you the best methods, the very best methods currently available to do that. Super excited, Let's go ahead and get into the first video. 3. #1 Way to Get Seen by THOUSANDS of Red Hot Shoppers: Here we have a wind stop or product on Amazon. This is basically a product that preserves wine after you've already opened or uncork the bottle. Pretty simple product here. How many keywords are, different types of keywords do you think people are searching for on Amazon to find this product? Like how many different keywords across the board are people typing into Amazon to search and buy this product specifically, I think it's like 10205200. How about over 5 thousand different keywords that Amazon shoppers are searching for literally on Amazon every single month and every day to find this product. Specifically, one of the biggest myths are lies that many Amazon sellers believe is that there's only a handful of keywords that describe your product. So what they do is they just take their top ten or 20 most important keywords that they think and just plug those multiple times throughout their listing and they're done. Like I said, there are thousands to potentially tens of thousands of different keywords that describe your product. Then not just describe your product, that people are actively searching for it too Bye. And the reality is, Amazon is a search engine. Amazon is a search engine kinda like you go to Google to find articles, you find information, you go to youtube.com to find videos. You go to Amazon.com and you go to the Amazon search engine like Google. But for products, the reality is, the more keywords you have in your Amazon listing, the more visibility you're going to get because Amazon is going to see those keywords are in your listening. They're gonna take your listing in show you for those keywords, and then you're going to get visibility. And ultimately, the more people see you, the more they buy. So at the end of the day, the more keywords in general that are in your Amazon listing, the more sales you're going to make, the fewer keywords that are in your listening, the fewer sales you're going to make. You may think, I've already done keyword research. I already know what I'm doing or yeah, I've already optimize my listing. I, I've talked to sellers who have done small changes in their keyword optimization strategy, not even completely redone their entire listing, just certain aspects or areas of their listening like their description or the a plus content or their bullet points or whatever. And you've seen a 1020 or 30% increase in revenue overnight, right, within the next month and on, just because of the way they did keyword research. So your goal is to, number one, we're going to find every single relevant keyword that exists on Amazon that people are searching for to find and buy our product. And the number two is we're going to try to strategically cram as many of those valuable profit producing keywords into our listing as possible to ultimately ranked and get visibility gets seen for as many keywords as possible by all different kinds of shoppers and then ultimately maximize our profit and sales. This is one of the most important areas of listening optimization and Amazon SEO. And most sellers are doing it wrong. So luckily you're in the right place. And I'm gonna show you actually how to use this tool that I'm in right now in the next video on how to properly find a master keyword list of, like I said, all of the relevant keywords that Amazon shoppers are searching for your product. And then next would take that master keyword list and we'll then properly optimize your Amazon title, your bullet points, your backend keywords, your description for those of you who as a plus content will have a section on that as well. So super powerful, whether you're brand new to selling, you're going to be the best position possible. And if you're already selling, you're gonna get significantly better results. So I'm super excited for you. And without further ado, let's go ahead and get to the next video. 4. How to Hack Amazon For Your Top Searched Most Relevant Keywords in Minutes!: In this video, I'm gonna show you how to create a master keyword list of basically a file containing your most important, highest volume and most relevant keywords that you are then going to take an easily use to weave throughout your Amazon listing to ultimately give your product maximum visibility and ultimately maximum sales and profit. Now in order to keyword optimize your listening or meaning, finding important keywords that shoppers are searching for on Amazon and then strategically putting them into your listing, you are 100% going to need to use some kind of tool. You cannot do this on your own. I've worked with many, many, many products of my own and clients products. And it is crazy how many keywords you will miss trying to do this on your own, or even worse, using the wrong tool. There are a few different tools, specifically for Amazon keyword research. Some are a bit more expensive, some are a bit cheaper. The cheaper tools tend to be a little bit cheaper results. That's why they can't charge as much because people aren't paying as much because they're not as good. Based on my own experience for my own products. All the research that I've done, and having the opportunity to talk to literal sellers who were doing ten million, twenty million or even more per year with their own brands. And what tool we all use is the helium ten cerebral tool. This is overall the most accurate, comprehensive, and easiest to use tools all combined into one. And in terms of price point, it is a little bit on the higher end, but there are several other tools that are even more expensive. So all things considered, it is the best tool to use when optimizing your listing. And if you cheap out, just like with product photography or other aspects of your listing, if you try to go really cheap and do the bare minimum, you will get bare minimum results. So it is absolutely worth the investment. And that's how you really should be viewing it. In terms of the pricing, they used to offer this on their own. And by the way, if you're not very familiar, cilium ten is this suite of tools for Amazon sellers. So they offer a ton of different tools for Amazon sellers. Summer amazing, some not-so-good. This is one that's really good that they offer and they used to offer it on its own. Now everything's included in plans. Healing tendons, cerebral to get access, you'll need the Platinum Plan, which is $100 a month, but you don't need to pay a $100. What you can do is first of all, just by the platinum plan for one month to use the cerebral tool, one month is plenty of time. Literally one day is enough time to get all of the most important keywords for your listing, which I'm about to show you here in just a few seconds. And then when you get the monthly plan, if you want to save some money, you can go ahead and use code escape plan 50. So that gives you a 50% off for one month. So if you're just using the tool for one month, it's usually a 100% off, then you get it for 50% or $50. So it's a way to kind of save some money, be a little bit more efficient. But honestly, like I said, you absolutely have to use a tool if this wasn't the way that I optimize my own list things. And it wasn't the way that numerous successful sellers optimize their listings. I would not be sharing this with you. There's a freeway. I'd be sharing with it. I'd be doing it. But unfortunately there's not. But still it's absolutely worthwhile. So thick enough about that, about the tool we're gonna use and the reasons for why. Now, what you'll do is go ahead and sign up for healing ten, the platinum plan. Once you do that, you can also get the healing ten Chrome extension. By the way, you can sign up for helium ten for free and get a free account. And then you can also get the hearing ten Chrome extension and use your free account to sign in. So there's the helium ten.com, the web, and then there's a healing ten Chrome extension. So even if you're not really sure if you want to pay yet, go ahead and get free accounts. And your free account will get you access into the web and into the Chrome extension. And they both work together super-fast and seamlessly. And I'll show you exactly how they work together. That makes sure you get both links to both will be in the resources section of this video as well. To make it easy for you can go ahead and find those there. And if you have any issues, let me know. But it should be fairly straightforward. Once you have your account and the Chrome extension, Go ahead, go to Amazon.com. And once you get there in the top right, you should see the Chrome extension just like this. You might have to reload, just make sure it shows up here. And what we're gonna do is go ahead and type in your main product keywords. And you're like, what's on her wherever my main product keywords, don't worry, This does not need to be perfect. Just think about if you were to tell your friends or family when they ask you what he saw an Amazon wherever your reply is, that when you type in this example, it's going to be crystal wine topper, wine stopper or wine topper. That plugs up a wine bottle once it's been uncork. So crystal wine stopper or actually it's top right. It doesn't really matter as much. Hit Enter. There we go. Now we have the search results here. And what we're going to do is click on the Chrome extension. The humans in Chrome extension, like I said, you might need to reload if you just create it for the first time, make sure it's installed there. And once we click on that, scroll down where it says x-ray and go ahead and click on x-ray. Click on X-ray. What this is doing is it's extracting all very valuable data from the existing product options here on the page. We're going to sort by revenue in descending order. What we're going to do is scroll over here to where it says ACE and don't click on anything, just kind of hover over. What we're gonna do is start at the top and work our way down until we see our product type. So what does that mean? Remember in this example, what we're selling or we plan to sell, or crystal wine toppers. I'm looking for are crystal wine toppers. So let's keep going through and it keeps scrolling down. Here we go. This one is our first crystal wine and stop or I'm gonna go ahead and what you can actually use click here, and it'll open in a new tab. What we see here is this is a wine topper or wind stopper with a crystal top. This is the type of product that we're looking to sell. So what we're gonna do is go ahead and check this product, which I'll show you how to do. That makes sense. So we're skipping over just to be very clear. We're skipping over this. Why? Because what does this product, it's a wine stopper. Is it a crystalline stopper? Know, again, the more specific we get with this product type, then the more accurate or more relevant or keywords are going to be for us. So basically what you're doing is just trying to identify the top ten sellers of your product type on Amazon. Sometimes you'll easily find top ten if you're just selling a generic kind of wine stopper, you might already have clicked and you wouldn't typed in crystalline top or you would have just typed in wine topper and just probably chose the top ten. But here we have a specific product that we're launching. We want specific products that we're going to pull data from. And I'm gonna show you the whole process. So we're skipping over, skipping over this because it's not a crystal wine Sapir, skipping over this because it's ionic crystal line stopper. Here we go. There's our first one. We're going to go ahead over on the far left, hit the checkbox. We're just checking that right there. And I'll show you why. Scroll down, keep doing the same thing. So there's hover over these ascends here, by the way, ace and stands for Amazon syndicate syndicated identification number. It's kinda like a social security number or unique alphanumeric code for Amazon products. So these agents usually start with BE, et cetera. These are just the unique identifiers for Amazon products. That's why we're here in the Bayesian column. That's all it is. So there we go. Now, here's another crystalline software gonna go ahead and click on that. And we're gonna do this ten times. So I'll move a little bit faster. Scrolling down, no. What are these? These are silicone glass. No, not really. Crystal. What do we have here? Oh, there we go. These are crystal. Go ahead and select different type of crystal, but still Crystal, Crystal one. What does this one here? Cactus That's interesting, looks more like, kind of like glass. And by the way, this is not a maker break like, Oh, I need to choose exactly the top ten sellers in my category and Amazon or what if I skipped over this one and this, it's not a huge deal just in general, you want to give it a little bit more specific because your results are gonna be more tailored to you. But if you get one thing wrong, it is a bit subjective. There's kind of black, white, and gray. Black would be like a it's just a generic wine topper Hopper. Like, Oh, this one's kind of glass. Is it kind of like a crystal lines stopper? Ultimately, if you feel that someone would type in your main keyword like crystal winds hopper on Amazon with a buy this product yes or no if the answer is well, no because it's not relevant. Okay. Then it's a no. Some of these are kind of like this one here. You're kind of like when people buy this or not, if you typed in crystal, maybe and if you think maybe go ahead and check it for me. I'm not because I think it's a little bit irrelevant, but it's a little bit subjective and that's okay. There's no way to get it perfect. It just good general guidelines and you'll see why it kind of, it averages out, even if you get things a couple of wrong. Keep scrolling down here. We're just gonna keep looking hard. We'll go ahead and select that. Select this here, which is also a crystal. Some of these are more similar to others, sea turtle, This one is crystal, and we can see the total that we've selected so far in the top-left. So far we've selected seven. We want to get to ten. Basically the, we can select up to a maximum of ten for the next process of going to show you. So we want to select as many as possible. For some of you, you're not going to have ten specific competitors on Amazon for certain product types, for others, you'll have way more than ten. So keep that in mind for somebody's gonna be a few more or a few less. That's made of crystals. So that's definitely relevant. And scroll down a little bit more. Ones also. There we go. Okay, close enough. What we've done is again, just to recap, we've extracted all of the top sellers for crystalline top or for this search on Amazon organized by revenue. So highest estimated monthly revenue to lowest estimated monthly revenue. And we only picked out the ones that were the most relevant, or in general were fairly relevant to the type of product that we want to launch and sell on Amazon. Perfect, once we've selected these ten, once you see ten up here in the top-left, click on Run keyword search. What this is going to do is open up these ten products in healing ten cerebral on the web app. Remember we were using the Chrome extension on Amazon. Now it's taking us to the web application on basically helium ten.com. What it does is just from that one-click is give it a second to load. And then you'll see all of the keywords here, 7 thousand different keywords that at least one of these products is organically ranking for somewhere on Amazon. So pretty powerful, 7 thousand. Imagine trying to come up with 7 thousand keywords on your own, even if you weren't able to, How would you know the exact monthly search volume for each keyword broken out? It's impossible. So that's why the tool is so powerful and just like that, we have this master list. Now. This list is huge. 7 thousand keywords is a big, big list. We want to narrow this down to only focus on our most important keywords because it's not realistically possible to be able to stuff 7 thousand keywords. Into our listing. So what we're going to do is be much more targeted and specific and kind of clean up this list a little bit. What we're gonna do to clean up is use some filters. And again, just to recap, what helium ten did is we extracted all of the keywords for each of these ASNs. Are each of these products, any keyword that they're organically ranking for somewhere in Amazon. We pulled out for each ten and put them together into one list. So that's this list that you're looking at here. That's what the keywords are aware they came from. This is also known as a reverse ascend search or reverse product search. The first thing that you'll want to do with this list is organized by the search volume column. So basically from highest search volume to lowest search volume. Because the more search volume there is, the more people searching means more demand for that keyword. Okay, so that's the first thing that we're gonna do. Once we do this. And you can see the highest going down lower here, is if we look over at the key word or the phrase associated with that search volume, we see here at home decor, wine, crystals, BAR cart, wedding gifts. Very, very, very vague, isn't it? Just think about this. If someone types in home decor into Amazon, where are they looking for? Are they like, oh yeah, I'm definitely looking for a crystal wine stopper. Probably not. Or what about wine? Is it want actually to buy wine? Probably right? White wine, red wine, wine stoppers, cork vacuum stopper. So broad crystals. Looking for crystal little, crystal art or decoration for their home or their bedroom. Or you're looking for crystal wine toppers. Just to give you an example, you can kinda see as we organize my search volume just here at a quick glance that a lot of these keywords, you can tell how there's somewhat relevant, but they're very, very broad and bed and we're actually going to, we want to get rid of these keywords. These keywords are actually gonna be part of our listening. We're gonna have the word wine in our listing, won't have the word crystals in our listing, etc. But what we're going to do and I'll show you how this works, is first organized my search volume, then scroll up to the Filters section. Click on show more. What you're looking for right here is ranking competitor count. This is another huge reason I like using helium ten is without getting too complicated. Ranking competitor count is how many competitors are ranking for this set of keywords. So basically, the more competitors that are ranking for a particular keyword, the more relevant that keyword is obviously a fewer of your competitors, or the fewer of these products that are ranking means it's less relevant. For example, let's say you type in on crystal wine stopper on Amazon. And you see that ten out of ten of these competitors are ranking for crystalline stopper all ten. It shows that it's very, very relevant. Versus let's say there's a keyword like crystal cactus, wine topper. Let's say one of your competitors is ranking for that keyword. What does that show? Well, clearly because of the number of competitors that are ranking for a particular keyword, we can estimate with a certain level of accuracy, the relevance of that, because Amazon is actually the one they're algorithm is associating keywords and phrases with products that appear. So we're literally kind of hacking into Amazon's algorithm. Mark, hey, Amazon, how relevant is this keyword versus this? How can we know a keyword is relevant is when we see a lot more of this certain type of product, all ranking versus where there's just a few. Right now, as you can see this as the default is 0, but it's basically any one of these competitors is ranking. So we're basically seeing, hey, if any of these products is ranking somewhere for any of these keywords, we're gonna show it up here. So someone somewhere is ranking for home decor, for wine, for crystals. They could be on page 200 or whatever, but they're just showing up. So it's a very kind of messy or dirty list right now as is, but it's gonna be super-fast literally within seconds to clean this up. What are we going to do here in the ranking competitor accounts section under minimum, let me just kinda, you can see it says minimum right there. We want to start an edit entering numbers here. Usually the number that enter here, if I have ten Asian's is six, obviously by less than ten and my number wants to be less and less and less. But usually it's around six. But I have to play around a little bit, which I'll show you how that works, but it's very fast either way. So right here we're gonna put in six. What does that mean? That means, hey, healing ten, show me every single keyword that six of these ten competitors are ranking for. What does that mean? Well, and why did I choose six out of ten? Because six out of ten is 60, 60% percent of competitors ranking for a keyword that's over half. So if in general, over half of my competitors or the top sellers on Amazon are all ranking for this keyword. What does that mean? It's probably really relevant. Talked about theory. Let's see what actually happens. Let's see what happens to this list. Before we have home decor line crystals BAR cart, somewhat related, but if people typing this in an Amazon specifically and only looking for that product, no. So we put in six for the minimum for ranking competitor account. Click on Apply filters. Here intends going to quickly update and look, we went from 7 thousand keywords to 211 filtered keywords. Now what I want to stress is that your final keyword list is going to completely depend on your product height. The higher demand your product is, the bigger your keyword list is gonna be. The smaller your more demand, the bigger keyword, the smaller demand, the smaller your keyword list. Thinking about it, how many houses with your friends or your family that you've gotten into and they had vitamin C gumming? Probably a decent amount, at least in the United States. It seems like every other household. Well, what about crystal wine toppers? How many houses have you been in where you remembered that that family had a crystal wine topper for me, it's 0. I can't remember maybe one time ever where the number of times I've seen some kind of vitamin C supplements or gummies. It's been fairly often a decent number. So just by using your common sense, you know, okay, I've seen vitamin C in people's houses a lot more than crystalline stoppers. So there's probably a lot more people searching, meaning there's a lot more keywords. If more people are searching for it on Amazon, there means there's more keywords. If less people are searching for an Amazon, there's less. This keyword list in particular is fairly small. There are certain keyword list who can be 1002 thousand or more. Some will just be a few 100. So keep that in mind. Each product is different and the lower your competition or the lower your demand overall, it doesn't mean a bad thing, it just means there's gonna be a smaller list and that's it. It's not a good or bad thing. It's just this is how it is. In this case, this is a less competitive product, then something like vitamin C serum or vitamin C supplements or whatever. So that's why we have a fairly small list here. But if you notice before we had Crystal varchar wine, et cetera. Now what do we have at the top of our list organized again by search volume, we have wine stopper. Is that relevant if people are searching for Weinstein or are they interested in our crystal wind stopper? Yeah, I percent will be for sure. A big percent, not like 1%, but a big percentage. Wine bottle stopper. Same deal, yes. Line stoppers for wine or for wine bottles? Yes. Again, we have line stopper. Then we have line stoppers and plural. Very important to make sure you're always have plurals and you're listening. I'll show you how to do that. Very, very important. A lot of sellers mess that up. Bottles stopper, yeah, somewhat relevant. Cork stopper. Well, maybe if we have a crystal core stop or it could be, but even not, some of these keywords aren't going to be a 100%. There is a little bit of manual effort you have to go through, which I'll show you in the next video on how to kind of really slimmed down your list to make sure it's super hyper targeted and focused on your keyword, etc, as we go down the list. Now you may also be wondering, Hey somebody, we had 7 thousand keywords before. Now we only have 211. Oh my gosh. I want to be showing up in ranking for a bunch of keywords. If I'm only showing up for 211 keywords, like that's RNA missing out. Do I don't want a bigger list? And the answer is no. I mean, it's yes and no, but you want a targeted list, period, whether it's small or big, it doesn't matter you want targeted, you only want to focus on keywords that when someone types in an Amazon, they'll actually by many Amazon sellers, don't realize that the product for everyone is a product for no one. All right, same thing with keywords. If you try to make keywords and copy and images that apply to just Jeanette generic and everybody and everything you possibly can. You're actually not going to rank for any of them. That's point number one is being very broad and being very untargeted. You're actually gonna do more harm than being very targeted. And the number two is, and you'll see kind of how this works. It's really neat, is we're going to focus on these top 211 keywords and actually even less than that, but the individual words. And what's really neat with Amazon is that each word you put into your listing, Amazon will automatically create permutations for those keywords. So the reality is on this list we actually have more than 211 keywords. This is just the 211 that healing tens able to pull. There are literally thousands of tens of thousands of different permutations for these keywords. For example, you put in wine stopper, wine stoppers, cork stopper is etc. You'll show up for all of these different keywords that aren't even on this list. But their permutations of the words that are on this list, that makes sense. Are there combinations of words on this list? If it doesn't make sense, don't worry, like, I know some of this can get a little bit more advanced. Some of you are at that level. Some of you are like Sunday, I have no idea what the heck you're talking about. Don't worry, follow this process. It works and it will work for your product that's at the end. And I just want to explain a little bit of the reasoning behind that. It's all you do. Again, recap, get helium ten did the Chrome extension. You can start with a free trial and try to get as far as you can with free. But like I said, I pay I've a diamond plan actually every month. So get helium tank Chrome extension in the web, go to Amazon, type in your main product keyword doesn't need to be perfect. Just wherever the first word that comes in your mind, type it in, find the top ten sellers based on revenue. And we did that. We selected them here in the Chrome extension. Click Run keyword search that takes us to cerebral. Once we're here, we organized by search volume. Then we just go here to ranking competitor account enter in somewhere around six is usually a good rule of thumb. If you have ten, a sense here at the top. So ten at the top, we put six, hit Apply Filters. And now what we're left with is a significantly more refined list of the top keywords that we want to focus on. And by implementing these keywords, we're going to create multiple combinations and permutations that are going to have high search volume and extremely high conversion rate for a product, which is gonna do compounding wonders and so excited to share that with you. But this is how you create. And the last really important piece here is once you do this, go ahead and click on Export Data, click on Export Data and click on as a CSV files, what I'd recommend. So go ahead and click on Export data, CSV file, you know, have your top searched most relevant high volume keywords for your product. Now I'm gonna show you how to take that list that we've now created in just minutes and use it to strategically, we've your most important keywords throughout your listing and maximize visibility. So I hope you're excited. Let's go ahead and get to the next video. 5. ADVANCED Amazon Keyword Research With Brett (KW Dominator Boosted): All right guys, so welcome to the new kid, Boosted 4.0 demo and it's just going to be a quick start demo to show you how to start building a target keyboard list. It's going to have the most common default set up when you first download the template, so you'll see all your sons selected and then helium, ten cerebro and the two x ray files. You can also use this for if you have Zon Guru Jungle Scout. We've got cellrized integrations as well, so there'll be additional training for that. But this is just a quick start to set up. We've got a new API integration with Amazon. Took keyboard dominators way faster than it's been in the past. This video is just going to highlight the steps once you get the tool authorized and you get the Kt boosted menu to display. If you haven't gotten that, make sure you just go back and watch the previous video. It's really fast to get that visible, but you'll see the menu has been streamlined as well. There's basically just four steps. You're basically going to choose your top tens. If you already know your top tens, you can just plug them in here. Then we're going to download the cerebra reports and the helium ten X ray file. And then we're just going to click this button. It's going to import those files automatically into the system. And then we're going to build our target yard list from there. It's really just four quick steps. One key distinction, if you've got your own product that you're want to use Kyber dominator for, it does need to go into this cell here. So you can see it says Myasin, or you can use this to do like product research and you just put in your first competitor if that's the case. But anyway, if you're starting a new session and you don't have ten asons, go ahead and plug in a main keyword here. And you're just going to hop up here. Hit choose Top Ten Sons, and it's going to take you over to Amazon. It's going to search this keyword. All right, from there, just go ahead and open up the Chrome extension for whichever tool you're using. So I've got helium ten, so I've got the X ray tool. Once the tool loads, go ahead and sort it by revenue. And that I'll just show you which ones are making the most money and we'll make the highest at the top. All right? And what you're going to want to do is go down through and you're going to want to think from kind of a customer's perspective and buyer intent. Make sure it's going to be similar products to yours, similar price range, stuff like that. And then you're just going to copy the sons that you feel are kind of the top ten most relevant with the idea of the ones making the most money are going to be ranking pretty well for certain keywords. So that's kind of the concept. All right, and then what I'd like to do is go ahead and just put the window side by side and then just copy and paste the sons here. So you can see I've got kind of ten already done. You can just use this little icon and copy and paste them across to you have ten again. Make sure if you've got your own product, put that in here. We're going to pretend that this is our product for this example. All right, and then once we've got that, all we need are the cerebro files and x ray files. So what we can do now is just come up to Uber Dominator menu and click Download New Data. And this is going to open us up a couple tabs. You are going to want to make sure you have the right country. So you can see I'm in the US marketplace and API mode is going to be selected by default. If for some reason the Amazon API ever has issues, we do have a backup method of still using the tool, using Scribbles in this case to get the Ac and data, but you don't need to worry about that in this video. There's additional training if that's ever needed. All right, and you can see three tabs opened up automatically. We've got two Amazon tabs and then one Cerebro tab there for helium ten. And what you can do if you ever forget what to actually save the files and name them as is, just scroll down and look at what you have checked. Basically, any of these keyword sources that you checked. Before you hit the download new data, it's going to automatically open you to the place you need to to download them. And you can see for like the Cerebro file, we're going to name it CR, and it's going to be a CSV file, type the X ray file again, CSV and then there's a second X ray file if you want to use it. Basically you only need the X R two file usually if your product is not in the top search results pages. All right, so once the search results page opens for the X ray file, go ahead and just open up your Chrome extension. And you don't need to sort this one or anything, just click the download button. All right, so we're going to save this file to a specific location in our Google Drive account. And basically when we authorized Kyber Dominator, we had a special folder called FBA, Excel Tools. And you can see it gets created kind of in the root Google Drive directory that automatically got created. And within that folder there's two folders, Ward sources new, and Qard sources imported. There's a feature in B dominator where you can set it up to automatically move any of the files as they get imported into the system from the new folder structure to the imported folder structure. I'll show you that in just a second. But just know for now that any new files that we're downloading that we haven't imported into B Dominator yet, we're going to put it in the new folder. Word sources new because this is a helium ten file. We're going to save it in the H ten, and we're just going to name this capital R. And just go ahead and hit Save. Then once you save it, you can actually just get out of it. I'm going to get out of that. And then the second file. So you can see this is a special product page where it's actually just searching the top ten sens that we have plugged into Cuber Dominator and returning their product pages. And we're going to do the exact same thing. Again, this one's just for cases where you may not have one of these products in that top first page of search results that we already downloaded should open you back up to the exact same place. And we're just going to name this two. And I'm going to make it capital, we're going to name this 12. And just hit save on that guy. We've got one more file here now, some of the X out of this. All right, and lastly, it should open us up to Cerebro with all ten sons here plugged in the top. You are going to want to make sure that from a search standpoint like 2000 keywords is more than enough. And you're going to want to make sure you're not getting a lot of the really small search volume keywords. So I'd like to just start at like either 100 to 300 for the minimum search volume. All right, So you can see 14, 60. I probably would drop it back down to 200 or 100 to get around 2000. But once you've got number around 2000 or so, you're going to hit export data. Now make sure you don't accidentally click this one. It's easy to click this one by accident. And you're just going to download the word frequency list. So you want to make sure you do the export data. All right, and this one is the cerebro file. The name code for that is just CR. And we're going to save, and now we're done getting all of our data sources for this run. So I'm going to X out of this. All right, I mentioned the file move mode, that's what this file import move mode box is. If you check that on when we do this next step that I'm going to do, it will automatically move any of those Cerebro files and x ray files that we saved, basically these three files. This is the web version of Google Drive, which you could have saved your files directly to this as well. So you can see here's our three files, they're name correctly. The import move mode would automatically if we had that enabled move these three files from this keyboard sources new folder structure over two. You'll see within the keyboard dominator folder there's also an imported folder structure that just keeps the new folder structure always clean. Then when you want to set key dominator up for multiple copies, you can just make duplicate key dominator copies and you can set it up for a series of ten sons in each one that are different products. And then you still use the same two folders to manage your file, so it becomes pretty easy. At any rate, once you have the three files there saved, it's really easy. You want to make sure you do have all your Ace and check boxes on because that's going to pull in all the listing data from the API and then we've still got our Cerebro and two x ray files on as well. This would also be the point where if you had like Celerized data or additional Amazon data search, career performance, stuff like that, you could have just as easily check those boxes on saved the necessary files using the name codes. There's a supplemental training to show you how to download each one of these if you want to add them. Celariz is a really good one to check out with brand analytic data they have. But at any rate, this is a core set up at this point too. If you had Jungle Scout, you would have done the exact same thing. You just would have named the files a little different. So you can see the file name codes here. But they're the exact same type of files. So like for Zonu's, got words on fire. For Jungle Scout, you've got keyword Scout that's similar to Cerebro. Then the helium ten extensions for the x ray files are similar to the zong extension and then the Jungle Scout extension files. Exact same process, but once you've got those three files, you've got things set up accordingly. We have file import move mode off. At this point it's going to keep our files in the new folder structure, which is fine, but I'm going to hit import data, indicate boosted. All right, so as you can see, as the data starts coming in and getting retrieved from the API, you're going to get a confirmation and just wait till this loading bar, the blue bar, finishes. And then you'll see a finished script up here where it currently says running script. You'll see a change here in just a second. All right, and you'll know everything got imported correctly. If you see the statuses next to each file type, again, if you had other keyword sources saved in the correct folder, you would see the confirmation on those as well at this point. But we're just using the helium ten. All right, so once you have that, then you're ready to start building your keyword list. So it's pretty simple, since we're just using helium ten, we're just going to add our cerebral keywords. Come up here and click this. All right, And because this is our first keyboard list, we're going to hit no. All right, And that is it. Hit. Okay. So what that little operation did is if you click on this second tab, which is the Keyboard Sources tab, you'll see that it brought in our cerebral data under the helium ten cerebral section. You'll see there's other keyboard sections here. They all operate the exact same. Basically you can expand them here with a little plus button. If we scroll all the way to the top, you'll see some of these keyboards don't have any search results data. But this is going to show you the organic rank position and then the search volume. And then here's your keyboard phrase, This score gets assigned based on How many of the top competitors are, in this case within the 30 or 30 organic position? Then anything with a three or more score gets moved over to our target keyword list. So that's how you quantify which keyword phrases are relevant. Then this alpha threshold is anything 1-10 organic position if we want to move over any of those keywords that don't meet that score threshold, but maybe we have one son out of the ten that is within the top ten. In this case, we can very quickly move those over as well with these check boxes. So I'll show you how to do that here really quickly. But then you've got other keyword sources. Again, they'll be some supplemental training to show you how to use each one of these, but it functions the exact same way. I'm going to go ahead and actually expand this and tick this little box on here, because this is going to show us any keywords that got moved over. It's just going to show up in green. You can see a lot of these got moved over, but there's some that are white that didn't, and that's because the score is less than three there. Now you can go ahead and decide if you, if you want to move any over manually by checking these boxes. And there's a button here, the add keyword to target list, where you can add manual keywords. That's basically what that does. It just pushes any of the keywords there that aren't green over to your target keyword list. In our target keyword list that got build out automatically is this third tab. All right, in its default state, after you run the initial import, this is what it looks like. I'll make it a little smaller. Here you've got the listing information of all your competitors up here at the top. You can hide some of these sections and expand them if you want to just look at the keyword data there. I'm just looking at the keyword data. If I click this little plus button here, it's going to expand out a optimization dashboard that gives you an idea from an index standpoint, how many of the total keywords are being indexed. You've got the rank distribution there of each one. And then here's a title versus bullets comparison. So a lot of data here to soak in and learn. I'm not going to go over that in this video. The main point of this is just to get to this point here, but once you have your target keyword list, the next step is going to be assigning a priority score based on the relevancy of each keyword. And then as you optimize your listing, if you recall, like this section here is the first product in our list. We said that was our product would be your product here that you would optimize, say, your title. As we plug in keywords, you can see it colors a green, which corresponds to this green here. And then anything that shows up in red will be bullets. It also counts how many times each keyword phrase shows up. Then this one here is a permutation count. It's just going to show a checkmark if all singular words are in the title, that's what that means, then similar concept for search terms, bullets description. It's just going to check them off as you add them. Other nice things is as you scroll over, this is one master table down here at the bottom. This is all your helium ten data. You, um, your title density stuff, CPR giveaway stuff, search volumes. If you pull in your PPC data that shows up here, search career performance, you can pull that in as well and compare it, some of the Sass tool data. Up here, you've got another comparison, more from like a sales and performance standpoint. This is all data that got populated from our x ray files. Then you have a rank distribution here, how many keywords are in the top 14 organic position and then the corresponding search volumes. If you have the cellrized data, that's where this section over here, the brain analytics information populates. I really like that data. Then we've got some advanced keyword tools over here. If there's a way to optimize your search terms, not going to cover it in this video, but we've got some additional listing optimization videos that cover that. But quick way to take a look at any of the keyword phrases that you haven't optimized in your title or bullets. And then quickly figure out the singular words that needs to go in the search term field. So that's what this features for the keyword frequency counter. You can click this button here and it's going to populate all the single count words in our target keyboard list. You'll see that's going to populate. All right, so you can see what it did there. It build us out a new list. And it's basically saying the single word golf shows up 64 times in our target keyboard list for accumulated search volume of 133,000 Same with travel bags. This is a quick way you can really get an idea of your core root broad phrases that are in most of your words there. That's pretty much it the way to quickly build out your target keyboard list. If you want to add any of the alpha asins, you can come back here to your sources tab and expand the source that you want. You can see the Alphas and checkbox. I really have it on all of the. Ans right now you could just as easily have only selected these top green ones that have most of the search volume. But what you'll do is just come up here, add keywords to target list, and then you'll add alphasens. It's going to check all of these products one by one, and if any of them have any that have a score less than three, but have some terms there that have organic rank 1-10 It's going to go ahead and move those over for us and put it at the bottom of the target keyword list. And then it's going to populate all the associated data for those new phrases. All right, so you can see the source column here where it says CR. If it's got a number, that means that was the score attributed. But if it's got an Ace, and that means that it's an alpha Asin and that's the sin that it actually came from. So you can see green travel cover that's in our title. We've also got travel cover, apparently, in our product description. There's some more. Now if you see this here, this means that you're currently ranking organic position number one. Again, this section here is for our data. Organic Rank is the organic rank position, the search volume. The two columns that are displayed right now are the search volume credit that each product is getting for each of the phrases. If it's in the top ten, you're going to get a number in this column. If it's in the top 30, you're going to get a number in this column. There's also additional columns you can display for each product, as well as you can toggle each product pane on and off with these check boxes here. As you can see right now, I've got all ten displayed. But if I also wanted to show like the title search volume credit, exact search volume credit permutation, search volume credit, I could turn all of these on and then click this little Compare Sons button. All right. And you can see that expanded these pans out even further and gave us some additional columns with that data in there. So you'll be able to really quickly compare your product data versus your competitors data. And then my personal favorite filters are over here in the bulk actions, there's two of them that I like, competitors winners and my top performers. Basically, all you need to do is just pick that from the drop down there and then hit this button here. For the competitors, it's going to display only the keywords. You change the thresholds on the settings tab, but in this case it's going to show all the competitor winners keywords that are better than position 15, that we are not in the top 15 position or we're not ranked at all. It really gives us a quick list on our PPC campaigns. We can use these to help improve the SEO of our listing. So we're going to hit okay. All right, and then that finish. So you can see it quickly filtered for that information. Now we've got this quick list. Similarly, we could have done our current winners, So my top performers, I could click that and just click this button again. And now it's going to do anything that I'm in the top, I think I have it for top ten hit. Okay. All right. So you can see now these are the ones that I'm ranking really well for. These would be ones I definitely don't want to lose momentum on, on my PPC and stay well optimized, stay well index for stuff like that. That's pretty much the gist of what I wanted to cover in this training. There is ability with Uber dominator, you're going to set up a copy for each son. You can make as many copies as you want. You're just going to have the one folder structure there that manages all your import files. This file, import move mode, it's going to be off by default. You may want to check that on just to keep that new folder clean on an ongoing basis. Basically, the process is the exact same as this video. You can keep all your son listing data on and it's just going to pull in if your competitors have updated their listing, it'll pull in the new data, you'll keep the checkboxes on and say like I wanted to run this again in two weeks, we just do the exact same process, going to overwrite any of the old data that we had in this run. Then when we get to the keyword listing wizard here, there's actually a couple hidden columns that I didn't cover. I'll show you here. One of them is actually a date. So if you click Notes and Date, there's a little plus button here. So this shows you the date that the keyword was added to the list. So if you have new keywords from a new cerebral file, let's say in two weeks, it'll have the new updated date there. So that's how you can tell if it's recently added and then the helium ten extras. They've got some additional columns that I like as well like PPC related bid information. If you've got an upgraded plan, it'll show keyword sales. There some brain analytics data as well. Cuba Dominator is basically built in a way that you can use it on a go forward basis to continue to manage and optimize each product. All right guys, so hopefully that makes sense. Hopefully this video is pretty short and painless and you can easily follow along if you have any issues at all. Feel free to reach out to support if you do need some of these as tools like QDM, Ten San Guru, or Jungle Scout, I'll throw an affiliate link in the description of this Youtube video. Feel free to sign up, help support the channel. I really appreciate it. Alright guys. I'll see on the next training. Thanks. 6. Proven, Step By Step Amazon Title Formula for Maximum Visibility: In this video, I'm gonna show you the step-by-step process in formula to constructing a powerful Amazon product title that launches you to the top of page one for your most important keywords and your title for your Amazon product and Amazon listening is the most important section of your listing when it comes to Keywords. See you're going to be super keyword heavy here in this section. And I've done a lot of testing with my own products, done a lot of research as always, and absolutely keyword heavy titles right now are dominating and you can do your own research and look at some of the top sellers in your category are just random categories on Amazon. And Amazon sellers who don't have a strong external Amazon presence that aren't a datas or Procter and Gamble or whatever, you know, these big companies or Apple, but are big on Amazon consistently time and again, they have large, very keyword optimized titles. Whereas some people would tell you to focus more on conversions, making your title Sound good or, you know, but that sacrifices on your keywords searchability. So a 100%, There's some debate in the space, but I personally do this with all of our products and lean a 100% and seeing the best results with being very keyword, having keyword focused with your title. But you're not just gonna stop keywords. There's a formula to this, and this is the basic formula, but I'll walk through everything here in a second. So first, your title is going to be your brand name, that's gonna be at the beginning, followed by your top phrase, meaning your top searched but most highly relevant phrase is going to go next. I'm going to show you how to find your top phrase within literally seconds. Next, you're going to separate by a dash. And what follows is your first set of top search most relevant keywords, individual keywords, kind of put it into one section that makes sense, separated by a comma, followed by the next top search relevant keywords from your list separated by a comma and then finally your third and final list of keywords. And sometimes this can be, could even just be two sections gonna be three or four. So it's somewhere between 24, usually I find it around three. And in all of this, your brand name, your top phrase, all these keywords, your total tidal length should be under 200 characters. Most Amazon product titles can be up to 200 characters. So remember this is extremely can think about it like real estate. Or if you're selling a product in a store and the store gives you an entire shelf. You want to use the entire shelf. You want to use all of the available real estate to maximize your searchability, period. It doesn't need to be perfect. Lot of my titles that they can be 186 characters, 196 characters, but very, very close to 200 characters. That is your goal. Now the one thing I will say is that some products in some categories, amazon only allows 80 characters or 150 characters. When you create your title and you go to enter later, you'll be able to actually see Amazon will give you some kind of errors is titled too long. They'll give you some kind of They'll tell you if your title is too long, but in general, for the majority, stick toward that 200 character limit. I'm gonna show you how to do that. So that's the overview of what we're gonna do and that's the reason for why we're going to do it. It gets results for myself, gets results for many other sellers I've talked to. And based on all my research, this is the best formula possible if anything changes. Of course, I'll be making an update video at that time, but use this formula with success. And with that being said, let's actually go ahead and get to it where I am right now. Remember, in the last step we used helium ten cerebral to generate very quickly an extremely large and powerful list of our top search most relevant keywords. What I did and what you did is exported that list as a CSV file or it could be an Excel file or whatever you want. And all I did, and this is the workflow that I prefer, but you could use Microsoft Excel and Microsoft Word. I use Google Sheets and Google Docs, which are the Google equivalent that are a 100th set free to use. You don't need to pay for these products as long as you have a Gmail account. So what I did is downloaded that CSV file and upload it here into my Google Sheets. So I created a Google spreadsheet. I named it Amazon listing optimization. And all I did is I went to File, I clicked on Import and then I imported my download and it's right here. It's exactly the same as it would be an Excel. It just looks a little bit different. Now obviously this looks super messy. I like to clean this up and be very, very focused. There are really two main columns you really want to focus on for this special process. It's going to be the keyword phrase over here, which is column a. And then you also want to look at search volume, which is over here in column C. What I like to do is I'll go over here to a and then hit hold on command and then hit C. I'm going to right-click and then I'm going to actually, no, sorry, I'm gonna hit Command C to copy. I'm going to create a new sheet. So let's go here. File New or actually, sorry, I'm gonna go down here to the left and hit Plus for a new sheet. I'm going to command V to paste. Right here, column a. I'm gonna double-click right there at the end to kind of expand. And then here just for some aesthetic, I'm going to change the background and the text color. You do not need to do this. This is just purely, this is how I like to work. I'm gonna Command a. I select everything, go up here to font size. 11. And I'm going to select Montserrat for the font type. Again, you do not need to do this. This is just for me to keep things really well organized and look a little bit nicer. Now it looks for me a lot cleaner than this was before. And it's, I'm gonna do this because it's going to be easier for me to explain some things. Alright, the first thing that you want to do on this list is you want to quickly identify your top phrase. Again, when someone asks you, Hey, what do you call an Amazon and you tell them, whatever that response is, that's usually going to be your top, top search most relevant phrase. So what we're gonna do is start from the top. And also by the way, if you haven't already. So I'm gonna go up here to view, to view, hit on freeze and then freeze one row. Now what I'm gonna do is we should have already done this in the previous step, but just to make sure in case anything went wrong or you didn't follow the steps. Don't worry. What we're gonna do here just to make sure that we weren't to organize the entire sheet in a descending order by search volume. Here, we're going to select all of column B. So I click on B, go to Data and then Sort, sort the sheet from z to all that does is that organizes from the highest to lowest. In general, if there's higher search volume for a keyword that's more important for us because we want to put that toward in our title. You want to have as many high search keywords in your title as possible, because that is going to give you the best chances of actually ranking. That's why, like I said, the title is such valuable real estate for keywords, we're gonna strategically stuff as many of these beautiful, relevant and powerful keywords in your title to get maximum visibility. Whereas stopped to start here at the top. Now, now that we've organized by search volume, and we're gonna go down the list until we find the most relevant word that describes our product. You look at like Weinstein, well, I sell a wine stopper. Now, remember, you should have a very specific type of product. In our case. Again, going with the example we're selling crystal wine stoppers. We're going to scroll down until we see something like crystal or whenever the most relevant and you'll see why in stopper, it's a bit broad. And by the way, if we put the word crystal Weinstein are into our listing, guess what we ranked for. We ranked for wine stopper and crystalline stopper because both of those words are in the phrase. So just keep that in mind that when we skip over certain words, we're not neglecting them just like we did before. Remember, we took this list of like a 7 thousand keywords and reduced to a keyword list of like less than 300. The reason for doing that we aren't necessary. We are excluding some irrelevant keywords. But what we're really doing is not necessarily skipping over. We're really focusing on the most important in creating as many permutations and combinations of those most relevant keywords. So there might be 200 keywords here. We're going to show up for way more than like literally thousands and tens of thousands of keywords we're going to appear for from this wine stopper. It is our product, but it's a bit broad. So let's keep going through wine bottle stopper, pretty much the same thing. Wine Sapir wine bottle stopper, let's say for us it stops bottles, but it can also stop other things. Pretty generic. Let's keep going down and you'll see what I mean. And it'll make it a little bit more sense. Once opera for wine bottle, wine stopped and now we have wine stoppers and plural. Keep it there. Don't delete that. Plurals are very important. Bottles stopper, cork stoppers, especially if we're selling a crystalline stopper, even if it's made of cork. It's not like people typing corks, doctors, and Amazon. They're looking just for the court. Okay. So not really relevant. Glass bottle with Sabra. You're looking for a bottle, not for stopper itself. So no wine bottle corks again, more corks bottle was stopper. That's not relevant. Crystal bottle know they're looking for a bottle. Products not a bottle. We keep going through you see, I'm just using common sense. And usually it's, your phrase will be three or maybe four words long just for perspective. Usually if something's two words here, that's way too short, way too broad. We're gonna get a little bit more specific because again, where that's three words like crystalline stopper or cute wine stopper. It's gonna have the word one-stop or plus everything else. Cute wine software. It could be if we have a Weinstein offers specifically like cute, but if our crystal wind stopwords, like it's kind of cute but not really. Again, we're looking for relevancy. What's the most relevant high volume? So it depends on if we had that little cute cactus or little cute cat. I would maybe do cute wine stopper if it had higher search volume than cat or cactus. But that's not the case with us. Again, it's like a crystal, like a geode or amethyst or some kind of cool, not as much Cuba kind of like really dazzling and beautiful. If there's beautiful one-stop or maybe I'd use that. But now it's not really relevant. So we keep going down decorative wine bottles against bottle. When are we going to get to this? Finally, scroll down, what do we have here, crystal wine stopper or product. I'm gonna go ahead and highlight that that is the word for in our example that it most similarly summarizes our product like describes our product and it's the highest volume. Now, again, I didn't choose cute wine stopper because we're going to use cute wine Sapir, potentially intertidal are somewhere in our listening. We're gonna have those keywords. But we want to have our most relevant right there at the beginning. So someone clearly knows if we had like cute wine stopper at the top where it's crystal, it's kind of confusing when someone sees that right at the beginning. And I'll talk about this in a second. But your first few words, especially the first five words in your title, then the most important and the influence your canonical URL, which heavily influences Amazon rank and Google rank, by the way, yes, you are going to rank on Google. That's all we did. A lot of times you're gonna go through this process and you're gonna start here at the top and go all the way down and then go all the way, all the way. Crystalline Sapir. Oh, that's the one I already thought of. Well, this was a waste of my time. You'll find that sometimes you'll go through this list. And it might have been, for example, what if we thought our most relevant keyword is crystalline stopper? And just for an example, I'm gonna delete this later, but I'm going to insert a row and never crystalline topper. And I'll put 1000. Okay, let's say this. Let's say we're going through our list of going down and we come across this crystal wine topper and crystalline topper has, or even crystalline top. Let's just say that crystalline top has one hundred, ten hundred monthly searches estimated on Amazon were crystalline stopper has 511. Which one is your top search most relevant keyword? The answer would be crystal wind top. Assuming that is relevant in this case, it would be as a crystal wine top. So in this case, if you were to see something like this, sometimes you're right. And the kind of keyword that you thought was going to be your top phrase is. But sometimes it's kind of similar or it's fairly different from what he thought. So it's always important to go through the data. Sometimes the data is going to tell you what you, what you already knew, but what you already felt or what you already thought. And sometimes it's going to tell you something different. In this case, it might be pretty much told us what we thought. That's our top search most relevant. We're gonna highlight that because that is our key. That's gonna go right at the beginning. Because remember, we're going to have our brand name followed by our top phrase and then basically a bunch of keywords separated by commas. I'm going to show you what that actually looks like instead of just telling you the formula. So the next thing that I like to do is I will go to an open up a Google doc. If you have Google sheets again, if you have a Gmail account, a free Gmail account, you automatically have access to Google Sheets, Google Docs, and a bunch of other Google products, which is awesome. Create one already get Google Sheets and then you'll automatically have ducts. And you could do this in Microsoft Word if you want. What we're going to do next is just title this like Amazon title whiteboard. This is just kinda like my notepad where I'm playing around. And it's a lot better to do this versus trying to do this with a pen and paper. For me personally, What we're gonna do is we already know our brand name. We're going to put that first because remember that's the first part of our formula. So Sumner brand, that's gonna be my brand name. Brand name space. And then what is our main keyword? Crystalline sulfur, which we just fine. Remember, go back to the Google Sheet if you ever need crystalline stopper, not topper, stopper. So crystal line stopper. Awesome. And then what then space dash space. So we have Sumner space, brand space, crystal space, whitespace, stopper space, dash space. That's what we have so far. The beginnings I should pretty easy boom, right to the beginning. Again, the beginning is very important because like I said before, it influences your canonical URL. And what exactly is a canonical URL? Well, next time you go to Amazon, whether you're buying a product or looking for products. When you create a new listing, enlist a new product on Amazon. Amazon will automatically put keywords into your URL. And you can see examples at any product I've just pulled up one here. So when you create your product, you'll have a URL with something like this. It'll be www.amazon.com. And afterwards you will have all of these keywords. In this case, we have decorative crystal beverage, reusable multi option. So your title, especially at the beginning of your title, when you create a new listing, influences the canonical URL, you want to make sure that in your URL that you have some of your top searched words. In this case, what would be great would be Amazon.com forward slash in your crystal line stopper. Boom, That would be amazing to have those words in my title. Because guess what? Your URL and Amazon actually influences your ranking on Amazon and you're ranking on Google. If someone types in crystalline stopper on Google, which there's a good percentage of about 30% of purchases made in the United States online begin on Google. Huge amount of people on Google looking for products that people don't know about. And by having crystalline stopper in your URL, when somebody types that word into Google crystalline stopper, you're more likely to show up there and on Amazon. So again, it's finally, if it's not perfect, your canonical URL is imperfect. And how do you see your canonical URL is when he created new Amazon listing, just look at your URL, like I just looked for this product. And then I went up to the URL up here. And you can see the keywords right here. So I can kinda see how Amazon influences. And like I said, they pulled directly from the title, especially from the beginning. Just kind of stressing the importance there of especially the beginning. Having your top phrase right there again, top searched, most relevant and got that done. Center Brand Crystal line stopper. The next thing we're gonna do, and this is a little bit more where the art comes in and takes it a little bit more time. Still a fun process and not something to stress out about. We're gonna go back to our Google Sheet. And we're going to start here and just copy. And so I'm gonna go all the way down the list. Starting here right at the end. I'm going to start here, doesn't matter where, but I'm just going to copy this entire list of our keyword phrases. Again, very important in order from highest to lowest search volume. Super important. It doesn't matter how I copied this from just gonna copy this entire list of all of our keywords. Then I'm gonna go to a site called trace my IP. I'll just hit Refresh trace my IP. Remove duplicates, oval link in the resources section as well. There's a lot of free tools like this. There's a lot of ways to do this, but this is the tool that I use. I think it's at the top Google search result. We're gonna go here once you're at trace my IP, it's a free tool. Hit Command a and then delete. Just get rid of everything that's already there. And we're going to command V again. So we've now just pasted, you can see here all the way top, all of our keywords that are from our list here are now in the trace my AIP tool. It should be the case, but go ahead and put all words to lowercase just to make sure it doesn't really matter. It should be fine as keep original, but put all words lowercase just in case. And then click on original order. So click on original order. Now what do we have here? So now we have a list of all of the individual words in order. Remember, because we kept them in the original order. So that means that here are the individual words with the highest average Amazon monthly searches associated with the individual word. So before we add each phrase with a search volume, now it's basically in a way broken out to individual words. And I'll show you why we did this. So we're going to copy all of this here. So Command C to copy just everything or you just click this copy to clipboard. Super easy. We're going to go back to our Google Doc. What I like to do is I'm just gonna hit Enter. Go to the very top of my Google doc command V. Oops, I didn't do it alone. I'm going to Command Z to get rid of that. Must not have copied. Okay, let me just copy. There we go. Let me just make sure I accidentally copied this right here and paste it. So that's all I did. So I'm just gonna make sure I copy this. I don't know why that did that. There we go. So it should be just as big chunk of words as you'd see. It's much shorter than our previous list, of course, because the individual words with no duplicates. And like I said, what we're trying to do is strategically stuff as many of these extremely relevant words into our title as possible. But there's a couple of things to watch out for that some sellers make mistakes on, they're really important. So what I'm gonna do again, if you want to watch the whole process, keep going through the video. And if you're like, Hey summer, I just want to see the end result. I wanted to see an example. Then go ahead and skip toward the end of this video and you can see this final list of what I finally have done. But I know some of you want to see me go step-by-step. So that's why I'm doing this for you, just like I was creating a title, so I hope you like it. Starting here, we have Sumner brand crystalline stopper. We've already used crystal, we've already used wine, we already stopper. In general, we want to use only one word at a time in our title. Reusing words, it doesn't have much benefit. It can in certain cases. But in general, we're trying to get as many different keywords into our title instead of reusing the same ones over and over and over again, a lot of sellers do if they just take their top phrases like this. And they do like wine stop or a wine bottle, stopper, glass or what is it? Wine bottle corks. And just do that until they reached 200 characters and then just upload it to Amazon. Now strategic at all, definitely don't do that. Instead, here's what we're gonna do. We use wine and we use Sapir in crystals. So we're gonna go here, we use wine, we use stop her, so I delete and we used crystal. So whereas crystal there is Crystal, great. Boom, we already use them so they get deleted from this list. Again, this isn't masterless. We still have our list here safe, that we're not editing, we're not deleting, we're leaving it as is, and we're keeping it safe. Here. This is our whiteboard. Here's where we're playing around and just kind of bouncing ideas off. Get rid of those. Next we have bottle and then stoppers. So you may think, hey, somebody, we already stopper. So should we use stoppers? Yes, stopper and stoppers are two different words. If there are plural, Those are two different words. Treat them as two different words. You want to have the full word if it's high search relevant keyword, you want to have those in your listening, specifically your title, if they don't make it into your title, into your search terms, super, super important, which a lot of sellers don't do as well. So that's another catch. We put bottle stoppers, so that's done for so for and then bottles. Now, remember, what product are we selling? I know I've repeated a bunch of times. It's a crystalline stopper, is a crystal Weinstein are made with cork. You may think, Oh, it could be, but usually no, it wouldn't be made of cork. Now what do we see here? Our product is not made of cork, but what do we have here? Cork and corks. What we're going to do is when we find a keyword, we have to think, okay, if someone types in this type of wine cork or wine cork topper, would they be likely to purchase our product yes or no? In this case, I'm gonna go ahead and put them to the side. I'm not going to delete them because I haven't used them yet. I only delete what I've used. I'm gonna put them to the side. I see. I've I've just kinda just to show you again, I separated them because. What we can do is for any keywords that are somewhat, not actually our product, but they're kind of similar like cork topped versus crystal tops. They're similar maybe when people type into these keywords and they saw our product, they would buy it. I still want to hold onto those keywords because I might use those in the search terms which I'll show next. And the back-end of your listing, the back-end of your Amazon listing, that's where you're going to put high volume misspellings, which I'm gonna show you. High volume Spanish keywords, high volume kind of similar terms, your brands, your competing brand terms. If you see a keyword that's in your list that has high volume and it's a competitor term and it's not trademarked. You can go ahead and put that aside as well, because you can actually use that in your search terms. It's basically your customers won't see it in your title. Otherwise, if you put cork in your title and you don't have a core product, that's kind of confusing. But if you strategically put it in your backend, you can still get some ranking for it and appear. Or Amazon still sees that irrelevant. That can help your Amazon PPC campaigns and other things. But as long as it's relevant, keep it on the list. Don't don't delete it. Just delete if you are not using it and if you do come across any, it's totally irrelevant and you definitely don't want to use, like if you sell a product that is not waterproof and you have something that comes up that is, the keyword is waterproof. Get rid of waterproof because you're not waterproof. That would just be an example of a totally irrelevant, but it'll make sense as we go through Sumner brain crystalline soccer balls offers for bottles. This isn't going to be the final title. We're still working here, so don't worry. Next we have glass again starting here at the top and working our way down because this is higher volume than this, this is higher volume of this and so on, all the way down, these are less important than these keywords up at the top. Next we have glass. If our product is crystal made of glass, we can use that. But in this case, let's say it's not, we have an amethyst or a crystal, so it's not glass. Definitely still relevant because people are typing in glass wine stopper. If they see my crystalline stopper, there's a good chance they'll buy. So I want them to be in my listing, but I don't want it to be my title because it's not relevant. It would confuse customers. They see titled glass and my title and it's an eyeglass product similar to glass, but it's not. If it's similar. I think people would be interested. I'm gonna put it up there with cork. Next we have width. We have width, then we have toppers. So you had definitely toppers. Cute, if it's cute, go ahead and put that in there. We'll say it is, this is cute and it is decorative. Now we get to this word, this interesting. Go, What does geo mean? It's kind of confusing. Is it a brand term? Is it a specific type? Whenever you come across an individual word that doesn't really make sense or you need some clarification, immediately go back to your Google Sheet kit. Click on Command F to find and type in the word. So in this case it's GO yourself, it's up. So we have geo wine stopper. Is there anything else? Let's see. Geode Weinstein. Maybe it's like geode. Let me, I still don't know. So I'm going to Command C this and I'm going to go to Google and just type this in. Alright, GO like a geometric, okay, it looks like, again, we can just see that from the Google images right here. And if I go specifically to images, when peoples have been GeoEye and stopper Google Images is a great place. You could also go to Amazon, but Google tends to have more options. It just gives you an idea of like what the heck is this product? Because I can't visualize it in my head. It looks like geometric shapes. So if this is relevant, put it in there. But for us, I don't really know. Maybe maybe it's a little bit, you know, it's somewhat relevant if this is showing up in Google search, these crystalline toppers. And it's fairly relevant, and it's all to your call. Whether it stays in the title goes if it's kind of close keeping in the title. Cork totally not. And then put that in the search terms and I'll show you how to do that. So going back to the title, GO, we are going to put that in R. So we're gonna put geo, Let's see, blown no glass blown again. If we go back to our thing command F, blown, blown glass wine stopper, that's where the keyword came from. It's not blown glass, it's crystal. Still relevant, but not descriptive of our products. So we're gonna put that to the side up there. Small, yep, definitely a small replacement. That's interesting. Replacement. What is replacement Command F, replace, replacement line stoppers. That's interesting. What would that be? I'm gonna go back to Google and I can also go to Amazon do this as well. Replacement line stoppers. It seems to me based on Google Images that it's just like, okay, we have the original cork. We take the we take the screw, put it into the cork and pull it out. And now we need a replacement because now we can't reuse that same. So we needed a replacement. I would say this is this could be relevant. This could be relevant. Again, it's your call and depends on your product, but I'm just going through and thinking out loud here. I would say yes, replacement because it can be used as a replacement stopper. Here's a great example. What does this keyword right here, that is our next keyword, bottle stopper, but it's all one word, no space. What is this? This is what's called a misspelling. A lot of people are going on an Amazon, you'd be shocked and they're typing in very similar words, but they're kind of different. What's cool is when people, what I'm gonna do is first, let's put it to the side. Okay, why it's a misspelling? Do not put misspellings in your title, in your bullet points or in your description. Why? Because unprofessional, if you went to a website, some big website, and you like the New York Times and they had misspellings. Is that a good is it we're trying to rank. It's like, well that's not really effective. You can still rank and get juice for bottles, stopper. But what we're gonna do is we're gonna put misspellings, like I said before, into our back-end. So far, all of these keywords or contenders to put in our back-end, as long as they're irrelevant, as long as I think people who type phrases that have these words in them into Amazon will buy my product as long as they think, when this gets back to the Amazon, that person has a likelihood of buying. They're going in my back-end, know misspellings or in my titles. So you know, immediately where it goes boom to the search terms because my competitors probably aren't doing this. If I put bottle stopper that misspelling in my back-end, I could dominate to where every time someone types in bottles stopper on the number one search for the misspelling bottle stopper and there's a good amount of people misspelling it. So it's a really powerful little strategy there. Again, what do we have here? Stepper with no oh, another misspelling for stopper. That is also going to go to our backend. Next we have funny for crystal Weinstein, is that really funny? It could be cute, could be decorative, could be pretty funny. It's not funny. You can decide, is it relevant at all? I guess funny. If someone typed is funny, wine stop or would they tried to buy my product? It's up to you, but for now, I'm just gonna leave it to the side because I can delete later. What do we have topper. We have topper. So we have topper. Christmas. Is our product specifically for Christmas, yes or no? The answer is no. So where does that go? We still want to show up when people type in gifts for Christmas or wind stopper for Christmas. As long as it's somewhat relevant, we want to show up. So I'm gonna put that in my back-end. And it's definitely go to my back-end plane. For us. I think ours is not plains very decorative. It's very bold, so no, it wouldn't be playing. Obviously that up with the others for now. Women, That's interesting. Woman wine somewhere. Let's see what women means. I go back to my sheet because I want to know where did the word woman, what phrase that had come from? Women. Crystal wines, wines stopper for women. What else do we have? A funny one suffers for women. Cut cute wine. Suffer for women. Yeah. Yeah, for sure, It's definitely. And that also shows me if I see keywords with the word woman, but I don't see for man, guess with, that also indicates my target audience is probably more female and that's gonna influence on my other strategy. But you should, of course, by this point, I've already done some really in-depth audience research to know who you're selling to, their gender, their age, psychographics and all that. So anyway, women, it is definitely relevant because my product is definitely for women. So I'm just gonna put women mermaid. It's not a mermaid wind stopper. So I'm not putting were made we have stoppers also there's only one P instead of two. That's also a misspelling. Right now. It's kind of a back-and-forth process and you start to create and then you go any kind of check how many characters you have. Then you go back to the whiteboard and start editing. Then you go back and go back and forth in creating this title. We've already gone through a wee bit. We have our all of our potentials for our back-end for search terms right here. We have our title draft that we're still working on down here. And all of the keywords we still need to use somewhere in our listing over here. So what I'm gonna do here at this point is I'm going to Command C to copy this. I'm gonna go to something like letter count.com. And I'm just going to paste because I want to see where I'm at. Remember I want to get close to 200 characters but not go over. So I'm going to count my characters. Okay, we have 127 years so far, so I want to keep going. So we still want to get some more keywords in here. So let me go a little bit faster. Let's see bouquet Command F Bu, cakes. I want to see where this comes from. Bottles stop or bouquet. I don't know what that is. Let me look on because now I know what the keyword is, but I don't know what the keyword represents. Bottle stop or bouquet. Like a bunch of this is the bottle stopper bouquet. That's interesting. So someone's searching for this product on Amazon, bottom stop or bouquet will look at one of the top images. It's a bottle Sapir bouquet with crystal wine stoppers or glass wine stoppers in it. So you know, what I'm gonna do is I'm going to put bouquet in my back-end or potentially my back-end. So I put it up there, but it down. Because when I put bouquet, my backend, when people are typing wine software bouquet, you'll see a bunch of bouquets, but in my listing to actually show up there. And people could see that like, oh, I'm, I'm buying a bouquet and I also need to buy some wine stoppers. Oh, maybe I'll buy this one. This right here. I wasn't looking for it right now, but I know I need to buy it and they'll purchase. Does that make sense? It's all common sense of, it's all about the relevant keywords that people are typing into Amazon and just want to make sure they're in your listing and then kinda showing you where they would go. The two biggest and most important is your title and then your search terms because that's the two most important. Next we have bulk product is definitely if you're selling on Amazon, obviously I recommend selling a premium high price product if it is bulk vignette, but in this case no, it's definitely more than individual product. So in that case, this would be an example of keyword I might delete. I'll put it over to the side for now just because that's what I'm doing. I'll delete later. But bulk like aren't even if necessary, we want to show up for that because I don't want people looking to buy in bulk because they usually are looking to buy inexpensive. That's the whole point of buying in bulk. And if I'm not really selling in bulk, it's probably not, It's probably wasting space because even if I rank on page one for bulk wine stoppers, I'm not gonna get any sales for that. You have to think about that You just using common sense. There's no way to know, but you're just using the best of your ability based on what you see and based on your research. Next, we have champagne, so it's Weinstein prefer champagne. If it works for champagne, great. If not, then you don't want to include it in this case. I do believe if I look up here like champagne, champion stopper, it's a very specific type. Oops, I'm not click on that. Go back. Sorry. I just charged them t 7. SECRET Backend Keyword Hack to CRUSH Your Competitors!: All right, So the second most important section of your Amazon listing in terms of keyword optimization is your search terms section also known as your backend keywords. The limit here for your search terms is 250 characters or 250 bytes. You want to stay kind of underneath that, but get as close as possible, just like with the title. And what's really cool about the search terms, like we said, is that it's on the backend of Amazon, So Amazon analyzes and reads it, but none of your customers can see it. That makes it pretty advantageous. And the fact that it has very strong kind of search engine juice means that it's a really, really powerful section. Again, title is number one. This is number two. And I'm gonna share a little bit of hacks and tips that most sellers don't know about your search terms. So basically to keep it simple, remember, from before we have our full keyword list. Then what we're going to do with that keyword list is we're gonna use our top keywords from that list organized again by search volume, put as many of those in the title that makes sense as possible. Then the next remaining on that are just going to go into our search terms. For me, the search term section takes the quickest amount of time. You still want to take your time with it. Don't just rush through, but it's very, very fast process. You just want to make sure you execute on a few things well, with our search terms, as you saw from before, we already have actually got started. So, so far, Let's go ahead and copy this. Go back to letter count.com. Count the characters. Alright, so, so far we already have 195 out of 250 characters done. So what we want to do is with this list, if we haven't already, make sure you go through and just think about, okay, if someone were to type in a phrase that contains this keyword on Amazon, would they be likely to buy my product or not? You want to be still fairly relevant, but there's a little bit more looseness here. So in my view, kind of thinking about it, if someone types in, if they're looking for a cork wind stopper and I'm selling a crystal wine stopper. They're not looking for my product. I'm gonna get rid of cork and corks because it's really not relevant at all. It's a waste of my space. So let me get rid of that glass. Glass is very similar to Crystal. I definitely they'd be interested, so I'm gonna leave that glass blown. I'm going to leave that on misspellings, like I said before, any misspellings that show up in your keywords, don't put them in your title. Move immediately to your search term as long as irrelevant. And it definitely is. We have stopper and bottles stopper, keep them. They're funny. Not really at all. It's more elegant, cute, beautiful, so funny really isn't relevant. I'm gonna get rid of that Christmas. Yes, Someone could definitely give this as a Christmas gifts. So I'm gonna leave that plane a little bit dicey because plane could be simple or basic, but it could also be just like more minimalist are not like obscene. I don't really know, so I'll leave that there. Mermaid, mermaid Weinstein or could be like very ornate and glass and pretty so I'll leave that there. Stoppers got another misspelling bouquet, leaving that they're talking about wine bouquet. So I'll just quickly go through the bulk. Know people who are looking for wine stoppers in bulk, you're looking for like cheap cork, like big packages. I'm selling individual, higher end. So that definitely is not relevant. Crystal, That's another misspelling of crystal with a why? Paris tap on v. Now, this is a Spanish. So tap on v, no, perfect. And what's also important is make sure and usually it'll happen this way. But let's say my search terms were like this as I'm going through venal or a double, I don't really know how to pronounce phenotype ONE. It's not the correct way you would have this in Spanish. So what I would do if this is how it was originally as odd to make sure that it's in the correct order. Just because in general, it's fine to just have individual words just played in there without respect to their order. Like if they're in front or behind anything, that's fine. But if you can just come across. And it makes sense to have like for example, like we have glass blown bottles stopper, perfect. I'm gonna leave that as is plane mermaid stoppers. Yeah, it kinda makes sense if there's a way you can kind of rearrange a little bit to where it kind of makes different phrases or makes a little bit more sense. So instead of like bottled stop or glass, I would have every arrangement glass bottle stopper just because Amazon will look at all the different permutations. But there is evidence, it's more of a theory that there is a slight benefit to having the correct order a little bit, but don't don't go too in the weeds if that's confusing to you or if I just tripped you up, just ignore that. Don't worry about it. Just a little additional tip. Tip on vino cross. I don't really know. Yeah, No, across best we'll leave that holder. Like wine holder. I'm gonna go back to my list here, the master list command F holder, Weinstein are holder. Yeah, if someone's looking for a one-stop are holder, there definitely also going to look for wine stoppers to fill that holder. So I want to show off for that. I want to show it for that. I believe that holder, wn, misspelling of wine. See compass, I don't know, encompasses compass. Compass Weinstein offers. I don't know if that's a brand. Let me see. We're going to look on Google Images. No, it's just, they just actually encompass. I can see someone being interested in crystal versus Compass. I'm gonna leave that in because there's a good chance. It's kind of a unique. See, we have. A holiday? Yes, I'm going giving us a gift of holidays. Grindstone, blink at blinks. It's shiny, nautical. Just encompass. I'll leave that in there. Marble made of marble. Crystal marble, high-end elegant Lion. I'll leave that in. More elegant, beautiful thing, not a kitty but like a lion, a little bit different. Then we have a remaining keywords. So here's what I'm going to do. I'm gonna go ahead and just copy a big chunk. I'm going to paste it up here and then I'm gonna delete from here. Certainly we stopped at Lyon. Next we have ceramic, ceramic wind stoppers. Let's see, box. Boxes really makes sense. Let's see box, decorative wine box. If someone's looking at a wine box as a gift, they, there's a good chance they see the Weinstein and I'll keep box in their fun. Maybe. Yeah, I believe that dog dog Weinstein, where would somebody be ensures crystal potentially dog lovers? They could be. I'll leave that in there, but you get the picture. I'm not gonna go and read through every single one. Cheap, great example. Get rid of that immediately. You don't want cheap, inexpensive, free, anything like that in your listing. Even if you're lower priced, you do not want people who are cheap buying your product, because those type of people tend to leave terrible reviews they expect the world for and give nothing seriously. Get rid of that lot of psychology of y and all that. So we have gems base yep, Green. If our products green, we could have that beginning to be looking at green crystal and ours is purple, so it could actually look really nice. Set stops. Yeah, these are all pretty relevant. So I'm gonna just leave them or inhibited if they're not perfect, It's pretty close. Command C to copy, command V to paste. Here. We have 221 out of 250, So we'll go a little bit more and we're almost done. If that's simple, presser vino. So that's, I believe Spanish for preserver. Let's see, rubber like a rubber wind Sapir? Yes, rubber would be because the base of our wind surfers are probably going to be made with rubber. So I'm gonna keep that in there. Beautiful for sure. Beautiful is great. Gift for sure. This is definitely be given as a gift. So copy paste at 255. Alright, so we have 254 here. So what I would do is get rid of gift. There we go. Perfect. All right, so I'm gonna get rid of gift there and I'm gonna make sure I got rid of gifts. I want to make sure the gift needs to go somewhere. Every time you have a word that you delete, it needs to go somewhere else. So make sure you're always keeping track of that. But there we go, this is 249 characters. That's exactly exactly what we need. So we're perfect right there, cells right here, just for remembering 250 for title, it was like 200 max. So perfect. So now we have our top keywords strategically placed in our title. We have our next top search keywords and misspellings and Spanish keywords. And this is also a place you can put brands, competitor keywords that aren't trademark, make sure they're not trademarked. You're going to go to somewhere like trademark EIA.com, trademark.com, search for their keywords, just make sure it's not trademarked. And if it's not, you can put those in here. In this case, I didn't see any competitor terms, otherwise they would go in here. But awesome, really, really good search terms as well. So awesome title, great search terms. And now we want to incorporate the rest of these keywords. We need to make sure that they go into our bullet points and or our description. They need to go in both places. The next stop is going to be bullet points. So I'll go ahead and I'll see you in that video. 8. Craft HYPNOTIC Bullet Points That Turn Window Shoppers To Red-Hot BUYERS!: writing your Amazon bullet points. So this is where things changed a little bit. So your bullet points and your description are different from your subject matter in search terms as well as your title. OK, so you're titling back in keywords. The goal or the purpose of those sections is, is to be a skewer, densest possible toe, ultimately get ranked and get found by as many customers as possible. Now your your bullet points prescription. The goal is that with all this traffic coming in, your goal is to persuade and ultimately convinced them to purchase your product over all the other competitors. Okay, you see how that works. So you want to make sure that your bullet points and description ultimately sound good. That's the most important, is making them persuasive, powerful. And when people read them and entices them to purchase your product, OK, whereas titles and back and keyword the goal, it's not. People are going to read them. It does not. They don't need to be persuasive. The goal is ultimately to get found. Okay, so that's what kind of work together with that being said, your bullet points in your description are great. areas for you, Teoh. Optimize your listing or optimize for keywords. So you want to make sure that you include. So you've already used some of your tops, your most top search relevant keywords In your title, you've used your next top search relevant keywords in your subject matter, then you want to use the remaining on top search keywords, and now you have to use them. All right, you're not You're not gonna be able to use your entire list. Maybe you will be able to, but in general, I'm not been able to, and you probably be able to either. But again, the goal is to get as many as possible. So here's what I recommend that you dio for your bullet points in your description, you're going to write it out first, make it sound as great as persuasive and his perfect as possible, and then go back to your keyword list. Take the cures you haven't used less you haven't used yet that are left, and then you're gonna kind of weave them through. You're gonna kind of insert them in places where it makes sense, okay? And you still want to make your ultimate goals make sure it sounds good, and then then, after adding your keywords and kind of weave them throughout, and you have to use them all if it doesn't make sense and don't use it right. But that's kind what I recommend doing. But you'd be surprised by how many keywords you ultimately be able to get in your bullet points and definitely recommend your bullet points are the next top place toe optimize for key words. Do you want to make sure they're in here? And also you may find that just by writing, making sound good that you're gonna reuse some of the same keywords that are in your title just by writing it out? Not not even trying to optimize yet, And that's OK, That's actually good again. There's a little bit of benefit to using the same keywords you know more than once, right? Your listing. It's not a huge added benefit, but hey, you know, um, it still benefit. So So if you find that you're using the same word twice, just just organically, without trying, that's okay. Don't worry about that, right? That's actually good thing. It's a good thing. So So I talked about making your bullet point sound as good as possible. So how do we do that? How do we writer bullet points in and what are they exactly? So the so your bullet points ultimately described the benefits and features of your product . They just they described in text. You have photo images where people can visually see your product. Now there's bullet points and description that talk about your product and tell people in words. Okay, so, technically, Amazon at least I believe this is across every product so I could be wrong. But I believe across every product you have 100 character limit, okay? And I know I do, so technically, you can only use 100 characters for your bullet points. However, here's something that I have noticed or that I've learned and that I know is true. And the other sellers know, and you can verify this by looking at some of your top competitors. Do your top competitors only use 100 character, or do they use mawr? Right? I bet that you'll find that top sellers on Amazon are using more than 100 characters, and so that's something to keep in mind. Technically, again. There's a lot of things against Amazon, strips of service. There's something I definitely would never break, and there's other things that you can kind of consider, although obviously I'm never recommending that you break Amazon stripped of service, but you can just make that decision for yourself. So what's the benefit of using more than 100 characters like? Why would I even do that? 100 characters is actually pretty low, like you'll start to see that it likes to make it hard to write. So when what I've found is that actually currently making this video things change. I'll let you know is that if I have over 100 characters, let's say I'm using 250 characters per bullet point. I have found that if I have keywords, you know after the 100 character limit that I'm still rank it or I'm still getting indexed and ranking for those keywords, right, even though it's more than 100 characters. So even though Amylin technically says you have 100 character limit, there's still indexing keywords better there after the 100 character limit point. Okay, says number one number two, when you have more room to describe it gives you more of an opportunity to really convey and sell people on your product right on your phenomenal product. Okay, so it's it's by using more characters. It's gonna be a little bit easier to write in a little bit easier to convey the benefits and features of your product and the number two they gives you more room to add in more keywords. Okay, but it's technically against Amazon served the service, so it's up to you. So I just want to make that very clear 100 character limit. Now, how do we write our bullet points? Is there a formula? Well, you're in luck, because there is, and I and I absolutely. I've tested this formula with other methods, and this is what I found to be the absolute best. Okay, so I'm really excited. Share it with you. So you have five bullet points, you know, 100 characters each. But you could You could do more if you choose five bullet points for each full point. Here's what I personally do. And I found great results with you. Start off with a benefits based headline. Okay, so obviously so what is the benefit. A benefit is so there's benefits of features. I'm sorry features. Actually, a feature is what your product does. A benefit is what your product does for your consumer, right for your customer. Something about weight loss pills. What? What is a feature of a weight loss pill? It's red. It's small. It comes in a bottle. It's made its a great. Here's a Here's a great example of the future. Are weight loss Pills are made of cayenne pepper grounds, garlic and other natural herbs that there's or features. That's that's what the product does or that describes the product. But what's the benefit? Weight loss, right? That would obviously be one benefit. Another could be on time. That's another benefit is lose weight in less than a month, or lose weight and lose weight in in, you know, less than a week or something like that. Obviously, you need to be ethical and not make stuff up, but so I hope you understand the difference between a teacher and benefit features what the product does or describes the product itself. The benefit is what the product does for the consumer. The benefit is that's the reason people buy. People do not buy or care about as much about what your product does. They care about what it does for them, right? That's the whole point I'm giving. You know, I'm spending 30 bucks on on this product on Amazon. What, So I can have the product? No. So the product can improve my life, either increased pleasure or decrease pain for me in some way. Okay, so so, yeah. So think so if you haven't done this already, when you were you know, what you can do is is read through all of your competitors Reviews. Look at the positive reviews and the negative reviews. Look at what is the biggest pain point that people have with this product as well as what is the biggest benefit that people are talking about when they were talking about this product, right? It's really straightforward. And you want to read through 100 or more reviews and really understand what are the top? At least the top four benefits the top four things that people are buying this product for . Okay, I'm gonna give you an example. So this makes sense because I don't be conceptually a little bit difficult to get it. First, we're gonna start off each bullet point benefit Boom. Hey, here's what our product is going to do for you. Here's why. You should buy it right just right off the bat. And then you're going to support the claim of features because you could say, you know, best night of sleep you'll ever get. Whoa, that's a pretty bold, you know, that's definitely benefit. That's very, very bold and kind of hard to believe. Then you have to back it up. Okay, Then you have to explain why. So you hit them and this is actually goes if you haven't watched. There's a Ted talk by Simon Sinek called the exact title, actually, but it's like the reason why or you could look up Simon Sinek. Why Ted Talk and you'll find it. I may include all into this as well, very powerful. He talks about this, that biologically when we make decisions, decision making, and we basically look at a brain and we look at like what parts of the brain light up during decision making. Okay. And what we found is that the limbic system lights up before the neocortex. The limbic system or the area of your brain that is associated with emotion, emotional decision or like emotionally just emotions in general, Right is activated first before the neocortex. The neocortex is associated with motor functions and logical and rational thought and thinking. OK, so lots of people say you should buy a product is better because it does this and it does that. And it's made of this and it's red and it's, you know, nobody cares. You have to hit them emotionally first, and then and then you have to justify it rationally for them to buy. So think about it. We literally look at euros. We look at biology, human biology and using that. That's how we create our bullet points. How powerful is that? And it's true. It sounds kind of silly. It sounds kind of crazy, but it's absolutely true, and we can see this with their everyday life. So we started the benefit support claims of the future. And then finally, when I like to do, although you could, you could for your five bullet points for your fifth bullet point. What you could do is just repeat and have a benefit. Number five and support it with features. What I like to do is always remind people of Amazon's return policy. So if used Amazon prime, uh, you know, you can, you know, if it because for ask for a refund within 30 days, you know they'll get that refund, I believe. I think there's certain products that may not apply for you can opt out or something like that. But you definitely want to. You know, if a customer as a problem, you definite want to be able to refund them and not have them, just come on. All right. Negative reviews, anyway, Right? So So you want to do that anyway, But just remind them, you know, risk when I like to have a risk free guarantee. You know, if you don't love your product for any reason, we will refund your amount within 30 days with no questions asked. You know, something like that, which is there, which again I found is very, very powerful. Okay, so So yeah. So this is the overall formula. This is the reason why Now let me give you an actual example. So this is just an example. Don't critique my copy writing skills I'm not a copywriter, but I still think this is pretty good. So let's just kind of take a look through it. And again, the These are bullet points for our hypothetical detox. Foot back, foot pad brand Wake up Feeling refreshed. Our footpads are specifically designed to pro deeper and healthier sleep so you can wake up feeling fully rested and refreshed and maybe fully rested and refreshed every morning. Something like that Designed for comfort are pads are designed to stay on your feet during sleep, with minimal sticky residue left over for extra support. We also recommend wearing socks, and I'll explain why I said this in a second. But you see what I did here with the beginning? Wake up feeling refreshed, designed for comfort, of comfort, refreshed, relaxing lavender scent. Right relaxing. Feel the results. You see how these are all emotion based. These are all benefits, right? Get someone really emotionally tied or excited about the product, and then I back it up like, for example, relaxing lavender, Lavender said. Maybe I read through all the negative reviews, and I found that unlike other footpads, Rob Relief is infused with the natural scent of lavender, which promotes better sleeping natural relief. So let's say I was reading through the negative reviews and time and time again, I'm customers saying, I hate the smell. I hate the smell I hate the smell Smells terrible. Well, what we did with our product one of the ways we differentiate it is we created this relaxing lavender scent. We knew that people were using our foot pads for sleep, and we knew. And we know that lavender is is a great smell, and it helps people with sleep. So we infuse the natural scent of lavender inter footpads that helps promote sleep, and it smells better. So right, so that's that's how you basically look through your again. If I've automated that you on this and you haven't, you know, if you don't remember or you haven't watched it, be sure to go back and actually watch that now. But just to kind of summarize, you'll go through your competitors top positive and negative reviews. Look at where the top by positive things people are saying about the product, you know, with actual data like you know, for example, wake up feeling refreshed. How many PTO did people care more about waking up, feeling refreshed or about your something else, right? You have any kind of tally up? You know, whichever benefit is said the most number of times and then also look at the negatives. What are people saying that are negative? Right? You can use that to create your product. Now that you've created the superior product, you need to let people know and show them its superior. So that's how you're gonna do it is with the part is with these bullet points as well as your images and other things as well. So So yeah, so benefit. You know, um, supported by future. Over here, you can kind of read through it as well. And finally, we have a risk free guarantee. If you aren't fully satisfied with your rob early footpads, we may be for any reason we will offer a full 30 day money back guarantee with no questions asked. Right? Really straightforward, really impactful, right? We're, like, so confident in the product. If you don't absolutely love it, get your money back. So again, that's a benefit, right? Risk free guarantee, right? There's no risk. You know I have the freedom to choose, So yeah, hopefully this is helpful again. What you would do, create your bullet points first again, make sure that they're based on actual data that's going to set him so much apart and really help you. It actually makes things easier when you go through the reviews of your competitors. And you see, this is why people are buying and why they're not. You know exactly what to write down. Otherwise you're kind of like I don't know what to right right to it. So it actually saves you time and actually gives you more confidence. So do that right? Your bullet points out. Make them sound, Aziz. Great as possible. And by the way, if you have trouble with copyrighting, if you don't feel like you're really skilled in that you can always outsource it. There is a company called ad zombies and also, uh, provide a link to this as well. Or you can look them up as well. But I'll try include a link and try to get some kind of discount with them. So working on that. But they I've hired them before, and they've actually done a really great job with one of my listings. They write the bullet point of your product, the bullpens of your product, for a pretty reasonable price. So I include a link to them as well. That's just one example. There are other options out there as well. But just in case you don't feel like you're skilled enough again first I always recommend do it first and then outsource. Don't outsource first because you may think you're not good at it. Then we start getting into it. Oh, that's actually sounds pretty good. Make sure you are. You're checking for grammar. Make sure that you have other maybe family and friends. Read it over to make sure it sounds good. Their input of how to make it sound better on then, if you it's really not working out for you. What you could do is kind of outsource it inexpensively to a pro. Okay, so that's why I recommend doing and once you get it sounding perfect, sounding great, right? In my opinion, this is an example of something that would sound pretty good, right? This example here. Then go back to your keyword list. Take your top search relevant keywords that you haven't already used in your title or you're back in keywords and then kind of see if you can weave them out, see if there's there's places that makes sense, toe. Add them into your bullet points. Then once you do that, you're done and we're ready to move on to the next section, so let's go ahead and do that now. 9. Have AI Analyze Reviews & Write Bullet Points for You!: Okay, This is crazy. In this video, you are going to learn how to get a literal robot to analyze Amazon product reviews and write your bullet points for you. And right now, this can all be done for free. So without further ado, let's go on and get to this. Okay, so let's say that we want to enter the lion's mane supplement Category. So what we're gonna do is analyze our competitor reviews in order to kinda know how we should position ourselves in this market to ultimately capture as much market share as possible. So what we do as usual is head up here to the top right, click on the helium ten Chrome extension, which again is free. Click on the review Insights tool, which is included in your free trial. Then click on all reviews, which is by default. Next, what we want to make sure is we select the most recent reviews just to make sure it's kinda the most accurate hit Apply. Then what we're gonna do is go ahead and download as a CSV file. So you can see it's all downloaded here we have the day, the author, etc. What we want is the body of the email or sorry, of the review. And what we're gonna do is go to about row 50, more or less. Scroll all the way up and then copy all this data here. Okay, so we're gonna go ahead and copy that. Next we're gonna do is good with tool called chat GPT. This is a free tool of a link in the resources section, I can go ahead and search for chat GPT. But if you can't find it, like I said, I'll link it below. And right now this is 100% free. I do believe in the near future they may start charging. That's just kinda my theory. Just because they're trying to get a lot of people addicted to using this. So kinda keep that in mind right now for free, it's 100% worth using, of course. But even if it becomes paid, you have to determine whether it's worth it or not. I have no idea how much they end up charging, but right now it's 100% free, so hopefully it stays that way. So sign up for a free chat GPT account and give your email and name and they send you a confirmation and all of that really quick to get set up. And then once you're here, basically which had GPT is, is an artificial intelligence system where specifically what this tool does, because there's many different kinds of artificial intelligence systems that do different things. Right here. This helps us write stuff. It can be write bullet points, write emails, write job descriptions, come up with a brand name or tagline, things like that. Virtually anything that deals with written media, chat GBT is going to help us do, and I'll show you how it works. It's very similar, almost a kind of like using Google, but then Google response back to you with a message. Let's go and get to it. So first of all, we're gonna do here is scroll down here to the bottom. Let me move myself out of the way. So you kinda see the chat. What we're going to do is tell JMP, please analyze the following product reviews and write five. But no, sorry, let's do that second. Please analyze the following product reviews and list the top five benefits consumers get when using this product. As well as the top five pain points consumers have when using this product, right? Just like I was talking to a human, right? Like a, like a virtual assistant. This is exactly the type of way that you want to portray. Then we're going to give a couple of spaces. Again. I've already copied all of the reviews, remember from the row up. So go ahead and do that now if you haven't already, I copied and just Command V to paste here, you can see all of these top reviews right here. Now, why didn't I copy and paste all of the reviews from that spreadsheet that we downloaded here into chat GBT. That's because there's a certain limit of information. That's the only big downside of chat GBT. If I can take all Amazon reviews and import into chat GBT, that'd be amazing. But anyway, still using the top 50 most recent reviews is still helpful. I wish it was 100, that'd be awesome. But anyway, let's go ahead and hit Send here. And here we go. On its own. The ai is now analyzing those reviews and they're giving us the top five benefits numbered in order when not in order but just numbered and a top five pinpoints. And I'm doing literally nothing right now. It's all on its own. How cool is that? It's freaking awesome. So top five benefits. Improve focus and cognitive function in increased blood flow, improved memory, improved mood, improved cognitive skills. Pretty good. Top five pinpoint. It takes a few weeks to start working. Our users experience anxiety or allergies. Some users and feel anything contains rice flour, which some people aren't happy with. The recall. Some users weren't sure if the product was working for them or not. Okay. So I think that's similar actually to this one. Maybe they didn't feel anything versus they didn't know if they felt anything either way. Still really valuable. How cool is that? So with this, right, if I was the brand as a little side note of how you can use this. So let's go back to the listing, right, et cetera, the reviews. What do you notice here on the packaging? We have lion's mane mushroom supports nerve growth factor, levels, supports cognitive health, and supports immune system health. These are the top three benefits they have, are top three features and benefits they have on their packaging. But what they should be doing is making sure that it's the top three from here. So what I could do is like, okay, Thanks. Please tell me the top three benefits consumers, consumers receive when using this product. Of course, my many typos. There we go, Hit Enter. So top three benefits. Improve focus, improved memory, improved mood. Boom. So what I would do is this brand using my own review data. This is key. You don't just do this when you're developing a new product. You can do this with your existing product is here. I would have better memory. Or was it oh yeah. Better focus, better memory, better mood. Boom, boom, boom. That's the three that I would have right on the front, like in more bold, instead of supports nerve growth, supports cognitive health, supports immune system. Like people didn't even mention their immune system and the reviews. So why do we mention it here? Even though it might help for me as someone who takes mushrooms, I would take ratio mushrooms or other mushroom extracts for immunity. I'm not taking for lines, main lines mean is for my cognitive. So I can become superhuman with my mind, right? That's kinda the point. So that's just kind of a side note that I wanted to give. You can use this to improve upon your existing listing. Really cool, or you can use it to exploit your competitors and create a better product. So anyway, that's how you can use chat GBT to Analyze reviews. Now, let's have it right, or bullet points. So base. Based on the top five benefits you gave me, please, right? Five bullet points. High lighting, highlighting these benefits using the following template. So we'll say benefit, benefit in all caps, dash, and then features to support. I'll say one to two sentences. Actually, I'll write it out one to two sentences supporting the benefit. And I'm going to change this around a little bit to make this as specific as possible. Because with this tool, the key here is not just to be vague and kinda tell them, right, five bullet points. It's like right, five bullet points and be very specific about it. So based on the five benefits gave right, five bullet points, highlighting, template, make sure all bullet points are less than 200 characters in length. Make the bullet points sound like they're selling. I'm trying to think of how I would write this sound. Are trying to sell the product now, they always leave it as is, and you can always manipulate later on I'll show you. So based on the five benefits, remember that they gave. Please write five bullet points highlighting these benefits using the following format. Benefits in all caps than one or two sentences. I'll say also. Just sort of like I'm typing, like I would talk to a human. So let's go see what comes up with on its own. Improve focus in cognitive function. Boom, improved memory, boom, increase. And by the way, each of these bullet points is less than 200 characters on its own. I'm not doing anything right now. This is all hands-free. Prove mood, increased cognitive skills. Right? So obviously, I don't really like the way this is worded. It's not going to do everything, everything for you necessarily, but improve focus and cognitive function like e.g. some users reported improvement. You want to say, improve your ability to focus and perform tasks. Improves your memory, both short and long-term memory. Increased blood flow, which improves your well-being, et cetera. I would, I would adapt some of these later texts. But overall, you kind of read through these. Very well done. These are actually better than a lot of bullet points I see on Amazon and it was for free that this was written. I didn't have to pay someone 100 bucks, 200 bucks to write these. It's free. Really crazy. So usually how I like using the tool is not like doing all the work for me, but it's doing like 80% of the work for me. So using that mindset, I think gets the best value out of this tool, but I hope this is valuable. And what's great about this tool as well, is that it can actually remember what you've already told it. So it already remembers all this conversation. So I can say like, Great, Thank you for these. Keep each bullet point. As is. The only difference is make it sound. More sales, salesy. It's not even right, where are real-world a, real word? Sales, e. But I think they'll understand it, which is really cool sales, salesy. Anyway. Basically, make each bullet points out it's trying to product on Amazon. We'll see what happens, not the best wording, but let's see what happens, right, because they already know. So we're gonna see if it improves. Oh, say goodbye to forgetfulness and hello Jim. Oh, okay, I'm actually really impressed by this. The benefits of increased blood flow during everyday cognitive skills. Okay. Again, it's kind of playing around with this tool. I've used this multiple times now and I don't know why. I think just by using it more, I've kind of how great is this? Okay, So look at our bullet points before. Here's our five, here's our new five, right there. Beginnings are all great, or I can change it. I might just use an ampersand instead of the end, but improve focus and cognitive function experienced the benefits of enhanced focus and cognitive function. This powerful supplement improved memory. Say goodbye to forgetfulness and hello to improve memory with his top rated settlement, increase bloodflow, enjoy the benefits of increased blood flow and proved overall health with this essential supplement. Improved mood, feel your best every day with his mood boosting supplement increased cognitive skills, enhance your cognitive skills and excel in all areas with this highly effective supplement. Those are not bad at all, okay? I could actually use those immediately when creating. So you can hire someone to write your bullet points. You could hire this tool, which is currently free to write your bullet points. And that's actually really powerful. These are actually really good. But again, it really depends. Just think about it like you're talking to a virtual assistant. You're talking to maybe like a college student. So someone who doesn't fully understand, like you're kinda teach them about your business. You're kinda trying to teach them. How did you something. But basically that's how it works. It's like it's in phases. So write the five benefits, okay, here's the five benefits, okay, make bullet points out of them. You know, some users reported improvements, several users noted it's almost like you're, you're writing it for a medical journals. I want to sell a product, so make it more salesy. Boom. And then they did. That's really fricking, powerful. So hope you see the power of this tool. There's way more that you can do. You can also do things like like this. It's like we have a brand in the gardening niche. Our brand seeks to help people grow essential herbs and vegetables in urban environments. Please. Please come up with ten different brand names, brand name ideas. Let's see what it comes up with. Just as another really cool thing that I like is a little add-on for you. I hope you found this valuable, but you're trying to come up with a name for your Amazon brand. Do you go urban grow green thumb solutions, City Harvest, urban farming company. Okay, Great. Are the domains ending with dot-com available for any of these names? Just want to make sure we can get the domain. So you can't search. You'd have to do that manually, but I'm pretty great and that might improve in the future. But you see how endless this tool can go. It can analyze texts. You can take existing text and improve that text. It can help you with emails, with your brand name, all of these kind of things. So hope you found how valuable this is. And if you come up with any creative ways shared with the community in our Facebook group, send us a message. Everyone would love to kind of benefit and learn from this. But as you see, it's probably one of the chores I'm more excited for. I hope you can kind of see why, but yeah, pretty powerful. So hope you found this valuable. If you have questions about this or any input, please let me know in the Q&A section. With that being said, let's go ahead and get to the next video. 10. 4 Steps to Craft a Compelling Amazon Product Description: All right, I hope you're excited because in today's video, we're going to be covering amazon product descriptions. And I'm actually going to be giving you a specific simple step-by-step template to crafting high converting Amazon product descriptions that also helped with rank. And I'll also be giving you an example. First before we get into this, just to quickly recap, your Amazon product description is located on your Amazon product detail page. On desktop is toward the end. So if we scroll up here, we see the images here. We see the bullet points in the title all over here. Bullet points right there. And we scroll all the way down past everything else, we get to the product description. You may think that because you go on your laptop and you see the product description all the way down here. It's not very important. Now I will say your bullet points, your title, your backend, your images. They are definitely more important in a variety of factors, both for converting customers are converting shoppers and customers, as well as visibility. But it's still very important, especially because your product description can possibly also show above bullet points on mobile. So keep that in mind as well. So definitely don't just kind of skip over gloss over this section. Like I said, here is an example right here. Also another quick point about product descriptions. In 2021, Amazon actually removed the allowance of HTML. Html is basically basic code that makes words bold or italics or whatever. You see here we have this text. They come complete with luxury gift box, blah, blah, blah, blah, blah, and write it underneath, we have this text that's in bold. So this is showing me on the backend that you're using HTML code. As of now, since 2021, it is no longer allowed. Some people still teach you this. Some people still do this and get away with it. The worst thing that can happen to you is your product description will get suppressed, meaning it'll just be basically invisible. It's better to not listen to conflicting information anywhere else, which I hope you haven't. Do not use HTML, okay, So that means do not use emojis as you see here, and do not use HTML. It used to work. I used to teach it. Don't do that anymore. So pretty clear on that. Now let's talk about what you can and should do. Alright, so here we have a very, very simple Amazon product description template. I used to have 11 or 12 template. Now it's four points, really simple. Here's that follows. Number one, we have our headline. So our headline is the most important part of her description. It's what it's going to catch and draw the reader in to actually read our description. So it needs to stand out, it needs to be powerful and have an emotional connection. And to help with this, really simply think about incorporating either a question or a number in your headline to help get visibility. When you ask a question, like if I begin a headline set of saying, get the best deal, if I said, Do you want the best deal? If I position it like that and just taking a statement and turning it into a question. When I do that, it actually increases across the board for every industry including Amazon and everywhere else to actually increase readership. Number two is when you include a number, you could do both one or the other in your headline. It also increases people actually stopping. Most people don't have any numbers. So when you see a number with text, something in that just kind of grabs your attention, you want to read a little bit more. So both of those are just a little hack with your headline, which is the first line of text of your product description to grab attention, it's the most important because if no one looks at your headline, they probably won't scroll anywhere else. Next we have the introducing your products as a solution. So this is the next line of text. There's different ways of doing this, but basically I'll show you an example. But we're gonna say, hey, you want a better deal on this. You want tires that don't deflate within just a few months of using them or stay round in the winter or whatever your product is. Well, our tires are here to help you do that. Here's how it's just the in-between of your headline, that question or that statement with the rest of your description. Number three, we're actually going to repeat our bullet points, which makes things easy. And there are a couple of things here that I want to clarify. You've already written your bullet points. What are your bullet points? To summarize, your bullet points are your key product features are the five most important aspects of your product. There are the five most convincing factors that you've done based on research that you know about your audience. And these are the most important things to them when it comes to purchasing. So if those are the five most important things, what are more important than the most important? It's a trick question. There's nothing. Those are your five most important. You want to make sure there's five most important things are in your description as well, because your description can show above bullet points. And number two, if you've ever heard preaching to the choir, there's really great quote that someone said that is, sometimes you needed to preach to the choir because they forgot the melody. Just because it's same thing with retargeting ads. If you run Facebook ads and you retarget, you need to retarget more than once. Just showing someone and add once doesn't mean though by usually have to show them 57 or even more times. So number one, your bowl punch are the most important. So you wanna make sure that in your description number two, It's okay if they're repeated, information needs to be repeated, especially when most important information. And then number three, what you're gonna do differently. Is when you repeat your five bullet points in your description, you're going to change it up a little bit, change up the wording, maybe come at a different angle, just be creative. Or maybe you have five bullet points are the same and one of the four bullet points that are the same, and one of them is switched out for something else. She's kind of switch it up. So it's gonna be not the exact same, it'll be a little bit different in terms of the wording. For example, if you had something which we'll see below, if it was like gift ready packaging, you could have makes the perfect gift or ideal gift for blank, right? So it still has to do with gift in the beginning, but you're changing the wording just a little bit, especially with those all caps kind of at the beginning. Repeating the bullets makes things pretty straightforward. Maximum of 200 characters per bullet is what I recommend. And then lastly, you have your call to action, which is basically, hey, limited supply Add to Cart. Now that's basically it. And by the way, using the word Add to Cart in all caps, just like it is here, is actually shown to increase purchases. Because what people will use Amazon, people usually get all of their shopping done, quote unquote on Amazon, just like you go into I don't know where you go. Tj Maxx, Walmart, Target. I don't know where people shop. I'm a digital nomad. I get everything online. So you go into a store and you get all your shopping done at once. The same thing with Amazon. They buy a bunch of I might buy a microphone, I might buy some pillows, a water bottle. I might get some wine while I'm out there and get everything done at once. When you tell people to add to cart, you're not telling them to buy because they're not ready to buy. They're adding your product to the cart. They're adding someone else's product to the cart. So just like in your bullet points, the last year, fifth bullet point, the last word should be added to cart. Same thing with your description. The last word should be added to cart in all caps and I'll show you an example. And that's the reason it's been shown to actually increase purchases. Don't say buy now, added current actually makes more purchases than purchase now. And either one you're just having a call to action increases people actually purchasing versus not having anything at all. So that's it. Headline that grabs attention introducing our product as the solution to their problem. Restating the five most important aspects of our products and telling them if you want this, if you want the solution to your problem and then change your life, Add to Cart. Now, boom, pretty powerful and pretty simple. That's the overview. And let's go ahead and get to it. So here's the example that I writ. By the way, this is not perfect. This likely also spelling errors here. This is purely as an example of using the template. And I'd knock this out within a few minutes, 15 minutes, really. Here we go. This is for the crystal wine stopper. The headline is 100. Wow, you're whining friends. Because what do I know? Why are people buying wine stoppers at least why am I assuming? Well, they're either buying for themselves to use. They want some beautiful it to go with their aesthetic, their beau **, or they're beautiful apartment. And they want to, something beautiful. That's a little bit different. They want to use this as an extension of yourself. I mean, if you allow me a unique person, I feel I'm a creative person and this is an extension of my creativity are my unique being. If you think that's too deep. We're all emotional creatures, that's why we buy, but some of us don't admit it. You want to make an emotional tie, so you want to know why are people buying? What's the main reason which you should have already done? In this case, they're either buying for themselves or they want to allow their friends. They know a friend who drinks wine, maybe for a birthday or someone they don't know super well, they want to add to the gift or make a gift basket. So it's a gift for somebody else or for themselves. That's at least my analysis. That's what, that's why I know that want to wow, you're wanting friends. You see how I used a question there? Then windy friends or it has to do with wine. So kind of grabbed section and I all caps, wow, even though it is not proper spelling, I don't really care. I've actually found with my own listings by AB testing that sometimes when having texts that really stands out even though it's not technically correct, actually increases conversions because really a lot of people don't care. Some people definitely do. Especially if you're selling products that are for writers. Then definitely take if you're selling like a journal for writers or some kind of writing book or pencils or something like that or like a quill pen. Yeah, you definitely wanna make sure there'd be a different strategy, but in general, people don't care. Anyway, this crystal lines offers guaranteed to make jaws dropped and preserve your beautiful beverage longer than any other wine topper. How? Question mark, exclamation point. Perfect fit. Unlike other wines stoppers that claim to fit your favorite wine bottles, R1 stoppers have been tested on over 500 different bottle styles to ensure it's the perfect fit every single time works just as well in the fridge or on the shelf. I totally made this up. I have no idea. Gift ready while otherwise suffers from carelessly toss inside of a cheap plastic bag, each of our crystal wine toppers are carefully packaged inside of a beautiful gift ready box, ready to spoil your friends or yourself? Super cute. Did you know that 87% of wine drinkers prefer our design over the leading competitor. Look at our images to see why I actually want to call this out. This is a little random hack that I just want to throw in here. Something that you can do if we haven't covered at all yet in the course, you will soon learn about it. You can use a tool like pick foo.com, which is like an AB testing or a survey distribution platform. And you can put an image of your top competitor and in your product on PICU, send it to a 100 people that are, that are wine drinkers in this case. And then have them vote on which design they like best. And guess what? If you'll see if 80% of people like your design better than make a bullet point. And then also in your descriptions say, Hey, did you know that 80% prefer ours. And then you can make an image to take it a step further, one of your images, and your image says, 80% preferred in this poll. And you can cite the poll or you can have a little bit more data on the date taken of a 100 wine drinkers, whatever, have a little bit of texts there that gives the bottom in really small texts. Really creative. How many Amazon sellers are doing that? 0.01%, very small percentage and they're killing it. So just a tip, you don't have to do that. Just a little hack that you can do if you get good results back, but you'd have to pay for those results of course. And they need to be good in order for you to use them. But it's a nice little hack. When he tell people that look at your images, that increases the number of people who actually go through and click on each image. And the more times people look at your product, look at your images, they're more likely to buy a lot of psychology here that I won't go into, but little hack, so super cute, but I feel like a queen. We did our research. We know that the vast majority, like 95% are female, so we're gonna address the females because that's the majority of our audience. Feel like a queen, one-stop or is only for wine, soccer is only for preserving your favorite beverage. We think not. These wines stoppers will make you look and feel like a queen. You are with every sip. Satisfaction guaranteed if you don't absolutely love your Sumner brand crystalline stoppers, we will refund your entire purchase within 30 days. No questions asked. Get yours now before they're gone, Add to cart or I could actually, you know what I would just do, I do this, Add to Cart, I just have that word right there. That's the last text you want boom at a cart. As you can see, what do we have here? Do you remember headline introducing the products as a solution repeater bullet points and call to action. What do we have here? Headline, want to wow your whining friends? What's this? Introducing our products as a solution, this crystal line stoppers guaranteed to make jaws drop and preserve your beautiful beverage. Cvs. All of these, what are these? All of them, these are a bullet points. And lastly, scarcity. So get yours now before they're gone, Add to Cart, This is our call to action right here. Get yours now before they're gone at a card, It's all part of the call to action. It's pretty simple. Now, with your product description that you have a character limit of 2 thousand. So I'm gonna copy this just like before copy, we're gonna go to letter count.com. We're gonna paste and count. And we have, in this case about 1200 characters. So we still have 800 characters that we can use. And I would definitely recommend, like I said, what are you used to teach? We use HTML and HTML actually encountered for characters, so that's why we had to keep it shorter. Now moving forward again, I just whip this up really quick. You'll likely have more detail, but try to get closer to that 2 thousand character limit. The more texts that you have, the better as long as it's done decently well here. To increase the, if I went and I saw I use 1200 out of 2 thousand characters, then what I want to do, and I'm just going to show this right here. 2 thousand for the characters. What I would do is in one of these bullet points, I would maybe add another one that would say something about maybe the quality. So I would have something like superior quality again, and as you see, superior quality, not premium quality. We want, people aren't Amazon and they're choosing between two options. They already, when someone's on Amazon, they know what they want to buy. They don't know which one to buy. So you're just convincing them not to buy this type of product. It is to buy your product over your competitor. You want to say that people prefer yours over there's other wine stoppers do this. Unlike other wines stoppers that do this, here's what we do. Superior quality or quality is better than others. You want to really demonstrate how you are better than every other option on Amazon. And then people, as long as you can back it up, as long as it's true, a huge percentage are gonna choose you over the competitor. But of course you have to execute on images, your product quality, packaging, all of that of course as well. Superior quality. And I'd start talking about how our rubber, whatever are actually adjustable so it can get super tight or a little bit looser depending on the bottle that it's made of, a better quality type of Robert than everybody else. Whatever. I'd add a little bit more here. And that would get my character limit up and increase the likelihood that I'm going to convince someone to purchase. The good news is you've done a lot of the work already. It's not really too much harder after you've done your bullet points to write your description, you now have a template and an example here that you can use and fuel free. And the last thing that I would do after I have written out my description based on the template I've provided, make sure it sounds good, make sure it sounds emotional that it gets you excited. Think about how many times you've read something you write, this is the most boring thing ever. I get. The company is excited. I'm not excited, right? Something that gets people excited, like beat, sound like a human being. I want to sound like me when I'm saying this field, like the queen that you are or whatever, I'm confident and bold on funny on whatever make people laugh. He didn't write a joke. Like seriously be creative. It can be really fun. And when you're more creative and when you're more human and you make an emotional response, you will crush everybody else. Everybody does the safe route, which is so unsafe and they sound corporate. They sound like a business, like our product is made up of superior quality. And that's it. It's fits really well and it's a great gift for your friends. And it makes, it looks really cool. It's just like, okay, but the way that you write it, it's not, it's not about the content, it's about the way that you present the content. And the last thing that I would do here, after I've written a decent character limit, getting close to 2 thousand characters total. And it sounds pretty good. Then I'm gonna go ahead and copy all of this all the way down here. What I'm going to do is go to grammarly.com, super, super important. So it's grammarly.com. This is a free site that checks your grammar. It's better than Google Docs or Microsoft Word. It catches a lot more things. Like I said, it's like the free version is very good. If the free version wasn't very good, I wouldn't recommend it, but the free version is all that I use and it's all that you need. And just good to have a couple of other sets of eyes. You want to make sure that your title, your bullet points, your description, anything that's going as part of your Amazon listing or your website or anywhere else. All gets spellcheck to always, always, always use something else, but I always use Grammarly just to catch anything. And you'd be surprised by how many things are caught. Used to create a free grammarly account. You go to the website and then you, all you do is you just type in, I paste it in my document here, my description. And then on the right-hand side, grammarly will just give you some suggestions. Sometimes it's more than other times and just kind of pay attention and see if they're right and if you want to make those changes and then once you have that, boom, you're good to go. And now you have your title, your backend keywords, your bullet points, and your description that you can now take. And I'll show you in another video, we would actually go and put those into your Amazon listening to where they actually show up on Amazon. So hope you found this valuable. If you have any questions, let me know in the Q&A section and let's go ahead and get to the next video. 11. Be 100% CERTAIN You're Listing Is "Showing Up" For Important Keywords: after you've done all this work creating and optimizing your Amazon listing, you want to make sure that you're getting indexed for at least your top search keywords. So there are certain tools, like healing tendon seller tools that will tell you out of your entire keyword list will keep track of key words that you are index for. And if anything happens to where you don't get indexed, okay, which is really, really powerful. That's why I have a monthly subscription. However, I want to show you a freeway to check if you are your A scent or your product is being indexed for a specific keyword. Okay, so keeping on with the detox foot pads example, I went ahead and just took. Let's just say this is my ace in here, Okay? So take your ace in, put it into the Amazon search bar space than the plus sign space, and then whatever keyword you want to know if you're in next four. Okay, so in this case, we want to know if we're indexed for the term detox. OK, because we're detox foot pads. We want to make sure that that for the word detox were able to show up for that keyword that were even indexed. So we go ahead and hit, enter and what this is going to do. If we're index, it's gonna show our product listing is one of the results. Okay, is actually, it's actually should technically be the only result. But as we see here, right, this is our listing. Here s Oh, yes, we are indexed. You see, there's all these other listings. These air just sponsored product ads. Okay? So just ignore these are all sponsored. They don't matter. These are all ads. Um, as long as your listing shows up, that's a good sign. Now let's do something else, right? Let's Let's think of something that we would that we shouldn't be indexing for eso. Let's put in dog, right? We should not be indexing for the word dog. So go ahead, enter that end and there we go. So if you see this message, right, let's say you enter in your ace and plus, and then the key word and you see no results for, you know, uh, this text here. Okay, that means that you are not your product is not index for that keyword. You need to go and revisit and think. OK, why am I not Index? For example? Let's say like lets you detox. Let's do let's do organic detox foot pads. Let's see for lets you were index for organic detox to detox foot pads. Yes, we are. So So we're also index for the term organdy tux with bad. I just want to kind of give an example to see if we could, um, trip him up. But there, there obviously index. So So, yeah, this is just an example. So for certain keywords and especially like your top 10 keywords, you want to make sure that you are index for all of those. So I would highly recommend right now, going through get it? Get your a sense to go to your product page, scroll down to product details and you'll find your ace in there. It's also in the euro usually starts with B like be zero and then alphanumeric code after that, so find it put in the Amazon search bar plus and then the keywords, so it could be a specific word or phrase that you want to see if you're if you're being indexed for make sure you check, check in on it. If there's anything you're not being in next four, especially for your top keywords that you want to make sure you go back in your listing and maybe, you know, play around a little bit. Put it, you know, take a cure to make sure you put it in. It could be the title bullet point descriptions. It needs to be somewhere somewhere on your listing, that specific phrase or that specific keyword. Wait 15 minutes and then retry and rinse and repeat until you get everything where you want it to be. So again, there are tools that help you out with this, like seller tools and healing 10 which I have, um, affiliate links for. Then I'll give you. But again, this is a great way to kind manually check on its again, obviously free. So if you have any questions about this, let me know. But hopefully this helps and let's go ahead and get into the next video 12. STUNNING Amazon Product Photos WITHOUT Breaking The Bank: All right, so if you're watching this, you likely already know how important your Amazon product images are. But just to really briefly reiterate, you've already heard me say this before. Your customers cannot taste, smell, touch, or here your product, therefore, visual stimuli in this case, when selling anything online, is the most important, especially when it comes to your Amazon product images. If you have poor images, you will not sell products. And by the way, if you currently have poor images on your listing and maybe you're looking, you kinda know that you want to improve those. That's great news because that's a huge room for improvement. This is one of the most underutilized sections of your Amazon listing that I see kinda the most underdeveloped and the most opportunity for most Amazon sellers by far. So this is definitely to help you. I just want to reiterate the importance. And then just a couple of kind of nuts and bolts. So for Amazon product images, you can upload seven to nine images, okay, I really ultimately you can upload nine. However, when you go to Amazon and you just click on any listing including your own, you will see that in the left-hand side, at least on desktop, seven images are visible. Um, if you have nine images, then a potential customer or visitor can click to see the additional two images. So you want at the bare minimum seven images and as maximum of nine images for your Amazon product listing. Also another side note, as you can see here from this example of bows, that the very last kinda image, there's actually a video. So if you upload a video to your Amazon listing, which you can do and you can now do actually for a lot of non-brain registered sellers as well. I have a separate video about that in a post about that actually in our amazing escape plan Facebook group. But basically if you upload a video, that video will replace that last kinda seventh image. Okay? So if you are going to use the video, then you can potentially have, you know, six images. I would still recommend having seven regardless. And then if you happen to have a video that you upload to replace that seventh is totally fine. Okay, so shoot for seven. Pretty straightforward. And in terms of your dimensions and file type, what we recommend and what we have found works best. Images that are 2000 by 2000 pixels in length and height. And then in terms of the file type, you want to save and an upload a JPEG. So basically, look at your Amazon product images. They should end with dot JPEG. That's what we recommend. Better than PNG load a little bit faster, a little bit better for Amazon. Okay? So with that out of the way, let's actually talk about what Amazon product images we need. So at the end of this, and ultimately what I'd recommend for your listing is to have one main image, two to three product images, 2 to 3 lifestyle images, and in two to three infographics, ultimately coming to a total of between seven to nine images. We're gonna go through what each of these images are, how you can get these images as analogous at highest quality and inexpensively as possible and share some other tips that are really helped you just kind of provide some clarity about Amazon product photography and give you a step-by-step blueprint for it. So first we're going to cover your Amazon product main image, which is the number one by far, most important image for your Amazon listing. And I'm gonna explain why. So here's some examples of some different Amazon product main images, which as you can see here in all cases, are a nice, crisp, clean image of the product, maybe with a little kind of extra like you see, the cup here is not just the cup, the cup also being used, which can be okay with Amazon's unto us, which we'll cover in a second. But the product, Chrisman, clean, white background. That's pretty much what the standard is for your main image. And why this is so important is because when someone goes to search for your product or if you run any kind of Amazon PPC advertising campaigns, what people will see is pretty much your reviews, price point title, and then main image. And you know, out of all of those things where the most eye-catching, write your main image, okay, eyes are actually drawn first, the main image in general before the reviews and the price point. And while obviously there's only so much you can do about the reviews, there's only so much you can do about the price point. And obviously you have control over the title as well. But when you have the most control over and was the most powerful, that can improve your Amazon selling performance click-through rate and ultimately conversion rate is your main image. Okay? So what do I mean by this? Specifically, if your main image is smaller, if it doesn't stand out as much, It's a little bit more bland. Or if it's maybe a little bit more grainy and less professional than your competitors, then who do you think your audience and your customers are going to click on and ultimately buy from, okay, it doesn't matter if you have amazing bullet points, a plus content. Your other product images are amazing. If your main image sucks, you can kiss all your sales goodbye is one of the biggest improvements for most Amazon sellers. And I'll say this to scare you. Actually, it's fairly easy and we'll show you how to get really high-quality, inexpensive main images for your Amazon product listing by just wanted to stress how important this is and the reason you seek that all of these images seem to all have a white background. They take up most of the space and the image that are nice, crisp, clean. The reason for this isn't by accident, It's actually what Amazon requires. So make sure that you're following Amazon's requirements. Now these requirements here on the screen and go ahead and pause. Therefore, your main image specifically not for your other images. Okay, so just, there's a lot here, but a few main points that we already covered. These have a white background, needs to be crisp and clean and the product itself needs to fill at least 85 percent or more of the image frame. Okay? And that's not just for Amazon, just making up these random rules. Amazon has done a lot of analysis and they've tried to figure out, okay, what can we tell sellers or make sure that sellers do? Because ultimately if sellers are increasing conversion rate. Increasing sales and profit for themselves, then ultimately Amazon, through their referral fees and the storage fees and everything else, ultimately increase revenue and profit themselves. So it's kind of like we're in this together in a way. At least in this regard with Amazon, that this isn't just made up and it's just what Amazon requires, because what Amazon requires me to do it. But also this is going to help you overall by kinda following this format if you can try to break it and even get away with it, there's a good chance that people will actually still not click on you and you're listening because it kinda goes outside of this. Because sellers are a lot more likely to click on images with a white background on this frame, at least for the Amazon platform. Okay? So you look at that for reference before you take your main images. And then there are two ways of getting your main images. You can either take photos yourself or you can hire someone to do so. Now you may be wondering, well Sumner, how do we get images of my product when like I need to get images before my product goes live, right? Yes, this is true. So what you're gonna do is you're gonna take the final sample from your supplier. Take the sample, and you're either going to take that and use it yourself to get images or you're going to send that off to your photography agency. And they're going to use that sample to get images that you'll use. So you can get images before all of your inventory comes into Amazon and you go live. Okay, So that's kind of how that works because they've received questions about that. And option number one, do it yourself. Find a friend or a family member who has a really high-quality camera. If you have a really, you know, more up-to-date smartphone with a really, really high-quality camera on it. You can even get away with using that and actually get some really great high-quality photos with that actually. So just find a really good quality camera. That's step 1. Step number 2 is if you're doing this yourself and you plan on taking future main product images are just other product images in general, I would definitely recommend investing in this portable light studio. Allie and I used to own one and used it extensively before we started living abroad like we are in Mexico Now, if you weren't traveling so much, we would be using it all the time, very inexpensive. You can already make your money back on your first purchase with this, if you'd kinda do this yourself, I'm in basically any product that you can hold in your hands, you just put it into this box, turn on the lights. A perfectly lit, you know, beautiful background, perfect for Amazon product main images. And then also you can switch out the background from white. You can use red or different kind of black or other colors. I'm and use those for your other product images, which we'll talk about later. So you can really get a high ROI out of this, of a link to this in a description for a kinda my favorite lightbox that I'd recommend in case you're interested in that. Now you may be thinking, that's all cool. I get that, but I really don't have the I to do this. I don't really want to go through all the time and effort to do that. I'd rather just hire somebody. That's certainly fine, and that's what most Amazon sellers do. So if you do plan on going with an agency, feel free to look at, you know, any that you would like. I would really recommend that you look into share at studio. Okay, I've done a ton of research, like a lot into Amazon product photographers. And unfortunately there are not many that do a really, really good job at a lower price point. But with Shared Studios, this is the one agency I've found that has basically the lowest price now, the cheapest, but the lowest price for the highest quality images I found yet. And they can do your main images, product images, lifestyle images, infographics, and even videos, which is kind of a whole, a whole other video that I'll create an Amazon product videos, I can all be done right here. So not just for main images, but for all the other images that we're going to talk about, checkout share it Studios. Link will be to them in description section below. And Alan, I do Oliver own product photography ourselves. We used to offer this kind of service until we got super busy with all of our other projects that we no longer do that, but even with us doing this ourselves and kinda having control over our own product photography, we're actually considering outsourcing future product photography to this agency because they do such a great job and expansively and it's not really worth our time to keep taking these photos as we kinda progressively grow our business. So check them out for main images and other product photos. And the last point that I really want to stress, no one else is going to tell you this, this is super important. This is going to give you an edge over every single one of your competitors is to use Pig foo.com, okay? It's specifically what you wanna do is you want to get two versions of your main image, basically very, very similar images that are slightly different. That's what you wanna do, okay? And you can see two examples here of this sort of stretch band, like ballet, you know, stretch band. And you have option a and option B. Okay? And what is really shocking is that when you see some product images, you may be like, Oh, you know, option a is clearly so much better looking than Option B. I'm going to use option a as my main image for Amazon. I'm going to use an all my Amazon PPC, every single Amazon customer that searches for my product. That's the image that they're going to see. And I just know it's the best. Well, you'd be surprised by the number of times that you would be wrong. I'm surprised by the number of times that I am wrong. So what you can do is use a service like Pigou. Take your two image variations, send them into your target audience and have them vote and choose on which image they liked the best. And you may be shocked to find 70% of your audience prefers, let's say, version B over version a. And it'll actually detail and give their reasons for why that's the case. So when doing this process, whether you have an existing Amazon listing or you're getting started from scratch, just wanna make sure you're getting started in the best way possible and maximizing conversions and ultimately profit. This is one of the easiest, cheapest, and best ways to do that. Most Amazon sellers don't do this, but also most Amazon sellers aren't very successful. So this is a way to get a huge edge of a link and a coupon code for pick through as well in description section in case you're interested. You can do this with your main image, which I've definitely recommend if you really want to kind of scale up your, your conversion rate, definite recommend doing this with some of your other product images. This can also work really well when you're developing new products. And you have maybe two different designs in mind or even more like five different designs like do people like the pink one or the yellow one better? I don't really know. We can send in two different options here. I'm just, you know, your, your image with pink, your image with red or pink or whatever it is, and see which the audience prefers better. And that can actually save you a lot of time and money in the future from instead of you're going to launch a product that wasn't gonna be successful. You instead launched the design that you have much better data on, it's going to be successful. So anyway, I've gone to a whole lot more detail about this, but pick who definitely AB test your main image and your other images. Really want to dominate your market. Next, you're going to want two to three high-quality product images and product images, similar domain images. They can be images of your product with the white background or different kinda colored backgrounds or kind of settings, as you can kinda see here. The key with product images is you want to highlight different features of your product. So maybe zoom in or zoom out of your product on different highlighting, different textures and materials. Maybe you have really beautiful packaging. You wanna make sure that that packaging is very clear and evident in your images because a lot of customers are future customers may not know that just reading through your listing copy. Okay, so these are just some examples here. And again, how did we get product images? Well, there's kind of two ways. Number one, doing it yourself. Let's say you took your own main images. You have that little kind of portable studio. What you can do is also purchase these kind of fairly inexpensive backdrops. So like marble would a brick and concrete and other kind of backdrops that are extremely photogenic, that basically look like your product is kind of on one of those materials kinda like you see this video of me behind me actually have real wood, but you could use the wood texture here and have some really professional, high-quality product images. Very, very, very inexpensively. Okay? Again, if you don't want to do that yourself, then wedded recommend is hiring an agency to do that. Okay. Now you may be thinking, Okay, summer, what I would like some more information about the product images. We'll cover that a little bit here with lifestyle, okay, because it's gonna kinda go both ways. So got your product images great. Next we move on to 2 to 3 lifestyle images. These are ridiculously important for sales. Hey, if you'd already have images, adding them, I can almost guarantee will drastically improve your conversion rate. What our lifestyle images, lifestyle images are essentially pictures of your product being used and enjoyed by your target audience. Okay? So what do I mean by that? That could be your target audience, whoever that is, it. Is it young men, older women, kids? Who is it kind of using and enjoying your product into setting that they would use and enjoy your product. So for example, a great example here in the top right. Let's say we have a kind of this coffee pitcher, pitcher specifically for cold brew coffee. All right. So we have the person's hand kinda pouring it, right? Someone actually using it. And that's exactly kind of how we would use it. And as you can kinda see subliminally right next to the coffee cup. What do you see? You see this book that's open, right? Why would that be? Well, this seller knows that their target audience is likely, you know, learning or they're kinda reading books and they're learning new information. So they're kinda drinking coffee to kinda stay awake while they're cramming for exams or whatever it might be, right? So that just kind of an example I'm kinda covering up here, but that at the bottom right you see the five-hour energy. There's someone who looks like maybe they are working something on a tablet. They set it down because they're really tired. They're taking other five-hour energy and they're about to pop it open and drink it. Again, you need to think like your audience, where they be using this product, what do they need it for? And then that's where in that situation, whether they're actually using it or maybe it's in their backpack like the bottom left photo there. That's the kinda image that you want to have. Okay, so like I said, stress how important it is. Because basically the purpose of, the purpose of the product images is to show how great your product is on its own. It's good quality product, great packaging, all of that. The lifestyle is to show that the product is good for your customer. That the customer can subliminally kind of see themselves using and enjoying this product. And when they see other people, the other kind of human hands and human beings enjoying, they think, Okay, Other people have, it's kind of this like sublingual social proof. Other people are using it, enjoying it, then I will too. Okay, So I think if stress enough about that specifically and a little hack for you about this that very, very few people use, but billionaire Tim Ferriss has actually used, is using a tool like helium 10 to analyze the top positive and negative reviews from your competition. So I'll have a link to the healing 10 Chrome extension, by the way, to a 100 percent free tool. You don't need to pay for anything. And review analysis tool comes with a Chrome extension. I have a video about that here on the channel as well. But here's just an example. Okay, Let's say that our Tompkins were reading the reviews over top competitor. And we see the following. Okay, we look through their negative reviews and we see things like glue from label was very difficult to remove. One star. Adhesive is removable, but you have to use household rubbing alcohol to stars. Are you serious placing a sticker that leaves us removable glue on the whole bottom, one star, the label inside the bowl was stuck solid one-star, right? We'll get all these negative reviews because the sticker is hard to remove. Well, guess what? If I read this? This is my top competitor. What am I gonna do? I'm gonna make sure number one, that I have one bullet point. Easier, either easier to remove sticker, super easy remove unlike others. Or I'm gonna say doesn't include messy sticker that makes the product look terrible, right? Or something like that. And then what I'm also going to do is make sure that in one of my images might be a lifestyle image of maybe it's like a glass bottle for example. And I have a human hand very easily and effortlessly removing the sticker from that glass bottle. Okay, I'm basically what you wanna do is you want to figure out you and analyzing reviews is a great way to do this. What are the most important features and benefits to your customers? And to find the top seven, whatever the top seven hours, those are going to come. You're seven images, okay? Or maybe you know, with your main image there's not much you can do there. Just kind of a nice-looking photo of your product. So maybe you know, the remaining six image that you have, find the top six things. Those top six are going to become six images that basically hit on all of the important things that are to your customer. That's what you wanna kinda replicate. And the same with your bullet points as well. Obviously you have five bullet points. So top 5-year customers, that's gonna become your top five bullet points, right? Pretty straightforward. And review analysis is a really powerful way to do that. One other example just kind of solidify this in your mind because I know it may seem a little foreign to some of you. This was actually an insight from helium 10 themselves. So healing 10 was working with a client of theirs is getting Tennis is basically the software for Amazon sellers of it, basically this company healing 10, they're working with this Amazon seller who sold supplements. So they were reading through the customer's own reviews, write their own product reviews basically. And you know what they found? They found that many, many of the positive reviews all said a supplement went great with my morning coffee, goes great with my morning coffee. Loved having this with my morning coffee consistently, time and time again, everyone talks about the morning coffee with a supplement. So that was really insightful. And guess what they did with that after they read through the reviews and they saw that what do they do? They create at least one lifestyle image that showed. And it's not this image obviously, but because I can't share it. But of the kinda target audience, you're smiling, kinda pouring their cup of coffee with that kinda supplement bottle right next to them. Or them kinda like taking it with a cup of coffee in their hand. Because a lot of the customers know that they're going to buy the supplement. They're gonna take it in the morning with your morning coffee. But it's almost like the seller is kind of reading the mind of the customer and they know. And a lot of review analysis is almost like ethical mind reading. It's really powerful, it's free, powerful. Oh my gosh, I could go into a whole video about it, but I hope that kinda helps you. And if you already have product images, I think you'd really even scale up from what you're doing right now, because there's always money being left on the table and it can really help you lifestyle images to really capture more of that hugely, hugely underrated, great. Get at Sumner. How do we get awesome, inexpensive lifestyle images? Okay, well, here's one way. So let's say, right, you now have at least one sample from your supplier. What I would do is get, have at least a few samples from your supplier, take those samples and send those out to micro influencers. So basically go to Instagram and look for people either in your geographic area, in your city, or it could just be online in general, somewhere kind of in the world that are in your niche that have between 2000 to 10000 followers and basically reach out to them and say, Hey, we'd love to give you a free product in return for x number of images. And here's the type of images that we like. What's really great about Instagram is that it's a very visual platform. And another great thing is that a lot of micro influencers that have between two to 10 thousand followers, it's still a good amount of followers and it's clearly shows that they're creating valuable content. But it also is likely that they're not receiving a ton of brand deals. So if you reach out to them, There's a really good likelihood these influencers will be more than happy, especially if it's a product that they would love to use. That they would gladly take your product for free in return for some really nice high-quality images that for them is really easy. And what you can do is look through their profile feed, as you can kinda see here, this grid, you know, you can kinda see you have three images in each row. And you can kinda get a sense of the type of photos or the quality that they take. And that's the type of quality that you can expect for your own products. So super powerful, super underutilized, and do the same thing with getting videos for your listening as well. Just another little tip. Another way to get high-quality, inexpensive lifestyle images is let's say, going back to your main image, you already borrowed that really high-quality camera from your friend. What you can do is go ahead and find another friend who has a really nice house or go on Airbnb in your area. And that we've alien, I've actually done this and look for really nice high-quality Airbnb in basically kind of like this really beautiful place that your target audience would likely maybe live in or be utilizing. Maybe it's an office space, maybe it's more at home. And what you can do is invite some friends and family over, have little pizza party and then bring your product and have them kind of pose with your product and have fun with your product using it, you know, depending on what the product is of course. And then take photos with it or have your friend kinda take photos of with it. And it can be a very, very inexpensive and fun way to get some more lifestyle images as well as other images in general as well. Okay. Aside from that, obviously, if you don't want to do it yourself or you don't feel confident in doing that, you can always hire a service, like Share it studios. And last but not least, you'll want two to three infographics. And these are just as if not more important than your lifestyle images. So what are infographics? Really simple. Infographics are simply images with text added to them. And the purpose of infographics is essentially, you want to have images that contain text that highlight certain aspects that are not obvious or apparent. So for example, let's say you're selling a product and it has this green case that goes around it, right? So the case is green. And let's say you have a product image with the kind of packaging and the green case. All right, Awesome. That's very self-explanatory that your product comes with the green case. It's very obvious you can see that from the image. Now, for example, look at these top two kind of photos on the left, the backpack, and then that thermostat, right? So with a backpack, even if someone's wearing it, That's helpful to kind of get a gauge of whom I can envision myself wearing it. I can kind of get the size. But it can be very important, especially for a parallel type products or other kind of meeting more portable products that you'll want to have the dimensions of that product. So someone who was exactly what they can expect, very, very helpful for certain products. So that's one example, again, very simple to do. Next, kind of hearing the center, we have this sort of like thermostat or bottle. And basically, right, so we have the thermostat on its own. The picture might look beautiful. You might have this kind of like it's on, if it's 10 or if it's clear or whatever, looks really pretty, someone's using it great, but it's hard to kind of visualize that. It keeps drinks cold drinks cold and hot drinks hot. So in order to really hit this point home, which is kind of the most important aspect of this product with this seller did, is they made sure that they showed kinda two most commonly drink beverages. Maybe they surveyed their audience that or Hey, what do you, what do you usually drink out of a thermostat or what would you drink? Their coffee and water. Great. So for cold drink, we're going use water, hot drink, we're gonna use coffee. So they kinda use those drinks because those are commonly drank with this product. And then they clearly showed, Hey, it keeps, you know, beverages hot for 12 hours as well as cold beverages cold for 12 hours. Really simple, easy to understand. I'm in a really great selling point that can really set you apart from your competition, even though you might be repeating other information that's in your bullet points when you have this both texts with visual that really highlights that really important characteristic that can crush your competition. And you see some other examples here. Again, going back to what should I include for my infographics, completely depends on your product. What I'd recommend doing is first before doing any product photography, know your audience. What are the most, why are they buying this? What are they trying to overcome? What are they trying to avoid? Like what? They're looking at other reviews and the right, okay, I don't like this. What does your product do this because I want to make sure it doesn't do that. So you wanna kinda hit on all of those points. Basically the good and the bad, highlight that, that your product is either just as good or better or it won't. Do you know XYZ things with your copy and your images? And what you can do is, you know, obviously this requires a little more graphic design skills to create yourself. So I wouldn't necessarily recommend it. But what I would recommend is if you've already taken your main image, your product images and your lifestyle images. Take those images you've already taken and send them to a graphic designer. Specifically, a really great recommendation for graphic designer would be no limit creatives, we've used them in the past, were really happy with the results. We know many, many other sellers that use them successfully as well. So highly recommend checking them out on a new infographics potentially even like logo and other graphic design work, packaging maybe, and other graphic work for your brand. So check them out for all things graphics, not as much for photography, but more for adding graphics to your existing images, okay? Or if you just want kind of a one-stop shop where you can send in your product sample and then get photos of your products, infographics, lifestyle product images, main image, all of that. And go ahead and use Shared Studios, like if shared before. And I know it was a lot, but by the end of this, you're going to be celebrating, going to be so happy because your Amazon listing is going to have the highest conversion rate humanly possible, you're going to have a listening that you're so proud of. You want to share with all your friends and family members your customers are going to love and ultimately maximize the profit you generate from Amazon and be very proud and doing so, again, to recap, this is kind of the breakdown of the images that you want to have just for reference. And really hope you found that video helpful if you have any questions or anything that can help with, let me know and I look forward to seeing you. 13. 14 Ways to Increase Sales With CTR: Video is going to be a little bit different because we're about to be joined by Amazon Creatives expert and founder of AZ one Step Kamal git Singh, which I may be mispronouncing. He's a friend that I had the opportunity to meet when we spoke together at a conference in Prague last year, and he's helped literally thousands of Amazon sellers increase their click through rates, conversion rates, and ultimately profitability through improved copywriting and listing optimization, especially when it comes to creatives. And in this video specifically, he's about to go in depth and share several proven actionable strategies that you can take to improve the click through rate of your Amazon listing, whether you have a brand new listing and your brand new to Amazon or you have existing listings to optimize. Now, for perspective, CTR or click through rate is basically the number of people who visit your Amazon listing, divided by the total number of people who saw your listing, right? They saw your price, your title, and your main image. And the number of people who kind of see that and then actually click to view more details. So obviously, the higher your click through rate means more people are actually clicking into your listing, which is extremely important. And then with that, you kind of think about it like a store. So the number of people who walk by your store physically, versus the number of people that come into your hypothetical store. The more people coming in, they're way more likely to buy. So, and again, if you don't come into the store, you can't buy. So just like getting more people into your store, you make more money, getting a higher click to rate, more people into your listing is going to help you make more money. And I'm going to hand it over to Come git now, who's going to go in depth. So Comgit, take it away. Thank you for the opportunity, Sumner, and I'm super excited to share this presentation with all of you. Like Sumner said, in this presentation, we're going to talk about how you can increase your traffic on your Amazon listing using CTR, also known as Click Through Rate. Uh, you know, whether you're launching a new product or you already have a product, which is live on Amazon, this presentation, some of these strategies from this presentation are going to be the action items that you can, you know, uh install in your listing like immediately, and you will see the results. So let's get started. If you guys don't know me, my name is Komal and I'm the founder and CEO of AMZ one step. And I have created over 200,000 Amazon images, including Aplus Content, Lifestyle images, you name it. And I'm also part of Forbes agency council member. I've spoken at many international conferences around the world, only on this topic like increasing traffic and conversion, using creatives for Amazon listing. And I've been doing this for more than seven years now, and I'm also a seven figure active Amazon seller. So all these strategies that I'm going to share with you guys, you know, they are coming from years of experiments and split testing. So, you as an Amazon seller, you know, you should know these basic metrics, okay? What is impressions? What is a session, and what is a unit session percentage. So if you want to increase your impressions on your listing, you know, here's how you do it. So you work on your SEO, you work on your PPC, you work on your ranking, your impressions will go up, right? SO means, you know, having a really solid keyword foundation within your listing. PPC is like driving traffic, your listing, using Amazon's advertising. Ranking is how well you ranking on those keywords, you know, when people search for those keywords, like, where do you show up? That's what ranking means. So these are different ways to increase your impressions, okay? And the second part of the funnel is, how can you get more sessions? And there's only one way to get more sessions is to work on your CTR. Okay? No matter how many impressions are you getting, if you don't have a good click through rate strategy, those impressions will not turn into sessions. So once you have a visitor on your listing, then you focus on the unit session percentage, and you increase that by having really good pictures or really good video, A plus content, you know, good reviews, and sort of you know, all of it's a combination of everything, right? But the middle of the funnel is your click through rate, and that's where we're going to focus on today's presentation. So let's take one example. For example, you have 1 million impressions on your listing, and your click through rate is only 1%. Okay? So that means you will get about 10,000 sales, and, you know, let's say if your unit session percentage is 10%, What does that mean? That means you will make 1,000 sales on your listing, right? 1 million impressions may sound like a big number, but it's not. You can easily get that if you have a good foundation, like good SCO, good PPC strategy, and good, ranking. This is easy to get. All right. Let's keep going. Now, using the same example, think that, if you increase your click through rate by 0.5%, The equation just changes. Same impressions, 1 million impressions, your click through rate is now 1.5%. That means you will have 15,000 sessions, and let's say if your unit session percentage remains the same, you will get 1,500 sales, 500 extra orders monthly that you're going to get just by focusing on CTR. And CTR, think of that CTR is like, you know, 80 20 rule in the Prado principle. So you focus on the 20% of the work, which brings 80% of the results. So the main question is, how do you actually increase the CTR? That's where the big Amazon agencies, freelancers, you know, experienced Amazon sellers, they struggle like how to create a solid main image. So let's you know, talk about CPR for a second. What are the different factors which are responsible for a click through rate? So there's like your main image, your product title, your price, you know, reviews, fulfillment method, Amazon badges, editorial sections, and a bunch of more things that are responsible for click through Rate. But if you think about it, there's only, you know, few things that you can control as a seller, and everything else is you can't really control. For example, the price is, you know, being dominated by the market. Reviews are given by the customers. Amazon gives you the badges. And you know, the factors that you really control are the product title and the main image. And even the product title kind of gets cut down when people are shopping on their cell phone. So main image is the only thing which becomes the highest leverage activity that you can do to increase your click through rate. And it is a proven fact that the listings with more traffic, make more sales. And the main image is the most important factor responsible for the traffic. So now, I just wanted to tell you a little bit basics of, you know, the main image. So you guys are probably doing it already, or you guys understand that your main image has to be on peer white background. You know, it should cover 85% of the product. It should be a high quality image. It should be a unique angle. You know, there should be no logos, badges, illustrations text or design on the main image. It has to be an image with pure white background. The main question becomes, but how do you make your main image stand out? If the only thing you can do is having a product on the white background? How do you stand out? This is where, you know, T presentation comes in really handy because all of these strategies we're going to cover how you can still be within the Amazon compliant area and still get the advantage. Okay? So let's understand the risk versus reward. Most of you, you know, you're probably using image on the left, which is pretty safe, but is very less competitive. It's not going to give you a comparative advantage, right? If you look at the image on the middle, it is, you know, a little bit risky. It's a little bit pushing the limits, but still, you know, uh, you are in kind of, you know, the safe, more of a safe zone, and it will give you a decent competitive edge as opposed to the image on the far right. You know, it's a high risk image, but it will give you highly competitive advantage. Okay. So you need to understand the risk versus reward. What I recommend is you always have a pure white background Amazon compliant image as a backup. In case your image does get suppressed, your listing gets suppressed, you always have something to change it back to. Okay? So let's understand that first. And moving forward, I wanted to share this, you know, pick fu poll results with you guys. This is a poll we did for one of our clients, and Don't look at the winner here, look at the loser. Option A, got only one vote, y? Because that is the only perfectly, Amazon compliant main image. If you look at the other three, they're kind of in the gray area. But the key takeaway from this Pi foothole was, if you're staying within the limits of Amazon's terms of service, you are missing out. You know, you're going to try something else, push the boundary so that you can get extra clicks. So I get a lot of those questions come on. Isn't this Amazon compliant isn't this a gray area? Maybe it is a gray area, but, you know, If you are perfectly Amazon compliant, you will not have any competitive advantage, and this Pick foo pole proves that. All right. So here comes the main part. Let's talk about the strategies. The first strategy that I have for you guys is called label it strategy. What you do, you add a label of your unique selling proposition in the product packaging, even if the unique selling proposition does not exist on the actual packaging. Here's an example. The main keyword is unflavored protein powder, and what we did, we you know, we added things that people were really interested in the unique selling proposition. This product had 25 grams of protein, and it was unflavored powder. So we added that on the label and the click share went from 9% to 17% on the same keyword, and this data is coming in from brand analytics. If you're in the process of designing a product packaging, try to design a packaging, which will help you with the click through rate on Amazon. So I do get sometimes this question like, my product does not come in a product packaging. What can I do? You don't necessarily have to have the product in the packaging. Look at this product. This does not come in a packaging like this, but this brand gorilla grip is you know using this strategy. They are masters of it. And what they have done, they have created an artificial label around the product, and they are saying, you know, they have added X large, you know, cutting board, basically their unique selling proposition, and also it comes in multiple colors. They have added that on their main image. And no wonder, they are the best sellers. If you look if you search on Amazon G Gla grip, they are, like, you know, nine figure sellers almost. They're making crazy amount of revenue on Amazon, and they're using the exact same strategy. Here's a big and emerging brand from the United States Dude Wipes, using the exact same strategy. If you guys don't know about this brand, this is owned by Thrasio $1,000,000,000 Amazon aggregator. They are also using the exact same strategy. Old spice, really big brand is using the exact same strategy. And here's a bonus screenshot for you guys that if you're in the process of designing a product packaging, make sure you come up with the unique color of your packaging so that your main image just stands out on its own. All right. So next one I have is using the model, of you know, you can show a model in the product image. In this example, you know, the click share went from 10% to 20% almost. And this is a Ron Williams brand. You know, he's a mystery universe like multiple times. And on the same keyword, uh, you know, the click shear just went up significantly by adding a picture of Ron Williams, you know, you can call it a model strategy. And this strategy can be used for products where adding a model is not even, you know, is not even the priority, I would say, because the whole purpose of the main image is just to break the patron and stand out. So you can still showcase that product, for products which are obvious people know how to use. Let's say if you have multiple variations of product, different color variations or design variations. What used to work in the past, people would just add graphics on the side. And now Amazon just press those listings because this is not allowed, and Amazon's part is very smart now, and it can detect the graphics on the main image, like quite easily, right? So what is working right now is the image on the right. So what you can do, you can show your variation colors as a very small product in the background, so people can see what other colors are also available. So the question that I get asked a lot on this strategy is like, come don't people, you know, would think that they're also getting other colors. No, like, you know, the price justifies that the product title and the remaining images of your listing, the video, everything would, you know, talk about your parent variation, you know, not the u secondary variation. And this is exactly how it's going to look like on, you know, Amazon listings like your variation, one, two, and three. This is exactly how they are going to look on Amazon. So this is one of my favorite strategies. It's called Kaizen Strategy. Basically, it's a Japanese concept, and it's a concept of, you know, continuously improving yourself, right? So let's say, you look at this image and you want to, uh, Improve this image. Think of a Kayson strategy. The first thing that I would think of that, is it, Amazon compliant? Is it high quality? Everything looks good on this image. What can we do? You ask yourself just one question. Can this image be improved, and your answer is always yes. Look at that. Now we have three D rendered the image. It's much sharper, much cleaner, and you ask yourself the next question, Can this image be improved? The answer is always yes. Look at that picture now. We have added a wallpaper. Just stands out from the crowd. Then you ask yourself once again, can this be improved, and the answer is yes. You have added your unique selling proposition label it strategy on this product image, and you ask yourself the same question. Can this be improved now? Answer is always yes. Okay. So you keep asking your self the same question every time you have a main image for some time, and the answer is always yes, think of a new creative idea, which can make your main image stand out. So Sometimes showing close ups can also be very helpful, and winning at the main image. So this is aes There is a very interesting story behind this Pi foopole. We have three different design teams and we asked every design team to come up with you know, with a concept of how, you know, they will create the main image, and they created these three main images. We showed these to our client. Client really liked Option A, right? We as agency owners, we preferred, you know, Option B. But when we did the Pif pole, the Option C was the winner because people wanted to see the product more closely, they wanted to see the cushion of the product. The people who are going to buy your product, Um, you know, they think differently because they have the credit card in the hand, they're ready to make a purchase. Their thought process is totally different than how you would think of your product, how we would think of your product, or you know, versus how your customer would think of your product image. Moving on, if your product does fall into, like this kind of category, showing more angles would be super beneficial, right? These are some of the examples. And I want to ask you this question Would you be doing a justice if we only showed just one side of the product, and we just kind of hide the other side of the product or show it in the secondary images? No, because main image, you know, uh, is not only to increase the traffic, but it is also to, you know, decrease the amount of irrelevant buyers who were not going to buy your product anyways, and also it will increase your conversion rate if people only clicked if they knew that this was really for them? So Main image can also help you filter out the irrelevant traffic. So show multiple angles, if possible. This one, two second rule, this strategy. So people call it a 10-year-old test. So people call it a two second rule. Basically, the point is you or not you, maybe someone who is unaware of your product should be able to immediately tell what that product is and what does it do in 2 seconds or less. That is a two second rule. Or you show it to a 10-year-old, you know, a kid and tell them, like, Hey, what does this product do? Do you know what this product is? If they are able to clearly describe your product? That means your main image is good. Here is an example. So Image number one, like we did a two second rule. We did a 10-year-old test. You know, people were taking longer than 2 seconds, or the kid was not able to explain, we came up with a newer version. So this is a ring toss game, right? So you can play it. It's kind of a game that you play with, you know, one it's a two person game, right? So we did test again. We did not pass the two second rule. We did the test again, and this image did pass the two second rule and 10-year-old test, which means, you know, you always have to continuously improving or simplifying your main image so that you pass the two second rule. Okay. Moving on, if your product is a boring or transparent or a white product, what you do is you just add colors through photoshop. Or using props, you can add different colors so that your main image stands out more. This is an example. Let's say if your product does come in a product packaging, do not show the brown box. I see a lot of listings where people are showing the brown box or unpresentable packaging. I only use the strategy if your packaging looks good. Show that in the main imag. Here's a pick pole result. Clear F i one product with the packaging in the main image clearly one. What you can do now is also use three D renders. If you don't know what three D rendering is, it's a process of creating images virtually on a computer. You don't even have to ship your product to the photographer. Everything is done virtually. If your product is a highly reflective product or a hard surface product, Transparent product, this is a really good strategy to use because this will make your product look super sharp and it will stand out from the competitors. Now, let's say if you have multiple accessories in your product, you show them in a nicely laid out image. This is how you lay your main image out and show all the content what comes with the product. Here's a good and a bad example. Image on the left is not that bad. A photographer did a decent job like, you know, with a nice layout, taking a picture, it's a high quality image, but that does not work anymore. What works now is the image on the left, every part of the product. You know, accessories, they have been captured separately and has been photoshopped and edited separately, and then they combined it together. So this is how you nicely lay out your product. The last strategy that I have for you guys is the product in action. If we could show your product in action, you know, you will have a great success, you know, at main image. So here is an example. Like, there's a JJ here. It's a very small brand as compared to Pacifica, which is a big brand. And look at how a small brand is beating the big brand, just because they're showing the product in action. Okay. So this is a power of Amazon, like, you know, as a new seller, you, without having the big brands authority. You can still compete with those big giants on the market. So these are the 14 strategies that I wanted to share with you guys and Sumer Summer and I, we have a special offer, for all Sumner's students. You get two free main images and bonus split testing, and we will cover dip testing cost if you're launching a new product. So feel free to get in touch with us. You can visit WWW mt.com. U find us on social media, AMZ one step. And that's pretty much it for this presentation, guys. And once again, Sumner, thank you so much for the opportunity. And it was great, it was great sharing these strategies with you guys. If you guys have any questions, any feedback, I'll be very happy to help. Once again, thank you so much. 15. Simple Trick to Make Your Listing LIGHTNING FAST For More Potential Sales!: If Amazon was just one second faster overall, they could see an increase in sales of up to $1.6 billion. What do I mean by that? Why or how is that calculated? So here's basically just of it. Just a simple fiber thing. Okay, the faster you are able to complete any kind of transaction or process online, that's less issues, less delays, less time for customers to think so. Ultimately, that translates into more money that your Ecommerce site makes. So this is true of Google on and you're looking up article. If you're looking up a video on YouTube, if you're looking for a product on Amazon or your Shopify website or anywhere else, the faster, the better. And ultimately the more money you will make on average. And because Amazon is so large, if they were able to improve their sights speed by one second, that could translate to a lot of money. Whether that's exactly $1.6 billion or not, that's the premise. So what does that mean for you? That means that, um, you know, by being part of the solution right by helping Amazon to kind of become faster you can actually get a slight edge over your competition and potentially even though it won't be necessarily, You know what put $6 billion in sales. You could potentially generate some additional monthly or annual sales over time. Um, and the way that we're going to do that, or or one way you got to get a slight edge is that user tool. I'm here at tiny j peg dot com, so it's tiny. J p g dot com, and I'll put a link below. But in case you have any trouble like that's the used type in tiny JPEG on, and you should get to a screen that looks something like this. I sent you what you do. Take your Amazon, your Amazon product photos, your infographics, your lifestyle photos, any photos using for Amazon, upload those into this file or into this section right here to go ahead and drop them in here on. Then what this site will do is compress the photos and essentially make them faster. And if I scroll down here just a little bit, we can see the before and after. So let's say, on the left hand side of my left, hand side here hopes if I don't move the mouse, all right, over on one side of the image. You see that this is the original photo on the other side. That's the tiny J peg result. And if I just kind of scroll, you know, passed, right, you can kind of see, So this is kind of like the original. And then if we kind of strolled away over this, this is after tiny JPEG. Not really any noticeable difference. Okay? And you make sure you do your own, you test it out for yourself and make sure that your images still look good, cause that's really what's most important. But essentially, you still have images that look justus good to the human eye, and you're listening to slightly faster, then all of your competition. And even if your competition was quick as well, just because you're faster you could potentially generate more sales. Whether that's 1.6 billion, Maybe not. But just this is just a free, simple and really quick tip that you can implement right now, either with yourself or with clients that you have on really kind of helped to improve even slightly your Amazon sales and results. So have you guys find it's helpful if you have any questions at all, let me know in the Q and A section, and I look forward to seeing you in the next video. 16. Difference Between 'Good' & 'Bad' Amazon Listings: I just wanted to quickly show you an example of a pretty good Amazon listing and one that's not so good. So you can see the difference for yourself. Okay? So I've just kinda typed in these are both cooking products, just kinda looking for some different cooking products. And here we have an example of a fairly good Amazon listing. There are definitely things that I would improve upon this listing. For example, I would maybe include more keyword, dance keyword rich title, changed some of the images and some other things. But overall this is a good listening and here's why. So the seller is using several images. They have lifestyle images, they have infographics, right? Again, I might change some. I don't think I would have this image. They have a video. Video, isn't that great? But again, still overall, they're utilizing several images. They have a mix of lifestyle infographics. So overall, you know, fairly good. We scroll down here for the bullet points, you know, peace of mind, safe and durable. Space-saving, or can say save space, right? Maybe better. Universal design. So overall pretty good, right? Benefits and features here in the, in the bullet points. And if we scroll down, so this particular seller has brain registered and has enhanced brand content. Okay, So this is part of the EBC or enhance brain content. So, so again, you can't really do this if you're just starting off with Amazon. But if you are brain registered, which is why I recommended I'm currently in the process actually becoming brand registered. But it takes some time because you have to get a trademark first before you can. So this company had a trademark, became brain registered, and that's why they're able to do this. So basically mixing with the images and text, okay? So overall, you know really well, they're enhanced brain contents really well done. Scrolls really well. I like it overall. So the descriptions really great. They're on bullet points are good. Images are, are fairly good. The title is what it is, but overall, a pretty good listening, right? And those are the things that I'm looking at. Now let's look at a not-so-great listing. All right. Here's a not-so-great listening hears why. So number one, look, there are only using two images. Their title is unbelievably un-optimized. It is so short, even shorter than the other one. And since this is a well-known brand and, and kinda get away with this. But again, unless even if you're dealing with well-known brands, right? If you, if you ever choose the kind of partner yourself with well-known brands and help them on Amazon. Or you launch your own products on Amazon. And you know, obviously you, if you're lucky and products, or in either circumstance, want to make sure that you follow each step. You want to have well optimized title, you know, well well optimized listing using utilizing all of the images you, no bullet points convey features and benefits in your description entices people to buy and all of that, right? So really short on optimized title. Only two images and the images themselves, I think. I mean, there are. Okay. But I don't, when I was looking at earlier look kind of like fake almost anyway. The images that you have, okay. We go down here, cast iron, porcelain enamel, porcelain enamel 0 exterior and the interior safe for induction of an embroider save like so boring, so uninvited. I do not care to buy this product, right? And they can get away with this because are well-known brand. But if you're not a well-known brand, you will not get away with this. And even then there's still missing out, even though there are well-known brand and they can get away with this, they're still missing out on potential sales by lack of optimization. Okay, so just keep that in mind as well. That just because somebody's, just because you're doing well or you're selling well, does not mean there's room for improvement, okay, And really simple improvement, make some simple basic changes and that'll echo on and generate more sales for months or years to come, right? So just something to keep in mind. And then lastly, we'll just kinda quickly look at the description all the way down here. It's okay. But they use the exact same like cream pot or whatever. This is a crock-pot or, I don't know, it's called cues in art. You know, three times in a row, like so it's very boring, you know, Karen maintenance, lifetime limited lifetime warranty. It just doesn't scream out like, Oh, you should buy us like, you know, doesn't get me excited to buy the product. I still have some questions like I would like to see some more pride about the product before I buy. So overall, not a great listing, plenty of room for improvement, by the way, if you want something you could always do contact cuz dinar seriously contact who's an art. Find someone on LinkedIn, e-mail, website, you know, whatever it is, get in touch with them and say, Hey, you know, I had the skills to help you improve your listing on Amazon. And I estimate you could make you'll generate significantly more sales and really improve your yeah, just generate significant more sales by optimizing your listing. I would love to give, you know, here's my free maybe you do an analysis for them or whatever. You can work with them, use what you've learned and then help them sell, right? I've done that with other clients. Okay. So you can do that too. So there's that or you can just use it for yourself and launch your own product. Okay. So so yeah, just something to keep in mind. Example of a not-so-great listing, example of a decent listing. And let's go ahead and get into the next video. 17. 5.5%+ Increase in Conversions with A+ Content!: In this video, we're going to talk all things a plus content, formerly known as enhanced brain content or EBC. So when you sign up for a professional seller account, you have access to multiple parts of your Amazon product listing, including your title, your bullet points, your images, and product description, all of which we've already covered here in this course. And here on the screen I have an example of a product description that I just found on Amazon are not free to copy or anything just as purely as an example. And I've already shared with you a template step-by-step to create compelling, high converting Amazon product descriptions. And as you can see here on desktop, if we scroll all the way to the top, we see all of the kinda the most important information, the title, the images, the bullet points, reviews, price, all of that. And if we scroll down the page, we get to the product description. Okay. This is on desktop, on mobile. The product description actually appears above the bullet points. Okay, so it's much higher up on the page and much, much more visible. So the product description section is very, very important as well. Obviously, all parts of your Amazon listing are very shared with you. A template to craft compelling and high converting product descriptions. However, once you start selling on Amazon and you find some success, or maybe you just want to get started in the best way possible on Amazon, there's this opportunity to become what's called Brand register, okay, and we actually cover this later in the course so I won't go into too much detail, just the high level overview. And essentially what you can do is within whatever marketplace that you're selling. So if you're selling in the United States marketplace, you can register a trademark with the US government. So pay for trademark, the filing, maybe the attorney fees all of that to trademark your brand. So for example, if my brand name is Sumner brands, then I can get the word Sumner brands trademarked within the United States. Once that process is finished and I have my trademark, what I can do is basically take that trademark and go to Amazon to their Brand Registry program. And specifically you can go to brand services dot amazon.com. You'll get to this section here. You go ahead and sign into your account. And from there, you basically just answer some questions about your trademark and automatically for free become enrolled in the Amazon Brand Registry program, okay, So you have to pay and go through the process with the trademark outside of Amazon, then take it, basically sink it. And then Amazon will just review and make sure everything's legitimate. And then you become what's called a brand registered seller. So what's the point of becoming Brand Registry? Well, there's a lot of opportunities. And what we're talking about in this video, specifically in one of those opportunities is you have the ability to create a plus content for your listing. What is a plus content? Why is that important? Okay, well, again, going back real quick, here's a standard product description. If you're just starting off, this is what you'll create when he become brand register. You can create something that looks like this. Okay, this is still a look at this in the top left corner product description, right? These are both option number 1, option number 2. Here, these are both product descriptions, but as you can see, product description number 2, this is an example of a plus content. So a plus content is basically like a beefed up or enhanced version of a product description where you can have images, you can also have text as well. I'm in other modules that Amazon is actually beginning to come out with as well. That is very much more eye-catching, very even more compelling. And a plus content basically replaces your product description. So if you already have a product description, you'd become brain registered and want to use a plus. Basically, you'll have your product description, just leave it. You have to delete or anything like that. You'll create a plus content and that'll go over top and basically override your original description. But keep in mind your product description is, even though you won't be visible on Amazon, it's still indexed by Google. So it'll give you is actually some Google keyword SEO. So you just want to keep it there regardless of what you do either way, if you not go in with a pulse content, are you not getting brain registered yet? You stick with your product description. If you do in the future, become brand registered, leave the product description as is. But essentially like he's lazy here, very, very visual eye-catching and I can just scroll down a little bit. I'm just see a little bit more, just multiple modules of images in this case that you can see from this example, right? And how you can create this is we're actually going to cover that in the next video. But where you'll go within your account is once your brand register, go ahead and log into your Seller Central account. Once you are here, go ahead and the top left corner, click on the drop-down, go to advertising, and then click on Content Manager. Okay? Once you're there, you're gonna see a section that looks something like this. In the top right-hand corner. Click on start creating a plus content. And then you have two options of a plus content. And by the way, as the creation of this video, this brand story is brand new. The majority of a plus content that you'll see for now in the foreseeable future is this basic, okay? Now, I guess that we're going to talk about this more in the next video. Likely you're going to need a professional to kinda help you with this. Now, a plus content has been shown. This is from Amazon themselves. This is actually from an Amazon employee that was on a conference call, revealed this to myself and some other Amazon sellers that a plus constant on average increases conversions by 5.5%. So if you had a 20 percent conversion rate for your listening, which is great. Once you create an add a plus contents, basically a plus content description replaces your old description of just text. On that is shown to increase conversions on average by 5.5%. You have above average a plus content, you can expect even more. So that's 5.5% more profit every single month from whatever you're making right now. So it can be very, very powerful and a very worthwhile investment. And Allie and I used to do this ourselves and create this. We've now hired this company here, which I'll link share at studio. They're an amazing, amazing Amazon product photographer, videographer, a plus content. Reasonably affordable. I'm not super, super cheap, but, but very reasonable. And for the work that they do, very high-quality, extremely analytical, It's not just creative, they're very, very data-driven. And on average, their clients generate 300 percent increase in revenue over three months of using them. And we have seen an increase in revenue. They'd been amazing, okay, So can't recommend them enough. That's what we recommend and we'll talk more about that later. But anyway, you could try to take a stab at creating, enhance brain content or a plus content yourself. And what you'll do again, you can choose either one. I'd recommend if you're doing this yourself, go ahead and create the basic. Your designer. If you hire someone, can do either one and build, likely know what's best and actually help you, especially the shared studio and they'll tell you which option is best for your brand. Otherwise, if you're doing this yourself, just stick with the basic, which is very, very basic. It's actually very Advanced. Go ahead and name your content. So in this case, I'm just gonna say example. In your case, I would rename whatever product that you want to kind of attach this a plus content to, go ahead and name it that, whatever your languages. Okay, and then what we're gonna do is we have five modules that we can create. So I'm gonna go ahead and click on Add Module. And what do I mean by module? There's five different things you can create. So we have our company logo, comparison charts for images with text, for images with texts in a different layout. Just an image with a little bit of text overlay, another image with light overlay and so on, right? And you just keep going down and down and you can get to see all the options. Basically, you can select five of these options that will make up your content. Okay? So basically you'd have like image then, as you can see from the example that I gave you, these are just five, right? 12345. You see that right here? That would be five of these or sorry, not logo. Let me go down five images. Where is it? Just Passover anyway? Just five. There is standard image with tax and these don't have any tax, so it's just this 55 of these modules they use, used once in a row. Okay? So again, we're gonna go into more detail about how to structure highest converting a plus content humanly possible to ultimately generate more conversions. For those of you who want to become brain register or who already are brand registered. But that's what a plus content is. This is where you can find it and start creating, or this is where you'll give access to your designer and then they'll kind of input everything for you here. So I hope this helped. Of course, if you have any questions about this, let me know in the Q&A section below and everything that we'll discuss will also be in the resources section. So hope you kinda valuable. Let's go ahead and get to the next video. 18. CORRECTLY Categorize Your Amazon Product: in this video, I'm gonna show you how to set up your Amazon product listing the right way. Okay, so the first do you want to do is go on and log into Amazon seller central. And once you're there, you'll click up here the top left to inventory, and then add a product that will take you to this page here at a product. We scroll down and what we're going to do is make sure you click here, create a new product listing, don't click in here. Don't enter in any Asians or anything like that. You want to create a new product listing, Okay, because this is obviously a brand new product, Amazon. So that's what we're gonna dio in here. If we were, for example, to take our competitors a sin, entered in here and build out or listening that way, we're ultimately hijacking. That's what's known as hijacking that that sellers listing. So instead of creating a separate listing, it's gonna all over information's gonna kind of be under that or we're gonna kind of basically high drafting that listing. Okay, which is not something we want to do. We don't want people to do that to us. But that's basically saying we have an identical in every single aspect, every single ways. An identical product, packaging everything to an existing product on Amazon. So that's kind of where you would use this, although for this case obviously would not. So I just want to make sure, you know, some people get some new sellers get messed up when they enter in information here, you want to enter it here. So we go ahead Creek click, create a new product, scroll down. There we go. And then when we're here, basically Amazon's gonna ask, you know what category is your product in? OK, so originally, Amazon was only selling books on, then later start expanding into other products and them or and then more and more. Now, right? You can buy pretty much anything on Amazon. So So that's why there are all these categories. That's kind of how Amazon works, right? It's my category. So what you want to do so you want to use the right category. Obviously, that makes sense with your product, and how you kind of are a good way to think about it or figure this out is if you go, Teoh Amazon, and look at your top competitors. Okay, so go to several of your talk competitors. Click on the product page like I have here, and you're a scroll down until we get to the product Details section. Once we're here, you'll see that the this product specifically is sold in health and household. So the overarching categories health and household and they're very specific. Category is bunion pads. Okay, so helping household and then bunion pads. So we're gonna see. And if we see this, you know, our top, all of our top competitors. They're all in health and household with bunion pads. That's a good sign that we should be listening in health and household, and then ultimately selling is bunion pads, and I'll show you how to do that. So they else to keep in mind our Amazon fees per category. So certain categories have higher and lower fees in general, for our purposes, your fees air like your Amazon referral fees are likely going to be 15% which is the majority. However, there's a couple exceptions and this could change in the future. So just something good to kind of look into because maybe, for example, if we scroll on here as you see mostly 15% we scroll down here clothing and accessories, 17%. Right, So, so higher. So maybe if you're kind of on the border of aren't if I'm in the clothing and accessories category or, you know, some other category, right? Maybe you consider put it listing your product in a different category to avoid those kind of higher fees, right of 17% vs 15%. Um, again. So what Some sellers do, and I'll scroll down here as well. So in industrial, scientific, gay industrial scientific has a 12% fee, so lower than 15%. So there's some sellers will just list all their products in industrial scientific that even if they don't relate to that category, and that's not a good idea. Okay, that actually doesn't help you in terms of ultimate optimization ranking one time. For whatever reason, Amazon change one of my products to a completely different category. I have no idea why or what happened. They change on their own. They changed my category and I noticed my my sales ranking. My sales started going down. I'm like what happened So, of course, within a few days I checked on my product listing and saw that I was listed in a different category. So I got a was on the switch it. And then after they switched, I went back up. So your goal is ultimately to be as accurate as possible. Okay, that's what that's that's that's what? Anything in general, right with Amazon, you want to be as accurate as possible. This just something to be helpful. And consider that if you're kind of on the border or you think you really could be in the industrial signs of a category, for example, that may be beneficial to you because of the reduced fees. But just make sure that you're ultimately in the right category, cause that's ultimately gonna help you rank and generate more sales. Um, and would ultimately make this kind of fee the change in this fee? Not as important. Okay, but something to keep in mind and all try to include a link to this if you know if I am able to, and if there's any issues, you just type in Amazon product category fees and you should be able to find this page all the Taliban. I'll give you guys the link to this. So with that being said, we're gonna go back to our listing and remember a competitive. It was to say, all of our competitors in House Health and household, and that makes sense for our product. So we're gonna go ahead and choose that. Then we're gonna look and try to think what makes sense? What makes sense? Well, it's and relax ation vitamins. No stationery sports. Sexual note. Definitely not that personal care Orel Medical supplies, household supplies, healthcare. Soon I would say personal care is what I would. There were skin Orel, lip hair, deodorants, maybe skincare body eyes face maternity, other, maybe other. Now it's your body body set, scrubs, moisturizers, Clint cleansers. No, that's more like your soaps and things like that. So anyway, it'll take a little bit of kind of going back and forth to kind of figure out. You may have to go back here, you know, just kind of see, but again, tryingto, um, choose what makes the most sense. And it's a little bit of a process, unfortunately, not so straightforward or, I mean, it will be pretty common sense, but I know it can kind of be, you know, skincare. Oh, it's for the skin. So let me choose this. And then it's It's not what you expect it to be, so we'll go ahead and just choose other skin care for now. Okay, So what is going to select other skincare just for this example to save you some time and then you will be required Enderson Basic information on Also, by the way, I recommend doing this step. So if you're planning on shipping new products Teoh, Amazon or apartment with Supplier, make sure you create your listing first to make sure there are no issues. For example, if you create your listing right and then Amazon says, Hey, by the way, this is a gated product or this is a restricted product, and that actually happened to me where I didn't create my listing. I was gonna source a product. And then Amazon said, Hey, by the way, this is a restricted product on Amazon, and I'm like, I don't know that right, So just make sure you do your due diligence. Just look up. Aims unrestricted products. Make sure your product isn't restricted, but it also just just like if you are shipping new products are creating a new product. You want to make sure that you create your listing before the products are before you pay your supplier. Okay, Just to make sure that you don't get any message back from Amazon saying Hey, this is restricted or there's some kind of problem. OK, so just something to kind of keep in mind and for product i d. Here is where you're gonna enter in your you PC coat. OK, so u p c code you enter that in here product name. So this is where your title is going to go. And as you can see for this category, we have a character limit of 250 characters. Some categories only allow 80 others have a 160. Some have 200 right? So just make sure that your title is within that character limit, OK? And this is kind of how you can know what your um what? You're obviously title character limit, But product name, That's your title. Okay, Product, I d. That's for you. PC code, which you can get from a few different places like barcode mania or I think, national barcode things like that. Technically, you should be using GS one. And again. I have a whole video on that. If you have questions, let me know, but yeah, you can get it inexpensively. Put it in here. Right. Whatever your UBC code is, product name. So for brand name and manufacturer, I like to put the exact same thing. So whatever my brand name is, that's what I put in to both here and here. If you don't have a brain name but your company name in, uh, in both of these as well, manufacturing part number. Um, so I think it's because of the category chose this shouldn't for my other products. I haven't had to enter this, and so I actually not really sure what I would enter in here is pride for this category, Specifically which I chose at random. Um, yeah, yeah. You can always request from your supplier the manufacturer part number, in case Amazon does ask you for your category, your account. So, in this case, let's say we're selling, um, you know, a 10 pack. So we're selling a 10 pack of detox foot pads. There's 10 and then your account is pad. Right? So we're selling 10 pads per per per product, right? Our product contains X number. So a lot of times, you know, it will be one, like, always have one, you know, one, whatever one, you know, maybe one bottle, one bottle, or in this case, it could be, You know, we have 100 um, capsules. So whatever your you know what is within your product, then? That's what you would want to enter in here. So you got kind of going go ahead, update that it's even finish head over to variations here in variations. Okay, So what is a variation? Variations Air Super important to your listing? Potentially right. And also, you got some examples, So variation is just as it sounds, right. It's a different version of your main product. So in this case, right, we have yeti tumblers and, as you see yet selling all different kinds of tumblers, black read all different colors, right? You can see that here, so different colors. And this is great for a lot of reasons. So Okay, so what you want to do in this section? Groups? Let's go back to the section you want to create variations. You You always want to do this step, whether you launch variations of the future or not, because later, if you ever decide you wanna launch variations, and I definitely would recommend it by the way I've been. Instead of launching new products, consider launching new variations. Okay, variations to a few things. One. If you have two or three or four options for when a seller clicks on your product, they're more likely to make a sale on your listing. That that ultimately helps your conversion rate for your listing helps you make more money . And then also, each variation has its own title bullet points description all of that so you can optimize with different keywords. Toe. Let's say you just couldn't fit all of your best keywords into your original product listing. You can get those keywords in by variations. You see what I'm saying so you can get a Knicks so you're listening. Become significant, more keyword dense, and it's gonna get found by more by more people. When people click on your listing, more people are going to assuming, you know, if you have good variations, more people are going to buy because there's a few more options available and ultimately makes you more. Sales helps you rank better, right? It's very, very, very powerful. I've seen several highly successful sellers that literally sound like like one product on Amazon with, like, 50 different variations. Crazy. So Variations air Super important. I'd highly recommend that if you ever think about launching a new product, simply consider launching the variations. Oh, and by the way, instead of when you launch a new product, you have to get new, you know, reviews. For that product, you have to establish sales velocity. You have the task to see if it's gonna work or not. With variations. You already know that your main product is selling and it's working well. And then it's meeting need. So when you launch a new variation, guess what? They all share the same reviews. So also, if someone buys your variation and they leave a review, it's all gonna be on the same listing. So it's just harnesses all this power right together into one listing and just makes it super powerful. So I've done this with all my products. I've seen incredible success. So so many people don't talk about this and it blows my mind. I think I think more people will. So what you want to do is go ahead and create variations. So maybe they Yeah, somewhere that sounds really great. But for my product, specifically, variations don't really make sense. Or I don't really know if I ever launched variation. So maybe I wanna wait. No, you don't. Because it's always gonna be harder to create variations later than now. So you want to create it now And you may have If you have some idea, that's great. If you don't, it's still okay. Still created. I would still recommend doing this, although it's up to you. So you have to select a variation theme. Okay. And in this case, this is actually super limited. Sometimes there's like a lot more options, but here, so we're going to have some different options, right? So you can only choose one. So choose wisely writes like Indiana Jones with the Holy Grail. Just choose wisely because you can't change this. You could potentially with Seller Central, but it could be a little bit of a headache. So you want to kind of off the bat choose the right category and you think, Oh, Summer. Then I'll just wait, because I don't know Well, what I'd recommend doing is choosing this size, name and color name. Okay, because this is kind of the best of both. You have color up here and then size here, right? So size and color together that gives you kind of more options. And by the way, if you never use variations in the future, if your summer I'm gonna create these variations. But I'm never But what if I never use them? That's totally okay. It doesn't hurt your listing at all. And it can only help. So why not? So here, we're going to do size, name, color, name. Okay, so then we just need to enter in Initially, we need to put in one size on color. Now we can add more later. We can add more sizes and colors later, but for now, we just need to enter in one. So for size, um, like, excel way can add multiple here. But I was gonna do one for now, and it's gonna be blue. Okay, So, excel blue. I'm gonna add the variation, okay? And then here for product idea. You want to select U P C code and you will need another UBC code for this variation. Okay, because there needs to be a one PC code kind of per variation or per kind of product so you'll enter in here. And that's why I recommend when you're starting off. If you're not really sure what you're gonna dio, let's go ahead and enter again. I'm using different types of barcode services. Sorry. You're sorry. You PC services should be pretty. It can be very inexpensive again. If you want to go that route, you know, enter in your price and quantity. So, you know, maybe quantity of one price is, you know, 25 bucks, so, yeah, whatever the information is, just enter that in, and you can always go back and add more variations later. But it's something you don't want to get started with. And a lot of people don't talk about that, so it's very important. All right, moving on. Next. We have the offer, so Amazon will ship and fried customer service, right? So, yes, you saying our your product and be fulfilled by Amazon. So in this case, you choose this. If you are gonna be shipping them from your home or from your warehouse, then you choose. All should be shitting myself. Pretty straightforward. It's even finished. And then finally are images. So our main image will go right here. Pretty straightforward. Right on. By the way, main image must have a white background, as I said before, and then you will have the option and enter in all these other kind of photos here in order . Right. So you're number two. Number three, number four and the order definitely does matter. So just pay attention. Just look at what your competitors are doing and how they're ordering where they doing Well , where they maybe not doing so well. And you could improve upon right? Just kind of think about the customer. You know what images with a You kind of take them on this journey of, you know, what would they want to see first and what may be most interested in seeing or what are your most powerful impactful images? Put those first and you know, it was a B test this later and you can also change this later. So don't worry this Go ahead and enter in your images Here. Hit, save and finish. And you are done for now. So you've now set up your Amazon listing the right way and your pride, wondering somewhat about my back and cures my description on a bullet point. All my other information, my price point. What do I do with that? Well, I'm gonna go ahead and show you that in the next video. So let's get let's go ahead and get into it. 19. Here's Where Everything Goes In Seller Central...: Where does everything go in Cellar Central. Well, I'm gonna show you in this video really straightforward and shouldn't take you much time at all if you've already done the work beforehand. So go ahead and log into Amazon Seller Central. You're gonna go to manage inventory, okay? And then you're gonna go to a specific product. So in this case, you probably have one product. And go ahead and click edit on the right hand side. That will take you to a page. It looks something like this. Okay, once you're here, you want to go up and click on the vital info tab. Vital info. This is where you are on title and some other information is going to go. You can see here. So we have our product name. So we have a product idea. This is our UBC code. So we just enter in the R code, right? Are you PC code here? Product name. This is our title. As we can see, we have a maximum of 250 characters. So you just make sure you stay within that brand name and manufacturer again. I like to use break my brand name for both your brain name of your company name. This is where you would enter here. You know your color. If you have a specific color, that's where you'd enter it. Not super important. Um, go ahead and enter that size and get it. Depends on I've size here because I chose to write the color and size variation. So if you don't see that, that's fine. And some products will have more required information is pretty straightforward. Others love less, so it kind of depends. And all this kind of scroll down here quickly. Okay. And then once you enter in, all the information is go ahead and click. Save and finish for that. That's your title. Pretty straightforward, right? So next we're going to go to so images up here, you can go ahead and click on that. I've already shown me that. That's just where you obviously upload your images Really straightforward. Go ahead and head over to description. Description is where we're going to put in our obviously description as well as our bullet points. Okay, so here, in product description, that's where your description goes. Okay? Again. Max of 2000 characters on may change in the future is, to be sure to check, check up for your product specifically if you're using HTML coding. This is where you would enter in your HTML, right just directly. Just copy and paste it directly into the box. And if not that find still copy and paste key product features Your product features are your bullet points. Okay, so this is where you put your bullet points. So obviously it's saying 100 max of 100 characters per line. You can choose whether you want to stay within that or if you want to go a little bit above that, which there are some. I've seen that there are some benefits of doing that. However, that's technique against Amazon, terms of service. So it's completely up to you. That's your decision. And then finally, down at the very bottom. There is a legal disclaimer in case you need any kind of legal disclaimer with your product . Some, you know, it may always be just good idea just to kind of put in some little bit of text there. But again, the description and benefit where the bullet points are most important for the section, and then finally right really simple are keywords. So in the keyword section, there are a lot of different um, categories, as you can see, so subject matter is obviously or subject matter fields again. There are five fields max of 50 characters each at the making of this video. But again, if it says anything different, just follow Amazon's T. O. S. Because it may depend on the product and then also below that as our search term feel right down here, search terms again. That's where you put your search terms. You just literally copy and paste measures within the character limit. Go down the bottom hit saving finish, and you are done really simple. So now you have your title bullet points description. You're back in keywords in your images all up there, well optimized on and you're ready to go. So within 15 minutes, give Amazon some time to kind of update, and then you should see your changes. Go live on your listing. If you ever need to go and make changes to your listing, this is where you would do it. And this is these are the places mainly that you would that you would do that so so, yeah, If you have the questions, let me know and let's go ahead and get into the next video. 20. BEST Way to Add Or Edit Your Listing: In today's video, I'm going to show you how to use the ad products via upload tool. This step-by-step process, it's going to be the best option, the fastest and most effective option, not only for you to add new products to your catalog, but also to edit your current listings. So if you ever having a problem where you're going to the Edit button on your managed inventory page and you make some changes, let's say e.g. on the title or bullet points and the changes are not going through. Or if you have multiple listing, this is going to be the best way, so I'd highly recommend doing it this way. So let's go ahead and get to it. Here from Seller Central. Just go to the main menu, hover over inventory and click on Add products via upload. Now, you may be brought to this second tab right here. But first, if you've never done this before and you haven't downloaded your category sheet template yet, you have to go to the first tab that says download an inventory file. From here, you're going to find the exact category that your current product is already in, or the exact category of the product that you want to add. So for this example, let's scroll down. You can either search or go down the category paths. Let's say I'm gonna do home and kitchen, kitchen and dining, wine accessories, wine glasses. Okay. Let's say this is what I want to add in my current product and they need to be in this exact category for this to work, or this is where I want to add my new products. So you just have to scroll down and then click on Generate template, ok. And then as you saw it, you're going to have an Excel sheet downloaded to your computer. And if you do not have Excel, the program, it's no problem. You can use Google Sheets. It is a little bit different. You don't have access to everything, but you can still make it work. So let's do that option. So in order to use Google Sheets, well, it's what I do. I just uploaded to Google Drive or you can just email the file to yourself. And then once you open on the preview of your email, you will have the option at the very top that say open this with Google Sheets. Or if you upload to your Google Drive and then just double-click, it's going to open on Google Sheets. So don't get overwhelmed. There's a lot of information here where you need to focus on. You can go through the examples and all of the instructions, but hopefully this video is going to simplify this for you. You have to worry about is this template tab right here. For now. And for each category this is going to look a little bit different. Usually this first set of columns here on the first color that you get, those are the required fields. And then it's pretty long and you have to fill everything as much as you can. And I'll show you guys how to do that. So first, you'd have to put the product type. And whenever you have a cell that has this little drop-down menu, that means that it needs to be one of those selected options. It needs to be e.g. if you dropped down, it needs to be this exact option drinking cup. So for Google Sheets, sometimes it's going to show, like it's showing here right now. But for Excel is always going to show it's completely optimized for Excel. But if you're using Google Sheets, I'll show you a little trick that you can do to make sure that you're selecting the correct value. So here you can just select the only option for Google Sheets. As I said, you are going to have this warning. So you just go ahead and continue editing because some features are unsupported, e.g. the drop-down, some of them. So just go ahead and click on Continue Editing. And now you just fill out as much as you can. So seller SKU, if this is a brand new product and you don't have it yet, just come up with one. Let's say you just do like, okay, just select a seller SKU that you want, then select your brand name. So most likely in the drop-down menu here is going to be our brand name, the only option, then product name, this is going to be the product title that you're going to put here. Product ID. It's going to be the UPC code or the ascent. If you're just updating the product, you can do the asean or anything like that. If you are adding a brand new product, they use the UPC code here and then product ID type. As I said, sometimes it takes a long time to load the options of the dropdown menu, and sometimes it doesn't load at all. So here's the trick. You are going to come here to this tab under valid values, make sure you know what you're looking for. So we're looking for the product ID type and under valid values. Right here on the color scheme that we're working on, you're going to find that so product ID type, it needs to be exactly one of these words. So if it's UPC, honestly what I do just to make sure I'm matching even the capitalize letters and everything. I just come here and I copy. I go back to template. And instead of copying it right here, because I don't want to overwrite the feature of the dropdown menu. I just select the cell, come here and then I paste it enter. Because as you can see, if you notice, if I paste it right over here, sometimes the little arrow disappears. I'm Missy, see that the little arrow disappears. So sometimes that can cause an error whenever you upload this later. So I'm going to undo, make sure if you're copying and pasting something, especially on the cells that have the drop-down arrow that you paste the right here. And that's gonna be good to go. And again, make sure you're using the same capitalize letters. If the word has some spacing or doesn't have spacing, do it exactly as this tab is showing you. And we're going to see that soon as well. So moving on, then there's the item type keyword. Again, you can try the drop-down menu. If it doesn't load, you can come here and see what is the valid value for this. There's only one option. So wine glasses, what I'm gonna do is copy again, go to template. And even though there's no error here, just to be safe, I just space it up here. So perfect. Now you can keep going on the required fields, the quantity, if this is an FBA fulfilled by Amazon product, that honestly the quantity doesn't really matter. They're going to pick up on the quantity of the inventory that you already have or there, you will send it later. So you can put zero, can put one, then main image URL. I will say that this one, even though it's on the first colored column, you don't really need to have, at least I've done it before several times and I do not need the main image URL. It will upload it. If it's a brand new product, it will uploaded as suppressed and you'd have to go ahead later on and create that image. But what you can do, I'm just going to show you a quick example. If you have the image uploaded anywhere else on your computer, e.g. let's say it's on Google or you have your own website, or you just upload it to Google Drive, e.g. this is what you can do. Let's say this is your brand and this is completely random, but and you have an image already uploaded on the internet. So what you can do is right-click and then click open image in new tab. Then the new type is going to open and you're going to see that it's just the image in what you can do is just go to the URL box and select the entire link copy, go back to your template and then paste the URL here. But as I said, if you don't have it online, you can always edit out later or you can upload it online and get this URL. And then there's all of the other images that you can upload. You can do the exact same step-by-step process, or you can just do it later as well. And if this is an existing product, it's already on Amazon and you're using the same product ID, like the ascent or the UPC than Amazon is going to pick up on that. And it's going to keep the images that you already have. Next. If this is a variation, family, It's going to be a child, a son or a parent ace, and then you'd have to do it here. So parentage, you can try the drop-down menu or you can come here to valid values over here. So for this listing that you're creating, is this going to be the parent or the child to copy, go back to template, select the cell, put it here, then the parent SKU. So let's just copy this right here and paste it here. Well, I should have done it up here, but anyways you paste it on this cell and I'll relationship type. Let's see the options here. So you have accessory variation and for some reason they repeat it again, accessory variation. So in this case, it would be variation. So I can just type it here or you can copy and paste it and then variation theme. So here are the options because each category has different theme options. So you have to make sure to come here, either drop-down menu or select one of these variation things. For this one, let's do a double thing. Let's do color material. So I'm going to go ahead and copy to make sure all of the capitalize letters and spaces are exactly the same. Come here, paste it color immaterial. And then moving on to the next group is, this is very important. So the first time that I did this, the seller seller central support agent told me that if you're just updating, enlisting, you would select this option right here. Going back, you would select partial update. So I've done this several times and it worked. But a couple of times where I tried to overwrite something, then it didn't work and I had to use the option update. And update is usually when you're creating a brand new listing. So it's, it doesn't exist, then click Update. You can also delete. So if you want to have a big family and you just want to make sure that specific one is deleted indefinitely. That's going to be faster than going one-by-one and deleting each listings. If you already have this sheet setup. Later on you want to delete some of them are the quickest way would be to just in the update delete, have the delete option. Coming back. Then, usually if you just updating an existing listing, you would try this partial update. And if you're creating a brand new one, try the update. However, as I said, sometimes it didn't work for me and I just went ahead and use the complete update and that worked for me. But just be cautious because if you do that, make sure you backup your existing listings before you submit this sheet. It could be that maybe some things are going to be lost. Let's say you did not fill in all of the image URLs, then maybe those disappear if you're doing the complete update and they don't really recognize that, or if the bullet points disappears and you don't have it here on the sheet. So either way, make sure you do. Well, I just taught in the previous video to completely backup your lessons before you do that. But for now, let's say we're just going to do partial update then product exemption reasons. So this one, as I said from here on, there are a lot of columns that you will not need to fill in. A lot of them are going to be very specific to certain cases like e.g. certain types of exemptions or if it falls within dangerous goods or anything like that. If you do not use a UPC code and you need a GTI in exemption reason, then you can select one of those values. And then moving on, there's the product description. And even though the cell is very small, you can put the whole product description here. And if you have another file where you have that written down, you can just copy and paste it as well. Then the manufacturer and sometimes it's totally okay for you not to fill this in. It depends on the category where this is going to be a required field or not, even though it's not showing on that very first set of columns. So if you have it, if you want to put your own brand or if you know the manufacturer, you can go ahead and put it here. If not, just leave it blank and see if it goes through. Same thing with the manufacturer, part number, model, model name, model year, everything, all of these things. If we go here to discovery, then the key product features are going to be the bullet points. So just go ahead and paste your bullet point number one here. Bullet point number two here, Let's say unbreakable e.g. just write your complete will appoint the way that you want to show. Then the next one, you put the next bullet point and you do everything for all five bullet points. Here are the search terms and very, very important. So put your backend keywords. Here. You will not be shown like, Oh, you have reached the limit of the 200 or 250 characters that you can use. Same thing with the bullet points or description. So make sure you have opened like a character count in a different tab just to make sure you're falling under the allowed characters. But don't worry, because if you go over, all that's going to happen is that the changes are not going to go through. You're going to see some errors and you just have to come back here and make those changes. Next, you're going to put the number of pieces. Anything that you want to do. Now, the two columns they use, or one or two columns that you have to put information are the ones related to your variation theme. So because of variation theme is color material. You have to come here and find color and material. And there needs to be a valued in that cell. If your variation was item, package quantity than not necessarily, you would have to fill out here purple, like the color, the actual color, name. And same thing for the material. So just make sure that you definitely have the incorrect information for the specific variation theme that you chose. And moving on, you can just look through these. I just wanted to show you guys one more thing. You definitely want, if you can, you don't have to. A lot of times I noticed that it's very difficult to update dimensions using the back strategy of just going to the Edit button and updating it there. Especially if you're selling fulfilled by Amazon products, because those are usually determined by the warehouse team, they go ahead and measure, or sometimes you can request a measure of the exact weight and dimensions. And if you think they were wrong, you can start by updating their dimensions here and then submitting a case, asking them to remeasure it and re-weight your item, possibly reduce your FBA fees. So just be aware that this is a little bit out of order. So e.g. it starts with the units. So make sure you read the display length unit of measure and you have to select one of those, like inches, centimeters right here. So it has to be one of these. And again, makes sure you use the correct uppercase and lowercase letters. So you have to put here so that units, units, unit, and sometimes that's indifferent orders depends on the category. Then the actual length, width, and height, then the weight, then the unit of weight, grams, kilograms, and all that. So be aware that sometimes there's like the unit of the length, then the length in unit, unit than the number. It's all confusing. So make sure you read this, so make sure you're putting the exact incorrect information. If there is a unique counts and the type of unit, let's say you were selling a set of 12 wine glasses, then you put everything here for the unit count, size map, anything that is makes sense for your product. Now, this is very important because I did not do this the first time that I use this process. And for fulfillment center, if you are updating an existing listing that is fulfilled by Amazon, you have In my opinion, you have to fill out this column right here, the fulfillment center. If you're selling on Amazon US, you would have to put this one Ama