Amazon Master Course from Start Selling to Succeeding

1. Amazon Trailer: And welcome sailing on Amazon Mega course. My name is Snai Bal. I'm managing director of a short boat. I do serve technology and e commerce consultancy. Amazon is one of the largest e commerce market place, and it's available for sailors to five regions, 21 plus countries and 180 plus country for delivery. So either you are in new and you wants to start sailing on Amazon or whether you are already sailing and you wants to grow your sail or looking to know advanced features. So this course will take you there with this step by step cut. This course will cover all the major topics like what is Amazon and its market place. Account creation wid documentation, as you can see up to 21 plus countries, so how to prepare your documentation for it. Dashboard deep dive, product research and product sourcing. What is FBM and how to list your product and how to fulfill your orders? What is FBA and what benefits Amazon is providing for the Amazon FBA sales? SEO and listing optimization as it will impact to your conversion rate. Travel label store setup and A plus content. Sales report and statements and many other topics will be covered. By the end of this course, you will be able to start selling your retail business on Amazon or be a service provider for the Amazon sales. Well, you can follow me here to be notified for the upcoming courses or relevant topics. Bonus, I will provide useful resources to download with this course to sce your e commerce journey like private label store design samples, A plus content guide, SEO and Listing guide, and much more. Are you willing to start retail online business with minimum investment, so cannot wait to see you in this course. 2. What is Amazon: Welcome. We are going to talk about what is Amazon. Amazon is one of the largest technology company and mainly famous for the E commerce is based in America. Is considered as one of the biggest five companies in America like Meta, Microsoft, Alpha Bat, and Apple. Amazon founded in 1994 by Jeff Besos in Washington. It started as an online book store, and then gradually it expands to include the wide range of product categories, and later it's famously referred as a store for everything. Amazon has multiple subsidies. Around 34 plus subsidies, Amazon has currently, and the famous subsidies are Amazon Web Services, which is for the Cloud computing for the companies to use their services. Then Amazon has Amazon fresh. Is for the vegetables, fruits, and those companies, they want to see a vegetables or fruits online. Then Amazon has a go as well, which is easy to check out. There is no line. There is no checkout process. Simply purchase and go is one of the latest technology Amazon has been launched yet. Amazon Prime is one of the service, which is integrated for the Amazon FBA, which we will discuss into our upcoming sessions. So Amazon Prime is directly for b2c, is directly the service which customers can avail for their one day delivery services, and there are other benefits also included for the Amazon Prime. And then Amazon has Amazon Prime air as well, which is for their logistics purposes. So most of his logistics, Amazon is covering by their own. Well, now let's talk about the Amazon Ecommerce marketplace. For ecommerce marketplace, we will come to the amazon.com is one of his marketplace, and it has two interfaces. So the first interface when we come to the screen is the Amazon is for the buyers. So it's this interface is mainly for the buyers, those who wants to purchase the things. And then it has his second interface, which is Amazon sailor. So you can start sailing by clicking to come down to their food is crane itself. And here you can simply click that sale on Amazon, and this is where you can start sailing. So once you click, it will bring you to the interface of Amazon sale on Amazon. This is where we start sailing. So it has 21 plus countries for sailors marketplace. So you can sail from these 21 plus countries, and the delivery is for all over the world around 180 plus countries. And if we see Amazon outcome, Amazon earnings, which is by air, it's gradually increasing like by anything. And here you can see that in 2023, it has been reached around $500,000,000,000. So here you can see this is one of the largest e commerce market place as well, and most of his revenue is from Amazon marketplace itself. Well, let's come back to the Amazon marketplace for the buyers interface. Amazon is working for not only for b2b, means it's not only for the Amazon that others can sell on Amazon. Amazon is directly saling, as well. To their products. So Amazon is famously known for Amazon fra itself, because Amazon has its own Frah as well in most of the countries, as it's directly impact to the customer itself. And other than this, Amazon is making their own products as well. So if we come to here to their categories, so they have a wide range of categories to sailing. So if we click to here, here we can see that Amazon have Alexa as well. Is one of his famous product like for doing your home to Smart. And here you can see that Amazon Prime, and you can use for browsing, you can use for Internet, and there are many other reasons also to use this product itself. Well, Amazon is selling their own TV devices as well. As you aware of that, you can make your TV as a smart TV by using this fire TV device, which is very famous that for Amazon, and you can use it for For prime videos, Netflix, to make your TV as a smart, and there are many other uses as well. So this is one of their device. Similarly, Amazon is selling their fire tablet as well, which is a kind of that you can use for e book readings, and you can use for, like, prime TVs, and many other uses are for this. Well, Amazon selling their Amazon Fire tablet as well. So this is one of its product, which is you can mainly use for Amazon Prime, Netflix, Disney, Amazon Music, or Kindle as well. Well, when it comes to the Amazon Kindle, Amazon Kindle is one of its product, which is famously known for the book readers. So for the book reading, it's not limited that you can sell your books for hard copy, you can sell your product as a soft copy as a online source as well, and it can be for reading and audible purposes as well. And this is one of its famous product, and the users pay for its subscriptions, and so you can sell your e books as well on Amazon. And Amazon is giving one of the platform for selling books, and it's one of its famously devised. Well, Amazon is providing to the individual or the business owners to the start selling to the variety of categories. So simply we can create an account on Amazon, and we will walk through the step by step guide that how you can create an account and you can list your product simply and then start selling. So here we can see that the variety of products are being listed here. And if we click any one So once we click here we can see that the third party sailors are sailing on Amazon itself. So how we get to know that who is sailing on Amazon and it's either sold by Amazon directly or by a third party. So simply once you come to any product page, so here you can see that it is fulfilled by Amazon means that it will be delivered from Amazon's warehouse. And that's what we will discuss in detail in Amazon FBA section, FBM section that how to what other differences that Amazon is being sold by its own. So here we can see that the sole by. Sole by means is a third party or this is a sailor of this specific product. So you can be a sailor similarly like this for any specific product, and this is where your name or your sailor name will be displayed. So it means that this is a third party is being sold. And that's where we got to know that which brand it's being displayed here, that it's a generic. So that's how we got to know that it's a third party is being sailing on this Amazon. Roughly Amazon is famous that estimate around 2950 sailors are daily basis registering on Amazon Marketplace to start sailing. So this is one of the top sailing platform when it comes to E Commerce Marketplace. Well, when it comes to Amazon Prime, it's very important brand or product from the Amazon itself, that we should go in deep dive because as a marketplace ser of Amazon, you should aware about what facilities and services Amazon is providing. Because it's directly connected to the sailors. As sailors are providing some of its services to their buyers, and they're giving some ads that we will be discussing in detail. But as Amazon Prime, customers will get the facility that they can have the groceries free delivery on groceries, and some of the groceries will be within 2 hours and depending on their location. A same time, they have a free delivery on their other products as well for one day delivery, which is exclusively for Amazon Prime. Those are paying on their monthly basis. And other thing with Prime is one of its main service is online streaming like Netflix. So, and one of his special facility is that Watch means like Netflix. Like Amazon Prime customers can watch the movies and series on Amazon Prime itself, they will have exclusive access to the Amazon Prime itself. Other than this that they will have early access to the offers and deals, they can avail before than other buyers. And one of the and one more facility for Amazon Prime is they can use for Amazon gaming. Amazon gaming is one of the facility for their customers that they can use a gaming channel and subscription for their gaming as well for free when they have Amazon Prime. So these are all facilities when it comes to the Amazon Prime. So this is all for Amazon. There is a lot more to talk about Amazon, and we will be discussing further into our upcoming session. I'm very excited to talk about more detail and how to start sailing and step by step guide. So see you tell that in the next side. 3. Amazon eCommerce Business Models: Well. In this session, we are going to talk about Amazon e commerce models. Well, there are a lot of business models, but Amazon is using one of the top two business models. One is b2c, and the second is c2c. In the b2c means that business to customers like Big Brands, Amazon itself, and Apple Nestle and Nike, these brands are directly sailing to their customers. So it means that is b2c. So the second model, which Amazon is one of the best example is c2c. So the customers are selling to the customers. Like, if you are taking a products from Nestle or Apple from their distributor or suppliers, and you are selling to the customers. So it means that you are using c2c. So these are the two business model, and Amazon is one of the best example for these two business model, and we will be working under these two categories, and depending that which mode of ecommerce you will be using. And then we will be discussing about the ecommerce modes into the upcoming session. So see till that in the next side. 4. Amazon eCommerce Modes: Welcome. In this session, we are going to talk about ecommerce modes. And it totally depend that how you are sailing. So before you start sailing on Amazon, first, you have to decide that which ecommerce mode you will be using for selling your products. So there are four main ecommerce modes we have. So the first is private level. Private libel means that you own a brand and you are the owner of the brand, and you are sailing to the customer. Definitely, it comes to the b2c business model. So the first first thing is that if you are deciding to be a private libel on Amazon, so you have to do a brand registry. So the brand registry, we are going to discuss this in detail into the brand registry section that how you can be a a brand registry with Amazon stab by stab. But this is one of the business mod or e commerce mod that you decide if you want to be a private libel. So the private level that you will not be dependent to any other brand. And you will be the only seer until unless that you allow a distribution or allow to someone a distribution or to become a supplier of your private libel brand. So this is one of the e commerce mode. And definitely when you wants to be a private libel, or you want to start as a brand, so you will need a kind of, like, a huge investment, definitely that you will need to design a product, you will need to build or make a product. And there is a lot of things will be involved like designing of the product. Advertisement, and there's many other factors are being involved as you will be as a new brand into the market. So the private label means that you should have some good investment to start a private level. But definitely you can start with as low as possible and depends on what is the quantity you are about to make. But private label it's something that you are starting from the beginning and you need to do a brand registry with Amazon. So the second e commerce mode is wholesale, and we call it resaling, as well. Wholesale is one of the model where you become like a reser of any other brand or become a distributor or supplier kind of stuff like that you are taking a product from a brands. So when you are taking a product from brand in a bulk, and you are ordering in a bulk and you're keeping in your warehouse, you have a lot of stock with you, or you are sending FBA to Amazon in a lot of stock. It means that you are doing a wholesale. If you are doing a wholesale, it's something is something that depends that what quantity you are ordering, but definitely you are ordering in a very good quantity, and you have a big stock with you. So it will cost you less. You will have a profitable margin in wholesale. And then you will rec a kind of permission also that when you are selling someone else brand. Wholesale, it's in a simple words that you are selling someone else brand. But you have a stock with you, either in your warehouse or in Amazon, but you are doing wholesale or resale. So wholesale is one of the second e commerce mode of when you are starting. So it totally depan that you like to sell others brand, which are famous, so you can start with the wholesale. Now let's talk about the third mode. So the third e commerce mode is arbitrage. Arbitrage is something. It's a kind of wholesale, but it's arbitrage means that you are selling someone else brand. It comes to C to C business model, like when you are taking a product in a low stock. But you have a product in. So let's say if you are ordering a product in a quantity like ten to 15, and you have four or five brands with you. So it means you are doing arbitrage. Arbitrage do not need that much huge investment as compared to private label or wholesale because you are having a low stock with you and you like your strategy is that once you have sold this amount of stock, then you're ordering more, and you are keeping low stock value. So it's like a start up kind of that when you become a new, e commerce, say, you know, sailors. So this is where you start with. So Arbitrage is, let's say, you are at a small level starting a business as simple ites. Now let's talk about the Fourth model. In the Fourth e commerce, mode is job shipping. Dob shipping is something that it comes to the C to C business model, and this is where like you are not owning a product with. It means that product is not with you. You are not own or you do not keep a product in your warehouse or with Amazon. And then you are having a listing mode. It means you are advertising, you are become a saleer of someone else brand or product, and whenever you have an order. So then you forward the order to the supplier or distributor or a saler. To deliver that product. So Amazon is accepting job shipping if you are following the following their guidelines. So if you're following a guidelines, so you can do the job shipping. Job shipping is one of the earliest stage when you are becoming an e commerce, and you do not want to do investment, and you want to do a partnership or becoming a registered job shipping, one of the supplier or distributor or saleer. So this is where you can start with with no investment. And definitely you should pick a kind of drop shipper like who is who can follow the Amazon guidelines. And definitely Amazon can provide you a the service that they can pick a product from that Drop shippers, as well. That's all we will discuss into our upcoming sessions. We will cover a step by step guide that how you can start a private level. And that's what you will need to build your brand and you will need to do the brand registry and everything that we will discuss step by step. And definitely we will discuss about wholesale also, that how you can start a wholesale like where you should order and what is the procedure to take a permission to see a brands, and what is the best way to do the wholesale. That's all we will discuss into according sessions. And we will be discussing about arbitrage also, that what are the best practices and how to take approvals and list the products as it comes to do saling to the other brands. And then we will discuss about the drop shipping also that what are drop shipping options are available into the market, and you can start the drop shipping and from where and how to do it, and that's what we will be discussing as well. So we'll cover all those actions in detail into upcoming. So till that, see you in the next side. 5. What is Trademark: Welcome. This session, we are going to talk about what a strad mark. Well, trademark is the identity for a brand, which represents the brand name. Example, like Adidas, Edda, the logo of Adidas is a brand identity for them. No one else can use it as they own their trademark for this specific brand. And the main purpose to having it that no one else use it because what Adidas is doing for their brand like they are making a good quality or goods, They are doing branding, they are taking customer care. They are making sure that their product is up to the standard. So for saving their qualities, for save their brand, they do not want someone else to use it. And then the quality might be compromised by someone else, and their brand can be impacted. So this is one of the reasons. So no one else can use someone else trademark, and that's the reason is. So if we do more deeper than what is trademark is, it's intellectual property. So as soon as any brand owner registered their company or their specific trademark, it can be um, design, it can be logo, it can be words. So as soon as they registered, they own it, that's the intellectual property, it's it's it's unlike the physical property. Physical property is also you can own it, right? But intellectual property is something that you own, and no one else can use it. And the same time, it's for the brand identity. So whenever you see the Adidas, Mike, Apple logo, So it's not something only logo. It's something their quality. It's something their innovations. It's something their brand, their characteristics of their products. The quality which they provide to customers. So this is why the brand identity it matters when it comes to the trademark. So intellectual property means that it can own by a company, it can own by individual person. It can be owned by the legal entity also. Sometime governments own something that you cannot use it. So that's the thing that it's individual person also. It doesn't necessary that you need to have a company to have a trademark for something. That's not necessary. But yes, in the same time, you can have a trademark. Let's say you own a company and you own a company with the with any specific name, right. Let's say ABC, your company name is. And then you can have a trademark on ABC as well. So this is the important thing to understand. And then the trademark can be a sign, can be a words, can be a brand logo, can be a sentence, can have image, can be a design. And this is all these categories comes to to the trademark, and there are various more categories also, which comes to the trademark uniqueness. So trademark is always a unique. So whenever you own it, it means you are the unique from others, right? So another important thing is that the renewal of trademark is one of the important thing that you will need to do it. Whenever you registered, with any trademark country. So let's say for America, the website is US PTO like this one, which I just presented to you. So for US, you will use this website. For every other country, there is a unique website by the government itself, because trademark management is owned by the countries. So every country, you need to register your trade to make sure that that this country do not use it, right? So there is a world white also trademark, but you need to make sure that you do country wise. Because when you go to Amazon to register your brand, they will ask you to have your trademark to that specific country. This is the way I put thing. That they will make sure that you have the brand the trademark registry to that country to open a brand registry for that specific country. So let's say you want to sell to America. So your trademark should be registered with the US PTO. Then only you can open a brand registry for US. If if you want to open your Sales account to Canada, then you need to register your trademark to the Canadian website, similarly for the UA, Australia and other countries as well. Well, while registering your trademark with Amazon, the statuses matters. So when you register with the trademark US PTO or any other countries website, so there is a statuses. The one status that your application you when you started, and then it will go to the pending. So when you are in pending status, Amazon accepts you to start opening your brand history and you can do your trademark. So how you get to know if I come to the USPTO, right? And if I click on Mo or on a trademark menu, do you can see the checking the application status and viewing the documents? So here do you get to know that your status about your applications. If your application is a pending status, then still you can open your a account with Amazon brand registry to start selling your branded products. Well, the most important purpose of this that Amazon wanted to make sure that the brand uniqueness and you make sure whenever you are doing a registration with Amazon, they will ask you a document also, which will be provided to you by the government entity itself. So USPTO provides also that your application have been submitted now it's a pending status. That's the document you will need to submit to Amazon itself. Now let's talk about the prerequisites, that what you need to be prepared before starting a trademark. So when you are planning to have your trademark for that specific country or any specific brand. So for doing it, so the highly recommendations is that you hire attorney, which will take care about the all your process, because Most of the countries, they do not allow to the non residents to file um to file a trademark. So let's say, um, USPTO do not allow directly that you can allow you can open. You must need to have a attorney T through that autorny, or a company legal company, they can only accept. Similarly, UA also do not accept the non residents to register a trademark. So you must need to be most of the countries, they have a recommendations or requirements that you should be a citizen or a resident of that country. Then only you can apply for the trademark. So the first step that you will need to do is a research. So you need to do a research by your own before submitting because it takes time to the application to understand that your trademark is unique and you are not having resymns to any other brand, let's say, Nike. Nike have, let's say, NICK. So your brand should not be like NICKK, that you put a double K and that you are trying to make a trademark. So your trademark will not be approved because it's resis pronunciations and resb are quite similar. So your trademark will not be approved if it will be resemble. So how you will get to know there are thousands and thousands trademarks are being already registered for doing it, so every country provides you an option that you come and you search your trademark to make sure. So here you can come and you can simply click to the Search trademark. Once you click to the Search trademark, you will come to this website, and here you can search your trademarks to make sure that your trademark is unique. If I type like Nike, Let's say, if I type Nike. So I will get to know that it's already registered. So Nike is already being registered, so I cannot use it. Similarly, if I want to use Adidas, and I can check to the USPTO that Adidas is already registered as well, for sure. So there are many have been lets. Some of the statuses are dead. Okay. Some are expired. They did not rename it. So you pay for Alex this one. Ada is already registered, so you cannot use the same. By the way, these are the lobos, and some of them can be awarded, and the categories are specifically mentioned. So now here you can see the variety of things. First of all, you get to know the word mark, what is the word mark of that specific. And then what is the status, is a cancel or that. And then good and services, which category it's being registered, and the class itself. So when we come to the trademark research, while doing a research, you need to select a class also. So class is a categorization. If I come to the US PTO website, also, they have also their classes. So let's say this one class one, class two. Okay class three and so on. So in short, every country, they have their classifications for to picking you, and you can only select a one class for a trademark. But yes, you can use a same trademark for any other class as well, but you need to register it individually. So let's say if America have for 45 classes. So you need to register your If you want to sell your product for these all categories, then you have to register one by one to each class, your trademark, and you need to see that IA is being approved or not. Is same like this. So classes are being defined. And so let's say if someone is you have ABC logo on chemicals, might be someone else have ABC also the same in paints and it's already being approved, but you can use in chemicals. So this is the thing that you need to be. But again, Amazon will make the trademark agent will make sure that you are not using as someone else logo and brand exactly the same. Again, you need to make sure that is not be resembles to any other. Well, the feces are mentioned here is $400 to have a trademark, but it's very depends to the country to country. So you need to check your class first. First, you need to select a specific class, and then you need to do a research on any country's database. Then you need to take go for the consultation. So if you hire any attorney, so it might not be very expensive, even US PTO is also providing an option that you can directly hire an attorney for having your, your trademark, so let's say hiring a US licensed attorney. So you can simply click here and it will take you the options to select and the process your. A hiring to attorney. So when you hire an attorney, it will really recommended that you hire someone who already knows about trademarks in detail. So you will not be doing any other mistake, which will cost you more expensive. And even sometime uh, if you get approved in any stage. So, you cannot use someone else brand because it can take you a legal actions also. So you need to be hired the attorney and for sure, trademark registration department is responsible that they make sure that your logo is not being aims. So and then the country selection and the payments you will need to do. So the payments are always step by step when we come to the process. So the first process is to submission of your application. Okay? So for doing it so, you will do your prerequisites, you will prepare your documentations, either you need to register logo or brand name or any ward. Then you will submit an application with the help of attorney or any service providers. The second step is, it will come to the examination. So Examination is the step where a trademark registration department, it's examined by their own. This is the first stage. The way they say to you, that is a pending status is a very quick check they do by their own. And it depends. Sometimes it's a week or sometimes four to five or six weeks, depending on the country, by the way. But yes, as soon as you've been submitted your application, you come to the pending status. So Amazon is accepting to you. Even after submitting your application, you pay or the partial payment, by the way. Every country, most of the time, they take the partial payment to you for the application. So this second step will be an examination. Examination face after examination, you will be paying your partial also. And most likely, if you approve in examination, that you will not be most probably rejected in the publication in the publication staff, what they do they published to on the newspaper or their website and their other channels, to make sure if anyone have any claim on your trademark. So if any brand or anyone have any issue or any concern, they will contact to the trademark department and they will raise a claim. So at that stage, also, your trademark can be rejected for any reason. If it's I think it's a bit similar or any other reason, it can be rejected at this stage as well. So examination by the department itself and publication is also by department, but is there any claim also can be raised from someone else? This might take a few months. And after publication, they give a few months, any other brand to take a claim. So let's say depends two, three, four, five months. And then the last stage will be a registration approved. As soon as it has been approved, it will be added into the database itself. And for the publication for public that they will get to know and you will be approved, so yes, you are good to go. And do you just need to keep renewing your distation? Some countries are giving one year renewals. Some countries are giving five, ten, even 20 years also. So depending how many years you want to continue your trademark and trademark, as we discussed, that it helps to secure your brand, right? Now let's talk about what are the benefits that you already have your trademark or you already applied. What do you can do with this? Yeah, it's a bit costly to do this. And the next thing is that once you have a trademark, you can apply for the Amazon brand registry. So everyone, you know that the brand registry is for the reason is that say, if we come to the Amazon, and if I see here any brands which are sing. So if we see here that Opt tech here. Okay. This is not a registered one. I will open up for you. Falcon. Falcon is the one which is in the gloves category. They are one of the brand. So if I open any other brand, right? So to get to know that either they are registered or not and what benefits like this one. I get to know that this brand is a registered the falcon because the brand name is on top of the title of the product. This is your benefits. So when I click an eye open is, it says that is a falcon and if the brand will be registered here, it will say a brand. I will share with you, my example is I have a trademark with Amazon. So how it looks like. I look like this. Visit the Assured bookstore. And that's how you got to know that your brand is being registered with Amazon. So when I click to my store, visit the store, visit the brand store. It will only display when your brand registry is being approved. This is the only stage it's showed to you like this, okay? So, this is the benefit of you that you do a brand registry. So I have own my own brand registry page brand registry store, and this is the benefit of the to have a brand registry. So well, when you are ready with that trade mark, Amazon now are only asking a trademark in the beginning for the brand registry, but yes. They are recommending you to have a LLC or any legal entity company as well. So you should have a two things. Trademark is one of the thing, which is for you for your safety. Let's say if you are doing a white labeling, right? And in the most of the situation, why we do use for the trademark for mainly for the white label. So let's say one of the manufacturer is already making a brand branded products, like a products for the white label. And he's saying that you can put your company logo on this brand, right? So at this stage, what happens, your similar products are being sold on the market. So anyone can come on Amazon, right? And can start selling your product with and no one knows that what quality majors you have been followed in your brand. By the way, this is not a wide label. Let's say, I'm giving you an example. If I come to any other product, let's say this product, right? This product might be a wide label brand who is manufacturing. They're manufacturing this glass, right? And they are seeing anyone that you just put your logo here and you can have this product with us from the manufacturer. Anyone will put the logo anyone can use the same logo which you have, and they already have this product, and they can start selling your product. But what if you ask the manufacturer to to do the quality majors to be followed? And you know that your product is better than the usual white label products. So this is all factors comes to this. This very detailed topic, but I would just say, I have a I will have a white label and wholesale and private label defenses and the characteristics to identify. And in detail these sessions, so you can this section. So for now, now we got to know what is the benefit that you can own a brand store pages on Amazon. You can have Amazon brand registry. Your brand will be secure. You will have an ownership to that brand and logo. Your brand will be unique and your brand awareness will start from there. This is the place. This is the stage where you start your brand awareness, and you know that no one else is selling your product as the same quality as you have, or your uniqueness and your awareness will come to the customer similarly. So these are all benefits. There are a lot of benefits and other factors also comes to the trademark, but these are the major. When it comes to the selling with Amazon, I hope that you understood all these, I believe will be discussing. For the session. So I see you 6. Private Label: This session, especially we are going to talk about how to start a private label. Well, to start a private label, you will need some specific requirements with Amazon. Private label means that you want to start selling your own brand. For selling your own brand, for sure, you will be required your own products. You should have a proper your logo, your branding on their specific products. And then Amazon requirement is brand registry. To start with Amazon as a private label, so you need to register your brand, and this process itself, Amazon says it's a brand registry. So for the brand registry, we will come to the screen, and we will see that what is the procedure to start the private label with Amazon as a highlight for the time. And for sure in detail, we will discuss that how to do a brand registry and everything. So With Amazon to start a private level, you need to begin your brand registry process. The brand registry process for having it, you will be required to follow these three steps for the brand registry. First is, you need to review your requirements, and to start with, you will be required your trademark. Trademark of your brand, like your logo or your company itself, definitely your logo, and then you need to have a trademark to that specific country where you want to see. So let's say, if you want to start sailing in Sweden or Canada, so you need to you need to have a trademark into that specific country. So Amazon H is a very specific requirement, and they clearly mentioned the country's name into the brand history page. So all the names are mentioned here, and you can review the country wise requirements also. So once you come to the brand history page, you can simply read here that you can review a country specific requirements here. So you simply click to this ro and here you can see all the country names. Yeah. All the country names and their trademark requirements. So the official trademark offices information are also mentioned here. And they have clearly mentioned that they do not have any connection with the trademark offices. So you cannot, I mean, simply discuss to the trademark offices that you want to do a brand register with Amazon. So what other steps? Be Definitely, the trademark offices are the government entities. They will not guide us to you that how to register how to do a brand registry with Amazon. So for doing it, so, if you need a guidance, like, how to register a trademark and how to do a brand registry, Amazon has its own service. They call it IP accelerator. So once you come to the brand registry page, which is a brand services do amazon.com. So Here is IP celtor, and we will talk in detail about another session that what is IP caltor and how you can register and enroll for IP caltor. IP accultor is a service from Amazon to let your brand registry, it will be include your trademark itation processors. So they will contact to the third party trademark registration services. So they will do your brand registry your trademark registry, and then they will do that your brand registry as well. So they will charge you for this service, and it really varies to some. And if you want a private service providers for doing it so, so you can communicate because some of the time the brand the trademark registry, you need to be take care by your own es. But if you want to use a third party companies like we're providing also in UA, so like other countries have their offices as well. So you need to communicate to them to get a trademark. So once you have a trademark, Normally, trademark registry takes a few months to be registered. So if you want to have your trademark and it's in a pending status, still Amazon accepts for brand registry. So here we can see let's say once you have a brand registry the trademark with you, either in a pending or registered status, so you can start your process. So, let's say that in any country, you initiated a trademark registration process for doing it, so you need to select a specific category. Into that category, you can register your trademark your company, your local. So let's say you registered with a kitchen accessories. So if you're registering your trademark into a kitchen accessories, so you will be allowed to sell products into that category in Amazon and definitely into that country also. So this is very, you know, wise decision. Definitely a bit costly and not that much, depending to the country wise. So the first sp, let's say you got your trademark in a pending status that you have registered, it takes in few countries, it takes a few months to be registered. So you can either register your trademark as a text based or you can register as a word letter numbers or as a image as well. So once you've got your trademark as a pending status, so then you can sign in with Amazon Brand Registry. You can start your process basically, because you will be required your trademark number from that country. So once you have your trademark number and it vary country to country, then you can start your brand registry process. So once you sign into your trademark and once you sign in with the brand registry, so the next step is enroll your brand. And you can only sign in to the brand registry if you are the trademark owner or you have a right. So if you have a right means your company is giving authority to someone to register the brand. So you need to give authority to that person. If someone has have an account with Amazon, and you want to give an authority as a brand registry. So you need to give authority letter to the brand registry for this all. We will discuss in detail so you can do it by your own, right. So Once you sign in, now you can enroll your brand for. For enrolling your brand, you simply require your trademark and your trademark, let's say, there is a letter, like a pending or a registered confirmation letter that you will be received from your trademark office or and your trademark number. These two things and the list of the product and categories you will be selling. So this is one of the thing. And it definitely it will be written, and it will be mentioned in your trademark that you are registered your trademark into that specific category. Then after you can list your categories and products into that, just submit for this. Along the side, you will be required some pictures of your products, and your brand name supposed to be embosed on the product, or the packaging or properly printed, and that we will discuss that what are the requirements of that kind of pictures, which you will be required to start selling your private label products. And for the brand in that what is not approved. So let's say if you're putting a sticker on packaging, Only stacker, you are putting a packaging or on your product. It will not approve for the brand registry. They will not approve that you are putting a stacker or you are writing on product or something. So they have very predefined guidelines that you will need to follow for the brand registry that we will be discussed in detail. But once you are done all these steps, so then your brand registry will be approved. And it takes some time to be done the brand registry with Amazon. So once you are done, your store will be look like this. So for having your brand store page, you will require to fulfill the brand registry process. Once you are done, then you can have your store page, and then you will be allowed to design your store page and to creating it. And definitely, your private label is store we will discuss into the step by step guide that how you can create your brand store, how you can design, and that's calls A plus content. Well, we will discuss everything step by step about the brand registry and the private label saling into the upcoming sessions. So see you tell that in the next side. 7. What is Fulfillment: Oh. Welcome. What is fulfillment? Fulfillment in the E commerce is the process to get the orders to the customers who orders online. Well, it includes so many factors, and this is one of the main pillar in the e commerce. So it inc the product inventory to receiving a product into the inventory. Right? And then make a quality check. And then warehousing. And once the order receive, picking the right order and then packing and delivering to the customer who orders. And after that, the post delivery, there is a service like customer support, and then returns. And once the returns receive, again, recheck the order and make sure that returns is accurate, and then update into the system as well. And fulfillment, the best fulfillment, it really helps to build the customer trust and brand loyalty. So these all are the main factors into the fulfillment, though this is the all process, which in the e commerce is one of the main factors. So either you are keeping a product with you or a marketplace like Amazon is keeping a product with them. So there are fulfillment types and what are differences. So these all we will be discussing into the upcoming session. So see you till that in the next time. 8. Fulfillment Types: Welcome. In this session, we are going to talk about fulfillment types. In Amazon marketplace, Amazon is providing the two fulfillment types to fulfill their orders to their customers. So the first type is FBA. It means fulfillment by Amazon. So it means that Amazon will be doing all fulfillment processes by their own. And it has its own benefits. So you will be just giving the products to Amazon as a sailor. And Amazon will receive the inventory warehousing, and whenever the order received, they will be picking an order packing and delivering all the process will be involved into this. And Amazon FBA is giving another adge to their customers. They call it a prime. That's what we will discuss into another session in detail. For the time being, let's talk about the second option. So the second fulfillment types is FBM. FBM means fulfillment by merchant. Fulfillment by merchant means that the sailor will have an option to do the fulfillment. So Amazon is giving an option which has so many different charms. Means, let's say you are keeping a product with you. But delivery process, Amazon can provide yours, or you can use a third party, or you can do by your own. These all we will discuss into the FBM detail session, but these are the major difference. When it comes to the major difference in these two types, so FBA and FBM is that the product will be with you in FBM. And you will be not paying a fulfillment charges to Amazon because as you are taking care of it. But if you use a part of service of FBM, definitely, let's say, the shipments. So then you will pay for shipment only to Amazon. So these are the two major types, and the major difference, I will summarize for you is, if you want to keep a product with you at your house or your warehouse, or you want to use a three PL services or any logistic company, then you will pick FBM. And if you want to start and then you want to give all the processes and all the control to Amazon, which is a good decision as well. Both has a pros and cons, by the way. And that's how you manage, and that's how you do the e commerce that we will discuss in detail. So the major difference, if you want to keep a product with you, then you will pick ABM. And if you want to give a product to Amazon, then you will be doing ABT. So this is all and these are the two ts, we will discuss both options in detail into the upcoming sessions, so till that see you in the next side. 9. FBA: Welcome. In this session, we are going to talk about what is FBA. FBA is fulfillment by Amazon. It's one of the best surveys from Amazon to their marketplace sers to fulfill their orders to their customers. Well, Amazon is giving all the benefits and services under FBA to their sailors like if you want to sell a product. So what you will be doing, you will purchase a product, and you will be keeping with you either, or you can tell to the manufacturer or the distributor or seller that deliver my products to Amazon FBA directly. So this is means that you are not even touching a product. This is an option as well, or you are keeping most of your products with you. And some of the stock you want to give it to FBA. So for doing it, so Amazon have a service that Amazon can pick your orders, that the product which you want to see to Amazon. So Amazon that you need to initiate a process from the system. That's what we will discuss into the step by step guide. But this all have been included into APA. Means Amazon Amazon is providing you a service means that Amazon driver will come, and they will pick and product from their place, or you can schedule a drop off or pick up depends. So it's also included. And after that, whatever the products you have been listed with Amazon, it will reflect after a quality check. And then after a quality check, it will reflect to the FBA, and then Amazon will be doing a warehouse singles. So this fulfillment by Amazon, including from picking a product, to receiving an inventory warehouse ink, and whenever the order received, their staff will pick the order and pack it and then deliver it to the customer. So this all is included, and after that, they will be, if any, returned, so they will do a quality chaos. On top of this, FBA, if we come to the E commerce Amazon marketplace. So on the Amazon website itself, mostly most of the orders and almost all, you will see the tag called Prime. That's what they are doing a marketing like this facility, FBA is actually is a special service to Amazon prime users. Those are subscribers to Amazon. So Amazon customers have this benefit that they can have a product with the free delivery or one day delivery depending the product criteria or they have, like the order is supposed to be like 15 to $20 above or in their homes like 50 above. So depending on the country wise, they have this criteria for their prime customers. So the benefits when we talk about the FBA benefits, that the delivery is quicker. And the fulfillment will be very quick. If the product is already with Amazon. Amazon has many warehouses in the same country itself, and they knows very well that your product should be at which warehouse, where the orders are coming more. So they maintain, in that way your product. So it will be a quick delivery. So the fulfillment, if the fulfillment is quick, it means that your service is good to the customer. So customer will order more. And additional benefit is the FBA products on ecomce marketplace are showing above the FBM products most of the time, depending about the product quality and many other factors, but yes, FBM product also can be above or into the search result as well. But FBA product has more chances to re. So we can easily can see e commerce to the Amazon marketplace, that the prime tag shows or it says that shipped from Amazon. So it means that product is with Amazon itself. And these are the two main things, and most of the time it says free delivery in most of the places. So customers attract most of the time and customer want the quick service. So every product, most of the time, a quick delivery. Okay. And it has a free delivery most of the time. But the thing is what you will be paying, you will be paying FBA charges. Actually, this service is a combination from Amazon and by from the sailor itself. It's a combination. Service and both are taking the heavy lifting from their both side, like, you know, but the sailor is paying FBA charges. Sailor pay around depending on the product category that we will be discussing in detail that category wise, but it's around, like nine to 15% depending on the categories and some of the categories are even more than 15%. So sailor is giving to their customer this service, that sailor is saying that my product you will receive if you will order from my product, my store, which is sailor has been created, then sailor is paying like, you know, ten to 15% that amount, and that is a referee fee, which is on top of it. Okay. And FBA charges are depending on their categories, their sizes, weight. There are so many factors. So two type of charges Amazon is being that we will be discussing into FBA charges session in detail. But yes, keep in mind, like, FBA is a combination but from sailor and Amazon itself, and sailor is paying these service. Sailor is paying FBA charges, referral fee, these will be paying by itself. And it's the ease of business that you once you give a product, it's being sold and you will just check on your sailor dashboard itself. So this is one of the best service from FBA, and both has cross and pawns. So in the upcoming session, we will talk about FBM, the fulfillment by merchant, and what are the benefits and what are the charges and things are. We will discuss in detail into the upcoming session. So till that see you in the 10. FBA Process Guide: Welcome. In this session, we are going to talk about the FBA process. So what is the process? First, you should know that is what are the steps that you will need to be followed? So for doing it so, the first step is that you need to do a product hunting. Product hunting is one of the step that you will need to follow, and for doing it so you will be making sure that the product which you're about to sell is good to sell there for FBA, and you must need to check the profit calculator also that will have a different section for it. So you can watch that as well that how you calculate your FBA charges, and is it a profitable for you to buy that product and give it to Amazon? The first first step is that you need to do product hunting. Second step is that you need to list a product. Either you list a new product or existing existing product, you still you can sell to the FBA. For doing it, so you can list a product at the time of listing, also, you can select that you want to sell this product for as FBA or FBM. Even if you select FBM, later on, you can select it as a FBA as well. Or you are selling any stock as a FBM, and later you want to give some of the stock to the FBA, that's also possible, you can do. So the second step is that you need to list of. The third step is that you need to schedule the FBA shipment. The scheduling FBA shipment has two options for you. The first is that you can do the drop off, either do your buy your own or your distributor or supplier take your product directly to the FBA, Amazon warehouse. So if you do the drop off, there will be no charges for delivery, if you will be doing the pick up. So the Amazon will charge for this service to pick your product from your warehouse or house wherever you selected. So it can be the same warehouse which you set for the FBA. So this is the third step. Ford step is once you schedule the FBA, you have not delivered yet. You have a schedule in the in the third step. For the tap, you need to make sure that you have proper labeling on the products. So this is where if your product already have a product IDs or a bar codes, then you will not need to put stickers on every product. If your product has a barcode, then you will need to put only on the box itself. So let's say, if you have a product which has multiple products in one box, then you will need to put up barf. So you should suppose to pack the product in that order that you will have a single product in single box itself. And there is a step by step guide that you will follow whenever we will do this process in a practical. So this is the four step that you have done the labeling for the product, and now your product is ready to either a ship to Amazon or pick up. And then pick up guy will come, and it will be pick it can be a fifth step itself, right? So t fifth step, you have given the product, you have drop off or the pick up. Now they will take a day or two more to do the quality check and inspections, and ever And then after receiving an inventory, once it's approved, it will directly reflect, and it will be life, your product itself. In the six stab itself, it will be life itself. Now, the product will be automatically will be sold. Whenever you have an order, you will be informed that you have an order it's being sold. It's being sold products, itself. So the benefits which you are providing to the customer and these other simple steps that we will be doing a step by step guide for it. And the product which you are shaing to the FBA. All of these will have a prime tack and there will be a premium delivery, and the ship from will be automatically will be updated into the system itself. And that's how we sail an FBA, and this is one of the easiest method to sail a product with Amazon. So we will be seeing the practical step by step guide into upcoming sessions, so till that see you in the next site. 11. FBM Procuss Guide: We are going to talk about FBM process. Amazon has one more fulfillment tie, which is FBM, and which is for sellers, those who wants to keep the products with them. So in this fulfillment type, responsibilities definitely comes to the sailors. So the steps which you will need to follow. The first step is the product hunting. Definitely, you need to pick the product, which is good to see as a FBM. And for doing it so, similarly, you will be using a profit calculator and product hunting criteria is it good to be sale or not. So the first step, you will follow, and you will pick a right products. Second step is that you will list a product. Either you list a new product or existing product, you can list directly to the FBM. In the FBM, you will not have a limitations in the stock like FBA. In FBA, you have a limited stock depending on your account health, right? But as a as a FBM, you have no limitations. You can list as many as products you want because now this is where you need to manage your warehouse, either you are managing your warehouse, either you have three PL or any other three logistic partners you have for doing it. So the second step is that you have already listed a product product is being approved. Third step is, you need to make sure, which you will definitely, which you will need to do before or after before activating your product is that you need to add your warehouse. And that there is a step by step guide that how you can add your warehouse and scheduling your delivery timings, your holiday timings. These all you need to make sure that is properly configure your account for the warehouse. So the third step is And the fourth step is, let's say you have received an order. So once you receive an order, you need to accept an order first of all. The fourth step is you need to accept an order. You need to see how to receive an order, that there is a step by step guide. We will be doing everything in practical in the four step that you received a product, and you need to print a receipt. In your fourth step. Fifth step is, you need to pack your product into the Amazon packaging in the fifth step. And the p the s which you printed, it's supposed to be with the product itself. And at this stage, you will not be required to put the any bar code or any product IDs takers like FBA used to, because this is where when you listed your product you already mentioned these all details. So in the fifth step, you pack your product six step, you need to schedule the pick up or a drop off. So in FBM, you have both options. Either, you can ask Amazon to do the AZ ship and schedule it at for this path. Even for the individual orders, you can pick either a pickup or a drop off. Drop off, they have multiple drop off, and that's what we can see in the system. We will be doing practically. So we've got to know in the sixth step, how you deliver your pa. Seven step, you need to wait the product is being delivered, and a day or two or three days, four days like if the product the return is not initiated, it means you have been successfully fulfill your order and it has been delivered and you pick the right protectors. So when it comes to the FBM, these are the process which you need to follow, and we will have a step by step guide for every step. Or doing it so, and there will be no fulfillment charges, you will be paying to the Amazon. Only charges which you will be paying is the easy ship, if you will pick Amazon to doing so. So this is where in this process, your time is investment, you save some money, right? And these are the very simple step, but you need to make sure that your account health, it really directly impact, L say, if you pick in your warehouse, your pick up timing, like say one day. And you schedule the pick up after one or two days. So your account health will impact. Only for one order itself. Like one or two order, your account will be into the lower health status itself. So we need to make sure every step you do in a timely manner and follow the guidelines that you already prepare the order before the pickup or if you are doing a drop off, so there is a specific schedule hours. So that's all you need to follow, and we will walk through to the este by step guide in a practical. So see till that in the next sep. 12. Seller Account Creation: Welcome. This section, we are going to create a Salar account. So this section is a step by step guide to creating an account for the country, which is a UA. So here it's mentioned with the local also amazon dot a, and it depends that which country you want to open an account, you will be following that domain itself. By the way, the documentation vary to country to country, and that we have been discussed into the global selling session, so make sure that you have watched that session. So once you come to the buyer's website, this is the buyer website, where buyers create an account. So if you already have a buyer's account, so you can use that account. So if you already have the buyer's account, you can use it to sign in and start creating a sellers account, but I'm considering at the moment that you do not have a buyer's account. So I will take you from the beginning to this type. So once you scroll down to the buyer's website, the Amazon marketplace. So at the footer, here is the quick link to sale on Amazon. This is one of the way to access the Salers account. So you can navigate it from here or you can simply write on your browser sale amazon.com. And that also you can come to this website. So this is the website where the sailors journey starts. And here we have different type of accounts also. So if I click to the saling fees overview, just a quick overview to make you understand that what are the fees for the sailors you will be charged for. So Amazon Saling fee structure, it depends what kind of account type you have at the moment. They have two type of accounts, which is individual or professional. So here you can see that different type of fees, which are mentioned here for you. So let's say if I just to you that if you are sailing fee, if let's say if you're using the easy ship, So what are the charges that we have been covered into that section, so you can watch that section, by the way. And then the referral fee is mentioned here about FBA. We will discuss these all fees for the salors, which you normally needed to be paid into the fee section, by the way. But this is where all the fees are mentioned. So, simply come to the left site, and then you can click to sign up. And these all details, we will be discussing into our details sessions. So do not worry about this all to understand sap by Step. So simply click to the sign up. So once you click to the sign up, it will bring you to the signing screen. So where you need to sign in. So if you already have a buyer's account, you can sign in here directly. To create your sales account. This is, we call it Amazon sales Central. And if you want to access directly, you can simply write on the browser sale central do amazon.com. You can come to this scself. So I'm considering as a new account, I will create a new account from the beginning, and I'm considering that you do not have even a buyers account. Right. So I will be using one of my e mail for the time being and you can use whatever e mail you want to be as I already have account with Amazon. So I will be just creating any okay. So I have been created an system generated password and all the information that you needed to generate. Okay. And I will click to the next. Okay. After this, it says that I will receive an OTP. I will be waiting for OTP. I have received an OTP. I will write the OTP. Okay. And then once you receive an OTP on your e mail address, you simply write down here and click, create your Amazon account. Now, the next step is it will ask you the two step verification, which is mandatory with Amazon for the time being. So you need to write your phone number, which you want it to be used. I will be writing e f and make sure the number you use you have an access every time when you log in with Amazon S S central as it BR every step with the Amazon. So now we finally have been created an account with Amazon and Sales Central also. So this is a sale Central account. This is a welcome page, what it says. It's very important information to understand what we will be doing in the next step. It says that welcome what to expect. Provide your information and documentation. So here you need to be ready with your documentation. So let's say if you are creating an account, with any country. So depending on the country, the documentations will be required, and that's covered the documentation requirement session, but I will recall it here that you will need a government issued ID, your national ID. Is the residents or citizens depending which country you are opening an account, or you will need a passport. So this is one of the important thing that you will be required. And then after you will be revit the bank account. You supposed to have a bank account or debit or credit card statement with you ready that you will be providing. And then a credit or debit card which can be chargeable. So let's say why they are asking because time to time, you will have some payments need to be paid or your monthly subscription or any other charges which Amazon needed to be det or charge. So you're supposed to have provided. And then mobile phone already, you have given the phone number. So in the next first step, you will provide the information and documentations. And the second step, we will verify the documentations or the information that you provide. And in the third step, once it will be verified, then you can start sailing on Amazon. So I will click begin and I make sure that you are ready with all the documentations. Okay, so now we come to the next step. Next step, this is where we want to run a business. And these are the countries. Amazon is allowing to start saling. You can create an account for the time being I'm opening India United D Amates, as I'm resident of this country at the moment, I'm selecting this. And then it says to select a business type. So the business type um, let's say, seeing that what type of business you have at the moment. So I have at the moment, a privately owned business here. So I will be selecting a privately owned business. But if you have any if you do not have a business, you can just simply select none. I'm an individual. You can select this also. And if any other type is applicable to you, so you can simply select. Right. So now it says that I do need to provide, please ensure your business type. Selection is incorrect. So privacy is managed and owned by the private individuals, is making sure I pay for these all information. So I will just simply write the business name here, which I have it. I will create an account with the business name which I have, and I will click. To confirm. Okay. So then I will click agree to the next step. So let's say if you are selecting an individual, then you will be writing your first name and details. Okay. So I will be writing private on. So here I have a company details and all, and then I will s age. So I s agree to the next step. I will be covering both steps for you to make you understand if you are individual or a business owner. So I have been click agree and continue now, I have been come to the next step. So the next step is that I have to provide my business information and what information my business details. So if I am writing rough at the time being, I will update it, and then which city I am, I will be selecting Devi and the number which I have been provided and my registration number and details being given. Okay. And then I will select to the neck. It is asking me to select the area also. So Marina at the time being. I will select the area and these details, you will make sure that you're providing as it will be required to you for proceeding your orders as well. Okay. So I'm go to go with my basic information. Okay. So you're saying the address I needed to provide into the two lines. Marina You. So make sure that you have we all the information which you needed to read. Next, I hope it will approve apt this time. So yes, it has been approved information. The business information. The next thing is my primary contact information, means my information. I will write my information and my citizenship and the timing. And the birth country it depends which country you have and the proof of country of issuance of your passport. You need to select your date of word, you need to select. Be selecting. And the date of expiry of your passport and make sure that you are selecting as accurate Okay. And then after you need to I need to write the address. Okay. So these information are very basic information that you have confirm if it's primary contact. So you need to mention here at this step that you are representative or an owner. If you owner or representative, you will check both or single. I will be selecting at the time being. And you are the primary contact. You will say yes, and then do the next step. Here I need to select the area. Also again, make sure that information need select as I create. Okay. I need to select the number information. I'm doing these all steps for you as I have already account, and it's being confirmed. Now, it says that I need to pay for the monthly subscription. This is the billing step. And the next step, how to create a store, we have already covered that section, simply create a very simple account. So I will be doing a skip for now, the monthly subscription, and I will see that a Okay. Now it's asking to me the store name, which I needed to provide, right? So I will just say I call at the time. That's my store name. Do you have a universal product code means UPCs. So yes, I have. Do you own a brand? Yes, I do own a brand. So it says, do you have already a brand with you? Say yes. Does your brand have an active registered trademark? Say yes, if you have, if you're not, Okay. So now the to name, this is available in ball. I will continue with this. And then the next step, I have provided this tore information also. Until there we can it to it now. This is the last step. This is the last step is a verification. And now you need to upload your business license if you open with the business. If you open an individual, it will ask you your passport and your national ID. And these all information, you need to be confirm with your documents. And I hope that you can do this. As I already have an account, I will not proceed further, as I already have my primary account. So this is all to how to create an account. Once you have been created an account, you will come to your sailor Central Tech port, and I will show you that how it will be looked. Once you have been done, the verification process will take a day or two. And then you will receive an e mail from Amazon that your account has been verified and you can create an account that you can start using. So then simply you can log in. And then I will show you that simply, you will click sale on amazon.com and log in. Let's say here. I will click sale dot amazon dot A. Once you click sales on Amazon dot A at this page, once you confirm, you will click login. Right? And then you can simply log in here and I will show you that how it will look like. Okay. So once you log in, your Sailor central will look like as this. This is my new account. This is my second new account, so your account will look like exactly like this. And this is where your sailors journey starts. And now we'll be discussing about the other steps which you will need to follow the step by step with the other sessions. So I hope that you have been followed once you have been followed your step by step guide, don't forget to share your screen shirt of your sailor dashboard that you have been created and share in the project's community as is your first project. So good luck for your sailing and see you in the next side. 13. What is Storefront: Welcome. In this session, we are going to talk about what is storefront. Well, storefront, every user or every sailor on Amazon marketplace has the storefront. So store front is means that who is sailing on Amazon and every product, it belongs to any store front or any sailor, you can say. Storefront, every sailor will be assigned when they register and they can set a name for this storefront. So whatever products are listed on Amazon, it's all belongs to any sailor, or we can say to the any storefront. So to know about this product, which is the Milton portable blender, if I click to this product, simply, it will take me to the detail page of the protu So here I need to know that where the storefront name is mentioned or the sailor name itself. So every sailor has one sailor name only. And on this product detail page, here we can see at the right hand side, if we come down to this product, here we can see it's a sold by sold by is means that this product is sailing from the sailor name. So this Vadan means is a store front name. And this is the store front. Once I click to this, it will bring to me to the store front page. So this is the store front which is being assigned to the every sailor once they register with Amazon Marketplace. So here you have your ratings on the store front, and whatever ratings you have in total from all your products and on your store, it will display right after your store friend. So store front is it has is a specific URL. You can share with your potential client on social media, to share that about your store frant about your store on your social media, to navigate to your product itself. So on a store front page, we can see here we have a storefront name, right? It will have his name. And then we have, like, it says, visit the storefront, and it has your ratings, right? And the product which you are visiting this storefront, it will be shown next to your store friend adder. And then after you have about the sailor. This information, also, you can update on your store print that about your sale. So you can write about you or about your store that what your spatiality or the protxt you have or about your store, you can write here. Then you will have your reviews detail, and it's about all your product related, your reviews will be displayed here right here. And then by default, there is a written and refund policies, which is by from Amazon. It will be shown here. Then the section is the detail sailor information. This is the information that your business name. So it can be the sailor name, the full name, or your business name, depending on the sailor, whatever they want to show here. So this information will be shown here. And here you can show more information. We will discuss that how you can show the more information like the contact number and other information can be shown here. And then we have a shipping policies, which is a standard from the Amazon itself. Then the other policies also are the standard from the Amazon itself. And then the HLP section is also standard. So these three sections after the detailed sale information will be standard information. Then after you can see here that the product section. Products is related to this storefront or from the sale itself. If you want to see all the information from this sailor, simply, we can click a see all products. So once you click here, it will list all the products related to this saler. And here you can see whatever products is being listed, and whatever the brand it's being listed will be shown here. So in total, it has a nine results. You can see on top left. It has a nine products, and all products are being listed here, which is related to this ser. All right. So we'll come back to its sailor page. And this is all we call it store front, and this is what you can customize. And we will talk about every section in detail, like how you can update the At section, and the things which we can update with the storefront. We can update the At section. We can update the detailed Silar information section, and it has URL itself. Right? If we talk about the URL, I will tell you what URL is. Actually, the name itself. This name dan, also, like, this is a store front name itself, right? And we call it storefront name itself, and you can update it as well. So what information you can update, you can update the store front name? Whenever needed. Second thing is about the sailor. Fourth is detailed information, and these all things we can update to the sailor. So we will walk to step by step guide that how you can update these specific information. So this is all about store front as this belongs to the every sailor. So whenever you will be creating your store name, it will be shown here itself. So see you in the next session and we will talk about how to update this information. 14. Steps to Storefront Display Name: Welcome. In this session, we are going to talk about that how to update the store front name or store front display name. Well, let's remind this that the display name which display to on the product page as well, it seems to be like this. When we come to the product detail page, it shows sold buy and it's showing for now discount offers. So discount offers is the store front name for this Pacific product, which is belongs to me, by the way. So this one of my account and my display name for the time being store friend name, which is discount offers. But here you can see that it says for this product also under the product title, it says, visit the Shore book store. So that is a different. Means this ser sold by discount offer. This is the ser, and it has a brand Shore book store. So we are talking about at this time, the store friend display name, which is sold by. So if I click this discount offers, So I will bring to me my store front page, which we discuss in detail. So now I want to update this discount dash offers to my brand or different names. So for doing it so, I will come back to my sailor dashboard. So once I come to my sailor dashboard, I will simply click to top right this settings icon. I will come on. I will mouseover this. So it says account information. I will simply click to this account information, and it will bring to me account information section. So here I have two ways to update my store fur name. So the first option is, I will click to store information. Once I click to the store information, and it will bring to me store info. I will click to Sailor profile. And once I click to the sailor profile, it says sailor information here. So I come to here. The second option is store details. And it says display name. And you will click to edit, and it will bring to me to the sailor information, which is the store front detail. And here I can change the store front display name. And it's supposed to be unique name, the name which is already being used for others you cannot use, and very important thing that you cannot use others company names as well, and especially the trademarks. So Amazon is clearly mentioned here, use of other company's trademark or other people's name is prohibited by Amazon terms and conditions. And this prohibition includes any business display name that includes Amazon's trade name or any name confusingly similar to Amazon's trade name. So we cannot use any Amazon's trade names or any other company's name like say Apple or Nike. So you cannot use it, like you can use any unique name which is belongs to you or to your products. So this is where you can simply just update, set any specific name and submit, and it will update your display name. And it will reflect to. Your store fare. So this is one of the option to update your ser name, to navigate to your sailor information. The second option to update the display name is we will come back to the account info section, and here you can see that the left and side business information. So once we click to the business information, it will bring you to the business information detail and here you have all the options to update about business information. And in the last it says the display name. And once we click to the display name, it will bring again to the sailor information you simply click added information, and you can update your. Information. So this is how we can update your seller display name, and it once you update, it will simply reflect to your store front detail page as well, and it will reflect to every product itself where it says store by. So store front name will be updated here as well. So this is how we update the store front name, and this is the only option, and you can Amazon has some limitations also that you can update, not as frequent, like for some specific days, you can update. But yes, there is a way that you can update, and this is all about store front name display. And we will talk about more information about the store frant information update into the next upcoming session. So till that, see you in the next side. 15. Steps to update Storefront Logo and About Us: Welcome. This session, we are going to talk about how to update your storefront logo and about a section. So when we come to the storefront, your storefront will look like this. And on the top section, on the left hand side, there is a space that you can upload your logo. So the storefront logo will we represent your business logo, by the way. So here you can upload, and this is the section. The next section is about the sailor. So you can introduce your business. You can highlight your information that you want it to be represent. For doing it, so we will talk about this step by step here. So for updating it, I will come back to my sailor dashboard. So once you come to your sailor Dashboard, here you have the setting icons on the top right hand side, and once your mouse ho on this list, you can see here your info and policies. So once you click here, your info and policies, you will come to this section, and this is where we can update the logo. For updating the logo, the second option is sailor logo. Once you click here, it will bring you to update your sailor logo. So for updating the sailor logo, the most important thing is this is they only accept either a JPG format for your logo or a gift format GIA format. So these are the two format they are accepting. And the pixels are very important. That you make sure that the image which you upload, it's by 120 pixel by 30 pixels tall. 120 white and 30 pixel tall. If your image is larger than this, so make sure it is proportional to this. Means it can be 240 by 60, something like this. And it can be only two B size and no animation. Jeff means no animation, they are saying here, also, no information. Once you upload your logo, it will directly will reflect to your store frame page. So this is the way we upload the logo and update the second section is about the sailor. So this is very good space that where you talk about your business and highlight your product categories and what quality you are providing and how you are unique than other sors. This is where we can update. So I got my about information from the Chad GPT. So you can use Ch GPT, by the way, if you have not watched my Ch GPT section, the cores, so you can watch my a Jept course also, so how to get the most out of your ChagpT. So I got about us from my Cha pt. For updating it, I will come back to my Sailor dashboard. And here on the settings, I will again will molto on the setting section, and then I will click your info and policies. Once I click here, the first section it says about the sailor. So once we click about the sailor, this is the section where you can update the information about the sailors. It allows around 20,000 correctors, which is more than enough. And you can introduce about you and about your business, and I have updated this. So here you can say about the emerging. I will just mention the things which I wanted to be highlight. Okay. So I say that about my brand that assured what is the emerging commerce brand and dedicated to offering top quality of products. So you can see I have here some headings also. I can highlight the headings. I can use these features to make it bold. So I'm focusing on let's say the four categories, but I mentioned three for the time being. So I have all these options to make headings use these things to make your content to be. Highlight. So once you update this section, we'll come back to the store front. I will refresh the page. And here you can see that I got my updated information about my brand. So here you can highlight your brand, about your storefront, about the categories that you're focusing, and this is one of the important sections to your storefront. So here we got to know about how to update the logo and above sailor as well. So I hope that you will try these sections, and we will talk about more sections into upcoming section, so till that see you in the next side. 16. Steps to update Storefront Contact & Business Name: Welcome. This session, we are going to talk about how to update your contact detail on your store front. So once you come to your storefront, your contact information section is here detailed Siler information. So you can write here two type of informations. You can mention here your business name. And you can mention your contact number, which is of your phone number. So these are the information which you can mention your contact details. So for updating these information, you need to simply come to your sailor dashboard. Once you come to your sailor dashboard, you will simply come on your sating icon and right top, and then click account info. Once you click to the account info, After that, you will click the business information. So these are the two ways to update this. The first is, you click to the business information and then click display name. Once I click to the business name, it will bring to me to my contact detail information, which is customer service details. So once I come here, I will click at it. And here you have these information which are related to you. By the way, e mail address is also will display there on your sailor information. So here you can update your customer service e mail, which is the e mail. Your customer's e mail will go to this address. So related to your customer information whenever you receive an order, things like that, you will receive the information to this e mail address. And this is the phone number, which will be displayed. Here is mentioned also. This will be displayed on on customers on Amazon. So it will display your store friend also and to your customers also whenever you have an order. And then customer service reply. So let's say whenever you have you will be sent any e mail to your customers and all. So if there are any reply will comes from the customers, so it will come to this e mail. So it depends which address you want it to be it, but this is where we can update the contact. And simply update So once you update this, it will reflect to this section here. So this is how simply you can update your phone number, and your phone number will display by the way to the two sections. So here you can see that above the sailor, I above the sailor, your information will show here to customer service phone, and your number will be displayed here. Whenever they will click, ask a question and whatever you will write here the saler, the buyer will write here the information. It will come to your e mail as well. So this is how your buyers can contact you about your furnace store or about your product. So these are the ways to update your information. If you want to know the one more option to update your sailor contact details. The second option is, you can come back to the sailor information page, which is this one. You simply click store info. You click store info, and it will bring you to the store info section, and this is where you will click your sailor profile, and it will bring you again to the same page and simply add it and you can update this information here. So this is the way to update your store friend contact information or your detailed information, which is two informations are e mail and your contact detail. So for other information to update, we will be discussed in detail. So till that see you in the next side. 17. What is Product Listing: Welcome. This session, we are going to talk about what is product listing? Product listing is one of the page on Amazon market plates. It relates to any specific sailor as well, and it can be used by many sailors as well. So this is a page which belongs to Amazon. Whenever we create a new listing, so we are creating product page, which will be linked with the Amazon. And it can be used by multiple sailors. So now we got to know that it is a product page, and it can be used with the multiple hand. How we can do it? Now, let's come to the screen. So when I come to Amazon, I can click to the any product, which I see or hear. So let's say if I open this product, which is this water pump electrical. So when I come to this page, this page means this is a product listing, right? So product listing will have the product details like product title, product description, product arrati takes, product, other information. On top of this, every product has the brand information also. If this product relates to the brand, then yes, it will relate to the sailor as well because the owner of this brand have a right for this specific page. If it's a generic, and it will be mentioned here. If the brand is generic, then it can be used by any sailor without any documentation required. That was that we will be discussing into the product listing section about the documentation. If you are listing a brand product, so what documents you will be required? And if you are listing a new product and it is not a brand, then you will not be required a documentations. But if you are listing existing product, let's say, this is an existing product, right? If I want to list this product, and if it's relates to the brand, then I will need a documentations. That's what we will discuss. So for the time being this product page or product listing, it relates to this sole buy. Here, you can see at the at this box that is sold by this relate to this salor and the time. And every product page, it has AS IN, which is Amazon standard identification number. Amazon identification number, it has been assigned to every product listing page, and it is a unique. So let's say this product page has only one AS IN from Amazon. So if I want to list the same product, I can use this AS IN also. And this ASIN is like a handle of this product itself is a unique number which Amazon assigned to every product listing. So, this is a product listing. You can create a new product listing also, or you can use the existing also as these are the two types of product listing. And this is all about the product listing, and we will get to know about how to list the existing product. And when you create a new ASIN, will be assigned, then, so that's all we will get to know when the step by step guide of product listing. I hope that you have a clear idea about what is product listing now and it's unique identification number. This is one of the most important thing when the product listing with the Amazon. So this is all about product listing, and we will get to know the step by step guide that how to list into the upcoming sessions till that see you in the next side. 18. What is Product IDs: Welcome. This session, we are going to talk about product IDs. So why do we need a product IDs with Amazon and what is product IDs? Product IDs we generally use for the product identification to understand that it's a unique product, and that's why we use it. So that's why Amazon need us to have it. So if I come to the Amazon here, and to understand what product IDs are, and why do we need it? So let's say this is a red bull, and this is a unique product. So to identify that is accurate product or is the product which is made by the red bull brand itself. So this brand always put the specific barcode on the product itself. So they put on the on the packaging, and most of the time they put in the product on the product itself. So This is the code which to identify that this product, it belongs to this brand, right? So product IDs, why Amazon needed to identify that this product, it's belonged to any specific brand and it's linked. So there are various types of product IDs. When we come to understand that what type of product IDs we have, so to make it very simplified, we have two types of product IDs. So the first is that Amazon provides us to the sailors, and the second is international barcodes as simple it is. Right? So when we come to here, and I will try to bring open a new product which might have the barcode on it itself. So it will be quite easy for you. So let's say if I open this product, this is the product, which is made by a brand itself. So most of the time, brands they keep their product IDs. So here you can see this box itself has the barcode. This barcode is unique for this product. And this is called external product ID in terms of Amazon wordings. So Amazon won this barcode on every product and this identify a uniqueness. So, into the global world, We have, we call it GT IN, global trade item number. And this bar code is one of the authority or an organization worldwide, is called GS one. They are the one who is managing the worldwide all type of bar codes. So they are the one they provide and they maintain identity of every product. So most of the time, let's say, if any brand have been launched, any product, they put this identification number or barcode on their product. So for them, it's easy to understand, and worldwide, we use this barcode. It's not specific for Amazon only. This DT IN, you can use to any other platforms as well. And this is GTIN is for managing the product identity. So when you have So when you come for having the product IDs. So let's say, if you have different sizes. So you will have different bar codes to the specific products. Let's say if I open a shirt here shirt for man. So if you open any shirt here, and if it has a different sizes, so let's say it has a tall. So then the tall shirt will have is unique GTI. And if it's Excel, we have his own medium, will have his own. So every size will have his external unique ID. So GIN is provided by GS one. Now we understand that external IDs are maintaining by GS one, and they are making GT IN. And GT Ins have different types, and most of the time they call it GT In eight, GTM, 12, GTM, 13, 14, but it refer to its categorizations. So UPC is one of the bar code we normally apply to have a GTN. So it can be 12 digits, UPC. And EN can be eight or 13 digits. ISBN is one of the type which is normally used for books, DVDs and CDs, which is 13 digits. So whenever you need any type of GT IN, you can buy from GS one, and we will discuss into upcoming slides. Now we understand that we have two type of protods. One is which Amazon creates, and second is international or external barcodes, right? So if you get external barcodes, that you can use any other platform also, that can be used and refer to your product itself, and it will be unique. When Amazon creates whenever we list a new product. So let's say if I listed this product and this should if I listed this. Amazon will automatically given to its AS IN, which is you can see into the project product detail page itself. So when I scroll down here in the product detail page, it says ASN, and which is ten digits. And it's a full forms Amazon standard identification number. It's Amazon is creating for its platform purposes only. It's for use for Amazon only, it's not for any other platform. So to understand Amazon that this product, it's unique for Amazon itself. So if someone else wants to sell this product, so they can use this ASIN and they can list as a M two or as an existing product. So make sure that you have watched the existing or M two product listing. So you will understand that how you can list the same product without having a new page or new product listing on Amazon. So This is how you understand the product identification on Amazon itself. So Amazon is calling ASIN, which Amazon provides to every product, which is listing with Amazon. And the second thing is SKU. SKU is a stock keeping unit, which is sailor wides. Every sailor have its own SKU, which is to maintaining your stock to maintaining your um, to categorizing your stock to understand your stock. So let's say if you have multiple products from the same category. So to categorizing the models, colors, sizes. So to easily understand, and I'll give you an example in a bit with you is let's say this product, you have men's crew knack. So you can make it like tollin crew neck L or hyphen L. So here you have 40 characters to make SKU, which is, let's say you are creating a unique identification. For your specific product. So you can create for every product either, is by brand wise. Well, when it comes to SKU, SKUs are the 40 characters ABS. So you can use it to categorizing and for your own identification number. So, let's say, if you have multiple quality of this product or models. So that's how you can make it unique for your system to understand because to understand GTINs or ASIN is quite difficult because they are just numbers. So for you to identify ASIN all the time, it is not quite convenient. So keeping your stock and using the SKUs for every saler, is, it is recommended. Otherwise, Amazon do assign automatically itself, and which is not helpful for you because it will be like coded, and it will not be a user friendly. So the first thing AIN, Amazon is providing to you automatically and Amazon maintain every product by the use of ASI. Second, SKU, which is you will maintain an international barcode, which is recalled. So now let's talk about in detail about international wafts as well and about the ASI. So why ASIN Amazon assign and what are the benefits? First of all, Amazon is providing it automatically, and you can give your ASIN, you can manage your products by ASIN. And if you have ASIN of other products, which you want to list, You can easily list with the help of ASIN if you do not have GD IM. Let's say if you come to this product and you want to start sing, GIN is not mentioned here and might be this product, I already have GIN, but it's not mentioned here. So you can just simply take ASIN, and you can list up with the help of this. It's a unique and it's for digital for Amazon using it, and it's your ownership of this ASN. It's like if you listed a new product, So whatever ASI and Amazon is created, so yes, it belongs to your product itself, your brand itself, right? Okay. Now, let's about what are the SKU benefits, which we already discussed some of the factors list like is for sales only. And Amazon sets automatically, also, if you do not put it. And it's for identify the manufacturer model prices, colors. These all factors, which we understand, that these are the benefits. Now let's talk about how to get external IDs. Because if you will not have external IDs, Amazon will not approve your product to be listed. So this is mandatory. Amazon automatically putting its ASI in, but here you need to have your product ID. So let's say, if you are selling someone else product, so you GT IN will be on the product itself. So if I come to the Amazon, every product has its own GT IN, right? So if I'm selling someone else product, so it have already, so you can write from the box itself. So let's say if you wants to sell this product, and so here you can see this has printed itself. So you can take this GT IN, and if you types, Amazon will understand that you wants to sell this exact product. So you can start selling this exact product without AS IM. So might be you do not know about this products ASIM, so you can just simply tie GT IN, which you have it, right? So let's say now, if you have a new product, let's say you are doing a private label, right? Or white labeling, and now you start selling your own branded products. So if you want external IDs or GTN any type, so you will go to GS one, you will register. And the first thing is, if you register with G GS one, your company should be registered because they only provide GT IMs to the registered companies. If your company is registered, you have LLC, your legal entity, then only you can have the GTIN from the GS one directly. Okay. Now, let's talk about second that you have a trade mark, and your company is about to register or independing status, but you want to do manufacturing and you want to have some stock with you or in any situation, it's a bit costly for you to buy from GS one. So they are the local suppliers also. Who are secondary selling the GS one t itself, and they are selling to others, so you can buy from them as well. And then later you can transfer when your companies grow and things like that. You can do it or you can. This f for getting approved from Amazon, you can use a third party suppliers also. Now let's talk about the GS GTIN categorizations. So these categorizations are some of them are regional base also. Let's say GN. N is for Japan identification number. So Japan article number, which is for Japan, but it's used for international. So we have region base also, so you can use a region base as well. And then in some situations, Amazon allow to apply for GT IN exemptions also Exemptions means that you do not have it. Let's say you are selling a generic. Let's say this guy is also selling a generic product, but it has GT IN. But in any situation, if you do not have, and if your product is generic. So you can apply for for the exception means that you do not have GT IN, and Amazon will allow you as Amazon will assign its own AS IN, so Amazon can allow you. And in some situations, if the product is not listed with Amazon. Let's say you are not selling someone else brand and it's your own brand, and you just want to start selling, let's say this King or any other brand. So in this situation, Amazon can allow to you, and then you need to apply for GDIN exemption. So I hope that you all understand these all detail and parameters of product IDs and what product IDs are. So if I summarize, we have two types of product IDs. One is international or external bar codes, which you need it or ASIN, ASIN. Amazonas signs, and SKU, which you manage your stock. So this is all about product IDs. I hope that you understand in detail, and which is very important to maintain this all information. So we will be discussing more further sections in detail. So till that see you in the next sp. 19. GTIN Exemption: Welcome. This session, we are going to talk about what is GT IN exemption and how to apply for it. Well, when it comes to what is GTIN exemption, it means that you are listing a new product. And then you do not own GT IN means global trade item number, you do not have for this specific product. In this situation, we apply Amazon for GTIN exemption. So when I come to for this product or any product which you are listing as a new, because when you are listing existing product, then you will not require for the GTN exemption because that let's say this product. This product is already have been passed through for the GT IN requirement for the Amazon while listing a new product. So in this situation, you are listing a new product. So if you are listing a new product, examples, this or any type of product, and you do not have a GT IN, which is like this. It means that your product do not have GT IN on the product itself or any either on a packaging or on a product itself. In this situation, so we list the product without GT IN, and we request Amazon to exempt the GT IN. So this is called GIN exemption that you do not have GTI. Okay. Now, let's talk about how to apply for it. So it's very simple. You will come to Amazon Seller account. And then you will be listing a new product. So this is a new product listing product identity tab where you start listing a new product. So I'm giving an example is that I am listing a product, which is the Sports gloves. I've not written the product title yet, but I'm listing a sports glove. And then I do not have a product ID, which is external ID. I do not have it. Okay. Now let's come to one more important factor is if you are listing a new product under a brand name, then very rarely very less chances that Amazon will accept the product ID or GTIN exemption in this situation. So if you are listing a generic means you got the product and you are in a testing phase, let's say, that you got the product and you want to list a product with Amazon. Without any brand, then you click this and then you say that this product do not have a brand name. So when you click, so it's a generic, means it's a generic. So you've got the brand name not to be selected. And then for applying for exemption, you just simply click, I don't have a product. When you click these both checks together, it means that you once you do not have a product ID, and this is a generic. Then you click next. As soon as you click next, in the next step, Amazon will say, that you need to approve the exemption. By the way, exemption is already being applied now. Okay. So you need to complete this product listing. So I will just click recod at the time being that I want to do a recite then I will simply write the product descriptions. I will just say sports sample for now because I want to just here walk you through with the stubs of the product listing, and then we'll come to the next step. You need to in some situations, it will not ask you these all details. Model name, it's Vinyl, let's say, and the department is for generic unsyx dals, material is. Gloves. I would just simply write the necessary necessary information for the time being. So we can come to the main point where it says. Now the next step is to write an offer. I would say I have ten quantity Rs. I'm just writing a simple for the time being, it will be shared by Amazon fulfillment. Just this and ten Centimeters sips. So all this information you will be filling as per your product. No sample, by the way, but it's up to you that you can update it later stages as well. And here we can see it's 100 crowds ground 0.2 G, and safety in compliance is a last step to make sure that you it as well. And it depends from where it is. No. Not as c. Okay. So now I have fill all the information, which is I can update at later stages. Now I will say submit. As soon as I submit, so it says that it will take some time to be approved, and now it has been submitted. So At this time, Amazon will automatically will say that it has been applied for exemption. So product will not approve until the product ID exemption will approved. Okay. So it says it will take 30 minutes. As soon as product will approve, then it will you can update the more and there. So this is how we apply for the GT IN exemption. I will click continue. You see, and it will take time to approve and it will be listing here. So that's how we apply for GTIN exemptions. Okay. So the next thing is that how you will know that your application is being approved. So you simply come to the catalog and here you see the view sealing applications. So, if I click to the view sealing applications, here I can see that I have been apply for GTI and exemptions or not. So here you can see that whenever I applied before, so it's being approved. So in some categories, it will not ask you for spatially to apply for exemption. In some categories, it will ask you to apply. But this is the trick that you select the both options that you do not have a brand, and you do not have product ID, then it will take you to the next time. And if it will ask you, then it will show you a pop up where you will just click. Yes, I want to apply for exemptions, and the statuses will be listed here. So here you can see that I have already applied for the four categories, and three of them has approved. So one is draft. So this is how we apply for the prot GTAA exemptions. So I hope you understand that how to apply, we will talk about a bit more like you can only apply for generic and. And one more thing is that you shouldn't be listed. A product into the same category with the GT IN before. Because if you have done it before, then it will not approve. And it will consider that that category, you need to be always upload a product with the GDI. Okay. Let's talk about what is a pros and cost. The benefit is that you will not need to buy a GT IN because GIN cost you around depending what quantity of bundle you're buying from GS one. Sometimes it costs $5, or sometimes one to ten package around $30. You will not need to pay if you are in a testing phase of your product, and you are doing a wide labeling and you just got a product, and you are start saving. Okay? And then once you got approved in any category, so you can list as many as product into that specific category, I is a subcategory. So you can list many other products without any approval like this time, Amazon did not ask me for exemption, but it is considered as exemption automatic exemptions. So The next thing is when we talk about the cos. So when we talk about the co is that you cannot consider is a long term if you apply for GDIN exemption for that specific product. So it means you do not own that product, it is a whit level for you. So in any future, you try to make it branded. So that listing will not convert into your branded. It's not a long term decision that you make your product as a GT IN exemption. And you cannot claim the ownership of that list. Let's say someone someone else is also start selling your product. So you cannot claim that you are the owner of that product because we do not have a certification of GS one. So once you have a GDIN from GS one, and you can you put into your product. So it means that GT IN, it's you have the ownership for that GDI. And you put that GTI in and you got a certification for that specific product. It means that you have ownership of GT IN and that specific product also. So the characteristics of that product No one else can see until you give approval for the supplier or to become a supplier or distributor of your product. So this is how you secure your listing to stop someone else to start selling as a M two or existing product without your permission. So that's how you save your brand. So this comes to the safe brand this is the brand strategy when you own a GTIN. But yes, you can do it for the wholesale, for wide label products. You can apply for GTIN, and you can save the money for having a GTIN and you can make a sales. So this is how we list a new product, a generic products without GTN exact, and I hope if you've got an idea, we'll be discussing more topics in the upcoming sessions. So till that see you in the next side. 20. Product Listing Types: Welcome. We are going to talk about how many listing types are available with Amazon Marketplace. So there are mainly two major types of product listing. One is existing products, and the second is at a new product. Existing product, those are already being sold and you wants to sell as well. So you can use a similar sale page and you can give your offer. Like, if I want to sell this back, and so I can start selling exact product with Amazon without entering all the details. I will just give my offer that, what is the price and things like that, and I can start selling. This is all existing product. And the second is a new product means that I want to give my pictures, my all the details of the product. It means that product is not available with Amazon. So for doing it so, you simply will come to the dashboard. Once you come to the dashboard, you will click Add a product. So once you click to add a product, it will take you a new ad a product screen. So this is where we can start selling a product. We can start listing a product. So for doing it so, we are just going to discuss about the interface and listing a product we will discuss into our upcoming session. So if you are selling existing product, it is very simple and easy. You will simply write here with the keywords that you can find the products which are already being sold either by a title or a description and a keyword. So you simply write here that water bottle and you will click Search. It will search all the available products and you can simply click apply to sale and do the next the following steps, and then it will be listed. So this is the easiest way to list a product when it's existing. So this is one of the way to find a product when you're selling existing products. So this keyword section is for existing products, and there is another word commonly being used. We call it M two. So M two, there is one more word which we use for existing products. The second thing is that when you wants to start selling a new product. So this section product image, it means that you have your image with you and you wants to start selling. So you simply select the image and you want, and it will search also for you, and it will let you to list of products. This is one of the way. And product IDs. We will discuss in detail about what product IDs are. This is one of the important topic. But yes, you can list existing product with the help of either UPC, EAN, ISBN or AS IN SL. And if you have a URL for that specific product like this product, if I have a URL, I will just simply past the URL of this specific product, and it will search for me that specific product, and I can start selling this product as well. So this is one of the easiest way when it comes to the existing product. Then we have a platform means, you will start sailing from the very new form, and you will be filling this for the new product, and you will have all the details with you. You are ready with all the details like dimensions, product weight, product rent, and product description title, and there's a lot of things which you will cover step by step guide into a upcoming session. Then we have a bulk tab. In both categories, either existing product or a new product, you can list as a bulk as well. Let's say in a bulk, you want to list existing product in a buk. Yes, you can do this as well. If you want to list your own product in a bulk, we can use this as well with the help of template. We will cover these two major types into our upcoming session with the estas type guide that how to list a product. So see till that in the next side. 21. Existing Product Listing By Product IDs - 2 Methods: Welcome. In this session, we are going to add a product. So as you know, that there are two types of products to add with Amazon. One is a new product, which is not available or even available, but you want to make a new listing, right? The second type is existing product. Means the product is already being sold, and you want to sell a same product. So today, we are going to talk about one of the option for listing an existing, product. For doing it so, I will come to the Amazon E commerce marketplace itself, and I will decide and select a product which I want to sell. So there are many options that you can list a product. So the first option which we will be doing today is a list a product with the help of product ID, right? So for listing of new product, the existing product with the product, I product ID. Simply what you need to do. You select a product. Either you can select any category that you want to sell like new releases or in the new releases itself, there is a ranking product itself. So I'm selecting any product for the time being, or what I can do is I can simply search a product, which I really wants to sell, and I know that this product I really want to sell with. So I will just say air pop pine. I can use a search itself to search a product. So I can see here that this is Amazon's. Choice itself. So if you want to pick this product as it's Amazon's choice, you just simply click to this product to understand that is a good decision to sell this or not. So first of all, you should know that for selling someone else's brand, you will need an approval. So here, I can see that this is a brand. This is a brand itself like global Gizmos itself. This is a brand itself, right? So for selling it, I will decide to check more options to sell with. And here you can see that this product is also a good option as well. And this is a brand itself, d brand itself. So you can sell we can sell this product as well. So it depends whatever product you wants to sell. You will come to the listing page, right? So For your understanding, if you want to sell this product, it means your listing page, your detail page will remain this same. So this listing page, or this listing page of this product is same for all the sellers who wants to sell this, right? So now I want to list this into my seller account. I need a product ID. So how to get the product ID get a product ID, this is one of the option is that you can come down to the product information section. So once you come to the product information section, you will see here multiple sections. So here is technical details, and the right hand side, this is additional information. Under additional information, one product ID type is AS IN, and we will talk about the product ID types that how many product ID types are, and what are their characteristics? We will talk about it. But at this time, AS IN is one of the product ID. So you need this product ID. This is, let's say, this is the key of this product listing. So I will simply copy this product ID, and I will come back to my sailor account. So if you are on your sailor dashboard from here, how to list a product, if you have already saved here your shortcuts. So we will talk about how to add the shortcuts on your main page itself. So either you can add from here or you can select the menu and then go to the catalog. Once you click to the catalog, click add a product. So once you click add a product, it will bring the listing page where all the types of product, we can list here. These are the options that we can list the existing product or a new product. The kets is for existing products. This tab, this option is for definitely for an existing product only that here also, you can search. Either you can search on the marketplace, which is a buyer's interface to knowing about more detailed characteristics or you can search here as well, and then you can open the dtquet search. Then we can upload a product image also. This is the option which we are going to do today with this session, which is product ID. And one more option is web URL also, we will talk about it as well later. At this time, we are going to do a product ID. I will simply copy paste the product ID, which I copy from the product listing page, which is AS IN is a product ID type. I will simply click submit. Once I click submit, it will bring to me the offer page for this product. Now it's saying, first, I need to get an approval to list this product. So if it's another seller, you need to have an approval, which is you can have simply and here you can select the condition definitely. This is the only option is a new you can sell. You simply click apply to sale. So once you click this, and then it says that the dash brand is a new use or refurbished collections, and you need to approval to see this. So here you can request to the to the brand brand that you want to sell this or sir. So some of the time there is not allow means they have their settings, the brand itself that you cannot allow to sell their product at this time for existing product. This product allow to request. I will simply click request approval, and then request has been sent to s. So here I need to select a bit more options that you are a siler, or distributor, or you are manufacturer. Definitely, we are we are the sailor or distributor itself. So here it asks me a document that I need to submit one invoice. Okay. So here, you need to select an invoice of the from this brand itself. So let's say this brand product is available to any distributor or supplier. So you will simply select the document that which document you have. So let's say you have dated for last 30 days all invoice you have is okay. Uh, is your name and address is being included. And then, uh, is more than ten items. Make sure that it's a more than ten items, if you want to say the same. And the address of the distributor manufacturer is also mentioned to the invoice. And your name and address also mentioned. Okay. And then the price information and the documents which you are submitting are the valid documents itself. So here you need to submit an invoice. So here we will submit an invoice. And the second thing is that you need to, you need to have a packaging picture. And these are the requirements that must be followed that it's properly packed, and it has a model number on the box and in the product itself. And the name of the manufacturer is correct, and it has a clear display all the sites of the pictures. So let's say if you have more picture like four or five pictures, better you load four or five pictures, right? And then if you have an optional wider. This option this is an optional option that if you are the business owner, let's say, because country to country, this is that if you have a individual account that you will not be required for having busines license, but if you have business account, then you will need also. Right? And depends that any one of which document you have, if you have any quality certificate depends with your license, you will have this document also. And you can write this information also that the product which you bought are valid document. Well, this is an optional that you will be required a business license. But if you have and you are sailing on Amazon or in your country, which country you want to sell, let's say I'm sailing on PUE, and I have a license here to sell your product. So I can submit my license here, and this information should be clearly mentioned there. Let's say the commercial license number, and from which authority is registered with and must be issued by the government authority in the UA and Mitra license. And the legal business name is clearly mentioned. The date of issuance should be mentioned and the expiration date of the license also mentioned itself. So these all information, you just simply submit here your license if you have. If you individual ser, then you will not have it, and you will not need it, by the way. And then this is here one of the document that you will be required that That you have the quality mark em quality mark document, you have it. So you can any of these documents that you will be having from your license. And so you simply submit and upload this document also and write your e mail. So some of the time, we require these all information, and it really vary to brand to brand and the product to product. In some situations, they will not ask this information to you. And what is the situation is, when you are selecting not a brand for existing product, you are selecting a generic. If you are selecting a generic, they will not ask you this much information. What is generic? By the way. So let's come back to the Amazon marketplace. Here you can see the word is written brand. After the main title, the word is written, brand is. If the brand is means this is a brand, right? Now I want a generic product actually. If if I have a generic product, then it will not ask me this much detail. How would I got to know actually from here itself? So with every product is mentioned fulfilled by Amazon. Fulfilled by amazone, definitely is with FBA. And then here we can see the brand name in the above is written global. And this product, it seems like there's no brand. And this is this did not mention the brand name itself. But it has good reviews. I will pick this product, x. I click this and I will come to the detail and it says brand other if you want to sell brand other, this product will be a bit easier to sell as compared to that. So for selling it, so I will come to the detail page and I'll come down here is the product details. So it's very to product product that was a branded product, so that's why that has an additional information section. Here is product detail section only. And anther product detail section, there is ASIM. I will pick this ASI from here at this time. Understand that how easy for me to sell this product. Now I will be come back to Amazon. I will come back to the Amazon, and I will say them that I want to sell a different product with different product ID. I will base this product ID at this time, and I will select to submit. It's still asking me that I need an approval, but let's see what documents it will be required. I will simply select request approval. And once I submit the request approval, it will bring to me to different page at this time. So now you can see that selling application for brand you request approval to the sale other branded items before you lease Pis watch. So you need to watch this video. They are saying that counterfeit that you will not sell something which is answer. Which is not accurate. So you need to make sure that the product is quality. One, we can make sure that you watch this. It has all compliance and related information, and we need to follow this. After doing it, so you will simply select that you are the seller or distributor if you are not a manufacturer. Now we have one more question is which one of the following statements describe your responsibility when products is on Amazon. Right? So you will select once I am approved to sell this category, I can sell any product without needing to the wet this information we need to select as correct as possible. So So we need to I don't need to review every product. I another seller is already selling the product on Amazon, then I can assume it is allowed me to see I'm responsible. You need to select this the fourth option that you are responsible for all your products to be sold not the person who listed this product on Amazon. So you need to select this option. I'm responsible for all the product I see on Amazon, and I and for understanding whether they violate the law or are otherwise restricted from the seller. Okay. After if you list the product on Amazon that are the illegal, your offer of the production may be removed. If you sell something which is wrong, and if there are any complaints, what will happen, your products will be removed, your product listing will be down. Okay, or your entire account can be reflected as well if you sell something? Wrong. So all these three options are correct, so you'll select all of above. So what are the best practices that you need to make sure when you are sailing on Amazon to ensure with their compliance and the policies. So definitely, these all are very important to understand to do the not to do a mistake. Well, well, this question is also very important is which of the following represent a best practice when sailing on Amazon to ensure compliance with our policies. So when sailing with Amazon, what practices and the best practices you need to have to ensure their compliance. So what is is assign one or more employees to be responsible for reviewing each product. You plan to sell. So let's say you are and you have a team member, right? So keep those people who have this all information, how to check a product. Okay. How to verify a product. Either is a valid genuine or not. So you need to make sure that important. Okay. First point is also important that you should have a team members or employees. Those are responsible or experienced to know about the product quality to check. So the second is carefully review our restricted product policy, including the example of prohibited listings. Okay? Your product catalog on a regular basis, this includes any product that can include feed uploaded using automatic system. This second option is that you carefully read those products which are not allowed to see. Definitely, you will double check this. The third is, if buying product inventory from a source other than the manufacturer apply extra diligence to understand the provenance of the product and the legal framework in which they may be sold. When you are buying a product, either branded or a generic. So make sure that whoever is sailing, they have a legal rights to see. Means they should have proper license. They are authorized person to be say someone else brand. That's what you need to make sure because you will be required invoices. So when we are sailing on Amazon, I will just remind you that keep the invoices with you all the time. Even they might ask you after a year, and then you will need to have these information. So this is some basic practices from the start, if you follow, it will be good for you. Okay. If you have doubt, let's say, you have border product, now you have a doubt. Do not list with Amazon. Go back to the distributor or that shop or supplier and negotiate and exchange your product if you have any doubt with the product. If selling drugs and supplements understand the ingredients in these product research, which they are promoted. Definitely, and you need to make sure the product which you sell are not that kind be harmful or this kind of medial. So I will select all of ab. And then all products I intend to sell authentic contri. So this is where you contribute and you accept Amazon that all the products which you are listing are authentic, and you are taking a responsibilities. And then simply write your e mail address here and then select submit button. So once you select submit, at this time, your approval, your product is already approved directly at this time. So now you have two different ideas. When you are listing someone else brands, you will be required from the day one, the invoices. But at this time, I put able to list without invoicing at this time. So the only thing is I need they reminded Amazon reminded to me the due diligence, which I needed to do and the product being listed. So you're saying congratulations, your saling application for brand other branded has been approved. Okay. So what I need to do, simply, I will go to my inventory. I will click to the menu. I will click inventory, manage my all inventory. I'll go back to my inventory. Okay. And this is a new interface that have been launched. We will walk through this step by step. I just log in this account for you to be listed with. Okay. So here we can see the products which we have Well, I got an approval now. So I can start selling that product. So now what next step, which I needed to do is, I will simply go to the catalog, add a product, right? I'll go add a product I will select product ID. Once I select a product ID, I will copy paste again, that product ID, which I copied. And here I can see that now I come back to the product offer page directly. So because I got approval to add this product. So for doing it, so now I will start adding my information, which I want to do. So what quantity I have, I will just simply write here. I have a ten quantity, and what my price is, my price is 40 at the time being. Okay. And the quality of the product is new. Manufacturer will state if you have this information, you can write it here. You can select here the information you have with you and the minimum order quantity, definitely you can keep it as simple one, by the way. Because you want to sell by one product. One customer also can allow for order this as well. Then you will need to write a dimensions and depending on, you can keep it as it is for the time being, we will discuss about this information that how fill this information. I mean, when you come to this this you can simply select a required information also. And as I want you to understand as simple as existing product, once you got approval, you can simply select require, type your quantity the quantity you have, write your pricing, select the new, and then here you select the fulfillment type. So you will be doing a shipment, self ship or ES ship means FBM, or you are doing FBA. So for the time being, I will start with FBA, and once my product is ready, then I will take it to FBA later. I will simply select safe and finish. Okay. Saying quantity, I need to type again the quantity which I have and here as simple, I have written my offer, and now I will select save And this time now it's saying, thank you for your offer, and it will take 24 hours to reflect. So the product is successfully listed. And well, so my product has been approved, and it takes some time to reflect to the Amazon system. So make sure that you have the patients. And for few minutes, sometimes it takes half an hour and it takes few minutes. Now I can see my product has been listed here. The product, which I have been listed as existing product, right? So And here is saying missing offer. Even I wrote it the ten products, I have, I just need to double check and I need to update the stock here back. I will say that I have ten products. I will just say ten and save all. It will update into the system. And that's how we add the existing product. So what I can do is I can simply open this product into the new page. And here I can see that I have been start selling this product. So very important thing to understand is that this product is the page itself is for everyone. So this is not a new page. The information I have been used for this page itself is already exists. So what I did is I have start selling also. So I will simply click to this button here. And here I can see that how many people are selling this. Okay? And here you can see how many sailors are and who is selling this product. And all the names I mentioned here and my name will be displayed here after a few minutes as it will take time to reflect system itself. So my name as a sailor, will be reflect here. And that I am one of the sailor for this product. So this is all to add a product at this time with the existing product. Now you've got to know what are the steps. So for the more options, see you in the next session. So for the more options, see you in the next option. So for the more option. So for the more options to add a product, see you in the next upcoming session, so tell that, see you in the next. So for the more options, I will make more for the more options, I will make a detailed video step by step guide side, what are other ways to add a product. So see you for that session in the next side. 22. Product Listing - New Product: Well this session, we are going to have a new product on Amazon. So new product means is a new listing. Means a new page on Amazon, new AS IN. So make sure that you have watched what is product listing, and you have watched what is ASM. So now we are about to create a new listing means I got a product, which is a unique, or I want to make it a unique for myself. Let's say, and I don't want to sell someone else product means I don't want to do existing product for me to. So for having it, I got this product with me, which is a unique, which is not a matter games brand. Okay? So which is a generic advertising. So generic, it means that it do not have a brand itself. So for having it, I will come back to my seller account. I will click menu on the left hand side. Then I will click catalog. Once I click catalog, the next option is Adapt. I will click to at produ. Once I click at Atapug, now, I have an option that how I want to be add the new Pd, right? I want to start as a new for the time. So I will do, I will simply select the images, which I have, so I will upload the images. Well, I have selected the image, which I want it to be for this product. I will simply click submit, and Amazon will tick to me to the next screen of the product. So now you've got to know that Amazon is image has been given, right? So the next thing is saying that I wanted to be describe the product. Okay. So you have an option, first of all, when we come to the new listing here, you have three major types of listing, means the attributes which you want it to be given for your new product. So the first is a required field that you must need to fill for listing your product. Second is a recommended that Amazon is recommending you that fill these fields, so you are good to go for life. And then the next is the all. All means that you need to give each and every field on Amazon is giving, and you have an option that you can do it. I will start with the recommended for the time being, and now I need to write the description. So for writing a description, I will simply come to the Chagp now I'm on a Dept to write me a description for my product. So I will just say write product description. By the way, if you have not watched my cha Dip class, so you can watch my cha Dip course as well. So you will get an idea how to use the best of chip. Write a product description for no. Simply I will just say 00 class itself. It will start writing a description for me based on the requirements. So I will just simply pick the first paragraph for the time being, right? It has a key features, which we'll be using in our bullet into the key points of the product. And I will come back to my description page and I have written a description, right? And then now I want a item name, which is a title of the protic. I will just say, Oh, no. Classic game cards, right? And then I will just say 100 pieces. I will start with a very simple keyword and later we will understand more. It says that it's card kind of here we need to select a product type. Product type means a category itself. The category you want it to be display your product. I would say yes, it is a tabletop games, and I wanted to be select this product type. For the time being. And I have selected the product type. So now it's finally being selected here. So the second thing, it says, select the nodes of the category. If you are okay with the nodes and what is the notero nodes? When we come to the Amazon here, here you can see the categories, right? So I have selected into the toys category. Right. So for having this, I will expand, and I will see here into the video games and game titles. And similarly, I can navigate the category, and this is how we call it too. The brows nodes. So first, we need to go to the toys and then games and game ***** game card games and dedicated tech card games. So this is your notes. Do you have a variation? Variations means you have different sizes or pieces packs for timing I do not have. Okay. Now it's asking what brand you have. So I have a brand I have my brand also, but this product is not related to my brand. This is a generic product. What is generic mean, there's no brand of this product at the time being, I will just slack simply that I do not have this product, do not have a brand for the, right? And then I do not have a product ID. If you do not have External product ID means your product packaging. I do not have a product ID mention on it. So better you select I don't have a product ID. And this is make sure that you have watched the product ID section, that what type of product ID Amazon is accepting. So once you write the barcode, product ID is the barcode. So then you need to select the which category of your product ID is. For the time being, I will just that I do not have a product ID. I will simply do the next next session. The next step, and Amazon will take me to the next step. Okay. Now that Amazon is saying, whenever you select that I do not have a product ID means you are asking Amazon to the product ID exemptions. So exemptions are normally, it means that you do not have a product and Amazon approve it that you do not have it. So Amazon is saying that you have been granted an exception to list to list without a product ID. This will take that I have requested, the way. Saying it will take 1 hour to effect. And then your product will remain as a draft. I will say acknowledge, it's okay. So now I have come to the second step. So the first was the product identity section, right? So I have been covered the product identity section now in a description section. Now I need to write a product description again, and this is where I this section was to generate a title the way. And if you want it to be used for the to generate a product title. So here you can tell about your description as a promotional. So I will use the same product description for the time being. Tota product description section as well. Now I need to write a bullet points. Bullet points is a key point of your product. Would you want it to be highlighted? I will just write is a phase based fun. This is one of the key point of my campaign, right? So I will just keep it like this. Well, let's come back to the bullet points. So I bullet point means your key points or key features. Right. And now I want to add more key features. So I will just simply click add more. And Amazon will add here more key features. I will go back to my chat qu, and I will select the key features more. And I want to add the key features, right? So, ideally, you should write around four to five keywords, the key features of your product, which is which is recommended. And it's up to you if you wanted to add more or less, it's up to you, but around four is very commonly being used. I'm picking these four key points, which have been generated from GBT. So now I got my four key points. Also. Now, the next step is the images. Okay. So we can upload up to nine images on Amazon. And product image style guidelines is also very important. You can simply click here to the image product image guidelines and make sure that you follow to the image guidelines. So Amazon is saying that it's preferred to have 1,000 pixels and JPG itself, right? I will come back to the screen and I will upload. So I have selected all the images. I have written the product description, and I have written the key features as well. I will submit this section, which is a description. Okay. I cannot submit a product yet. Why? Because there is a three sections lab. This is very important that three sections are lab that you needed to be fulfilled. We have covered the two sections. F having it, I will click product description. Now you need to select which target audience you are having. So it's for the Unis adults. I can play this if you want, you can the kids also can play. So Uni sex children's can play as well. So I selected to the two target audience. Then it's asking the manufacturer. So who is the manufacturer if you want, you can write generic also here and keep it a generic, if your product is made in UA, just write UA or your country name, you can write here. I'll just go for The generic at that time being And you should make sure if you get this information, it's really important, it reflects to your company, Brand itself, or we can write here. China also is no problem to write with this. And then the modeler, it's if it's printed, make sure that you are writing or coordinate with your manufacturer. I will just say the manufacturer also is 2017, is made on 27. And then what other spatial features? It has? It is a handmade game. It's not a handmade. I mean, it's handmade game itself. So you select it's a portable, by the way. Right? It's a portable game. So select the spatial features. Handmade means it's made on handmade make sure while picking the information. Then what is the tie? It is a classic target gender. It's a unisex and the time age range, I will four. It's for the team, right? And material is being used for this. It's being a card is a paper card, so you need to make sure that you are selecting a great material. It's a plastic paper card. So I will just select plastic at the time. And number of items are in the in the box itself. So I would say it has 100 cards itself. I will just write 100. And how many item packs in a quantity. It's a one pack means someone will buy, so they will get one only. Okay. So what is a spatial character you have, if you want it to be right? I would just say it's a classic game cards. Okay. What colors you have. So here you need to mention. I will just say it's a multicolor. I will just write multicolor here. And what size of the cards you have, it's a medium. You can just say medium here and the part number. Part number it's a unique number to identify of your model. Most of the time, it's a model number. So you can just say here like this for your purposes, that is your first product itself. And what is the theme? It's a game. You can mention here, sub brand, we do not have a sub brand. What are very important to understand here is if there is a sic of any of your field which you are filling here, so it means as a mandatory. If there is no sic, it's not mandatory. But these are Amazon showing as a recommended class. What is the language type we have here. So this is Um, what language is being used is the original language is being written on the on the product itself, and it says the English. Required assembly. There is no required to assembly. It's a ready to play. I will just simply say like this. And then you need to write here, the size item dimensions. So these dimensions are really important to fill, and you can keep it for later also. But we will keep it for later, and there is no plug and play things. Right? And it comes to it standard packaging. Right. And the next important thing is the manufacture minimum age. So when is being made or the manufacture age means the time of the manufacture is being made. So how many months you can use it. For more information, you can simply click that after production, how many months you can use it, right? I will just simply mention here that it's okay to be for 48, or I will say here 96, around eight years, eight months, eight years. Around 96 months. It's okay to be used. It's not being damaged or it's like expiry kind of stuff. Okay. So now here we need to write included components. What component it has, it has a parts only. Target regions. It's not specific. It's a global, it's simply global. And the version for country. It's I say United States for the time being as is based on the English itself. And now this is important the dimensions of your item dimensions. It's equivalent to the to the card size. So I will just simply mention here that how many eight is around 10 centimeters by 7 centimeters. I will say 12 centimeters but make sure that you check on the product page on the product packaging, and this is where you will get this all information. After writing this all information, click to the offer section on top of this and once you click to the offers. Here you come that what is the quantity that are available with you that you wanted to be sale with. Let's say I have a 20 pieces for the time being to be sale with. And if you have a SKU, which is so you can mention here, or you can start making your own SKUs for your products. So that's what we can do also. We'll discuss this in detail. I'm trying to make it care for you. You are giving the price, I'm giving 20 dams for this. And this is the new condition. What is the fulfillment channel? I will be using Amazon FBA. I'm selecting. Amazon will ship and provide the customer service. Okay. So once Amazon FBA will receive, then only it will be like this one. Right? Okay. Now we need to select the packaging. Packaging is 13 centimeters length and the width of this is around 7.5 centimeter, as it's a card size. We are doing estimate and it's around five centimeter dab. I will say five centimeter. And the weight is around 200 grounds. You need to select 200 grounds. Now we have written our offer also. Now let's talk about the safety and compliance information, which is very important. Keep keep in a safe place. Right from fire. You can write the information which you want it to be given. And what is the region of origins from China, let's say. Warranty description if you are giving, if you're giving no, just say no. And if required a battery, there's no requirement for battery and good regulations, and there's not applicable. It is not a dangerous like a battery or chemicals, so just say not applicable. And what is the item weight? So I would say around five ground or let's say two ground of each card. Okay. Okay. So there is a safety measures for EU. So that's what you need to do. And there is not applicable. I would prefer to say not applicable for children under three because for small children having a card on their hand, it's not safe. And it's not safe for eyes or to face in touch. I will just sect based on the recommendations of that specific toy, which I want to be now, I'm good actually. I have filled all the five section or you can see on top product identity description, product details offered and safety and compliance. Then I will simply click submit, and this is how I have submitted. And I would see saying listing submitted and it will take 24 hours to reflo So congratulations for submitting our first product. And with the necessary information which you can update time to time. And once we have been submitted the product, it will take some time. I will wait for it. So listing is with the ABA. So what do you need to do? We need to make sure the product listing is improved, and we will be discussing the more practices into the upcoming sessions. So finally, our listing have been created and it will take 30 days to de flag. And this is how we list a new product, and as soon as it's being approved, we needed to move to ABA and this is all we will discuss in to the ABA sessions. So till that see you in the next sit. 23. First Ads Campaign - Manual Keywords: Welcome. This session, we are going to start a practical advertisement with the Amazon. So for starting with Amazon, first, you need to come to your Sailor dashboard. So once you come to your sailor dashboard, to navigate to your advertisement section, as this is my new account. So you will click to the menu and then advertisement. So once you click to the advertisement to the second list, you will click to the campaign manager. You will come to the very new interface of Amazon, which is dedicated for the campaign managers means for advertisement. So this section is all about your advertisement, all your campaigns will be listing here. And this is where we start the advertisement. So I will Um, make a very brief introduction about interface, and then we will have a detailed dash 40 dive as well. So once we come to this screen, on the left hand side, you have a menu, and here, Amazon, whatever Amazon is giving a recommendations. So it will be displayed. Once you click here, so you can see your recommendations. Once I click here, I can see here that Amazon is giving to me some recommendations about my account or about my brand. And the second is this sponsored at. And this is where I will begin with my advertisement. So I will click to the campaign manager. So once I click to the campaign manager, it will bring to me this campaigns. So here it says single country, and here it say multiple countries so that you can do advertisement at the same time for multiple countries as well. So I want to do for a single country at the time in my account is for United Arab Emirates. So I will simply click a create campaign. So I will click to the create campaign, and it will bring to me to select the the type of advertisement, which I want to do with. So for this time, I want to do the sponsored products. So I want my product to be displayed based on the keywords or on the similar product as well. I will click Continue. Once I click can continue, it will bring to me a campaign new page. So here I need to set the name of the advertisement. So here I will say, I will say to the u portable Juer I want to create a campaign. So it's better to set a name or give a group name actually. So in a group, you can have multiple campaigns as well, but I'm creating a, a new group at the time being. So the first section is for the group. It's up to you if you want to keep the dates and time as well, but definitely naming is very important that you want to set with. So I will just keep a date. So I will understand that when I created this specific date, if you want, you keep the date or you do not keep the date. So And then this is the group name, and the second step is to select a product. So suggestions, also, Amazon, sometime give it to you based on your performance that you are meeting the requirements of Amazon, and sometimes you just select the product which you want it to be. I want this only this prop juicer. So I have selected two products, and once I click add it, it will come to the right section of the products. So now, I have selected the two products. So the second step is the targeting. Now I need to select a targeting. Targeting means that I want to target based on automatic keywords. So Amazon will target the keywords and product that are similar to the product in your act. So if you want to Amazon to decide the keywords is also a good decision because Amazon artificion targen, but it will not be specific as you are expecting sometime. So or you can select a manual. If you select a manual, then you will give a keywords to Amazon that display on these keywords. So for the time being, I will begin with the manual keyword. I have selected menu keywords for. Now Amazon is giving to me that you can add multiple ad groups to your campaign, but you can choose only one targeting type for ad group. So you want to do a keyword base or a product target. It means that you will be picking this ad that you wanted to pick based on the product If anyone comes to any specific product, then you're at display. So you can do this as well. So you can select products, you can select categories, you can select ite brands also, and you can select the other product features as well. So I will go for a keyword base as the time being for this campaign. So now I have selected a keywords. So the second thing is now let's talk about the keywords. Amazon is already suggesting into the campaign page excelf. The keywords are good for your product. But yes, you need to do a research also, and we will have a detailed session about the keywords as well into the upcoming sessions. So for now, we will pick the suggested keywords. So now let's talk about, these are the keywords. So there are three type of keywords which we based on the filters. So like, you need to pick that which type of keywords you want to use. So the first type is a broad keyboard. Broad keyword means that you will use the word portable juicer. So if anyone is typing, like rechargeable er. So it's still a er. So your product is most probably displayed. Someone is writing that I want, like, compact portable juice. Still you decided portable juice, so it's still in comes to the broth. And any type of juice if someone is searching, your product can be dispelled. Phrase, what is phrase means if I write portable juicer. So I broad, what happens that it didn't pick portable, but it pick only the juicer and it display into the broad into the broad. So I phrase, it will stick with your phrase, means portable juicer. If someone is looking large portable juicer, is still a phrase. So a phrase, which is using your 22 words and completing a phrase. So it will be considered as a phrase. If someone looking for light portable juice, so it will display. If someone is looking for let's say, electric juicer, then it do not come into the phrase category. So this is the difference into the phrase. What is exact means? If someone is searching for portable juicer, then only it will display. And this is very important thing. If you want, I will go for a phrase and exact poll. I will just select the broad. I do not want to do broad. I just want to do phrase and exact. Now I have selected two type of keywords. And this is in the advertisement world, this is the concept of the keyword types. And so now let's come to your keywords. I will be selecting. And here you can see that this blender, the keyword which Amazon is suggesting, it has a phrase also, and it has a exact. And it's writing a suggested bit also bit price for this. So the bit price for the phrase is 1.5. And for the exact is 1.4. And similarly, for the portable, blender is 1.2 9:00 A.M. And 2.1. So it vary depending on how many people are bidding for this keyword. And what is bidding means every ser is set a price to Amazon. It says, I want to show my product on this keyword and I am ready to pay this much amount for this specific keyword. Well, the keywords have two type of suggestions at the time being from the Amazon itself. So now you can decide that which keyward you want. I definitely will pick a portable blender here. I pick a portable, so I just need to click add an Amazon will add this keyword. And similarly, if you want exa, I have selected juicers also. If someone is writing only juicers, then it will display. And similarly, smoothie blunder, if someone is writing exact keyword, exact keyword is one of the safest keywords, by the way. But make sure that you are selecting because smoothie blender might be a client or customer is looking smoothie blender but not portable. So this is risky keyword, by the way, if you are going for this. Because if you have a click, And if you have multiple click for this kind of customers, those are looking for portable, smooth bland those are not looking for portable smoothly blander, and they are looking for a large size of. So then your keywords and your expanding will be wasting. And that is comes to the strategy. So I will just come back and I will not put juicers in the exam. So I will correct my advertisement later. And this is here, I would recommend that when you start creating a campaign, you learn with your campaign strategy. Let's say a day or two, you have your daily budget and you have some kind of clicks and customers not buying. Your results are not with You learn from your campaigns in a day or two, and then you decide which keyword you want to keep it or not. But better, you pick the right keyword from the. Portable blunder smoothie maker, is really good keyword. Go for this as my product is portable. I will try to keep a portable word in my product. As is a portable blender or juicer or smoothie is also good dision. So Juicy blender, I can go for phrase as well, because if you are picking a keywords, which is a bit wider concept. So my suggestions, your pictures and your title should be accurate, and that we will discuss more. Okay. So I have pick four, five keywords, which I think it's good. If you want, you can pick all. Also, you can click click all, and now here your suggestions. The next thing is that you can set a custom price also. Amazon is suggesting this much. And once you click, Amazon says that the default bit is the four that at the time being, and you can customize also to the custom. I will just say 1.22 d m for this specific keyld. If this customer is looking for this product, show my product and I'm ready to pay this much. Just like this. So it depends how much key, how many keywords you want it to be add, and we will be discussing about keyword research as well, that how you get the keywords. Now it comes to negative keywords. Means you do not want customers to show when they are looking for. So I will see a large blunder. This is not my keyword means. I do not want that my advertisement should display when is a large juice blunder or plug users. And this type of keywords, you need to bring from your strategy when you do the keyword research, so you prepare the keywords, which you want to be displayed and negative keywords as well. And then let's say, electric, u jar basis. Like those who have a jars, which can be atendable, I don't want display because I don't want to waste mile. So I will just add these negative exact. So I have written into the exact if you want it as a phrase, so you can add these Qd in a phrase as well. So large, I will just say large. It means whenever any phrase will come large uses. Now let's talk about the campaign. Bidding strategy. So campaign bidding strategy is one of the Amazon automatic strategy is that let's say, you want to decide your bids, which you have been given for your keywords, that you want to give on top of something based on the customers or based on the positions. So Amazon has three type of adjustments. Right? One section Amazon is to display top of the surge, means first page. What it is, let's say come back to Amazon and I will write here portable juicer. When I write here, portable juicer, this is a first page, and this is, we call it on top of the surge. This is the very high demand place whenever customers are looking. So what type of customers are these? They are the genuine customers. They are accurate customers. They are not randomly searching on Amazon that if they like something, so they will buy this. They are exactly searching what they are looking for. They are most of the time, they are exact customers. For having the exact customers, this is the very good place. What you can offer on your bed. Like so many people are bidding on the portable choosers, right? So based on Amazon suggestions, Amazon suggests likes a 1.2 $2. There hums for the smoothie juicers, right? So what you are ready to pay on top of it, if someone is looking based on your keywords and you want to display on you. So I would say let's say 20%, I'm ready to pay more, which is on top of your bids, which you have given on the advertisement. Right? So this is on top of advertisement. So let's say 1.2 $2, and I will be paying 20% more of 1.2 dollar, which will be around 1.5 plus dollar that ums, right? So I'm ready to pay this much for first page. What about rest of the search? Rest of this search means the other pages. Right? So Amazon search always have more than one pages. So this is the first page, right? Now, Amazon, when I search portable juices, Amazon has seven pages. So what do you want to offer for seven pages to display on second page or third page for dip because your keywords are matching, it might be till the page six or seven. So what you want I would say, I will offer let's say, 7% more. On my rest of the search. So this is my campaign strategy. This I'm doing all menu, by the way, right? And then product pages. What is product pages are? Let's say, I will click to any product here, not this one because this is not the type of product which I want it to be display. Let's say this one. This is portable p. What I want, actually, I want and this is the similar section, similar product section on this product page, and I want to display my product right here. So this is the section. This is a related product or similar product section. For this section, I'm ready to pay around 5% more on top of my bits which I have already selected based on the keywords. So this is one of the strategy, which you do manually, or what you can do is, there is a dynamic bit strategy or so these are the three categories which you can pick and set. Amazon is saying that dynamic bits. Dynamic bit bit means that Amazon can do your bit pri, your keyword bit price up or down dynamically based on the percentage which you have been set here. If you will not set here, then Amazon we'll be using a 100% of your bit up or down itself. So let's say, Amazon can rise your amount, which is which I set here, 1.2 $2. So it can be 2.44 the humps as well. So when we come to the three type of strategies that Amazon is giving, one is dynamic bits, Second is also dynamic bits, and it's for d down only. So it means Amazon is saying that if your bit strategy is, let's say you have already decided 20%, right? And you have given 1.22 dams, which I have given. So Amazon can only do down for you, which is good for you. So definitely, dynamic bit is good for show that down only. And if you want to pick up or down, you need to be very specific and make sure that you are exactly writing what you are looking for, but dynamic bit is bit risky, right? So Best decision is that you pick the fixed bits also when you are new for advertisements. So you start with the fixed strategies because let's say if you are already giving 1.2 d ums and you are giving 20% and Amazon increase 100%, so one click and you have ten clicks, so you already spend more than your product itself. These you need to be picked very carefully, and if you pick the down only, it's a good decision, and you want to be stick with your bits is also good depending on what the amount you have been set. So we will be more experiencing this section for understanding about updown and how you can customize it into the after placing your campaign itself. Now, let's talk about the setting section. Settings. It means is the campaign name you want it to be give, right? So if you come back to here, you already said this is for the group name. So I can keep it here two names for the group memes. The product name, which is a group, I can have multiple advertisement campaign strategy for my portable product, portable juicer product. So this product is a group name, right? Now I want to give a campaign name for my understanding. So my advice like how you should name it. You'd say say portable juicers, right? And it's a manual keywords. So you will say manual keywords here. So now you know it's a manual keywords, right? And then one more thing, you keep a dynamic bit down only. If you want your campaign strategy, you can just write down only. So now you got to know that this campaign, which you decided, which is for this product, your campaign Kd strategy and your bidding strategy also. You have be name it here, so it will be understand for you to understand. By the way, we will create a portfolio also you'll be discussing in the upcoming sessions when what do you want to do, your start date and end date? I will keep my start date as it is for the time being. The same means I want to start from today. But I'm not setting end date. For the time being. So because I want it to be continue until my products are available, right? And now I can set here my maximum strat bit. So let's say if I set 15 the um, as my account is based on their ums, I set 15 their um for my daily budget. Means if I reach till 15, Amazon will not be running my campaign more than my budget. Now I'm set. If I'm setting like 15 dirhams, you can calculate that monthly it will cost me like 450 derms for for this campaign monthly. Now I know that I will learn my campaign will learn actually, and I will understand how my campaign is making results. And one more thing, Amazon suggest also that what daily budget you should set is a suggestions for you. All right? So now I'm all set about my first campaign strategy with all the basic needs. I will simply click, launch my campaign. I will click launch. Now my campaign is successfully have been launched. And this is a success page and where I can see that my campaigns has been launched, I will just simply click my campaign manager's home page on the left hand side. Once I click, I will come to the single country. And here it will be displayed after a few minutes. I will just select the active status. Right. I want to just see all active products, all active advertisements. So it has been not active yet. It will take a few minutes to display the my campaign. So we will wait for some time, and it will be displaying right here. But my campaign wants it being launched. Right. Come my campaign page. So here I can see that it's successfully being launched. I and these are the details that five keywords I used, four negative keywords I have been used, and these are the two products which I have been selected. Might default bit. We all will discuss how to customize. In more details. And here I can review my campaign again, and here I can review my campaign that what I have been done, I have clicked to the review. So these are all the details have been showing today. Right? Now, let's come back to the scene here, most probably for display and not yet. Okay. So I have been scrolled down and here you can see that the active enabled campaign is display here. So here you can see that it has been reflected and the enabled keywords. This is the only campaign I have enabled at the time being, and here you can say it's already started living, right? And whenever I will have impressions, it will display here, whenever I will have clicks, I will display here, spins, other sales, RAS we discuss about the terms, to make sure that you have watched all the CTR we talk about and CVR view throw we didn't discuss. I will cover this. And so this is the your campaign, which I have click. So now you can click to this campaign, and if you want, you can do modify after clicking the advertisement again, and this is all we will discuss further into upcoming sessions that how to customize or modify your first campaign. So and good luck for your first campaign, and you can experience it. And we will be discussing more about advertisement into the upcoming sessions till let's see you in the next site. 24. What is advertisement?: Welcome. This session, we are going to talk about what is advertisement. Well, advertisement is something that you pay for your display of your brand or your product on top of something, like, depending on the keywords or depending on the people interest. And these all factors we have been about to cover in this session. So here you can see, when I came to Amazon Home page of Amazon Buyers homepage, So here you can see that this brand is advertising of stuff like clothing brands. So this is we called the advertisement. So this customer, this brand is paying actually to Amazon to display its brand on top of home page. It's not just a listing, actually. Is a advertisement. So this is one of the advertisement type. Then we have here, you can see the banner, the display banners for this needo. And then similarly, we have more advertisement types. So when I scroll down here you can see the nestle is giving an advertisement. So these all comes to the advertisement. And when I click to any specific product here, so once I come to here and I scroll down, So I will scroll down even every page, they have some sort of advertisement depending on the page itself. If I click in that detail page here. So here you can see at the detail page of the product, I have one advertisement on Top, which is Hog B perfume. And then I have one more advertisement at the right hand side here, transferable. These are the advertisement and they are a variety of advertisement types that we will be covering into our upcoming session. And what customer do, actually, you can do also advertisement and depending on your account type. And most of these advertisements are based on PPC, and which is a paper click, and we will discuss about what is the strategy about this into upcoming session. But this is our advertisements and we pay for advertisement additional cost. Either you've got a sale or not, but you will be paying for advertisement depending on different criteria. So we will be discussing further about the advertisement, what are the types, and what is the mechanism Amazon is having. So they'll that see you in the next site. 25. Amazon Ads Campaign Types: Welcome. This session, we are going to talk about advertisement with Amazon. So now we are moving towards a practical of advertisements. So Amazon has a variety of advertisement type, so we need to understand that what types are and what benefits you can have, and what is your requirement? So these all are the factors that you need to decide that which product type you are eligible. And based on the eligibility that then which option is good for you. So the first advertisement type with Amazon is the sponsored products. So when we come to the screen here, so the sponsored products means that you want to display your products based on the keywords all with the similar products. So when we talk about this type of listing, which is very famously used, because is the someone, it's really looking for exact products, so they can just simply type a key words and your product can be dispey. So if we come to the Amazon here, and we want to see here, so we will come here and we will see any product you search with the keywords. So let's say I search here the table stelam. So this is a keyword which I used to see the product options as a sailor. So I could see here the related products, and you can see there here that the sponsored products. So which category X is is a sponsored products. So Amazon is clearly mentioned here that if you want your product based on the keywords or One more type of let's say if I open any of these product, and if I go into this product, and here I can see this is a similar products. So if we go to the in detail page of any product, so here we can see more sponsored product. This also comes into the same category. So now we got to know that we have these are the two ways, and wherever it display into the product display, it means is a similar product advertisement. So this type of advertisement come into the sponsored When you start open your account as a new ser, so you are eligible for this type of campaign with the Amazon. Now we talk about to the second product type. Second advertisement type. So second advertisement type is sponsored brands. It's for those who have a brand with Amazon. So for having this type of product advertisement, your brand is supposed to be registered with Amazon. It means that you have been passed through with the brand registry, right? So you supposed to have a trademark, LLC and brand registry, these all process, so make sure that you have watched the sessions to make sure about understanding about your brand. The brands can do this type of advertisement. So when we come to the Amazon site itself. So here we can see here that this sum on top of the product listing, this advertisement is belongs to the brand sum. And similarly, if you come right down right side here below your buy box. So here you can see the advertisement, which is also a brand advertisement. Here you can see the brand is doing this. So some spots even here, this one also. So these spots are related to the brands. So you're supposed to have a brand for having this. And there are many other spots, Amazon. It's being assigned for the brand display, and some of the brand are displaying here as well. So if you visit to any type of category also, so you will understand in more detail, if I comes to all mobile section. So here you can see the brands are displaying their advertisements. These are the brand advertisements that Amazon is assigned for this specific category, right? This is a brand page, by the way, and make sure that you have watched this. So now let's talk about the third category. Third category is a sponsored display. Sponsored display is something that you can do as well. In a sponsored display, Amazon directly pick your product and take one of your image of your product, price, title, and your shipping details, and your offer, your discounts, and these all information it will take, and then it will display to the variety of places. So if we come to and we discussed some of this and it mostly come to here as well. And you can display means Amazon will decide that where you can display, but the display place Amazon will decide that where it can display your product. But yes, display ads can be by the non branded sailors as well. And so this place can be assigned to you as well that you can display your ads, but yes, it will not be shown as a brand ads. So some spots are assigned to the brand display, where you will not able to display, but yes, sponsored products and and the sponsored display. It comes with a new sailors. So very simple that you want to understand, but your bits criteria will be varied, and the strategy which you will need to do, it will be vary depending on the campaign type itself. So we'll be doing a practical experience to understand that how display. So here you have your these three types to understand that what types Amazon is providing. And if we click to the highlights, so we will understand a bit more. So it's saying that it's depending on the keywords and the target products also. We just similar products. When we talk about the sponsored brand display, its video campaigns are for the brands and to the custom creatives. Custom creative means, the banners which we saw on the category pages, totally which is not related to your product means, your product do not have those kind of creatives, which comes to the brand display. If I open again type category. So here you can see that this is for the brand itself. It's only dedicated for the brands as you need a brand logo. You need this creative artwork, and it's only possible for this. So whenever you have been registered your brand, you are eligible for this. And you can have more awareness, more views, more visuals on your product excels. And when we talk about the sponsor display, it has the more audience to reach because it has a unique spots, and it display as unique display. So here we can come back again, can see if you click to the any product here. So by box below by box, this is the only one spot that one product can be displayed here. And this is where is only one spot. So your product will be highlighted and not be competing to the other brand itself. So these type display ads, that's why it is a unique to be. It. So I hope that you understand these three types of this, and we will be doing at the time being practical experience into the upcoming sessions. So till that see you in the next side. 26. What is PPC?: Welcome. So what is PPC? PPC is a pay per click. So every sailor, whenever they do an advertisement with Amazon, so they pay them for pay per click. So let's say when we come to this screen. So here you can see this is an advertisements here. So this is an advertisement here. The lab, which is Wiloy and Watch S. So here you can see the sponsored tag. So this is an advertisement. So once I click to this specific product, it will be count a click. And it will cost to this sailor. So until I do not click to this product, it will not cost to the client or to the sailor until unless I click, and it will depend on this category of the product, and depending on the keyword at the time being I'm using table lam. So this sailor configured to the Amazon that whenever anyone type or write these words table lamb. So this product is supposed to display. So now it has been display, and once I click, it will count click, and it will cost to the sailor. So example, like it will cost like half dollar. So if this sailor set the half dollar bit for this product, then it will cost to the sailor half dollar. But depending on the bit, in PPC, we have a bit concept. So let's say here we have four sponsored ads. So whoever paid more? So let's say this brand is saying that I am about to pay $1, so display my add $1. And the second one is saying I can pay like half dollar. So it will be display in to the second. And similarly, if any brand say that I want to pay a quarter dollar maximum for this specific key world. So then it will display down depending on the bit strategy. Whoever have the lesser bits, they might not be display until unless their bits has been enabled or their budget is enabled. So L this brand, portable gold LD, which is the fourth ad. This saler has been configured with the Amazon that my product should display when with this words table lamp, and my bid is half dollar. It will be keep display and whenever I click, it will count, it will deduct half dollar from his budget. This seller can set a daily budget for this ad. Let's say this seller set $10 per day and half dollar for a bit. Bit half dollar bit means per click half dollar. It will cost to this seller half dollar. Once I click, it will count and it will keep detecting, and until his budget is available, this product will be keep displaying. So this is the strategy of PPC, and this is a strategy with PPC and all other brand. This is the advertisement concepts. PPC is a paper click concept, and Amazon has a paper paper click concept, and there is a lot of other strategies also like cost per impression, but Amazon is not based on impression for this type of ads. This is the paper click ads. So this is all about PPC, and we are going to discuss in detail about PPC, their terms, and their strategy and practical guide as well. So till that see you in the next slide. 27. Ads Term - Impressions: Welcome. This session, we are going to talk about advertisement terms. So advertisement terms are same for Amazon as well and for other platform as well. But we will be considering Amazon as the main terms for the time. So when we come to the our first advertisement terms, which is impression. So we are going to talk about what is impression. So impression is something when a buyer saw your advertisement or your product has been displayed, either buyer see or not. So what is the impression? So let's say I search a table lamb again. And once I search the table lamp, here I can see that I have multiple advertisement. So here, let's say this portable gold LAD dimple lab, the fourth advertisement, one, two, three, four, these four advertisement have been displayed. So these ads will be counted a impression. So one impression will be count into their accounts for the sailor. So sailor will be informed that one impression count means one customer saw your product. So when the page loads, all the products, which is on this page are sponsored, will be counted a impression. So either they are up on the page, or even they are down, even let's say I have not sclled down. Let's say, the closest products here. So this ad, this is a display ad or this ad, right? These all ads will be counted a impression. Impression either is on the top of the page or on the bottom of the page. If it's loaded, and I mean the page is loaded, and the product is being displayed here. So it will be count a impression. So impression is like a single view of your product. So if I go back and I search again a table lamb or any other product, so let's say if I search again a table lamb, I will come second time. Right? If that product will be displayed again, then it will count a impression one more time. Right? If my keywords vary or different, then it will count a impression again. Amazon is not charging for impression at the time being. And this is the good thing. So let's say your products have been displayed for thousand times here. Right? Your product has been displayed 1,000 times, but let's say none of customer have been clicked yet. So you will not be charged for it. Until unless I click, then I will charge. So click is a different thing and only impression is a different thing. Impression is the first stap of your advertising. So your impression will be come first, and then the click comes. So after that, if I click, then it will click the count, but for the time being, this is an impression. So this is we call it impressions, and whatever your impressions, Amazon count your impressions, and it will display, let's say, I have 150,000 impressions. So Amazon will count your 150,000 impressions, either whatever the time, whatever the keywords is being used. And definitely, impressions are counting based on the keywords. So every keyword we'll have is unique impressions. And if you want to see your campaign impressions, so this is also available, and we will discuss in detail in the practical advertisement session about the practical terms. But for now, now we got to know what is impression. Impression, is a view either it has been seen or not. So in the next session, we will discuss other terms also. So till that, see you in the next side. 28. Ads Term - Click: Welcome. This session, we are going to talk about what is click in terms of advertisement. So click is the action which performed by the buyer. If they like the your product, so they click and you pay for this. So when you are doing advertisement means that you want to display your product on the main page and you are ready to pay for this on click DSS. So let's say that you had 150,000 impressions, right? That the products have been displayed 150 times to unique customers, or some of them might be a repetitive also. So but it has been displayed to 150,000 customers. And from 150,000, you got around, let's say, 3,000 clicks. So you got 3,000 clicks, which is around you can say, 2%, which is good enough, like that you got this much click. So for doing it, so you will be set the amount of the click. So let's say you have you have an option to set a price for each click. So you can set like minimum to maximum, that what you want to pay, you can set to the platform. So if we come to Amazon Marketplace, here we understand a bit more about the clicking system. So let's say your product have been displaying here 2150000 customers. Okay? From this 3,000 have been click, right? So the keyword which have been clicked, each keyword will have a unique price to click that you give a bit on each click. So let's say that you set $1 for table lamp keyward, right? And you are ready to pay that if any customers see your product, and they click on this specific keyword table lamp, so you will pay $1, right? And you have profit in that product that you need to be calculated, you need to keep, like. So let's say you have an estimate that if you have four or five cks, almost one customer can buy the pro. Okay. So if I clicked this product, now, whatever the amount of this sailor has been set, this sailor will be paid for it. Either I buy this product or not, the sailor will pay for this click. Right? So let's say if I come to this page, and I like another lamp, because I want it a wooden lamp, and this is steel lamp, right? And the sailor set a keyword table lamp. So it has been displayed to me and its color looked like and all. So customer want a wooden lamp. So Might be customer will click to this ad, and it will go. But sailor will pay for it. So let's say table steel lamb. So there is another keyword which you have been set. And now for this keyword, you set half dollar, right? So now this is showing to me only steel lamps, and if any one will click to your same product, because your product was a steel also. But for that keyword, you set $1, the product is same, right? And this is a same product, but the keyword is different, and the same client, click to this ad will pay a half dollar, depending on the keywords. So this is called clicking, and each clicks tie up and link with the key words. So you set a price of click. That's what we call it paper click. CPC, right PPC, that paper click. Paper click, you said with the keywords with the unique keywords. So that's what we will discuss. Now we got to know two terms of advertisement. The first is impression. This is the first step. The client, the buyer will see first impression. So the first thing is impressions will come. Second thing, the click will come and you will pay for a click and depending on the keywords, it's tire with the keywords. A impression is also with the keyword, but you will not pay for impressions. It's a free on Amazon. This is free impression, and this is pad. Keywords, clicks are paid impressions s. So now we got to know the two major trunks. We will discuss about other impressions also in the next session so till that C in the next side. 29. FBM Order Fulfillment: Welcome. This session, we are going to do a fulfillment of FBM order. So we will be walked through to the step by step guide. So once you come to your dashboard, what are the ways that you will get to know that you've got an order as an FBM. So first of all, the first thing is that you will receive here a digit, which we call it the open orders. This is the first thing. Second thing, definitely, you will receive an e mail, and it will be so like sailor notification. And in that e mail, it will be clearly mentioned that you have received an order. And the third thing is, if you have an mobile application, so you will get a notification in the mobile application as well. So here I can see that I got an order, which is FBM order. So for fulfillment processes, first, you will come to your Salar dashboard, and then you will click menu. Okay. And then you will click orders. And the next thing is, you will click Manage orders. So once you click to the manage orders, you will come to the orders page. So here it will be shown to you directly in the manage orders page, Easy ship. Easy ship means that Amazon will be doing a fulfillment for us. So here I can see the one notification, and it says unshipped Unshiped orders, which are which you just received and you did not ship yet. So the first step is, you will simply print the packaging slip. This is the first thing. This is the packaging slip that you needed to print. And that's what you need to put into your packaging, and I will be sharing the screenshot that how it's supposed to look like on your packaging. But you're supposed to receive an Amazon envelopes. And in the envelope itself, there is a space for the packaging slip. So you need to put the packaging slip, then you need to close the envelope. And so this is the thing. This is the first step that you need to do. So we will simply click to this. So once you click, it will look like this to you. Okay. And you must need to print this. And it has all the information like shipping address for the customer. It has order details. It has a product details. It's like a slip for the customer for him that what are the charges being paid and what product is. So this will be received to the customer itself. Okay. So this is the first step that you will be doing to the print this, right? So first step you have been done, right? And the second step which you needed to do is, you simply click to the schedule order. Now you need to schedule the order. So I click to the schedule order now I'll say schedule your order, your order ID after this. And then the address which you are shipping from your address and shipping to the customer address. And then there will be order detail and the price which you have order. And the second section here in this schedule handover, your packaging detail. This is very important thing that you need to write the accurate packaging details which you have. So let's say I have 250 gram for the time being. Okay. And and then you need to select the dimensions. So dimensions, you can save for specific products. So I will share with you how to save it. I have already saved. So enter a new packaging. I click the new packaging, and here I will write the dimensions for the product. So it's three length. Okay. And 12 centimeter width and 12 is height. So you will measure your product as for your product, which you receive an order, and then click save. So once you click sale, it will ask you the packaging name, so you can I can name it. Okay. So I have given a specific name for this product. And then you can save with a name itself. So here you make it a default if you think that you receive an order for this specific. And this is a package identifier, which is a unique for this package itself, for this order. This is an order ID. Package identifier is. Your order ID. So you do not need to change it, keep it like this, and you are using the package dimension for later purposes you it. Now, the third thing is handover method, and you have a schedule um, so you have two options in the handover methods. Either you drop off or drop off. You have multiple options. So once I click to the drop off, it can show the drop off options. And if I click the schedule pick up, then it will show the pick up options. So for the time being, I'm picking a schedule pick up, I will select g slot. So now it's showing to me the slots and the charges for the easy ship and the times also. So I need to ship it today as this is my latest time today, and I want to ship it ten to 2:00 P.M. And the first slot. So you have two slots. Depending on your location, depending on your country, you might have various slots, but for the time being very common slots which they display. In most of the countries, which is two slots morning and evening, so you can pick any of the slots which is good for you. And then the pricing are showing to you, date, make sure that you select as it should be and at simple, you will click to the schedule pick up. Once you click to the schedule pick up, now it's ready. Schedule your product have been scheduled. Now you have a shipping label also. Click to the shipping label here, and this is the label also that you need to put in your packaging material. So now you need to put two. But Amazon recommend nowadays that if you if you put only shipping label, is it still okay for them? If you pick so this is a mandatory that you need to put this package, this paper. So the first one is a packaging slip. If you want to put, you can put that as well. And but Amazon asks mandatory to put this slip. So now you have two slips. So the first step we discussed that you need to print the packaging slip. Second, you need to schedule your pick up, and third, the shipping label also, you need to. Okay. Once you've done this all, click, manage orders. So once you click to the managed order now, you can see that there is no unshipped orders up til now because you have already processed. If I click ship by today, and there is no order also uptiil now, right? And but if I click to the pending, then I I I have one order which is have been pending, so I can simply select Okay. So it has not been displayed yet. So it means it will take some time to display. Amazon takes a few minutes to be displayed, but it will be showing to me to the pending orders. Pending orders Well, once you click to the manage order, you will come to the manage orders page. And here you can see the easy ship. There is no unshipped orders now. So what we have already processed. We already scheduled. So to make sure now where it will be shown, it will be shown to the sent that you already sent. But the status of this order, it says one order, one order here, and you can see the statuses here. The status is waiting for pick up. So you need to wait for your order pick out. And as soon as the driver come. So what you need to do, you need to prepare your package with your shipping label into and the product exact product, make sure that you check the variants of your product and make sure that you're putting the exact product which you needed to be sent. And then wrap your envelope of Amazon and ready for the driver. So most of the time drivers contact to you by their own, and you need to hand over to them. Once you handover, the status will be change here. So these are the steps that every time that you needed to be follow. And one more thing, that if in any situation, that you think that your package have some concerns or that the package is not available or any other issues you have that you can or any other variant you have or some offers you have, like related to your product, related to this order. Then you can message to the customer as well. So here you can see the buyer's name here into the order details. You can simply click to this buyer's detail. And here you can select these options and you can contact to your buyer, but make sure that you do not ask their contact details and other information of personal information, then these are the only options that you can contact to them. So the first is send necessary legal disclosures like any prerequisites that may they might need to follow if something that kind of product it is, like a temperature control or any other concern related to the product, and you can send or ask customer for the clarification. Uh, that what kind of stuff they need or San voice to them or ask them that you are giving a full refund for any reason, and because you do not have a product cost any reason that you can contact, that's a good thing. But most of the time, do not expect that you might have a respond because they might do not respond. You cannot rely on their response. So, these are the steps, so I hope that now you have understood that what steps that you need to be follow for fulfillment your orders. So once you have been fulfilled, the status will be update here and on the dashboard itself, which will reflect. So good luck for your orders, and we will be discussing more stabs that if your pick up or any other details related to the fulfillment that you will need it, like if your order have not been picked up. So what do you need to do the next thing? All these details we'll be discussing further into upcoming session, till that see you in the next side. 30. Ads Term - Conversations: Welcome. This session, we are going to talk about what is conversion. And we will cover the conversion rate also, that how you got to know that what is your conversion rate as well. So first, we have discussed that the first thing is impression, that we discussed the advertisement or this process of this conversion begins with the impression. Impression means the display of your image or your product. And then once anyone have click on it, This is the second step. Okay. So once someone have a second, let's say, a click on your product, and then the person buy itself, then we call it a conversion in the advertisement world. So the conversion is that I saw your product on Amazon Listings. Okay? I like the picture. Okay? If I buy this product, so it will called a conversion. Let's say I add to the card and I bought it and I paid the processes done, either in future, I make it return for some reasons or not. But it will count a convergent. But if I tip on your product, in any case, let's say if I just click your product and I see that this is a wooden or I wanted to have a steel or I wanted to have a plastic or any other material, and why it's being I click on it because I didn't know that it's because what I search, I search for the steel lamp, right? So, but this has been displayed. It means that your advertisement strategy is not correct. What happened is, if I'm searching for steel, it shouldn't be appear. So that's how the keywords configuration is really important for your impression, you click and your conversion as well. But I just click on it, and I came to here, and then I realized this. And then I went to any other product, so it will not count a convergent. It count. Only click. Until I buy, it will not count conversion. So this is all the strategy about the conversion that if customer click and buy as well. So let's say that you got a 60 conversions. On 3,000 clicks. So it means that it's around 2% of your conversion rate, which is not good. You need to really work for your key, your marketing strategy because you got you will be paying for the clicks. So it means that you have paid for 3,000 of clicks, but you just got 60 conversion mean 60 customers. So this is what we call conversion, and this is a conversion rate or percentage itself, and that's what we will discuss that how to optimize your advertisement and your conversion rate should be above around, like 20 to 25% supposed to be when you have this much clicks. So we will discuss this all about the strategies and the more t rums of advertisement as well into the upcoming sessions. So till that see you in the next side. 31. Ads Term - CVR: Welcome. This session, we are going to talk about what is CVR. CVR is one of the metrics to understand your advertisement quality, which is a conversion rate. Conversion CVR means conversion rate, and that's how we understand that how many click you have, and on the basis of click, what is your conversion you've got? Right? And this is one of the important metrics to understand about your listing detail. So when we talk about CTR, means your look of your advertisement, means your product advertisement, how it look like. And that's what we discussed here. If you come back to any listing here. So if I'm looking to this product, this is if I see this product, right? The LED table Lamb music beside Lamb. If I'm looking at this, it is a impression. But when I click to this, and that's metric, we call it CTR as we discussed. But now I'm already in the listing. And this is where I supposed to be more attracted and it's supposed to be relevant product, which I'm looking for. I I have this quality of listing, this product listing is quality listing, including all the pictures, videos, and the bullet points, characteristics, description. These all matters to make me to buy this product. So if I buy this product, this will become a conversion, right? So conversion, we call it in the advertisement. Conversion means a sale itself, right? So It means if your CVR is cot, it means that your product listing is cut. So these are the two very important characteristics. So how we calculate is we divide the convergence by the cx, and that's how we got a percentage. So here you got a percentage, which is 2%. So your CTR also was 2%, and your CVR also is 2%, which is very low. Which is really very low, so you are spending more and your conversions are very low. So you really need to improve your product listing. And definitely, you need to improve your advertisement also, and your keywords in everything and CVR means your product listing is also weak. So you need to work for the both side of your advertisement. So this is all we will be doing practically, and we will be discussing more the advertisement terms into the upcoming sessions till that see you in the next side. 32. Ads Term - CTR: Welcome. This session, we are going to talk about one more very important advertisement term, which I just recently added into this list, which is CTR. CTR means a click through rate. It is something that you get to know that how many impressions you had. And on the basis of impressions, how many clicks you got. And that's how we calculate your campaign. This is how we got to know how strong your campaign is based on this percentage. So So in this example, we have 150,000 impressions. And based on 150, you got 3,000 clicks. So we need to have a percentage of CTR. CTR, we mostly get either by a number also or by a percentage. So Simple formula is click divided by impressions. And this is your impression. You just make it a percentage. So we have a 2%, your CTR, which is low and definitely you need to improve your display of your product. Ether could be an image. So let's say, if you have this kind of advertisement, let's say, the product is not being clear to me. I mean, there should be more focused or let's say, this is a bit better, that I can see the multiple views of the product, and this is a lamb concept also. So it really depends your keywords, also, that it should display to the right people. So let's say if I'm looking for table wood lamb. So I shouldn't see your product until unless I'm looking for a table steel lamb. So if I'm looking for table steel lamb and then the impression will be count, there will be more likely a chance. That you can have a click. So based on this, we calculate a CTR, and it really reflects and it matters your image, your title, your price, your offer, and definitely which model of your sailings it is FDA or FBM. These all matters to your click. And definitely, if you can see here your reviews also of your product at the same time and that how many people are bought. So these all Characteristics are also matters to your CTR rate. So this is how we call it CTR, and this is how we calculate by, click, divided by impressions. So I hope you got an idea. This is one of the, measurement characteristics of your advertisement, and we will be discussing further about the more trums. So till that see you in the next. 33. Ads Term ACoS: Welcome. This session, we are going to talk about one more advertisement term, which is very important in overall perspective. So a cost is one of the major factor to understand your overall advertisement spending, and it means a cost means advertisement cost. Of sales. So here you understand that what is your expanding and advertisement cost of sales. So what you expanded on your sale and what you got it. So let's say that it will the formula for this is spanned by sales, as simple, it is. So what you're spending and what you got. So as you know, that we spend it $750 for this specific campaign. So as simple, we come to this here and 750 your spendings, right? Directly used to sell. And then what you get is your sales. So sales, let's say, you had 60 conversion, right? So it means you had a 60 sales. Okay, I we say your every product was $20, right? So it will be one or let's say your every product is $100 cost. Okay. So what you got what you get here is, if you make it percentage, you got 6.25% of your cost. So means whatever your value of your product is, you have spent 6.25% towards the advertisement, right? So let's say, you got your product is around $100, right? So you spend 6.2 $5 amount, right? This much clicks you got it, and then the product has been sold, right? So it means very simple that you need to keep a margin for advertisement around 6.2 $5. To be have a sale. And if your product value is less, it will be a bit costly for you to do the advertisement. That is very simple formula, and we will be discussing about product hunting stab that whenever we are selecting a product, so we keep some margin for marketing perspective, and that's how we calculate a cost. So a cost is for each product. The cost is for advertisement cost you are calculating in our perspective, this is the percentage of your amount of advertisement you span for the sales. So I hope that you've got an idea, and it has all the terms calculation comes underneath, and then you got to know that what you have been span and what you got through the sales. So this is one of the factor, and it easily you can see on advertisement, and we will be reviewing and doing the practical to understand how to calculate your cost. So we will be discussing two more advertisement terms, which are very important as well. So till that see you in the next side. 34. Ads Term - TACoS: Welcome. This session, we are going to talk about one more important advertisement term, which is Tacos. TCOs means is total at cost of sale. So it means the total sale you had on the spending, either the sale coming from your advertisement or from the organic. So ACO is also call it also call it your sales from advertisement, right? But when we are trying to calculate, let's say you bought a product, and all of your products, right, you have been listed, and you doing advertisements. So let's say here you are doing advertisement by keywords, right? And some of your products are showing as a sponsored, Okay, I might be same or a different product is showing organically. Let's say, this product is listing organically also. And the same product in the same page, they are showing down somewhere as an advertisement also, right? But still you are getting the sale for the same product, right? So we calculate this all for the dfs. So you're spending m divided by your total sales. Either is from the advertisement or is from the organic. So the simple formula is that we divide the span by a total sale. So above we had around 12,000 sales. Here, we will make it 15,000 around that roughly if we calculate. So here you have a 5%. Right? So what you got is you are spending around 5% of your total value of your sales, what's the advertisement, which is roughly good. I mean, still that you can optimize it. It's supposed to be two, 3%, 4%. And that's how we are roughly calculating. So now we got to know the tacos is your total a spending of a product, and you got the sales either from advertisement or from the organic surchss, or from your listings or from any other channels. So this is how we calculate your total advertisement, and this is the bigger picture of your advertisement calculation for your spending. So I hope you got an idea for this. A cost is for only for advertisement, money, which you spend it and the sales which come from advertisement only. And to either sales from advertisement or from organic. So I hope you get an idea for these two terms are a bit similar, but the tacos is a bigger picture about your sales. So we will be discussing one more advertisement terms into upcoming session. So till that, see you in the next. 35. Ads Term - RoAS: Welcome. This session, we are going to talk about what is RAS. Roas is one of the major factor when it comes to the advertisement, and this is where we got to know that what is your return on investment. So Ras means return on investment. So this is where you got to know that what what you are spending. And what you are making from it. So let's say you spent $20, and you got $100. Your return is. Let's say the sales is, right? So how we got to know this. The simple formula is your PPC sales, the formula is here, if I make it simple for you, is it your advertisement sales, right? Because we are RAS is written on advertisement spendings, right? So and what you got the sales, and what is your spending on your ad spendings, right? So RA we normally calculate in a numbers, but you can calculate in a percentage as well. So the simple formula is your PPC sales. So at the timing, we calculated as a $12,000. And then what you spent, you spent $750 for your advertisement. So it comes in a digit. I do not come in the numbers, so it will be each as simple numbers. So your RAS is 16 is your digit, which is your A, which is quit if you have it. So most of the time it happens is lower than the ten. So it means that you are spending more. The formula is if the Az is more, it means you're earning T. If the os is low, it means that you are spending more and you are earning less. And definitely, whatever, so let's say at the time being, we are spending 5% on advertisement, and your profit was lex, you calculated your profit 10%. Right? From your 10% of profit, you are already spending 5% on advertisement. And that's how we calculate these all characteristics of your advertisement. And if you know these all terms, so you can understand your advertisement where you are, and that's how you go to know that where you need to put your mode efforts. So if you have CPC high, so you need to adjust your amount of your post percolate. If your CTR is low, right, and you want to increase it. So where you need to work, you need to work on your impressions, your first look. So it means you need to work for your impressions. If your CTR is low, and it's really low for now 2%, let's say. So you need to work on your impressions. And that's these rums helping you to understand where you are weak and where your product is weak, by the way. So you will work for impressions. If your CVR is low, right? So where you will work, you will work on your clicks that after clicking your product detail page. And if you are if you want to improve your cost, so where you will work, you will work for overall on your spendings, because you are spending more on your PPC sales and you are getting individually. And similarly that cost ts is like total you are spending, maybe 5% is more than enough like more than your budget, which is assign, and so you need to overall on your advertisement, need to work on and return on investment to understand that you are at the time your return is good, but you need to calculate your profit. That's not a meaning that you are in profit. You need to calculate your profit as well. So we'll be discussing more detail and doing a practical advertisement, so til that see you in the next side. 36. What is Buy Box: Welcome. This session, we are going to talk about what is buybox in terms of Amazon. This is one of the factor for the sailors to understand that what is the buy box. So for knowing it, we will come to the Amazon buyers product detail page. So buy box is for the sailors also, and for the buyers also actually. It's for both, and this is the term which Amazon uses. And when we come to any product detail page, so you can see here at the right hand side, there is a buy box. So this section, we call it buy box. And the buy box contains some information, which is related to a single sailor. So in any situation, might be this product might be sold by the multiple sailors. But buy box will be assigned for a single sailor from all of the sailors, the one sailor will be selected for it. So when I talk about this by box, it has multiple information. One of the reason is why the name of this box is a by box because it has a button called by now. So the section which has a by now button, it means this is belongs to any specific sailor, but this product listing, it does not relate to a single sailor. And by box is normally being have a multiple sailors when it is a M two or existing listing. You understand, let's say a same listing is sold by a multiple sailors. So then we call it, it has a buy box or a selection by box. So, it has a by now button, it has a add to card, and it has a detail about ships from and sold by also. So for the time being this buy box is worn by Amazon itself. And in some situations, it shows Amazon, but most of the time is a distributor of the brand itself, and but for now, Amazon has been worn this itself. And Amazon is sailing this brand. This product itself. So but when we come here down, you can see here other sailors on Amazon. So these are 13 more sellers for this specific product listing, those are selling this exact product, but they did not win. So let's say if you are also selling this product as a M two as an existing product, and you put your prize in your offer for this specific product. So you might be in this listing because for sure, you will be in this listing. So when I click to this, here you can see that the one who win this, it's on the top, And then there are other 12 sailors are also listed in the list. So the second one is by DG Perfumes. Here you can see the sole by some by DG perfume. And the next one is also DJ perfume. One more is impulse trading LLC. And then we have a fresh Fun fair FAA Fun fair. So the plenty of sailors are listed with this so they did not win yet. So we will discuss into the next session that what is the reason? What is algorithm to win. But for now, understanding is this is the buy box, and buy box is always being assigned to a single person. If I open a one more product for your understanding. So when I open the Kelvin clean also is also by Amazon, but at this time, there is no sailor. No one else is sailing. Amazon is sailing directly s. In some products, Amazon is sailing. If Amazon is sailing, then it's not easy for other sailors to win that specific product. This is one of the reasons. So for your understanding, is Amazon in some brand, some products? Amazon is also selling by own. So now let's see this one. This is sold by SH K S. So this is a buy box. This person is win. And at the moment, he's the only one who is selling this. So what is the situation or what is the condition that buy box is listed for? For other sailors and sometime is only one seller, because one sailor means there could be a multiple reasons or that this sailor is a brand seller. If there is a brand, and this is you can see here, what is the strategy to understand, visit the edi store. So this is a brand itself, and Brand is saying that I am selling this product. If brand is selling, then no one else can sell until this brand give a distribution or or to the product is available to the suppliers, and they allow others to sell on Amazon. At the time being, this brand is not allowing others to sell their product. This is a very simple strategy. If when someone a brand is allowing others on the market is available the product on the distributors, then only you can buy and then you can sail on Amazon. And the distributor should be authorized. So this is the strategy for the M two listing, but at the time being, now we understand that this section, it keeps all the information about the sailor, means its shipping offer, how many days it will take to deliver and the quantity. And the by by now or at T Cart button related to the sailor and is fulfilled. In some situations fulfilled by the sailor, also, it's possible that it can be by the sailor. At the timing is FBA is sold fulfilled by Amazon and sold by the sailor. So this is called by box. I hope you understand, and in the coming session, we will talk about how to win it. What is the algorithm? What are the strategies? These all we will discuss in the upcoming session. So till that see you in the next s. 37. How to win Buy Box: Welcome. This session, we are going to talk about how to win a buy box. To win a buy box, there is a multiple characteristics, and to be fulfilled, you need to follow and you need to know that what are the characteristics to win a buy box. So when you are selling a MT, then only it comes for the buy box because you are selling someone else product. Or you are doing wholesale. In this situations, that you consider that how to win a buy box because buy box is not for your product isting. Because when you are doing your own brand, so you are not worried to win a buy box. And if you are not have given a permission to someone else. But if you have given a permission to someone else, still you need to consider the by box winning criteria. So as we have discussed this, when we come to the product sting page at the right hand side, the box, it's called the by box. It contains the sailor information that sailor offer, who is sold by this product is sold by Fabozo at the moment and fulfilled by Amazon means B and here you can see the pricing and the sailor and this product is giving free delivery also. It comes to this offer. So that's why this sailor has won the buy box. But there are if you scroll down here, we can see the other sailors on Amazon as well. There are five more sailors. They did not win a buy box. Might be you are one of them, and now we need to know that how you can win the buy box. So for knowing it, there are multiple criteria and factors we have. And here you can see that these sailors did not win. This sailor is sailing for 32 even. But this sailor is not win yet. And that's what we need. You need to understand that even the price of the sailor is lower, but the higher price sailor is already win. And then we have 42.95 fills as well, 53, 59. So we have multiple sailors for this product listing, but you did not win yet. So now we need to discuss that what are the characteristics and factors we need to be? So for knowing it, Here is the cheat sheet that you need to understand that these are the factors and parameters that you need to be fulfilled to win a by box. So let's understand from very high importance for winning a by box is a fulfillment system. So here we need to understand that your fulfillment system will directly impact to your by box winning. Let's say, this product, the product which we saw here, the sailor, the one who win it, he's doing FBA. How you got to know because free delivery means and fulfilled by Amazon means FBA. So he's using FBA. So other one who did not win here, the price is lower even because this guy is charging ten their um for d. It means he's doing FBM. So FBM, you cannot win a buy box as compared to FBA. So what other factors are? One of the factor we discussed is a fulfillment system. So FBM is a second priority. FBA is a first priority. But in some situations, if if you are doing FBM, you can win as compared to FBA as well. What are the situations like an examples? A product is sold by 30 dream. Which is FBA, and you are doing FBM, and your price is 15 them. So what happens is, if your delivery charges is ten their Hum. 15 M is the product value. Ten their Hum for the delivery, it becomes 25. I still is lower than FB, then you can win. Then in this situation, but still there are other factors also will be calculated. But in most of the situation, FBA will win the by pas. So, FBA is highest, but let's say one of the product, there are multiple scenarios. So we need to discuss one may discuss if your price is very, very low, as compared to FBA. Yes, there are chances that you can win. Another. Another scenario is that the product listing, all the sailors are FBM. If all sailors are FBM, then you can win even in within FBM itself, and it will reflect to your pricing. So depending on your price. Okay. Now let's talk about second thing. Price we're shipping, yes, this is what we discuss. But it happens. Let's say you are doing FBM. And other one also doing AVM, but other charging half delivery charges, and you're charging more a bit higher, let's say someone is charging five them and you are charging ten dom. So the five dam, even you both have the same price. So the five d delivery charge will win first the buy box? Yes. If the stock of that seller have finished, then you will be the second by box winner. So after sold his inventory, then your charge will come. Okay. Now, let's talk about the third factor. The percentage of perfect orders. Let's say, your stock have been sold, but your stock 25% or 20% was not perfect. It has some damages. It has not a good review or, you know, it's not a perfect order, and your percentage is lower than the other one. So it will impact also, and it's a high impact. And the delivery time. For sure, if you are doing FBM, and your delivery time is three days and someone else is doing FBM also, and his delivery time is two days. So the two days sailor will win the buy box, and this is the high impact on the buy box for sure. Now, let's talk about that defect. Negative feedback is one of the factor. Your inventory have a more deft percentage as compared to someone else, then you will not win a by box. And it will be a high impact, and it consider in the last 90 days. So from the last 90 days, it will calculate if you have more than 90 days, and now your product have been improved, your inventory have been improved. And yes, after 90 days, you will have a more orde. But yes, before also, it can be, depending on the above criterias. Okay. So the next thing is feedback score. Feedback score is very simple. You should have more feedbacks on your, let's say your inventory and your buyers have more feedbacks on you is a positive feedbacks. So you will be considered more because it means your products have more quality as compared to others. And even it's the same brand, and but the quality matters for sure, and these are the factors, which will be considered. But it is a medium impact. And then on. Let's say you are doing on time. I it's FBA, definitely, it will be on time automatically. But if it's FBM, then you have to be on time, like you supposed to pick pack and give it to the delivery high on time, your delivery is on time, and the percentage should be 97% or higher. Then it will impact to FBM. Let's say as compared to ABM, your order can be higher. I FBA definitely, Abazon is doing fulfillment system, for definitely it will be higher itself. Okay. So the valid tracking rate. So the orders the percentage of orders have been shipped from you. So you have more orders in ABA or FBM, and it's being delivered successfully. And there is softer tracking system they will be doing for this the orders have been shipped and received also. And there is a tracking details also will be. Definitely, this will be on on a successful deliveries. Then there will be a tracking rate, which will be a percentage of your ship orders. And then if you have a late shipment, it will reflect it will impact to your account also, and it will impact to your buy box as well and response time. So let's say if you if customers is buying before buying in some times, customer contacts to you via chat with the store front account or from the product register, they can directly contact to you and asking about the product How long it takes you to response. If it's lesser than 24, Yes, then it will impact, and if it's up to 12 hours, then it's very. If your late ship is 0%, and this is one of the things. Late shipment is really impact in most of the situation. And if you have a positive feedback, this is very simple thing that if you have positive feedback, it's good for you. And stock reliability that how often your stock remains in stock. Let's say one time you are doing a BA, but you have a stock And then when stock finishes, it takes you a month or two to refill or you are doing FBM, your stock is finished, and then you refill after one or two months, then it will be a lesser chance that but it will impact as low. And then the cancellation percentage. Ccllation percentage, it will not impact is a low impact, and stock reliability also reflect but if it very rarely happens, then it will be a low impact, and refund requires ls. It can happen with anyone. So that's why the stock liability cancellation and refund request will not impact as others will impact. So if you are following the above around, it's 11 parameters, which are really high, very high, high and medium. Medium is really impact as well. Which I have noticed, the pricing your pricing is lower, but it can impact to your buy box winning criteria as well. So if you're following the top 11 the medium, you are good to go and you can win the buy box and you can have a sales, any product which you are saling. So I hope you understand this cheat sheet, and if you follow all these details, I hope that you will win the buy box, and this is one of the main factor for winning a buy box. So we'll be discussing further topics. Will that see you in the next second. 38. Project Guide: Welcome. This session, we are going to talk about your project guide. If you will follow these steps, so I will make sure that you will be a confident and you will become a good sailor export. So the first step is that once you have been created your sailor account with Amazon, so just take a screenshot of your new account and hide your account details, but just share your sailor dashboard, yes, that successfully you have been registered with Amazon, and then share this screenshot. And then after once you have your first sale. So I would be very happy that you list the product, whatever you like. And once you have been listed, and you have a first sale. So then you list your screenshot as well about your dashboard, and it shows that you have a sale. And that's where you will get more motivated. And definitely others will be sharing also their dashboards for their sales. And this is how the sailors journey starts. And I hope that you will be around for upcoming more lectures, and don't forget to follow me here. At this platform, so you will be notified depending on Amazon's new features or new tricks and tips related to this course, I will be sharing with you. So till that see you in the next set. 39. Final Thoughts: Welcome, Congratulate for completing this Amazon Master class. And I hope that you have been watched each and every section as it will impact to your convergent rate and yours to friend reliability as well. And I would recommend you to follow me at this platform to be notified for the upcoming lectures of this course, or the relevant courses, depending on Amazon, new features, I will be making new lectures or any demand topic as well will be covered for this course. And I would really recommend that you review this course. It will motivate to me, and I would know that how you like this course, so I will be making more content for you. So till that see you in the next s.