Transcripts
1. Course Overview.: Greetings, Welcome to perhaps the most informative course pertaining to Amazon SEO on the Internet. We will take a very detailed look into all aspects of Amazon SEO, including defining exactly what Amazon SEO is and why it is critically important to know about how to do effective keyword research. To find the best keywords to index for how to optimize our listing by using a three-phase approach. Please note that I wrote this course in such a way to not only show you how to optimize your Amazon SEO, but to also give you context about how all aspects of Amazon SEO pertain to and affect one another. To become competent at something, you need to have a deep understanding of its fundamentals. That is what I am going to provide for you. Okay? Who is this course for? This course can be for new sellers. This course will help new sellers understand exactly what Amazon SEO is and help them learn and implement strong and robust Amazon SEO principles and techniques which can provide them a strong foundation for success. This course is also for existing sellers. Perhaps you have an existing listing and it is not getting the traction that you had hoped for and you are searching for a solution to your problem. If you did not utilize proper Amazon SEO techniques at the start. This course can greatly benefit you. This course can also be for veterans sellers. Maybe you have already launched some products and I've experienced some success. But you are searching for a way to increase your sales. This course can also greatly benefit you.
2. Amazon SEO Defined.: Okay, now let's define Amazon SEO. For the duration of this course, we will refer to Amazon SEO by using the acronym a, S, E O, Amazon search engine optimization. And important distinction is that Amazon search engine optimization, SEO is not the same thing as Listing Optimization. A SEO is a completely different animal. We use ASCO to increase the amount of keywords that we can index four and rank for what the ultimate goal of more cells. Listing optimization, on the other hand, is implemented with the goal of increasing conversions. A SEO is implemented with only the goal of increasing our traffic and visibility on the Amazon platform. This course is a very deep dive into a ASCO. Only. It is much easier to increase your traffic than it is to increase your conversions. It is best to implement quality ASP O burst. You can implement quality listing optimizations. Later. I will take a deep dive into the listing optimization process and a future course, which I will release in January of 2022.
3. What is Amazon SEO?: Okay, Let's talk a bit more about exactly what Amazon SEO is. The term ASCO is not a term. We hear a lot about. There is a ton of information out there on PPC, product selection, product launches, et cetera, et cetera. I find that a bit strange that the gurus almost never talk about the importance of properly executed a ASCO. I get it. That ASCO is a bit boring compared to learning other aspects of the Amazon marketplace. But it is an I cannot stress this enough. It is critically important that you have a thorough understanding of it. If you want to be successful on the Amazon platform. Think about it like this. A strong house needs a strong foundation. Why would you want to build a house on sand? Strong. Asco will provide the foundation to which you will build upon. Okay, Let's talk a bit more about what is Amazon SEO? Sure. Everyone knows that Amazon is a massive e-commerce platform. But you have to also understand that Amazon is one of the largest search engines in the world. Much like Google and Bing. Amazon has this own proprietary search engine that utilizes its own internal search algorithms. We have to have a thorough understanding of how Amazon's internal search algorithm works. So we will have the ability to optimize it to our advantage. We can compare ASCO to Google SEO in some ways. Why do certain websites rank better on Google? It's because they have done their Google SEO homework. We can do this same thing on Amazon's platform.
4. Why is Amazon SEO important.: Okay, now let's talk about why Amazon SEO is so important. As we grow our understanding of and implement proper ASCO strategies. We will increase our products listings presence across the many areas of Amazon's catalog. We will discover areas of the catalog. We can appear that it would be virtually impossible to figure out without using the strategies that you will soon learn. We want to use our ASCO knowledge to our own advantage. We want our listings to appear in as many areas of Amazon's catalog and organic customer searches as possible. Why would you want only 100 customers a day to have access to view your product listing. When you can have 1, 0, 0, 0, 0 and day, or 10 thousand a day or even more. What properly executed ASCO does for us. It allows us the opportunity to dramatically increase the amount of traffic to our listing. The traffic that we generate is not paid traffic. It is free, organic traffic. This is an important distinction. Asco is also important to us because once again, it allows us a solid foundation that will later synergistically help to maximize the effectiveness our future and or present PPC campaigns. We will discuss the importance of the ASCO effect on your PPC campaigns in a future module.
5. How Amazon SEO Works.: How Amazon SEO works. Let's approach this from a customer's perspective. Let's pretend we are a customer on Amazon.com and we want to clean the tile in our shower. So we type in this search term that first occurs to us, which is scrub, brush and wallah, we incidently have access to thousands of scrub brush choices. We scan the first page and realize that most of the products we see are not what we are looking for because we want to clean the tile on the shower walls and floor. So we type in the search term, scrub brush with Handel and voila. Many of the same products appear, but there are also many different product displayed that did not display on our previous search. Why is this? Why are the search results so different? Is because of something called indexing. What is indexing? Our definition of indexing will be this. Indexing is when a customer types in a particular search term, scrub brush. Scrub brush with handle, for example. And your listing appears somewhere in the first 300 search results displayed to the customer. If your product appears somewhere in the first 300 search results, you have indexed your product listing for that particular customer search term. Okay, now let's talk about ranking. Let's say that a customer types in a particular search term that you have already index for your product listing appears on page one in the 43rd position. Your rank for that keyword is 43. Obviously, the lower the rank, the better. Your goal is to obtain the lowest possible ranking position. A keyword search term, rake in a 43 is much better than 143. Now you may ask, how does Amazon determined what keywords or search terms you're listing indexes for and what the rank will be for that particular keyword that you have, index four will be Amazon has three, primary indexing slash ranking factors, text-based factor, relevance Bayes factor, and conversion based factor, text-based spec. If you do not have the keyword slash search term that you want to index for somewhere in your listing, you will not index for it. This is important. We will take a deeper dive into this concept later. Now we have relevance based vector. The keywords that you want to index or rink for should be relevant or at least slightly relevant to your product. Even a tiny bit relevant is fine. We will also talk about this later. Now we have conversion based vector. This one is very important when you have indexed and are ranking for a particular search term. And a customer clicks on your listing and you make a sale. Amazon's algorithm detects this and you're ranking for the particular search term will improve.
6. Why We Need to Learn Amazon SEO.: Okay, now let's talk a bit more about and reinforce why we need to learn a messy. Oh, okay, we have learned what a SEO is and we're starting to learn how ASCO works. We have learned that Amazon's algorithm determines indexing using three primary factors. Text-based factor, relevance based factor, and conversion based factors. Why do we want to optimize this? Why is it so important? It's because we want to make sales. We want to index for as many keywords as possible. The more keywords that we have indexed and ranked for, the more potential traffic we will have. We want our listing to have the maximum amount of visibility as possible. If you're listing does not index for a customer search term that is relevant or even slightly relevant, your listing will never have a chance to appear human and make a sale on that particular search term. I have had many clients launched their first products with big hopes and dreams. And then only hear crickets. They cannot understand why their product is not selling. It is a good product. Prices good. The images are great. They have a few good reviews, et cetera. When I analyze their listings, I've discovered there are only indexing for 40 or 50 search terms. This will not suffice. This will not work. I then do another quick assessment, and I see that one of their direct competitors is indexing for over one hundred, five hundred search terms. The two products are virtually the exact same products. Which product is going to get the most traffic and potential cells? Yes. The one that has done his or her ASCO homework and is indexing for over 1500 keywords. Even very specific niche products have the potential to an index and rig for a one or even 2 thousand search terms. I have analyzed listings that have over 10 thousand indexed search terms.
7. Phase 1- Amazon SEO: To find our best keywords is going to involve compiling and analyzing an enormous amount of data. You would literally have to spin hundreds of hours and have dozens of spreadsheets to do this. We're going to need a tool. This task could be almost impossible to do with that one. I prefer to call it helium 10. There are several other tools that can help us with this, but I personally choose helium tip. It's a bit expensive, but you can take advantage of a free 30 day trial on almost all of these tools include in helium 10 and perform your initial keyword research and then canceled before 30 days. When your budget allows, you can get a paid subscription at that time and you will need it. I use helium 10 every day. It's a fantastic tool. And there are some other ones out there that also work well to Jungle Scout is one I've tried in the past that it also works good. Next, I'm going to show you the exact keyword research process that I use to determine target keywords for myself and my clients. I will show you with live screenshots. How did perform this process using helium tank. This is a very powerful tool. It can actually scrape all of Amazon's data and extract this specific information that you need. The best process of discovering our target keywords is using the data from our competition. That is succeeding selling a product like our product. Okay, let's get started on our keyword research. Here we go.
8. Keyword Research.: Okay, Let's learn keyword research. As we learned earlier, helium 10 is an excellent tool that helps you with this task and we will now use it for demonstration purposes. Okay, Step 1, go to Amazon.com. And let's enter the most obvious search term that describes the product we want to sell or we are currently selling. So for purposes of demonstration, we're going to use our scrub brush example. So let's type scrub brush into Amazon. Scrub brush and hit Search. And then we have many, many scrub brushes appear. So many scrub brushes. So now let's use our helium 10 Chrome extension tool. Let's click on the icon up here. Click and we want to use the x-ray tool. So let's click x-ray. And x-ray is going to compile all of the data off of page 1 and display it in a very easy to understand way. Let's take a look here. And now what we wanna do here is choose our five best competitors. The competitors that have a product like ours and have a good monthly sales volume. So let's just go through a few here. Here's a scrub brush by pack, and it's doing a very healthy a 102 grand a month and good for them. So we're going to grab that a JSON and we're going to copy it. We're going to go to our hedonism 10 account now. And we're going to click keyword research. And we're also going to click cerebrum. And the cerebral pops up. And we're going to paste that in to the field. Now we want at least five of these ASNs. So let's go back to our x-ray tool. Let's find a lesson number two. This one seems to be doing very well also. So let's grab that and enter that into our cerebral tool. Also. Copy. And there's number two. Now let's find competitor Number 3. This one assumes that we'll be doing, we'll also, and it's a scrub brush, very relevant to our product examples. So it's cut and paste that copy and paste. And let's put that in. So regrown, here's number three. And let's go for number 4. Now. Here we go. This one seems to be doing well. It's a well-known brand on Amazon. So that's going to be our number 4 competitor. Let's copy and paste that into cerebrum number 41. More to go. Now, let's go. What's number five? We're going to be skies. He was to be doing well, so it 33 grandmom month. Now, remember, you don't always have to use five if you want. You can use 10 or 12. That's completely up to you, but please use at least five. So let's copy and paste number 52. So we broke. And now we want to click Get keyword. And let's wait a moment for it to do its work. It's analyzing a lot of data, so it takes a moment. So let's wait and see what the results are going to be. Here comes here, it comes, here it comes. And the results are, Wow. These five competitors are ranking for an indexing and for a combination of over or teen thousand organic keywords, that's a lot. And we want to rank for as many of these keywords as humanly possible. Now, let's pay special attention to this area, word frequency. It shows us the most repeated keywords based on the number of times they are repeated in our five competitors listings. As you can see, the obvious most relevant keywords which we want to use in the most heavily weighted areas of our listing, such as the title, are at the top. But as we scroll down, we see many, many more keywords that had not occurred to us. We can use these in the other areas of our listing, such as the bullet points, product description back in et cetera, et cetera. Keep in mind that if we had not performed affective keyword research using a tool such as helium 10, we could not have possibly discover these keywords on our own. Also, keep in mind that if we had not place these keywords somewhere in our listing, we would not be able to index for them or their possible combinations or permutations. We would have possibly been missing out on literally thousands of indexing opportunities. And remember, the more keywords that we index for, the more potential trap that we will have. More traffic means more sales and very important. Please remember this. This is free traffic. This is not paid traffic or PPC. It's free organic traffic that we have the opportunity to index four if we do it in the proper manner.
9. Phase 1- Amazon SEO Part 2.: Great. We now have our prized keywords. What is next? There are going to be some obvious keywords that directly describe and identify our product that we are going to use and are most heavily weighted. Indexing and ranking locations. The title and the back in. Let's go back to our example, product's basic keywords, which were scrub and brush. It is obvious that the word scrub and the word brush are going to be needed in our title. But now we can utilize the data that we extracted during our initial keyword research and place them in the title and readable way. Our helium 10 keyword research data showed us that the search terms, showers, kitchen, heavy duty, bathrooms, and cleaning are also highly relevant to our product. So naturally, we will want to use them in our title. Also. Remember that you're listing title is the most heavily weighted location that Amazon search engine will use to determine a product listings, indexing, and ranking potential. Understand that we do not need to repeat these targets. Keywords in the title. Each word will be individually index, and then the algorithm will combine the single words with other words you have chosen and combine them in every possible way into even longer phrases that are indexable. For example, as we discussed on the last leg, our target keywords were scrub, brush, showers, kitchens, heavy duty, bathrooms, and cleaning were all highly relevant keywords. We could combine them in the titles such as heavy duty scrub brush, great for cleaning, showers, kitchens, and bathrooms. We have only a total of 11 words in the title, and eight of them are highly relevant to our product that we will soon index and rank for it. But this is where the magic happens. There is more here than the eyes can see. Amazon search engine algorithm will crawl your listing and analyze the data and will perform a computational function that will combine your single keywords into many new iterations. Amazon's algorithm knows which words and groups of words are indexable. And we'll extract these and make your listings indexable for these searchable customer search terms, keywords, whatever you want, the colon. For example, our headline was heavy duty scrub brush, great for cleaning, showers, kitchens, and bathrooms. As you recall, there are eight highly relevant keywords in this headline. But Amazon will combine them into relevant and indexable phrases that we could not have possibly imagined on our own. Phrases such as heavy duty script brush for showers, scrub brushes for bathrooms, kitchens scrub brushes. Scrub brushes for cleaning showers, bathroom brush, heavy duty. These are all search terms that customers use on Amazon and are now able to be indexed. We will index for all of them the relevant search terms that we use in our title can be combined into potentially over a 100 indexable search terms. And as we keep on adding more and more keywords that we found during our initial keyword research, we will index for potentially thousands and thousands and thousands of searchable by customers and indexable by Amazon. You can rent for them, you could index, put them and NOR typed into Amazon every day. And had we not done this process, included these previously unknown words and our title and our backend. We would not index for them. Please note that Amazon search algorithm will automatically add most prepositions automatically, words such as width. And for. For example, if we're using our example, the headline which contains the word for We would not even have to include the word for and we can still have the potential to index for this search term, scrub brush for shoppers. Also, you do not have to add singular or plural forms of a word. For example, if you had the word kitchen in your title, you would not have to also have the word kitchens in your title. Amazon's algorithm will identify and make us indexable for both the plural form of the word and the singular form of the word. The new and longer phrase search terms. We will now index four and REG 4 are very important. You will soon observe that after you have indexed and you will and ranked for several hundreds or even thousands of search terms, that many of the search terms will rank well enough to appear on page one. Remember that you are ranking for these keywords for free. We have not implemented PPC campaigns for them yet. This is very important because many of the search terms that you are now indexing for will have substantial search volume. This fact alone will greatly increase your chances at obtaining an organic sale. You need to understand if you did not properly execute effective a SEO strategies, you will not even be aware of the fact that these indexable search terms had even existed. When you are first started out. This is critical because you are probably competed against sellers that have hundreds or even thousands of reviews. It will be very difficult to rake will organically, for your most relevant and high search volume keywords if you are in a competitive niche. But if you do your ASE correctly, you will see that you will rake well for many search terms, especially long tail keywords, when you add the total of all these new search terms that you are indexing and ranking for it together, you will start to benefit from a potentially tremendous increase in traffic to your sales page as your traffic increases. And you have done a good job of optimizing your listing, photos, descriptions, etc. You will see an increase in organic sales. Okay, folks, let's summarize Phase 1. We have learned that ASCO is important because it allows us to index and rank for as many search terms as possible. By showing Amazon search algorithm that we have index for many, many keywords. It gives our listing juice to improve our search term rankings over time. Properly executed. Asco is a must because it gives us the chance to index and rank for many keywords. Once again, this is freed traffic. It is not PPC, it's not paid traffic. And as we all know, free traffic is a beautiful thing. It gives us the ability to make organic cells. We are doing this because we want as much free traffic as possible. If you had a physical store, would you rather be on the street to have 100 cars a day pass, boy? Or would you want to be on the street that had 2000 or 3000 cars a day pass by.
10. Phase 2- Amazon SEO.: Phase 2, introduction and goals. Congratulations. You have done your keyword research and you have implemented a solid ASCO effort, at least Phase 1. We have allows our phase 1 as E0 to bake for approximately 30 days to allow it to help us to index and rank for as many keywords as possible. Phase 2 is all about incremental indexing, where it are going to use our newly acquired knowledge and data to index and rank for approximately 50 percent more search terms. For example, if during phase one, we were able to index and rank for 800 new search terms. By the end of phase two, we want to index and array for 50 percent more search terms of which is 400, bring in our total to 1200. And we want more free traffic because free traffic is good. Okay, Let's go back to our scrub brush example. As you recall, our main keywords were scrub, brush, heavy-duty kitchen, shower, bathroom, and cleaning. And we strategically placed them in our title and back in keyword fields. Amazon's algorithm index them and combine them into many new permeation. During Phase 2, we will add some of the other seemingly less relevant search terms using our original example of scrub brush and the original data that we extracted, we decide to add this search terms, corner, crevice, baseboard, stiff, bristle, etc. We can remove some of the search terms that we have already index four and replace them with these new search terms. In actuality, the search terms are more relevant than we may think. For example, we will now index for a search term such as heavy duty brush pre-cleaning base boards, or stiff bristle brush for cleaning crevices and many, many, many more. These are all search terms if Amazon indexes and ranks for, they are also all search terms that customers used to find products. The potential is huge. By adding just a few more of these keywords, we will once again have the ability to index and rank for hundreds and maybe even thousands of new search terms. It is also important to understand that if we did not use these strategies, it would have been a virtually impossible to discover these search terms by normal means. You are perhaps worried that search terms that you have already index four and rank four will go away if you replace them with some of these new search terms. This is not the case. It has been my experience that you may lose a tiny fraction of it. The benefit of adding new search terms is much greater. Please understand that as you replace old search terms with the ones on your title him back in, that it is wise to leave your most relevant search terms and high search volume search terms intact, like scrub and brush in art product example. Let's go back to our scrub brush example. We would not want to remove the term scrub and brushed from our title. But we can definitely replace this search terms crevice and corner after they have already indexed and replace them with new search terms that are data research rebuild to us.
11. Phase 3-Amazon SEO.: Okay, Let's get into phase 3 optimization. Great. Over the past two months, we have implemented our SEO strategies and we are indexing and a ranking for search terms that we never even thought were possible. Now we're going to use data once again to help optimize our results. Once again, we will use helium 10 to help us. We're going to find the search terms that we have index for and are currently ranking and sluts 20 through 54. Here is how we do it. Okay, here's that we find are cracked keywords on helium 10. First we go into our helium 10 account. Then we click keyword research and click cerebral. And then you would add your own Eysenck's. I just grabbed a random a spin off of Amazon of a scrub brush. And we just paste that in the field and we click, Get keywords. And then it's going to go through all of Amazon's data and see what keywords we are breaking for and the Keyword Positions of the particular keywords. And we just scroll down and let's just do or Gannett match, we just click organic, hit. Apply. Then let's do organic rank. Minimum 20, maximum 50 because that's the range that we're after. That's the range that we want to rise in the rankings. So let's hit Apply. And we have 67 keywords we can go after here. And some of them have some Purdy substantial volume. Is page 1. Yeah, produce substantial volume. So we would extract this data and we would use this during our phase 3 optimization process. It's a pretty simple process. Helium 10 really is a great tool to make this whole optimization process much, much easier. Excellence, we just learned that we are now ranking for many search terms in sludge 2350 on page 1. And we're even ranking in slots two through 19 for many more yea, free traffic and sales. Remember, the higher we rank on page one, better our sales will potentially be. Our primary goal of phase three is to rank the search terms that we are currently ranking in slots 20 through 54 even higher. Please note that it may not be possible to rake in the number one position for many of these keywords at this time. But it is very possible to get them in the top 10 slots of page one. Even for some search terms, slot 25 on page 1 is fantastic. If your product listen is buried on page 3 or 4, your potential for sales is very low. If you're ranking on the middle or bottom of page one, you can perhaps make a few cells. As your keyword rankings rise higher and higher. On page 1, your cells have the potential to rise exponentially. This is why we are currently focusing on keywords that are currently ranking in sluts 2350. Amazon's algorithm has already index them for us and determined that they have a higher relevance to our listing. Hence, these keywords have the highest potential to achieve improved rankings. Now, what we want to do is select a portion of the keywords that we are ranking in sluts 2350 for, it is best to select the ones that have higher search volume. Next, we want to add these keywords in an exact match way into as many areas as possible. Tidal, bullets, a plus content, etc. Please note that we want to use the exact match of this search terms. For example, if we go back to our scrub brush example, and one of her good search terms that we found was floor scrubbers. Handle, it's made a few cells, it's already index1 in slot number 2350. We want to use the exact search term map. This is important. During phase 1 and 2, our goal was selected to index for as many keywords as possible. We did not have to add longer keywords in an exact match way. Now in phase three, we want to take these search terms that we are indexing and ranking well for and improve their rankings. We have already achieved our goal of indexing for as many keywords as possible. Now we're throwing that away. Remember that all of the keywords that we have already index 4 will remain in place. Now our primary goal is to use our research data and A-S-E 0 strategies to rank specific keywords even higher. So now let's select our high search volume serves terms and strategically place them throughout our listing. We will let them stay in place for 60 days and track their position using helium tens keyword tracker. At the end of 30 to 60 days, we will analyze our current rank and results using helium tends keyword tracker tool. We will see what new search terms have improved their rankings and are now currently re-connect slots 2350. We will once again remove some lower value existing search terms from our listings and add these new exact match keywords that our data has provided for us. We will repeat this process every 60 days. A few overlooked areas of potentially valuable search terms and indexing opportunities are Spanish language search terms and spelling errors. These areas will produce results, but are seldomly optimized. Naturally. We do not want to use these terms in our listings, title and bullets, but we can certainly place them in our back in search terms which are not visible to customers. We can utilize helium 10 spelling tool to find potential spelling errors of your best. Hi volume search terms. You can also use Google Translate to translate the same high volume keywords into the Spanish language. Here's how I do it. Okay, Let's go to our Amazon account and add some backend search terms. Let's click on inventory, then click on Manage inventory, and then choose the product that we're after and click edit. And then that goes to our backend. Let's click on keywords. And let's add some of our Spanish language keywords into the search term fields, which is the most important field on your backend. Okay, let's type in our most obvious high-volume keywords into Google, Translate and translate them. And remember, you can do as many keywords as you want here. Okay, Let's copy. And then let's paste them into our back in search term field. It's as easy is copy and paste. And remember we have a potential of 250 characters in this search term builds. And if we want, we can take some of our lower relevance keywords and police them in the subject matter. Fill target audience, fill whichever one you choose, and we're going to just throw it crevice and corner because that's two words that we came up with during our keyword research on our scrub brush, okay? Okay, On its own little battery and search term fields, the most heavily weighted area of the search term field as the search terms area, you can place up to 250 characters in this field. Do not use commas. Just put a space in between each word. And also remember to use as many of the available 250 characters as you possibly can. The other areas, such as subject matter and target audience, also provide indexing opportunities, but are not as heavily weighted. The backend filled labeled search terms is the perfect place to place your Spanish translations and common spelling errors of your most relevant keywords. Remember, you should cycle in new search terms in the backend search term fills every 60 days. You will need to go back to your original keyword, research on helium 10 and choose a few more new words and remove some existing words from your current back in search terms and replace them with the new words. If you repeat this every 60 days or so, you're indexing will grow and grow even more overtime. And that's more traffic and that's what we like. Wow, we have established bragged at encompassing indexing during phase 1. With the goal of indexing approximately 100 search terms, we have greatly increased the amount of search terms that we index for during phase 2, with the goal of increasing the amount by 50 percent. During phase 3, we compiled our indexing and ranking data and used it to identify the keywords and search terms that have the best opportunity to have their rankings and proved. Most importantly, we learned that ASCO is a process that never stops.
12. Final Thoughts.: Okay, a few final thoughts. Asco is all about using the tools and data available to us to our advantage. Basically, we are trying to collect all the data that we can and throw it at the wall and see what sticks. Some of the data will stick and some will not. If we had never mind this data, we would have no idea that it even existed. Some of this taped it that we will uncover or have uncovered is literally worth its weight in gold. I see many, many listings that are missing out on huge opportunities because they do not understand the importance of properly executed ASE. Oh, congratulations. You are now one of the few that understand ASCO and it's important to your success. Follow the process I have shown you, and you can reap the rewards. Thanks for watching.
13. Case Study.: I started taken on new clients about a year ago. And a few months ago, a new seller approached me and wanted me to give him some ideas and advice on how to increase his cells. One of the first things I did was to analyze his indexing using helium tens cerebral tool. When I entered his lesson, I learned that it had lifting was only indexing for 100 search terms. And as you will soon see, his highest ranking keyword was at position number 53, which is at the top of page 2. The rest of his listing also needed some optimization. But I explained to him the importance of ASCO and we both agreed to start with optimized and his ASCO. At the time, he was only making three or four sales a week. And they were almost all PPC cells. He was literally only making one or two organic sales per month. His PPC was also a mess. He was going after the expensive, high volume, high competition keywords against competitors with thousands of reviews. And the only had three at the time. And has price was roughly the same as theirs. To be honest, I did not think learning how to properly select a solid product that he had a good chance of succeeding with on Amazon. But anyways, I felt confident that I could help him make his product profitable and increases cells. So we started working on his ASCO. We did the keyword research that I touch you how to do using helium 10. We placed new keywords in the title, bullet points, and back in search term fields. After about a month, We checked his account on helium 10 and he was indexing for almost 500 keywords and almost 400 percent increase in only one month. We then took out some of the existing keywords and replace them with new ones and repeated it again after one more month. Now approximately three months after starting his ASCO, he is raking and indexing for over 1 thousand keywords, as you can see on the screen now. But even better, look at this. He is now organically raking on page 1 for over 100 customers search terms. And many of the search terms have good search volume. This is fantastic news. As you can see. We have also started some PPC campaigns on some of the search terms that he was indexing for and Rankin for in a good position. Due to our SEO efforts. The same techniques we learned about ASCO optimization phase 3 earlier. And this is great. He has gone from two or three organic cells a month to three or four organic cells a day. We did all of this only using ASCO at the start. We have not even started to optimize the listing itself, yet. Fantastic news for him. I have seen ASCO alone have the same effect on many other listings that I have consulted on. Asco alone can turn a losing listing into a winning listing. Now, we will start optimizing his listing and PPC. And I am confident he will grow his cells even more.
Amazon Seller Coach, Your Amazon Coach
