All About Instagram Video!

1. Intro to Instagram Video!: Using video on social media is a great idea. I'm sure that's why you bought this course, right? I want you to know that if you took my basic course, everything you learn there absolutely applies to making video for any platform. The rules of composition are always in play, movement shot variety. Always make your videos look more professional. And of course, everything I taught you in the being on camera section is critically important for making videos for social media. Because most likely your social media videos will be you talking on camera. In this course, I'm gonna go over all the different ways you can use video on Instagram. I personally use Instagram a lot and I find it to be really useful for getting new customers and nurturing current ones. Instagram's goal is to keep people on the app as much as possible. So they want creators to make engaging content and video absolutely fits that bill there of different types of videos you can post on Instagram, Stories, lives, and reveals the following lessons. I'm going to go through each style until you what it's meant for and then show you how to make it. So let's go. 2. The 3 Types of Videos: Let's dive into the three types of videos you can use on Instagram. There are stories, really, sorry, I squeaky chair here and lives. But before we talk about each type, I wanted to just kinda cover what short-form video is. And this is the preferred type of video that Instagram wants right now. It is short form. I mean, under a minute. Granted, it can be up to 15 min. It will Instagram will post any video that is up to 15 min as a real, which is good because you'll learn about reals here in the next section. But an algorithm pushes them out to a lot of people. So that's really good. This is a very new thing. Summer 2022 here when I'm recording this, because for a long time, reels were short, like they started out copying it 30 s and then they moved it to 60 and then they moved it to 90 s. And now all of a sudden, and it can be up to 15 min. But people are still really used to being short. It's because we have short attention spans. I think under a minute is a good time frame to give yourself. Of course, it can be longer. It can be shorter. A lot of reels are like 3 s, 7 s. You don't have to have a tight restriction on your time. But just whatever you're doing, you want to do it pretty quickly, just knowing that that's what people are used to. And if you don't hold their attention, they can easily just swipe right by you. So the attention holding part is important, which we will talk about in a little bit later here. These also needs to be vertical and vertical. I mean, your videos should be shot like this, not like this. This is horizontal, vertical. And the reason why vertical is good is because it fills the screen. And that's important. You want to take up as much screen real estate as you can with any video. And most people are using Instagram on their phone. So they're looking at it vertically. Nobody wants to be using Instagram and have to do this to watch a video. I mean, it seems silly, but it's true people, people will not do this. If you want to fill the screen, it's just gotta be vertical. 77% of people in this giant survey said that they use a mobile or tablet to watch online videos. There's a lot more people than using a computer where horizontal actually makes more sense because your computer is shaped horizontally. So horizontal videos fill the screen better. There. It is not a deal breaker. You can post horizontal videos on Instagram. You're not going to break the system. But what's going to happen is those black bars at the bottom and top. Let me show you an example here. I posted a video of my parents and my son. And you see that there's black on the bottom and top. I didn't make this for Instagram. I made it for them. So it didn't really matter. But if I make it real, I always do it vertically. Because look how much I filled the screen. Can you remember any of that? I am I'm big and bold and the main subject, and that's what you want. You want to fill people's screen as much as possible. So let's jump into these different types here. We'll start with stories and stories live on the top of the feed here. So if you're not familiar with Instagram, this is like if you open the app, this is, this is where you are, this is your feed, your home area. The top is where stories are. And if people's stories are up here, it means they have recent stories so you can tap on it and watch it. They do tap. So if you're watching stories, you tap through verse scrolling. If you're on the feed, you're scrolling. Some people prefer tapping. They liked this motion better than this motion. It seems silly, but of course, people that are designing these softwares know, understand this and know people have different behaviors and they try to cater everyone and make something for everyone to like. So each story segment, if it's a video or a photo, you can kinda do a lot with stories is a 15-second increments. So you can see these top lines here. Each of these little lines is 15 s, boom, boom, boom. But that doesn't mean your video has to be exactly 15 s. If it's longer, that's totally fine. It'll just cut it up into 15 s sections for you. So people can just keep tapping or just sit there and watch and it'll continuously play. So that's not a big deal. Stories have a short shelf life, they disappear in 24 h. So this is a great place to start if you're a little hesitant about video or getting on video yourself, like your camera shy. You're not sure about this whole video thing. Stories are great because they are short-lived. So if you're like, Oh, that wasn't very good, That's okay. It's going to disappear. It's no big deal. It was a good trial run. People are getting to know you and see your face. And people will appreciate that more than you think they will. So if you do have a great story though, you can save it to your highlights. This is my profile. I have these bubbles here that are stories that are saved. So somebody can come to my profile. Click on testimonials and they'll see little story. That I saved that our testimonials, same with behind the scenes freebies about me. This is a great space to use to tell people exact things that you want about certain things that you offer. The point of stories is to nurture your audience. The only people that are going to see your stories are people that currently follow you. So this is not something that stories are not great for massive outreach. This isn't where you're going to draw in clients here. This is just to get the people that are already following you to know you better. So building that no like trust factor, that's great here. So you can see this example. I have up. She's a realtor and she's talking about plants in our office. And that's just like, Hey, this is my space. Here's a song I like because she has a song. You can see there's a little song posted on the story and it is a video. I just want to have it playing, but she just kind of goes down the line, shows off these plants. Ask if anybody needs any plant babies. Get to know me content behind the scenes, content is great. Behind the scenes of your work. Your work day. Behind the scenes of your life is a great one. And you can also always use stories to announce other posts and to announce reals because some people like to tap, right? So that means if they're tappers, if their story letters, they might not see your posts because they're not scrolling a lot, they're tapping. But if you post a real that you want them to see in your stories, they're a lot more likely to see it. So it's always, every time you post something to your feed or real or picture, always announce it in your stories. So that's kinda stories in a nutshell. Later on I'll show you how we're going to do a story together. I'll show you how to make one so that you have an idea of what you can do in this section of Instagram Reels. So fun, I love reals. This is, this again is all Instagram video that's under 15 min. If you're on someone's profile, if you click, let me go back here. Oh man. So if you're on someone's profile, I've scrolled up past my bio here. If somebody just, it defaults to this the feed button. But if you click right here, you'll see only peoples embryos, only their videos. And also when you're here you can see how many views each real has gotten, which is kind of just kinda fun. To look at. Reals are really specifically, you need to make them to target your ideal audience. Because, because an algorithm sends them out to people who think will like your content, which is great for you. It's so many eyeballs on you. I mean, if you look at some of these numbers here, 3,800 people, That's a lot of people that's way more followers, more than I have a followers. But saw that real on a gain followers from it. Even these ones that didn't do as good, but like 500, 400, 300 does. So a lot of people, that's a lot of eyeballs on your stuff. That's more people than you talk to you in a day. That's more people than come visit your website, probably write your homepage. So all of these reels are getting tons of eyeballs on you. So you want to get the right people interested in you, right? The point is to gain followers and to gain leads. So this is where you really want to be specific about talking about what you offer, giving value within your niche. Whole brand is about video, phone, video, social video. So all my reals are about that because I don't want to confuse people. This is where you don't want to post stuff about your dog and your life and behind the scenes stuff here. That is where the belongs in stories where you can be a little bit more random, if you will. But here, you don't want random. You want very, very specific. This is what I offer. This is what I'm about so that people with the right type of people will follow you, people that are interested in what you have to offer. So topical content, always topical, do not go off topic within your reels. And you can do trending real or original, which we will go into the differences they're trending is just using audio that other people are using. It can be a little sound. It can be a song. But they're really fun to do an original. It's just you talking straight to the camera. So I'll show you examples of both in a little bit. So lies, Let's talk about that for a moment. Lives are recorded directly into the app. So you literally are getting on hitting button. You'll see an example later. This has go live and then you are alive, right? So it can be scary for some people if you're like, Oh, I'm not good in front of a camera or you go live. They can be a little bit scary, but they can also be worth doing. If it's under 15 min, it will be posted as a real which can be good for your reach. If it's over 15 min, notice be posted to your feed. Okay, So here, this one right here, see it, it is a real because it was under 15 min. But it's also just on my feed here. This is what it looks like if somebody were to click on it, it says was live. So you see that your lives need to be like your real is topical content. So I'm not going to jump on a live and talk about a movie I liked or something. I'm going to get home live and talk about video. That's it. The cool thing about lines is that you can have guessed on. So you can do an interview or collaboration. Here I had a guest on and she's a coach and she helps people with storytelling and their public speaking voice. We got on and talks about freeways to feel competent speaking on camera here. And it was awesome because we shared audiences. Her audience knew we were alive. My audience knew. Then once you're done with the live, that's when it goes to either your feed or post it as a real. So they can definitely be worth doing. Okay, so that is your three types of content. Stories, reels in lives. Take a little break here, tried to absorb it all, and then we'll move on. But one thing you can do too, if you're not super familiar with Instagram. Just hop on the app and just look around. Just watch some reals, tap through some people's stories. If you're following people, see if you can find some lives on their feed and just get an idea of what all of these things are and kinda see what you like and what you don't like. And see if you can get some ideas from what other people are doing with these types of videos. 3. Scroll-Stopping Formula: Okay, In this section we are talking all about how to make scroll stopping video. But that I mean, people can just scroll, scroll, scroll. So you've got to stop that scroll so that they actually watch your video. That's how you're going to gain followers and interests. You want all of your reels to do one of the following three things. Educate, entertain, or Inspire. Inspire, slash, be relatable. And then a good formula for, for like a script, if you will, for reals, is to have a hook, give value of some sort, and then have a call to action at the end, also known as a CTA. Let's go through each of these with more detail. A hook is the first 3 s of your video. That's all you have to hook people in to grab their attention. So you want it to be very clear what the video is about. Because people want to know if they want to give you the time to watch it. I mean, legitimately, you might be it might be a video that they don't care about and that's fine because you don't have to make video for everybody. You're making video for your target audience, your target client. So if you're talking about jewelry, That's your product and somebody hates story, create, let them scroll by. They don't need to be your followers, they're not gonna be a client. So you want to just be really clear what the video is about and tell them right away so they don't have to hang out and then be disappointed, right? So you can do this either visually or auditorily. You can say it, you can see it with a good graphic. I like doing both. Just to be very clear, we're gonna look at some examples here as well. So that's your hook. Then the good value part. This is the middle, the meat of the video. The link can vary. So whatever it is though, you want to do it as quickly as possible. So whatever value you're, you're giving, whatever your reel is about how fast can you, can you tell them the thing? You want to use, graphics or captions throughout your video to keep their attention. Also, just make sure they know what you're saying. Because even if you have great audio, you have a mic and all of that, some people will still watch Instagram with their sound off or all the way down, like very low. So if you don't have closed captions, they don't know what you're saying and they're just going to scroll by because they're silent watchers, if you will. It's really important to add those and they're not difficult to add. You'll see how to do that in the actual section when we start making real. Then just want to keep it visually pleasing, kinda like some of the other examples we saw earlier, where the person's background is changing. The jump cuts where they're stopping at every sentence. Stuff like that just keeps people's attention and keeps them from getting bored too easily. I mean, I know it's silly. It's like people can't sit and watch a one-minute video. You would think that would be okay. But it's just not the case anymore. You have to keep it entertaining for them as much as you can. And then the call to action, you just want to be really clear with what you want them to do next. It seems obvious that they would figure out if they want to follow you or not, or something like that. But it actually helps if you tell them to do that. So some, some ideas are followed for more tips. If you're doing a tips real, drop a certain emoji if you agree, double-tap if you like this, that gives you a like, which is good. Instagram sees that as engagement and might push your stuff out to more people that way. Save this video for reference. People can save reels. And if you get a lot of saves, that also looks good to the algorithm DME for the link. You saw that in my little mic video that I showed you earlier. And that's just a way to get people in your DMs. That's your personal messaging. So you can maybe start a conversation with them. These are just some ideas, there's many more, but anything you can do to tell them is good. People need direction. Okay? So like I mentioned earlier, they can be original or trending reals. So let's look at some examples of both. We're gonna start with original, and I want you to think about this framework. What does it hook, value and call the action? As we watch these first few, want to know the secret to getting good engagement. It's adding value to your boss. But how do you even add value? It's easy. You just have to stick to the main three. Educate, entertain, or inspire. Easy is that make sure to save this real in case you ever need a reminder. This was good. She kept it visually interesting. They were graphics, there were captions. She had that hook. She asked a question that's a good hook. She gave the value and then save this real for later. That's the call to action. Great. She could have added music too much. She didn't have music, but that's, that is up to the maker, right? Here's, here's a workout one. Let's see what we think here. It's time for a quad printer. Let's get those legs fired up with three moves, which will turn up to five when you do both sides. Move number one. Rolling your shoulders back, you're going to do a deep lunge. And then there's breaths. Nice strike pull your knee up as high as you can, squeezing your abs. And I'm not going to play that whole one because it has longer because she's showing a few different exercises. But I think it's really good. She started out with quad burner. That's a hook, right? If I'm looking for a new exercise, she shot it really well. So you can see her full body, which is great if you're showing something like exercises. She used a voiceover Instead of talking directly to the camera, which is good for narration if you're explaining something just like that. So she's giving a lot of value there because she's showing stuff people can actually do to to work on their quads. I didn't play the end of the video, but I know at the end there was a call to action. It was either save for reference or follow for more Workout tip, something like that. So let's check out this one and see what we think. So let's get into it number one, and this is the most common mistake in Polk costing all around the world. Okay. I don't like that one because there's no hook. He just he just starts talking. He says, Let's get into it. Okay. This is the number one. Like he's just kinda blah-blah-blah. I'm like, What is this real about? I have no idea what this real Is. It did say down here and the caption part, it does say podcast. But if I'm not looking that closely and I'm just actually listening to him. It's like get to the point, dude, I think he needed a stronger hook. He could have said instead of so let's get into this. He could have just said the number one mistake podcasters are making, or you might be making this mistake with your podcast and you don't even know it. Something that's going to grab people. It's going to make it clear what it's about and also get them to want to watch it if they are podcasters, right? Let's do some trending ones. So again, trending is taking a sound or a song that is popular at the moment that other people have used for reals and then kinda copying in a way, but making it your own and relating it to your niche, your target audience. Let's look at a few and this will make more sense if you're not familiar with the concept. Who invited you guys? Hey, this is great, I love this. So it's the trending song as Bye-bye, Bye-bye in sync. And he's still used hook, value and caption really well. Here we're at caption CTA. Here we're at the CTA or you are a runner. Read the caption. Read the caption is a great call to action because in the caption you can put a lot more info. You can write a blog down there if you want, being given a lot more contexts and a lot of time, trending reals are short by nature. This is like 5 s or something. So you can only give so much information in that short of a time. But you can have a really long caption were more value can be added. But you've got to direct people to that caption, right? Because if you don't, they just might they might think the entire caption is if you run, you're a runner. And that's not the case. He's got a whole thing underneath about that idea. So let's watch it one more time. Right? Did you guys? It's great. I love it. This guy. He's really popular. He, he gets a lot of views. He's, he's great at trends if you want to follow him. I'm not even a runner. So I don't even know why foam core, core, the herbivore fun name too. So let's watch another trending audio, a trending real with the same audio. Who invited you guys. So similar concept, It's the three things and people bought them away. So there's thousands of reals that have been made like this. This one is not as good because there's no hook. I don't understand what she's talking about. She's talking about Let's just watch it again. Who invited you guys? Okay, so low self competence, comparing yourself to others. But in what contexts is she talking about with parenting? Is she talking about being a teacher, a coach? Is it just for women? Like what is it? There's no hook that she's cute and she does the thing. But It's not clear to me. And you want your reel to be really clear what they're about and what you're giving. And then there's no call to action. It doesn't say read the caption. It doesn't say can you relate, drop an emoji. There's nothing there. So use trends but makes sure that they make sense and that you're trying to get that hook value and call to action in there. If you can write, let's look at a few more trending ones. So that's pretty good. She's a stylist. That's cool. Okay. I want to show you that one because it's amazing to me. It's only two. There's a photo and a clip of a video, a before and after. There's no graphics that even say before-after or a call to action. There's nothing. It does not follow the formula. But if you look here, it has so many views. I don't have this many views on anything. Right. I'm just like, how did they do that? Sometimes you just have a real takeoff for what seems like no reason. I mean, it's a cool like the before and after is amazing. So maybe that's why, but it's so simple. It's such a simple edit. It's a picture in a video, no audio, no narration, nothing. To get that many views. I mean, over 600,000. This person probably got some business from that right there, just so worth doing. Even if it's not perfect and following the perfect formula, that is okay. It doesn't always have to be super cookie cutter. Here's another trending one. This type of sound that has a lot of edits, like a lot of different beats, is really good for just showing products away from the formula. Just showing off stuff can be a really cool thing to do with certain trending audios. I would have liked with that clothing one to two sees it like a hook or just a graphic that exactly what is she? Is. She is she is stylist. So it could have been a little bit more clear, but you get the idea like trending can be great, simple to use and can get you a lot, a lot of use. 4. Winning Content: Alright, let's talk just briefly about content like where are you going to get these content ideas from, right? So start with your own expertise. So just kinda like my video earlier about being an authority, you know a lot about your topic or your thing, right? You know a lot more than a lot of other people know and they want your knowledge. So you can just brainstorm, rate a list of things that you know really well that you think other people want to know. How many different little subcategories can you get out of that? Probably hundreds. You could figure out tons of content to talk about or show. Answer. The public is a website where you just search for a key phrase. So I'm going to search for real estate. And I searched on June 2022, the 19th. And so it's it's accurate to the date you search. And it brings up all the things people are searching about this topic. So you can literally just go through here and make your real about every single one of these. When real estate market crash. Which real estate investment trust? If you know the answers to these things, this is so people actually want to know. So that's really great. And it's not just real estate, it's like literally can search anything and you'll get tons of actual search terms. So answer the public.com. You can, you can also just scroll a lot to get ideas. See what other people and other industries are doing. If you see something you like, save it. I save a lot of content and go back and look at it and be like, oh yeah, I like that. I'm just going to, I'm going to recreate it. But with my own spin and my own expertise, right, my, my niche. And that's a cool thing about reals are kind of like little copies of each other. You can really, it doesn't have to be like super original content all the time. You can the Bye-bye, bye, then sink one. You see something you like. How can I make that Minho, okay, so what three bubbles might I use that would make sense for me? Then have fun with it. Add your own personality. But just watching other people's Rails will give you ideas of reals that you can make two, so it doesn't have to be difficult. The points with your video content for reals, remember, is to get followers. So this is a great thing when you post a real and you get likes. That is Great Lakes are great. But when you, some of those likes become followers, That's great. That means they want more of your content. They want to see more of you. They might even go to your profile and watch some of your other content that could lead to clients eventually, right? So I have this document I'm going to give you, it's attached below this video. It's the video content idea generator. This is just going to get your head working on some other content ideas. Also, it talks about where to post, what type of content, like we've talked about here, like with stories versus reels and stuff like that. But I hope that is helpful for you scheduling content. So think about this. You want a strategy that helps you post with confidence to create connection, right? We talked about video being a connector. The connector, build a community, a community of people that like you, like your stuff, want more of you. Do it with consistency, confidence, connection, community consistency. Lots of keywords here. All these things are really important. So if you're just getting started, make yourself an easy schedule. Here's an example of one. Monday. Getting your stories, talk about behind the scenes of what your schedule is like this week. Let's say you're a real estate agent. Hey, I've got two showings on a new listing. On Tuesday, I'm super-excited. Wednesday I'm signing a contract with a client. And they're really excited about getting in their house, like whatever you're doing. Can you just give people a little behind the scenes? People like seeing what's going on in your life and with your business. It's interesting to a lot of people. Tuesday maybe that's the day that you do a real you go on answer the public, you find a question people have, and you're answering that question, you're giving a tip about whatever your your your expertise is. Wednesday, maybe your back on your stories, you do like a more personal one. I'm going to get my dog groomed today. Look how cute she looks. That stuff is fine and stories because that's all just like building the no lake trust factor and letting people see you. Maybe Thursday you don't post anything but you just engage with other people. You answer any comments, messages you might have, you've watched some content, get some ideas, like stuff, save stuff. And then maybe Friday you do a trending real, you do that by, by, by one or I mean, there's new trending ones coming out all the time. But yeah, maybe you go back through your saved continent, find one. You're like, Yeah, this is it. And then Friday you post that. Then after you do this for a couple of weeks, what can you add to it? Can you add another real in there? Can you just be in your stories more? Maybe on the weekends you do something sporadic. But really just whatever is a content schedule that you think you can stick to initially, just start that start small, that you're not feeling overwhelmed. Like, Oh, I have to make a real every day. You don't start with one or two a week. See if you can add to that. You don't want to feel overwhelmed. You want to feel good and confident about the stuff that you're posting. Okay, that's it for this lesson. The next several lessons are gonna be actually making stories, reels in lives. So take notes, practice along with me as I go through those. So that you're not just watching and thinking, you're retaining it really does help to follow along and do the things as well. Okay. So excited for you. I can't wait to see what you start posting on social media with the short form, vertical videos. 5. 5 Step Tech Set Up: I have been in the video industry for 20 years. So my entire career, and I went from the old days of like not even editing on a computer. I mean, that was my very beginning of college. I just kinda barely learned that in big clunky cameras and all this gear to smaller, sleeker cameras, better editing software. And then eventually smartphones came out and it was kinda like, Oh, everyone has a pretty good camera now. And they kept getting better and better. And it just made video more accessible to everyone because you didn't have to go learn how to use all this bulky equipment. Like here's a phone and a camera. Let's just look at these side-by-side. Can you tell what was shot on what these they're not like one and the others like switching back and forth. I mean, there might be some very subtle differences, but for people watching social media videos, I'm not a big difference, right? So then along with Smartphones, there's all this equipment that is made specifically for smartphone videography, like tripods, lights, microphones, all of that kind of stuff. It makes it even easier to shoot good video that has created more user created video because of the accessibility, the availability. All of this equipment can be really inexpensive too. So that means there's just a lot more homemade video, if you will. That does not mean it is all great though, which is why you're taking this course hopefully, so that you make yours look better and really stand out. This section we are talking about the tech setup. We're talking about the five things you need to keep in mind when you're shooting videos, period for your stories, you realize your lives, any other platform, your home videos, anything. These are all just going to help you out. First one is stability. This is super important. A lot of people just relay on their hand to shoot video. And sometimes I'll watch stories and the person is talking and they're like a hand talker. It's just like it's like an watchable to me. I feel like I'm in the Blair Witch Project and I don't like it. So it's really important to be stable. It's going to make your videos look more professional and there's easy ways to do it. You can use a tripod. I'm sure you've seen a tripod before. It just sticks that go to the ground or you can set it on its surface and your phone just go right into it. You can use a gimbal. It's a little handheld device that keeps your footage really smooth. That's great if you're doing a bunch of B-roll, getting product shots or something like that. You just stick your phone in it and it takes over control just makes everything smooth. You can even use a selfie stick that's going to help out. You can use a binder clip, put a binder clip on your phone, the legs out and set it on a surface and boom, you have a tripod. If you have nothing available to you, you can also just use your elbow is a tripod. Put your elbow on a surface and just actively thinking about being still is also going to help you out. Also, I forgot about this. This thing is called the flip stick. You just flip it down and this is sticky. You can just stick it right to any surface, a wall, a mirror, your car dashboard, and then close it up and it keeps its stickiness for really long time. Flip stick, There's all kinds of little devices like this, so no excuses. You can even have someone else holds your phone and they're gonna do a better job. So settings, I'm not going to explain what all of these settings are. But if you just keep your phone at four K at 30, that's gonna be a good quality for any social media videos. You don't want to ever drop to 720. This is a smaller size, so some people will go there if their phone storage is low or something like that. But you really do want to avoid it because Instagram, pretty much all platforms convert videos to ten ADHD. So if you start at a lower size, it's going to have to appraise and that can lose quality. If you start at a bigger size, which is what for K is, it's going to be higher-quality and it'll keep some about quality when it's going down to 1080 HD. If you do have a phone storage issue, you can keep your phone at 1080. That's fine. That's gonna look perfectly sufficient as far as the frame rates. I'm not going to explain those to you. Just trust me that 30 is a good one for you talking on camera. That's perfect. Framing. This is really important. You want to really fill the frame, like I talked about being vertical. You want to be the center of attention. But let me show you, I've got a series of short-form videos, vertical short-form videos to explain some of these concepts here. So check this one out. Making your phone videos look better part to you if featuring my son, Boston. Fill the frame. Once you have your dominant subject in mind, you're going to fill the frame with him. Make him dominant. Don't make your viewers struggled to figure out what they're supposed to be and do not use your Zoom. That will degrade the quality. Disclaimer, ignore that advice. He progressed the zoo and you're trying to film an alligator, just go ahead and use your Zoom. Then you also want to utilize the rule of thirds. So watch this next video very carefully. Take notes if you need to, and then put the grid on your phone, which it'll talk you through that with what this means is that you cut the frame and the nine boxes by drawing four lines. You put points of interests on the lines or at intersections to apply this to filming people, keep their faces in the top third here, this guy's head is right in the middle box and he just doesn't look quite right. He looks too small, but move him closer to the camera and up in the frame. And this looks much better when shooting vertically. You can still use the rule of thirds to frame properly. You can add a grid to your phone to use it as a guide. Start by going to your Settings. Scroll down to find your camera icon. Click on that and you'll see grid. Turn it on. Now, go to your camera and you'll see you've got a grid on your screen. Start by opening your camera app. Click on the Settings icon in the top-right. Scroll down to gridlines, and then select three-by-three. I just like to always leave my grid on to help guide me into good framing. Okay, I level the easiest, quickest way to improve your social videos, which is you talking to the camera, is to frame yourself properly. I'm going to show you two ways. You don't want our frame to start with, and then I'll show you the right way. The first way is to shoot down at this angle. A lot of people do this because they think it's more flattering. But unlike craning my neck up to make eye contact with the camera and you can tell, I'm looking up at you, this is an awkward angle. You want to make your videos feel like you're talking one-on-one with somebody. You also want to avoid shooting up at herself. This is not a comfortable angle to speak to someone either. It looks like I'm looking down at the camera, like I'm talking to a little child. You don't want your audience to feel like they're being spoken at. You want that camera just right at eye level. So here I am the camera and I are eye-to-eye. We're making eye contact. I'm speaking right to you. The person watching the video, doesn't this look so much better? So you can also notice here, or you can see easily that you could be utilizing the rule of thirds, but how the wrong angle? Because even when I have the high angle and the low angle, I was using the rule of thirds. My eyes were about on that top third line, I was filling the screen. But the angle that you're at really matters to remember. Try to keep the camera right at eye level while utilizing the rule of thirds. Okay, bonus tip with framing, you want to look at the lens if you're shooting in selfie mode and not at yourself, which can be difficult to do. So you might want to utilize some tricks, like one lady told me that she uses a little googly eye. She'll stick it on her phone right by where the lenses so that she remembers to look at it. You could also just use a little post-it note or something right there. You could also cover yourself up with a post-it note it after you've framed yourself and you know that, that everything is good there. But it really does make a difference. It looks bad if you're looking down at yourself. Okay? So lighting, the point of lighting is to get when you're filming a social video with you on camera, is to light your face from behind and or the sides of the camera of your phone. So here's how you do that properly and a few things to avoid. The things you want to avoid with lighting that a lot of people do not thinking about it is overhead light, just direct light down from the ceiling? Does not look good at check out this example here. This woman is just not in the most flattering light. She's got shadows under her eyes. But if you use something like a ring light, her face is being lit directly from behind and the size of the camera. This is a nice even flattering light. If you don't have a ring light. That's okay. Just think about how can I get light behind my phone or computer, whatever you're shooting on. Can you sit in front of a window? Because the window can be really nice, nice lighting on your face, but soft light. Can you turn off your overheads and use a couple of lamps, even behind the camera to get that light directly on your face. Take a look. If I turn my ring light off, that doesn't look good, right? I mean, I've got some sidelight from the window back here. I also have a light right here because of the other because of this camera. I've got a very lit side of my face. This side is dark. I do have overheads shining on me. I look old. I mean, I look wrinkly, my forehead. I looked shadowed under here. A good look. Let me turn the ring light back on. Oh my gosh. It's so much better. Right? I think it's better. I love a ring light. If you have glasses and might not be the best choice for you because there will be big reflections of that light in your glasses. So you might want to do more light from the side or using a window. But the cool thing about a ring light is that it's also a tripod. So it's like bam, there's, there's your stability to audio. So if you are speaking on camera, it's really important that people can hear you clearly. You don't want to make your viewers struggled to figure out what you're trying to say or be like. If you're in a noisy environment, it's not going to sound good. The best thing you can do is get a microphone, a lavalier mic is going to work best for you for this type of video. Check out this video. Oh, hey, are you in the market for a microphone? If you're not, you should be. And here's why. This is what I sound like without the microphone. This is what I sound like with a microphone. Big difference, right? This little guy, It's called the lav mic. It's under 40 bucks on Amazon and it picks up great sound. You can either clip it to your shirt or under your shirt. But I like to hold it because to me it says, Hey, I care about quality. One more time. This is what it sounds like without the microphone. I am a little bit closer to the phone, so it's slightly better, but it's still not great audio. I'm going to click this little guy into my phone and then this microphone will just automatically takeover. I think I've made my point. This is better than no microphone. If you don't have a microphone or you don't want to get one. You can use AirPods or earbuds. But it does pick up decent sound, but just know that's not what it's meant for. It's not meant to be an actual microphone. So it will sound a little bit like canned, I think in place you might not like the look if people can see it in your ear or see the cord. That's up to you. Regardless of whether or not you have a mic, especially if you don't have a mic, you do want to try to avoid noisy spaces if you're in public or a big echoey space, that is just not going to pick up good sound at all. Then a lot of people film themselves in their car. Because honestly, if you're making a real your or you're jumping on your stories or something. It's just you talking and what you're talking about is the main subject of your filling the screen. It doesn't really matter what background you have. Cars can have nice even light if there's not the sun coming in like directly on one side. If it's overhead, then it's quiet and your car, unless some loud motorcycle flies by. But for the most part, if you're just sitting in a parking lot, It's a decent place to film, so that's a great option if you don't have a microphone and if you have a flip stick, you can just stick it right on your dash. Editing. This is really huge as our last point here for the tech setup. So what is popular right now is really tight. It's not having a lot of breaths or pauses or filler words, just really tight cuts. I'm going to play a video for you and I want you to absorb the message because it's very true, especially as you're starting out to make video and you might be feeling a little self-conscious, but also just notice the cutting. If you're afraid to get on video and talk about something because you're afraid people aren't going to want to hear from you. This message is for you. You are an authority, urine authority on some subject, some topic. The thing you know most about, you definitely know more about that than other people. Therefore, other people that don't know as much as you are going to want to learn from you because you are that authority. You don't have to know absolutely everything about a certain subject to talk about it, to give value, to teach people. So step into that power and show up competently on video. I promise people are going to want to hear from you. Type, type, type, type, type, type, type type. Let's look at examples of other people. So you don't have to only watch me. So the video of me just now though I was all one take and I cut it up and editing in an app, like cut out all the pauses and breaths. Here is another idea where you just shoot every sentence separately, directly into reels. We need to start looking at Instagram differently. When I host a workshop or work with the client, I hear this every single time. She had and I've really been over complicating this. And it's because I tell them this, instead of an app, I want you to think of your Instagram profile as a physical store that someone could walk into. Your bio is you. So you guys get the idea. Every sentence Is a different g there changed locations or is just a cut and a jump cut? It just keeps people's attention more. You also saw she had graphics captions, which we'll talk about two. But that's really, that's an easy way to do it. You literally are in reals. You hit record, you say it, you stop, and then you move into your next sentence, stop, and then you go in and trim, trim your clip beginning and end so that it's nice and tight. And it's honestly pretty easy. And also if you do it that way, you don't have to memorize along a script. You can just memorize one line of what you want to say and then stop it and not and then go to the next line. So it's easier. You can overdo the cuts though. Check out this real, I'm going to start a podcast coaching real people with real challenges that you know how to solve. You can ask your existing clients to join you, where you can offer these coaching sessions to potential clients at a discounted rate and promote this offer to your audience as a limited time offer and then convert them into clients. So it was just too too much cutting and it wasn't enough changing. His camera was on the exact same place, but he would just turn to the side and turn to the side. Super jarring. And it was too often, it was like not even every sentence. It was like every half sentence or every few words and that did not feel good. It was hard to pay attention to the message because it's too many cuts. So you can overdo this type of editing. You can also post something with no editing at all. But if you do, you want to just keep the pace going? Let's check out a little bit of this real from a realtor. How do you even get your offer noticed in this market? My clients are doing a few things a little bit differently than other buyers out there. So it's my job as your agent to make sure I know what the seller wants and we're tailoring our offers specifically to that seller. So whether it's price, whether it's a rent back, maybe it's working with a lender. So you can tell she's moving pretty quickly if she's not taking a lot of breaths or pauses, she knows what she's saying. Quite sure to use a teleprompter app, which is great. Here's what that looks like. You can't hear the sound here, but you load a script and you're just reading it and it's near the lens. You can do it vertically or horizontally. But that way you can just get through a somewhat longer video without having to memorize. And then you don't have all those pauses that you might have if you were trying to memorize it. And you're going to use less filler words if you're reading it than if you were just trying to say it, you'd be like, it's easier to do that. So teleprompter app is something that you could consider using as well. With the editing, the most basic thing you can do is just trimming your video clip. Like let's say Jenny, That was the realtor, shot her piece of video using a teleprompter app. You then export that piece of video to your photos app on your phone. From there, you can trim off the beginning and end of the clip. So it's nice and tight because you always have that second where you are hitting record. At the end, you stop and you have to hit Stop, right? So you want to cut those things out. And in this next little clip, this video, I'm going to show you how to do that using your photos app. I do have an iPhone, but if you have an Android, It looks super similar. It's the exact same functionality. The interface might be slightly different. So you're gonna go into your photos app, find the clip you want to edit. Simon here, takes a pause there at the beginning. Hymen. And I want to trim that off because I want it to start with just him talking right away. So I'm going to go to Edit at the top. Then if I just drag this bar here, you see these two little arrows at the beginning and end. That bar turns yellow, and that means it's an trim mode, so it'll trim your clip. So I can slowly drag this and watch. Okay, That's ray starts talking, so I'm going to back it up a little. I can hit play to preview. Hi, my name is Simon Sweet. Okay, that's good. And then the end, he also has some extra space there where he turns off the camera. So I can again drag slowly, look for his last word. He ends on a smile, which is great. There we go. Alright, and then you can use this little white playhead to preview just a certain part of the clip. Just scales the competence and everything you can from hanging there. So highly recommended. Great, that's exactly what I want. I'm going to hit Done. You can either save video is a new clip, or if you want to just save over this version, you hit Save video. I'm going to say it just saved the video because I don't need the part of him turning the camera on and off at the beginning and end. So now, if I come in here to my photos, you'll see the clip is not trimmed. Hi, my name is Simon sweet. I may start at the beginning and then if we go to the end, everything you'd get from taking the course. So highly recommended. If you want to learn how to edit. More, add graphics, add music, stuff like that, you've gotta go to an external editing program. The one I teach in my course is called Kinda master. I really love it. I think there's a lot you can do in it and it's pretty easy to learn to use as well. So if you do want to get more into editing, highly suggest taking my course that you can learn all the stuff about it because there's so much cool stuff you can do. Yes, you can edit an external apps Kinda master, again as the one I teach CAP Code is a good one too. I actually recommend at it again, kinda Master going to cap cut to get captions, closed captions. You can also edit directly into Rails, which is what you'll learn about more in this particular workshop. If you do want to learn more about editing in external apps, Here's where you go for the info to sign up for my course. And you also get a pretty giant discount because you've taken this course. And I want to thank you by continuing to teach you and doing it at a low price. But you can learn a lot more about video in general, for all phone-based, all phone-based, but also a lot about editing, which is a super useful skill for your business videos, your social videos, definitely. But also just like home videos or vacation videos or anything like that. Just having some basic editing skills. Honestly in this day and age is just, everybody should, should know that it should be certainly a course in school. But if you're out of school, this is a really good way to go to get those editing skills. Alright, so there's your tech setup. You want to always just leave your settings where they're at. Like, like we talked about. For k at 30 if you can, or 1080 at 30 if you need, if you have not enough space on your phone. But then stability, framing, lighting, sound, and editing. Just go through this little checklist. And the more you do it, the more of these things become just common knowledge to you and you just automatically start doing them all the time. 6. Stories: Stories are up at the top of the feed. They can be up to 15 seconds long, but you can post as many as you want. They disappear after 24 hours, but you can choose to save certain ones to your highlights if you want them to live on like here, I have a few highlights for new people that come to my page. And once it quickly learn about me and my account. The point of stories is to engage with your warm audience, people that already follow you and know you just want to get to know you a little bit better. This is a place to be yourself. They're meant to be spontaneous videos, not overly produced. A lot of people just record a selfie and talk about whatever they have on their mind. If anywhere, stories are the place where you don't have to have great looking super polished videos because they'd disappear in a day. It's a place to just try stuff out and practice getting comfortable on camera. You can add fun stuff like captions, text bubbles, stickers, polls asking people questions, and a lot more. They're meant to be fun and encourage engagement. You can shoot horizontally, but verticals preferred format here because it fills the screen when people are watching these videos, let's shoot a story. I'm gonna do my story in the same setup I use for my reals, which is like a ring light, a tripod, everything's very stable and looks good. But generally for stories, you can get away with worst video like I mentioned. You can just hold it. A lot of people just hold it. But even if you do that, be cognizant of your shakes. So try to hold it still at least because that way the people watching will not be distracted by vu, the Blair Witch Project. But today I am going to use a tripod because I already have it set up. I like stability. I'm a fan. So that's what we're gonna do. I'm going to hit my plus sign hit story. Here's my camera. Hello. One thing to know about stories, they don't always have to be recording directly to your camera and Instagram, you can upload stuff. So let's say I wanted to do a story about my son. I could throw that photo in and add text or whatever. I could add stickers and move those around. But I don't want to post that story. I'm gonna discard that close. I'm just going to scroll up, hit camera, back on my camera. I am going to just record directly to the camera. A couple different ways you can do that. I can just push this button and it'll start recording, but I have to hold it down the whole time I'm recording if I just select it once, it just takes a picture, which is not what I want, I'm gonna delete that. If I hold it down, you'll see that there's a little ball rolling and that's counting down the 15 seconds. I can hold it down longer and it'll keep recording me. The next video segment, we'll go to the next story. If I let go, that video is made. I can hold it. I'm going to delete it because it's not what I wanted to do. If you don't want to hold down the button, Let's say you're on a tripod setup like this and you'd rather be hands-free. Select this little arrow down here. You can do hands-free. Now I can just push it and walk away. And then I can just talk and use my hands and not have to hold the button. I'm gonna go ahead and record. Think about what I want to say first. I'm not rambling when I get on. Hey, I just want to let everybody know that I'm going to do an Instagram live tomorrow at 1030 AM Mountain Standard Time. The topic is, when do youth professional video, when to shoot video yourself on your phone, particularly for your small business. I hope you can tune in. That's pretty much just what I wanted. I already have a microphone on right now for you guys for this camera. So I didn't put a microphone on for my phone camera. And it's okay because again, stories better are okay with lower-quality. Also a metal quiet environment, there's no competing noise. But ideally, I would have used a microphone. I've got a microphone that just plugged directly into my phone, a lavalier mic, and I clip it on and it just makes it sound really crystal clear. Tomorrow for my live, I absolutely will use a microphone so that Assad really good. During the entire video, I can add captions by hitting the Smiley face, searching captions. It's transcribing my audio. It does this really quickly. I love it. This is pretty big and in my face, you can use your fingers to pinch it and make them bigger or smaller. You can also change the way they looked. And then I think this is ready, so I'm just going to hit Send To and hit your story done. Then the next thing I want to do That's just one little video story, which is great. Again, stories you can talk about anything. Stories are where you can talk about your personal life. People just want to get to know you, but you can also talk about your business or promote things like that, like I just did. If I want to add another story, I mean, hit my plus sign hit story. I'm not going to talk this time. I'm gonna hit Create. And I've got a background here, this little bubble down here. We'll let you change the color of the background. Then I'm going to hit this little Smiley face up here. I'm going to do countdown. See this countdown sticker. Change the name of the countdown live event. Then when I'm done, I'll hit Done. I can move this countdown around. I can select it and change the color of it. And then when I'm ready I can hit send to you and share. Done. Now when I go to my story, we've got, hey, I just want to let everybody know that I'm going to do an Instagram. That and then followed by this and that stories in a nutshell, I would recommend going in there, just playing around with it like there's a ton of stickers that you can use. There's a lot of different font styles, colors, a lot of fun stuff that you can add to your story. I'd recommend always if you're talking on camera to add captions because a lot of people listen to their phone on silent, somewhere in the grocery store or whatever. They don't want people to hear what's going on on their phone. Having captions means they actually can know what you're saying. That is stories have fun with it. Let's move on. 7. Real Reel Talk: Alright, we're here. Reals. I know that you're excited about this module. I just want to have a real talk with you before you jump in to learning how to make reals. But I just want to set your expectations to be really realistic as you're starting out here, you are not necessarily going to get like thousands and thousands are 1 million views on your first real, there's no lag number you're trying to hit. You do want to get in front of a lot of people, but you want it to be the right people. You want to be people that are interested in you and your service and what you're saying, which is why you want to be really specific with the content you put in your real and not just have random stuff out there. So if you do get 1 million views on a real, that's not necessarily always the best thing. Because surely out of that million people, some of them are just people that would not be interested in what you have to offer. The algorithm just kinda went crazy with your real, that's not necessarily the goal here. The goal is not virality. It's just to get the right people looking at you, make relevant content that interests people, that gives them value, that shows them who you are and what you offer. Maybe entertain them, maybe be relatable to them in some way. Also, your goal is consistency. Let's say you do a few reels and your views are low. Let's say you get 70 views on a real, you might be like, Oh, I'm so discouraged. This is not worth doing. It's taken so long for me to make this real and I didn't even get any views. Well, I want you to think about what 70 people would look like in person if you've run a store and 70 people walked in and like 10 s, That's a lot of people. That is not a bad thing at all. So don't let those low numbers scare you off. Keep making reels. They get easier the more you make them. The first few. As you're learning, you're going to put in more effort. It's going to be a little bit harder. You'll become more comfortable being on camera or finding trending sounds, editing and cap cut or editing and rails, whichever you choose to do, and all of that will happen quickly. So if you just stop after making a couple of rules that don't do great. You're really not helping yourself out. You really want to keep going. Just keep going. I promise it's going to be worth it to have that great content on your page. Because let's say you do get a view on a reel from your absolute ideal client and you've spoken to them in some way that they come to your profile. Basically you have more videos giving them more value, letting them get to know you better, understand your service or products better. They follow you. Maybe that could lead to comments, interactions, a DM and a possible client right there. So worth making to get those eyeballs on you. So do not give up. Just worked through this module. The ones in this module are just very standard rails you can make. We've got original trending transitions and just uploading. That is not the end-all, be-all of reals. You can play around and you could do rails with just photos, will see urine interior designer, and you're redoing a house and the living room. It looks terrible before, afterwards. It's amazing. That lends itself really well to just like before. That's the whole graphic and the photo. Boom after and you see the room before. After. So play around with the type of content you're posting. See what hits, see what works. To get people. You're right people looking at your reels. Also, I know I've mentioned this before, but that video caption under the real is really important to give people more contexts. So if you're real is 5 s of as a trending real, let's say there's only so much value. You can give them 5 s. But you can give people a lot more value by writing out some specific things they need to know. You can put a lot of keywords in there on your video caption. The caption under the video that is going to help the algorithm show it to the right people, people that they know are looking for interior designers or like content like that. As you're writing the caption, think about as many keywords as you can. You don't have to do a ton of research here, but can you use the word interior designer, home make over? I don't know. I'm not a home designers. I don't know what else would work, but like some sort of specific decor style, marble countertops, something like that that people might actually be searching for. That would come up because all of that texts there, the algorithm can see and use to show the right people the right content. So let's get into it. This is a big meeting module, but it's really fun. Just take it in stride, do what you can little by little and contact me with any questions as you go. 8. Reels Overview: Okay, let's make some reels. In this video, I'm going to just kind of give you an overview of what the interface looks like. So you know what to do when you get into Instagram and you're ready to start posting. Once you're on Instagram, there's two ways you can get to the reals section. The first way, if you're just here on your feed, you can come up to the plus sign at the top. And you'll see down here, you can roll your finger. Two different options. Story post or real. Of course we're going to want to put it on real. And this is the reals editor, which we'll get to in just a minute. But I want to show you the other way. You can go to your profile. If you click the bottom little circle here, here you can hit the plus sign and it gives you a different menu. I don't know why it's different. It just is. But here you can go straight to reel. And then either way you get to the same interface right here. So this is what you're gonna see. I'm gonna go through and show you what all these options are. So this first one is music. So if you're going to add music to your reel, you're going to hit that, browse through here and listen to them. You can also go to your saved songs. If you have saved any audio tracks here, you can search in music. Let's say you want to search for something really specific, like something by a JAR. If you want to use one, You just click it. Can we skip to the good part? And then it's there in your real. So for now, I'm going to just delete that to trash can. The next option is for effects. So if you hit that, it'll take you to this screen where you have a bunch of different effects. You can add this green-screen. This first one is what you would use if you want it to be on top of a picture in the background or a video in the background. It cuts out the background pretty accurately. I mean, you know, it's a little fuzzy around the hair, but it's not a big deal. So that's where you would actually do that type of real, you can roll through here though and just check these out. Some of them are just change the color because smooth as my face out, it's called no filter, but it's definitely a filter. But there's a ton of stuff in here. I'm not gonna go through all of these. And I would say, for a lot of these, you're not going to want to use them because you want to show up authentically as yourself. Not this version of not you. If you add something like this, you want it to be really motivated. You don't want to just show up on camera with this flower heart crown on your head for no reason, right? So you want to use these sparingly? Just use them if they make sense. If you are like, Oh, weird that green-screen one go, you can search here to find the effect that you want. I'm going to hit Cancel. Then to get out of that, see down here, once you've chosen an effect, you can roll through here and sample through them that way. But if you don't want to use one, just go back to the first one and just that white circle is no effect at all, which is what we're going to choose. What I always choose for most of the time. This next feature here is the timer. So the length, not really the timer, it's the length of the real, defaults to 15 s. You can also choose to make your real thirty-seconds, 90 or 60 or 90 s. This is not incredibly important because it'll like, let's say I've chosen a 15-second real. But the real I'm gonna make is actually only going to be 6 s. So it's no big deal. It'll just make it 6.2 s or whatever the length is that your real is. That's not really a big deal. The fact that times that you do want to watch it, or if you are going to do a longer real and you're going to maybe do a direct to camera talking about a subject. And it's going to be longer than 15 s, but you're shooting it directly in to Rails right now. It will cut you off at 15 s because that's what you have it set on. So you do want to go in here and say, just make it the highest. Like it's probably not gonna be in 90 s talking to camera reel, but maybe it'll be 42 s. I mean, it doesn't matter how long it is, but you just want to give yourself the full length. That way you won't get cut off in the middle of a good take or something. You could always two, no matter even if it's gonna be really short, just come in here and select 90. And then it's not going to post your real, like you see the 10 s and then it's just like 80 s of blank space. It doesn't do that. It'll just stop the real 10 s. So it's just like a safe bet to leave it at 90. Next we have a speed. So you can use this to record in different speeds. You can record slower or faster. One time is normal speed, of course four times is like super fast speed. If you want to slow it down, you go half or a third. And what that does or the reason you would use that, you just want to do something you're always going to use. But if you are doing a lip sync, if it's hard for you to keep up with the words because they're moving really fast. Then it's nice to slow it down so that you can follow along and lip-sync a little slower. And it helps you keep in sync a lot better. It's looks like it can be really difficult. So that is a way to make it work and have you actually match the lip-sync. So basically you're recording in a slower or faster speed. Then when it post it, when it posts, it'll be like the song will sound like a normal speed. So you're not speeding up or slowing down the song. It's just the recording part. Down here is a layout. So it just gives you a grid. You can change the grid. You know, I honestly never use this. So technically though, you could choose something here and then shoot something here and here and here. So I don't know, you can play with that and have fun. I have not had any need for it. The timer is really important. You're going to use this function like all the time. It will count you down before you record the real, I generally leave mine at 3 s. And what that does is when you're ready to record the real, I'm going to hit this big white button here at the bottom. And it'll count me down 321. Hey, today I'm going to talk all about blah, whatever the real is, and then I'm going hit this to stop it. So having that timer, if I didn't have the timer set and I just hit this button, it just starts right away. So it's like, you know, it kinda gets that first move you have and everything. So it's a really good idea to always set the timer, give yourself 3 s. You can go up to 10 s, which you would use for a transition real, which we'll cover in a different video. So that is the timer. Once you record a clip in two reals, you see some new options popped up. There's one down here, the A-line, which we'll talk about in a second. But let's talk about dual first, this little camera. If you hit that, I love this feature. It shows the front and back camera. So here's my back camera is my hand. Then here's my front camera. But like if you are, let's say you're a realtor and you're doing a real about a new property that's listed, you can be walking through their property in this with this function. And we're seeing the house in the back camera and we're seeing you in the front camera. So you're explaining what the things are that they're seeing. I mean, it's a great idea. I don't see people doing this enough. I don't see a lot of reels done with the dual mode, but I think it's really great and more should be done that way. Or if you're showing your product that you make, can we see the product here? And then you're talking about the product that way it's face to camera so people are seeing you, but they're also seeing what you're talking about. So that's dual. And then the align that popped up when we had, once we've put a clip in, we will talk about that when we get to transition reals, it basically makes a ghost a little frame of your last clip that you shot so you can line yourself up to it. I would maybe have my clothes changed. I would try to line up and then start the clip and boom. That's the way you kind of see those transition rules look like. Wow, how did they get that? So perfect. There are lining it using that button. So that's super helpful. Once you have clips in there like we do right now, you will see there is a little pink dot and a pink dot. That's the two little clips that I filmed. I'm gonna, I'm gonna film another one right now and I'll make it a little bit longer. I'm filming this clip just as a sample. We're not going to post this real. I'm gonna hit stop. So you see that third one is a little bit longer. And what we're doing here with this circle, It's filling that 90 s that we set. So you can see, wow, I have a lot more time if I want to use all that time. Once you have some clips and you're like, okay, I got my three clips that I'm using. You would hit the next button. It takes you to what you've shot there. So I'm going to pause. If you just tap your screen, it'll pause. And I want to just talk through these top options here. This first one is a download button. If you made a real directly in your reals, but you want to download it to your phone. You could do that, but you want to download it before you add trending music. So if you've already added your music straightaway, it will download without the sound, something about copyright infringements. But if you have just something shot into reals, you don't have any music on there yet. You can download it with the sound and it will go to your photos app. So you could use that video on other apps. Next you have the music buttons. So if we didn't add music right away, this is where you can add it. Same look here, but one thing that you can do, Let's go ahead and just pick a song. Hit Done. If you do that, you can come back into music and hit controls. And you can lower the music. Another one, right? If you just want like background music under you, which I would recommend that you do. So it's not like competing music with your voice. So you want the music lower. So that's in the controls. Over here. You have VoiceOver and this is where you would just tap here. If you were recording a voice-over directly over your real, you see the line is moving. As I'm talking. This is not the type of real I would VoiceOver, VoiceOver, myself talking. But if you had a product or a house you're showing, you could add a voice over here. When I'm done, I'm going to hit this and hit Done. And then I can just swipe down to get out of here. And now there's a lot going on because it's my voice, it's music, it's a voice-over. If I go back to music and back to controls, you see now there's three options here. I can just lower that voiceover or I can hit edit and remove it. If I want to do that, hit Done, swipe back down. Next we have Effects. So if you didn't add effects right away, you can add them here if you would like. I don't actually know how to take it off once you've chosen it. So it'd be very careful on the screen. Do it on that first screen where you can hit that same effects button. The next option is stickers. This is where you could add like fun stickers, anything that you would have as a story's option. Two, you can add in reals. But the main thing you're going to use here is captions, closed captions that'll auto transcribe and add them to your video right here. Tap on that and you have some options for the way they look. And you can just move them around with your finger here. You always want captions on your video. Alright, the next option is this little squiggly line. This is to draw or write on. I've never used this. I don't know why you would exactly, but you could if you needed to. Okay, Then lastly we have graphics. So this is the Aa button. You're going to use this a lot. This is where you do any graphics you want on top of a real. This is a real. So you have some options for fonts. You can scroll through here. You just wanna make sure it's really big and readable. So be careful what font you use. You can change the color. You can change it to not have a background. If you don't like the background. That's what that button is. You can align it to left, center, or right. This animates the text in. I don't use that very often. And hit Done. Once you have your texts on there, you can move it around the screen. You move this around the screen, you'll see some guides come up, see the yellow and blue line. This is where you want to avoid. You don't want to put your texts outside of those lines. On the top here. You want to keep it under that blue line. And on the bottom keep it above this line, which seems a little high when you're actually editing. But it could get covered up by different, by your caption and stuff like that. If you put it too low, you want to keep it nice and high. Not get too far over to the side either. If you want to change the length of your graphic, there's these little bubbles that pop up down here. I've got my closed caption bubble. This is a real. So once you select one of those, you get a trimming option. And it works just like it would end cap cut or your photos app on your phone. You simply drag your handles to the left and right to make it only say F for a certain amount of time today, I'm gonna talk all about blah, whatever the real is, and then I'm going to hit this to stop it and see how the graphic one away. So that's what I'd want and also put the captions higher. Alright, if I wanted to post this, which I do not, but let's say you're going to hit Next. And that brings you to this screen. Before you post, you can do a few things here. You can edit the cover. If you select this, it will show you your real and its entirety. So you can scrub through here and find the frame that you want for your thumbnail. Generally you want to speak close to the beginning. If you have a title graphic up that says what the real is as the hook. We want to see that hook on your thumbnail for the cover, you can also go to profile grid in here and you'll see what it's gonna look like in your profile grid. So you can drag it around a graphic that has the text, that has the hook. You want that to be showing in your profile because the profile grid is square, even though your reel is vertical. So it's going to cut off part of that vertical nis to get the profile grid screen because it's square. I don't know why it's square there probably change that at some point. Once you've done that, you can go back, hit Done. And then that's where you would write your caption is really difficult to type it right into here. You can't make a paragraph break. So everything's just in one line and it's kinda messy. So my favorite thing to do is to go into my notes app first. I've got this right here. So here's a caption I wrote for real. I just select the whole thing and I copy it. And of course here I have paragraphs, I've got my hashtags. You could also add emojis here, copy whatever you wrote, come back in to Instagram. And this is where you would just paste that. There it is. Once you're here also, it will let you choose some other hashtags if you want to add some other ones, if you're good, hit, Okay, and then if you scrub, scroll up here, you'll see the whole caption is there. And then down here, there's not a lot to know. You have a brick-and-mortar store that people are coming into, then you would want to tag your city. If you're a realtor that does a certain area, maybe tag your city then. But if you're a service provider or something like that and you work from home, you don't really need necessarily to tag a location. But if you wanted to, this is this is how we would do that. I could tag exactly where I am or you could just type it into. You can recommend on Facebook, but it won't play it as a real if you use music from Instagram. So up to you, always share to feed, just leave that on. There's no reason not to share it to your feed because you want your current followers to see it. You want if people find your real and come to your page, you want all your reels on your feed so that they can see all of those. So just leave that checked on if you are not quite ready to post your real yet, but you want to come back and work on it later. You can save it as a draft. Hit this button down here. Boom, it's done. So when you come back into your real editor, you can just come down here and you see you have your draft right there. So that is the overview of reals. Hop in there, play around with it, make yourself somewhat familiar. But then in the next few videos, we're gonna go through step-by-step how to create different types of reals. 9. Reels Trending: In this video, I'm gonna show you how to make a trending real attending real is using a sound or song that other people are using. And you're gonna kinda copy the smarts, the style, but make it your own too. So as you know from the previous lessons, you've scrolled and saved some trending audios. Hopefully, I have done that many times, so I'm gonna go find my song that I've saved, get that ready to make it real. So follow along with me here. I am going to go to my profile here at the bottom. Go to my hamburger menu, go to my saved items, and my all post here. I'm going to use this one popular. I can select the real use, go to this little arrow down here and hit use audio. And then here we are in the screen. So this is a one clip audio. So I'm just going to stand here and do the lip-sync and put up some graphics and make it make sense for my niche. So you can see here, the audio is already chosen there. Here, if I select on it, it starts where I want it to start. But if I wanted it to go to a different point in the song, like, let's say it's a different type of song. I could come down here and change the starting point. If I wanted to. I totally messed that up, folks. I don't know where it actually started. So I'm actually going to hit Delete and then I'll come in my music note and just search for it here. So now it's starting at the point that I want it to start at. So I'm going to hit Done. And normally like with a trending audio, it's going to start at the point people are starting at. So you don't normally need to change it up. But that is just if it is a song that you are editing to particularly, you can use that option to change the point where the song is going to start. I'm just going to hit do my timer and get into position. It's good to listen to the song for a second before you shoot. So especially if you're going to lip-sync something, we're, even if you're not, it's just good to hear what it sounds like. So you know, kind of what you're doing. So I like to just preview at a time or two. You're gone. I'm gonna hit set timer, push the button, that'll give me 3 s. And then I'm just going to do what I wanna do for it. And then we'll go out the graphics and then we're done. You're gone. Yeah, when I'm done I'm going to hit stop. Of course it's gonna keep going because I have my timer. My length was set for like 90 s, so I definitely don't want the real to be that long. So that's it. That's the whole clip I'm going to hit Next. You're gone. Okay, so I want to trim this clip. So I'm going to hit edit clips, select that clip, and I'm going to back it up here. Pop you learn. And then that's pretty much it. Maybe it maybe a tiny bit longer. Go back to hit all clips and then hit Done. And we can watch that again. You're gone. Okay? So I'm gonna hit the a button and then this is an important part of it turning your graphics because it's kinda telling the story, of course. So my text is going to be, I'm going to move this down. So this is my first graphic. And then I'm going to add another graphic and then all-time them out. And I'm going to just space put them in the same spot because I want this one to replace the other one. So now I'm going to do the duration. So I'm going to come to my first one. And I can scrub through here. I'm gonna be pointing at it. It's annoying because you can see both graphics that are overlapping each other right now. But that's not how it will be once we get it timed out. So I'm going to say this is the first one right before I talk, is where I want that one to go out and this one to come in. So I'm going to select this one and then drag it. You'll see that one disappeared behind it. I want to try to match that to come in right after that one disappears. So let's watch that. You're gone. Okay. That's pretty much it for this real if I wanted to trim it a little more like maybe I'm like, yeah, it's just a hair too long. I can come back into edit clips. Select that clip and trim it back even more because they don't have to be long. You just gotta get the point across quickly. I'll clips done. And that's pretty much the whole real I'm gonna hit Next. And then here of course I'm going to change my make sure that my cover is what I want it to be. I think I want it to be. Yeah, that looks good. Profile grid just double-check that. Hit Done. That's where I would add my caption. I don't have one ready. But what I would say in this one is something like all it takes is you talking directly to the camera and posting those videos for your target audience, your ideal clients to find you to love what you're saying, to show your expertise, to make you and authority in the field, stuff like that. Just kinda giving more detail to what I'm trying to get across in the real life. This is a good way to get popular, is to just talk to the camera and tell people what you know, and then I would share it. So that's a trending real, There's so many ways to do it. That's just a one-click trending real with graphics. So it's pretty simple. You can also do turning reels with multiple video clips, add pictures in there, add more graphics than that. Of course, as the more you scroll and save and see what you wanna do, You can think about how you can recreate what you're seeing and make it your own. So go make a trending real and have fun. 10. Reels- Direct to Camera: In this video, I'm gonna show you how to make a talking to camera real. This is you getting in front of the camera and just speaking in your normal voice. Telling someone something Educational, a tip, something like that, or something inspiring, something entertaining. But it's just you talking to somebody as you would in person. And this is a really great reel to make. It's going to help build that know like and trust factor that people want and need to work with you or buy from you. So there's a couple of ways that we can skin this cat. The first way is to shoot everything in your camera app on your phone and then bring it into an editing app like Kinda master or cap cut and then trim and edit everything together, export it and then upload it into reels, which you can watch a video of me uploading, just showing you how to straight up upload into your real in a separate video the other way, and what I'm going to show you today is shooting directly into reals. So you don't have to use anything external. It's just you and Instagram getting the thing done. So let's go. Alright, so once I'm on Instagram, I'm gonna go to the plus sign at the top and go to real. Here we are. I've got my handy little lavalier microphone here that I'm going to hold for the video. The bottom part is plugged in to the phone. So I know the audio is connected, the lights on, so I'm ready to record my first clip. I'm going to break this into several different clips because people like when the background is changing a lot. So it's good to do like one sentence and then stop. Do a separate clip for your next sentence. Move slightly. And that just helps people kinda hang in there because they need to be entertained. We all have short attention spans and you got to just do what you can to keep people watching the whole video. I'm going to, first of all, before I even start, I know that my real is going to be longer than 30 seconds. Public 45, I don't know, but you can just change this little timer up here. So it's 30. I'm just gonna say 90. That way I have more than enough time if I left it at 30 or even let's say it's at 15. And I start making the real and I get two clips in. It's just going to stop and not let me record anymore. So it's better to just set it as high as possible, even if you know you're not going to hit 90 seconds, that's okay. You still want it to give you enough time to finish what you want to say. And then it'll it'll be the length that it is. If it winds up being 36.5 seconds, that's fine. Instagram will upload it. No problem. Next thing I'm gonna do is hit my timer, set it for three seconds. And then when I'm ready, I'm going to hit this button and start recording. You might be making a really big mistake on your wheels without even realizing it. Okay, so that was a pretty good hook. You want to say something that people are gonna be like, oh, what? I need to listen to this. So that was me kind of calling out like, Hey, you might be doing this and you need to fix it. So now I'm gonna do the second clip. I'm going to just slightly move and go from there. We'll put it over here. It doesn't have to be a big move. The background can just subtly change. I'm also going to step back. So it's a little bit different angle of me as well. You're going to come back to this timer, set it, and when I'm ready, I'm going to hit the button. When you're making videos, if you talking directly to the camera, where are you looking? Are you looking at yourself on the screen like this or you're looking in the lens above where your head is on the screen. Stop that. And as you can see here in the circle, there's a little pink line and a little pink line. That's just your clips as you're starting to fill that 90 seconds of time, they're going to move again slightly and I'll come a little closer to the camera again this time. Timer set. Okay? If you're looking at yourself on the screen, your viewer is going to feel like something is wrong. I messed up. I don't like that. I'm going to hit Stop. And I could just keep going and delete that clip later when we're trimming everything up, but I'm just going to delete it now to show you how to do that. I'm going to hit Next. You might be making a mistake on your real without even a third clip. I'm going to select it and hit Delete. So now I'm going to hit Add Clip. And then I'm back on my screen here to record. And I'm going to try that again. I'm going to hit timer. Instagram does not remember that you want to use a timer every time you have to go in and redo it. Unfortunately, but it is what it is. If you're watching yourself on the screen the whole time, the person watching the video is going to feel like you're looking at their chest and neck and maybe this area and it's going to feel awkward to them. Okay. Clip number four coming up. I'm just going to rotate slightly. Timer set. But if you're looking at the lens above where your head is on the screen, it's going to feel like you're making eye contact with your viewer, which is what you would do in person and it feels way better for them to see you doing that. And we're going to trim all of this up. So all of my life going to the camera to hit Stop. We're gonna cut all that out in just a minute. So now I'm on my last line. I'm just going to come back to the starting point, set my timer. The good news is this is a really easy mistake to correct to start looking at that lens. It might take a little bit of time to get used to, but it's super worth it. Be sure to follow me for more quick video tips. And stop. Okay, now we're going to trim these things. So I'm going to hit Next. You might be met Eclipse mistake on your real without even any light, the light. And then I'm just gonna go through each of these and trim off. You might be making this back part. So I wanted to end right where my my word ends. Right there. You might be making I'll trim the beginning just a hair. So it's like start to write where I'm talking. You might be making a really big mistake on your real without even realizing it. Then I'm going to go to my second one. And then I'm going to turn off the end again. All clips. We're making videos. If you've next one. This is weird, okay, so it's not moving, the video is not playing. This is just a little real quick I guess. But if I drag my play head here, my tremor, I can see my mouse moving so I can just trim from that. Okay. All clips. Let's go four. Same thing, but I'll just drag and be able to trim that. Here. I'll eclipse it lost one. Same little quirk, but we're going to work around it in here. Okay? No one had done and watch it all together without even realizing it. Okay, I'm going to edit that last clip, video tips. You might say I just had an idea. I want to cut it before I say be sure to follow me. Yeah, right there. Okay. We'll get all clips done. You might be making a really big, I'm going to adequate. And what I'm gonna do is do a little walk with the phone for the last bit, just to give a little bit of motion, I'm going to try to walk really steady, but I put on this little ring light clip here. So I've got light directly on my face still because I'm not going to use this ring light. And I'm just going to still use my timer and be sure to follow me for more quick video tips to make your reels a lot better. Alright, let's see how that looks. I'm going to edit this last clip to make it a little tighter, right? As I'm going to say. Be sure. And then Okay. And I'll clips done. When you're making videos, if you're talking to right now, I'm going to make some graphics. I gotta make it big bold graphic for the hook. So I'll say, I'm going to place my graphic above that guide on the bottom there and make sure it's in the center. So that blue central line engages. And then I don't want that up the whole time, of course. So I'm going to cut it just for that first clip. Where's that? Right here. Alright, and then I don't think I need any other graphics, maybe just at the end. I'll do follow for more and then put that on the bottom. But let's go ahead and time. That's the cool thing is if you shot in reals separate clips like that as you're making graphics when you're sliding the trimming bar snaps, you can tell where it clip begins. So it will snap to the position, which is nice because if you make a video and a separate app and upload it, and then you're adding graphics in reals. It doesn't snap. So you have to really like, really concentrate on getting it right on the right point if you want us to stop at the end of a video clip. So that is one nice feature about recording directly into reels here. And then I'm going to add, I do like adding a little arrow. I'm going to search arrow when it says follow for more. So I'm going to put down on the bottom. And then just like a graphic, you can trim it the same way. I want it to come up just on that last clip. And I'm going to put it right. Right where the Follow button would be, which is right to the right of where your username shows up there. And like a ghost format and erase this a little bit. I'm gonna hit Done. If you want to add music just light in the background. Go to the music note at the top and music. And then here you can scroll through these, freebie them. If you want to use one, you're going to just hit it. Hit Done. And I'm going to lower the audio a lot because I want my audio to be the most prominent. Of course, it's usually like a three or four is a good background music level. I'm going to hit Done. And then next, then I'm going to hit Edit cover. And here's where I could upload a cover if I want to, or I can just drag through here, which is what I usually do and find one I like for my cover to be that first graphic so that people clearly know what this real Is about if they're on my feed and see the thumbnail and then profile grid, I'm going to just make sure that the graphic is visible. You don't want it to be like this or like partially cut off. So just make sure you see the whole thing done. And then here's where I would write my add my caption that I've written ahead of time in my notes and I just copy and paste hit Okay when I'm done and then go through everything and then hit share when I'm ready, I almost forgot a really important part of the real I need to add captions. I'm gonna go back by hitting edit you might be making. And then to add captions, you go to the top Smiley face, a little sticker, and you should see captions. It's going to auto transcribe your voice. And there you go. You have some style choices down here. I'm gonna go with this big blocky one. And then I'm going to use my fingers to pinch it and make it smaller so it's not covering my face. And then you also just want to make sure it doesn't cover your graphics. I'm going to put it on the left side, kinda high, near my face, mouth. Then once I have that, now I really am at ready to post it. So that's how you make a reel of you talking to the camera. I think these are really valuable, super worth doing because people are getting to know you, getting to see you and your style, learning from you. And really again, building that know like and trust factor. So definitely do these mixed in with some of the trending ones and the other ones that you saw. You might be making a really big mistake on your reels without even realizing it when you're making videos, if you talking directly to the camera, where are you looking? Are you looking at yourself on the screen like this? Or are you looking in the lens above that where your head is on the screen? If you're watching yourself on the screen the whole time, the person watching the video is going to feel like you're looking at their chest and neck and maybe this area and it's going to feel awkward to them. But if you're looking at the lens above where your head is on the screen, it's going to feel like you're making eye contact with your viewer, which is what you would do in person and it feels way better for them to see you doing that. The good news is this is a really easy mistake to correct. Just start looking at that lens. It might take a little bit of time to get used to, but it's super worth it. Be sure to follow me for more quick video tips to make your reels a lot better. 11. Reels Transition: In this video, I'm gonna show you how to make a transition real. These are really eye-catching, they're really fun. So here I am in my saved. Find the video. I'm going to select that. Why do you use audio with the transition as if you remember from the first lesson in this module, a little align button will come up once you have a clip in the real rate. So you have to make your first clip before you'll even see that Align button. So I'm gonna go ahead and set my timer ready and you can listen to it. Three second timer. And then I'm gonna hit it and getting positioned and do my thing. I'm going to backup a little bit this time so that the transition because I am going to change clothes will be more obvious. So you want to see more of, more of your body. Okay, I'm using a fake phone here. It's a real phone but whatever to as a prop. Right. Okay. You'll see what I'm you'll see what I'm getting at once we do this. Why did you come from where did you go? That's the first clip from ready to go. I'm going to Edit clip from Wednesday because I want that to be shorter. Right? Here is where the transition is going to happen. Why did you come from? Where did you go? Go. Go ahead. All clips. Done. What do you do? If you feel a little silly doing these, then you're on the right track because that's kinda, the point of them is to have fun shows a personality. Don't be afraid to be a little bit silly. Because in real life I would never go. But for a video, yeah, why not? Okay. So I'm gonna go change clothes and then I'll be right back and we'll finish this real. Here we are. This is the screen we left on. To add your next clip. You're going to hit this back arrow right here. And then that will take you back to the eye. Look so silly. Back to the main reels editor. And now we see we have an Align button right here that we can use. So I'm gonna hit that. This is going to be a little bit hard to match. So I had my phone in this hand. I'm going like this. This does not have to align perfectly, but you just want it to be pretty close. You can spend a lot of time getting it perfect. It's up to you. But close enough will generally work because it's enough of a change with the outfit change and it's a very quick transition anyway. So I'm gonna give myself 10 s on this one so that I have plenty of time to try to get myself in that position. I'm going to hit that and getting position. Got the phone here. Alright, let's see how that looks. I'm going to redo that because my hat fell off. So I'm gonna go to edit clips, select that clip and delete it. If you're doing a real like this, it does take a few tries. So you can always just go back, delete the clip. Don't get stuck here where you're in perfectionist mode and you won't let it go until it's perfect. It's some point. It's good enough, right? It's fine. It's gonna be fine. So I'm gonna hit this back arrow again to get back to my screen here, hit a line and give myself that ten second timer and get try this again. The phone here. You can see how it looks. Okay, that's pretty good. We're going to edit it though at Eclipse. Go to this clip here. I don't want to be frozen there for so long. I want it to start right. As I'm about to do some motion. All clips back here. Just going to make sure this is right at the point that I want it to. Okay, what do you call clips? You've done? That looks pretty good. So now we are going to add text to make this thing makes sense. Like what am I doing on my phone, right? Okay, so I'm gonna say, okay, I'm going to position this right here. I'm going to change the color because it kinda blends in with my maroon shirt too much. So let's make it like blue. Let's make it green. I like green. Roles are such a pain to make. And then my next graphic is going to be until dot, dot, dot. Bring that to the same point. And I'm also going to change that color so it'll matches until my last graphic. You learn how? Then here I'm gonna go with green, Done. Now I'm going to time these out. I'm going to start with the last one. I'm going to put it right there until you learn how until it's only gonna be up there for a short time, like right before the transition. Then reals are such a pain is going to be up until that until it comes up. Position right there. Okay. Let's see how that looks. You come from. Where did you go? Okay. I'm going to change this a little rules that history pane to make inter until I'm just going to put these words together. I think it'll make more sense. So I'm gonna hit my untill because I want to trash this, hit those little dots next to it and hit Delete. Then arena at the time this out a little different, but I want this to stay up until the transition. Boom. There. You come from. Where did you go? Why did you come from? Where did so that's the transition. It doesn't have to just be two clips. It can be multiple clips. A lot of them have, It's a sound that's like ding, ding, ding, ding. I mean, that could be it could be all like for transition. It doesn't have to be always like you're changing clothes necessarily. That's just a good visual because it's obviously it's a big change every time. But it could also be the thing you're holding is changing or it could just be, you don't even have to be in it. It could just be a product that's changing, but it's like a wind though. So it's like wow, or maybe it's a product that's being built. So every time there's a ding, something is added to that product. If you're building something, that's a good way to do it, to have fun with them. They're not like 100% necessary, but if you just want to try it out and have some fun with it, go for it. 12. Reels Upload: In this video, I'm going to show you how to upload a video that you've already created into reals. So you're gonna go to Instagram, head to our plus sign, go to reals. And now you're on the screen, as we've seen before, as a media from outside of the app, you're gonna go to this bottom corner down here, and then it takes you to your photos. So you'll see I've got that draft there from earlier. This is the one I want to post right here. I'm going to select it. Once I've chosen that video, I'm going to hit Add. And then I'm going to hit Next. Direct to camera and video. Most part there is the video. So once we're on this screen, we could add graphics, we could add music, which is exactly what I'm gonna do. As you can see, I have added captions from the captions app, but I'm going to start with adding my hooks. I'm gonna go to the AAA in the corner and type in. I'm gonna make it capitals, all capital. Okay? So I've got my graphic here, my hook. I'm going to position it right about in the center and above that blue line, of course, so that nothing is getting cut off. And then I'm gonna come down here and change the length of it. I just wanted it to be up at the beginning before my cool captions come in. So I can kind of watch my mouth and see about where I want it to go. Let's play that. Go to the beginning. This is a technical one. Stability. Okay, So I want to cover my captions. I didn't realize that's all that they were there during that part. So I'm just going to move the graphic down a little and make sure it's stops at the right point. I can make my caption a little bit bigger to cover to cover the captions. Okay, I'm going to add music though from Instagram because I don't have music in this video. So we go to the music note, and then I can either browse here. I'm just going to choose that song. Let's go to the music. Go to controls. Lower that way down. For background music you want us to be at like two or three of them are really loud. So you definitely want to watch your volume so that the song is not drowning out your voice. And then the other thing I'm going to add, which is sounds weird, but I'm going to add captions from Instagram to and hide them. I don't know if this is necessary, but I think, I mean, I know that the algorithm picks up any graphics you put in your video as keywords. I think it also picks up what you're saying is keywords. So that's why I'm not sure if this matters, but I just do it anyway because it's quick and easy. And let me show you how I do it. I'm gonna go to the Smiley face, go to Captions. And then it's transcribing for me. Hit Done. And then there they are. What I'm gonna do is just make them really small by pinching them. And then I'm just going to take them all the way off screen. So this is pretty much done now. So I would go through all the steps like you saw earlier of picking out my cover photo and then, you know what? You could also add a thumbnail from your camera. Roll down here if you don't want to choose still frame from your video, go to add camera roll and it could be dot. I don't want that to be the case though, so I'm going to choose from the real, That's what I usually do. It's easy. If you always have a graphic hook, you use that on your thumbnail. Profile grid. I want to make sure that that text is not cut off. My face is a little cut-off, but oh, well, that's not the worst thing ever. And then I'm gonna hit Done and come in here. This is where I would add my caption. Just paste that in there it is. Hit Okay, and then I'm ready to post. So I would just hit share and it would post. And that real is out there in the world. So that's how you upload video from that you've made. Not in reals, but maybe in cap cut or it's just a clip straight from your camera roll and it's ready to go. 13. Repurposing to TikTok: Repurposing your videos to TikTok is a great idea. Different people are on different platforms, so they'll see your content and why not spread the love OneNote, if you are uploading original content that you made an outside App, late cap cut, then you can upload that to any platform. There's no problem at all with that. If you created your real directly into Instagram Reels, that's where you need to do some special things for repurposing it. First of all, every time you post a real instagram will download it to your photos app. But you'll see here it has the IG logo on it. Tiktok does not want any videos with the Instagram logo and vice versa. The algorithm somehow knows that it's there and it's not going to show it to as many people. So the best thing to do for repurposing is before you post your real hit this little download arrow that will download your reel with the graphics and everything that you've made to your photos app. But it won't have the Instagram watermark on it. So now you have a clean version on your phone that you can upload to other apps. Note, sometimes it will download without the trending sound or song. It depends on copyright issues. I guess it may be silent. You'll have to find that same sound or song in TikTok and add that to your video there another thing worth noting is that the apps have slightly different looks when it comes to Native Graphics and captions made within the apps. So if you have the time, I do recommend downloading from Instagram before you do your graphics and captions so that you can add those separately in TikTok to keep that native look over there. But if that sounds like way too much work, it's not a problem. Just upload it with the Instagram looking graphics to TikTok and vice versa. Just make sure you do not have the watermark. That is the biggest thing there. 14. Going Live: Finally, we have lives. You may have seen this notification before when someone you follow goes live. Lives are live video that you can schedule and promote ahead of time using your stories. And the idea is to go live to talk about a specific topic. The point of lies is to get engagement with your current audience during the live. They can post comments or send emojis while you're talking. You can also collaborate with someone else and do wives together. So if you're feeling uncomfortable about getting on camera and talking live by yourself for awhile. Invite someone else to be on with you and maybe do an interview. And you can reach more people if they promote it to their audience, to when you're done recording lives live in your feed and can be found under IG video tab. Even if all your followers didn't get on during the live, they can go back and watch it later. Lives can be up to four hours long, but I highly recommend not going that long. 102030 minutes is a great time frame. Let me show you how to start a live video. Few things before I actually go live, I'm gonna get my microphone ready. I have a lavalier microphone. These are great for anytime you're speaking on camera. This is the mike part. You have a little thing in the middle that generally these have either camera or off, which is first smartphone, because you can use it in a camera as well, but leave it in the off position if you're plugged into your phone, the other end goes directly into your phone. You need an adapter if you have an iPhone. But I have this hooked up to my phone already. I'm going to run it under my shirt because I want to hide the chord. It'll show in the video, but that's okay. I'm okay with people knowing that I use a microphone. It's actually great. If people know that come into Instagram, you're going to hit your plus sign. And live. Here there's this button that is audience. You can set it to practice audience and see how now there's a slash through the eye. That means you're on practice mode. So I can go ahead and hit this button. Instagram does this check-in connection thing. You're now practicing a live video. So hey guys, I'm here to talk to you today about when to use Pro Video verse, when to use DIY phone video. You can go through some of your ideas, just get a feel for it. You can also invite people onto the practice to watch you. You hit this little person with an arrow by it down here. And you would invite a friend to join. I'm not gonna do that right now, but it's pretty self-explanatory. Once I'm done with my practice, I'm going to hit this x. Do I want to end? Yes. Then if I want to watch that, I would hit View in live archive. This takes a minute to process the video. While that's happening, a few tips before you go live, have some water. Because if you're talking for multiple minutes, you're going to get thirsty. It's okay to just take a few seconds of a break, have a sip of water so that you don't start sounding parched because that's not really a fun sound. Listen to you also find a shirt that you like, that's a vibrant color. Jewel tones are a good thing to look for it. It's like bright solid colors. I have just a little row in my closet of video shirts that I know I can put on in that look good. And that takes out the decision fatigue of what should I wear. Also, just look like yourself. You don't have to go get a blowout and a full face of makeup just to jump on video, on a live or really any social media video. Unless you're like a makeup artist or you're selling mascara or something, then you want to show off that product. But if you're a chiropractor, a digital marketer, course creator, just look like yourself, be authentic. You're just showing up as you. Then lastly, you want to have some notes. I have some notes on my computer over here, then I'm going to be referring to you just to make sure I cover all the points that I want to hit. You could have these on paper. Go on live knowing what you want to say too, that you're not just rambling along. This is taking forever to process. So I got to start my life because I scheduled it for 1030. I'm just gonna do it. I've practiced earlier so I know that it looks good and sounds good. So let's do this. It's a lifetime. We're going to go plus and live. And when I'm ready, I'm going to hit this button. I know that my audience is set to public because that's what it defaults to. So unless you change it to practice, it's going to be public. Just FYI, people may or may not jump on. And that's totally okay. Even if nobody jumps on it, Just know people can still watch it later. You can post it to your story, you will post in your feed. So it's not like you're going to get 0 abuse forever. So don't worry about it. If people are on live or not, it's totally fine. Just keep talking as though somebody is watching you. All right, I'm ready. I'm gonna do this. Hey everybody. Thank you for joining this live, whether you're online or if you watch this later. That is great. I'm happy to have you on. Today's topic is when do you use Pro Video verse? When to use DIY phone video. Hit me up. Thank you for watching. I will see you all later. Look for announcements about the new course. I'll be posting a lot about that over the next couple of weeks. That was my live. About 12 minutes. I feel like that was a good amount of time. It felt longer when I was doing it and I got really thirsty. I am glad I had that water. It's helpful. I'm going to hit Share because of course I do want to share it. I will just pick any cover photo where I'm smiling. I could also make a cover and add it from my camera roll, but I did not hit Next. I can add a title and description here side-note ahead of time before I hit record when I went live, I could have added the title and description there. There's a button for that, but I did not do that. I'm gonna do now. I'm going to post a preview. That simply means that when people are scrolling through your feed, they'll just see a short portion of your video and then they can click on it and it'll take him to the full video. Then advanced settings. If you have a paid partnership, you would add that there. And then I can also generate captions, which I'm going to, because I love captions. Then I hit done and post. But once it's posted, it'll just be in my feed. It'll show up on other people's feeds. So hopefully I'll get some people tuning in. I'm also going to share it to my story, of course, because I share everything to my story for all those people that are just story watchers. There it is. It's right there in my feed. Hay, everybody. Thank you for joining this live, whether you're online or if that is live video. 15. Going Live with a Guest: Go live with a guess. You're pretty much going to do the exact same thing you just watched in the go live by yourself video. But here's how you're gonna get the guest on with you. Of course, you're going to set it up with them ahead of time so that they have it on their schedule. You've prepped them, you guys know what you're talking about. So just a couple minutes before the time that you have set to go live, you're going to contact them, text them, message them, call them, whatever the case, and say, Hey, I'm going live in five-minutes. It's almost 01:00. Are you ready? Are you by your phone? Are you ready to jump on? And they'll say, Yup, standing by, I'm ready, I'm on Instagram. Let's do this. Once you know that they are ready, go ahead and start the live, just like I showed you before. Then they're gonna be on Instagram and they'll see that you've started alive because it'll show up in the top and their stories, it'll say Heather who carry has gone live. So they're gonna jump, they're gonna click on that live, just like they would if they were watching someone's live. And there is an option there for them to join the live. Everybody gets this option. So other viewers, nobody would just up and join your life. Probably that would be weird, but the person that is supposed to join your life will hit the button. So I recommend as you start say, Hey, I'm here with guest today and we're talking about topic. They are jumping on in just a minute. Hope everybody is doing great. Here they are. Sandy just jumped on. And then your screen will say, We'll do you want sandy to join the live? And you will just say yes or whatever the prompt is, and it'll take just a second and Instagram will do its thing and then it'll show you and Sandy ones on top, ones on bottom. So you're both there. So you'd say, Hey Sandy. So glad you're on. Let's make sure we can hear you. Okay, Great. Hey, let's jump in. And then there you go. You're both on the live. So since you're the one that's controlling the live, you're also going to end it. So you'll say you're partying goodbyes. Thanks for being on sandy. You know, drop questions in the comments, whatever the case. And then hey, by everybody, sandy will say bye. And then you hit the end button and just like you would if you're going live by yourself. So that is the whole process. It's not difficult. The gist is that Sandy needs to be standing by, ready to hit Join Live once you start the live, if something crazy happens and Sandy just never joins the live. You can just improvise and cover the topic yourself. But hopefully that's not the case. I mean, if she had some kind of tech issue going on, surely she would message you, text you and say, hey, can we start in five-minutes? I've got something crazy happening. You could go from there. So see if you can schedule a live with the guest. It's great practice to just talk live on camera. And it's easier when you have a guest with you because it's the two of you. It's not all just the pressure on you. So have fun with it. 16. Moving Forward: So that's it. That's everything you need to know about Instagram videos. Simple, right? I know that it's not four different types of Videos is a lot. And you might be wondering which type you should use, what makes the most sense and the answers that it really depends. It depends on who you are, what your business is, what you're needing. If you need more reach, you need more customers, I would say reels because the algorithm will push those out to more people. If you want to just nurture relationships with your current people, jump on stories and just talk about yourself and your life and show interesting things that you do during the day. Show things about your product. Show your dog, your kids, people like knowing the real you and who you are. So stories are really good way to do that. I find isn't Instagram user. I tapped through people stories like every day. So I think it's something people look at a lot more so than their feet. Like a lot of people like tapping through verse scrolling. I don't know why, but it seems to be the case that you might get more engagement if you're posting stories, if you're the type of person that likes just talking off the cuff than a live is a great way for you to engage with people and get your information out there. If you're like a podcast or someone who likes podcast or likes interviews, lives are really good for that too. So try that out as well. I would love to see some of the stuff that you start creating. So please send it to me, follow me on Instagram and DME or tag me. And I will give you lots of prompts and feedback if you're looking for that to