Transcripts
1. Course Introduction: Marketing your business is
about getting a lot easier, faster, and more effective. Because and this will
masterclass training. I'm going to show
you how to create a complete start to finish marketing funnel using ChatGPT. This is easily going
to change everything, allowing you to do more in less time and without
having to go pro, hiding marketing experts
to do it for you. This all comes
down to give it to use ChatGPT in the right way, using exact prompts and asking the best questions to get all this article
you need out of it, no matter what your business
or marketing experts are calling this new skill
as prompt engineering. And it's the secrets
also getting the most mileage out of ChatGPT. The businesses that ignore the part will quickly find them. So megabytes of mediocre
marketing materials and zero businesses out of it. But it really smart
entrepreneurs who get really good at knowing how to run the system will be unbeatable in
their industries. So let's get good at the
heart of engineering.
2. Secrets to Captivate Your Audience Using Content Creation: So let's start out with
Content Marketing first. Ultimately, it's all
about positioning yourself as the expert in
your field through blog, post, articles, YouTube
videos, or podcasts. The only problem is it's
always been really, to me coming up with
all that content, especially when it's your
full-time job to create it. But here's how ChatGPT
can help you with that. When most people go wrong, is they asked ChatGPT to create and add blog
post out of nothing, like write a blog post about why you should hire a
professional web designer. And what ChatGPT is gonna give you is pretty basic
and pretty short. Nobody would want to read
an article like this. And they certainly wouldn't get anything out of it either. No Google rankings, no winning over hearts
of your prospects. It's pretty much just a waste. Let's tackle this problem with the help of three
actionable steps. Okay, so first things first, go ahead and download
my free starter kit. You can see in the
link that will have all these different prompts across all these
Marketing categories, which will allow you to save your time and not
take any notes. So as I said, we'll be doing
this in three simple steps. The first step is to
actually brainstorm topics. So Go to your URL and type
in, chat out openai.com. And I'll just type in here. Give me 20 unique article titles in a clickbait style
related to web design. I'm just using this
as an example. You can replace web design
with any of your niche. So let's enter and see
what it returns us. So see what ChatGPT generated. It has an read, it really intriguing
and clickable titles. That's why we asked for that quote, unquote, clickbait style. Which doesn't mean you're
misleading your audience. It's just about coming up with titles that are intriguing, that would actually make
your audience excited enough to warrant and watch
or read your blog articles. Now instead of writing
blog article title, you can also do
the same thing for YouTube video titles
or podcast titles. Now you can just go
through these one-by-one. And whichever you feel
that works best for you, you can just copy all those articles in a
different document or a Google Sheet or a spreadsheet wherever
you would like to save them and you can discard
those is unwanted. Right now we have only as ChatGPT to generate
about 20 articles, but there's no limit as such. You can even ask it to generate
about 100, 200 or so on. So the next step is to actually copy any one of these articles. And I'll paste it over here. So what I'll say, what the next command
will be that now you create an outline
for an article, and I'll paste my topic within the double
inverted commas. And you need to write it as a professional web design expert and write it for new
online business. So let's copy this article title which says Web Design,
Magic, fine grid. We'll tools that will
change your life, right? Or maybe we can copy even this, which says boost your web
traffic by hundred percent. So this one is really nice
because new businesses would like to actually generate more traffic
on their website. So let's copy and
paste our topic here. This is important to do. This is where a
lot of people fall short when they
are using ChatGPT. They don't give ChatGPT
your point of view. In order to give that,
Here's how your background, level of expertise and hers, who you're targeting it for. If you don't do that,
It's just going to come across as pretty much
like a term paper, just kinda like an
omnipresent view. So you really want to make sure it has that level of expertise and authority sin going to enter and see what
it comes back with. Let's scroll down. So all we're doing is coming up with
a template or an outline. It's not writing
the article yet. When it delivers us the output, what you can do is you can just spot anything that
you don't feel like fits in your content or any of the section that you don't
require in your article. You can just tell ChatGPT
to remove them or maybe replace it with some
other sections which you would like to add
it in your article. Let's say you don't like
a particular section of the output. So you can make a request by
asking it to removing it, replacing it with
something else. All you need to do is speak to a real person,
a real copywriter. And ChatGPT will
understand it completely. Let's pretend
everything which has, which it has given us
is perfectly fine. So let's go ahead and let's ask ChatGPT to create
and our article for us. So I'm going to say now write the article in a
handful, casual, friendly tone and insert
personal anecdotes or stories if the help illustrate a point, start
with introduction. Here's where you'll tell
it how to write it. This is when a lot of
people miss and they don't actually ask for it to be done in a certain specific tone. And that's how pretty
much it can come across as don't paper or an
omnipresent view, which is not what we want. We want it to be
engaging right side, I've said here, add casual tone. You can also say humorous tone. You can even give it a
famous person's voice, like write it in the style
of Steve Jobs or guarantee. Since these famous personalities have a lot of stuff, online, ChatGPT can do a great job of mimicking the style and tone. So for here, I'm
keeping the tone as casual, friendly and helpful. And I'm also specifying
that P is insert personal anecdotes or stories
to illustrate our point. Again, very important is that we want our content
to feel very human. And the way to do is through anecdotes and personal
stories and experiences, is that it comes up with me, give you a good jumping off points so you can
replace story's a little that it comes up with something similar
from your experiences. You can also notice that I said, start with an introduction. What we are not
going to tell it to do is digest fact,
an entire article. It just doesn't do really. It just ends up being very
short and very basic. So we're going to start
with an introduction. So I'll just hit Enter. And let's see where
it comes up with. Now you're just
gonna go section by section and whatever
fields you the best, you just copy it in a separate
spreadsheet or Google Doc, and at the end of the day
you'll have your full article. Next virtual event is to
proofread the entire document, fix any factual errors
that you can see. Adding your own stories
like we talked about. Just really personalize
it to make it feel like a TV from
you and your brand. In the next video, you'll
learn how to leverage the power of ChatGPT to
do Social Media Marketing
3. Strategies to Go Viral on Social Media: Alright, let's move ahead
with Social Media Marketing. This is the one that
can get a little bit daunting because
you feel a lot of pressure creating content for all social mannequin ChatGPT is a great tool that can
help you come up with ideas and execute on them. And of course, there are tons of social media platforms that you could go with
from Instagram, tweets, threads, and so on. But what I want you
to focus on now is the best opportunity
that you have right now. And that is short form content. You can run short-form
videos on TikTok, Instagram Reels, Facebook Watch, even on Pinterest and LinkedIn. So here's the process. So just like Content Marketing, let's start off by
brainstorming some of our. So let's just say you're
a wedding photographer. So I can type in something
like help me brainstorm topics for Instagram reuse that I can me for my wedding
photography business. You need to speak to write in the process of planning
their weddings. Again, you're giving
a context that this is for my
fill-in-the-blank Business. And these need to speak to the target audience,
our target demographic. It's going to help
it way better to hit the nail on the
head a lot faster. So let's go ahead and see
what it comes up with. Okay, So it gave us really
ten good topic titles that we can go ahead a bit. And I would always suggest you to go through maybe
100 or so and then find your hero topics and
then less down them in a separate spreadsheet or Google document and go
through them one-by-one. So I'll just start with, let's say maybe this
topic number four, and I'll type in this
fantasies that, right, uh, 15 to 30 s scripts for my topic. I'll paste it over here. And with no Introduction
or Outlook, just get right into it and prioritize unique
actionable steps. Write it in a high-energy
fund and casual tone. The reason why we don't want any Introduction on an outro, because this really short video, if you add intro and outro, you're not going
to hit the nail on the head and your
topic will go haywire. So you want to get into the
topic as soon as possible. The next step, we're
also seeing that we want our actionable steps
inside the video. We want to prioritize
neat things in it. And it should have high-energy
fund and casual tone because we want to grab the
attention of our viewers. Because these days, attention spans of people are really less. And other thing that
you might want to do is put in anything
that you like, like personally if
you've got any tips, I'm sure whatever you're doping, you're going to write into, you must have some
experience in that niche. So you can just say that
makes sure to add this topic and then ChatGPT will incorporate it in
your video screen. Hit Enter and see what
it comes up with. Is again, see it
is coming up with really nice tips and
things about scripts. But it has also
added some images which we don't require actually universe cramped because
how are we going to include that in our video? So you can just remove that or we can totally
ignore it for now. And you can copy paste
this script enter document so that you can access on any device
anytime, anywhere you like. So in this case, we are using ChatGPT to produce
short-form video scripts. This could have been
easily just a tweet or thread post or a caption for an Instagram or Twitter
Olympian boast, just ask for it exactly
what you want and the tone you want and include any that you might
want to include. And ChatGPT will
handle all the rest of the other things that
was all for this video. In the next video lecture, you'll learn how to
leverage the power of ChatGPT to do Email Marketing
4. Craft Emails that Convert like Magic: Let's talk about how ChatGPT can help you
with Email Marketing. I made these classes and
then I even my students list about them that let them know that I've just
published a new class, which helps me get
students watch my classes and increase
my watch time. And I really struggled
with it earlier using some AI tools to write those emails because they just came out to
be very generic. And I pretty much had to
rewrite the entire thing. And finally, I figured out a system that works
pretty much every time. And for Email Marketing
to work best, you really need to use
two-pronged approach. Guarantee calls it jab, jab, jab right hook method. Then you send out at
least three helpful value back Emails then. And only then you send out that one promotional e-mail
asking for a direct sale. So for the jab Emails, you're going to use what
you have already got the content that you created
with the help of ChatGPT, whether we're talking
about articles, your YouTube videos, or
maybe even podcasts. Your only job is to let your audience know
that your period, this super helpful thing. And here's why they should want to watch or read
this entire thing. Okay, so let's say you're
a marketing agency. I've already written
an article helping local businesses scale
their business online. So now you're only
challenges to just get the people to want to read that article or
watch that video. So what I'm about
to write is via a local business about to
scale in the locality, want to watch a video about scaling their business
on the Internet. This is an important first step. Let's go ahead and hit Enter
to see what it comes back. As with. Now, this is really important. We want to see what
ChatGPT can give us to build that intrigue
among the audience. Because ultimately we want our audience to go
to other platform. Very already built our content
for complete free of cost. So let's see what
comes back with. Now, it has given us
all these different 97 that via a person would
want to watch our video. So let's go ahead and
we'll type in that item, email to the business owners, letting them know that I made this video and why
they should watch it. Make it short and to the point, fan personally able tone and
don't give everything away. We'll entry. So people would want to watch to see what
this is all about. Notice what I did here
because otherwise what I'll do is just say, here's why you want
to watch this video. It's going to tell
this, this and this. You don't want to do that. You want to build up that
intrigues and curiosity. So people actually
have to go out of that comfort zone and watch your video or maybe
read your article. Remember, the Emails only
job is not to give them the, a content gives them
its only purpose is to get them to
consume that content. So let's hit Enter and see
when it comes back with, as you can see it as alternator
does a subject line. And at first glance,
it even looks good. Again, you might want to rewrite this entire thing or maybe
add just a little bit some of your own personal
anecdotes or stories so that you can build
up that personal connection with your audience. In addition to this,
you can even I iterate over the subject lines because
they are really important. It helps the audience open up your Emails and which will allow your people to Go to your articles or
any other content that they've already built up. So subject lines are also really important,
as you can see, it has hydrated over different articles and you can just go through them one-by-one, copy those in a separate
spreadsheet or document file. And you can narrow
down to the one which you're actually
going to use it. So as you can see,
ChatGPT can be really good friend when it
comes to Email Marketing. So that's how you
write jab Emails. But what about the right
hook after you have let them know about
your head for content. Now it's the time to
let them know that if they want to go deeper
and get even more help, they can get it by working with you or buying what
you're actually selling. So here's how you
prompt ChatGPT to help you get the most
out of your emails. Okay, so over here I've got a little bit long
prompt and don't worry, I'll go through it, everything. And I'll also make sure that why are we using this
entire long prompt? So pretend you're an expert
Marketing copywriter specializing in writing persuasive Emails Using
the past framework stands for problem alginate
solution framework. Alright, so pass cooperating
framework, writer, sales email to local
business owners who are looking to
Skyrocket they seals. We can't wait to
speak to them and help them decide if
we're the best fit for the move and we offer competitive pricing,
we have the best. Seo. Seo stands for your search
engine optimization. That's a different
marketing category. So we offer the best SEO in the digital
marketing agency void. We make it friendly
and helpful in turn, make the entire email and a
friendly and helpful tone. Not too salesy here, making sure that
it's not salesy. And don't use any conversion
keywords which will instantly make your bias feel like I'm not ready
for this transaction. So we don't want that to happen. Instead, we want
to use power words and avoid using or use cliches. The call to action
is to schedule a free consultation
and get them a code. So this is everything
they've got here. So let's go ahead and let's
see when it comes back with. So as you can see it as given
us a really cool title, which is Skyrocket Your sales, whatever unmediated
you guarantee. So we're guaranteeing some
of the things that is a powered and SEO is the surveys that we
are going to offer. And in the email,
as you can see, it is actually going ahead
with the business owners name. So that is also adding some kind of person
connection over there. Then we ask them that
are you ready to witness Assess explosion
like never before. So that's kind of intrigued that we're building up
with our audience. So that gets them
really exciting. That yes, I want to do that. I want my business
to scale online. So we introduce
our Game Changing SEO guarantee service plans. And then what we share is that there is no
strings attached. So you can book a free
consultation call with us and we can give you a free quotation or we can fix the plant which
works for your needs. All that things. So we are asking them to
get connected with us. So there's a call to action
in our email as well. So that isn't guys, that was all for
this entire class. Now that you have unlock the
power of ChatGPT Marketing, embrace your new found skills, go forward and conquer
the digital read with creative brilliance and
data-driven strategies. Remember, the word of
marketing is ever evolving, so stay curious,
stay innovative, and keep on making
meaningful impact. Best of luck on your journey, and thank you for joining on this exciting Skillshare
class until we meet again, keep pushing your boundaries. And I hope to see you
guys in my other classes.