AI Wizardry: Skyrocket Your Marketing Game with ChatGPT! | Prerak Mehta | Skillshare

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AI Wizardry: Skyrocket Your Marketing Game with ChatGPT!

teacher avatar Prerak Mehta, Web Developer | Course Instructor

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Course Introduction

      0:56

    • 2.

      Secrets to Captivate Your Audience Using Content Creation

      7:14

    • 3.

      Strategies to Go Viral on Social Media

      3:42

    • 4.

      Craft Emails that Convert like Magic

      6:31

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About This Class

Are you ready to unleash marketing brilliance with the help of ChatGPT's genius? This revolutionary class is your ticket to elevating your marketing game to new heights. Learn how to create engaging blog articles, reel in audiences with spellbinding scripts, and optimize your email campaigns using the 'jab jab jab right hook method.'

ChatGPT will be your guiding star as we explore the strategies that resonate with your audience and drive real results. Embrace the power of AI to refine your marketing arsenal and master the art of captivating content.

Whether you're a content creator, social media manager, or marketing enthusiast, this class will empower you to create a lasting impact in the digital landscape. Gain the confidence to execute marketing campaigns that drive engagement, conversions, and brand loyalty.

Revamp your marketing approach now to embark on a journey of marketing brilliance with ChatGPT's genius!

Meet Your Teacher

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Prerak Mehta

Web Developer | Course Instructor

Teacher

Hey there, I'm Prerak Mehta, your go-to guide for conquering the digital realm and unlocking the secrets to online success.

With a passion for marketing, web design, and productivity tools, I've made it my mission to empower individuals and businesses to thrive in the digital age.

My Expertise:

Marketing Maven: I'm dedicated to helping businesses not just survive but thrive in the digital landscape. From crafting stunning websites to implementing winning SEO strategies, I've got the tools and tactics to elevate your brand.

Web Wizardry: Whether you're starting from scratch or giving your existing site a facelift, I'll guide you through the process, ensuring your online presence shines brighter than ever.

Productivity Prodigy: In today... See full profile

Level: All Levels

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Transcripts

1. Course Introduction: Marketing your business is about getting a lot easier, faster, and more effective. Because and this will masterclass training. I'm going to show you how to create a complete start to finish marketing funnel using ChatGPT. This is easily going to change everything, allowing you to do more in less time and without having to go pro, hiding marketing experts to do it for you. This all comes down to give it to use ChatGPT in the right way, using exact prompts and asking the best questions to get all this article you need out of it, no matter what your business or marketing experts are calling this new skill as prompt engineering. And it's the secrets also getting the most mileage out of ChatGPT. The businesses that ignore the part will quickly find them. So megabytes of mediocre marketing materials and zero businesses out of it. But it really smart entrepreneurs who get really good at knowing how to run the system will be unbeatable in their industries. So let's get good at the heart of engineering. 2. Secrets to Captivate Your Audience Using Content Creation: So let's start out with Content Marketing first. Ultimately, it's all about positioning yourself as the expert in your field through blog, post, articles, YouTube videos, or podcasts. The only problem is it's always been really, to me coming up with all that content, especially when it's your full-time job to create it. But here's how ChatGPT can help you with that. When most people go wrong, is they asked ChatGPT to create and add blog post out of nothing, like write a blog post about why you should hire a professional web designer. And what ChatGPT is gonna give you is pretty basic and pretty short. Nobody would want to read an article like this. And they certainly wouldn't get anything out of it either. No Google rankings, no winning over hearts of your prospects. It's pretty much just a waste. Let's tackle this problem with the help of three actionable steps. Okay, so first things first, go ahead and download my free starter kit. You can see in the link that will have all these different prompts across all these Marketing categories, which will allow you to save your time and not take any notes. So as I said, we'll be doing this in three simple steps. The first step is to actually brainstorm topics. So Go to your URL and type in, chat out openai.com. And I'll just type in here. Give me 20 unique article titles in a clickbait style related to web design. I'm just using this as an example. You can replace web design with any of your niche. So let's enter and see what it returns us. So see what ChatGPT generated. It has an read, it really intriguing and clickable titles. That's why we asked for that quote, unquote, clickbait style. Which doesn't mean you're misleading your audience. It's just about coming up with titles that are intriguing, that would actually make your audience excited enough to warrant and watch or read your blog articles. Now instead of writing blog article title, you can also do the same thing for YouTube video titles or podcast titles. Now you can just go through these one-by-one. And whichever you feel that works best for you, you can just copy all those articles in a different document or a Google Sheet or a spreadsheet wherever you would like to save them and you can discard those is unwanted. Right now we have only as ChatGPT to generate about 20 articles, but there's no limit as such. You can even ask it to generate about 100, 200 or so on. So the next step is to actually copy any one of these articles. And I'll paste it over here. So what I'll say, what the next command will be that now you create an outline for an article, and I'll paste my topic within the double inverted commas. And you need to write it as a professional web design expert and write it for new online business. So let's copy this article title which says Web Design, Magic, fine grid. We'll tools that will change your life, right? Or maybe we can copy even this, which says boost your web traffic by hundred percent. So this one is really nice because new businesses would like to actually generate more traffic on their website. So let's copy and paste our topic here. This is important to do. This is where a lot of people fall short when they are using ChatGPT. They don't give ChatGPT your point of view. In order to give that, Here's how your background, level of expertise and hers, who you're targeting it for. If you don't do that, It's just going to come across as pretty much like a term paper, just kinda like an omnipresent view. So you really want to make sure it has that level of expertise and authority sin going to enter and see what it comes back with. Let's scroll down. So all we're doing is coming up with a template or an outline. It's not writing the article yet. When it delivers us the output, what you can do is you can just spot anything that you don't feel like fits in your content or any of the section that you don't require in your article. You can just tell ChatGPT to remove them or maybe replace it with some other sections which you would like to add it in your article. Let's say you don't like a particular section of the output. So you can make a request by asking it to removing it, replacing it with something else. All you need to do is speak to a real person, a real copywriter. And ChatGPT will understand it completely. Let's pretend everything which has, which it has given us is perfectly fine. So let's go ahead and let's ask ChatGPT to create and our article for us. So I'm going to say now write the article in a handful, casual, friendly tone and insert personal anecdotes or stories if the help illustrate a point, start with introduction. Here's where you'll tell it how to write it. This is when a lot of people miss and they don't actually ask for it to be done in a certain specific tone. And that's how pretty much it can come across as don't paper or an omnipresent view, which is not what we want. We want it to be engaging right side, I've said here, add casual tone. You can also say humorous tone. You can even give it a famous person's voice, like write it in the style of Steve Jobs or guarantee. Since these famous personalities have a lot of stuff, online, ChatGPT can do a great job of mimicking the style and tone. So for here, I'm keeping the tone as casual, friendly and helpful. And I'm also specifying that P is insert personal anecdotes or stories to illustrate our point. Again, very important is that we want our content to feel very human. And the way to do is through anecdotes and personal stories and experiences, is that it comes up with me, give you a good jumping off points so you can replace story's a little that it comes up with something similar from your experiences. You can also notice that I said, start with an introduction. What we are not going to tell it to do is digest fact, an entire article. It just doesn't do really. It just ends up being very short and very basic. So we're going to start with an introduction. So I'll just hit Enter. And let's see where it comes up with. Now you're just gonna go section by section and whatever fields you the best, you just copy it in a separate spreadsheet or Google Doc, and at the end of the day you'll have your full article. Next virtual event is to proofread the entire document, fix any factual errors that you can see. Adding your own stories like we talked about. Just really personalize it to make it feel like a TV from you and your brand. In the next video, you'll learn how to leverage the power of ChatGPT to do Social Media Marketing 3. Strategies to Go Viral on Social Media: Alright, let's move ahead with Social Media Marketing. This is the one that can get a little bit daunting because you feel a lot of pressure creating content for all social mannequin ChatGPT is a great tool that can help you come up with ideas and execute on them. And of course, there are tons of social media platforms that you could go with from Instagram, tweets, threads, and so on. But what I want you to focus on now is the best opportunity that you have right now. And that is short form content. You can run short-form videos on TikTok, Instagram Reels, Facebook Watch, even on Pinterest and LinkedIn. So here's the process. So just like Content Marketing, let's start off by brainstorming some of our. So let's just say you're a wedding photographer. So I can type in something like help me brainstorm topics for Instagram reuse that I can me for my wedding photography business. You need to speak to write in the process of planning their weddings. Again, you're giving a context that this is for my fill-in-the-blank Business. And these need to speak to the target audience, our target demographic. It's going to help it way better to hit the nail on the head a lot faster. So let's go ahead and see what it comes up with. Okay, So it gave us really ten good topic titles that we can go ahead a bit. And I would always suggest you to go through maybe 100 or so and then find your hero topics and then less down them in a separate spreadsheet or Google document and go through them one-by-one. So I'll just start with, let's say maybe this topic number four, and I'll type in this fantasies that, right, uh, 15 to 30 s scripts for my topic. I'll paste it over here. And with no Introduction or Outlook, just get right into it and prioritize unique actionable steps. Write it in a high-energy fund and casual tone. The reason why we don't want any Introduction on an outro, because this really short video, if you add intro and outro, you're not going to hit the nail on the head and your topic will go haywire. So you want to get into the topic as soon as possible. The next step, we're also seeing that we want our actionable steps inside the video. We want to prioritize neat things in it. And it should have high-energy fund and casual tone because we want to grab the attention of our viewers. Because these days, attention spans of people are really less. And other thing that you might want to do is put in anything that you like, like personally if you've got any tips, I'm sure whatever you're doping, you're going to write into, you must have some experience in that niche. So you can just say that makes sure to add this topic and then ChatGPT will incorporate it in your video screen. Hit Enter and see what it comes up with. Is again, see it is coming up with really nice tips and things about scripts. But it has also added some images which we don't require actually universe cramped because how are we going to include that in our video? So you can just remove that or we can totally ignore it for now. And you can copy paste this script enter document so that you can access on any device anytime, anywhere you like. So in this case, we are using ChatGPT to produce short-form video scripts. This could have been easily just a tweet or thread post or a caption for an Instagram or Twitter Olympian boast, just ask for it exactly what you want and the tone you want and include any that you might want to include. And ChatGPT will handle all the rest of the other things that was all for this video. In the next video lecture, you'll learn how to leverage the power of ChatGPT to do Email Marketing 4. Craft Emails that Convert like Magic: Let's talk about how ChatGPT can help you with Email Marketing. I made these classes and then I even my students list about them that let them know that I've just published a new class, which helps me get students watch my classes and increase my watch time. And I really struggled with it earlier using some AI tools to write those emails because they just came out to be very generic. And I pretty much had to rewrite the entire thing. And finally, I figured out a system that works pretty much every time. And for Email Marketing to work best, you really need to use two-pronged approach. Guarantee calls it jab, jab, jab right hook method. Then you send out at least three helpful value back Emails then. And only then you send out that one promotional e-mail asking for a direct sale. So for the jab Emails, you're going to use what you have already got the content that you created with the help of ChatGPT, whether we're talking about articles, your YouTube videos, or maybe even podcasts. Your only job is to let your audience know that your period, this super helpful thing. And here's why they should want to watch or read this entire thing. Okay, so let's say you're a marketing agency. I've already written an article helping local businesses scale their business online. So now you're only challenges to just get the people to want to read that article or watch that video. So what I'm about to write is via a local business about to scale in the locality, want to watch a video about scaling their business on the Internet. This is an important first step. Let's go ahead and hit Enter to see what it comes back. As with. Now, this is really important. We want to see what ChatGPT can give us to build that intrigue among the audience. Because ultimately we want our audience to go to other platform. Very already built our content for complete free of cost. So let's see what comes back with. Now, it has given us all these different 97 that via a person would want to watch our video. So let's go ahead and we'll type in that item, email to the business owners, letting them know that I made this video and why they should watch it. Make it short and to the point, fan personally able tone and don't give everything away. We'll entry. So people would want to watch to see what this is all about. Notice what I did here because otherwise what I'll do is just say, here's why you want to watch this video. It's going to tell this, this and this. You don't want to do that. You want to build up that intrigues and curiosity. So people actually have to go out of that comfort zone and watch your video or maybe read your article. Remember, the Emails only job is not to give them the, a content gives them its only purpose is to get them to consume that content. So let's hit Enter and see when it comes back with, as you can see it as alternator does a subject line. And at first glance, it even looks good. Again, you might want to rewrite this entire thing or maybe add just a little bit some of your own personal anecdotes or stories so that you can build up that personal connection with your audience. In addition to this, you can even I iterate over the subject lines because they are really important. It helps the audience open up your Emails and which will allow your people to Go to your articles or any other content that they've already built up. So subject lines are also really important, as you can see, it has hydrated over different articles and you can just go through them one-by-one, copy those in a separate spreadsheet or document file. And you can narrow down to the one which you're actually going to use it. So as you can see, ChatGPT can be really good friend when it comes to Email Marketing. So that's how you write jab Emails. But what about the right hook after you have let them know about your head for content. Now it's the time to let them know that if they want to go deeper and get even more help, they can get it by working with you or buying what you're actually selling. So here's how you prompt ChatGPT to help you get the most out of your emails. Okay, so over here I've got a little bit long prompt and don't worry, I'll go through it, everything. And I'll also make sure that why are we using this entire long prompt? So pretend you're an expert Marketing copywriter specializing in writing persuasive Emails Using the past framework stands for problem alginate solution framework. Alright, so pass cooperating framework, writer, sales email to local business owners who are looking to Skyrocket they seals. We can't wait to speak to them and help them decide if we're the best fit for the move and we offer competitive pricing, we have the best. Seo. Seo stands for your search engine optimization. That's a different marketing category. So we offer the best SEO in the digital marketing agency void. We make it friendly and helpful in turn, make the entire email and a friendly and helpful tone. Not too salesy here, making sure that it's not salesy. And don't use any conversion keywords which will instantly make your bias feel like I'm not ready for this transaction. So we don't want that to happen. Instead, we want to use power words and avoid using or use cliches. The call to action is to schedule a free consultation and get them a code. So this is everything they've got here. So let's go ahead and let's see when it comes back with. So as you can see it as given us a really cool title, which is Skyrocket Your sales, whatever unmediated you guarantee. So we're guaranteeing some of the things that is a powered and SEO is the surveys that we are going to offer. And in the email, as you can see, it is actually going ahead with the business owners name. So that is also adding some kind of person connection over there. Then we ask them that are you ready to witness Assess explosion like never before. So that's kind of intrigued that we're building up with our audience. So that gets them really exciting. That yes, I want to do that. I want my business to scale online. So we introduce our Game Changing SEO guarantee service plans. And then what we share is that there is no strings attached. So you can book a free consultation call with us and we can give you a free quotation or we can fix the plant which works for your needs. All that things. So we are asking them to get connected with us. So there's a call to action in our email as well. So that isn't guys, that was all for this entire class. Now that you have unlock the power of ChatGPT Marketing, embrace your new found skills, go forward and conquer the digital read with creative brilliance and data-driven strategies. Remember, the word of marketing is ever evolving, so stay curious, stay innovative, and keep on making meaningful impact. Best of luck on your journey, and thank you for joining on this exciting Skillshare class until we meet again, keep pushing your boundaries. And I hope to see you guys in my other classes.