Advanced SEO : Pushing Your SEO Skills to the Next Level

1. Advanced SEO-Introduction: Hey, welcome to this advanced SEO course. I'm Shoko Makan, your teacher and guide for this journey. At this course we'll delve into more advanced and sophisticated techniques of SEO. Going beyond what a typical course covers. Seo involves typical activities like keyword research, competitive analysis on page SEO, content creation, backlink building, site speed optimization, mobile optimization, and so on. If you've taken my vertous SEO course on this platform, you would have already been familiar with these foundational concepts when it comes to optimizing a website for a Google search. There are many aspects with varying degrees of importance, notably SEO carton writing and backlink building. Take the top spots. In my previous SO course I covered all the basics like research on page optimization, site speed, and so on. In this course, we'll zero in on the two critical factors of SEO, advanced carton writing strategies and backlink building strategies. If you want to review all the basics again, you can see the bonus section of this course. Since content writing and backlink building are closely intertwined, I've organized the entire content without strict categorization. And throughout this course, I've presented many different strategies for these pivotal ranking factors. And these are evergreen strategies that will stay relevant forever. You don't need to apply all these strategies. All you need to do is to just go through the entire course and pick the strategies that you like the most and start applying them consistently. You'll see massive results. The main reason is these strategies will help you to establish yourself as an influencer in your niche. And so if you're looking for basic SEO concepts like keyword research, updating, title tags, and descriptions, this is not the right course for you. You can see my other SEO course that covers all the basics. The purpose of this course is to make you an influencer with the help of powerful carttwriting techniques and back outreaches. Moreover, I've showed how to apply these concepts across the industries to be very specific, ten different industries to showcase the universality of these SEO concepts. So regardless of the industry you're in, these SEO concepts can be applied to your industry effectively. So whether you're a marketing professional implementing these strategies, or a business owner who's guiding your marketing team, These strategies can sit your apart and position yourself as a specialist in your field. Again, so far these strategies are applied by the established players and big boys of the industries. Only much with AI evolution with tons of tools to create almost any type of contact, be it videos, written, content, infographics, images. Anybody can apply these kind of strategies in the present day work. So there can be no excuse to start applying this knowledge and start putting in the necessary work to start seeing the benefits with a consistent application. These techniques can propel your website to the top of the search engine results pages. So without further ado, let's dive into the details of the course. 2. Optimizing search with GSC: That is the reason why I want to cover this particular strategy. As the first strategy, this is my favorite one and works extremely well. If applied consistently, this will do wonders for your website. I've given the complete steps you need to follow. If applied regularly, I assure you that your website will soon skyrocket in Google search results. Here you go with some real world examples where site owners significantly increased their traffic by moving a page from page two to page one in Google search rankings, an outdoor gear site. Move their cold with the ten page from position 16 to position three for that particular keyword phrase. Their monthly organic traffic for that page went from 90 visits to 600 visits. A small business SEO consultant moved their local SEO services page from position 18 up to position six by strengthening their content links. In optimizations, that page's monthly traffic jumped from 60 visits took over 400 visits. An antique dealer optimized a page about Victorian era glassware to move from position 14 to position five in rankings. Traffic increase was modest at first, but helped establish them as an expert site on Victorian antiques. Getting out to the first page of wool search results is critical for driving traffic to our website. The first page, especially the top five organic results received over 90% of the kicks. Unfortunately, many worthwhile pages are languishing on page two or beyond. In this lesson, we'll learn how to use Google's search console to identify and optimize these pages to improve their rankings. But before that, here's why page one matters. The first page of Google search overwhelmingly gets the most traffic. By some estimates, the first five organic results receive about 67% of all the clicks. Page two and beyond see very little traffic. In comparison, page two gets less than 10% of search clicks, page three gets around 1% If a relevant page for a search term is on page two, it is likely receiving very little traffic. Moving it to page one can dramatically increase visits. Now let's see how to use Google Search Console to identify optimization opportunities. Google Search Console provides useful data about how website pages are ranking in Google search. We can use this to find pages ranking on page two and focus all our efforts to get them to page one. Here are the key steps you need to follow. The first step, access search console performance report. Go to the performance report in search console. This shows metrics like clicks, impressions, and average position for search queries. The second step, sort the results by average position in ascending order. Use the filter option to sort queries by average position in ascending order. This surfaces the best performing queries at the top. The next step is identify the page two queries. Scan for the first few queries with an average position 11-20 These queries are ranking pages on page two of Google's search. The next step, click Query for details. Click on any page two query to see more details. Here you can identify the specific pages ranking for that query. The next step, open the page and optimize Further visit the identified page that is ranking on page two. Audit the page for additional optimization opportunities, and strengthen the page by improving the elements like page title optimization, content media links, and so on. For example, when it comes to page title optimization, the page title is critical for ranking. Well, it should contain relevant keywords for that query, but it must still be readable and compelling. When it comes to content, ensure that the content thoroughly covers the topic for that keyword. Use relevant keywords appropriately throughout the content. Add more words or details if the content is very thin. When it comes to media, add relevant images, graphics, and video. Content that is relevant to the topic include descriptive text and file names. Web keywords when it comes to links, build more qualitative links pointing to this page Prioritize links containing anchor text with the target keyword. There are other factors also like site architecture, page speed, and technical issues. Make sure the page is easy to navigate from. Other related pages improve site information architecture if required. Also, Google Page Speed Insights tool can help you to improve the speed of the page. Just make sure that the page has good load times on both mobile and on desktop. And finally, when it comes to technical issues, please address any crawling errors or indexing issues and resolve problems planned in search console. After you do this, recheck the performance data in one to two weeks. The page should now be ranking on page one for that query. Now you'll see new pages have come to page two. Repeat the process for other page two queries. Getting out to the page one should be the goal for any site page that ranks on page two or below in Google search results. Using search console data helps efficiently identify pages and keywords where there is an opportunity to improve addressing optimization factors like title tags, content backling, site architecture, and page speed can help propel that page out to the page one and massively grow its traffic. This should be an ongoing site improvement process for every serious website. 3. Topic cluster: Hey there. In this video, I'll walk you through the first SEO technique, topic, cluster creation. It's a powerful strategy to boost your website's SEO and provide valuable content for your audience. Imagine your niche is digital marketing. Here's how you can apply this hack. The first step is keyword research. You want to identify a high competition, high volume keyword in your niche. Let's say you're running a digital marketing blog and you want to build a topic cluster around the keyword content marketing strategy. To do this, you would use any keyword tool like HF or SCM, Rash or any other tool. It doesn't matter. You don't need to pay for costly tools. You can even use Google Keyword Planner, which is a free tool to find that content marketing strategy is a hot topic with a lot of searches. Next up is create pillar content. This means developing a comprehensive, authoritative piece of content centered around your chosen keyword. In our case, you'd create a detailed guide titled, The Ultimate Guide to Crafting an Effective Content Marketing Strategy. This guide should cover everything from goal setting to audience targeting, content creation and promotion. This is the cornerstone of your topic cluster and showcases your expertise. Now let's move on to subtopic research. You need to find related long tail keywords or subtopics that can connect to your pillar content. Think of these as branches of your content tree. For content marketing strategy, you might discover subtopics like content calendar planning, content distribution tactics. These are just a few examples. You can find many such subtopics for your pillar content. With your subtopics in hand, it's time for creating subtopic articles. This means writing in depth informative articles for each of your subtopics. For instance, you'd create a blog post titled, How to Create a Content Calendar for Your Marketing Strategy. This would cover the subtopic of content calendar planning. Another post could be ten proven tactics for effective content distribution. Now here's where the magic happens. Internal linking, you link your subtopic articles back to your pillar content, creating a web of interconnected content In your content calendar planning post, you'd link back to your pillar content emphasizing the importance of content calendars in a content marketing strategy. The final step is promotion and it's a key part of the entire strategy. You want to get the word out about your pillar content and subtopic articles through social media and e mail marketing. Share your pillar content with eye catching graphics on social platforms, engaging with your audience. Also in your email newsletter, send out snippets of your subtopic articles to entice your subscribers to click through and read more. Don't forget to reach out to industry influencers and ask if they would be willing to share your comprehensive guide with their networks. By following these steps and promoting your topic cluster effectively, you're not only improving your website's SEO by targeting a high volume keyword, but also providing valuable content that keeps your audience engaged and informed over time. This can lead to increased organic traffic and improved search engine rankings. There you have it. The first hack in our advanced SEO course, topic cluster creation. It's a game changer for your content strategy. In our next video, let's move on to the next exciting hack. 4. Skyscraper technique: In this video, let's move on to the next hack, which is called Skyscraper Technique. I would have already discussed about this in my previous basic SEO course. But anyway, in this course we are going to dive deeper into this technique to see how to exactly execute it. Let's take an example from manufacturing industry. Let's say you're running a manufacturing company specializing in eco friendly packaging solutions. The first step you would take is to identify a popular content. You conduct research on the Internet in the manufacturing and sustainability industry niches. And identify a well performing block post titled, The Future of Sustainable Packaging Trends and Innovations. This block post has received numerous backlings and social shares because it discusses the latest trends in eco friendly packaging. Once you identify the popular content, you move on to the next step, which is create improved content To surpass the existing content, you decide to create a comprehensive E book titled the Ultimate Guide to Sustainable Packaging Innovations and Case Studies. This ebook includes in depth research on emerging trends, showcases real case studies of your eco friendly packaging solutions, and provides actionable insights for businesses looking to adopt sustainable packaging practices. Once you have your comprehensive ebook ready, you start outreach. You compile a list of websites, blogs, or industry publications that are linked to the original blog post. You send personalized outreach e mails to the webmasters. Editors are authors of these websites. In your e mail, you introduce yourself, express your admiration for their content, and explain how your book offers a more comprehensive and up to date resource on sustainable packaging. Here's an example of an outreach e mail subject offering a valuable resource for your sustainability readers. Hi, I hope this message finds you well. I came across your insightful article, The Future of Sustainable Packaging Trends and Innovations. And I was truly impressed by the depth and research of the analysis. I wanted to let you know that we've recently published an E book titled The Ultimate Guide to Sustainable Packaging Innovations and Case Studies. It's a comprehensive resource that delves even deeper into the world of sustainable packaging, featuring the latest trends in real world case studies of successful sustainability initiatives. Given your audience's interest in sustainability and eco friendly practices, I thought this book might be a valuable addition to your resources. Would you be interested in taking a look if you find it beneficial? I'd be delighted if you considered mentioning it on your website. Are including it as a resource in your existing article. I'd be happy to provide you with a complimentary copy of the book for your review. Please let me know if this interests you and I'll be glad to send it your way. Thank you for your time and I look forward to hearing from you best regards your name, title, your company, and contact information. By following these steps, you not only create content that outshines existing resources, but also establish relationships with websites in the manufacturing industry which can lead to valuable backlings and increased visibility for your eco friendly packaging solutions. 5. Broken Link Building: Hey, welcome back. In this video I'm going to show a technique called broken link building. Let's take this example from digital marketing industry. Let's say you're running a digital marketing agency specializing in SEO services. The first step is find websites in your niche with broken external links. You start by conducting research using SEO tools in website crawlers to identify websites in the digital marketing niche that have broken external links. These links could be pointing to outdated resources, moved pages are deleted, content. For instance, you come across a prominent digital marketing blog that frequently links to external resources, but has several broken links to articles about SEO best practices. Step number two, develop high quality content that can replace the broken link. You decide to create a comprehensive up to date guide on SEO best practices for 2023 or 2024. The guide covers the latest trends, techniques, and tools in the digital marketing industry. It includes detailed explanations, actionable tips, and case studies to provide maximum value readers. Your goal is to make this resource the go to destination for anyone looking to learn about SEOs practices. Step three, reach out to the site owner, inform them of the broken link, and offer your content. As a replacement, you find the contact information for the owner of the digital marketing blog with the broken links in your outreach e mail. You politely inform them about the broken links on their site and express your appreciation for their valuable content. You then introduce your new SEO best practices guide and explain how it can serve as an excellent replacement for the broken links. Here's an example of an outreach e mail subject, valuable resource to replace broken links on your website. I hope this message finds you well. I've been a longtime reader of your digital marketing blog and I must say that your content has been incredibly valuable to me and my team. While browsing your blog, I noticed a few broken links in some of your articles, specifically in your SEO best practices section. I understand that maintaining links can be challenging. I wanted to offer my assistance. We've recently published an excellent guide on SEO best practices for 2023 that covers the latest trends, tools, and techniques in digital marketing industry. I believe it could be a valuable replacement for the broken links on your website, providing your readers with the most up to date and comprehensive information. If you are interested, I'll be happy to share the guide with you for review. You're welcome to use it to replace the broken links on your blog. Please let me know if this is something you'd consider. Thank you for your time. Keep up the great work with your blog. Best regards your name, your position, company, and contact information. By successfully executing this hack, you not only help improve the quality of the website you're reaching out to, but also gain valuable back links to your high quality content. 6. Collaborative content: Our next technique is collaborative content. Let's look at an example from a luxury hotel chain looking to create engaging content for SEO purposes. The first step is identify the influencers in your niche, since it's a hospitality industry. Specifically in luxury hotels, you identify several influencers and experts in the travel and luxury lifestyle space, travel bloggers, renowned chefs and travel photographers, and so on. One of them is, let's say, a popular travel blogger known for their exquisite hotel reviews and photography. The next step is outreach. Reach out to them with a proposal for collaborative content like interviews, co authored articles, and so on. You send a personalized e mail to the travel blogger expressing your admiration for their work and your interest in collaborating. In the e mail, you propose a joint project, a series of in depth hotel reviews, featuring your luxury hotels. The idea is to have the blogger stay at each of your properties and write detailed reviews, including high quality photos and videos. The next step is create high value content that provides unique insights. Let's say the travel blogger agrees to the collaboration. They stay at each of your luxury hotels experiencing the amenities, dining, and services for each hotel. They create a comprehensive review that includes stunning photos, videos, and a written account of their stay. The content goes beyond typical reviews by including behind the scenes interviews with hotel staff, chefs, and local experts. The next step is promotion. That's the final step. Leverage the influencers networks to promote the content. Once the reviews are ready, you work closely with the travel blog to promote the content. Effectively, they share the reviews on their blog and social channels tagging your hotel chain. Additionally, you leverage your hotels social media presence and email newsletters to share the content with your audience. You also encourage your staff to share the reviews on their personal and social accounts. That's it. By collaborating with influencers and experts in the hospitality industry, you not only create high value authentic content, but also tap into their engaged audience. This results in increased visibility and credibility for your luxury hotel chain in the highly competitive hospitality sector. 7. Competitor backlink analysis: Hey, welcome back. In this video, I'm going to show another SEO technique called competitor backlink analysis. Let's take the example from a industry. Let's say you're running a SAS company offering project management software and your first step is identify your main competitors in the industry. Begin by identifying your key competitors in the Sis project management software niche. After thorough market research, you find that two prominent competitors are competitor and competitor B. Both companies have well established online presence and authority. Step two, use SEO tools to analyze their backlinks. You may use tools like A Chefs and SCM Ras to perform a comprehensive backlink analysis of both competitors and competitor B's websites. These tools allow you to discover the websites that link to your competitors content. For example, Competitor A have several high quality backlinks from technology blocks and project management forums. Likewise, competitor B received back links from reputable as review websites and productivity related blocks. Once you've analyzed your competitors back links, the next step is reach out to sites linking to your competitors and propose relevant content or resources from your website. The idea is those websites that have already given a back links to these competitors are more likely to give a back link to your site as well, since you're also in the same industry with that idea in mind. For competitor A, you identify the technology blogs linking to their content. You reach out to these blogs, editors or webmasters with personalized outreach e mails. In your e mail, you mention your company's project management software and propose to contribute a guest post or offer an in depth case study related to project management trends, explain how this content can complement their existing articles. Likewise, in the case of competitor B, you focus on the SAS review websites that are linked to their product pages. You send outreach e mails to these review sites. Administrators introducing your project management software and highlighting its unique features. You suggest that they consider reviewing your product as well as it would be valuable to their audience. Here's an example, outreach email subject a new contender in project management software. You can mention your company name. I hope this message finds you well. I've been an avid reader of your site and mentioned the site name here for some time now. And I appreciate the valuable insights you provide to the SS community. I noticed that you've reviewed, you completed a best product name to be mentioned here, and found your analysis to be a comprehensive and informative one. It's clear that you offer an invaluable resource for professionals seeking the best SS solutions. I wanted to introduce you to our company. You mentioned your company name here as SAS company specializing in project management software. We believe our product offers unique features and benefits that could be of interest to your audience. Would you be open to exploring the possibility of reviewing our project management software? I'd be delighted to provide you with a demo or any additional information you may need. Thank you for your time and consideration. I look forward to hearing from you best regards your name, position, company name, and contact information. By conducting competitive backlink analysis and reaching out to the websites that link to your competitors, you have the opportunity to secure valuable back links for your product. 8. Content communities: Hey, welcome back. In this video I'm going to show you CO technique called content communities. Let's see this example from automotive industry. Let's say you're running an automotive blog focusing on classic car restoration. The first step is joining communities. You identify several online communities and forums dedicated to classic car enthusiasts, restoration hobbyists, and vintage car owners. These communities include platforms like a classic car restoration subredit and automotive restoration forum in Facebook groups for vintage car enthusiasts. The next step is contribute valuable insights and share your content. When relevant, you join the Classic Car Restoration Forum and begin engaging in discussions related to car restoration techniques, part sourcing, project updates, and so on. When relevant, you provide valuable insights and tips based on your blogs expertise. Likewise, on the Classic Car restoration subredit, you actively participate in discussions about challenges and joys of restoring vintage cars. You also share your blog posts related to classic car restoration guides and success stories. Likewise, in a Facebook group dedicated to classic car enthusiasts, you connect with fellow members who share a passion for vintage automobiles. You contribute to conversations about classic car events, showcase your restoration projects, and share links to your blog posts that offer insights into restoration techniques. Step number three is establish relationships with other members and encourage them to share your content. You build genuine relationships with fellow car enthusiasts, hobbyists, and bloggers. By offering advice, support, and expertise, you make an effort to connect with them outside of the online communities, perhaps through email or phone connections. When appropriate, you ask your new connections if they would be interested in sharing your blog posts on their platforms or communities you offer to do the same. In return creating mutually beneficial content sharing network. By actively participating and contributing to content communities. In the automotive industry, you not only build a strong online presence, but also establish valuable relationships with fellow enthusiasts and potential readers. Encouraging others to share your content within these communities can drive targeted traffic to your classic restoration block and enhance your website's authority within the niche. 9. Content Personalization: Hey, welcome back. In this video, let's see another important SEO technique called content personalization. Let's see this from the accounting profession industry. Let's assume that you are an independent certified public accountant from United States or a chartered accountant from UK or India. You offer various financial services. There are basically three steps in this process. The first step is user segmentation. You basically segment your users into different categories. And the second step is personalized your content for each of those categories. And the third step is test different personalized content approaches and optimize your engagement. Let's say this step by step, The first step, user segmentation. As an independent CPA or a charter accountant, you provide services like tax planning, financial consulting, and retirement planning. You segment your audience based on their specific financial needs and backgrounds. It could be tax planning, business accounting, or personal finance. And for business clients, you segment them further based on their industry. Understanding that the accounting needs of small retail business would be different from those of large corporations or technology start ups. For individuals, you segment them based on life stages, such as recent graduates, families, or retirees. So basically, you divide your clients into various categories and decide to provide personalized content to them. The second step, how to create personalized content for clients interested in tax planning. You create a personalized content section on your website highlighting articles like maximizing tax directions for small businesses or tax efficient retirement strategies for industry based personalization. When a visitor selects their industry, let's say a technology start up. Your website displays industry specific landing pages featuring case studies and success stories related to tech start ups for life stage personalization for visitors In the family's category, you offer customized landing pages with content on topics like college savings plans and estate planning for parents. The third step is test different personalized content approaches to optimize the engagement. You do AB testing. I mean you test two versions of your home page for business clients. One featuring industry specific case studies and the other highlighting testimonials. You measure which version results in more inquiries for business accounting services for individuals. In the retirees category, you test personalized e mail newsletters, one focusing on retirement planning and the other on estate planning. You analyze which version generates higher open rates and leads by implementing content personalization strategies tailored to your accounting practice. You provide a customized experience for your clients, making your services more relevant and appearing. Ab testing helps you refine your personalization efforts to effectively engage your audience in your accounting profession. 10. Content Repurposing: Hey, welcome back. In this video, let's see a technique called content repurposing. Let's take an example from e commerce industry. Let's say you're running an e commerce store selling fitness equipment. So in content repurposing, the first step is identify high performing content on your website. You review your website analytics and identify that a block post titled The Ultimate Guide to Home Workouts has consistently received high traffic engagement and social shares. This block post provides comprehensive tips and workout routines for people looking to exercise at home. Step number two is to repurpose this content. I mean, turn this content into different formats. For example, infographics, podcasts, webinars, and so on. To maximize the reach and engagement of your valuable content, you decide to repurpose it in these various formats. Let's say you want to repurpose it into an infographic. You create an informative infographic summarizing the key points in workout routines from the block post. The infographic is designed to be visually appealing in sharable on social media. Likewise, you convert the block post into a series of podcast episodes where you discuss each workout routine in detail. You include expert interviews and real customer success stories related to the home workouts. Likewise, you plan a live webinar session where a fitness expert demonstrates some of the home workout routines mentioned in the blog post. Participants can ask questions and engage in the live session. That's how you would execute step number two. Now let's move on to step number three, distribution, share these repurposed formats on various platforms. You share the infographic on social media platforms like Instagram and Pinterest, where fitness enthusiasts often look for workout tips. You also add it to the blog post visual enhancement. Likewise, you release the podcast series on popular podcast platforms like Apple podcasts and Spotify. You promote each episode through your e commerce stores, newsletter and social media channels. You promote the upcoming webinar through e mail marketing and social media, encouraging people to register and attend the live event. After the live session, you make the recorded webinar available on your website. Step number four, link back. In each repurposed format, you include a clear call to action and links back to the original blog post, The Ultimate Guide to Home workouts. This ensures that viewers, listeners, and participants have the opportunity to access the comprehensive guide for further information by repurposing your high performing content into different formats and distributing it across various platforms. You not only extend the life and value of your content, but also reach a broader audience in the E commerce industry interested in fitness equipment. Moreover, the back links to the original content help improve its SEO authority. 11. Data Driven Content: Hey, welcome back. In this video I'm going to reveal another important advanced SEO technique called data driven content. We'll see an example from retail industry. Let's say you're an online fashion retailer and to boost your website SEO, you'd follow this amazing technique. Step number one, collect data, I gather data or conduct original research related to your niche. As an online fashion retailer, you decide to conduct original research on consumer shopping behaviors during the holiday season. Gather data. You create an online survey asking shoppers about their preferences, spending habits, and factors influencing their purchasing decisions during the holidays. You promote the survey through your website, email newsletters, and social media channels. Step two, create infographics or reports. Turn the data into visually appealing infographics, reports, or case studies. You would do this after collecting a substantial amount of data from your survey. Then you would analyze the responsor and uncover the interesting trends and insights. And you decide to create two types of data driven content. One is infographic and the other one is comprehensive holiday shopping report. When it comes to infographic, you design it in such a way it visually presents the most compelling statistics and trench from your research. Infographic includes eye catching visuals in concise, easy to digest information. When it comes to a comprehensive holiday shopping report, you compile all the data, analysis, and insights into a detailed holiday shopping report. This report includes charts, graphs, and in depth explanations of trends you discovered. It also provides actionable recommendations for both consumers and retailers during the holiday season. Step number three, share and outreach. Share the content on your website and outreach to relevant blogs or news sites for coverage. When it comes to sharing and outreaching, you do it in four different ways. First one, publish on your website. You create a dedicated page on your website for the holiday shopping report. On this page, you offer the report as a free download in exchange for visitors e mail address helping you grow your subscriber list. The second one, outreach to relevant blogs. You identify fashion in retail related blogs and news websites that often cover holiday shopping trends and consumer behavior. You reach out to their editors and writers with a personalized pitch. In your pitch, you highlight the unique insights from your report and offer to provide an exclusive interview or guest article related to holiday shopping trends. And the third way is leveraging social media. You share snippets from the report and the infographic on your social media platforms. You use relevant hashtags and encourage your followers to share the insights with their networks. And the fourth way is e mail marketing. You send an e mail newsletter to your subscribers introducing them to the report and infographic. You provide a link to download the page and encourage them to share it with friends and family. That's it. By conducting original research and creating data driven content, you not only offer valuable insights to your audience, but also position your online fashion, retail brand as an authoritative source in the retail industry. Additionally, by reaching out to relevant blogs and new sites, you can secure coverage that drives traffic and back links to your website. 12. Expert Roundup: Hey, welcome back. In this video let's see another interesting SEO technique called expert round up contributions. For the sake of example, let's see this from the insurance industry. Let's assume that you're running an insurance brokerage specializing in life insurance products. This technique basically has three steps. The first step, identify round up opportunities. You identify several authoritative insurance and personal finance websites that frequently publish expert round ups on topics like tips for choosing the right life insurance policy, common mistakes to avoid when buying life insurance. These round ups typically feature insights and advice from industry experts. And then you move on to step two, which is contribute expert insights. Let's take the example of the first round up opportunity, which is choosing the right life insurance policy. You reach out to the website editor and express your interest in contributing when given green light. You provide valuable insights about how individuals should assess their coverage needs based on factors like age, income, and family size. You offer tips on term life versus whole life insurance and explain the importance of reviewing beneficiaries regularly. Let me give you another example. You come across another round up opportunity about common mistakes in purchasing life insurance. You provide insights on potential pitfalls such as underestimating coverage needs or not disclosing relevant medical information like pre existing diseases and so on. You emphasize the importance of transparency and thorough research when selecting a policy. That's step two. Now let's move on to step three. Back link inclusion in your contributor bio. For each round up, you ensure there is a back link to your brokerages website. It might look something like this. Mr. John is a son insurance professional at XYZ Insurance Brokers, where he helps clients find the right life insurance solutions. For more expert advice on life insurance, visit XYZ Insurance Brokers. That's it. By actively participating in expert round ups related to the insurance industry, you not only establish yourself as a trusted expert, but also secure backlinks to your website from authoritative sources. These back links enhance your website's SE, authority and can drive targeted traffic from readers interested in insurance products and advice. 13. HARO: Hey, welcome back. In this video, I'm going to talk about a technique called Hoo, or help a reporter out. Let's take a look at this example. In the hospitality industry or in a hotel industry, let's say you're running a boutique hotel in a popular tourist destination. The first step you would do is register for as a source. You start by signing up for Ho or help a reporter out as a source. Horror is a platform that connects journalists and bloggers with expert sources. As a boutique hotel owner in a popular tourist destination, you have valuable insights to share about local travel and hospitality. Step two, regularly check Horrow for queries related to your expertise. Each day you receive Horrow email alerts containing queries from journalists and bloggers seeking expert opinions and insights. You carefully review these queries specifically focusing on those related to travel, tourism, and hospitality in your destination. Let's say, for example, one day you come across a query from a travel writer working on a piece about unique travel experiences in your city. They're looking for insights from local business owners who can provide recommendations on of the beaten path attractions, dining experiences, and boutique accommodations. Then go to step three. Respond to relevant queries with valuable insights and include a link back to your website. You decide to respond to the query with valuable insights about your boutique hotel and unique experiences that offers to travelers. In your response, you share information about hotels history, its commitment to local sustainability initiatives, and the personalized experiences guests can expect. You can also mention the nearby hidden gyms and less known attractions that guests often enjoy during their stay at your boutique hotel. In your response, you include a link to your hotel's website, specifically to a page showcasing guest reviews and testimonials that highlight these unique experiences. Here's an example of your response to the query subject unique travel experiences in the city. You mentioned your city here. Expert insights. I hope you're doing well. I came across your query about unique travel experiences in the city and I would love to share some insights. As a local business owner. My boutique hotel is nestled in the heart of the city. We specialize in providing travelers with authentic and immersive experiences that go beyond the typical tourist attractions. Our commitment to sustainability and supporting local communities has made us a popular choice, conscious travelers. Some of the unique experiences our guests enjoy include Unique experience 123, you mentioned all of them. These off the beaten path activities offer a glimpse into the rich culture and hidden gems of the city. You can find guest reviews, testimonials, highlighting these experiences on our website. You can insert your website link here. Please feel free to reach out if you would like to get more details or coaches for your article. I'd be delighted to contribute further. Best regards your name, position, boutique hotel name and contact information. By actively participating in this kind of harrow and providing expert insights in hospitality industry, you not only contribute to valuable content for journalists, but also secure authoritative backlinks to your hotel website. These backlinks can improve your website's SEO and drive targeted traffic from travel enthusiasts interested in unique experiences in your destination. 14. Podcasts and webinar series: Hey, welcome back. In this video I'm going to show you another content technique that can amazingly boost your SEO positions. It is hosting podcast or Minar series. Let's take this example from pharma industry. Let's assume that you are a part of a pharma company specializing in rare disease medications. The first step you would do is choose relevant topics in the pharmaceutical industry. Staying up to date with the latest research and treatments is crucial. You identify relevant topics such as advancements in rare disease treatments and patient advocacy in health care. These topics address the interests and concerns of both patients and healthcare professionals. Step two is hosting series Start a podcast or a webinar series with experts. As guests, you launch a podcast series, Rare Disease Innovations, where you invite renowned doctors, researchers, and patient advocates as guest speakers. Each episode focuses on a specific aspect of rare disease treatments featuring in depth discussions and insights. You also host a weekly webinar series, Webinar Wednesdays, featuring experts from various fields related to rare disease. These webinars cover a wide range of topics, from the signs behind new drug development to patient stories and advocacy efforts. Then third step is transcripts and block posts. After each podcast, episode or webinar, you transcribe the content to create written transcripts. These transcripts serve as the foundation for accompanying block posts. For podcast episodes, you create block posts summarizing key takeaways and providing additional resources and references for webinars. You turn the webinar content into block posts adding visual aids, key highlights for readers who prefer written content. Finally, fourth step is SEO optimization. You optimize the block posts and podcast descriptions with relevant keywords related to rad disease treatments and patient advocacy. You submit your podcast series to popular podcast directories like Apple Podcast, Spotify, Google podcasts, and so on. To ensure that your content reaches a broader audience, you promote your podcast, episodes and webinar recordings on social media platforms within relevant online communities and through email newsletters. You encourage listeners and viewers to subscribe and share by creating a podcast and webinar series. In pharma industry, you not only provide valuable information to your audience, but also enhance your website SEO by targeting relevant keywords. This can attract a wider audience interested in rare disease treatments and establish your pharmaceutical company as an authoritative source in this field. 15. Video and Multimedia Integration: Our next technique is video and multimedia integration. Let's take a look at an example from real estate industry. Let's say you're running a real estate agency specializing in luxury homes. The first step is identify a popular content. You analyze your website analytcs and identify that one of your top performing blog posts is titled, Ten Must Have Features in Luxury Home. This post has consistently received a high number of organic visits and engagement. You identify a block post that's performed well consistently on your website. The next step is create video versions. To leverage the popularity of the block post, you decide to create a video version. You hire a videographer to create a visually appealing video that showcases the must have features in luxury homes. The video includes stunning footages of properties you blistered. The next step or third step, is publish on Youtube. You create a Youtube channel for your real estate agency. Upload the video. When uploading, you optimize the video title description tags with relevant keywords such as luxury home features and high end real estate. Step four is embedded in your block post. You go back to the original block post ten sta features in luxury home and embed the newly created Youtube video. At the beginning of the post, you also add a text introduction explaining that visitors can watch a detailed video of the luxury home features. The fifth and final step is promotion. You promote the video on your real estate agency, social media platforms including Facebook, Instagram, and Linked In. You create engaging captions in use relevant real estate related hashtags. You also encourage viewers to share the video with their networks and leave comments. That's it. By implementing this strategy, you not only enhance the user experience of your website visitors, but also tap into the popularity of video content on platforms like Youtube. This can attract a broader audience interested in luxury real estate, potentially leading to increased website traffic and more inquiries from potential buyers.