Transcripts
1. Welcome to Instagram Stories Hacks!: Do you wish you had more
engagement on Instagram? You have some followers, but why don't they
like your posts? Why don't they click on
your stories or reels? Why don't they actually
care about what you post? The secret in getting
more engagement and followers on Instagram
should not be a secret. It's creating engaging
and fun Instagram stories to capture the attention of
your followers and visitors. In this intense course. I have partnered up with some of the top Instagram
influencers to show you step by step how to create unforgettable and creative
Instagram stories. The goal is to get
you more likes, more comments, more shares, more clicks, and more followers. A day not getting engagement or followers is a day wasted. If you are using Instagram, you deserve to be
heard and seen. Let's get you engagement, ASAP. There is absolutely no fluff because your account
needs attention now. Follow the step
by step tutorials to supercharge your
Instagram account now.
2. Best Way to Promote new post with IG story: Best way to promote your
new post with IG story. Start in stories, pull up a photo and tap the
three dots for draw. Choose that middle marker and the eye dropper and then pick
a color inside the photo. Hold down on the screen and
get that color transfer. Then we are going
to go into Fonts, and we are going to go to
our parentheses section, and we want the curly parentheses
that looks like this. Pick one of them and put it to the bottom right
side of the screen. Then go back into
fonts and choose the opposite curly
bracket and put this to the left side in
the top part of the screen. Then we're going to go
back into stickers, and we're going to pull
up the original photo, and we're going to tap it
until it becomes a circle. Put that in the
center of the screen. Then go back into stickers and type music wave and choose this white version to
go right around that circle. So oom it around the circle. And then I went
back into stickers, and I typed out new new post. So you do want to write
new twice and then post, and I choose this one here. We're going to leave
it right where it is. We're just going to hold down
on it and slide our fingers down on the screen to pop
it behind all the elements. And then the last step
is to go into draw, choose that eraser,
and erase out the top or bottom
portion of the photo. And here you have a really
cool way to promote your next new post to
get tons of engagement.
3. High Engagement Vacation story idea: High engagement
vacation story idea. Start in stories, tap
the camera button and scroll all the way to the right until you
get the brows bunt. Tap it, then hit the sarge bar, and we're looking
for U Bin framed. This is how you will
search for effects. When you find it,
it's the first one. And taped that little
flag to turn it white, and this will save it. X out of this, and then go
back and start another story. Pull up that same photo and tap the three dots or three stars
wherever your effects are, and it's the first one
that will show up. Then I hit done. I went into fonts, and I typed out
the word vacation, all Capitol on the last font, and I made it black. And I positioned this on
the bottom of the photo. Then, I went back into fonts, and I typed the letter M.
Put this over the letter O. And I typed out the D and E, and I put this
underneath the letter O. Then I went back into stickers, and I went to my photo, icon, pulled up the original photo, tapped it once, became a circle, put it where the O is. Then I went to stickers, typed out the word circle. And I scrolled down to find
this rainbow circle here. And I put this around that. Then, I went back into stickers. I tapped on the cutout button, went to my original photo and cut out the
girl on the photo. Place her right on top of the
pooid photo on the screen. And here, you have a high
engagement vacation story idea.
4. Coolest way to highlight outfits and products: Here is the coolest way to highlight your new
outfits and products. Start in reels and tap
on the camera button, then tap on effects. And in the search bar, we're looking for shooting time. It will be the
first option here. Then go to your products. In this effect, it will take a snapshot of three
different things. So highlight the three products
you want to showcase and then scan over all three of
them for the video reveal. Next, I went into stickers, and I typed out O OTD for an
outfit of the day sticker, and I placed it right on screen. Now, you have a really
cool way to highlight three of your products or
items for your next story. Give this one a try. And let me know what you think.
5. Fun Morning Coffee Story: Get your followers to care about your mornings with
this fun story. Let's start a new story with
the image of a coffee cup. And then I'm going into text, and I'm going to type out a G and place it right here
above the coffee cup. Then I'm going back into a text, typing out an O, and I'm going to place it
below the coffee cup, and then going back into
text again and typing out a D. So now I
have the word good. I'm going to go back into text and type out
the word morning, and I'm going to type
it out vertically. Press inter after every letter to get it to display vertically. I'm going to place morning
right next to Good. And then the last thing I'm
going to do is to go into stickers and search
for cafe Zim. This brings up a lot of these little coffee
animated stickers, and I'm going to place
this one right here. Now, your followers
will care about your mornings because this
looks classy and cool, right?
6. Add a frame to make your Reels pop: Add a frame to make
your reals pop. Choose a video of a cool
place you have been to and either create a
new story or a real. Go into stickers and
search for post frame. And grab this one and then place it over here to the side, and then go into photos
and add a photo from that same place and place
it inside of the frame. Now, I'm just going to repeat the same process two more times, adding two more photos
from the same location, putting them inside
of the frame. So now I have the
video playing in the background with
pictures on top. Now, you can also
add the location, just go into stickers, click on location, and
then type in the location. You have to try this one, the next time you go somewhere cool.
7. Notebook Effect to get more Engagement: Notebook effect to
get more engagement. Begin in stories and
pull up your photo. I then went into fonts, and I typed a period
on the last font. Make sure it was
highlighted right up top, and I gave it two spaces
to make a square. I turn it around and put
it on top of the photo. Do this one more time, typing a period with two spaces. Putting it right next
to the other one. Go into stickers to your photo icon and
pull up two photos. Tap it until it
becomes a square and place each photo inside
of the it square. So one more time here, tap until it becomes a
square and plays inside. Then I went back
into stickers and I searched for the
word paper edge. And I use this sticker here
to add to the photo on the right to make it look like the photo
is turning a page. Then go into fonts and type out a parentheses
a bunch of times. Make sure it's not
highlighted up top and turn this
to a black color. I turned it around and put
it in both of the photos. This will become
your ring binder to make this look like a
notebook. Cool, right? I went into Fonts again, and I typed out the word
spring with spaces in between. I used the eye dropper and
chose a color in the photo, and I turned it pink. I placed that right
above the two photos. I then went into fonts, and I typed the word rival
on a different font. Now, you have a
notebook effect to get more engagement on your
Instagram account.
8. Out of Office Notification Story: Out of office story to
make your followers care. Starting stories and
tap the camera button, and then choose layout. We are going with a four
grid layout like this. Tap that little
bottom left square, and that will bring you into your photo album and pull
up four photos like this. Tap the checkmark
when you are done. Go into the three
dots for effects. You will save this ahead of time in reels as I've shown before, and we are going
with broken glass. Then go into stickers and
search the word pooid. I scrolled down and
I chose this one that has a little
bit of sparkle, and I put this in the
middle of the photo. I held down on the screen
and I locked it into place. Then I went into stickers, and I went into my
camera roll icon. I pulled up the photo I wanted, tapped it until
it became square, and then I held
down on the screen, and I pulled it
behind the polaroid. Then I went back into stickers, and I typed the word tape. And I chose this
black piece of tape here to put on the white
bottom part of the ploid. And lastly, I went
into stickers, typed out of office, and chose this sticker here, and I put that over the black
tape so it will stand out. Now, your followers will know if you are out of
office in a fun way.
9. IG Stories Secret from Top Influencers: How to get more views
on Instagram stories? I will show you this one
simple ID story hack that no one is using. Here is my three steps
storytelling formula. Start using it today
to get more views. All right. It's time to
have some fun. Why is that? Instagram Stories is like
your own reality show. Plus, IG stories
are only live for about 24 hours before it is automatically
deleted. It's here. It's now. If you miss it, it's gone forever, so
you better watch now. Realizing the power of
Snapchat's platform, Facebook, who owns Instagram,
tried to purchase Snapchat in 2013
for $3,000,000,000. Snapchat pretty much said, Hell, no, we are worth more. So what the Instagram do, they copied Snapchat's platform, and thus Instagram
Stories was born. And now, Instagram Stories is even more popular
than Snapchat. Why is Instagram stories so powerful in
connecting with people? There are three
reasons for that. First, our current
Instagram stories shows up at the top of
your followers feed. This is a constant reminder
to your followers that you exist and that they should check out what
you are currently up to. Second, if you
constantly use stories, it tells the Instagram
algorithm that you are using all of
Instagram's features, and you are being very
active with the app. Plus, you are more likely to be rewarded by increased
audience reach. Third, Instagram stories allow
you to be super creative, making you appear super fun and making people
super like you. Okay, now we know the why. Now, let's look at the how. How do you effectively
use Isagram stories? I'm going to share
with you a secret that almost everyone
takes for granted. And when I tell you the secret, you are going to roll
your eyes at me. The best way to use Instagram
stories is to tell a story. Oh, Okay. Don't pinch me. I am dead serious about this. Sagram stories
should tell a story. The key is to have a sequence, a sequence of
events that reveals a situation as the
viewer taps the screen. It is a pleasant
experience to see several posts that are
related to each other. Here is my simple three
step IG story formula. I am sure you heard
of it before. A story always has a beginning, a middle, and an end. That means most of your
Instagram stories should have at least three
posts chained together. Ready, set go. A to shave in the process
of shaving, all done. There is a specific
sequence of events that unfolds as you move
through each story post. Do you remember the girl who posts 30 Instagram
stories a day? A picture of her food, then her chilling
on the bed board, then a tree, zooming up
to some random object, her using a filter,
her with a stranger. Why are we even watching
her instagram stories? Why are we even following her? Imagine you are the viewer, you see a cart of food, zoom up to see sandwiches, and then at the airport
where two people are dozing off. What is happening? You are at the
airport? You went to grab sandwiches? It
looks so random. And if you keep on
posting these types of things that don't seem to
be related to each other, people will not care about
your Instagram stories at all. They are just random bits and pieces of your
life that don't seem to have meaning and
are not interesting at all. However, if you try
to tell a story a progression of events that makes a point or goes somewhere, Then you will entertain
your audience. My flight delayed. Okay, fine. Do you want an apology sandwich? Now, things are
starting to make sense. Now you have a story. Here are some more examples of my three steps IG story
formula in action. Everyone is staying home. So, what am I doing? I'm making a funny
video for you. I invite you to have
some wine with me. But I am a heavy drinker.
Can you handle it? All packed for Puerto Rico? Can I go with you, Daddy?
I don't know, Sweetie. Do you speak Spanish? Holy crap. The plane is empty. More lake space for us. More disgusting
airline food, please. What describes Puerto Ricans? I am Puerto Rican.
I can't keep calm. Let's give people
some attitude today. Doing a Barkati photoshoot. Wait. Why do I have
to be topless? My friend isn't Tops. When life gives you eggs, you make an omelette. A really big omelet. Happy December, be good and get presents or be bad
and steal presents. Whether you realize this or not, people are unconsciously trying to make sense of
things in your posts. Don't make it hard for them, and don't force people
to guess at its meaning. Tell them, You can also tell a story by asking a
question and answering it. What is that? Cupid's Bo? If you focus on just one
thing, success is inevitable. See what I did just now? I asked the question,
answered it, and give context and meaning why I asked the question
in the first place. Now that we understand
the beginning, middle, and end formula, let's take it a step further and talk about how to make people
really like you. Your regular posts are polished. They are like the pages
of your online magazine. They are almost too perfect. However, your Instagram stories are not supposed to be perfect. They are a quick snippet
of the real you, the you without makeup, the you with a sense of humor, the you that is
talking directly to the audience and bringing
them into your world. Basically how you do your job, how you make your cakes. Some people think
that I have a lot of modeling and acting jobs
offered to me all the time. I wish. Just like
any other performer, I have to audition for them. I told you the
time when I shared some Instagram stories of me auditioning for a commercial. When I came out of the
stressful meeting, I made this video. I just got back
from my audition. I think I did a good job, but it's raining like
crazy out there, Look. You see, I'm totally
getting way for you. I just showing you
San Francisco Rain. Okay, I'm gonna get
back in the car. You can see, I really
tried to talk to the audience and share what was happening with my
life at that moment. I made my followers feel like they were with
me on my adventure. And look, I got so many
direct messages from followers commenting on
just that story post alone. If you think about it, it was such a simple 15 second video. I wasn't doing anything special, just looking at my
audience in the eye and sincerely sharing a moment
of my life with them. Don't forget to also tag your location and
include a hashtag. Look, I was feeling lazy one time and published
a two post story. I was at Google headquarters and noticed some of
their Google Bikes. Location tag Mountain
View, California. Okay, that got about
three extra viewers. No big deal. I used the
hashtag Google Home. And look, an extra 50 viewers. Kick ***. Oops,
please edit that out. The more you practice, the better you
will be at telling stories with Instagram stories. Just remember to always put yourself in your
followers shoes. Think about what they will be thinking and feeling as they watch through your stories.
Guess where I'm going. Um, I don't know.
Looks like a castle. Oh, I'm right. You are at Disneyland. Ah, that's sweet. You are really walking into
the park. Steamboat Mickey. Cool. You are bringing
us into your weekend. Snow White looks a
little different. Oh, you're trying
to make me laugh. You're asking a question. Which one is my favorite? I don't know. I wouldn't
need to see all of them. Okay, you are trying to be cool. I appreciate you trying
to entertain me. So I'll give you
that one. And that's the end of the Disney story. I actually have to
criticize myself for that Instagram story because that story didn't
have an ending. At the end of the day, I should have taken you out of the park. That way, the viewer
would have some closure. It's as if you were my friend, and we went to
Disneyland together. Well, you learn and
you improve, right? Here are the action
items for this episode. Create a reputation for
yourself as the person posting interesting and meaningful
Instagram stories. And how do you do that? You tell a story. Don't just post random photos with no
relations to each other. Create a sequence of posts that get from point
A to point B. Every story has a
beginning, middle, and end. So make sure to have at
least three Instagram posts that tell just that. Make your audience want to tap through your stories
by asking a question. Ask the question, answer it, and provide meaning why you asked the question
in the first place. Talk directly to your audience as if you were having face time. Really try to bring
them into your world. And finally, make sure you
are also location tagging and hashtagging the story
post for maximum exposure. InseQM stories is
a powerful tool to help you connect
with your audience. It's like one of your videos, except less polished
and more real. So don't hold back, really share yourself and your
life with your followers, because that is what building a real
community is all about.
10. Story Highlights to prompte your Stories: We have finally reached the
end of content creation. Now it's time to
polish your profile off with some story highlights. The purpose of story
highlights is another way for people to quickly see
and understand your brand. These are the highlights
of your brand, the highlights of your
cakes for this week. And since they are a collection of your previous Isam stories, they are very engaging. A photo can be beautiful,
and with a caption, it can be meaningful, but your story
highlights are more. They make the
visitor want to keep tapping to see more of
you and your brand. These highlights also encourage someone to stay on
your profile longer, which tells the
Instagram algorithm that you have a popular account
with good content, which will help
increase your reach. Now that you're sold
on the importance of using story highlights, let's cover a few things
to watch out for. You can only use IG stories
that you have already posted, so you want to make sure the auto archiveing
feature is turned on. To do this, you open up one of your ID stories and click on the bottom right corner
that's labeled more. Click on Story settings. Now just make sure
that the save to archive is selected,
and we are done. As you select which posts to
include in your highlights, make sure there is a logical and interesting sequence
that unfolds, a sequence of posts
that reveal something. So the order of your
selection is very important. You are always telling
a short story. Next, is choosing a thumbnail
to represent a highlight. Just like what we said
about our profile picture, it's going to be
tiny, so make sure you use a photo that
is simple and clear. There are many accounts with extremely polished
highlight thumbnails. Each highlight is represented
with a graphic art, and all the artwork
from its colors to its design are
consistent with each other. This makes the profile
immediately professional. It builds trust and proves
that you have a strong brand. So why do I not follow
in those footsteps? Because I'm always trying
to find ways to encourage people to click on my
image, to learn more. I feel that profiles with super polished highlight
thumbnails is great, but a little boring. Yes, it builds trust
for their brand. But doesn't really motivate
me to click on it. For example, if you see this model thumbnail and you see this top brands thumbnail, which one do you
want to click on? The level of curiosity
is different. The one on the left makes me wonder what the photos
will look like, while the one on the right is already giving me a sneak peek. The one on the left is a clapper board
representing acting, and the one on the right is
me in front of the camera. In my opinion, the one on the right looks more
interactive and real. Also, using different
captivating thumbnails makes it look like
you are constantly updating your highlights, which encourages people to look at what current cakes
you are baking, making them want to come back to your account in the future. Because, hey, it's not just
a static looking image, it's constantly changing. Once you build up
your reputation as someone with interesting
and meaningful highlights, you don't need to focus on having perfectly
polished thumbnails. Take Rolex luxury
watches, for example. They already have
the reputation, so they choose to focus
on what's new and hot in their product line
or what they are particularly proud of
that week or month. Same thing with
Ferrari sports cars. They are showcasing the new
models in their product line. No need for boring and
consistent branded clip art. Which new model car do
you want to click on? Lastly, make sure
the text that you use to describe your highlights
are short and sweet. You can only use
a few characters before Instagram cuts you off. Your text should
immediately tell us what that particular
highlight is all about. Mona Lisa, visual effects, big cameras, backstage,
posing, audition time. You see, I use too many characters and
Instagram cut me off. So we better be careful. The action items in
this episode is to use story highlights to
make your profile even more engaging
and interactive. Make sure you have the
auto archiving feature turned on so that you can easily select
your previous stories to add to your highlights. Just like your profile picture, each thumbnail should
be simple and clear. It's totally up to you to create either super polished and
consistent looking thumbnails or just using the cover from
one of your IG stories post. Just note that different
looking thumbnails when done right makes your
brand fresh and active. Lastly, use short and sweet text to describe your highlights. Ideally, one or two
words is enough. Write more, and Instagram
will cut you off. I encourage you to not
only use story highlights, but to add new ones each week. Trust me, your
followers will notice, and they will come
back each week to see what's going
on in your life. Do you have new cakes? Oh, you do. Alright.
Let me have some.
11. Add a quiz in your Reel for more engagement: Add a quiz in your reel for
more likes and comments now. Here's an easy way to create more engagement on
your next reel. When you start your reel,
choose a video that you want to use and then hit next
and hit Next again. Then you're going to
select a stickers tab and then choose
the quiz sticker. This is going to
allow you to add a quiz to your video.
How cool is that? So for this example, I'm just going to type out
Best breakfast option. You can type any question that you want in here for
people to answer. Now, I'm just going to put the different options that
they can choose from. The first one, I'm typing eggs, and this is the correct answer. And then I'm going
to type out oatmeal. And then the last one,
I'm going to give them the option to select
Greek yogurt. Then we are done. You just position it over your video
where you wanted to show up, and then you hit publish, and people can go ahead
and answer the quiz. That is a great way
to get more people to engage with your reels.
12. Quickest way to use Reels and Shorts to grow your account: Hello, and welcome. Welcome. I'm June, and I have a special
tree for you today. Today, I want to share with you a special presentation
that I did only for my high ticket clients
where I shared with them the secret of what would I
do if I lost everything? If I lost my social
media account, if I lost my followers, subscribers, and I lost my
business, what would I do? Specifically, today, I want
to share with you just how to quickly grow
your social media, using reels and using shorts. These are content that
are short form content, that are about less
than 60 seconds long. Okay, so that is what
we're gonna work on today. The question right now, I
want to ask yourself is, why? Why are we even
talking about reels? Why are we even talking about
shorts if you're trying to go on YouTube
and Instagram, why? Right? Because if you have been using Instagram
for a while now, you'll know that Instagram was created because
of photos, right? You go to Instagram
to look at photos. So, originally, you can just get away with posting
something like this. For example, this is when I did a sponsorship for the
Omega Watch brand, where we were promoting the James Bond franchise
with Omega brand. And I posted this photo. But when I posted a real a reel, a video reel of my experience
with this Omega Watch. What did I get? I get,
like, 23,000 people. Right, viewing the video
and comments along with it. So the question is
why why do I get more attention if I posted
reels instead of a photo. And same thing, for those of
you who are using YouTube. Why do I get more attention if I posted shorts instead of
a longer foreign video? Because you know
that YouTube used to be specifically for long
form content, right? Like, for example, posting
a video that's about seven, five, seven to 10 minutes long. And yet, if you posted
something like that, you can see I only got a couple hundred views and
33 likes on that video. And yet I took the same video, chop it And I posted it
as a short, a 62nd short. You can see the likes. I got 1.7 thousand
people liking it. Why? Like, why? Like, the question is why. So I want to answer this just
before we get right into exactly the strategies
on helping you grow your Instagram and
your YouTube channel specifically with this strategy. But that is why I want to
start with answering the why. So you totally understand how these social media platform
are using this algorithm in a way that specifically targets people
who knows how to use it. So let's answer
the question, why? And I think you know the answer. Those of you who are on
top of social media, you'll know that TikTok
is a huge thing, was a huge thing, and is
going to be a huge thing. You can see TikTok is totally conquering
what I like to say, conquering the social
media world, right? You can see how it grew in 2017, 18, 1920, and it just
keeps on growing. And the amount of
downloads, right, each quarter is just
increasing more and more, and they're just making
more and more money. And what does that mean? That means Instagram and YouTube are scared,
scared as hell. Scared *****, if you
will pardon my French. So they're not only scared, but they are also
really, really upset. So what did they do? Well,
you guys know, right? Instagram created reels, which is less than 60 seconds
worth of video content. And YouTube started
moving towards shorts. So if you want to conquer
these platforms right now, if you want to
grow on Instagram, if you want to grow on YouTube, you need to leverage
reels and shorts, because that is the quickest
way to get attention. So today's event, this event that I did
for my high ticket is all about the quickest way to grow your social media
with short videos. Now, I know a lot of
courses, a lot of Guru. I'm pretty sure you have
taken a lot of courses and studied under a
lot of gurus before. And you know that they
tell you to do this. Oh, if you want to
get more attention, and more views on reels, just pose trendy music. Right? Use trendy sound effects? Use trendy video
transitions. Use keywords? Use hooks. Use rehoks to rehok your audiences
back into your content. Use eye catching thumbnails, Increased click through
rate, increased watch time. Right? We all know this. This is what everyone
talks about. And I don't know about you, but I'm kind of
sick of hearing it. So the question right now is, if you did that, I'm pretty
sure you have done that. If you did that for
a brand new account, what would happen? Nothing. Like, you will still
have zero followers. You still have zero likes. And you have to continuously, consistently pose more
and more and more for at least months and months before you start actually
getting some traction, actually start getting
some followers. So the goal of today is showing you if I lost
everything today, if I lost my insta accunt, if I lost my YouTube
account, what would I do? Right? So, remember, you
have zero followers. You have zero subscribers. What should you do
starting from zero? And interesting enough,
this used to be the promo picture of Instagram,
and they still use this. And this used to be the
promo picture of YouTube. And now, YouTube, they don't
even use this vertical. Use this landscape
format anymore. They switch to the vertical. Why? Because they want
to convince you to use YouTube shorts to consume
YouTube shorts over who? O T Tok. Right.
Okay, so let's get right into the meat of
today's strategy session, which is, let's pretend, Let's do a couple of
role plays, okay? Let us pretend that you have zero followers and
subscribers and you just open a brand new
Isogram and a YouTube Cp. If you are in the
Way loss Niche, if your account is
about weight loss. What will happen? If you posted just yourself eating food
or eating healthy food, which content would do you think that they
would like better? So, right? You guys
starting to see, right? So the question, once again, we're going to do this
role play several times. So the question is, if
you land on account, would you want to follow this account simply
because this person posted this picture or because the person posted
this viral content? Now, let's pretend that you
are in the fishing nee, and your account is
all about fishing. Would you get more attention
if you know what just posted yourself with a fish
or if you posted this? Is this considered fishing? A Hue, right? Okay, let's just keep on going. Just keep on going.
I just want to hammer this in the importance of creating viral or using viral content for your
social media growth? Now, let's pretend,
now, switching niches. Let's pretend that your
account is about motivation. And there's a lot of motivation accounts
out there, right? Posting memes and
motivational quotes. Right? So if you went on there and did what everyone else is doing and posted
something like this, Oh, Wt Disney he said, If you can dream
it, you can do it. Yey. If you posted this and
continue to post like this, do you think you will get more attention if you posted that, or if you posted a
viral video like this? Can a one legged
man do a back flip? What about you? Take a picture?
You can do a back flip. I don't believe you.
Whenever you're ready. That's crazy, B. What do
you think about this? Interesting, right? So
notice how when you watch a viral video
that's been proven, that's been liked and seen by hundreds of
thousands of people, it's just naturally
more engaging, right? Than you simply creating your own content and posting it on your social media profile. Let's keep on going. Okay okay? Let us pretend that your
account is about cats. Now, once again,
the question is, do you think you will
get more attention if you posted a
picture of your cat or other cats or if you posted
a viral content about cats? This cat is sad because they can't destroy your
Christmas tree. Presenting the anti
cat Christmas tree. Your tree will look like
crap, but it will be safe. Side effect includes dizziness, diarrhea, and depressed cats. Right. Obviously, guys, are you starting
to see a pattern? Right. Obviously, if you have really watched the video
and listen to the voice, notice that the
person in the video, the person speaking,
is me, right? Basically, I have taken these viral videos and I have
voice over them. To why? To own that piece of content, which which I will soon show you what I
mean by that, okay? So one more example. Okay? If your account is
about playing piano, if your account is about
teaching people how to play a piano or how to hire
you as a piano coach. Do you think you'll get
more attention out of the box out from opening and
brand new Instagram page, a brand new YouTube page, by posting this content, which is just you
playing the piano. And remember, the world does
not know who you are, okay? And do you think you'll get more attention by posting
your own content? 1% of the time or posting a viral content
to get attention. So this is where my neighbors
car alarms keep going z. So I turned it into a song. O Really interesting, right? Who here is a little moved? Who here wants to learn
how to play piano? Just by watching
this viral video, right? It inspires you. It stirs that emotion. It makes you feel
like, holy crap. I didn't care too
much about piano, but now I want to do that. That is really cool. That's
really creative. Right? Even for a person who does not want to learn
how to play piano, they will just follow
you because of that content. That
was not yours. Okay. So guys, let me know. Let me know in the
comment section. Who wants to see this in action? Like, we can talk about
theories all day long. But who would like
to see this live? Right, guys, you know, I will never share a secret,
a strategy with you, unless me, myself, and my team, and my clients are doing
it, or using it, right? So, if you are not following me, make sure to follow me and contact me if you
have any questions, but I am on Instagram, and my Instagram handle
is June Top Model. Okay? So, here is my account. Let me bring in let me show you what I'm
talking about, right? Notice, guys, I do what
I say. I say what I do. See, you can take a look. This
is my instrument account. And notice how one third of the content that
I post on Instagram. It is about me, right, my face, my situation, me playing
on this video game pad, this huge oversight super
Nintendo Controller, me celebrating New Years, me doing different kinds of promotions and
sponsorship deals, right? One third of my content is that. What are the two thirds of my content? You
can see, right? You can totally see
in these columns. These are not me. These
are viral content. Now, I'm not gonna
click through and click on each of these
videos to show you. You guys can totally go and check check out my account
and see what I'm posting. But notice how I'm totally separating my account into my
content and viral content. Now, for my specific account, my goal is to do
sponsorship deals. So, in that case, I post all
different type of niche. As long as it's
entertaining, I post it. I post that y. I post that to get attention,
to get traffic. And once I get traffic,
get followers, then what I do, then I post my own content. And then, with that, with
a combination of both, high engagement, high,
follower account. What I do is then I contact
sponsorships sponsors, and then I even get sponsors contacting me to work with them. Are you starting to see the
strategy behind that, right? So you can see, that is
how I was able to grow my account to, like, ADK, right? So that is one of the strategies that you should be
incorporated into your u business model into
your social media account. And this is actually
what one of my students did for YouTube,
because check this out. My student just used the
strategy that I just taught you to basically post viral content
on their channel, and you can see, Hey, look what I got in
the mail today. I hope you're starting to get some attraction on your
channel, too, right? So, my student was saying that, and then I said, Oh, Oh my
God, you got that today. That's so cool.
Congratulations, right? So, I'm sharing this with you because my
student, last year, you guys can see U in
October of last year. Just a couple of months ago. Dot this, right? So, obviously, I took I showed you guys the message
back and forth to show you that this is not a
random YouTube trophy that I just got from online that I downloaded
from somewhere, but it's actually a
real trophy that one of my students got simply by
using the strategy. Okay? So, guys, let me know, W here
wants a co collection of all these viral videos and virals cool sures that you can post on
your social media count. Who here wants that? Well,
if you want the traffic, please give me $1,000,000, and I'll give you my
entire collection. That's obviously a joke. In the future, I will be handing out different types
of my content. But is it okay if I over
deliver and show you where I get my content so that you guys can start getting
your content right now? Okay, so, guys just
write this down, okay? What you need to
do is take a look at read it red.com, okay? Red.com. And what you're going
to do is go on to red.com, and you're going to type
in the s search bar. You're going to type
in type Cullen. Video. And when you do this, it will bring up all
different type of viral videos in all
different type of niches. So here is a live demo
of what that looks like. Okay, guys, look you
can see this is Reddit. Right? Now, why are
we using Reddit? We're using Reddit because
Reddit houses all the top Viral videos, viral
content of the Internet. And it's so that the
collection is so massive. There's a lot of random videos, and even a lot of
disturbing videos. So that's one of the disclaimer that I wanted to give
you to make sure that you do not just go on there and suddenly be offended by all the different type of videos, okay? So obviously, you
can see, see NSW. That means not safe for work. Okay? Obviously, do not click
these when you're at work. So there's all different
type of content. But what your job is to go through and take a look
at how many views, right, how many up votes there
are and go through and look at the viral
videos that are on the top of everyone's
feed on Reddit, and then see if that video
belongs in your niche. For example, this
video right here, do we all go through
this, right? So, this video is
about gamers, right? So if your account
is about gaming, consider posting
something like this. It's not funny,
right? The whole joke behind that is this guy
is losing the game, and he's so pissed off, and he's like, Oh, I want
to destroy my keyboard. Oh, but it's expensive keyboard. Oh, I want to destroy my mouth. But it's expensive mouth. Uh H. I'm just gonna go jump out the
window because that's free. Right. So that is obviously a joke that gamers
will understand. So would you agree
that if you posted something like this for
your gaming channel, you will get a lot
more attention than if you only
posted about yourself, your gaming picture
and your keyboard. Right? So that is
just one example. Let's go back and take a
look at another example. Just so you guys have an idea of the different type of insis.
Oh, here's a good one. 52,000 up votes for this one video talking
about the power of a woman. The Sammy. Oh, isn't that cool?
Is that inspiring. All the guys trying to lift this weight, and
they couldn't do it. And a girl comes allong and
says, Oh, yeah, let me do it. Right? So, guys, if you are
in the weight loss niche, if you're in the health niche, if you're in the
motivational niche, if you're in the
influence niche, would you agree that if you
posted a video like this, you would immediately
start to get more attention if you just
posted your own content? But, this is what
I'm talking about. Using viral content
to get attention. And then, with that attention, you start posting your
own content. Okay? 50 50, 50%, 50%. Okay. So, guys, I want
to show with you. Is it okay if I
show with you live, one of my channels that I'm currently growing
because, you know, that student that has
reached over 100,000 subscribers are getting paid
by YouTube, she inspired me. He used my strategy to grow, and he grew more
and more than me. And then, so I got
really inspired. I was like, You know
what? I'm gonna start a brand new channel. Out from zero. And I'm gonna just post about cute animals. Viral animals. So I call
my channel viral animals. And then, so, guys,
I want to show you. See? Notice how in my
channel, I just started this. I literally just started
this, like, like, like, two weeks ago, right?
About two weeks ago. Brand new channel.
And you can see there's nothing in
the videos because I do not post long form content, right? I post shorts. You guys can see. These are the shorts that
I've been posting. Let me show you the
analytics really quick. Okay, so you can see,
about, like, two weeks ago, I started posting it before
absolutely nothing, right? You can see I started posting
shorts every single day. And you noticed that these
shorts are not my video. All I did is just
went on read it, find different type of
viral animal videos, and then I just
voiced over them. I get my commentary. And then, so you can see after about two weeks of posting, I got already 13 subscribers and 22 hours of watch
time and 5,000 views. Now, you tell me, where
else can you do that with a brand new channel
with nobody knowing who you are and starting to
get this type of result. Right. Everyone knows that. It's really hard to
grow on YouTube. If you're starting from zero. It's really hard to grow on Instagram if you're
starting from zero. But with this, guys, I just showed you live, right? That it's possible if you
use the right strategy. Okay? So today, I
just want to share with you this one this. This video, wanted
to play again. Okay. We've seen this video,
so no need to do that. Okay. So make sure
to go on to read it. This is just one of the many
places to find viral videos. And here's a quick tip. If you are posting
content on Instagram, do not pick viral content on Instagram and
post on Instagram. Okay. Don't do that. So p then because it's already
famous on Instagram. Why are you reposting
something Famous on Instagram? And another thing is obvious, if you're posting
content on YouTube, do not find content
on YouTube that are Vi and post it and
repost it on YouTube. That's not what we're
doing. We're taking Other content that's on other
platforms and introducing it as brand new content
IR Instagram account. IR YouTube account. Okay? So here we go. Let me show you the action
items of today, okay? The action item of
today is to look at your int Instagram account
or your YouTube account, and look at what type of
content are you posting? Make sure that at least 50%
or more of your content, starting from scratch is
viral content in your niche. Now, don't completely
copy my example, okay, because I post all
different type of niches, right? You can see I post these is
all different type of niches. As long as it's
entertaining, I post that. So what you want
to do is to sneeze down and only post
your niche content. Okay? So you notice that one
column is all my content. And all these other columns
are all viral content. Okay? At least 50% that our vi content in your niche
and 50% your own content. And same thing with YouTube. You can see you can see
whenever I post my own content, I get a little bit
of views, right? I get a little bit of views. But when I post viral content. Boom. I get tons and
tons of attention. See, look at this one post, 200 229,000 views,
posing viral content. Getting attention, once I
have people's attention, once I have followers,
hammer them, pound them with
your own content. Okay? And so, once again, here's a quick reminder.
The biggest mistake. The biggest mistake is do not forget about
your own content. I know what you're
tempted to do. You create a channel, and
you're posting viral content, and it's easy because it's
not on your own content. You're just posting it,
you're getting attention, you're getting engagement,
you're getting followers, you're
getting subscribers. You're like, Oh,
this is so cool. And all you do is just post other people's content,
other people's content. And if you just did
that, it's okay. You can make a living like what my friend is doing,
right? With YouTube. But you lose your own brand if you do not post
it by yourself, you lose your own business if you don't post
it by yourself. Because remember, you have to remind people that you exist, that your account
is owned by you. So my suggestion is
to post, once again, your content along with borrow content. Does
that make sense? Okay? So for so I wanted to mention
one last thing before we end today session, which is, I know some
of you are thinking. But, June, if I posted viral content that's
not mine, isn't there, like, a copyright infringement that
should be worried about? Guys, I just prove
to you, right? My friend is making
money from YouTube, using other people's content. So what is the
difference between taking somebody's content, going on to a social
media platform, reposting it, trying to get take full credit
and getting paid? B what's the difference between that versus picking
other people's content? Voice over in it, given commentary over it. Would you agree
that that changes the entire experience
of the video, right? Let me quickly give you an
example of what I mean. Let's just take one
of the video that I posted today. Take a look. Okay. So you can see, I posted this video today. And let me show you what I mean. Cat versus coger
Round one, fight. Cat versus co hanger. Round one. Fight. Right? Guys, notice that
it is just a video of a cat attacking a co hanger. That's it. And then the cohaner flips and then the ct freaks
out and jumps, right? That right there is a video. But notice how what I did with my voice over is I change
the experience, right? I said that it was
almost like a fight, like a moral combat
street fighter fight. I say, Cat versus co hanger. Right? And I say
Round one fight. So would you agree that
just by doing that, just by voicing over something, giving commentary, you
change the experience. Keyword. When you change
the experience of a video, you own that piece of content, and you can make money from
it. Does that make sense? Okay? So if you have any
questions, obviously, message me Instagram, and
I'll love to help you out. Okay? So with that said, have fun out there
and can't wait to see your account, go viral.
13. Pinterest Effect to get more Clicks: Use this pinterest effect to get more clicks on
Instagram stories. Starting stories and
tap the camera button. Take a picture of anything, and then go to the
three dots for draw. My Tap that first marker
and choose any color. I choose white and hold down on the screen to get
the full transfer. Then I go to the
three dots for Save. X out of this and pull
that photo right back up. Then go into effect, and we'll search for
this ahead of time, but we're looking for pin test. Then hit Done, and go into your stickers tab and
to your photo icon and start pulling up six
different photos to your product
service or Niche. I'm doing a gym and
sports theme here. So I'm putting six different
photos in squares and rectangles inside each of the
pin test boards as shown. When you're all done with that, go to the sticker
button again and search for the link option
and add your website. And I did one letter as a call to action
to keep it small, and I put this to the top left. Then I went into stickers, and I searched for
the sticker Join Now. I chose this one here and
put it over the link. Last step, I went back into
stickers and I searched for click to choose a click arrow to put over the Jon sticker. Give this pinterest
board story idea. I try on your next
Instagram Story.
14. Prompte your new post with this beautiful heart design: Promote your new post with
this beautiful heart design. We're starting in
stories and putting your photo to the bottom
part of the screen. Then go back into stickers
to your photo icon and put the same photo to
the top part of the screen. Then we're saving this, and we're going to go out and pull that photo
right back up. Then we're going into effects. You'll save this ahead
of time in your stories, but we're looking
for trippy V two. Then go into your Fonts
tab and into your eis. Look for the white heart. We are going to use a
third font from the left, the scripted font,
and make sure the top two as are highlighted. This will give a
glowing white heart. If your phone doesn't do this, just use a regular
white heart then. Put this in the
middle of the photo. Pull up the original
photo one more time and tap it till
it becomes a heart, placing it over the white heart. Go into stickers and
search for music line. I chose this one here, and I put this to the
top part of the heart. I went back into stickers, searched for it one more time, flipped it around, and put it to the bottom part of the heart. Then I went into fonts, and I typed out the word new, and I chose the last font, and I just kept it
white putting it to the top part above
the music line. And then I went and typed out
post and turned it black, and I put it above the
bottom music line. And now you have a beautiful new post promotion
for your next story.
15. Water Effect to get more engagement on your Instagram Stories: Use this water
effect to get more engagement on your
Instagram stories. Starting stories, tap
the camera button and slide all the way to the
right to the browse tab. This is where you will
search for effects. I already have two
of them saved, but you can use either the
water reflection effect or the wa wa effect. And make sure to tap
that flag to save it. Then go back into your stories, pull up the photo of choice, and then tap your three
dots, choose effects, and slide all the way over to where your effects are saved. Again, water reflection or
WaWa will work for this story. I'm sticking with
the WaWa effect, and then I'm going
into the font tab, and I'm typing out travel, keeping each letter bolded with a space in between each letter. I chose the color eye
dropper and choose the color within the
photo for the travel, and then I zoomed it in and brought it down to
the bottom of the photo. Then I went back into Fonts and I typed out travel
time a few times, and I made this one long line. And I made sure the
top A was highlighted, so it will have its
bolded white background. Put that over travel. Then I went back
into the search bar and typed the
actual word search. And I scroll down to this Google search bar
and put it up top. Then I went back into fonts, and I typed out the
words best trip ever. And I made sure the last A was highlighted to make it
look like a typewriter. This is a great way to
get more engagement on your next beautiful
looking Instagram story.
16. Creative Monthly Recap IG Story: Creative monthly
recap IG stories to get more attention now. So for this one, let's
start a new story. Click on Layout,
change the grid, and I'm going to choose
the four grid option. Then I'm going to go
into my camera row and put four different photos
inside of the grid like this. And then, once I
have my four photos, I'm going to hit done. And then I'm going to go into stickers and search
for a certain month. Let's say June,
and you can choose any one of these June
stickers that you like. I'm going to choose
this one right here and place it up here. And now I'm going
to go into text and type out recap and
place that right here. Next, I'm going to
go into effects, and then I'm going to
choose this one today. This just gives it a
retro film effect. And now you have a
creative monthly recap to remind followers to
keep following you.
17. Sponsorship 101 - How to get Sponsorships: I just got back from Europe, got this Italian
jacket for free, booked the macarons commercial, got invited to try some
exotic black spaghetti. Got another share for free. And even got a discount
off of an Omega watch. All of them was done
using sponsorship deals. Sponsorship deals is when
a brand or a business pays you or gives you free items
in exchange for promotion. You help promote their
products to your audience. In this episode, I
want to show you how I did it so that
you can do it, too. If you want brands to sponsor you and give you free stuff, you have to know what they want and what
they're looking for. Okay, so what do you
think is more important? Followers or engagement.
Followers, right? I mean, it shows how
popular you are, right? I used to think that,
too, but guess what? Brands nowadays care
more about engagement. You know, the
amount of likes and comments you get on your posts. In a study done with more than 1 million
influencer profiles. Data shows that as followers increase,
engagements decrease. This makes sense,
because if you have a small group of people made up of your friends and family, everyone is going to like
and comment on your posts. But as you grow and have thousands and even tens of
thousands of followers, not everyone is going
to interact with you. Brands love accounts
with good engagement. They love working with
positive people with a unique voice that their followers listen
and respond to. We already know
how to create and use our content for
maximum engagement. So let's get some
sponsorship deals. Okay, so now that you
have decent engagement, how do you get sponsors? First, make sure your
profile is presentable. You need to show sponsors that you know what you're doing, and you do this by posting
different products, preferably you with
the product and starting a conversation about
it in the caption section. When I did a virtual reality
commercial for a tech brand, I posted this photo and asked my followers which game
they would like to play. Scary zombies, killer
robots or evil aliens. And I got a lot of comments. By doing this, you are basically showing sponsors that you
know how to promote things. Second, contact brands that will actually be interested
in your profile. Your profile has a niche, a specific category, and you should contact brands
within your niche. A makeup account who post only makeup tutorials will contact a makeup brand
for sponsorship. But what if they wanted a sponsorship deal
with a jacket company? Well, they would need to
convince the jacket brand why their makeup audience would be interested
in that jacket. A fitness account should
have no problem getting sponsorship for fitness
related equipment, diet Products or
gym memberships. But if they wanted
a sponsorship deal with a mobile speaker brand, for example, they
will need to justify why their audience would be
interested in the speaker. Perhaps it is a great item
to bring to the gym or take with you to the park
where you plan to exercise. See, it's not that hard. You just have to make
that relationship clear to the brand
you are contacting. Third, contact small brands first and build
your credibility. Don't start off
contacting name brands. You will most likely
get rejected. Do a little bit of
research and look for brands that are new
with a small following. This particularly works
well if the brand you are interested in has less followers
and engagement than you. Then you can tell them that you can only help
promote their brand, but there is also a
good chance that some of your followers will
start following them. Remember to tell brands the
benefit of working with you. And lastly, use industry terms. Instead of just saying, Hey, can you be one of my
sponsors, or hey, can you sponsor me,
which makes it seem like you are only interested
in getting free stuff. Say something like Hi, will you be interested in having me as your
brand ambassador? This makes it look like
you are more sincere. It will also help greatly
if you can explain why you want to work with them and how much you love their brand. Remember, the best
brand deals are made when both parties
receive mutual benefits. Brands don't just want to
give things away for free. They are taking a small risk, a small investment,
hoping that you will effectively get
their name out there. If you can prove to them, you can do just that, then you will receive brand
deals with Ease. Here are the action
items in this episode. Once you have a polished
profile with good engagement, first, make sure you have a few posts where you are
recommending a product. Sponsors will be looking to see if you know how to take photos with a product and how to start an interesting
discussion about it. Second, contact brands that would actually be
interested in your profile. It should be in the same niche. Otherwise, you have to convince them why your
followers would care. Third, contact small brands first and build
your credibility. Find small businesses
that has less followers than you and promote your profile and your
influence to them. And lastly, use industry
terms like Brand Ambassador. You always want to
appear as a professional and not as someone who
just want some free stuff. In conclusion, have
a polished profile, have a specific niche. Have good engagement.
And finally, research and contact sponsors.
18. Sponsorship 201 Brand Awareness Tactic 1 and 2: So what do you do when you get a DM or a comment like this one. Thank you so much for liking my business post.
It means a lot. I would love to send you a free mini facial, just
to say thank you, or comments like,
my team wants to send you a product from
us as an influencer. Send over your details
so we can chat. People start freaking out. They're like, Oh my God, I don't know how to convince my followers to buy your product. And if my followers
don't buy your product, you wouldn't want to
work with me again, and no one will want
to work with me again. Oh, my God, what am I gonna do? And blah, blah,
blah. Oh, my God. Stop. Welcome to
Sponsorship two oh one. We are going to get you
your first sponsorship deal with two magic words,
Brand awareness. A lot of beginner influencers don't know how to
talk to sponsors. They don't know what
they can offer them, and they don't know how to help sponsors sell
their product. Here's the secret that I learned early on
as an influencer. When speaking to a sponsor, you don't offer to help
sell their products. You offer to help them
create brand awareness. Brand awareness is you letting your followers know
that a certain brand, a certain business
exist. That's it. There are four main tactics in brand awareness that
advanced influencers use. One, sell the fear
of competition. Two, promote the brand,
not the product. Three, extend the
deal and the perks, and four, use other brands to make yourself
famous for free. Let's cover the
first two right now. We all love action
figures, right? We got robo ca figures, power anger figures, terminator figures,
and batmobile. Huh? What? I'm not a geek. What? You never played
with toys before? Whatever, man. Anyways,
let's talk about how my friend Spencer worked with Hasbro to create
brand awareness. In the last episode,
we talked about why a brand like Target would
want to work with me. It's because I had
at least 5,000 followers who cares and
listens to what I have to say. Now, let's talk about the hell. How did my friend Spencer get a sponsorship deal with one of the major toy brands
in the world? To put things into
his perspective, Spencer only has 14 K followers. And Hasbro, Hasbro has
274,000 followers. This is how David conquered the Goliath and secured
an awesome deal. Well, for one thing, Spencer takes beautiful action
figure pictures. That's his specialty, and
collectible toys is his niche. His account is
absolutely beautiful. However, what do you
think would happen if he DMed Hasbro and asked
for sponsorship? How do you think Hasbro
would have responded? You are right. Hasbro
would have ignored him. You never contact big brands directly. They will ignore you. So what do you do? You
go where the action is. You go where they are hanging out and make them notice you. This is why my friend visits all the major toy
exhibition events, like the biggest one
at San Diego Cicon. He post photos and videos of
these events on Instagram, and a lot of his
followers tune in to see what new figures
are released each year. If you collect action figures, you will know that
brands like Neca and Hot Toys dominate the
collectors toy market. Their figures are so detailed that they are
not even considered toys. They are considered
collectibles. But what about the Hasbro brand? In the toy industry, Hasbro is known as a
toy brand for kids. The quality is mediocre at best. Take a look at the
Hasbro Captain America, compared to the Neca
Captain America. The Neca figure is
more realistic, more detailed, and has
more articulation. Now, take a look at the
Hasbro Optimist prime figure, compared to the Hot Toys
optimist prime. Holy crap. In comparison, the
Hot Toys optimist prime looks like a super
model. Is obvious. One is a collectible for adults, and one is a toy for kids. What some people may
not know is that Hasbro also makes high
quality figures too, like their Star Wars toy line. These figures are
pretty detailed and can be considered
collectibles too. In fact, Hasbro has a smaller
brand called Hasbro Pulse. This is their Instagram account. You can see this
account is smaller than the main account with
only 94.5 k followers. This account is
not general toys, but toys for collectors. See, they even mentioned
that in their bio, Hasbro Pulse, where
fans come first. And that's how my friend
got the Hasbro sponsorship. He basically struck up
a conversation with Hasbro's smaller brand
and explained to them about the competition
they are facing. You think Neca and Hot Toys are Hasbro's only competition? No, there are even
more brands out there that creates
amazing collectibles. So how is Hasbro Pauls
going to survive? They need to let the
toy collectors industry know that they exist, and that's why they work
with people like Spencer. Fact, these photos were taken by him to promote Hasbro toys. He is basically creating
brand awareness for Hasbro. Reminding people that Hasbro is not just a
children's toy company. They also make
collectible figures too. If you look at his
captions and stories, you'll notice that he never tells you to go buy these toys. He never tells you to
go and follow Hasbro. It is not his job to
sell Hasbro's toys. He simply gets free
figures and gets paid to promote Hasbro brand
awareness. Powerful, right? Tactic one of brand awareness is to let the brand you
are working with know. They have competition. If they don't work with you, then they risk being overcome
by their competitors. They risk their brand
not being seen or heard. Now let's look at
another example. When I was in Thailand, I visited the Korean
town there and got a sponsorship deal with the
egg sandwich restaurant. Since some of my followers
live in Bangkok, Thailand, this local business gave me a free sandwich and paid me to post about
their restaurant. Now, I didn't even take a
photo of the sandwich that I ate because I didn't
even like their sandwich. It was too salty, and it had way too much MSG. But I had to post about it. I mean, the restaurant
already gave me a free sandwich and paid me to post about it on Instagram. So I had to do it.
So what did I do? I used Tactic two
of brand awareness, which is to promote the
brand, not the product. I am not going to post about the sandwich and tell my
followers that I liked it. That would be Boshit.
So what did I do? I posted about their
brand instead. And in this case,
their location. I noticed that they had
a giant egg photo booth in the back of their restaurant. So I told my followers, Hey, look at this place. This restaurant has
a place where you can take fun egg pictures. Did I tell my followers
to go buy the sandwich? No, it's not my job to
sell their damn sandwich. My job is to let my
followers know that this place exists and get a
conversation going about it. I simply posted these
IG stories and said, Hey, what an interesting
place. What do you think? Hey, just so we're clear, you are not gonna go tell that restaurant that I
didn't like the sandwich, right? Oh, my God. You're so giving me hell today. First, it was my action
figure collection, and now you are blackmailing
me. Whatever, man. Anyways, My Thailand followers
were intrigued by my post, and many responded to me by DM. Even my followers from the United States joined in on the conversation and
said things like, probably one of
my favorite foods about to burst all
over your head. Your stories are fun, eager to read every
time you post. And another DM said, I will make some scramble eggs now because you
put my mind on it. And then I let the
restaurant know. You see, people are reacting
positively to my post. People now know your
business exist. My job is done. You now have brand awareness, and if they are ever in the area, they might
check you out. Many influencers make
things complicated. They feel pressured to
sell products and give sponsors unrealistic
expectations and guarantees. Don't make it complicated. Here are the action
items in this episode. When you are having a conversation
with a small business, just tell them straight up. Tactic one, you are
a new business, and not many people
know who you are. And plus, you have competitors. Your customers only know about your competitors,
but not you. I will help you grow your business by telling
people who you are. I will give you brand
awareness and tactic to. Tell them that you don't
help them sell products. You help them sell their brand. You will let your followers know what you think
of their brand and start a conversation going that will generate
visitors and leads. Never, ever feel pressured to sell a product
for your sponsors. It is not your job. Your job as an influencer is
to create brand awareness. It is much more important
to keep a brand name in the mind of your audience
than to sell 12 products. Now, do you want to know what
tactic three and four is? I'll see you in
the next episode.
19. Bridal Pregnacy or Product Reveal Story Ideas: Bridal pregnancy or
product review story idea. Starting stories and
pull up a photo. Swipe to the right twice, so it turns black and white. Go into stickers and
search the word sparkler. I chose the first one here, and I placed it on the top of the original sparkler
so it stands out. Go into stickers and search
for camcorder frame. I chose this one here, and I zoomed it over
the original photo. Go back into stickers, into the photo tab and pull
up the original photo? Place this over that
camcorder screen. Hold down and slide it behind, so it goes behind the camcorder. Go into stickers and
search for coming. And I chose this cute
coming soon sticker. And I place that on top
of the screen itself. Would you agree that
this is a great idea for a pregnancy bridal
or product redial?
20. Fun Book Now IG Story for your product and services: A fun book new IG story for
your products and services. Start in stories and
pull up a photo. I used a horizontal version, and I placed it to the
top part of the screen. I went into stickers
to the photo icon, pulled up the same photo, flipped it upside down, and placed it on the
bottom part of the screen, and then I saved it. I went out and pulled that
saved photo right back up, and I went to AFX, and I searched for
liquid bubbles. You will save this
ahead of time. Then, go into stickers
and search for notebook. I chose this one here, and I placed it in the
middle of the screen. Then I went into stickers
to the photo icon, pull up the original photo, placed it on the top
part of the notebook. I then went into stickers to the Link tab, added my website. And one letter as a call to
action to keep it small. And I placed this on the
bottom part of the notebook. I then went back into stickers, and I searched for Book New, and I chose a Book Kell sticker to put on top of
that website link. And the last step was to go into stickers, search for click, and add a clickable arrow on
top of the Booknw sticker, so your audience
will know to tap on it to be brought
to your website. So what do you
think? Fun, right?
21. Trendy Items or new collection engagement ideas: Trendy items or new
collection engagement idea. Starting stories and tap
on the camera button. Choose layout and go with
the four grid layout. Just swipe up and pull in
four different photos. When you're done, tap
on the checkmark. Dan tap on the three
dots for effects. You'll save this ahead of time, but I just went with a
low exposure effect. Dan go into Fonts, type a period, and I chose the Font typewriter
for this one. Added a bunch of spaces. Then I went into the color
wheel and the eye dropper, and I chose a color
within the photo. I went ahead and zoomed this vertically in the
center of the photo. Then I went back
into fonts and typed out the word resort
on the font elegant. But any font here will do. And I put this on the bottom
part of that brown line. I then went ahead and
typed out the word W and put that on the top
part of the brown line. Next, I went into stickers, and I went into the photo icon, chose a photo, tapped it once to make it a
circle and centered it. And lastly, I went
into stickers, typed out new collection circle. And I put that right
around the center photo. Feel free to add a link to
any product or website. Give this idea a try
in your next story as this is a great way to present your new
collection, right?
Jun Wu, Social Media Influencer
