Transcripts
1. Intro: Hello everyone. My name is Clarence, and on this course I will show you how to create an artwork in this tile. I will start by showing you where to get the resources and then move to Photoshop to start the editing. You will learn everything step-by-step by practicing some tools and techniques that will make the process really easy. By the end of this course, you will be able to transform any portrait picture to this abstract, colorful style. You can use these techniques to create unique cover arts postures while papers, personnel works or whatever you like, you will need only Photoshop for this course. So I hope I see you on the other side.
2. 01 Resources: Hello again and thank you for joining. Before I get started on showing you how to create this kind of artwork, I'm going to show you what we are going to do and where we can get the resources that we need. So I have here two examples. Here's the first one. So on the right side there is the original picture. And on the left side we have the edited picture. We have also another example. Again, we can see the original picture here and the edited picture here. So in both cases we have as reference pictures, the statues, and you can see that I've applied different textures and colors on, on different parts of the pictures. So in this case, we would need to download to kind of resources. First of all, we need an image to edit and I've used a statue in both cases. And I'm also going to use a statue for the wonder I'm doing during the course. But of course you can use a portrait or whatever picture you like. And besides the main picture, we also have the textures. I'm going to show you where you can get some colourful ones and maybe you can also edit them. And yeah, let me show you the picture that I'm going to use. Yeah, that's the picture that I'm going to use for the course. And, and you can see the name right here in case you want to download the same one. So yeah, let me show you the website. Okay, so first of all, we are on an splash and we can search for a statue. And of course we get different results, but of course you can download whichever picture you like or you can also use other pictures. As I said. Yet, this is the one that I have downloaded. You can also go to Pinterest and search for step two. The same thing you can do on Paxos. And yeah, the images here are free to download and free to use for anything. This is why I'm showing you these resources, pixels and splash. And after you decide about the picture that you are going to use, you would need to get also some textures. In these words that I showed you, I've used my own artwork says textures. But of course, the only thing is that they need to be colorful. So, yeah, if you want, you can just go on my Instagram page and screenshots. Some of them don't have any problems with that as long as you use it. Just like for personal use. Yeah. If you want to again, take screenshots of these and use them, but of course you can always find something on Paxos or unspliced. So let's just search for texture. Actually, we need to type colorful texture. And here we can download whatever we like as long as it is colorful and abstract. So I'm going to open some of these and see what I download. So what I see in this pictures is the fact that they need to have a lot of colors. In this case. It just has blue and pink. So I'm going to see for any other examples, this one has more variations. And of course, when I open them, I can see other related pictures. Let's open this one to this one. So yeah, you can see what you like. And now I'm going to start downloading these out. Suggested to download as much as you like. Maybe maybe we don't use more than seven, but we can have them for other things that we may do. So I'll just download them and put them in a folder. So, yeah, Now that we have our resources, let's move on to the next video.
3. 02 Remove Background: So now that we have our resources, so we just need to start by selecting the main image. In this case, have the statue. So I'm just going to use the rectangular market tool selected. Go to edit, copy and I'll create a new document. Usually I go with this size, four thousand, five thousand. That's the optimal ratio for Instagram posts. But of course, when I exported, I decrease the size so I can compress it for Instagram. And the resolution, I put it on 300 in case I want to print it. But again, when I export it, I put it on 72. So yeah, color mode, RGB. And let's leave everything as it is. I'll click create and control V to paste the image. Now, I just need to adjust the position of it. So the main thing is that the head is kinda in the middle of the document and about the size. I think we can have as examples. These ones. So yeah, basically like a portrait picture, I would say, I guess it is. Okay. So the next step would be to remove the background. And as always, if you know how to remove the background, you can skip this part. But yeah, I'm going to explain how we can do that. And I will go with the way that I use myself, which is using the pen tool. But of course there are also the selection tools like the object selection tool, where it just select it and it will roughly select the main object. But, and yeah, you can click control C control V, Of course, for these areas right here you can go again to Quick Selection Tool. There is this plus minus signs and if we want to remove selections, we need to go to minus and we just click on these areas and it will adjust it to what we like. Like that. And of course, if we want to select more, we can go again to the plus sign. And of course here is the size of the selection and the hardness I think it is. Okay. You can adjust it based on your picture. But yeah, that is how it works. With a selection tools. You can click control C, control V, and we have a new layer with a selection. But I don't like these kinds of selections on the edges. So I'm going to undo and control D to Deselect. Of course, there is also this other way to remove the background on this quick actions you have this remove backgrounds. So let's click on it. And it also does a pretty good job about say. On removing the background. So if you want, you can also use that. But I'm not sure on which photoshopped version this starts. So so in case you don't have that option, I'm going to show you how to use pen tool. So I am going to undo again, and let's start with pen tool. I'm going to zoom in and go to Pen tool right here. In case you don't see it, you can hold quake1. Pick the first option, which is the pen tool. And now how it works, basically you just click on a point. And the whole idea is that we want to follow the shape of the body. So let's click on a second. If we just click, you can see that we can create a straight line. So let's undo that. And if we also do it on short distances, we still have these straight lines. So let's do it again. And the idea is that you need to click and hold and drag. So this way you can create curvy lines. And when you see that it adjusts the shape of the body or of the object that you want to select. You can let go of the mouse and you can move on to the, to the second or the third based on where you are. And the same process. Try to adjust it and then let go. So now, let us see. Now I'm going to show you something else about the Pen tool. We can see this kind of straight line with these two circles on the side. It is created based on the curve of the, of the shape. So for example, if I click now on this other point, you can see that it creates these kind of curves. So to avoid that we can Undo. And by holding Alt key, we can click on this square shape right here. Let's zoom in so you can see better. Yes, so holding old key and let's click on it. And this way it is like starting from scratch. So let's click on this point. And yeah, we can see how we can adjust it. And this way I am going to select the whole shape of the body and I'll suggest you in case you are not comfortable with Pen tool. Move with small steps, for example, you don't need to go to that part are first of all, let's click here. Say you don't need to go here and try to adjust the curve, but you can just go here that is closer. And yeah, take it step-by-step. Say yeah, this is what I am going to do until I close the path. Okay, so when we are at this point, the next step would be just to close the path. So let's zoom in so you can see better. Basically there is this shaped, this round shape that appears. So you just need to click on it. And this means that we close the path. Right-click makes selection federated 0. Click OK. And now we have the selection. Let's zoom out and control C, control shift V2, paste in place or you can go to edit, copy and edit paste. So we can see that we have a new layer here. Let's uncheck the layers below. And now we have the image with a transparent background. So yeah, the next step would be to work with color. So see you in the next video.
4. 03 Adjustment Layers: Okay, so let's start with the colors now. First of all, let's create a new background. So I will create a new layer below the main image. And let's just pick a random color. Let's go with blue. Let's use paint bucket tool and I'm going to apply it. So first of all, I'm going to make a copy of this by holding Alt key and dragging up. And yeah, I'm going to start with a color adjustments, as I said. So I will go to the adjustment layers here. Here you have all the adjustments like brightness, contrast levels, curves, and so on. Let's start with brightness and contrast. And here are the levels can increase or decrease the brightness. And also the contrast, I think, yeah, I think I can increase the contrast a little bit. And yeah, you can see that this also affects the blue background. I need this to be applied only on the layer below. So to do that, I go to layer and create clipping mask. So this way, however, I change the levels, it affects only the main image. So now I'm going to show you the main adjustment layer that I like to use. I've showed you this evenly in the previous courses. You have seen them. That adjustment layer is the curves. And I'm going to use that to get some colors from the image because we need them to do those kind of highlight separations of colors like the examples that I showed you before, like in these cases. So, yeah, let's start. First of all, let me show you how you can use that. We have the RGB, red, green, and blue. And we can see this diagonal line. And then this diagonal line. We can also create new points besides from the two that are already here. So let's just click on it. And now we can create curves by just dragging these points and we can see how it affects the picture. So from my experience to get some kind of iridescent colors, it is good to create some kind of curvy shapes of this, of this line. So to do that, we can create a few more points. And the other is just try and see how it affects the picture. We can see that we get some colors. And yeah, I want to have some shadow areas, so I'm not going to increase that, going to decrease it. And I think I'm going to create a new point here and see how it affects the picture. As you can see, I'm just playing around and see what I get because as I said, it's not like it has a formula. Yeah. Just trying to create a nice contrast. And of course besides that, there are also the other options. So yeah, I think it looks nice like that. But of course I can come back here and change it again in case I don't like it. So let's go to red. And again, the same thing, but in this case is around create curvy shapes the same way as I did on RGB. In this case, I just tried to create really soft shapes and see how it affects the picture. Of course, that also depends on what kind of colors you like, but just showing you that the technique that I use. Okay, let's go to blue colour. And yeah, usually the blue color makes everything better. Okay, I think I like this one. Yet. That zoom out and we can see the difference here. If we check it and uncheck it. Again, the curves needs to have this kind of arrow right here, meaning that it creates a clipping mask. And now we can use hue saturation on top of the curves. We can increase the saturation and play around with a hue to pick the color that we like. Although we are going to replace these colors with textures, because this is why I use the curves to create these kind of different colors so I can select them and apply textures on them. So yeah, that's about adjustment layers. Now I'm going to show you how to use some filters so we can make this picture look more like an illustration. So see you in the next video.
5. 04 Illustration Look: Okay, so now that we have the image in a colorful style, we need to make this as one layer. Now it has four layers. So first of all, I'm going to select them all by holding Shift. Yeah, let's click on the first layer below hold shift. Click on the layer above, and we just need to go to this group icon. Now let's make a copy of it so we can keep the original one. And I'm going to make a copy by holding Alt key and dragging up now right-click merge group. And now we have this as one layer. Again, let's make another copy. This is what I do to keep the original or the previous version just in case I changed my mind. But of course you can avoid that if you feel confident about the next steps. But yeah, the next step would be to kind of make this more like an illustration. As I said. So to do that, I'm going to show you what kind of technique I use. I go to image adjustments and first of all, use the Pasteurized effect. And if I check and uncheck the preview, you can see that it does that kind of reduction of colors, I would say. And here you have the levels. The more you increase it, the more levels of colors it has. The minimum is two. And here you can increase it as much as you can, but I would suggest to go with four or five depending on the picture that you have. It doesn't have a big impact on it, but yeah, it's something that I do. So I will click OK. And now to kinda avoid these kind of pixelated parts, I go to image adjustments and I go to Filter, stylize and oil paint. And here you have the brush option and the lighting. If you have this checked, you can see yeah, let's check this. Yeah, you can see this kind of texture on the image that personally, I don't like and we actually shouldn't use to get the result that I showed you previously. So I'm going to uncheck it. And now on the brush option, you can see these four options like stylization, cleanliness scale and Bristol detail. And the ones that I change our sterilization and cleanliness. So depending on the details that you want to keep on the image, you can decrease or increase them. And let's see the difference on the preview. So yeah, I keep them all in ten besides the stylization in this. But of course, if the image is bigger, you can maybe increase the stylization. So it's not like it's going to make a big impact when we apply the filter that will make it more like an illustration cell as just click OK. And now let's go to the filter that will be more helpful for us. So filter and filter gallery. And you have already selected the filter. So yeah, you can see that the filter right here under the artistic folder called cut out, does this kind of illustrations tile out, say with these sharp shapes? And here you have three options, number of levels, edge simplicity and edge fidelity. Usually when I want to learn how an option or a, how a filter and in fact works. I just play around with the levels and see what I get. So let's do it together a whole number of levels. We have it on eight and maximum. And if we put it on to, let's see what we get. So we get a reduction of colors and number of levels, the same thing as it was unpasteurized. Some of the more we increase it, the more colors we get. Now, depending on the picture you can play around with this. And I'm also going to see how it looks on different levels. But I think I think I'm going to keep it on eight. Yells try again. Seven. K. I'm not sure, maybe seven or eight, but I'm going to leave it on aid now and I'm going to see if I can make any adjustments on add simplicity. So again, let's put it on ten on maximum. See what we get. Yes, so we get simpler shapes. How would say? Well, if we decrease it, we get almost the original shapes. So depending on how simple Yuan the shapes to be, you can increase the edge simplicity. Let's put it on five and see what we get. I'm going to zoom in so we can see better the changes here on the hair part. Yeah, let's increase it more on nine. And the I think I need to play around with these two and see what I decide. We can also see the third option, edge fidelity. Let's put it on one to see the difference. Yep, this also does this kind of simplification of the of the shapes. I don't know if simplification is the word, but it makes them simpler. Yeah, again, this depends on what kind of style you want to get, but I think I want to get something like in the middle because the first one is too simple. In my opinion, or it still looks nice. But for what I want to create, I think number two is the optimal option. And maybe I can put this to seven, add simplicity. Or 900. Say at this point, I'm just playing around and see what I, what I get. Okay, I think that's my final decision. Number of levels eight as simplicity, delta T2. Of course, whenever I tried to create something like this, I play around with these levels until I like it. So the outer encourage you to play around with them and see what you like. More. So let's click okay. And yeah, let's see the difference. Yeah, so, so far it looks more like an illustration, but now we need to make it more stylized. So we can add textures and stuff like that to make it look more like this. So yes, you on the next video.
6. 05 Color Selection: Okay, so now that we have our image, we can see that it is separated in different colors. We can see this kind of grey colors, blue, pink, red and so on. And what we need to do is separate them all and on each of them, we need to apply certain textures that we like. So again, let's make a copy of this by holding Alt key and dragging up just in case we needed. And to do that kind of selection that I said, we need to go to select color range. And here on this option we can see that we can select red color, yellow color, and so on. And you can see that when I click on each color, the image right here changes and I'm going to show you what that means. So when I go on blue color, you can see that the background is kinda White and the images kind of black. And that is because the lighter color means the color that is selected. In this case, this one because this is blue, that's the color that we have selected. And the black colour means the color that is not selected. So yeah, when we click on read, we can see the highlights means the shapes that are red. But besides these options, there is also highlight, mid tones and shadow. But in these cases I use sampled colors. And what this means is that we select the color by ourselves. For example, if I want to select this kind of a light grey pink color, I can just click on it and you can see that we have the white color right here means that it is selected. And in this case we have also the fuzziness option. The more we decrease it, the more specific the selection becomes. You can see that we just have black and white. We don't have any colors in between. So if I increase it, we can see some kind of grey colors. These means the selections that include the colors that are similar to the main one that we selected. Say, if we want to increase it, we can also select the other ones. But in this case I'll just try to be specific and just pick this one. So let's click. Okay. And here we have the selection. We can go to edit, copy and paste. And yeah, let's uncheck the layer below. You can see the selection here as a new layer. And this is what I'm going to do with the other colors. Let's go again to select and make sure you are selecting the main layer here. And sorry, I don't renamed the layers, but yeah, I think it is easier to orientate because we just have the main layer selections. So let's go again to select color range, and let's pick the dark colors. We can increase the fuzziness in this case, I would say because I want just one layer with the shadows. Say I want also the I to be included. So I increase the fuzziness and click OK, control C, control V. And yet we are starting to form a new picture just by having the, the selections of the colors. So let's go again, select color range. And now I'm going to try and select the highlights, which are these ones. Yeah, you can play around with the prisoners and c, depending on your picture, see what you like to select what they control c and control v. And of course, you can also change the order of the layers. But we can see that when we apply the texture to see if it makes any difference. And the, I'm also checking what I've selected so far, say or this is what I'm going to do with maybe two or three more colors. Okay, so at this point we can see that we have six layers which represent the colors that are selected. We can put them on a group if we want. So, yeah, let's hold shift. So I clicked on the layer below hold shift, click on the layer above, and I'm just putting them on a group. And now we have also the layer below the main layer. So yeah, Now that we have this selection, the next step would be to apply some, some textures and play around with the colors on, on each of them. So yes, you, on the next video.
7. 06 Textures: So now I'm going to open all the textures in Photoshop so I can see which one of them I use. Say, let's open them. And of course you can also make adjustments on these ones. For example, yeah, let's try and edit this 1. First of all, let's unlock it. And we can add adjustment layers like hue saturation, depending on what colors you like. You can also add brightness and contrast, Yeah, like all the adjustment layers that you like. And we can make it more contrast by using the liquefy effect. So we can try this forward work to land. We have the size and pressure here. We can increase the size based on the image that we have. And yet we can make this more abstract. Let's zoom out. Yeah, besides this option, we also have the wheel clockwise tool. These are the tools that I use in in this liquefy option. Yeah, in case you create some kind of transparent areas, you can just use this forward work tool again to feel them. Now let's click. Okay. And here we have a new texture that's going to change the colors again. Say yeah, you can do these kind of adjustments with all the textures if you want. I'm just going to make some minor changes, just playing around with hue saturation. Going to do the same thing here. Okay, so now that I made some changes on these textures, I'm going to copy and paste them on our main documents. So let's select them. And now I shouldn't go and copy because yeah, that could just copy one layer. In this case, we have three layers because I've also applied the adjustment layers. So I should go to Copy merge the, or you can also have that shortcut here. And let's go to the main document, control V. And here now we need to apply this to one of the colors that we have separated. Let's try it on one of them. Let's try this one. So I'm going to put it on top of that color. Let's reposition it. Like that. Yeah, I'm repositioning it so it covers the whole space of the of that layer. And now we need to go to layer create clipping mask. And this way it applies on the, on the layer below. I think we can uncheck these so we can simplify things. Yeah, you can see how it was and now we have the color here. Of course you can make adjustments by they can control T and changing the position of it depending on what you like. You can also change color by clicking control you. Yes, I think I'm going to keep it like that. Ten maybe I change it later. Let's do the main one. I think the, I'm going to use this one because it has a lot of details. So again, Edit, Copy Merged, control v. I'm going to reposition it. And now go to layer, create clipping mask. Or of course you can use the shortcut. Say, I think this looks really nice because it has a lot of details. Ok? And I'm going to do the same thing with this one. I think in this case, I'm going to pick one with details, but I'm going to try and make it dark because we need to keep the the shadows. Although I just I'm just going to copy this one at it. Copy Merged. And let's paste it above the shadows at it. Paste, going to adjust the size and layer create clipping mask. But in this case I want this to be dark, so I will create a new adjustment layer on top that use iteration. Again layer create clipping mask. And now I'm going to decrease the saturation and also decrease the up, the lightness. So yeah, we just have a kind of texture. Let's say it's not totally lag, but it has these kind of grey colors. And yeah, let's move on to the next selection. Right here we have the highlights. So let's pick another texture and let's go with this one that has some really nice colors. Copy Merged, Control V. I am going to rotate it. I think we had just to pick some nice colors. Let's go to layer create clipping mask. And the, I think in this case, we can go to hue saturation again, layer, create clipping mask. But in this case I'm going to increase the lightness a little bit since we are applying it on the highlights. And of course we can try different hues. Okay, just changing the position to see if I can get something with more details. And yeah, we just have two more textures. Okay, I'm going to paste it. So edit, paste, hold Control Z. I'm using the shortcut now. Okay, just changing the position to see how it looks better. And the final one. Yeah, let's go with something simple that's tried. As you can see, I didn't use all the textures, but yeah, we can have them in case we change our mind for a certain texture. Old control G. Okay, I'm rotating it. Ok, I think I'm going to try something else. Let's, yeah, let's try this one. Going to see what other textures I have. Psi can decide. Yeah, actually I like this one more. Control v, old control g to apply it. And yet control you. So at this point it is just about blending the colors. I think this kind of texture doesn't fit really well here. So I'm going to see if I can use something else. Gate looks kinda too messy outside. Maybe I can try this one or this one. Although I've used it before. By changing the colors or the position, it will look different. So yeah, just a blinded here. And I'm going to uncheck the layer on top. Okay, something else that you can do in case the textures do not look really like an illustration. We can go to the texture and we can go to filter, filter gallery and apply that cut out adjustment. But of course, we don't need to simplify the colors too much. I would say. Yeah, let's click. Okay, and I'm just trying it for now. So yeah, that's one option. Of course, you can keep playing around with that, with the colors and decide about how it looks better to you. Let's undo to see the difference. Or the next option would be to make a copy of this and we can try that oil paint again. So stylized oil paint. And yeah, we can increase the stylization. Click. Okay. And yeah, that would be another way. So yeah, that's up to you depending on what you like. Think you haven't decided yet either, but yeah, I can apply that cut out option on top of the oil paint and we get something like this. I can't change the position of it and change the hue. Think. Okay, so now I think we can move on to the next video so I can show you how to make some color adjustments. So see you in the next video.
8. 07 Color Combination: Okay, so now the next step would be to make some color adjustments. And we also have the main layer below, which is this one. And usually I convert that to one color so I can create a new layer. And let's go to the paint bucket tool. And I can just apply the white color. Now go to layer create clipping mask. And here we have this as just one layer, but in this case I don't like the, the white color, so I'm going to see what other color I can apply. The I'm just going to test it and see what I like. I think I should apply a dark color. So let's go with a dark blue. And it looks dies, but I'm just going to try different options. And of course I can also create a new layer. Again, layer create clipping mask as always, on top of the main object. And I can go to the gradient tool, pick two colors. It's big, pink one and also the purple one, and apply it. And let's go to the basics and let's go to this option which blends the two colors that we have selected. And we can also try something like that, but again, we need some darker colors. Okay? So I think I'm going to leave it like that, but of course, we can also apply the hue saturation adjustment on top. And we can also decide to make it black or we can change the hue. So yeah, it depends on what you like. Usually I like to just show you the technique and then let you decide about what you like. Because I think everyone has it's own taste and it's not my duty to show you what colors to choose. Of course, I would say that you need to try and combine them so we need to see and have a small amount of colors combined to each other. So for example, we can start from the beginning here. And yeah, that's the main texture that has the purple, pink, and green color. Now we can go to the other selection here, which is dark black and white. Now to the second texture. We can change the colors here and try to combine them with what we already have. So I guess these colors would look nice. Now to the second, to the other texture, this has some kind of orange colors. I'm going to add a hue saturation adjustment on top again, layer create clipping mask. And here I am going to see how I can combine it with the colors that we already have. Yeah, the same thing for this one. As you can see, what I'm doing is just creating a hue saturation adjustment on top and playing around with the adjustments to see what, what looks better. Okay, let's do it the same way. And this one. Okay, So now that we did color adjustments inside the statue, the next step would be to make the final color adjustments of the whole image and maybe make some adjustments on the backgrounds. So yes, you on the next video.
9. 08 Final Adjustments: Ok, so usually when I'm on this tab, I tried to simplify everything. So I put the main image in one group for I converted to one layer. So let's do it right now. I'm going to select these layers. I'm going to put them in a group and Yeah, let's make a copy of it. Right-click merge group. Let's uncheck the Lear, the group below. And yeah, now we just have the main layer and the background. Let's put it right here. Usually what I do on the background, I just add a text, sir. I can also use any of these textures that I was showing you before. I'm just going to go through them and see if I like something. Maybe, maybe I can undo the settings are the effects that I applied here and I can copy this control c. Let's go to the main layer control v. I'm going to adjust it. And now I can try different blending modes from normal to the last one. So which is going to go through them and see if I get something nice. Like these ones here, the darker options, but there is also this sub flight that I like. So yeah, let's try it with a multiply and I'm going to decrease the opacity. Okay? I just want this to be really be visible as less as possible. So I can also make a copy of this control T And I can rotate it to try and make kind of dirty background so it has a kind of texture. Here. I can also increase the size of the texture below. And I guess, yeah, that's what I'm trying to achieve. Just a background with a texture. I'm going to decrease the capacity again. And yeah, now the final step would be to make some color adjustments. So let's go to brightness and contrast. As always, these should be on top of the other layers. And let's try to make the adjustments. Again. Let's try. I'll select use iteration. Yeah, I think I'm going to change the colors. I think I'll go with that. It looks better to me. K. And now the color balance, it has midtone shadows and highlights. In this case, usually I just see the effect that it does on the picture and then decide about it. It's not like I have a formula or something like that. Yeah, I don't think too much about it. I just make it really fast in the end to see if I can make any adjustments and improvements. So okay. You can see the difference. Yeah, I think it looks better. There's just one thing that I will see if I can adjust better. There is this side of the phase that kinda blends with the background and I will see if I can fix that. I'll create a new layer on top of the main image. And yeah, let's pick this color. Let's go to the brush tool layer, create clipping mask. I can decrease it, decreases toughness by deleting some areas. Okay, control you to see if I can get any different colors. Let's click OK. And now I think it looks better. So let's save this as a project. And I'm going to show you how I export the images for Instagram. So let's copy the whole thing at it. Copy Merged. I'll create a new document. I'm going to put the resolution to 72. I'm going to click Control V and now go to image, image size, and I'm going to put the width to 10 81st of all, let's undo this because I have to also check this option to keep the ratio. Yeah, 1080 and height 1350. That's the optimal size. For instance, I compress it myself before Instagram compresses it. So I'll click OK. And how just go to File Save as, let's call this IG version. Save it as a jpeg. And okay, say this is how I export it for Instagram.