Wholesale For Your Handmade Business, PART II: Building Linesheets and Catalogs in Adobe InDesign | Casey Sibley | Skillshare

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Wholesale For Your Handmade Business, PART II: Building Linesheets and Catalogs in Adobe InDesign

teacher avatar Casey Sibley, Pattern Designer, Artist, Maker

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

20 Lessons (1h 32m)
    • 1. Introduction

    • 2. Creating a new document in InDesign

    • 3. PSA: Don't forget to SAVE!

    • 4. Setting up the "A-Master" pages

    • 5. Toggling guides

    • 6. Placing images in your document

    • 7. Scaling and cropping images

    • 8. Adding product information

    • 9. Adding styled catalog images

    • 10. Brief overview of layers

    • 11. Adding decorative elements

    • 12. Terms and policies page

    • 13. Order minimums and pricing page

    • 14. Allowing custom requests from buyers

    • 15. About page

    • 16. Table of contents

    • 17. Adding automatic page numbers

    • 18. Front and back covers

    • 19. Exporting to PDF and uploading to your website

    • 20. Thank you! :)

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About This Class

If you're an independent designer or small handmade business owner interested in venturing into wholesale, this class series is for you!

You don't need and expensive e-course, or fancy equipment, or a marketing guru to help you create a successful wholesale line and strategy. All you need is a little planning and consistency to get your line into stores.

In this three-part series, I'll be sharing the strategies I've learned over the years while wholesaling my own handmade product line with Casey D. Sibley Art + Design. Over the course of three weeks, I'll be releasing classes on the following topics:


Learn the basic terms and strategies to begin wholesaling your handmade products. I'll start with the most basic question of all: WHAT IS WHOLESALE? Then I'll introduce you to:

  • pricing considerations, strategies, and examples
  • an overview of wholesale terms and policies
  • linesheets and a catalogs
  • tools of the trade for building your linesheets and catalogs
  • HOMEWORK! And resources for gathering ideas for your own catalog design :)

PART II: Building Linesheets and Catalogs in Adobe InDesign (THIS CLASS RIGHT HERE!)

I'll walk you through the basic tools for creating a cohesive booklet-format document in Adobe InDesign. In addition to getting started with this program, I'll also cover:

  • how to design either a linesheet OR catalog (or combine the two!)
  • considerations and techniques for laying out your product information in a clear and concise way
  • what information to include in your linesheets and catalogs for buyers
  • how to prepare your documents for printing
  • how to export your documents to PDF format and share with buyers digitally

PART III: Get the word out! (COMING SOON!)

If you make it, they will come...but you have to let them know you made it! In the last class of the series, I'm sharing my best tips and strategies for researching, contacting, and attracting potential retail buyers for your handmade product line. You'll be set with the lingo and marketing materials to start reaching out to your dream stores and building your wholesale business into a sustainable income.

As a full-time maker, I've been able to create a job for myself that I look forward to every day. I want to share what I've learned over the years with you. :)

Meet Your Teacher

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Casey Sibley

Pattern Designer, Artist, Maker


Hi! My name is Casey Sibley, and I'm a designer in Lansing, MI. I used to run a wholesale business selling my line of handmade homegoods and accessories adorned in my original pattern designs to shops across North America. More recently, I've been sewing my heart out and designing women's sewing patterns for home sewers.

Over the years, I've taught myself to grow two businesses from scratch by practicing my craft and learning from others who came before me. I'm here to share what I've learned about sewing my wardrobe, creating pattern collections, and building a line of products.

As a full-time designer and creative business owner, I love the work I get to do every day. If you're starting or growing a creative business with the dream of being your o... See full profile

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1. Introduction: Hi. My name is Casey Sidley, and this is part to a whole cell for your handmade business. First class of the Siris was about wholesale basics. So the basic terms and strategies that you need to know to get started whole selling your product line in this class, I'm gonna be showing you how I design my line sheets and catalogues using adobe in design. If you haven't yet, you may want to go back and watch the first loss in the Siri's because I'm going over some terms. And resource is that might be useful for this class. You can access that class by checking out my skill share profile, or you can click the link in the class description below. If you are totally new to adobe in design, have no fear. I'm gonna be walking you step by step through the tools and the processes that I use in the program. So this won't be an extensive overview of the program that will be just enough information to guide you in designing your own catalogue. Having a line sheet and or catalogue is a really important document to have been reaching out to potential retail buyers It's a great way to give buyers a quick overview of your product line in a really competed and professional format. If you don't have access to Adobe products or you plan to use another program to design your catalogs, I'll be going over some basic design guidelines that will be helpful. No matter what program you decide to use in a week, I'll be releasing the third class in the Siri's, where I'll be going over my best practices for researching, attracting and contacting potential retail buyers. So stay tuned for that class two if you're ready to join me in the next lesson to start designing. 2. Creating a new document in InDesign: Okay, So in this first lesson, I'm just going to show you guys how to set up your document and adobe in design. And you can see here I have several catalogs that I've built over the years that automatically populate the open screen. Occasionally, I will just open up old catalog and start from there kind of use as a template to build a new catalogue. But for today, we're gonna start completely from scratch. But before we do that one thing that I want to point out, you may want to change your units for in design because sometimes it comes in as Peca's and I like to work in inches. So to do that, you're just gonna click on in design cc appear in the top left, and you're gonna go to preferences and units and increments. And with this open, we're just going to make sure that our horizontal and vertical ruler units are set two inches and that looks good. You can see here there's a drop down here and you can see that there's several different options here for units, and that's really up to your personal preference. But I really like inches so I'm gonna click OK on that. That looks good. Okay, so then we're gonna go ahead and do a new document, so click new and document preset. I'm leave that default. Um, intent, we are gonna leave this it print. Um, you can do print Weber Mobile depending on what you're gonna be using this for. I leave this print even though typically, I am only displaying these catalogs on my website and then un sending potential buyers and link to the document on my website as a pdf. But occasionally I will send these to print if I'm doing a trade show, for example, and I want to have some printed catalogues. So it's just nice to have that option, but we'll leave. That is print for the number of pages. It automatically defaults to one page. If you do a new document, if you do a booklet, it would be different that to the number of pages is just going to depend on a couple of things, obviously. How many pages you intend to have in your document? But it also depends on the type of booklet that you're going to have printed. If you actually send this to print. I typically do a saddle stitch booklet. I really just like the way that that opens up. It's a very an expensive way to print your booklets. So with satin stitch, booklets are going to be stapling the booklet down the center, which means that each page is actually two pages, so each spread of two pages is on one sheet of paper physically. So for those you have to do it in multiples of four. Because it she is actually four pages, because there's two pages on one side and two pages on the other side, and then they stitched those down the center to make your booklet. So for this, for these purposes, I'm just gonna start with 16 pages. That will be four sheets of paper, but it will represent for sheets of paper with four pages on each sheet, so that would be a 16 page booklet. We want to keep this facing pages that we can see this in a spread, and we can kind of see how that's going to look when the document is opened up in real life and we're gonna start a page one that's fine page size. We're gonna go letter here. You can do this any size that you want again. This is going to depend on your printer and the way that you want to print this booklet. So if you have a very custom size of your pages, it's probably gonna be a little more extensive. Toe have that printed. And another thing to keep in mind, too, is if you're using an online printer like overnight prints, for example. They have standard sizes already set up on, and there's not really a lot of customization when it comes to the size of your document available. So I always just keep it 8.5 by 11 to start out. I have done some. You can see it here. I've been some that are horizontal. These actually end up being very expensive to print because the sizing was a really custom size, and I just didn't realize that when I went I mean, these were like some of the first catalogs that I made. So anyway, that's just something to keep in mind to the size of your booklet and how that's gonna print, and you may want to talk to your printer to before you get started. If you do have a custom size and see what would be the best way to size that document and to create it so that it can be the most economical way to print it. Um orientation. We're gonna keep that portrait. Number of columns leave that one. Got her. I usually kind of leave this death as the default and in the margins on all sides is 1/2 inch. Um, we're not gonna worry about bleeding's live right now because I try to provide a deep enough margin that if the printer is trimming this, they're not gonna be trimming up any important information as long as I keep all of my information within those margins. So we're gonna click, OK? And you'll see that it just springs up a blank page here. This is our half inch margin all the way around. And if we zoom out So if you press command and minus, you can zoom out and you can see here that it's got our document all laid out here, all of the spreads that we created and it separates the front cover and the back cover it does not put those into a spread like it does the rest of the pages. But in reality, if you did send this to print and you were doing a saddle stitch booklet like I like I mentioned the front and the back cover would actually be one page like these are, but for clarity of design. It's separated these out into two pages into a front cover on the back cover. Now, the next thing that I like to do is if I have figured out how I wanna have this laid out. I have a pretty general idea of how we have this laid out. I will go up to this pages icon over here on the right hand side. I'll click on that. If for some reason this is not showing up, you can go up to window and make sure that pages is tracked and that will show that menu for you. So this is our pages panel again. You can see all of the pages laid out here numbered, and in the next lesson, I'll show you guys have a set of a master page, which will help you lay out your document more efficiently. 3. PSA: Don't forget to SAVE!: Hey there. I just wanted Coffin real quick and remind you to stay of your work. I'm kind of the worst about saving, and I actually don't mention saving in the entirety of this class. I don't know what's wrong with me. Um, but savings very important. So be sure to stage your work regularly and do as I say, not as I dio okay. Back to work. 4. Setting up the "A-Master" pages: you'll want to go into your paymasters located at the top of your pages. Many here double click on your A master. Let's do command zero to bring that front and center. And then if you hold down the space bar, it brings up a little hand. You can click and drag that. So that's a really easy, quick way to kind of move your document around so you can see here. There's nothing Nothing on this it just shows our margins here. One thing that I always like to do is I like to give myself a few guidelines to work from Typically will have just a very simple layout in mind for my catalogs, and I like to use guidelines to help me delineate that on all of my pages. So on the A master page, anything that you add to this page is gonna automatically show up on all of these pages. So I'm gonna drag. If you just click on the ruler up here at the top and you drag down, it's going to give you a guide. It'll typically kind of snap. You can see it kind of snaps to that center. There of the page. So I'm gonna do in there doing here. I'm just setting up central Central lines as all I'm doing. Citizens 4.25 is four and 1/4. It's half of 8.5, so it kind of snaps there, and I just kind of set up myself some really simple guidelines, because occasionally I will have a document that's kind of set up in two columns on each page. Or maybe I want to separate the top in the bottom, so I'm just kind of creating some dividing lines for myself. But I don't have to be too married to these, but it kind of helps me line things up as I go along. Another thing that I would highly recommend doing early is putting your either your contact info or your website on every single page. Because if you're sending this to a potential buyer and they happen to print out sheets on their printer and then those sheets get shuffled around on their desk and mixed in with other things, you always want to make sure that it's easy for people to get in touch with you, So I'm gonna put my website down here bottom and I actually have a special link for my wholesale buyer. So it's Casey D simply dot com forward slash wholesale and automatically opens up this character window. If you don't have that, you can just go to window type and tables and make sure that character is is checked there , and then I'll bring that up for you. So one thing I always like to do with my father, this is just a personal preference thing. But I always like to kind of spread out the letters a little bit. And this is called a kerf. So you can, um, just kind of play around with how how that looks and what what you like. I like to kind of go, like, really wide. I just think it looks nicer. And then I'm gonna bump the the size of this down just a little bit. Doesn't need to be huge. And actually, you want this to be kind of, um, settle. You don't want it to be just like taking up the whole page where you want to make sure that it's on every page, and then I'm going to justify this one. If you cook on paragraph here on the right. I'm gonna justify this left so that it lines up with the edge of that margin there. And I might actually kind of scoot that down just a little bit. So now that's lined up with that margin. And I'm going to do the same thing on the opposite page on the facing page. So if I have that selected and I hold down the altar key, I can click and drag, and it makes a copy of that for me. And I'm just gonna drag that over there and so you can see it's still justified to the right. So I'm actually gonna justify this one left and then and I just did that by clicking on the paragraph. Little align, Left icon. So now that we've got our A master pages set up with just some basic information for starting to build a document, we're gonna go back to our pages icon here and we're just in the double click on page one. And so that is how you start to set up your document. And in the next lesson, we're going to start laying out our product pages 5. Toggling guides: So now that we have our initial documents set up, we have a general idea of how we want to lay this thing out. We're going to actually start placing our product images and create product pages. So I'm gonna command and minus to zoom out a little bit here. And what I'm going to do is I'm going, Teoh, I'm going to leave this first page alone for now because this is gonna eventually being my cover page. I'm gonna come back to that later, and I'm going to also leave these 1st 2 interior pages blank for now because those will probably be what I will use as my about me section and a table of contents for the catalogue version of this. So we're going to skip ahead to these next two pages here, and this is we're going to start building our product pages. So if you just want to do a lie and cheat than this product pages layout lesson will be really good for you because it'll kind of give you a general idea of the types of information that you want to show, how you want to show it, and this is great if you want to just create some product pages in light for your line sheets. So we're gonna start here in the command and we'll see. I'm gonna double click first. Here. You can see over here in the pages panel that I am now. I'm selected on pages four and five, which is here, and I'm just gonna command and zero zoom in full, so that takes up the full screen. And then if I hold the space bar down, I'm gonna click and drag. This is just help me reposition things. And those guidelines that we created on a master page are showing up here. And one thing to note about the guidelines is that those are not going to show up when you print this document and neither are the margin lines, and neither are these little boxes around your type. So that stuff's not gonna print. But it's just there for you as a design tool to help you lay things out. And if you hit command or control and the semi colon, it'll hide your guidelines basically, so you can see what your documents gonna look like without the guidelines on it. But a lot of times when I'm working on a document all toggle between the guidelines being on and off just to kind of get an idea of what this is gonna look like look like once it's print because sometimes those guidelines can get a little kind of make things feel a little bit heavy, a little bit muddy. So, um, and then to turn this back on, you'll just do command or control. And so, Michael and again now you'll notice here, um, in design defaults to showing these edges around the frame of your text. I don't really like for those a show. I like that to be completely clean, especially if I'm turning on and off the guidelines. I want everything to be as if it were being printed. So to turn off the they call these frame edges on your text and your type, you're just going to go to view and good on the extras and high frame edges, and you can see that just makes us go away. I'm gonna do command and semi colon so that that gets rid of all that. And so now you can see what this would look like as a clean document. So I'm gonna turn back on my guides here. I'm gonna leave the frame edges off because I do not like seeing some really goes off, and now we can start placing our product images. 6. Placing images in your document: So when I'm placing product images, I typically like to do them in just a simple grid. So for your product pages, you want those to be very straightforward and the types of images that you're going to be showing on those where you're gonna be just your product was nothing else on a white background, And I have actually created a separate folder for all of the product images that I have with a white background. And in order to place those, all you're gonna do is go up to file in place, and then you're going to navigate to your product images of the white background. So I have a whole folder here with just a re single product that's on a white background and all of the different options. So I'm gonna start with my fabric buckets. That's one of my top sellers, and you can see here I've got lots of different options for this product. And if you're interested in making product markups just like these, you can take one of my other classes here on skill share on bits called Create Beautiful product mock ups using Adobe Photo Shop. So I show how to do exactly this and create multiple product images that are perfect for your product pages in your line sheets. So for this I'm gonna do is I'm gonna start with These are some of my newer options that I have. So let's do these four here. I'm just gonna shift and select so that I could get all of those and I'm selecting the P and G versions of these. And the reason that I'm doing that is because I've saved these with a transparent background as a PNG, and that's gonna help me when I bring these in. I also show you how to do that in the product markups class. So I'm gonna open those and you can see a little icon comes up and that you just click to drop these in and they come in kind of big. That's okay, um, and you'll notice, too, that the color and the pattern kind of looks a little bit funky. And that's just because of the display mode that the in design defaults to. So if I if I went up to view and display performance right now, it's on typical display. If I did a high quality display, you would see that kind of cleans that up. And it looks a lot different as a high quality display. And these are also really, really large. So you're seeing kind of some of the little imperfections of the product mock up that I made, but I'm gonna scale these down a good bit to make basically thumbnails of the product images. 7. Scaling and cropping images: I'm gonna go back up to view. I'm gonna go back to this live performance and change that back to typical display just to help things run a little bit more smoothly. And then I'm gonna do a click and drag to select all of these that I just brought in. And I'm gonna try to resize these all at the same time to save myself a little bit of time and make sure sure that they are all consistently resized at the same same scale. So with all of those selected and I just clicked and dragged my mouth over all of those to select them I'm going to go up here. There's a little box up here. This is 100%. It's got an arrow that points to the right and the arrow that points down. I'm gonna change that. Teoh. Let's try 25% and see how big desserts That's probably a little too small. Someone command the or controls eat. I'm actually gonna go. Let's do 50% for now. And I'm in a command minus dizzy amount just a bit and give myself a little bit of room two can play around with this and I'm gonna start kind of loosely placing these where I think I might want them. And you can see it starts to kind of snap into places like the thing that's nice is that this will start sort of snapping and lining up with the other images and with your guidelines that you have placed depending on what you're hovering next to. So I wanna make these a little bit smaller again. I'm in a group. Select those, and I'm going to try 75% of that. So I like that size right there. And basically what I've done here is I have the This particular product comes in three different sizes. And so I'm showing this product in the three sizes next to one another so that the customer can start to kind of get an idea of the scale of these items next to each other, and they each have the different patterns on them and they can see, like how the pattern is going to be on this product. Eso for the product pages. It doesn't matter as much to have a beautifully styled image of these and use your basically wanna show what the different options are what the different sizes are, and then we'll also show what the prices are. So we're going to start again. I'm gonna make this a little bit smaller, so I select all of those. And this time I'm just going to manually re scale them together. So if I have er my mouse over the corner here, it gives me a little double arrow icon that I can start to scale these with someone hold down, shift and command so that I can click and drag and start to re scale these you can see it re scale them all together. Now, the reason that I'm holding both shift in command shift lets me scale something uniformly and lets it keep the proportions that it originally had. Command is gonna make sure that the scale instead of Croft, because in in design, one of the features it's actually a nice feature. But it could be a little confusing at first is that if you just drag this box around and the whole don't hold down shift or command or anything, it's gonna start to crop. And that's really nice. Easy quickly to crop things. Mission Control z out of that. And then if you hold down the shift key while you do this, it's gonna bring that crop box down to scale and keep the proportions, but still not going to scale the actual images just scaling that crop box down. So if you wanted to scale in both, you're gonna hold down, shift and command or control, and that's gonna allow you to actually scale the entire image. That's kind of a neat anything to be able to do with that. So we've got our product images in here. I'm just gonna skip these up and kind of you can kind of play around with the position of these and see how you like it. And you could see it kind of snaps into place there. So that's how it would start placing product images on the page. So in the next lesson, I'm going to show you how to start adding in information about each product and sort of finalized what your product pages air going to look like 8. Adding product information: So since our last lesson, I did a couple of more styles in here, and I'm going to start adding in the product information. Now, if you are just doing line sheets, you can make all of your pages look like this and just create product pages. And the question I hear a lot is, well, how many pages is too many pages? And there's not really a consistent answer for that. It really depends on what you need to show your products with. So if you have a lot of products, you have a lot of different styles than your line sheets are gonna be more abundant and you're gonna have more things to show. That's okay, especially with things being more digital now. It's easier for you to share that with your potential buyers and not have to worry about how much paper, your printing and all of that. And if you're doing the trade show and you want to have live sheets, that's a little different story, and you may want to think about editing your line a little bit if you feel like it's just overwhelming, because that can be a problem. If you have so many styles that it's hard for people to pick. Um, but if you wanna have that many styles, that's totally fine. I personally have a lot of styles. So, anyhow, now we're going to start placing are product information on the page so you can see I've got six different styles here, and I just kind of like evenly spaced them on the page. I'm gonna do a quick command and semi colon to get rid of the guidelines, and I really feel like this is getting a little bit too close to the edge of someone. Scale those down once again. Just a little bit more group Select. And I am going to shift and command scale that down. Then I'm just gonna re center. That will kind of snap back to center there. Okay, so I've got those in there, and since this is just a product page, I'm actually gonna put my main information up here at the top. Um, you can kind of play around with how you want to lay this out, but for this document, I'm just gonna keep it really simple. So I'm gonna click on the type tool over here. This little t you can also hit the letter T. And I'm just gonna draw a box from edge to edge there. And that's gonna be my tight box. And so I'm going to enter the product information. So for this particular product, these are my fabric buckets. You want to make sure that you are Call it. You know, loving people know what they're called. They are 100% cotton exterior, and it is digitally printed in the U. S. A. And you can use your own discretion to decide what? How what types of information you want us to share. You know, using terminology like made in the USA is great for handmade brands because that's a selling point for your product. So you want to make sure that you're giving information about how the product is made, but you're also keeping it pretty basic for your product pages. You don't have to use a lot of really, you know, inventive language for these product pages. But you do want to let them know like, yes, this is made in the USA. It's made by me. This is how the fabric is made. So those types of things you wanna wanna share with your virus because of them things, Especially if you're selling your products to other stores. Those are things they're going to share with their customers to To help sell the product on that. Their customers may want to know also. So they're 100% cotton, Um, there digitally printed in the U. S. A. And the interior is a heavyweight cotton canvas lining on that. Okay. And then I'm just gonna entering good under the next line. So now I'm gonna give them a little bit of information about the sizes, okay? And then, um, that's pretty much all I'm gonna put faras thebe product information on this page, and I'm going to change the font of this just to my standard font that I use for just about everything Open Sands regular here. And I'm gonna do the kerf so that it kind of spread it out a little bit And that that fund is pretty big. 12 point, That's that's pretty large, actually. So that's kind of like standard when you're in high school, you know, English class. They want you to put everything in 12.5. But for this, I'm gonna bring it down to about 10 point funds and I'm going to click on paragraph. I'm gonna center that on the page. I'm going to actually give myself a little bit more space in between the title and the actual information. And I'm just gonna highlight fabric buckets. I want to make that bigger. I want it to be more like a title. So with that highlighted in my text, Boggs, I'm just gonna scale that up to about seven. If anywhere in the 15 to 18 range, this is probably find 15 probably fine. And I'm actually gonna make that bold someone to do it old on that. So now we're gonna do command and semi Colon, and that's actually starting to look nice. I mean, it's very simple. It's very straightforward. It's got our basic information there. We know how big everything is. You can also, if you want, you can put the you can put the price in here, too, so you can list out the different prices for the different sizes on this product. Page One thing that I've started doing and I'll show you guys in a minute I've started actually creating a separate page has the pricing on it that way. It's a lot easier to update just one page instead of having to go through an update every single page. Because I found that it's easy to leave things out. And then you have discrepancies in your line cheese and catalogues, which is not good. So I'm gonna leave that there and now what I'm going to do is actually put the names of each of these styles on the sheet. So you conduce you what they call skews as K use, which which stands for stock keeping units. What you use is your stock keeping unit is up to you. You can call it whatever you want. If you have a numbering system or a naming system, that's totally up to you. When I first started doing this, I made it super complicated and tried to like number everything and have special like acronyms for different things. And it got to be a little confusing. So now I just keep it very simple, and I just have a, um, kind of acronym for each product that is easy to remember. So for fabric buckets is just F B. And then I named the pattern. So for this 1st 1 this is my tropical golden pattern. And so I would call that FB and understand say tr for tropical and in gold and that just keeps it short and sweet. There's never any, you know, confusion about what the customer ordered changing missed, open sands again. And so there's never any confusion about what the customer wrote down it there if they're riding out an order which sometimes they dio and just kind of keeps things really consistent. So this is the tropical gold pattern in the fabric bucket, and I'm gonna make this actually come a small let's make it a 10 actually, and then I'm gonna center that as well. So I'm gonna do the same thing for each of these styles and to make this go a little bit faster, you can just copy this text over. So if you hold on Ault and you click and drag, it's gonna let you copy that. And then if I hit, shift and select both of these that I can also ault and click and drag down and it might so you can see here on the right. These little arrows pop up that kind of help you line out the text, so I'm actually going to just don't know that's actually lining up with the right thing, but it will speed that down a little bit, kind of eyeball it. And then again, take that down there, and then I'm just going to go in here and double click in each of these. So this is my trump of cobalt, so I'll call that tr Cobalt. This one is stones blush. And if you feel like this is getting a little too too long of, Ah, of us, have sq, Then you can, you know, start to kind of take out thing. But this is just basically to make sure that you and the customer both know what you're getting. So this one is my doodle pattern in plums. I'll do doodle pl And then this one is spots screen the slopes. This one is spots books. This is actually flat screen and this in spots Cray. Okay, um and then actually, I might just might just abbreviate this just sp green s p gray. Okay, so that's kind of getting the basic information. So now we've got to turn off my guides again. So now we've got the problem title. We've got what it's made of. We've got the sizes and the skews or the different style, names and information. So with this page here, a buyer can look at this really quickly, make a decision on which pattern they like. They can if they're riding out in order that can write that out. Or if they're working on your website, they can go on your website and find it pretty easily, too. You got your website information here, and this is that this is basically it for a product page, and your product may have more or less information. That's fine. And actually, over the years I've managed to scale down the amount of information that a show, because it's really tempting to show way, way, way too much information on these things. But this is very basic. This is what I sent to buyers azi my product pages, and it's very straightforward in it. It gets the point across. So in the next lesson, I'm going to show you guys how to start thinking about bringing in a couple of catalogue images for these product pages. If you want to turn this into a catalogue. If you wanna keep this as just a line, she can keep it very basic and straightforward. Utkan disregard that next part. But this next one I'll show you a little bit about how to make us a little bit more interesting as a catalogue document. 9. Adding styled catalog images: So now that we have our product page all set up, I'm just going to show you guys a few things that you can do to start adding a little bit more visual interest to this as a catalog documents. So if you're only interested in doing lying chance, you can continue to set up your line sheets like we did for this page here for all of your products. But if you want to make a document that's also that can also be used as a catalogue, here's something you can do so we can start adding catalogue images, and that's just going to be the product in a styled setting. So if we go appear to file in place just like we did for the product images, and I'm gonna navigate to my catalogue images folder and I'm gonna go to my fabric buckets folder and I'm gonna try to find one that I like for the have a long image. So let's just see what we have here. I think all of these okay, kind of like this one. I like this one because it shows the scale. It shows it next to a human body, which is great for sale, but it doesn't really show like what you would put in the bucket. So I'm actually gonna keep scrolling. So no, I have other photos of this. This product got lots of them on the white background. I like I like this image a lot, actually, but I think I want to use this as my cover image. So I'm gonna try to pick something else just because I want to make sure I have a wide variety of images. So I think I'm really going to use one of these images of the bucket on the table next to a chair. And this is another example of something that I created using the techniques of my product markups class. Um, see, I think I'm gonna go with the tropical golden ones. I really like that and like it next to the blue. So I'm just gonna open that That's a J peg. Okay? And it comes in a little scale is just about right. Somebody re scaled. It's just a little bit. And just remember to hold down shift in command when you're when you're sailing this. No, we're gonna get that back on page there. Um and so this one, like, is a little bit too tall for the page if we scaled it to the size of the page. So what I'm gonna do is an oversize it just a little bit. And then without holding down the shift or the commandment and just do this just a straight click, I'm gonna pull down this top to crop that in. You kind of little snap to that there. Get that pulled in there. Okay, so now that takes up that page there. And if I wanted to reposition this this this photo within the crop frame if you click on this little target here, it's gonna you'll see like a brown box that highlights the original size of the image. And you can start to move that around inside of your crop box. So if you if you end up cropping this in and you're like, I kinda wanna reposition that that's a way to do that. So I'm just gonna control Z back to where we were. Okay, so that's a That's a product image there. A nice catalogue image next to our product page. And so I kind of like the way that looks sometimes what I'll do to is I might actually move this over to the the catalogue image page. Move that to the front if you want. If you pull something over and it's behind and you want to arrange it to the front, you can just right click but on to arrange and bring to front. And so that might be an option to. You may have to kind of re size. It's a little bit, but that might be something to to add a little bit more visual interest there. But for now, we'll just keep it over here. 10. Brief overview of layers: Okay. Now, one thing you may have noticed too is that when we place this image, it showed up and it covered up our website information. Now, if you want that to continue showing, one thing that you can do is go over to your layers here. So you have a little layers icon. It's like two little boxes stacked on top of each other, and the document defaulted to one layer, and that's that's fine. But sometimes layers could be really helpful if you want to kind of have a little more control over what's in front and what's and what's in back and like turn things on and off that you don't want to see. So I'm gonna actually create a new layer here, and I'm just going to see, I think I'm gonna call this layer one. The call. It's the main layer. Okay, okay. And then the layer to that I just created I'm gonna call that catalogue images because a lot of those images air not gonna have a transparent background. They're gonna be images that are probably gonna cover up this little, um, website information here. And so I'm going to click on this image and I'm going to command or control and X to cut that. And then I'm gonna click on my catalogue images layer, and I'm going to go up to edit and paste in place. So now that is on the catalogue images layer, and you can see it's still covering this up. So what we need to do is just click on catalogue images and drag it down below the main layer. And so now that's showing up down there, and it's not, you know it's going to be covered a little. It's gonna be a little bit kind of blended in with the images in the picture, but you can kind of play around with that a little bit and see if you want to reposition that to where you what, so this shows a little bit better. But that's just the way that you can start to kind of have that website information show on top of the items on your pages. And so from now on, what I'll do is I'll make sure that I place all of these types of images on the catalogue images layer, and that way it will not cover up this information 11. Adding decorative elements: so another thing that I really like to do to add a little bit of visual interest to the catalogue and kind of make it a little bit more fun and playful. That which ties in really well with my brand is I like to add in hand written elements. And I wanted to show you guys how to do that not to necessarily suggest that you should add in him handwritten elements to your catalog as well. But to show you a way to do this in case there's other elements that you might want to add in on top, whether it's other imagery or spot illustrations or anything like that. So I kind of look at these, like little stickers that I'm gonna put in here to kind of lay on top of this these things , product images. So I might bring in something that says, like, new for new products. And that's what I'm gonna show you guys right now. So if you took my adobe illustrator pattern course, that was the first class that I did on skill share. I shows you how Teoh take your hand drawn elements and turn them into vector art using adobe illustrator And so I'm not going to go into great detail on that right now, but that's basically how I'm doing this. So I have some hand drawn elements that I made using the procreate app on iPad. You could also do this with a photographed image of something that you hand drew. So I just brought those in. I did the image trace on these and then eliminated the background. So I'm just gonna select this new right here, and I'm gonna say control and see to copy it. And then I'm gonna pop back over here and I'm an illustrator right now. So I have Illustrator opened and I have this opened in Illustrator and I've already made this into a vector document. So select New Control, see to copy. And then I'm gonna pop back up here to in design, and I'm just going to control the or paste that into designs. You can see that just came in as a vector element. It's already grouped together, and that is now a fun little element that we can kind of manipulate. So I pasted it on this main layer so it's on top and here's what I'm gonna do something to scale this down pretty, pretty low here, and you can play around the color on this. Like if I wanted to change the color. Um, while I have this selected, I can go over here to these two little boxes when one is for the stroke, which would be the outline, and one is for the fill. So I'm gonna click on the box for the fill, understand DoubleClick and and kind of playing around with, like, different colors for that. Like, let's say, I wanted to make it kind of like a purple color, that kind of matches that could do that it's that kind changes its purple. Or if I wanted to create, like, a little sticker that says new, This is something else that I've done in the past to that I think looks really nice. Um can come over here to the Ellipse tool and it might be a square tool, so or the right single tool. So if you click and hold on that you see, you have a rectangle option and the lips option and a pulse polygon option somebody to be a lives tool, and I'm soon draw a circle. And if you hold down shift, it'll draw a perfect circle and give everything uniform. And so it comes in with a with an outline with a stroke on the outside so you can remove the stroke by going up here. There's two boxes for the filling the stroke at the top here. So if you click on the arrow next to the stroke, you can just say none. And then if you click on the arrow next to the Phil, um, I think a redwood look kind of fun for this and kind of Poppy. That's a little bit to read for me. So I'm actually gonna double click on the spots here to bring up the color picker tool and kind of slide this around, maybe make it a little bit more orange. Okay, I like that. And then I'm going to click off of that and I'm gonna grab my new here, drag it over, and so that's kind of what's behind there right now. So I'm gonna right click arrange and bring that to front. So now I've got the new I've got the little red dot I want this new to kind of be inside this this red dot So it's kind of like a little new sticker here and then can nudge this around with your arrow keys as well. Um, and I want that to be white. So I'm gonna click on new I'm gonna go back up here, Teoh this Phil picker and I'm gonna stay paper So it's the color of the paper. And so now we've got this fun little sticker here inside of a red dot And so now we can kind of bring attention. Teoh are different products. So that's kind of a fun way to start to add in different elements that are, uh, hand drawn or kind of fun and whimsical or anything else that you can think of that Italian really nicely with your brand identity that can start to add some visual interest. And I'm actually gonna group these together. So I've got both of these selected and I'm just gonna command and G you can also right click and group these here. Um, so I got those group together. It's now they'll move around together, and I can start to kind of for all of the new stuff, I can start to kind of place that around, and it's just a great way to bring someone's attention to your new products as well and let them know what you got that's new. Um, let them know any features that you want to stand out that kind of thing. So that's just a fun little trick. 12. Terms and policies page: So now that we have our product pages laid out, we've got our product images in here. And assuming that we've done the same step for all of the different products that we have in our line now I'm gonna show you guys how to do your wholesale terms and policies Page and you're ordering information page. So you typically do that at the end of all of the product pages. And if you're just doing a line, she this will also need to be included in your line. She and it may just be one page, front and back. Mind typically takes up two pages of a spread basically so full spread in my catalogue. Um, and if you feel like you need to make that a lot more condensed, you can do that. So, um, anyway, but right now I'm gonna show you guys the types of information you'll have in there and how to add that to your catalog. So the first thing I'm gonna do is I'm gonna turn my guides back on so command and semi Colon and I want to add a title. So I'm just gonna copy my title. I typically do this for each of my pages. I'll copy the title from one page onto another just so that it's the same font style and same size and all of that. So I did a copy. I'm gonna do a paste in place for that. And obviously it's not gonna be fabric buckets. So this will be my whole cell terms and policies. I'm gonna scoot this little bottom of the text box up just so it's out of the way of anything else I might place below it, miss, keep it over here. And then I'm gonna Ault and copy this here and select that and call this ordering and pricing. Okay, so I've got my two titles. They're turned off the guides. You can see how that looks in there. And then the next thing to do is just put in my whole cell information. So I've developed over the years a pretty basic boilerplate wholesale terms section, and I put that in all of my catalogs. I'm just copy and paste that actually from my website. So I have a wholesale website where I have that information as well. So I've just selected all of that. I'm gonna control see, And then I'm gonna come back to in design from to draw text box here. I'm just gonna go ahead and take up most of this page, and then I'm in the control Be to pace that in there. So that is now all of my wholesale information, and it's in the font that I like and everything. So, um, if I turn off my guide, you can see it's pretty basic. If you wanted to keep it just like that, that is totally fine. That works just great, has all of information you need in it, and it doesn't have to be super fancy, but I do like to kind of dress up my ordering and wholesale terms page just because it is in my catalogue. I liked like it's look a little bit nicer, so I'm gonna show you a couple of tricks to do that. So I turned my guides back on. I'm gonna select this, and I want to make this into two columns of text. So it kind of almost has, like, a magazine. Look to it. With this selected, I'm gonna go up to object and text frame options, and I have preview selected. I can see what's happening here. I'm gonna change the number of columns to two columns. OK? I like that. And then I'm going to kind of play around a little bit with the space in between here. So let's see, Actually want to do a fixed number of columns? Yeah, let's do that. And then the gutter, which is in between here. I want to increase that a little bit, except a little bit snug right now, so that feels pretty good. And then it's 0.375 inches and kind. Eyeballing this, I'm gonna click. OK, click off of that and take a look. Okay. I like that. That's two columns. Obviously had a lot of leftover space here. And I'm not really crazy about how how close this comes to my margin. So I'm gonna make that a little bit closer in and what I might actually do turn my guys back on. Um, I'm just gonna It's good. And just a little bit. Here. Did the same over here. Is that to be perfect? And then I'm just gonna scoot this over until it snaps back in the middle. So now we know that centered Turn off my guides again, OK, it's getting a little bit closer, but now I feel like this edges just super rough. And I'm not real crazy about that. So I'm gonna click on that again, turn my guides back on, and I'm going to go to my paragraph and the first thing I'm gonna do them and take off hyphenate. So in design defaults to hyphenate your text and in your paragraphs. And I don't like that because, like, wholesale it Casey d simply dot com This email address right here is kind of clipped, and I really don't like that. So I'm gonna take off the hyphenate, and then I'm gonna actually change the paragraph style to this Justify with the last line aligned Tet left. So that way, it kind of makes it more squared. And it's gonna sort of space things out a little bit, kind of funny on some lines, but overall, visually, I feel like this just looks a lot better, and then I'm gonna click off of that. So now that looks very clean. It's in two different columns and I can continue to kind of manipulate this like I probably will want to just bring this down a little bit on the top here, give a little bit more space there, maybe do the same thing down here. Um And then, actually, one thing that I want to add on here have a few other little things I want to add here for online ordering. So I'm actually gonna make this all caps and like that bold. So no, come down here. You can see it starts to populate this other column to as you go down. So I like to put my website in here for online ordering. Now, when they go to this website, it they have to have a password to get into it. But it is nice to have this because if you're saying this out to people who have already ordered from you, maybe you already have an account on your website. They can just go to this and place their order online, which is really great. If they do go to this this website on my go to this page on my website and if they don't have an account, they'll have a prompt to email me and I can set up. I can help them get log in basically and give him a password for the account. So that's good information to include. And I also include, just like, a little paragraphs about, um, first time buyers. So I'm just going to type this out really quick. I've got it right here. So I've entered in this extra little bit here for people who want to create an account online. And basically, I'm saying, if you want to create a whole sound wholesale account with me, you need todo first email me at wholesale in case you sit with that calm. And then you need to let me know a little bit about your store, and then I can give you access to online ordering. I don't want just anybody coming on to the website and looking around and all that like to keep it a little bit exclusive just for wholesale buyers. So I've got all that in there. I'm actually gonna make this little bit bulleted so that it's a little easier to read. Still got the type bulleted and numbered list. I'm gonna apply bullets to that, and then I'll probably just come through here really quick and make sure everything looks OK and sounds OK and it still still accurate as faras, my whole soul terms and policies. I'm actually gonna, um I think this also bulleted here so again type bulletin number and numbered list and by bullets on doing little things like this. Like adding in bullets kind of bolding, different parts of the parts of the information just makes it easier to skim through and read. So, like, for each of these little headings, I'm gonna actually make these bold. So you really want to think about how people are gonna be processing this information and how they're going to be reading it and all of that when your design, your catalog and really any of your marketing materials So I'm happy with that right now. I might end up putting a little picture down here, but I'm gonna wait to do that until I kind of feel in some of the other information, See how I want to tie this whole section together. So for the next lesson, I'm gonna show you guys how I put information in here for ordering in pricing 13. Order minimums and pricing page: Now we're going to set up our ordering and pricing sheet, and I've been doing it this way since my last catalogue because it makes it a lot easier to keep my prices consistent, as opposed to putting prices on each page and then having discrepancies between them. So I basically have started creating a list of pricing and then any other information about ordering that the customer might have. So I'm gonna show you how set that up right now. So, God, I'm title here, and the first thing I want to put on here is my minimum opening order. So I've got it listed over here, but I'm also gonna put it under ordering in pricing just to make sure that people see it. Um, okay. And then now I'm simply gonna create a list of all of my products in the pricing, and that will be all in just one place, but I kind of want to make it look a little bit nicer. So the first thing I'm gonna do is I'm gonna list all of my products. I'm gonna create basically like a table here to show the pricing for local products. So I'm going to start by just drawing a box here. I'm just gonna make a list of all my products that are in my catalogue. Okay, so this is a list of all the products that I currently have in. The way that I set this up is I have each of the categories and caps with the sizes beneath them and eventually going to bold each of my categories. And then that's what I'm going to do is I'm just going to hold down the all key while this is selected. And copy this over here. And the reason I did that, it said that it would all be the same spacing and same size spot and all of that and this is I'm just going to ride over this with the pricing, and I want all of this to not be bold. So I'm just going to select the whole thing and do regular Okay, so now I've got the product list and the price list, and if you have product minimums, then you would probably want to put that here, too. So some places, in addition to a man order minimum like a dollar amount, they have a product minimum. Just ault click and drag to make a copy of that. And I would add in my product minimums, so I don't have any headings on this or anything, but I can. I wanted to just get the basic information in there. Um, okay, someone turn this off for a second, so I've got that in there, but it's kind of hard to really read that really well, So I'm gonna do a few little design changes to the way this is laid out to make it a little bit more appealing to read and easier to scan through. So for my guys back on, and I'm basically just gonna create a table. So I want to scoot these over a little bit and actually want justify those to the other side. I'm gonna just by those, right, I'm gonna leave these actually justify these center, and then I'll leave these justified left like that and do a little bit more space in between these I can always come back in and adjust these later. But I'm just trying to kind of get a general idea of how it this spaced out. So I also feel like there used to be a little bit more space in between these. So I'm just going to space each one out a little bit, and I'm basically just gonna create a grid around these, Um, just so that you can kind of see where everything lines up a little bit heats here, but instead of doing a great I'm just gonna do colored boxes to help delineate between the sections. So I'm gonna go over here to my lips tool when I mean, it's like the rectangle tool, and I'm just gonna draw draw it from edge to edge for now, get up a little bit and I'm going to make have no strokes and turn that off. And then for the Phil, I'm gonna do a black, but then I'm going to fade it a lot, So I'm gonna bring that down to about 20 see how that looks. Um, okay. And then I want to make sure that I send that to the back Arrange sent back. Okay, so now I'm just gonna copy this down to every other being here, and actually, what I want to do is make this a little bit thicker. One thing you can do to. If you're having a hard time lining this up is you can select all of these and you can play around with the, um, line height spacing. So now I've got that all lined up in their new zoom in just a little bit here, Just command. And plus, And if you turn this off, you can see now it's a little bit easier to read that I'm gonna make these a little bit lighter, and then I'm actually going Teoh, pull all this in just a little bit. Just make it look a little neater. Now, what I want to do is actually want a pillow line down. This done the center here, somebody July there and a line there. And Oh, and I want to put little headings at the top of here, so I'm just gonna actually drag these up just a little bit. It's like both of those and then just drag up the top there, missed, like, this whole thing. Pull it down, and I'm gonna add in headings for each of these. So I'm actually gonna make this a talent. Same with is that I'm gonna center that way, it'll be centered in the center of that space. Okay, so now I've got those lined up, and I'm actually gonna make this centered here and kind of line it up. They're So now we've got a nice little chart that kind of has our pricing on it. And you can kind of play around with that a little bit and see. See how you want to change the fund or anything on there. I might actually make it a little bit smaller, a little bit more delicate in there, but you get the idea so I could play around with that forever. But I'm not gonna do that to you guys today. 14. Allowing custom requests from buyers: So the next thing that I want to put on here is my custom request information. So, uh, I'm a buyer, Wants to do something touching. That is custom. That is something that I will do. But I do wanna have kind of policies outlined for that ahead of time so that they kind of know what to expect. So I'll also put that information in here and again. That's one of those things that I've kind of developed a boilerplate description for, and I'll just copy and paste that in here. So I've got over here, um, something from another catalogue that I'll just paste in here and I'm gonna put that down here. The bottom there just come. I want to make sure that's in the center of the page and one c move that down and often a little having up there. So I'll say custom request with the question mark and say, Let's track. So I'm gonna put that here. I think it's good to add in sort of conversational elements into your catalog because it sort of inserts a little personality. It makes you seem more approachable and open to discussion, and I think it does kind of helped build that trust with your buyers. If they feel like they can get to know you a little bit. So sometimes I'll put um, I like wording in my documents. That kind of sounds a little cheeky or kind of like it's asking a question or like it's kind of excited cause that kind of ties in with the aesthetic of my brand as well. So there's little things like that that you can add into your catalog and your line sheets . Really, in some of the language that you use that will help sort of set the tone for your brand and build trust with your buyers. So it's a custom request and let's Trat it'll be a heading, and I'm just going to center that again. Gonna make the Funt 15 15 seems to be the sweet spot for this particular catalogue, and I'm gonna make that bold. You move that down a little bit now, probably make this whole thing down. Turn off my guides for a sec. A lot of times I will move things around, kind of eyeball it because I kind of conceal like where the center is kind of center in different places, cause like this, this little bit of text, for example, I'm centering it between the bottom of this and this This margin down here and I want because it just looks visually it looks a little bit more comfortable. So you kind of eyeball certain things like that, um, and kind of break out of your standard layout ideas with with little things like that. So determined guides back on. And actually, I want to line this up with the edge of my little chart here that I've made some do that there and then that all lines it very nicely. I think I'll actually move my chart down just a little bit. I'll probably play around with the spacing of that and all of this. So one last thing that I want to do for this this spread here, I just want to give it a little bit more personality. I'm gonna add a pattern border around the edge here. So I have a pattern, actually, that I'm going to place in here. Let's see, my pattern piles. Okay, So that came in huge, Which is fine. Someone's You met a little bit here. I'm just going to scale that down. This is actually a pattern tile. So I can I can duplicate this and tile it together, and it will be seamless. And I show how to make pattern tiles like this in my w illustrated her pattern designers class. So if that's something that you're interested in, that the great class to introduce you to using Adobe Illustrator to turn your hand drawn elements into repeating digital pattern tiles like this one and then I'm going to actually send both of these to the back. And then so obviously you can't see any of that information. So what I'm gonna do is I'm going to draw a white box over that, and I'm going to say no stroke on that and that I wanted to be paper, So draw does it have to be perfect? We can always resize it, and then this one up here again just have to be perfect. We're gonna we're gonna just everything. I've got both of those selected. I'm gonna send those to the back. But now I'm gonna re select the pattern tiles that I just set place, and I'm gonna send those to the backs another in the back. Okay, so this looks a little funky right now. I'm just select one of these and crop this down to the edge of the paper there. Pull this in. So I'm just gonna just everything and make sure that the that nothing is being covered up. Return my guides back on and you get really quick. So I got all of that lined up, and you can see that. Now, My, um, two titles were kind of bumping up against that, so I'm just gonna move those down. I'm trying to kind of get him about the same distance from the top as the, um, margin is there. This is Turn that off and again. We're kind of eyeballing It actually can probably goes up a little bit. I think it let's get about right there. And yeah, the margins look good. And actually, now that I'm looking at this, I I'm kind of wondering if I should make that margins of this kind of similar to that. So I might just keep that in a little bit more and then in recent or this and see how that looks. Oh, and then one thing to So now we've noticed that we were hiding our website information for this page is not quite as critical because you've got all of your ordering information here . And the website is on this page for this page. If they happen to print out separately, that might that might be a problems. We probably would want to add that back in. Um, but that's really a personal preference thing. Like, right now, I'm actually making a decision not to do that, because I like the way this looks clean with just the white box and the pattern border. So I'm gonna leave that for now and actually gonna spewed all of this down because I want to kind of center all of this between the white space here in the white space, at the top group. All of that. That way I could move all that together. Some just gonna select all of these elements here and everything down a little bit. Take a look at that. Yeah, I think that looks pretty good. And I might kind of play around it a little bit more and line things up a little bit more than that in a way that feels more comfortable that I've got all the information in their. It looks really nice. It's very well organized. It's easy to read and has all the information that my buyers would need to get in touch with me and place in quarter. 15. About page: So now I've got my whole soul terms and policies and ordering and pricing in here. And I've actually been a little bit more work on this catalogue as a whole. I've got all my product pages in here. Um, I've kind of play around with the headings and and all of the fonts and everything and kind of manipulated it just the way I wanted. So you can see here about a different pages for each product. Um, I've added more catalogue images, and I kind of played around a little bit with the layout and the Hendren elements in here, too, and kind of simplified that. So next I'm gonna do is show you guys how to set up. You're kind of finishing touches on these catalogues. So the next thing I want to do is talk about the about page. So on your about page. I like to put that at the beginning of the catalogue. Um, it's one of the first pages in my catalogue, usually, and it tells a little bit about me and about the brand. And so I've written out some information about that. I'm gonna added in here on my show. You a few little things I usually like to do to make that an interesting page for my buyers . So the first thing I'll do is I'll bring in the text for the about me. So I'm gonna turn my guides back on. I've added a few more guys. Kind of skewed in those margins there. So, see, I'm gonna go over to the text tool, the type tool. I understand. Draw box here again, just can't take up almost the whole thing. And then I have a little note here where I basically copied and pasted my about me information from another document. Someone a copy that and paste that in here. And so you can see it kind of came in kind of big. So let's bring that back down to the 10 size point, okay? And then I think I want to make that a little bit skinnier. And I want to put another pattern on this page. Another one of the patterns from this newest collection on this page. I'll leave that there for now. And I'm gonna actually put in see another pattern here. So I'm gonna go with my tropical golden pattern, but that there and I'm just making this the same size. Is this one page here? I'm just gonna do it on this page that I'm gonna send that to the back since bad and again You can see it's kind of covered up. So I'm going Teoh, make a white box, go behind there putting on the rectangle tool and shouldn't draw that all the way down and make that white okay, center that make us a little bit wider. Try my kids back on. Does it have to be perfect? And Senator that and then I'm innocent. I'm gonna bring this text spot all the way up to the front, and I'm just going to kind of make that fit in there. So I'm just squeezing in the the edges of this text box to make that a little bit more comfortably in there, and I'm gonna bring that down. So I feel like that white is a little too bright white, so I'm gonna actually make that a little bit transparent. System of that pattern can kind of come through. And to do that, I just need Teoh adjust the transparency. So up here in the top toolbar, there's a little box. That's got little squares in it. Council checkerboard its opacity. So right now it's 100% sure. Kind of drag that down and see like it's I still want the text to be logical, but I want that pattern to kind of show their income assault on the edges of that whitespace there. So Okay, I'm okay with that. I think it's a little bit less transparent. Yeah, I think that's good there, OK? And I want a little bit of heading here. Oops. One of the little heading here. And if you ever do anything that you don't mean to do, you can always command Z or controls. You don't do it. So if you hear me say whoops, that's what's happening. Um, okay, so I want to a little heading here, so I'm just gonna say, nice to meet you, And it might make that a little bit bigger, actually, it's gonna take that up to the 15 point okay with that and then I think I want to put um, just another hand written touch on here. I want to make I want to put my signature down here. My handwritten signature and maybe put picture down here because I think I feel like with a handmade business. Ah, lot of people like to know who is behind the business, especially if you're a one person show or you have a really small team. It's really nice to see even if you have a large team. Actually, it's really nice to see who the people are behind the products that your customers are buying. So I'm going to bring in my signature here. So I have a signature file. I'm gonna go grab that. I'm just gonna file in place that just like I did any of the documents. So now I just want to add a another little personal touch and I'm gonna add my signature just a hand written version of my signature. And I have a PNG save. So it's like a signature with a transparent black background that I'm gonna bring in some gonna navigate to that real quick gonna file in place. Click out here to place it would be careful to if you click on If you're placing an image and you click on any of these shapes that you brought in, it will place the image inside of that shape. It'll make it kind of like the balancing box of the image in that shape, which could be kind of frustrating. So you want to make sure you place it outside of that shape and this is obviously huge, so I'm just going to scale that down and get him holding control and ah, shipped to scale that evenly in proportionately. It's a nice little touch there, just a little smaller. So I also want to add a photo of me here, Since I am the person behind the brand and I'm kind of doing a little about me. I want to put a face with the name. So I have a photo that I want to put in here, but I want to put it in as a circle because it's gonna be kind down here in the corner, and I think a circle will just fit nicely down there. So I'm actually going to draw a circle. I'm just gonna go ahead before I draw this and make sure it does not have a fill up here and draught about like this. That's fine. And then I'm going to go up here to file in place. And I'm gonna select this particular headshot here in place it inside there so you can see it's placed it inside the circle. It's kind of big. So what I'm gonna do is first, I'm gonna scale down the actual picture inside the circle. And if you remember, before I showed you that if you have something cropped inside of inside of a shape, you can click this little target here and it'll let you scale the picture without scaling the shapes. I'm gonna scale that down a little bit. Okay, that's much better. And then that's still pretty big. So I'm actually going to scale the whole thing down, hold down shift and command at the same time on a scale that down here. And I'm just gonna pop that little puppy down there, maybe go a little smaller. So it's just kind of a nice, friendly, smiling image of the maker behind the brand. Okay, Um and then one last thing that I want to do here, similar to what we were doing with our wholesale terms pages I want Teoh make this text of all. It's not hyphenated, and I also want to make the edge strength. So I'm gonna go over to my paragraph menu here unclipped hyphenate, and I'm going to turn this into a justified rectangular text box. And I probably gonna move this up just a little bit here and this up and feeling pretty good about that. So I just kind of play around this a little bit and get it positioned just the way I want it. But you get the idea. Oh, and one more thing. We want to get rid. We don't I don't want to see this on this page that Casey decently dot com This is actually one page where I don't want to see it. So what I'm gonna do is I'm gonna select everything on this page and I'm gonna control X to cut. But it also copies it to the clipboard, and then I'm gonna go to my layers and I'm going to put that on the I renamed that layer to the cover layer so that it will be on top of the website information. So I'm gonna say paste in place. So now that covers up because now it's on the layer above all of that other stuff. So that's it for the about page 16. Table of contents: Now I want to just add a table of contents here, and I'm gonna keep the table of contents really simple. You can put that just about anywhere you want in the beginning of your document. But I decided to keep it really simple and just have a very simple page here for that. So I'm gonna go to this little document. I have a document were actually having a table of contents listed out in order that they need to be. Typically, you would just be doing this as you develop the document. You could be building that on this page here. So I copied that adroll text box, and I'm gonna pace that, and then I'm actually going to make that smaller. So I'm gonna go back over to character, come down and make it about 10 10 point fund, and this is obviously very, very big. I kind of want this to be small and just kind of simple right in the center of the page there. So I'm just going Teoh edit this, okay? And I am going to bring nothing a little bit like this centered, centered paragraph, and then I'm just gonna senator this in the page. So those little pink lines, those are the kind of master center points of the pages. So now I've got my greeting. I've got a table of contents to kind of introduce people to the catalogue. And the next lesson I'm going to create the cover page for the front and the back and also show you how to add page numbers to each of the pages automatically. 17. Adding automatic page numbers: So now that we've got our about page set up and we've got a table of contents make all the other contents of the catalogue completed, I'm gonna go in and add page numbers to all of the pages that I want. This I want things to be smart page numbers. So I want them to automatically update if I ever go in and make any changes to this catalogue or rearrange anything. So to put in page numbers that automatically populate the pages, we're gonna go back into our A bastar. So we're in the pages panel here, and I just double click on the A master and I've got my guides turned back on, and I want my page numbers to just be in a little square here over on the side. So to do that, I should go to my right tingle tool Click on that and I'm gonna draw a square, and I wanna hold down the shift key. So it's a perfect square. I'm gonna make this 1/2 inch and I want this to be blue because one of my new patterns is a really fun blue color. And so I'm gonna try toe get that pretty close to that. Um, I'm not being too particular about it, but I kind of know I wanted it all right there. So just gonna move that over here to the side on a center, it on the side here. I'm gonna copy that over to the other side, so I'm gonna select it. Hold on, all click and copy that over. Whenever you're moving things around on your document and you want to keep them perfectly aligned, you could hold down the shift key as well. And that will keep it in a straight line when you move it so that the two squares there. And now I'm gonna make these into smart page number items on these A master pages. So first, I'm going to go over to the type tool. You select that, and I'm just gonna click inside this box. And after I do that, I'm gonna go up here to the menu and click object text frame options. And then right here, it says vertical justification. This is aligned to the top. I'm gonna align it to the center. Click. OK, and then I'm also gonna go over here and align it in the center with the paragraph tool, and then I'm going to make this a smart page number. So I'm gonna go up the type, can come down to insert special character markers and current page number, and if this letter A and there because it's the A master right now and I want that to be a white number, So I'm going to change that to light to paper wipe. So now that will automatically update. And it is also in my open sand spot that I like to do the same thing over here. So if we go back over to our pages and we clicked back on double click on one. So now one is numbered. 22 is covered up because we have this on a layer that covers up all of that information three so you can see it automatically numbers of pages, which is a really nice feature. So in the next lesson, I will show you guys how to create your cover for the front and back and what types of information you should have on that 18. Front and back covers: So now that we've got all of our product pages and catalog pages designed and we've got our ordering information or wholesale policies and are about information, all of that is done. We want to create our cover. And so our cover image. We want this to be something that conveys what is inside the catalog. Basically. So we wanted to be a really nice image. We wanted to be eye catching. We wanted to give a really good representation of what your products are for. And we also want to have a little bit of information on the cover, both on the front and the bag. So I'm gonna show you guys how I designed that right now. So let's go back up to the first page here that we had saved for the cover. And we're gonna make sure that we are putting our cover images on this cover layer because this is going to cover up all of this extra. We don't really want to see the page number on that first page, and we don't really need to see the website right here, because I'm gonna put that a different location. So let's see here. Let's move this over to the center. We've got our cover layers selected, and I'm just gonna navigate Teoh a file on image that I want to put on the cover. So I'm gonna go back to my catalogue images and I'm gonna go to fabric buckets because I have a new image here that I think would work really well for that. I think this is the one that I want. But I want the one that's more vertical here. So I'm gonna choose this one. That's a J peg image, and I'm just gonna click to place that I'm just gonna have to make a slightly bigger just bit the with their and then we make sure I hold down shift and control to do that. So I'm gonna do that. And I'm just gonna crop this down by dragging thes anchor points here. Okay, so I like that image as the cover image. But I actually want to flip this so that it is mirrored the opposite direction because this book is gonna be stitched along this edge here and to me because it has so much more happening on this edge. I feel like it's a little bit heavier and I'll probably have some information here, so it just seems like this wants to be the opening edge. So to put this this image horizontally, I'm just going to right click and go to transform, and we're going to flip horizontal. Okay, so we're going to move that over, but that flips it horizontal so that that edges on the stitched edge. Now, if you're gonna do this, you want to make sure that you have an image that will work either direction so that you're not putting anything backward. But this particular image was a little bit more versatile that way. And actually, now that I've got this in here, I kind of want to zoom in just a little bit more on this actual product. So I've clicked on little target here so that I can actually scale the image without affecting the crop box. And I'm just gonna hold down the shift key and make that a little bit bigger there. And I'm gonna kind of scoot this down a little bit, so that kind of like the top of that table to the where the stops and I want the bottom of this bucket to be at the margin that we created in the very beginning. Okay, so I'm happy with the position of that. Now, I just want to put some really basic information on here. So I'm just gonna put my logo and my name on here for the brand, and I'm gonna put the catalogue issue that this is So this is summer 2018 and then I have a little tagline, too. It's also a hand written element that I'm gonna put on here. So resume out here and I'm gonna command and Nicola to take the guides also. Now you can see this is my cover, and I'm probably just gonna leave it like this, and, um has my name on there has been little tagline. It has the issue. The issue here, that this is in the season, that this is something that's good for that. Now we're gonna head over to the back page on the back page. I typically like to put kind of contact information and just sort of like a final image for two. Like like a goodbye image, you know? So okay, I'm gonna go over to my pages box here and I'm gonna click on my last page. So it's basically the same thing. I'm gonna navigate to an image that I know that I want to use for this back page. So I'm here. I feel like this is kind of taking up. Like the position of this is a little bit awkward. So I'm just gonna click on that, and I'm going to start kind of editing that down a little bit That down. I like to think images for the cover for the both the front and the back to have a little bit of white space that can add a little bit of information in, but do it in a way that it's not to the doesn't take away from the actual image. So I'm gonna add in just a little bit of contact information here and where to find me online and my social media information. But this over here and kind of see how it fits in there. Okay, it's a little bit snug, so I'm actually gonna scoot the actual photo over a little bit, and I might make this photo a little bit bigger just to get myself a little more space. Actually, what? I could probably just move it up a little bit because I want to send her everything in this little space here. But I don't really like a lot of that brown showing, so I'm gonna actually kind of come back down. And I'm going to make this photo a little bit larger in here just to get myself a little more white space to kind of play around with, actually, kind of like having that table go up on the edge there. Yeah, I like that. So I kind of like having the table sort of float off the edge of the page here, and then I'm gonna move this back down and kind of center it within that white space there . And you kind of keep playing out, playing around with that, I'm actually gonna make it just a little bit wider and smaller and turn my guides back on because I don't want to go over that march if I wanna keep everything behind that margin there just in case. But I wanted to get cut off its printed or anything. So scroll down here, nudged that down with the arrow keys and wondering if the social. I always like to put, um, my the Instagram and Facebook logos because I just feel like that's a really great way to visually say this is this is social media information. So I have a couple of PNG files that I'm just gonna place there, okay? And that's pretty much it. So I'm a kind of play around with this a little bit and, um, make a little more space for these and see him and actually go here like that? Yeah, I think that will be fine and that all movies up a little bit. And so with everything in here, you may have noticed that it's just a constant kind of puzzle game. So you're constantly moving things around to see what looks good and what feels right making sure that you get all the information in there. I'm just gonna scoop that at their sets out of the way. And yeah, that's the information that I'll put on the back cover just is kind of a final, you know, this is where to find me kind of information. It's That's basically it now and the next lesson, I'm just gonna show you guys how to export this and certain things to kind of keep in mind when you're getting ready to either posted on your website or send it out to the printer. 19. Exporting to PDF and uploading to your website: to wrap up this class. I just wanted to show you guys how to export this document to a PDS, and I mentioned this before, but it's worth repeating. I'm gonna turn my guides on here. I kept our margins pretty large, So if I said this to a printer and then needed to train this, it would be okay. There's not really any information in these margins that I'm too worried about being trimmed off. I might worry about the page numbers just a little bit. Maybe I would move those in a little bit. I was gonna send it to a printer. But sometimes partners have special requirements that they may want you to use for your documents when you send them to the printer. So you always want to check with your printer. If you are having the having a physical catalog printed, and a lot of times they'll actually have templates that you can use to help set up your document. They also sometimes have templates that you can apply to your print settings that will automatically add all the crop marks that you will need for that particular printer, and you can also download templates from places like overnight prints. That's one that I've used before to print lots of different things. And I have templates there that you can download if you if you're worried about that. But in general, I usually prepare this as if it's gonna be a pdf document. And I just give myself plenty of margin so that I'm not too worried about the cropping and having any important information cut off. So that being said to export this to a pdf, all you have to do is go up to file export, and you want to name your export, obviously, and decide where you want to put it. I usually just put it in my my folder for that particular product launch right now I'm putting in the catalogues course, I'm actually gonna call this test. I'm not sure about printed this to pdf yet. So summer 2018 print test. Right now it's showing the J peg. You just want to make sure that you change that to Adobe. Pdf, um, I always just do adobe pdf print. I don't do interactive because I don't really have anything in here that people need to interact with. You might be able to put links in to your P SS. There's a way to do that. I obviously didn't show you guys how to do that Click save, and that brings up this other dialog box. So when I'm printing to pdf, especially I'm going to be showing this on my website. I usually do thought smallest style size, and that's usually fine. I want to make sure that I print all of the pages and I'm printing this in spreads, and the reason that I'm doing that is that it will appear to be open pages as a PdF document. It just it just reads really well. If I have it and spreads, some printers will actually want you to print individual pages. But anyhow, for the pdf, I d. Spreads and let's see the UPDF after exporting. I usually like to do that. The most important thing is to make sure that you you specify which pages you want a print and how you want to print them. We just kind of go through some of these so some of these settings will automatically populate, depending on the type of style size that you have so smell of style size is gonna is gonna compress things down, you know, automatically, depending on how big the images are, you want to do a high quality print, you can see it's gonna bump all about up pretty far. So I'm gonna keep it. Smallest thought of file size works and believes this is something that I don't typically worry too much about since I am printing this two Pts. But again, that's something that you may want to talk to your printer about output This sign advanced . I don't mean usually worry about any of this stuff security. If you wanted to create a document that requires a password to open, this is where you would set that up and in summary, Sometimes you'll get, um, a little exclamation point. And that is you could see your warnings down here says the preset specifies that some thoughts are not embedded. This application always in bed spots. I'm not really that worried about that. Someone inflict okay or ex Corde. And then it says This document contains links to files that are missing or modified, I'm sure think OK, so occasionally the images that I've placed in this document because they're linked. If I change the original image for another application, for example, then it may want toe relay core update this images and I usually are those at less. I know that it's an image that I want to update in this document. So that's what that warning was about. Okay, so here it is an adobe sacra bat, and I always specify to have it render a preview in Adobe Acrobat as soon as it's done saving. Because that way I know that everything saved correctly and it just kind of lets me know when it's done. So you can see here. This is a spread. So is displaying very similarly to how it was displaying in adobe in design. And then when I upload this to my website says how it will display. So let's say that you wanted to embed this on your website. The way that I typically do this is I'll put the PdF on issue dot com, which I discussed in the previous a class of the Siri's so issues really nice because it allows you to embed a preview of your catalogue on your website and people can flip through it on your website, which is really cool. So I'm just gonna log in here. So now that I'm into my profile, you can see I've got, you know, different catalogues in here. Um, And to upload your catalog, you're just gonna go up here in a little upload symbol and you'll put all of your information in here is that's what I've done with my catalogue before. And then it could go to my website. You can see I'll show you really quickly how I have that embedded on the website. So I have a special especial header link here on my wholesale website for the catalogue. And if the buyer clicks on that, they can see this is the embed issue and you can find information online on how to do that on your website. Depending on which platform you use, I use Shopify. And so there's just a little bit of code on the issue website for each of your catalogues that you can embed on the back end of your website. So I created a page here for the catalogue. I embedded the code. And then when I pull up this page on my website, a buyer can flip through like this, which is really nice, and they don't ever have to leave the website meter, which is also nice. So that's it. 20. Thank you! :): thank you so much for joining my class. I hope it was very helpful. And I just wanted to let you know to stay tuned for the third part of this whole cell. Siri's where I'm going to be talking about my best practices for researching, attracting and contacting potential retail buyers that stay tuned for that. You can follow me here on skill share to be notified when I released classes in the future . You can also follow me online at K C d. Simply dot com and on social media at KCB simply so stay tuned and I hope to see you in the next class. OK, bye.