Transcripts
1. 00 introduction: Hello and welcome to the second class of three on how to successfully sell on arts and graft chose. My name is Dina, and I am a freelance graphic designer and photographer based in Germany. Why the first class doubt with the preparation face, this one will concentrate on the actual show. I would talk about how to present your products and yourself, how to interact with customers and how to stay focused, motivated and comfortable doing a show.
2. 01 branding: when thinking about your booth. In my experience, it's very helpful to compare it with a shop window that has to grab the attention of potential buyers at a glance. And it has to transport your message. So make sure your booth represents your brand and does not contradict the general look and feel off your products in the personality to keep everything coherent, think about a couple of questions before setting up your booth. What is my brand? What's my story or message? What separates me from other Saleh's? And what do my customers need to know about me? Of course, we can cover the principles off branding in this class, but there are a ton of wonderful skill ship tutorials to guide you through the branding process, so make sure to have a look at it and simply search for branding or brand on. This gives your website, and you will come up with some great advice. Once you have a clear message, make sure to design your booth packing materials, prize tax business cards, displays etcetera accordingly and make it reflect your brand. For example, if your products are equal friendly, choose recycled or natural materials. Kraft paper pocketing and business cards and avoid plastic. It might carries my stylist simplistic with a vintage touch. My colors are in Our quad took wise Andi, combined with the dark right, My topography is a mixture off modern and vintage inspired phones. I used the same funds and Collins throughout my entire range of packing materials. Promotional items, stickers In this place I'm to give everything is very coherent and overall harmonic Look. My color choices work very well with my products, and I took or care to design my price tags, order farms and even my receipt book so that they fit into my overall look perfectly. It gives my customers around shopping experience, and it helps establishing my brand. After the somewhat more general thoughts on branding. Let's have a look at actual items that help representing you and your brand and make them recognizable for customers. We will do that in the next movie
3. 02 tell 'em who you are: In my experience, one of the most important factors for introducing your brand on a craft show is to make sure everyone approaching you seize your logo and united as soon as possible. The easiest way to do that is to show it on a big banner. Professionally printed banners have become really affordable in the last couple of years, and you can order them online in a variety of shops, from staples to Mr Print. Or you can, of course, work with local printers. Another possibility is to create that banner yourself and show off your unique skills to your customers before they actually reach you. Booth. If you are a printer, print that banner yourself. If you're sewing, why not Mike a big fabric banner and so or embroider your logo or label name on it. He creative. I remember Theon brand. Let me show you another picture and this one's of my lovely colleague casting and her markets then. And as you can see, there's a big banner behind her, telling everyone that her label is coach down in with the whimsical typography, the polka dots and light colors. She immediately creates a mood that reflects her relaxed personality and acute products. Even if there's a couple of people standing in front off the table, you get a first impression and become curious to see her products. Plus, with the name being so prominent on the banner, it's easy to remember. And there's always a chance that people google your label name after the show or search for it on handmade platforms like etc. To find your products online. My cries. I have a system of changeable tires called XY that shows 48 of my photos plus my logo and let me update the display from time to time whenever a new collection is outer change. Some motives. And, of course, I think about the location audience in season. When combining forms, it immediately shows what I sell and even works as a sort of catalogue for people to choose his special teeth. So make sure to let customers know who you are and always consider the different viewpoints of customers standing directly in front of you and approaching you Booth from far away. My next advises, have a ton off business cards available and placed them strategically. It just seems like a little thing and not so important, but I usually take 400 to 500 business cards for a weekend, and sometimes they are all gone at the end of it. Usually the click right on my website goes sky high during and after our show, when I've got some beautiful corporations out of it. For example, I got an email last year from a customer who once fought a photo at a show from me. And she had my business card hanging on a peg board for years when she got married to remember me and tell me whether I could be their wedding photographer. It has been so lovely, and it's always so wonderful to see how far these little business cards go. You never know who might end up with one of your cards and what great opportunities can come out of it. Just make sure our your contact details are up to date and that your website is up and running no maintenance sign or under construction page or something like that. Generally, people are really interested in getting to know you, and you should be prepared to answer questions about your products and yourself. Way will talk about this later again in the video on Communicating with customers. But I think it's important to mention it here as well. You are your brands investing her, and you should definitely think about some of the key questions we talked about earlier. What separates you from other sellers? What makes you products one of a kind. And what's your story? Customers will want to know, and it's always good to prepare yourself for some of the questions that might come up. If you're tired of bouncing with the same questions over and over again, you may. We should think about grading flyers or signs to explain your products or processes. For example, I always got us at least 10 times a show with other photos were all taken by myself. And so I ended up putting a sign that says that it's 100% my motives, another question that always came. What was where to get frames from a prince and since I make them specifically for the I key a river frames, I made some signs as well, explaining just that. So if you got asked the same questions over and over, maybe there's something you should explain better to your customers. Take it as a hint to make your displays better. Next, let's talk about how to creating appealing display that's presenting your products in the best possible way.
4. 03 display: there are some crucial things to consider in presenting your products. And, of course, there's a whole science dealing with the psychology of selling and buying. We can only cover the main points that are most important for shows, but please feel free to get deeper into this field by researching some more. The overall impression off your stand should be interesting without being cluttered. It should be clean but not boring. And there's a very fine line to make your booth look as appealing as possible and encourage people to browse your products. Let's talk about some general advice than first put large items at the back and smaller ones at the front of your table. It's that's really a self evident that larger items should not block smaller ones, but sometimes even those on the nose things tend to be for gotten. Second. It's important to create different levels for your products. Simply laying everything on the table looks boring, so make sure to have some variation in height. This lovely English quote that says I level is by level, and in general items that are placed at eye level are seen a lot better and recognized more than others. So make sure to place your best sellers in such way that they are most noticeable. But don't forget that people's I levels tend to vary a bit. Let's have another look at castings display, and, as you can see, she is using ICQ es mop a drawers and helped my displays for her greeting cards. There are a ton off tutorials available on the Internet. How to build them yourself on. Of course, you can also buy car displays and different sizes and materials. Don't forget to think outside the box for your display. I, for example, you can use draws to present your products just like casting. Did our suitcases or small shelves to put on the table? You can use a coat rack and trouser hangers to show larger prints, or you can use wooden boxes for almost any kind of products. I personally use some draws from an old pharmacy and a lovely small drawer. Kevin integrate different levels besides that always work with the tall revolver. What post cut display every small one for the title as well. The last one is originally made for many cards, but it works perfectly for my jewelry since I fixed them on small business cards on these photos. It's not completely filled, but I guess you get the idea you don't have to use displaced for what they are originally designed. Just try to make it work for you. There are so many great ideas, and I have collected quite a few of them on my Pinterest board that you can find another following address, especially if you have delicate goods are very expensive items. Make sure to place them in a little more to the back that why you have better control over them so that nothing gets snitched and they won't get damaged. If you want to make sure things don't get touched, your best place thes products on the glass. There are a ton off beautiful ideas for that from glass domes and different sizes, glass covered cake plagues to miniature greenhouses or empty aquariums and special glass. Displace a simple Google glass dome or glass box, and you will come up with supplies very quickly. You can also buy a variety off glass domes that I keep our household supply shops on an offline again. I have collected some resource is on my printer sports. So if you're free to stop by to give you another example, how to use glass domes of boxes, let's have another look at a D. A colleague of mine. This is the very talented Christina on. As you can see, she, like casting, uses special displaced for his greeting cards and different height levels very effectively to show her products. She also presents her necklaces that I level to draw attention to them, just like we talked about for her precious little glass couple shows with real flowers and them. She used several glass boxes so that they won't get damaged and also adds a lovely quality to her stand. It almost feels like a small museum of her Barry on for those flowers, and I really liked that about this display. So there are great wise to protect you go to without having customers feeling excluded or barred from having a look at your products. Another typist to avoid customers blocking each other. They will always be the situation that your booth or stand is full of people and others will be able to have a close look, but you should think about a stand layout that minimizes that as much as possible. For example, you shouldn't place to displace that customers flip through next to each other because people would get in each other's why and block the view. Better put them on the opposite sides of your time so that everyone can grows through your items in peace. If people feel pressured by others standing close to them, the chances they won't stay for long to just make sure to create small zones in which people can have a short grands and others that are meant for staying a little longer. Next, let's talk about making your products more appealing by showing your customers how to use them. If you are, for example, selling food, it's vital that people can taste or try your products. In a supermarket. You buy things without tasting them, but usually on craft fairs with higher prices, people will want to try things out before they purchase them, so make sure you're for the possibility of Thai sting and take special care to make everything hygienic and safe. The same goes for cosmetics, and of course, people will also want to try on clothes accessories on you leave so have a mirror available . Give them the possibility to change and encourage them to try on your products. Of course, it's always a bit tricky, especially with fashion, when there's no changing room available. But I have seen vendors solved this by creating basically changing tent with the fabric covered whole lobe or using folding screens. You can also buy portable changing rooms that are originally designed for outer showers or pools and ever included some of those and d i y to tarry. It's on my Pinterest board. Even if you're not setting products that have to be tasted or tried on to make sure they fit, you should think about wise to let your customers experience how your products could look at their home. For example, if you are a reporter in Sekera mix, place some fruits and vegetables to new bolts. And if it's a jury or fashion, make sure where some pieces yourself or have some dress forms to present them. If you sell art like I do, might sure to present your pieces framed and have some hanging on a wall. Like despite that white customers can see how the pictures look on a wall and how they come across, combined with others in north, but not least, always remember to have a look at your stand from the customer's point of view, especially when you change yourself after a younger show. It can happen that you place items while standing behind the title, and sometimes you end up putting things where they look best from your standpoint. Make sure to step in front off the table whenever you have a chance and check your display . If products are signs, get messed up a bit. Try to fix that as soon as possible. Otherwise you're stand could look sloppy, and that's not very appealing. Try to think about what you, as your own customer, would like to see and set up your table of both accordingly. But make sure at the same time that the display also serves your own needs. Do we have enough spice for essentials like cash box credit card reader tally sheet, etcetera? Having enough room to maneuver behind the table or inside the booth and creating places to put all your stuff is also really important that have suited Styx organized and focused during a show, even when things get tactic like they sometimes do
5. 04 inform: now let's have a look at a very important topic, and that is to provide all the informations your customers might need. One thing that annoys me as a customer is when items are not clearly prized. Head, even if I am interested in a product, often don't want to ask the Sata how much it costs. Most people think that why I do, and so it's crucial to have clearly visible attacks. That doesn't mean you have to put a sign on every single item, but it should be clear to the customer at a glance which products costs how much again, It's time to use your branding for your price tags. In my case, I use the same colors and fonts that I use on all my promotional items. A sloppy or cheaply done price. Tech can cheapen your products, so take care to have some good looking sign it and it can actually up value your items every self, food or charismatics. You're legally obliged to state all ingredients, and of course, you have best before dates on all your items if necessary. There are a lot of health and safety issues involved that we of course, can cover here, but I'm sure you already took care of that. Even if you're selling fashion table where jewelry or accessories make short, inform your customers as thoroughly as possible. How can I clean and wash product? Are there materials used that sensitive people could have a no allergic reaction to? Are there any factors like water light, etcetera, that could compromise the product? Our table where Or kitchen items, dishwasher or micro wife safe and other products safe for kids to play with etcetera, etcetera. Make sure that your customers don't only get the information from you at the Croft. Here would have fliers available that way. If they buy your products, they can have another look at the inflows at home and give them to their friends and family . For example, if the item was meant as a gift, be honest about your products. For example. I say smartphone cases with my photos printed on them, and I like to tell the story when a customer of mine brought me because have iPhone fell down a lighthouse and it hit the couple ground underneath. When she came down the stairs, she was absolutely sure that her phone was be shattered. But then she saw that owner. The CAIS, had a small dandan. It and the phone didn't even have a scratch. While I have total faith in the quality of my printers, and I really like to tell the story because it still amazes me, I always mentioned that there was quite a bit of luck involved. The's cases were not meant to be dropped from great heights, but they are sturdy and in everyday life they were surely protect your phone really well. But if you are a flip case person and you want your screen protected at all times, then maybe this case isn't for you. And if you are feeling unsure, I'm the last one to talk you into it. We will talk about not pressuring customers into buying something they don't want to in the next chapter. But here I want to emphasize that you should tell customers all they need to know about the product and avoid raising unrealistic expectations. Another thing to keep in mind is to state your company in force on your tie will. Somewhere here in Germany, it's legally required to have a signed with informations regarding your business, including your name, address and telephone number. But even if your country's laws don't require you to show these informations in my experience, it hopes to gain your customers trust you can again presented so that it fits your brand and it's a professional touch to you, Booth.
6. 05 communicate: Let's talk about some Duchin Don's regarding the communication with the customers now. As I said before, you are your brands ambassador. The first impression is so important because most of the time people won't buy from youth. They don't like you, even if they like your products. One thing that puts potential customers off is a mixed message. If your products don't fit your personality or appearance, there's a dis harmonic vibe that people don't necessarily notice consciously, but that they still can react to. So if you, for example, sought a rockabilly fashion but are dressed in urban hip hop streetwear, you contradict your brand message and it lose its its authenticity. You don't have to dress up, although it can help to assume a role, especially for shy people, and we will talk about that later. But you should check that there's no extreme clash of styles between your person and the brand you represent. I hello and a smile can take you very far, even if you are shy, just like I am. You can get used to this simple why? To exude positive and attentive attitude when people approach it. Booth, try to make eye contact, smile and simply say hello. Oh hi, that why you communicate that you noticed them on. If they have any questions, they feel a lot more comfortable to approach you. Usually I let people come to me if they have any questions that why I avoid coming across like a used car salesman, because the last thing I want to do is pressure people into buying my products. There's normally just a split second to decide whether someone wants to talk or not. If people approach my booth with their eyes down, I just say hello and let them browse and peace. If they pick up a product and seem open minded, friendly and interested, I usually tell a short story about the product they are looking at right. At that moment, it's important to be friendly what not too friendly and not cheesy. That's a balance that you get better with experience. So don't worry. If you read some customers the wrong way in the beginning, you will get better. I know it's hard to talk to total strangers all day. I myself, I'm quite shy and it takes me normally 30 minutes or so to get into market mode and opener . So here's a couple of tips for you to overcome shyness. First of all, it's important to warm up of it before the first customers arrive, and I found it to be really helpful to talk to some other sellers before the show. I usually know a couple of them, and so we say hello and ask them how they've been. It's such a lovely budget craft shows, and I really enjoy staying in touch with him. When we meet again on the show, it almost feels like a class reunion, and it halves me a lot to feel comfortable and to get into a conversational mood. Even if you don't know anybody, make sure to introduce this after your direct neighbours, especially when you are alone at your booth. It's vital to get along nicely and have colleagues that have a look at your stand while you take a bathroom break or something. Saying a low two familiar faces or introducing yourself to people you don't know will help you feel at ease, and you can warm up for your first customer. If it's hard for you to come up with things you could ask a customer or talk about. It's great to take along some conversations. Daughters. That can be a tool used to create your products. Some props to show how your items used to. Something like that. I used to take along one of my old cameras and people would stop and have a look at it. And so many would say that they had a similar model when they were younger or something like that. It's a great way to break the ice, and you don't have to be the 1st 1 talking. You could also wear your products yourself. Love we've already talked about and give people the chance to ask the questions about it. And, of course, there's always the possibility to dress up a bit and were unusual clothes or accessories that customers were noticed and maybe comment. It can also really be helpful for very introverted people to create some sort of role of persona. As you may know, many actors and actresses are kind of shy, but acting gives in a way out of that shyness. So maybe pretending to be an outgoing person can help you to interact with customers. My person you don't like to dress up, although I sort of have my show uniform with Clothes are almost always wear, but you don't have to wear something like a costume or so if you sell food when a rare cool apron and if you so you can add a nice little touch by wearing your measuring tape around your neck or one of these pin cushions that you can wear like a bracelet. It's the small things that identify yours and orders and on that make you more than just a size person. If you feel really uncomfortable talking to people, it's sometimes a good idea to work at your booth. This only works with task that you can stop doing any moment because you don't want to lose size over it. And you don't want to seem too busy because that way people will feel awkward asking you questions or anything because they will feel like to stir with you. It's a fine balance, but sometimes showing your craft can save you a lot of talking. Watching a crafter is really fascinating, and it has to create a bond between your products and your customers, even if you sell products that you can't mike in your booth like food or soaps, you can busy yourself with packing your items or preparing small samples etcetera. For me, it's a good way to take a little break from talking or bypass Some slower times. I usually equipped small paperbacks with promotional postcards or step my logo on my packaging materials. It's a task I don't have to concentrate on, and I can still make eye contact when someone's approaching my booth. It gives you more active appearance, and especially when there's only one person at your booth, it sets him or her a little bit at ease, knowing that you are not watching him or her all the time to try to act a little busy and see without this helps you one laws. Advice to overcome shyness is that you shouldn't worry about the fact that to tell a story over and over again, I know it may seem weird to you and to your neighbors, but always remember that new customers haven't heard that lovely story. You tell about your products, and so don't be afraid to repeat yourself off course. You should think about a variety of anecdotes. You can tell and not rely on that one story, but there's no need to come up with dozens of them. 5 to 10 details are plenty, and you can practice telling them at home so that you don't have to invent them off the bat . Especially when I started out. It made me really nervous when 10 people had gone by and nobody bought something or even stop to browse fruma products, where you just have to accept the fact that most people at the show will not buy from you. And that's totally okay. I've met a couple of senators that really lets low science get to them, and they blamed either the competition, the customers or their particular floor space. I know it's easy to blame a filing show on others or your location or anything like that, but in my experience, it just doesn't help. So don't panic. And don't get frustrated because that way you create a vicious circle of radiating a bad wipe that puts customers off than getting even more frustrated and so on and so on. If you aren't comfortable, your customers won't and chances are that they will not buy from you. Instead, keep up a positive energy and concentrate on the experience, not the sites. I usually keep a small tally sheet on my table to know what I have so so far. But usually after the first couple of hours, I forget to write everything down. I do a detailed inventory after each show. We will talk about that in the last part of the Siri's, so it's not really necessary to have that tally. And in my experience, not staring at the numbers or the bank notes all the time is the best way to keep an open line during a show and stay positive. Try to get the most off the situation, so don't bury yourself in your mobile phone. Retain an open body language and stay patient. Even if Cesar really slow, there's a bunch of great things happening. You meet potential customers and can leave a mark with your products. In personality. You meet other vendors that you can watch and learn from. Never underestimate the great community off sellers on crafters, so don't see others as your competition, but try to network with them. Staying calm is also quite important when a craft show is the total success for you. It's easy to appear overconfident or even cocky, and that will not only in my customers but other vendors as well. Two. Don't boast the party's success, but stay humble and keep in mind that there may be others around you that hadn't had such a great guy and respect their feelings. For me, it's really important to show my customers that I care about them and an essential factor and doing that to remember their faces if they order online afterwards or fill out order France during the show, I try to remember their name as well. I've met so many lovely people through shows, and it has become so much more than just selling stuff. I feel that I have become part of everyday life with my photos hanging in their homes, and that never ceases to amaze me. So when people come back almost every year to buy new photos, it generally makes me happy. And especially for those regular customers offer special rights or put a small gift into their shopping back. That can be a simple postcards, but sometimes I give them another small art print or even some etc. Coupons for them to spend on anything there. Like Speaking of Red Sea. There's always the possibility to create a special show coupon code that when you encourage people to have a look at your online shop and buy more later. And of course, that works with any other handmade platform or your very own online shoppers. Well, also, if you have an email newsletter, you can encourage people to sign up on the show. But keep in mind that no one likes to be pressured and offer this only two people. You get a definite connection a real interest from so, yea, you made it through the customer communication last. I know 10 minutes of compressed informations is quite a lot to digest, but I hope I could help encourage you. Next. We will have a look at some health and safety tips that are sometimes overlooked but really important
7. 06 safety: when we talk about health and safety issues, this isn't just about your customers. This is about you yourself, so you have to take care of yourself doing a show. It's hard works. Mining all die, and it's hard work standing around all day, so make sure you stay happy and healthy. I think it's really important to take along a flask with hot tea or coffee to have some chocolate or cookies around and also take along some fruits and vegetables. Remember to cut it into bite sized bids at home so you can pop that piece of apple into your mouth in between customers and aren't munching a whole apple in front of them. A chewing vendors Not that approachable and not necessarily a pretty side. But you still want to eat something in between. Another tip. Don't rely on food trucks on the show. Bring your own lunch. One thing that often tends to be for gotten more ignored is staying hydrated in the beginning. Are only drink a little because I didn't want to go to the bathroom and leave my booth alone. But dehydration can become a serious issue, especially on our markets. In summer, it's really important to drink plenty, so try to tag at least one big water bottle per day with you and forces have to drink it. It's always important to keep an eye on your body temperature. If you have a booth on Osama, craft beer in the weather is sunny. That's great, but it also can become really hot and stuffy in attend. So take along a fan to get some air movement. Go and have a cooler to chill your food and drinks. You should also consider your customer's needs. If you can provide a little cool air in your booth on a hot summer day, chances all that customers spend a little longer there in half. A closer look. If you're spaces uncomfortably hot and it's obvious that you don't feel well yourself, people won't stay to browse. So staying comfortable. It's not only important for your own well being, but also has a direct connection to sales. Winter markets, even if they are indoors oven, become really chilly over time. Usually you don't move that much, and the floors are often back home creed or something like that. So never underestimate how cold your feet can get where warm socks and shoes, and maybe even use some heated insoles to keep your feet toasty and sometimes also helps to put a note blanket or isolating materials like laminated picnic blankets underneath your feet. Just make sure that you don't trip over that, but we will talk about that safety issue later. I myself, I'm cold most off the time, and I especially get really cold hands. And at one time I wasn't even able to frame a photo for a customer. And so I have some heat packs for my hands that I can hold for a moment. Every now and then, I use a reusable ones so that I can simply recharge them in boiling water after the show and they are good to go again. Another thing to keep in mind. It's the right closing. If you're selling outdoors, it's common to where she gears that, said Robert. On an indoor market, I think it looks a little weird. If you are wearing a cold or jacket, it feels like you are on your way out or something, and it's not very inviting, but you don't want to be cold either. In the best way to solve that is to wear some layers of indoor clothes like shirts and cardigans, and I always make sure to bring a big loop scarf or shawl to keep me warm with layers. You can always adapt easily to the changing temperature because it's amazing how much a big venue that was really cold in the beginning can heat up when there's a lot of people in it , and with wearing some layers here, really, we're prepared for all eventualities. I've just mentioned it, and it's serious problem if you create tripping hazards, so make sure that behind your desk and in front of it, there's nothing that people could trip over. Especially when a show is packed. You just can see the floor in front of you, and so you can prepare for any obstacles. So it's your duty as a vendor to keep fix everything safely. So, for example, if you cannot avoid lying cables on the floor, make sure to at least tapes them down very thoroughly with gaffer type. Or I think in America it's called duct tape, and if you're using tablecloth, be certain that nobody can step on it. Of course, I don't know how your booth or stand is looking exactly, but I think you get the idea. Always, Ever look at your standard booth from a customer's point of view on, try to imagine what could be a hazard to anyone next. Let's talk about some fire hazards, and I know it's tempting to put up some small candles to create a cozy atmosphere. But don't if you are not selling candles and have to show your product in action. Rather, use led lights. There's a variety of thumb available, and you can even get really lovely ones that I care. So please avoid any open fire If you're decorating your table with tablecloth or if you're used greater quantities of fabric for your booth, make sure to prepare the cloth with special anti flames break. I use a linen tablecloth because it fits my aesthetics press. But since Lenin isn't flame resistant, I treated with my flamin shorts parades. I'm not lines. There's also a bunch of fabrics available that already are hardly inflammable, so they don't have to be treated in any way. They are usually used in theatres and cinemas, and you find them online or in while stocked fabric stores. If you're so sure ask for flame resistant fabrics, you should come up with a lot of different colors. I think in the last couple of years there has been no contract for Show that I signed where I didn't guarantee the organizer's that all my materials are flame resistant, and if you participate in a bigger show, I'm sure it's somewhere in there a swell. So you should definitely take care of that and buy yourself some anti flames break. Another thing that's often overlooked at regarding fire safety is to stay inside your designated space. It's not only unfair to your neighbors to have stuff outside the space you paid for, but really often. It's also part off the fire regulations to keep the IRS free Here in Germany, there always a fireman on patrol on a show, and I ever soft and watch them move some stuff around, so safe them some work and stay inside your space. Also keep in mind that on many shows you are not allowed to use cable drums for safety reasons. I'm please check your extension. K was for any damage on a regular basis. There's no may sound a bit paranoid, but if you have the chance before it show or during, have a look around and search for the next emergency exit. You don't have to come out with a full flush escape plan, but I think it never hurts to prepare yourself a teeny tiny bit. For the worst case, we have already talked about having an appealing sample station with food or Chris Matics and how you should keep that really clean and tijanic. We can cover the health laws of your country, but there are a couple of common sense things I would like to mention first when sending food or Chris medics have some disposable gloves and sanitizer around and make sure your time and place are spotless. If you offer your customers small spoons or dip sticks or toothpicks, etcetera for trying and tasting, you need to clearly label fresh and use ones and have a trash can or something available so that people can get rid off their used bonds really easily. Even if you don't sell food or cosmetics, there are some more things to consider. For example, with jewelry like earrings, you would always want to have some alcoholic preps ready. If someone wants to try them on, make sure to clean the earings before and after. And if you make a sale, you should also give your customer prepped to take home. It's also important to keep clothes and accessories clean that have been tried on. And if you see that any of your products isn't clean anymore, make sure to take it out of your display. I guess these are the more obvious topics, but you should think about how your products and your booth, my influence, your customers and fellow Wenders, for example, if you like to play music in your booth, don't play too loudly because noise pollution can really compromise Not only your health, but the ones that deny versus well. Busy shows are kind of loud with other people talking already. And if you feel like nobody's hearing your music because of the overall noise, try to turn it down or even off another thing that really can be a health hazardous. Send. There are a lot of candle and soap makers out there, and, of course, they have to allow customers to smile that products. But as a Santa yourself try to come up with ways to try your soap to candles so that the smell isn't present all the time. For example, if you sell your candles and glasses with screw tops, encourage your customers to open them and don't leave them open all the time. I have heard of migraines and nausea just because Sallis at their booth next to stand with scented products. Even if you yourself are used to the side effects off your products. Always try to imagine how they affect the ones around you, where that send sound or light. For example, if you said bright lambs, please respect the other vendors at the show. Last but not least, let's talk about keeping your money safe. I know in the first film I said that I personally have no experience based staff, but since my last show, that has changed because someone tried to steal my wallet. I kept dead on the back of my table behind some framed photos, and he was out of Reacher would say. But I didn't have a directly on my person. And surely enough, one guy almost tried to grab it. Yet an accomplished with him that asked me several questions and try to negotiate prices with me. And since I'm alone at my booth, I let myself being sidetracked. Thank goodness and attentive customer watched the men and warned me. But because he didn't actually try to grab the money. Of course we couldn't do anything. I warned on my direct neighbors and told them to tell their neighbors so that everyone was more alert. And thankfully no one in our room were stolen from. But it was a really big show on to Florissant. Downstairs, one seller lost all his money. On that day, we were all a bit showed up and talked about that a lot. And it turns out that stating on Croft shows has become quite popular in the last one or two years. So make sure you have your money on your person. Ah, way back behind your type were also only keep the money in your wallet that you really need . Every now and then take excess change out of it and store it in a safe place. That way, if your wallet gets snitched, you don't lose all money, tried to watch out for others as well. So have an eye on your neighbors Booth. If they are really busy and you have some time, whenever there's something suspicious going on, try to warn them. What I hadn't realized until this incident was that craft shows have also become a really popular place for passing counterfeit. Quite a few other sellers have told me that they had experiences with that, and especially if you don't offer credit card payments and rely on customers paying cash, you may. We should think about buying some equipment that lets you detect counterfeit bills. There are a couple of things out there, and if you just want to check the occasional bill, there are special pens that you mark the banknote and can detect by the change of colors. Whether the bill is okay, if you have to test very often or want to do it rather discreetly without any delay, maybe you should up for a special standalone device. They cost around $100 but if you have larger sums paid in cash and maybe even have a brick and mortar store or similar, that could be very useful investment
8. 07 test: in this last film, I would like to talk about doing a test, run for your booth or stand. Usually setting up your booth and laying out all your products takes longer than you think , and all of a sudden the customers are already at your table or other renders. Use the time before the show to have a look around and buy some things, and that's actually a source of income you should never underestimate. So the earlier you are done, the better. What really helps to speed up the process is testing your set up at home and modifying it until you are happy. There are a couple of things you should keep in mind, and the 1st 1 is obviously the amount of spicy have available. So think about the wise. You would like to present your products and how you can use your floors buys most efficiently. What of your tie was in your living room or something? And see how you would place your typos displaced etcetera. If you have the chance to get a full plan beforehand, make sure to check where exactly your booth is located. For example, are you smack in the middle of a long row off stands is your booth at a corner. Are you reserve your door that people come through. Do we have a war behind you, or are there other vendors standing there, etcetera? Try to imagine your booth in that environment and maybe even search for photos off the venue on the Internet so that you can get a general faithful read if you haven't already been there. I especially love when I get floor plants where my direct neighbors are listed by name, which isn't always the case, especially with pictures. But if I can get the information's, I like to have a look at their website and sometimes I even know already know them from other shows. And that helps me a lot setting up my own booth because I know how their stand is looking, and I can set up accordingly. If you have a settled for a variety off setups you like, don't forget to snap some pictures so that you can have a look at them at the show because it's amazing how much you can actually forget, especially on an exciting day like that. It also have to take some photos up, You're finished Booth on location as reference for other shows. You can see some photos I have taken when testing mine, and I guess they are from 2011 or something. And the Windham. I have changed my branding and of different items I take with me. So it's not up to date anymore, but, um, showing it because it's really good to keep records off your changing setups and constantly work on them. Speaking off constantly working on them, it's crucial to keep an open mind and adapt to the situation on the show. Your neighbor might have huge walls around them that totally block customers side off your booth. Or the venue might be really dark and mess with your lighting set up. There are a ton of things that can mess up your plan, and it's really important not to panic but to simply change what's necessary. Don't forget that most of the time you won't set up. You're both 100% like you did at home, but having tested your set up beforehand makes you that much more confident and aware off how to present your products.
9. 08 outro: So that's it. I hope you enjoyed this class and got some valuable informations out of it to prepare you for your next over your first craft show. If you haven't seen it already, make sure to stop by the first class off the serious on how to prepare a show. And of course, there be 1/3 part soon in which I talk about the aftermath official and how to analyze your sights. Thanks so much for watching. And I hope I see you soon on scarce you. Bye bye.
Stine Wiemann, Freelance Graphic Designer & Photographer
