The Complete SEO Course For Beginners | Allen Rad | Skillshare

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The Complete SEO Course For Beginners

teacher avatar Allen Rad

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

33 Lessons (2h 33m)
    • 1. SEO Course Introduction

    • 2. 06 SEO Basics

    • 3. Keyword Research

    • 4. Page Title

    • 5. URL

    • 6. Meta Description

    • 7. Assignment question

    • 8. Assignment answer

    • 9. Keyword in 10%

    • 10. 600 Words

    • 11. Headings

    • 12. Alt text

    • 13. Keyword density

    • 14. External links

    • 15. Internal links

    • 16. First time to use focus keyword

    • 17. Short paragraphs

    • 18. The Voice Search

    • 19. The LSI Keyword

    • 20. Content Editor

    • 21. Content Planner

    • 22. Page Audit

    • 23. SERP Analyzer

    • 24. Introduction to link building

    • 25. Topic relevancy

    • 26. Backlinks

    • 27. Anchor text

    • 28. Rank math seo plugin for wordpress

    • 29. SEO settings for WIX

    • 30. SEO for html

    • 31. Page speed elements

    • 32. Page speed plugins for WordPress

    • 33. Traffic

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About This Class

The Complete SEO Course for beginners on WordPress (search engine optimization)- Steps to rank on the first page of Google and other search engines.

In this SEO training, we have five chapters to learn, which are:

  1. SEO Basics

  2. Pro on-page SEO

  3. Link building

  4. WordPress plugins

  5. Page speed

During this SEO training, we will start with the basics of SEO, including 13 rules that will help you get a web page on search engines and ranking on Google search. These 13 SEO rules are vital, and ignoring them will definitely stop the page from ranking. Some of these rules are very simple to apply. This chapter also includes SEO best practices so students can get better at what we learn during the SEO course.

Then we will learn more about some advanced tips and tools such as Surfer SEO.

Then we will focus on link building and how we can use that to rank higher on search engines. This chapter includes internal links, external links, and inbound or backlinks, which we will learn more about them and even how we can create backlinks to our webpages by contacting other websites.

After that, we will learn how to increase a web page loading speed since it affects ranking on search engines like Google.

We also have different assignments and quizzes on this training to have a better learning experience and start getting ready for the real world out there.

So if you want to learn SEO and improve a website's organic search, learn more about page optimization and SEO strategy, join this complete SEO course and begin the journey.

Meet Your Teacher

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Allen Rad


Hello, I'm Pouya.

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1. SEO Course Introduction: Welcome to this Complete SEO training for Beginners. I'm Pooja and together we are going to learn everything you need to know about SEO to be able to rank on the first page of Google and Dr. free traffic to your website. In this training, we have five chapters to learn. We will start with SEO basics, which includes 13 simple but powerful rules. Then we will go one step higher and learn about advanced on-page SEO professional or steps to follow. So you can rank on the first page of Google. We'll have linked building, which is extremely vital and effective on ranking. After that, we'll learn more about SEO plugins and settings on different platforms like WordPress, Wix, HTML5, and much more. And finally, we will talk about pages speed as steps that help your website to load faster. And of course, the traffic topics. So if you already joined the program and I will see you inside. 2. 06 SEO Basics: Alright, so let's get to the SEO basics. Come here, open this page, click on as your basics and under next part, on the next page. I have written down 13 easy rules about SEO. There were simple, you can just learn them quickly. But anyway, here are the 13 rules. But before we begin with the rules, we need to make some preparation, especially if you are going to use WordPress. We need a plugin to be able to work on the SEO. Now, for those of you who are not using WordPress, for example, you may use Vicks. I have lots of different students that use different platforms. They use Squarespace or even HTML5. So what you can do to know where you can make some changes for SEO, all you have to do is to just go on Google how to edit SEO setting on v6, for example, it will tell you the steps. Or for example, how to edit SEO settings for squares, Squarespace page, web page. It will tell you the settings and what we're looking for here is the places that we can add keywords. Let's come down page title, URL, which is the prime link, or a meta-description. We need a place to add this information. Our main focus here is to learn more about WordPress and how we can do it on WordPress. But the structure that I'm going to tell you and these 13 rules, you can apply them on all other platform for k, whatever you are using out there. The first thing that you should do if you are using WordPress is to install the Rank Math plugin. And all you have to do is to go to the WordPress dashboard as I put down the images here, go to plug-ins, search for Rank Math. And you will see something like this by Rank Math. And click on Install and then make sure to activate the plugin. When you activate the plugin, as you can see on the left side, let me see if I can make it bigger. As you can see on the left side, the Rank Math will be added. And there are lots of different settings here, but we don't need them right now. What will happen after unit slow Rank Math? On the page setting? This is the SEO basics for beginners. The page that we are in right now here. So it is a settings of this page. So the Edit part. And when you come down afternoon and slow Rank Math plugin, this section will be added Rank Math SEO, which under it we have general tab and Mann's schema and social. As you can see, there are lots of different keyboards that I'm trying to rank in, but all of them are green and I got the scored 96 out of 100. But I will tell you what you can do, what you must do to get the same result, okay? We have a preview of what our web page may look on Google or other search engines. And under it we have some suggestions which some of these suggestions include in these 13 rules, which we'll get to them in a moment. Okay, so right now, pause the video and go to your WordPress Dashboard. Let me just switch the screen, pause the video. Go to your WordPress dashboard. Go to Plugins. Go to Add New in the search bar, right down, Rank Math in a solid activated, and create a page. Or if you have a page, go to the edit part of that page. And let's prepare everything for the next part where we are going to talk about keyboard, what is it, what is the focus keyword? And how we should do a keyword search. So I tried to make it short and to the point. So you have the best learning experience. So let's go for the next part. 3. Keyword Research: So the first rule that we need to learn is connected to focus keyword and how we can do a successful keyword research. So let's learn more about it. Here we are on our documents. And after you install the plug-in on your WordPress, or if you're using other platforms like Wix, squarespace or HTML file, when you learn how you can add the keywords your file or how to add the title. Stay there and let's learn more about the structure. So here it is, the focus keyword. First of all, if you don't know what is keyword, again, I have written it down for you here, keyboard, and here is the description. It is called to award or group of words that a user rights in search engine to look for a topic. So now that we know what is keyword, we need to make a research to find the best possible choice for our webpage. Now, it is not so easy to just start a website. And I want to rank in this keyword, for example, SCO course or SEO training. And I want to get to the first page is going to tell me 13 rules and I'm going to use this 13 rule two. And finally, after these rules, I will get to the first page. That's not that's not how it works. There are a lot of different factors that matters. But one of them is the traffic. If your website is new, it means that you have low traffic. When you have low traffic, it is harder to rank higher for keywords that are competitive game. For example, if I come here on Google than just search for something and SEO, for example, basics. If I come here and search for SEO basics, as you can see, there are different ads for it. K12, there are lots of different ads for it. And you see, for example, in United States, the Muslim, they estimators search volume monthly is 1600 times. Okay? Now I will tell you how you can get these numbers. But if the keyword, the keyword itself, it is competitive. It is way more difficult for you to ranking based on the stage that you're in right now, your website, the traffic that you have, you should select the easy keywords or phrases to Rankin to make your work much easier. For example, instead of going after. For example, if I write now just insulin for SEO search. As your basic search for SEO, you see the number is 135 thousand searches only on United States. Meaning, if I want to rank for SEO, it's way more difficult comparing two as your basics. So I targeted as your basics, which is much easier for me. Now we need to, I want to teach you how you can do this keyword research faster to find the best possible choices. To do that. There are different tools that I have suggested here. Keyword Planner, which is a tool for Google ads. It is completely free. Key search, which is paid. And keyword surfer extension. This is also free keyword surfer extension. It was this tool that I just showed you. And on the right side there are lots of other things which we'll get to it in a moment. So the first one is it Keyword Planner, which is free. All you need to do is to just come here, click on Keyword Planner. It will take you to the keyword planner page. And click on this button here, go to Keyword Planner. Then it will ask, if you don't have a Google Ad account, you must create a Google Ad account. It is completely free. I'm not sure how it is right now, but after some time, google force people to create an ad when they create a Google Ad account. So if you're trying to create your Google Ads account, and Google is telling you okay, to do that, you must create an add and add your credit card, for example. It's okay, you can do it. But after we created your ad, you can turn off or remove your ad from your account. This way. First of all, it takes time for Google or other platform like Facebook to review your ad and make it active. So you won't be charged. But anyway, you get your account running and you will have access to Keyword Planner. So when you created your menu, created your account. Come to Keyword Planner. You can have access to it from the tools as well. Keyword Planner. I have written down all of the information here we come to the Tools, then click on discovering new keywords as we have it here, discovering new keywords. And when I click on it, it will ask me to write down the keywords that I have in my mind. Okay, So for example, SEO basics. This is one of the key words and you can separate them with pressing comma k and whatever. It's now a CEO signing for example, SCO course k and so on. I can write down different examples and also make sure to select the right location. Right now it is in Armenia. I can change it, for example, to United States. Save it. And that would be all. Then click on Get Results. And on the next page there are a couple of things that matters most. For example, I've searched for as your basics, it will tell me that. What is the average monthly search, for example, for SEO basis basics, it is 1 thousand to 10 thousand, but the competition, It's low. So I have a chance here, right? But here, for example, on SEO training, it has a little bit more difficult, but it has more or less the same traffic. So let's go back and try again. This time I'm going to write down, for example, SEO, SEO itself, and let's run and see the result. It also, when you search for one or less keywords, it gives you more idea. For example, for SEO, the average, the average monthly searches is 100 thousand to 1 million searches. But one thing you need to pay attention. Most people don't say this here on the competition. As you can see here, you may say, Okay, this is very competitive, but it is low. It is difficult ranking. Remember that this is Google ads. And the competition here is for getting the ads, okay? So for example, when we are here, you see there is no edge here. If I want to run ads on SEO keyword, easily can get the first place at the top here. The competition for us is not much, but what we need is not the competition to run ads, but the competition to get higher in the search engine to drive organic traffic. How we can understand that? Well, when the estimator search volume is high, it is more likely that it would be difficult. But there are some other tools that can help you figure that out. For example, here. Here we have key search, which is paid. It's the same tool. This is the tool. And for example, here, if I wrote down SEO to search for this keyboard, you can see here it is giving me the volume and the score. Now, this difficulty is to getting high in the search engine, the search page, okay, so this is 68. For example, there are some other SEO consultant. It is much easier, for example, it is 39, components is 68 for me, if I want to rank in a keyword, I would select SEO consultant, which also the traffic is good, 27 thousand, but it is much easier compared to SEO itself, okay? So this way more or less you can understand on which keywords you can Rankin. Alright, also on the left side we have some additional information which we will not talk about it right now, because I don't want to make you confused. All you need to learn right now is to select keywords that have high volume search but low competition. Now, on Keyword Planner, we cannot use the competition part. We cannot understand if a keyword is competitive to rank in organically, but we can find out about the traffic. You can use some other tools. There are SEM rush. There are lots of other tools that you can use to understand to do the keyword research. But I prefer this one. He searched. It is as I said, it has paid, but you can use it for one month for free. Okay? So all you can do right now, you can just join this tool, create an account, and start using it to do a good analysis. There is another tool which is free keyword server extension. Just come here and click on it. It's a Chrome extension. Come here and just click and install. It's from surfer, keyword surfer tool, but it's just a free extension and you can use it. It gives you some additional information when you install it, you will see the search volume and how much. Approximately it will cost to run an ad on this keyword. Under there are lots of other stuff. For example, some keyword ideas, you can get some inspiration that alright, maybe I should go for, for example, YouTube SEO, full form SEO, Google YouTube. There are other suggestions here that you can use. There's another tool which gives you some, which gives you some other ideas to select keywords. Keywords, keywords everywhere. It's again a Chrome extension just right down here in Google, right down. Keyword. I think Keywords Everywhere it was. Yeah. Here it is, the Chrome extension and just install it. It is a paid tool. When you pay for it, it'll give you more information. But the information that you see here, these are all free because they didn't pay for it. You see, for example, when I searched, for example, for, let's say keywords, let's see what suggestions it has for me. For example, keywords meaning keyboard generator, Google keyboards. So it gives you some idea for what keywords you can rank in. And also here at the bottom of the search page on Google. Google search will give you some other ideas to select Keyboard. This was the first step. To do the keyword research. You can select some of these keyboards that you have a better chance to ranking. Then let's come down and see what we have. Here. We have some explanation about the Keyword Planner, about the key search. Also, you can come here, click and visit the tool here and see the key search. And that would be all when you figure it out, the keywords that you want to rank in. The next step is to write them in the focus keyword section. So here I am in the edit post edit page of my WordPress dashboard. And this is the part that I can write the focus keywords. So you see we have SEO basics as your basis for beginner. 13 is your basic rules. On-page SEO, web pages, SEO, keyword research, organic traffic. So all the topics that I have talked about in this page, I've put them here, so I have a chance to ranking. So that was all for the first row. And the next part we're going to talk about the title. So what I want you to do as a practice right now before we go to the next part is to take a look at the tools we talked about. Two of them are free and you can use them right now. And let's think about a topic, for example, let's whatever you like, whatever you have in your mind. I want us some t-shirts and let's make a research about t-shirt. Let's find out what keywords I can use, how much is the traffic. So sometimes people try to rank for keywords that have very low amount of traffic. You may rank first, but there's no traffic. And they wonder why their website, even though that they are ranking high for some keywords, they are not receiving a lot of traffic. That the reason is because they're ranking for low traffic keyboards. So the key is, keyword research is very important. Just play with the stuff that we talked about. This way it will sit in your mind much better and you will be prepared for the next part. 4. Page Title: Alright, now that we have learned how to do a keyword research, and we have selected our keywords for our page. It's time to go to the next step, which is about a page title. So here we are on our documents. Number two is the page title and its rules. First of all, where you can add the page title. Here we are in the edit page part, as you can see. And if we go up here at the beginning, we can add the page title. Here is the page title. And what are the rules that we need to pay attention and follow a sub one is that our page title must include our focus keyword. Now there's one other thing here. As you can see, we have a lot of different keywords here, right? So when we're talking about the focus keyword, we are talking about the first one, which is the most important one, the one that you really want to rank in. But yeah, we add others other keywords to our page so we can rank in other keywords. But for the first one, there are a lot of different other rules that we need to follow, right? That's why when we are talking about focus keyword, we're talking about the first one because the rules that you need to follow for the first one is a little bit different comparing to the others. So the page title must include the focus keyword. As an example, let's say if our focus keyword is SEO basics, which is in this page title will be SEO basics. For beginner. We have the SEO basics in the title. Now, step two is that the focus keyword must be in the first four words of your page title. Now, first four or five board. I put four to be sure but don't cross the fifth for the bad examples that 13 easy rules for on-page SEO and SEO basics for beginner, which you can see it's at the end of our title. But here in a good example, it says at the beginning, SEO basics for beginners, 13 easy rules for on-page SEO. Now, the third step is to increase the readability. How we can do that, to improve the readability. Off your page title, it is better to use a number and empower board in your title as well. So as you can see here, for example, we have 13. Now I put this 13 for a reason. One of them was this. Even though that we have 13 rules to follow for SEO here, and this is your basic part. But putting mentioning it in the title was to increase the readability. Also, it is more attractive for people that alright, oh, there's only certain rules that I need to learn, right? So it's more clear for people with that, what we are going to offer. Beside that, we need a Power Award. Now, you can read more about power boards. Here. You can just click on it. It will go to the Rank Math blog and they explained very well. But the power of words or the one that brings some emotion, or they're defining something. For example, here we have easy rules, okay? Seo basics. The basic, easy. These are the power board and you can think about it, for example, five important tips. The important is the Powerball. A lot of power wars out there that you can use. All you need to do is to take a look at this blog post to learn more about what they are. So that was all about the page title. Let's have a quick summary. All you need to do is to include the focus keyword in the title. The focus keyword must be at the beginning and try to use a number and a power or decay. That's all you need to do. Come here. And I did part of your posts or your page right here at the top k. That's all you need to do. On the next part, we're going to talk about the URL, the link of your page, what you should do, and where you can write or edit this URL. Let's go for the next one. 5. URL: The next one, URL or permalink. So how you should, first of all, vary the place that you can edit the URL of your web page, and also what rules you need to follow. Here we are in our document. So the first thing that I need to mention is that try not to pass the 75 character. Yeah, you can go further than that. But in order to be better at SEO, do not cross that 75 characters. Now, you need to mention the focus keyword in our case as your basics in your URL. So the best example is, for example, SEO for beginners. The good one is SEO basics for beginner. And remember that you cannot use the space in your URL. Instead of a space, you must use a dash, as you can see here, right? And the place that you can edit the URL is here. You see permalink, and here it is. For example, in my case, my domain name The part that I can edit is the rest of it is your basics for beginners. This is a place that you can edit your URL. But one thing when you come down here, we see under Rank Math, we see the way our page may look on search engines. If you click here or click on Edit snippet, a pop-up will appear. Now here you see title, permalink and description. Now you see here it is written title, SAP site name. Okay, So the way my website will look like on Google, it will write down the name. Now, it's a little bit long the title, but at the end of it, it will write down the name of my website as well. With the separation, then my website name. You can change that as well. If you don't want to have your website name at the end of your page title on search engines like Google, the place that you must edit them is here. Also for the link. You can edit it from here as well. You can see the 75 characters here too. So that was all about the URL. Under next part, we're going to talk about the description. 6. Meta Description: The rule number four on our SEO basics is the Meta Description. Now the meta-description is an additional information about your webpage that will be visible uncertainties. So let's take a look at it. Here we are on our documents. And let's go to the edit part of our webpage. Under our page title, there is a short description. Now you have seen it a lot on, for example, on Google. Here we have the page title and underneath we have the description, as you can see here. This is the description. This is the description. Now why do we need to have a description? First of all, it will provide more information to the visitors that what this page is about. For example, here we have searched about keywords. And the first page here is that choose the right keywords with our research tool now, okay, What is your research tool? If I want to have more information, I can read more about it. Our keyword research tool gives you insight into half and certain boards are searched and how those searches have changed over time. Okay. So this is a complete description that what these two-level is about, what this page is about, and what more or less, what am I going to get out of it? So when you are wanting to write your description, your meta-description, first of all, the place that you should write it is to come here, either click This part or edit snippet. At the bottom of the pop-up page, you can see it is written description. You can see the number of maximum number of characters that you can use, which is 160. As you can see. The first important thing that you should do when you are writing the description is to use the focus keyword. In our case, it is your basics. So we have 13 rules of SEO basics for beginners to improve on page SEO of your website. Now I can add more information so people more or less can understand what they are going to get out of this web page. So I'm going to write down, okay, As you can see, I added these certain rules will improve the ranking of your page on Google. Okay, so what are these certain rules about it? It will help me to rank higher on Google. So I'm more or less giving the audience a reverse that, alright, if you come here, if you visit this page and read more about it and learn these things, you can rank higher in. You can rank higher on Google, okay, so try to give them a reason why they should visit your page. This is another thing that you need to have. Another step that you need to follow when you're writing it in the description. So to summarize it, the first important thing is to use the focus keyword. Then provide more information in a short way and also provide a reason why people should click on your link and visit your page. Okay, so that was all till now. On the next part we are going to have a quick assignment together so we can practice and get better at this stuff. 7. Assignment question: Welcome to the first assignment on our SEO training. Now in this part, I want you to get better at this stuff that we learned until now in this assignment, I will give you a focus keyword. And based on that focus keyword, you must write a title. Page title must then you must write a URL, and finally, a meta-description. Now of course, for every single one of you, it will be different. But you can practice. And by the end of the assignment, I will show you the example that I wrote myself for this focus keyword. So you can compare and see where you could improve your example or if you did a great job. So the focus keyword is water filters. The water filters are these. And let's say you want to write the, you want to build a webpage about water filters. You have five water filters to sell. Either if you are selling it yourself or you are just referring other products. And you want to talk about the five water filters on your web-page. Use the focus keyword water filters to complete the page title, URL, and meta-description, but pay attention, the focus keyword is water filters, as you can see on the screen. So let's get started. 8. Assignment answer: Alright, so I hope you have completed the assignment and let's take a look at my answer and let's talk about the important tips in this practice. So I'm going to write my examples here. So the title that I'm going to write, the first thing that I must follow is to use the focus keyword. So I'm going to write five best water filters to buy. Hello, I think I need to capitalize, right? So five best water filters to buy for your home. Now, the thing is that here we have a number, we have the focus keyword and our focus keyword are in the first four words of our page title. Also, we are providing more information. You can buy this water filter for your home. Again, these are the five top water filters. Now, let's talk about the URL. So the URL, we must of course use the water filters. But if I want to add another word to it, I'm going to use the word test as well. So best water, I'm sorry, filters. So you see there is no space here. And also I wrote down all of it with the short letters, not capital letters, but here in the title, the first letter of every word, except to easily ten with capital letter. So these are some side notes that he can fall. Now let's talk about the description. Remember that we must use the focus keyword and also we should give a reason, okay, provide more information and also why people should click on this web page, right? So let's write, alright, so I wrote down, learn more about the five deaths water filters that gives you the best taste and healthier water. So in general, this part is the reason the last part, first of all, we have the water filters as our focus keyword. But the last part is the reason that gives you the best taste and healthier water. So the thing is that when people buy a water filter, what is the reward here? Which are what are trying to get out of it? They're trying to get a good taste of water and also a healthy water. So these are the two things that I pointed out. Now, when you're writing a meta-description for any other kind of products, you must know what are the reverse here, why people are looking for this tool, this product or service, or whatever it is. Okay, so that was our first assignment on our SEO basics. On the next part, we will continue with the rest of the rules, which I think the next one will be keyword in ten per cent. 9. Keyword in 10%: The rule number five, It's very simple but effective on SEO. So the title is keyword in the ten per cent, when you're writing the content of your page, you must make sure to use the focus keyword in the first ten per cent of your content. Meaning, if you have, for example, 1 thousand words on your page, the focus keyword must be in the first 100 words. If you mentioned the focus keyword, after that, you will have lower chance rank in that keyword. And the reason is that search engines, we will analyze your webpage. And if they don't see the focus keyword right at the beginning, they think, okay, it's not maybe connected or maybe this page is not very good. So we show it to our audience. That's why it is very important to put it at the first ten per cent of your content. 10. 600 Words: The next rule to follow is to write at least, at least 600 words on your page. The reason is because you must have enough content to provide to the audience, okay, less than 600 words. Search engines will not look at it as a complete content. So that's why you must at least cross that number. But if you look at the pages on the surf, the web sites on the surface, and the SERP for those of you who don't know is the short for search engine results page, the first page, for example here, this is the setup. When you look at some of these pages that they are ranking high in their own keywords. You may find that, right. They wrote more than 600 words. In some cases two thousand, four thousand, ten thousand words. If you want to compete with them or even rank higher, you can write more, but the minimum number is 600. Okay, so let's go for the next part. 11. Headings: Alright, in this part we're going to talk about headlines. Now, this is a little bit important, so pay more attention. When we're building our web-page. We can use different headlines with different sizes. Now the headlines as far from H1 to H6. So to learn more about the sizes and the differences, you can come here, click on headlines sizes. And here I have explained everything about headlines. And here you can see the difference between H1, H2, H3, H4, H5, and H6. You see it gets smaller, but it's not just about the size. The code is different. So when search engines look at your webpage, when they see H1, they think that alright, this is very important. When they CH4, they see that they think that, alright, this is not that important, but it is more important comparing to a paragraph, right? So to see that better, here there is a Chrome extension SEO metadata. In one click. You can just click on it in a solid on your Chrome, you will see this icon at the top. Just click on it. And when you click on this icon, a pop-up will appear and it will analyze the pages that you are in. For example, here in this case, it is telling me that my title is 68 characters, the description is 80 characters. The keyword, while the keyword exists, but the tool is not finding it and there are soft information. For example, I have only one, H1, H2, H3, H3, H4, H5, and H6 j. If you want to go deeper, you can come here to header. And you see these are the headlines, the headings that I have. And this is the part that matters. It's not just about the size, it's these tags that Google or other search engines will find them. So when they see that, alright, here it is H1. So this must be very important. When they say, Okay, this is H2, it is important, but it will be less important comparing to one. Now the thing that you must pay attention is that every page must have only and only one H1, not 0, not 21 H1. The thing that the rule that we have here right now is that you must use the focus keyword at least one time in H2 to h six in one of them, not in all. For example, here we have SEO basics. If I take a look at the headlines that we have, somewhere from H22, h five, I can find a super basics, as you can see here on H12, I have SEO basics, okay? So you just need to use it once on x2 up to H6, only once, not one in a one-to-one in H3 and H4, only one in any one off these headlines that you prefer, okay, So to summarize it, you must have only one edge, one in every page. And you must use the focus keyword in headings from edge to edge six. 12. Alt text: The next rule, which is rule number eight, it is alt texts. So first of all, what is alt text? Now? All it takes is a short form of alternative texts. And we use this takes for images. It's somehow explain what this image is about. Okay? So here we have a lot of images. We have lots of images. And each of these images have a specific text that explain what this image is about. So if I come here on this, the tool that we downloaded on the Chrome extension, SEO metal in one-click. And if I click on it, here we have images. If I come down, for example, this one, you see, you can see the images itself and under it you can see the alt text. For example, this one. It was about the snippet, how to write the description and the alt-text is saying description a snippet on Rank Math for a sub basics. Now the important thing is that all of your images on your webpage must have alt text. Search engines. They won't see what is inside your image, but they pay attention to the alt text, whatever you writer. If I write down this as, for example, wedding cake, search engines will think that this is a wedding cake. Now they're more smarter than that. But I'm trying to make it simple. If I write down it as a red car, may think that this image is about the red car. But when I write down, this is the description and snippet on Rank Math, SEO basics. Google will understand that this image is about SEO and Rank Math and etc. So all of your images must have alt texts. But beside that, you must at least have one image on your webpage with the focus keyword in the alt text. Here, as you can see, I have a SEO basics. So that's the rule that you need to follow. Use the focus keyword in at least one image on your page in the alt text. So that was all about this part already. Let's go for rule number nine. 13. Keyword density: This rule is keyword density. How many times we should use the keyword, the focus keyword, or other keywords in our contents. So the thing is that there is no exact number for this. But based on my experience and based on the suggestions of SEO tools, it's usually something between one to 2.5%. So when we come here, I'm under Edit page. So all of these are our keyboard. So if I use, for example, two of these, two of these and two of these, it will all count as a keyword, meaning I have used the focus keyword in my content, for example, six times, but not the first 12 times from the first 12 times around the second 12 times from the third one. Now the thing is that year when you're writing, when you're building your web page, rank mass itself, it will suggest to you what you should do or how it is going on right now, for example, here on the additional, the third one is keyword density j. Right now for this page, it is 2.44. The focus keyword and combination appears 41 times how many words they have. 1683. So this is okay. The reason that we're talking about the keyword density is because if you use a lot, search engines don't like it. They think that alright, you're pushing it. And you are just trying to tell them that, alright, this website is about this keyword and they don't like it. So it should be between a number that sound reasonable. Good content is not just about repeating the same keyword, but Providing or delivering value to the customer, right? So this is what search engines trying to get out of your content when you don't use the focus keyword and the combinations more than 2.5, 2%. They think that alright, this is normal. But more than that, for example, you have 100 words and you use the focus keyword ten times, so that is ten per cent, right? So search engines will say that, alright, you're just pushing it. This is probably not a good contents, so we will not show it to our audience. So as I said, there is not an exact number for this, but this is what Rank Math is suggesting. And another thing that you can do, you can analyze the top pages in syrup search engine results page. We can analyze them and say for example, let's go back here. On this page, you can analyse the first page and see that how many times they have used the keyword, how many words they have, okay, you can analyze them or you can use the tools like surfer SEO. They will do this for you. Alright, so that was all about the keyword density. If you're ready, let's go for the next row. 14. External links: Rule number ten, external do follow links. Now, every page that you create on your website must have one external links, which is do follow. Let's go deeper and let's see what is, first of all, what is external link and then what do we mean by do follow? So external links are the links on your webpage toward other websites. For example, here we have a link, but it is not external. It is internal rate, which we will talk about it in the next part. But this one here, Google. If you pay attention to the bottom of the screen, it will direct us to from my website to another website. This link here is called external links. Now, what do we mean by do follow? Links have a setting that it is called do follow or not follow. Generally it is for search engines when they analyze your website. If your links are on, do follow. It means they can track traffic from your webpage to other websites. And they consider this as a credit for the other website. Meaning if you put an external do follow a link on your webpage, it will be considered, search engines will consider it as a credit as a good point for the other side. Okay? So later we will talk about, later we will go deeper into this and link building section. But right now, I just want you to have an idea what it is. So here I explained, you can come here and click on do follow. And when you create a link to another website, which will be external links, search engines will follow those links and it will be considered as inbound or backlinks for the other website. Unless when you create the link market as nofollow in the settings. So let me show you what does this mean. I'm in the edit part, in the element or the edit part of this page is super basics. Here we have a text which includes two links, legs. Let's take a look at the first one, for example, this one. If I select it and click on Edit. Here there is a setting. Now this settings, this setting exists on other platforms. It may look different, but you can find setting settings for links on all other platforms. So I'm going to click on it and here you see there is an option and rail equal to nofollow. It means that if I turn this on, search engines will not consider this as a credit for another website. Search engines will stop following j to be precise, they will stop following that. Alright, there's a link here to another website, but we're not going to look into it. But if I let it be, normally it is undo follow. Unless you mark this. Or if it is a code, you add this to your code. Address equals nofollow. If you add this to your code or if it turn it on in the option in the settings of your link, search engines will stop following. Now the thing is that when you are creating a web page, you must have at least 11 external link, which is do follow. Meaning you must have a link to another website, give them a credit. Doing this has a positive effect on your webpage. Seo, ranking higher. 15. Internal links: The next rule is about internal links and why it matters a lot. So let's first of all, I pointed out in the previous part That's what internal links, but let's go deeper. Internal links are the links that they exist on your webpage and they drive traffic from your page to another page on your website. For example, here, as you can see, I have the word internal links is linking to another article on my own website about internal links. So if I open it, it will open my website. It's another page. So I'm driving traffic from this page on my own website to another web page. So here it is. And all of these links on the right side, as you can see, these are all internal links. It is happening inside my website. Now why they matter so much? First of all, when you have a lot of internal links inside a web page, which those links are connected to the topic that you have. For example, here on this page I'm talking about SEO basics. And here we have internal links, bounce rate, external link to follow and stuff like that, headings. So all of these topics are connected to this topic. Somehow we can say all of these pages are giving more credit to, credit, this one to SEO basics. And they will help to push this page to rank higher. And also search engines like Google, they will consider that a good thing that, alright, this website is really talking about SEO and really providing value. They're delivering value to people. So let's bring them higher in assertions of. The great example about internal links is Wikipedia. Now, let's take a look at here. This is the Wikipedia page about internal link. And you have seen it a lot, that they have a lot of different internal links. And you see it's a short page, couple of paragraphs, but they have a lot of internal links. Let's take a look at how many internal links they have here. Become on links, and they have 85 internal links. Okay, now let's take a look at the page that we are in, SEO basics here. And links. On this page, I have 211 internal links. 211 links that are connected to my to other other pages on my own website. Again, this is creating value. This is creating credit for this space j. So this is really useful, really effective. And you can follow this strategy. You can create different pages connected to your page. Later we have a lecture, which the name is topic relevancy. I think during the next 1015 lectures, we will get to it. We will talk just about this and how effective this can be. For your pages rank higher in Google. 16. First time to use focus keyword: Rule number 12, the first time to use focus keyword. Let's take a look at the page that we have here. The edit park. You see I have different keywords here right? Now, for example, the main one here is as your basis. If I have another page with the same keyword SEO basics, it means that I use this keyword to times on my website with two different pages and trying to rank for this this keyword. This is not a good thing, this is a bad thing. It, this will hurt your ranking on search engines. So you must always make sure that every keyword that you use on your web page, it is only used once. If you, you can use it several times, but it will decrease your chance in ranking higher. So if you use, for example, if you are using WordPress and using Rank Math, Solve, it will tell you that if you use this keyword before or not, we can come here under additional part. As you can see, the last item is that you haven't used this focus keyword before. When we say focus keyword, we are talking about the first keyword of course k. So I haven't used the SEO basics keyword anywhere else on my website before. This is a good thing. This will help me rank higher in search engine. So do not forget to check it. Make sure it is your first time to use that focus keyboard. 17. Short paragraphs: The last rule on SEO basics is short paragraphs. Now, this has different effects. It has a similar effect, but it also have some readability effect on your audience. So let's say you as an audience come to my web page and instead of this three-line paragraph, I write down 1020 lines. It's something huge. Now the first thing that happens as an audience, people stop reading. Why should they read this line paragraph? If you pay attention, all of my texts here are very short. All of the paragraphs I just write down maximum four lines more than that. I don't write. The first reason is that when it gets long, people stop reading. And when people stop reading, they will close your pace. So you will have lower session time, okay? Session time is called to the time that people come to your website. They are there, for example, for a couple of minutes on your webpage and then they close it or they leave it j. So when you have shorter session time, it considered as a negative thing for SEO. If you have longer session time, search engines will evaluate more, so you will have higher chance to rank In the keywords that you want ranking. So the suggestion that I have for you is to try to minimize your paragraphs, remove the useless more, to remove the useless topics that people don't care about. Sometimes we are writing and we just started speaking about different things that we only care if people don't care about it and it's smallest, useless, they don't read it. Okay? Sometimes we start talking about ourselves that no one even care to read about it. So generally try to keep your paragraphs short. It will help you to rank higher. 18. The Voice Search: Alright, so we have completed the first part, the first chapter of this SEO training. On this section, on this chapter, we will go little bit deeper into some advanced stuff about SEO learning. Couple of tools or more powerful keeps about SEL. So let's take a look at them. Here we are in our documents and we are done with SEO basics. And right now, you are here pro on-page SEO. Let's take a look at it. So this chapter, we're going to talk about three important tips, or three important, I can say, field of SEO. The first one is the voice search, which matters a lot as we go forward. The next one is LSI keywords, which we'll talk about it on the next lecture. And finally, the server SEO and what it has to offer. We will talk about all the tools, all the features that exist on this platform. So if you're ready, let's talk about the voice search. Now the thing is that as we go forward, people tend to use the voice search more and more. But here there is a difference in using keyboards. For example, let's say if I want to search for good, for good fast foods and Los Angeles, when I'm using my computer or my phone, what would I write comparing to? What I want to search for? The same thing when I'm using a voice, the voice search. So let's take a look at an example. Here is the writing version, best fast foods in Los Angeles again, so we're on your computer or on your phone. You want to know what are the list of top faster than Los Angeles or any other city? You just write it down. This, blah, blah. But when we're using the voice search, it's completely another story. Now here, the keywords will be more like a conversation. And when you think about this, before you build your page and plan for these keywords as well, key phrases as well. In the future. As we go forward, you will have higher chance to grab more attention to drive more traffic. So the voice search, it can be something like this. What are the best fast foods in Los Angeles? So it's more like a conversation, more like a complete question. The thing that matters here when you are building your page, you must think about these kind of key phrases. So how we can benefit from this? When you're building your web page, you must try to use these kind of phrases or questions or keywords in your webpage. Now here, for this question, what are the best fast foods in Los Angeles? You can have it as a question, as a heading, right? For example, heading for or heading three. Boom, right in your page, what are the best fast foods and Los Angeles, right? So this way when someone says for the same question, using voice search, you will have a higher chance. Now of course, you can have the normal key phrases as we had before, but you can think about the voice search as well. Plan for it and have it in your page. A structure. That was all for this part. The next part we are going to talk about LSI keywords which are very important and effective. 19. The LSI Keyword: The next thing that we are going to learn on the advanced SEO chapter is the LSI keywords. Let's take a look at it. So here we are on our documents. And LSI keyword is called to the words or phrases which have a connection to the focus keyword. For example, if our page focus keyword is electric car, then we can consider the list below as LSI keywords. So generally we have, let's say a focus keyword, focus, key phrase, and there will be some keywords are some phrases connected to this. Let's take a look at the example here. Electric car is our focus keyword. Now the LSI keywords can be tire, range, battery, combustion engine, green energy, and so on. Now what I'm going with this, why LSI keywords matter? When you are talking about the topic, for example, electric cars on your webpage, you must sound where Tom mentioned these LSI keywords, right? Because you are talking about, for example, electric cars, the battery matter, right? At some point, maybe you point out to combustion engine, right? The range that the car can go from matter. Okay? So these are the things that matter and are very important to the focus keyword. This way, when you use the LSI keywords on your I'm article or blog or whatever it is. Search engines like Google will more or less understand that, alright, You're on the right path to deliver value to the audiences, right? So let's show this web page in a higher rank. This is why it matters. So every time that you want to talk about something, for example, here we have, let's say, SEO training, right? So what will be there? Lsi keywords so that you can pause the video, think about it, and then we can continue and take a look at what can be the LSI keywords for the keyword SEO training. Alright, so I assume you have paused the video and let's go further and find out. So here there is a tool. I have mentioned this key search tool before. I told you it is paid. But the thing is that research has another what can I say? Its side tool, that it is free and you can use it to find LSI keywords. And you can come here and click on this link LSI keywords generator, and then open it in a new window. Which I didn't hear it as like keyword generator, it just completely free. You can use it. Also if you have the paid version, I will show you in a moment where you can find the LSI keywords. So you can come here and write down whatever you have in your mind and it will analyze and tell you what are the results. So SEO frame, right? Let's assertions see what order is also. Okay, so there are three columns here. One word, two words, three words. So here we have the one word section. We have training course, for example, course is an LSI keywords. Land certification is another circular. So when we have a training or when we have a course, of course, people will look for a certification, right? So this is a war, this is a phrase that is connected to our main focus keyword, we have engine optimization, online marketing, Google, Yoast, WordPress, advanced beginners, yours and WordPress for example. These are connected tools. Use a plugin for WordPress. Keyword Udemy. Right? Now, let's look at what we have under towards column SEO training, which is our focus keyword and SEO certification as your course, free SEO learn SEO training courses. Marketing training, Complete SEO link building. J link building is one of the important tasks in SEO. And we have it here as analysts IQR. Let's go to the next column. It should training course as your WordPress plugin, search engine optimization. So if I want to rank higher in SEO training, if I have all of these stuff on my list, then on my website, then I have a higher chance ranking in Google. So you can come here and search for other stuff that you have in your mind to practice more and get better at this LSI keywords. And on the next part, we're going to talk about surfer SEO. I'm going to, since it is big, it has couple of great and powerful tools in it. I'm going to divide it into couple of lectures to get to each one, each of them, and learn them deeper, right? So let's go for next part. 20. Content Editor: The next thing that you are going to talk about here is the surfer SEO website, which incited, it includes four or five tools. And you're going to take a look at it. But before that, let's have a quick look at the LSI keywords, the t-shirts tool. I mentioned that I will tell you if you have the pro version, how you can find the LSI keywords. Let's take a look at that and then go for surfer SEO. So here we are in the key search and where you are here on the keyword research when you're searching for a phrase or keyword. And when it is done here you see it is written deep analysis. And yellow, just click on it. It usually takes a couple of seconds. And when you come down here you have LSI keywords. You can get it from here. Or you can use the tool that we mentioned on the previous lecture. So there we are. Okay, let's go to surfer SEO. Now Server SQL has four a major tools that you can use. The first one is Content Editor, which more or less give you the ability to edit alright, content from scratch. Then we have content planner who will take a look at it, how it is that will help you to manage your website, the contents that you have, their page audit to analyze your page connected to the top pages on the search engine. And finally, self audit, which we will analyze the top pages on the search results themselves. And later we can compare it to any other page that you like or you can just learn from them, right? So come here, click on visit the tool. As I mentioned before, the tool is paid, but it is a really good tool and suggestions are really helpful. I use it for myself and the projects that I have. So let's jump into pro version. And they have an update, right? So here we are. And the first thing that we're going to talk about is the Content Editor. Now the Content Editor here is here to improve the SEO of the pages that you already have. Or you want to order pages that you want to start from the beginning. You can solve writing all of the content there. So how you can use the tool. Let me just zoom in a little bit. Right? So here we are in the homepage and you have audit content and content editor. I'm going to click on Content Editor. You'll see I have two pages here. You have a limit, mostly one of the pages here. As a practice, we are going to work on it and I will improve it here. And later I will show you the results in the search engine, but all you have to do here, write down the keyword that you want to rank in, or the list of the keywords and the country that you want to rank in and click on create content. Okay, So I already done that here. And I have added the keyword. And I just went to my page and just copy paste all of them. Let me open the page if I can find it. So I don't know where it is a porcelain going to search for it. Instagram post template. Alright, let's do a search for it and see where this page is. Think it's this one. Now, I made this page about one year, two years ago. And I wanted to, I was using a template for my Instagram post. I built myself on Photoshop and I wanted just to give this template to my students. So I didn't work on the SEO or anything else. And here's the page you see it has some comments here. Couple of images, maybe less than Fifty, less than 30 words here. So this page is not very good for ranking on Google. But how we can use the Keyword Planner Content Editor to improve this page. I all I did, I just went to my page there and copy paste everything selected, all copied them and pasting here. So that's why you see it's not very understandable. And I've done some stuff here that it's not very clear. But anyway, our main point is the content. I'm going to remove part of this stuff. And I'm just going to keep the content, remove everything. So here we are. The content that I have right now. The score is the score is 52. So all I can do, I can come here. These are the phrases that I can use. So you can take a look at how many. For example, I have 77 boards. So you can more than what I thought. And I can reach. Want to make it better, I should reach to one thousand, eight hundred, one thousand six hundred words. Okay, I have three majors. I can push myself to reach at least 25 majors. I have four paragraphs. 67 paragraph is the minimum here for me. Headings I have to I need at least 47 headings to be able to compete with others under syrup, right? So how I can do that here or there are some suggestions. If one wants to write down content here, I can talk about font, I can talk about style, photo, Photoshop, download, editable, icons, smart and stuff like that. All of these are LSI keywords, okay, but here in the Content Editor you can have access to diesel stuff much easier. Oh, sorry, you see, don't see part of it. So let me just move myself here. Let me just move myself out of this or I'm gonna put myself here so you don't miss me much. Okay. So on the right side you see the staff and display when you're writing here on the left side, you can take a look. Okay, I need to use, for example, design world five more times. I can use the social world three more times, at least. This way, you can write a better contents. But that's not all here. At the top. Here we have headings. So there are a couple of headings, but for example, Instagram templates, I don't have it as a heading. Instagram stories, I don't have to have it, have them as a heading. And also if you want to find them, you can just highlight them to see where they are on your page. So here was the heading. If you pay attention the top here there's a customized, you can click on it. And there are a lot of other things. For example, here we have competitors. You can come here, see who are your competitors. For example, the first, the number one page on Google. It has 3 thousand words. So you can use this stuff. You can think about them while you're creating the content. This will make it more useful, right? We have the content and structure here. And you can edit this stuff. This is, this is a suggestion, but you can change it. For example, you don't want to afford a seven, you want to have 27, you can change it and click on, let's go. So the program will suggest you 27, but I will keep it as the number that it was. Right. And you can go on with the rest of the stuff, add some other stuff for example. So these are the suggested words and phrases. I can add more to them if I want to. And there are some topics, topics and questions. For example, what is Instagram PhD? I can answer to this question on this page, I can create a heading with this title. For example, heading for heading three. How do I create an Instagram post in Photoshop? I can add all of these stuff on this page, answers to this question. So when people are asking these questions, I can offer the answers of my page, we'll get there and I will drive more traffic. So it is a very amazing tool. But that's not all. At the top. You see there's a tab named beef. Now, right now, this is an better version. But what it does is that it will suggest topics. It will suggest content to you. For example, you want to write topics on H1, for example, it will give you some. They use AI to create a form topics. So all you have to do if you are not even a good writer or if you don't want to spend so much time on this page, but anyway, you want to make it better. All you can do is just come here and copy and paste it. Now I suggest you to read it at least once so you know what you're showing people. But these are eating. Or sometimes when you are writing, it's tough. You have to think about some ideas. Nothing comes to your mind is difficult this way. You can come here and easily, um, get some inspirations, right? It's really useful in that case. So more or less that was all about the content editor. On the next part we are going to talk about content planner. So that was all. If you have the tool, go ahead and take a look at the stuff there and practice. Also, I'm gonna make some changes on the page that I just showed you. And later on as we go forward in the course, I will show you the result. 21. Content Planner: So the next tool that we're going to talk about is content planner. But right now that I'm recording, it's a better version. So it might have some issues. But in general, it's very useful. So let's go back. And here we are in the content planner. And all you have to do is to come here, write down your domain, select the country that you want, Rankin, and that's all. Create. Click on create content planner. But also we can come here, click on Google Search Console here. And this way you can connect Google Search Console to surfer SEO. So surface you get the information directly from your Google search console. And this way, the result, the analysis that they will show you here will be more accurate. So I have done this before. Let's take a look at the result. So what content planner does is that it will analyze your websites, almost most part of it. And it will tell you that what are your weaknesses are very, you can improve the web pages that you have. For example, you see, these are some of my top pages. And if I, for example, click on it. It will tell me on what words I'm ranking in, what is my position, how much traffic I'm receiving, and so on K. So you can go through the list and take a look at the ones that are weaker example here I have a page about books suggestions. I didn't work on the SEO. I just wanted to provide some good suggestions to people who are on my website. That's why I didn't work on the SEO. But anyway, the suggestions are here and all you have to do is to improve them, is to just come here, click on this Edit, and then it will be linked to your content editor. When you come to content editor here, you will have the page. So here it is. You can have the page, you can come here and the content editor. And you see it itself. It will bring all this stuff, all the documents here so you don't even need to copy and paste stuff. And so we have the suggestions that stuff that I have to work on to make this page better. So as you saw, it is very easy. All you need to do. So just come here to ligand as sign and it will be ready and prepared on your content editor section. More or less, That's all the content planner do. It will help you to get better results on pages that are weak on your website. Under next part. The next part we're going to talk about page audit, which is important and really helpful and a tail. Now, if you have any question, you can write it down for me. Also. If you have the tool, go ahead and practice a little. These are really interesting tools that can help you easily improve a website ranking on SEO. So I will see you on the next part. 22. Page Audit: The next tool that we are going to learn is the page audit, which is one of my favorites. So let's have a look at what we have here. So generally what page are the dust? The way to use this tool is to provide one of your webpages with the focus keyword that you want to rank in. And then it will analyze the SERP, the first page of Google search engine results page. We'll analyze the first five or ten pages there. And then it will compare them to the page that you have. And it will tell you, okay, what weaknesses that you have and what you should improve on your page rank higher. So let's take a look at it together. Here we are on audit, and here it is. Here I should write down the keywords, keywords or keywords that you want to rank in. Then I paste my URL of my web page selected country, and click on Run audit. I have here, for example, for SEO basics, I have the audits, so let's take a look at it. Now you saw that on the first part on the SEO basic section, I improved everything that I possibly could improve on my webpage based on the suggestions of Rank Math. But yet when we come here and compare my page to the best pages on the search engine, the search result page. I have a lot of weaknesses. So you see my score from 100 is 62, okay? Now, there are lots of places that I can improve my web page there. That's why I'm telling that this is a little bit more advanced compared to the first part because on the first part on SEO basics topic, we learned the basics of everything connected to SEO. But here we will go one step further. Now, it's a great strategy that I have done this a lot on, not just on SEO, on doing anything regarding business. What I wanted to do something. I will go ahead and take a look at the best people, the best in the market, the best pages based companies based products. I will take a look at what they have done. I will start learning from them. This is a great strategy to improve anything. Whatever you want to do, just take a look at the best five, best ten, and learn what they did. Right? Now, here this tool is the same. On this tool, we will learn what the top pages on search engine did and how we can do the same. So the first thing that we have here is missing common backlinks. So let's take a look at it. You can click on the right button to see more information. For exam. Most of these pages have backlinks from these websites from Reddit Get up queerer medium, and so on. When I see, when I come here and see this, I can go on these websites and try to create some backlinks if I can do it myself. If not, I somehow contact the website owner and touch about having the backlinks now in the future. Lectures somewhere inside. If I'm not mistaken, yeah, in the link building chapter, we'll talk more about how we can create backlinks, right? So this is one of the paths that is my weaknesses on this topic, internal links. Let's take a look at them. Now. The suggestion is that five internal links opportunities found on this URL. So I can go on some of these pages. You see here, I have a lot, some internal links as you can see. But the first five are the parts that I can have. What I don't. I can take a look at them. For example, the free keyword research tool, I can have a bike lanes. They Instagram marketing course, Gro page. I can have a backlink there. Some of them I can solve them. For example, categories, assertions, log page, and maybe I can, maybe I can not. So, but anyway, I can use this information to improve my page term of use. There are a lot of stuff here. I can go through them and take a look at them. The next one, word count. For example, I have 2 thousand words on this page, but the top pages uncertainty and they have 5 thousand to 60 thousand words. And click on show details and learn more about if you see here I am the first page which is wore the They have 8 thousand, the next 1, four thousand, four thousand, four thousand, the next 16, almost 16 thousand. So you can take a look at this map and more or less, you get an idea that where you should be. So when I looked at this 8 thousand words, is the part that I can get there. For example, how many headings H2 to H6 I must have. I have 91, as you can see. But here, more or less they're on 200283206. You see there is one patient that they have lots of content. So of course when you have 60 thousand words, you will have a lot of like 900 headings as well. We have exact keywords. I have smallest good. There's a part that I can improve here. Then we have partial keywords. I have lots of room to grow pages structure. I can take a look at them. For example, here, add at least 148 paragraphs. Again, you come here. You see I have 4078 paragraphs, 120th for the page number one on Google 711800152 and so on, right? So in general, you can go through the suggestions on this page, improve your page, make it better compared to the top pages on Google, and you will get the result. So again, I will work on this suggestions for the Instagram template page, and I will show you the result in the upcoming lectures. Okay, so that was all for this part. And then next part we are going to talk about the last tool on syrup on surfer SEO, which is served analyzer. So that was all. If you're ready, let's go for the next part. 23. SERP Analyzer: Alright, the next tool that we're going to learn is served analyzer. I'm going to repeat myself. Serve is a short form of search engine results page, the first page of Google, searching for any keyword. Now, the next tool we'll analyze the keyboard, the first page of the keywords that we asked two. So let's take a look at it. Here is the server analyzer. You come here, you write down the keyword selected country and run the server analyzer. So here I have a seal training that I've done this, I've done this search before. Let's take a look at the result that we have here. On the left side. We have the, somehow the categories that topics that we can take a look at and see the information. And on the right side we have more in-depth information. So here we are right now on buddy on the wards topic. But you see here, for example, this is the average that exists. So from the, from the page one to ten on Google, they more or less have about 1900 words, 11 to 22 thousand words, 21 to 3900 words. So you get a pattern of how it's going on. But I can turn off this average ten. We can, I can make it less average, for example, five or whatever. I can turn it off as well to see every single page, the result on the search engine and see how they are doing. For example, page one has 980, the next one has 1 thousand, the next one has eight hundred, two thousand, six hundred, one hundred, one thousand, three hundred and so on. So this is the word count. Now I can go, I can try other stuff. For example, here it can come in, take a look at the characters, 5 thousand characters, 6 thousand. Again, I can take a look at exact keywords that they use. For example, here the keyword, exact keywords issued framing. Let's see how many times they have used it. For example, the first patient is at 0 time, which is interesting. The next 15 times three. So when this is on average, you get more or less some idea that how many times you should use it. Here is a place that I told you before that while using the focus keyword, how many times there's not a great answer for that. But here you can take a look that alright, the average 12, for example, this, for this five, the average one to five page, five pages, they use more or less about one to two times, then eight times, almost eight to five day. So you get a better idea, that's what you should do. But here, this is just about the buddy. Let's turn it off and look for the rest of it. For example, here we have title. Now let's take a look at the titles that they have. Divorce. For example, how many titles that they have characters? You can go very deep on this search. And for example, the image Alt J. Let's compare the image alt boards in every one of them. For example, the first one is 16 words for page alt-text maximum five. Now again, this is an average, right? 1255. Images have very long alt texts, right? So you can take a look at them and learn more about these information. The pages speed, for example, on pages speed what we can check, the load time, right? Let me turn off the words here. You can compare two things together if you turn them on right? Both of them are here on the pages. Read the first page, take almost nine seconds to load. Next 1.82, next 146. Okay, so here was the result of the search of the topics that we have on the left side. But let's come down here. Here we have search results, different tabs here. The first one, search result. Here you can add your own website or the web pages that you want to compare. You can take a look at them, goes through it, and check each one of them. You can go on other topics. For example, let's click on questions. And on questions. Let's see, for example, the questions that they answered most on these top pages. What is SEO course? So what is the shooter training? Learn how to SEO. These are the questions that most of these pages answer to them. Popular words on this page is, it will take a large and so you see SCO course land. So these are, you see some of them are highlighted. These are the ones that are used as well. It will tell you okay, that you have used this, but you don't use, for example, online, use Google marketing and so on. This way, again, you can compare your page, but the top pages, popular phrases and you get the idea. This way. You can just compare the top ones, see what they have done better, and how you can do the same. Alright, so that was all about server analyzer. It's more or less similar to the rest of the tools, but with more debt for k, You could see everything, even the HTML sizes on each of these little pages, on each of these pages. And so that was all for this part. And for the second chapter that we have an x on the SEO part. The next chapter we're going to talk about the link building. So see you on the next one. 24. Introduction to link building: The next chapter that we have here is the link building. So let's take a look at what is link feeling and generally what we will have on the next upcoming lectures. So here we are on the documents. Number three is link building. You can click on it and you will come to this page. First of all, what is link building? Link building is called to the process of adding links to your content or from other websites to your page. Now, we will get, get deeper into these topics, but what we're going to learn during the upcoming lectures, we will learn more about topic relevancy and the effect of it on our website. Internal links, we talked about it before. We will take a look at it again here. Inbound link or backlinks. And how we can create or achieved them, right? So that's all the topics that we have here. And if you're ready, let's start with the next topic, which is topic relevancy. 25. Topic relevancy: Topic relevancy, what it is, how we can use it, what is the effect of topic relevancy on our website? Let's take a look at it. The topics that you are trying to rank for must be connected to each other. For example, my website is mostly about marketing, business, and self-development. On this website, Venice is about marketing. I can go ahead and talk about SEO. I can go ahead and talk about how to build a website that is good for marketing, how to design ads, social media marketing, email marketing. All of these topics are connected to each other, right? I can go ahead and talk about business. Starting your company is starting and marketing agency, right? All of these topics are connected. This way. I'm trying to tell the search engines that, hey, I am focused on this, right? I am working on this topic from all angles on different topics that are connected to each other, right? And suddenly leave in the middle of all of these marketing and business or soft. If I come and talk to you about chocolate or cooking, for example, it's not connected and well, Google won't understand, or other search engines won't understand that. Am I really delivering value here? Or it's just something random, right? So what I'm trying to tell you is that when you want to create new pages, try to make them connected to what you have on your website. If in case that you want to start a new topic on your website, for example, let's say I don't have anything about cooking on my website, right? But I want to have it. I can create different pages on the same subject. For example, I want to rank for a specific food in cooking, right? I can create different pages connected to the cooking or connected to this topic in general, maybe cooking other recipes or other slough or I'm doing other things that it's connected to cooking. I can create different pages to support the one that I want to try to rank. For example, here on my website. When I was working on this SEO training, I built this five chapters. But to support it more, I made about 26 other pages here you can see to support my main SEO training pages, right? So even though that I'm using these as internal links, for example, here we have keyword. You see it will drive traffic to Number 16. You can see it right here it is number 16. What is keyword? Here? I have internal link, internal length. It will drive the traffic to somewhere here. Here it is, number 14, internal links. You see. So this is all connected to each other and all of these pages are supporting each other. So I will have higher chance to range. So it is very important that when you want to focus on a topic, the top of the rest of the pages should be connected. If you don't have those pages, start building that. 26. Backlinks: The next topic is internal links and inbound link or backlinks. I'm going to talk about both of them in the same lecture about internal links. We already talked about it at the beginning of this SEO training, but I'm going to point out to eat very fast. So you see there are some links here. We have two links. One of them is with the word internal links and the other one Wikipedia. Now, to this link, as you can see, it is driving traffic to my other page on my own website, which is this one, internal links. It will drive traffic to that page which is hosted on my own website. Because the movement is inside my website, we call this internal, internal links, right? But this one is pointing out to Wikipedia, right? So it is external and driving traffic from my website to another website. So it is external. But what is inbound links or backlinks? So here we have external links. I'm driving traffic from my website to Wikipedia. Now, this link here on my website, for Wikipedia, it will be a back link. Back link that is driving traffic from another website to our website. So if you create a website and on your website, you create a link which connects your website to my website. For example, you will put a takes their and it is clickable. People can click on it and they come to my website. That link on your website is a backlink for me or is an inbound link for me, right? So that is the meaning of backlinks. But the thing, the hard part about it is that We cannot just go ahead and create them ourselves, right? Creating backlinks is happening on other websites. So that's the tough part. That's the difficult part that we need to learn more about. How we can connect other pages, how we can convince them to put a link to our website. Let's take a look at what we have here. We have four steps, right? We'll go ahead and take a look at each of them one by one. So generally the process is that we want to convince someone who has a website to create a link on one of the articles that drives traffic to our website. So the first step is to find relevant blog posts. So the first step is that, right, I have a page about SEO, for example. And I want other website to use this link, drive traffic to my page here to this SEO training pace, right? So I must go ahead and find topics, find blog posts that more or less are connected. So I can go on Google search about connected keywords or LSI keywords. For example, here I'm talking about SCO. Wordpress can be connected, Rank, Math, Yoast, all of these plugins can be connected to my topic. There are a lot of things, right? Codings, linked buildings. All of the strategies that we learned on SEO training till now can be helpful, okay, All I need is to find different blog posts. So I can go ahead and Google, for example, and make it bigger. For example, what is Rank Math, right? So the first page that appear here, the first flip side is it's an article on LinkedIn. I'm gonna go ahead and try to find an article which can be more or less edited on the LinkedIn one I think they can edit, but I'm not sure. We can go ahead. For example here, side, a beginner's guide to Rank Math. So if I open it, here is their article, right? You see it's an educational article. Of course they have, maybe they have a product or service about SEO. They made an article and a ranking in it. So the next step when I found some examples. Now this is one example you can find, for example, 10205100 blog posts that are connected to your page. The next step is to analyze the page. What are we looking for here? The second step is to analyze each page, each blog post, and to find the top choices for your website. You should select blog posts with a good amount of traffic, but have a few external links. Now, the fact that for example, this website side is ranking here number four or five. On the Rank Math, it shows us that it must have a good amount of traffic, right? But if you want to make sure you can use other tools like SEM rush or you can search. There's a website, for example, websites worth. Use this a lot. You can take a look at their value. The value that this website shows is based on the traffic at websites has. For example, here we are on. I'm going to just copy paste the whole link here. Let me remove this adds. So it is telling us $46 thousand more or less. If you come down, it will show you how much it should be daily. The money that they can make somewhere here. Estimated visited visits per day is about 9 thousand. This website increase the numbers a little bit. So I guess the estimated visits per day should be between one thousand, five hundred, two thousand visitors. So it's not bad. It can be helpful for us, okay? So this is, this can be a good website, a good choice for us, but let's take a look at the links that they have. So we want a website with low external links. Let's take a look at the links that they have here. When I'm hovering my mouse, you see at the bottom of the screen, it is showing the links, but it's very small. Probably you won't see it. But what I see here, these are all internal links, so they are referring to other topics connected on their own website. So I don't guess that they have a lot of external links. As I see here. Generally, this website can be a good option for us. Alright, so let's say we selected this website, this blog post Rod for ourselves. And you can go ahead and analyze, for example, 304050 other blog posts as well. And when you select, we only found the top ones for your page. The next step is to get connected, right? You have to get in touch with the website owner or the admin there and offer them something valuable. So first of all, this is not just about SEO. Whenever you want to get in touch with someone and you have a request in your mind, do not start with the request. You have to create a connection first. Every time I receive tons of messages on different platforms that I cannot respond to all of them. Okay. There are too many. There are hundreds or even thousands of offerings in the middle of them. Now when I receive a message that someone wrote, for example, five paragraphs that I have to spend ten minutes reading them. When someone sent me something like this, that is a hay, for example, we saw your content on this platform that's flat platform. And then tell you about what we do our services to this. We want to do this. My request is this. So when they start to talk about these things, they request they're talking about what they want. I immediately ignore them. Okay. Come on. I don't have a time for this. Right? But when someone comes to me and write just a short message that hey, I want to thank you. For example, your content is like this. You can do the same. I have read your blog posts, it was really good. You're really delivering value. I just wanted to thank you. By the way, for example, I'm Pooja and it's nice to be connected, for example, just try to create a connection. Usually when you come friendly, let me make myself bigger. When you come friendly and you're just trying to connect with people. Usually people will respond. Some people are always busy. It doesn't matter how you message them. You won't be able to reach them, they won't respond. But for example, when you are trying 100 admins, 100 messages to 100 people, when you are trying this, in the middle of this 100 people, at least maybe 30% will respond. So 30% is a good number. So when you try six people, if two of them respond back, it's a good number. So try to be friendly, get in touch with them. Try to have a small chat. Maybe it takes, for example, a couple of days or even weeks for you to get in touch with these people so they respond. Once people are busy, right? Then little by little, you can start talking about your request. So when they responded, you and you have a conversation you've got connected. You can go ahead and ask them, Hey, I saw that you have a great life posterior. It is really interesting. I think I may be able to add more value to your article by just adding couple of links. Are you interested or not? So the thing is that out of those 30%, maybe more softer, maybe 60% dropout. Because people do not. Just want to deliver, drive traffic to other websites. And they don't want to make some changes. They don't want to spend time on this thing. So this process is not very easy or simple that you sit down and I'm going to spend ten minutes. I'm going to create three backlinks, okay? It's not like that, but it will worth it. It will help you. For example, maybe you spend two to three weeks creating backlinks for just one page. But it will worth that time because then your page will rank high in the keywords that you want to ranking. Then you can drive that traffic to buy some products or services and make a lot more money, right? One other thing that I want to mention before we go to the next step is that the reason that we are selecting the articles that have been written already. Not going after some, for example, I get some messages that people told me, Hey, I haven't great article that is a great fit for your website. Okay, can you just post it? So they prepared everything, all the tastes and all all the images. Everything is ready. They just give it to me and they asked me to post it. There isn't that we don't go after these options to start from scratch. Instead we go after articles that are already written, is because those articles are already ranking in Google. They already have traffic and that can deliver more value to your page. That's completely different story. So the next step is to when they accept your offer that help, Yeah, if you really have a good idea that can deliver more value to my audience, will be open to death when they say that. For the step number four, the edited texts now your task is to just select part of the article that is a great, great fit for your website. And try to deliver value, right? One or two line, add one or two line, and in the middle of them, add your website link to it as well. So for example, I brought a practice here. In a step to analyze the page. We talked about it couple of minutes ago. We have a paragraph. Let's practice on that. So here it is. The second step is to analyze the page. Let's come down here. So this is before editing. The second step is to analyze each page and to find the top choices for your website. You should select the blog post with a good amount of traffic, but have few external links. Now after I added my text to it, you see here the ball takes is the one that I added. So let's take a look at it to complete this task easier. You can read more about it here and find out about the three tools that help you analyze each page, each article faster. So the main point here is that I'm trying to deliver value to those audiences who are reading this text. I'm talking about and tasks in SEO that you should do this. Now here are three tools that can help you. Now, where I wrote about this treatise on an article on my own website. And then I will put my link here that you can click on this link. You will find out what those three tools are, right? Then sloughing. So all you need to do is to create something like this that hey, I edited this text, take a look at it. If you are happy with it, you can just add it the way it is to your website. When you prepare everything, it will be easier for them. And again, it will be harder for them to reject your offer. And well, it will it is easy to take us a couple of minutes for them to drag and drop the text on there, the picture. So that was all about internal links and backlinks. And on the next part, we're going to talk about another important thing, which I didn't write it here, but we have it in our SEO dictionary. And debt is anchor text. 27. Anchor text: The next topic that we are going to talk about in this chapter is anchor takes. Now, let's take a look at the documents that we have. Here. We are in the third chapter, but on the right side, under SEO terms, the second one is anchor tags. Click on it and you will come to this page. First of all, what is anchor text? Anchor tags is called to the text of a link. So here you see we have a link to this text. The text itself, it is written a t, that's anchor text. Here, YouTube channel. The text of the YouTube channel is the anchor text. The SEO training takes is the anchor text. So why we need to learn this when we are creating links, we use different texts, different words. Right? Now, these anchor tags have different types. To be more effective, you should use different type of anchor tags toward a page. For example, you create backlinks for yourself. You can use different anchor text types to drive that traffic from other fled to overpays. You can do the same on venue or linking when you're creating internal links, right? So let's take a look at the different types of anchor text. So the first type is exact match, partial match, branded, naked link, generic and image. Click on the first one. Here it is the exact match. So what is exact match? Anchor text. The exact match is when the anchor text is exactly the same as the main key phrase of the page will link to. For example, here, this, the main key phrase of this page is anchor text. If you, for example, here I used anchor text. This is exact match. This is exact. This wall is exactly the same as the main difference that key phrase that they have here. Partial match is part of the text, is a match, right? So for example, my, let's say my main key phrase is anchor phrase. But here, when I want to create a link or use this text anchor text types, okay? So part of it, anchor and anchor are the same, the rest of it is different, so we call this partial match. The next one is branded. Branded is when you use a brand name as an anchor text to a website or a webpage, for example, here. This page is about anchor text. The link is slash anchor text. But instead of that, I used the brand of my website. I can refer to a tool on Google Keyword Planner, but instead of, I write the name of the product or the rest of the things, I use Google brand instead. The next one is naked link. Well, it's obvious you use the exact URL as the anchor text. For example,,,, right? The next one is generate some random words that we use. For example, click here, landmark, view the product for k. These are generic. And the last one is image that you put an image, that image is clickable. When you click on it, you will go to a web page. So these are the different types of anchor text that you can use when you are creating internal links or when you are trying to create backlinks on other platforms, you can be aware of this and on different places and different locations use different types of anchor text. That was all about this chapter. On the next part, we're going to talk about the Rank Math, WordPress, SEO plugin and some other tools. For example, how you can create all this other stuff on this. Or if you are just writing the code yourself, how you can create the same stuff, the same settings for SEO on those platforms. Okay, So if you're ready, let's go for it. 28. Rank math seo plugin for wordpress: Alright, if you're ready, let's go for the next chapter, which is about the SEO settings, the plugins, or different platforms, how we can set up the SEO for every page and different platforms like WordPress, like weeks, or even an HTML file. So let's take a look at it. Alright, so here we are in the chapter for WordPress SEO plugin. As you can see here. I have written down all the information that you may need, but I'm going to show you myself every step that is very important and you must know about them. So the SEO, first of all, let's take a look at what we have. We have SEO plugin for WordPress, which we are going to talk to you about Rank Math. And we'll go through all the settings and all this stuff that Rank Math has that you can use and improve your SEO. After that, we have the SEO settings for weeks, which is another common platform. I'm just going to point out, we're not going to go very deep in it, but I'm going to point out to some important software. And finally, SEO for HTML file. So let's begin with the Rank Math SEO. So we talked about it at the beginning of this. It should training. It's a great. I have used different SEO plugin for WordPress. This one til now was the best of them. So in order to install this, you must go to dashboard, to your WordPress dashboard. Go to Plugins, and then go to Add New. And in the search bar, write down the name, The Rank Math, and it will come and all you need to do is to install it. So the rest of the way, I'm going to show you on my WordPress dashboard. Let's go there. Here we are. This isn't the WordPress dashboard. Let's go to Rank Math. And the first part that we have here is the general dashboard of range mask. There are different tools or different features here that you can enable them. For example, on the Pro version of Rank Math, we can monitor 404 error page. There are different features and tools here that you can take a look. For example, the analytics that we're going to talk about for the Google Search Console is afforded pro version. There are different features that you can work on, but most of them that really useful are free. For example, if you want to work on SEO for local area or local shops. This one, this tool here can come very handy. So you can go through these tools. The sitemap is very important. We need it, we'll talk about it and it's on the free version. And more or less, that's all for the dashboard. Let's go for the next part, the analytic part. Now, when you install Rank Math, you can connect a plugin with your Google Analytics and it will receive some of the information and show it to you more or less in a better way here, right? So these are some keywords that I'm ranking in. These are some pages that I got a better position. For example, what is page title? I got at position 22 and I had a 78 jump in my rankings. It will show you a lot of good things that you can just take a look and find out good stuff, good information about how you're doing very fast. At the top, you see we have the NLTK, the dashboard part. The next part we have each part, each of these windows that you just saw, but very deep, we have it here, for example, we have the site analytics, the pages that can be improved, the pages that are good and can be improved. We have SEO performance, we have keyboards and rank tracker. Rank tracker is really useful. We had it on key search tool as well. You can add some of the keywords that you have a page for and you want to rank in those keywords, you can add them and track the rank that you have on them. I explain everything also on the documents as well. Let's go to the general setting. The next part. Here. As the title is obvious, we have the general settings for some of the tools that are important for, for example, on the master tool, you can connect your rank mass to Google Search Console to being Webmaster Tools, to other search engines, search engines platform. This way, there will be a connection between those search engines and your website and they can receive the information instead bit better and easier. Okay. I'm not going to go very deep into the settings. Most often you don't need. But this last part and I'll takes, is the part that you connect your website to Google Search Console and to Google Analytics. Okay? So the next one is title and Meta. Titles and Meta, you can come here and edit preferences for. The title and metaphor your pages for example, here we have, let's come down for example, here we have posts. Okay? I can change this. I can say, for example, for my posts, for all of them, follow this strategy. For example, use a title, then a space, then use another name instead of my website name. Use this name. You can change the stuff here. This will help you that every time that you are creating something new. For example, for categories, for tags, for portfolio categories, four pages, landing pages, campaigns, and so on. You will have a pre-organized preferences for those stuff, right? The next part is a sitemap settings. It's very important for those of you who are not who don't know what a sitemap. Sitemap. The name is obvious. It's a map of your website that you give this map to certain genes so they know, what do you have on your website? The list of the categories, the list of the post, the list of the pages, that list of a lot of other stuff which is inside it. Now, these SEO tools, what they do is that they update the site map every day, okay? So search engines can have access to the final site map of your website, for example, today I may sit and create two posts on my website, and I can repeat this for a week or a month. And every time that I create something new, search engines will know about it, right? This is why sitemap is very important. So under settings here right now we are on general. We can go deeper. For example, what do you want to include in our sitemap images inside metal? How many links do we want to include in our sitemap or j? For example, if your website has, for example, 2 thousand pages, you can increase that number according to the links or pages or posts that you have on your website. So here is the setting for the sitemap. You can go through it, you can take a look at this stuff here. And if you want to include or exclude something, for example, you may say that, alright, I don't want to include categories on my site map. You can come here and remove it. But the place of the sitemap, because you need to provide this sitemap to search engines. Like for example, if you have an account on Google Search Console, you need to copy and paste this link. But for yourself, this is for me. We can see that the top in the general part. You can also introduce you just copy and paste this link in the sitemap tab of Google Search Console or other platforms. And then they will keep reading your website and have access to this file. The next part is instant indexing. I explained they'll tell about it on the documents and just write down, just going to point out two important things that you may meet. Schema templates. It's, I think it's in the pro version, but it's useful, but you don't need it, it's not something essential. The next one after that is the SEO analytics, which it will analyze. You can run, start analyzing your website and it will run an audit and tell you, okay, this part's good, This part is bad. You need to work on this part and that part. Okay, So you can go through this list and improve your website to. The next part is a status and tools. And after that we have help and support. It's not really important for you to know about these. More or less. That would be all for the Rank Math that you may need them to improve your website SEO. The next part, we are going to point out two weeks and how we can access to some of these settings that we talked about. 29. SEO settings for WIX: The next part that we have is the SEO settings for another platform, which name is weeks? Weeks is some other platform that will help you to create a website. It's not like WordPress is a little bit easier. Wordpress is a bit more complex. And it's for people who are not very good with creating websites. They don't know coding, they don't know, for example, some complicated platform like WordPress. So they need something really fast, really quick to create their website on, right? So weeks is a platform for these types of people. I'm not going to spend lots of time here. But for some of you know that you may have a question that alright, these things that you talked about doing this you're training, where can I find them? How can I edit the page title? How can I add keywords? In weeks when you are in the edit page, edit part of your page. At the top right side there is a menu that you can click on. On the side, as you can see in this image, you can click on that. And here you see that there is an option get found on Google. You can click on that and the next time it will give you, it will provide some steps that you need to follow. For example, set the homepages title for search result, and you follow the step. And last one, for example, is to connect your website to Google Search Console. This way, Google will find out about your website and what you have under. Here in this place, you can find some of the tools that we talked about. I'm not sure if they have everything that we talked about because, well, as I said, is a easy platform for beginners, okay? Of course they won't have some advanced stuff that we've talked about, right? But you can find a lot of different things. They may charge you for some of it. I'm not sure. I don't use this at all, but to let you know, I made the research and wrote down more documents about it if you want to have access and if you want to learn more. So that was all I wanted to share with you about weak base, your settings and weeks. And on the next part, Let's take a look at the HTML5. 30. SEO for html: Alright, the next part is SEO settings for HTML. I'm going to keep it short because it's really simple. It's doesn't have Marshall touch about. So for those of you who understand it, an HTML code. At the top of every HTML code code days the head tag. That inside that head tag we add some information about that web page, right? Like the title, like what files it should use, and so on. There are many things. The settings for SEO is there. You have to add the information between the two head tags. You see here, these are the head tags. And for example, here in this code we have the type of our file. Here we have the title. This is the page title that we talked about earlier in the SEO basics, how to add metadata to a web page. This is the title part. The next line, as you can see here, is for the meta-description, this is a metadata file. The name of it is the description and the content is all of your, blah, blah. Okay, So this is the part that Google will show in the search result under the link and the title. Okay? And for example here we have another metafile. These metal tags include the information about the page that we are creating using HTML5. Now, the name is keywords. Now here are our keyboards, the k, the same way that we had on Rank Math. We can write it like this and separate them with a comma here. Right? Now, more or less, that was all the settings that you can have access on an HTML file. Of course, on WordPress, we had a lot of other settings, but this will do the work for SEO when you want to set a title, when you want to write a description or keyboards, this will do the job. So that was all for this part. On the next part we're going to talk about pages speed, which is very important. Actually, I'm not an expert on the next chapter, so let's go for it. 31. Page speed elements: Welcome to the next chapter where we are going to talk about the pages. Pages is extremely important because if you have a great website with a great SEO settings, everything perfect. But it takes 15 seconds to load your webpage. Well, first of all, people want weight that line and search engines will decrease the value of your website because it is just the slope, right? Having a fast website will have a very good positive effect on search engines. So when you website is loading really fast. So citizens will say that, alright, this page, this website is okay. We are going to show it to our audiences. So on this part, this lecture, I'm going to introduce three plugins that will help you to improve the speed of your website. Many are using WordPress. But before that, first of all, here we are in the page speed chapter, as you can see. But before we go to, we talked about the plugins. I want to talk about what we have on a web page that can take some time to load and what are the different types for them and how we can find them, how we can minimize them or make them lighter for our website loads faster. So the first step is to analyze your website on Google com and search for tool. Which name is? You can go on Google, just search for Google PageSpeed. And Google has a tool that will analyze your website. And the first link is that on PageSpeed Insights dash Google Developers just click on that. A page like this will appear. Let me make it bigger. And as you can see, all you have to do at the top, just write down the URL of your website or your web pages and click on Analyze. Now it will analyze your website on two different devices. Device types, mobile and desktop. And it will tell you, it will give you the information, it will show you the problems and so on. Now, the score between 50 to 89 is okay, but it's not the best. The best is between 9100%. If you are less than 50, you need to work on your website. Let's come down here. I'm going to just point out to the important things that you must consider. The first thing here you see, first contents will paint. This is the first content that appear on your website. You can see that the way it looks here, you see, for example, on this one, I don't have most of my elements and the next one it appears and so on. So on my website, it takes about 2.8 seconds to load the first content that users can see right now, my suggestion to you is that under three seconds, it is good. If you can do it better, it's perfect. But not always. It is possible sometimes there are a lot of stuff to load depending on the type of your website, depending on what you are doing. And 2.8 seconds squared, less than three, it's good. Let's compare this. This is on mobile and let's compare it to the desktop. Now, as you can see, my desktop of scores 95, and it takes 0.7 seconds to load the first content. So it is May faster, less than one. Certain people can see something on my website. Let's go back on mobile. And under this part, the upper two on the opportunities section, there are some suggestions, okay, So for example, it is telling me to reduce unused JavaScript files. So I can click on it. It will give me some information and it will tell me what plugins are, what files are very heavy on my website as a JavaScript code that are making it tough to load. For example, here I have a file for auto optimized plugin. I'm going to talk about it in a moment that it is 400 kilobytes. So maybe I can make it smaller. I can if I don't use it on this page, I can remove it, but I'm using it, so I have no other choice. And this is for the first part for my website, the first thing was the JavaScript files, depending on your website and what you have, it may show you something, Yes. The next item that we have here for my website is the images. Now as you can see, there's only one image. I compress all of the images that I had on my website. This one I also did compress, but since I needed some high-quality image here, I made it bigger so it's a little bit heavy, but it's okay. Sometimes if you really need a high-quality image on your website, it's okay, but compress it. I'm going to introduce a website too, which is really useful. The name is tiny. I'm Kenji. Searches on Google tiny PNG is this upside. And it's a really great website. It's free, you can use it as much as you want. And all you need to do is to just drag and drop your images here. It will compress it. For example, your image have, for example, 200 kilobytes. It may, after compression, it may give you, for example, 60 kilobytes or even less. So it's a really good website. Tiny PNG, as you can see somewhere in the screen. It's really good platform that you can use. So the next thing that we had our different files, as you can see here, based on what you have, for example, this one for my other logo is another images my logo it takes and it is telling us how many seconds or milliseconds it takes to load. So it can go through this list on for your own website and find out the things that you can remove. Find out the things that you can compress to make your website work faster. Now on the next part, I'm going to tell you about those three SEO plugins for those three pages with plugins for WordPress. So if you're ready, let's go for the next part. 32. Page speed plugins for WordPress: Alright, and this part we are going to talk to you about three useful plugins that will help you to improve the page speed of your website, your pages on your website and so on. So let's take a look at them. Here we are on Chapter five. And the first one, I have been using these plugins for some of them for a couple of years, some of them for a couple of months. And they're really good, very easy to use. They are free. And there is a really big difference. Before I use these two plug-ins. I'm using all of them at the same time. Before I use them. My pages speed, I think it was something around on website, something around six or seven seconds. On mobile it was 1415 seconds. So you see here the number that you see, for example, for desktop it is 0.7 seconds before these ligands, it was something like 78 seconds, right? So the first one is auto optimized. Okay, it's a really simple and easy plugin. Just install it and there are some settings for it. Let me see if I can show you. On the left side, you can see, for example, this is one of them I'm going to mention in a moment, asset cleanup, It's really good. The auto optimized settings, it will appear here, for example, this is for the cash and various settings. It should be somewhere around here, right here it is auto optimized, okay? So I'm not going to go very deep into the settings of these plugins. But for example, here on the first part it is giving you the option to compress the JavaScript and CSS and HTML file. So if you want to, you can just turn some of them on and make some changes. For example, optimized HTML code, yes, market. So there are lots of things here. When you're done, you can save changes and impure cash. But before using any of these, have a backup of your website. It's really important because some of these changes may damage your website, may change something that your website don't load anymore. So it is really important for you to have a backup before running this stuff on it. Then you have images, for example, it can compress your images, but because I compress my image as myself, I'm not going to use it because, um, I didn't feel very good about it, wasn't really my thing, right? So the next the next tool is WP dash optimize. This one is also really good. Use it a lot. Let me just show you where is it. Here it is. This tool also. It will optimize your database. Okay? You see it will optimize your database again before running anything using these plugins, I strongly recommend to have a backup. It will also compress your images. It will. For example, this, if I just turn this off looking show you page cache, this will, what this part does is that it will load some of the information or images on my website once and keep it as a cash next time that I or any other people in my area use the one to load my page. It won't load everything. It will show them what they have load before, so it will be faster. So you saw the pages feed right now, if I just turn this off and save it. Alright, if we go back, where is it? If we go back to the Pages field and run the test again, you see the desktop is 95 are scored, the mobile is 55, and it takes 0.7 or eight seconds to load. This one is 2.8. So let's run this test. I want you to see how it will affect my website and what will be the difference. Again, it will take usually between ten to 20 seconds for the pay Google PageSpeed Insights to analyze every website. And after that it will be ready. I'm going to pause it until it's ready. Okay, it's ready. Alright, so this is the result. As you can see, there isn't big difference. But if we come down, for example, on mobile, the timings are similar. But you see, this is the timestamp of showing some content you see before it was here. And you see there are some options here that some additional things we have here to decrease. We have also the same thing here. You see it takes much longer to load the first content. So I'm going to turn it back on because I want my website to be faster. And for example, we have preload J. There are lots of different things here. You can go through it, minify, you can compress the, for example, JavaScript files, css, fonts, and so on. Okay. The next tool that we're going to talk about is, where is it? The next plugin is acetylene. Acetylene knob is a little bit more complex. It will give you the access. Let me explain here. On every page, for example, on your website you are using different lichens. And maybe some of these plugins will be loaded on some of the pages that you don't need them. So it will show you a list of everything that will be loading for that web page in the edit page setting part. Okay. So you can go there in the edit page part and turn them off. I'm not using this plug-in at all on this webpage. So turn it off. It makes your page loads faster. Before I use this plugin. This plugin alone, I saved something between three to four seconds on my website loading. So it was really amazing. Jake. So that was all I wanted to mention in this lecture. And the next part. I'm going to talk a little about traffic because it's important. And we will end this SEO training. 33. Traffic: Alright, this is almost our final lecture on this training. And I want to talk about traffic. Traffic is really important. Even if you create the best structure for SEO for your pages, you do everything grade. You create a lot of different backlinks. You have a lot of internal links, all the structures perfect. If you don't have traffic, you will not rank anywhere. So start the pages to make them running, to make them noticeable on Google or other search engines, you need to derive some traffic. For example, right now that I'm recording this video, I have created a lot of different pages and documents on my own website about SEO, but they didn't share it with people. So it means that you don't have traffic on those pages. They are not ranking. The ranking much higher than 100, meaning after the tenth page of Google may be paid 1520, I don't know. But when I drive traffic towards these pages, little by little, they will start getting higher in the search engines because the structure is good. Now we have traffic. And these two work together to boost your page in Google and rank much higher. Okay, So the traffic is, it is very important. Now what you can do about it, it's not something that alright, download this plugin and you will have more traffic. You need to come up with solutions. Generally on marketing, we have two solutions for traffic. First one, you can build a page, you can go on Facebook, create an app. You can go on Google and create an ad for it. Drive traffic, spend some money. I know it will be expensive some time depending on where you want to target people. And, but since it is important, you should choose one of these ways. The second way is to drive traffic organically. How you can do that? Well, you may say, alright, One of the organic ways that we can drive traffic is SEO itself. Yes, but there are other ways as well. For example, there are a lot of Facebook groups that what you are creating or providing or offering. They may like it. They may need it on those groups. You may find, for example, 50 thousand people. For example, my brothers, sometime ago he was creating some YouTube videos about cooking. And he had he was struggling with traffic. And I told him that, for example, on Facebook, you can find a lot of groups about cooking, right? Go there and share your videos. Now this is the same that was your YouTube video. This is a webpage that want to rank in Google, right? So when you share these, you can receive traffic. Now, I have an email list. You may have an email list. You can email your friends. You can share it on your social media. If you have an Instagram, if you have Facebook, if you have Twitter, you can share these pages that you want to rank in, in different platform, different places. This way, you can drive more traffic. Now. Some of you may have more audiences right now, and some of you may have less. But this is a great advantage. As you go forward in the marketing area. You need to create a bigger audience. I have different groups, I have different email list, I have different places that I keep my audiences there. For example, on facebook, I have a group of 10 thousand people right now. Okay? That just connected about marketing and the stuff. Of course, there were trying to delivering value. But for example, if I write something, if I create a page about marketing or business, something like that, I can share it there. Yes. Not all those 10 thousand will come and visit, but maybe 500 of them come and visit my pace, I have an email list. I can email them and ask them, Hey, I have created a webpage about this topic and you can use it. So if you want, just click on this link. So what I'm trying to tell you here is that you must find different ways to drive traffic toward the pages. It can be using influencers, it can be using adds organic traffic. There are a lot of different places that people are hanging out. They need your content and you can easily share it with them and receive those traffics. All you need to do is to search for it, look for it, and you will find it. Okay? So that was all I wanted to share with you during this lecture. And I hope you have enjoyed this SEO training. I hope you have learned new things. I hope that you have done the assignments, quizzes that we had, and I hope to see you soon.