The Complete Facebook Ads For Local Business

1. Welcome to the course: Hey, guys, walk into the course and happy and excited to see you here inside a training with me. Thank you very much for investing your time, your money on for trusting me as instructor. My goal here on this course is to make sure that by the end off the course you are getting really results. These courses all practice. I will share with you the top strategies to revolutionize your own line, be business toe, get more clients to increase sales and all that good stuff to increase your online presence on Facebook on reach people around your business. But at the end of the day, my goal is that you are getting results. You have goals right now. You want to increase your business on. I will do everything I can to help you achieve that. How do you take these cars? The best way to take the course is in order because all the models depends from the prior models. So model to we will be using steps that we use a model one. So please take the take the course in order on. That's the best way to warranty that you have success at. Then off the model with the strategies. Also at the end of each model, we have assignments. I created assignments for you to make sure that you are, you are taking the right steps to get the resource that you want. Okay, so at the end of it off each model, you will have the chance to put into practice toe, act on, apply old strategies, Euller on that model, apply the strikes on the assignments. And after that we can move forward with the course before we continue with the course. And before we start, let's talk about the Facebook interface. Facebook change on OB they their interface very frequently, sometimes every week. So if you are taking the course, and for some reason you see that the bottom is in a different place, don't worry. You can just follow the steps that I will give you the video on every month. Every time we have a bigot, A big update on the interface. I will be recording an updating video for the course. In the next lecture, you will have the chance to join toe a private Facebook group. We have a private Facebook group for you for the students off these cars, so please join to the group over there on Facebook. I am doing weekly Q and A Sessions life Facebook sessions with new strategies. So that's the best way. Get your questions, answer on also toe interact with the community off the students we have Super smart Intrepid knows there's Meyer students here on the cars that are all in the Facebook group, so I hope to see you there. After that, we are ready to start the course. I'm sure you love it, and I'm sure there are amazing clients and more and more sales waiting for you, so let's start that right now. 2. Here is how you will profit from this course: Exelon. Welcome. Welcome to these first video on the course. And now this is a great video. Because now, by watching these, you will learn exactly strategies that you will be using on these cars for to promote toe, get more clients and increase the saves off your local business. Okay, so I hope you watch this video up to the end. So you understand the whole the whole strategy that I and share them with you here in the past. Let's say here we have a local business. This is a bakery. Okay. This is a bakery we have on. We will use the bakery example in the whole course. Off course. This will work if you have a bakery. If you have a local service if you are a dentist, if you have a clinic. If you are a cop, entries if you clean pools. If you do, landscaping doesn't matter. The service or products that you saw. This strategy can be applied for all local businesses. Okay, but on this example, in the course we are working with a bakery. This is obey or bird Bakery. And we just opened this bakery here on the neighborhood. So in the past. We have two options. Option one and we have option to Okay, The one we're using in the course is option two. In the past, we were using option one. What's option one? Exactly. Option one is a newspaper. Let's say we have a newspaper or imagine this Anoop newspaper on you opened your new baker heat on the neighborhood and you want to promote You want to let people know about your new business use? You can say, Hey guys, come to the bakery. Here we are making fresh bread every morning for you, but they don't know. So you need to Then let them know about that. So in the past, this is the past. In the past, people used to buy a small at inside a newspaper. So this ad is in page 34 for example, off the newspaper. So everybody that buys a new pay newspaper, they are literally reading the news and all that on some people off all the people that buy the newspaper. Some people are very small. Number of people will be seen these at Okay, Not everybody will see that. You know, you have read newspaper in the past. And, you know, they're the large amount, huge amount off advertising that we have there. So you're paying for a small space here on you're trying to reach these people that leaf around your business and let them know about your bakery. Okay, this is what we did in the past. So you pay a high price. Let me fix this. You pay a high price for a small at on the newspaper. Okay? Now, thanks God, we are now with all these technology on social media, Facebook and everything. All the tools that we need to promote your business to reach more people for a very, very low price. Okay, so now we have Facebook. And this is the strategy we are using on this card. This is a Facebook at. Okay. I will show you how to do a Facebook at specifically for people that leave around your business in one minute. Here in this video, I will show you a graphic that will help you understand that. So we will make an ad. This is an ad. You have a picture off your bakery, you will have a link here. You'll have information inviting. Then invite inviting them to your bakery and all that. So this ad will be showing two people that leave around your business for this ad were pain low price on. We're reaching specific Super Target audience. Target audience on the newspaper example. Let me change color here and go fancy with you in the newspaper example. We're reaching, like millions of people. But most of these people don't leave on their neighborhood. The most of the of the people that are reading this new paper, they don't know. I mean, they don't need to know about your local basis because they don't even live in your neighborhood so they won't be benefiting. They won't have any benefit from this specific at okay, But comparing with the Facebook, at example, in this case, we are reaching people that are on a target out is people that are leaving close to your your business people that are looking for these specific products here. We're using the baker example. But of course, if you have a specialized service or you have a specialist brother, we can narrow. We can target these people that are enter that They says that the people that are saying Yes, I am interested on this brother when this service. So we are telling these people and were showing your ad for a pain. A very, very low price. Okay, so the idea here, I hope you get the idea. The idea here also used to reach people around your business. So let me go. Let's go with red. So let's say that your business is here on the U. S. Won. This is West Palm Beach, Florida. So let's say this is your business on. You would just open the baker heat on the corner off us. One we build their road came on people that live in this city in West Palm Beach. They don't know about your bakery yet. So again, you have the option to go the alway on pay for the newspaper. Or you can go with Facebook as and what we're doing with Facebook ads here specifically is creating an ad that will show to people that leave around your business so we can define these aria you can use, like one mile around your business. You can use to you can use 10 miles. That's up to you, Caped and Miles. That's up to you. The main thing here is that you will have the power to say OK, I these people that leave one mile around my business Or maybe these people that leaf like three blocks around my business that they can walk every morning, toe my bakery I can create an ad for people that leave like three blocks and say, Hey, guys, you can You know that now you can work for three blocks on and you can have fresh breath every every morning on year table so you can create at like that or also, you can tell your people that leaf one mile turkey tailing them about your bakery to for example. So this is the the idea. Guys, I hope you are excited. Lots and lots of big companies law, big local business are using these strategies that top strategy on Facebook. And thanks to Facebook, we have the chance to create these on to reach these people toe bring value to these customers. All these customers that leave around your local business. OK, I hope you are excited. You don't worry about how to do it. I will show you step by step in the next videos here. Okay, so let's start with that right now. 3. What do we need to start?: Okay. What do we need to start using the thesis strategy to start attracting new clients, Increasing sales for your local business. We need three main elements. The 1st 1 is a Facebook page for your local business. Here we have an example. This is my Facebook page. Diego Avila on Facebook, you will have exact see a similar Facebook page optimized for your local business. We're doing that in the next video. We'll start building from scratch that Facebook page step by step. So you are warranty that you have the first element necessary in order to accomplish and to get the best results for these from this astrology. The second thing we need is the fence Facebook at monitor. You already have access to that? Probably, if you will. Right now to facebook dot com slash ATS slash manager. You will have the Facebook at manager and we will have another lecture where I will show you how to access that different ways to do it on how to use it specifically. So in the Facebook, as manager, we will check or at will see the campaigns we have, how many arts we have, how many clicks If people are actually responding to your ad. If people are clicking, people are engaging like in commenting on your Facebook at all that we will see on the arts monitor analyzing the results off your at which is super important in order to the side. If we want to continue with that or if we want to create another one on the for a specific element we need is a target audience. So I will show you. Also let me zoom a little bit here I will show you also on these cars. How to create that super optimized started out is and this is important because as I show you in the last video, we will reach people around your business. And if you don't have the most optimized target audience, you're at one work, you won't have any results. That's why I put it here as the third most important element on the cars in order to succeed with this astrology. So if we go here for example, and we start for you can search here for your address, the address off your business. So if I go and put here new New York City, for example, you see that we have a pain on New York City on these specific address on we can target people around your business. You can see you can say how many miles around your business. You want to target these people. So people that leave and these case 10 miles around these specific boy, these specific address we were is my local business were received my at about my products, my services. And we will talk deeply about that. About the best practice that you need to implement on your at toe warranty that people are taking action when they see your at. Okay, so these are the three elements we need. We will talk about all these in details here on the course with that. Now that you know the winning the Facebook page, we need access to the Facebook at manager and we need the perfect optimized target audience in orderto have success with your ads were ready to jump to the next model on finally start creating that the whole process, the whole empire off your local business, step by step. See you there 4. Module Intro - Creating Your Local Business Facebook Page: Hey, guys, walk into this model and excited and happy to see you here. Here we are ready to start the course on take the first step toe warranty that you are doing the right things in order to multiply the number of clients you have on your local business and increase yourselves on all that good stuff that we want accomplish here on the course. So in this mother won't create your Facebook page for your local business will optimize the page in order to make sure that the page have all the elements necessary in order to perform in the best way possible for your local business. OK, so if you already have a Facebook page, I still invite you to watch this model on. Apply the strategies that I will share with you. And if you don't have any page and you want to create a brand new one, that's perfect. We'll do that right now. 5. Creating Your Local Business Facebook Page: creating your super optimized local business. Facebook Page here we're on facebook dot com, and we will do that right now. Let me show you how to do it. On facebook dot com. We click on the top right hand sign menu to expand all the options, and here we have the option to create Page click on Create Page and now Facebook Forward us to the create page interface. And here we have six options on my other courses. As you probably know, if you are a student off other courses, we talk about in details about each one off these options to make sure you are picking the right one on this case because we are working and we're talking about local businesses. The 1st 1 is the option that we want to always Celek. So click on local business or place, and here is asking for some basis information in this case, the first field piece, your company name on this case. We're talking about the bakery on this example, so let's call our bakery Paths Bakery. Okay, that's the name off or bakery here in the second box. We need to enter the category and this is important because the face with Facebook algorithm will help you to reach better clients. To reach a target out is that it's more optimized for your business if you pick the right category. So spend some time finding the best category for you on this case. If I assert for bakery, you see it's here bakery with we have bakery holds a Berkeley. We have bar, cupcake, shop on Pizza Place and all that. So this case should be bakery for me. If you have like a clinic, let's say clinic. So you have all these clinics here. Let's say you have a clap so you enter. The key were here and Facebook will show you all the categories if you don't find the perfect category for your business, because maybe you have a special, different business that is not very usual. Don't worry. You can just pick up the most close category the Qatari days most closed to the kind of business that you have right now. So my case, let's go here for bakery. Excellent. We need to enter the street here. I recommend to enter the exact address off your local business on this is important simply because later we will create the ads on Remember that I show you in the last video the map and we're reaching people around your business. So all that's possible because you enter the the local business address in here. So let's go to Orlando and pick up a generally bakery just to use and as an example, Okay, so let's see. Here. Let's use this one sums cloak, Clap on. Let's copy these. Address off course here. You want to use your local business address? Okay, so here we have the address. Delete. These entered the city on a state. Orlando, Florida You see, when you start typing Facebook, give you suggestions. Here we have the ZIP codes. Let's see here. Sitko is thes on. We have the phone number. Let's intra genetic phone number here. Okay, enter and click and get started. Let's see he's loading or information. Here we have the page. That's it. That's how easy it is to create your page off course. Now we have a role page, and we need toe. Optimize it to make sure we have the best information for your clients here on the page on , make sure also the pages optimized for local business, and we're doing that in the next videos 6. Your Facebook Page Description: one off. The most important things elements on your Facebook page for local business is your description. Because your pace description, Walter, your clients and future clients all about your company about what they will find on the page, why they need to like your page on especially. I always recommend toe add on your Facebook page description the link to your website. Why? Simply because the most places we have your link to your website, the better chances for your website to run higher and higher and Google okay, off course there are more things behind that is not simple like that. But having the website the girl on your page description helps always. Okay, how do we change the description? What's the process here we are on or page a new you can click here, you see Facebook is suggesting tow us some modifications. And one of this, then is at a short description but not always available. This is showing for me. Maybe next week Facebook changed the interface and you don't have it anymore. So the way that you will access always is by coming here on the three dots. Many so click here the many will expand on you Click on edit page info. Here we have a debate in for farm with all the details and we will feel happened now and in the next video on the first option. You see, that is categories. Remember that we select bakery on off course here. You can select more categories if you want. Okay, so you have wholesale bakery bar. Let's say remember that we served for cleaning. So you see all the cleanings. So people always always asked me is worthy to have more than one category here or one is good enough the pence off your business in this case because we have a bakery on day, we have the excel category we're looking for, which is bakery. You can only I recommend you to use only one category bakery on this case. If you have a business, that and you don't find a perfect category for you or you can use to or you can use more in order to explain and to let Facebook know, let the algorithm know that you are targeting more people. Not only people are interested in one category, but more than one. Also, if you If your business provide more than one value. Let's say you have a bakery. And also I sell cakes. So maybe I can find another category that is bakery and another one that s cakes or or something like that, Something related with cakes. So people on the Calgary especially will know that I enter Going to group off people's Okay , I hope that's clear the next box and it's this is the main subject off this video is the description. So let me copy description that I have here on based on here. So what do you what? What exactly do you write on? The description description is very similar to the about us page. So if we go here today, the Google Maps and we let's find another bakery just to use an example this one on if we go to the about US page, this is Valhalla Bakery. I remember this is only for educational purposes, So if we click on about, you will see the description off this base about US description off this website so you can if you already have about as description on your web, so you can feel free to use these own year Facebook page description. And also remember, that always is good to add your website at the end. So I'm here. For example, we have welcome to Pat Bakery. We prepare fresh bread and sweets for you. Visit our online visit or website to get 50% off on your first purchase on this is the website link. Okay, so click on safe when you are ready and that's it. We create a description. So remember toe add information you are writing here not just for an album you were writing actually, for people, for your clients. So think about the pain. Points off your client saying think about what's the desire in this case, we need to think about the desire. What do they want? They want fresh breads and sweets for you for your family, you know, close to you close to then close your neighborhood. So use these keywords that would called the attention of your followers here on your description on at also the link to your website which is super important. After that, we are ready to move to the next video 7. Optimizing Your Facebook Page Information: Hey, guys, welcome to this video video here. We're continuing with the specific page information and this is important because this will optimize your pace. They will help Facebook toe to show your Bates more, more people. The more information on the more accurate information we have here, the better. So we already have the description. That's great. Next, we have the impression this is on Lee for certain countries such ouster Germany and Switzerland where basis may be required by law to include statements off ownership. So if you think your country requires thes police, use this box. Otherwise you can just move to the next field. Here we have contact. So website on these is powerful here, we need to enter your website and remember that we enter that also in the description us you see here but baker that Gandhi sees a generic website on. We entered this website here again on why this is important because simply Facebook will show this link on a very special place. On your page, it will be Fichter on your page. So when people visit you, when people go to your Facebook page, they will have the option very easily easy access. Two year Facebook, based on that means free traffic for you. That's what we want, right? We have people visiting your website and you are not paying at or anything for that specifically. So this is a great tool the winning two years on your Facebook page. So remember to add your website link here, click on safe When you're ready, I'm moved to the next one. Here we have some additional links. Add links to other websites that Fichter your business so people can learn more about you. So if you have other websites or review if your local business waas victor on the news or something that most restaurant bakeries on local business, they the local news always half a special section or newspaper online what they can Fichter your business or other businesses. So if you have that if you have links talking about you about your business at these links here, that's a good way to create social proof to show your clients your customers that other people trust you on your products and services to Okay. Next we have the location were ready entered These You can change this if you want for Now , let's leave it like this, okay? And the last option here, guys, ease on. This is important cities customer visit my business at my street address. So we need to check this box because on checking these books will hide your street address maps on check ins. Okay, So, by checking these means that the everyone that visits your Facebook page will able be able to see your address, okay? And this is important because people, if you have a local business, you want people going on your business physically, going into your store into your business, right? Eso make sure you check these That will allow. Also, to show that on the maps on will allow people to check in. Remember, when you are on Facebook, let's say you're on an airport or something. You can check in tow a place you can check into a restaurant. You can take it anywhere that is a local business on. By leaving this check, mark this box on and saving the change, we say, Yes, we want everyone that likes or Facebook page to see my address on do check ins on my business. Click now one. See all information and these will drive us to the complete form that we can years for your local page. You see here about us find us here. Is that the address, the name off the place, the phone number and they can click on get directions. If they are on a smartphone, the up for the maps will automatically open, giving the direction step by step from there from where they are to your local business. Right here. Have again the story with this description we rot workers to. But that's Baker. You see why it's important to add the link here? They have a clickable link all of under your mainly which is already here. We have the general information off course. You can change these at any time. You can add more business details here you can at the start date that say we opened the bakery. Let's say, here we we open, um, the year 2000 and you can choose the month on the date even if you want. Click on safe so people know how for how long we are open for how long you are in business . Customer visits my business page on my business address This is the checks. Both the check box. We left check on the last form. Okay. Also, you can at email at your email here. If you have a business email that's a here business or contact goingto at bads bakery dot com. So at your your email for contacts or they will if they want to email you, they have that tool to okay. It sees saving excellent before the. After that, we have again the website. You can edit this and change if you want more info added they about this is a B. A short description, actually that you 255 characters that you can add about your business. I recommend you to add these to your Facebook page because the most informed, the more information we have about you about your business, the better the better for the client on for the Calgary in order to reach people. Okay, The impression this is the one that we discussed that since certain countries by law required these if it eases your country, please use it. Any privacy policy. Don't worry about this right now. And this is the category which is bakery. Okay, so you can hear you have all the tools. Please feel these in the most optimized way. And when you're ready, you are ready to charge to jump to the next video or were continue improving the spate. See there. 8. Choosing your Facebook Page URL: just in your Facebook page. You, Earl. Here we are again on the info off Facebook page. If you are not here, you can come here to the menu, click on edit page in four and scroll and click on. See all information and you will be on this page. Here we are. Ready toe claim on toe. Customize your Facebook user name. And what is this exactly? This is a short link or URL that you will use toe promote your page to your customer to your clients. My case on my Facebook page page, for example, is facebook dot com slash really Diego Davila, which is my user name on I tried to use the same user name in all my social media. So if you have a social media persons, if you are already on you tube Facebook, try to Maybe you can use the same user name that you have there on your Facebook page for local business, and I'll show you how to do that right now. So here we have the user name. All we need to do is click on, create Beatty, use her name, and here we have the before where we can choose the user name here on this place. So people ask me what are the requirements in order? How do you qualify to have a Facebook? You are a Facebook. Use earning Facebook. Change these all the time and that's a great question. Sometimes Facebook requires you requires your page toe. Have at least 100 like so 100 people needs to go to your page and click on the like button . After that, you will be able to create the use. Earn it. Sometimes Facebook allow you to parade the use her name from the beginning. OK, on this case right now, Facebook will allow me to do it. But they will show me a message is a little bit baggy and I want to show you this. That's why and recording this video. So you know what's going on? So let me show you. Here you have the user name. Let's say pat Bakery. So you see this page Eastern of Eastern, eligible to have a use turning off course because I need right now 100 life. This is a brand new page. So if you have a brand new page, you will need 100 likes in order to create. But sometimes maybe if you are watching these video in the future Facebook, change that policy again and you will be able to create straight from the beginning. So let's say bats bakery Orlando. Now, when I add more characters, you see that is showing me a check mark on. I can click on Create use earning on Now you see again, this page isn't eligible to have a usually so you get the idea. This is how you do it. This is how you create and claim your euro. You know what it's important on Sometimes. If you're lucky on Facebook, change the policies you'll be able to read from the beginning on. Sometimes you will need 100 likes in order to complete this. Okay, I hope this is helpful. And see you in the next video. 9. Adding Yourself as a Team Member: Okay, guys, welcome to this video. Now we are running toe at yourself on other people as a team member on year local business . Here we are again on the information about your page again to access these. You come here and click on edit page info. And now we see here team members. So you can basically at yourself to the page on this will show a pay this page on your personal profile. So if you are happy with that, you can proceed. You see here at your self esteem member when you add yourself, this page will appear on your profile on your name and profile. Picture will be shown on this page off course. Most local business small business owners, the for. For these people, this is important because you are also inviting your friends. You are letting No, you will have a more personalized contact with your client because if they go to your Facebook page before going to your bakery, for example, on this case, they will see my picture. They will see my profile. They will see who is running the business, who is running that is a family business. Maybe if you have a restaurant if you have a cleaning so you get the idea is good to have a more personal relationship with your future clients. So they will be happy to come to your bakery to your local business and try your products and services. So if you are happy, if you agree with all that, you can click. OK, here on you will see you will be linked with this page. So basically again, this page will show on your profile and your name and profile will show on this page. I hope this is helpful. And after that, do that right now and we're ready to move forward and continue making sure this page is super optimized. See there. 10. Adding your Profile Picture or Logo: welcome to this video. Now we're ready Toe at your profile, picture or local here to your Facebook page on. How do you add that? And what do you need to select? How do you decide what's the best one? This is the logo. This is where we're at in the picture. And remember that this east, this will be everywhere where you create, Oppose when you great and at the picture off. These specific profile will show in every ad when you when your customers like your page and they go to their timeline and they're just browsing Facebook on they see your post, this is the one that they will see us The Post creator. So remember that the main thing here east to adhere something that reminds your client about your business gate That's usually your love. So if you have a longer you can add the local here, let's go to the Valhalla Bakery. Example. This is the local. So they can add this one. For example, Let's find another one here. Carlo's bakery, for example, on dsi the logo. Okay, so this is the logo for Carlo's bakery. They can add these e much here Carlos Bake Shop on the page. Okay, so if you have a logo, you can add the logo here on the page. That's the best way to do it. Some people try to add, and some people prefer to add general images about. In this case, let's say it's a bakery. Images off bakeries, images off breads. I mean, that's good. But that's better for the main e. Much here that we're talking the next video for peace one. Because people will. The main goal on this one guys is toe. Help your customers to recognize you on your company every time they see your post on the Facebook timeline. That's why it's best is recommended to adhere your low. So I hope you add that here to add is very simple. All you need to do is click on this icon here on the corner. You can choose for us to free in forest, take a four or a blow photo from your computer. You select upload from your computer, and you can do that easily here on Facebook. After that, we are ready to continue with the courts, and now, in the next video, we'll talk about the cover a much I'll show you specifically how to do that. How to the sign and improve that optimized on how to get unlimited professional royalty free images that you can use even commercially. I'll show you that in the next video. See you there. 11. Examples of Facebook Cover Images for your Page: Hey, guys, Welcome to this video. Now we're almost done with the Facebook page. Congratulations. If you are watching up to these video on happy and excited for you So now we're talking. This video will talk about one of the most important arias off your Facebook page, which is the cover e much. You see that when somebody visit your page? This is the bigot, the biggest a much they see here, right? And we need to use it in a smart way. We need to optimize it at the point that when somebody comes here, they say yes, I love these business. I love this bakery. I want to like this page. I mean, if we need to create that sensation, that feeling on your customers heart, I'll give you in this video some examples will look would look at will look at some famous brands on also up some local businesses to see what's the best practice on in the next video, I will show you a software two years, which is 100% freeze canvas dot com that you can use to create and customize these images very, very easily. Okay, So what do we have here. Let's go to the amazon dot com Facebook page. This is off the official Amazon Facebook page. You see 27 million people like these on this is the cover image. So basically here, Facebook. He's not Facebook, I'm assume, as you know, and this is the image that they have here. Some off the brooks they sell. We goto Nike, this official like page 2029 million people like this just to it. That's the phrase. That's the thing that indentified Nike. So remember that you can adhere something that identifies your brand something, some message, some phrase that identifies your brand, your product, your services that will help your customers to relate to your company when they see these, the next one is apple, you can add. Also performance off your latest product. This is the new iPhone 10 that they release it some time ago. So now they are adding these to the page. Eight million people like this, and they just add the four off the new products. So you can also change these very frequently, adding the for us off your products if you want. Next, we have fled. See here a local businesses. A bakery. I just start for bakery and open a few links here. We have 3000 people like in this page and you see a picture off Looks like the founders off the bakery. So if probably they want toe to share with their out is that this is a very traditional place because these are all picture with people Bacon, bread. So when you see these, if you're looking for a traditional bakery, maybe this will be the bakery for you. So think about that, too. When you are planning on choosing the best image for your Facebook page, the next one is a bakery. They have a picture off their one off their cakes. Looks like they make cakes. 29,000 people like this page. Next, we have a dog attack bakery. So picture off the products to next. We have Magnolia Bakery. Amazing logo. Here. You see Magnolia Bakery, New York City. This is great. This is what we talk about in the last video on. We have a nice picture off their product here on the last one is a little bit different from Starbucks, the coffee place on they are using a video. Yes, you can use video to hear on your bait. You see, here you can add video without audio video without it Doesn't matter is up to you. So if you like video, I recommend you to go for video is super important. Today People love video on calls the attention off your followers because he's a dynamic page here. You see BDO going on. You can have a video of your product B In the case off the baker, for example, we can have a video, baking bread or preparing the bread, or all the stages this off. Preparing the bread or maybe a work on the neighborhood are on arriving on the bakery on or arriving on your local business. That's up to you. Great ideas with various. But, of course, if you don't know how to the video, if you have no experience, you can off course go like the big companies just for an image. Okay, images you can find in three main websites. One of them the specs else dot com. This is how it spells. Excels dot com On Dhere, you confined amazing royalty, free images, millions and millions off pictures and you can use for free on your local basis, and you can use it even commercially. I have a video later in the course in the Facebook Tips and Tricks Ah, complete video called Get Getting a Limit. Royalty Free images. Check that. I show all the websites that I used there, and I took a little bit about the license, which is important. So you know that you are using specific image that is royalty free, that nobody can claim ownership off the much later. Okay, that's important. The 2nd 1 he speaks a b dot com, which is also a great great website that you were. You can find amazing pictures. So let's see here. If we assert for bakery, for example, let's see what we find. So you have you. We have all these images that we can use even commercially. I hope this is helpful. I hope you spend some time juicing. The best image for your bake for your baker in our big dream is my example for your local business. On With that, you can come here, click on add cover image and you can upload a four or video front your computer do that right now. And after that, we see you in the next video where I will share with you that tool that will help you to customize and prepare the perfect me much for your Facebook page Seether. 12. Creating Professional Facebook Cover Image for your Pages: Hey, guys, work into this video and excited or page is coming together, unhappy to see you here and to know that you are here with me on the scores. That's great, because Facebook pages guys are one off the best ways to put your business in front off. Millions of people on you are working to accomplish that right now in this course in this video. Specifically, this video will talk about your Facebook cover for on this important aside told you before because he's the first impression your customer have when you're on your business. On your page, right. So, for example, here we have here we're on, my dear Bonneville, a page you see here the image. This is a royalty free image that I'll show you how to get later here on this model. And here, what are the ideas we have here? The gun off this page is basically for you, for my students. So basically they are taking my course online. We have a computer here mouse. They are using a computer in orderto watch these videos, probably or a smartphone. I have my name here which is associated with my business. I have courses and I have one of the most important things that you can add. Own year image, which is your website. You need to add your website everywhere. When you have a chance to show your website your business, you need to do that right away. So how do we create an image here for your specific, uh, beach, Right. What's the deal? How do you choose the best? Imagine how the which is the best format. What? There are no rules and no limits off the create for you Creativity here on the color image . Basically, that depends totally on your business. On what services you have you can have for if you have love for example poor cleaning service, you could have for us off amazing pores, clean pools or a guy make. Maybe you're you or your employees calling in the pool. Maybe you have a far off that on. You can add your website on your company name there. So there is no limit If you have had a sign, um, business where you create the science with customers, you can add anything related with that In my other courses. I also teach how to great images for Facebook My students created. We have assignment and you have a Simon here. On this course, two eyes have seen amazing cover a much for Facebook. So I hope you create one and I'll show you how to do it here. OK, so first we need to select an image because we're talking here about strategies for top entrepreneurs. I select three images and we will choose here together rule the site whether which one to use. This is the 1st 1 you see an A trip inner looking toe, a wall with a lot of paper, a lot of options strategies. The 2nd 1 is thes which we have a laptop here with a notebook. A coffee on the thorough one is this one which were We have some statistics. A pen is like more more business. Our image the one that I like better is Let's see here I like this one because it's cleaner . This is good too. But my opinion for my physical have too much information. I mean, I need to think that I need to add somewhere here my website. Right. So maybe these already have too much information toe my website I think this one Let's hear this one will be one of the best options. So let let's use that one. Okay? If you don't have an image yet, you can go right now to the next video where I will show you how toe access how toe download unlimited royalty free images us. I promise you, in the last videos 100% free images that you can use even commercially. Their websites that I absolutely love use every day all my business images from these specific websites. But if you have an image, we can continue here with the Carson to create the image. We will use our phrase service you don't need to download. So for a start, a new computer don't worry about that is a free software that you can use online. So if you go now, toe can va dot com is c. A n v a dot com. You will see this interface card. Maybe you already know it is one of the best free services. Four people for entrepreneurs, online business owners to create images, you can create any kind of images here 100% free on the thing that I love about Canada is basically that they already have templates. So you can use templates that they have on modified that you wish in order and use for your business. Right? For example, here, we're at the top. Create at the sign. If we click here on the plus sign, we have access toe all the templates here. We have, for example, popular this sign types. Social media presentation, poster, Facebook, post blah Graphic card, Twitter posts, social media or social media posed documents, blogging and e books. You can create cover for Kindle e books. This is amazing. Marketing materials on social media header. So in here, on their social media and email headers, we have the option off Facebook cover you see here, Facebook cover. And you see, that kind of already shows here the exact size off the image which is right now a 28 by 3 15 big sauce. So if we click on here will have a new tap where we're creating this sign came. So if you're not a miracle with camera, this is it. A sign Ira on the right and the left. Here we have all the templates in the left menu. We have searched layout, element, text, background and uploads. If you select layout, you'll see all the template that they have ready for you. Okay, we have free templates here. So basically, what you can do is just click on the template on you can modify it as you want. You can change the color, change the filter, change the phones, add or remove images. And with that, you can create an amazing, very easily and amazing Facebook over a much for your beach. We have the much remember this image that we're want to use. Okay, let's use that one. So, in this case, toe Pablo, these all we need to do is go toe up close here and just click on the much and drag under up here in this area. Okay, you see the image here on the Ablow area. So if we click here on, move to the Sinai where you see that the image start covering the whole area. So that's what we want Release here. And now we have the image. Now the next step is to add some tax or some elements. If we go toe elements here you have icons, charts illustration. Lines for us All the things that you can use on you sign. OK, I will keep it simple for this demonstration. Let me just at my website here. Diego Davila dot com Let me increase thes and reduce the phone size or at the top. Here you can change the fun. You can change the size, the color. So let's make it right here for now on change the size Teoh. Let's see 28 a little bit smaller. 21. Excellent. And now I can just move these to whatever I want. Game. Let's leave it here on. I will just delete the other options to the leader options. I just click Select the area and delete. Okay, let's see the this one. So here where we have my website here, let me see another colors If you want to access all the colors you can click on. Plus, here on you have the complete least the complete options here for different colors. Okay, let's make it yellow. She's just for Tatham guys and I think this is ready for now. We will use this image off course. I want you to spend more time here. This signing your image. Go to the text are here. You see all that? The pre the text template here you can use for free on your the sign All your actually Just select the one that you want Click and it will show here. And you The sign You can change the size on all the options that you already know Okay, When you are ready with this all you need to do is click on download and select J P G on this case and click download By doing that can vies preparing your file to download So all you need to do now that you see that the finest Here, let me put this on my desktop. Go back to my page, click on APP cover Here I blow for us and in here I can choose my image. So our blood safe Excellent. This is showing. All I want is showing the computer the notebook is for entrepreneurs Have my website here, so let we can improve these years we can, But let's leave it like that in order to continue with the course. Okay, before we move forward, let me show you something that I think you will like if we go to layouts here. You see that some template are not free. Okay. If we see this template, for example, you see a dollar sign here. On there, Right on the right hand side corner. Okay, so if we click on the I for the information, you see that the premium elements are the images you see here, including asset $1. We need to pay for this image. You can still use this template if you for free. If you remove the premium elements, let me show how toe that. If we click here, let's replace the one that we have. You see that the image have the can that watermark, right? So if we remove these were removed these premium element. Let's see here, delete miss sixties. Okay. And now we can go here toe to our images and select one off them. And you see, when we click on that and go through the sign area, we see that the image is here. Ready? So now we Yes, we can go here to the down low station. We can download this image with the new template. Okay, so this is great. It's a great way to use the premium template removing I mean the the premium template to removing the premium elements. Okay, Actually, I really like the So let's do this. Access all the best online courses on Diego Davila dot com. Wonderful. Download these. I think I'll use this one as my page. I really like this one. I like this one better than the all images that really much of we just created. Okay, so let's do these replace these inner three place we go here to the top, right? Left inside, change cover up low. For so, like the new image, let's see how it looks like safe. And now, yes, we have everything. Here. We have the image access all the best online courses on the availability at com. Excellent guys. 13. Module Intro - Connecting YouTube & Instagram with your Facebook Page: connecting you to be still. Hey, guys, welcome to this video to this model here. We are ready to start this new model where we will connect your YouTube channel on your Easter Graham with your Facebook page. And this is powerful. Because by doing that, we are exposing your YouTube channel. We're sharing all the wonderful meetings you have. Or if you don't have a channel, you will have that soon. So we'll sharing all this information. All these great content that you have on YouTube on Easter graham it straight to your target outings on your Facebook page for your local business. Okay, so on this mother will do that, linking the apse on the page. So when they go to your Facebook bait, they will see they will see the YouTube link. There they will see the instagram aria so they will be able tow watch all your content on one place. And this will help you to actually promote your content to these people and get more views on YouTube. More hits on instagram. All that is increasing the online persons that you on your other business have right now. So let's start that right now. 14. Facebook Apps that will increase your Traffic: Okay, guys. Welcome. Welcome. Welcome to this video. Now we are ready to stall APS on your Facebook page for local business. This is great, because aside, told you in the past, in the past videos, this is a great way to link your YouTube channel your instagram account with your Facebook page. So by doing that, we are displaying all your YouTube videos here on all your instagram activity. So that's good, because in one place we will be able to the lever value to your audience. So they go to your Facebook page on from there. They can just consume your videos, your Easter amphoras, your instagram videos on offs off course. All the wonderful post on the value that you're adding on your Facebook page In the last lecture I share with you, the links for the two laps were installing here on this video. One is the insta tap which is in here. This is the link. When you click on that link, you will see these Easter tap and I'll show you in a minute how to install these and how to configure. And also we have the YouTube tap game, the you tip tap is the one that we're using to link Facebook with your YouTube channel. Excellent. So let's do that right now. Let's start first with Instagram. So let's go to instead Tab and click on Use Up in here so it will open the app here. We need to select with the page where we want me style this up. So let's find that's bakery and click on Add Page tap. Excellent installation in process. This page will be automatically ready. Regular three seconds. 10 Let's see. Excellent. So now we swear back on Pat's Bakery Facebook page. You see that I at this grave video here, I show you how to that on the Empire Videos, and we have the profile picture to so below the video below the image. Here we have the application settings, and this is remember that this is only for the Instagram souther with Justin store, so it's easy. Basically, all you need to do is at here year Easter Graham handle, so you will have an INSTAGRAM account for you or for your B says that you want to share with people here. So it's at my mind. So it's really Diego Davila And here you have the default view mode. You can select any of these modes. I will leave it on thumbnail for now you can use quarter smaller normal on you Concept the header image. You can add a heather image for this up if you want and you can make a Heatherly much to I will leave it like this. So basically the only thing I did hear east at my instagram user name here click on safe settings when you are ready. And now you see, this is my instagram account and you see all my pictures off course. This is if you have a bakery probably you won't have pictures off your personal instagram account. But if you have a baker, you will have a niece trauma town for your bakery for your local business. And there you will be our in pictures videos about your brother, your services maybe video off you off. You one of your employees talking about your business? Maybe a video showing you delivering the brother delivery are making your brother or delivering the service that you provide Okay, makes sense. Right? So if we so this is ready. So people also can follow you here so they will have the follow bottom. So this is amazing because you can also increase your instagram followers on using these. Model came. So how do we see these? Basically, this is already configured. That's it. So now if we go here to the left menu on the Pats Bakery so you have part bakery home poles , reviews videos and now we have a new tablet Z score. Instagram. So when they are here, they can click on the instagram tap on DSI All your photos, your videos and they can interact with these they can like and all that. Okay, so this is specifically East a tap Easter Graham on your Facebook page. Let's close these for now, and let's go to the YouTube that now. So click on use APP. I remember to access this page. You concert for YouTube, tap on Facebook. Or you can just click on the link that I provided you in the last lecture. So click on upload or on the description. If you're watching this video and other place, you can also find the leaks on the links on the description. Off the video, click on the years up. Now we will be read directed to the the page where we select specifically with Paige. We want to stall. Let's say we want to start in Pat's Bakery. Taken at page tap is styling 543210 Let's see. Okay, here we are on the application settings. This exactly This looks exactly the same. Like the Easter Graham configuration we did a few minutes ago. And here you have the YouTube channel idea that you can add here. You can add also playlists. I d If you want off course, first we need to authorize the channel and we will do that in one second. Here you can picture a video I d. So you can add that here. A few of you want to figure one specific video on again. Same after Instagram, you can add a header image. You can link toe Heather image so the Harriman can have a link for warning people to specific place on. Let's you, can you have the outer place, the load, more videos and all that. So let's add who authorized the channel here first. So I click on outright channel is opening my account Let's like my account that have the channels here. I will select the Iguana villa, which is my main YouTube channel. Here, allow. So now here we have. This is the I D off the channel. Excellent. Now all I need to risk click on safe setting. Let's see. Hopefully now will see the videos. Yes, here we have. This is the last video I created. And you see here that when they are, let's go to the main page who were hit on the main page off Pat's Bakery on in the left. We have instagram on YouTube, so basically, if they click on YouTube now, this is wonderful because they have access to all my videos. They see the last video I pose here. And I can I can change these if you want. You remember that if we go to application settings, you can Fichter a video. You can add the video i d here. And that's the video that will be showing here as a fixture on the first on the main IRA here on the YouTube. Okay, so if we scroll down, you see all my videos so they basically can access that. These that These are not all the videos, but it's the main videos. The latest videos on my YouTube channel they can see here. And also this is important. They can subscribe to my channel by clicking here on this. Describe bottom. Okay. This is how you install Easter Graham on YouTube on your Facebook page. I hope you do it. This is important. They spend the time here to do it. Even if you don't have a strong U two presidents or if you don't have an INSTAGRAM account , just create an account on Link right now with your Facebook page on the Styer posting. Big turn your pictures on Instagram Star creating videos on YouTube so your audience will have more and more value from you. Okay, See you in the next video. 15. The only way to guarantee that your fans see all your posts: before I share with you This astrology. Let me explain to you how Facebook works, how the algorithm works. So you understand the importance off these astrology I have here My Facebook page, Diego Davila online. So you get if you go to facebook dot coms last year with the long line, you will see this page. And right now I have 454 4 Worse. At this moment, every time I create a new post here on Facebook, both like these, I suspect that all my subscribers every single off the 454 people that like my page, they came here and they like because they want to receive updates from me. I spect them to see what I imposed. That's my goal. But that's not happening on Facebook right now, because us, you know facebook business ease at they want to sell at, basically, if you're a company, if you are an online trip planner, you can create at on Facebook to reach more people, even people that are already on your Facebook page. So if I pose something right now, I won't be able to reach the 454 people that I have here on my Facebook page. People that are actually came here to the patient, they said yes. I want to receive your updates because off these Facebook all green. So, for example, these Facebook pose that I post on August 20 22nd. You see that I only reached 22 people with these, right? And this other one I was 15 30 people. And you see that I have 454 followers here. So what's going on? How we can improve your post in order to reach every single off? Either people are All the people are following you basically or most off them. So how can we read all these people that are on the Facebook beach? There is a strategy. That's the good, the good thing. And I'll show you that right now I am going to my other browser here. Let's let me open. Is Firefox with a different? This is another Facebook user that I used for tests. You can see here the top Joey. So this is one test use of their iron I am using to demonstrate to you the strategy right now. So basically, this will be a guy that is coming to my page and he likes the page. But I If I create a new post, there is a big chance that I won't reach these guys on. Most of the people are following me, as I explain to you minutes ago. So what you need to do here is the strategy everybody that likes your page can go to when they go to your page, they click on the like button. You see an arrow pointing down here. So if you click on these, you have some options. You can have their first option ease in your news feeds you can click on see first if if they select default, that means that Facebook Al Goring will run the default showing for your post. That means low reaching if they squeak on C first. Every time they go to Facebook and they are on their new feeds, your post will be there for them, so they will see most off your posts. So this is one thing that they can do right now in order to receive all your post. The second thing is this. You see here notifications right, and it's on for life videos. Facebook recently released the Facebook Life, so people have the possibility now to do life broth and broadcasting using the Facebook app on their phone. Basically, you can reach everybody. And the good thing is that right now if you do that, basically that I do are a live streaming hero fate on Facebook I'll reach all my 454 subscribers because that's enabled by the for right now that contain can change in the future. But right now, this is how words. So how do we warranty that every time you have opposed, they will see your posts? And actually, they will get a notification here on the notifications are on Facebook. They will get a notification saying, Hey, this guy just post something interesting for you So if they come here and they click on the pencil here on the notification and here you have on the right post on the Facebook is saying, get notified when this page post something new so they can select faras videos, links on the status updates or just for us George Video or any or just start up that they can choose whatever they want. The goal here is to to talk with your variance on and show them how to do these so they can select all these. Okay, When he's ready, they click on Don. So basically, right now, I This guy here, Joey, which is a test user, is here. Ready? Select. See, first on the new feet. So that means when he connect to Facebook, then in the news fits met the post for this page were the first on also in the notification we customize here saying, Hey, we want to receive updates for all this so that now the pieces ready, We can test these before the test. Let me tell you, how do you do. You may be asking yourself. Okay, this is great. I like it on. Probably works. But how do I told with my audience? How do I show them how to do this? Every single one off my 455 people needs to do these or most of them need to do this. So my suggestion east to create an email to them or create even a Facebook post here on bean deposed to your page. So when you create a Facebook post. You can come here. This is the other account. Let me go to my owner account. Let's see this one here. So if I have opposed, I can basically go here and click on being to top. So that means this post will be always at the top off the page. Every time people come to my page, this is the 1st 1 they will see on. You can create a video showing them how to do that. Simply say, Hey, guys, when you like the page, just click on life here on the on the new feet you click on see first on under notifications. Click on the pencil on Select all the posts All the options here click on Done. So, um, you make sure you don't lose anything any off the amazing information I'll be sharing with you for now. So that's the video is off. 10 15 22nd video that you can make for them and create a post here on Facebook. Put the YouTube link or the video Here you can even a blow as a video here on Facebook. That's even better. A new opposed the bean on the top okay off your page. So every time they come to a pace, they will see Oh, OK, this is on you. And you can say this is important. Police watch the video to receive all the update from the page or something like that. So they will watch the video. They will implement this in 10. 15 seconds on that weren t that they were receive absolutely all year pose and all the updates. So now that we have the test user, let's go back to the text user here. This is Joy, the test user. Now we want to see in the practice if I actually create a new pose here on my page. I want to see Joey receiving a notification here on his notification Are So let's do that test Reina. So go here. This is my page, my use or you can see here let me create a new a new post. So this is just for tests new course that I release on skill share. Click on publish. Okay. Is publishing the post one The front This is life. So now we need to go to Joey and see if we see the notification off these specific posts on his notification are So let's go there. So here we are enjoying on let's go to his new feeds on DSI if we see. Okay, Perfect. So we're in the new fits and we are first here because he choose to see the post for So this is the post that we just created on my official Facebook page, which is this one on enjoys use Earth, you see here is showing up first, the notification can take sometimes depending off the user. I test in several users sometimes show immediately and sometimes take a few minutes upto on our so. But the important thing is that as you saw, we're enjoys new fits on the the notification. The new post that we just created shows up first here on the new fits. And that's great. I hope you like these. I hope you implement these is super powerful. I am sure that by reaching most off the people on your page, you will have mawr traffic to your page, more traffic to your website to your products. And it's a great way to warranty the grove off your own line business. I hope you like these. I hope you implement on See you in the next video 16. Module Intro - Facebook Call-To-Action: Hey, guys, walk into this new model here. We will talk about Facebook. Call to action. This is power for because I will share with you on this model there only this simple way. The simple recipe that you need to apply in orderto half a big called to action on your Facebook page that you can invite your customers to click on. They will have the options toe Call your business toe scandal a meeting with you to send messages to you, to your company, to visit specific pages, to go to your landing page to collect their name and email. So we have a lot, a lot of possibilities that you can use for your local business with the Facebook call to action. This is powerful. That's why I decided to create a one model on Lee for this astride is so we can make sure that you apply these on, especially that you are getting results. Okay, so here we will talk about what's the best call to action for your business. We'll talk about all the options we have on by then. Off off that video, you will know what the best for you for your specific case. Also, we will talk about how to use the call to action to Sky Rock. Your sales, if you're selling products, services online or off light products doesn't matter. You can use the call to action to increase these sales on and then off. This model us with all the models we have the assignments. Assignments are important because by doing that, you warranty, that you are doing the right steps, that you are taking the right steps in order to accomplish the results that we want. Okay, let's start this model right now. 17. Using The Facebook Call To Action Button to Skyrocket your Sales: Okay, guys, welcome again to these video, and this is Caray because now we'll talk about one of the most powerful things that you will configure on your Facebook page, which is the call to action bottom. I'll show you all the options we have by the end of the video will know exactly what's the best option for your local business, right. What's the one that you need to use on unity style and configure here on your page. In orderto use all the power of Facebook toe help you get more clients and get more sales. So here we're on Pat's Bakery Facebook page. We just in style the taps, the instagram tab, you tip tap on his old is getting to life, the pages looking better and better every time after every lecture. So now here we have the big blue bottom. This is the call to action on Facebook and we can configure this right now. When somebody comes to your page, they see your mania. They see all the items you have here. The first thing they see and this is this is your profile picture. They identify themselves with the identified your company with your logo. You're the picture of your products, and you have also the cover much or the cover video. But the main thing here, if they want to take action, they need the call to action bottom winning too confusing the best way possible. So let's click on that. And now on again, This can change Facebook, change the interface very frequently. So if you are seeing something different, don't worry. You can just explore the options here, and you will find all the options. Okay, so the 1st 1 is book services, and we have the option to configure book now. So in this case, we will let people know people schedule appointments or book travel with you. So let's say you have a clinic on you usually. Or maybe you have a saloum you usually needs. Your customers need to a scale. Oh, sessions with you, for some reason. So you can use these to schedule appointments, schedule sessions, toe schedule interviews. There is no limit off the options that you can do with the scheduling system, So if you choose book now, you will be able to enter a link to a website where they will have the tools to schedule that. That meeting that appointment with you? Okay, let's go back here. The next one is request time. This is to book service. So if your business for some reason requires that the your client's book services with you , you can use the book service area. Okay, the 2nd 1 is a request time. These bottom makes easier for people to request an appointment with you on is the same. You can just at the bottom on a drive people to a specific, dealing specific page and that page Facebook doesn't provide. You need to create the page. Maybe you can drive them to your Google calendar, or you already have, maybe on a schedule insistent that you can use so you can use that for sure. Here, start order. Make it easy for people to order food with you. So if you have a restaurant, if you have, If you do the leave early, let's say you have a sushi restaurant on your city or a pizza restaurant, and you deliver so you can confused these say to say star order. So when they say that you can link with one of these APS or you can send them to specific what page where they can start. Their order came. If you click off course in more options here, C or C options, you will see all the ups. These are These are third party abs and I want, uh Well, I won't explore each one of these because this will take forever if we support each one off these APS. But you can go here on great about a click on the app and you'll see the options here on the right on. You will be able to configure these if you want. This is Microsoft Bookings. For example, is a survey from Microsoft that allows you to book appointments but probably of your business eyes already running. You already have an appointment system. So all you need to do is just come here and book now and enter telling to your appointment system. Okay, The next option is getting coach. Okay. Getting coach. We have call now. Contact us mess. Send message, sign up, get a quote or send email. So, if your business, if the most important thing for us a local business east that your client called contact you in some way you can use the getting coach. So if you say Okay, let's use the call now on you enter a phone number here. What happens when they're on their mobile devices and they go to your Facebook page? They click. They will click on this bottom that will say, Actually call now on their phone will automatically call your business. They don't need to worry about the phone number. They don't need to find your number or anything like that. Facebook already knows the numbers, so face will made the call for you on Do The customer will call you destroyed for the from their phone number. Contact us again. Same thing. You can add the links your contact me page. Okay, so if I go, for example, to Diego Davila dot com. Nice view here. Let's see. Let's go to the available about com on you. Can you see that I have a contact Me are here. So this is the contact me Ira. I can just copy these Goto Pats Bakery her Facebook page and pays the address here. So that means that this bought on this blue button here The call to action will say contact me or send me a message on when they click on that, they will be forward to these specific page. Not this one. This one, the one that I sat here on the form. Okay, Same applies for some mess. It's sign up. If you have Alan, opt in page. And this is great to start getting subscribers that get start getting name on name and emails from your audience, you can say a sign up and you enter here. The Ural to your landing page. Okay. Same idea sent even saying email. You will enter the your email address here on my cases Diego at the ago Davila dot com. I will add the bottom. So when they click on here, the system Facebook will automatically open their email program with my address already filled in there in the in this in the destination form. So all they need to do is just type the message for me or for my business. OK, so this is getting coach. You have options here again. You can go to see all options. You have the same ups here. That you can explore on. The next one is to learn more, learn more. We have two main options. One is watch video so you can basically upload a video to your Facebook page, and you can use the link to this video. You see video on a website or video on your page. So if you select video on your page, Facebook will show you here all the videos of you already up low on your patient. You can select the one that you want. If you are thinking home. Maybe using these astrology. My suggestion is to use the home. The video is already on Facebook page because it's easier for them is squeak that they don't need to live Facebook. They don't need to leave your Facebook page, but also remember that it's got a good strategy also to have the video on your website. So don't don't write people. Two year chip on here only use this option. The option. Watch video on a website. If you have the YouTube video or the video already on your website, Idiot isn't bad on your company's website, but because by doing that when they click on the bottom, they will be forward to your face to your website. So your company website. And that's good because we want them to be to spend time on your company website, right? But don't drive them to year two beef. You know, if you don't have a Web video and your what page used the 2nd 1 which is Watch a video that a video that is already on your Facebook page. Okay, learn more, very simple. Learn more. You can drive them toe anywhere. Basically, on my case, I will right into the giggle avila dot com. So when they click on Larmore, they will be forward to deal with the villa dot com, the next section east make purchase or the nation's so shop. Now see offers. You have these options that you can use on the last option. East down, low up or game. So if you have, if you're a programmer and you develop, you create games for smart for four. From for tablets or anything like that, you can use this option. These one apply for most of my students here. The you guys, I think most of my students will use book services getting coach or learn more. Okay, of course, make a purchase or donation is a good idea if you have, if you have your products online or if you have a way that your customers can purchase your products online on your website. Off course, use shop now and enter here. The address. Two year, um, two year or virtual start to restore online, right? Or maybe if you have a book on Amazon, you can say Hey, shop now and enter dealing to the Amazon Book here. All these options are available for these. I will specifically use the Learn more, which is the most simple one. So learn more and I will drive people to Diego Davila. So I entered the link here and click on add button. Okay, you have abated. Your learn more bottom. You see that it's now showing Learn more. If I put the mouse on the top of the bottom. I have some options, like test bottom. If I click here, it will open the destination patient, etc. Works. Yes, it goes straight to the l. A villa dot com. That's good on. Let's go here again. Help people learn more view insights. You'll see the statistics off. How many people are clicking on these, If how is working if it's working or not. If people are watching your video, if you have a video here and all that, it's good to have to come back here every week or maybe every month and take a look on the options to analyze, see how it's going on. Maybe you can change and use a different culture action here. Edit button. This is the way that you can use to change, So if you don't want to have the learn more anymore, you click on Edit Bottle and you are here. You click on other options and you have all the options here again. Game on. The last option is to delete the bottom. This is how you add the call to action. Police. Spend time here up creating your call to action bottom because it's important if you don't know how to what to do. I mean, if you are doubting if you need to a sigh. OK, I don't know if I will do a video or anything like that. Just come here and create a learn more, which is the easy one on drive people to your website. Okay, after that, see you in the next video 18. Module Intro - Define Target Audience: Hey, guys, welcome to this model here. We are ready to start talking about Facebook at on now. We're going to get very serious because the good stuff is coming from now on. Okay, The stuff that we need in the past and the other models is also super important because it's the base that we need in order to great Facebook at for your business game. But now we'll talk about in this mother specifically about your target audience and you will defined by then off this model, you'll have a super optimized target audience for your business. That means that we will show at will contact these people with your marketing materials, your marketing strategy every day to these people that may be interested off you on your business on your brother on specifically on this mother, because we are talking about local business here, I will show you how to define your audience around your business. So if you have like a bakery, for example, it is here at this point. Well, we will have people on your target out. Is that leave around your business 10 miles around your business, maybe five mile, maybe three miles around your business. We'll do that step by step on this video on these East powerful because people that are around your business needs to know about your local bases. They are your potential clients. So we need to let let these people know that you exceeds that your business exceeds and you have wonderful products and services and we will do the first step right now in this model . 19. Knowing the Facebook Ads Manager: Hey, guys, welcome again to these Lecter. Now we're ready to start a knowing to know more about the ads, monitor how to access that manager, how that works on all the details that are involved with that he wear on the pets. But bakery What? Facebook page. Now, let's go to facebook dot com. Okay, Facebook that come to go to the main page on Facebook and here on the top right hand side, you have the top menu, and I'll show you two ways to access the ATS manager. Okay, this is one off them, So click on the menu, and here we have the option toe create at or manage at. Not everyone have the same options. That's why I have the Plan B, which is the second option. I'll show you in a minute for each account, depending on how old is your account, depending off. If you already created ads on the past or not, you'll be you may. You may have different options than create at or manage that. So read the options here. If you have something related with advertising, click on that and probably that will forward you to the at manager they want that I will show you the plan B is going toe facebook dot com slash ATS slash monitor on these always work. This is the easy way to go to the ATS monitor because it will forward you straight to the main panel on the actor manager. The home screen. This is the ads monitor right now And you see here that we have the account overview. The Facebook recently changed these. Okay, this is a new interface that is joining now the ATS manager. All the power off the at manager with the power edits or the power eight or isn't of is an advanced way to great acts. But it's a little bit difficult because you need to have more knowledge, marketing, and sometimes program into this sign and create the perfect Facebook at for you. But locally for you one for me, Facebook right now is actually me grading is joining the power editor on the arts manager together in this interface. So if we go to facebook dot com slash ATS slats slash manager, he were OK. If this is the first time you are accessing the ads monitor, probably. Let's see here you will see on interface like this. If you have these interface all unity Louisa's scroll down to the barn and click unclos here on the lower left side corner. Okay, And if you click on close, you are going to the main screen or off. That's manager here at the top. We have the menu click on that on below. We have frequently years, and we have some options. This may change for any user because basically, Facebook shows here, the the links that you use more that you use recently, okay, to in order to see all the islands, all the tools on the menu, you can go here and click on all tools or just put the mouse on top off all tools. And now yes, we see all the five columns, the five main columns off the arts manager again, These men, you can change, but you will always find their riling here. Even if a Facebook changed the order here, Facebook changed these every month. So sometimes let's say, instead of calling assets, they call a different name. So basically you can come here and you will be able to identify all the items because the internal items are are the same. So here we have plan you Can you have the audience inside? We'll talk about that later. They created Hap. We have the Craven Manage menu Business Manager. If you want to create a business account, if you are starting, I recommend you to Don't do it right away. We can do it later. For now, you can just see the ads monitor. Here is where we are right now. The power editor, The page post the power eight or maybe disappearing in the next weeks because they're creating these interface on the arts managers. I told you, which is all integrated up. Dashboards view half if you're a developer out of my other rules. In the measure on reports, this is where we will be analyzing the results off your at later on the course you have at reporting custom conversion analytics assets we have out insist this is important. We're working with these in the next videos. Creating your super optimize started out in for your local business. We have images. Speak source pixels for retargeting. Remember attacking If you don't know what it is East when you goto amazon dot com for example, and you are looking for a product and you decide not to buy. You come back to Facebook and you start seeing advertising off that on your timeline off that product. You know, because, uh, Amazon is using retargeting as well as other big companies like Google, Netflix, Amazon, everybody. Today, the big companies uneven small companies are used in retargeting. The return is open is available to you right now for your local business or for any business for any goals that you have. I have a complete cars also on Facebook retargeting. You can search for that hit on the marketplace and you'll find it, um, offline events. Brother catalogues on. We have the settings where we will be setting your billing and payment metals and all that . So this is the ads manager. I wouldn't give you more details right now because we will learn into their in the practice . In the next. Videos will create an ad will create your target audience on not all that good stuff on. By doing so, you will learn how to use the ATM manager by doing it. That's the best way to do it, I think, because you will actually learn to use it because you will be creating at creating a target audience and we'll start doing that in the next video. See there. 20. Setting Up your Payment Account for Facebook Ads: you can come back to the ads manager at any time by going toe facebook dot com slash ATS slash monitor on. By doing that, you come here to the scream. So in this video, now we need to set. The next step is to set up your payment information. How do that? Basically, we come here at the top on the ads manager. Click on that and we have this menu. If you don't see all these options here, you can go toe. All tools on this option will open for you. The last option is settings and in here we have billing and payment methods. Click on that. And here we have billing summary current balance zero Next building. The X build cycle is in the state, and here we have the second option, which is the one that we want right now, which is the ad payment method. So click on add payment method. Let's see. Is opening here Units like your country enter your credit or debit card information with expiration they security code and billings Ipco Or also, if you prefer, you can add a PayPal account on online back banking or a Facebook at coupon. So if you have a coupon, you can use this one as well. When you're ready, click on. Continue on. By doing that, you completed the second step, which is setting up your payment account easy, right? I hope you completely is this important, guys. Let's complete these so we can go step by step on these cars. And don't worry, because of the beginning will invest very little money. We can invest $3 or $5 just to test your at. So don't worry about being charged too much here because I'll show you the exact method that you can use in order to make sure you will not be charged more than you want. Okay, I hope to see you in the next video. 21. Defining a Target Audience for your Local Business Ads: Okay. Excellent. Now we are finally ready to the one off the most important steps here toe warranty that we have a successful Facebook marketing for your local business which is creating your target audience. I'll show you right now in this video. By the end of the video, you will have a super optimized started out in reaching people around your business. So here we are on the ATS monitor. If you are not here, you can go right now to facebook dot com slash ATS slash monitor And when you are here, you click on the top menu on that manager Goto all tools to see all the main IAM and here under assets, we have out incest. So click on that. Excellent. Now we're seeing all my target audiences All the agencies that I already created in the past and everything and here to create a new audience. We came to the the blue bottom here, create audience. Click on that and we have three options. I will quickly tell you about the three options here. So you learn and you know which one to use. The 1st 1 is custom audience. This is good bye. These more advance we're not using right now on these cars. You see here, if you have a customer file, you have a contact police. You can upload that to your audience, and you can create a Facebook audience for your contact Lee. So let's say you have at least with 100 clients, name on emails from your clients. You can upload that to Facebook and you can create Facebook cuts to these 100 people. For example, website traffic. This is for returning again. We talk a lot about these or my retargeting course. So you if you start here in the market place, you will find that we have the activity of you have. If you're a developer and you have a nap, you can use that on. You have the engagement, the next audiences, the look light audience. This is to create new audience base in X Easton audiences. You see that I have all these outings is here. I have the pages desire, my Facebook pages and all that you see here the name and you see that it's a page right on this one. For example, the Avila 15 days audience is a Weps website custom out, and this is the retargeting that we talk about. So if you have a Facebook page or you have an audience that you want to create, you going to create a similar audience people that are not in your audience but have the same the same characteristics, the same information, the same age, the same interests off the out is that you currently have. You can do that. For example, let's say I have a page Diego Avila, which is my main page. So I select this source that the Bonneville A Page and I say that I want to create a new audience. He see here, find new people on Facebook who are similar to your existing out Ince's. So by doing these, I will create a new audience base on the deal the Villa Page audience. And here you have this size off the audience. You see 2.5 milion, three million. So that's up to you. We're not using these right now, but I just want to show you how works the one that we're using is the last one which is safe. Audience click on that. Let me move these a little bit up excellent. So here we are, creating your out. Its So the first step with though we do is to go to the location here. And you see here everyone in this location, people who live in this location, people who recently visit this location or people who are traveling to these locations on my case, if you have a local business, this let's say we have Pats Bakery. In this case, I will use people who live in this location. Okay, because I want my clients will be people that are living there that are always there because I want them toe work to my bakery every morning, right? Or maybe afternoon. So that's what they want In selecting Duke is up to you to select any off these ones. The other ones. Okay, below that, we have the specific let's address. So let's if you see United States here or any other country just believed that for now. And here on include, we will adhere this exact address off your local business. Okay, so you can add the number off your off, your store, the street, the Sitko, the city, everything here, and you will find exactly, uh, the address. Okay, Facebook will point to the exact place. So in this case, let's I will use. Let's see. I will use just the city off Orlando, which is the example we're using right now. I remember we're not setting a city here. We are adding the exact address off your store when you add the exact out of your store on this case because I don't have an address is just an example. I will add the city next so that you see toe plus 25 miles. OK, so if you expand these, you have the option to exclude these location, which is not the case, because we don't want to scoop this one and we can expand the 25 miles. So here you see that we can change from 10 miles 2 50 to 50 miles. Sometimes the pain of your city, the pain of your country. You can target people upto one mile so you can say OK, one mile from my business on this case for for the city off Orlando, specifically, the limit is from 10 to 50 miles. So let's say 10. I'm happy with 10. So basically I will target people that leave in a circle for 10 miles around my business. OK, so everybody that is 10 miles around my business will be able to see my at will be on my target owners. Actually, not everybody because we will add more information here below. OK, But that you get the idea right? We have, Ah, a physical circle around your address. This case is 10 miles. You can change these if you want. Okay, also, let's go down here. We have the age. So think about your target audience. Something the age off your out. As you probably know, your talk it out, it's on. You know exactly what the age of the people are coming. If you have coming, people from old age is you can select the ones I don't want. I don't want you to go from 18 to 65 plus because this is a huge. I want you to select a narrower target owners, the smaller the target out is a more target. The target audience east the better because we want to make sure you're at will show to people that are ready to buy your product or to be secure store right So let's select the ages here. I will say that my bakery. I have people from 25 2 50 I don't know. Maybe this is not right. Maybe let's dough 35 to 55. But, you know, you get the idea here gender. You can select all men or women. So if you if you're if you have a store that is only for men, you can select. Okay, I will select just men from these year to these years for these age to the age languages. Enter the language. Here, in this case is English. All for me. Or you can enter English. Us. That's up to you. It doesn't matter because we have this in this case, for other at yes, but in this case doesn't matter because we have the straight circle here. Okay, that's the first part off the target out in the next one is the detail targeting. And this is important. Guys, I want you to spend time here, uh, choosing the right interest here. We will add demographic interest on behaviors. Okay, We have lots off options here in the next lecture. Or maybe on the on the resources area off this lecture, I will pose a complete least off all the demographic. Enter some behaviors. But if you cannot find that you have here all the things you need, you are on Facebook on. This is up today because Facebook changes and update the diesel east every day, so you hear can come to browse on. You can select demographic interest. Be care, abuse or more categories. Let's say interest. So you have all the categories here. Let's say technology. We have computers and electron ICS computer, so you have all the options. Or let's say that we are on food and drinks. Alcohol e alcoholic beverage, beverage, cooking cuisine, food, restaurant. Let's go to a restaurant. So coffee shops dinner casual. So you can add these, for example, so you will target people that are interested on food and drinks on restaurant and specifically on coffee shops. And you see that we have 2 269 million people on this group. Okay, off course from these 269 people group. We need to select only the people that leave on this circle and also like coffee shops, for example. So you get the idea. So I I invite you to spend time here looking for the interests off your audience that is related with your company. Okay, with your products. If you are for example, a company that produce vegetarian food. For some reason you have a vegan restaurant. You can come here and you can find something related with with here We have vegetarian, for example in behaviors. So behaviors mean that the behavior off day off this guy off this audience will be vegetarian. So if you have a vegetarian restaurant, you come here and you say yes. I won. People that are vegetarian also leaf on this circle. So you got a the I spent time here in this case for the baker itself. It is really a bakery. I maybe I will maybe remove these and I will. I won't use these interest for now. That will be my first target. Out is off course. We can create multiple target outings with different interest to test and see what works for you and for your company. Right. So now the last option is connections. And don't worry about this right now, but let me show you how works so basically you can you have here Facebook pages. You can target people who like your page people off friends off people who like your page or exclude people who who like your page. So if you select, for example, people who like your page and you select the page here, which which which paid to are you talking about? So let's say the eagle Avila that the or a villa page What happened here is that they need to feel all these requirements. Also, they need to like my page. This is the connection. So that's why I don't want you to use this right now. So let's do another view here. Potential audience. We have 25,000 people. This is still high. Maybe we need to add some into more interest here to reduce the audience. But I mean 25 k people. It's OK to start, So if you have, that is fine out in detail leaving in this city. Okay, In this case, you are seeing Orlando. But on your case you will see the address off your company. Here people are 35 to 55 male. Ah, that speak English on that are vegetarian Okay, So how do you understand these? Basically, the at the target audience in the target owners will have on Lee people that leave on this circle which is 10 miles from my business. Only people believe leaf on the circle on also they live here on day are from 35 to 55 on they are men on. They all speak English. Also, they are all vegetarians. So if I have people living here that are 35 to 55 men speak English but are not vegetarian . Like I said, here they are not on my target audience. Okay, so that means that we have a potential 25 gay vegetarians living on the circle that are also men on leaving on the circle on on our from 35 to 55 speaking English, you get the idea. This is how you create your target outings. When you are ready with all these, you can enter the name of your audience Here. Let's say, um, 35 to 55 years old. I usually answer the specific specific information for the audience here. The gender. Let's say mail on 10 miles from your business on vegetarian Okay, Vegetarian. On with this, you can just click on create audience. And now you see that we have a new audience here on you. If you put the mouse on top of that, you see all the details about the specific audience and you see that it's a safe audience, which is the kind of audience we use here. We have the size the audience is ready to use on. We don't have they created that available yet because this take it takes a few minutes to update these for you. Okay, this is ready. We have the audience spent time creating the perfect outings for you on. After that, we're ready to continue with the course. 22. Using all the Power of Facebook Insights to Create your Audience: Okay, guys, One last video. Before we end this model on, I want to share with you a way that you ca tool that you can use that its already in Facebook. And you can use that to see and to actually, Paul is your audience. And make sure you have. You are turning their right people. Let me go to one of my Facebook pages here. One, this one here, the Camino Santiago. So let me open that. And now when you have a Facebook page and you have a few followers in this case, I have a little bit more than 4000 followers on the specific page at the top. Here you have a top menu, and again, these can change in the future. If you are watching this video in the future, Facebook sometimes move the menus around. But the main thing you need to look for is insight you see here in sight. So if we click on that and this will warm mainly if you have a Facebook page already, if you favor. If your facebook page already have some likes and you have some audience that are visiting your page and liking your post. So if we what we see here, the page summary, you see the actions, the views and we will talk about more about these later on other videos. But what I want to show you right now is basically these option here, people, If you click on people, you see that your funds, you have three options. You'll find your fans people reaching on. People engage. So this is super important because these specific data will help you toe have more information about your audience and to see if your time in the right people. So you see here that this is a fact. This is a really data off my page. You see, the people who like your page, I have 67% women and 32% men. So if I go back here to the ads manager, remember, we were creating the audience and we opened these. Remember that we were selecting the gender men. Women are all so if you don't know and you already have a page, you can use the inside data off your page so you can basically come here and I can see that most of my hours are women 67%. So in here, I need to make sure I click women or all. If I click on Lee Man here, I will be reaching only 32% of my current audience. And I have 4000 people on my page. So that's a great that. Give me a great idea off how people like about my subject, how many people are interested in the subject. I am teaching here on my page, the subject I was sharing with my audience. So you have a clear idea off the gender. Also the age remember, we select the age so most people don't know the age of their audience. So if I go here to the insights, you see here that we have a clear understanding. The top one is women. The the bottom one is meant. So if I am targeting people from 18 to 65 here on my audience, like like he's showing right now, I will be expand spending money that is not good and spend because if I select 18 for fight on target, also people from 18 to 24 on 65 class, which is only 1% off my out of 13% I will be showing adds to these 1% pain for the ads, and they are not even my target out is you know, that's why you super important to use this information, the inside information off your specific page. So the best out into target here is from 25 to 25 34 to 45 54 or maybe up to 64 Let's say, But if you want to be really targeting, you can target the two Biggers group, which are 35 to 54 years old, so I can come here and say my audiences from 35 2 50 five years old on. By doing this, I am saving money because I am showing my at only two, the biggest group on my audience. So you see that this is the biggest group. This is how you can use the insights off your Facebook page to improve their reach and improve your target out against. Also, here you have the country's the country, and how many funds do you have? So I have more than 3000 fans on Brazil. This page is basically important is target for the Brazilian market. That's why it's a huge number here on you can see the cities, the language is that people connect to so you can. For example, here is on Lord example Remember the language here that we I said English and I said English all on also select the specific languages. These applies also for other language like parties. We have parties Brazil and Porto. It's portable. So if I enter only partly sport well, I'll be targeting only 200 people and I live in a way. I believe in a way, 3300 people, you know, because I'm not adding the order language here on my outfits. So I hope you like this. You can click on Seymour here, toe, have all the data you want on. Also, before we finish this video, let me show you two more specific taps here. The second type is people reach. So you have this same data, the same graphics for the people that you're it every time you publish a new post. If you have, let's say 10,000 people on your page, you are not reaching the 10,000 people because the Facebook Calgary doesn't allow you to do that later. In the course, I'll show you a technique, a strategy that you can use to make sure you reach almost 100% off your outings. But for now, this is the people you're reaching. 70% are women on, 30% off. The rich people are men. And also we have the engage people. Engage people are people that actually click on your posts or people that like your posts. This case, you see that 74% are women and 60 on 26% men. And you have again the country's on all the data here. I hope you like this in the next video. We'll continue with the course. 23. Module Intro - Creating Your First Local Business Ad: Hey, guys, welcome to this model. And here finally, we're creating your first Facebook at four local business. We'll talk about the ways that two ways you have to create ads here on Facebook right now will create your at will boost the post on your Facebook page, which is the easiest way to great at you can basically do it in, like, 235 minutes you can have opposed and you can have a Facebook up at running for your audience. We'll talk about how much you should invest on Facebook that, you know, I will start from from very small investment on growing from there on. To do that, you need to know their results. You need to know how to analyze the resource, and we will talk about that here on this model to Okay, so let's start this model right now. 24. Two Ways to Create Ads: Let's talk about the two ways that we have to create on Facebook at here on, we will explore both off, then here on the course. First, I will teach you step by step, how to create the easy way. This is the easiest way possible, and you can basically create a Facebook at in like, five minutes on your ad will start running. We already have the audience. Are we created in the last model? So the first way to create east through the Facebook at manager here. We're on the Facebook ATS monitor, and you can access that by going toe facebook dot com slash ATS slash manager on When we are here, you click on the top right hand side. You see a green bottom saying, Create at So if we click on that, you see that we are forward to this page and this is the page where we start creating your ad. We choose first your marketing objective. We have three main columns the pain of what do you want to get, what, your main goal with the and you can select one or other options here. And don't worry about this right now, because I will have a complete model later for you where we will talk about each one off these and we'll choose What's the best for your audience for your company. Actually, on the second way, which is the one that we're exporting on. This model is the straight on your Facebook page. We were on parts bakery, Facebook page on the main. The way to do it is to create a pose. As you know, just great a new pose. You can add video, you can add a photo and we'll do that in the next video. Now on, when you have the post, you see here that you have the option boost posts. So if we click on that, we can start creating your at on Facebook. So this is how he how is done. I will. In the next video, we'll do step by step. So you learn exactly how to do it on how toe warranty that is an optimized at how to know on. Make sure that is the sign and it's created in the West in the best way possible toe bring results of your business. OK, so we have two ways to create one is through the arts manager. What would that we're working on? That later on the course on the other one is super easy creating opposed on clicking on boost post. That's the easiest way to do it. And we're doing that in the next video. See there. 25. Creating the Facebook Ad Post: Okay, guys, finally, we're ready to start creating your at. Let's do that right now. We're using the second way to create, which is straight on your Facebook page. So go right now to your Facebook page. Here we are on Pat's Bakery. Facebook Page on Will parade oppose? So right, Right. Something here. We will create a post on in this post. This post will be well, will be the at. So we're creating a post that we will boost later. So we will use that post as an ad to show that toe everybody on your target audience toe. All your clients are all the people that are not clients yet, But they are interested in your brother, your service and they leave close to your local store. Okay, so let's do that, Rhino. First, I have an image that I created on canvas dot com. This is the image spots bakery. We have a small logo here and get 50% off. Okay, this is not super optimized. I am doing these just for demonstration. So my suggestion for you is that you go to Canada dot com. Let me show you here, can but dot com on, Let's see here. It's logging with Facebook, so I'll show you how to do it. If we come here to the plus sign on the top right hand side, we see all the templates they have on. If we find Facebook or social media, let's see here. Facebook, Facebook up marketing. Let's see here. Here we are, Facebook at the last option ATS Facebook out. So if you click on here you have already the right eye mentions the right size, and you have templates that you can use to create your image. This is the one I created for now on camera dot com. So let's go back here to Pat's Bakery Facebook page. I will add this image, so click on at and you cannot also not only an image you can add. A video video is super powerful on Facebook at so if you have a video of your company, if you can record a video from you or from somebody talking about specific promotion in this case, I am promoting the 50% off. Basically, I will drive people toe my company website where I will have a coupon that they can print out on they will get a 50% off on the first purchase on the bakery. Okay, There are a lot of a lot of ways to do it. You can forward then to your Facebook, to your home page, where you have a video there talking about the promotion, inviting them. That's the best option. If you can record a video toe from yourself talking about talking straight to your clients , inviting them, saying Hey, guys, come to the bakery, come to my local store. I am here. We're here with a family business. Come and you will get 50% off or something like that. You know, pretty now the coupon. Or tell me when you are checking out on the cash on the cash and the cashier tell me that you saw the Facebook at and you'll get 50% off or something like that. That's up to you Were not the specific cars were not spending time on that, but ah, Euler, Exactly how to create all the process here. Okay, so here we have the video and now we need to enter the headline. This is important. Headline needs Toby. Catchy. You need to told your customer hard. You need to call your customers attention. So you know better than anyone. What's the best way to call your customers attention? That depends of your beast as the paint off your target out. Okay, so in this case, I will say, Let's see Leaf in Orlando, there is a new bakery. Uh, let's see here a few blocks for on you get 50% off in your first purchase. Let's say he on your first purchase, OK? Excellent on you can adhere. Also the link word that they need to click. So leak here to get the coupon and you enter here. You're you are l the Euro where you have the Cooper in this case just for for this demonstration, I will use my website devil avila dot com. Excellent. I like this off course we can optimize this weekend tests. You can create other acts later. You can use this one first and you can create other ads later to see which one performs better. Close these and click on publish when you are ready. Let's see. And now we come to your post here and we need to make sure this looks amazingly. This looks great us. You want so living in Orlando. Blah, blah, blah. Excellent. This is the test illion. Click on the link. See if he's forwarding, actually to the right place. Yes, it is excellent. When you are happy with these were ready to move to the next face which is creating the at . And we're doing that in the next video. See there. 26. Boosting your Post: perfect. Now we have the post is ready. And now we're ready to create the boost to create the at. So all you need to do is come back to your post and click on boost Post gate. We have a new window opening on. Let's explore these right now, here on the left. We have the options that we are selecting and we're setting up right now in this video to make sure it's optimized. And in the right side we have the preview. You see, here we have the desktop muse fees Preview on. We have the mobile preview. Make sure you check both off then and make sure both off then looks great. So this is how people will see on their smartphone on the mobile. On this is you see parts bakery, which which is the name off your page sponsor. Which means there is an at you see your headline. You see the link and everything is here that stuck. New fits. This is how well looks like when they are on the computer. Excellent. So now let's see. We have the post bottom with this is optional. You can select a bottom toe at on your post. So if I click for example shop Now you see that at the bottom. Here we have an option shop now or let's see book Now learn more, sign up, get directions or send message. So get directions may be good for local business for these case on the path bakery. Example. Because people, if they see this ad, they can just click on get directions on the at the the system This smartphone will act automatically open the the the maps up and will start driving Then toe the esposito your location, right? But on this case, let's say blur more But she used to learn more. Excellent. And now we see this is the mobile version. This is the desktop version. Excellent. And you see all these and you see that the bottom learn more So when they click on here, we have the option toe forward into specific website. We have your website heat already and I like that because I want you to add your website everywhere you can. So we have the website here and now we need to enter on here on the right, on the left, the girl, the website that where you want to drive these people when they click on learn more. So in this case, let's drive in again to the Ebola villa dot com, of course, which is on this case, they would say, We're using, for example, below that this is done. Excellent post bottom Amazing. Next section is the audience here we have on Facebook is saying, Great, you're out in selection is great. That means we have a narrow audience with We have a super target outings off people that leave around our business and everything is good. If you don't see great here, you can still go forward and creator at or you can just click on edit on added your outings . Try to optimize it even more, trying to add more, more interest, more behaviors for your local audience. Also here we have other outing since I already have on my page, don't worry, probably you. If he is the first time you are creating and at you won't see any other options here. And also, of course, if you are here, you can create a new Audi US for a scratch on do the same process with it. In past tedious. Okay, out. This is good. We're happy with that. Let's move forward to budget on duration. Total budget. You can set he what the amount you want to spend. We have another video talking about how much usually spend on your acts. Initially on you learn all that in the next videos. But initially my suggestion is to start slow is invested, lower amount possible and starting Parisian. After that, when you see that you are getting results. So let's say that here, let's start with $10 estimated reach. When you changed amount here, Facebook will change the estimated to reach that you will have with this amount. So if I enter here $100 you see that the end estimated reach is growing now to 16 to 43,000 people. Okay, so let's go back to $10. Here. Now we have 1500 toe, 4000 below that. We have the duration. This is important to have because some people usually know in this case. But if you create the at on the ATS manager, you have the options to run the at forever without on end day. And that's a problem because some people, especially in the beginning. They said that they forget about it on Facebook. Keep running that on. They don't know the results. Just Facebook. They will receive a bill from Facebook later with a huge amount for Facebook ads. That's why we want toe always in the beginning, specifically half on end day. So we have run this at until on we select the date here. So when you select the day and you have any combinations, you can also said the 17 or 14 days which is here, or you can select on the calendar that's up to you. And when you change the date, you will see that Facebook saying You will spend an average of $3 on 33 cents per day. This ad will run for three days, ending on this day. Okay, that's excellent. We are happy with that because it's the first ad were just testing. Good. Now tracking conversions Facebook pixel. You can enable or disable again. I have to complete course about these the marketplace or you concert for Facebook retargeting and you'll find it on here. We have the payment method, which is my credit card, which is already in my file. Okay, Excellent. Looks good. I am happy waited. You see that all is good. The desktop Neuf It looks great. We have the bottom at the end with the mobile Looks amazing. They can also click. Unlike your page heat at the top on when you're ready With this, you can just click on Boost is so meeting the promotion Now you see, that is greatest in review. You see, here at the top we have all the details here about the specific at and we can also go to the arts manager. Let me go there and see if we can find the specific at. So let's refresh here. But see, it's refreshing. Let's go, Let's go, Facebook, Let's go is refreshing, loading the arts excel And now we have here the first place pending review. That means this is the post we have living in Orlando blah, blah, blah. Pending review on we have the amount spend, we see zero from $10. This is the date the created day, the end date, actually. And how many people will reach how many resource we have on all that good stuff? We are actually looking to that later in the course when they review these May takes, sometimes take a few hours. Sometimes take five minutes. When they review on this thing that it's okay, you will receive a message here on your Facebook notifications saying that it's OK and saying, confirming that you're at his life and is reaching everybody on your target audience immediately trying to reach people on help people to take action. Okay, I hope this is helpful, and I hope to see you in the next video. 27. What to expect now that your Ad is live?: Okay, now we have the post ready. We have the target audience and everything is ready. You're at right now. Is a start toe reaching your target out? It's reaching all these people that leave around your business. All the target out is that you set up with details here on Facebook at manager. And that's a mason. So what respect now? How usually works? Are you ready to spec results? Are you ready to see people engaging? Yes, you are ready. But let me tell you. Facebook at on a me at any only marketing today is not instantaneous. You need to test usually there. That maybe doesn't happen with you. But usually when you create your first ad, you don't see people engaging. You don't see great results. You will see a few results. You will see a few people clicking. Or maybe you'll see a lot of people clicking. We never know. But usually with my students, with my clients, with me personally or my business. When we create Facebook ads on its a new audience, we don't know. The audience is the first time we're doing. Sometimes we don't see results instantaneously. Sometimes take time. We need to test. It's a process. So that's why it is good to invest a little bit off money. Run that for 234 days, maybe a week on DSI. Their results. See what happened. See, people are clicking. People are engaging or not. If not, we need to make some small changes. Maybe you can change the image on your at. Maybe you can change the video instead of using on e much, you can start using a video on your at. That's possible, too. Maybe you can change the headline. Maybe you can change the message. Maybe you can change the liver if people are clicking on your driving them to your landing page, for example, and they're not entering their name and email. The problem is on your landing page in on your ad because they are clicking, but they're not converting a dead. So we need to analyze all that. I want to be totally honest with you because my goal is for you to take toe, get really results toe, get more sales, toe Tokyo, create sales and get more clients right for your local business for your store. But it's good, Toby toe half that in my that at the beginning is a little bit difficult. It's not like overnight success that I mean on Facebook at it is difficult for that to happen. So we need to create at winning toe test on. That's my message for you right now. So let's way to see the result that you're having with this ad that you just created hopefully will be great. It is great. All we need to, though, is just extend extended AIDS running for another week, running for one month. See how it goes after that. Analyze again if it's not performing well, which is normal for most people in the beginning, we need to change something. We need to change the image we need to change the message on Run it for 23 or one week. Okay, that's up to you. And that's the process. That's a process. The good thing is that if you commit on you, analyze the results and you keep improving. The good news for you is that you will reach the point when you will know exactly your target outings. You will know what triggers then you will not wear at 1,000,000,000 Facebook exactly on you will have results. Your sales would increase. Your people will visit in your store on. All you need to do when you reach that point is to keep running that Keep feeding the machine at the Facebook at machine on you put money in your at shows. People take action by your products, your services and you you just repeat on. Repeat. A repeat. That's ago, right? But it's not overnight, so I hope you understand that. I hope you are excited with that on. I tell you that these works for most people, but we need to commit. Okay, let's do that. And let's continue with the course in the next video. 28. How much to Invest on Facebook Ads?: how much to invest on Facebook ATS. That's a great question. On initially, initially, in the last video, I recommend you to spend only $5. Actually, from 1 to $5 is the recommended amount for beginner. If this is your first, at is the first time that you're creating a Facebook at this is the right amount to invest because basically, you are not sure if your ad will work and even after you have experience is recommended to start slow so you can invest 1 to 3 to $5 a day on your own. One Facebook at sea. The conversions After a few days, you start here on after a few days, a cure. You start, and here is your goal. So after a few days, you stop and you take a look on your at sea. How is performing? Receive is good. Or if not, if he's good. You can just to continue with that. If it's not, you can stop here on create another at create a new ad with more optimized call to action with the more optimized image with a Morell Tim Eyes headline are Stop Hedley. So the initial the initial investment we're doing here is basically just to test the at. See how work, see if it's working great or not, and this is useful, especially if you have a Facebook page and you don't have any followers yet. So if that's the case, you can invest this amount of money and test your at. If you have some followers on your Facebook page, you can publish your your post your Facebook post without an ad. You you are not boosting. They are. Yet you're just posting us a regular post on wait 123 days to see if your followers, if your fans on Facebook like if they are, like in the post, if they are engaging if they are commenting on your on your post, if they are sharing your pose, that's important. So that's these are all signs that your post is working fine and that you will have a winner at so initially recommended 51 to $5. That's the bottom line, and after a few days, you make sure works. If he's working, invest more, and if you see that the at is converting very, very well, you can invest more more money here on the at because it's a winner on all that you invested that you are investing. You are getting back when you sell your products. Or that's then goal off this marketing astrology. I hope you like these. This instructor, remember, that is super important to set at M Day to your at most people. In the beginning, people that don't know they create an ad, they start boosting. I'm promoting their pages, but they forget to click to select an and day for the ad. So the up keeps running continuously on a day off. The money you are having, you may have a huge bill off Facebook at, but that's not the case for you. Because you are watching this video and you're rolling these cars on. My goal is to make sure you apply these and all the exercise. So in the exercise, you or yours, hear me see telling you all the time to make sure that you need to have an end goal. So I happy to see you here on in the next video. We'll talk about the tapes that you need to know to have your ad approved by Facebook. See you there 29. Tips to have your Ads approved by Facebook: how to make sure that Facebook will approve your at every time you create an app. Facebook needs to review your ad before your ad goes life before it's a proof they have some advertising policies that we need to follow in order to have the ads a proof on one off the most common recent that the ad is not a proof is because you're at half more than 20% off the image. East Tex You have images on your ad. If you have more than 20% off the image as attacks, the at won't be a proof. Recently. A few weeks ago, Facebook just changed these policy. So right now they're saying that previously 20% off on at image area waas text it won't be a proof to run on Facebook. But now they are approving son off these I am telling you these because they change the policies very often on these Waas, one of the biggest recent All the apse were not a proof, so make sure when you create a Facebook at that, they added, If you have text on your image, remember that the tax needs to be 20% off the much or less so this is how they calculate the size off the text on the image. Right now, The policies This If you have text on the image on the limit, the text gets more than 20% off your image. The ad will still be a proof, but it one run very if inefficient. Wait, You see here the images, okay, because he's have to less than 20%. You see that detect is low, so you're at reach, maybe slowly lower because you have full tax here. The reach will be lower than an ad that have no tax at all on the image. If you have more tax than these, even more you see that they are it will reach even less people. And if you have like ladies like more than 20% almost all the images, Tex, you see that that may not run, so make sure you have just a little bit off text on your images. Also, I will include That's the big tip here, guys. That's the only thing. Also, I will include some links here on the resources are off these specific video. This class I I share with you the spade so you can take a local. All the guidelines also Let me see. There are one This one here. What can I do If my at isn't a proof? Let me tell you all you need to the every time they don't have proven at they will send you a message saying why the app waas rejected? All you need to do is go back to your ass. Manager ended your ad following the record. The recommendations that they give you unreasoned me that After that they will probably approve your heart. But I'll link these article here on the resources area. So in case something change, you still have access to the article and you can see the new policies. I hope you like this. This is not Don't worry about being Kobe. Being super safe on Facebook at the beginning recommend you to take a look on the policies . If you follow the policies for sure, you up will run and will run very efficiently. I hope you like these. See you in the next video where we will talk more about your final project for this model. See, there 30. Analyzing the Results of your Facebook Ad: analyzing their resource off your Facebook app here, I'll show you chew amazing ways that you can easily analyze their results off your Facebook at and see if the at our working if they're converting, how many people you reach and see how many people click on your link. And all the great details about Facebook at you were in the ads manager. I hope you know how to get here by now. If you don't don't worry, you can go to facebook dot com slash at slash manager and you will see the screen. So here we have my campaigns. One easy way to analyze. The result is through these specific table you have here. The campaign name the deliver, if it's active recently complete, inactive. So you have all the information here, The results you have, how many Page likes on this case? I was started in people to like my fate. One of my faith Facebook pages How many people I reach with this ad and what's the price for each like so basically they're charging me around six cents. They're like, this is how much I spent so far, and this is my final budget. If I click here, I can have more details. Let's click on the campaign on here. We have three main taps, performance demographics and placements under performance. We have similar information. You see here how many people will reach 840 people? We spend $4.72 so far and we have 85 Page likes. I think this is great because I am paying only six cents per for Facebook. Like her Facebook page. Like right. If we go go to demographics, we see great data. You see women and men, you have the the graphic on this case for this specific ad. Women are responding better than men. And here we have the ages. So people from 34 to 44 years old are responding better than any other age you have else off here 45 to 54 on 55 to 64. So what? What? This is important. Why? This is super important for you. Basically, because next time you can be more specific with your at for this ad. For example, I target people that are between 18 and 65 plus years, or that means my at is showing two people in these two groups and also in the 65 plus year group. And I am pain to show my at to these people and they are not taking action. So on my next ad, I will target Onley people that are from 35 to 44 or maybe 2 35 to 54 which is the group that is responding very well here on my ads. So this is why this graphic is important. It's important you for you to come back here. Take a look on the performance off your ad. After one or two days that you're at this running, you can basically change the age off. Adjust that the age off year, the people that you are typing on your at. So you are not spending money showing you add two people that are not taking action placement. If we go to the last stop here, you see that this ad is confused Onley for Facebook so you can see Facebook network audiences or Easter Graham. On my case, I've just only Facebook because for this specific subject for this page, my audience is all on Facebook. I are not interested in the specific case to target people on Instagram. Also here you have the device type of. This is also important for your next to analyze so you can use this data for your net at If we click here, we see mobile and desktop and you see how many people will reach 608 140 85 results. If I click desktop, only I can see how many people are watching ice are seen are on interacted, engaging with my at on a desktop machine. So you see that I have 118 people only from 840. Only 100 18 people are reached by desktop. That means a page likes so And you see here what's the amount spent on these page lights? Because I have only eight. If I go to Mobile, I have better results. So most people are accessing Facebook from mobile. Today, mobile means smartphones on also tablets. In here, you see that the regis huge comparing with the desktop is 749 and I have 77 Page likes from mobile, so that means on this case is looking to this into trees data. I will really try to improve me ads for mobile, for because most of my people, I I was I would tell that more more than 90% of my people off the page likes that I have on this ad are coming from mobile. So I need to improve the image. I need to make sure when you're great at you have the ad preview go to the mobile top. You need to make sure the images create the much Even if this is smaller because the image will be smaller on a cell phone on a smartphone unit. Make sure the Mattis still trust me. The steel is showing two year customer what you want to show on inviting them to click on the image and to light your page. Okay, so this is one way to analyze if we take a look. In other results here it seemed he said, another campaign that I have. So basically, the name here is learn how to reach more than 8000 people fans on Facebook. This is amazing, Guys, looks look at these results I reach. I have actually reached more than 4000 people 4400 people. I reach on Facebook and I have interaction. I have result. I have engagement off more than 1500 people, only paying $6. So it's not that I am just showing my app to the people. People actually interact. People click on my add. More than 1500 people clicked on my ad for only $6. So this is amazing. You see the coast. The average coast years is 0.4 Those dollars pair click per engagement. So this is super optimized on. If we click here on the demographics, you see that for these specific at women are not responding very well. But men are responding amazingly. And you see here that the group from 25 34 years old is the group that is responding well to me at So next time, when I create an ad for these audience, I will remove people from 18 to 24. Maybe I will remove people from 35 to 44 because I have small percentage here. But comparing with the 25 to 34 this is huge and I probably will also remove women for these specific at for the other one. I'm I show you a minute ago. Women. Where is the group that that respond better to my ad. But for these one East men's. So next time, Al Qaeda, not just for men's within the age off 25 to 34 when I am promoting this specific subject. Okay? And these were solely some mates. And I love the low cost bear results that I have in with this at the last way to check your results East on your Facebook page. Here we are on my deal. Avila, Facebook Page. Let's cert for one specific post that I boosted a few weeks ago. So you see here, this one is Alibaba to eBay Top five pros. You can import from China and sell on eBay. I I boosted these. I boost these specific posts here on my page. And you see here how many people were rich? More than 1000 people. If I click on view resource, I'll see the results we have. Let's see. So here we have more than 1000 people reach on 243 engagement only, spending $3. What I look in this specific. I don't care about engagement actual here. What I care on this specific at for these specific one East the links on the ad I want people to click on this link and click on the image of our Sunday on the headline Here you see that the post clicks We have one hand. We have 1 152 post likes. So that means people are like in these on day like they share when they, like. Other people actually see that they, like their friends, see that they like these probably their friends and their friends will start liking on clicking on the links. The links clicks We have $42 I think this is for two clicks actually, no dollars. I think this is amazing guys because for $3 spending on Lee $3 I have 42 people that actually click a mailing on actually went to my page. OK, so I think this is amazing and also we have 45 page likes people like my page here on the top 45 more people are joined the side to join to my community for these specific at so spending only $3. I have 42 people going to my page, maybe by my products. And I have 45 new people on my community. I think this is amazing. Three people share these actual on one people comin. So I don't care too much on this Specifically about comments on about shares. I mean, shirts is good, are good but the main thing for me on this specific one East page likes on link click on the links. So this is one way to take toe. Protect your results. Let me show you one last before we end the video. This another Alibaba course Alibaba 2016. The Complete Guide to Import From Alibaba Toe Amazon So let's click on view results here we have here we have more than 2400 people reach more than 1000 engagements on only spend $5. So you see here link clicks 23 33 people click Click here 119 Page likes 119 people decide to join toe my community with these $5 at and I have almost 1000 bowls like these. Amazing people really like this post. So this is how you can check your results on this is especially. Know just how you can check the results, but especially how you can use this data in order to create your next add. Because these data is important because will help you to improve your net. Your next happy you're next up will be better. Better results, lower price. You will spending less money and reaching more people on having more clicks and more results. I hope you like this and I hope to see you in the next video. 31. Module Intro - Which Ad is Better for your Business?: Hey, guys, welcome to this model here. This model would talk about all the options that you have from face. But when you go to the ads manager and you click on create at you see that Facebook asked what? Your marketing objective, What? Your goal. And we have a lot off options to select. How do you know which one is the most optimized for you on for your business? We'll talk about that on that in this model. And also we will create a new at for your business. You seen the ads manager and using all these tools that Facebook give us, this is the most professional way to create Facebook at on. I want you to know how to do it through the arts manager. Okay, at then off the model, we have an optional assignment. This is just optional because we're redecorated on Facebook at on the last model. But if you want, you can take this assignment to UN create a second Facebook at using this advanced strategies. See you in the model 32. Choosing your Marketing Objective: Okay, Now we're ready to talk about the marketing objective here on the arts manager and how to create this. This model, you'll learn how to create. And now the Facebook at using the ad manager, we have more options. So here we're in the ads manager facebook dot com slash ATS slash monitor on here on the top, right hand cycling can create at. And now, yes, we have the question, What? Your marketing objective. And here this is the first step would be to take in order to create ads on the arts manager . So we have main three main categories. Awareness, consideration and conversion on these names on the extractor Off this menu may change over time because Facebook change it very frequently. So if you find that is a little bit different, don't worry. You still will have. You will still have all these options. So the 1st 1 is awareness. When do we need to use awareness? This is to create brand awareness. If you want to create a Facebook at to let people know about your problem about your company about your services is away. Toe toe. Contact the people around your business on let them know about your company. The next one is reach. You show you out to the maximum number of people. So the difference here is this is awareness to but the anger in the Facebook Algren will work in a different way. The reach is more optimized to reach the maximum number of people for the lower price on the brand awareness, you can set a specific target audience to show these to these people. The next one is consideration. These east traffic is the first option is to drive traffic from your at two specific websites specific app or toe anywhere toe a landing page, toe a video on YouTube. There is no limits off the things you can do with traffic. You can drive people anywhere where you want. If you have a local store on, did you have coupons for your local story? You can drive into your coupon paid, for example, or toe any other page on your business. OK, the next one is engagement. If you have opposed a Facebook post on your Facebook page on, you want people to engage with that. That means you want to get likes views on your videos likes on your posts and comments. You want to get comments on people interact in which each other engage in which each other . So that's engagement on the Facebook algorithm will be improved in a way that they will show that to people that are used to engage with your post. Okay, then this one is apt. He starts. If you are a program it. If you develop APS for IOS specifically, or for android, offer any system. You can promote your ads in a post on your Facebook page through the APP install, so you will get more and more in starts off your AB. When they see your at, they will see a bottom saying, Hey, a stall now on the system will automatically style on their system, their smartphone or their mobile device. The next one is video views. Video views is still under consideration. This is a way that the Calgary is optimized in order to get more views for your videos. Okay, different than awareness. If you select brand awareness and you post a video, you'll get, you'll get some ah, lot off views, which is great. But if you select video views, the algorithm will show to people in your target outings that I used to watch videos. They know everybody. Facebook. No, the behavior off the users So they will out there. They will improve the according to show more to people than a law video Lead generation is away to collect. Name and email off your target audience here on Facebook is a great tool. So if you if that's your goal, you can use these. Or also you can use traffic and drive them to your landing page. Pain. That's another option. UN. Conversions finally, is a way to create more conversions for your store. So if you are using Facebook retargeting, they have a complete course about Facebook retargeting. You can find it on the search on. We use all these three options. The Conversion column. So these East specifically to convert people into clients. If you have no line store, let's say I have a store and I sell electron ICS. My goal here with this conversion ad will be to drive people from Facebook to my local upto my online store, unconverted, then into clients. Make that sale. Okay, brother catalogue. If you have a lot off specific products. Let's say I say Isil Electron ICS again. I have far, let's say 50 Elektronik so I can enter. I can upload the catalogue off products here on Facebook. On I will create an ad showing specific products that are on my catalogue toe all my target audience under store visits. Apply more to local stores if you want Oh to convince people and show the at two people that are more likely to visit your store to visit there by your product by your services on store in person. So these are the specific goals that we have right now on the acts manager on you can explore you can use. There is no one right one for you. You can explore and use all but not all of them, but at least two or three off. Then on your arts, you can create three ATS use in different goals. The main thing inside each of these categories we own weekly continue well, and when we do that in the next video, we'll be able to create the at okay, but the process off creating the at inside. That's manager for each category East. Very, very similar small changes between the categories. So that's a review review. Fine. If you select brand awareness or traffic, the process to create that is exactly the same. The thing that changed and this is important to understand, is the behavior off the Facebook altering the Facebook all wearing will be improved will be more compared to set. To show these two people that are likely toe watch your video or to show the traffic 12 people are more likely to click on the links and go toe another an external page. I hope this is helpful on Let's continue with the course in the next video. 33. Creating a Facebook Ad for Local Business in the Ads Manager: Okay, guys, it's time to create the ad using the Axum monitor on using the marketing objective that we discussed in the last video. So here we're in the arts manager. If you are not here, you can go to facebook dot com slash ATS slash manager and click on create at top right hand side. And here we will have the marketing objective on this case. We can select will select traffic for this one consideration. We want to drive people from the at to form the Facebook at to your Facebook to your home page to your website. In this case, I will drive them toe my website for testing, which is the ago Davila dot com. Okay, select traffic scroll down here. We have sent people toe a destination on or off Facebook. Such a website up or missing? Conversation. Excellent. Here we will enter the at name. So in this case, we're creating a gnat for Butts Bakery Facebook page, which is this one. So let's adhere pots. Bakery promotion continue. Excellent. Um, scroll down here. We have traffic. Where do you one What's the destination is a website. It's an app or his messenger on this case is a website because we're driving there to your website. We'll set the website later. The euro. Here we have the audience were already created an audience. But you can go ahead and create a brand new audience if you want. This is the one we created on the last videos. Uh, targeting in 35 to 55 males that leave 10 miles around my business on our vegetarian. Okay, so scroll down Here we have the placements, the placements. You see that we have more options than when we select. When we boost the post on the Facebook page, the placement is where you're at will show automatic placement. We'll actually show your ad in the best place is possible in the Facebook opinion. Right on. That means it will include Facebook Instagram on Audience Network. A messenger. If we click on edit placements, you'll see all the plasmas they have. Right? We have Facebook here. If you expand here, we see the feats. Instant articles, industry in videos in the right column on suggested vi ous. And we'll also show in eastern. If you don't want to show in Eastern, you can just remove the check mark here or and you can do that for any of these categories . Audience networks. Native Bonner is Terrestrial. A messenger. Let's remove messenger for this one. Excellent. Also here on the device type, you can select all device. You can select mobile Onley or their stock only if you, for example, are a programmer. And you have an app that is only for cell phones. For a smartphone, you can say, OK, let's show these on mobile only so they can install made up. But it's not the case on this example. Scroll. Now here we have budget on a schedule. We talk about these. In the past. You have the daily or the lifetime budget that say that we won't spend $5 a day on this important. This cable run, my ad said continues, least run starting today. This is a problem if you are starting because some people create the at and leave these as default on, they forget about it on Facebook keeps creating ads for them, and they will have a big, ah, huge bill at the end of the month. So it's good in the beginning to set a start on and they Okay, so he's saying here, let's say that we want to run that only four for 24 hours game. So when you select the dates Facebook will say OK, your ad will run for one day and you will spend no more than $5 which is the lifetime the daily budget, I said here below that we have the optimization for on this will change the pen off the goal you choose on the prior screen. I show you all the marketing goals. This will change a little bit because we select traffic. We have this option that is, in this case is optimized for link on clicks. I mean link clicks, people will click on your link, and that's a recommendation because we select traffic right? Or you can select impressions or daily unique rich. On this case, I will leave the link clicks because I want people to click on my links. Next we have the beat amount is out of medical right now. You can set it to manual if you want. This is the suggested bit, but you can change these to the amount that you want. You can say, for example, okay, I don't want to pay more than 50 cents per click. So what happened now is that this is the recommended one. So that means that for these target audience that leaf in Orlando close to my business and all that we talk about the last medias they're recommended. Beat four, then is $3.59. That means that every time somebody click on my link, this is the amount that I will pay. I think it's too much, especially for the beginning, so you can select a lower price here if you select a lower price. What happen is if we have another company that is advertising at the same time for your target audience, right, and they are putting more than 10 cents per click. Let's say they say, Okay, I will pay 20 20 cents per click and you have only 10 cents per tick. That means that they win. That means that instead of showing your at the Facebook will show the other companies at because they are offering mawr here. This is a 1,000,000,000 system. If you are starting off course, star low. If you don't see too many clicks, you can increase these slowly and see how it goes. I will leave it 10 cents for now. Next week off. When you get church and you have the options, click on more options here. You will be charged for impressions or for CPC, which is when people click on your link, right cost per click. That means I will select core caustically because if you select impressions, that means that Facebook will charge you even if they don't click on your link. And we don't want that in the reunion, right? So if people see your Albert, they don't click, you'll still be pain. But if you select CPC, which is my suggestion in the beginning, you will pay only if they click on your link. Okay, delivery standard taken. Continue here. Okay, $5. Let's say budget is too low. So they recommend $11 this change depending off the target audience, depending off the keywords you have, depending off the interest on all that on the specifically also the area where you are advertising, especially if you have a local business. So let's say $11. That's fine. We continue. This is the last step, guys, here we have the identity. This is the page where my at is I will select, actually. Let's see he pats bakery because this is the page where I want to schedule. I want to create that scroll down. We have the format you can use Carousel, where you have several images. You can use the single image, single video, sly shows or collection on this case, we're using single image. Okay, here we have the image here. We can ah blow your images off course hitter, the recommendations, the size and all that. But if you follow my suggestions and goto canvass dot com which is that website where you can create your perfect Facebook at so if I cloaked taken place here I go to the bottom. You will grade the Facebook at image here at the bar and you have the at category and you click on Facebook at is already on the right size, the right measurements. And you have some templates that you can use here for your at game. I really create a one. So let me upload that to the system. A bloating you can You can a blow more than one image if you want to And here at the end, we have in the lower in the left. We have some settings that we will study it up right now. On the right. We have some acts. Preview now is previewing for mobile. If I go next, this is Victor on the phone. They stopped new feet. So you have all these options here that you can preview off course. You want to make sure all of these looks great before you move forward, Right? Okay. The destination. Remember that. We want to drive people to my specific girl on this case. Let's enter Diego Davila dot com, which is the destination Europe. So when they click on the image or on the headline or anywhere here, they will be forward to the Ebola villa. That come the headline. This is important. The headline is this area here below the image so I can say get 50% off. Let's see here your first purchase. Okay. So get 50% off your first purchase on the tax. Is the IRA on the top off they are. I will copy exactly the text that I have for my other at here King. So let's delete these excellent. Live in Orlando, there is a new bakery a few blocks from you. Get 50% off your first purchase. Click here to get the coupon. So also, you see that if they click on the image or anywhere they will be getting, they will be forward to my Ural, which is this one where I have the coupons. Um if they but also I and are in these on these specific image, right? Actually, I I and I'm adding the link here also on the tax on top of the image and that. Why is that? Because we want toe promote your website. Always in every chance we have, we want to promote your website. So if you may websites for example pats bakery dot com I wanted to see that link all over the place. Also off course. If they don't click here, they have another call to action here which is click to get the coupon. And this is the website. Okay. Next we have the call to action bottom. We talk about that about this on other videos. You have all these options, so if you select this one's, you will see this bottom changing and this bottom will drive the people to the Web site that you set up here. The euro. Okay, that's it. That's the basic configuration here. We have more information about some advanced options that were not using right now. So when you are happy with these, make sure looks great on this case is not looking very great because you see that Pat's Bakery is missing here on the image. This is actually not us on optimized image. This part is missing. So But in your case, you get the idea. In your case, make sure everything looks great. Go to the previous here on all the options on when you are happy with these, you go and click on confirm. And now Facebook will receive your at submission. They will analyze. They will review. If you go to the Atzmon a year, you will see that is under review after a few hours. Sometimes after a few mirrors, Facebook will approve or the nine year at. If they denied for some reason, they will tell you why. And you can make corrections and re submit. And when they add is approved, the ad will immediately start reaching people in your target audience, letting people know about your local basis about your company, about your product, your services on they were. Click on your link and go to your website. Okay, I hope you are excited and let's continue with the course in the next video. 34. Module Intro - Tips and Tricks: working to the Facebook tips and tricks model. These model is great. These more by itself can be a whole new car. So it's view what? Only this more on this course. If you purchase these cars, you watch on Lee this model and you implement or the strategies this is already worth it to you. Amazing strategies that you will find here In this model you can implicate their different strike. Each letter is totally different than the next one. You don't You can watch in any order you can jump to the second lecture. The third lecture The last lecture is apt to you just read the tile. Click play later. What unit? Tiller and start applying immediately. At the end of this model, we have the student activity, which is the best way to warranty that you have the may the amazing results that you're looking for. I planned activities in the norther in a northerly way that is the best, most optimized way to actually in order to get the results that you want. So I invite you to complete activity before going to the next model. Also, if you have any questions during this process, please send me your questions using the Q and A session I'll personally reply to you. You will love these. Unhappy to see you here. We're almost a band of the course And I This is what also one of my favorite model I know I say it all the time, but honestly, I love all this strategy work for me and works for all my clients on unsure. You will have amazing results, which each one off these strategies you will find here in this model. Let's start this model right now. 35. Getting Unlimited Royalty Free Images to use on Facebook: well in this course will talk about free royalty free images, how you can get the images and where you can get the images and we will talk a little bit about the license so you can have peace of mind when you use these images on your project on your website or anywhere online, we're unit images. Okay, so the first website we are looking today is call unspool ash dot com on this website east . Great. They have great high quality images on is totally free so you can download the high resolution photos on. You can use it for whatever you want. Also, they have a subscribe option so you can click here and subscribe on. You will receive 10 photos every 10 day. So basically, these website works. People send photographers and people that love taking pictures. They send all the pictures to these guys to the UN splash dot com team and they publish here for free nobody hours money. Here. They're just helping you to have amazing pictures on your side. So if you want to describe you, click unsubscribe here on enter your information. So basically you will receive on your inbox. 10 for us every every 10 days. So that's great. You can have You can download the photos and you can have an online library. You can put store all the forest on your hard drive on. Use whatever you want, you know. So if we click here on, do whatever you want, you see the license. The license is saying that all the forests on our publishing unspool Ashar, lies and under the creative Commons zero, which means that you can copy, modify this tree with and use of force for free, including for commercial purposes without asking permission, or prevent providing attributions with a total for or in spots. So that's why we want, you know, sometimes people spend I spend hours and hours on the Internet looking for pictures when I need to use for my website, and this is a great solution. So you see all the pictures here. Basically, what you can do is you can have for these are the Victor Victor Pictures. You can go a new to see the new ones on also collection. They have a great collection of foreigners. The penny off day off every single category. You can load more here on also, you can use the search box. Let's say I want pictures with laptops, so I type laptop and here I see all the pictures will laptop. And when I when I find one that I like Let's just want here let's say Well, like this one, we just click on it on you Click on download. So by doing that, did you see that the browser open a new tab. And in here you click on the image to expand its high quality image, right? Click and save ass so you can save us with the name that you that you like. Let's say your laptop. And now the picture is here on my desktop so I can open, and I can use these for wherever I want. So this is the first option. Guys, let's see if there is anything else that I need to show you here. So I invite you. I invite you to look for, use the search option here and look for the picture you want. You can choose the view that you want Here we have three columns off pictures is faster and easier to find. The one that you like or you can years the first option here, which is showing one picture at the time so you can see the patron a bigger size. But do you see that takes more time to find the picture you want? But that's up to you, so this is the first option. The second option is called Pixels Pack cells dot com On Deasy's Great I work. I use a lot off technology pictures or laptops, networks, cables, stuff like that on these webs. I have a lot of these pictures, and I love it. So, basically, is the same. The same functionality. Let's take a look on the license first, so we click on license here and you can read the whole agreement. But the main point here is that all the pictures are under the Creative Commons zero license. This means that picture are completely free to use for any legal purposes. The pictures freeport for personal and even commercial use. You can more than five copy the street with the photos, all without asking permission or setting the link to a source. So that's why that's great. No attributions require okay on. You can feel free to read the whole license before you use the pictures just to be safe on here. How they use the website is similar. Toe on splash. You have the search box here on also you can see here the popular searches. So you see Summer, Beezus, Abstract sunset art on all these options. So let's take a look on nature, for example. So in nature we have great pictures off off landscapes, nature, animals. So you can use all these for your website. Imagine how Look how greater Waas your website will look with these pictures You have unlimited pictures here and you can download for free. So this is one option. Let's take a look again on the laptop option Some pictures you will find in all the websites. For example this picture here who s on splash dot com to so but that's that's fine. You can just go here. I'm fine. The picture you want for your business for your project. So this is back sauce. You can also Ablow picture. So I invite you if you are a photographer or you If you have great pictures to share with the world on, you want to do it for free you and you want to contribute with these guys. All you need to do is go to upload on. You can become part off pixels. Basically, they explain. You hear how it works, They have a challenge. You see here the wieners off the challenge of November 2015 on. It's great, I think if you are using the pictures, if you're using the photos on pixel or any other website that we're talking here, I recommend you off course toe, contribute with them the next option. Ease snapped. Stocks nap. Io Okay. Stocks, not I. Oh, this is the website. Same. Same thing. You can search here, search for the Forest year. But first, let's take a look on the copyright restriction. Okay, just to make sure we're safe. So I click here on free from copyright restrictions on its opening. So basically, cco license all for us in stuxnet full under the creative common C c O licence. That means that you can copy, modify, distribute any forest on this website even commercially, even for commercial purpose, all without asking permission. So basically we have the same license for all the three website that we investigate until now on. What you need to do here is check out the full license just to make sure you agree with all before you use any pictures. So here you can search or you can go down. Look for the picture you want on What I like here is these at the top where you have the search option on you can sort the forest by date. Trending views. Download off favorites. I like these because sometimes trending is cute for a year to find the best picture. That picture there are There are trend in right now. The penny off, what you search for. OK, so these are Let's take a look on a laptop again laptop So is no certainty is sort for by relevance but let's sort but by trending So this is the trend in the results for laptop on basically here all you need to do is click on the picture you like. You can see here the photographer, the view click. You have the photographer profile. You have the dimensions of the picture size. The date added on some tax. So basically you can say you can search said this as a favorite. So you can download later. Sometimes you are looking for picture and you find pictures, or you will like to download later so you can add us favorite. But if you want to download, all you need to do is click on download. High resolution on the download starts automatically, so that's it. Very simple. If I click here, I'll open the picture. That's it. You can modify. You can attacks here or useful wherever you want. On the last option here. Ease big sabei dot com, and this is a very famous website. They have free images and video that you can use anywhere a game. Here. All images are under this creative con CC or cc zero. Okay, that you can download, motive, modify and distribute even for commercial applications. North Division requires always a recommended to quicken Larmore and read the whole license just to be safe. Okay, so here you have photos, illustration, vector graphics or videos. Sigalert on the far is because we're focusing seen here on images. But of course, if you need videos for your websites, royalty for Devious, you can also click on videos here or instructional graphics. So let's say well, like these blueberry for here, So click on the blueberry and in here again. You can read the cco public domain free for commercial use, nor tradition. Require something I always recommended to check these because I found in these website picks. Obey some pictures that are not allow for commercial use just for free use. So always unpick survey. When you can take a picture, take a look here on the right and just confirmed that is free for commercial use and have no attribution require again to download these. All you need to do is click on from free download and here you have options so you can download small size median, large or original. You see the original is huge. It's almost 1000 by 5000 and it has 18 megabytes. So it's a great high resolution picture that you can use for everything that you want. Here you have related images. So this is good because if you are looking for blueberry for us, you confined here or there related images. For example, this is a great blueberry forum on. This is also a great forum. So you you have these options on Big Subait when you say the size when each is the size you want? Remember, if you are using your Web site in Warren, a war press website, for example, I don't recommend you toe down a very big image because the website will be slow and the the page with low slower, depending on the speed of the connection off the visitor. But that's fine. That's your decision. So I'll download the small size. All I need to do is click on down low here and that's it. Sometimes when you clean doll Oh, it will ask you to enter some characters here to make sure you're you're a human and you are not a computer leads downloading the the images in high quantity. Okay, so all these websites you can use for free I hope you like this option. I hope this website help you and save you time because the most important things saving saving time here. I spent hours and hours on the Internet and I I think YouTube looking for the perfect image and now you have four websites that are great tools to help you on your daily work. 36. How to Download All your Facebook Data to your Computer: Today, you'll learn how to download all your information from Facebook. Probably. You are on Facebook for years. Posting pictures, videos, sharing great quotes on your profile, sharing what you what you are thinking, what you are living your daily life, your daily routine on your Facebook timeline With your friends on family on today, you will learn how you can create at a complete copy off all these data. Basically, download all these data for security reasons to your computer to read through your external hard life. I'll show you how to that. And what's the big advantage off having all your information? Basically, if something happens with your Facebook account for summaries from somebody, steal your account or Facebook, cancel your account is not very you shot to this to happen, but it is possible. So by having a copy at download a dollar a copy off all the information, you guarantee that use have for life. You have forever. All the pictures, the video, the comments, the least the least off your friend's name, everything that years sharing Facebook. You will have a copy off that. Basically, let's take a look on some specific details, and here we have Accessing your Facebook data on we are working with Download your info. Basically what? We're downloaded here. This is a table that that Facebook created for us. Showing exactly which information they are down. We're will be downloading on the Facebook backup. You see here, what is in force available on You can see here on the right where I can find it. So every every least every line that you see downloaded inform means this info will be downloaded on the Facebook back up. The were about to do right now. So you see about me Account status, history, address topics, chat, abs, visibility, alternative name all these dedication. We have friends, friends request following followers hometown I P addresses all these for us. Meta data made a really super important for your forest. Four numbers, pokes, screen shares, everything that you share on Facebook on you. All your Facebook history, you will, you will have here on the down low. So this is a super complete download, including your videos and all your information. So how do we do that? Basically, all we need to do is go here to your face to the facebook Com page, right? Just looking on Facebook on here on the road, in the top right hand side. You have the menu on in here weekend. Select settings. So by isolating settings under general, we see here, download a copy off your Facebook data on these east where the magic happened. All we need to do is click on here, download data. And now Facebook is asking for your will. Ask for your passport. You see? Here, get a copy off off what you share on Facebook and watching clothes post for us videos that you have share your messages and chat conversation. If off the about session off your profile and much more weekly can hear we're going to the stable that we just analyze a few minutes ago. So basically, all we need to do here is to click on start my archive. Facebook is asking for the Facebook password just for security reasons. Solid. Me and her mind. So this is saying request, my doll. Oh, it may take a little while for us to gather your for us wars and messages in my case, For example, I on Facebook for more than five years, so Facebook will prepare a download. The backup for me with five years for US videos and shares. So that's why it will take a few minutes to prepare so we can click here on start my archive dollar requested. We are gathering your information and we'll send you an email toe my Emma when the dollar is ready. So by clicking, OK, now what we need to do is tow Wait for the Facebook email. I'll be our powers. They're recording here, and I will be back with you when I received the email so we can continue with the download . Okay. I requested the download 20 minutes ago and I did not get the email yet. Usually takes between 10 minutes toe up to 48 hours, depending on how much data do you have on the Facebook server? In this case, I am back here on the page. And if I refresh the page, you see that the message just changed here, saying we are generating your personal archive. We will email you when it's ready. So basically, you can come here and refresh the speech on when it's ready. You will see the download bling here on also you will receive an evil. I'll wait for the mail on DBI bag with use. Um two hours later and here on the Facebook page. Refresh it. And I see that I am able now to download the archive. So all we need to do now is click on download archive again. For security reasons, Facebook is asking me for my password. Remember that he were downloading everything. All my countin on Facebook. Every photo I posed every video, every share, the lease off friends, my chat history, all these super important data we are downloading here, and that's why they are requesting the password again. And that's good. So let's see here. I'll enter my password. Perfect. And you see, that is downloading here right now is 100 and 56 megabytes. On this case. I wait for the download and came back to show you how the files looks inside a seat file. Okay, now we open the file. I am stupid. The zip file. And now you see that inside that we have 34 layers and one single file. Basically, you have the HTML folder with all information, all the data, the messages, the comments, everything that happened on your Facebook account since you join on Facebook. So everything is in here. Also, the second father east Your for us. Facebook divides that in several folders. But if you want, but each want one by one, you will see all your for us here. All photos, the initial for us. Everything that you have ever uploaded to Facebook will be here. 3rd 1 is the videos. All your videos are here on the last one. Is the index HTM Basically the best way to explore these is toe open the index HTM file. The best way to open these is to open this on a browser. So if you are like on Google Crumb Safari or Firefox, just open a window off your browser and drag and drop these on your browser window. By doing that, you are actually accessing all this information. I want open these right now because here I have all my private information, like address for number on information that only is available for me on Facebook. So, the best way to Asai told you the best way to explore these is to open these on your browser on that will with that you can explore all the pictures, all the comments all in or they're in chronological order. So if you have a big about for a U abdo uploaded on Facebook, you will see all the comments the likes the name off, the people that like and comment on your pictures on on your videos. So this is the best way toe, actually. Have you data back up on your computer? It's super important to do these because in case something happened or your account, you're protected 100% on all the great memories you you created all over the years. And you share with your friends and family are protected right now on your computer. So I hope this is helpful. In the next video, we'll talk about your final project and how you can implement and put these these extremities into action right now. So I hope to see you in the next video. Let's do that right now. 37. How to Download Any videos from Facebook: Okay, guys, let's start this class again. I am super happy that you decided to decide to roll in this class on here. You will learn variously in a few steps how to download any medias from Facebook, as I promise you on the promo video. So here we are in one off my pages. This a page about the Camino Santiago. And we have a video here that I'll upload directly to Facebook and I lost these files. So I need to download these video. Let me mute my computer. I need to download these video in order to have it on my backup in case I need it for something in the future. I need this file. So how do I download this file specifically on? This will apply also for any or other videos that you find on Facebook Doesn't work only for year personal page or your business speech, but also for any videos that people post on Facebook. You can dollar all of them off course. Keep in mind that most video and most online material they can be protected by copyright. So make sure you are aware of that before you down and you share any videos or music online . So how do we do? What's the process? Exactly? First, the first step east to find the video. I found the video hit this, David, I want to download and click on place or the video start plane. When the video starts playing, all you need to do is right. Click here and click on show video Girl. Perfect. Now we have a small box here on the top of the video with the your girl. Let me move these. So you see http slash slash facebook dot com On some were numbers here that in 25 days video. So let's select these right click and copy. So now we have the your out on or take bore next step house the video with me powers the video here. Perfect. And we come here to the address bar on your browser on Did you paste the video? So pays the link. We are actually not a video. The link that we just copy, he'd answer So Facebook will open this video. This is the one on If we take a look here at the top on the girl you see https column slash slash www dot facebook dot com. So, what we need to do here, the next step is to remove www on Enter. Let me see here on enter m so replaced the www for the letter M click on hit enter after that. And now we have a new version off Facebook. This is the mobile version when we replaced and the www for the M were actually being were started using the mobile version. When you have these, we're almost done. The last step here is toe play your video. Okay, lets wait, explain. And right now we need to right click on go to safe video ass. Perfect. Choose the location. In this case, I'll put these on my desk. You can change the name if you want, so I'll name these Facebook video downloads when you already gone safe. So you see that Google crumpets starting start downloading this video here on my hard drive . And right now I have this video here on my desk talk. So the video is already on my hard drive. I have these ready to share. So if I double click on the file, we see the video here, and I can play these. And you see, that is exactly the same video. So this is how you download videos from Facebook. And it's a great way to have backup off your videos in case you lost the file, which is what happened with me. I hope this is useful for you and that can help you to recover files onto down obedience from Facebook. I see you in the next video. 38. How to Reach 8000+ People with a $3 Ad!: today, Euler, how to reach. I'll show you specifically examples and test that I did in the past week where I reach more than 1000 people all over the war. Just paying $3 with Facebook at and you will be amazed because this is an amazing tool that you can invest so low. So it's a small amount of money toe. Actually. Grow your your business. Grow your your Facebook page, your followers numbers on all over social media with Facebook at I think you will like this and let's take a look sore right now. I am here on my deal with the Villa page on Facebook. So if you go to facebook dot com slash Diego Davila online, you will see this page. So in here I just run tests for these specific cars. I pose here my east of mice, my skill share courses. My, you, Jimmy Carr says with coupons on promotions for all my existing students. So even if you are, if you're my student because you are watching this right now, I recommend you to go there and take a look. I think you'll like it. So here are the examples I did during last week. This is one off my post. This is a new course I released last way Call instead, learn how to write a killer instagram bio that your followers love. So in here I run at for these post I run the ads for the next course, which is Alibaba to Eva Cars on. I also run at for my Facebook. How to great, irresistible Facebook at that Reach millions. That's a coarsening. So I run different ads for these three specific post on my Facebook page before we start to look at the numbers on before I give you the exact recipe I follow and how you can replicate these step by step, let me tell you that these specific technique this is strategy. You want to apply on Lee to get more followers you are not getting here. Target audience people. I mean, you can still use this trying toe, get very targeted traffic to your Facebook page onto your website. But this is more to get the numbers you want on Facebook. Okay, so if you want to increase the number of followers you have or if you want toe actually get more moving men on one off your courses or one of your offers. If you want to have more opt ins, you can use this technique because it really works. And I'll show you right now the numbers. So basically here, if you don't know how to grate an ad, I recommended to go toe these cars house Great, irresistible Facebook at that rate, millions. You can search for these on skill. Sure, if you won on, you'll find the exact exact way to do the best way to create at Super Optimizer. That really works. So now let's take a look on the numbers and why did I reach these kind of numbers? So this first lesson and analyze the first post here. This is the Easter grant posed. You see that I reach 2573 people with this at this is how white is showing here. Let's click on view result to take a look on what's going on. So in here we see that I had for this post 789 engagement 1 1925 People reach and I spent $3. Okay, let's take a look on the other one. Few results and this is their Mason one. So I have 243 engagements. I have more than eight. 1000 people reach for the specific posts, and I just spent $3 for these. So basically, I spent $3 to reach more than 1000 people. That's amazing. You see here how many clicks harmony pose like shirt and comments. So this is really great if you if you have something that you want to send traffic to, you need to generate traffic for a feel it offers for your website for your offer for any reason that you want to generate very cheap trophy with Facebook, you can do that. Let's analyze the thorough one view results. And in here we see 916 engagement, more engagement on the prior one. So I have eight more than a handwritten post legs. More than 3 35 100 people reach, and I spent again only $3. So what's the secret? What's going on here? How do I reach these? Because people usually spend thousands and thousands or hundreds and hundreds of dollars every month every day on Facebook at without really results. So basically my goal here is to reach the mask, the higher number off people I can reach with a minimal amount of money. That's my bob on to Why Why do I want that? Because I want to grow my fate in this case. Specifically, I want to grow my Facebook followers the forward number I have. So how do you create these ads that really generate results? To do that, we need to focus in some specific countries that have a very low paper click that means on Facebook. Every time when you create a Facebook ads and people see your your ad on their timeline timeline, Andi, click on the add or they like that or they shared that you pay for every single interaction . That's how Facebook at work's. Okay, so when you create a Facebook ad, you said, Where what? What are the cancers you want to target? Where you your target audience leaf. So if you said, for example, US, Canada, United Kingdom and Germany, these are countries that have a high pay per click, So every time somebody click there, you will pay higher than other countries. You know what I mean, based in independent arse off your keywords. So every time, if you are focusing on the key war, which is, for example, make money online on Facebook will show this. Add to the people are interest on that base it on the interest on the location. Under language, the you will pay different prices. So for for their some countries more, more, most countries have a very high on an expensive paper click. So you will pay like truth to send three cents upto $34 per click. So every time somebody click on your ad, you will pay $3.2 dollars, $1 or 50 cent, depending off your at configuration. So what I want to show you here is how you can pay 0.4 their engagement. So this is very, very cheap. And I'll show you here right now that the secret east target some specific countries that I call the cheap countries for Facebook at. So let me open the least off the chip countries for ads for Facebook ads for you here. So here, the hairy cell dairy Sully's and I will I will give you this least here on the resources area off these cars. So all you need to do is when you create your Facebook at, you need to target these specific countries. You don't need to target all these countries. You need to target just a few or if you want to target. All is also fine on when you target these, this country's you'll have these. These kind off results were Ukraine and at you have great engagement you have. You are reaching hundreds thousands of people for a very, very low amount off money. So this is a great way to grow your audience. So how? Let's do one of these just for test. It's big. These cars here lets me find one. Let's see this one. Facebook. Create standing Facebook color for your Facebook pages. So I want to boost these posts on. So I'll all I need to do is click on both post here on my Facebook. Timeline on the ads will open. This is one way to do it There. Different ways to create at this is the easiest one. If you want to learn more about Facebook at you, can also took my other courses So here we see out. It's OK. I already have an audience safe on my Facebook. At account where that is called English chip countries. Alibaba enter. So these are countries that are on this list here that are interested, actually on Alibaba. I haven't great Alibaba course So I want to target these guys specifically for that. So here you see that I am targeting these. Let me show you here. When I click on Edit Arians, you will see, actually, Let's see. See in at manager, You will see which countries I am targeting. And how do we do that? So you see here, my safe audiences. Let's open the one that we want, Which is Theis one. Okay, here we see that The location I I enter in these countries here for the specific results. I'll show you here on the page. So I am Target Bangladesh Camera and all these countries here people from 25 to 40 years old. People like speak English. So you see here UK and us on also I have here some interest. So people are interesting Business opportunity. Passive income opening on their own basis, online making money, fast social media marketing instagram or all about making money only. So this is decided just it for test so I can show you I can generate great results that I did to show you on these cars. So let's do these from scratch in here. So when you click, let's go back here. So when you click on you have your posts Ukraine opposed on your Facebook page, you click on Boost Post on. If you want more information about specific ads, you can check the other courses, too. So you click on people people you choose through targeting. So create a new audience on my case. I mean, here you can enter a name for your audience if you want, so I'll say test audience four course gender where you need to choose the generally one men and women. I recommend you select all the age, so the penny off what you are advertising. Think about the age off the age of your audience. In my case, my audience, the hours on targeting. I think most people between 25 40 are very interested on my courses on the things that I share here on my beach. Also after that you go to locations. And here is where the magic happens here. You need to add the locations for on this list. So basically, you get a get the name off, the country's here and you just type here the name off the country. Let's see here, for example, and you click on it. Add automatically here to your Facebook at. After that you need to select the interests, and I recommended to select the interest. You can just do it like that. In this case, you will have people all over these countries, like in your page, like in your ad. But you are not angering some somebody that is specifically interested on one specific thing that you're sharing this case. If we're he created an at about Facebook, we can adhere Facebook people. They're interested in Facebook. This one people that are interested on this sign so you can add different interested here. If you don't know and you want help from Facebook toe, figure out your outings instruct. You can click on browse here and you're you can browse the different categories here on take a look at all the sub categories until you find the one that is perfect for you. When you're ready, click on safe. Excellent. On late at the last thing we have is the budget on duration. Here I recommended to put $3.2 dollars, $1 or the amount you want to test these. The duration just said toe one day just for tests and later you can do more on a. Then you will have to add your credit card in this case already happening. Craker here. When you're ready, click on boost on these add walls. Be sent toe the Facebook at team. They will analyze your ad, see if he's with that with within their policies, terms con un conditions. If you don't know the policies, you can read here on the term of conditions or you can check my other courses about Facebook at where we were. We talk a lot about these terms and conditions. How you can warranty that you add will be accepted. So when this is ready after a few minutes, they are very fast on bond toe. Approve your at your ad after approval will start showing for people in all these countries that you target and you will have amazing results. I recommended always to invest a little bit off a little bit of money. So So you can test, actually, because it can be can be different. There were sold you You will have. It can be better than the results on showing you here. Or it can be a little bit. Awards depend off your at the end of your audience, depending off what you are offering to them. Okay, so that's why I recommend to invest just a little bit off money initially, like $3. For example on just run that for one day and see the resource you have. If you're having a great result, you can replicate and extend the number of days you are offering these to your audience. And this will make your Facebook page grow on. The number of followers grow on. You will have more traffic on your adds more traffic on your webpage on your products or anything that you are promoting. I hope you like these. See you in the next video. 39. How to Reach ALL your Followers on Facebook: before I share with you This astrology. Let me explain to you how Facebook works, how the algorithm works. So you understand the importance off these astrology I have here My Facebook page. Diegan Avila Online. So you get if you go to facebook dot coms last year with the long line, you will see the speech. And right now I have 454 forwards. At this moment, every time I create a new post here on Facebook boast like these, I suspect that all my subscribers every single off the 454 people that like my page, they came here and they like because they want to receive updates for me. I spect them to see what I imposed. That's my goal. But that's not happening on Facebook right now. Because us, you know facebook business ease at they want to sell at, basically, if you're a company, if you are online trip planner, you can create at on Facebook to reach more people, even people that are already on your Facebook page. So if I pose something right now, I won't be able to reach the 454 people that I have here on my Facebook page. People that are actually came here to the patient, they said yes, I want to receive your updates because off these Facebook all green So, for example, these Facebook pose that I post on August 20 22nd. You see that I only reached 22 people with these, right? And this other one I was 15 30 people. And you see that I have 454 followers here. So what's going on? How we can improve your post in order to reach every single off? Either people are all the people are following you basically or most off them. So how can we reach all these people that are on the Facebook beach? There is a strategy. That's the good, the good thing. And I'll show you that. Reiner. I'm going to my other browser here. Let's let me open. Is Firefox with a different? This is another Facebook user that I used for tests. You can see here the top Joey So DC's one test use or their iron I am using to demonstrate to you the strategy right now. So basically, this will be a guy that is coming to my page and he likes the page. But I If I create a new post, there is a big chance that I won't reach these guys on. Most of the people are following me, as I explain to you minutes ago. So what you need to do here is the strategy. Everybody that likes your page can go to when they go to your page, they click on the like button. You see an arrow pointing down here, so if you click on these, you have some options you can have. Their first option is in your news feeds You can click on see first if if they select default, that means that Facebook Al Goring will run the default showing for your post. That means low reaching if they squeak on C first. Every time they go to Facebook and they are on their new feeds, your post will be there for them, so they will see most off your posts. So this is one thing that they can do right now in order to receive all your post. The second thing is this. You see here notifications right, and it's on for life videos. Facebook recently released the Facebook Life. So people have the possibility now to do life brought and broadcasting using the Facebook app on their phone. Basically, you can reach everybody. And the good thing is that right now if you do that, basically I do are a live streaming hero fate on Facebook. I'll reach all my 454 subscribers because that's enabled by before. Right now that contain can change in the future. But right now this is how words. So how do we warranty that every time you have opposed, they will see your posts? And actually they will get a notification here on the notifications are on Facebook. They will get a notification saying, Hey, this guy just post something interesting for you So if they come here and they click on the pencil here on the notification on Dhere, you have on the right post on the Facebook is saying, Get naughty five when this page post something new so they can select faras videos, links on the status updates or just for us George Video or any or just started up that they can choose whatever they want. The goal here is to to talk with your audience on and show them how to do these so they can select all these. Okay, When it's ready, they click on Don. So basically, right now, I This guy here, Joey, which is a test user, is here. Ready? Select. See? First on the new feet. So that means when he connected Facebook, then in the news fits met the post for this page were the first on also in the notification . We customize here saying, Hey, we want to receive updates for all this so that now the pieces ready, We can test these before the test. Let me tell you, how do you do? You may be asking yourself. Okay, this is great. I like it on. Probably works. But how do I told with my audience? How do I show them how to do this? Every single one off my 455 people needs to do these or most of them need to do this. So my suggestion east to create an email to them or create even a Facebook post here and being deposed to your page. So when you create a Facebook post, you can come here This is the other account. Let me go to my owner account. Let's see this one here. So if I have opposed, I can basically go here and click on being to top. So that means this post will be always at the top off the page every time people can to my page. This is the 1st 1 they will see on. You can create a video showing them how to do that. Simply say, Hey, guys, when you like the page, just click on light here on the on the new feet you click on see first on under notifications. Click on the pencil on Select all the posts All the options here, click on Done. So, um, you make sure you don't lose anything any off the amazing information I'll be sharing with you for now. So that's the video is off. 10 15 22nd video that you can make for them and create a post here on Facebook. Put the YouTube link or the video here you can even a blow as a video here on Facebook. That's even better on opposed the bean on the top. Okay, off your page. So every time they come to a pace, they will see. Oh, OK, this is on you. And you can say this is important. Police watch the video to receive all the update from the page or something like that. So they will watch the video. They will implement this in 10. 15 seconds on that weren t that they were receive absolutely all year pose and all the updates. So now that we have the test user, let's go back to a text user here. This is Joy, the test user. Now we want to see in the practice if I actually create a new pose here on my page. I want to see Joey receiving a notification here on his notification are So let's do that test right now. So go here. This is my page, my use, or you can see here, let me create a new a new post. So this is just for tests. New course that I release on skill share. Click on publish. Okay. Is publishing the post one. The front. This is life. So now we need to go to Joey and see if we see the notification off. These specific posts on his notification are So let's go there. So here we are. Enjoy on let's go to his new feeds and see if we see. Okay, Perfect. So we're in the new fits and we are first here because he choose to see the post first. So this is the post that we just created on my official Facebook page, which is this one on enjoys use Earth, you see here is showing up. First, the notification can take sometimes depending off the user. I test in several users sometimes show immediately and sometimes take a few minutes up to an hour. So but the important thing is that as you saw, we're enjoys new fits on the the notification. The new post that we just created shows up first here on the new fits. And that's great. I hope you like these. I hope you implement These is super powerful. I am sure that by reaching most off the people on your page, you will have more traffic to your page. More traffic to your website to your products. And it's a great way to warranty the growth off your own line business. I hope you like these. I hope you implement on See you in the next video 40. How to Spy on Your Competitors on Facebook: in these class. As you already know, I will share with you a few tricks and tips. Toe spy your competition here on Facebook. So if you have a Facebook page for you for your business, for your brand, you can use all this. A strategy that I'll share with you here right now in this video is super useful because you can spy your competition in a positive way. This is just spine your competition to see what is actually working for for what pose that they're using. What kind of interaction that the air having with their with their audience is working so you can apply the same astrology is they're applying, and you can also grow your variance using the same techniques. So how do you do that? How that works. Initially, let me show you that in this video I'll use for just to show you examples I'll use my Facebook. Come meet male community Santiago pH This is a page for a pilgrimage that happened on Spain is a 34 day pilgrimage 100 kilometers around 600 miles. People work all over Spain, from Spain from France for the pure news mounting too the Atlantic Ocean or Spain. So basically people cross the can three walking for 30 34 days on this page. The goal of this page is to help these people to prepare to be prepared for this journey, how to prepare how that works on everything. So I have some competition that are actually my friends. I really know these guys and these. These guys are my friends. But I'll use thesis pages to show you the difference on how you can. How can I see the numbers that they're having on How can I use discharge they are using to actually grow my page? So this is my page. You see that I have to have more than 206 2600 likes here on this page. The next page. He's from my friend Orlando. He has more than 23,000 people in his base, so it's a big pay to be community all interested about exactly the same subject I am sure I am using on my page. So that's why it's a good case to show you here in this video on the 3rd 1 is for another friend, Mario. He is right now with a little bit more than 2700 people like his page, a good size community to So basically, you see all the post here and everything. So how this work? How does this work? Basically, when you are on your Facebook page at the top here you have some menu, spades, message, notification, insights and be publishing tools. So for these specific case will be using the insides mania. So you click on inside here and remember the favor. Facebook always change their interface. So if you cannot find the insight option here, it may be hiding under owner many. But right now is here on the top off the page. So click on insights. And in here you have very super valuable information that you can use toe. Actually see what's going known on your page and see how your post on all the things that you are sharing on Facebook are performing on this case. You see, for the last seven days you can change these 2 28 dates today, yesterday or any other data you prefer. So basically, here we have six very important graphics. The 1st 1 is actually on the page. So from these day to these day, the last seven days, I only have seven actions on the peso, 70% higher than the previews 70. So you can compare you. You can have on a d off how your posts are performing the next East a page of you. So I have 6% down Comparing with the last seven days. I have only 96 views during these seven days. This is low. So basically I can see this data and I can analyze and see what's going on. Maybe I waas I waas no snot posting frequent enough. And that's why my percent that my views are going down. So these numbers are super important number to tell you what's the next step you need to take in order to stew improve your page. Page likes 7% down, so I have 13 paid lights. I basically I didn't post any new polls in the last seven days, so that's why some numbers are down. Reach 124 post engagements or people that like your posts that command on your post and share your post 37 videos 23 on. So these are this number. This is good. Next, we have the your five most recent posts and you have a super important data here that you can use to actually improve the page. So here we see the type. This is a link. Ah, website that I share An article is something that you share on east for one people to another website. So Link Link. This is a video that I actually hopes that inside Facebook remember, that is super important to host all your videos inside Facebook to reach more people also hear Lincoln links are basically here. The rich is the most important thing here. So with this with this link, I reach 600 on three people 1800 people, 2500 people 1701 0.6 K people. So you see here what is seen these? I see that actually what I pose a video is performing better. It's like 50 at least 50% better than other kind off posts. So instead of posting a link, I can always try to post videos and also include links on the video on that well, that is reaching more people and you see that I reach more than 2500 people or organically . Also, the engagement here, The next column you see 28 38 16 116 and 97. What's a different color here? The blue is the post clicks on, then the reds, or like pink color is the reaction comments unsure? So you have a comparison here on these on showing you just to have an idea. And just to use this data to actually improve your post in the in the future. Now we're going toe the the thing that I promise you hear on these cars and this is what I am super excited here. So at the end, off the insides, you come to inside you scroll down all the way down. You see page bages, toe watch. Okay, on here, you can select pages are similar to your page and you can have an idea off the numbers engagement. If the pages are having a growing engagement with the last week compared with the last seven days, the last morning, all that. So how you do you do that? Basically scroll down here. You have some suggestions that are coming from Facebook. So basically all I need to do here is just click on the plaice button on it will add toe my watch page on. Let's add the the other 12 Okay, so basically, you can add up to five pages here, toe watch. If you If your pages are not showing here on the suggested pages, you can come here toe ad pages on search for your page on this case. Let's see, I have using my key work, Amino, which is the name off the trail and targeting here with this page. I can see other pages that have that key were in this case. This one, for example, have 49,000 legs. This is in Spanish that my target pages importantly. So maybe it's not. I cannot compare with this one because the different target outings. But you get the idea. Basically, you come here and you search for your key or if you, for example, teach digital Mark Martin marketing so I can type here digital marketing. So you have some suggestions here, and you can just add the page and it will start watching the page. So how do you want to pay. How do you analyze what's going on? Basically, let's let's take a look on the first page here. You see, the total page likes This is the size off the community the size of the group. How many people actually like this page? So you see that this is a big community we're comparing with mine and with the second, whether we're watching. But let's take a look on the engagement. So for last week, these page actually, girls, 5.8% on the engagement, the 2nd 12.2 on mine. Because I have not posed for the last month. Actually, on this page, just 0.4. So basically, I see that I need to pose more frequently here. You see here they actually pose off this week 44 post for these Page 10 post for these one and one for my So actually I was posed in last week I share opposed on. That's why he's counting one here. So you see the difference here on the engagement for this week. So these guy here have more than 2400 people engaging with the post. That means likes comments and shares under under post on this is super important. Engagement is what is keeping your Facebook page alive. You want engagement? The second page you have 10 posts on. They have 560 engaged people engaging with the post. And in my case, I have only 25. So what's the lesson? I am? I need to learn here. Basically, the lesson is that I need to post more, more frequently. So these data is super important for you to actually take a look on your competition, how they're performing, how Maney lives to get how many comments, how many shares and all that. Also, the last suggestion I'll give you here is to see the numbers on. You can actually go to the page just clicking on the page link here and see the post that they propose that they release it, that they lounge in the last week on the last period that you are analyzing here on the data, okay. And see which posts are performing better here. So, basically, if we go here, you see these Post Do you have the date here and you see how many people like how many comments on you can see what is working for your competition. Okay? You can analyze and see what's working for them, and you can start posting the same stuff. So these is the strategy for spy your competition and see what's working for them. So you can apply on your own page. I hope this I hope this is helpful for you. I hope you apply these strategies. Andi, I hope that the strategies help you actually grow your community on Facebook. See you in the next video. 41. Using Facebook Videos in your Website: and today I'll show you all teacher here, step by step, how to get the hundreds, thousands and millions off videos that you can find on Facebook on embed that in your website. So you see that sometimes you find very interested VDs here in groups in your timeline in Facebook pages on the good news is that now you can use all these videos or any of them to share in your website with your audience and ensure their beauteous on material that your audience will absolutely love. So I'll show you today how you can do that step by step, and it's very simple and sure you can do it the first step east to find a grave video for your rt. So I spent some time here and final video that is interested and is in accordance with the message you want to send to your audience to the visitor off your website. On this case, I use this video I just found here on Facebook, and he's for an air from CNN. From Atari is a commercial for Natori, where they put kids in front of all a Terry and they film their reaction. So how do we do that? How do in bed these own or website on to they all use the play got Diego Davila dot com website is a playground that I have for testing on for classes where I can do stuff like these that we're doing today. So the first step here is to copy the link off this video. How do you do that? Well, you see here, this is the page where the Verizon on below that you see the date. So you're right. Click on the date and time and you go toe copy, link address. So this is all unique. Next. What we need to do is we need to get there in bed code in order to copy that into your warp inside. So how do we do that? Open a new browser on in here. You go to Diego Davila dot com slash facebook video. This is Charlene that I created that will forward you to the Facebook developer page in here. Let's see. Is opening right now. Here on. If you don't want to go to the devil about con slash facebook video, you can just search on Google for Facebook. For developers in bid Video Life Video player So when you are on this page, you scroll down until you find these title bit video player configuration. This is what we want. So here you see the girl off the video. Let's delete these on we remember we just copy the Ural here Rightly copy. So now we are going to paste these link on these box are based. The video will start loading here Wonderful. And you see the second box here He's asking you for the pixel with off the video So this you can if you can configure depending off year website If you want to be smaller or larger video, you can change the numbers here toe whatever you want on you will see the video changes are now smaller. Let's boot like 1000 just a test And you see the video is bigger now, so I leave it us default. Let's say 6 600 here. You can also include the full post in this case the in on your website. You'll see the whole post here with the page and all this information. But on this case, I don't want that because I don't want to advertise or their pages. All I want to for me to share with my audience is actually the Facebook video. So go back here. And now we need to click on get code. Perfect. See that we have two steps here. I mean, three steps. This we were Concentrate. Now the Step two and step three. The Step two is actually a code from Facebook that we need to insert in the food off your website. Okay, These step number two, we do it only once you do it only right now in the future when you went toe, add new videos to your website. All you need to worry about is step number three. OK, so for now, let's go to stay number to select all attacks that could the coat on copies go to your website. In this case, I'm using war Press on. Let's go to the plug ins are here and world style and you plugging Goto Add new honey, The search box you concert for header and footer like these. Okay, so basically, what we want to do is win. We want to insert this coat in the folder off your website and this is the easiest way to do it. So when you have the results, look for this one, which is in Circled Header and Footer is by small business Web. Click on Install. Now you see stalling Wonderful on click on, Activate plugging so we can use it right away. So you see all the police I have here in order to configure and based this coat on the food . Er, we go here to settings after in start off course, the problem is already activated. So that's why he's showing here settings on insert coat. And now you have the header and the food er so we go to full Anglican Contrave or just paste on. You have the code here and now you click and safe. Okay, saving on. Of course, if you want in the future to add anything to the header like Google analytics or any other code, you can off course used the's free plugging to do that very easily. So let's save these wonderful. And now we go to step number three, which is just copy this code here, which is the actual video. So right played copy on go to your website on will do You can create a new post with that or you can create a new page with that. For this example, I'll just create a new post and go here and click on add new. Wonderful. So in here we can add the title. Let's say Atari generation on in here you can use you can paste the code. You need to make sure before paste in the code here that you are selecting the tax option here on the post generator. Okay, you have the visual options so you can basically type anything here. This is official. You can add pictures on anything, everything like that on. Also, you have let me ladies, you have the tax option when you get where you can paste and you can program with actual h e mail code or PHP code. So in this case, select the text, right, click and paste. So we're based in here. Your video. You can also create categories. You can select any of these options, but for now, living ladies and when you're ready, you can critic on preview. So we have an I d off What? How they the post looks like. Okay, wonderful. This is what they want. This is my website, my playground, and you see, this is the title off the post, which is thes on. Also, we have here the video that we just at Let's play these and see if yet Yeah, he's playing well. So this is the best way to share videos from Facebook on your website and you see that the player is very clean. Let me play again. Let's put on mute So you see that the player is very clean. If I put the more the mouse on the top, yes, you see some options that you can like share. Watch later. You know you have the title. You you can click here and go to Facebook. But the overall experience for your audience is great because it's very clean player. And you can share amazing content from Facebook directly on your warp. Its website on this is how you do it. I hope you like it. See you in the next video 42. BONUS MODULE - Creating a Website for Your Business: Hey guys, Welcome to these Bono's model here on the course on Facebook at for local business. Unhappy to see you here. I see that you are advancing on the course. You're almost at the end and this model is important, especially if you don't have a website for your business. If you want to create a website for your business for your personal use or you want to play it, create a block or any kind off social media presence on a four off a website. I will show you how to do that right now. In this model, we will talk about the main how to purchase. Either you're the main for $1 or something on go Daddy, How to sign for hosting how to create your website. If you don't know anything about technology about the war press about how toe program how to create a website. You don't worry. This model is here to help you because this is developed in a way that somebody that never created a website before by the end of the mother will have a website running on all optimized for you and for your business. Okay, let's start this model right now. 43. What is a Domain Name?: in this video, you will understand what a domain name is on. What's the different between a domain name and hosting service? Okay, so basically, the domain name is the address off the website that you are using that you are looking for . For example, if we open Google and we type news, we can see here. The domain name is, for example, CNN dot com is the domain name yahoo dot corns and nor one BBC that calm. See net dot com. So all these are the me domain names. Amazon dot com google dot com This is the address off the website you are looking for. Okay. So, in in order to understand even better, what are the main aim East? We can use an analogy. Let's say we are looking for the Miami International Airport. Okay. On the address off the airport east, this one is 2100. Norway's for his Second Avenue, Miami, Florida. That's the address. Okay, so this is the Kiva land off the domain name, So in order to find a website, you need to type in the address bar here. The domain name. This is the address. So if you want to go to the Miami International Airport. You can put on your GPS this address on you'll arrive here. But the main thing for these video that you need to understand right now is that the domain name is simply the address that you type here on the top issue. Don't your domain name can be your name dot com or dot net or dot orc or your company name dot com or any other key word that you have dot com dot net dot orc or any other section. And we will see that in the next videos in the next video. Right now you will learn using gold Daddy on another astrologists I have I can give you. You'll learn how you can reduce their your domain name dot com for $1 or less. Okay, so basically, you can see here that the dot com is 12 99 dot club 99 dot us 3 99 dot orc 799 and we have different domains. So in these in the next videos, you will learn how you can have your domain. You're your own domain name. Very, very chief for $1 or less sometimes 1 50 or something like that for one year. So you pay once on it will last you for one whole year on. Check the next video on. We will start registering you domain right now. See you there. 44. Finding the Perfect Domain Name for You: another very good tool to search for the main. And I really love this one is domain name search. So basically, if you goto Google and you type domain name search, you can see here that we have instant domain search dot com I love this website and I'll show you why. Let's say I want to register a website here about juicing juicing with grass. Okay, so I can see here as you can see here that they made the eastern the main search website is searching for the domain us You are typing, you know? So every letter I enter the website does a search and see all that remains are available or not. Okay, so basically juicing website using wit crest dot com That's what I want, but it's already taken so I can see who this person is. I can make an offer if I want toe purchase anyway And also here you can see the popular the means, um dot net is not available. Also, you can see that is already taken dot com. It's already taken juicing. Woodcrest icom dot net dot or is available for 8 99 That info on all this extinction are available right now on also the website give you all our suggestion here that are available right now, Like juicing grass dot com Something related with the key word to you. Enter here on the search area. The system will generate automatically some domains that you may be interested in. Okay, so this is very it is the best way to search for the main name, in my opinion, because you don't need to go type your main and go search all the time. It will cert automatically for a year. Like if I put for example passive income, you can see that it's all taken passive in Codacons Take and few The mains are available on that passing. Even cut now. Same. Let's try another one passive in core income for you that Kanis taken that nets taken the organ. All these are available right now on you see the suggestions here. So if I add an s just for for testing purposes, you can see that is available for 99 cents on dot net his house available. All these are available, so that's amazing. So these website here guys is one of the best way to start for the main that I use all the time. I recommend you 100%. OK, I hope you like it. See you in the next video. 45. Purchasing the Domain Name for Your Business: Okay, guys, let's buy the domain using the techniques to get a very cheap the main name. So Goto will on. Let's type cheap domain names on he would have the ads on Let's click on Go Daddy, 99 cents. Perfect on. Let's see it looked for a search for your the main lane of the meaning. You won take thes online curse dot com it. See if he's available. Yes, take these online cars. Dot com is available at to the car. Continue to car Perfect. So here is saying, Let's put one year here 99 cents $1.17. So basically, this is all we want. Check out. Okay here. If you're a new customer, justly continue and register on. If you're returning, just can signing. So let me signing on I'll be back. Excellent that take these only in cars that count the main East ours. You can see that I just purchase It is April 15 2000 sick until something 16 is active and in the next video swivel star is stalling were present setting this up for success. See you in the next video 46. What is Web Hosting?: perfect. Now that we have the domain, which is these with just purchased these on the last video. Now we need the hosting service. So what's the hosting service exactly? So let's go back. I know if you remember, we were talking about the main names and we said that the main aim is the address in this case, the Miami International Airport. We said that the domain name is like the address off the airport. Right? In this case, the host in service will be where your website will live. Let's say we want to rent an apartment. We moved to a new city and we want we need to rent an apartment. So we started looking for apartment on. We find one, and we set all this is the perfect apartment. Let's move here. Okay. So is the same with your website. We have the domain name and we need a place where your website will live, where all the files off your website will be. Right. So basically, every time somebody look for your domain name, let's say your domain name ease in this case specifically, we bought this one when somebody look for take this online course dot com. Basically, they need to visit me in some place. So this is the hosting service. Is the apartment where these website? Well, if we need to buy a house or rent act, actually rent a house for these guy here. Okay, So when somebody tied these, they will arrive to her house and we can receive them. OK, so that's the main the holding service. And in the next video world sign, who will sign for the best hosting service we have right now? 47. Signing for Web Hosting (Important): OK, guys, now is the time to sign for the hosting service. Remember the hosting services where your website leaf is a server on the Internet with that contains all your website files and let me show you how the CDs and how you can do it for only one penny for the first month. To activate the deal, we go to Diego Davila dot com slash hosting. And here we are ready erecting toe the offer on the host gate or website. These Hoes Gate or he's a very, very nice service. I use it and I love it because it's very good. The customer service is great, especially the prices are amazing. To get started, you click on get started Now on, Let's take a look on all the plants they have. So basically they have three plants, which is the hatching plan, the baby plan and the business plan. In here you can see the main difference. Let me let me explain you. They have in the hatch implying plan. They have a single domain. That means you can have only one website on this. Hosting is like if you have an apartment, only one person can leave on that apartment. Only one website can leave on this hosting the second plant the baby plan. You can see that they have unlimited domains. That's great because you have You can have as many website us you need on the same server on the same hosting without paying more money for that right on in the business plan, saying on limited domains. You can see that all off. All the plans have unlimited beaks. This space that means doesn't matter how Big East your website they is included on the plan on the band with also is unlimited on. They have a lower difference here for the business plan that they have a private server, private I p address and stuff like that. But for now, for these specific demonstration, we can choose the baby or the Hatch implant. Or, of course, if you think the business plan is best for you, that's the way to go. So in this case, we can have three terms. We have the three year on the two year, one year, six months on one a monthly payment so you can see that that is cheaper. The longer you you sign East the cheaper the price, the tip of the monthly prize. Right. So for these demonstrations, I'll use the monthly payment on the hatching plan. And you can see how you can pay only one penny for these. So if I select the monthly plan here and click on sign up. Okay. Perfect. Now we're in the second page. I mean, they are asking you to register a new domain, but we already have a domain that we bore chess on. Go, Daddy. As you can see here, take these all in cars dot com. So we will use that The main on these specific registration. So we click on I already own at the main. Enter you the main name here. They are searching for you. The main. Okay. Perfect. They added these domain US primary for these account. That's great. So if we scroll down, we can see the packages. The hatching plan billing cycle is monthly on. I can create a use earning here. Let's do that on a security being for now, I'll put just one through six. Perfect. Next. You need to enter your billing information. Okay? You can pay with cracker or PayPal after that. you are on the section at off session, we can remove all these adults because we don't needed right now the Cylon or the cold world Scroll down. You can see the coupon area, and there is a coupon here on you can see the order. So with disc open, you can see that you have a disco No. Four and I chew on your pain for all three. I have a very good coupon for you, which is you demean 10 off. Okay, I want you to use this code and valley bait on. You can see here that the scone is higher on your pain. Only one penny. So this is the deal. This is the magic. So after bees use you to me, 10 off you can use capital letters. All upper case or lower case. That's a matter. Just validate and you will have the disk on here. Okay. Click on. I have read on. Agree with the terms off service and click on. Check out now. Okay. It's processing my order. Perfect. Order completed. Welcome to the horse Cater family. This is great guys on. Now we click and go to the customer portal. We re enter your email and your past for the past four East password. That temporary password. They send you by email, so you need to check your email to get this pass. Were here. Perfect. We are inside the customer portal in the next video will continue installing WordPress on your website. For now. Congratulations. We have a hosting for your website. In the next video, we'll start creating your web site from scratch. So see you in the next video. 48. Pointing your Domain to your Hosting: Okay, Now that we have the hosting its the time toe point, you're the main name to these hosting account. Okay, so your domain name that is in go Daddy, we need to point Toho Skater. How do we do that? First we need to get the domain name servers, The name off the server. So to do that, we go to portal dot ho skater dot com If you already here perfect on you click on packages on Dhere. The system will show your package on. You can see here the bottom logging. So click on this link to long into the sea portal the sea portal east where you can manage all your house gator account the settings and everything. So click on here. These may be different for you on in here Unity. You enter your user name and password. The use earning here is not the same use earning you used to enter in the portal. This is a different user and if you don't know you can just go back here on the use. Earning is here. When you click on packages again, you see the user name. Just copy. Let's go back to this link on base it here. And if you don't remember your password, you can always to reset the past four. Let me enter Mind here. Okay, It's looking in redirecting. So this is the sea portal Lets me clothes the's guy here. Perfect on. If we scroll down at the bottom, we can see here the name servers. So basically, what I need to do is just copy these two servers here. Onda said this up on Go, Daddy, Let's do that right now. So, copy. Let's go to go, Daddy, this is or the main. Take these all in course dot com. Let's click on these guy here. Perfect Scroll down here and you can see name servers. Click on manage customs at me. Server on You can just space here the same and go back here and copy the 2nd 1 Copy and paste. When you're done, click. OK, Safe. That's it. Now it's not showing here yet, but gold. Daddy already have your servers, your new name? Servers. That means every time somebody tied these on the browser here they will be the redirect to your server on horse skater. So that's great. That's already two in the step. Next video will install war press on your new website. See you there 49. WordPress Installation: Welcome back. Time to install War Press on year website. So we're still on the sea panel on ha Skater here. What we need to Lewis's crawl down toe the specific area. Let me show you here. Scroll down until here. You see software and services and click on quick install Perfect on Dhere. We want the stall. War press applicant War pressed Continue. Perfect. So now the system is asking you if which is the website where you want to Stalin, we want to stall in this domain, right? Actually, which is take these online cars dot com in here. We need to add on at me email. Let's do that block title at me Yusor on first name, Last name Click Install now on the system Now you see that? Even stalling very quickly. Perfect. That's all. Congratulations! The installation is already here Said toe access your installation Go here now. So if we could hear here is the log in information we use early and password. So this is a temporary pass or I'll copy these on this in my years earning. So if I go here Perfect. This is their website. This is the main the home screen of your web site right now. This is how your website looks like at this moment and we will change these. This is just temporarily so in order to go to the dashboard where we can change the setting , you can click on log in here or you can type in here your domain name slash WP hyphen logging dot PHP. Okay, enter. And it's asking here for user and password these user and batteries. The one that we just saw on the installation screen, which is the's. This is my user on my password. So let's do that. Excellent. We are in the dashboard right now inside your war press website Were successful install workers on your website and in the next step, we will start customizing. So see you in the next video. 50. Changing Settings in your Site: there are some settings that you want to change. If you go to a dashboard on settings, go to General on in here, you can change again. That site title. You can change the tack line. You can change the address off your website. The email off the administrator. You can change the date format time format where you can set where this the week star for you Sunday or Monday on. You can change the language if you want. When you are done changing these, you can click on save changes. The order. Very important thing we need to change is the Perma links. So if you click on Perma links here, you can see that then now, right now is there or there every time you create a post that the actual U R L that is generate these thieves is the year Month day on the name off the post on the one that I suggest you is the posting. So select this one. So it's very good for a CEO for ah, for certain changing to find these disposed. So it's the best practice is to select the take this only cars that can't slash sample posts, which is the post name. OK, so wherever your post title is, it will be slash your website slash your post me. So that's the best option. Togo. When you do that, click save changes. 51. What are Wordpress Themes?: Okay. What's the war? Press theme. The warpath team is just how your website he looks like is like the clothes. When you are going out for dinner, you put some nice clothes on the is The theme is the same for your website. Is the clothes your website use for specific product for a specific company. So in this case, we just install WordPress and we can see the team that we have right now on screen. Is this black? That doesn't look very good. It's not very professional is not great. The sign In the next videos we will start changing the team. We will use a very nice thing. So you will have a beautiful amazing website. Okay, let's do that in the next video. 52. Installing our WordPress Theme: in this video, we will install the new dean on our website. I'll show you how easy it is. So we're in the website right now. Take these all in cars dot com If we go here on the top and we click on themes or we can go toe dashboard on the dashboard or we go to our parents and teams on in themes, click on Add new team here or also, you can go at new on the top. Let's use this one here at the bottom. In this case, we will use one dean call above, which is here. I I went to popular on here is the team. This is a very nice looking, that being very professional. So if you don't find it here, you can you can type evolve in here at the top. Okay, let's do that. We'll see the option here. So when we see when we find the Deem, all we wanted to do is click on install. He's installing. Okay, Currently can activate Perfect we activate and wing style. The teen next step. We will start customizing 53. Customizing our WordPress Theme: perfect now that we style they deem winning to start customizing. So it's very easy also, let me show you here. This is the thing that is active Round now evolved and you can see here This is all being that we have initially without the pictures, Ryan, because that wanted to add manually so But now we have peace. So if we went to customize thes all winning too though is click and customize. And if you are not on this page, you can come to appearance on teams and click and customized rhyme. So the website will open with the current the current view off the dean that we have. So if we go like toe the domain, actually we can take a look and we see that it looks like this right now. So we go back here to the customized screen right on. We can see here at the left side of the screen. We can see all the options we have to customers. And this is the easiest way to customize your website. You don't need to know any code or anything like that, right? So first we have the site title and tackling. If you click here, you can see online courses for great students, which is the site title which is this guy here on just another war per site which is here is attack line. So basically here we can write whatever we want. I will leave it like these just for these specific demonstration. But you can change it to be accordance with your product or your block or your company. Okay, so when you are done with that clothes, the's go to the next step is the colors this color They're talking about the colors on the site here. So let's change that to default and you can see that is Ah, a nice car, Nice gray color. Or you can change to whatever color you want Any other color. You know, you have all the colors you want here. But for this demonstration, let's leave it us default. Okay, so next we have the heather image. So the header image is an image that will be here at the top in the hearer. Right? So if you likely these you can leave, it is fine. But if you want, you can also add one image here or you can add several. Imagine Klay gonna run the mice uploaded hitters right? For this case, let's at a new image and take color what we have. So let's say we won. Um, this guy here so select and crop on the system will show you the exact size off the header . Of course, you can change these if you want, and you can move it up and down. Now let's see like these and say crop image on. We'll see thes e much at the top here. Changing. Yes. So now we have had the title here off the course that the attack line and we have a nice image on the background. Okay, so for the demonstration again, I'll just hide the image. But you know how to change it in case you needed right? So now it's back to before next we go to the background image. This guy here, the background image is an image that will be here on the background. Let's do a test so you can see what I'm talking about. Let's let's this guy here say crop image. Now. You see, we have a background image, so if you have a product or you have any pictures that you want toe show to the audience you can just included in here on the block will be ladies. The website will be ladies. Okay. Very nice. So I will remove these for now. Let's go to general. Under general, you can have a custom fabric. Um, you can choose where everyone and you have this The website layout. So now we have select day. I mean, the main are here in the right side. We have a column, right? With some ideas like these. So we have the main area here. The content area on the right side, we have the search recent post recent comments, archive categories Meta on. I'll show you later how to customise disguise to But for now, let's concentrate on the layout. So if we select this guy the second these Colin will move today left. Okay, Now we see that the Karlan just moved to the left because we selected and you can have also two columns on both eyes. You can have two calls on the left to call us on the right. For now. Let's leave it at just the fall with the main continent here on the call in on the right. OK, say from publish. Wonderful. So next Heather the heather. We're talking about these guy at the top again. OK, so you can see the longer position left center, right or disabled You can upload a logo if you want. You can disable the block Titles are these name will go away right now It's re enable Blocked out the tackling position. This guy here you can you can put it next to the block title above Under or disabled. Okay. It's a living ladies disabled May menu. The main menu is here. We will add items to the main menu later so you can see how it works But you can disable if you want. Enable sticky header enable search bar in main menu So the search box is here. You can just buy whatever you want. You can disable that if you want And here we have the number off widget columns on the header So in this is the header You can have these you can have one big header which is select the right now you have to so you can have what they logo on the left On another maybe title or description on the right, so you can choose whatever you want. Right on the header. Widget placement is only on the home page or single pass you can or all pages. Right? For this case, let's do the home page. Okay, Next we have the footer. So what's the food or the for it? If we go to the barn, we can see here at the very bottom we have the foot are saying above deem by being for press power by growth were press and we have a link here on early here. Hyperlink. Right. So if you click here you go toe the bean. What page? And if you click here, you go to war. Press that are. And you can change that very easily. This is in html, actually. So we need to generate html code to use in here. And I'll show you how to do that variously. If you go Togoland new type convert text toe html you can select. You can use any of these tools. I like this one. The unit conversion that info. So we click here. We have this nice. What page? That can help us to convert any tax toe. HTML. So what we want to know. We can write whatever we want. So in this case, the title off or course ease. Um, it's a year online courses for great students. So if we go here, we can write, like so we way can write like this on If we want to add a hyperlink, we can select the tax where we want hyperlink and click Click on this guy here, which is insert at Link. And for this case, I'll just put any any what? Beach gear like Google, for example, a TTP Go that so you basically can link any What page? Here It can be another page inside your block or anything on the Internet, and you can said, if you want to open this window in in the same window in a new window or an eruption. So let's say for now we want to open on this window, so click and insert perfect. And now, when we have all the tax quickly can convert or wanting to go here, here is the HTML code. We just copies and go back toe the website. So like all the elite on paste perfect unsafe and publish under four. This will take a minute to change, So now you can see exchange it so you can see here. If you click on copyright online courses for great student, it will go to go. Actually, let's cancel these for now because we're in the middle. Let's go to the next topic, which is topography in topography. You can change the funds for the block, so you can. The front title is very nine Now. If we go to 20 let's say it will. It will change in a minute here. Yeah, you see, so lets you can customize the phone. You one, You have very big size here or you can adapt for your needs. Right? In this case, let's put the 39 you can change the phone type Bald, normal italic Also for the attack line, which is thes guy. Here you can change the size they found on their style Main menu fund. So this is the main menu we can say here bald, and it will be bought in a minute here so you can make any changes on here. So now it's ball. You see him? Post titles, content formed headline phones. You can change all the typography on the typography item here. Styling, styling, same thing. You can change the color off the content, the menu, the color of these menu. Here you can customize all these areas if we go to block. We have very good tools here because let me save and publish these. So in the block area, we have the block layout. We scroll down here, you see, this is a block post. Hello? Work And we will do more post later just to see how it works. So you see that it's a big, uh, square here with the content, right? And we can click on it and we go to the actual page if you want. But this layer is talking about how do you like your post your block post to show here on the main page. So now the big square selected we can select four squares. I mean, are two columns off lugs. It's okay now we change. So if we have more than 11 we have four. You will show one here the next year, the next year and the next year so you can click rate more you work in the title, you can take a big square with the picture and if you select these, you'll have three columns off block Post you see is smaller now. So this is a great way to show block posts because if you have wood counting and you want that to keep on the main page, you can have you can create, like, use this temple here and create six or nine or every number unit off block posts here. And it will be great because your viewer, when they can't your website, they will have actors toe all these beautiful information that you have to share. So that's great. You can also you have all the options here to customer you can able Victor image, which is this guy here. You can see their picture here or disable enabled victory man a single block post enable post outer avatar. So there is an avatar for the outer on. If you want, you can enable this and it will show here at the top next to the name. Okay. Also, post made a heather placement. You need to worry about these enable. Let's see what more share shared these So you can you have the option does to share that There is a thief. All share functionality on the theme here. As you can see, when I put my mouth on the top of the picture, you can see the share I can hear. Right? So you can change that on these options. Here, Let's go down. Now we have this social media links. So this is great. Let me show you. Why us When you are adding here, let's say you are your Facebook, your tweeter, your instagram Skype YouTube channel on all the the social links here it will start populating this area here on the top. You can see now you tip on Facebook. They're showing only because I mentally at my information here. If I remove thes and I save, let's see how okay is famous in Facebook is gone right now because I remove it. So if I re added here, let's do that safe. We'll see the Facebook. I come here again. So basically this is really goal. Is her really nice to sign? All you need to do is click on here and you will be going to the actual page. Let's see, this is a YouTube channel for, ah, block that I have about the Camino Santiago on. This is the Facebook Facebook Europe Faithful page for the block. It's cool. So you can add all your social links here. That's great. Now we are on the front page. Content boxes. So what's these? These are these four boxes in here. In here you can change the icon. You can change the titles and you can change the prescription. And you can link these. When they click a learn more, you can leak so they can go toe one specific page on your block. Okay, so let's do a quick look on these. And later we will going deep, changing the customizes days. Okay, So, to change the title you can have it is very easy content Block box, one title. So you change here is saying beautifully simple. You can put like exclamation mark, and it will change here. Perfect. Um, this is the icon. So the box here, where do you get the guy? Comes? This is a great thing. If you go to go a new type fun house on chichi and you click on the first link This is the actual the whole euro if you want to type it manually. But he's easier to wall to wall. You click on the first link and you have here all the links that you need for your block. So you have almost everything. Here is the Unicode icons. So in this case, let though some testing. If you want to find the right one, you can press control f on look for, like, phone. What is the phone is here. Let's see in your phones. Yes, I like this one. So if you want to use this one, for example, you call. You just copy this code F A on all these were until and copy. Go back to your blood basted here based. Okay, thinking about it. Save and publish on a perfect Now we have the phone icon and you can change the color if you want. Let's put um, poor polling here. Let's see. Wonderful. So, basically, you can customize everything from the color the icon on everything like that. So if we will go back here to the the icons teach it, you can see all the likeness they have, so you can find almost everything you need in here, so that's great. Okay, So if you want to to link these toe another what page? Inside your block or on external what page you can do. It also is in these in the count in box one. So this is the HTML code again. So basically, what he's saying is, these learn more. Here is what is showing here. So if I put an exclamation mark here, you can change these tow whatever you want. Put an exclamation mark. It will show here. Perfect land. More Larmore. Wonderful on which is in in here after age, ref equal, which is in here, inside, inside the inside the quotes east, the link toe where you want to link when people click on here. Okay, so in this case, I want a link to the sample page. Okay, so the sample page we can see at the bottom here that is, take these only cars that can slash sample page. And if you don't know, you can just click Opening a new tab on here is the sample page. Okay, so if we copy here copies go back to the cost. The customization on delete this symbol here on just based the page were You want to redirect your reader when they click on here? That's all we need to go safe and publish. It's close these. And if we go back here and we you can see at the bottom here, is already pointing to the sample pitch. If we clicking here opening a neo tap, we'll see that he's going exactly where we want to go to the sample page. So that's amazing. Okay, so this is how you customize every single one of these four boxes. You can change the icon. The title description on you can change the war here and also where these is pointing. Okay, so go scroll down. Let's go. Now, toe these guy here, this is called Let's see the bootstrap slider. Is these guy at the top here? You can see that it change every seventh seconds. Or the species. I mean 7000. So or you can change it manually. If you one let's see how often it change automatically. Hopefully watching right now. Perfect. Yes. So let's change these 2 1000 and see what happened Safe and publish. So you see that now? is changing faster than before. Okay, It is very fast because you're your doesn't have the option to read these or there. Or just if they put the mouse in the top, it will stop. So that's great. See, I'll put them out in the top and it stop. They can read on clique, learn more, but let's put the default off. 7000 for these demonstrations. Okay? Safe and published. So next we have the front so we can change these phone here. This is the Super Outzen war. Pristine we can change is 36 pixels. Now we can change to whatever we want. Let's say we won 44 on Let's see change. So even publish. Okay. Yeah, it's bigger now. Um, go back to 36. You can change the font. You can change the style, so it's very, very simple. Also, you have these other Texan here, right? Absolutely free of cost. They deem with amazing the silent premium pictures. Okay, so you can change the font here, The phone size, the phone type under styling for these specific phrase. Also right next we have the image. The match for this specific post in this case there is some error. Because is the all image I was trying before For some reason is showing here again. But the actual image that is here right now is thes So I will remove thes on. I use the default, which is the same that is here safe and publish. Okay, Perfect. So now is these in the second seconds? Lie. We have this image here. Let's take a look. Yeah, exactly. We have these tax the title. I mean in the bottom, right. The title, the description and we have the layer more. Bottom toe customize. Thes is exactly the same. The witty to customize these at the bottom here. So basically you can change Larmore in here. So what you changing here? It will show here on the website you put between the codes in here, right? Just remove these and put the website you want in this case that put the sample page again and click on safe and publish. See how works it's wait for the saving process to finish next. So now opened many a tap sample page. Perfect. So that's why we want That's great. It's closed. These guys on You have Let's see how many you have. 45 You have five flights, so you can use up to five pictures here with different information on a call to action in Learn more. Okay, so that's the customization. So far, we we have more advance options with our widgets on the contact form. And we will take a look on these later. Okay? The custom, the custom CSS. You can see at the bottom here. The last option is a static front page. If you scroll down, you can see the static from page, which is this one is showing your latest past. So basically, this is the same for all the pages on he's showing here all your latest posts for on this This is space here. Or you can say I want a static page. So if you say that you can select the page you have so I can say, Oh, I want the sample page as a static welcome page. So every time people type, take these online course dot com, they will see the sample page in this case. But that's not what I want. So I'll go here toe your latest bust on click Safe and publish. Okay. Okay. Perfect. Your site is starting looking amazing. Take the time to customize every single title description called to actually hear the icons just to make it like so make it perfect for your company, your business, you product or for your block, Okay? 54. Creating Menus in your Site: Okay. Welcome back. Let's customize these stop menu here. So we have all the options in order and we can remove some options that we don't want by default. Every time you create a page, it will show here, but you need to remove it manually after that. So how you do that? If we go here to a parents on menus, you can see the main years on. You can see here the top, the menu instructor, right, is the main menu at the top. So you have home about me. Contact me page title and sample pH. Let's say we want to remove sample page so we can just click on here and click Remove. That's it is gone about me. We can put at the end on page title a second item. Okay, this is how we want structure so we can just click on create menu, unsafe menu. So now the name off this menu is many. A one, as you can see here on you can rename it if you want on outer ad pages. So this means when every time you create a new page, you can add automatically to this menu in this case. We don't want that. So let leave it blank. If we click now a managed locations here at the top, we can say that we want the menu. One that we just created as a primary menu that will show on the top off your page. Okay. Save changes on Let's take a look here. Refresh. Perfect. Now we have home page title. Contact me about me, right? Exactly how we studied up in here. Let's say you want to add another item here, but that is not a page. That is another website that we want to refer. Okay, so in this case, we can click on links. We can enter the website we want. Let's say google dot com go at the menu that it is here. So now we save the menu, go back to the website. Refresh on easy here. So it's if we click here, we are going to google dot com. Okay, go back. So this is exactly how you create menus and how you manage your many years. Okay? 55. Creating the About Us Page: Okay, guys in these video will create the about US page or about me. Page is a page where your visitors can go to learn more about you or about your company. OK, on is very easy to create it. It's basically a regular page and let's do it this together. So if you go to your dashboard on click on pages on all pages, okay or you can go also to add new. But let's go toe all pages to see what we have now. So now we have the sample page. The sample page is a reveler page that is already by default on war press. If you want to see these page, you can click on view. Let's do that on a new tap on, Take a look and you'll see how the sample page looks like. This is a page that is pre populated with some information that they just load on war press . So when you installed the new dean, you can have an idea how the page looks like rhyme. That's close this for now and go back to the pages menu. So in here we click on Add New Perfect On entered the name here in this case will be about us or in cases for you. Ah, website about year. You can say about me, right? This case let use about us, right? So basically, I'll use a very simple model here. I would put a photograph here. Ah, Lago, off the company. A description about the company about us. Okay, you can change these. You can do ah different assign if you won. But this is the most common that we see on the internet right now. So if we click on add media here too at the log or a picture. And if the file east on your computer you can click on up both files on select files on Just select that. Were the filings rhyme this case? I already uploaded the file to the website, so I'll click on Media Library. All the pictures that you upload through here later will be available here on Media Library . Okay, so this is the logo on this case. Let's select these. If we take a look on the right here, we have some attachment details. You can see the name, some information and you can see the alignment here. This you can read. You can set up these later, but let's let's do it right now because we're here already So you can set left center right or numb, All set left linked to media. You can link to another media. You put the hyperlink here or you can link to custom URL. So when basically, when people click on the picture, they will be redirected toe a different you're on. You can put the girl here If you want this case. Let's use file media so nothing happens on the trump the size you can see small, medium, large, her full size. Let's use median and we can move on, set up. Change the size later. So in this case, taken insert into page on here is the picture Celia beer for my what I was thinking about. So I'll reduce it a little bit, ladies, and you can also increase the size. You know, you can customize us you like in here. Perfect. So if I click on here on the picture, you can see different alignments. Centre left, right, Okay, so let's This is center let putting the left. It's better for the about page and I'll you can now hear right your description about you, Right? In this case, you can put titles and stuff like that for these specific demonstration. I use the ultimate degenerated paragraph. I'll use five paragraphs again. You can go to this. Address lipson dot com If you want to access these information, so generate paragraph is generating right now. Let's see what we have here. Okay? Perfect. So I'll basically just copy all these copy on. Go back to my page here and paste hope. Okay. Perfect. So you see how it is. Very nice format again. If I click on the picture, I can change the alignment here. Now it's center right on, left without attacks. Some. Sometimes you want to have the the picture here without attacks in the right side. So you select this option here. If you select the alignment to the left, it will at the tax in the right side of the picture. I like these better for this demonstration. So that's all we need to do. You can write all your description here and click on publish. Now he's thinking about it. Perfect. Look like it's published on. We can click on view page here. Let's let's see how it looks like one. Therefore. So this is the about us page that we just created Very nice. If we could go home, you can see the home menu that we have here. This menu is it's not right because we don't have these pages anymore. So, basically, let's lex fix these very quick. In case you have some ideas on your menu that you don't like, we can fix it right now. I'll show you how. Okay, So basically, we go back to the dashboard here and we click on appearance on menu on these Many will open the top menu that we have here on this page. Okay, so here we have here we have the man you structure right home, which is the link to the home page. I want to keep that, uh, page title. I will remove thes for now. Contact me. Let's remove these for now. And we can add later. About me is the one that we just created. Actually, no, this is a nor one. Let's remove the's on. Add the other one. Let's do that together. OK, so he's good at least is like, disorganized because I can show you how to organize them. How to customise in case you have something, ladies. So right now, the only one is home. So let's save these on. Go back here to the page on refresh. Okay, Perfect. So now we have Onley home. Okay, so basically, we go back here and we in their rights in the left side. Here we see pages. So these are the ideas that we can add to the menu as we saw in the last lessons about menus. So if I select these are the pages that we have right now, we have two pages the sample page on the about us page. Also, you can add links and you can add categories. In this case, we will add pages. If you don't see here, you can click on view all because he was showing the most recent ones. Or you can search, so I'll click on about us and add to menu. Perfect is here. If I click on the drop down bottom here, you can see about us. I can change the label if I want here on just safe. So, after saving these, I go back here I will refresh the home screen on. Hopefully we will have home on about passing here. Perfect. So now we have about ass. If I click on about us is the pace that we just created. We can see the beautiful about our space that we have here. Okay, so I hope it is clear for you. And I hope you can create a very nice, beautiful design about Paige. 56. Creating a Contact Us Page: Okay, guys, In this video, we will be able a contest. Contact us. Page is a page where your customers go to send your email to send you messages on your website is where the people that are on your website can go to contact you or your company . Okay, so if we are on the dashboard first we need to create a page, is a page or will build the form. We will use a plugging to build the form where the viewer will inter old information to send to you Looks overwhelming. But don't worry is very simple and wield with very quick here on the video. Okay, so first we go toe pages on at new on and here we put the title. In this case, the title will be contact us, contact us. Okay. And in here, we need to build the page. Okay For this specific case. Well, years applauding, which is a very good, very nice popular plug in that. A lot of weight websites years to come toe to be able to contact being cocked on with their customers. Okay, so basically, we you go to programs on click on add new on Let's stay in the page and save us draft for now. So plug in at new. Okay, so in here, we need to search for the plucking name. The plugging name is contact forms seven. Contact form seven. Okay, this is the name of the plug in. If we search for these, we will see. Here is the first result. Here is the plug in. You can see more than one million active installs 627 reviews. So far. Very nice. It last updated seven days ago. This important because this means they are up constantly updating the code off this form. So this is great. This is a very popular plugging. If you click Unpopular Hill here, you'll see this is the second most popular plugging in the whole world Press plugging market right now. Okay, so click on install now, and it's very simple to install. Plug ins is all you need to click on install now and click on Activate plugging. That's it. The plugging in style and is active. And if you take a look here on the least, you can see contact. Form seven is here on deploying list, right? How How did you get here to the plug analyst In the future, all units who is called to proclaim can plug ins. And here is the list. OK, so basically, here we can go to settings in here toe to set up the the the plugging in orderto feel all the requirements we want or you can see that we have a new item here on the menu. When we active this plane, we at a new item here so we can click in contact in here also. And it will ready jack ass. So the the the settings for displaying okay is the same that going here and click on settings just to let you know. So, you know, for the future Perfect. Here we have a default contact Form one. Let's customize thes and use this one for the specific for the specific demonstration. Okay, so click on here. Here is the information we are we will have on the form. This is the form that we will have on the website on. We're asking here your name, your email, a subject line, the message on the submit button. I like that. I think that's good enough for me If you want, you can add more tax here. If you click on here, you can add these tax to the form for this demonstration will use thes, which is the basic. And I think it's more than enough for most off my students here on the cars. Okay. On the email form, you need to enter your email here. This is my email for thes demonstration on in here. You can live it all us default. So in this case, it this will be the name off. The person is sending on these email here. You don't need to change. This is just something that the plug in use in order to send the most. So it will be wordpress app on your domain. In this case, my domain is this. If you remain, you remain will be different. In this case, you will have war press at on you the main dot com. So don't worry about these. Just leave it like before. Message body. So what? This is what you will receive again. What you will receive on your email. Your email will show their name, their email, their subject on their body message message body which is in here. Okay. Or than that You can leave it like these default messages here. You can customize if you want senders. Message was sent successfully. They will display this message here. Your message was sent successfully. Thanks. Center match, fail, fail, fail message, you know. So basically you can add you can customize thes us. You prefer this case? I think I'm very happy with these. I will. Just safe on here is the trick. How do you add this form on the page? We have only the only thing you need to this Copy these called here You can see copies coat and paste into your post or page or text widget. In this case, where is the page? So they're saying that wanting to copy these on go to our page, which is in here All pages contact us is a draft edit. So basically what we need to do is based this code here. That's it. In this case, let's click on preview to see how it looks like right now. And this is how looks like very, very nice. So basic basically, they enter their name here. Oh, here's the email subject. The's East my subject. Um, message. Okay. And if we click consent Wonderful. Your message was sent successfully. Thanks. Remember these East a message? Let me show you. Here I opened another tap here just to show you on we go toe contact contact forms. We click on your form here. If we scroll down to the barn we see here the messages when sender click on submit on the message will display is your message waas successful with sent successfully. Thanks. So this is the same message is displaying here right now. So if we have a problem and sending the message, the system will display these failed to send your message. Police try again or contact the administrator by another method. Okay, This case, everything was get saw the mess doors, if is thes wonderful. Okay. If we go to my email here, we can see that we have a new email on a wonderful This is the email we just sent us test using the contest. Contact us form so we can see here that the subject this is my subject. Here's my name. They mean the customer's name. The customers email with subject that they entered their on the message body is This is my message. Wonderful. So basically, this is the email you will receive every time that your customers or your people are based in your website send you contact us message through these four. Ok, wonderful. So there is another you can customize thes if you want. You can put a title here. Um, on the page here here is the page that contact our speech that we just created. So basically, you can just enter here a title We can click on update and let's see refresh these to see their changes. So here is a small title off course. You can change the phones here. You can put bold italic or any customer stations you want in this case will remove the's on . Also, if you want, you can also add a video. I have a niche website about the Camino de Santiago, where I teach people how to prepare for the Camino on This is a website. If you click on thesis important wish semi your question Here I am using exactly the same form in here that we just install and I have a YouTube video here, so I have a title I put a YouTube video on the form is here. So people in this video I ask people to leave their their their their message here, The question about the Camino or anything. Any question that they have. So basically to do, these is very simple. You you can upload your video to YouTube. Let's go up the same video just for test. Right? So you basically abalones your video on you. Copy the u R l hear. Copy. Go back to your page in here and just pieced update. So it's, uh refresh here to see the changes. That's it. Wonderful. We have a nice video here where you can chat with your visitors asking them to leave ur review to leave. You send your message to send your question. I'm very nice for now. I will remove thes video for this demonstration and I leave just a basic contact form here . Okay, So this is how you create the contact as the contact as form the contact US page on your website. If we want now toe ad, these contact asked to the menu here at the top. So to do that Very simple. I hope you remember We go back here and we click on a parent's on menus on in here. We see the current menu which is home about us, as you can see here. So let's go back on now. We have the contact acts as paging here. So like that and click on add to menu and you can put in any order here You can change the order safe. When you are happy with the order. Go back to your website refresh and hopefully yes, here is contact us if we click on here. Here we go. Beautiful contact form for you. 57. Final project: Hey, guys, welcome to the final video heat on the course, the final project and excited for you and happy to see you here. That means that you are taking action and you are learning. All these amazing storage is that you can apply on your own line and local business, especially on this case right now on. Remember that the main thing here, in order to get the results that we want the results that you want for your local business . The best way to accomplish that is not only by watching these, but eased by taking action. That's why we have the final project here. So the final project. My suggestion is to follow these steps. Deborah. Mr. Number One is toe watch. All the lectures make Take notes. Watch the lectures, learn the strategies. Step two. If you like the course, leave a fig back here on the court. The feedback helps the course to grow and to reach more entrepreneurs. More students, more people, more companies than like you are looking for amazing strategies for the best ways to grow their local business. So please leave your review. I read and reply to all the reviews and I'll be happy to see yours Here, a number three which is super important East to create here on the projects Ira Goto projects are here on excused her click on start new project and share with me the link to your Facebook page. Your Facebook based there will be an amazing thing because I will personally check it out. If I have any suggestions Any positive feedback, I will contact you on a skill shirt giving you the suggestions on also remember that by sharing your project here You're Facebook bait on the projects Are you are sharing that with all the community we have here in this culture? We have more than 15,000 amazing students here on the community on they are all. I think there will be all happy to see your Facebook page there and to give you fig back. So apply the strategy. Watch the lecture, supply the strategies on your face with Bates unsure the link with me and with the community. Okay. Thank you so much for being here with me. I invite you to go to my profile here on a scale should check the other courses on. I'll be happy to see you in my next cars. See there