The Best Cold Email Templates You Can Use to Get a Meeting With Anyone | Lead Generation | Sales | Patrick Dang | Skillshare

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The Best Cold Email Templates You Can Use to Get a Meeting With Anyone | Lead Generation | Sales

teacher avatar Patrick Dang, International Sales Trainer

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

7 Lessons (34m)
    • 1. How to succeed with email scripts and templates

    • 2. The Pain Doctor Formula

    • 3. Appropriate Person Formula

    • 4. Creating an Internal Referral FINAL

    • 5. Event based cold emails

    • 6. Offering value

    • 7. Next Steps

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About This Class

In this course, we'll go over the TOP Cold Email Scripts and Templates that you can use to get a meeting with anyone.

Meet Your Teacher

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Patrick Dang

International Sales Trainer


Hey, it's Patrick here!

Now, I’m on a mission to help everyday people to generate more sales for their business using the most cutting-edge B2B sales strategies.

After a successful sales career in Silicon Valley, I packed two suitcases and booked a one-way ticket to Thailand and started my journey with the aspiration of creating world-class online B2B sales training all while living a digital nomadic lifestyle.

And since then, I’ve traveled to many countries while creating programs training over +30,000 students in over 150 countries.

And over time, it became clear that no matter what country you’re from, what your background is, or whether or not you think you have the talent to sell...I’ve found that sales is a skill anyone can learn... See full profile

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1. How to succeed with email scripts and templates: Hey, what's going on, everybody? It's your boy, Patrick, and we're finally going to get into the meat of everything, and it's how to succeed with your cold email scripts and templates. So for a lot of you, this is the moment you've been waiting for in terms of the execution side of writing the emails and seeing the scripts and how you're going to send it out. So let's go ahead and dive right in. So when it comes to email scripts and templates, just know that all the things that I'm gonna show you are meant to be tested in iterated for your specific product or service. So know that depending on your product or what industry you're selling into, the emails are gonna be slightly different, and you're gonna have to tweak him a little bit to get the best results. And there's no such thing as a silver bullet. When it comes to email, there's no one email that will work everywhere for every person in every industry. So I'm gonna give you a lot of different examples and templates you can work with, and you can find the one that works best for you again. It's all about testing and iterating, because when you start out, you know you may not get the best results, but once you send more and more in eatery and improve, you're definitely going to improve much more as time goes on. So here's how you gonna test your emails. If you want to keep it basic and you're sending your emails through something like Gmail. I recommend you sent at least 20 emails using one formula or variation of that formula at a time. And the reason is because 20 is a really good number when it comes to having a big enough sample size to know if the emails are working or not, you can compare this to let's say, if you send five, you send five emails. It's just not enough people. You're sending it to you to know whether or not it really works. So 20 is the minimum I would recommend at a time. And if you have the leads meaning you bought them or you have a huge list of hundreds of different emails, you can literally send hundreds of emails every week using thief fishing strategy that we covered earlier in this section, However, you must know it's a little bit more events because to send hundreds of emails, you're gonna need some sale software to keep track of everything. But if you have it and you got the leads, go ahead and give it a try. And you know, when you're testing the different variations of the formulas that I'm gonna give, you know that there are a lot of different elements you can change and tweak to get better results. And some of them include the subject line. Ah, the unique benefit that you offer within the body of your email case studies or statistics you're putting into your email. And finally, the final sentence or the call to action at the very end of the email. So no, As you send your first batch of emails, switch things up when you do the next Hess an A B test, um, to see which one is best for you and which elements you can improve. When it comes to tracking results, you're gonna know that what gets measured gets improved. And so what you want to do is you want to break down the process of cold emailing to know exactly what is working, where it's working or why it's not working and an example of this. So let's say you send 100 emails and you get 70% open rate, which is really high and responses. You're not getting any responses, so you know that the subject line is good enough to get them the open. But whatever you're putting in your email, it's not entice of enough for them to want to respond. So, you know, right there, you're going to need the change of body of your code email, meaning it might be the unique benefit you're offering the case study or statistic. So whatever the case may be, so by breaking it down into something like this, and you could even just use a Google sheet toe do this. You can see exactly what you need to improve now when it comes to tracking results. After you executed email campaign, you want to review the results after 1 to 2 weeks, and this is going to give you enough time to see whether the email is working or not. You don't want to check it every day is because some people may respond a little bit later . So 1 to 2 weeks is a good, uh, rule of thumb to go by when it comes to adding these into your associate when you're tracking your results and some software that I recommend you use when you are sending your code emails. If you're sending a lot of emails, meaning like hundreds per week or 100 per day. Outreached II oh, is a really good one. But if you're doing something a little bit mawr on the basic side using Gmail, yes, where has a really great extension that allows you to schedule your emails and send you reminders? So that's really good. And I also used it for my personal email. So check that out and hope spots another CRM that's all built enough. Everything. I don't want to go through all these email software that's available on the market because there are basically countless of them. But here's a couple recommendations that I can get you started with, and you could check them out to see if it makes sense for you and again, it all depends on how many emails you're sending and what volume that's gonna be at. So everyone's going to be a little different. Just think about the needs that you have and find the software that works best were few and go ahead and those are just going to get you started. That's everything you need to know for getting started with the scripts and templates. No, that's all about it. It aeration process, meaning your first batch may not get that great results. But as you keeps anymore and you track it, you're gonna figure out what works and eventually you're going to succeed. So with that, let's go ahead and dive into the actual templates. 2. The Pain Doctor Formula: So first off, I want to introduce you to the pain. Dr. Formula, This is one of the most effective email templates that I've used. It's super simple, and it pretty much works in the majority of industries and product or service that you are probably selling. So when it comes to the pain, Dr Formula, the first thing you want to think about is you want, take a prospect, lay in pain and make it become a realized pain. And if you forgot a late in pain is a pain that a customer or prospect does not know that they are currently experiencing. And you want to bring that into the light and make them really feel that pain that they didn't even know existed a moment ago, and you want to make it hurt as much as possible. And the reason for why you want to do this is because the more pain a prospect experiences , the more they want to solve for that pain. And basically, at the end, you're gonna come in as the doctor who can make their pain go away. So it's really funny because you're actually making them feel a lot of pain in their business and that they really want to solve it. And you just so happen to be that person who can solve it. So, you know, this is basically selling one a one, but through cold emailing so pain doctor So an example of the pain doctor. So here's an example of e mail script that you guys can take inspiration from. I'm gonna break it down, you know, step by step, and something to notice is that the way it's broken down is every sentence. It's basically its own paragraph, and the resent that that was because it makes it very easy on the eye to read, especially when people are reading it on their iPhones. So let's go ahead and just dive right in step by step. So let's go ahead and dive into the first part. Hey, Prospect, I noticed that your website currently isn't running solution, which typically increases monthly revenue by 34%. So what I'm doing over here is I'm saying that their website currently doesn't have a certain solution that they should be using, and I'm implying that subconsciously and I'm saying that people that do use it usually increase their monthly revenue by 34%. So in a way, I'm also saying by not having it, you're losing out on your revenues being 34% hard, and then they could be. So I'm making it hurt in a very subconscious way without calling it out directly. But you feel it because you feel like you're missing out on this extra revenue. If you were the prospect, let's go ahead and go into the second sentence. Implementing solution to increase sales is something we help industry companies with all the time. Some of our clients include X y Z. Now, when it comes to the brackets again, industry, you know, it could be whatever industry that urine, it could be like it could be Implementing solution to increase sales is something we help financial tech companies with all the time. So you know, plug and play. The reason why you want to put in some of your clients that you put in is one. It gives you social proof, and two, if those clients are competitors through the person that you are emailing, basically you're making them feel like, wow, my competitors are doing this and they're increasing their revenues I should be doing this to. And so I just dropped name dropping some of your clients. It really triggers Thean motions of a prospect and may get them to on take a meeting with you. So the next part is the call to action. And I'm saying so if it makes sense to talk, let me know what your calendar looks like. But if not, who do you recommend I talked to? Thanks, Patrick. So here I'm doing the call to action. And the strategy I'm going for is I'm saying, just in the very soft way. So if it makes sense to talk, let me know where your counter looks like. And basically, what I expect from them is to respond to me with a time of when they are available and the little extra thing I put in here, which is something you don't always have to do as I said, But if not, who do you recommend I talked to? And this is because a lot of times when emailing somebody, they may not be the right person to talk to, so they may forgery email to the right person. Maybe it's like a marketing director or with whatever it may be, and then you could talk to them. So I like to end things off with that combo because it's a very soft way to ask for a meeting. But it's very direct at the same time. And if you got the wrong person and or if that person is not in charge, they can refer you to somebody else. Let's go ahead and go into another example of the pain doctor for in love. But this time I'm going to fill in all the blanks instead of putting in the bracket. So you had better idea of how this works. Hey, John, I know is that your restaurant currently isn't running an INSTAGRAM account, which typically it can increase local foot traffic by 65% for restaurants in the Los Angeles area. So what I'm saying here is so the example Service I'm advertising is a instagram service where I handle restaurants, social media accounts and try to grow that out so that it drives more foot traffic into the restaurants. So I'm saying your restaurant doesn't have instagram, and basically you're missing out because a lot of people in the L a area are increasing their foot traffic by 65% just by having instagram so by Niven yet you're just losing. So next time since I'm going for is starting running and creating content for instagram is something that we actually help l A based restaurants like yours with all the time. In fact, some of our clients include Applebee's Subway pizza. So basically, I'm coming in as the doctor and I'm saying, Hey, you're not running instagram account. That's the pain. And luckily for you, I actually help a lot of companies with that here. Some of your competitors I work with and you should probably work with me or else you're losing out. So that's basically what I'm saying. So in the end, I'm closing it off with. So if it makes sense to talk, let me know what your counter looks like. But if not, who do you recommend? I talked to Thanks, Patrick. So that's basically just an example of how it would do the pain. Dr. Formula again coming with the pain with the first sentence or two, then you want to come in. That's a doctor or solution in the next part and Lastly, at the end, you want to do the call to action. I see what their calendar looks like, but if not, you know, see who else Who else? You can talk to you at that company, so that's everything. When it comes to the pain. Dr. Formula, go ahead and just take from these examples. Change it up depending on what your industry is or your product or services. And just remember, you want to make it hurt as much as possible. And it's even more effective when you do it in a low key, subconscious way. So with that, let's go ahead and move on to the next template. 3. Appropriate Person Formula: What's up, guys? So this is one of my favorite email templates have I ever use, and it's called The Appropriate person formula. This is again. It's one of the most effective that I've used in my entire career. In fact, I've used it for small, medium enterprise companies in all types of industry, something all types of different products. And for the most part, it pretty much works most of the time. Now, this is an interesting one because it does break some of the rules that I've shared with you earlier in this course. But if you just follow along and, you know, follow it step by step, I know it's going to work for you as well. Here's how the appropriate person formula is going to work. What you're gonna do is you're gonna want to email four different decision makers at a company in the same department all at the same time. Let's say you're emailing company. You're gonna want to email one chief executive officer or C M O R C F O someone in the C level suite, then you want to email a person below that person. So maybe the VP of marketing VP of sales VP of finance. Then you want email one director like director of marketing director sales and you want to have one wild cards. For example, if you're emailing all marketing people, you wanna have one c i. O. In that mix. And the reason why you want to do this is because you're basically emailing. Let's say the director when you're emailing the directors boss, which is the VP and you're emailing the VP's boss, which is the chief X o and basically what you're doing is email your boss, your boss's boss and one wild card, and I'm gonna show you exactly why you're doing this. Part of the reason you're doing it is because executives love too delicate. So if you're emailing thesis CEO and you're emailing all these other people, basically, the CEO is going to delegate the responsibility of taking the meeting with you to a lower level like a VP level or director level, which is what you want. In a way, you're kind of creating an internal referral and you're basically saying, Hey, I got some value to offer and then someone at the high level who finds an interesting will push your offer on to the next person who will have to do the work and take a meeting with you. And so if you think about it, if, let's say a director of marketing is told by the CEO to take a meeting with you, the hair, basically you want to do it and they're not going to say no. And so you're basically creating that type of social pressure internally within their company. So back to this blueprint that I showed you guys way in the beginning of the course. Here's how most organizations work. There's a C suite, vice presidents, directors. So we're basically going to focus on the top three. And we're not gonna focus at all on the manager's or individual contributors because they're not gonna have the decision making power to actually make a purchasing decisions. So this is called the changing Technique. So, for example, if you are emailing the marketing department of a company, you're gonna send one email to a chief marketing officer, one to the vice president of marketing, one toothy director of marketing and your wild card, maybe the vice president of innovation. So you sending four emails to four different people in the same department and one wild card. It's in same company. And so why you want to do this is because companies are basically always looking for opportunities to improve their business. And basically, if you're offering riel value and you're emailing these people, they're gonna send someone to you to take a meeting. So going back to this graph, if you're offering value to everybody basically at the C suite is the chief marketing officer thinks that you offer value, and the vice president also agrees that you offer valued. They're gonna have a little discussion internally, and they're basically going to say this seems interesting, but we don't want to spend time on it. So let's push it to the director of marketing and let's have him take the meeting. And so, basically, that's how the changing technique works. It's getting people at the higher levels to create some sort of social pressure and push it down onto the lower level people, which would be a director. Here's how it's gonna go down when you're sending the four individual emails to each prospect you do not want to see, see anybody or BCC anyone at all. So you're sending an individual email to each of these four different people without connecting the emails at all. And in that email it's broken down into four different steps. Step one is the subject line. Step two is your introduction. Step three is gonna be your pitch and step four is your call to action. And again, the more closely you follow this template that I'm about to send you, the more likely you're going to get a better chance of success. So let's go ahead and dive into the subject line. So in the subject line, you're going to write appropriate person capital, a lower case P. And you do not want to be creative with this one. You just want to send appropriate person. I've tried many different variations of changing the subject line for this email format, and I found that appropriate person works the best out of anything I have ever tried. So send an email to four different people. Don't see, see anyone subject line being appropriate person for all of the people you're sending it to . Now, this is gonna be the introduction. So you say, Hey, Prospect, I'm writing in hopes of finding the appropriate person who handles department in that pursuit. I also wrote to prospect a prospect B and prospects. See SOFA makes sense to talk. Let me know how your calendar looks. And so what you're doing in the intro is basically you're saying you're writing the company in hopes to find the appropriate person who handles a department, for example, marketing. So you're not saying you're not necessarily asking for a meeting directly? You're just saying, Hey, I'm a little loss and I need a little help finding the right person to talk to the next sentence you're saying in that pursuit. I also wrote to your boss, your boss's boss in this random person. So you're indicating that you wrote to all these three other people you're not see seeing anything. You're just letting them know that you wrote to all these different people and then at the last sentence in this paragraph is you're saying so if it makes sense to talk, let me know what your calendar looks like again. You're basically giving them right away what you want. You're saying you want a meeting to see if it makes sense to work with each other. And so all encapsulated in this introduction your writing exactly why you want a meeting with them, who you wrote an email to besides them and what you want the outcome of the end of the email to be, which is to get a meeting. So that's gonna be the introduction was moving to the body. So the pitch your pitches where you're going to differentiate yourself from everybody else , and it's where you gonna offer your value and you want to talk about how you can help them at a high level. Don't include any technical details on how to use of how you're gonna actually do it. You just want to give them an idea of how it's gonna work and just enough information for them to be curious enough to take a meeting with you. And now the pitch itself is going to be 4 to 8 sentences, and I know that eight sentences can be a little bit on the longer side. But if you do it right, it's gonna work, even though with the long form email and again, you only want to give enough information to inspire them to want to take a meeting with you . Do not give too much and do not give enough to for them to say no. And lastly, you want to include at least three clients that you worked with for social proof in that pitch. And trust me, putting in clients or their competitors does help a lot and get them to emotionally want to take a meeting with you. Now, Some questions you want to think about as you craft your pitch is what can you do for them ? How does what you have work? What pain do you saw for that person you want to meet again? People buy based on pain. What pain do you saw for them? So it's a common. It's a little bit like the pain Dr Formula I showed you earlier. And what are the problems you have helped other clients solve? Let's go ahead and dive into an example of what a pitch looks like again. This is a little bit on the longer side, but trust me when you're explaining to them high level, how it worked, it's gonna it does really pay off. I'm going to go ahead and read this with you so you get an idea of how it's gonna go down. And for this example, I just made up a company influence of the I o the House people in the social media marketing space as an example for you. So let's get started. Influence. Io helps global apparel brands increase revenues and reach new audiences by helping them research and contact social media influencers to promote their brand. So right off the bat, I'm basically saying, Hey, we help people increase revenue. So it basically why wouldn't you want to take a meeting with someone that can help you make your money right? As you know, finding the perfect influencer to represent your brand can take hours of manual research. In that sentence. I'm during in the pain to solve this. Our platform helps hundreds of brands quickly search to our global database of influencers and build outreach campaigns. And because our data is updated 20 times per day with influencers latest data such as contact info, audience demographic and engagement marketing teams can make better strategic decisions based on the most accurate data available on the market. So again, I threw in the pain, Then I came in as a doctor to solve their pain, and I'm showing them how I can save them a lot of time. And then the next paragraph of the pitch is typically our clients free up to 23 hours per week on time spent on research, which can now be refocused on developing stronger marketing strategies. Some of our clients include Adidas, H and M and Calvin Klein. So in that last paragraph, I'm basically saying I can save you guys aton of time that is usually done on manual labor . And now that time can be focused on developing better strategy because we're using technology to automate the manual side of things and the last sentence. I'm saying our clients include ideas H and M a Calvin Klein because I wanna have social proof and I want to say like, Hey, not only do we offer value, but we've have successful companies under our client Bell, and if they're working with us, you should be working with us to again. It could be 4 to 8 sentences, and again, it it is a little bit on the longer side, but I'm clearly demonstrating exactly what we do and how we can help people. And trust me, you know, if you do is long form correctly, it does work now The call to action in the very end, if you are the appropriate person, speak with what is your calendar look like? But if not, who do you recommend? I talked to Patrick at the new Put in your email signature again. You email four different people. So at the end, you're basically just saying, Hey, if you're the appropriate person to speak with, what is your calendar look like? So if they're the right person, they might respond immediately with an email. Ah, saying that they want to take a meeting. Or if not, who do you recommend I talked to? And this is where the changing strategy comes into play because if you email the CEO, they might recommend you to director of marketing, and they afford that email and let you know to talk to that person when we're looking at the entire email from high Low of this is pretty much what it's gonna look like on somebody's computer or their phone. It's going to be broken up into about 123455 different paragraphs um with each one being a sentence or two, accept the pitch of the email and again in the beginning, just remember that you're also writing all the different people that you're writing to. So So it says in that pursuit, I also wrote to Prospect A, B and C make sure that you actually put their first and last names over there. Okay, so what's gonna happen next is one of the four people will respond to your email and tell you a time that they are available for a meeting. And so, basically, once you get that, basically your meeting is scheduled. The other thing that might happen is one of the four people may forge your email to the actual appropriate person who you should be talking to. And that person may respond to that email scheduling a meeting with you and again century emailing four people at a time. Multiple people might email you back, but most likely one of them in the lower level person will take a meeting with you. And so basically what you're doing is you're emailing all these people and you're getting them toe, have an internal discussion and decide whether or not, they should take a meeting with you. And then when they make the decision and it's a yes, they're gonna get one person to email you back and say, Hey, let's do a meeting And so that's pretty much of what's gonna happen. Another thing that might happen is if, let's say, the four people that you emailed are all of them are not the right person from what may happen is the prospect may email you back, letting you know who the appropriate person is by giving you their name and email address. So a response might be Hi, Patrick. Thanks for reaching out. Sally Tran is the right person to talk to, and so when that happens, usually they see see Sally Tran on the email. But if they don't, you can just use our methods to find that person's email. And what you're going to do is you're gonna think the person who referred you and tell them after your meeting you will report back to them and let them know how the meeting went. And you four that email to Sally Tran and you say, Hey, Sally John thought it might make sense to talk about and then you put in the unique value benefit. If that's the case, let me know what your calendar looks like. But if not, who do you recommend? I talked to you. Basically, you're saying this thing again because John recommended that you saw. Talk to Sally, you four, the email to Sally and basically you say this and Sally might say, Oh, interesting. I'll take a meeting with you and then they'll give you a time when that meeting will take place. So the short version of the appropriate email is basically the same thing. If you don't want to put the individual names on the introduction of the email, you don't necessarily have to. The strategy worked if you're sending hundreds of different emails at a time, and you don't have time to customize each one. So in the beginning you could see I took off one of the sentences where it said in that pursuit, I also wrote to It's not there, but you can also short in the body pitch if you want to. For the most part, that's gonna be it. Really. It's just joining the pitch and taking out the people's names in the introduction, and you could also send a lot of these emails, different industries and different companies, and it also gets still gonna work for you. So to recap, that's a short version and long version of the appropriate person email formula. This is definitely a more complex strategy compared to the other, so you might want to re watch this lesson again. But the main thing is, you're basically picking company emailing four people, four decision makers at the same time, not see seeing anybody. And you're basically asking who the appropriate person is to talk to you, giving your unique benefit and then, at the end, doing the call to action in getting them to refer you to somebody or get a meeting on the spot. And so that's the appropriate person strategy. It's gonna work for all different industries, all different products. So if you really master this email template, I really know that it's gonna work for you. So that's everything we got to cover for the appropriate person and let's move on to the next one 4. Creating an Internal Referral FINAL: What's up, guys? Some of the section we're going to go over how to create an in turnover furrow at a company . So here's how you want to get started. First, you're gonna go on linked in, and you're gonna figure out who the initial stakeholder is. For example, it might be, let's say, the director of marketing. And so at this company, once you figure out who the initial stakeholder is, you want to find that person's boss, and it might be the CMO CEO or just the owner of the company. And so here's what we're gonna do. Bring in doing informal code call to the owner of the company or the owners office and then with a phone call. You want to reference that conversation with the owner or owners office in an email, and you want to send it to someone lower level at the company, for example, you would call the owners office talk to the owner, and then you would send an email to the director of marketing right after. So let's go ahead and dive into an example. So let's say you're going to do a cold call and you call the owner of the of a company and you say, Hey, John, it's Patrick from Oracle. Did I catch you at a bad time? And they're going to say, Oh, no, what's up? And then you come back with I need a little help. I'm trying to figure out who is responsible for marketing at your company, and they're going to say, Oh, yeah, Joey is responsible for marketing and go ahead and talk to him. And so once you have a conversation with the owner of the company and he tells you to talk to the director of marketing, which is Joey, what you want to do is use reference a phone conversation in the email, send it to Joey in your subject and body. So the subject line is going to be marketing the and whatever the owner's name is. And then that email you're going to say, Hey, Joey, John, let me know you're the appropriate person to talk to about marketing. I notice you're missing three key elements on your Yelp page that have been proven to. Then you put in your unique benefit. In fact, it's currently working for our other clients, like line a client ve clients see. So if it makes sense to talk, let me know what your calendar looks like. So again, you did a cold call to the owner. Then you're writing an email to someone lower level at the company, referencing the owner's name in the subject line and in the body. And then that person will most likely reach back out to you and take a meeting because you're using the owner's name. So basically, by saying you talked to the owner, you're creating social pressure for this lower level person to want to take a meeting with you just because the owner had a conversation. And no matter how that conversation went, whether it was good or bad by just referencing the owner's name and letting know you talked to him, it's going to create that social pressure. There is some instances where you're not able to get the owner on the phone, and which is okay, so what you want to do is just call their office, and sometimes you might reach their assistant or secretary. And basically, instead of saying that you talk toothy owner in this case, let's just say the owner's name's Jason. You might have talked to the secretary. So you could say Jason's office told me you were the appropriate person to talk to about marketing. And so it's OK if you don't actually get the owner on the phone. As long as you call the office, you talk to somebody and then they reference you to another person at the company. Just go ahead and use that in your subject line and in the body of your email. 5. Event based cold emails: okay, Next up is going to be event based cold emails, and these are situations when an event happens, or something happens, and it gives you a talking point to start an initial dialogue with the potential prospect. Some event based cold emails can be based off of relevant articles. For example, if a company is mentioned in an article or in the news, or if someone at the company says a quote on the news article, you could use that you could also use any type of awards at a company wins. And you could reference that in the email. Another event based cold email is using conferences. So if you see that another company is going to go to the same conference you're going to go to. That's one way to start a conversation. And lastly, another way is if there's any social media activity on this company and say they pull something on social media and it's interesting, you wouldn't want to reference that so pretty much it doesn't really matter where you find that reference point. As long as you find something to break the ice and to start a conversation that's gonna be good enough some examples of event based code email subject line you can use. So let's say somebody wins awards and you can say something like Congrats and then insert whatever award they want. Or a reference. The article in the subject line, another event based cold email subject line, is connecting at conference. So just connecting at, like, lended or whatever conference you're gonna use. And it's just gonna be another talking point. Or if you're gonna go from a social media strategy standpoint and you see that the company posted a interesting instagram post, you could say Love your latest I g. Post and just start the subject line like that. So again, you know, it doesn't have to be super clever. As long as you're referencing something that's relevant to that person you're trying to email. Now, here's ah example of a script you can use for an event based cold email, so it says, Hey, Tommy, congrats on making it on the Forbes under 30 list this year. Now I want to connect because then you would insert any type of dialogue you would want to put in there. Maybe your pitch. Maybe you want to use the pain doctor formula. But in the beginning, the only difference is you're just using an event to start the conversation and then continue with the dialogue. So where to find these talking points? You confined industry publications like website or magazines that relate to your industry. You can subscribe to different newsletters on on that specific company. You can create Google alerts for specific people and companies so that if anything pops up in the news, it's going to be in your Google alerts feed. You can also check out linked in news, which is really good for following companies and people and on feed Lee, you can basically create in a non RSS feed or some kind of feed where if there's any update on a website, it's gonna show it to you. So where you find your talking points again, it doesn't really matter. What tools you use doesn't really matter. I just want to give you a few to get you started. But the main thing is, you start with a talking point, whether they company want a competition or they want award or something happened in the industry. It's really amazing. Reference it and start a conversation and try to get a meeting with them that way, 6. Offering value: what's popping guys in this section, we're going to show you how to write cold emails by offering value to your prospects. So here's how you're going to offer value, and there's a lot of confusion of what exactly value is. So let's go ahead and really break this down. So the strategy is really good for high value prospect, where you're gonna offer free value to them before you even ask for anything. And these offers can be very personalized and specific to that persons business. And this really works. If you If you really want to work with a certain client or customer and you really want to get your foot in the door, this is a really great way to offer some value. Give something without asking for anything in return, and then when you built up enough credibility and you built a and give him enough value, then it's OK to ask for a meeting. So here's an example of how you can offer value to a prospect. You can analyze their company similar to what a consultant would do and at the end, put in some actual analysis or insight that they can do to improve their business. You could also do the analysis and offer them consultation over the phone and offered is completely for free. And really, you're just looking at their business, and helping them solve some of their challenge is to help them improve. Can also give people introductions to people that they may want to have introductions to or connect them to the right people. That will help them in the business. And finally, you can give them a free trial of whatever product or service you're offering just to give them free value. Teoh. You know, it's kind of like, you know, give them something for free before they take a meeting or buy something so they have idea of what you are offering. So here's an example of how you can offer value as an email script and this example You're basically basically acting as a consultant on a yelp consultant, helping them optimize their yelp page so they get more foot traffic, and this is how I would approach it by giving them actionable insights that they could do to improve their business. And then eventually, if it works, then maybe they would want to take a meeting with me. So let's go ahead and try this out. Hey, John. I came across your yelp page and notice you haven't included a few critical details in your about section that's proven to increase for traffic by 34%. Specifically, a few elements that get you more customers include email address awards, one store hours. I actually helped companies like yours, and then you want put in your value proposition in there. It could be like social media consultation or whatever the case may be. And then you would say If so, if it makes sense to talk, let me know what your calendar looks like. So here, you know, I'm just straight away asking for a meeting because I offered some value. But you don't necessarily have to ask for your meeting right off the bat, and you can keep giving them more actual insight over time. But the way I would look at it is, it's better to asked for a meeting right there when you when you once you give them value because you know you're gonna know if it's gonna be a fit or not on the spot. So that's just one example of how you would offer value to a company. And it does take a little time to analyze, you know, whatever it is that you're trying to improve in their business and give them info on how you can help their business. But for high value clients or people that you really want to work with, it does do the trick. 7. Next Steps: Now, if you're getting any value out of these courses, make sure to leave a positive review. Sharing your experiences. 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