Side Business Facts & Tips | Suppachok Nitsoonkit, PhD | Skillshare

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Side Business Facts & Tips

teacher avatar Suppachok Nitsoonkit, PhD

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

18 Lessons (42m)
    • 1. Introduction

    • 2. Idea are Everywhere

    • 3. Characteristics of a Good Side Business

    • 4. Bad Side Business Ideas

    • 5. Side Business Categories

    • 6. Pick the Right Idea

    • 7. Identify Your Customers

    • 8. Make a List

    • 9. Building a Purchase Workflow

    • 10. Factors of Successful Offers

    • 11. How To Set a Price

    • 12. Test Your Business Workflow

    • 13. Ask Expert People for Help

    • 14. Marketing via Social Media

    • 15. Make a Launch Checklist

    • 16. Get Real Feedback

    • 17. Refine Your Results

    • 18. Improve a Little Bit on a Consistent Basis

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About This Class

You are now living and working in a gig economy, and you are not alone if you have been thinking about having your own side business.

Learning Objectives:

In this class you will learn about picking the best side business for you, identifying your ideal customers, creating a purchase workflow, crafting a compelling offer, choosing a price, preparing to launch your product, and continuously improving your business. 

This class is a guide. It is “you” who will have to do the work to transform these lessons into action. Plan to work through the action steps at the end of each lesson to help you craft your plans and fine-tune your process.

Meet Your Teacher

Suppachok believes in better educate in people and has passionate about helping them to broaden knowledge in business, management, technology, and related skills.

He holds a BS in Civil Engineering, a MS in Systems and Network Management, and a PhD in Public Policy and Management. 

Depending on the diverse cultures of the business world, learners may continue to adapt and apply knowledges to suit their own geographic environment.

See full profile

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1. Introduction: It is no surprise that you are now living and working in a gift economy. And you are not the only been thinking about having your own side business. So it is really important that you use your limited time where he is also important that you understand what kind of side business is best for you. And you don't want to just work more. You want to work better and create a project while you are doing something else. That's the entire goal of this class to show you a proven process to create a possible side business. In this class, you will learn about picking the best side business for you, identifying your ideal customers, creating purchase workflow, crafting a compelling offer, choosing a price, preparing to launch your product and continuously improving your business. If you are ready to start a business, if you are, then let's go. 2. Idea are Everywhere: Great ideas for side businesses are everywhere waiting for you to discover them. As a business consultant, I can spark and give you for an example of the interesting or unusual idea and follows up on it, right? The ethical hacker or Whitehead guy, helping companies spot vulnerabilities in their computer code. Pair of teachers in California and Texas who teamed up to create one tote bag to rule them all. Or the Washington mother of three who started marimba rental business when her son joins the high school band. On these projects, can Bob, when someone follow their curiosity and ask, What if I could use my time wisely? This begins with the mindset of being curious. You probably were taught in school, had to be curious. You didn't have a curious class or accelerated curiosity program. But it's something that anyone can be. Well, one way to think of it is that curiosity is by asking what if, wherever you go, the key is to find the right opportunity for you. Now please don't worry, I'm not going to ask you to learn to be a coded. Do not want to go out and buy up a bunch of band instruments. By exploring new curiosity and asking those what if questions, you learn to spot the best possible opportunities for you. Now that's your challenge in fact, ground in sport at least five ideas right now. You get stuck. Don't worry, practice asking what if you could do more and fill in the blank? Chart your first ideas? Soon your curiosity. We rebuild ideas with potential. Your curiosity might lead to ideas so I can interest in food trucks lead to a side business, helping others launch for trucks. Hunt for the perfect engagement ring, transition into a unique period side business. Graphic Designer with an affinity for cats who developed the side business designing logos for only paid related businesses are two stories. And it all starts with curiosity. 3. Characteristics of a Good Side Business: Here are three questions that will help you instantly recognize a good idea. Number one, does this idea solve a clear and urgent problem or otherwise make someone's life easier in a specific way. Ultimately, most of us want to do something helpful with our lives. And here's the thing about being helpful with the right idea that then becomes the right product or service you can be helpful and get paid. Your ideas off someone else's problem. You've likely tapped into something that has real value. Your idea, we reward you because you feel good. You're solving a problem for people and it's a lot easier to get paid for it. Number two, is there a clear and obvious way to get paired with this idea? So you think about ideas first and say, Oh, you don't really know how you will actually get paid for it, but you will figure it out. This is a big mistake. Do not wait to figure this out. It should be clear and obvious from the beginning. Number three, is it something you'd like to do? Now you might think, well, why does that matter? You just need to find an idea that works. Well. It matters because this is your life and you turn. There are all kinds of things you could do. So you might as well pick one you enjoy. Now chances are you already have enough obligations, enough responsibilities, things that have to get done. You do not always like doing your side business should not be a chore. It should be something you look forward to. You are going to have plenty of ideas that you pursue your side, business journey. But not all ideas are created equal. So please remind yourself from a trick question, as you make your decisions. 4. Bad Side Business Ideas: Have you ever heard there is no such thing as a dumb question. Well, maybe that is true when you are in fifth grade learning about ancient history. But there is definitely such a thing as a bad idea, especially when it comes to the world of sight businesses. Some ideas are much better than others. So right from the beginning, it really helps if you can eliminate some non contenders. Here is the key principle. Side, business should not just be another job. You already have a job. Maybe you have more than one. In addition, you probably have plenty of other things to do. Time is valuable. So you need to choose something that will help you get ahead, not just force you to work harder. Here are a few warning signs, things to look out for when considering your options. You have no control over your income. If it exists entirely on some other platform or network that can kick you off or change the rules at anytime. There might be some exceptions with you or just trading time for money. Again, there could be some exceptions. But as a general rule, if it is not something you can do more than once, you'd use for any of these characteristics in a potential idea, you might want to consider something else. Now, let's get specific about what these often looks like. Rideshare companies, they control almost everything about the process, including new competition and new compensation. Sure. You can set your schedule, but you are also driving your own car and working under their roles. Network marketing. The next time you hear about a network marketing or multilevel marketing, also known as MLM, opportunity to turn around and run. But first, ask the person telling you about it, how much money they've made with it? 99 per cent of the time? The answer is, well, I'm just getting started, but I know somebody who's done really well. Again, don't do it. The gig economy worker. Economy worker is just another part-time job. First step is business opportunities. Whether it is delivery packages of food or running errands for people. Again, you have liberal say in how it works and ultimately your compensation is kept. You are definitely not creating an asset. In short summary, we were promises to start your own business where you do not actually have control over the business. As you evaluate different ideas, make sure you are prioritizing the ones that will help you build assets. The whole goal is for you to create security for yourself, increase the options available to you, and be better off than you are now. 5. Side Business Categories: For your purposes, you should focus on side businesses, a project you typically operate by yourself without creating new day job. Let's take a look at two main categories. Recite business. If something is a product, anyone can buy it and walk away. It could be something physical, a t-shirt, a book, a hat, or it could be something digital online like an app, software, e-books, guides, course, or anything else you download. Now, if something is a service, you usually have to do something for it. There could be something like standardized tests, expert consultation, party planning, coach, teach, or whatever else. Now that you know the difference between products and services, go through your list and note which category they fit into what you observe. And is there something obvious you have been missing? 6. Pick the Right Idea: Assume that now you have got a bunch of ideas. Your notebook by sketchbook is overflowing with potential offers you could create. You are ready to jump in. But maybe you also feel overwhelmed or frozen with analysis paralysis or afraid that you will get it wrong. Do not worry. You can use a simple process to evaluate your ideas moving forward and choosing action over inaction. So let's answer a question. What do you do when you have more ideas than you can count on? Even when you have 34 or five ideas. Everything, We, nothing see something different. So the thing is as silly as it might sound. A lot of people end up doing everything. I'll be noting whether they intend to or not. They tried to pursue all their ideas at once because they have side business idea, FOMO, fear of missing out. Or they don't do anything because they have side business analysis paralysis, also known as decision fatigue, also known as Oh my God. What do I do? So you can't do everything. It's impossible, especially with the job and all the other responsibilities you have. The whole point is to do something to move forward. So one way or another, you have to make some decisions. And that's what I want to show you how to do here. And here's how it works. First, you need a list of ideas. Second, you need to understand these five characteristics of any idea. Feasibility, the ability to begin turning the idea into action in a short period of time. Profitability, the potential to make money from this idea, also in a short period of time. Persuasion, also known as urgency or timeliness. Not only is this a good idea, it's a good idea right now. Efficiency. How quickly can this be executed? Motivation. I'm excited that you bought this idea. So you're going to score each characteristic on a scale, one to 51 being little difficult or bad, and five, being great, easy or timely. One is less desirable, Fridays more desirable. This is going to help you see which ideas you should drop and maybe even which one you should pursue first. So to make it easier, let's consider a real-world example. Assume you are a mobile application programmer who really likes cats. You are thinking about studying a cat sitting business, or you might offer consultations on Mobile Application Programming. How feasible is each idea? How profitable, how urgent to a timely, how quick can you get it going, and how excited are you about it? So when you do this, you might realize that mobile application programming consultation to a lot more profitable than looking at the cats. If so, as your decision, alternatively, will programming is more profitable, but you really like cats and your job right now is first of all, so this could be fun. Also to get started with cat sitting, all you need to do is compete a profile on a platform like So maybe that's the best choice for you. There's no cookie cutter solution for everyone. That's why it is important to consider all the factors when making your decision. Okay, now you get the idea. When you ideas based on these five characteristics and see how they add up. You need to apply it. If there's an obvious answer grid, There's your idea. If not, you should start by throwing out anything on the low end because if nothing else, you can eliminate some options. Then if a couple of ideas or ranking similarly based on new decisions on which characteristics are most important to you at this time. You need to make money right now, you shouldn't choose an idea we need diverse than the high profit potential, the high efficiency. If your career is stressful and it's especially important that you enjoy this side business. You need to make sure to choose something that's high in motivation ranking. By the way, here's some final advice based on much experience. If you are still indecisive, I have a highly scientific recommendation for you. Just pick something. Action is usually better than an action. Even if you end up changing choice later, you will still gain valuable experience and acquire useful skills. 7. Identify Your Customers: Now it's time to learn about Arctic market. So maybe some sort of demographic group B, e.g. women aged 25 to 30 with a college degree living in the West Coast are millennial men who likes movies. Thinking about the target market might not be as helpful as thinking about your ideal customer. So here's the premise of the ideal customer concept. Somewhere out there, there is a single person who is best suited for your product or service. When you are designing the product or service, the more you can have this person in mind, and the more you know about them in the first place, the more specific your offer will be. So far as you create your product. Seriously, think of this person. What kind of language use your ideal customer likely to respond to? Why is it so important for him or her to buy your product or service? What standing in the hallway, how can you help him or her out? When thinking of your ideal customer? Consider the unique situation considered a challenge, and consider how you have the solution to that challenge. Now, by the way, you might wonder, does this mean you will only end up selling to people who are perfectly match the archetype of this ideal customer. Does everyone on your customer is going to be exactly the same? The answer is not at all. Hopefully you sell to a lot more people. Still by focusing on net one customer and filtering your decisions based on how you think they will respond, will help you create products and services that truly stand out. When you identify an ideal customer and spending some time thinking about them can give you an advantage. So you have an idea already. Or if you are already selling something, who is your ideal customer? And how can you speak directly to them? 8. Make a List: Next step is where it's moved from idea to action. Ultimately, you want to not only spot ideas, but also act on them. You go and getting your project ready in a short period of time is to identify everything you need to create, Source, Complete or acquired before you consider, is ready? Perfect? Just ready. Now one of the most effective tools is called the list. When it comes to making this master list US made by different than anyone. Maybe you need something for your project. They are the delta or vice versa. But here are some ideas that might get you started. You might need a website. On that website, you need a products and sales page. You probably need an About page. You need an order page. Those are the essentials, but maybe some other pages of content. You might need an e-mail list. For that email list, you need a welcome e-mail. You need to plan to write a newsletter. You might need social media profiles. You might need a payment processor to accept payment. Deliverables are the things that you are actually selling. Initial inventory if what you are selling a physical product, online calendar tool, us selling a service that requires appointments. Just a few ideas there. Now here are a couple of points. Focus on what you truly need. Shoes only the essentials. Start with a single product or service. You could always expand later. Work on a couple of items from the list each day. You're able to have a longer workstation, sometimes batch cast together. Some deliverables require a series of tasks or activities to compete, so you do not want to wait between those. E.g. if a website builder freelance, so it has offered to help you make a website. As you ask, you can do everything else, a new list, and then wait until the last day to ask them to follow tool. You need to get them started while you work on other tasks. So it may be your first task is to drag the copy for your sales page. When you hand that off to them while you plow ahead with everything else. Remember, you will likely have more items or deliverables are new list and make sure you have whatever you need capture and to one shopping list you can work from. So it's objective of this lesson is to make that master list. It will be much easier to complete your project that you work from this list. 9. Building a Purchase Workflow: When you as a customer take a website too and make an online purchase, you usually go to a series of steps, most of which are fairly intuitive. But when you add the one selling something, however, the process is reversed. You need to create the steps that your customer or client needs to go through and you want to make it as simple as possible. Some research suggests that nearly 40% of purchases are abandoned before completion. There is a tool that will help you figure out everything you need to do. That tool is called the workflow. There are different kinds of workflows, but for your purposes, a purchase workflow is a way to think logically to each part of the checkout process from the perspective of the customer. You need to think from the perspective of potential customer, not just your perspective view. So let's say you are selling something. The business is doing incredibly well. You built a really simple website, maybe even just a minimal picture. At the top and bottom, you add a call to action that says Click here to buy these amazing products. So your workflow might look something like this. You got you offer. It goes to the call to action, which goes to your purchase process, then there might be some action potential up-sell. Eventually that goes to the confirmation message followed by any delivery information. Alright, now here's one more example. You'd use selling, consultation or coaching session focused on increasing someone's experiences. In other words, it is not a product, it is a service. You can say something like sign up now for your boosting experiences service, you will show your customer how to work in more effectively and feel better about themselves. In that case, the workflow might look like this. You've got your offer leads to a call to action, which goes to a purchase. Then the customer receives a confirmation Nicole to a schedule page where they can book a consultation or their appointment, and finally, any necessary follow up. So it's not that hard, but it's also easy to forget one of these steps. That's why workflow can help. Note that this workflow is presented from a customer's perspective. They see the alpha, they are compelled to act. They land on the confirmation page, et cetera. You don't have to wait until you have a website or a fully developed product or service. Once you have an idea of what you want to sell, you can go ahead and outline new steps to the process of buying your product or service from the customer's perspective. Among other benefits, this will help you understand exactly what you need to do to make it available for purchase. 10. Factors of Successful Offers: A major key to your side, business success lies in learning how to craft the perfect offer as soon as possible, early in the process, you want to start thinking about how your idea can transform into a specific alpha. Think about you as a customer. Customer don't buy ideas, right? They don't put the idea in store. Instead, they buy products and services. These products and services are always presented to them in the form of an offer. Everyone encounters office every day. Whenever you have the opportunity to take out your wallet. And by Sunday, either offline or online, there are $3 pastry with the purchase of any medium coffee. Airfare is on sale right now for $49.01 way flights, coming for a soup VD and feel like a new man or a woman with prices study at just $199. Every offer as three factors. A promise, a pH in the price. So let's break it down. The promise. Why you should care about this product or service. What will it do for you? How many change your life to the point where you'd be crazy not to pull out your wallet and buy it right now. There's the pH, why you should take action right away instead of just filing it away and thinking or that is interesting. And lastly, the price. Once you have hope your customer and encouraged them to buy now, then you have to tell them how much it costs and how to actually purchase it. So remember, no one buys an idea. A successful offer contain two or three factors. And all three factors are simple and obvious. Don't make it too complicated. Presenting your offer in a way that makes it sound even just a bit more compelling. The new competitions can give you a real edge. Here are some tips, right to a person, not a group. Talk directly to your ideal customer. Use action verbs. Use numbers. They get you attention faster than words. Use work that elicit joy, surprise, reassurance, and other positive emotions. Keep it fun and lively. Don't just list a bunch of features. We intend to focus on how you offer makes people feel better in some way, alphas are really important. 11. How To Set a Price: Now it is time to set the price for your product or service. It is okay that in the beginning to charge a relatively low amount, or even sometimes to work for free to establish your credibility, earn a testimonial. But before too long or your side business will not survive anymore, you need to waste the introductory number. Now, here is an important principle that can lead the way in determining your price. You need to know what your time is worth. As a general rule, at minimum, you should have the same hourly wage for your side business that you do for your child. So you work for the hours a week and divide your annual salary by 2080, you will get an approximate hourly wage. Here you can see that if your annual salary is $35,000, you only way to $16 an hour for $60,000, which is $28 an hour for $125,000 is $60 an hour. Just use the hourly number as a baseline foundation. You are selling product instead of a service, it will be harder to determine your hourly wage. So in that case, you can use a model called cost-plus. With this model, you first figure out how much it cost you to produce each one and new products. Also considering variables like development and production time. And then you add your desired profit to their Figure. Ultimately, it's not you who decides what the best possible prices is the market, when you price compare with competitors bolt in the product and service areas. 12. Test Your Business Workflow: So let's focus about how to finish up your deliverables and test your business workflow. What do you need to do that? Well, at this point, you might have a list. That list might include some of the items that you can see all. And now you need to work through each item on the list, getting them set up and ready to go. Some items may be easier than others. For a lot of simple products and services, adding a payment processor is really easy. It should take you an hour or less to sign up, verify your info, and add the code to the site. Or if you already have an account with the provider, you have everything you need right now, other items, you will discover that it will be more complicated. For your website. You will need a domain name that is the address of your site or web host where your site live. A content management system in the number of others. And last but not least, the actual content from the pages that will be published. Their setting everything up properly is a big part of the work you need to do to get you a side business up and running. You will get easier with time. The second time you do it will go quicker than the first. Or even if you are a beginner or this is manageable. It really helps to break things down tests by tax deliverable, by deliverable. Then once it is done, now you need to test your workflow. You need to make sure everything works as it should. Go to the sale. So alpha page or whatever you are using to invite people to sign up or by Sunday. Approach it from their perspective. Quick to all the links. And then once you have persuaded yourself that you offer is genius, complete the purchase process. Go ahead and bio pay for it. You can refund yourself later, but you want to make absolutely certain that everything works as it should. For your success, it is wise enough to check each part of your process. Confirm that the workflow works from the customer's perspective. And please do not remember to double-check the link in the email. Make sure all the links work, especially that purchasing. After they purchased, they automatically receive a confirmation e-mail, whatever else they need. Someone else to test and ask them to read carefully. This is not a task you are going to compete in a short amount of time. But once you are done, you will have something big to celebrate. Your offer is ready to be revealed. Take the time to do it, right, but do not take too much time. You need to get this out there. 13. Ask Expert People for Help: You can't do everything on your own. Let's modify it a bit and say, even if you could do everything on your own, you might not want to. I might be easier to get some help. Here's the takeaway for this lesson. Ask specific people for specific help. Don't just spray and pray. Again, be specific. And the most common requests that you might have once your project is ready to go is for people to help you reach your ideal customers or clients. You might have a few other tasks before then. E.g. when you go into your shopping list of deliverables you need to create, you might want to ask for something like specific technical help. You can get the content management system plugin to work. How do you apply a filter to a photo? You might want to ask for clarity around your marketing or pricing. And don't just ask people what they think. Asked if they would buy it. Big difference there. You might want feedback or just a gut check on how you offer a copy sounds. You might want referrals to someone you are trying to connect with our testimonials or endorsement from anyone who can ultimately vouch for your offer and make sure these results forecast. So before you go out and make a list of at least five x where people write down the name of the person and what you are going to ask them for. Then plan to reach out and ask them. Again. Remember that most people like to help. You want to give you out for the best possible out of success. To do that, you are probably going to need some help. So do not be afraid to ask. 14. Marketing via Social Media: How do you use social media to communicate value products or services offers carefully and consistently. So big picture first, the social media interaction is just another form of conversation. Just like marketing is essentially about connecting. It. You say you do not like social media. That is like saying you do not like people. Maybe you are in fact the mid central. But let's assume for the sake of this discussion that you are not. When it comes to social, the goal is to have the right conversations with the right connection and then you can make the sale. As you know, it is a very noisy world out there. More than anything, it can be a challenge. People's attention to organic social posting. These days. There is a lot of noise. There is also no guarantee that you'll fall through even see your posts. That is why you need to have a storm long term strategy. Let's start with a few things you can safely take off your plate. First and foremost, do not try to be everywhere. You cannot. It won't go well. Pick a couple of social networks that you will maintain an active presence. As for which coupled it should be really depends on your ideal customers. Where do they hangout? There is your answer. Give people a reason to follow you. You looked at most brands social accounts. Sometimes they are boring and you really only want to follow the medulla to Fen. You upset about something and you're trying to get help. What could be a good reason? Product giveaways, behind the scenes updates, something funny or just something different. The consistent. You have to provide customer support to Twitter. Not if you do not want to. If you are able to do it, which a lot of customers tend to appreciate these days, especially from bigger brands. Do we consistently post at least once a day? People often ask, how often should you post? Well, that is a good rule of thumb, once a day. Now, if you are in the fashion beauty, well, perhaps it is okay to do more. Or if it is normal on the network that you have chosen to postpone, then the iso K2. But otherwise, stick with once a day. Use social to promote sales. Not too often, but don't forget value either. This is a good reason to follow a brand. Online. Sales and promotions are incredibly effective, even when they are not groundbreaking. The amazing. Comment frequently on other people's posts, CO2 and climate and a bunch of posts. If you do it right, you will get the attention of the original poster and some other followers. It is always best to contribute to the discussion. But even saying something like, Hey, cool video or whatever can still be good. Now by the way, there are some automatic box that can do this for you. It is not usually a good idea to use them. There are just too many things that can go wrong. Imagine you have a bot setup to climate great post, a new followers posts. Sounds good, right? And anodic photos of sunsets. And not easy works. But what if someone posts some bad news or something really sad? Great post is not the best thing to say in that situation. Use hashtags and commenting for a low-cost strategy. Let's say you are a local wedding photographer. You need to connect with anyone in your area who is planning a wedding or anyone who works in that industry and might have the opportunity to refer. You. Use hashtags to find popular accounts in your area. Didn't like those photos and comments, wherever it seems appropriate. Do not pause anything promotional unless someone is specifically asking for a particular service vendor for them to come to you in this case. Last, use scheduling, but do so carefully. It is okay to schedule your posts that do not go totally on auto-pilot. It can lead to you being tone there for lack of intention. If something is scheduled to go out once a day, try to also check in once a day so you can make sure it looks okay and respond to any comments. Also, consider turning off scheduled posts when there is a disaster or the breaking news where it is not appropriate to be promotional. There is a lot you could say about social media, but you get Webpack is to start small and be consistent. Then overtime. Pay attention to what actually works. A lot of posts just go out in the void. And if you notice that people are engaging with something you do, then do mock death and do not worry about the rest. 15. Make a Launch Checklist: All right, You have come a long way from idea to generate product or service. What are you ready to put your product or service out to the world? Let's find out. Here is an abridged list of important questions you might want to ask yourself and answer before you move forward. Alright, first and foremost, you have a clear Alpha. Do you know exactly what you are selling if there's any confusion about that address this now. Can you explain this Alpha in one sentence? You can use principle. Keep it simple. Does that offer include a promise, a pitch, and price? Remember the three Ps? We know how potential customers will find your offer. Now here is a tip. Make sure there are at least three ways, three pathways where they can hear about you offer. Do you have a clear purchase workflow? You want to make sure it's really clear how customer can buy your product or service. No confusion. Does everything worked as it should? Do not take any chances. Go through and test it for yourself, then get somebody else to go and test it for you. You have a list of people you will ask for help in getting the word out about your Alpha. Last but not least, do you have a goal for your first month operation? Now, if this is your first time doing this, maybe you want to get your first sale or attract your first client, or perhaps you have a bigger goal. Whatever it is, what do you hope to learn, discover, or accomplished through this launch? There might be some other steps, some other questions, depending on what you are doing. You can answer yes to every one of those questions. Congratulations. If not, take some time to address them before going live. It is totally true that done is better than perfect. But some things are much easier to fix on the front end. Now one more thing, ask yourself what could go wrong. Then see if there's an obvious solution to any scenario you think of, e.g. if potential customers might be confused about what they're getting, make it really, really clear right on the other page. So you are almost ready to launch, answer these questions and crush it. 16. Get Real Feedback: That every idea is going to be a success. But if something's going to fail, it is much better to find out sooner. Again, your time is valuable. That is why it is so important to have a real-world tests sooner rather than later. The point is that you should do it as quickly as possible. So if you have spent some time identifying your ideal customer, crafting your offer, and then making you list everything you need to do to get it out there. The next step is to see what actually happens. Alright? You are some action steps are for something special to the first people who sign up. We want them for being quick movers. Then take extra care of those people. You serve them where they can provide testimonials, maybe even refers to more customers. Also asked him for honest, constructive feedback, especially about the sales process. Why did they choose to purchase? Was any part of the process confusing? Did they have any questions were not answered? We'll challenge is to do that and then prepare to look at the results are objective. We made sure to write down or otherwise captured this customer feedback. We view it and identify any areas where you can make significant improvements. Do not worry too much if you think you have made a mistake. There is still time to go and change things up for your next attempt. 17. Refine Your Results: Let's talk about the results. Most of the time. You first project is not a huge hit, at least the first, and it is not just your first project, it might also be your fifth. If it is a huge hit in the beginning, that is awesome. Just keep doing more for every did. Alternatively, if it is a total flop, you need to understand why most of the time the problem is going to relate to the Alpha itself. We're not reaching the right people with the Alpha. In any case, you need to change something. Maybe you should abandon ship entirely, or maybe you just need to look at that Alpha again. What is most common of all, especially once you have been doing this for awhile, is that your idea is not a hit and it is not a fraud. You could say that your idea works. Soda. Maybe you wanted five clients. That was your goal. But you land at one. Perhaps you plan for $2,000 in sales and you got $800. So then what? Well, you start by answering a few questions. Do you still have the same goals? What have you learned since study? You change something with the offer. Do you think you are different results? And for the parts that did work, can you do more of that? Now, based on these answers, you need to decide whether to proceed or start off by making an intentional decision. Don't just let it play out. Deliberately. Choose to invest your time and energy into making it work or be willing to walk and try something else. Now here's some good news. When the project is making profit, even a small amount of profit, it is often when to be easy to figure out how it can make a lot more profit. That is another reason why it is so important to get to you initial success. From that success, you can go on to me anymore. 18. Improve a Little Bit on a Consistent Basis: So how do you win the side business in the long term? How do you go from a partial success to a sustainable business? Here's a hint. It is not by getting really lucky or having the most amazing original idea in the world. If either of those things happen, great. If not, you just need to improve a little bit at a time on a consistent basis. So let's talk about what the difference between working on your business and working in new business. The natural tendency for most devices to work in the business. When you work in the business, you are responding to things. You are replying to emails, filling orders, fixing problems, and you have to do that to a certain extent, especially if you are the only person running the entire operation. But unless you work on your business, it will be hard to grow, improve. Furthermore, if the business does take off, you run the risk of heavy grow too fast. Did you do not take time to implement structures and systems? Alright, so when it comes to working on your business, what does that look like? It looks like taking time to focus on higher level tasks can bring in new revenue or improved the underlying structure of the project. Things like sales and marketing, product development, creating systems and process. You have employees developing and mentoring those employees could also count that most people watching this course won't be in that situation. Notice as well what is not? Answer an email otherwise responding, making minor updates, putting out fires and near suicide. Businesses being real firefighter. You are selling art, jewelry and selling platforms, make more products. Post my listings. You are offering business training, develop a new course. If you are shipping out a physical product development upsell for that product, continuous improvement is the only secret to long term side business success. Here are four ways to ensure you are improving by a little bit each day. One, you might want to ask yourself what percentage of your daily or weekly activities contributes to the bottom line. If it is particularly low as how you can increase it to every day, devote a block of time in which you will only work on those core business development tasks. And then before you start working, identify what you will do during that time. Otherwise, it is all too easy to get distracted. Three, at the end of the day or whenever you block of time is see if you can remember what you did. You do not have much to point to or you think, Hey, what happened? You had not been working on your business for if it is truly impossible to spend 20 to 30 min a day or these activities, growing your business and building the support you need. Maybe it is time to make some changes. Maybe you should outsource delicate higher or even just throw down. It's your side business. So you should do it in a way that serves you best.