Public Speaking Success Part 3 of 5 - Six Techniques of Excellent Speakers | John Colley | Skillshare

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Public Speaking Success Part 3 of 5 - Six Techniques of Excellent Speakers

teacher avatar John Colley, Digital Entrepreneurship

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Taught by industry leaders & working professionals
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Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

9 Lessons (26m)
    • 1. Public Speaking 3 Introduction

    • 2. Introduction to Six Techniques Employed by Excellent Speakers

    • 3. Develop Your Own Sense of Style

    • 4. Sell Your Sizzle Before You Speak

    • 5. Establishing a Rapport with Your Audience

    • 6. The 10 Minute Rule and How to Use It

    • 7. Just One More Thing

    • 8. Make It Look Effortless

    • 9. Activity 3 Crafting Your Headline

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About This Class


Public Speaking Master Class - Step by Step Coaching to become a confident public speaker!

This is a FIVE part Course - so when you have completed Part 2 move on to Part 2


If you want to stay up to date on my newest classes, be sure to click “Follow” below.

My followers are the first to hear about these opportunities!


Attention! Just IMAGINE>>>>

How would your lifestyle change if you could make an extra $1,000 a month from speaking, with very little extra effort? Or even $10,000 a month?

Have you ever dreamed of being the respected Public Speaker, travelling, inspiring people, making an impact, changing lives and being rewarded for doing something you are passionate about?

Many people are afraid of Public Speaking? What are you afraid of?

  • The Audience?
  • The Speech
  • Your Slides/
  • Yourself?

There is nothing to fear but fear itself! Don't let it beat you!

You have a passionate and authoritative public speaker inside you! All you have to do is liberate that Public Speaker!

Are You Ready To Do That?

So, Is this for you? Yes?

Then this is one course you will not want to miss!

Let me take you through the Step by Step process I use to create and craft my speeches and presentations.

This is not theory! I show you presentations from my actual speeches. I provide a case study of a live event which I spoke at, with the slide decks included!


A Personal Note to New Students!

Dear World Changer,

Enrol in this one course and I guarantee I can show you how you can deliver authentic, effective presentations that will mark you out as the Go-To Speaker for your topic!

Uncover, your own unique style! Liberate your inner Public Speaker!

Best regards



I have been speaking in public since I left school. First as an Army Officer, then as an Investment Banker, now I speak about Online Media and Creating Online Courses!

Here are a couple of Testimonials from my Presentation at New Media Europe 2015 in Manchester, UK

"Thank you, John, for your amazing presentation. Full of content... no, it was overflowing with content! And such practical stuff too. Thanks for inspiring me, giving me so many ideas, and showing me how to get on and do it." David W.

"Great presentation John. John presentation on creating online courses at New Media Europe was straight to the point and well structured and delivered by an assertive speaker." Lucie M.S.


In this 5 Part Course you will discover;

  • The key points of a successful presentation
  • How to identify your Audience
  • The importance of matching your content to your audience
  • A clear template for creating a successful presentation
  • Why every presentation should be a Three Act Play
  • How to open and close with Impact!
  • How to be YOU!
  • The importance of a Sizzling Headline
  • The meaning of the 10 Minute Rule and how to use it
  • How to create amazing slides
  • Key tips on mastering your stage presence
  • Why delivery is as important as content

And much more!

Step by Step we shall create together

  • Part 1: Activity 1: Your initial draft script
  • Part 2: Activity 2: A Story Board for your Script
  • Part 3: Activity 3: An amazing title for your Presentation
  • Part 4: Activity 4: Your beautiful Slide Deck
  • Part 5: Activity 5: Practice and Rehearsal of your Speech

Seven Compelling Reason to Enrol Today

  1. Discover how to banish your fear of public speaking
  2. I share my Template for creating speeches which you can use for any event
  3. Develop your own speaking style with confidence
  4. Learn how easy it is to establish a rapport with an audience
  5. Find out how you keep your audience's attention throughout your presentation
  6. Find out how to deal with the most difficult questions
  7. Let me show you why you can throw away your script!

I am with you every step of the way!

Message me or start a discussion! Any questions, any issues I am here to help! We are travelling this road together!

Enroll today and take the first steps to becoming an accomplished and authoritative Public Speaker

With Confidence in your ability to be a Confident Speaker

Links to Other Courses in this Series
Public Speaking Success Part 1 of 5 - Conquer Fear, Get The Basics Right First!
You can find Part 1 of this Series here:

Public Speaking Success Part 2 of 5 - Creating the Structural Framework of a Great Presentation
You can find Part 2 of this Series here:

Public Speaking Success Part 4 of 5 - Creating Yours Presentation Slide Deck

You can find Part 4 of this Series here:

Public Speaking Success Part 5 of 5 - Presentation Refinement and Rehearsal
You can find Part 5 of this Series here:


If you want to stay up to date on my newest classes, be sure to click “Follow” below.

My followers are the first to hear about these opportunities!


See you inside the Course!

Best regards,


Meet Your Teacher

Teacher Profile Image

John Colley

Digital Entrepreneurship


Exceed Your Own Potential! Join My Student Community Today!


Here is a little bit about Me...

Cambridge University Graduate

I have a Bachelors and a Masters Degree from Cambridge University in the UK (Magdalene College)

Master of Business Administration

I graduated from Cass Business School in 1992 with an MBA with Distinction and also won the Tallow Chandler's prize for the best Dissertation.

British Army Officer

I spent nine years as a Commissioned British Army Officer, serving in Germany and the UK in the 1980s, retiring as a Captain. I graduated from the Royal Military Academy Sandhurst (Britain's West Point) in 1984.

Investment Banking Career

I have spent over 25 years working as an Investment Banker, advis... See full profile

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1. Public Speaking 3 Introduction: Hello and welcome to Part three off my public speaking success course. It's great to have you here, and I really hope you're enjoying the course so far. Don't forget, if you haven't looked up parts one and two, it's definitely worth going back to the beginning and doing this course in its complexity, because the whole thing is designed to fit together, and Parts four and five will also be available if they're not already available when you're watching this. So my name is John Colley on the six minute strategist. I'm a very experienced online course instructor. I've got over 33,000 students. In fact, it may even be 34,000 students by now, and I'm my students are in 175 countries. So, as you can see, I have been doing this for quite a while. This course is going to cover the some of the speaking techniques, tips and tricks, as well as getting your presentation title right on. The idea of this is to go through and really pick up some some extra at technique so that you can make sure that when you deliver your presentation, it's really gonna be as effective as it possibly can be now. The benefit of this course is very simple. I want to help you to learn from the other experts who have been speaking a lot, and so that you can very quickly learn these tips and techniques to make your public speaking skills even more effective. Now this course is felt really anybody who is interested in public speaking, whether you've already started or whether you're a complete novice, and I've designed it so that you can get as much information as much skill packed in as quickly as possible, as well as at the end of the five part course, you are going to end up with a complete speech and presentation that you can give. So the project for this course is actually twofold. First of all, there's the very simple one. I would like you to craft your presentation title, and I'd like you to share that in the project area. The other thing I would like you to do, I added the the roadmap part four. To this. I'd like you to add the 10 minute rule and how you're gonna cope with the 10 minute rule into your roadmap for your presentation. So when you've done that, please share your projects in the project gallery, your screenshots, or tips or tricks really like to get involved with you and see what you're doing. So please definitely do that. Don't forget, this is only part three of five parts. So you've got two parts before and two more parts to come. So definitely make sure you check those out there definitely on this platform. Now I'm here to help. So if you've got me questions, if you need some help, reach out to me and I'll do my best to respond to your questions and Cruz as quickly as possible. So again, many congratulations for enrolling in this course. Fantastic to have you here, and I really hope you're gonna get a huge amount from it. So let's get started. I'll see you in the course base shortly, and I really hope you're going to enjoy this part. Three off my public speaking successful 2. Introduction to Six Techniques Employed by Excellent Speakers: in this section. I want to take you a little bit further beyond just the content of your speech and presentation. I want to start to bring you into some of the techniques that you can use to deliver a more effective presentation. The first of these is all around style. Be yourself. Create your own style. When you give your speech and presentation, people have come to see and listen to you. You don't have to be anyone else. Make sure you sell the sizzle off your presentation before you get there. And that's all about headlines, giving something to intrigue your audience before you even turn up. So building a really effective headline that is going to get their imaginations running is really important. You must learn how you can establish a rapport with your audience when you give your speech in your presentation, and I'm going to try and give you some advice about how to do that. The 10 minute rule is another really important part off giving a an effective speech and presentation because it's all about keeping your audience interested and not letting their attention wander on. I explain what the 10 minute rule is, and I explain why it's so important, and I explain to you how you can use it to make it really, really effective technique for your presentation. Joo Empty Just one more thing Steve Jobs is great little technique at the end of his presentations on I Show You Why that's so useful are so clever. And finally, I want to encourage you to make it look effortless, and I give you some advice about how you can give a really much more engaging a much more interesting presentation by the way you deliver it on the style in which you deliver it on . There's some advice there into some of the techniques you can use to make you make you the appearance off. How you deliver your presentation really look very slick and very professional. So that's what you can expect in this section. There is a activities do, and that's all around crafting or headline, which is going to be really important. But I'll take you through that when we talk about selling the sizzle on the headlines, so I hope you enjoy the section Let's get on with it 3. Develop Your Own Sense of Style: I want you to develop your own sense off style. Now, as you're refining your presentation, you need to make sure that you and your started delivery fit into the context of what you're doing on the first. Most important thing to remember is just be yourself. Don't try and deliver a speech in the same way as the guy who's just bean speaking before you has done it, do it your way and do it in a way that you're completely comfortable with now aligned to. That is what you wear on. My best advice to you is to look smart, but don't over dress, so try to gauge it so that you dress just a little bit better than your audience, but not completely over the top. So when I was speaking New Media Europe, I wore a nice, clean white shirt and some chords, knowing that everybody was going to be relatively informal if I was going to be in a more formal business presentation than I would have worn a suit. Just remember that whatever you wear, it should be appropriate for the event. And if you're not sure what that is, then contact the event organizers and ask their advice. Say, you know, what should I be wearing? What should I? What should I be speaking? How should I come across watching much of my dress sense? Be Allow this sense of being yourself to come through in your delivery in the way you present your speech. I eat. Be relaxed. Don't be nervous. Just be yourself on. If you do that, then the flow will come and you'll give a much better presentation. Now this is a well part off refining how Andi in the context of which you deliver your speech and presentation. So it's a really important part because if you're feeling comfortable and you're feeling relaxed, then you'll give a much better speech and presentation. 4. Sell Your Sizzle Before You Speak: sell your sizzle before you speak. We're talking about Ted titles and headlines. The importance of a really good title for your speech or your presentation is incredibly important because it really is your calling card. It's the first thing that your potential audience is going to engage with Andi. You've got to entice them into your speech. You've got to make them want to. Come on. Listen to what you have to say. Which is why I talked about selling the sizzle. Now give you a few examples from my recent presentations how to launch a successful podcast . Dead straightforward, very clear. You know, you're going to get talked about podcasting, you know, again and get talked about the launch face and, you know, getting it talked about how to make it successful. So there's very, very clear and your I want you to think about these titles. Once I start explaining some of the ideas and rationales behind them, the next 16 steps to you to meet course success. Right? So what are they gonna get? They're gonna get six very clear steps. It's all about creating you. Timmy. Courses on is about how to make them successful on. If you're somebody who's looking to come to a presentation and you interested in online courses, you think Okay, I'm gonna learn some specific things on. I'm gonna take myself a bit closer to being successful. Said they're gonna be interested. Last example. From passion to profits with online courses. Again, you're going from a to B from passion to profits. So there's a journey there. They know they're going to get taken on that journey. But that journey is going to benefit from the benefit that because they're going to start at the Passion stage and go end up at the prophet stage. So it's very clear why they want to go and learn about this. There's something in it for them. What's in it for me. We have been talking about that, and it's all about online courses, so very straightforward. Now let me give you the rationale behind some of these things. First of all, most obviously 140 characters or less. Why would you want to say that? Well, of course it's one. It makes it short, concise and memorable, but also it fits a Twitter post, which means it's very easy to share in social media in any form format. Twitter is the shortest one, but you could put it on Google. Plus, you can put it on Facebook. No problem. But if it's over 140 characters, you can put it on Twitter because what is so conversational? You're really missing on edge there. You need to make one idea clear in your headline. You don't need to give them lots and lots of things to think about it. It's a very single, simple single call to action, and you'll see with all of mine that was very straightforward, that there was one topic being discussed and it was going to go in one direction. Try to present your title from the perspective of the audience again. I mentioned it for what's in it for me. So you want to make your title something which will resonate with them because they're thinking, Oh, yes, that's what I want. That's what's gonna help me. The personal benefit again. It comes back to benefits and features. When you're writing copying, you're selling things. You don't talk about the features. You don't talk about the different components of something you don't talk about the lists of lectures you talk about the benefits those things will give to them, and that has to be reflected in the title. So when I talk about success when I talk about profits, when I talk about launching a successful podcast, all these things are communicating. That's a real personal benefit for the person. If they come along and listen to what you have to say, and, of course, having that vision of a better future, meaning that they will come to the presentation, listen to what you have to say and they'll go away and they will be able to take themselves further forward towards the better future that they're aiming for. So having that that vision built into it is again an important element of it. So I hope this really helps you to think. And I've given you some concrete examples about how you put together a really tight, really compelling headline because it'll really increase the number of people who want to come and listen to you as opposed to having something which completely misses the point. So don't forget. Sell your sizzle before you speak 5. Establishing a Rapport with Your Audience: I want to talk now about establishing a rapport with your audience. The key to this is some form of audience participation. You want to involve them in your speech so you make it a much more of a dialogue, that much more of inclusive event rather than a lecture, where you're simply talking at them on their sort of sitting there absorbing information. This is one of the reasons in these courses having activities and quizzes makes it much more interactive and much more interesting for you, the students. The same principle applies when you're giving a speech or a presentation. One way of doing this is to have a new instant poll by saying how many people here and then ask him a question and then get them to stick their hand up equally. You can ask them a question, but it wants to be a yes, no type question. It's not intended to start a dialogue. So you know you want Teoh. I sometimes ask you, but I'm doing my speech about online courses. How many of you here think you are experts and I asked them to put their hands up so these questions draw the audience into the presentation and make them feel they're part of the exercise. You can also get them to interact with one another. So when I was doing my podcast presentation, I actually got the audience to introduce themselves to another and ask him a question about podcasting. The trick with that Waas keeping it under control, and I'll talk about that in a moment. But you do need to make sure you put a time limit on this. You can also share the stage with your audience. You can bring somebody up now At the new media in Europe, Jonathan Tilly did a serious of excellent exercises on stage with members of the audience on that really made it a much more inclusive event. It was a very, very effective technique. So think in your topic how you might get somebody up and get them to do something or get them to answer a question or maybe handle the demo or something that you can then work with them together with them up you upon the stage with you. Demos, of course, in their own right, where you actually demonstrate something on you enable people to pass it around and they can play with it and fiddle with it. The issue with that is that if you've got a very large audience when you're gonna get your item back, but more seriously, it can be very, very time consuming. So it works tends to work better with a smaller audience, because what you don't want to do is being carrying on with your presentation whilst that item is still going mount because those people and a lot of people in the audience when we focused on what's going around in the audience rather than what you have to say. So the key here with these little interactions is to keep them short and keep them very simple. On that way, you make the point. You establish the report, you established the interaction and you move on. Whatever you do, do not lose control of the situation. If you're going to get the audience talking amongst themselves, you'll find very quickly the noise level starts to go up on. Unless you have a very tight guillotine on it and you get people back to you, you can actually lose control of the audience, which is a bad thing. You also could lose control of your timetable, which is equally bad. They all have the organizer's breathing down your neck and telling you to hurry up and then you'll end up losing really good content at the end and potentially also losing your strong finish. So that is something you gotta look out for. So that is some of the ideas that is the principles behind how you can establish a report with your audience and again make them part of your presentation. Make them part of your speech, which will make you a much more engaging speaker. 6. The 10 Minute Rule and How to Use It: Now it's time to talk about the 10 minute rule on how you should use it. The 10 minute rule is very simple. Essentially, people have got a limited attention span that they can listen to you droning on and on on on for only a limited amount of time. Andi, It's generally accepted that the attention span that most audiences start to go away from you at all. The time limit is 10 minutes on. This is called the 10 minute rule. So after you've been speaking for 10 minutes, you know you're about to start losing the attention, the audience, their minds to start to wonder their friends or about something like that. So you need to do something to re engage them. You have to change gear in your presentation every 10 minutes to re engage your audiences attention. So you have to break the flow off what you're saying and then take them in a different direction very briefly before you bring them back for the next 10 minutes. Slot off what you're talking now when you're doing a 30 minute presentation in a 45 minute slot, which gives you time at the beginning for start the thing off. It gives you time for Q and egg is your time to wind up with a strong impact. You end up with a three act play, and each act is effectively 10 minutes. You see where I'm going with this on their four between the two acts, you need a break, which could take about a minute. But you need to do something to break the flow and re engage their attention. And this is why the three at play works so well in the in the whole structure, off a 30 to 45 minute presentation. Now, if you're giving a longer presentation, you're gonna have to find things to fit into these these gaps every 10 minutes. So it's not that you straight out and only have two gaps. It's every 10 minutes. You find something, maybe you stop and tell a story or whatever it is, but you find something to re engage their attention. Now, one of the ways you can do this is you engaged them in participation In the previous lecture. I've talked about various techniques for establishing a report with your audience when you can use these same techniques to re engage their attention and to break the flow of what you're talking about. So demonstrations, bringing people up on stage to do things, asking them questions, getting them participating in things. All these things which only need to take 30 seconds to a minute, are enough to reset their attention span and get them back to you on working with you. Now, what I've done is I've updated our road map on What I've done is I've put in the 10 minute rule into the road map. So now you can see how it fits into the overall structure. You've been working with Roadmap three in the previous section, so you shouldn't have to do a lot of rewriting. But you see the new roadmap with these breaks in it now you've got to add something where you're going to ask them a question or building. The demo will tell them the story or something so that you re engage their attention. So roadmap for will be available as a downloadable. Pdf to this lecture. So that is the 10 minute rule. It is really, really important because if you don't have thes breaks, then after about 2025 minutes, half your audience will probably be asleep. And if any of you are a college and you sat through long lectures where the lecture has just droned on and on and on your know exactly what I'm talking about. 7. Just One More Thing: I want to tell you about a really neat little trick, a little technique you can apply at the end off your presentation. And that is the one more thing technique, which I have to attribute in fairness to the great Steve Jobs, who is a master off giving presentations on Steve used to have this technique at the end of his lectures, which you can have a look at by just basically going on to Apple. Andi going onto YouTube and searching for apple keynotes and Steve Jobs and you'll find them and watches keynotes it right. In the end, he comes up with one more thing, which is the big reveal. He keeps the best toe last and he has a really impact. And it was typically when it was a big product launch, whether it was an iPod or an iPad or the new iPhone or whatever it WAAS and he'd say just one more thing, and then, kapow, this great thing came in. Now you don't have to be quite as dramatic as that, because you're not doing necessarily a product launch. But if you are doing a presentation of some kind and you want to leave them with a parting thought. It's like having a bookend or a full stop at the end of your presentation, and you can send them out with a single thought. And it's a really easy, really effective way to round things off at the end. It doesn't mean you go out with impact, which I've talked about before, and that's really important so you can have a proper for full stop, end your presentation on, have the impact on make the point. It also has the benefit of leaving the audience with something that they're going to remember because they will remember the last thing you tell them as well as some of the key things to your presentation as well. So by doing that, you send them off with that party short, you make the impact that you also lodge something in their brains that they will take away . So do consider using this technique that just one more thing approach. It's really used for little trick, and it's a very, very good way off rounding off your speech or your presentation 8. Make It Look Effortless: I want to talk to you a little bit about how you could make your speech your presentation look effortless. Remember that confidence is transparent. And if you act in a confident manner, then your audience will believe that you are confident. So it is all about how you express yourself, how you come across to them on. They'll believe that you're the most confident deliver of a speech in the room. One of the keys to this is, of course, to rehearse on, then rehearse on, then rehearsed more because if you keep rehearsing until you really mastered your material than when you go out there, it won't be a trauma. It won't be a stressful event. You will be going out and talking about something that you're completely confident about. Another very important factor is to get feedback in the early stages off delivering a speech, make sure you go to your colleagues and ask them What did they think asked them to come and listen to what you're saying? Toe what you're delivering, how you're saying it on, encourage them to give you feedback. No holds barred on anything that they feel you can improve on speaking in public is something which you develop a skill at. You are not going to be perfect the first time, so continuously strive to improve yourself. Every speaking opportunity is an opportunity to get better, and you should will use each speech that you give as a learning curve as something you can develop your own skills from and again. You get an audience there, so I asked them what they think of it. Another technique, if you don't want to ask the audience, is to get somebody to record you actually delivering a speech live or you could record one of your rehearsals on. Then listen on Gua Church and see what you think from an audience perspective is either quirky or a bit strange. Or maybe you're saying comes too much. Whatever it is, you'll be able to see the things you can improve on on. It will really help you to develop and get better. Now, don't forget body language is really important. You cannot stand just stationary behind the Lector and hiding behind it like it's somewhere safe. You actually have to be expressive with your body language as I'm being with my body language now because it communicates so much mawr to your audience now really important point. Keep your hands visible. If you're standing behind the lectern and people can't see your hands, it seems as if you're hiding something. But in body language terms, if people can see your hands, they can see that you're not threatening on. They'll warm to you and engage with you much better. You often see people who have to stand behind a lectern, put their hands on the sides of the lectern in plain sight on This is another good way off sharing people that you are harmless and you can be engaged with, but your hands have to be visible. The best advice I would give, though, is get out from behind the lectern. I like to pace the room and to walk from one side to another, sometimes even moving into the audience. It really makes it an immersive experience, and it makes it much more interesting through audience than if you're hiding behind a lectern where they can't really see you. Finally, I would just say that preparation is the best possible antidote to nerves, so the more preparation you do, the better your speech on your presentation will be so it's very simple. If you look confident and you make it look effortless, the audience will love it. 9. Activity 3 Crafting Your Headline: Now, I'd like you to spend a little bit of time really getting your headlines sorted out. So this is Activity three crafting or headline. Now I've provided you with a pdf, which has got a little a Ben Noir of the key points to remember. But I've also provided you with 40 riel life examples off presentations and speeches given by some of the best people in the game. So I've given their names so you can exactly see who they are. So really credible that these are top notch keynote on mainline speakers. And I want you to look at the constructs off their speeches and then bear these points in mind. Okay, Are the title short less than 140 characters? Are they addressing a single topic? Are they memorable? Catchy. Do they ring ring in your mind? Do they resonate with you? What is the benefit for the person reading it? Make sure that it's coming at them from the audience perspective, and it gives a really great vision off the future. So the pdf is attached to this lecture, and I want you to download it and start brainstorming some ideas for your your titles, and don't be afraid to combine them and take the best from them. Once you've done that, put it aside and you can then come back to it and you'll have something to work with when you're getting your speech together. So that's activity three. I'd really like you to crack on with that now before you carry on with the rest of this course.