Transcripts
1. Welcome to the Class! : Hey there and welcome to
this course all above my five-step process to creating a beautiful
social media content. I have worked as a social
media strategists and digital marketing specialist
for the last ten years. And one of the
questions that comes up the most is how
do you actually generates a lot of social
media content with Aquafina resentment towards
social media without feeling like you're going to
burn out and doing it in a way that's both
efficient but also creates and be uplifting in this course are
really going to be running you through my own
bespoke five-step process. It's going to enable
you to do just that really super efficiently and easily create lots of the content in a batched
and organized fraction. That's going to mean that you're not worrying the day that a person needs to go out
and find what to rise. We really want the process to be raping hot and efficiency. And not as if you're wondering what experience I haven't
had to teach this course. Having worked over
the last ten is in a digital strategy capacity
in digital innovation rule, I've worked with a lot of really iconic brands and
being employed as a digital marketing manager
for two major brands to now being a freelancer
and a solopreneur, I'm really putting those
skills to work and helping small entrepreneurs are
like myself ready and leverage the power
of social media in a more meaningful way. As entrepreneurs,
obviously, working hard is not something that
we're not used to, but we want to be
working hard in the right areas and really
working at our actual craft. And probably not just the social media posting
about business. I'm gonna be teaching you
all my favorite tips, tricks and hacks in terms of creating in a way that is super systematic and is really
going to leverage your brand to the
best of our ability. I have a YouTube channel which is solely dedicated to helping people and do digital bands like which I'd love it
if you checked out. It has more than 225 thousand
of years where I talk about topics like exactly what YouTube has done
for my business. Whatsapp, whatsapp for business. A whole lot of
social media content about platforms like Instagram, as well as causes about my journey,
teaching on Skillshare. So please do be sure
to subscribe to me. They're as I post
helpful tutorials over on YouTube every week, and you just need to search for mixed colors on
YouTube to find me. If we haven't met before, It's a pleasure to meet you. My name, It's bags.
I'm a YouTuber, a course creates and of course as social
media specialist, Conway, to share
everything that I've learned with you guys together, we can really plan
our content in a way that's going to
make the next couple of months just so much
more efficient and uplifting when
we're not worrying about what to post
on social media. So if that sounds good to you, I cannot wait to see
you on the other side.
2. Outcomes of this Class : In terms of our key learning
outcomes, for today, we're going to be
discussing how to go about social media content planning
and a super succinct way, how to use content pillars and a target persona to
draw inspiration from other creators and
Aneesh and simply and easily generates an abundance
of social media content. So whenever left
wondering what to post. And finally, we want to turn social media content to a really enjoyable creates a outlet for rather than something
that we're all dread. Let's get into it. Or rats or in terms
of how this class is structured and our
learning journey together, our agenda is going
to be all about educating, exciting,
and empowering. So as a strategist
and as a freelancer, I know that people
do charge a lot of money for social media services. And if you are so inclined that there's
actually no reason why it small business
owner should not be creating their own
social media content. Obviously, there
is a time factor, but with the tools and tricks you're going to
learn in this course, you can try and minimize
the time that you spend on social media and
actually maximize your output in terms
of beautiful content, that's really going to up level your business as a value
add for this class, I also threw in a mini e-book, which I'd love for you
to download and read. It's called social media 101, and it's really a
must-have guide to leveraging social media
for your small business. So in addition to the content that we're going to
be covering today, there's also other helpful
tricks that you can really work through at
your own time, digest, and come to a place where
you really start to feel confidence and like you're owning your social
media landscape. They are also really handy
cheat sheets, alerts, which showcase the
characteristics, considerations, as well as the features of each of these social media platforms. And it's going to help you
compare the analytics, advertising, and the training
opportunities per platform. The absolute best part is
if you are a freelancer yourself and you do create social media content
on behalf of clients. I've included editable,
she cheats in all of these Canva
templates so that you are actually able to use
them and upskill your own clients and
really paired forward in terms of that educational
piece that we know is so important when it comes
to social media marketing.
3. Developing your Content Pillars: It's our very first
step is going to be establishing
our content pillars. Content pillars are
really kind of a fun way to establish our energy around
a particular objective. And really focus
where we're going to be spending our
time and intention. If you consider what social
media is as a whole, much of what is social
media strategist is really trying to do. And what you as a small business
owner potentially could actually do yourself is to go
through a similar process. What does strategies
would typically be looking at is what is
your brands based? Soft, if you had onboarded a social media freelance
so they wouldn't ask you a lot of questions
around your products, about your brand, your company, your marketing, your
position, and your heritage. They would really be trying
to get to the cracks and distilling your brand
into some kind of essence, some kind of brand
bible or brand book, which is rarely going to be the mother ship of what they're trying to communicate
to consumers. You as the business owner, are going to be in a much
better position to put this brands based off forward because it's far more authentic, it coming from the business
owner themselves rather than, for example, from a freelancer
that you may have hired. Not having budgets and feeling down about that in
the sense it's like, okay, well, I can't afford
to onboard someone else. You know what you're really do. You need to leverage
the fact that you know your brand better
than anyone else. And therefore, you are
going to be able to put that best self forward,
the absolute best. Second of all what a strategists
would be looking at, and what we're going
to be looking at today is that audiences mindset, because you're not creating
content for yourself. You're not creating
it because you don't have anything
better to do. You are creating edge in
order to direct value towards your products and
your services and drive interests as a
result of doing that. So you're really trying
to get people along that purchase decision
journey where they come to be aware
of your products, that come to consider
your product. And then ultimately
you of course, are wanting them to convert. So think about what
attitudes they may have, particularly towards your
niche and your industry, any behaviors they may possess, and any interests that may
be quite unique to them. And then finally, the
strategist would be considering the cultural context in which your brand operates. So what are the macro trends and daily events that
are actually occurring? And so by combining these
three quite powerful forces, strategies would put forward
is social media strategy. But in this instance, we're really going
to be empowering you to do the same thing. Even though at the end
of it you may not have 100 slide presentation like maybe a strategist
would present to you. But annual mind, it's very
clear either whether you're delegating that to someone
else to help support you with or if you as the
small business owner, rolling it out yourself in
terms of where he needs to be spending that time so
that there's no time wasted. That the end of the day. Part of focusing
this effort around those three key places is going to be a
step-by-step process, which is really going to get
us to that nirvana rods. And the three-sixths that
I want you to undertake, which then form part of this five-step process we're
going to go through today. The first is actually
established in content pillars. So those are typically three to five pillars
that you're going to speak about as a brand. Second of all, you're going
to create a digital persona. You're gonna take any anecdotal
inside the DO Hebb into your consumer base
and put that down on a one slider just so that when
you are creating content, you have that maybe
above your desk, really inspiring you in terms of who is this person
that I'm speaking to you? Because the second that you
feel like you're speaking to everyone or you're
speaking to a big group, group of people, it can
be really hard to then go about producing really
relatable content. So that's not what we want. We want to be
producing content with a very particular
person in mind and the digital persona is
going to help us do that. Then once we've done that, we're going to go about a
really fun planning process, which I am going to show you all of the ways in which I get inspiration for
all of the clients who social media had to take. This is going to
mean that you never starting from scratch and you're really always coming
from a place of inspiration. First of all, let's discuss
these content pillars. So there are five
content pillars that will work literally
for any brand. If you are feeling
devoid of inspiration, I would really suggest
just using these five. However, on the next slide, we'll also show you how
to create bespoke ones. In this example,
we're going to say the product is our
first content pillars. So what are the
collections that you have and bear in mind obviously that the product could
also be a service, but for the sake
of the five P's, it's been called a product here. Let's think of who these
products are really created for, how they are ordered, how they exhibit, how
the delivery works, and any kind of
logistics and nuts and bolts around the product
and the product delivery. Second of all, we're
going to consider the people within your brand. Here are the faces
behind the operation. Is it a warehouse staff? Is it you as a small business
owner, isn't a designer, is it a ceramicist, is of a fashion guru. There's so many
different elements to each unique business. And so people can really
relate to these faces behind the brand rather than just hiding behind
the logo each time. The third content
pillar is process. So what is the
manufacturing process to create your
product or service? In many instances, this might actually just be a deeper dive. Maybe you're an
architect and you want to share your love for architecture so you could speak to where you studied
architecture, how you fell in love
with the process of designing and
conceptualizing buildings. And how you got to where
you are today as let's say, a one man band. You're running an
architectural business. That would be a service example. But of course with brands, this could be as
basic as what is the production line looked like in the manufacturing
of your process? Are you a ceramicist that
has been firing a kiln, the app to actually produce handmade goods or your
jewelry designer. And where you actually
sourcing a lot of that from with sustainability and ethical treatment
of employees being a huge focus of consumers in this day
and age as it should be. We do really have
this fascination in terms of how products
are manufactured. Be shut obviously covered
this in quite a lot of detail and probably more detail than what you would
ordinarily cover it. So really get into the nooks and crannies in terms of how you are creating your end product. Then number four is proof. You want to give testimonials of happy customers or potentially any micro influences
that you may know of. Who you can convince to
work with you through payment or through products or through some kind
of trade exchange. This proof is really important because you're basically
saying to the consumer, trust me, use me, you won't be disappointed. Then play is a really fun one. This is competitions and more experimental
types of posts. You could be quiet regiments at, in terms of first
for content pillars. But I want you to have fun
with a fifth one player because that's really
what it's all about. To move away from those
five stock standard ones. I've put together
four different ones, which are a little
bit more specific. So you could, for example, choose to use these if maybe those five
didn't work for you. In this example, I've actually
assigned a percentage according to what I thought was important for a
particular brand. And this is gonna be different
in a case-by-case basis. So the product I've
saved as a 40% focus. Then I've said that
lifestyle is a 30% focus. So let us say for example, I'm wanting to market
a picnic brand. The lifestyle shots and
the lifestyle imagery, soft selling is also
really important. So I don't just want to show pictures of the picnic basket. I actually want to show
the beautiful lifestyle that comes along with that. So I live in kids
on South Africa. So I have absolutely
no shortage of being able to connect with
amazing photographers here in Kate's on
to put my clients picnic brand in the
fall by shooting loads of beautiful lifestyle content and having that account for 30% of their real estate online. Then I decided that
actually I do want to have quite a newsworthy
topical content angle. So if there's anything
relating to grade, whether or summer picnics
or music concepts, I really want to be there and
then the forefront of that. So I'm gonna choose to allocate
20% of my efforts there. And then finally 10% of my competitions where I'm really going to promote
the picnic brand by having monthly competitions that
are going to encourage people to share and follow my Instagram account,
for example. As you can see, it's the
exact same concepts. It's not sticking to that file
formats and it's actually allocating a particular
frequency using a percentage. If, for example, you are
posting ten times a week, then four of those posts
would be product three, lifestyle to newsworthy, and
one would be competition. Of course, we need to bear in mind that we're not operating across a full suite
of platforms. And this is a really a key way in which I see small
business owners burning themselves is that they will know in the
back of their minds, you know, I can't post the same content or Facebook, instagram, Twitter, and LinkedIn, but I
need to have all platforms. And so they ending up creating four different pieces of content for four
different platforms. And then wondering why at
the end of the year they feel like they're dragging themselves across
the finish line. What I've really noticed, especially involving
my own personal brand, is by just choosing YouTube as my personal profile and a way to build my
brand app online. I freely been able to not sweat a whole lot of the rest of the concerns that
I had because it's like, well, I'm not posting every day on Instagram and it's like, well, you don't have to be. If you generate your
content for YouTube first, you might want to always shoot a vertical and video formats posted on YouTube shorts
and oh, by the way, I'm going to upload
it to Instagram too, but It's not a bug me actually going about trying
to spread my photos. Thirdly, that I'm
creating content across too many platforms and ultimately not having the impact that
I'm wanting to have. So don't be afraid to pick one primary platform augmented course with
secondary platforms, which makes sense to you and ones that you've
already created. But please do not try
like a big brand which has marketing teams
with 20 people to try and live across all of these
different platforms because that is really going to be
one way to burn yourself out. You're basically going to take those content pillars that
we put forward earlier. And then we're going to combine them with the platform that we have chosen to
actually run with.
4. Create your Persona: All right, so let's define our audience with
that single persona. So why is this so important? Well, it's important that you
define your target audience to know that you're
creating content for the right kind of people. You want to better understand
how to create content that caters to your
reader's needs and ones, and you want to
increase conversations. There's nothing worse
than posting something on Facebook and Instagram and
having another single comment. So we really want engagement. And so in order to
drive that engagement, we want to have a singular
person in the back of our mind that we're
actually creating content. And that's where this notion of a social media persona comes in. It does start with research. And of course, in a
small business scenario, this is not going
to be qualitative. You know, very scientifically
undertaken research is going to be quite simple. Anecdotal research. It could have been
a Survey Monkey, it could be Instagram polls. It could even be
informal questions that you've asked
consumers previously. I also like to use Facebook's Audience
Insights tool to understand who already
likes my page, to see where the
demographics and psychographics of that
population actually lie. So it's a good idea at this
point to revisit research you may have previously
conducted and asking yourself
if it holds true. And here is the template that
I have supplied to you for you to go about creating your
own social media persona. So here I've created tens name and this was
for an insurance client. So I've made a couple
of quotes around potential attitudes that Tasneem may have to the industry. I've included digital
touch points in terms of where she's
actually sitting on line. Her interests be they
travel a music festival, shopping events off, isn't Jim, as well as where on a
device level she's actually operating when she is spending
her time on the Internet. If that example
didn't work for you, then here's a slightly
different take on it. You can see AB, religious
reformatted the structure. But again, you can type in
your persona's details here. If you're wondering, if you
can have multiple persona's, of course you can. Typically you'll have
a primary persona and then some secondary
personas they after if you just want to
stick to the primary platform, sorry, the primary persona,
that's also perfect. And it's just if
you want to kind of flesh art multiple
different user types, that would be when multiple persona's that would
actually be used. And so they make, with
your persona in mind, you can start to think of different content types that are actually going to work
for that persona. So with that persona, be interested in hearing more about you and your business? Would they be interested
in hearing tips about you inspiring stories? What kind of blog posts would they really be fascinated by? Give them a look
into your office and a weekend celebration
and so forth. And I already heard
that this page can also sit above your desk to think about different
content types. So as mentioned, we said we
need to pick a platform. Even if you just picked
Instagram, for example, you have so many
different content formats that you're going to
want to be playing with, whether it be instagram
Reels, Instagram guides, Instagram feed posts, Instagram carousel post
Instagram video posts. So there's really a
lot that you can do. So if, for example, you found that the persona
resonated well with an inspiring story and you
told it using a carousel. You can revisit that
inspiring story but tell it in a slightly different way
using video, for example. So the persona is a really
good way to actually use as a litmus test to go through possible ideas like the
simple calendar and say, okay, when my target audience or person actually
be interested in this and insert on what content format with they
actually like to see it.
5. Sourcing your Inspiration: All right, so for the next
phase of this course, I'd love for you to open the following tabs
on your computer. The first is Pinterest, the second is unsplash.com. The Fed is an API dot crm. The fourth is pixels, and the fifth is
of course, Kanban. So once you've got
those tabs open, we're going to start
from left to right. So Pinterest, for this example, I'm going to be sharing with you exactly how I create content for a brand that I represent that's in the end,
the beauty space. So for example, do the
most gorgeous nails, nail art sort of thing. So I'm going to start off my
search looking for nails, but quite subtle staff. So let's say nails settle. Now. Pasiphae. So we're going to have
a look on Pinterest and see like this is
totally there, five, I'm going to just hit Save
and it's going to go to my mood board that's
called Beauty, which is specific to
this particular client. So I'm gonna go
ahead and save that. I'm going to go down, find something kind of similar. This is Turkey Gorgias, Turkey, then save it
and the beauty section. Go back. Lab this, save that beauty section. I can't cool. So we've got three
options on Pinterest. The challenge with Pinterest
is that often you'll find that stuff is actually not
high resolution enough. So that's where these
alternatives come in by way of free stock
photography and videography. So as you can see, this, for example, is far
higher resolution. So I'm just simply going
to download this image. Look for some
beautiful examples. This is gorgeous. The cow high raised
that is dominate, That's beautiful,
subtle cup of tea, dharma and that Keq next. Oh, I'm gonna go to nap, yeah, like nappy because
it's got follies, European liking people,
far more representative, specific key in South
African population it looks a little bit
more diverse than that which is represented
on these kind of problematic stock photography
websites to Linz time fin, and nail on nappy dot
curve for example. Okay, So it seems like it's
mainly technology focus, which is not necessarily what my brand would be
wanting to go for. This could possibly
work steadily. It's done that. And then finally, it's going
to fit one nails pixels. And we're in the video section, pixels is a beautiful
theory selection. So that's also a great
clan dominated that. Okay, great. Then what we're gonna do is we're
actually going to create a Amsterdam template
project and we're going to name it and the month that we're planning to use this content. Now you will notice that
there's actually a lot of struck videography that
is within Canada as well. So for example, I can
search for elements, your nails, and then into
scripts to my icons. I can also see really
pretty now photography, which I can also go and
go ahead and use SRR. Really what I'm then
doing is kind of pumping everything into one
really long document. And I want this to be a 100 pages long if you
guys can believe fat. So it really kind of goes through the most
in terms of just plopping down all
the photography that you think could work. The stuff that you would
have seen lower down, you'll see actually
kind of morphs into the more templated staff.
6. Editing & Plotting your Content: So once you've kind of popped on the photos that you like, you could either use these
as photography posts or if you felt
like you wanted to add overlays and so forth, you could then go ahead and
start looking for that. I'm just going to go ahead
and click Duplicate, roommate, everything
that's current Que Bei. I'm gonna look for templates. So I'm gonna type in beauty to report templates from
the beauty industry. And then here you will see
just the most gorgeous stuff. So for example, we love that. What else can we see that we think might work for this brand? That's quite a nice one. That's gorgeous. Okay, cool. So now what we're going
to do is actually click on the post itself. And you'll see that
because I have the premium version of it. You'll see that because I have the premium version of Canva, you can actually see the color palettes down this
left-hand sides. I'm going to click on this post. And then you can see I've saved that exact shade of green
that I'm looking for, then I could go to the next one and do the exact same thing. I mean, how incredible is this? It's just going to
allow you to have as so many beautiful
different options to play with so that
you never feel like you're creating any kind
of content from scratch. Let's drag them
back and so forth. So you're going to
go down and really create a whole bunch of
new template options. And I didn't even
have necessarily a specific offer that I'm
wanting to communicate. I'm actually just wanting to get together a whole bunch of
different posts options, which I'm then going to
use at a later stage. So they will actually go
ahead and do is download the posts once I'm like
90% happy with it, bear in mind that I'm
probably going to have to come back to these
and some stage. But that is Cherokee fine. Even if we come back to
its other later point, that is absolutely perfect. I want you to then go
ahead and drag and drop them into the template that
I've provided in this course. You'll end up like, let's change this to
January because we say we were creating
for January. January mood board. Cool. And I'm going to drag and drop the different posts
that I've created. And I want to do a lot of like nice swapping around so that I have a feed that looks
absolutely perfect. Of course, during this process, we could have also uploaded
at any stage the posts that we went and found from the different stock
photography website. So they just go into my Downloads folder so that I
can show you me doing that. Let's just copy all of those. Pull them across. Great staff, great stuff. Here. We loved this one at the beach. Pop that in like so. That's the one with the
cup pop that indexer. So really you can see I'm
creating like major amounts of pages within a very
short space of time. I think I worked on this
for about a half an hour. I had 58 pages by the end, all of them were pretending to my client's industry on beauty. And so now when I have an offer, for example, for facials, I would simply actually go
in here and creates a block. Maybe let's just type
interact rectangle. I would use my safe
color palette, which of course we
have over here. I would say facial offer. It may be a case of just the image being
on your mood board, but they had a
closer to the time, you know, which
order you want to be placing those particular
piece of creative. You just didn't necessarily know what that overlay copy would be. You then go ahead and find
your brand brand fund, for example, let's make
that nice and big list. Then we could just
somebody reference it on our mood board design so
we don't get habit over here. But for example,
it said was that one it'd be like Medicare, there's a little bit too
much green are on Tim, let me just swap it out in a
different kind of scenario. You can see with just very little planning and just half an
hours worth of work, we're going to end up with a mood board that
looks like this, as well as a very long
document with up to a 100 different images
that we actually going to use for our
content creation. That is really how I do it. They then a couple of additional steps in order to then take those content live. I've mentioned that I use
spot social to schedule that. I've mentioned also that
it is on the pricey side. So if you would like
to, you can use HootSuite and
Facebook shady land. However, there is an
intermediary step if you require approvals
from a client. And that would be the
instance in which I used my beautiful Google sheets, which is also saved as
part of this course, which is called the social
media planning tool. So if I had an approvals
process in between the creation of the content
as well as the scheduling, then I would simply have to post the staff within
this Google Sheets against my clients approval. So for example, we could
download the first emerged, for example, Don
bird say like fats. Then as soon as it pops
into my downloads, I'm simply going to go Insert
Image, image over Saul's. I'm going to drag it up here. I'm gonna pop it into the
cell and I'm going to type Medicare for days, enjoy seven days on the
beach with the brides. I sheds. You'll bear in mind
that there is, of course, no spell check when
it comes to Google Sheets. So do be mindful, of
course, the typos. But then you're going
to copy and paste this link of this Google Sheet, which you can then share with
your client for approvals. If you're not doing it
on behalf of yourself, it is still totally possible to use this strategy and approach. And it's just simply going to require this intermediary stick. Then of course you'd move into that shared healing process, which simply involves
you signing up for a free version of
HootSuite shady, connecting your different
profiles and then simply referencing
this image some way, typically on a Google
Drive or Dropbox, as well as this copy pasting and across and
then having it go live on the day that the bulk of
your audience is online. So that is really the crux of my content planning workflow. I really hope that
that was valuable. You'll see there are
a few moving parts, but it's mainly because we
just wanted to give ourselves a bunch of different
options when it came to stock photography. And just making sure
that we had diversity, making sure that we
also used templates, and then making sure that we use that mood board
to make sure that everything that actually
ends up getting posted in the exact right order.
7. Your Must Have Toolkit: All right, welcome to the
bonus section of this class, which is my must have toolkit. These are really the tools
that I cannot live with odd when it comes to working online and the
social media space. The first is about
powering up productivity, the sink and the bottle
organization 101. The third, I've pulled the
grand designs because it's all my design
software that I use a level and the
daily stock snaps, scheduling tools,
paid media tools, tracking and reporting, as well as the learning resources. Let's first talk about
powering up our productivity. Anyone who has followed
on my journey would probably know that I am
a massive notion fan. So I definitely lean more
to the right of this slide. So many odd and friends
on Notion goes so far as to build off what they call sake and brains using Notion. So it's just brand dams or content ideas and beautiful
things that people have read, things that they
want to revisit. Beautiful Gantt charts
that are easy to create. And I just love it for
keeping myself in check. It's a great way to organize creativity and hold
yourself accountable and grade for anyone who
loves the idea of digital journaling and a bit of a list traditional
approach to productivity. Asana, on the other hand, is a bit more hardcore
productivity. I would say productivity
kicks beware. I can guarantee that
soon you're going to be running your entire
business on Asana. Teamwork really makes
the dream work. So I really find that
with any clients that I work on that have
a sauna in place, they reduced that e-mail
burden upon their stores. And they tend to
actually to work far more collaboratively
and better. There's actually
super simple way to sign up with one
user, it's free. The same goes for notion. And there's actually an
ever our plugin on Asana. If you're running any
kind of agency model, you can get your staff
to track their time. Either of these are great
options if you're looking for productivity tools
that are gonna help hop, hold you accountable and the social media space Notion obviously
being my favorite. But asana is a
very close second. The second top tip is
around organization. And so I like to work with
everything in the Cloud. And the three tools
that I do use, our Dropbox, Google Drive, It's well as Google
Sheets and Google slides. So I was typically using
all the Microsoft products, but I just found
that for the sake of collaboration sheets and slides kind of overtook
before I knew it. And now it's all I work on. Dropbox and Google
Drive are really the greatest place for me
to keep acid repositories. So be that copy, be that creative and really make sure that everything
is securely stored. In terms of grand designs. Canada, of course, is a
firm favorite of mine. It is free, anyone can use it. And it really does mean that you're not starting
from scratch due to all the templates
that are housed for free within these
social media sections. The other tool that
I do like to use is called flat icon.com. And together I just
think that this is absolutely power
for both of them. They are completely free. However, camera does
have a premium version, which it's the one tool that I'm really happy to spend
money on every month. You better believe
me when I say, I don't pay money for software that I do
not 100% believe in. The premium service on camera is worth its
weight in gold, the biggest benefits are
that it allows you to store hex codes like
digital patterns, as well as funds
and you can apply them in the touch
of a single button. The other benefits include the ability to deep edge or cut out particular
characters in a scene. So I, for example, use it alone for my YouTube thumbnails. Next slide is the stock snaps, pixels and expansion Nafion, really my three favorite
stocks and apps that I use for creating really meaningful as powerful content without
having to shoot it all myself. When it comes to
paid media tools, you can actually mockup
what paid media is going to look like using
these two iterations. I wouldn't get too much
into the paid media side of things because of course that
is quite an advanced topic, but certainly for the
purposes of seeing what formats are available and how those may look
for your brand, then these are two
really great on. These are two really
great options. The annelids talk,
share dealing tools. So I've said it before, of course, Sprout
Social is my favorite. Food suites are great, close contender and then
Facebook scheduler. Although there's still
some UX challenges, I do sometimes battle to get stuff scheduled
nice and easily. It is a free option in
addition to HootSuite. Next step, let's chat about
tracking our success. But he is that link
shortener that's just going to make our
lives and absolute dream by being able to shorten
links and therefore being able to see
how many people have clicked on a
particular link. There's also one called
hourly and link tree actually also has a tracking
layer which I really like. You can see how many people have landed on your link tree, the dashboard, as well as how many people have
clicked on each link. Then finally, in terms of learning resources,
please, please, please, if you do nothing else
after this course, do checkout Facebook blueprint. It has incredible
learning materials covering Facebook,
Instagram, and WhatsApp. Social Media Examiner is a great way to stay on the pulse in terms of what is really happening in the
social media landscape as the later blog. And then Sprout Social and
HootSuite both also have really fascinating blogs
all about social media. And then a very lighthearted
and fun one that I always like to mention
is the Digital Picnic, which is an Australian Agency which has loads of useful tips and tricks all about social
media content creation. That brings us to
our quick phi hats, which we're gonna be finishing
off this class worth. And that is, if you
are needing to send stuff between your
phone on your computer, I like to use either
WhatsApp or Telegram. If you're a big WhatsApp, fine, you might know or might
not know that you can actually add yourself
and a friend to a group, remove the friend and then remain in a group
by yourself alone. Each transfer step easily between your phone
and your computer. And Telegram actually has an option called Saved messages, which allows you to
do the same thing. Next up is lost pause. You guys will know that
I'm fanatical about the security of my
clients passwords. So I do love to suggest that people go about using last part so that they actually
don't know what their passwords are apart
from the master password. So that means that your passwords
are just that much more secure and you're
not ever writing them down or losing them. And then be Instagram. Line break is oftentimes
you'll find that Instagram can be a bit finicky when
it comes to line spacing. If you are having
any difficulty, then please do bookmark this particular tool and
thank me later and ensures that your line spacing
on Instagram is a 100% whilst scheduling.
8. Thanks for Joining! : Thank you guys so much for joining me for this
planning class. I hope you had fun. I hope you've got
a lot of juicy, great content plans out of this kind of
quick fire course. If you have any questions, you guys know that I love
to engage with my students, I'd love to hear any queries, any reviews, and anything else you may
wish for me to cover. I can always add bonus
sections to this cast. And if you wouldn't
mind giving me a review and follow
me on Skillshare. I would be so grateful because I really am
trying to pull up my teaching profile
so that I can help impact more people's lives. So when it comes to social
media content creation, so I can't wait to catch
you guys in the next class. Solves that. I call
H. See you next time. Bye.