Networking on LinkedIn for Business or Career - 2022 | Teddy Burriss | Skillshare

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Networking on LinkedIn for Business or Career - 2022

teacher avatar Teddy Burriss, LinkedIn Trainer, Coach, Consultant, Speaker

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

32 Lessons (2h 15m)
    • 1. Course Introduction

    • 2. What is LinkedIn?

    • 3. Why Network on LinkedIn

    • 4. Who should Network on LinkedIn

    • 5. How to Get Started

    • 6. Networking for Mutual Benefit

    • 7. Defined your Target Audience

    • 8. Who should you connect with?

    • 9. LinkedIn Search Best Practices

    • 10. Best Practices of Connecting on LinkedIn

    • 11. Researching before connecting

    • 12. Engage Immediately

    • 13. Reporting and Blocking

    • 14. Unfollow and Unconnect

    • 15. Manage your LinkedIn Invites

    • 16. Overview of LinkedIn Networking

    • 17. Introduction to LinkedIn Search

    • 18. Using LinkedIn Search to find People

    • 19. LinkedIn Company Page Search

    • 20. Company Page People Search

    • 21. Using Google Search to Find LinkedIn Members

    • 22. Finding People through LinkedIn Recommendations

    • 23. Asking for an Introduction

    • 24. Engaging Before Sending a LinkedIn Invite

    • 25. Bump into People in LinkedIn Groups

    • 26. My Network Overview

    • 27. Accepting LinkedIn Invites

    • 28. Unfollow and Unconnect on LinkedIn

    • 29. Giving LinkedIn Recommedations

    • 30. Additional LinkedIn Networking Best Practices

    • 31. My Proven Process of Networking on LinkedIn

    • 32. Closing Statement

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About This Class

"After living thru a pandemic it has become even more important to network on LinkedIn with a purpose focused on our goals. We can no longer be lackadaisical, or worse yet, sloppy doing this." @TLBurriss 

LinkedIn Networking can be a key component of both business and career success.

As of October 2022, there were more than 858 million people with LinkedIn Profiles. Most of these are business professionals, however, the industries and job titles represented on LinkedIn are very broad and diverse. 

Connecting with the right LinkedIn Members can help you in your career or business regardless of your role. The right LinkedIn Connections can open doors to new ideas, best practices, philosophies, and even more connections that can be mutually beneficial when done properly.

In this course, I will guide you on how to use LinkedIn to build a rich network that you can benefit from for many years.

During this course, we will:

  1. Review what is LinkedIn.
  2. Introduce you to Networking for Mutual Benefit.
  3. Uncover the importance of defining your Target Audience & their Influencers before you begin your LinkedIn networking journey.
  4. Review who you should connect with on LinkedIn, and who you should ignore.
  5. Discuss using LinkedIn Search tools effectively.
  6. Review techniques using Google Search to find LinkedIn Members.
  7. Introduce you to researching LinkedIn Members before connecting.
  8. Share with you some best practices of LinkedIn Networking that create fabulous results.
  9. Discuss what you should do after you connect.
  10. Go live on LinkedIn and demonstrate some of what you learned in this course. 

This course is designed to help you create success from your LinkedIn networking activities. We will help you do far more than just create a pile of digital business cards, i.e. connections.

Your LinkedIn Network can become an important tool for your life, including the business and career phases.


Meet Your Teacher

Teacher Profile Image

Teddy Burriss

LinkedIn Trainer, Coach, Consultant, Speaker


I am a LinkedIn Strategist and Trainer.

I have been training on the best practices of LinkedIn as a business tool since 2010.

As an accomplished author, public speaker, social media engager and blogger, I have mastered and now share the best practices and principles of using Social Media for Life, Business and Career.

I love sharing the message and best practices of using LinkedIn as a Business tool through my LinkedIn Consulting, Professional Development Programs, Webinars, Workshops, Seminars, Coaching, and Speeches.

Helping individuals and businesses who want to expand their networks and grow their businesses is a pleasure for me.

Learn more about me on my LinkedIn Profile or from my YouTube Channel

My pur... See full profile

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1. Course Introduction: Hi, this is teddy bears. Thanks for stopping in and visiting my course, networking on LinkedIn. I'm a teaching LinkedIn as a business tool since 2009. My job is to use LinkedIn every day so I can figure out how to guide you in the best use of LinkedIn, including the best uses of LinkedIn networking. But I also wrote the book, networking for mutual benefit. What you'll learn in this course is an introduction to networking for mutual benefit, as well as the importance of defining your target audience and who their influences are. To help you learn how to use the LinkedIn search tools as effectively as possible to introduce you to use an introductions and engagement prior to sending LinkedIn in bytes, how to research LinkedIn members before connecting with them. Then a lot of other best practices of networking on LinkedIn, as well as using the important ignore, I don t know, unblock buttons. And then we'll go live in LinkedIn and I'll demonstrate what I've shared with you there. This course is for business development, professional sales professionals, account executives, college grads, people in career transition, business owners, entrepreneurs, and anyone else who wants to be found by other LinkedIn members. In order to take this course, all you need is a computer and a LinkedIn account. The benefits is class of really simple. After taking this class, you will be better equipped to build a rich and meaningful LinkedIn networking can help you in your business and or career. I've built a class project. It's got just a couple of steps. So you'll get value from asking a LinkedIn connection for an introduction asking bumping in are engaging on someone's content before sending it. And by connecting with other students in this class, as well as send me a LinkedIn invite so I can experience the steps with you. So let's go ahead and get started, get comfortable, get on a notepad, turn off all the other distractions. There's no better time for you to start building the steps and the skills that you need to network effectively on LinkedIn, then now it gets donated. 2. What is LinkedIn?: So what is LinkedIn? Well, first of all, it is the largest professional networking site in the world. There's nothing comparable to it. There are over 850 million people on LinkedIn a day regularly. About two new people join every second. And LinkedIn tries really hard to make sure these are not fakes, these are not bonds that these are not the various users. Just the past week, I saw 4 million LinkedIn profiles disappear because LinkedIn cleaned house. And I really applaud the organization and the system for helping us to keep this network as rich as we can keep it. There are about 58 million companies represented on LinkedIn. These are company pages, showcase pages, school pages, where we can find the people associated with those organizations and then find ways to get introduced to those people. About 25% of all LinkedIn members show up every other week. Now that is a large number. And it's important for us because that means that 25% of our network is on LinkedIn every other week so that we have ways to get to them, to engage with them, to have conversations with them. Linkedin is by far the best place for you to build a online presence and online network and a brand associated with who you are and what you do relevant to your target audience. Too many, that LinkedIn is considered to be the most important business tool for anyone looking to network in the business to business environment, but as well in the business consumer environment. Because most of these consumers, depending upon your products and your solutions that you have to offer. There one, LinkedIn already. So think of LinkedIn more as a business tool and less as a social media platform. And when you think of it as a business tool, you'll use it more deliberately and purposefully. 3. Why Network on LinkedIn: So why is networking on LinkedIn important? Well, first of all, go back to the previous slide and look at those statistics and look at that information. It's a big part of the answer. But additionally, I look at my LinkedIn network as a big component of my overall network. And I look at my overall network as the most important asset in my life. Now think about that for a minute. What is your most important asset now? I get it. Money. Your home, your business, maybe your cars, maybe your lakefront property, maybe your condominium, and downtown LA. Those are important assets, but which one is your most important asset? For me, most, if not, everything that I achieve in life comes from the people in my life. And that is my network. All of the people who impact my life in very deliberate ways, including the people who make recommendations of next business opportunities or that next vehicle I need to buy, or that next vacation need to take all of these decisions in one way or another, come through my network. So LinkedIn is a big part of that asset. Purposefully networking on LinkedIn can open up doors to all kinds of opportunities. May be career shifts, maybe business opportunities, maybe mergers and acquisitions may be talent acquisition for bringing new people into the organization. Maybe even new knowledge that you've never thought of before, new ideas you've never thought of before. This is another important reason for networking on LinkedIn. There's an old philosophy has been around for years that I'll Six Degrees of Kevin Bacon is a great way to measure the richness of your network. Well, I'm here to offer to you that if you use LinkedIn purposefully and you build the right network and you build relationships with these people to the best of your ability, then it really becomes three degrees of separation from the people that you need to meet next, from the people and the organizations that you want to have a conversation with net next, et cetera, et cetera. Six degrees from Kevin Bacon is old school. Now the reason why you want a network on LinkedIn is people do business with people. So when you make a connection with someone and you show that you're human and your show that you're trustworthy. These people can become connections to the others that you want to meet along the way. I'll say this a few times throughout this course that people don't care what you know until they know you care. So when you network on LinkedIn in a very deliberate way, you can show your LinkedIn network that you care. And again, then they'll care about you and be willing to help you. I live by this edict and I don t need to look at to read it, to tell you what it says. Networking is finding, developing, and nurturing relationships that mutually move people forward through life. There's nothing in that statement of outselling. There's nothing in that statement about getting a job, but it's all about finding the right people and finding ways to connect with them and finding ways to get into conversations with them. That can then, again, open doors to opportunities. 4. Who should Network on LinkedIn: So let's talk a little bit about who should be using LinkedIn for networking. I often say anybody who wants to network with others that are relevant to them. Any business professional who wants to connect with peers and other business professionals that are relevant, relevant to them, whether it's business to business or business to consumer. Business owners and business executives who want to connect with their peers across their enterprise as well as across their industries. Maybe even with their clients and potential clients. Business developers are salespeople in all different types of roles who want to prospect for their target audience or find the influencers who can introduce them to their target audience. Linkedin is a powerful tool for business developers, again, who want to purposefully network towards their career or business goals. Business professionals and career transition who want to be found by those who need what they bring to the table. Business professionals and career transition who want to find these people and look for ways to get introduced to them and to get into conversation with them. Additionally, recruiters should be very purposeful about networking on LinkedIn. Not necessarily to connect with every candidate which I do not recommend, but maybe to connect within the environments, within the networks where these candidates Hangout. If you connect with schools and connect with trade, trade organizations and maybe connect with associations where they can find these candidates. I offer this that when your network on LinkedIn, the more diverse, yet focused, you can make your LinkedIn network, the more valuable it will become to you and to those you serve. 5. How to Get Started: So how do we get started? So if you don't already have a LinkedIn account, I'm gonna be surprised. But there are still lots of people who showed up to new people every second. If you are going to start and just show up and you started Now I recommend you use Chrome. I'm a big Google Chrome user. I also use Firefox every now and then when I'm testing things, I am not an advocate. My personal opinion for using Apple Safari or Microsoft Edge for my social media platforms. I've discovered that there were a few areas where it didn't work as well. So I started using Chrome predominantly, and I almost never have a problem with Chrome and Firefox as my backup. If you go to start your account from, then what I recommend you do is follow the LinkedIn recommendations of building your profile. And then at some point, maybe consider going and finding my course for building a professional LinkedIn profile and follow that guidance. Because once you have your LinkedIn profile built, now you can get purposeful about building your network. You want to make sure that as you're getting started with your networking, you're again clear with who your target audience is. We're going to talk about that in a minute and clear as to who they're influencers are, it's gonna make a big difference for you to be successful as you do your networking. Also recommend that you start your building your LinkedIn network around the people you already know. Connect with your family members and your neighbors, connect with your peers, connect with people that you work with. Connect with people in the associations you're in, connect with people and you do volunteer work with, connect with people you know today because those people can introduce you to more people along the way. Don't rush this. Do not sit back on your patio with your smartphone and your LinkedIn app or your tablet with your link with LinkedIn and a browser and start sending invites out with reckless abandon. It is a journey, not a race. So do this deliberately and think about what you're doing along the way. 6. Networking for Mutual Benefit: Let's talk about what is networking for mutual benefit. It's simple, but it's more than that. Starts with don't be selfish using LinkedIn. If you're on LinkedIn and you're only intent, the only thing you're looking at is creating value for yourself. It may not work as well. Repeat. Remember your LinkedIn network doesn't care what you know until they know you care. That's one of the reasons why when you're networking, you may be focused clearly on who your target audiences. You may only be looking for your target audience and their influencers. But along the way, you have to consider that others have purposes as well. And there may be others who send you invites, who may need your help. Someone may recommend or suggest or encourage that you connect with someone else to help them. That'll pay dividends. Also discovered that along the way, when I'm connecting with people whom I could help, these people may turn out at some point or another to become influencers who can introduce me to my target audience. Or they can actually become my target audience. Because along the way, I took a few moments of my time to help them. They'll remember that I read the study, Dale Carnegie's How to Win Friends and Influence People. A few years ago. While I was studying that. Some I said that if you help somebody in a personal way, they will do everything they can to be able to help you as a form of saying, thank you. So think about that. Call it what you want. You know, God, karma, life, my just rewards. I don't know what you call it. When you help somebody, the world of whatever the universe and sees that you did, did that. And it will create an opportunity for you to get something in return. But you have to be very purposeful. And you should never offer to help someone or help anyone with any expectation that they will do something for you and return that will fail. Many years ago, I had a business owner who donated money to a charity that I was on the board of an after that event and we wrapped up that charitable program. He came to me and he said, I gave you money. Now let's talk about what you're gonna do for me. Matt was a huge failure because I didn't need his business. I didn't need his services or solutions and I didn't know anybody who did never give with the expectations of getting something in return. Also, when you're networking, you need to be very deliberate about not connecting and going for the throat. I see this all the time. People will connect on LinkedIn and then immediately try to sell. They'll connect on LinkedIn though. Immediately asked for a job. They'll connect on LinkedIn and immediately asked for something and that's not the right way to do this. If you want long-term sustainable value out of your network, you've gotta do it a little bit differently. You gotta be willing to connect, to say hello, to listen, to, ask questions and learn. And then along the way, you will create the opportunity to accept them to a business conversation. Can't do this breakneck speed, it won't work. Why did I tell you about the networking for mutual benefit? Read it. It's a good book. I know the author. 7. Defined your Target Audience: Okay, in order to be very successful at networking through LinkedIn, you need to define who your target audience is. Because the more focused you are on who they are, the more clear you are on who they are, the more likely you'll be successful. And it's okay if the person changes along the way, as long as you know you're changing the definition of your target audience. That's going to happen as you get more and more clear and, or as your organization, your business or your career changes. Here's some thoughts on defining this and you may find useful in the business-to-business space. I think this way, what is the role of this person is in maybe what's the department they're in and what is the role therein in that department? What kind of companies does this person work in? Are they in health care or are they in private industries? Are they in public industries? Then a governmental space? Maybe the industry as well. Is it a financial industry, banking industry? Is it a consulting industry, manufacturing, etcetera, etcetera? Who is the person, what kind of company and what kind of industry then? You might also take and slice this up and go, okay, what geography or what region then am I focused on? The north America? I'm, I focused on the US, but focus on the UK and my focus on New Zealand or Australia or Africa. What region am I focused on to find these people in these roles and these types of companies in these industries. Now in a business consumer space, I look at it a little bit differently. I may ask myself, what are their interest? Also may apply them in our human aspects of what's their age and their sex, or what other demographics do they have? Or who are the people that buy my products are by my services. Then I may ask, What's their lifestyle? Or they have an outdoor lifestyle, they have an international traveling lifestyle, more focused on their family or community. So that I can best to find that character that makes up this target audience and a business to consumer space, then you may also apply region and geography as well. Now these are just a few ideas that I use. You may have different ways of defining who is your target audience. It is absolutely the human is not the company, it's not the industry. It's the human that is your target audience. What we're talking about, networking here. You don't connect with companies. You don't connect with industries, you connect with people. So define that target audience human, as best you can and you'll be far more successful networking on LinkedIn. Now, by the way, very simple perspective sometimes I think about that. Who is the human's going to hire me or contact me or engaged with my business. Sometimes I think it's the person with the checkbook. That's not always the case. But I do know this for a fact. My target audience is the person who has the budgetary control to be able to spend that money, to hire me. I'm a consultant, I'm a trainer. So they have to have budgetary management to be able to spend that money may not be the same for you. 8. Who should you connect with?: Alright, who should you connect with them on LinkedIn? This is important conversation. First of all, I did say earlier, start with people you already know. You're going to also look for people that you've bumped into in life. These are people that you meet at networking advantage of me to virtual networking events and meet me, maybe they all people that you do work with, you met at a trade show, maybe an association the people you bump into along the way. Also, think of connecting with people who are of interest to you. I often, I don't do this all the time, but I'll read a book or listen to a podcast. And I will look for that personal LinkedIn if, if their website, there are other social media, and if I like their style beyond the bulk or the interview I heard that I might send them an invite on LinkedIn as well. Look for people who are relevant to you in many diverse ways. Not just work, not just your department, but maybe in much more diverse ways. Again, it could be the people that you volunteer with, could be people in community organizations that you aspire to be a part of. Could be your local, your mayor, or your town council member or etc, etc. People in lots of doors. This is networking. Networking is not just business. Networking is much more than that. And so you may find people that are relevant to you in lots of different ways that may make sense to connect with. Also, you're not looking for these people per se, but you're going to want to be able to connect with people that you can help in some meaningful way. Sometimes you may look for them and unifying them, but sometimes you may get introduced to them. Sometimes they may find, you know, that you're connecting with them with the intent of you helping them initially. Again, I spoke earlier about organizations and industries and networking groups, associations, volunteer groups, et cetera, et cetera, et cetera. Maybe your vestige group, so your action Coach group, and maybe your Toastmasters group, et cetera, et cetera, connect with all these people who are on LinkedIn and using LinkedIn, we were talking about that later on because you never know who they know whom you need to know. Maybe your barista, your barber, your insurance agent to Home Depot wrapper, the bank, the bank teller or their bank teller. Still. Along the way, you need to always remember, my LinkedIn network must always include my target audience and their influencers. Some of these people may be that, but there also could be others that you need to find along the way who were very deliberately, again, that target audience and their influences. 9. LinkedIn Search Best Practices: I want to share with you some best practices of using LinkedIn search. Because later on in the course we're going to go into LinkedIn and we're going to look at it and we're gonna look at LinkedIn search as well. So let's talk about some best practices of getting the greatest value from LinkedIn search. Or one practice, you've got to practice, start with the search bar and you'd start and then play with the filters. Because the more you practice, the more you get good at this, you become efficient at it becomes easy for you. And you'll be more deliberate and get greater results if you're struggling doing it. Practice more. You need to practice to the point where it's no longer a little longer a tedious task. I can visualize in my mind right now that search bar, I can visualize my mind the filters across the top. I can visualize in my mind the filters and the right-hand side, where each section is. When you can get to the point where you can visualize it and quickly realized where you need to go to click on something or get some filter or put in some criteria. Then you're getting to the point where you're getting good at using LinkedIn search. Practice. This little technique that I'll show you later on, if you're looking for somebody named John Smith, don't type in John Smith and hit Enter type in John Smith. And maybe their company has for the first few letters of his company or John Smith and maybe some keyword it's very related to him, like project manager. And get the search bar to find for you that person in that first pop-up 1010 ideas. So you don't need to go into LinkedIn search practice looking for people with their first name, last name, and the company name so you get to them quickly. So be aware of the commercial use limit. This is the restriction of the number of LinkedIn profiles LinkedIn will show in the search results window. It only impacts people who are not paying for a premium version of LinkedIn. And the limit is lifted the first of every month. And then it lets you see X number of profiles in search results windows, again to a certain level, don't know what that number is. Linkedin hasn't defined it. It may ebb and flow and change a little bit. But again, it only impacts people who are not paying for Business Premium or Sales Navigator or recruiter. If you hit that early on in the month, then it may make sense for you gotta Business Premium or Business Sales Navigator. There are other ways of searching without using LinkedIn search, and we'll talk about that when we go into the LinkedIn live. Just be aware of that may happen to you. When searching for LinkedIn members. When you're looking for LinkedIn members who are connected to someone you're connected to, there is a limit to what the results are. You only see 1,000 LinkedIn members in that scenario of connections of and that's okay because you really don't want to work with thousand profiles anyway. So you'll use the search tools and drive it down smaller. But just be aware that there is a limit of 1,000 LinkedIn members in a search results. If there are connections of someone, I'll show that to you as well. This is important to understand LinkedIn searches way more than just people. You can search for companies and posts and jobs and schools and groups, events, courses and services. There's all kinds of content you can search for. So don't limit using LinkedIn search for just people or companies. Use LinkedIn search to go find good content, go find good events, good courses, and people who provide services that you may be looking for. Number six, the people search in LinkedIn search include 16 unique filters plus the ad hoc search bar text. That's a whole lot of filters built-in LinkedIn, Sales Navigator runaway as 23, 24. But those 16 unique filters are very powerful once you practice and you understand how to use them well. And go back to what I said practice. Company searches have five filters plus the ad hoc search toolbar texts. Again, really good tools and really good filters for you to be able to find and narrow your search down to the smallest viable audience for you to work. There is filter for companies, it's built into LinkdIn that's not in Sales Navigator. And that is you can look for companies where you have a first-level connection. Really powerful tool, right? One filter. If you're doing account-based marketing and account-based prospecting, if you want the most effective search tactic, that would be never to click on anything in the search results window. Whether you're looking for people or companies or whatever, never click on that. Instead, right-click on it and open in a new tab. And then you can go through your search results and you can open a bunch of people or a bunch of companies in new tabs. Then you can go to those tabs and work them and leave your search results window right there. So you don't go in and out of the search results, which by the way, takes more time and additionally, can corrupt your search results and make you stole ever again, which is aggravating. And then I asked him practice using Boolean search and LinkedIn and through Google Site Search. Boolean search works well in the search bar. But Boolean search works really good. And Google Site Search, and I'll show you what that's all about. And when we get into the L going live. 10. Best Practices of Connecting on LinkedIn: Here's some best practices of connecting. We talked about searching. Some has some best practices of connecting. Marijuana. You don't need to connect with every time **** and Harry on LinkedIn. You don't, you don't need to connect with everybody. You need to be very purposeful about who you connect with. And strive to never send a LinkedIn invite to someone. Strive not descend a LinkedIn invite to someone who does not know you yet? Think about that. Well, I'll show you how to do that. Instead. Asked your LinkedIn network for an introduction to the people that you want to meet next. And when you get that introduction set, makes it way easier to follow up with a LinkedIn invite. Engage on your target audiences content before sending LinkedIn invite. Somebody refer to this as bumping into them on LinkedIn. Because now if you bump into them, they see your content, now they know who you are. I mean, I know a lot about you, but at least they know who you are. If you're in a LinkedIn group with your target audience or an influencer is someone you want to connect with. You can use the LinkedIn group messaging to engage with them first. So you could send them a message, make sure you write the message appropriate. Send them a message. And again, now they'll know who you are before you send them an invite. Always, always, always include a personal note when you send a LinkedIn invite. That is important for lots of reasons that we'll talk about that later on. If the person you're looking to connect with is not active on LinkedIn, then hold up. Maybe it doesn't make sense to send them an invite because they're not active on LinkedIn. And by the way, when you do send in a LinkedIn invite, if they do not accept your invitation within a month, maybe even quicker, then withdraw it. I'll show you how to do that. So no need to leave and invites sitting there hoping and praying the look, accepted them, accepted in a month. They're not going to want to follow up with somebody and send them an invite. Than what you might wanna do is alert them to the fact that you're going to send that in byte so they can be aware of it coming. Whether you're meeting in person or on Zoom or telephone or even an e-mail, you may want to just let them know that you're going to send that in byte, increases the opportunity then accepted it. And I've said this before, I'll say it again. It's not a race, it's a journey. So don't get all carried away and acting like a rabbit all over LinkedIn and try to connect with everybody. You can connect with us cookies you can, that will fail. You need to do this a purpose and intention focused on your goals. 11. Researching before connecting: It's talking about research in your LinkedIn members before you connect. When to send an invite, you need to be sure that you're sending it to the right person. So look at their LinkedIn profile. I offer this never sent in LinkedIn invite from anywhere on LinkedIn except from that person's profile. That way you can look at their profile and make sure you know who they are. You can look at their content. Another activity page. Now, also as I said earlier, look and see, are there active on LinkedIn? When was the last time they were on LinkedIn? To Do they have any mutual connections? Do they have recommendations? What school did they go to? Where do they work before you do this quick little research so you're clear about who this person is before you send them that invite. Is there any other information you can find out about them if you really want to do some research on them, go look at their website or do a Google search on them and see who they are. Fine what out, what you can about them before you send that in byte. And furthermore, when you're accepting LinkedIn invite, be sure who you are connecting with first if they appear relevant. But they didn't include a personal note. Maybe you want to ask them why they want to connect before you accept. If they appear relevant, you review their LinkedIn profile, maybe even look at their content for more validation who they are as well. You want to do this research before you connect. Now, by the way, if someone sends you an invite in, you're not really sure. For me. I always ask before I connect. You may want to go ahead and they don't look like someone you want to connect with. They don't appear to be relevant. You're not really sure. You may just simply want to hit the Ignore button. Furthermore, if they really look like they're not the right kind of person and you're wondering why they're on LinkedIn. You may also want to hit the, I don t know the block or the report button. Because if they don't look authentic, we don't want them on LinkedIn. Do this research before you send an invite, do this research before you accept an invite. Again, as you practice, you got to get to the point where this is just going to take seconds, it's not going to take minutes. And when you're spending a few seconds validating who these people are before you connect. Again, you're going to build the right LinkedIn network. 12. Engage Immediately: Talked about this a little bit. This is really important. When you are connecting with someone, you want to make the first engagement as memorable as you can. Remember I said earlier, they don't care what you know until they know you care. So make that first engagement memorable. Make it about them. Not about you. Make it about something that's important or relevant to them, not about you. If the new connection is highly relevant to your business or your career journey. See if you can call them, send them a text message. If you can't call them or send them a text message, than what you might want to do is send them a business e-mail message. If you can do that. This is far more powerful to engage with them via phone call or text message or email. A LinkedIn message. Again, you want to make that engagement and memorable. You can't do a phone call or text message or an email. Then you're going to have to use a LinkedIn message. But makes sure that the words you put in your message are focused on them, meaningful to them. Show that you spent a little time to understand who they are, what their companies about. Thank them for the connection and make the conversation again a lot about them, not about you at the very most, I would include is an invite for quick one-on-one conversation, but nothing more. If they're not highly relevant to you, but you've connected with them for some reason. Other, maybe it's someone you can help, maybe it's someone you met along the way, but they're not highly relevant to your business or your career journey. Then at the very least send them a LinkedIn message. Thank them for the connection and let them know. You're willing to help them if you can. But don't spend a lot of time on those messages because they're not the most important. The most important thing is messaging and engagement with your target audience. And again, never try to sell or asked for a job until you get permission to have that conversation. 13. Reporting and Blocking: Reporting and blocking. This is important. We don't do this enough. Linkedin has become an attractive to scammers and spammers and all those folks. And we are the first line of defense to deal with this. It's our responsibility to block and report these people who are causing our LinkedIn network to become less valuable. So don't hesitate, hit the report button if you see someone violating the terms of services or using LinkedIn some way that you think is disrespectful to our network. And don't hesitate to block them if they're using tactics that are becoming problematic as well, they may be. Here's the newest one I've seen in the middle of 2022 is people were asking for your phone number, they're asking for your email address, are asking you for your WhatsApp account. They want to get that conversation all the LinkedIn. And the only reason they want to quickly get it off of LinkedIn is because they know their conversations go to violate the LinkedIn's Terms and services. Never do that. Keep that conversation and LinkedIn until you determine it makes sense for you both mutually to go off LinkedIn. And by the way, if they're asking and pressing you offline, then it's not going to be worthwhile. I can promise you. We don't report and block. We're going to let LinkedIn have more and more of these inappropriate people on there. I call them the maggots, the slugs, allegiance alligators, crocodiles and grubs. No disrespect to those real life animals where they belong, but they don't belong on LinkedIn. And it's our job to report this when we see it. 14. Unfollow and Unconnect: Let's talk about follow on, follow an unconnected. First of all, you don't need to send a LinkedIn, invite everyone on LinkedIn. There are lots of people on LinkedIn where just a follow is all you need to do. Bernie Brown, Seth Godin, Malcolm Gladwell. These are great people with lots of cool content. I don't need to send them an invite and hope that they're going to accept it to get access to their content. I don't need to burden them with that invite. We are not critical to their LinkedIn network. They are grateful that we appreciate their content. We don't need to connect just to get to their content. Furthermore, you'd also don't need to unconnected from LinkedIn member that you're connected to. If you no longer want to see their content, just hit the unfollow button. Because you may, you may be, may be worthwhile to stay connected because there may be a need for that in the future. We don't know until that happens. But if you don't want to see their content, if they're sharing way too much of content, that's not important to you. Hey, you're only seeing it because you're likely engage in on their content, are engaging with them. But if you start seeing too much and you don't want to see it, just simply unfollow them. However, if unconnected is the best option for you, which means that LinkedIn members become problematic. That LinkedIn member is engaging with you too much that LinkedIn members and maybe engage with you in air. Improper ways or messaging you've too much or improper ways, they become burdensome. Now it's time to hit the connect button, maybe even go back, hit the block button. But don't on Connect so quick but unconnected when you need to unconnected. And by the way, if someone sends you on LinkedIn invite and you're using LinkedIn creator mode. They will by default also be following you, even if you don't hit the Accept button, which is a new feature of creator mode. Linkedin invites creative follow, and then they can actually connect if you hit the reset button. For me, that's great. Because I like to build a following as well. I know I'm really primarily working on building a following it. What my point in my business may not be important to you and we'll talk about that later. 15. Manage your LinkedIn Invites: Here's another set of tactics that are important to understand. Manage your LinkedIn invites routinely, regularly. If it gets too big, you get too many n bytes that are piled up, you got hundreds deal with. That's overwhelming, that's daunting and nobody wants to do that. I recommend that you do on a regular basis, maybe once a week, spend a few minutes to manage your LinkedIn in bytes so that you don't, again, so that you don't miss out on something that's important. Or create a scenario where you're just tired of deal but don't let it invite set in your city, in your inbox for more than a month on the sent or received. By the way, you also need to manage the invites that you send out on a regular basis. You don't want those pile up too much if they haven't been accepted and within a month, then get rid of them. You need to get a withdrawal them for a couple of reasons. One is, hey, you don't want to listen to me because it becomes overwhelming to clean out. It's three clicks to get rid of, to withdraw an invite. And secondly, you may run into that personal along the way and be able to say that, Hey, wow, look good to see you. I'm on LinkedIn. I'll send you an invite. You go back to the home and it says Pending. Now you gotta go look for that invite, withdraw it, and then wait a little bit before you can send it again. Get rid of them earlier ones so that they're not burdensome. Don't send an invite until you get introduced or you engage directly with them. Unless, you know for a fact that they know you just met them, you just talk with them. But if they don't know who you are getting introduced, are engaged first. And don't overthink these steps. It's meant to happen is going to happen in an otherwise use a different channel if you really want to talk with that person and they didn't accept your LinkedIn invite. And then you don't send them another and send them another one. Just fine. Another channel to get to that, maybe you need to call them or email them or get someone to introduce you via e-mail. Don't overthink this. 16. Overview of LinkedIn Networking: Hi, so now I will go into LinkedIn using my own LinkedIn account and we will talk about all of the areas of LinkedIn and allow the tactics and best practices I've talked about. And I'll show you how to do those within LinkedIn. Alright, so we're logged into LinkedIn and let's go and start with. The first thing that I just want to do is high-level overview of some of the pieces that you're going to need to use while you're networking on LinkedIn. First of all, here's the search bar. And I'm not, I'll go into this much deeper level in a minute, but I often say sometimes the easiest way to do search and just click in the search bar and hit Enter. Then you make a decision. What do you want to look for? People, post jobs, companies, groups, schools, events, courses, services. And then once you make that decision, then this all filters box will change based on where you are. All filters works predominantly with companies and people. So if I click it on paper roll, there you can see there's 846 million LinkedIn members right now. If I go to companies just by hitting the down arrow right, Deanna, click on companies. Now you can see that there's a 57.7 million companies that are represented on LinkedIn. So the search bar is really pretty easy. Again, click on it, hit enter, and get in here, and then you can decide what you want to look for. And based on what you're looking for, you have the filters across the top and you have the all filters option over here, which brings all filters up over on the right ear. And then if I change this to companies, and I do all filters, there's the filters for all companies. So we'll talk more about how to use this. I'm just giving you a high-level overview of the search bar. Now the next thing I want to share with you, Here's mine, my network right here, it's, it's my network now there's a change happening down under resources on your profile. You come down here resources, There's my network as well. I don't know why they put that there. It could mean that this is going away. They're making this bar for something else. But to go into my network and you see a couple of things on the left here you see managed my network, your connections, contacts. If you imported any contexts, people you follow who you're not connected with, groups that you're a member of, events, that you're a member of, pages that you follow, newsletters that you subscribe to it, hashtags that you're following it as well. Then over in the middle here you'll see here's the invitations. Very important. I do not manage any of this here at all. I manage it all from over here, whether it says see on number or it has the word manage. I manage my network from here and we'll talk about why in a few minutes. But I just want you to understand that my network takes you to this page. If you want to manage your invitations, you've got to click on see all show, show you high level from a LinkedIn profile. I'll do it from my own actually, I'll do it from Randy's. Let me bring up Randy's profile. Ready? Lets me use this profile at home. I want some high-level things to think of it. You gotta get used to doing this. And we're used to where these clicks are and you're used to where knowing where the content is, it gets really easy. I often when I get an invite from somebody, I click on contact information. I'll look and see if I have a name or email address or phone number. Some people show their e-mail address and their phone number when you're not connected to them, they'll show it under contact information. It's important to know that because if I'm connecting with somebody, sometimes if they're highly relevant to me before I connect, they'll call them. The other thing is there's the About section and other important areas. Some people put their phone numbers in there as well. Not everybody does. Sometimes they bury it at the bottom down here. But I'll also need to know how to go look at the About section and quickly scan that, especially when you're getting ready to accept the invite. So you determine this the right person or not. Also, pretty clear. Pretty quick to come down here to the activity section, show all activity and I want to try to figure out who somebody is. I'm going to ignore the all activity for the most part. I'm gonna go straight to their post and look and see what they posted. How long ago has been since they've posted. Sometimes I'll look for their articles to see if there are content creators see when they wrote the last article or when did they share their last document? This document was shared a year ago. But post is where the most important information is to see what they've shared. So get used to look at somebody's profile so that you can find the information you're looking for. It, figured out who they are before you connect. Again. When you get really comfortable with moving around from someone's profile, it gets easy to figure out who they are and what they're all about before you do that except that in bytes. So then look at their recommendations, look at what not only received that they've given any as well. So again, I get to figure out who they are, so I understand how to, how to scour someone's LinkedIn profile quickly and you'll be more efficient at, at doing this networking activity. Something about a little bit about where do you find the Connect button? So for most people, if I go look at this person's profile, the Connect button is gonna be right there. From at pretty much every body. Oop, I hit the wrong one. Now I got to go fix that withdrawal. For most people. You're going to find the Connect button right here that says withdrawal because I've fat fingered that if I refresh it, it goes away now, but not everybody. If I go look at my friend Megan's profile and you can see there's no Connect button as the Follow button there. Now the reason why that is there for her is because I've connected with her and disconnected wise I'm testing, but you'll see here's the Connect button here. So if you do not see the Connect button there, whether you see follow or message, you're going to see the Connect button under More right here. So just be aware of that again, the clearer you are about where these things are and how to get to them, the easier it is for you to get to them, the quicker you can get to them, the more efficient your networking becomes. Now one more thing if I do a search for project managers, just show you this. I bring up people. You can see I have the Connect button there. I never use that Connect button. I really do not recommend use a Connect button. First of all, let me click on that, see what happens. Yeah, I do. I do have the ability to send a note that's interesting, but I'd much rather go to his profile and view his profile before I send that Connect button that's in byte, because I want to be able to see a little bit more about this person before I send that invitation. Now over here you'll notice this is an interesting little icon here. See the Connect. I clicked on that earlier. Remember it, fail watch this, I click on that. Wow, it's sent the note. I thought earlier I clicked on one of these and it didn't send a note and I look at its connect with the person. This is just to connect. A look, no notes, I click on it again and I can withdraw that. Really interesting, I just noticed this today that connect with the people when the plus lets me send a note to connect down here, does not send a note that you put in a rested and clicking on pending and I can withdrawal that. So hopefully he didn't see I sent that. Probably won't see that because it's a timing issue. But anyway, pay attention to these different connect buttons. Again, I highly recommend connect from their profile. 17. Introduction to LinkedIn Search: Alright, let's talk about LinkedIn search and Medea, we'll do a deep dive in the LinkedIn search so I can help you understand how to use it the most effective way possible. First of all, one of the really cool tactics is to be aware of, is if I'm looking for John Smith, now I can type in John Smith and I hit Enter and then I can go to people because so much time this is taken. And now I got to go find out of 126,000 John Smiths. I got to find the John Smith I'm looking for. Now if I'm typing in a name I know who I'm looking for. So let's go back to the top here. And let's say I'm looking for John Smith. And by the way, you don't need to do upper and lowercase. I'm just having a mind. John Smith and I can type in CPA. There's John Smith, the business owner, John Smith's CPA. I can type in John Smith at gone fishing. There's John Smith retired or go on a fishing. A couple of more. Let me show you. I knew John Smith at UPS and there's John Smith at feed or UPS is a driver at UPS is a package handle or UPS. I can drive this search down. You get ten options here I'm going to show 1234512. You get ten options here when you type in someone's name. But you can refine that list. Look, it's pretty broad now, but I can refine that list by typing in either a keyword or the first few letters of their company name. And it makes it easier for me to find the human that I'm looking for based on their name. So practice that. And you'll find out it's way easier to type in jobs may have gone to surge and doing the filtering. So just play around with that. You'll see what I mean, it's easy to do. Now let's go back into search a little bit. So if I, first of all, the top of the box, there's a tactic called Boolean search. So you can type in Boolean search strings in this box, and you can start searching for what you're looking for. Give you example. Let's say I'm looking for vice presidents, or this is called an operator. The three operators in a Boolean search string, There's OR and NOT. So what you're going to use an operator has to be an uppercase, uppercase OR so I'm going to look for VP or v dot, p dot, which is another opportunity or vice president. Double or two words. But quotes around all of that. So looking for vice president, now I can say I want to, I can also include an I need to have if I want to, I'm looking for insurance and North Carolina. Now, here's what I'm gonna get when I hit Enter. Now I didn't, I didn't tell it people, company or groups yet. So I'm gonna go to people. Now there's 2,390,000 results of people who have VP or V naught, p dot, vice president, as well as insurance and North Carolina. Somewhere in their LinkedIn profile. This by here, this search box right here is going to look in their entire LinkedIn profile. Does it mean VIP? Vip or our vice president is in their title? It may be, but it does clearly mean that that information is somewhere within their LinkedIn profile. And so you can build a Boolean search string here. And I'm going to do an, if I want to, I can put the word. Let's put in strategy just to come up with a phrase, decide what you're looking for. And I just drove it down to 2,308,000. Again, if they have the word either VP or VIP erased president, insurance and North Carolina, and the word strategy somewhere in their profile. And so use this Boolean search string and you can really start refining your search in a very deliberate way. So practice that and you'll see the value of using that. And we've talked about how to use that in Google and in a little bit as well. 18. Using LinkedIn Search to find People: Let's stay here and as do people search. So I've already started a search by with this Boolean search string up into what's called the Ad Hoc, the search bar. Now I want to do, I want to look a little bit more focus. Again, the goal is to drive the results down to the smallest viable audience. So you want to know what you're looking for before you start looking. Now, this is important. The first filter you have is the connection filter. There's three of them across here, and then we'll go to All Filters, look at all of them here in a minute. The first one is connections. Let's talk about this for a minute. In case you don't know. First-level means we are already connected first-level show results. There are 1,100 people who are VP or VIP Vice President, etc, etc, in North Carolina that I am connected with. So if I'm looking for people, I'm going to look for either first-level or second level. I'm never going to look for both. And here's why I'm never going to look for both. The conversations I have with someone I'm already connected with are different. The conversations I will have with someone I am not yet connected with. That is the main reason why I'm looking for first or second, but never both. By the way, second-level means we're not connected, but we have mutual connections when we bring up second level. Second level is 208,000. Again, these are people that I am not yet connected with, but we have mutual connection is a little icon right here. It means we have shared connections. That's important because the value of shared connections, remember when I talked about earlier, is that could reach out to Tom or Rick or one of these other ten people and ask for an introduction. It's why when I'm prospecting, I focus on second level. I don't really spend a lot of time looking at third level because here's what third level is. We're not connected and we don't have any mutual connections. So third level makes it harder to get to. Second level is much easier to get to. And the more you grow your LinkedIn network, the more second level people you have, and the easier it is to get connected. So the first filter here is connections. I can look for first, second, or sometimes if I don't have enough second, then I will add in third. But I really start with second and see what I get. This is a big list. So I can work with this. Now here's the next filter, location. So there are four levels of location. There's country, United States, there is City, California, there is region, New York metropolitan area, and then there is city, New York. Or in my case, it might be country is United States, stayed as North Carolina, region is Greensboro, Winston-Salem, high point. And then city might be advanced because I live in the city of advance. So when you're looking at location, you can start with united with the state, with the country. Show results as art 93000. It's way too big. So I'm going to come out of country and I'm gonna go to state and go there. It is 11,000, still pretty big, but let me stop there and we'll see if I can drill it down a little further with some of these other filters. Now here's the next filter. Current company I can choose the current company they work for. If I want to do what's called account-based marketing or count-based prospecting. So you can find all the people Wells Fargo and just work on Wells Fargo or just work on Bank of America, et cetera, et cetera. I don't use that a lot. It doesn't work well for my prospecting. It may work well for yours, but let's just skip that for me. It's not something I use a lot. Now let's go look at all filters. All filters you have connections which we've already talked about first, second, and third. Now we also have connections of and followers. Let's talk about that permit. Connections of, I could go say I'm going to find all the people who are connected to Randy Woodson and go do a show results. And BP VIP vice presidents, et cetera, et cetera. Second level to me in North Carolina connected to Randy Woodson. There's 27 people. Now this makes it easy because now I can say, well, if I want to meet Chris Jackson, I can just call Randy and get him to introduce me if I wanted to meet Bob Kane, get Randy to introduce me, et cetera, et cetera, et cetera, Milton curve get Randy introduced me. That's one tactic of process of prospecting are doing searching that way you can get that person to introduce you to these people. I don't always do that either. Hit cancel that out. Show results should be back to my 11,000. Let's go to All Filters again. That's what his followers, okay? So if you, if you know, or it's called creators, these are people who produce content on a regular basis on LinkedIn and you know their creator. Let me show you how I know their creator. You know their creator. Because you're going to have this talks about, and they're going to show the number of followers they add, this is absolutely what's called a creator. I am a creator. And so these people have followers. So if you know people who have followers and the followers, create content, share content that is relevant to your target audience. You may want to go look for these followers and say, okay, I want to find all the people who are following Mark Williams. Because these are people that may be worthwhile for me to find a way to get connected to them. So this is just one another way of narrowing down your search based on either the connections of a particular person or following a particular person. We talked about location. Here's the options we can select and we can also add another one. So I can click on that and I can type in, I want to find all the people in Atlanta. I can say here's land Joel metropolitan or Atlanta, the city. I can select that. I can add I can do it again, I can add another one. So I can do Atlanta, Georgia. And I can select multiple cities, are multiple regions, are multiple states in my location field. Here's the current company field, but I can also look for past company because my target audience may be people who used to work for a specific company. And that would be also another way of GAD driving it down to the smallest possible lists. And then very focused marketing are targeting to get introduced and connect with these people. Now we ask school. Maybe they went to a specific school, maybe it was a specific trade school or a specific what's it called? Vertical of education. So you can find people that went to a particular cool school. Maybe it's your alumni that went to those from a University of Maryland College Park. Another way of drive your list down to something very focused. The next big field is industry. So these are all the search filters we have for people search. So we can look for people in a specific industry. Again, I talked about my campaigns. When I do a campaign search very deliberately looking for people in particular roles, particular types of companies, and maybe particular industry. So I stay focus to a conversation about computer software, our conversation about banking or marketing or financial services. So I don't need to bounce back and forth from different types of topics based on different industries. So it might be purposeful about that industry saving, find those people in a particular industry profile. This might be more important if you're doing global for me, it doesn't, it's not overly important, but it could be for you depending upon where you live and what your language is. Open to. A little bit different purpose here I'm, I'm on five people who do pro Bono work that can help my non-profit. Or I might want to find people who are interested in joining a board. By the way, I think that's going away because I no longer have that access to that on my profile. The next thing is service categories. So I can look for people who owned their LinkedIn profile. Let me show you what I'm talking about on their LinkedIn profile, 1 s on my LinkedIn profile, you can see right here, here's providing services. This is the providing services box. So what are the services they provide? You look for people based on what they have here. And then you can say, I want to find people who have one of these services on their profile because that could be your target audience. If they're all about business consulting, maybe you have a product or a service that's relevant to them. They're all about operations. Maybe you have a product or service that's relevant to them. So you look for the LinkedIn members who had those different service categories on their profile. Now this last section is the keyword section. This is another ad hoc section where I can type in someone's name. I can type in their last name. Now I can type in the title, and this again is ad hoc, so I can put anything I want in here. I'm not going to select up here. By the way, this is not ad-hoc. Anytime you have add or add this, go look for all the options of school, industry, pass company, company, location based on what's built into the LinkedIn system. This down here, I can type anything I want. I can type in Baba's school. Linkedin doesn't care. It's going to go look and find a LinkedIn profile that has a company or a school based on whatever I've put there. And so the title field, again, you can be very purposeful. You can't do Boolean search in there, like I can do up here, I've just got to put one title. I'm going to put manager or whatever the word is. But I can again use all of these fields to drive my search results down to the smallest viable audience. So I can work this list in a very meaningful way. This is too big. You do not want to work a list of 1,700. So I'm going to drive that down tighter. I've got these North Carolina, Atlanta, I've got to drive this down tighter. Show results. 854, still pretty big. It might be too big for really work. I recommend that if you're going to spend an hour working a list or work in a search results, make that less than 500. You can never get through 800. It would take about 3 h to get through that. But what I want you to think about in this little segment here is there's a lot of options for searching for people. The best way for you to get used to them, the best way for you to figure out how to get value out of this is to experiment and play with this practice. What I recommend you do is stop this course right now and go play with, with LinkedIn, search for people and get a feel for how it works, what you're really after is gay a feel for how to move around and select stuff quickly, get to the point where you can do it quickly because that makes you way more efficient. And when you get efficient, you get better. And when you get better, you're willing to do it more. Lets people search. 19. LinkedIn Company Page Search: Let's go back into search. And I'm just going to hit Enter on the bar. And I'm gonna go to companies. Some that accompany search. In company search again, I can do by location, the same locations I had for people. I can do industry the same industries that I had for people. But I have two other filters that are worth looking at here. One is company size. This is, I can be very purposeful about focusing on a specific size company that's too small for me. This is about right here. Let's do that and do show results. 57 million goes to 12,000,800. Still pretty big. So let me drive it down a little tighter. Let me go just to North Carolina. North Carolina do show results. 76,000 still pretty big. Let me go to industry. Let's see what kind of industry is I can do it. Let's just go to marketing and advertising. Do show results. 1,100, Still pretty big for Company Search. So let me drive it down one more notch. Look at this. All Filters. There's location, there's industry, there's company size, and here's the other two filters that are worth looking at. Do they have a job listing? Now, this is relevant to you even if you're not looking for a job. Here's why. Maybe the products or services that you have to offer are relevant to people who are doing hiring, businesses growing. They had hiring challenges. They might have employee retention problems and challenges. They may have benefit issues, et cetera, et cetera. So they're hiring and they have jobs listed on LinkedIn. You may want to look at that 1,100. It's gonna go down probably way lower to 140. So these are people companies in North Carolina that fit the 11 to 500 size that are hiring me, show you one more tip that's really cool about this. Go to All Filters. Look down here. I can also, in LinkedIn, not in Sales Navigator. You were expected to be in Sales Navigator because the higher end product. But in LinkedIn, I can look for companies based on all of these filters, including am I connected to someone in that company? And if I hit Show results, there's five companies that fit the all the criteria that I built out, including I have connections there, I have six connections there for connections there, et cetera, et cetera. Now that's way too small the list then arresting, but these are good companies. I know all of these companies. But this is a really powerful set of tools here. A set of filters really drive down your company list to the smallest viable list and then you can work it. What if I want to work this list? I'm gonna go work on it and then see who these people are. And I know it each one of these companies. To find the conversation that I want to find. Company search is really powerful. You have all these different filters to use to really be very purposeful. I call this account-based prospecting or account-based marketing to be very purposeful about finding the companies. And then I can go find that people in those companies. 20. Company Page People Search: So we talked about finding people, find your target audience and most they're influencers through LinkedIn search. But I'll show you another tactic that you can use to search on LinkedIn without using LinkedIn search tool. I'm going to go, go to a company page and just pick IBM. I'll type a. I'm gonna go to IBM. Now on, I'm going to go to their company page. You'll notice his father and 31,894 employees. Now I click on that. It's going to open these employees up in LinkedIn search right there search results. But you'll see there's only four and a Sunday 1,000 because these are the 4.71 thousand ish who are first level, second level or third level relevant to me. But if I go back, you'll see as 531,008, 94. Now, if I click on the People tab, Here's a little trick that you may not have seen before. On the company page, I can click on people. I have the ability to search for the IBM employees based on title keywords, school, I can type in social media strategist, watch this and hit Enter. And down below here, this petri people you may know, these are all the social media strategist or people who had the phrase social media strategist in their profile somewhere who worked for IBM. Pretty interesting. I can do even better than that. I can come down here and say island want the 102 who work in the United States, Hunter and to employees in the United States live in the United States who have social media strategy. So their profile here, these are all 102 people that worked for IBM. We have social media strategy on their profile and then live in the United States. I can go further than that. I can see I'm going to look and see where they studied, what school they went to. I can go over here my wagon also want to I can drill down and just into the greater New York area of L1. So now I only have 100.102 is get rid of the United States. Now I have, I had 28, excuse me, who are in Greater New York City area who are social media strategist. I can get rid of that. I can put United States back in. Then. I don't need to use this and let's go see what else I have. I have what do they do? Well, when we find the 50 to your ad marketing. Again, in marketing, liberty, United States social media strategy and the profile. Scroll down and here they are. So I can keep filter and I'll show you two more filters. Here's the what do they do? What did they, what did they study? And two more are skilled at, and how am I connected? I can look at just the two people that I'm connected with or the four people and I am second level two, or the 39th on third level two. And I can do even more than that. I can put public relations up here. One thing is I get rid of social media strategist. And you can see there's 239 who are in marketing live in United States and have the phrase public relations in their LinkedIn profile somewhere. So you can really use this company page. People tab serge and drill down in and find all of the employees at a particular company in this context that IBM who meet the criteria that I'm laying out based on the filters that are available here. And then I can come down here and look at each one of these again, I would use the same tactic. Right-click and open in a new tab, right-click and open a new tab and then work those from the tab and then come back to the company page. Really worth experimenting with. I'd encourage you to stop the course now, go practice that and then come back and we'll go to the next lesson. 21. Using Google Search to Find LinkedIn Members: Now let's go look at another way to search. Linkedin. Define the people that you want to connect with or the people you want to network with. And check this out. I'm going to get out of LinkedIn. I'm going to go to Google. In Google, there's a tactic that you can use called Site Search. And this is how a site search works. I can do site colon. And then I'd tell Google, where do I want to look? And I want to look at Now I'm also going to be in a more deliberate and say, because I know this on LinkedIn, I can say don't just look at, but look at slash ion. slash IN is where all of the LinkedIn profiles are stored. It's important to note, check this out. slash company is a learned, a tight, that is where all the LinkedIn company pages are really important. To remember this, I can do a Google search, site search for LinkedIn profiles. And I can do a site search in Google for company pages. Now, even better than that. I can then build a really sophisticated Boolean search string to look in using Google to look at LinkedIn profiles based on type the same thing I had before, VP or v dot, p dot, or vice president. Now, but I can put parentheses around that mean, that means one of these conditions have to ask to work. If I put parentheses around that. And then I can say Ann, I want insurance. I want North Carolina. As Ana look in their profile for these words, anywhere in their profile with a Google search, I can't specifically look at just the title or just the company or just the headline. They looked at North Carolina. And I can say, I also want, if I can add one more variable to it, let's us put the word health. So let's go ahead and add the word health. So there's my Boolean search string. And it starts with a site search at slash IN for VP or VIP or vice president and insurance in North Carolina and health and hit Enter. And Google comes back with 172,000 people. Let me, let me try something here. Watch this. Let me take this search string and take it into LinkedIn directly. Google says 172,000. But if I go to LinkedIn and I put that in there and hit Enter, and I go to people. Linkedin always says 724. Here's the reason. Linkedin is looking at my network. All of the LinkedIn members who are first level, second level, and third level who are relevant to me in some way or another. Third level has two categories relevant to me in some way and other maybe there in the same region, may they went to the same school, maybe they have they're in groups that I'm in or a bench that I'm in, or maybe they are part of a non-profit. There's lots of different pieces. I don't know all the pieces that LinkedIn users to declare that someone who's third level is relevant to me. But even with that, only has 724. When I do a site search through Google, google does not apply that relevance. Google looks at all of the index LinkedIn profiles and comes back with all of them regardless of first level, second level, relevant third level, or irrelevant third level, the number is gonna be way higher or in a Google search. Now, in order to drive that down tighter, I'm going to need to put some more parameters into my Boolean search string. Otherwise, I'm never gonna get through all hundred and 72,000. So you really want to think about how can I drive that down tighter? Maybe I want to look, go back and think about what are the fields that you would use. And if people search, maybe you want to put a company name in there. Maybe you want to put a school name in there. Maybe you want to put an end. Another industry in there. Um, maybe you wanna put consulting phrase or another keyword in there. Again to drive this search down into smaller, you'll never get this down to anything less than 1,000. And that's okay. But the value of doing a Google site search versus a LinkedIn search predominantly for people who are not paying for LinkedIn. And they may run into the commercial, the commercial use limit. Again, the commercial use limit. What that is is when you hit that limit for those who are not paying for LinkedIn. Linkedin is only going to bring it back three profiles. It's going to, the fourth box is going to say you've hit the commercial use limit and you gotta wait to the first of the month where you can get around that by doing a site search in Google and building a really elaborate Boolean search string. And then you can work your searches from here. It takes a little bit longer, but at least you can keep working LinkedIn search from a Google search. Now, one more thing to share with you in building search list than that is never click on these names, whether it's a LinkedIn search or a Google search, never click on these names. What you'll wanna do is right-click open in a new tab and you bring this information up if you're logged into LinkedIn, it's going to bring up that person's LinkedIn profile. And so again, whether you're in a Google search or a LinkedIn search, you want to right-click and open in a new tab, leave your search window as it is. And then what I recommend you do this always on, on LinkedIn is always ten people on the list. Scroll down through here, look at what you see. Make a decision. Does this person looked like somebody I'm interested in? If so, right-click open in a new tab, look like someone I want to talk with. No skip it. Missed one is yes, right-click open in a new tab. If they look interesting from what you see here, then scroll through the list, right-click open in a new tab, get to the bottom, leave that window, sit there, and then go up here and work each one of these records that you've opened up and then make a decision. What you're gonna do with this record? Are you going to look for a way to get introduced or you'll look for a way to connect with them, or you look for a way to bump into them whatever the task is. And once you've done what you're gonna do, close that data, come back to your list and go to page two. Same thing on a Google search. Go through the list, get to the Obama lists, stop, and then go work. If I right-click open in a new tab, or if I opened this one up, right-click open in a new tab. Once you get to the bottom, stay there. Go over here, look at that profile, make a decision. Am I going to look for a way to introduce, to introduce, am I going to look for a way to bump into them? Am I going to look for ways to get sent him an invite? Do what you wanna do, close it down and do the next one. Close it down, and come back to your list and go to page two. Much more effective than clicking on that going in and coming out, going in or going out and coming in and going leave your list hall and work your records from another tab. When I recommend you do now is I've talked about using search. Recommend you pause this course, go play with search some more. Go play with Boolean search in a Google search. Play with Boolean search in the search bar on top here. And experiment with building a list of search results. And experiment with right-click open in a new tab, viewing their profiles and making decisions, what you're gonna do with them. Once you play with that a little bit, come back to the course and start and startup the next lesson. 22. Finding People through LinkedIn Recommendations: There are two other ways you can find people that may be your target audience or influencers or somebody you want to engage with. We're connect with. Let me show you what those are. So I go look at let me go look at Randy Randy's profile. And over on the right, you'll see that there is, Randy has one thing every year told people you may know. Now there's another box that shows up me, go look and see if Megan has its own hers. People also viewed at people you may know, yes, Megan has both of these. I'm going to show you people also viewed. So people who viewed Megan's profile also viewed these profiles. And also the other boxes, people you may know, and these are people that are for some reason or another, are relevant to Megan, are irrelevant to you based on LinkedIn's algorithms. Both of these, they show five and you can hit Show More Under people also viewed and it goes to ten, I believe it 123-45-6789. Yes. Ten people also view. And if you come down here of people, you may know this is also five and you click on show more. It gives you five more and it gives you ten on the mobile app. Give me a second. Let me validate this. On the mobile app. Interestingly enough, under people also viewed, you can see 20 names on the mobile app. Again, on the desktop, you can only see up to ten. But this is, you're looking at for people who are irrelevant to Megan. You might want to look and see who else, What other profiles reviewed. This is a photographer, photographer, photographer, photographer. These are all photographers as well as magnetism photographer. So people also viewed could be a useful place for you to find the people you're looking for. By way you can turn that off on your LinkedIn profile in the Settings area LinkedIn, so you can hide that people also viewed section as I showed you with Randy earlier. Randy has only has the people you may know. He doesn't have the people you may see, excuse me, people also viewed section. Anyway, It's worth experimenting with. One more section worth understanding is the who's viewed your profile. So you get that from the homepage or if you go to your profile, you scroll down to analytics. Here's profile views right here. If you're not paying for LinkedIn premium, you're only going to see five names down here. And some of those might be people are hiding. It was always people. How does someone at war for work wolf and you might see a LinkedIn LinkedIn member, someone at a company where his LinkedIn member, it's also often so, but they may be hiding. And so you won't be able to see the art. But the most you'll see is five names. If you're paying for LinkedIn premium, then you're going to get these analytics that you can dig into. I want to find people at Upwork who looked at my profile. And you see it's been eight people in the last 90 days. And here are the eight people and upwards who looked at my profile. You go up here and I can change it from Upwork. So I can say, let's go find people to KTM. What's a KVM all about why that looking at my profile, it's five people across different days at Acadia. That might mean something I don't know what it means. And I go look at their profile for Yahoo or they maybe do some research. Maybe reach out to them and say Is our conversation to be had. And as five people across, looks like two months and looked at my profile. So look at people who viewed your profile. You don't always need to do a company. Again, this is only accessible if you're paying for premium. Maybe people in particular industries may have people in particular regions. And if you go to all filters, you've got company industry location. And I don't know, LinkedIn, interesting viewers really doesn't do anything for me. I'm not sure what the algorithm is behind that. It is possible that the interesting viewers flag is only going to show people that I have engaged with recently. But there's other name to show up on there that I haven't engaged with some, not sure. So we talked about LinkedIn search, talking about Google Search, talked about going accompany pages and viewing people through the company page search. And now I've showed you how to look at people who have viewed your profile. People also viewed section and the people you may know section. So let's go back to my network one last time to show you down below here. This is more people who may be relevant to you in lots of different ways. People who went to the same school you went to. These are what I call the societal information that LinkedIn shares about Black voices and other people you may want to follow. This is purely for following here. The company pages at LinkedIn may want you to look at and then there's more people than LinkedIn is recommending for you based on lots of very diverse algorithm. These could be people who are relevant to you in some way or another. So when you see these again, I recommend you right-click open in a new tab and you look at them and make a decision. They're recommended to me by LinkedIn. Why are they recommended to me? And it is the recommendation valid or not? And so if it is valid and maybe you want to go the process of getting introduced, bump into them and, or connect with them. So look over this experiment, this a little bit and see if these people that show up are worthy of you. Again, doing some research to figure out who they are. And again, so I take them through the process. So again, it might want to stop the course, go play with that, get a feel for it and then come back and we'll go to the next section. 23. Asking for an Introduction: Let's talk about the process of actually getting introduced are bumping into someone to be able to get connected with them. Let me go back to omegas profile. Beautiful Provo. Now, if I didn't know Megan than the first, I want to connect with Herbie that are really wanting to connect with her late Dan and potentially have a business conversation with her. The very first tactic I'm going to use is to try to get introduced to her by a mutual connection. You can see Megan, I share 59 mutual connections. If I click on that, you can see these people here and all of these on this page are people that I know and I know well. And some of them are people I have actually engage with recently. So I may very well call or e-mail one of these votes and then ask them to introduce me to make. And now here's what the basically the script sounds like. Let me actually call Kristin and rejuvenate my relations where there is called bonding and then find out what's going on in her life and insane her very clearly, I need your help, Kristen, I'd like to send you an email and ask you to introduce me to Megan. Now, here's the two questions I'm going to ask. Kristin. Question number one. Do you know Megan? Well, question number two, do you think Megan is the right person for me to connect with in regards to the work? I do. I say this if so, if assuming she knows her well, assuming she thinks Megan's the right person for me to talk with, then I asked for this. Would you do me a favor? Would you send Megan an e-mail, copy me on the message, and introduced me to her so I can have a conversation with her. Or I say introduced me to her a second, connect with their own LinkedIn. That's all I'm after, is an introduction. I don't want to script out her all the reasons I want to connect with her. I only want her to introduce me. She'll use her words is a taser really good guy understands this area of business. I think the two of you should talk. And then once that email goes, if Kristen does, when I asked and copy me on it, I'll know that the email was sent. Then I can do one of two things. I can immediately reply to the email and reply to all. So Megan and Kristen thank Kristin for the introduction. And then say hello to Megan and dad. I can say, I will follow up with an invitation to connect on LinkedIn. And I hope in the near future we have a conversation or whatever the context is. Then I'll go to LinkedIn, find her on LinkedIn, and I'll send her an invite to connect. Under more. There's connect and an invite to connect. No if ands or buts about it. I will always add a personal note. I'll often start with, I appreciate Kristin introducing us. And then my only request in that invitation note is please join me on LinkedIn. I'm allowed to one thing and one thing only after Megan to accept my invite to connect. Everything else comes after that. 24. Engaging Before Sending a LinkedIn Invite: Now let's say I don't have any mutual connections or I don't have any mutual connections that I can ask for an introduction. Let me go find somebody that may be the case with hang on 1 s. Let's go Hannah. Now, I've got 19 mutual connection because she is second level. But let's say that I have no mutual connections here. The next option is for me to bump into her through her content. So what I'll do is I'll come down here or act her activity. I'll click on see all activity. Then what I'm going to go for is I'm going to go for post. I'm going to look for a post that Hannah made. And recent posts three months is not too overly late bumble up for a recent post that she made that I can engage on all of her post or her sharing other people's content. But that's okay, it's still her post. And so what I'm gonna do is look for a pose. I would love to see some of her own words here, but I'm going to look at what she posted. I might play the video and see if the video is all about, then I can make the decision as to how am I going to bump into her? The best way to bump in her would be to have a comment and say something meaningful in this comment about what she shared. And if she said anything in her words up here, what did she say? And this is the best way to bump into someone again, their content, the content they shared, and to listen or watch or read what she shares can be very purposeful about engaging, relevant to this content. Might say something like, Hannah, I want such a poll Diaz that you share the other day from front office sports really got a kick out of that video. And the graphics they use to put together was pretty intensive. So that's all I want to say. Then big fact that we're going to look at our activity. I can see that within the last week she was on LinkedIn because she liked something this week old. So I know she's on there at least at least a week or so. There's another week. There's three weeks. So this follows suit with the LinkedIn stat that people show up at least every other week. So I know she's on there at least once or twice a week. So then I can I can feel somewhat comfortable that she's going to see when I said now, once I comment, I do not wait for her to respond. I made that comment. I go back to her profile and then click on Connect and I always add a note and note might say something about the post she had the job Diaz. And now I've got a really laugh eligible D add a solid at your RAI and downtown Winston, I'm not too far away. I thought here's my words. I thought I would say hello and invite you to connect. Nothing else other than the, the, the purpose, the relevance. And then all I'm after is to connect. If I if the person I want to connect with doesn't know me, if I don't have any mutual connections to introduce me. If that person has no activity, this person does, Let's say they had no activity for me to engage on. Typically what I'm gonna do is nothing more. I'm going to move on to the next person. Move on to the next potential connection. As I am not a fan of sending out LinkedIn invites and hoping and praying for me, it's not worth doing. Move on to the next person and find a way to connect with someone that I do have who does know me, who I do have mutual connections with, or they do have content that I can engage on. Bread deliberate about that I've proven over the years, sandy LinkedIn invites out to people that I don't know who have no mutual connections and have no activity is a waste of time for the most part. 25. Bump into People in LinkedIn Groups: One more tactic that you can use to engage with LinkedIn members before you send them an invite. Let me show you. Randy and I are an and it's all about groups. This is all about using LinkedIn groups, which is not a big area of that. I use a lot. But you see Randy and I are in nine mutual groups. So he and I were not connected. I'll go to one of those groups. Let's save and see which one-and-a-half. Let's go look at the one that his own goodwill professional center. And if I go over here and show all and if I type in Randy, There's Randy. Now. Now if I click on him, but I can see here's three Randy's now, interesting enough, I'm connected to all three, but I had the ability to message them. So let's go back and let's go get dub. Betty. Betty is not a fatty. Let's just go see George. I'm not connected to George. So let's say I had discovered George and then I found out that George and I are in a mutual group together. And that's either the highlight section or their LinkedIn profile. And I want to have a conversation Jordan, maybe I wanna, I wanna get introduced to him. I'm want to connect with him and whatever whatever my goal is. But if he doesn't know me, which we don't have any mutual connections. If he doesn't have any content for me to engage on, on LinkedIn, I could try the tactic of sending him a message from a LinkedIn group. When I click on message, Let's go, Let me send him a message. Now this message is going to show up in his inbox. It'll be in under messaging, it'll be over here as well. It will show up as a message requests and it's going to give him the opportunity to accept my message. Well, if I'm gonna give him a message and I hope he accepts, how should I write that? I should write it all about George. I should write it all about George. Maybe in some contexts related to their group that we share. Maybe in context of some content that I found in their group. But I'm gonna, I'm gonna send him a message and again, make it about him. And I'm not even really going to ask him for anything. I may just ask him about his business and he asked him why what value he's gotten out of the group. Whatever I want to ask him in a general way, train his parents sincere way. I'm not going to ask him, George, how are you doing? I hope your day is going well. I never want to use those words. But I may say to him, Georgia saw you in the goodwill professional centered group. I saw you have your own organization at Daytona Apparel Group. And when I ran into that, I thought, interesting, I love to say hi to you and I thought I would just send you a message from the group, something that would get him to at least acknowledge my message. That's all really after. And after he acknowledges my message, then I can come back and follow up, go to his profile, is sent him an invite to connect. This is not the most powerful way to engage with people on LinkedIn. It is another tactic that we can use. But again, you need to be very transparent. The buret be very sincere. Don't, again, don't use fake words like, Oh, I hope you're doing absolutely fantastic. Hope your business is going well. Know, George, I read this post in the group and I noticed that you are the group wondering if you saw the posts which was sort of catheter-related apparel, thought I would just message you and ask, be very transparent with these messaging and you will get better results from it. While we're talking about LinkedIn groups and the ability to engage with people who are in this group that you may not be connected with. Note this. I can come down here and I can look at a post. This is Randy made this post. And I can comment. And when I comment on that post, I can, whenever I want to say again, very sincere and transparent. This was a great show. This is a, this is a great job opportunity for someone. And I may say cc. Now watch what I can do at GEO RG e, k. There's George, he's second level of me. But I can tag him in a LinkedIn group post as long as he is also in that same group. I know he's in that group because I went and looked at him earlier under here. So not only can I send him a message from the group, even though we're not connected, I can tag him in a comment. Now you again, very transparent, very sincere, has to be highly relevant. Otherwise I wouldn't tag him in that. But this is one other way for you to engage with someone you're not yet connected with and get them to see who you are before you send them that invite to connect. In this contexts of tagging in groups, just like messaging in groups. I'm going to wait and see if he responds. Because this is not the most powerful way to engage before inviting. But it is one tactic that you could use. 26. My Network Overview: Let's go back to my network again and talk about that a little bit more. Here's your connections. And note that for those who are also creating followers than your number of connections may be less than your total number of followers. If you're not actively seeking followers than for the most part, your number of connections will be equal to your number of followers. The contacts box. This is interesting because this has actually changed recently and that you got to put something in here. So you've got to add more context. When you go to add more context. This changed as of about July of 2022. I can only connect to my Gmail, Yahoo, outlook, or AOL. There used to be a button, it would say import a CSV file. So you could have a list of names and e-mail addresses, an email that but that's gone. Now, my opinion for this, I don't use this. I really don't. I have been very deliberate about going through my contacts and looking for people I'm connected to who are relevant to the work I do. And then finding a way to get connected to them on LinkedIn, typically by sediment emails say hi, I'm going to send them a LinkedIn invite. I don't import my contacts in the LinkedIn for LinkedIn to send out an invite to them on my behalf. So my opinion, don't use this. Let's go back to my network. And this is people I follow. It's pretty interesting. I don't find a whole lot of people differently than I'm connected with, probably should change that up. Follow more really good people. Here's the groups that I mean you can be in 100. Here's events that I'm a part of. Many of them were past events, some of them are ongoing and or future. Here's the LinkedIn company pages that I follow. Here's newsletters I've subscribed to and there's 21 hash tags that I follow as well. Interestingly, that doesn't show up anywhere, but here. And the only way I can go look that content is go click on this and go find the content. And then here's LinkedIn audio event. And you can see there are a few people **** using that hashtag. Go back to my network again. Then. So here's what I, another thing I want to show you, I may have touched on this earlier. I never manage anything from this window. I really don't. The reason why I don't is because unless the person who sent me an invite included a note, there's no way for me to message them. But if I go over here to see all are me that says see all the number or it has the word managed. Then you'll see down here that people who didn't send me a message or didn't know no personal note like this one, did. I have the message button? So again, this is why I manage it all from my network. See all it's way easier to manage my received invites from here. Now, let me show you the other side of this and we're gonna come back to this in a moment. Here's all the invites that I've sent out. I have seven invitations to connect that I waiting for people to accept. I really do try really hard to keep this low. I don't want anything more than a month old. Debate goes said she wanted to connect with me, she didn't do it. It's over a month old. I withdrawal that. It takes three clicks and withdrawal it. And then it makes sense when I bumped into her again, I will send it or another invite. Typically when I get rid of someone, I won't send them another indict. Unless I engage with them or have a conversation with them, I'll somewhere along way and then I'll send him a new invite. I don't want to send invites out and just hope and pray people accept them. So anyway, keep this, manage my sent in bytes and keep it down for me always less than a month. Here's my scent page requests. These are people I've been invited to follow my company page. And it's interesting, this is two months old, I withdraw those as well. Again, it takes three l three clicks and every one of these withdrawal them. There's no need for them to sit out there. Usually what I do is go all the way to the bottom. You can see there's a six months old and I'll just keep hitting withdrawal, withdrawal. One really cool little trick. If you want to make this really efficient, your cursor somewhere where that second box pops up, you notice that Logan, I don't need to move my cursor is far to do withdrawal. Withdrawal. And I'll leave it popping up down here on the bottom and I'll come down to this later. I want to clear that out and get rid of all of these withdrawal, withdrawal. And I'll do the rest of these later on. 27. Accepting LinkedIn Invites: Let's talk about accepting LinkedIn in bytes. Go back to my network, but go to see all. I have 20 and bytes that are pending. Now, here's the things I do. First of all, I look and see who they are. Maybe I can see what company and I hope there's a note. And if I have a note, I always click on see more and I read the whole note. And this one here is highly relevant. This person knows I'm coming to his company to do work, so he's highly relevant to me, but I still want to know a little bit more about him. So I'm going to right-click open in a new tab. I'm going to look at his profile and we'll look and see. How long have you been working for the company? What does he do? He's there. He's fairly new there. Before he worked for some other companies that I knew. He went to school I'm familiar with and he's got some some old recommendations. So I look and see who he is. Do we have mutual connections? We have 16. I'm a look and see who those people are. And then I'll make a decision as to whether our Connect or not. Now, what I do, typically, once I make a decision I'm going to connect is I hit first, hit reply. And I send him a message back. And I say whatever it is and I want to say to him in context and I am going to accept his invitation. When I click on that, it's going to open up down here and I can send him and then I hit the Accept button. Now, you could do I got was about ready to do stay on his profile. Hit the Accept button. But then you have to wait just a few seconds and you have to hit Refresh up here once I hit the button, which I didn't do yet. And this except is going to turn to message. You got to make sure that it changes from second to first. Because only when it goes in first are you going to be able to hit the message button and send him a message without using an e-mail. So you can do it from here is absolutely acceptable. Do it. Just know that when you hit that except you have to wait a few seconds, hit refresh for that to change the message. And this to change the one either way the message back to him or maybe the phone call back to him. He has his phone number in here. Might be I might use the phone number. And because of these highly relevant to me, I don't want to use a LinkedIn message. If he's highly relevant to me, I want to call him or email him and say hello. If he sent me an invite and he's highly relevant, he should be open to a conversation. Not everybody is, but he should be. Let's go to back to accepting in bytes again, let me close this all down. Go back to accepting the invites. See all? Let's say that I get an invitation with somebody and they either their message to me is nondescript or non not clear enough for me to know I want to connect or they didn't give me a message. When that happens, what I typically do is I messaged them back and I have a script. And my scripts go look like this. Let's go say hello to Neil. Thank you for the invitation to someone referred me to you or how did you find me? I let them know that I'm very serious about the work I do teach in LinkedIn as a business tool. And then I ask, is there something specific that I could do to help you? Basically, I'm asking, Why are you wanting to connect with me? And then I say, I'm looking forward to your reply. This is my scripts, same script for about two years now. Now why do I say that? The reason why I say that is I always want to know how people found me. There's someone who introduced me. Did they do a Google search and find me? Did they do in LinkedIn search and find me? I want to know how people found me. Did they find me on Korra or YouTube, et cetera, et cetera? Then I say, Look, this is what I do. Linkedin's business toll for me. I'm not connecting for the sake of connecting. Connecting deliberately focused on my goals. Then I ask them what they can do, what I can do to help them. I want to know why they want to connect. Again, I'll repeat adult, just want to connect. This statement here says you have one week to respond. That's what I'm saying to myself. And if they don't respond in a meaningful way within one week, then I'm gonna hit the X. I'm not going to connect with them. So this is my very deliberate process and you'll see that for the most part. I don't have anything. I have worn one of them. I'm waiting for another response, but I have very few that are more than a week old because I'm very purposeful again about managing this. I only have 20 pending in a lot of them came in the last two days. So managers very well. And if someone doesn't tell you why they want to connect, then I recommend you send them that message and you ask them, why did they want to connect? Now, again, if I accept an invitation from anybody, whether accepted from here or accepted from their profile, no matter who they are, I respond to them immediately, I engage immediately. Even those who are not highly relevant to me, I will engage with them. My simple engagement note is thank you for the LinkedIn connection. Please let me know. Any help you in any way. Purposefully do this every time I never waver from these processes. One more important point about invites that I am not going to accept. If I'm not going to accept the invitation from this person. He subscribed to my channel, watch one of my videos. I told him I hope he likes it and I asked how I can help him. He didn't respond back. So I'm not going to accept his invite. My if I'm not going to accept as n by n, this is my process. You may not want to have this process, but I basically send a note back to them and say this, Hi, please follow me on LinkedIn. Here's my company page. Follow me on my YouTube, my core, and you may want to join my classes. This is what I tell everybody who sends me an invitation to connect, who I'm not going to accept the invite from. This is my style. Your style might be simply hit the X. My style is to invite them to follow me. They sent me an invitation. They're interested me for some reason or another. If it's legitimate, then they'll follow me. If it's not legitimate, they'll never respond to that. So I said this note and then I hit the Send button, and then I hit the X. Now, I don't get this X here in certain situations, let me tell you why I won't hit this x. I'll close this down and I may hit this x here. And here's why. If this person is someone that is using LinkedIn in appropriately, I might want to say, I don't know this person. If this person is really violated LinkedIn terms and services than what I'm gonna do is right-click open this in a new tab. I'm going to go to their profile. And not only am I going to hit the nor under, under more I had the Ignore button. But I'm also going to stay right here and I want to hit more and I'm a report and blocked. If this person is violating the LinkedIn terms of services either on their content, in a post, a comment or a message. I'm going to report that as we're obligated to do that when we see people using this tool would appropriately, if I really don't feel comfortable with this person and think there are, bother me in some other way because of previous message you while they try to connect with me, I'm gonna go for block. I'm going to block him all the way. I'm going to report. And then I'm going to block because I don't want anything to do with someone who's being taught and I'm not saying this person is, but I don't want him to do If anybody who's using the system and appropriately or being rude or bolder or disrespectful or whatever on blocking them. I just don't have the patience or the time. And I hope you had the same thought about helping us to keep disclaim. If you just simply want to ignore them and flag them as I don t know because they may be using the system in appropriately, you can hit Ignore right there. And then there's the, I don t know, button that pops up as well and you could hit that as well. I'm not gonna do that on this guy here. But be very purposeful about managing, be very purposeful about ignoring those that are absolutely should be ignored. Again, using the, I don t know, use the report and use the block function as needed. 28. Unfollow and Unconnect on LinkedIn: I talked earlier about follow, unfollow and unconnected. So I'll use what I see on the news v here. If I see content that I'm tired of seeing content from the bud group, then I need to click on the three dots and I need to unbundle the company. And then I will see their content anymore. If I see content that Melissa, Sharon, who Melissa is a good friend of, smart, smart lady, neuroscience E. If I see that she's sharing content, I'm tired of seeing that probably won't happen to Melissa, but for the sake of the conversation, hit the three dots and I can unfollow Melissa. Now I can also remove this connection. That's an aggressive step if I'm just don't want to see her post unfollow would be the thing I do. But if she is being disrespectful or she's being aggressive as she's being needy and messaging me too much. And I've asked her to calm down and slow down and stop it or whatever. And I really am tired of engaging with her and seeing her style then remove might be the right answer. But be very deliberate about that because when you click on that, There's no second step. As the immediate, just as this is immediate, I can do the same thing from their profile and go to Randy's profile. And I can go to more and I can unfollow him if I want to go. I'm tired of seeing and stuff, but I also removed connection. And again, that's immediate. There's no second step there, so be very careful, even hovered over it if you don't want to do it. 29. Giving LinkedIn Recommedations: And one last tip about networking on LinkedIn sort of falls in line with the engagement. But I think it's a really important part of building a brand. If I really wanted to build my relationship of Randy, I'm going to use the recommend feature. If I've done work with Randy. If rabies done work with me, we worked together in different companies. We worked together in different companies, whatever the options are, what position do as Randy and when I do this, then I'm going to write Randy a recommendation. And I want to write a very meaningful and relevant recommendation. Randy is all about workforce development. Randy is all about career transition. Randy also co-hosted a podcast I run. So I'm going to write a very meaningful, at least seven or eight. We're assuming seven or eight sentences. I could do 3,000 characters, which is an extensive recommendation. But I'm already a really good recommendation variety. This not only is something I feel good about doing, but I know for a fact that pays dividends. Because again, as I, as I said earlier, if you help somebody in a meaningful way, they're likely to want to help you in return. I'm not doing this with expectations of something in return. I just know it happens. So periodically, when you're networking on LinkedIn, you want to be looking for opportunities to undermine war and recommend the people you're working with. It's a great way to build your relationships with people. 30. Additional LinkedIn Networking Best Practices: Now that we've looked at LinkedIn, let me have a few more pieces of information I want to share with you that to reiterate some important points. But also I'm going to introduce you to my basic outline for my business process for networking on LinkedIn. First of all, let me share some additional best practices that are worth understanding. I've said this phrase a few times. Purposeful networking. You've got to know your purpose. Otherwise you're just, you're just doing, you're shooting in the dark. It's throwing spaghetti at the wall. You're hoping and praying and hoping and praying is not a business process. I've said this before engaging me later if your LinkedIn network that is critical, do not miss that step. Do not delay that step. Because if you do, it minimizes the value of you building your LinkedIn network. Manager. Linkedin invites, manage the ones you received, manage the ones you said, Do not let those become overwhelming. And furthermore, why I've seen this happen where someone send you an invite and you don't get to it for a month or so, and you miss an opportunity. Don't let that happen to you. Always look for ways. This is networking one-on-one. Always look for ways to move the right people into the right conversations. It does not about collecting business cards now got collecting LinkedIn connections, it's about connecting and we're looking for the right. How to move the right people into the right conversations. Use the ignore the block, the report, the I don't know functionality. We were happy to do that. If we're going to collectively keep our LinkedIn networks clean and worthwhile. Use the follow, the unfollow and the unconnected appropriately. By the way, when you ignore report block, when you unfollow or you unconnected, nobody gets alerted to that. Actually, even when you follow someone, they don't get alerted to that. They may see it in there. Follow list. So don't worry about ignore block. I don t know. Report that does not alert them. So nobody is going to say, Oh my God, they look with that person just did to me. Seven, grow your LinkedIn network every day. My philosophy is this, make a new connection every day. If you are very purposely looking for a new connection and you're doing purposeful networking focused on your target audience, focused on their influencers. You are going to connect with at least 365 people a year. You'll connect with way more than that. But if you're thinking about that, if you're connecting with 365 new people who are in fact your target audience or influencers who can introduce your target audience. That's 365. Really good leads every year. Connect with someone new every day. Average it out, dude, don't work on the weekends. And if you're doing it right, you can use your network to get introduced to other people. Don't wait, ask your network for help. Be willing to help your network, but also be willing to ask your network for help. This doesn't need to be a daunting task, can be really easy. Emailed us n I said this before. I'll keep saying it to until people finally catch on. Don't send LinkedIn and vice everyone. The number of irrelevant invites I get every day is just unbelievable. Five or six or seven every day of irrelevant in bytes. I get more irrelevant in bytes, then I get good ones. Like man, this is flabbergasted and why people waste so much time doing it wrong. Remember, LinkedIn is not the only answer. It is one of the business tools. There are other ways to connect with your target audience. There's nothing wrong with connecting with other people on other platforms. I have a process for connecting on Facebook, I have a process for connecting on Instagram. I'm a process for connecting on Twitter and YouTube. And Cora, There are different ways you can connect with your target audience. Doesn't always or only have to be LinkedIn. 31. My Proven Process of Networking on LinkedIn: Here's a high level view of my basic process for networking on LinkedIn. Number one, I do what I call campaigns. A campaign is where I write down the role, the company type, the industry, the region, and maybe a few other parameters where I defined, this is what I'm looking for today. So I know where I am very clear that I'm focusing on this type of person, this type of target audience. And I build my list, whether I'm building it in LinkedIn or a building in Sales Navigator, I build my search results based on a very specific criteria. And I write that criteria down and then I work it in one of the reasons why I do that. I'm not jumping back and forth. If I build, my list is haphazard and I've got different industries and different company types in different roles in there. My conversations going to vary and I don't want to be that I want to have a conversation with people about banking. I want have a conversation with people about the work. I do four, manufacturing, our conversation about the work I do for people in staffing industry. So I built a campaign and I focus on that with each individual set of activities related to LinkedIn search. Then I will use LinkedIn and Sales Navigator for the most part. I don't use Google Search from my world today. It's only because I don't need to and I don't have the commercial use limit problem to get, gets in the way. But I'll use LinkedIn Sales Navigator search tools. Predominantly when I'm doing this work. I will always look for a way to get introduced or to bump into the people and sending invitations to before I send him. Just when I was recording this class, just this morning, I reached out to the president of a company and I asked her to introduce me to her sales leader. She messaged me back and said these are two people that do that where I can introduce you to both of them or one or the other? I asked for introductions on a regular basis and if I can't get an introduction, then I'll go look for ways to bump into them. Whether it's through their content on LinkedIn or their content on Instagram or wherever is relevant and appropriate. Once I connect, I always said when I refer to as my relationship-building message, it may be a very simple message and it's always gonna be about them. And not always. But sometimes, I may include an invite for quick one-on-one chat. Very simple one-on-one chat. And it's never more than 15 min. But I never miss sending that immediate engagement after we connect. And again, my level of that engagement will be directly proportional to their relevance to my business. If I am not going to accept the invite, I am more likely today because I now realize the importance of doing this, of hitting not only the Ignore button, which by the way, they don't get alerted to that. They just know I didn't accept it. I'll hit D ignore and I may very well hit the I don't know. I'm also more likely today to hit the block and or Report button. If they were if they proved to me or at least showed me that they were inappropriate uses, LinkedIn, fakes are bots or whatever. I'm less likely to hesitate on that today because I now know it's important. I don't over invite. I really am very purposeful about my invitations. I don't need to send out 50 a day. I don't need to send out 100 a day. I need to send out very targeted, focused invitations to my target audience and to their influencers. It first of all, it's way too much work. Secondly, if you're over-investing, you're probably inviting the wrong people or you're not developing a relationship with them or getting introduced to the people. I want the people I send an invite to know who I am to rediscover that there's some relevance between me and them and to be willing or likely to go that next step, which is some level of engagement. Thus, I asked for the introductions or bump into them first. For me today, maybe a little different than your needs. But for me today, I don't spend more than an hour a week prospecting and send it out advice. My network is pretty big. My business a little bit more mature than most people's businesses are most people's book of business. So I don't need to be connecting as deliberately or as rapidly as I was 15 years ago. And so I'm really do minimize. Now I will tell you that when I do this work, I set aside time to do it. I said I collect prospecting time. I set aside time to do the prospecting, look for the opportunity to get introduced, look for the opportunity to bump into them and then send the invite out. That's my process. I don't that doesn't mean every now and then throughout the day or throughout the days of the week. I don't send out an n by it as I run into people. But my prospecting and invitation time is very focused for me, an error. Those who are early in or early are just now adopting LinkedIn. I would ramp it up a little bit more, maybe spent a couple of 2 h or more per week, purposely focused on the right people. Have a business card process that I use as well. When I get a business card from somebody, I'm very deliberate about a putting that business card information into my Google Contacts, be looking for them on LinkedIn, send them an invite to connect because I just met with them. And then lastly, follow up with them after we connect with either an email or phone call or LinkedIn message. And if I add their business card, I can go for email or phone call. I share this business process with you, not to tell you that you need to do what I do. I've shared with you and taught you and train you on all the different things that you can do related to LinkedIn networking. Now it's up to you for you to build your process. Maybe it align with what I'm doing. Maybe it'll be a little bit different and that's okay. As long as a you believe in your process and you've tested it and you refine it and you continue to test and you continue refining. And B, you like your process well enough that you know it gets you the value you want to do so that you will go do it. Because if you built a business process at a, you don't believe in, and b, you don't enjoy doing it. You're not gonna do it. It's a waste of time and do that. Go read the book, the book Atomic Habits. Then you will understand about why building processes and buildings, a task that you do as important and build it the right way so that you're willing to do it to get the value that you want out of those processes. So build your process, refine your process, believe in your process, Enjoy your process, and you'll make it happen. 32. Closing Statement: Thank you for letting me share with you this course networking on LinkedIn. A pretty purposeful about doing it in a very deliberate way. And I know that if you follow the ideas that I have shared with you, if you practice and experiment with the tactics that I've shared with you, if you get good at doing this at a point where you again, you can visualize where that Accept button is on someone's profile. You visualize where the Connect button is. You visualize what a follow or the unfollow. You can see all this in your mind. Then you're getting good at networking on LinkedIn. It becomes easier for you to execute. You'll be more willing to continue to do it to grow the network that you need to grow on LinkedIn for your business or your career to be successful. Thank you again for showing up. I wish you all the best.