Transcripts
1. Video 1 Why NFT's for Non NFT bussinesses: Hi, welcome to NFT strategy ideas for
non-linearity entrepreneurs, the ideas board project. I am Dean boards or
I am your teacher. I own my own entrepreneurial
acceleration company. I help entrepreneurs
every single day achieved that
accelerated success that they're looking for. I also teach courses
the world at MBA level and I just adore working with
entrepreneurial students. So if you're one of those, welcome, so happy
to see you here. What happened was,
I was taught to do some research on
NFP is and how these are being incorporated in different non NFT business
models for some of the courses that I teach for our continued development
as accountants. I went into it and
oh my goodness, what I discovered was like, in sane, non-fungible tokens have taken the world
by storm, I think. Okay, Your likeness,
Dean, yeah, well done. Selling for millions
of dollars, right? And everybody is going crazy
about them and buying like this in that kitty
and this thing. I wanted to have a look more at how businesses that are
not NFT geared businesses. They don't focus as their
main business on any t's how they are using in AFT's. Because I do believe
that that can empower a whole lot of entrepreneurs
out there that are maybe not yet on NFT bank bandwagon and then
maybe aren't sure how to get involved in how they can actually use a FTEs not to change their
complete business model, not as something that
they have to get into, but to enable what they're
already currently doing. So the good news is that I found a ton of examples
of what really, really worked well for businesses that aren't
traditionally into NFT. So I'm so keen to
share that with you and thank you
for being here. Yeah, let's do it. I'm so excited. I'm going to show you
the key concepts, right? So we're going to
wrap our heads around key concepts around
any of these. Then we're going to
jump right into it. I'm going to show
you all the examples that I found that I
thought was really awesome about how non NFT businesses have made it work for their
current business models. And then I'm also going
to ask you some questions to help stimulate
the ideas coming in for how you can incorporate this into your
business strategy. And then our project is
you're going to put together a beautiful NFT and my
business ideas board for me, showcasing everything that we
learned class but making it visual so you can actually
work with the strategy. And then as soon as you
share that project with me, I'm going to try and give you as much feedback as possible. Let's get you up and running, and let's get you innovating. And being ahead of the pack. I'm so excited for this. So again, the idea
is not to change your complete business
model is literally just to put some rockets on the
vehicle that you currently have so that you could
get to your goals faster. If you're keen to
do that with me, please come back to the
next video and we'll start covering some
characteristics of NFT.
2. Video 2 What makes NFTs so special anyway?: So what makes N of t
so freaking special? Anyway, let's have a look at what I discovered when
I actually got into this. So it turns out these things are incredibly unique,
non interchangeable, and they can be authenticated, which means there is only one entry on the
blockchain per NFT. It has a token ID, it has a wallet address
and a smart contract code, which means you can
actually go and check the authentication of the thing. That is what also
makes them super. It drives this characteristic of scarcity where there's
literally one thing created. And the more people
want that one thing, the more the economic value
of the thing is driven up. Next characteristic
that's exciting as recyclability and royalty. So you have the ability to set the royalty amount that
you want when you creating this NFT within the policies of the mentoring station platform that you're actually
using up course. But that basically means that
whenever this thing resells in future or gets traded or
this money exchange for it, you earn royalties very
similar to a movie or a book. If you were the
creator or the author, you would earn royalties. Same thing with any of these. Then collectability is I
want you to think back at all the things that you collected when you
were maybe growing up. Okay. Why did you do that? You had maybe it was
this feeling of, Oh my goodness, look at
my collection growing. This is making me so proud. Maybe you were having fun, maybe use it as a
conversation starter. All of that applies to
any lefties against the ideas that they are
crazy, collectible. And you can use them as
conversation starters with communities that have
distinct characteristics. So let's look at how this plays out in some actual examples. So first thing unique, the world's first is MAs
wise digitized and had a virtual counterpart made an NFT by Vodafone is
red Merry Christmas. It was the world's first
ever gods, saints. They sold that to raise
funds for charity. So that's an example. Next up we have, of course, the apes from the
board a Yacht Club. This is collection of
10,000 unique virtual apes. And only one of these
things actually gives you access to their clubs. So with doubles as
a membership card. And then you have the crazy, connectable and adorable and
breed of all crypto kitties. And just, they're
just like the board if their collection
of a lot of kidneys. But instead of giving
you access to a club, you can use them in an actual game so you can
download and play the game. And then you have all of these kitties in the actual game. So those are some examples of how the characteristics
of NFP is coming into play. Are you starting
to get some ideas? I hope so. I want to stop you here, okay? We're going to be doing
a lot more examples, but I wanted to stop
you here already. And let's just see if we can get some creative juices flowing. So whatever's going on in your mind right now
with regards to characteristics of any of t's
and how this could perhaps, possibly enable your
current business model. Go ahead and just write it
down, capture your thoughts. Start working on your
actual ideas board and then share it with me so I can see the progress and the
development of ideas as we go. And me and your
peers can give you feedback and we can get you
support on board with this. Once you're done with her, come back because they
were going to delve even deeper into
some examples of how non NFT businesses have taken any lefties and use it to enable what they're
already doing. So more on that,
when you come back.
3. Video 3 Examples of how traditionally non-NFT candidates are using NFTs: Okay, so now if we know the characteristics of any
of these lakes and think a little bit about examples
of how NF TAs have been used by traditionally
non-NATO businesses. I guess I've spent an appropriate amount of time
just letting your mind go around the characteristics of any piece and getting
to grips with those. This should be the
plotting a course where the magic starts to happen with you and you get
some ideas going, seeing from what has
worked for other people. So let's have a look, shall we? So some of the
traditional businesses out there that have in pricing and if pieces part
of their business models do an able current business models
not to change direction. You can look at Coca-Cola
goals and Gabbana, Nike stepping in A6, Adidas. And the NBA's. Let's quickly have a look
at what they've been doing. Coke lotion, NFT auction, and July, we need to be the one. I was all around friendship day. And the oxygen included one
of a kind items such as a futuristic redesign of the iconic Coca Cola
delivery jacket, which is digitally
wearable on Sandra land, a de-centralized 3D
virtual reality platform. All proceeds for donated to the Special Olympics
international. And the person that actually
bought this also got a refrigerator with
a lot of coconut, again, something like that. So that's my coke
DID dosing Gabbana, oh my goodness, does
is really cool. So what they did
was they created a historic moment
in NFT ecosystem with their newest
collection that was unveiled in this collection. What happened was if
you bought the NAT, you would acquire
both digital and physical at the same time. So they helped us truly
bridge the physical and the metaphysical world by giving us the option
of doing that. Now you have digital fashion and physical fashion into this
hybrid fashion phenomenon. And riding on the
back of that, NYC, sold an NFT sneaker
for $134,000. Insane, the iconic sneaker and sports giant has
started to use any t's as a way to certify the veracity of a
pair of sneakers. They're calling this
project crypto kicks. And what happens is when you
buy the physical sneaker, also get the NFT and vice versa. So that's very, very interesting and you can see how these designs
are really cool. I just want them, I don't even know
what it's about, but I just want one. Then A6. I'm not really sure how to
pronounce the brand name, to be honest, but it's a
Japanese athletic brand. And they recently created 1,000 NAT speakers in
collaboration with steepen. That is a fitness app that
rewards are runners with cryptocurrency for each
step they take, moved to. So think like Pokemon Go meets and you get rewarded
for now actually exercising. I mean, how cool is that? That is so cool. And
then you can have these sneakers as part of the gamification in
that actual app. Adidas, also jumping
on the bandwagon, they released an NFT collection called into the Dataverse. The K phi is access to
limited edition Street way, including hoodies
and track suits. What's interesting is they did
this in collaboration with some major players in NFT
entrepreneurial space. They needed more
than $22 million in the first afternoon of
launching this project. Then last but not
least, the NBA, in an effort to increase their appeal to
European audiences and shift their focus toward a more digital and direct to
customer approach. The NBA released NBA Topshop. And this is a new
online marketplace of a licensed digital
collectibles where fans can purchase moments
from their favorite teams, players, or matches and earn a certificate along
with an original clip. How amazing is that? So I hope at this point in time you're as excited as I am. Because what happens
for me when I look at real-world examples of what
companies are actually doing, it gives me so much that I could use for my
entrepreneurial business. So I hope that that
is happening for you. If not, maybe have a relook
at some of these examples, and then go ahead and
capture your thoughts. Again. You can do a vision board, you can do a brain
mapping exercise. You can write it out, make a poster saying that to me. Whatever you do, please
make sure to share your progress with us as
u goes to their knee. And your peers can give you
feedback on your way to enabling your business
model using NF2. You got this.
4. Video 4 Categories of NFT assets: Welcome back. Let's look at some of the
categories of NFT acids. Okay, so up to this point, you would have recognized
that there are a couple of different ways that non NFT entrepreneurs
and businesses are using NFV is to enable the
current business models, okay? So to make this even easier, to categorize it even more in our brains so we can work
with us on our strategy. Let's categorize these NFT acids into four different categories. Okay, so the first category that I picked up with that was being used is the
virtual asset example. This is where you
have your digital art check your crypto collectibles, and you get your game assets. These assets are
completely virtual. But then in the next category we also have a hybrid asset. Okay? So this is where you
have a physical asset, but it is teamed up
with a virtual asset. Therefore, when you buy the NFT, you get hybrid asset. Okay, so examples of these
are tickets, coupons, stamps, typical song albums and novels, articles, and physical
assets with virtual. Then we go over, we have yet another
category and these are called hybrid
interface assets. These are assets that give you some sort of virtual presence
or virtual identification. So it's not just
a physical asset teamed up with a virtual acid. It's a luxury item, e.g. that gives you a
virtual presence, or it's a collectible piece of virtual jewelry that also gives you some kind of status
in the community. Or it's a rare goods
that also give you a virtual type
of identification. So think about your
clubs, your communities, and all of that hybrid
interfacing that can happen together with the
actual virtual acid. That is where we talking
hybrid interface acids. They are probably
the most complex because they have
the physical assets, they have the virtual assayed. But then they also
give you some sort of virtual presence in
a virtual interface. And then last but not least, we have our metal verse assets. So let me know if you want
me to do a full course, the actual mate diverse and how entrepreneurs can use that. But these are all assets
that are virtual. They completely
virtual, but you can actually use them
in the multiverse. So any asset that
gets produced for any type of place in
the metaphors, e.g. the company acids that it
produced in and used in decentralized or the charity
acids in crypto voxel. All of those, your
virtual flat or apartment or piece of property that you can use in
the virtual space. Those are your main servers. Okay? So I want you to take
that into account, go and think of your
current business model and just think
about the types of assets that you
already have present. Do you have virtual assets? Do you have a
virtual interfaces? Do you have physical assets? Are you playing in
the multiverse? Any of those just jot them
down and start thinking about how having an N of t in that space could possibly enabled what you already caught. Then share your progress
with me so I can give you feedback and help
you develop the strategy. So it's actually
something that can help you move forward and get
to your goals faster. And then come back again. And we'll move on to
the next section.
5. Video 5 Using NFTs to enable your current business model: Okay, so the next
thing that I am going to need you to do is imagine what NAT enabled
entrepreneurship would look like specifically in your business working with what you've
already got. Okay. I want you to go
through some questions. Just look at your current
business model and think about, do you have a
community or a club? That's your business,
produce digital assets. Does your business produce physical assets that could
have a virtual twin? Do you have followers
or community? Are there any competitions,
giveaways, donations, brand ideas,
fundraising campaigns going on in your space already. Do you have any PR worthy events happening on a frequent
basis or maybe coming up? Do you sell tickets, coupons with special privileges? Do you have collaboration
opportunities for possible NFT giants that
you've seen in the industry. What ideas are coming
up with for you. I can promise you that your next best idea is
closer than you think. So really just go and have a think through your current
business model right now. Think of all the
touch points, right? So we've, we've
explained some examples. We've looked at the
characteristics of AFT's. Where do you think NFP is could possibly come in to support
what you're already doing. Then document that
for me and put it on your ideas
board and share that, share that with
us so that me and your peers can get back
to you and help you improve and really figure out how you're going to
pull these inequities into your business strategy that you've already got so
you can get to your goals.
6. Video 6 Key Takeaways: Okay, By this point in time, your poster or a vision
board or collage, or brainstorming
map or mind map, should be looking really good with all the ideas that
you've gotten so far. But let's make it even better by wrapping everything up
with some key takeaways. Shall we? So, key takeaways from this
short little fun course. If T is an external enabler
of entrepreneurship, that means you don't need to change your business model or be it an NFT business
model person. In order to take
advantage of the concept, it can help enable
your business model. You just need to think smartly about how you're gonna do that. It encourages creative and
imaginative individuals and groups to
pursue new forms of entrepreneurial action
that both leverage and transform NF2
because it's so new. That's why there's so much
opportunity in the space. Literally because you are
a creative entrepreneur, you could be one of
those first people to do something completely
new with the concepts. Supporting your
business model in a unique and accelerated. Why. It's a great way of creating
hype community movement. That is because it's
so new and exciting, it's new and exciting and
people want to belong, and people want to collect, and people want to have unique things and people
want to prove their status. It's just, it takes all of that about that it's true about
humanity and society. And it allows you to
basically monetize. It is powerful if you work at width community
with followers, with creating hype was
creating a movement was super charging some of
your marketing campaigns. It has the potential to
expand your revenue streams. So because you can end loyalties and the resale these things, you don't only benefit one's. On top of that. You can expand current
revenue streams by taking physical assets and
making them virtual, or by taking virtual assets
that you've already got and just venting them and giving
them that authentication. So they become part of a
collection of some sorts. It can give you access to
new and global markets. As people become
more and more aware of and buy into
the hype of AFT's. If you are in that space
playing on the playground, your brand assets could
get out that you could, it could be a way for you
to break into new markets, which is beneficial
for entrepreneurs. You could end up disrupting your industry is
all about thinking, just thoughts and then putting
those grades or thoughts injection and sharing them with us who we
know what dropped. It is uncharted territory and
it's unregulated territory. So yeah, there are
risks out there. That's why be careful. That's why we do this
strategy session for us. Don't just go and create
a whole bunch of AFT's. We want to think about how it supports your
business model first. Doing business and the NFT
space requires close to zero capital is tons of training courses
out there on how to actually meant an NFT. It's really easy, it
doesn't cost that much. So it could be a low cost way of super charging some of
your marketing methods. And again, it presents you a
global virtual, the Gibbs, ordinary people opportunities to create experiments
and be discovered. That's why it has emancipatory
and equalizing potential. Okay, so knowing all of
that about any of t's, I want you to go
ahead and capture your thoughts on
these key takeaways. Again, think of how does this fit in with my current
business model? Is there a specific
market that I've always wanted to break into but
I didn't have access. Is there a way for me
to use any of these? That's what I want
you to capture, capture it, share it, and we'll help you, me and your peers
will help you to integrate it into your
entrepreneurial strategy.
Nestene Botha, Entrepreneurship Training
