Transcripts
1. Welcome to the Class!: Hi and welcome to my sculpture class. And this class I'm gonna teach you how to make a logo and camera from start to finish. Some of the things that we're going to cover are setting up a mood board in Pinterest, we're going to talk about finding your story, the why behind your brand and your business. What makes a great logo, and what goes into creating something that's memorable and timeless. Then I'm going to go into a bit about formatting and creating different logo variations for different types of applications. Finally, I'm gonna teach you how to explore the proper format so you'll be able to use them, throw all of your branding. This class is perfect for beginners. If you've never designed a logo before, that's okay, we can start here. It's also great if you dabbled in logo design, but you want to learn more about the process behind it, sick around. This is going to be lots of fun. And at the end of it, you're going to have an amazing logo that you can use throughout your branding. Okay, what are we waiting for? Let's get started on the class.
2. Setting up in Canva: so you may or may not be already familiar with the Campbell website. Basically, just go to Kamba dot com and you'll be taken to the home page underneath this first section . Create a design, you'll see logo. So go ahead and click on that. And from here you will see Ah, blank canvas. And then this is where we're gonna do our mood board and our color palette. We're going to create additional campuses to work with where we're gonna put the actual locals on, but we can build those out as needed.
3. Creating a Moodboard in Pinterest: now that we've got our board set up, let's work on our mood board and color palette for the mood board. I highly recommend using PIN trust. You can create a mood board and add things such as color palettes, logo designs, bonds, imagery of patterns pretty much anything that you can find on Pinterest that catches your eye and has the same vibe and feel that you want your branding tohave. I've already started creating a mood board, so you get an idea of some of things I typically put on. So I got a bit of an assortment. I have some dog illustrations, some color palettes, a pattern and a few funds that I really liked. They all kind of have a similar feeling, especially the dog illustration there kind of wacky looking, and I think it's really fun, and it goes with the brand that I'm trying to create for the brands that I'm gonna be doing . It's going to be called Odd Dog, and it's a clothing company. Ah, dog clothing company. When you're building your mood, board out. A good thing to keep in mind is looking at some competition logos. What are other businesses in the same industry doing and how can you stand out? Maybe if you notice a lot of them are using similar color palettes. Choose something less of a different or if they all have fairly simple abstract logo's. Maybe you want something that's a little bit more illustrated. These small things that you can notice can really help you in the long run and standing out from the competition for local competition. I'd recommend going on Google and then just doing a quick search for your industry, and you'll find other people in your area that have the same business. You could always make a quick graphic that shows all of their logo's all compiled into the same document, and that way it's really easy to see them all at one time. This is a lot of fun, too, because at the end, when you're done your logo, you can put your logo in with all of your competition and see if it still stands out amongst all the other logos. Another thing to keep in mind about what kind of style you want to go for is know who your target audiences. What do they like? What kind of styles. Do they like? No, their age group know if there a split between male and female or if there's more females and males. This is really gonna help decide the direction and the overall vibe and feeling that your logo is gonna have. Another thing I really love to do when I'm meeting with a client and a step that's so important in helping me establish a successful design is I love asking the client what five words would you use to describe your business and the vibe that you want your brand to have a lot of people stall over. This answer, because it's kind of catches them off guard, and you have to think about it for a bit. But it's so important to get these five words because then everything that you can find for your mood board. Just keep looking back at these five words, and they'll help you with the direction immensely. And for this brand, I wanted to be fun, quirky, cool, laid back and minimal. Those air a few of my key words that I'm gonna focus on and use as direction throughout the design process
4. Choosing a Color Palette: this is a good time to you. Pick out your color palette. I have a few different ones on the go something. I'm gonna go with this one here. Sometimes the color palettes will have the hex value underneath the color. And if that's the case of, makes it really easy because you congest. Copy that hex value. Teoh Manno Pad documentary. Write it down that well, you'll always have it. And it'll be really easy to create that color in Kambia. If you find one that doesn't have a hex values such as one like this, all you need to do is save it to your desktop, then go to this website html Dash Clark Dash codes dot info slash colors dash from Dutch Image It's a mouthful, but I will link that website address in the class description. From here you upload your saved file, and now that it's in this website, you can easily get the color codes. All you have to do is hover over the different colors and click and you'll find the color codes. So I'm gonna copy and paste these codes into a note pad file. Okay, awesome. So now that you have all the hex codes for your color palette. It's gonna be a lot easier to work with those colors within. Camba. This sites great because not only can you use it for color palette graphics where you already have the color swatches created, you can also grab a photo that you really like the tones and the colors in and grab specific colors from the photo itself. So feel free to play around with different palates, different colors until you find one that you're pretty sure that's the one you want to stick with. This could always be changed later, but it's good to have a good foundation before we get started with the logo.
5. Design Tips: Now that you've got your mood board finished, your color palette picked out the hex values figured out, we're ready to move back into camp before we get started. There's just a few tips that I want you to think about some things that you can do to help with the process of design. Your logo are sketch out your logo first with pencil. Sometimes when I'm working on logos, I'll usually sketch out 3 to 4 full 8.5 by 11 pieces of paper just covered in different sketches. And this is good because it keeps your mind creative. It keeps your mind open to different ideas. You don't necessarily want to focus in on the very first idea you have. You want to keep those ideas flowing, and you never know what kind of cool ideas you're going to get halfway or near the end of your brainstorming process, I should mention it is a lot easier to recreate your pencil designs using ah program like Adobe Illustrator. So if you want Teoh pursue professional logo design, I would highly recommend using Adobe Illustrator. That way you can turn your illustrations directly into a vector logo design because we're using Campbell were a little bit limited because we have to work with the shapes and the illustrations that they already have in their library. Another key point to mention is. Keep your illustrations simple. One of the most common mistakes I see from people just starting out is they'll just keep trying to add different things to the logo, though add little marks. Still add, you know, illustrations or shapes or things in the logo because they think that more is better. But that couldn't be farther from the truth. The truth is, less is more so. Ask not what you should be adding to the logo. But if there's anything that you couldn't take away, what is really a necessity in your design? Tiny details will get lost at a smaller size, and we want to make sure that your logo just looks justus good on a billboard, as it does on a tiny business card.
6. Telling your Story: Inspiration for a logo can come in so many different places. When you think about a coffee logo, what's the first thing that comes to mind? If you said a coffee cup or coffee beans, you won't be alone. It's easy to go into the direction of cliche or what's easy. But some of the most memorable logos are ones that are way outside of the box. For example, think about Starbucks logo. The Starbucks logo is a twin tail. The mermaid has nothing to do with coffee. The only relation that it has to coffee is that when they decided to choose this symbology as the Starbucks brand, it was because Greek mythology had it that sirens lured sailors to ship wrecks off the coast of an island in the South Pacific, also sometimes referred to as Starbuck islands. So the logo was used by the original Starbucks founders to learn Coffee Lovers from everywhere. You wouldn't typically think the mermaid had anything to do with coffee. But the story behind it has an idea of learning people into something that they want. So they took this concept and built an entire brand OFF this mermaid illustration. Deep dive into the meaning and why behind your brand and your logo? What is the inspiration behind it? Why are you creating this business and what kind of value are you offering? What is your story? If you don't have a story, create one. That's what stories are there about using your imagination and finding a story that people can relate to.
7. Important Considerations: the last thing you want to consider is, where will your logo be used? Will it be used on Sign INGE? If you already have a storefront and there's a horizontal sign above the door, is the logo gonna have to fit in that horizontal sign? This is going to decide whether you're going to create a horizontal logo or a vertical logo was important to know of any limitations that you have to work within when designing the logo. If you're creating a logo for something like a skin care line, the logo is gonna be on. Packaging is going to be a lot of customers looking at this packaging from quite far away. It's important that the logo and the name of the business is bold and big enough that they're gonna be able to read it from where they're standing.
8. Choosing your Design Elements: all right, Now that we've gone through all that information, you are probably so ready to get down to the design and you know what? It's finally time. So let's do it. Let's get started with the element. So on camera, you can either click on elements and see the different ones under the different categories . But my favorite way of searching for an illustration is using the search bar above. I find that you find so many more options. That way I'm gonna search for dog, and I'm gonna just build a collection of some of these interesting dog illustrations. This is just so I can kind of look at the mall at the same time and figure out which one best fits my brand and the mood that I'm trying to edge. I love keeping my Pinterest tab open as well, so I can constantly go back and forth and make sure what I'm creating fits in with that brand mood style. All right, so let's go through and see what we've got here. Some of them have the little crown, and that just means that they're pro. So if you've upgraded to pro, you'll have a lot more options. I love this kind of illustrated style of quite a few of these dogs. I think that they really come close. Teoh. Ah, lot of the dog illustrations that I found on Pinterest. Some of these are a little too simple and some are too cartoony. I'm trying to find a nice balance between the two. This one's a little weird, but let's stick it in there anyway. All right? I think we've got a pretty good assortment of different dogs to choose from. I'm just gonna resize them so I can sort of see them all side by side and they're not overlapping each other. Definitely take your time with this part. You want to make sure the illustration that you choose accurately reflects your browns from here. I'm going to go back to my five keywords. I want something fun, quirky, cool, odd and minimal. A little bit too busy. It's got the hearts and I'm not really sure as odd as he looks. I'm not sure if he fits in with the brand. Exactly. It's almost a little too childlike with the hearts on his for so I'm gonna delete that one . This one's cute but I'm not sure if it's quite quirky enough, So let's delete that one. That one's great. This one's really funny. In a weird way, this guy's definitely odd. So cute. This guy's quite not. He's not quite odd enough, so I'm gonna delete him thes forever. The closest Teoh the vibe that I'm trying to create with the brand.
9. Bringing in your Color Palette: Now that you've picked out your illustrations, it's time to bring in your color palette. How we do this is all goto elements and create four circles. Then I'll move them all to the top above all my illustrations. Okay? And you should have all of your hex values saved out. This is where you're gonna want unchanged each color into you, the color from your color palette. I'm gonna go to where I saved my colors and just go through and turn each circle into one of my brown colors. Once you have all your colors in there, you can start playing around with your different illustrations and switch them up, using over on colors. I'm gonna keep his eyes black because I think they stand out a lot actually gonna turn them even to a darker black And then that light color on him I'm gonna choose the yellow on the light brown. Let's try the light blue light brown. I'm gonna try Blue. This is a good opportunity to just play around, have some fun with the color. You see what looks good on your illustrations? If you also want a change up your color palette right now, Teoh, this is a perfect time to do that. Uh, yeah. Now that you're seeing all your illustrations together, hopefully there's one that you're leaning to more than the others. If that's the case, you're on a great track. If you still haven't quite decided on which one you want to go with, take some time, explore more illustrations, maybe start to think a bit outside of the box. Maybe there's another direction that you can go feel free to add in more pages to so you can work with multiple pages, and it feels like a fresh start when you're working with a new idea. I'm really feeling this top left Chihuahua. I might be a bit impartial because I have a Chihuahua of my own, but I think he encompasses that odd, quirky feeling. I'm not quite sold on the color palette. I'm chosen. I think I'm gonna switch that up. Okay. I'm finally happy with the icon portion of the slogan design
10. Formatting your Typeface: is Copy the icon, Go to my second art board and paste it in there. Control, See or control be going to resize it slightly. And now that I've got the illustration part of the logo, I need to do the taxed. Click here on the left, under text. And I wanted to be all caps, so I wanted to say odd dog end under this icon here for spacing. You can adjust how close the two lines are to each other. So I'm gonna take down that line height quite a bit. And from here, you could play with different bonds and see what works Really good. I played with the sponsor of it, and there were quite a few. I tried. Nothing quite worked until I tried one called gaggle in just absolutely perfect. Because I love the effect in the font. It looks exactly the same as the fact in the dog spur. So they go together so well. So I'm gonna pair this spot with my illustration. I'm gonna just the letter space seem to make it a little bit closer. That's called turning and the line height. I'm gonna just as well I want to make sure it's still easily illegible, so I don't want it to close like that. That's a bit hard to read, so I want to make sure that each letter is still far enough away from the others, that you can still make the melt. But they're close enough together that it gives the vibe that I'm looking for. Now that I've got that part figured out. I want to add in a tagline underneath Hot Dog, and I wanted to say, Clothing Co. This is a lot of fun trying to figure out what sponsor pair with other ones. Typically, if you're using a sand Sarah font, that's one without all the little ticks at the tops and bottoms of each stem of the letter . Forgive me if my vocabularies off, you want to choose, um, a sans serif. So one that doesn't have any of the stems you compare to Serifis or to San sets together, of course, but you want to make sure that they don't clash, so you want to make sure that the styles aren't who far away from each other, where it looks a little bit weird. I found the thought that works really well with gaggle in, and it's called furious stands, so you can just type it up above. If you're looking for a fun and you know the name, it's pretty easy to find that way. There are quite a few different options on canvas for funds, and even more if you have the pro version. I really like the way this fonts paired with giggling. I think it looks really good just going to slightly adjust the currency between the letters . One thing that you can't do in Kamba, which you conduce A in programs like Illustrator, is a just the Kern ing specifically in relation to each letter to each other. What I mean by that is for clothing co. I'm noticing that the th i NGO clothing they're all pretty close together. But the c l the seals pretty good. But the Ellen Oh, it feels like there's a lot of space between those two. If I was working in Illustrator, what I could do is convert that word to a graphic, and then I could adjust each one of those letters separately so I could move the Ellen Oh closer together. So the spacing feels closer to what it is between the rest of the letters, since we're a little bit limited in, Campbell were not able to make those tiny adjustments. But that's OK. That's just something to keep in the back of your mind. If you're wanting Teoh, pursue logo design. It may be good for you to invest in Adobe Illustrator so you can make those tiny adjustments as needed. Okay, so you want to make sure that he is that your logo is centered in the art board. It's going to bring up that slightly. Make sure all the spacing is perfect before moving on to the next step. One thing that you may want to consider at this point is writing down the name of your phones that you've used. I would write down, gaggle in and write down Fear A Stands black. I'll tell you why this is important informations know once we get to the exporting portion of this course, all right from here, you should have a logo that you're pretty happy with. Hopefully, everything looks good. It feels balanced. It's easily legible. It's easy to read from far away when you shrink it down. It should also be fairly easy to read, so you contest that just by copying your logo and shrinking it down to a tiny size, are you still able to read it? You may not be able to read the bottom bit of information if you have one, but you should be able to read the main tax clearly because at a smaller size I'm noticing it is a little hard to make out the O in the D, and the words are getting a little bit convoluted. I'm gonna just this facing just a little bit perfects. Ledge ability is key. That's much better. And now I can read it a lot easier as well. You should have your final logo ready to move on to the next step.
11. Logo Variations: from here, you might think. OK, I've made my logo. I'm done right? No, there is a lot more work that you have to do to get your local ready to use in all the instances that you'll want to use it in the future. There is nothing worse than having one logo photo work with. And when something comes up such as, Ah, business card, A T shirt design Ah, website A flyer. And they ask for your logo. You don't have the correct format to send to them. So we're going to avoid that problem all together and create all the different formats that we could possibly. So the formats that I'm gonna teach you how to create our we have a remain logo. We're gonna have an icon on Lee logo word, Mark. Only black and white. Dark background. End an alternate brown mark. You may have more of these versions, but I'm gonna start with ease. And from here you'll be able to understand how to create additional ones when needed. Let's start with the icon only control C command. See Man V and just send him in the middle. You can make it pretty big because you want this to be a pretty decent size, so it's easy to resize in the future. Next, we're gonna add the word bark on Lee. So copy that and paste it same deal. You want to make it fairly big so you can resize it down the road. You can either choose to keep in the tagline or not, or you could make additional versions, one with a tagline and one without. For this one, I'm gonna delete attack line. Now what we want to create is a horizontal version. This logo's great null, but it's got a lot of heights. In instances such as a website header, there may not be enough room to put this logo in or could look really funny because it's going to make the header look super tall and weird. So we want to make sure that there's a version of this logo that we can use in the website . This is we're creating a horizontal logo or a vertical logo. If you're logos. Horizontal already comes in really handy. I'm just gonna move the dog beside the words and I'm going Teoh adjust. I'm also going to adjust the size of them slightly. So it all Quinn, if it's together, his ear, I think, looks kind of cool. That comes over top of the tax. So I'm gonna play around with alignment and spacing on this logo a little bit there. I think that looks great. There's the horizontal version of my logo, and I'm going to increase the size of that as well. Perfect. So far, I have my original logo. The illustration on Lee Word mark only and horizontal. Next, you want to create a black and white version. You can create a black and white version for each of these. This is already black and white, so that makes it a little bit easier. But if you have a very colorful logo for each instance, you can create a black and white version. For the sake of this tutorial, I'm just gonna show you how to do it for one. And then you can create as many versions as you like. Since my logo's almost all black and white already, it's pretty simple. I just need to change this toe black, and there we go. I do have a darker black color, so I want to make sure that it's all black and not a dark brown or a gray. There we go, and I'm noticing. It looks a little bit funny because his neck and head sort of blend in with each other now and almost looks like a cat. But again, I'm a bit limited in cava because I'm not able to go in and add a little white divider line between his neck and his head's. You can see where they're separate. I wish I could, and I really think that that would make it look a lot better. But, alas, one of the limitations of campus that you can't edit the illustrations themselves. So you just kind of gotta work with what you have. For this instance, this will have to dio. Next up is an alternative brand mark. I love creating alternative brand marks for brands because sometimes you don't want to be reusing the same logo over and over on your social media on your business cards. You know, thanks toa have something else that you can switch up. A lot of brands use alternative brand marks, and they fit within the same branding guidelines, so the colors air same and the overall looking feels the same, but the design is slightly different on it. Just hopes to keep things fresh in. Interesting for the alternative. Brian. Mark, I'm not gonna have the clothing co. And I'm going Teoh split this up into two words. Perfect. So this is the alternative Brian Mark that I've created. And I think this will work really well. Sometimes I've created up to four or five different alternative brand marks and it's a lot of fun for the client because they have a lot more to play around with throughout all their different design assets. So you may think we're done. This is a lot of variations, but trust me, you're gonna be so happy that you have all these different formats to shoes from. We're not done, though. There is a couple more that we have to add in. We need an instance where if your logo is going to be going on a dark background, we still want it to look good right now. If this logo goes on a black background, it's gonna look pretty funny. I'll show you what I mean. See, it doesn't quite work, so we're gonna have to make another format for dark background. Specifically, I'm gonna change the text color, toe white, and I'm gonna change the black. So why it? And the white two black. So now you can see that by easily switching up the colors. It looks just is good on a dark background as it does on the light, and you can apply the same technique to all of your different logo variations.
12. Exporting the Proper Formats: all right now, it's the time you've been waiting for your ready to expert your logo. There are a few key things that you need to remember while exporting by clicking. Download in the top right, you'll see a few different options. A lot of these options are only available if you've got Camba Pro. As I mentioned before, if you're planning on using this logo throughout your branding assets, you want to potentially use this logo in print, on flyers, on cards, on business cards, on T shirts on a website. You know you're going to be using this logo all over. I would recommend upgrading, and that way you couldn't export this in all of the file formats that you'll need easily if you don't want to upgrade. And you just kind of need this logo for social media, maybe to send to a friend or post on the top of a website, there may be a way that we can work around it. I'm going to start off by making my suggestions, for if you have camera pro and then I'll move on to if you're using the free version. If you have Camper pro, definitely export each art board individually, so you don't need to export the first page. That's your inspiration. Bored, but go through each one and export them individually so that you have. In this case, I would have seven different files for each format. I'll have seven PNG files. Choose the highest resolution. I'm not sure what it is. Once I if I were to upgrade but choose the highest, you can always make things smaller, but you could never make things bigger. I'd go through and export the seven different art boards as each fall size so you'd have seven p and g seven j pegs seven pdf standards. And for the PNG, make sure you click transparent background. It's important toe. Have some versions of your logo that have a transparent background so you can easily stick them on a website without having a black or white square behind your logo. J Pigs and PNG's A raster images. For these images, you're only gonna be able to go the size they are or smaller. If you try to make them any bigger, you're going to use lose a lot of the quality of the image, and they could look blurry PDS, on the other hand, are a vector of file format. As long as these files don't have raster images inside them like photos, you can resize them to besides in the Billboard, and they won't lose their quality as faras. Pdf sco. It doesn't really matter if you choose standard or print. They're both gonna be vector fells, so they're both essentially exactly the same. You only need to do one. You don't need to do both of them because you're going to get exactly the same file. In the end, If you have camera pro, you should have all of your art boards as P and G's J Pigs and PdF prints, and that will give you a really nice assortment of different file types that you can use depending on where you want your local to appear. If you're using the free version of Camba, you're not able Teoh download but transparent background PNG, which is really unfortunate. That's definitely a file that you're going to want tohave, but that's OK. I would just download then the J. Paige and the Pdf print because then at least you'll have both of those. The only issue is and If you're trying to get your local on a website and it's got a purple background, your logo might have a black or white box around it. Depending on which one you use. There is one way to get around this. This is something really important that you need to remember if you plan on using these files for anything moving forward, the PdF print is a vector file. So whether you're using your logo on a T shirt or on business cards, this is most likely the file that you're going to use with this file. When you open it up in Adobe Illustrator, the fonts are not converted to outlines. I'll show you what this means here. I've tried to open up the pdf file that I downloaded from Canberra in Adobe Illustrator. This is something that's gonna happen if you send your logo to a print company. Say if you want your design on a T shirt and they ask for the vector file if you send them this PBF l. This is on a problem that they're gonna encounter as well. There is something that you need to do before moving forward with these logo files when I try and open the file and illustrator, it can't find the fonds because the fonts are not embedded in the pdf. It tells me what fonts I'm missing. The furious ends and the gaggle in those air, both fonts that I used in the logo and I can see their names up here above. One thing that you're gonna have to do is find these sponsors and download them. So fear stands and gaggle and I believe are both free fonts. But I would do is just go online, do a quick search for them and download the TTF for O T f font files and save them into the same directory as my pdf. Then when I send my logo files to any print cos I'm gonna also include those two fonds That way they can install them first before trying to open up my logo file. It's a little bit cumbersome and TVs for them, but it's better than them opening it up and having missing funds. This is what the logo would look like when they open it up on their computer without the font files. And that's definitely not the same look that we haven't in camera. One other thing I noticed is that Camba automatically saves the PDS as RGB files. This just means that once you print out your logo, printers handle colors differently than a monitor. Does a monitor conceive millions and millions of colors where sprinters air pretty limited in the colors that they can print so anything that you're viewing in an RGB color space once you print it, keep in mind the colors may differ slightly.
13. 2021 UPDATE! SVG Vector Format!: Okay, so I have an amazing announcement. There's been an update to Canva and the last couple of months, I'm filming this video in October of 2021. But in the last couple of months, Canva added a feature for pro users to be able to download the logo as an SVG file. So basically before this, in order to get a vector format of your logo, you'd have to download the PDF, like I explained before, sending the printer the fonts or else they're going to see some really messed up looking logo when they try and open em, because the fonts weren't converted to outlines and warns embedded in the file. But now with SVG, if you export your logo, the download, and click that drop-down and select SVG sharp vector graphics at any size. Download this file formats. And then when you open a rather when you send your logo to places like a printer, if you want to get t-shirts or signage made, what they're going to see on their end. So instead of normally seen what you see on the right, when they open up the PDF in a program like Illustrator, they're going to see what you see on the left two, which is how the logo is supposed to look. And that's that amazing SVG file that is now available. So make sure when you're creating logos, always export that as your vector formats.
14. Class Project: Thanks so much for watching this class. I hope that you came out of that with an awesome logo that you can use for all of your brand name means for your final class project, I'd like to see a horizontal, vertical, and black and white version of your logo. If you have any other assets and branding assets that you create. And along the way, such as an alternative logo mark or a logo on a black background. Please post them as well. Can't wait to see what you create. Happy designing.
Tamara Hall, Designer
