Learn to Write an Awesome Newsletter | Nadia Eldemerdash | Skillshare

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Learn to Write an Awesome Newsletter

teacher avatar Nadia Eldemerdash, Writer, editor, and blogger

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      How to Writer an Awesome Newsletter: Intro


    • 2.

      Definition and Purpose


    • 3.

      Writing Style 1: Content


    • 4.

      Writing Style 2: Subject Lines


    • 5.

      Design Basics


    • 6.



    • 7.

      Newsletter Class Review


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About This Class

You have an important message. Maybe your business is having a sale, or your organization has important information to disseminate. Maybe you've written an especially great blog post and you want to share it. But how?

If that sounds like you, a newsletter may be the answer to your prayers. In this class we're going to go over how to put together a newsletter: how to choose what to include, what to consider when it comes to design, and how to measure the newsletter's success. We'll look at examples of real newsletters to see what we can learn and to give you ideas that you can use in your own newsletters.


Meet Your Teacher

Teacher Profile Image

Nadia Eldemerdash

Writer, editor, and blogger


I am a professional writer, editor, and blogger. I work as a consultant on matters of public relations, content marketing, and social media management, helping agencies and clients in every industry create compelling content that establishes brands as industry leaders and streamlines the customer pipeline.

As a writer, I've written pieces on everything from politics and current events to lifestyle and entertainment, for publications such as The Tempest, Broad Street Review, Muftah, and more. 

Visit my website for more information.

See full profile

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1. How to Writer an Awesome Newsletter: Intro: Hello and welcome to this class. How to write a great newsletter. My name is Nadia, and I'm gonna be your instructor in this class. All be giving you an in depth look on how to create a compelling newsletter for your business organization or block. I'm a content strategist, and part of what I do is I create newsletters for clients who work in different industries and you have different needs and purposes. So in this class, we're going to be looking at examples of newsletters that I personally receive and enjoy, and from those examples were going toe learn what we should or shouldn't dio when we're creating our own newsletter. Now, if you've seen any of my other classes, you'll know that I'm a big proponent and a big fan of practical examples and demonstrations . That's because I believe that the best way to learn is through comparison and demonstration . So let's get started. This class is divided into four sections in the first will be looking at the definition and purpose of a newsletter in the second will be looking at writing style and content. In the third will be looking at some basic elements of design. And in the fourth we're going to be looking at delivery bubbles or what you can expect from your newsletter for your Quest project. I'm going to ask you to strategize for your first in that newsletter by doing three things . First, you'll define your audience. Then you'll define your purpose. And then you will come up with three ideas for content to include. And I really encourage you to share your class project with the class with the other students and comment on projects and really give your feedback to all your fellow students . So let's get started. I hope you enjoy this class, and I'm really looking forward to it. I'll see you in our first class. 2. Definition and Purpose: hello and welcome to our first official class, where we're going to be talking about the definition and purpose of a newsletter. Now, if you in this class, you probably already know what a newsletter is, and that's why you want to start one. But it's important to start with the definition because that's going to help us elucidate the purpose. When we're looking at the definition of a newsletter, it's important to highlight that this is something that's distributed by a company or an organization or a blawg, because the kind of organization that is sending the newsletter is going to have a big determination on the purpose of that newsletter. Now some of you may be thinking, What's the point of a newsletter? Maybe you're interested in starting one, but you're not really clear on the benefits that a newsletter will give you. I know for me personally, even if I'm not regularly opening the newsletter that I'm receiving, seeing it come into my in box on a regular basis is a reminder of that product that service that company that exists and it's there when I need it. That kind of direct communication between you and your audience is incredibly valuable, and that's something that newsletters can help you achieve. Now there are three major purposes to and use butter. You want to sell a product or service. You want to create a sense of community where you want to provide information, which, in and of itself is a type of service. So how do you determine when your purpose should be? If you have a product or service that you create or you manufacture, your purpose is probably sales. If you have a blawg, your purpose is probably to create a sense of community. If you have a new site or an organization, your purpose is probably to disseminate information. Now some of you may be thinking Okay, well, my I have this kind of a business, but the purpose that I want to achieve doesn't match up with what you just said. That's totally fine. Actually, there's a lot of overlap in the purposes of a newsletter. So a blawg, maybe producing something that it eventually wants to sell. A company that creates a product or service may also want to build a sense of community. There may be overlap. Maybe they want to build the sense of community and promote sales, or they might want to provide information about their industry. Those are all things that were going to cover in the next class where we discuss contact. I'll see you that. 3. Writing Style 1: Content : Hello and welcome back. Today, we're going to be looking at the writing style of a newsletter specifically focused on the body of the newsletter or the content. Now, when you write your newsletter, you want to keep your medium in mind with email. People are skimming through toe. Identify the most relevant information to them. Nobody's reading like a 20 page long anyhow, so make it easy to find bad information. The first thing you want to do is you want to focus on a few main points. Say, for example, you're writing a monthly newsletter for your blawg, and every month you published 20 pieces. Don't include all of them in the newsletter. Don't include even half of them in the newsletter. It's too much. It's a common mistake that is made because your instinct is to include everything that you feel is important and because this is your own contact, you feel that it's all important. But don't do this. Resist that instinct. You want to make sure your content is very focused. Pick a few really strong pieces. Me 34 at the most future those you can also go with a relevant theme. So for example, you're a nonprofit organization. You had a big event over the course of that month. You can highlight that event. Make the event your theme for the newsletter and highlight the event. What it achieved, how it felt on all of that information. Now, as you right, you want to lead with the most important information. First again, remember that your reader is skimming through it, so if they have to skim too long to get to the meat of it, they're going to stop reading. Think if your reader can only get one point from your newsletter, what would you want that point to be? And that's where you start. Now let's look at how you're going to write the newsletter. One thing you want to again remember, is that your reader is skimming. This is so crucial you have to put your audience at the forefront of your mind when you write anything, not just the newsletter. Put yourself in the audience is shoes. Put yourself in the reader's shoes and think, How are they reading this? What are they thinking? What are they doing? So you want to use short, simple sentences you want to use the active voice to create a sense of timeliness and a sense of that. This is a current thing that is happening, and they should be interested and active with it. You want to keep it brief and straightforward again. Don't include too much information. Make it easy to get through now. The reasoning behind this is that your goal is not to get subscribers to actually read the newsletter in and of itself. I know that sounds counterintuitive, but the rial goal from the newsletter is to get them to take a kind of action that achieves your purpose that you defined in the last class. Whether you want to buy whether you want them to buy a product, whether you want them to visit your website, the action is what is most important and you need to prompt that action in your newsletter . Include a call to action, say, visit our website include links to your website by now. This is happening right now, include calls to action so that the reader is motivated to night take that next step that will actually achieve your purpose because reading the newsletter alone is not going to achieve your purpose. Now let's take a short break from the slides and look at some of the examples that I mentioned earlier in the class. Now we're going to be looking at four different newsletters that I've received. They are from different types of websites, different types of companies. This is from a blogged that I am subscribed to that provide services for writers. This one is from a news website that I visit, and this one is from a company called Moo, which sells business cards and other kinds of stationary. So they're each trying to achieve different purposes. They're each different knishes. These two, for example, are both providing and per meat information. But it's a very different kind of information with very different purposes, and this is obviously company, and it wants to sell its products. So let's see how they right. This is the entirety of the newsletter. You see how short it is? It's literally 123456789 lot. But the most important think about this is that it includes a call to action. What do you think? Are you Team Oxford comma? That question. It prompts the reader to visit the website. Visit the Blawg and Interact. And that's something that's very important to a block like this because they're providing a service. They promote people who provide paid services to writers, and they make money from that. And so it's important that they haven't engaged audience that turns to them for information . Let's look at a company that's trying to sell me something in a more direct way. Look at how short this is. Two paragraphs with both with calls to action. So we have shop 10% off call to action right there and then that. But in you click honey, it takes you directly to their website and then below here. Refer and get double refer. A friend called to action again. So very little information. They probably had tons of things happened over the course of the week. Actually, I think I get this weekly, and yet they focused on the two most important things. They want to sell their product, so they're going to tell you the information that is going to get you to buy their product , and that's their goal. And that way they're achieving their goal. Regardless of whether I sit here and read every single word. The important thing is that I click on the link and actually make up hurt per purchase. Now this is an interesting example of a newsletter because this is a news website until they're sending me information and they had produced multiple kinds of content. Now, of course, this website also produces multiple pieces of content over the course of the month. But it's all surrounding one theme, so it's easy to pick one or two pieces that you want to make the focus of your newsletter, whereas here you have a wide variety of content that is coming up. So how then do you kind of bring it all down into a succinct newsletter? First of all, the first thing they include is this invitation to an event that they are sponsoring. That's the most important thing. You know that because it's at the top. If you get nothing else out of the this newsletter, the one thing they want you to get out of out of it is get your tickets. Now they want to sell you the tickets, and that is their main purpose. And that's why it's at the top. You lead with the most important information. Then there's this piece that was written by the co founder of the website. To be completely honest with you, I think it's a little bit long. It's multiple paragraphs. I don't know that I would be this all personally. I mean, I have. But as if this were just kind of a casual thing for me, I probably wouldn't read all of this, especially because this comes at the top boots on top of the articles that are actually from the website so time traveling as an immigrant. This is, of course, just a small part of the article than you click and go to the website itself. And that's generally how these things work. You include maybe one paragraph. I would not include all of this. To be honest, I would maybe include a um instead of the 1st 3 paragraphs, for example, include maybe a short summary two or three lines to encourage people to to make that click again here, same thing, and on and on we go. They also have multiple articles. They about four, actually. So I think that's a decent number, but because the, um, the description is so long, it makes it seem like more, and that's kind of a disadvantage. You don't want to be scrolling too far down a newsletter. All right, folks, that's it. And the next class, we're going to be looking at how to write compelling subject lines. They'll actually get people to open up your newsletter. I will see them. 4. Writing Style 2: Subject Lines: hello and welcome to the second part on writing style. Today we're gonna cover subject lines. Now. The subject line is arguably the most important and most difficult part of writing the newsletter because that subject line is going to be your first point of contact. That's what's going to decide if your subscriber is actually going to open the the newsletter and engage with it. So what you want to do is you want to create a point of interest by doing three things you can ask. A question in the subject line could make a provocative statement, or you can offer a perk. And of course, there are other ways. But these are the three main and easiest ways I would say to get your subscribers interest because that is going to create an incentive for them to actually look and see what you have to say. You want to make them say, Oh, hey, let me check that out. That's the exact reaction that you're looking for. Now, let's look at some examples from the newsletters that we looked at last time, so we're going to start with this one. This again, if you remember, is the newsletter, where they were offering 10% off on their business cards. This is a business again, and the subject line on this, you can't see it. But the subject line was 10% off starts that that dot now Capital letters, exclamation point. That is a really great example of a good subject line, a compelling subject line. Because not only is it offering you the perk, which is the 10% off, but it's also creating a sense of urgency with the style of writing. So when you get that when you see that visually it kind of reminds you of a race Ready, set, go. That gives you a sense of Okay, I want to take advantage of this. Now, let me look at it right now, Even if you're not necessarily in the market for some business cards you don't have, you don't need them right now. You might think Well, okay, I don't really need them right now, but they have a discount. I want to take advantage of that. That is the exact reaction that you're looking to get from your newsletter. Let's look at another example here, for example, you can see the subject line in the tab, it says Oxford comma lovers Rejoice exclamation point. Now this is kind of making a provocative statement. If you don't know where you're not familiar with sort of the writing world. A. So I would say the Oxford comma is a very controversial point. Some people are extremely for it. I am. Some people are extremely against it. Some people probably don't care, but it it initiates a lot of debate. So when you have to, that everybody's gonna want to look at it. People who are against Oxford come are gonna be like, Wait, What? What happened? No. And people who are four of the Oxford comma are gonna be like, yes, what happened? Oh, I'm so excited. I want to see So they're taking advantage of something that they know is a point of interest for their audience. And that's a really important thing, is you want to attract your audience and you want to appeal to what entrance them and that actually that headline got or that subject mine got me to open up this newsletter so absolutely, very successful in that sense. Let's look at this news later. This was actually a very good subject line. You can't see the full thing in the top, but it says this is what the resistant looks like and it's all in caps. There's multiple explanation. Exclamation points. Oh, wait, There's only one explanation for you. Excuse me. And this again is a great, great example of a solid subject line, because again it's been it's making a provocative statement. When you see this subject line, you're going to ask yourself, What does the resistant look resistance look like? It is kind of like asking a question. In that sense, it's doing both. In a way, it's making that provocative statement that their brain ing themselves as the resistance. At the same time, it's making you ask yourself a question. What does the resistance look like? And that's what motivates you are motivated me personally to open up this newsletter When I received it. Another example of offering a perk is this newsletter. This was given the subject line first time freelancer tips. Now, this is not only a good example of how to use perks you don't necessarily have to. For those of you are just starting out. You might be, um, a little unsure of how to use some of that stylistic pipes of writing the subject line. But this was a very straightforward subject mine, and it definitely got me to open up the use letter because I wanted to see what advice they have for freelancers. And this is really great, because it is an example of achieving multiple purposes with the newsletter this company. It wants to sell its products, of course, and that's its main goal. But it also is trying to create a sense of community, partly because that helps it sells products, but it is trying to help. It is trying to create a sense of community, and it's using the newsletter to do that. So first time you'll see first time freelancer tips is all the way down here, so it's not the top of the newsletter. The top of the newsletter is a profile of this girl, Sarah, who makes three D printed jewelry, and she is part of their community of people who use their service or who purchase their products. Now the reason people do this is because you're looking for free first time freelancer tips . That's why you open the email So you're gonna scroll down until you find it. And while you screw down, you're going to see Sarah. You're going to see this guy, and you're going to see other things that they also want to see. So and again, you have order yours. Call to action, hustle harder. Which is a cult action, in a way. Take no, definitely a call to action. We're in heaven, not really, but they're depending on the interest of three D printed jewelry to kind of get you to click that link. So a little off topic from what we're talking about, which is the subject line. But it's It shows you how the subject line meshes with the content of the newsletter itself . And that's really important, because ultimately you don't want your subject line to over promise and under deliver. You want your subject going to be an accurate reflection of what your newsletter is about this newsletter. It says Oxford comma lovers rejoice. It's all about the Oxford comma. It links you to the article about the Oxford comma. That's the whole purpose of this. This is what the resist it looks like it has this, um, note from the co founder about what they do at this website and how they're part of the resistance and then even the articles it features. It looks at immigration, genocide, slavery, xenophobia, suicide, sexual education, which is something that is becoming a big issue gender, gender identity and sexual identity. So all things that we or the others may regard as issues related to political issues or social issues, etcetera. So that is kind of goes back to what we're talking about in our first class on content. We're talking about focusing your piece, picking a theme, keeping it really focused so that your reader isn't losing interest and so that also your subject line. It's easier to match up a subject line, a compelling subject line with content that is limited. So that's all for this class In our next class. We're gonna cover some basic design tips, and I will see you then 5. Design Basics: Hello. Welcome back. Today, we're going to discuss basic elements of design in your news. Better now, before we get started, I want to just give you the disclaimer. This is not a design class. I am not qualified to teach anything on design. So unfortunately, I can't give you too much guidance. I can't show you how to create a newsletter design, but I can give you a few basic pointers on how to make your design efficient and effective for your purpose. Now, a lot of new design choices are going to depend on your audience and on your branding, and this is really crucial. So, for example, if your audience skews younger or your branding is more formal, more cool. You want to go with more whimsical designs, more colorful designs, brighter. That's what you're going to be looking for in a design. If your audience skews older, if your brand is more formal. If you're representing a professional organization, you're going to be looking for clean, neutral colors. You're going to be looking for more sort of Siri's darker colors, for example, the Navy's maroon etcetera. And if you're not sure what you're exactly your branding should be well, firstly, you should figure out your branding but you to start with, you want to straddle the line between the two, and that is probably going to be the best advice for most types of businesses and websites . So let's take a look once again at our wonderful muse. Later examples. So let's look at the company first. Now this company, its branding you might you may may not be familiar with it, but this company's branding is about being the cool new thing. It's a very different contrast to, for example, other companies that make business cards like Fister print. It's definitely trying to differentiate itself from from those organizations by making itself mawr cool, getting itself a younger vibe targeting a younger audience. So with that in mind, they're using these sort of fun colors a nice kind of lavenders color. They have this fun animation at the bottom year. It's contrast ID with this green color, so they're using colors that are more youthful, and there are also more on trend. So we're seeing a lot of these pastel colors coming out lately. You can even see it in their font, so they're farmed here. This is San Serif, which means it doesn't have that little mark at the end of letters, and San Serif fonts in general are seen as being more informal. So if you think of Comic Sands, for example, that's the san Serif font. You would never use that on like a paper or like official document or anything like that, because it is so obviously informal. And, of course, this isn't comic sans, but it's a scene Sarah Font. And so it is seen as being more informal and that all goes into their branding choices. But at the same time, you'll notice it's very clean. They have exactly two colors. Three colors. If you want to count that gray or four. Okay, four colors, but the two. There's only two main colors. They pick up a book of the newsletter. We're clean again, with White as the contrast in color. They have this animation, but it is very small. It doesn't do anything that's too crazy. It's a simple, clean design because they don't want to pick away from their main goal, which again is to get you to buy their things. Let's look at this one this one has a very interesting design element to it. So, first of all, the font, this is obviously a Sarah font. It's that kind of typewriter font, which you might associate with more of a kind of vintage, e sort of hipster vibe. And that again is reflected by the audience of this particular website. They're going for a younger audience, and you'll see that across these newsletters because I get use letters that air targeted towards younger people. But this one is going to be the exception, but we'll get back to that. But anyway, so the font reflects their audience, which is younger. They carry it through. All the content is reading in that exact same font. I personally would not have made that choice just because this fall in particular this typewriter font is not necessarily the easiest to read, So I would keep the headlines in the typewriter font, but I would maybe change the content pop and again, the car scheme is very simple. They have that green and black color scheme, which is the color scheme of their website. That great grayish background is again part of their website color scheme. This is the poster for their event. So obviously includes a little bit more, more of a different color, but there's still tying it in. They've got the blue font, and the blue font carries through to the other content. So it's a very simple color scheme. And actually, even though there's so much content in this more content than I would personally recommend , you can still see that it is very queen. Aside from the poster, it's very simple. It's just white background black farm, very few a few images, but go with each article, and that's really it. And you just scroll down. So again, it's a very, very simple, clean kind of look that still pies into their branding and their audience. Now let's go to this one. This one is perhaps the most neutral or most accessible of all of these newsletters that I have, And again, this is very simple. They've got just regular black font. This looks like a common word font that you that come sort of automatically with the program. Very simple color scheme. They've got that green and black, that's it. The only thing they have that's colors is they've got the two different types of greens. They've got the colors that naturally come with the social media stuff and the colors from this picture. And that is it. This is there logo, too, so it really doesn't count as being a separate color. The font here is a san serif font, but it's not quite as whimsical as this one. If you look at them, this one definitely comes off a more formal now this is a block. So blog's by nature are not going to be as formal as, say, an industry newsletter or The Washington Post, for example. They all have an element of informality to them, and that's reflected in their content. They address the reader directly, they refer to themselves. And so that's something that again is reflected here. So the font is semiformal will call it semiformal, the stylist semiformal. They're using that hashtag um, again leaning towards the informal. But hashtags are becoming more and more used just in general, so it's not doesn't come off as quite as informal as it would have maybe a year or two years ago. The only thing that is kind of maybe cute. See, is this fun? But this is linking you back to a specific research that they have. So that is why you're seeing that. So, having looked at all of these, you want to think about who is your audience? Are the young Are they old? What are their interests if they're young but their professional young professionals, for example, Maybe your let's figure in the law industry. So you produce a newsletter for young lawyers. You're going to want to be at least semi formal. You don't want to go to informal because that's going to undermine your professionalism as an industry resource. So just make sure that you're keeping your audience in mind, keeping your brain ding in mind, tying in everything the fonts, the color schemes at federal and when it doubt my advice is, keep it simple. White background, black fund to accent colors at most. And for those of you who will be using providers like mail, chimp or convert kit, whatever else it is that you want to use, they're gonna have templates for you, and those will include color schemes so you can use that as a starting point. The most important thing is to keep it clean, so it's leisure Herbal. That's again. Part of the issue with this font is that it's great in like this giant font size, but at a smaller font font size. It's really kind of hard to read, so make sure it's pleasurable. Make sure to balance the dark and the bright colors with light colors, soft colors, so you're not sort of burdening the eye as it were. So if you look at this, for example, you have that sort of neon ish sort of pastel green color. But it's balanced out by this gray color, which is much softer on the I. You also want to make sure that you're using photos and visual elements to break up the text and to create some visual interest. That's why they've got this poster here in the middle because they don't want you to just be reading straight, straight, straight. Each article comes with a picture, and that helps break up the text, and that is also part of the problem with this piece. This middle piece right here is that it is quite long your schooling, your scrolling through it, and there's nothing to break it up. It's hard to read because of the spot, and there's nothing to break it up. If you look here, for example, there is very little visual element. There is only the logo, but it's also very short, so there's very little they're going to be able to include in here. If you look at this newsletter from the company again, each piece comes with a picture. It's really bright, very good lighting, very obviously professionally taken. And that helps break up the content and create some interest. So, for example, you see this young woman. She's happy. She smiling and you say, Oh, she seems nice. I want to know more about her. Plus, she's doing something cool. So that's my advice for design. Keep it simple, keep it legible, don't crowd the page. And even the most. You know, inexperienced people with design can make a really lovely looking newsletter. That's it for this class. In our next class, we're going to talk about deliver a bles. I will see them 6. Deliverables: Hello and welcome back. Today we want to be looking at deliverables on your newsletter, the statistics that you need to look out and the follow through. Basically, this is about how you evaluate the success of your newsletter. Now, there are two main things that you want to look at. You're open rate and your click through rates. So the open ray is how many of your subscribers have actually opened the email mused letter . Now, one thing you want to be aware of is that open rates are notoriously low. People sign up for newsletters all the time. Sometimes it is to get a perk. So a lot of websites will offer a perk to get you to sign up for the newsletter, they'll say, Sign up for our newsletter and get our free guide on how to paint your furniture or something like that. So you signed up for the newsletter. You get the free guide, use the free guide. You never open the newsletter again. So open rates are notoriously, though The most recent data, which is from 2016 at this point, says that the average open rate is around 23% but it varies by industry. So you're gonna want to do some research and see what you can personally expect. But in general, you're going to be looking at a range from 13 to 36%. Now. The Clinton ray is going to be the percent of subscribers who click a link in the email. Now, if you remember from one of our earlier classes, the purpose of the newsletter is not for them to actually read the newsletter the purpose of the newsletters for them to take some kind of action that you want them to take and for them to take the action generally, they're gonna have to click on a link that goes back to your website back to your social media or something like that. Now again, click through rates are even lower than open rates. The average click through rate is 14 15% in some industries. Again, it varies by industry, but it's some interest industries. It drops to 8%. So at this point, you're maybe thinking Okay, well, what's the point of making a newsletter that if the stats are so low and only fraction of my subscribers are gonna even open the email. What's the point? Well, this is where you really need to take the long view. What the newsletter does is it gives you a direct point of contact with your audience. If you remember again from one of the earlier classes, I said, Even when I don't open a newsletter, I've stopped opening it completely for months and months. Seeing it in my inbox serves as a consistent reminder that this product exists. This service exists. This website exists when I need that kind of a product when I need that kind of a service, when I need that kind of information, I'm going to go first to the company that's been sending me newsletters because that's what's in my head. That's what I remember. You basically become a resource for your audience when they need something, they come to you, and that is invaluable for your for the growth of your online presence. Also, you have to remember that the newsletter rates are gonna becomes more substantial over time as your email list grows. So the fraction essentially of people opening the newsletter is going to become much greater over time. 23% of 10 people is not great. 23% of 10,000 people is a huge audience that you have access to direct access. You're not having to go through a middleman or some kind of medium you're getting to them direct. The newsletter also gives you a chance to send your audience regular calls to action. And we've seen examples of these and all the newsletters that I've shown you so far calls to purchase to follow you on social media to read the thing that you wrote, whatever it is that you want to dio, you want them to dio, you can ask them to do that in your newsletter. It's a great place to do that now with all that said and use it or may just not be for you . If your main purpose, for example, is to create a sense of community and you already have an active, engaged Facebook group, the large audience, then maybe you don't need a newsletter. It's up to you to decide at this point the newsletter is really going to add to your outreach effort. My advice would be just to keep in mind that a newsletter has a lot to offer that social media doesn't or it may not have. Not everyone checks their social media all the time, but everybody checks their email once a day, sometimes more. That is definitely something that she want to consider. When you're making your decision about whether this is something that's going to add to your online presence, you also want to take into consideration that a lot of success on social media revolves around engagement with other brands and other people who are doing the same thing. You're doing your competition basically, whereas the newsletter is focused completely on you, your company, your service, your blawg, your organization and not that engagement with other brands is a bad thing. If anything, it's very good. It's an important part of building your reputation, especially online. But it's also nice sometimes to be in the spotlight and to be the center of attention, and a newsletter lets you do that. So that's really our class for today. In our next class, we're gonna wrap it up. We're gonna look at everything that we've covered so far, and we'll look again at your class project. I'm excited. I hope you are too, and I will see you then 7. Newsletter Class Review: Hello and welcome to our final class. The review session of how to Write Agree newsletter today. We're just gonna go briefly over everything we covered in this class. Teoh give you kind of around up in the summer me of everything you're gonna want to do, going forward and creating your newsletter. Now you're starting out your newsletter. You're going to start by defining your purpose. What are you trying to do? You want to sell something? You want to create a community? Do you want to provide information? Do you want to do a little bit of both or all three? That's what you have to figure out. Starting out. Once you have that, you can focus and narrow down what you want to include in each newsletter. You also want to create a point of interest for your subscriber incorporated that point of interest into your subject mine to give them an incentive to open and make sure that that subject line matches up with the content that you're providing. Now go. Remember we discussed some of the design elements of a newsletter. My advice is, if you're doing this yourself, you don't have a designer on hand, you're not an expert. Just keep it simple and clean. Make sure it's consistent with your branding. Those are really the two most important aspect of your design. You're also gonna want to make sure you keep track of your statistics. Your open rates, your kid, your click through rates. Use those statistics to determine the success of your strategy and to make changes over time. If you find that you're open rates, for example, are low for your industry. Take a look at your subject lines. Are they really doing what they need to be doing? Are they pinking the reader's interest? If not, maybe try a few different styles. Those are the kind of things that you can do by tracking your statistics. Remember also to think about this. In the long term, As your subscriber count grows, you'll find that the news butter is crucial to generating leads and expanding your reach. So essentially don't be too depressed by low open rates. As your subscriber account grows and grows and grows, it's going to it's really not gonna matter, because you're gonna be reaching a huge audience regardless. Now let's go back to your class project we discussed this in our very first class. But just Teoh give you a little reminder. What you're going to do is you're gonna strategize for your first newsletter by doing three things. You're gonna define your audience. Who are they? What do they want? What did they expect from you? Because that's also important. You want to define your purpose? What do you want to achieve? And again, that's really the first step? Because what you want to do is you wanted define your purpose and then look at your audience and say, OK, how do I achieved that purpose within the contours of my audience, my branding, my company, all of those things are gonna come together. And then you're gonna come up with three potential newsletter concepts. Themes, focuses ideas for types of content. You want to include share those with the class and I am really looking forward to seeing what you guys come up with. I'm really looking forward to, you know, exchanging, advise, exchanging tips, all of that great stuff. So I definitely include your project, and please do review this class. I had a lot of fun putting this together going through this all with you. I hope you've enjoyed this class as well. I hope it was helpful. Please let me know. Give me your feedback and let me know if there's anything else that you'd like me you to cover in another class. I'm always looking for great ideas. And you guys are my audience and I want to know What do you want? What do you expect? So I will see you soon in another class until then.