Learn Pinterest - Marketing 101 | Donna Townsend | Skillshare

Playback Speed

  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x

Learn Pinterest - Marketing 101

teacher avatar Donna Townsend, Virtual Assistant

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

13 Lessons (1h 29m)
    • 1. Welcome to this course

    • 2. What is pinterest and why use it

    • 3. How to set up a pinterest account

    • 4. How to upload pins

    • 5. How to create a successful pin

    • 6. Change your pinterest settings

    • 7. Icons

    • 8. Why hashtags and keywords are important (1)

    • 9. How to create a board

    • 10. How to convert to a business account

    • 11. Pinterest ads Promoting a pin

    • 12. Pinterest analytics overview

    • 13. Setting up pinterest shop

  • --
  • Beginner level
  • Intermediate level
  • Advanced level
  • All levels

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.





About This Class

Have you heard of Pinterest but not sure how to get started with it?

This course is for you! Join this popular course that covers the basics of Pinterest to bring traffic to your blog or online shop.

We'll cover:

  • Learn how to set up a Pinterest account
  • How to upload pins
  • Use Pinterest for your business
  • Understand Pinterest Ads
  • How to use Pinterest analytics
  • How to create a engaging pin

Learn how to use Pinterest and grow your business with social media.

This course is perfect for entrepreneurs, bloggers, creatives, small businesses, or anyone wanting to improve their Pinterest.

Meet Your Teacher

Teacher Profile Image

Donna Townsend

Virtual Assistant


Class Ratings

Expectations Met?
  • 0%
  • Yes
  • 0%
  • Somewhat
  • 0%
  • Not really
  • 0%

Why Join Skillshare?

Take award-winning Skillshare Original Classes

Each class has short lessons, hands-on projects

Your membership supports Skillshare teachers

Learn From Anywhere

Take classes on the go with the Skillshare app. Stream or download to watch on the plane, the subway, or wherever you learn best.


1. Welcome to this course: Hi, welcome to Pinterest marketing one-on-one. So I'm gonna teach you everything you need to know about setting up Pinterest and all the tips and tricks that I've done over the last few years using it. What you'll find is, I'm just going to introduce you to the course. What you're going to be nothing. At the end of this course. These are the things that I want you to be able to know more about. What is Pinterest. Why is it useful? How to set up a Pinterest account? I'm going to go step-by-step on how to do that to make it nice and easy for you. We're going to talk about how to upload the pins. There's a few tricks them and to create engaging pins. So this is gonna be a huge thing. The more engaging your pins out, the most successful your Pinterest account. And it will grow and you'll get more followers and things like that. So that's an important topic to cover. Very exciting creating your boards as well. We're gonna go through that. I'm also going to tell you why it's important to set them up bright and some tips and tricks there as well. We're also going to talk about the business side of Pinterest because not only can you use it for personal, but you can use it for business. I use it for Business on Asia great social media platform to use. And I'm going to just show you how we're going to set up your business account. It's really easy, but don't worry, we'll go through it. We're going to look at some of the tools that the business side of pinterest has. We can get the ads. We're gonna look at analytics. We're going to have a bib and in standing hashtags and keywords and why they're really important. And then we're going to look at Pinterest shop. Pinterest shop might be useful some of you, it might not be useful for any of you, but it's good to note in the future as well. Let's get started. 2. What is pinterest and why use it : Welcome to this next lesson, which is all about what is Pinterest and why use it. What is Pinterest? You may have heard of it. You may have seen on Google, especially classes of social media platform, but it's actually more of a search engine and such. You move often find when you're searching on Google, when you're looking for something specific or say, for example, has style, you might find that when you're looking in such terms are in the top sort of search boxes. There might be linked a Pinterest board, or you might go into images and Joe scroll through and it will redirect you to Pinterest or in a way the kind of linked a lot of the time. So that's why we class it more as a search engine than anything else. What it does, Pinterest as it allows people to share and discover new interests by posting images or videos on it. Then it allows you to collect these ideas on your own profiles so that you can look back. If you are looking for a hairstyle and you're not really sure you can create an entire new board of hairstyles that you like. You can go back. It's like categorizing things that you're interested in in one place. What it primarily is useful. Well, there are five key things that Pinterest is that he used for. First of all, it's great for ideas and inspiration. Like I've just mentioned. It's free. So a lot of people use this as a good platform for the, for the business or products or basically for personal use. It's free to use, which is great. But it builds up organic reach. So you don't actually have to pay for ads. When I say organic reach, it means it grows on its own. So basically if you go on to say Instagram, the reach on that might be very low. But to boost that, you'd have to pay just so that you can see more people. But with Pinterest, it's a little bit different in the fact that you could post something, say a month ago and it can get seen today. It's still there, but it's not filtered out by tons and tons and tons of things. You can't people come reach your content, but it does grow slowly. You don't necessarily have to use ads to get noticed. Some of the counts I've worked on previously, grown in say, the space of full months. They started from nothing and then they have probably tens and thousands of impressions each month. But there was no paid ads for it. So it's quite a useful place depending on the content and how regularly you do it. You can grow it quite easily. Number three, it's a great place for information if you are into some sort of topic or you want to learn about something specific, It's a great place to find links to things that interest you. So a lot of the time you'll find pins, the link to blogs about what you're interested in, courses or videos, how-to videos. So great place to find what you're looking for in one place. And then you can save the posts that you think are really relevant to what you're looking for in one place, to look back later. It's a great place instead of searching on Google and going through every sort of link or going into images, you can store what's useful to you in one place before it has a lot of users. So currently from stats from 2021, it has 431 million users. Thighs a lot, a lot of people to kind of reach. The other platforms like Instagram and Twitter. They obviously have a lot of users, but pinterest has a lot of users, but utilize it in different ways. So people more focused on what it is, how to do things and things like that. So you'll find that you'll get different audiences looking for different things on each platform. But this is a great platform for just because of the size of your audience. You can think about 400 thousand people on, say if you're looking for hairdressers and things like that and you want to link and grow your hairdressing salon or anything like that, you've got that potential audience and it can grow and it's a great place to do it. Number five, like I've just mentioned, It's a great place for businesses to grow. Over the last few years, pinterest has gotten itself is offering more features. So a couple of things that they've introduced, our idea pins. The shop function which never used to have, which is now becoming more of a thing. Edison sort of COVID hit, growing as well. And then it offers more video content. But it's just growing. But it's a great place for your business to grow as well. On Pinterest, there are some features for businesses and Laufer and some paid ads is an option to grow your business. They're not expensive, but you will find through using them, you can grow your orders a lot faster than any other platform. I've tried ads on all the other platforms. And Pinterest is the one that you can see more results in. It's a great platform to try. That's the end of this lesson as to what Pinterest is. What Pinterest is useful. 3. How to set up a pinterest account : Hi, this is what you'll see when you come up to Pinterest. This is how you will create a new account. As you can see, you can connect an existing ones so you can go into your account if you've got one before. New personal account. This is just really handy if you just going to be looking at ideas for DIY home ideas, if you've got any hobbies, that type of thing. So that's really, really useful. Then you've got the free business account. And the good thing about Pinterest is if you do start a personal account and it's going really well and you finding the URM follows boards and things, then you can start with a personal account, which is probably what I'll show you now. Then you can go into a business account from it so you can convert it. It's so easy to do, but I'll be showing you that later on in the lesson. For now, we need to do is fill in the details, continue. Or you can use your Google accounts, which is sometimes what I do to get started. 4. How to upload pins : In this lesson, we're going to look at uploading pins, which is very important for pinch. Just over here you can see these plus symbols. They both have a few different options, but you can still add a pin on this particular one. I can create a pin or a board. On this one, I can create a few other extra pin ideas and a normal pen, which is what we're gonna be doing. If you click on that, you'll see this on here. This is where you'll be uploading new pins. So first of all, this is where your image or your video will go. As you can just drag it across from a file or click. And it will upload your file system. And I'm just going to upload this option quick and easy. It doesn't take too long video, we'll take a little bit longer. Just to expect to wait a little bit longer just for that one to upload. But it's not too long. On this side is everything you need to do to sort of get your peer noticed. So you'll fill in the title. So you'll probably see when you go on Pinterest, as you're scrolling through, you'll see like a little title just here on most of your pins. So that's this title here. So don't make it too long just purely for the fact that some of it will get cut off. If it is too long. I think it's 50 characters. Just click on this. Yeah, 50 characters. Anything more? And it will cut off on this. Your description is 500 characters, which you can see here. If you do go over it, it won't let you sort of post the pin, but it will tell you how many characters you need to do is to do it, which is nice tonight. In this bit, you can just describe what you pins about. If it's motivational, you can talk about something very motivational. It could be a couple of lines. You can add hashtags in a bit like Instagram for example. Some of these pins can be noticed in other areas because sometimes when you're typing out some texts, you do want other people to find, uh, but don't have to put it into a cup of sentences. So it's a good idea. After that, you've got a destination like so this is where he couldn't solve adding your website link. Or generally if you're trying to sell a service or anything like that. But if you're not doing any of that is fine. You don't need to fill it in. It's just there if you're trying to build some traffic to your blog, for example, it's quite useful. Then up here, this is the main thing you need to dose as well. This is your boards. If I click down on this arrow, you will see I've done one board, but there's no other foods. So basically if I want to save this, I'll just press, I'll click here and not save. You can see that it's going to go to my motivational board and then I'll just click Save, and this will save to that board. But if I wanted to put it on a different board, for example, I can then just quickly create a new board. So I'm gonna put in success quotes, just rest, Great. That's my board. So that board will now be here for you to save your pins two and then you need to do is press Save. That's just uploading a pin. But if you wanted to do say ten pins that all success related. Here's a quick tip. I'm gonna delete that. For example. You would fill in your title, your text. Add a destination link if you had one, and make sure the board is set for success, then what you could do is if you click on these three little dots, press duplicate. It will then duplicate that exact first board, this first board here. And it will duplicate the information. So it will keep the board, the title, the text, and the link. The reason why I've left the images off for now, because you don't want to be keep clicking to delete each one, you'll get a bit confused. So if you went ahead and duplicated this, kept clicking this ten times, you'd need to do then is click on, drag and drop or click on it, upload your file, scroll down, add your image, and then you just keep scrolling down and you can do all ten. It's just a far quicker way of doing all ten posts. M1 sort of go, just saves a little bit of time because you will find sometimes Pinterest can take a while, especially uploading side of things. That's uploading a pin that is from a website. This is a new thing. It didn't use to be an option, but if you were to type in a website, so I'm gonna type in my website that I and it's going to search for. And so these are some of the images that I've got on my website. So it pulls them through and it gives you an option to just select them like this one. For now. Then if I go through, it is good because what this does is it will do a directly into your website to that particular image. But you will notice you can't do anything, you can't description or anything like that. It does limit the kind of the way you do you're pinning. If you did want to add more information or more keywords, you are really restricted from using it from an image, from a website. So personally, I would just stick to uploading my own images. They can be the same as your website, but it gives you a bit more control about what it is that you can write about them. Then all you need to do is same as uploading a normal pen is click on the board. Then you can save it to him. 5. How to create a successful pin : Hi. In this lesson we're going to cover how to create a successful pin. What is an actual successful pin? Well, what it is, is it needs to be very inspiring. It needs to make people want to save in, engage, comment out to their boards. It also needs to be very successful. So these three things are actually very important in making a PIN very successful. But there are other sort of aspects that we'll be looking at now that help those three points reach that goal. Firstly, the size of a pin actually matters. A pin needs to be specific dimensions, so it needs to be vertical tool, a ratio two to three, or 1000 to 1500 pixels. The reasons for this is, as you're looking through Pinterest, you'll notice that everyone has the standard template of this. Reason it makes scrolling through your Pinterest boards and things like that much, much easier. If you do tend to use like a square image. Like a lot of platforms like Instagram or Facebook, they tend to use seven dimensions as well. Those types of shapes actually just getting lost in a lot of what the Pinterest such that you are doing just because of the size of them. Whereas if you try and match the same size as everyone knows, your pins will be easily found and easier to read and be noticed. That's the main thing. That's the size of the pin Mater's. The next thing that you need to think about is the context of the pin. It really matters your pennies through telling a story. It needs to clearly show what the pin is about. It needs to entice people to find out more about it. It needs to basically have it on that. It clearly shows what it's about. And people will understand what is the clicking. Once you've got that down to it. The next aspect to make it successful and to reach these three primary goals is to have high-quality images. People love visuals, and as you probably know, Pinterest is a very visual place. The bad quality of the images, the better. You also need your images to be very captivating, very stopping. Like you want people to stop and look and go. What's that? You want those types of images used in your pins. What you will find is a lot of people use stock images and thus, thus absolutely fine. A lot of the pins. You can't be helped or is just to kind of reinforce like some tax. Absolute fine. But it would be really useful for yourselves too, if you can, is to take your own photos. For example, if you do a product or service or anything like that, it be really good to use your earn sort of photos because it shows your personnel teachers, you brand. It gets you noticed a lot more than just doing this every day. Stock images, photos which in the upcoming across the same photos again and again and again. Because people would using them from the same sources. So it's a good idea to try and mixing your own photos. But like I said, don't worry if you don't. The final aspect of a successful pin is to write an interesting description. In the description box under a pen. You want to make the texts really user-friendly, easy to read, clued some keywords as well because that will get you noticed. It will push open to the top when people are searching for. And it makes sure the information is really helpful. You don't want just any old jogging on that ready or anything. It doesn't make sense. Sorry. Let me also try not to be too salesy as well because people don't really tend to like that. But you cannot like a simple call to action like find out more, visit my website, those types of things are fine. But when the entire description is about pushing a sale, people don't generally like that. If we go back to what makes a successful pin, these three goals of inspiring, making people save your pin on, be searchable, all covered by these aspects. That's the end of how to create a successful pin. 6. Change your pinterest settings: In this lesson, we're looking at your profile. It's important to get your profile up to date so people can find you and then stomach, you're about to do this. Your page will look a bit like this. Once you've signed up, you just click on Edit Profile. And you'll have all these settings. We're just going to quickly go through them. Some of them you don't need to do anything with. Some you just need to fill in, but it's not too bad. On here. This is property. One of the most important ones is what people see on here. You can change this little photo. It'd be the same one up here. So you can see that little tiny D and you've got the D that will change to match that. For a personal account, you tend to use your face or a picture of something that really sun's out about, what you like, what you do, that kind of thing. As a business Pinterest account, you'd probably change this to a logo or you could still do a face actually because it goes out some personalization, but it's entirely up to you. It depends on what your profile is going to be about as what you changed this day. Like going through, you just need to fill out your name. Then go to about. So When we say about telling your story, basically, it's basically saying, what do you like? What, why are you on Pinterest? Are you into sort of hairstyles or will you be showing photos of hairstyles we'd be sharing, we'd be trying to build up your knowledge of something. So that's why you put it in here. So you'll just fill out a couple of sentences. Just to say what your profile primarily gonna be about. Great way of trying to grow your Pinterest account as well. It's basically find people who are interested in you and find you. If we keep going down, pronounces a, a new thing that's just come out in the last few years. You can just fill this out if you want to. If you don't, don't worry about it, It's up to you. Website is one of the most important parts of this because this will show on your profile. If you sell anything, you have a syllabus or you have a business or anything like that. It's really important to put your link in here. Because when people find your portfolio, they might want to find out, well she do so they'll go through and click on your link. So it's worth putting in just here. Then finally, username. Usernames are on every social media platform. For past the lies one, you can put your name or anything you'd like really. Sometimes you will have to play around because sometimes use the names of gone. And you might find you end up putting some numbers at the end of it just because someone's else's got your name. So it's fine for that reason. If you have business account, however, it's important to try and keep all your usernames the same. Sometimes like for example, this one, I might put a capital T and maybe a hyphen here. But they're very similar to the other accounts I have. So depending on if it's a business or personal, if you do find, you'll have to play around with the username to get it right. But yeah, that is basically your public profile, your account settings. This is just basic information for you. The email that Pinterests will send you stuff like Reset, Password. You can change it here. If you've forgotten it. You need to access it from your fine, but you forgot. There you go. You can just fill it in there. Country. You can change these if you like. Agenda. Logging options is just basically, it'd be linked to your Facebook or Google account to help you log onto Pinterest. For this one, it says my Google account, which means I signed up through my Google account, Google email account. Basically. You don't need to do anything with this really at all. These three buttons. So deactivating account and delete account. You don't need to worry about unless you just, you've got too many accounts, you've made one mistakenly, don't need to worry about them. That's all. This button, however, is something that we'll be discussing later. This is how you convert your personal account to a business account. But you don't need to worry about this, just jack, because in another lesson, I'll explain what you need to do. It's very straightforward. And what happens when you do nothing really to do on their home feed will literally just take you to the place. So these two are basically the same thing. So all it does is it will take you to a page with all the things that you're interested in, things that you've been searching. All own page and you can scroll through. So that's what these two are. Basically the same thing. Claim. This is important. This is where you claim your website. Basically what it does is it links the two websites and links your website to Pinterest account. It just makes you get found to be easier and adds a bit of credibility to your account. I would advise during this, I do this with all of mine. When you go into a business account, the claim will be very different in the fact you'll have multiple websites and things that you can connect as well, which is really important today. Notifications. You can probably notice this little bell thing up here within them before. That's your notifications on Pinterest. So that's what this option is. So you click on it and you can add to how you want your notifications to be. Possibly on this, I would turn off your email and push notifications. This can be a bit overwhelming, so you'll push notifications will basically ping up on your screen throughout the day as you're doing stuff when computer and it can just be a bit draining to close them down or you're doing something on a Zoom cool, a bit distracting. So I tend to turn these off and just keep on Pinterest one, just because you can click when you want to. But you don't really need to do anything in a minute for these, I think push notifications is usually turned off. Emails you'll get automatically. So you just need to change those privacy and data. You don't really need to do anything on hand. I mentioned is important just because people put at whatever your username is, you basically just getting found no awesome making a coma about something that you doing. So it will come up as a notification. You know, you can just respond, but generally you won't need to worry about it. But this type of thing, you'll just get a notification and anyway, so taking need to recheck that privacy, is that our new one I think he's good sound about anyway. This is basically when you look at Google annual typing in a word of phrase or something you're looking for. It links to Pinterest. So Big Sleep, you hide your accounts. If you tick this, you're basically saying Google can use your Pinterest full to answer the questions that people are asking. And that's where you need to make sure. Because you do want people just coming to UCI. You do want people to see your profile. So I always keep this on tick. Personalization. You don't need to worry about any of these things until you see maybe too many yards or the ads on what you're looking for. Any kind of thing to do towards ads is here. But don't worry about it at the bottom too. You just need to leave anyway. There's nothing really you can do other than if you want to know what pinterest has on you, you just click that button and you can find out security. This is a way where you basically just need to confirm my e-mail and tunnel. The basically the two factor kind of security that they have now, Ola is, is sometimes you might find that though, e-mail you to find something out well, to help you gain access to your account, It's just adding that security. It's pretty straightforward. You just confirm your email and in the email and I'll explain how to do the two factor kind of security steps. And it's pretty straightforward H just for your peace of mind. So nobody goes hacking into your account or anything that's pretty useful, then you haven't really got anything on here at the minute. Basically, if you use the scheduling tool to upload to Pinterest, it will be here. All it does is it's just telling you which apps are connected to Pinterest account. But that's probably more of a thing for business accounts that you need to worry about. If you are going to be posting a law and law pins, then you can just see what apps, but you don't need to do anything here anyway. Sorry, you don't need to worry. There anything you do need to just saw out. It's just a public profile rarely. But yeah, that's all it is for this lesson. I look forward to you for the next lesson. 7. Icons: We're just going to go through some of the icons and things that you seeing on Pinterest, just to show you roughly what they are so that you know, if you need to do anything, that type of thing, we're just going to look at the top toolbar. Up here you can see this little bell symbol. This is your notifications basically and your updates. Basically. You will see people who follow you and you'll see some of the trends, some ideas so you can sort of see what's the latest things are. If there's any sort of notifications, you'll see red circle and a number in it. So it depends on how many notifications you get or any sort of updates you'll see it here. It's really important to kind of go through these anyway, because some of the idea pins you might find really useful. You probably never thought to search, but there's something you're interested in. You can just click on them, then it will show them, and then you can add them to your boards. That's notification updates. This one is to do with your inbox. This is a bit like any other platform. You can message people, but it's usually your followers. You can sort of message. You can either search through their name here and then you can pop them a little message. But it's only your followers. You can. The more followers, the better. That's your inbox. This too, if you've got a message, it will pop up with a number and a little red circle. You will know to click on it and action that basically. So this one is probably the same as your profile image and going at the same, it will, this does is if you click on it, it does is we'll just keep you take, take you back to this. So if you go into home and you go click on this, it'll take you straight back to your homepage. So that's all that ONE does. You probably have seen what these ones do, but I'll just quickly show you again. This is where you create your PIN and your boards. This one is very similar to this. And this one just offers a few more pin ideas as well. Then on over here, you can sort your pins and that you have from these sort of options as well. But as I say, as you're using Pinterest more and more each day, you'll notice to look up here and you'll notice here is while and you'll know eventually that these autocrat pins because you'll be doing it so often. This will come second nature, but yeah, these are all this sort of icons you need to know about. 8. Why hashtags and keywords are important (1): In this lesson, we're going to look at hashtags on keywords and the importance of them. Hashtags ready to work. Basically the words, keywords or phrases with the hashtag symbol in front of it, basically with no spaces in it. In this example, you can see on the right-hand side there is some keywords, keywords, keywords in the text, and the hashtags at the bottom. This is a very useful way of being found. Basically. If you use hashtags, thought, useful and relevant, then though get found and it will be easier when people are using there such times and at the top bar of Pinterest, when they are using such bars and they're looking for something so they'll get found a bit more easier. Hashtags is just a way for your content be such. So that's the whole purpose of it. So why use hashtags? So there are a few reasons other than being such bot. Using the right hashtags can make you get more discovered. When I say the right hashtags, I mean, not just throwing any old hashtag, something you've made up. This is through research. If you going, Oh, what do people want look at when they're looking for my pins? If you're creating, has thoughts, you want to find those hashtags that people are gonna be looking for to find your content. The right hashtags will get your content seen a lot easier, which is what you want. It's also a really great way to have your content put in front of the right audience. So when it comes to hairstyles, you can use hashtags relevant to say, hair salons, that type of thing. So you'll look at your targeting specific people that you know that are going to be interested in that type of thing. The right audiences really important for Pinterest because this is how you grow your business, is through having the right audience listen to what you do. That's really important as well. It's also a great way to promote your own content and help be discovered as well. If you want to promote, say, you've got a great offer or something on, or a free download or anything like that. You can use those types of hashtags and they'll get found as well. But it's always a really useful tool to have when promoting your stuff that you do. What we're gonna do is we're going to talk about choosing the right hashtags. I can tell you why you should use the how they work, but when it comes down to choosing the right hashtags is really important. So your hashtags needs to be descriptive and very specific. They need to be very exact in what you do when it comes to them. This is really important and you see this a lot is, some people misspell them. A lot of the time they misspell a word and then they realize, oh wait, that doesn't that doesn't show up because it's the wrong spanning. Be specific in your hashtags is really important. Make sure that the words that you use are relevant. And key phrases. For example, if your virtual assistant and you're trying to promote something like your substance, you could use social media packages, something that really shows off what it is that you're promoting in a single phrase. When it comes to using your hashtags, it's important to have a mixture of 14 niche. The reasons for this is if you just put stuck too broad ones all the time, all you're doing is you're throwing it into the ocean. Basically you're throwing this pins straight into it and is a massive, massive pool of, say, over 400 million users. So you're not actually going to be able to hit as many people's you'd like. But if you use a mixture of, say, two or three really broad terms and then you have niche ones. You're going to find that the one with the niches are going to narrower, narrower now we're now down. That audience, those people interested is actually going to hit the right people. That's why we say a bit both because the amount of content there is on Pinterest, you'll find that sometimes you'll contact. We would be seeing something for a very, very long time. Sometimes other things do because they're a bit more narrowed down. This is why we say have a bit of a mixture of both. I would say is if you're staying out on Pinterest, it's really important to do your research. When it comes to hashtags. Spend a bit of time looking at other people's posts that are in your niche. Another tip I'd say he's really handy is go to the top of the Pinterest, go to the search bar and start typing out keywords that you think you should be using. And see what comes up, see what other words are generated. Such towns that pop up, those terms, those phrases, those keywords can all be turned into hashtags. So it's a really useful sort of tasks to try. Then put it into an Excel sheet. So when you come to do your pins, you saving yourself on time because you've already done the research. That's a reading really handy. Us today. I definitely advise during it, before you sort of start creating your pins just to save you time. When using hashtags, there are some do's and don'ts. Use about two to eight hashtags, but been using too many pinterest doesn't really like it. Sometimes they think he's a bit too spammy. People find it a bit spammy, especially if there is no actual texts. If you just say, for example, just use hashtags, paper a bit put off because they might want to know more about what the pin is about, then the alt-text is the stuff that pushes them to find out mole. If you just use hashtags, kind of stops that sort of journey for customer. Also at them at the end of the descriptions, sometimes people put them in the middle of it. Some thoughts calmed more of a Twitter thing. But for Pinterest, just use them at the bottom. People tend to ignore them anyway, because when people click onto your actual pin, will read the text and the hashtags don't really have much of a meaning to them anyway. We'll get it, we'll get found anywhere no matter where you put the hashtags. So don't worry too much about that. The don'ts don't use band the hashtags. Pinterest is the same. They're all funds, how sharks do not use. They're very hard to find. Any way. You can find a list if you Google them. But generally there aren't too many pounds ones hashtags, I'd say personally, I've not come across any that I thought were bands. But I think it's inappropriate content or anything like that. They don't use vaguer relevant hashtags. Time just throw her any old one out there. You've got 80 years, so you've just throwing in about six different ones and you have not really related, but you're hoping you can get different audiences and that type of thing, it wordmark. Popular hashtags, is, I don't use all of popular hashtags. So like we were discussing about using a bit of mixed or abroad and niche. The reason for just using, if you use all popular ones, you'll find that your content is not gonna be seeing just purely for the fact popular hashtags is gonna be so much content on now to the point where it would just get lost. So that's why we try and say to use a lot of niche ones, a lot of more irrelevant ones. More kind of key to ordinance as well. Yeah. Don't use too many of them. You can use them, but not many of them. I'm funny, using too many hashtags. Avoid if you can, just because you're not going to reach the bar or even says, it could look very spammy from Pinterest point of view as well. The last thing we're gonna talk about is keywords. You've probably heard me talk right? Keywords, keywords, hub, a very important part to play in. Pinterest, pinterest stretching, keywords, all those specific terms that people are gonna be looking for. When hashtags are different in the fact that they have the hashtag symbol keywords. If someone goes to the top of your search bar and they start talking to word, that's a key word that that person is looking for. This is why when you create a pin, we say to use the description and hashtags because not everyone's always going to be looking for the hashtag point. They might be looking for the keyword part, which is without the hashtag symbol. For this, you need to make sure that your keywords are in various places. For example, you need to have it in your profile, your personal profile. So if you were a hast honest, you would put a bunch of keywords. Hair salon, stylist, anything kind of everyday to say. That would be found by people. You put some wise in your profile because people can actually search by your profile as well. So it's important to put that in. Then the descriptions of your pins, you're going to use some keywords. So you'll probably put one in the title maybe depending because ties was not very long. So mainly just put it in description. And your keywords are gonna be the terms that people are looking for basically. Then you can look at doing some of the keywords on your board descriptions. If you're looking at some of the top topics that people are looking for. So you can add into it, you're going to have intertwined with the topic, the board descriptions, that type of thing. You can put it in the bold name. All the description. Problem is if you do it in the board name that you might find that some of you boards are quite long, so put it in the descriptions. And the last one's really important. Your image as well. When you load images, they don't have names. They should be cooled what thereabout. Only for the fact that they will be pulled up. These specific images that HACE have names. A lot of the time you'll find that you will just have all your images in there might be called 12345678910. And you're like, oh, okay. Hang on a second. These are just gonna be there were any good to be cooled, 12345678910. If they had names. There'll be found a lot easier. They can also be brought up as well as when you search in search for specific pins. There'll be also searching for the filenames a lot of time. This is something in law. People who don't know image fauna, people forgot about it. It is very time-consuming, sometimes just putting a name on things and everyone has their way of working. So it's important to change your image file names to be what that's supposed to be. Trying these keywords if you can. But don't worry, if you can't. But just having a specific name on them is really important. Hopefully, you've learned a lot about hashtags and keywords in from Ninja Assassin, would say, make sure that you put together a Excel sheet of some short, some soul or however you want to walk. Do some research may meet into your keywords and your hashtags because you'll need both of them. Pinterest has always said it's a big believer in hashtags. They are dwindling a lot more than they used to be. That's why important to use both of them. Spend some time doing this before you sort of put your pins together because it's really important. Thank you. 9. How to create a board: In this lesson, we're going to look at crazy, uh, boards. Boards are basically going to hold all your pins and it's gonna be a very organized way of using Pinterest basically. To do this, we're going to click on this little icon over here, the same place for Wave, find a pin. But you'll be picking on board. This is gonna be the name of your boards. This is how you're going to know what your boards about. So you can name it anything you like. You can actually if it's more about product she do or something, you can call it my products or your business name and then products. So anything right into what it is The board is going to be that way about and what type of content is going to be in it. For the one I'm going to create. I'm gonna call it motivational quotes. I'm going to put loads a positive court since this board, from different sources. You'll see this keep this board secret. This is just basically if you're going to collaborate between maybe a group of friends or family member or anything like that. Then you can click on this and it'll keep it secret and it can just be between you and others. But for now we're always going to choose the option to leave that unchecked because we want to, we want people to find our boards. So if we go on to create, what will happen is you'll see some options asking you to add some more pins. Every time you create any boards. This specific way, it will give you some options of pins that relate to your topic. So mine was about courts and positive ones. So these are all going to be related in some way, majority of time you find this depending on how obscure your name, your folders, but this is a generic names. So if you go through, you can just click and save. Germany. I always tend to like about five posts so that my board, board has something in it to begin with. But you don't have to use entirely too, if you just want to create a board with tons of urine content, that's absolutely fine. So yeah, if you click on them, so I've done a few, then you just click, Done. It will take you to your board. So as you can see, it tells you how many pens you can scroll through and you can go through them. The rule there. On here, you've got a few things you can do. If you click on these three little dots. These are the settings for the board and go to Edit board. This is pretty good idea to kind of sort of fill in. Basically, if you're a business, this is more important in personal, not as much, but it is another way for your boards and boards in particular to be found more than the pins themselves. So this is how you would do it in here. You can change the board cover. To do this, it has to be opinion already have existing in the board. So generally, I create my boards and then I'll up loads, say an image pebbled, maybe something really bold to say exactly where the borders. And then I'll save it to each board and then I can select from these options. We're just going to go with this one. We've scaled it. Press done. As you can see, this will be the majority board. I'll show you in a minute kinds of what I mean by the board cover. So you see what I mean. And then you can go down, you can rename it. If you want a description like your profile, you want to add content into this about what your actual board is about. You can use sort of keywords that people are most likely going to use. You can even add hashtags into this. But it's entirely up to you. Probably just a couple of lines. You doesn't need to be essays, so don't worry about that. Then as you go down, collaborators is basically where you would add something into your board. So it's about keeping the board secret. But if you do want to just collaborate with people, you don't necessarily need to keep your board secret. And you could be working alongside multiple people is absolutely fine. You would just click on here. You can either copy the link or if you are following them or you're looking for them on Pinterest, you can search it. It's pretty straightforward most of the time. It's just easier copying the link and just to make sure that you're sending it to the right person, that's collaborative. Then if for example, you get to the point you're like all these board not going off on a can't keep putting stuff on it or anything like that. You can just delete the board which is here. You can do that any board at anytime. As you can see, I'll ask you one more time. Do you want to delete forever? But once it's deleted, it's gone. But we're gonna cancel out because we don't want to really do that. So here's a few sort of options of the boards that you can do. Once you're done, just click on Done and you're out. As you will see. So I'm gonna go back into my profile. So go up to here, click on my icon. You will see created and saved options. Saved is where all your boards will be. So this is when you go into profile, go to Saved. Created is gonna be your pins, saved is your boards. I'm not sure why they call them. This is just an easier way of remembering, just create pins, say bullets. And then as you can see, this big square is your boards. So this is your, this is your picture board kind of thing. This is the cover of it. This is the image I put there, but I can put anything else that I could probably do a pin that just says motivational quotes on it and it will go here, but you can change it at anytime to update it. Things like that. If I quickly go back into my board, you can still see go through things. On your board. There is a couple of things that you might find useful. One is organized if you have your own pins. So you've got five of these pins, as you can see, five of your own. When you create your own, it's going to always be at the top. You might think. People know that I've just done a massive batch. What you can do is you can organize pins so you can drag them into a specific orders. You could even spread out. If this was one of mine, I could just click and drag it to spread it out so I could do one mine, one, someone else's one mine. Just so that it's kind of like evened out a bit because sometimes it's just like it looks like you've just overloaded the boards, whereas you want people just to scroll through quite easily. So that's one way of doing it. Then once you've done, you just go it back out. Another thing that you might find useful this on a regular basis, to grow your Pinterest, you would have to add more pins to your boards. So you'd be looking for motivational quotes. Instead of searching for it. There's this handy little option, more ideas. If you go and click on that. It will look for pins with motivational quotes. For you. It's a bit like when you set the border, EPA gave you those options of adding more pins in. You can click on this anytime you go into your bullets. If you just try and get a few more extra pins and things, just click on it, go through. I can just click on the Plus and it will go straight to this motivational quotes board, because I'm in this board. If I went to a different board, I had, it would say those pins into that board. There's no like trying to figure out which board it's all gonna go onto. It's your only M1 board. That's all it's focusing on. And then once you're done, scroll back up to the top. Then just go back and it will take you out. And then there's the pin I've just saved. So it's quite useful. But yeah, you can just build up your boards as you like. 10. How to convert to a business account : In this lesson, we're going to look at converting your personal Pinterest account to a business one. It's pretty straightforward. We're going to just go into Edit Profile. We're going to go down. I think it's yeah, here we go. Account management. And then you can see it here it converts to business camp. You just need to click on this. And this is what you're going to see. So it's a free upgrade, it doesn't cost you anything. This is the beauty of Pinterest. It's free, Norma, a walk type of count. You got personal business. So this is what you can see. So personal you get Publishing Tools and images. But with businesses, so emerge more. So we've got Ads Manager, which you can track campaigns, pins, see what's going on, which ones do great. When it comes to your aunt. And you can push products, that type of thing. Insights. You look analytics. You're looking cage when you're looking at who's following you and what type of content that people liked. Then sometimes you can qualify for some offers and credits and staff to solve put towards ads and things. So that's important to understand as well. If you just go ahead and Press upgrade. This is, this is exactly what you'll see. As you can see, build your profile. So this is basically what she business name code. I'm just going to call it quantity business. Do I have a website so you can put yes or no if you don't have one, don't worry, you can add on later, that's not a problem. And then you country and hemorrhage, That's just in case if you are a different life, you speak a different language, then you're going to see post-modern a different language with mixture of English probably as well. But yeah, if you just sort those out, then press next. These are just key questions. I'm just trying to find out a bit about your business so that, you know the pins that you see on your home feed and things like that that are related to you. This is just helping basically. What's the focus of your brand? You can pick any of these software through. None of them. Fit, don't worry, just just choose Other and then just type in what it is. So from my point of view, I'm going to put financing, I'm going to put into my box. You can just put anything. It doesn't really matter what you put in there for now. It really doesn't matter. I don't think you ever come back to this page again. Um, it's just just trying to pinch us, just trying to find a sort of figuring out who you all kind of thing. That's all this is. Just the next one is what are your goals? You can pick up to three. When it comes to Pinterest is entirely up to you. But generally you want to grow your brand awareness, drive traffic to your website, maybe generate some more leads. But if you're not sure, just click, not sure for now, it doesn't really matter what you select on this, so don't worry too much about getting it right or wrong. It's okay. Then if you go on to next, this is the sort of more customization of what you'll be seeing. Just if you look through these sort of titles and have a look if anything, kind of suit you. Maybe you're not sure to share your brand new business. You haven't quite figured out what you want to be doing, then just click on I'm not sure or if the suit just press other. So for now, I'm going to click as a freelancer, mine is more of a service provider. Then I'm going to click on Next. This is to do with running ads. If ad says something you want to do, that's great. You can always put yes or no. If you're not planning on spending anything, that's absolutely fine. If you're still really not sure what you're doing at the minute and you're not really sure what ads are if there are any goods, anything, don't worry, just press on. Not sure yet. So I'm going to press I'm not sure yet because I want to get feel for Pinterest. Where would you like to start? These are the goals you selected in the beginning kind of thing. You can create a pin. It gives you sort of actions of things that you want to do. So you can create pin credit, not Belgium profiles. So you can select any of these and this will take you to different parts and Pinterest. But for now, you can just cross it out. And you will go straight into this. I'm just going to zoom out a little bit just to show you the full thing. But this is the, this is the page you'll see. This is your business hub. This is where you're gonna see everything that you need to know. You've noticed there are few extra temps just here. And you're creating pins and boards and things is here. Instead of being a plus symbol down here. Analytics this and drop-downs. There's a lot more stuff to it and you probably understand most of this stuff. So don't worry about that. That's in another lesson. We're gonna go through both of these later on. But that's it, that's converting it to a business account. So this is no longer passing a one. This is now a business one. All it is is you've just got a lot more control of how many people are coming in, what they're seeing, understanding your audience a little bit differently. But yeah, this is your business account. 11. Pinterest ads Promoting a pin : In this lesson, we're going to look at promoting a pin. So we're gonna be using Pinterest ads to do this. You can either do it two ways. You can either go straight up to here and work off this, which will give you some of the options to do it so you can go to create at all if you're actually looking bored. So if I'm going to go to this board, I've already setup. What you'll see is you see where it says save on the ones that are yours. So this one's Mike, then it'll say the word promotes. You can either do it from here or here, isn't it to you? But I'll show you both ways. On this way, I'm just gonna click promote. It pulls through the pen to basically will all be promoting. This is the AED basically. All it'll do is it will have the pin, the destination, which when I created this pin, this is the destination I put on it. But you can edit this, you can change it to whatever you want it to be. As long as it's pointing to something relevant to you. I always find once you've figured out where you want to send it, then you look at the budget. Once you've set your ads, which I'll show you in a minute. You will have to put your payment details in before you can do any of this, before you can stop any of the ads. So it's only a few clicks a button. But no matter when you click on this tab up here and you go through any of them, it will prompt you to put payment T-cell and it weren't doing anyway. Once you've done that, all of these boxes will appear so you can press promote or on a pin. But if you've not set the payments setup, you don't think this is what you'll see. Your daily budget can be anything from £1. The duration can be one day if you wanted. But that's not really going to be useful for you. You can either change this to a certain amount, say, if you're starting out, you could start at maybe £1 a day to £5 a day. If you want. You can set it for possibly a week. You could do a week of £1 budget or week two, week three, week four, the thing with Pinterest ads, it's all about testing something for someone else might work really well. And is there any spot spend pounds a day. But for someone else it could be £5 a day. It gets the same results. So it's a lot of trial and error depending on what you're trying to promote. The eruption here you'll see is run continuously. Sorry, if you click on that. Duration just stopped, you can't do anything with that. So basically, this is where you will be able to change. You'll just changed the daily budget. Basically, it will just run until you stop. This is useful if you are and you're going to do like say one to £5 per day. You've got that in your budget, you know that, and you can afford it each month so you can just leave it going. Maybe you all seeing results on steering, great. So yeah, you could just leave it. But once you've run it, you can't just stop at anytime. You just need to go into your ads. Once you've done that, you go down to here, and this is where it says your potential monthly audience size for this is the map people that can see this post will see this on when they're flicking through things. This is where we'll be. All we need to do is press promote. And it will begin. Press. You'll be notified. Basically be notified once it's all sorted. To measure how well this Dodds install pinterest tags. This is a new thing, but for now, you just need to press Done. There we go. It's done. It's being pushed, it's being promoted. If I go up to ads, you might not see it. Oh, here we go. Over here you'll see Add Status. This is kind of important. So I've just primarily an ad. I'm like, Where is it? I will just go over to here. So it will normally be an impending because it needs to be checked and verified. But if I wanted to stop it, I just have to go into it. If I scroll down, I can pause it. I can preview it. Can change anything on here in a minute. So you can still say that this is basically the back-end of things. Once you've done it, we've sold the nice, easy way of doing things, and this is the other side. So once you have done it, you will see a bit more. It'll just tell you exactly the dates and starts and things. So I can just pause this if I wanted to. I weren't for now. If we go back into that, all your odds that you do will be in one of these sort of piles. Basically, once this is kind of how it's 24 hours is I would say be less than 24 hours. It's usually about an hour from experienced. The icons of the ads are ticked off yet you can go kind of thing because they probably just want to assign them off. All they're doing is they're checking like it's gotten nothing bad on it or anything like that. School they're checking. Then once you're active, it will be here. Earlier I said about promoting pins. So I said you can do it from your boards that you can see. You can do it straight from the pin, pin itself here. But I also did say you can do it from up here. If you click on hand and you go to which you think creates, this is actually going to take you to campaign. So don't worry, It's kind of a little bit misleading in you probably don't want to do a campaign. You probably just want to push a pin at minute. If you do scroll to the corner, you'll see this switch to quick add creation. You just click on that. It will do the exact same thing that you've just done. But all it will do is we'll have this extra step. So what this is, is this will have all the pins you created in here. You can scroll through and then you select them, press Next and do the exact same thing. It's just adding a few extra steps in 3D. 12. Pinterest analytics overview : Welcome, today's lesson about analytics. We're just going to go through the basics of the analytic tools because it can be a bit overwhelming. So we're just going to start with the basics to find it. If you go straight to the top, you can see it just here. And if you give it a click, you'll see some drop-down menus. If we go to a review. This is where you'll find all your data about every type of pin all in one place. So this is the most important tab ready out of. Let's drop down. Here. What you'll see is arranged things and there's quite a lot on here, but it's pretty self-explanatory a lot of it, but don't worry, we'll just go through it now. On this slide you can see all of these options and stuff depending on what you choose here. This data over on this right side will match wherever you put in. So we'll start with this filter here. So date range. So if you click on this, you can kind of look at the last 24 hours. You can days or you can choose to customize it. You click on, customize, 1100 walk. Procreate. This is a brand new thing, so there's not really anything to show, but if you were to go on that, you can select this and you can sort of move this tab all the way back to a different date. You can always do like the last year if you want to see it. That's how you do it. So you choose to start and the end date just here. And then this will show all the information here. But as it's a brand new account, they weren't having anything to show as of yet. Give it some time. You won't really see things straightway and analytics, just because it does take a few days for it to catch up and put the real data. And so you might find it might be a couple of days behind, but that's only because they want to get to the end of the day to upload the information. So it does take a little bit of time. So don't worry if there's nothing here to start with. We'll keep going down the filters, say Content-Type, organic and paid and organic. You putting pins out. Nothing special. You're not doing anything else. You're just putting pins out, but that's what organic is. So people are finding them naturally. There's no paid parts or any sort of anything to help push those pins. Paid. And then is basically where you use paid ads to promote your pins. And you can sort of filter between them or you can just choose all. And it will come up with the information every device is another filter. So this is kind of handy if you're doing sort of posts and people that are going through to your mobile website kind of thing. Or this is good indicator of the traffic level and stuff in people's interests in devices they're using. So if you're finding those people who are during, say for example, mobile on your pins. It's going through to your website. It's really important to make your website on the phone really adaptable for people to browse and making it really easy. So it is useful information. I think all of these are quite useful in different ways, but it's only when you sort of STI and putting your pins out there, you'll start to notice what's most important to you. It's scrolling down. Ages is quite good one in that you can sort of see what age group your audience's. Once you've been using this for, say, probably about two months, you're actively pins out there and you're following people and things like that. So you are doing stuff. This is a good indicator of kind of what audience she needs to target. So you might find, like you might want to reword things to constitute a younger audience. You might find the older audience just want the facts. They, they won't lose more information. So it's a kind of a good learning tool. This anyway, I think with Analytics you will find is all about learning. And it's, there is a lot of information, but it's useful information for you so you can grow your Pinterest account. If we keep going down the filters, we've got female, male or this isn't that important really, because Germany on Pinterest, you'll find majority audience is female. Not many males use it, but they are all sort of steadily growing. Pinterest has been growing. Then this is basically your So basically your activities, your pins or other people pins. So once you've created lizard boards, you've got your own pins and others. Pinterest knows the difference between the two. They know what's yours and they know what's theirs. What you can do is you can filter between them and see if other people's pins are doing really well. And it's a good idea because if you look at it, you can actually get inspired to create different pins for your boards if yours aren't performing as well. So it's quite useful to look at this data. This isn't really that relevant, so I wouldn't worry about this too much. It is when people just can't include your saved pins. It's something that I don't really play around with any way. If you asked buying on Pinterest, I wouldn't worry too much on this. So if I scroll back to the top, so this is just going to look at your overview of things. So these filters on the left will change what's here, but I'll just quickly go through what it is. You can see if you go through each of these, these are the types of pins. Pinterest offer. You got all your, all your pins and conclude every type that you post. You've got your standard pins, which are your normal pens like a pitcher with a bit of texts it on Pinterest, that's standard. Product pins are different in that they are linked to a product that you're selling. So that's to do with Pinterest shop. But don't worry about that. I will show you that in another lesson. We'll talk a bit more about that. Idea. Pins is a fairly new thing. What it is is it's pain with multiple images. And it's good for things like recipes. You've got multiple things. It tells you how to do something. Those types of pins are when you create them, you will be using a different function from standard pins, um, when you set them up. But in another lesson, I will show you how to set up an idea pin. Then finally, video pins. Video is such a huge thing in a minute. When we talk about videos, it doesn't need to be like hours long, 60 minutes, 30 minutes. It can be lychee, a 30-second clip of a video. It doesn't need to be that long. So this is quite a good one to try for your business depending on what you're doing. But it's worth a try because it might improve your stats dramatically. We just go back to all pins. As you probably swatches I was going through. And it does have its own sort of analytics kind of things. Those tell you a bit more information about each type of pin. But as you can see, there's no information as of yet. But if you go through them, they kind of change slightly depending on what kind of pen. So for example, a video Pin will have different kind of stats because it's a different kind of engagement level. So for example, people will play something. It will focus on how long it played for, you know, do people click away that type of thing? They are useful to look through. But if we go back to opens because I don't want to overwhelm, you, will start with overall performance. Your expressions like impressions, engagement. These are the two main ones that you hear about when people talk about Hoff got like 10 thousand impressions per month. This is what it means. So if you hover, this is a good way to kind of understand them. If you forget what they are kind of thing, impressions is the number of times you will pin was off screen. So I basically saying always getting found has been on someone's screen, somebody scrolled past. It is great because you want people to be able to see what you doing. That's what impressions, engagements. So this is the total number of times somebody clicks or say, it's basically then actively doing something when they see your pin. That's basically what that is. You'll find impressions will go up quite high. Usually. You'll probably find like 10 thousand impressions and then engagement will probably be like 300. But that's absolutely fine because you're gonna get a lot of screen time way more than engagement anyway. But engagement is really, really good thing. To be honest. That's what those two while total audience. This is the total number of Pinochet who've seen or engage with it. So that might mean they have come across it and thought quite like that or something, or they wanted to find out a bit more than I have opened the pin. That's what that means. And it's important that grow when your engagement gross as well. All of these will grow steadily but at different rates. So don't worry, we've one's really, really high on some array low, don't worry about that. Then engaged audience, which is. Ibec conference scene. This is people who have followed Shoe. They've done a bit more. They've might have commented higher than this, but basically these are very active people, whereas these people just kind of click Save that kind of thing. This one is actively looking at who you are. They might have gone through your profile and that type of thing. Oh, they've clicked through to the website link. So these people are engaged in your entire content, whereas these are engaged in the actual pen itself. That's what these four thing out. But the great thing is you can just hover over if you forget what any of them mean or you're not really sure why this one is this. That's the reason why. If we keep going down performance over time is great. Pinterest do really well with Analytics if make it really clean cut. So you can see daily what kind of stats and things are and how things doing. These false or tabs appear. You've got those, but you've got loads more kind of options to kind of look at. But generally at the minute or you're looking to do is you're trying to build up your impressions. You're trying to build up a more engaged audience, as are two main goals when it comes to Pinterest business. So if this then the growing each month, That is great. That's what you want to see. If you finding that there are a lot of depths from one month to another, then it's kind of like you'll have to look at this type of thing, all this analytic information, and figure out why rarely. But don't worry, each month you will see say for the entire March, there will be little spikes going up and down, up and down. Some days you might not have anyone see your pins. Some days there are hundreds of people seeing them. So it does vary from day to day. I say take it with a pinch of salt and do it month to month. I'm walkout. How everything's during month to month. It makes life a little bit easier than worrying about every single stocks coming in. And it can drive you a little bit crazy. So don't worry too much after the first month, kind of see how things are going and then sort of learn from them each month to month, but try and maybe put a spreadsheet together. Kind of these keeps sort of stats here and sort of work out how they're improving each month. Then just start working out how to improve your pins. If you don't need to improve, fantastic. If you're being really active and you're posting and you know, you're growing very quickly. Thus fantastic, that's what you want. That is the ideal goal. Goal at the end of the day. If we keep going down, you can go by top boards as well. So you can see which both are very active. You can go through this when we do have them. Then this is the one that I think is really important, is top pins. When you look at this, it will camp some stats about the top pins that you've halves. It will show the mid order how many impressions or you can click on this and choose which ones do you want to? Do you want to look at engagement, seeing how many people saved it? Saves like clicked on, click-through your outbound links. So that's somebody clicking through to another website. You can find that all out here. So don't worry, this will fill up. But I'd wait probably 30 days when you've actually got a full solid month behind you before worrying too much about the information here. But it is a good indicator if people are interested in, because sometimes if you are doing posts and you think that reading what people will see, turns out they don't, they might like something else. So they might like the wording or the style of your pins if the top five of the exact same style, that indicates that that style is walking for people a lot more than maybe something else you've tried. Everything you find here is really useful. 13. Setting up pinterest shop : So I'm going to just do a quick overview of Pinterest shop. It's not something you need to set up. It is just items that you'd be setting up and it will go into the Pinterest shop as such. So I'll show you what it is to start with. So if I go up here and I type in the word cup, it was at 0 pins. But you'll get explore, which he'll be showing you various cups and random food. Then you'll have profiles here, which have people who have interests in cups. Then here's the shop. This is where people have talked items from their website onto Pinterest so you can click through it. You can see this says Etsy. If I click on that, it will go through taxi. And it will take me to this specific product, which might be what I want. Also shows you the price if I come up with debits. So you can see it's 22 pounds, this fish looking thing. And then basically you can also save these specific things as well. So it's quite good if you just try and look for ideas for say, e.g. a family member. You can put a board together and then save all these pins. Maybe get friends, people to add themselves to the board, and then people can just directly find what they're looking for. So the way you do this, so what we need to do is we need to go to Create, go to pen. So it's the same as everything else creating a normal pen. But there's something else added in. So I'm just going to add, for argument's sake, a Pinterest image. So this is just a successful, just an example. There's no products on this, but it's just an example for you to see. But in a business you only had this delete icon and this Edward edit one. Because you're on a business account, you have a third one which is tired products. So I can click on that. And as you can see, it says Add products. So add products to your image so that people know what we need to do is click on this. And you'll have two options. You can either type an inscription here or I always find this a little bit easier, is to go to a specific place. So e.g. I'm just going to go to this. This is an ETC1 that I had previously. For I scroll down, I can select say e.g. if this dog picture was mine, I've now select it. I'm going to press Save product. So when people are looking at this, this is the actual product, the actual product part of this. But you can keep adding more images as well if you wanted. But as for now, that's it. So as you can see, you can add up to 24 if you want. So if they had different angles, different colors, this is how you do it. Then press Done. And as you can see, I have one product. So you'd then put the same link as this one. Here. Fill in the description. The description might be a bit different, especially if it's a product or something. You might want to use a few more keywords you might actually want to mention it's Etsy related. Because sometimes people search for Etsy related things and then you'd publish and then it'll be the same as everything else you've just seen in the shop where as people are looking for, say, this specific product, then it would pop up as a scrolling. And then it will show the price and the details on it. Click through to the website. That's basically it. That's all it is. You can just tag your product straight away. And it's one of the easiest ways to do it. But it's a great way for, you know, you can leave pins on there for awhile and you can get some sales for different ways. So e.g. if you start pushing ads for your Pinterest, it will push the specific ones as well. So it's a good way to push traffic to it as well. But it's just another avenue of trying to get people who are interested in stuff that you do. Different place. But yeah, it's worth doing if you do have products though, I tend to use mine from Etsy profile. And I find it does push the traffic through to it quite nicely. So that is Pinterest.