Transcripts
1. Class Trailer: Hello friends. This is particle English
and Assistant Professor of Management are certified contents strategist
and a corporate trainer, training people in
digital content writing, marketing, branding,
and entrepreneurship. I've crafted this beautiful
class on for writing styles to improve your creative writing and content writing
skills in general. So let's see what is
in store for you here. First, I'll start by introducing you to the for writing styles. Then we'll talk about each
one of them one-by-one. And I'll also give you a relevant example to make
it clear how each style is used and how you can make
your writing better by using the appropriate style
for your writing project. Later on in the course,
I'll talk about phi sensory descriptions or topic which is
lesser talked about, but very important for
descriptive writing. I'll also discuss
possessive writing, which is very important and commercially most
valuable form of writing. I'll also elaborate on three elements of
persuasive writing and how you can use three
of them to make your writing more
effective and compelling. Finally, you will have a very interesting project lined up, which will test your skills that you have attained
in this class. So looking forward to
see you in this class. Keep watching, keep learning.
2. Introduction to Writing Styles: Welcome learners. Welcome to this new class on
styles and writing. Styles in writing is one of the most fundamental
topics of writing. Yet it is one of the least
understood topic as well. Many of the rating errors stem from the fact that people don't know what style of writing is suitable for which
type of writing. And they just keep
writing the focus on vocabulary and grammar without realizing that they
might not be using the most appropriate
writing style for a particular
task and writing. In this class, I shall
be de-cluttering all the information
around styles and writing and explaining you all four major
types of styles in English writing with
their use cases and appropriate examples to
explain each one of them. So stay tuned. Join me in this enlightening
and very interesting journey to understand different
styles in English Writing. See you in the next video.
3. Expository Writing Style: Welcome learners amongst
the four styles. This video will be dedicated to the expository
style and writing. I shall be talking about what exactly is
expository style? What are its use cases? And I'll also discuss some of the relevant examples
of expository style. So let's see what
expository style means. Expository style is meant to convey information
about a subject, issue, a process, or an idea usually backed by
effects of statistical data. It is not meant to give
our shape opinions. And this style of writing, as the name suggests, the purpose of writer
is to expose or laid bare facts and
circumstances as they are. Expository style is objective in nature and it has little to no rule for
applying subjectivity. It is the most commonly used
style in English writing. Although all point of views can be used in
expository writing. But third-person point
of view of writing seems most natural to expository
writing in most cases. Let's see some common use
cases of expository writing. Expository writing is used in news articles,
non-fiction books, textbooks, journals, products, specification,
and descriptions. It is also used in how-to
guides and processes, both in print media
and digital media. Sequential writings,
where it results in B and B results in C. Kind
of explanation is required. Then it is used in comparison
and contrast writing. It is also used in cause
and effect writing. We're causes an effect of
certain happenings are explained using structured
factual information. Furthermore, classification
of different ratings is done using expository
style of writing. Problem and solution
writings are also use case of
expository writing. Provided solution is
methodological, structured, organized, and not fluffy, and really descriptive
and subjective. Now let us see some
important use cases of expository writing
in corporate setup. Technical writings,
particularly white papers, case studies, business plans and proposals are all find examples
of expository writing. And medical and
research writings are also done using
this style of writing. Let's see an example
of expository writing. It's an example of
how to writing. In this example, a
writer has mentioned step-by-step instructions
to make a cup of tea. Let's see how it is written. Take a sauce pan and put
it on the gas stove, add a cup of water to the
pen and turn the gas on. Keep the guests on low flame. Add one spoon of tea
powder and leaves to water and some
sugar as per taste. Boil the mixture after two
minutes as some skimmed milk, while the mixture for
another two minutes and a cup of tea
is ready to serve. As you can see, there is no undo subjectivity
involved here. Only structured step-by-step
methodological information is presented without
adding any emotions, persuasiveness, or other
elements of creative writing. Now let us see another example
of expository writing. On the next slide,
there is a paragraph on the Tokyo Olympics 2021
taken from the Wikipedia. The paragraph actually
explains the ruling of the Olympics from 2020 to
2021 due to the pandemic. Now this is a very
fine example of cause and effect
expository writing where I information is given
back by historical fact without any opinions of
individuals or institutions. Let's see what the
paragraph is all about. Tokyo was selected
as the host city during the 125th IOC
session in Venus here, Argentina on seven
September 2013, originally should do
to take place from 24 to light to 9th August 2020. The event was
postponed to 2021 in March 2020 as a result
of COVID-19 pandemic. The first such instance in
the history of Olympic Games. Previous games had been
canceled but not rescheduled. However, the event retains
the Tokyo 2020 name. For marketing and
branding purposes. It is being largely held behind closed doors with no public
spectators permitted. Due to the declaration
of state of emergency. The summer Paralympics will be held between 24th, August 5th, September 202116 days after the completion of the Olympics. As you can see, it's a perfect piece of
expository writing backed by some
historical information, without any emotions, without any rabble, rousing, without any opinions inserted
in it to make it spicy, the information is
presented as it is. The writer is not trying
to shape opinions are arouse views on the subject, is simply giving you
factual data about Olympics 2021 and the reasons
for the postponement. So this was it in
expository writing. I hope this is clear to you now, what is expository writing
and where it is used. Thank you for watching. Keep watching, keep learning. In the next video, I
shall be discussing with you narrative writing
with all its facets.
4. Narrative Writing Style: Welcome learners, welcome
to this new video. In this video, we shall be talking about narrative writing, a very important style
in English writing. So what exactly is
narrative writing? Narrative writing is essentially
art of telling story, sharing life experiences and
anecdotes with your readers. Writer narrates his fictional
or nonfictional narrative about an event or experience
he or she has gone through. Narrative writing is mostly
done in first-person. Because you are at the
center of the story. You are the one who
is telling the story. You are the one who is
sharing the experience. But there are some
other instances where other point of
view can be used. However, such instances
are not very common. Let us see some use cases
of narrative writing. Narrative writing is commonly
used to tell anecdotes, that is life stories, short stories, fictional,
and non-fictional. Both are covered in this. Than to write fictional
novels, write biographies, and more precisely,
autobiographies, as well as historical novels. Now, let us see some examples
of narrative writing. I landed an internship
in my dream company. It was my first day on the job. I was sitting in
my window facing corner seat overlooking see waves and pinching myself to make sure it was not
a dream but a reality. I was counting my stars and
struggle simultaneously. After all, it's not every day
that your dreams come true. Here. Altered is telling
his experience of his first day at the job, is recalling the settings in scenes and also his emotions. So this is a fine example
of narrative writing. Let us see another example
of narrative writing. This time from a
piece of literature. My life is not an
apology, but a life. It is for itself and
not for a spectacle. I much prefer that it
should be of lower strain. So it'd be genuine and equal, then that it should be
glittering and unsteady. These lines were written
by Ralph Waldo Emerson, are noted as a writer
of 19th century. Here the author is
telling about his life, his philosophies about his life, and what he thinks of his life, and how he preferred
to keep it as a private affair and not a spectacle for
the world to see. Notice the focus of the writer in narrative writing
is on itself, is at the center
of the settings. And he's telling the wall
his own experiences is on beliefs and his
own perspective of a situation or life in general. I hope narrative writing
is clear to you now, this will move on to next important style
in English writing, that is descriptive writing. We'll discuss that
in greater details. So stay tuned, keep
watching, keep learning. See you in the next video.
5. Descriptive Writing Style: Welcome learners. In this video, I will be talking about
descriptive writing. Descriptive writing is one of the most commonly
used writing, and it's a bread and butter
of creative writing. Many believe it to be synonymous
with creative writing. The figurative language is a hallmark of
descriptive writing. This style is meant to
elaborate on new answers of characters and seen ambience. It can be poetic, dramatic, usually full of
subjective observations. Just contrary to what
expository writing is, there is a generous usage
of adjectives, adverbs, metaphors, and other
literary devices are seen described by
several different writers, may have several different
and unique descriptions. And all could be right
in their own way. That's the beauty of
descriptive writing. The illustrative or
descriptive style of writing gives writers
a canvas to paint their observations
and imaginations about a scene or character
with abundant creativity. In this style. Or writers writing
is only limited by his or her imagination
and creativity. So let us see some use. Cases are descriptive writing. Descriptive writing is extensively
used in poetry, drama, fiction writing,
writings about nature, science fiction, short stories, fantasy, and horror writing. So far we have discussed what is descriptive writing and
what are its use cases. The next video, I will be elaborating on the five
sensory descriptions, which is a very important
element of descriptive writing. I'll be discussing with
you each one of them in considerable detail with
appropriate examples. So keep watching, keep learning. See you in the next video.
6. 5 Sensory Descriptions in Writing: Welcome learners. In this video, we shall be discussing five types
of sensory description. Human beings f phi
prominent senses. And we will be discussing
how we can correspond over in descriptive writing
to each one of our senses. So let's start by first and
foremost, the visual sense. How we can use visual sense in describing a scene visually. Let's see with this example how visual sensory
description box, a beautiful old coupled with graceful wrinkles
on their faces, was having lunch in
the rooftop restaurant and looking at each other, which I like affection. It was a sight to behold. Notice in this sentence, scene is being
described as it is seen by the viewer and
adjectives used here. A beautiful, old, graceful, childlike, etc, all lead to the visual
beauty of the sentence. Now let us look at next
sensory description. Tactile sense of touch is
used to describe a scene. Example being the pure Kashmir
shawls are not only warm, but feels soft and
tender as if flower, petals are caressing the skin. Just focus again, the
smart use of adjective to describe the sense of
touch in this sentence. This is tactile
sensory description. Moving on to the next
sensory description, Let's talk about olfactory
sensory description. Olfactory sensory
description is where a scene is described with sense
of smell or order. Let's look at an example. When I ventured towards the
unexplored side of the beach, the chocking smell of
rotten fish, spoil my mood. Again, if you've noticed here in this olfactory description, the focus is on
the objectives and words that describe
sense of smell. Good or bad is another matter. But focus should remain
on the sense of smell for olfactory description to come
into play moving forward, the fourth type of sensory
description is gustatory, whereas scene is described with the sense of taste or flavor. Example, sense bakery in the
city center is known for its crunchy dark
chocolate cookies and creamy vanilla cake with mildly
nutty cranberry toppings. Again, the objectives
here are used to describe the taste and the flavors involved in the
cookies and cake. Finally, moving to the next and the last
sensory description. Here, description is done with the sounds
involved in the scene. The focus is on the sound
related objectives. When I heard the tundra is
cloud burst from a distance, I ran inside the room. Sooner, gushing guild
storm followed, shattering window pants and blasting their way to every
corner of our building. Again, you can clearly
see the words like thunderous Cloud gushing Gail, all indicate the focus of the scene is on the
sounds involved. I hope you have understood how five sensory description
can be used to your advantage to create interesting and engaging
descriptive writing. Thank you for watching this. This was it in
descriptive writing. In the next video, I shall be discussing with you
persuasive writing. Persuasive writing is one of the most common and commercially
viable writing forms. We'll discuss the
persuasive writing in great details with
relevant examples. So keep watching, keep learning. See you in the next video. Thank you.
7. Persuasive Writing Style: Welcome learners. In this video, we shall be talking about
persuasive writing. What exactly is
persuasive writing? Persuasive writing
is the writing style meant to persuade readers
to take some action. It's main objective
is to influence readers and shape
their opinions. There is lot of scope
of dramatization, subjectivity, and
emotional play here. This writing style
is meant to drive the readers towards the writers desired objective and then culminate in a well-defined
call-to-action. This style is primarily used in marketing and
advertising industry. Let us discuss few characteristics
of persuasive writing. Now, persuasive writing is meant to be structured
and organized. It should be clear and
concise, strategic, and purposeful in nature, and often supported by
facts, stats, and proofs. Proof could be in the
form of social proof. Client testimonials,
case studies, or other news items
which announced brands perception in the
eyes of its target audience. Now, let us see some use
cases of persuasive writing. Copywriting, sales
writing, Russia writing, review writing, shopping
catalog writing, business proposal, writing,
political speeches or sector. Among all these, copywriting
and sales writing. Or one of the most common
usage of persuasive writing. Copyrighting in itself is a full-fledged profession and a separate branch
of content writing. And if someone wants to make their career as a
content writer, then they cannot ignore copywriting because
maximum number of opportunities will be
coming from this field alone. And it is also the most
rewarding one in terms of revenue generated from
writing assignments. This was it in
persuasive writing. In the next video, I will be discussing with you three
important elements of persuasive writing
and how they are used in different conditions
and different circumstances. So keep learning, keep watching. See you in the next video.
8. 3 Elements of Persuasive Writing: Welcome learners. In this video, we
shall be talking about three important elements
of persuasive writing. That is ethos,
pathos, and logos. Let's start with
ethos and see what it is when a writer
uses its credibility or authority to pursue
its subjects than this style of persuasive
writing is known as Ito's. Let's look at example of it. I can tell you from
my 30 years of experience that this
strategy works. So here the author is, using his credibility,
is experienced, is no, his expertise
in the field to convey to his subjects that he knows his strategy in and out. And he is a vast experience
of over 30 years. Here. Credibility is being
used to persuade readers to believe in something which writer
wants them to believe. And at later stages, possibly the writer
can take them to desired CTA that is
called to action. Let's look at the next important element in
persuasive writing. So what exactly is petals? When a writer makes emotional
appeal to its readers and persuades them to take a desired action using
this characteristics. This is called petals
in persuasive writing. Example, I asked you to fix
sinkhole in our locality. Children playing nearby and there could be an
excellent Any day. Here the writer is
urging the authorities, the emotional appeal
to fix the sinkhole. Now, everybody has children. At least most people
have children. And it is such a sensitive issue that no official can ignore it. Usually, Petros is used when you are short
on ethos, that is, when you don't have
any credibility or any established stats to back your claims or
your expert eyes. You take refuge in
emotional appeals. So this is how Python is
used in persuasive writing. Let's have a look at the logos. Logos is a third important
type of persuasive writing. So what exactly is logos? When a writer makes
logical arguments back by statistical data in facts
to pursue subjects. Let's look at an example here. Over record shows that
94% of our students got placement
within three months of completing this course. Now, clearly, author is giving
94 per cent as a stats, as effects, as a data to persuade potential students to join their goals or
training programs. And claiming that this is how successful he has been
with this past students. And to give them an
idea that there could be benefiting from
the same expert eyes, same experience, same
knowledge of the author. One important note here. Writers can use one or more
types of possession together, that is, ethos, pathos, and logos, to craft a compelling draft
based on the judgment, situation, and data at hand. So it is not essential
that you stick to only pathos, ethos, and logos. You can use two of them together or even three
of them together as per your
convenience and as per the circumstances or
the case in hand. With this, I conclude this video and as
well as this class, I hope you have enjoyed it
and learned something useful. In the next video, I
shall be discussing with you the project
for this class. More details coming
up in the next video. So keep watching, keep learning. Thank you for being here.
9. Class Project: As a part of the
project for this class, you are required to write a two to three line ad copy using ethos, pathos and logos. You may use three
of them together. You may use two
of them together, or you may stick to
just one of them and create a compelling,
persuasive ad copy. You may choose any
necessity of your choice. It may be a pen, a
notebook, a mobile phone, or whatever it may be, but the ad copy should
be persuasive enough, attractive enough,
compact enough, and must use one or more of the three characteristics
that I've taught you in persuasive writing. So thank you for watching. We're looking forward
to your project. I assure you if you will
submit your project, I will review it and give
you my feedback on that. Once again, thank you for
being here all the best. And if you liked this class, kindly consider leaving a review or maybe falling my account. I will keep coming up with similarly exciting classes
in future as well.
Kartikay Ungrish, Asst. Professor| Corporate Trainer | MBA
