Learn 4 Writing Styles to Improve Your Content Writing & Creative Writing Skills! | Kartikay Ungrish | Skillshare

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Learn 4 Writing Styles to Improve Your Content Writing & Creative Writing Skills!

teacher avatar Kartikay Ungrish, Asst. Professor| Corporate Trainer | MBA

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

9 Lessons (22m)
    • 1. Class Trailer

    • 2. Introduction to Writing Styles

    • 3. Expository Writing Style

    • 4. Narrative Writing Style

    • 5. Descriptive Writing Style

    • 6. 5 Sensory Descriptions in Writing

    • 7. Persuasive Writing Style

    • 8. 3 Elements of Persuasive Writing

    • 9. Class Project

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About This Class

Styles in writing is a lesser discussed and confusing topic for most writers, including the seasoned ones. It is ironic that content writers emphasize grammar and vocabulary but often fail to realize the significance of picking the correct writing style for their assignments. But the fact is failing to pick the proper writing style for your writing task can defeat the purpose of the content itself. This class, "Learn 4 Writing Styles to Improve Your Content Writing & Creative Writing Skills!" teaches you four basic writing styles to Improve Your Content Writing in particular & Creative writing skills in general.

The course is structured so that it serves all skill levels and would benefit anybody who wants clarity in their content writing style. Whether you are doing content writing for print media or trying your hand at digital content writing, this class on writing techniques will help you find your perfect writing groove.

Quality content writing is a tricky business; it requires learners to master different elements of the writing process. This class on four styles in writing can help learners approach content writing appropriately and apply the correct and suitable details to every content writing project.

This content writing skill class discusses Expository writing style, Narrative writing style, Descriptive writing style, and last but not least, the Persuasive writing style with relevant examples in separate video lectures.

This class reasonably elaborates on descriptive writing; hence it is helpful for anybody who wants to learn the basics of fiction writing and the foundations of novel writing. Furthermore, this writing styles tutorial also explains some lesser discussed but essential topics, such as 5-sensory descriptions (Visual, Aural, Gustatory, Olfactory, and tactile) in descriptive content writing. Thus it is an excellent class for anybody interested in learning creative writing in general and descriptive essays in particular.

Finally, for those interested in learning the foundations of one of the most in-demand writing styles, persuasive writing and copywriting, this class also teaches 3-elements of persuasive content writing (ethos, pathos, and logos). It explains how a writer can use one or more of these persuasive elements to craft compelling copies. 

Meet Your Teacher

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Kartikay Ungrish

Asst. Professor| Corporate Trainer | MBA


Above this section, all my existing Skillshare classes are listed. I will keep adding well-researched and engaging classes in marketing, business & entrepreneurship, and content writing on my SkillShare Account. Kindly follow me to receive updates regarding my new classes. Keep learning & keep growing - Kartikay Ungrish

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1. Class Trailer: Hello friends. This is particle English and Assistant Professor of Management are certified contents strategist and a corporate trainer, training people in digital content writing, marketing, branding, and entrepreneurship. I've crafted this beautiful class on for writing styles to improve your creative writing and content writing skills in general. So let's see what is in store for you here. First, I'll start by introducing you to the for writing styles. Then we'll talk about each one of them one-by-one. And I'll also give you a relevant example to make it clear how each style is used and how you can make your writing better by using the appropriate style for your writing project. Later on in the course, I'll talk about phi sensory descriptions or topic which is lesser talked about, but very important for descriptive writing. I'll also discuss possessive writing, which is very important and commercially most valuable form of writing. I'll also elaborate on three elements of persuasive writing and how you can use three of them to make your writing more effective and compelling. Finally, you will have a very interesting project lined up, which will test your skills that you have attained in this class. So looking forward to see you in this class. Keep watching, keep learning. 2. Introduction to Writing Styles: Welcome learners. Welcome to this new class on styles and writing. Styles in writing is one of the most fundamental topics of writing. Yet it is one of the least understood topic as well. Many of the rating errors stem from the fact that people don't know what style of writing is suitable for which type of writing. And they just keep writing the focus on vocabulary and grammar without realizing that they might not be using the most appropriate writing style for a particular task and writing. In this class, I shall be de-cluttering all the information around styles and writing and explaining you all four major types of styles in English writing with their use cases and appropriate examples to explain each one of them. So stay tuned. Join me in this enlightening and very interesting journey to understand different styles in English Writing. See you in the next video. 3. Expository Writing Style: Welcome learners amongst the four styles. This video will be dedicated to the expository style and writing. I shall be talking about what exactly is expository style? What are its use cases? And I'll also discuss some of the relevant examples of expository style. So let's see what expository style means. Expository style is meant to convey information about a subject, issue, a process, or an idea usually backed by effects of statistical data. It is not meant to give our shape opinions. And this style of writing, as the name suggests, the purpose of writer is to expose or laid bare facts and circumstances as they are. Expository style is objective in nature and it has little to no rule for applying subjectivity. It is the most commonly used style in English writing. Although all point of views can be used in expository writing. But third-person point of view of writing seems most natural to expository writing in most cases. Let's see some common use cases of expository writing. Expository writing is used in news articles, non-fiction books, textbooks, journals, products, specification, and descriptions. It is also used in how-to guides and processes, both in print media and digital media. Sequential writings, where it results in B and B results in C. Kind of explanation is required. Then it is used in comparison and contrast writing. It is also used in cause and effect writing. We're causes an effect of certain happenings are explained using structured factual information. Furthermore, classification of different ratings is done using expository style of writing. Problem and solution writings are also use case of expository writing. Provided solution is methodological, structured, organized, and not fluffy, and really descriptive and subjective. Now let us see some important use cases of expository writing in corporate setup. Technical writings, particularly white papers, case studies, business plans and proposals are all find examples of expository writing. And medical and research writings are also done using this style of writing. Let's see an example of expository writing. It's an example of how to writing. In this example, a writer has mentioned step-by-step instructions to make a cup of tea. Let's see how it is written. Take a sauce pan and put it on the gas stove, add a cup of water to the pen and turn the gas on. Keep the guests on low flame. Add one spoon of tea powder and leaves to water and some sugar as per taste. Boil the mixture after two minutes as some skimmed milk, while the mixture for another two minutes and a cup of tea is ready to serve. As you can see, there is no undo subjectivity involved here. Only structured step-by-step methodological information is presented without adding any emotions, persuasiveness, or other elements of creative writing. Now let us see another example of expository writing. On the next slide, there is a paragraph on the Tokyo Olympics 2021 taken from the Wikipedia. The paragraph actually explains the ruling of the Olympics from 2020 to 2021 due to the pandemic. Now this is a very fine example of cause and effect expository writing where I information is given back by historical fact without any opinions of individuals or institutions. Let's see what the paragraph is all about. Tokyo was selected as the host city during the 125th IOC session in Venus here, Argentina on seven September 2013, originally should do to take place from 24 to light to 9th August 2020. The event was postponed to 2021 in March 2020 as a result of COVID-19 pandemic. The first such instance in the history of Olympic Games. Previous games had been canceled but not rescheduled. However, the event retains the Tokyo 2020 name. For marketing and branding purposes. It is being largely held behind closed doors with no public spectators permitted. Due to the declaration of state of emergency. The summer Paralympics will be held between 24th, August 5th, September 202116 days after the completion of the Olympics. As you can see, it's a perfect piece of expository writing backed by some historical information, without any emotions, without any rabble, rousing, without any opinions inserted in it to make it spicy, the information is presented as it is. The writer is not trying to shape opinions are arouse views on the subject, is simply giving you factual data about Olympics 2021 and the reasons for the postponement. So this was it in expository writing. I hope this is clear to you now, what is expository writing and where it is used. Thank you for watching. Keep watching, keep learning. In the next video, I shall be discussing with you narrative writing with all its facets. 4. Narrative Writing Style: Welcome learners, welcome to this new video. In this video, we shall be talking about narrative writing, a very important style in English writing. So what exactly is narrative writing? Narrative writing is essentially art of telling story, sharing life experiences and anecdotes with your readers. Writer narrates his fictional or nonfictional narrative about an event or experience he or she has gone through. Narrative writing is mostly done in first-person. Because you are at the center of the story. You are the one who is telling the story. You are the one who is sharing the experience. But there are some other instances where other point of view can be used. However, such instances are not very common. Let us see some use cases of narrative writing. Narrative writing is commonly used to tell anecdotes, that is life stories, short stories, fictional, and non-fictional. Both are covered in this. Than to write fictional novels, write biographies, and more precisely, autobiographies, as well as historical novels. Now, let us see some examples of narrative writing. I landed an internship in my dream company. It was my first day on the job. I was sitting in my window facing corner seat overlooking see waves and pinching myself to make sure it was not a dream but a reality. I was counting my stars and struggle simultaneously. After all, it's not every day that your dreams come true. Here. Altered is telling his experience of his first day at the job, is recalling the settings in scenes and also his emotions. So this is a fine example of narrative writing. Let us see another example of narrative writing. This time from a piece of literature. My life is not an apology, but a life. It is for itself and not for a spectacle. I much prefer that it should be of lower strain. So it'd be genuine and equal, then that it should be glittering and unsteady. These lines were written by Ralph Waldo Emerson, are noted as a writer of 19th century. Here the author is telling about his life, his philosophies about his life, and what he thinks of his life, and how he preferred to keep it as a private affair and not a spectacle for the world to see. Notice the focus of the writer in narrative writing is on itself, is at the center of the settings. And he's telling the wall his own experiences is on beliefs and his own perspective of a situation or life in general. I hope narrative writing is clear to you now, this will move on to next important style in English writing, that is descriptive writing. We'll discuss that in greater details. So stay tuned, keep watching, keep learning. See you in the next video. 5. Descriptive Writing Style: Welcome learners. In this video, I will be talking about descriptive writing. Descriptive writing is one of the most commonly used writing, and it's a bread and butter of creative writing. Many believe it to be synonymous with creative writing. The figurative language is a hallmark of descriptive writing. This style is meant to elaborate on new answers of characters and seen ambience. It can be poetic, dramatic, usually full of subjective observations. Just contrary to what expository writing is, there is a generous usage of adjectives, adverbs, metaphors, and other literary devices are seen described by several different writers, may have several different and unique descriptions. And all could be right in their own way. That's the beauty of descriptive writing. The illustrative or descriptive style of writing gives writers a canvas to paint their observations and imaginations about a scene or character with abundant creativity. In this style. Or writers writing is only limited by his or her imagination and creativity. So let us see some use. Cases are descriptive writing. Descriptive writing is extensively used in poetry, drama, fiction writing, writings about nature, science fiction, short stories, fantasy, and horror writing. So far we have discussed what is descriptive writing and what are its use cases. The next video, I will be elaborating on the five sensory descriptions, which is a very important element of descriptive writing. I'll be discussing with you each one of them in considerable detail with appropriate examples. So keep watching, keep learning. See you in the next video. 6. 5 Sensory Descriptions in Writing: Welcome learners. In this video, we shall be discussing five types of sensory description. Human beings f phi prominent senses. And we will be discussing how we can correspond over in descriptive writing to each one of our senses. So let's start by first and foremost, the visual sense. How we can use visual sense in describing a scene visually. Let's see with this example how visual sensory description box, a beautiful old coupled with graceful wrinkles on their faces, was having lunch in the rooftop restaurant and looking at each other, which I like affection. It was a sight to behold. Notice in this sentence, scene is being described as it is seen by the viewer and adjectives used here. A beautiful, old, graceful, childlike, etc, all lead to the visual beauty of the sentence. Now let us look at next sensory description. Tactile sense of touch is used to describe a scene. Example being the pure Kashmir shawls are not only warm, but feels soft and tender as if flower, petals are caressing the skin. Just focus again, the smart use of adjective to describe the sense of touch in this sentence. This is tactile sensory description. Moving on to the next sensory description, Let's talk about olfactory sensory description. Olfactory sensory description is where a scene is described with sense of smell or order. Let's look at an example. When I ventured towards the unexplored side of the beach, the chocking smell of rotten fish, spoil my mood. Again, if you've noticed here in this olfactory description, the focus is on the objectives and words that describe sense of smell. Good or bad is another matter. But focus should remain on the sense of smell for olfactory description to come into play moving forward, the fourth type of sensory description is gustatory, whereas scene is described with the sense of taste or flavor. Example, sense bakery in the city center is known for its crunchy dark chocolate cookies and creamy vanilla cake with mildly nutty cranberry toppings. Again, the objectives here are used to describe the taste and the flavors involved in the cookies and cake. Finally, moving to the next and the last sensory description. Here, description is done with the sounds involved in the scene. The focus is on the sound related objectives. When I heard the tundra is cloud burst from a distance, I ran inside the room. Sooner, gushing guild storm followed, shattering window pants and blasting their way to every corner of our building. Again, you can clearly see the words like thunderous Cloud gushing Gail, all indicate the focus of the scene is on the sounds involved. I hope you have understood how five sensory description can be used to your advantage to create interesting and engaging descriptive writing. Thank you for watching this. This was it in descriptive writing. In the next video, I shall be discussing with you persuasive writing. Persuasive writing is one of the most common and commercially viable writing forms. We'll discuss the persuasive writing in great details with relevant examples. So keep watching, keep learning. See you in the next video. Thank you. 7. Persuasive Writing Style: Welcome learners. In this video, we shall be talking about persuasive writing. What exactly is persuasive writing? Persuasive writing is the writing style meant to persuade readers to take some action. It's main objective is to influence readers and shape their opinions. There is lot of scope of dramatization, subjectivity, and emotional play here. This writing style is meant to drive the readers towards the writers desired objective and then culminate in a well-defined call-to-action. This style is primarily used in marketing and advertising industry. Let us discuss few characteristics of persuasive writing. Now, persuasive writing is meant to be structured and organized. It should be clear and concise, strategic, and purposeful in nature, and often supported by facts, stats, and proofs. Proof could be in the form of social proof. Client testimonials, case studies, or other news items which announced brands perception in the eyes of its target audience. Now, let us see some use cases of persuasive writing. Copywriting, sales writing, Russia writing, review writing, shopping catalog writing, business proposal, writing, political speeches or sector. Among all these, copywriting and sales writing. Or one of the most common usage of persuasive writing. Copyrighting in itself is a full-fledged profession and a separate branch of content writing. And if someone wants to make their career as a content writer, then they cannot ignore copywriting because maximum number of opportunities will be coming from this field alone. And it is also the most rewarding one in terms of revenue generated from writing assignments. This was it in persuasive writing. In the next video, I will be discussing with you three important elements of persuasive writing and how they are used in different conditions and different circumstances. So keep learning, keep watching. See you in the next video. 8. 3 Elements of Persuasive Writing: Welcome learners. In this video, we shall be talking about three important elements of persuasive writing. That is ethos, pathos, and logos. Let's start with ethos and see what it is when a writer uses its credibility or authority to pursue its subjects than this style of persuasive writing is known as Ito's. Let's look at example of it. I can tell you from my 30 years of experience that this strategy works. So here the author is, using his credibility, is experienced, is no, his expertise in the field to convey to his subjects that he knows his strategy in and out. And he is a vast experience of over 30 years. Here. Credibility is being used to persuade readers to believe in something which writer wants them to believe. And at later stages, possibly the writer can take them to desired CTA that is called to action. Let's look at the next important element in persuasive writing. So what exactly is petals? When a writer makes emotional appeal to its readers and persuades them to take a desired action using this characteristics. This is called petals in persuasive writing. Example, I asked you to fix sinkhole in our locality. Children playing nearby and there could be an excellent Any day. Here the writer is urging the authorities, the emotional appeal to fix the sinkhole. Now, everybody has children. At least most people have children. And it is such a sensitive issue that no official can ignore it. Usually, Petros is used when you are short on ethos, that is, when you don't have any credibility or any established stats to back your claims or your expert eyes. You take refuge in emotional appeals. So this is how Python is used in persuasive writing. Let's have a look at the logos. Logos is a third important type of persuasive writing. So what exactly is logos? When a writer makes logical arguments back by statistical data in facts to pursue subjects. Let's look at an example here. Over record shows that 94% of our students got placement within three months of completing this course. Now, clearly, author is giving 94 per cent as a stats, as effects, as a data to persuade potential students to join their goals or training programs. And claiming that this is how successful he has been with this past students. And to give them an idea that there could be benefiting from the same expert eyes, same experience, same knowledge of the author. One important note here. Writers can use one or more types of possession together, that is, ethos, pathos, and logos, to craft a compelling draft based on the judgment, situation, and data at hand. So it is not essential that you stick to only pathos, ethos, and logos. You can use two of them together or even three of them together as per your convenience and as per the circumstances or the case in hand. With this, I conclude this video and as well as this class, I hope you have enjoyed it and learned something useful. In the next video, I shall be discussing with you the project for this class. More details coming up in the next video. So keep watching, keep learning. Thank you for being here. 9. Class Project: As a part of the project for this class, you are required to write a two to three line ad copy using ethos, pathos and logos. You may use three of them together. You may use two of them together, or you may stick to just one of them and create a compelling, persuasive ad copy. You may choose any necessity of your choice. It may be a pen, a notebook, a mobile phone, or whatever it may be, but the ad copy should be persuasive enough, attractive enough, compact enough, and must use one or more of the three characteristics that I've taught you in persuasive writing. So thank you for watching. We're looking forward to your project. I assure you if you will submit your project, I will review it and give you my feedback on that. Once again, thank you for being here all the best. And if you liked this class, kindly consider leaving a review or maybe falling my account. I will keep coming up with similarly exciting classes in future as well.