Launch a No Fail Business Model | Joe Fairless | Skillshare

Playback Speed

  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.



    • 2.

      How to participate in the class


    • 3.

      Your biz and your WHY


    • 4.

      Model Success


    • 5.



    • 6.

      Give MORE Value


    • 7.

      Deliver on Expectations And Sprinkle in Moments of Joy


    • 8.

      Make Sure Ya Test It


    • 9.

      The 5 Making Mad Money Guidelines


    • 10.



    • 11.

      Bonus: 9 Tips


  • --
  • Beginner level
  • Intermediate level
  • Advanced level
  • All levels

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.





About This Class


    *****************  THE HIGHEST RATED SKILLSHARE CLASS  *****************

"Joe has incredible insights from a diverse range of business experiences, all in competitive, fast pace environments. His class provides a clear and implementable playbook for success in starting your own business."

- Tony M. 

"Straight to the point no fluff, I recommend it to anyone starting a business or currently own a business."

- Mahmoud K. 

"This was a great concise, brief class that offer some solid, core advice for folks starting or building their own business. He gives the essentials and framework that's not only inspiring, but very logical."

- Kimberly Gomes 

"His care for putting together a thorough class is evident, and the worksheet helped me come to some helpful realizations about my business."

- Tash M.        

    *****************  THE HIGHEST RATED SKILLSHARE CLASS  *****************

Do you have a business idea or current business that you want to set up for success? 

If so, this class is for YOU. 

You will learn the proven 3-step process to set up your business for long-term success.

In fact, let's get going right now. (why wait!)

Here are 3 steps we'll talk through in detail.


  1. Model success after those who have gone before you 

    You class project is to identify 5 aspects from successful businesses similar to yours that you want to model after. Then plug those aspects into what I call your Frankenbiz. Don't worry, I'll talk you through the entire process. 

  2. Add more value than anyone else  
  3. Be consistent with results & deliver unexpected joy 

That’s it. You create a business with that 3-step process and it can’t fail.

Well, almost.

There’s some other stuff we’ll talk about like:

  • Knowing your WHY 
  • A couple easy ways to test (this was my mistake on the first biz)
  • The 5 making mad-money questions you MUST ask yourself 
  • The scarcity advantage

You even get a step-by-step Biz Model Builder PDF to print and fill out as you go through the videos. Each video corresponds to a section in the Biz Model Builder. 

That way, by the end of the videos, you'll have your own NO FAIL biz model! 


Let’s make things happen for you. Questions about class? Ask away.

- Joe 


One more thing, I'm donating a portion of profits from this class to Pencils of Promise, a non-profit dedicated to bringing education to underserved communities. 

Meet Your Teacher

Teacher Profile Image

Joe Fairless

Marketer, Real Estate Investor & Author


I moved from Texas to New York City immediately after college and worked my way up to become a vice president at an award-winning ad agency before my 30th birthday.

I've worked directly with the world's top brands (Microsoft, Pepsi, Sony, Chase, etc.), successful start-ups, and start-ups with flawed business models that failed.

I took notice.

I decided to leave the ad agency world last January because it wasn't fulfilling. Life's too short to do stuff I don't care about.

But, I didn't know what the heck to do.

I thought I had a good idea and spent $3,000 on it. It didn't work.

Then, I followed the model I'm teaching in this class and BOOM - things worked out.

I actually had customers before the darn thing was officially created!

It's call... See full profile

Class Ratings

Expectations Met?
  • 0%
  • Yes
  • 0%
  • Somewhat
  • 0%
  • Not really
  • 0%

Why Join Skillshare?

Take award-winning Skillshare Original Classes

Each class has short lessons, hands-on projects

Your membership supports Skillshare teachers

Learn From Anywhere

Take classes on the go with the Skillshare app. Stream or download to watch on the plane, the subway, or wherever you learn best.


2. How to participate in the class : Hi there It's Joe and welcome to the no fail business model class. The purpose of this classes to teach you how to create a successful business model, however, structure is, I have a pdf, and it's a business builder. PdF. And when we go through each these videos, that pdf corresponds to each of the videos. So all you have to do is open up the PdF or print it out. If you really ambitious and follow along with each video that corresponds to each section. I know personally what it's like not to succeed with creating a business from scratch, and I know what it's like to be successful. I'm gonna I'm gonna promise something. It's pretty crazy, but I want buy in this class to help you structure a business so that it's better than Apple. And I know that's a bold, crazy statement. But the reason why I can make it is because Apple's already out there. We can learn all that all that Apple does to be successful, and then we can take aspects of what Apple does, and then we can apply it to our business, and along the way we can grab aspects of other businesses that air successful. And then we can. We can combine all that to make something that's even better. Plus, you can put a unique spin on it, right? You've got some special sauce and combining your special sauce with the successful aspects from other businesses. You're going to create a business that will dominate. And that's the point of this class. Like I said, I've been a part of businesses that have succeeded and that have failed. Um, failure. I started a business spent $3000 on Ah, programmer and a designer have a beautiful website, but no customers and business that was successful and is successful. It controls assets more than $6.5 million. It's profitable. And, oh, by the way, I had customers before the darn thing was created. And if you go to my website, it's disgusting because the website for this particular business, it isn't even relevant. And that's the type of stuff that I want to teach you is what's the most relevant information for you to structure business so that you can approach it the right way and structure it so it's set up for success 3. Your biz and your WHY : - Okay, - let's get right into it. - I'm gonna ask you a question. - What? - What's going to happen when an unexpected problem occurs? - Whenever you're trying to create your business, - One of two things you're either gonna push through. - You're going to stop and fail, - And how you push through is easy. - You have to know the why you have to know why you're doing it in the first place. - How it will benefit you. - That would get you to a certain point. - But then how will benefit others? - That will push you way past the obstacle and allow you to be successful. - So that's why underlined the two parts in the my business section. - Because those are the parts that you really need tohave good, - solid answers, - and then you'll go back to That's your North Star now going back up to the top. - The my business is because they think that's possible. - Pretty straightforward, - right? - So, - for example, - my business is a laundry mat that sells service with all natural cleaning ingredients to 28 - to 35 year old professionals, - male females. - So I understand you're why, - first and foremost, - so you can skip ahead to the very bottom those to underline aspects. - And then you go back and fill out. - My business is it sells to and then you're done. - You could move on the next section. 4. Model Success: - Okay, - Now let's talk about the first step in creating a successful business model, - and that is the model success after those who have come before you. - So the first thing we want to do is identify the best companies that sell, - ah, - product or service that similar to ours Going back to the Laundromat. - Example. - If we have a laundry math that that uses all natural products, - then we would want to do research on other laundry mats that that have all natural products - right? - , - Pretty obvious. - But then also other dry cleaners that don't use natural products but have amazing business - and by amazing business, - I mean, - their branding is really good. - They're really dominant in a certain market, - identifying the major players and seeing okay, - What are they doing that so special about their business that you can apply to yours next? - You want to look at the best companies that are solving a similar business problem. - What I would do if I had if I had that laundry met is I would look at a company like - DreamWorks where they have an all natural window cleaner, - and I would see how are they positioning it? - What's their tonality. - What's their branding look like? - What are their commercials look like? - What's the price point compared to their competitors? - Because all that information can help me understand how I can position it. - My, - my laundry mat Teoh, - A very similar audience that would have similar interests. - Just last week I was talking to someone about her business idea, - which is helping people get better social skills. - And her insight from the research that she's done so far is that people are lonely. - She was talking to me about the competitors, - and quite frankly, - she didn't find too many competitors that help people with their social skills. - What air Some other companies that are solving a similar business problem. - So for this example, - we looked at what are other companies that are solving for the loneliness factor? - Can you think of a couple? - What we thought of was match dot com, - right? - If you're on match dot com, - there's some sort of of of connection that you want to have with others and then tender - tender is a hot out that that is wildly successful, - and I asked her to look at the branding look at the user interface of tender, - you swipe left or right Police. - Simple and and straightforward and superficial. - But it's totally simple and straightforward. - And we looked at those aspects, - and I mentioned to her, - How about how about identifying what, - if any, - of those pieces can you take and apply to the company that you want to create, - regardless of the industry? - What are the companies that have the best customer service? - I can say? - Personally, - I love 16 handles. - It's a frozen yogurt store and New York City and probably other areas. - But I just notes in New York City, - and I love going in there because they the environments fun. - Um, - the people are always smiling and they greet you authentically. - They don't greet you at some standard Welcome to 16 handles and say, - Hey, - how's it going? - Welcome. - Just genuine. - Just yesterday I had some problem with my rewards card, - and not only that, - give me a new rewards card, - but they gave me a free $6 frozen yogurt thing with Oreo and Sprinkles and Heath Bar and - all sorts of good stuff. - That's a type of experience that well, - I'm talking to you about it right now. - They're getting free advertising, - and that's have experience that will get me going back there more, - more and more, - but finding companies that have the best customer service and modeling after how they get - to that point. - One example of the Zappos. - They're great on Twitter and they're very authentic. - And, - you know, - whenever someone starts tweeting that it's this person because they say, - Hey, - I'm Joe and I'm here to help you out. - What questions do you have? - And then when they leave someone else comes is Hey, - I'm Bob. - I'm here to help you out. - What questions do you have? - It's very personal. - And they're human beings, - right? - It's It's, - you know, - they're people behind the brand because people want to do business with other people, - not logos. - Whenever you look at who is doing the best customer service write down specifically, - what tactics are they using? - Whenever I was doing my research with apartment investing company I, - I entered my information on a couple competitor websites and one of them actually mailed me - a packet like a beautiful 10 page packet of what the type of deals they're working on. - That's a type of stuff that was like Oh, - wow. - I think I should do something similar to that. - What about Zappos? - If they've got awesome Twitter presence than maybe you do something similar like that, - they're 1,000,000,000 different ways to have good customer service. - It's identifying who's doing the best job and what are they specifically doing? - Write it down, - and then a little bit later, - we're gonna put the certain things that you love into what I call your Franken biz. - The last thing you want to look at is what other companies are reaching your target - audience. - It's important. - Know what other companies 28 to 35 year olds going back to Laundromat example are - interested in, - For example, - maybe it's you look at lucky jeans. - Lucky Jeans has has dominates that market 20 to 35 year olds. - I'm just making this up, - I don't know. - But if they do, - then how did they communicate to the audience? - I do know that Lucky jeans are more expensive than, - say, - Levi. - So how did they command that price point? - And how did they position themselves and what type of giveaways what type of ongoing - communication do they have with their customer? - Because all that information. - The purpose of it for you is to identify what aspects of it that you like, - pull from it and then apply it to your company. - Okay, - so they're five approaches to conducting this research to finding the best in class cos the - 1st 1 And by the way, - I've done all five of these. - The 1st 1 would be participated in getting behind enemy lines of if they if they will, - they all have a website, - Enter your name on the website, - have them start communicating with you so that you can see how they talk to their customers - . - What type of lead generations they dio. - What's their branding and all that good stuff. - So participate in it number to find a mentor, - find someone who's been there, - done that, - find someone who's done it successfully and then reach out to him or her. - It could be a business coach. - It could be someone who wrote the book on the topic. - That's exactly what I did. - I read the book Commercial Real Estate, - Investing for Dummies. - And then I reached out to the author. - I saw those Peter Harris I bought his online program, - and I e mailed him. - We struck up a conversation, - and he's the one who helped me structure my business the right way and make sure it was - successful. - Another way could be your London network. - Find someone who is in the same business as where you want to go. - Reach out to them. - You have a common bond, - right? - You went to the same school, - use that and then ask them about the company that you're looking to start. - Okay, - The third way is to do interviews. - If you don't have a blawg and you want to do this approach, - then created Blawg I this I tell people all the time who are looking to get jobs, - don't apply through the traditional methods, - started blawg and then interview people at the company you want to work at and get their - insight and expertise on something. - Put it on your blog's and boom. - You've established a relationship with them. - This is actually how Tony Robbins got started. - He interviewed Howard Cosell and Tony Robbins was in high school at the time high school, - and he reached out the Howard Cosell and asked him to interview to do an interview for his - high school newspaper. - How crazy is that? - Howard Cosell was like, - Yeah, - sure, - Tim Ferriss says in the four hour workweek that there's less competition at the top. - So if Toni had reached out to say someone a sportscaster in his local market heat mine on - have got interview. - But since there's less competition, - very top. - He went all in, - interviewed Howard Cosell, - and it worked out pretty well for him. - Okay, - really. - Quickly. - Form 54 of the 10 seminars. - I go to meet up groups. - Go Teoh. - You know any gathering where people are talking about the business that you're looking to - create or that you already in and then fifth speak the family and friends and see if they - have any information that could be beneficial? - One example of this is I I spoke to some my friends about my part in investing company, - and they were able to share with me some non confidential information that other companies - have given them, - and that helped me understand what my competition was up to. - And what do you think The one thing that you must do with each of these research approaches - ? - If you said document it, - you're definitely right. - You have to document everything that from writing notes Teoh recording to taking - screenshots, - taking pictures as long it's all kosher within the form that you're in, - then you documented the reason why is because you want to build a reference it later pretty - simple. 5. Frankenbiz: - Okay, - My Franken biz, - Um, - what we want to do here is take everything that we've learned and all the research that - we've done. - So if you haven't had a chance to do the research yet, - this won't necessarily apply to you. - Go do your research. - And then once you're done with the research and you've identified all the different things - that good companies do because we're going to talk about what aspects of those other - companies do you want to pull in and model your company after, - so you need toe stop the video going to stop it. - And now you're ready to continue. - Now, - whenever I say model, - I'm not saying replicate. - This is not an exact replication of what other companies are doing. - This is taking aspects of why they are successful and then simply applying it to your - company. - Some examples that I did whenever I was looking at other companies, - One of them with my apartment investing company, - was that I realized, - ah, - whole lot of experience needed be brought to the table for someone to invest in my company - . - And I can't make myself older. - What I had to do is I had the partner with someone like Peter Harris in this, - in this example, - and leverage his experience as well as others, - like a property management company that has many, - many years of experience. - So it helped me identify my weakness and then play on the same and be on the same playing - field as the company's around me that were offering pretty much the same thing another - would be. - I modeled my Facebook page and my Twitter handle after other companies that were out there - , - because there they had an amazing presence on those social media channels, - and I simply used that information and and it helped create my own. - Yes, - their unique aspects and everything about my company. - That's totally only me. - But some core components are definitely pulled from other companies that are successful, - and that's what you want to do here. - List out. - We have five boxes list out in each of the five boxes, - something that you want to pull from other companies that you can apply to your company. - Go ahead, - listen out. - And by the way, - for the Frank in this section, - I just want to give a shout out to any designer out there without you. - The world would definitely be a much uglier place. - This is my drawing of the Franken biz. - So props you designers. 6. Give MORE Value: - the second section is to add more value than anybody else is offering. - Let me ask you a question. - Why do entry love employees get paid less than the CEO? - Well, - it's because the CEO is bringing more value. - She has more experience. - She is, - Ah, - better presenter. - See helped bring in more sales. - Ultimately, - all those things. - She has more value than the entry level employees. - And how do we create a successful company? - How do we get paid more as a company for an entry level employee and we want to become a - CEO? - How do we get paid more? - We had more value. - If we're a company and we want to get paid more by customers, - how do we get paid more? - We simply add more value than anybody else is offering, - and that's what this one's about. - There's definitely science to this, - and it's a four part science. - The first is your product or service has to be excellent, - has to be excellent. - So how is your company going to be excellent? - Think of a product or service or company that you love that just you love experiencing what - they have to offer. - That's what you want to strive to be. - The second is is your product or service needed. - And with my apartment company? - Yeah, - there's definitely a need toe have an alternative way to invest a dollar because the stock - market, - you know, - it just wasn't isn't cutting it. - The thing you want to look at whenever you're identifying if there's a need for your - company, - is okay if there's a need. - But does the customer? - No, - that there's a need. - Do they know that they actually have the need? - Or do you have to communicate? - Hey, - you have this need now by my stuff because there's a There's a next level. - My brother has a company. - It's called Door Double. - You can check it out door double dot com, - and it's a company that is, - that stops people from kicking in your door. - Well, - the customer doesn't know that they have a need for a frame that solidifies your door - unless someone kicks it in and then your reactive so his business challenges, - he has to tell them. - Hey, - you've got a need because you want to re you want to reinforce your dorm because most - people don't know that the door needs reinforcements. - So that's something you want to take a look at is yes, - there might be a need, - but where are you on the consciousness ladder for the consumer. - Do they know they have a need or do you need to communicate that to them? - The third would be excellent customer service. - And how do we have excellent customer service? - Well, - we buy from people we like and we trust. - So the question becomes, - How do we become likeable, - trustworthy people? - And the answer to that is we let people in on who we are. - We give we show them a little bit of ourself while staying true to the brand. - But we we let them in on our world, - so empowering employees to be themselves while still wearing whatever outfit are saying - whatever talking points, - but giving them some Lee way. - What you want is likable people who believe in your why. - Remember how we talked about that earlier? - How important the why is not only why you're doing it, - but what's the ripple effect comes back here. - Can you instill that mission statement into others so that whenever there talking to the - customer, - the why is coming through because if if the customer believes that the representative wants - something better for them, - then they're gonna buy because they like they buy from people they like in the trust. - The fourth is making a unique opportunity. - Where Onley you you're offering it on Lee, - you are giving the customer this unique thing. - Um, - you don't want to be in the business of of commodities. - And by commodity, - I mean a company where someone else can offer the same exact thing. - You might have better customer service. - You can win some battles there, - but you really need something that's proprietary, - something that only you can deliver something that's exclusive to you. - And if you can tie in scarcity to that, - I mean, - you'll do really well. - If you can legitimately say I only have so many of these and I'll probably run out, - My gosh, - you, - you'll sell out every time. - Assuming that you follow the other steps that we talk about but having opportunity that's - unique to you and tryingto add in scarcity. - If you can legitimately rationalize that and tell the consumer why you can't just say for a - limited time only and not have like a real reason, - or you can't just say I'm just creating 10 of these. - You have to have a reason why. - But, - man, - if you can, - if you can add and scarcely to that, - then you're setting yourself up for success and then one other thing on making the - opportunity unique. - You could even limit access to certain distribution channels, - so limit distribution. - That's the first thing Steve Jobs did whenever he came back to Apple. - Apple products are being sold in all sorts of stores, - and the stores weren't able to communicate the product features effectively and how Steve - envisioned it. - So we limited distribution to Onley. - Apple approved distributors by limiting distribution. - You're focusing your message on how you want it to be stated, - and then you're also driving a little bit of of scarcity slash exclusivity because you it's - only found in these certain outlets. - And if you read the book four hour work week, - which I highly recommend that you do by Tim Ferriss, - he talks about limiting distribution in the benefits of doing that, - and he says there are two benefits. - One of them is that you can command a higher price point because you have ah more - negotiating power since you're giving a company more distribution rights. - And then the second benefit is that you're protecting against pricing wars from all the - resellers. - If 11 reseller prices your product $40 well, - other one's gonna price it at 39. - The other one might price that 38 37 36. - Pretty soon you're giving away your product for 10 bucks, - and it costs you $12 to make. 7. Deliver on Expectations And Sprinkle in Moments of Joy: - okay. - Consistently deliver on what's expected and over time, - Sprinkle in moments of unexpected joy. - Underlying unexpected. - Enjoy your is important to you. - Don't want to be unexpected pain. - Unexpected joy. - First is consistently deliver on what's expected. - Why does someone buy something from you? - They buy it because they want what you're selling. - They have an expectation of what they'll receive whenever they put their credit card down, - and it better deliver on their expectations. - That's how you survive in business that survive. - But I imagine that you're not having this discussion with me because you just want to - survive. - You want to thrive, - and how you thrive is you deliver on expectations. - Check the box and then you deliver unexpected moments of joy to the customer. - An example of this. - I will never forget those in 11th grade, - and I just attended a biscuit concert. - Remember them Fred Earth and I got a T shirt in the mail totally unexpected because I went - to the concert and I was part of fan club. - I will never forget it. - I have a T shirt to this day, - and on Halloween I wear it proudly and think about how many companies out there give these - unexpected moments of joy to their customers. - How many? - How many can you think of? - I I did a lot of research for this class, - and I couldn't think I couldn't find too many. - That's one hell of an opportunity for you because so many companies out there are - delivering on expectations. - Some of them aren't even delivering. - And they're not surviving. - Others are delivering and they're surviving. - But very few are thriving because very few are giving unexpected moments of joy to their - customers. - So think about it. - Think about your business and think about all the different ways you could put a smile on - your customers. - Face unexpectedly. - What can you give them? - What can you email them? - What could you say to them whenever they walk out the door of of your business? - It's less about the tactic. - It's more about the intention and knowing that this is the right approach. - And then once you implement that approach, - regardless of how you implement it, - tons of ways you're going to thrive, - you're not just going to survive 8. Make Sure Ya Test It: Okay, lets test your idea. And there are so many programs and classes out there. I highly recommend the founder of skill share. Michael. He has a class on. It's called like How to launch your idea for less than $1000. I took it. I learned a lot, and that class goes Maurin the testing and there are tons of other classes and books that go more into testing. The point of this video is to tell you you must test it and let me tell you a couple ways how I've personally done it. And maybe you can. You can model what I've done and test your own idea. One of them is Google Search and finding out how many people are searching for your topic or similar topics like that. All you do is you go into Google AdWords, so you have to have a Gmail account, Google AdWords and search for the particular topic that your customers might be searching for and then see what the search volume miss. Before I wanted Teoh, I'm actually the process of creating another business slash venture, and that has evolved tremendously because of of the research I've done on how many people or lack thereof are searching for that. A particular idea that I had and it's it's actually completely flipped because of the research and because I know that my first idea didn't have enough customers based on people searching for it on the Internet. The other way is to interview people, interview your potential target audience, talked to them and ask them, um, ask him about your business as some questions again. The Michaels class on how to launch your idea for less than $1000 goes through a lot more in depth on the questions to ask. What I do is I give them as little as possible about my idea. So back to you know, the first page of this document where we talk about my business is it sells blank. Just give them that and then listen to them and and see if they'd be interested in in that . I was talking to my roommate last night and he was telling me about a business idea that he has, and he's like, Well, how do I test that? I told him the Google thing. I told him to speak to people, but Then I also told him about what's in the four hour work week, where you simply create a splash page and you say, Say, Say you want to create a business around fluorescent door handles? Well, how many people are interested in fluorescent door handles? You want Teoh? Create a landing page and give away some sort of like seven tips or 10 tips. Pdf on how to make your door handles Stand out based on how many people sign up for that newsletter or that PdF to download it. Then you can project out how many people would actually buy a fluorescent door handle product, so you needed to do two things. One is to interview people. Speak to them, give them a little information as possible about your company, but make sure that they know exactly what your company does or cells. And then the other thing is online research. Do Google AdWords searches? Um, you find out how many people are searching for that topic, because when you look at that, it might inspire you to evolve your offering to something else where people are searching for more of that particular topic 9. The 5 Making Mad Money Guidelines : - okay? - You don't want to make money with the studio. - Oh, - OK, - you do. - Well, - then let's talk about the questions or the guidelines that you must adhere to. - And each of these things obviously needs to be circled with a Yes. - All right, - let's get right into it. - The first couple my customers can pay for in my customers will pay for it. - Both of those were things that I actually did not look at, - and I know some of this stuff sounds obvious. - It wasn't obvious to me, - and maybe I'm a little bit dense, - but I just want to put it in here because maybe it's something that you haven't consciously - double checked because I didn't consciously double check that while I thought I had a good - idea and it still might be a good idea my customers couldn't pay for or wouldn't pay for it - . - There are enough potential customers to support my business. - Want to look at that? - You can find that out through the interviews through the Google AdWords that we talked - about in the testing video and through any number of other ways that you actually test your - idea. - You want to be able to circle that. - Yes, - you have verified all of your expenses, - and you know all of your expenses with someone who's been there and done it. - And, - of course, - after all the expenses, - you have to make money because we go back to the why of why you want to do this business in - the first place and thinking about the ripple effect. - If you're not making money than that ripple effect isn't happening. - It's non existent. - You're not benefiting others because you're not able to doom or and create more of a ripple - . - So you want to make sure that you're making money and therefore benefiting others with that - ripple effect incredibly important. 10. Summary: - Okay, - let's close this out. - I've got some lawyer friends and they tell me everything we're saying in life can be said - very succinctly. - So let me trying to still everything that we've talked about in right now, - and that is when you have a business or you have a business idea. - What you need to do is model success. - After those who've come before you, - you have to know what's worked, - what hasn't worked and how can you apply those aspects to your business? - You want to be able to, - um, - add more value than anybody else is offering. - Screw the competition. - You're better than the competition. - You're bringing something that is completely unique that only you can provide. - And there are plenty of different ways to do that, - whether it's through distribution, - whether it's to a proprietary model, - whether it's through some software. - But you're adding more value to their life than anybody else. - And quite frankly, - that's how you can command a premium price. - And the third thing is you want to deliver on their expectations while sprinkling in - moments of joy. - Not that many companies companies air, - sprinkling in moments of joy. - You can dominate the market. - If you deliver on expectations, - just do what you're supposed to do and then give them a little bit more unexpectedly has to - be unexpectedly things that we expect when we receive them. - There's automatically diminishing return then if we receive something that we don't expect - , - Okay, - now what to do is complete the business builder. - Pdf and tell me how things were going. - Find me on Facebook. - We've got the euro right here. - And I look forward to hearing about your success. - And by the way, - um, - if you want some warm fuzzies today, - the portion of all the proceeds from this this program is actually being donated to Pencils - of Promise, - which is an organization that helps bring education to the underserved communities. 11. Bonus: 9 Tips: Okay. Um actually, I have one more thing for you. And, you know, I remember how I mentioned deliver on expectations and then Sprinkle in moments of joy. Well, I want to walk the walk. I want to help you. Uh, based on what I've learned from all my experience and my trial and errors nine tips to be a successful entrepreneur Number one ad in a passive income component to your business. I was speaking to a very successful entrepreneur. He owns multiple companies worth millions of millions of dollars, and he told me he's like Joe. It's just a ZZ to create a company that has passive income as it is a company where you actively have to work for every hour of the day. Just it is easy to start one from scratch for each of those different categories. And when I say passive income, I mean making income while your sleep mailbox money is what it's also called making money so that you don't have to actively be working that I guess my work thing. You want to actively be working Teoh to have a check come in the mail because there's only so much of your time. And if you've heard me talk before, I time is the most precious thing that we have. Time is our most precious resource. At least that's what I believe. And when we are able to scale our business and add in a passive income component to it, then we're able to have more of our time for yourself, do things that we love and with people we love. Then, if we didn't, it's just Azizi to do that number to have a loyalty program, and it can even be an unofficial loyalty program. It could be a loyalty program where people even know that you have a certain period of time or a certain schedule where you reward, uh, customers for their them shopping at your company. And quite frankly, that's even better. We talk about unexpected moments of joy and ah, loyalty program that I'm I'm a part of a subway. I have over 500 points on my subway card, and I go there for lunch and usually dinner because one they deliver on my expectations. I like the food, but then two I'm accumulating points and it keeps it going back. The unexpected loyalty program could be the biscuit example where I got the T shirt from Fred. There's a couple days after attending the concert where I wasn't expecting it at all. And I don't how many years later, 10 12 years later, I'm still talking about it. The third make friends not contacts. The best networkers they don't network at all. They don't think of themselves as networkers. They think of themselves as people who create friendships with others. And how do we create a friendship? Well, we we give something to someone, and we let them in on our life. I'll never forget. I'm also writing a book, and I'm interviewing people on how to have a remarkable career. One of the people interviews Matt Britain. He's the CEO of M R A Y, which is an advertising agency in New York City. I used to work at, and he told me that we should never ask anything from somebody until we give them something . And that's what friends do, right. Number four is be a connector. Successful on for entrepreneurs are people who stand touch with those. They come across long term in a meaningful way, and how you do that is you connect the people you meet who have a need with other people you meet who might build to fill that need. And you make an email introduction. That's it. And when you do that, you add value to both of their lives and you stay top of mind and you keep in touch with those individuals while helping them out. Okay, Number five do one thing that makes you uncomfortable every day. I highly recommend the book things I Wish I knew when I was 20. And in that book the author gives an example where she has a friend who the guys pretty much average in every category, from looks to income to personality. And he's always with, ah, hot girl, always with the hot girls whose super cool And she asked him, She's like, Hey, how do you how do you date all these hot women shouldn't tell him about average thing, but she's like, How did you date always hot women. And he said, Well, it's really simple. I go. I approach women if they're really attractive and they seem like they be cool and I talked to them, That's it, he said. It's extremely uncomfortable, but because he pushed through being uncomfortable now, he is successful being in relationships and we can apply the same thing as entrepreneurs. If we push through what makes us uncomfortable, we can be successful. Entrepreneurs number six know why others have failed, so you can protect against that happening to you. I'm doing a new online program I'm doing research for in the beginning stages of it. I'm not only looking at all the successful people, but I'm looking at the ones who have failed and like this graveyard of all these one off pages with the copy of the video and the buy Now button. And I'm understanding why they failed and comparing that against the ones that are successful because we have to have a frame of reference to know what works and what doesn't work. Okay, Number seven evolve or die of all the day. The world is moving at breakneck speed and if we don't evolve, are offering. If we don't evolve the business to meet the customer's needs then will die. The business will be non existent. I saw this firsthand from an evolution standpoint, not a dying standpoint with Mr Youth or now they're called M. R Y. It's a marketing agency in New York City. Whenever I first joined the company, we were in event marketing agency that did water mouth programmes Whenever I left the company, we were the digital social media agency of record for some of the largest Fortune 500 companies from an event marketing company all the way to a digital social agency of record for Fortune 500 companies. Incredible transformation. And it's because we were staying and because our leadership was staying one step ahead of the industry and knowing how it was evolving to meet the consumers needs so that once we met, the consumers needs clients with flocked to us evolutionist critical number eight. And this one might be the most important manufacture progress when shit's going down and it doesn't look like you're gonna be successful. But you know your reason why you know how it's gonna benefit others once you do become successful manufacturer progress. What I mean by that is take small steps, just one step at a time and throw herself in there and just keep moving forward. Whenever I was, I launched my my last company. It controls $6.5 million worth of assets and is profitable. Whenever I launched it, I was looking for apartment deals in Tulsa, Oklahoma, and I could not get any realtors to take me seriously because I had never purchased an apartment before I had to go down to Tulsa. I traveled from New York City, where I live, to Tulsa, Oklahoma, and showed them that I'm serious. I'm serious about manufacturing progress in doing whatever it takes to be successful and when when challenges come up, which they definitely will. And people say this isn't a good idea, which they definitely will. You have some haters. Whenever that happens, keep your head down and keep manual manufacturing progress as long as you have your reason why and how will benefit others. Number nine anticipate problems. The benefit of anticipating problems is you don't have the same issues that other companies before you have had because you know the the solutions those already because you've done your research. What that means is that you're able to get farther head faster than those have come before you