How To Write Cover Letters That Get Interviews

1. Welcome : Writing a great covenants is really just about understanding what a company wants and tiering your skills and experience to the job that is required. Many companies need covenants is, but probably no one ever taught you how to write one. And a good cover letter can get you an interview at a company like Goldman Sachs or Amazon. My name is Mike. I am a career coach and the founder of children English. When I first started coaching people into jobs in 2013, I found that many of the people that I spoke to really struggled with cover letters. So over the years I tested and refined a methods to teach people how to write cover letters, which would help them to get interviews at some of the biggest companies in the world. And now I want to share that with you. In this HSL course, I teach you the exact steps to write a cover letter. I explained to you why each Paul is important and how to do it so that by the end of this course, you will be 0 to write your own winning cover letter. 2. Introduction and Class Project: Hi guys, welcome to the course. The Canvas project is a course writing a cover letter. Now it's up to you how you do this. You could write each of the parts of the cover letter after you watch the corresponding video. But personally, I recommend that you watch the whole course free. Then you download the cover letter, one-page cheat sheet. What you can do is you can write out your cover letter and go back and reference each corresponding Paul, the course as you're writing it out. But don't forget the show to share your cover letter with the clause. But make sure you take out anything confidential or sensitive that you don't want other people tonight. Good luck. 3. Cover Letter Do's and Don'ts: Welcome. In this series of videos, we're going to cover what cover letters are and how they should be structured. And the steps to writing each of the six parts of a cover letter. Cover letters are letters to convince an employer to choose you to work for them. Think of them like a detailed response to the question, why do you want to do this job at this company? Know every company also recover letter. But when they do, you should take the time to submit a great cover letter as someone will read it. Before we start. Let's cover what we don't need. Employers address. Your address for a letterhead, designs or Phi times. Y naught. Well, addresses, dates and letterheads. For formal letters sent for the post. You will cover letter will be submitted digitally. All your information will be contained in your application form. Visuals like designs and photos distract the reader from your content. Simple is best. Structure. We want to fit all cover letter into no more than 400 words or one side of A4, using the following six parts structure. Opening greeting, who are you and what do you want? Why do you want to work for this company? Why this row y, u? And finally, your availability. In the coming videos, we will cover each of these parts in detail so you know the exact steps for you to write a great cover letter. See you in the next video when we will cover the first two parts of a cover letter, the opening, greeting and answering, Who are you? And what do you want? 4. Part 1: Who Are You and What Do You Want?: Welcome back. In this video, we're going to talk about how we open our cover letters with the greeting. I'm first paragraph. For a greeting, we always start to cover letter with Dear Sir or Madam. If we know the person we are writing the cover letter to, we can add there nine. But if not, don't worry. In our first paragraph we say who we are and the details of the job we are applying to. This paragraph should be 25 to 50 words long. And also for questions, What year are you in? What degree are you studying? What job you're applying to and where? If you're currently walking, then swap out the studies for your current job, company and years of experience. Let's see an example. I'm currently in my third year of my bachelor's degree in mathematics at work University, I would like to apply for the operations graduate role at Morgan Stanley and gloves guard. In around fussy words. You now know who I am and what job I want. To recap. For the opening greeting. We get the recruiter's name if we know it. If not, we use this Oh, madam. For the first paragraph, we won't say who we are and what we want in 25 to 50 watts by writing what year we're in, what degree we're studying, which university? And finally, what job? See you in the next video when we'll cover answering why this company. 5. Part 2: Why This Company?: Welcome back. In this video, we're going to talk about how we can identify specific facts and sauces to demonstrate why we want to work for a company. Companies are looking for you to clearly demonstrate why you want to work for them. We can do this by writing about at least two unique facts that have attracted us to work for that company. The second paragraph should be 75 to a 100 and 25 watts long. We want to answer this one question. What are two to six specific company facts that attract me to work for them? How many facts should you give? Well, that depends on how many you can find, um, F8 into less than a 100 and 25 watts. Finding these facts can be tricky. So here is a useful checklist. Types of facts. These are writings in the order of best to good. For most companies, we want to mention their financials at least once. But any facts will do as long as they are unique to the company. Try to choose different types of facts. Say one financial won awards and one historical. For example. Here were the eight different types of facts you could use. Financials. This could be revenue, profit, or mergers and acquisitions. How have they performed financially compared to last year? Client's service companies often have famous clients. For example, professional services companies like PwC, audit, footsie 100 farms, which famous clients has your company works with or four key events. These are the free pays projects, products, and policy for a company that produces AI products, like an engineering technology or FMCG company. You might want to mention their latest project or product or a policy that has caught your eye, like increasing gender diversity, closing the pay gap between men and women. Or corporate social responsibility projects like cutting greenhouse gas emissions. Awards. As you accompany one, any recent industry awards? Unique language. Some companies are recognizable for the values, ideas and language like Google or Facebook. Have they said something that affected you? Research? Has the company released recent research and findings that interest you? History? Perhaps they are accompany with plenty of history. Like Barclays who released the first cash machine in 1967. Industry news. Has the company made a recent statement will change that affected his industry sources. These five sources should help you find your facts. One, the company's website, specifically there about how spike to the companies under ripple tries to concentrate only on the first few pages, which will have the CEO or chairman statement and the company's headline financials. Free. Google needs look for specific terms relating to the company. For a large news websites, use trusted sources like the BBC, routers or Bloomberg. Five, Wikipedia, a great place to find sources of information for larger, well-known companies. If after all that, you still can't find two unique facts for accompany, maybe you should think about walking for someone else. Let's say an example. How HSBC is a global banking leader with a revenue of $51.4 billion in 2018. It has an international network and I have a 70 countries and 48 million clients from individuals to large companies. As a woman, I loved that more than half of HSBC's 250 thousand employees or female. How HSBC is striving towards their 2020 goal of having 25 percent of his energy come from renewable energy sources. Besides HSBC's unrivaled access to more than 85 percent of global trade and capital flows means that they are in the best position to thrive as a bank and on behalf of their customers. These six unique facts make for a convincing answer in less than 100 watts. To recap. For our second paragraph, we want to say why we want to work for this specific company by giving two to six unique facts about the company. These facts could be financials, clients, key events, awards, language, research, history, or industry news. And the sources we could use could be the company's about US history page and a rapport. Google News, large news websites like BBC, Reuters and Bloomberg or Wikipedia. See you in the next video when we will cover all answering why this role. 6. Part 3: Why This Role?: Welcome back. In this video, we're going to talk about how to show a clear understanding of the job you're applying to. This paragraph should be 50 to a 100 watts long. It's really helpful if you can have the job description to hand. This is the web page that tells you what the job is, what you would do, and what type of people the company is looking for. See the sample job description handout to get an idea of what to look for. We want to answer four questions. What is the role? Read the job description and say what you would be expected to do. If the job description is vague. Use Google to find a description with more detail from another company that is advertising the same job. What we do day to day. What does a typical day look like at your chosen job? If you don't know, then look up your jobs daily tasks. What skills do you need to do this job? Well, the skills required for the job should be in the job description. If not, look at other jobs or use one of these free UK government websites to search or role prospects target jobs, or the National Career Service. What training would you receive? Most companies offer some form of professional training. What would that be in your case? Is it the ACCA ICI, CFI or something else? Let's look at an example. Working in operations, I would focus on a function such as clearing or settling transactions, managing documentation, customer service, compliance, accounting, and potentially risk management. I would be responsible for working on initiatives to enhance settlement processes, ensuring that the information in an organization's profit and loss accounts is correct and that risks are being reported accurately. To carry out this row, I would need to be detail orientated, numerous, adaptable, able to work on the pressure and what well as part of a team, this could lead me to studying for the CFA or another qualification from the CBI, the Chartered banking institute. To recap, we want to answer why this job in no more than 50 to a 100 watts. To make this easy, we need to find a job description so we can answer four questions. What is the role? What would I do day-to-day? What skills would I need and what training would I receive? See you in the next video. We will cover answering why you. 7. Part 4: Why You?: Welcome back. In this video, we finally get to talk about you and why there is no better choice for this job. In a cover letter, the only place you talk about yourself is in this paragraph. Up until now, we have clearly demonstrated our motivation by showing our understanding of the company and the role. Here, we share any relevant experience, transferable skills, and achievements we are proud of. This paragraph should be 50 to a 100 watts long. And we want to answer three questions. Do you have any related experience? This could be work volunteering or even a society that worry if you don't have any related experience as a graduate, you are not expected to. Just move on to the next question. What skills that you have that relate to the job? What skills do you have that relate to the job? You know what skills they're looking for from your previous paragraph about the role. So emphasize one or two skills here, covering your previous experience, whatever that may be. What's an interesting fact about you? Give us something that will impress us, a fact or an achievement that makes you stand out from the crowd. Let's look at an example. I have free is working experience in accounting, covering accounts payable and accounts receivable. And for years experience at PwC China as an auditor, I have excellent attention to detail, great experience with Dean of a corporate clients and can work to tight deadlines. I can submit exceptional work while walking or multiple projects with different teams. Milwaukee experience means I have excellent communication skills, both written and bubbly, and can think critically to find the right answers. Plus, I'm highly proficient in Microsoft, Excel, SAP, and Oracle financials. Let's recap In talking about YOU, this is the only part of your cover letter. We speak about yourself. Your answer should be 50 to a 100 words long and answer free questions. Do you have any related experience and skills? An end with an interesting fact to make your cover letter memorable. See you in the last video of this series, but we will cover are closing statement and editing tips for all finished cover letter. 8. The Importance of Editing: Welcome back. In the last video of our series, we're going to cover how we should end. I'll cover letter and finally some editing tips to make sure it's a sharp as possible before you send it off. To close our cover letter, we just need a brief paragraph, a 15 to 25 watts saying funky and telling our potential employer when we would be available to stop. Let's see an example. Thank you for taking the time to consider my application. I'm available to start from September of this year. I look forward to hearing from you. Your sincerely your finished. Congratulations. Writing a cover letter is quite an achievement, particularly after all the hard work you put into personalizing it. Editing. After all that hard work, don't forget to edit so you can catch any silly mistakes. First, we recommend you take a break and come back to your cover letter after five minutes with fresh eyes, reread it and use a spell checker to grab any obvious SPJ, spelling, punctuation, and grammar mistakes. Next, we like to print off our texts and read it out loud so we can hear any sentences that are missing words or just don't sound right. Job-ready English clients can submit cover letters to us anytime and have a fully proved an edited version with Thailand and no more than 24 hours. Thanks for watching this series. Our final video contains a quick summary and review. And you can also download a one-page cover letter cheat sheet, which contains everything you've heard in these videos. Don't forget, cover letters matter, make them great and you will be rewarded for your hard work. We hope to see you again, and we wish you the best of luck from all of us here at Job Ready English. 9. Quick Course Summary: Welcome. This video is a quick recap for those who want the structuring questions laid out in an easy format. Check out the cover letter, one-page cheat sheet to have as you write out your cover letters. Format and length. Cover letters should be no more than 400 words long. One side of A4 have no addresses, letterheads, designs, or photos, structure. Your cover letter has six parts. I've been integrating. Who are you and what do you want? Why do you want to work for this company? Why this row? You? Unavailability, opening greeting, give the name of the recruiter if you know it. If not open with DSA or madam, Who are you and what do you want? 25 to 50 watts. Answering four questions. What year are you in? What degree are you studying? Where are you studying? What position are you applying to him? Where? Why do you want to work for this company? 75 to a 100 and 25 watts. Pick out two to six unique facts about the company. Types of facts, financials, clients, K events, awards, unique language, white papers, history, and industry news sources. The company's about ASO history page, annual quarterly reports, Google News, large news websites or Wikipedia. Why this row? 50 to 100 watts? Find or use a job description? Answering four questions. What is the role? What would you need to do day-to-day? What skills do you need to do this job? Well, what training would you receive? You? 50 to 100 watts. The only part we speak about yourself answering three questions. Do you have any related experience? What skills do you have that relate to the job? What's an interesting fact about you? Availability? Fatten them for reading replication. Tell them when you can start and end with your sincerely or faithfully editing. Take a five-minute break, then reread for SVG Eris. If you can print it off and read it out loud to hear how it sounds. 10. Outro: Well done for finishing the course. How is that? My biggest hope is that having gone through that course, you really feel confident about writing a cover letter to go and get the interview for whichever company that you're applying foil. I just want to out her out on free quick things. Number 1, any skill takes time and repetition to master. So if you're fast, cover letter is bad, that's okay. Actually, that's really normal. It just try it again and write a new cover letter and another cover letter and you'll get better and better. The second thing is that as a writer, I know that half the battle is writing and the other half is editing. Sometimes forget once you've written your cover letter, it's a really good idea for you to take the time, edit and re-edit and sort of polish that cover letter and make sure that you're really happy with it before you send it off. And finally, I just wanted to ask you a small favor. If you've enjoyed this course, please consider leaving us a review and also giving us some feedback to help us make a better courses. Frankie, for letting me serve you and I wish you the best of luck with your cover letters.