Google Ads MasterClass 2024 - All Campaign Creations & Features | Tanmoy Das | Skillshare
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Google Ads MasterClass 2024 - All Campaign Creations & Features

teacher avatar Tanmoy Das, Ex-Google | Content Creator |

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Welcome Video

      1:39

    • 2.

      Google Ads Overview

      6:24

    • 3.

      Google Ads Auction, Ad Rank, Google Network

      18:26

    • 4.

      Google Ads Account Structure

      21:03

    • 5.

      Search Campaign Creation

      9:07

    • 6.

      Keywords Research, Keyword Selection, Keyword Planner Tool

      12:55

    • 7.

      Keyword Match Types

      6:00

    • 8.

      Negative Keywords, Negative Keyword Lists

      5:23

    • 9.

      Search Terms

      3:03

    • 10.

      Google Ads Formats Overview

      7:44

    • 11.

      Responsive Search Ad

      3:10

    • 12.

      Dynamic Search Ad

      4:19

    • 13.

      Responsive Display Ad

      4:08

    • 14.

      Call Ad

      3:23

    • 15.

      Google Ad Extensions Overview

      8:11

    • 16.

      Sitelink Extension

      2:24

    • 17.

      Call Extension

      1:15

    • 18.

      Callout Extension

      1:09

    • 19.

      Location Extension

      1:46

    • 20.

      Structured Snippet Extension

      1:34

    • 21.

      Price Extension

      1:42

    • 22.

      Promo Extension

      2:05

    • 23.

      Lead Form Extension

      5:04

    • 24.

      App Extension

      1:27

    • 25.

      Business Name & Business Logo

      1:29

    • 26.

      Keyword Insertion

      7:10

    • 27.

      Countdown

      3:09

    • 28.

      Location Insertion

      3:00

    • 29.

      Bidding Strategy Overview

      2:44

    • 30.

      Manual CPC

      2:29

    • 31.

      Maximize Clicks

      2:10

    • 32.

      Maximize Conversion

      1:51

    • 33.

      Maximize Conversion Value

      2:04

    • 34.

      Target Impression Share

      2:24

    • 35.

      Target CPA

      2:18

    • 36.

      Target ROAS

      2:24

    • 37.

      CPM Bidding

      1:53

    • 38.

      CPV Bidding

      1:44

    • 39.

      Display Network Overview

      3:58

    • 40.

      Affinity

      2:54

    • 41.

      Demographics

      2:29

    • 42.

      In Market

      2:28

    • 43.

      Life Events

      1:54

    • 44.

      Detailed Demographics

      2:46

    • 45.

      Topics

      2:23

    • 46.

      Placements

      3:37

    • 47.

      Display Keywords

      2:10

    • 48.

      Custom Audience

      5:55

    • 49.

      Combined Audience

      3:42

    • 50.

      Display Campaign Creation

      10:00

    • 51.

      What is Conversion Tracking & How to setup Conversion Tracking

      2:16

    • 52.

      Website Conversion Tracking

      15:19

    • 53.

      Phone Call Conversions

      3:16

    • 54.

      App Conversion Tracking

      1:57

    • 55.

      Import - Google Analytics

      1:51

    • 56.

      Measurement Attribution

      3:21

    • 57.

      Remarketing Overview

      3:12

    • 58.

      Audience Manager

      4:45

    • 59.

      Remarketing Campaign Creation

      5:48

    • 60.

      App Remarketing

      1:48

    • 61.

      Youtube Remarketing

      3:48

    • 62.

      Customer List

      2:10

    • 63.

      Google Analytics Remarketing

      1:31

    • 64.

      Lead Form Remarketing

      2:14

    • 65.

      Custom Combination

      3:33

    • 66.

      YOUTUBE INSTREAM AD CAMPAIGN CREATION

      11:26

    • 67.

      VIDEO DISCOVERY AD CAMPAIGN CREATION

      11:22

    • 68.

      BUMPER AD CAMPAIGN CREATION

      11:07

    • 69.

      OUTSREAM AD CAMPAIGN CREATION

      10:42

    • 70.

      15 SEC NON-SKIPPABLE AD CAMPAIGN CREATION

      11:51

    • 71.

      AD SEQUENCE CAMPAIGN CREATION

      12:42

    • 72.

      Shopping Ads Overview, Google Merchant Center Account

      2:45

    • 73.

      MERCHANT CENTER ACCOUNT CREATION

      9:35

    • 74.

      SHOPPING ADS CAMPAIGN CREATION

      12:29

    • 75.

      SMART SHOPPING CAMPAIGN CREATION

      6:11

    • 76.

      PERFOMANCE MAX CAMPAIGN CREATION

      16:18

    • 77.

      MOBILE APP CAMPAIGN CREATION

      7:54

    • 78.

      SMART CAMPAIGN CREATION

      6:49

    • 79.

      DEMAND GEN CAMPAIGN

      9:17

    • 80.

      Predefined Reports, Saved Reports, Dashboards

      11:36

    • 81.

      Portfolio Bid Strategies

      3:10

    • 82.

      Shared Budgets

      2:43

    • 83.

      Location Groups

      2:13

    • 84.

      Placement Exclusion Lists

      3:45

    • 85.

      Automated Rules

      8:00

    • 86.

      Scripts

      20:30

    • 87.

      Keyword Planner Tool

      9:53

    • 88.

      Ad Preview And Diagnosis Tool

      2:56

    • 89.

      Business Data - Ad Customizers

      6:54

    • 90.

      Business Data - Page Feed

      6:03

    • 91.

      Business Data - Dynamic Ad Feed

      13:06

    • 92.

      Policy Manager, Access & Security, Linked Accounts, Preferences

      5:48

    • 93.

      Billing - Summary, Documents, Transactions, Settings, Promotions

      5:53

    • 94.

      Google Ads Editor - Practical Implementation

      5:33

    • 95.

      Manager Accounts/My Client Center Overview

      3:25

    • 96.

      Google Ads HelpCenter, Policy HelpCenter, Google Ads Blog, Search Engine Land

      3:54

    • 97.

      Google Ads Skillshop Certification

      5:22

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