Facebook Marketing: So kannst du dein organisches Engagement verbessern | Ali Mirza | Skillshare
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Facebook Marketing: So kannst du dein organisches Engagement verbessern

teacher avatar Ali Mirza, Growth Marketer & Digital Entrepreneur

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Einführung in diesen Kurs

      4:07

    • 2.

      Laden Sie deine Freunde zu deiner Party ein (Seite)

      3:28

    • 3.

      Kommentieren als deine Facebook-Seite

      7:40

    • 4.

      Erweitern Sie deine page indem Sie die vorhandenen Likes einladen

      3:15

    • 5.

      Post, wenn deine Fans online sind

      2:49

    • 6.

      Conversation zur Steigerung des Engagements

      5:09

    • 7.

      Verwenden Sie Facebook, um relevante VIRALE Inhalte zu finden und zu teilen

      8:51

    • 8.

      VIRALE Inhalte mit Tools von Drittanbietern finden und teilen

      4:55

    • 9.

      Spioniere deine Wettbewerber und ähnliche Seiten um BEST Content zu finden

      6:26

    • 10.

      Facebook live nutzt, um das Engagement zu fördern

      10:29

    • 11.

      Verwenden Sie relevante Facebook-Gruppen, um das Engagement zu fördern

      7:33

    • 12.

      2 Fazit und nächste Schritte

      2:36

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About This Class

Wir alle wissen, dass sich Facebook im Laufe der Jahre verändert hat

  • Die organische Reichweite ist unten

  • Es ist schwer, ohne Facebook Ads zu wachsen

Stimmt's?

ABER ratet mal!! Es ist möglich.

Du kannst deine organische Reichweite und dein Engagement noch erhöhen, ohne viel Geld auf Facebook Ads auszugeben.

Genau das werden wir in diesem Kurs lernen.

Du wirst sehen...

  1. Einfache Taktik, um dein Geschäft auszubauen

  2. Hände auf Demos

  3. Beispiele für das echte Leben

  4. Client

Du brauchst die Bank nicht zu brechen.

Du brauchst nicht für Anzeigen wie große Marken ausgeben.

Du kannst kreative Taktiken verwenden und mehr Engagement und Wachstum sehen.

Treten Sie mir in den Kurs ein und lass uns es gemeinsam machen!!

Triff deine:n Kursleiter:in

Teacher Profile Image

Ali Mirza

Growth Marketer & Digital Entrepreneur

Kursleiter:in

*FREE Facebook Group for SS Classes > https://www.facebook.com/groups/coursemarketing/

My name is Ali Mirza and I am the CEO & Founder of iSocialYou. I have been in social marketing industry for 10+ years and started iSocialYou in 2014. At iSocialYou I have worked with several mega brands and startups. I help our clients in creating an engaging social brand and then generating leads from their social media presence.

I am also an entrepreneur at heart and have launched some products along the way (FiveOH is the most recent mobile app that I launched in 2015).

While working with key mega brands (Chevy, Lexmark, Papa Murphy) and 100s of SMB, I learned a lot and now I want to help YOU get results from your marketing efforts. My mission is to help 1,000,000 students get... Vollständiges Profil ansehen

Level: All Levels

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Transcripts

1. Intro to this course: Hello and welcome to this awesome course. My name is Ali Mirza, and I'm the CEO and founder of Buy Social you. It's a social media marketing agency based in Dallas, Texas. And now let me tell you more about this course and why you should invest in it right now. So inside this course, we're gonna talk about Facebook engagement and specifically, how do you 10 x Your engagement on Facebook without using Facebook ads were not gonna pay anything to Facebook and make them rich. And by the way, both you and I know that Facebook has changed. It's not the same platform that it used to be in 20 level or 2012. It's a different beast. Now. Organic reach has gone to town. And we all know why Facebook is a public company. They want us to use Facebook ads. And also we know that Facebook ads are not cheap. So inside the scores, we're gonna talk about different tactics, hacks and resource is that we can use without relying on Facebook ads. And guess what? Even though Pittsburgh has changed and by the way, I'm a huge fan off Facebook ads as a tool there are. If you know what you're doing. Facebook ads can be a great resource and to for your business. But for this course, guess what More reach and engagement is possible without Facebook act. And we're going to see that inside this course, we're gonna talk about hands on tools and tactics that you can use to grow your engagement , reach and business on Facebook. And here are different course topics inside. I can mention we're gonna talk about different hands on tactics and just to give you an example Did you know that you can use Facebook groups to grow your reach and engagement on your Facebook business page? Yes. And guess what? You don't have to own the group. You can use other people's groups and I'm gonna show you live demos, Real life examples and also some of our client case studies inside this course. So there's several different tactics that we will look at. There is almost no theory inside this course. It's all about actionable steps, live demos and case studies. And guess what? I have also attached lots of bonuses and downloadable resource is for you. So if I have a process off how to use Facebook groups to get more reach and engagement on my business bids. I will attach that as a resource for you so you can download that and also use it for your business. And you know what? I'm gonna be honest with you. If you have a huge Facebook page, let's say more than 10,000 fans and you have a lot of engagement more than 5% organic engagement Things may not be an ideal course. I designed and created those cores for small guys like myself and also other people. So we should take this course. Obviously, it's for Facebook page owners, but small pages. If you have a page that's 130,000 fans with ah lot off reach and engagement, then this may not be an ideal course for you. I want to make sure you invest in their right course and right education because I know how important our time and money is. So if you're paid a small, let's say, less than 10,000 people and you have very low reach and engagement less than 1 to 2 person , this will be an ideal course for you and my goal for you. After you have taken this course and implemented some of the strategies and tactics that I will show you, you will have more Facebook read engagement growth which will turn into your business growth on the platform. And I hope you're super excited and ready to join me inside this course in role right now. And I will see you on the other side. 2. Invite your friends to your party (Page): Hey, welcome back, Ali. Here and in this video, we're gonna talk about a strategy that I call Invite your friends to your party or in this example, invite your friends to your Facebook business page. Now, many people don't like the strategies because they feel like people they have on their friends list on Facebook. They have nothing to do with the business, but I want to share their strategy with you Anyways. Some people can use this strategy, especially in the beginning, when they have smaller pages and quickly grow their pages by 507 100 or even 1000 fans, depending on how big your personal friends list days on Facebook. Now it's actually super super simple. All you have to do is so go to your business page and then look for these right underneath the cover. Look for these three icons or three dots, Click and then fine invite friends. Now, this strategy on Lee takes less than 30 seconds, not even 30 seconds completely to executable. It's very, very powerful, especially if you have the right type of people on your friends list on Facebook. So here we are in. If I school down you'll see this person. This friend I have already invited and he had liked my page in the past. And if I school down, you'll see many people. And if you click here, you can select different groups. I usually go to all friends and hit Select all. So it's selected 174 and I'm gonna send invite that sent. This is how you can invite your personal friends on Facebook to like to come like your Facebook business page. Now, I would suggest you do this. It only takes 30 seconds or even less. You do this every single month, and I'm a big fan of the strategy. You know why? Because whenever we do anything in our life, anything big, like we buy a new house, we buy a new car or anything that is noteworthy. We go tell our friends and family for us, right? So why not? Especially when we're launching a new business or when we're starting a new page on Facebook? Why not invite our friends to our party? Either way, it's super simple. My suggestion would be to write a note on your calendar or a reminder, and then do this every single month. Cares your friends list on Facebook is probably going all the time. So you want to make sure you invite the right type of people or your friends, your business page and super super simple. All you have to do is click on these three dart and then go to invite friends and then select the difference that you wanna invite. That's it. Also, keep in mind by using this strategy off, inviting your friends to your business page. Not on Lee. You will increase the fan based the growth of your page, but also your engagement will go up. Can you guess why? Well, because those people are already connected with you. You already have a relationship with them on personal profile and for especially small pages or in the beginning, when you invite them, they'll join your page. Your page will grow, and they will also engage with your content and your Pete. Engagement will grow. So this is a very powerful strategy 3. Comment as your Facebook page : you know, commenting as your page on other pages content can also help you boost engagement. It's a sports simple tactic that not a lot of people use. And let me show you how in this video force, we're gonna look at the strategy, which is only three steps, and then I will do a demo and walk you through the process. So the strategy is simple. Number 13 step number one is you find enjoined 10 to 15 irrelevant Facebook pages. Obviously, mawr the better. But here's the important point. What do I mean by relevant relevant means their audience should also be your audience or pages that shared the same audience that you want to attract. Number two is you like those pages as your page, not as your personal profile but as your page. I will show you how in a little bit and then step number three years. You spend 15 20 minutes per week, and I would strongly recommend that you add this time on your calendar. Maybe it's every Friday, every Monday, every weekend, whenever it may be, but spend 15 to 20 minutes per week and then comment as your page and Here's a tracking. If you want, you can build or use a tracking sheet like this, where you write on all the Facebook page names and the U. R L. So you can easily click and then go there to comment as your page. Now let's look at the demo. So here's a page went You're a TV video appliance center. It's a local business in Fresno, California Now, if you scroll down on the page that you are an admin off, you'll see a section here so pages liked by this pay. So what that means is pages like by not Ali Mirza, which is me, but pages like by when you're a TV if I click here, but show me a list of all the pages that I have light as went your TV's page. Now first, let me show you. How do you like other pages as your page? And then I'll show you how you can comment. And obviously we all know that the more meaningful the comments are, the better the more people will pay attention to your comments, and then you will attract more people to European unity. This is a really good tactic to attract some new audience, some new followers or fans to your business page. Now let me open another window and let's go to Facebook. Now, since this businesses local business in Fresno, I know they have a newspaper called Fresno Bee, which is a really popular newspaper in the area. So what we're gonna do is go to Fresno's Bees Facebook page and like that, as went your TV. Let's see if it comes up. It's a super slow bear with me for a few seconds. Let's see, Maybe I can just do it here since I have it open. So I'm just gonna set for Fresno bee dot com. Actually, that's the name, and here we go. So that's the pace. The Fresno Bee. So let's click on that. And then we're gonna like this Page asked eventually, TV. So it's actually super simple all year. Today is click on these three. I counted three dots and then it seems like I've already liked it. Some let me unlike this first and submit. Let's go back. It seems like it's not done until it's try to do it again. There you go. Seems like Facebook is buggy. Today But anyway, so let me refresh this one more time and we're gonna go back here and like as your page And by the way, we all know Facebook and all the social media platform say, teens there, you guys all the time. So if you come here and you don't see these options here, drop me a message to leave a comment and I'll be able to find the option cause they they changed the layout of pages, The manager and the move things around. If you can't find something, leave me a message. Leave me a comment and I'll help you find it. So here we are. So we're gonna like So from here, we're gonna select our went you're a TV difficult and then submit. And that's it. It's over. Simple lobby of like the Fresno Bee Page as Ventura TV page. It will appear in that box on the Ventura TV's page. Now let me show you how you can leave a comment as your page, the 15 minutes weekly strategy. It's again very simple. Just pick any piece of content that's a relevant, for example, this California shortage of doctors and by the way, so if I don't leave a comment here now. So let's say if I detest Wonder three. I'm leaving as myself as Ali Mirza the person. So instead of that, what you want to do is click on this, drop down this right here and then it's going to give you a drop down off all the page that you manage. So I'm gonna select the venture A TV and now I can t comment as my pitch if you go and you can also leave comments on other pages. So again, super simple strategy. What you're doing is you identify the 10 to 15 pages that has the same audience that you want to attract to your page. And what happens is actually, let me tell you this when you leave comments so they're going to see this person is going to see comment as the page, and also other people will see comments coming from that pain so they can click on it and then like that page or go check your business out. So that's why you can attract relevant audience from other pages to your page. Super simple strategy. Now one protein is if you pick the content that already has a lot of engagement and leave comments there. You're more likely to attract more audience or more people to your paint. That's a super simple. Now let's go back again. It's a really simple strategy. You find 10 to 15 relevant pages, like those as your page, and then you're only spending 15 to 20 minutes every single week. Make sure you added to your calendar and leaving comments as your pitch. This is how you can attract the relevant audience to your page. Boost your audience, push your engagement and have fun with it. Now, if you have any questions, leave me and note. Leave me a comment and I will be more than happy to help you. If you can't find the relevant pages for your business or if you need help, let me know. Just reach out. Thank you for watching 4. Grow your page followers by inviting the existing likes: now in this video I want to talk about How do you grow your Facebook page by inviting the existing lights? Now it's a super simple tactic and only takes a few seconds to implement. But that's our whole course. This whole course is about simple things that you can do to grow your Facebook page and engagement without paying any money to Facebook ads. Right? So the only two step to this tactic Number one is you look for existing content with lots of engagement on your page, and number two is what you find that content. You invite people who are not your Facebook followers or pH followers already. So if you step back and think if these people are liking your content without being followers, they would love your content afterwards after they become your followers. So what happens as a result off this, your Facebook fans grow, and also your engagement over time grows. Now let's do a quick demo. This is a super simple tactic and only takes a few seconds to implement. So here we go. Here's our Facebook page one off the pages that I am an admin off. So to implement this tactic. What you do is go to your Facebook page and then kind of scroll down and look for content that has lots of engagement. And one of the videos that we had in this course It talked about finding in sharing relevant, vital and relevant counting on your Facebook page, so that would go hand in hand with this tactic. So if I scroll down now, look at that. So this post that we get you dead today, it has a lot of engagement. So if I click so what you have to do is click on these reactions. So this right here. So once I click on this so you see, some of these people are already fans. But if I school down because this this person is not, she's not a fan or a follower off for paid. But she is engaging with the page content already very powerful. So here's what I'm gonna do. Invite. Here's another one in Beit. Here's another one. Invite another one. So imagine if you're consistently shading vital and relevant content on your page you have . You will have a lot of people that you can invite to become followers off your Facebook page, and if they're liking or engaging with your content without being followers, they will engage even more once they become your Facebook page followers. So this is what I would do in our honestly do this tactic every single week. So scheduled five minutes on your calendar every single week and then go to the content from last week and look at all the content that has a lot of engagement and then see if there's an opportunity to invite people who are already engaging or liking your content. So your homework assignment right after watching this video is go to your Facebook pitch, go to your content, maybe last 10 or 15 posts, or all of the content that you post in last week and then look for the engagement and invite every single person who is not an existing or current fan but is already engaging with your contact 5. Post when your fans are online: you know another simple way to boost your engagement on Facebook business Page is by posting when most of your fans are online. It's simple, I know and no brainer. But so many people don't do it. I don't know why. And it's that you're very easy to know when most of your fans are all nine on your business paid. So let me show you how so Here is a Facebook peach that I am a manager off. So what you have to do is find insights. Energy. It's right here. So we're gonna go to incite. And this is the data behind your page. You can look at seven days, 28 days. Ah, lot of interesting did up and then click on post. And look at this. This is just amazing. So when your fans are online the days off the week and also check this out the time. So, for example, for this particular Facebook page, guess when most of the fans are online in the evening. So between I would say eight, 29 or intellectually, that's 11 to between 8 to 11 is when most off the fans are online. On this business page and guess what? When we posed during, those times were likely to get more engagement. Why? Because most of our friends are all nine active on Facebook during those times. And now I know you don't have to be on Facebook around those times to post content. We all know there are a lot of good scheduling tools that you can use. I love hoot suite. I also love before meet at girls, social or any other tool you can use any tool that you like. But then you can schedule content for these times. And by the way, if you manage multiple pages, one thing that you will notice is when you go to the insights and then post section for every different page for every page that you manage, this data would be different and especially, let's if your target audience is from United States on one page and from UK, Another page from let's say, India on the third page. For all those pages, this graph is gonna look very different, so it's extremely simple and no brainer tactic. But I would strongly suggest pause this video or right after watching this video, go to your page insights and then pose and look at this data. Identify when most of your fans are online, and then you can post during those times. Or you can use scheduling tools to push content published content during those times to see your engagement rise or increase on your Facebook business page like always. If you have any questions, leave them as a comment or send me a message and I will see you in the next video off this course. 6. Conversation starters to boost engagement: Hey, welcome back to another awesome. With you inside this course and inside this video, we're gonna talk about some creative Facebook status ideas that you can use on your business page to boost your engagement. By the way, these are also called conversation starters and thes work. Really? Well, you know why? Because we are humans. We love sharing our opinions, our thoughts on different topics. And some of these are super super simple. So, for example, how do you like your coffee iPhone or Android energy? You might have seen these on different pages, and a lot of people use it. But these work really, really well because everyone has some kind of opinions about these topics. When they share on your business page, it will increase the engagement score off your page. For example, paper, plastic cats or dogs. Summer or winter, All of the So I have crowd source or so sourced these ideas from different parts of the Internet by reading different articles, and these I have also used for myself. So this will be a downloadable document attached to this video. So make sure you download this and look at some of these ideas By the way, you don't have to use thes. So, for example, if you go to Google and search for creative Facebook status ideas, you'll find thousands off idea. These are just the ones that I have used and the ones that have worked for me. Now let me just show you some off thes because I used these all the time on my personal profile and also on the business pages. So, for example, look at this. A simple question I posted on my personal profile. Just like art, marketing is a form of self expression, agree and disagree, and look at this is already created. And I posted this an hour ago so today, and it's already creating a lot of engagement, and I know it's the personal profile. It's not a business paid, but I just wanted to show you the power off simple conversation starters. And by the way, you can make your own. You don't have to download and used the ones that I have or fine from the Google. You can create your own, and that's what I do. Sometimes, for example, here's another one. So simple question. I wanted to know. How are people consuming content, video podcast, blog's or simple. And I could also use poles. But I just did this and look at this 19 comments and a lot of cool engagement. So these simple created Facebook idea status ideas or conversation starters. They work really, really well. And now let's go to a business page. So here's one off. The business pages went through a TV. We've seen this in other videos inside this course as well. So if I scroll down ah, believe he posted one conversation starter to the look at Becks. So laundry, love it or hate. It's a simple question. That report stayed about an hour ago, and it's already creating engagement. Look at that. And by the way, so here's a quick hack. Sometimes people tell me here all you have really small page. When I pose questions like this, I'm gonna It's gonna look funny because no one will respond to my question. So here's a hack I use when you pose questions like this. Sometimes Onley. Sometimes you may not have to do it, but sometimes you can also respond to that question yourself. So what happens is, I think it's human psychology When we see other people doing something, we want to follow them. When you see other people responding or commenting on a Facebook post, we want to follow them. So don't be afraid. You can be the first person or have one of your team members. It's just a hack that you can use to respond to that conversation starter, and it will just start the whole train off. Comment. So really simple tactic that you use conversation starters on your Facebook business page to boost your engagement. And again, here is a one page document that you can use and, like I mentioned before, download these. Review these and maybe if you want to use some of thes, go for it, or if you want to create your own conversation starters. Maybe you're a restaurant and you have chicken or Reggie Terrian dishes so you can pull something about chicken or salad. So and even with a picture, or you can even create the videos there different ways, you can go about this or like I mentioned before, we can also go to Google and search for creative Facebook status ideas. Facebook conversation starters things like that now make sure if you have any questions. If you're not sure, let me know what your niche is, what? Your business it And maybe tell me what your business pages the you are. And I can also help you come up with some conversation starters. Leave me a comment or send me a message and I will be more than happy to give you some ideas. And now thanks for watching and I will see you in the next video. 7. Use Facebook to find and share relevant VIRAL content: lots of guys Ali here and welcome back to this video. So in this video, we're going to see how to use Facebook to find irrelevant vital content for your Facebook pages and your audience. And guess what? If a content has already gone viral on Facebook, it's likely to go vital on your page and create a lot of engagement. And we'll look at couple off Really good examples. So first of all, here is a Page Ventura TV video appliance center. So they sell TVs, electron ICS, home appliances and their target audiences mothers or women over 30. Now someone who's into buying TV or kitchen appliances. They also love hacks. So kitchen hacks or kitchen cleaning hacks, right? So here is the process. Once you know your target audience, we're gonna go to the search bar on Facebook and type, so I'm gonna use kitchen hacks, enter and then go to videos. We're gonna try to find a viral video that's relevant to our page and our audience and CASS . Wow, look at this. This video. 94 million views. 94. That's a lot of views. 680,000 And what I would suggest is look for videos that have that views count stands out. So, for example, these are in hundreds and thousands. So this is 94 million. This is 10 million. Obviously, there's something vital about this video and also this video, right? So let's pick this video for our example. And here is another hack or something that you want to try. So most people, when they share content, they just click on the share button right here and then click on share to pitch. Instead of that, what I want you to do is go to. So this video was already shared 32,000 times. That's a lot. So I'm going to click on that. And actually, I saw this hack somewhere on one of the YouTube videos. I'm not entirely sure why this hack works, but I've seen it once you share. Or if you share a video using this button. Worse is from an existing share. Sharing it from existing shared actually create more engagement. I think my guess is that I'm not 100% sure. My guess is when you do this, Facebook thinks you're sharing from another person. It's not a brand that sharing content. It's person to person or people to people, and that's just my guess. But it's super simple. What I want you to do is when you click on that chair number. So look for share. That has a lot of engagement. So, for example, this year right here has five shares to likes. Let's see one share. So from a person Adria one share, actually, for this example, let's just go with this. Typically, I would try to find something that has Mawr engagement. But let's go. This has one like and then one shares. So let's go with this. So what you're gonna do is don't share from here. We're going to click on the dates them and do copy link address. And now let's go back to our page. And now I'm gonna pace that. Let's delete all this text. We don't need it, and I'm just gonna copy this. You can also write your own tax or your own caption. Let's put to me Modi's and then publish. That's it. So this is how you use Facebook's search bar to find relevant content to your audience. But make sure that content is viral and then share it from an existing share. And since this content is already viral already proven, it's likely to create more engagement on your page. And actually, let's if I school down on this page, we will see some examples. For example, this is a brand content. So here is a content that we shared and look at this. It's created a lot of engagement. That's a brand content. This was also existing viral content and look at that so and it makes sense because if there's a piece of content, it's already proven it's likely to do its best. Lee. Make sure you find relevant content to your audience. Here's another one. Cleaning hacks and all of this content. I know it's viral and existing content over sharing it, but it's relevant to our audience for the audience of this page, which is people or women who like to buy kitchen appliances or electron ICS. Look at this fisted really wrong. Look at that. So ah, lot of fun get, and this is a small page is not a big pig, but that's a lot of engagement now. One other quick example wanna share. So here's another page. Dallas, Texas, Entertainment. So this page is about people who live in Dallas and into entertainment, and one of the things people who are into entertainment. They also like sports, music, things off that nature. So what we can do is let's go to the search bar and I'm gonna search for Dallas Cowboys and let's go to videos and then try to find something that has that has gone viral in the past . So this is pretty good. It's more views than any other videos. I'm going to see if there is anything that in millions I'm not seeing anything here on this page. So let's go back up and find that video at your right here. There you go. So let's go again. Remember how we share? We go to the existing shares and then school down and see if you find something that has engagement on it for a look at this and then go to the time stamp copy and then let's go back to our page and then clear this up. For some reason, it's not copping it, so let's just type it. There you go. So this is how you use Facebook to find or curate existing viral content that's also relevant to your page or your audience. So the steps are The first step is you're gonna use your relevant keywords and search on Facebook and then step number two. You're gonna find viral content that has millions off views because it's already proven on Facebook and number three, you're gonna go to one of the shares and then share it to your audience. And again make sure the content that you share is relevant to your audience, not just inspirational motivational. That type of content do work. But remember, for moms who are into buying kitchen appliances, we search for kitchen packs. So think of different things that your target audience is likely to be interested in and then go fight or cure curate those on Facebook. 8. Find and share VIRAL content using 3rd party tools: Hey, welcome back to another awesome video inside this course, and now in this video, we're gonna look at a really cool to a resource called Bus Sumo. So here's that you are out. Bus sumo dot com. What this tool or resource does is you confined, trending or popular or viral content in your niche using this, too, so you don't always have to use the Facebook search to find the trending or viral content to re share or curate for your pages. You can use a to like bus sumer and let's do a quick demo. It's super simple to, and actually it's a premium. Or achieve freemium, which means they have some free options or some things you can do for free. But then also, there's some paid plants, and there's a lot of things that you can do with this tool influencer, marketing, influencer, outreach and so forth. But for our purposes, we're gonna look at how to use this tool to find viral or trending content, but that you go back. Here we go. So here's the homepage, and all I'm going to do is so search for a topic. So here's some example content marketing CNN dot com so you can put the topics or even the domain name. So let's say, since I am in social Media, that's my niche. So I'm gonna hit you can put your keywords, But if you're ah, vegan food blogger, you can put vegan food recipes. If you are a furniture store, you can put furniture, tapes or home decoration tips. Things like that, just the keywords that are relevant to your business. So here we go. Check this out. So this is the content analyzer off about sumo. And right now I'm looking at the content from past one year. You can also change these filters and some off these ones to the language content type a lot of cool stuff here. But here is the important thing. So when you look on the right hand side, all of these articles are sorted by the total engagement. So check this out to this article was shared 697,000 times. Wow, that's huge. And if your school down so you'll see some other ones, look at that. And then this is where, by the way, so obviously I'm not using a pro account so my search results are limited, but you can see how powerful this tool is. So let's do another search. So I'm just gonna search for home improvement. And I didn't look at that. So imagine if your business or your Facebook business page is about home improvement home decoration, maybe a furniture store. You can find viral articles using this tool. So, for example, home improvements, 100 home Improvement hacks you've issue new sooner, while so this article was shared 21,000 times. Which means if this article is already popular and you share it on your Facebook pit, it's likely to attract more engagement, more reaction, life shares and comments, and also hence, mawr attention to your business page. And that's what we're trying to do. We're trying to find again, you know, stepping back. The goal here is to curate content, but not any content content that's already proven. And look at this. This content has already gone viral, so the likelihood off this content to do good on our Facebook business page is very high. He right, So this is it. So this is it. It's a simple tool. Actually, it's a very powerful tool There are a lot of other things you can do, and I'm sure there are in the poor plant. But I would strongly encourage you to use this tool or take a look at this tool to curate viral content that's also relevant to your niche. What you find content from here, you can go check it out and then share it or scheduled to your Facebook business page, using the tool that you love very simple and now, like always, if you have any questions. If you're not sure what type of content or how to find content for your niche, leave me a comment. Send me a message. Let me know what your business is about. Maybe send me a link to your Facebook business page, and I can help you find some curated sources or some sources where you can go find content for your business pits. Thank you for watching, and I'll see you in the next video 9. Spy on your competitors & similar pages to find BEST content: Hey, did you know you can spy on your competitors and other similar pages on Facebook? And I'm sure you're thinking, Why should we spy on other pages? Well, number one, you can see what's working for them. What type of content is doing well on those pages and the number two If it makes sense, if it's a relevant and related to your audience, you can also share that content to your page. So how do we do it? Let's take a look. So here's a Facebook page Apollo tutor. So they provide tutoring services to college students and also catered 12 students, obviously their target audiences, college students, high school students and moms off K to 12 students cause moms are the ones who are paying bills for those students. So what we're gonna do ISS? Not a lot of people know this, but let's go to the inside. So on top, make sure you go to Maura. And actually, for some people, you just see insight right here. I'm gonna click on insights and make sure you're on overview school down. So here is the section pages to watch. This is where you can compare the performance off your page and post with similar pages on Facebook. And I believe at a time you can watch up to five pages. And this is where once you click on add pages right now, we're not gonna be able to add any more because I think Facebook right now lost five. But let me remove this. I'm going to move Utopia it. All you have to do is actually just search like that. For some reason, they didn't find itself me. What if it following that? Let's go back. Because now it's the pages gone from here. So I'm gonna search for there we go. So what I would suggest is make a list off your top competition. So maybe 2 to 3 pages who are in your niche and also to duty pages that have similar content. The content that appeals to your target audience for for example, In this case, we know we're speaking to our audiences. Call it students. So we found other pages like student problems and also student life and pages that talk about similar type of content. And I will say, Make sure you add five pages here so you can watch their performance and compare with your Facebook page. Now here's the magic. The first of all I can do the comparison. Here's for example. Our page grew by 2.7% in last week, and we did pretty good compared to other pages. But look at this. Who? He didn't do that well when it came to engagement. So what this tells me is we need to improve the quality off our content, make it more engaging, making more appealing to our audience. So you can, despite looking at this graph, you can learn so much you can compare your page to your competition or other similar pages in your niche. Now here is the cool thing so you can click on any of thes. So, for example, if I click on edge itto Pia and now it's gonna show me this week's top post from that page so I can see whatever content is doing well for my competition or other relevant pages in the same niche that Ironman or my business is in. And again, if it makes sense, I can share this post from this page to my page and what I would suggest that most people will just click on the share button instead of that, go to the existing shares and then copy it from there so fine a share that has some engagement. Ideally. So right now I'm not seeing any. But what I'll do is just click on the state's them copy link address. And now this is what I will share on my page. So not only you can compare and spy and identify what type of content is doing well in your industry. You can also curate content by adding pages to pages to what section. But here is another cool thing, another cool feature, and I don't know why they moved it from here. It should be in this section. But once you go to posts, school up and look at this so top posts from pages you watch click on that. And now here are all the pages that we watch. Five off them, and this section shows me the best off the best, the best post from last week on the pages that I'm watching to, for example, look at this post this post went viral 61,000 engagement Wow! And it's probably let's look at that page. What's the worst heartbreak changing the answer to on a test that was originally correct? Oh my God, that's so cool. So this piece of content went viral on this page, and I can almost guarantee once we share this content or curate this content on our pit, it's likely to do what because it has already done well on Facebook on another pitch. So this is how you can use the pages to what section to keep an eye on your competition and also similar pages in your niche. And then you can compare your progress with those pages. You can also do this to find interesting, vital and relevant content and share it to your audience. And if it has done well on Facebook on those pages, it's likely to do well on your page with your target audience as well. 10. Use Facebook live to boost engagement: Hey, what's a welcome back? It's Ali, and I really hope you are enjoying the course so far. If you have any questions, leave me a comment or just reach out to me and I will be more than happy to help you out. Now, in this video, I want to talk about Facebook. Live Facebook. Life can really help you boost your engagement on your business page. And here is a simple plan that we use when the schedule or plan the Facebook life for our clients. Let me, actually, actually, before we go to the planet, let me show you the magical Facebook life. So we're gonna go to Facebook real quick. So here we are. It's one off our pages, Diamond physicians. And what I want to show you is this is that you're really small pits only 2000 people. But let's go to the videos right here. And they have been consistently using live videos. For example, here's a live video that they use and look at the reach. 1.3 K Here is in normal video that you uploaded, which is not a live video. 145 use another regular video. 63 views Here is another live video, 2.2 K views a normal video 240 views. Another normal video, T 77 9.1 k views almost 10,000 views on this video. And guess what? It's a live video, and if I open this, you'll see this video had, Let's pause office look at the engagement. So we had a lot of people who engaged with the video. 17,000 people reads 32 shares and also tons of comments. So I have a theory I feel right now Facebook is competing with YouTube and TV, so they're pushing live video a lot. So if you jump on and if you create library on your business page, you're gonna be on their good site on Facebook's good side, and it will help you boost your engagement off your business page on Facebook. So let's go back, and now I want to go back to the planning sheet and walk you through the simple plant that you can use the by the way, you can download this, but it's super simple. You can create your own in an excel sheet. Google cheat over documents. So here's what I would recommend. First of all, pick a name off your show. It could be live with Dr Liz. It could be, in my case, I could do Ask Ali. Show the one tip show. I like to share one tips about social media, marketing hacks and experiment things like that. So pick a name off your show and pick a D in time. So what day of the week you're going to go live on your Facebook page and what time you're going to go live on your page? The reason. This is important because this you can set expectations after a while when you start it and then you say, consistent. After a while, your audience will remember. Your audience will expect the live show from you. Expect the content on that date and time, and that's what will build some momentum for you. Build some excitement and people will start reaching out to you more and more, and here's another. You can create a simple table for weekly topic, so put the dates at the minimum, I would say do weekly life so once a week. I know some people do daily lives or even more than that, It really depends on how much time you have and how much time you want to commit to doing this. But I would strongly suggest at least once a week, and then you can pre plan your topic. So here you go. So flu season could be one. So this is an example you can really delete. There's if you wanna use this template. Do make sure you download this template from this video and then use it to plan your Facebook live on your pages, and then here is and the kids and social media. So this is a for a client who is a doctor and the topic that she want to talk about in her life show. And now let's look at some tips hacks, best practices for you if you're planning on going like and I wanted to create this Ah, PowerPoint. But then I realized Facebook has a really good resource. So we're gonna just go there and here is that you are out live dot FBI dot com slash tips. So make sure you bookmark they saved this because this will really help you. So instead of just creating something. I'm going to review these or walking to some of these tips. Let's do it together. So first won't tell your fans when you're broadcasting ahead of time. And I think this is why having a show day and time off the week is extremely important because then you can tell your Facebook fans, Hey, guys, next Monday or next Tuesday at 10:10 a.m. We're doing in next episode of our life show, and we're gonna be talking about Topic ABC so you can build some anticipation and by letting your audience no Number two is go live in. You have a strong connection. Extremely important. A lot of time people go live so energy, you know? How do you go live? It's super simple. When you go to your Facebook page, you can go live from your mobile phone or your desktop. All you have to do is click on life, and if your computer has a webcam, or maybe you're using another camp, you'll just go live video. Let's go back. So yeah, number two. Make sure your via PFI is good. Number three. Write catchy description before you go in before you go live So before you start the video , make sure you write the description, which is on top the text on top off your video. Make sure you tell people what the topic is. So I could say, Hey, guys were about to go live In today's topic, we're gonna talk about Facebook grads and three tips that you can use to increase your sales in e commerce business. So writing that description will really help people relate and identify what that live video is about. The before, ask your viewers to subscribe to the live notification. So during your live show, you can tell people you can remind your audience that they can tap on the follow button on the live videos right here. Next one. Let's say hello to commenters by name. Respond to their comments life. So when people one of things that I like love to do is when you're live, Ask people to leave questions asked people to comment, cause when you ask, they're more likely due to do it, and then when they do it, make sure you respond to them. Say hello to them during your life show. This will help with the engagement, obviously, number six is broadcast for a longer period of time to reach more people. So obviously, the longer the better. And I think there's a time limit, so very go to four hours. So it's between 10 minutes and four hours and then use a closing line to signal the end off your broadcast life shows. So make sure that's it's a good business or marketing practice. Have a call to action. So maybe it's thanks for watching. See you next week, signer for my course. Or make sure you go to our Web side to subscribe to X Y Z. So whatever you want to promote, make sure you plug that in, especially towards the end of your life show and the number it be creative and go life offer. We talked about this before. I would suggest every week. I know it's hard. Here's a tip. Let's say you tell me, Ali, I hate being on the camera. So here is a tip. Can you ask one of your team members? Maybe you don't have to go live. Maybe you let one off your team members one off your key person represent your business on Facebook. Like it doesn't have to be you, the business owner. And now here are some ideas that she can use for Facebook life so you can talk about the heart topics. You can answer questions from your fans so it could be a Q and A show. You can talk about the breaking news. You can go live with a friend, a influencer or someone else. In your industry, you can live seem a performance, especially for your musician. You can play a song you can also do behind the scene about your business or the city of really good. If you do a lot of events at your business, you can do behind the scene for those events you can also do watch where type of shows or demo a few have a product, maybe a cooking show. Or you teach people how to play a musical instrument that you can do a demo. And by the way, there is a you can alter download some of these tips from Facebook, so amazing tips from Facebook and again the You are is live dot FB dot com slash tips. So this is it, guys for this video, Facebook Live has really transformed my client's business. And it's one of the key things that we when we coach client when we work with them, we suggest them to do at least one live video perfect. It helped with the growth of their page. It helps with the engagement off their page, so make sure you plan your Facebook lives. And again you can download this simple shit. You can create your own super super simple. There's nothing complicated here, but make sure you create something like this so you can stay on the plan and execute and then use Facebook live to boost your engagement. Now if you have any questions especially, maybe you're thinking Ali, I have a business, but I don't know what type of live show I should do. So leave a comment, ask in the Q and a section, or just reach out to me, and I will be more than happy to give you some ideas and brainstorm with you. Thank you for watching 11. Use relevant Facebook groups to boost engagement: Hey, what's up, guys? Welcome back. This is Ali from my socially dot com. And in this video, we're going to see how you can use relevant Facebook groups to Bruce your page engagement. Yes, you can use Facebook groups created by other people that some of these groups have huge audience to boost your paid engagement. So first, we're gonna look at a simple strategy that I use for myself and my clients. And then I want to show you some demos and really examples. So let me walk you through the five step strategy. It's super super simple. In Step Number one, you will find enjoying 10 to 15 relevant Facebook groups, So make sure the Facebook group that you joined are not random. They're relevant. So, for example, if your audience is mom's, then you want to join the mom groups Number two, read the rules. This is extremely important now. Why? Because some of these groups do not allow self promotion, and some do allow SAT self promotion on certain days. So you want to understand all the rules in those groups. Step Number three is engaged with other people on a regular basis, so they know your name. They know who you are, and they're OK with you when yourself promote your posts and seven before is actually the self promotion. You share your post from your page to these Facebook groups on the days that they allow self promotion, and September 5 is update the tracking sheet. So here's a simple tracking sheet that I use for myself and also some clients and bottle. You can download this. I'll attach this to this video in the class so the sheet is super simple. You're gonna list down all the Facebook group names than the links to the Facebook group, and that if you have a bigger team, maybe one or 2% joins the group. Not everyone has to join. Or, you know, if you have a social media manager, maybe that person will join the group and then self promotion December. You can take notes on when the self promotion is allowed for these groups, and then you can keep track. We do on a week by the basis of Week one will mention when we posted on V two will mention when you posted on in the week three and so far that you let me give you. So this is a template that you can download with this strategy. After watching this video, let me show you a real template that we use for one of our clients. Oh, here we go. So here's an example for this client. The target audience is mom. So if you t Mom's off South Lake South Lake Parents Trophy Club, Mom's free school mom so you'll see all these Facebook groups that have thousands and thousands of moms inside. And then the next column we're tracking or we have the Facebook group link so we can easily click and go to the club and who has joined. So we have a bigger team, so we make sure we write down who has joined the Facebook group. This is to make sure not more than one person is not posting or spamming the group because they were like that. You know, this is extremely important self promotion. So on what days these groups allow self promotion, for example, this group of lower self promotion on Wednesdays let me see if I make this bigger. It's not working, that's OK. And this is another group. They allow one post per week any day, one post per week. And he did. So you want to make sure you go through all the groups that you join, read the rules in the description and make a note of when they allow self promotion. Because that's the day we're gonna promote our content and boost our engagement and the next Israeli you can track what days or date you have shared the post inside those groups to make sure you're not double posting or spamming the group because they won't like that. Now let me show you a real example. So here is what off our pages that we manage. Apollo Tutor. So it's a tutoring company, the target audiences. Mom's obviously mom's pay for tutor for their kids. So look at this of this post was posted a while ago, but then also we shared it to a T different Facebook groups of this group is Mom's of South Lake, and here's another Facebook group, Women Business Group again, you know, targeted target audience is inside these groups, and then this is how the Post will look like inside the group. So here's the were inside the women's business group and then we can see the post. Look at this super super simple tactic. Now, if we don't follow the rules of thes groups, they're gonna look at us as spammers. They might even delete us from the group, so it's extremely important to follow the steps and structure and make sure you read the rules and understand when they allow the self promotion. Now let me show you how you can easily share content from your page, and it's such a super easy. I'm sure some of you may have already done it. So this is our page. And let's see if this is the Post that you want to share inside the group. All you have to do is click on the share icon right here and then share in a group. And then you can tie, for example, for type Mom. So it's gonna put that group in here. That's it. And then one thing I always recommend for every single group add couple off line. So, for example, here we can say he mom, the South Lake, and then whatever we want to say that's relevant to this post. So that's it. It's a simple strategy, but if you step back, it's really, really powerful because we are using or leveraging the Facebook groups built by other people. Some of these groups will have thousands of people that are also relevant to our business or our target audience, and we can attract them in a non spamming way. And now again, feel free to download the sheet and use it. The strategy super simple. You joined the relevant group. I would suggest 10 to 15 after more, the better you read the rules and then you engage with other people on a regular basis. But you share your post only on the day that they allow self promotion on and then you up to the track and shit. You can create your own version off this tracking sheet, but you feel free to download this and use it. It's super simple. The group name Group Link, who has joined self promotion on Week one, and then we usually retracted on the victory Basic pilot. If you joined Facebook Group and they allow on multiple days and you want to track it on daily basis or even on monthly basis, you can modify this template and use it. So this is it. Guys, go ahead and join the 10 to 15 relevant Facebook groups if you haven't already done so. And now, if you have any questions, leave them and I will be more than happy to help you out and give you some insight. If you're not sure what type of Facebook groups you should join based on your target audience, leave a comment. Let me know what or who your target audience is, and I can give you some ideas now. Thank you for watching, and I'll see you in the next video. 12. 2 Conclusion and next steps: Hey, now I want to say congratulations and thank you for completing this course. I know this was a super short course, but we called a lot of cold stuff. We looked at hands on tactics that you can use to increase your reach and engagement on Facebook business page, we saw live demos. There was less theory and mawr actionable demos inside this course, right? They were really like examples, case studies. And also we looked at several different tools and abs that I personally used for myself and also for my clients. And now I'm sure you're thinking, Hey, Ali, what should I do next? I know all of the's tactics. I looked at the real life case studies and examples, but for my business, What should I do? So here's what I would say. The next step for you is I call it Am I a massive in perfect action. So what this means is start testing these ideas or tactics, see what works for your business page and what doesn't work. And guess what. Not everything is gonna work. Not everything works for every single person out there. Maybe the tactic about Facebook group works for you great and detecting about shading. Viral content doesn't do anything for you, but that's fine, they said. The magic is in testing, and I identifying what words for your Facebook business page. And you know, last two things. I love these acronyms or these hashtag BBT always be testing and a B L always be learning. And never forget this Wendy combined action with consistency. That's when we see results. So, for example, let's say after consuming this course, you go and do nothing in your Facebook business beads and guess what? Nothing's gonna happen. But imagine if you test thes 10 or 15 tactic and what you identify two or three. That worked really well for you, and then you do those consistently. That's when you will start seeing results on your business page. And, as always, if you have any questions related to any topic that recovered inside the scores, make sure you ask me those questions and I will be more than happy to provide you with my insights and my guidance. And now one last quick thing. If you haven't already, please do Lee interview or feedback on this course. That will be a huge help for me and also for future students on this platform. Thank you again for watching, and I will see you in the next course.