DIY Branding for Beginners: Design a Unique Logo Using Canva

1. Introduction: A skillfully [MUSIC] designed logo strengthens brand recognition and distills the essence of your brand. However, getting that perfect logo isn't always an easy process. That is until now. Hi, I'm Nisha Burton. I have been a digital artist and graphic designer for over 15 years. I'm the founder of a creative agency and one of our main offerings is digital branding. I've worked with tons of small businesses and personal brands to help them design exceptional logos, as well as a great brand strategy. Now, I'm passionate about empowering creators to take the DIY approach to branding and take their brand and their brand's growth into their own hands. In this class, you will learn how to use the incredibly user-friendly and intuitive platform of Canva to design your own logo. Throughout the class, I will infuse each lesson with digital branding principles. We're going to learn the basic elements of a good logo design, conduct research to define your visual style, draw inspiration from other logos in your industry, get familiar with the Canvas platform and how to design within it, create logo variations, and pick your favorite one, make sure your logo works on various mediums and in different sizes. I'll teach you how to finalize your logo so you can begin using it. This class is for you if you want to have control over exactly how your logo turns out. This class could also be for you if you're a creative looking to branch out into the basics of logo design and understand the core principles of digital branding. If you want to just create a mockup to give to a professional designer, so they can use that as guidance for developing a more custom logo for you. I'm so excited to teach this class because I'm passionate about empowering you to take a hold of your brand and create a logo that you'll be proud to show off. By the end, you'll walk away with not only a beautifully designed logo, but also a deeper understanding of how to make your brand successful. Without further ado, let's jump right in [MUSIC] 2. Your Class Project: [MUSIC] I'm so glad you decided to take this class on logo design and branding using Canva. The class project will be a designed logo, and you can also share some of the brand work that went into it through the workbook that I'm going to be providing you. Now it may seem daunting at this moment, but by the end of the class you will have a fully designed logo. But with these simple lessons, you will be amazed by just how easy and effortless it is to create a beautiful custom logo using Canva. Designing on Canva is a great place to start for anyone. You do not need to be a professional designer. When you finish your logo, if you have variations or options and you're having a hard time deciding between them, upload all of them to the project gallery and I'll give you feedback as well as you can get feedback from the Skillshare community. Within your class projects, I'm going to be looking to make sure that you have created a beautiful custom logo that doesn't just look like a template. Really doing the steps before we even get into Canva in the first few lessons is going to help you get clear on your brand and your brand identity. So even if you're using templates and Canva, you're able to customize them enough. That is your beautiful, unique end project. The key principles that you should be thinking about while you are designing your logo is that it appeals to your target audience, which we're going to be going over how to make sure it does that, that your logo is able to appear in various mediums, sizes, and platforms in different ways, and that your logo encompasses your overall brands aesthetic. Then you'll see how once you have defined this through your logo, you're able to work that through your website, print materials, any other things that are branded, your logo is going to be the key element that ties it all together and that really sets the base for how your brand aesthetically presents itself. I also encourage you to download the workbook for this course. There'll be moments within the lessons when I refer to filling it out, and it's really going to help you define your target audience, do some light competitor analysis. Really just follow along with me in that, and I'll even encourage you in some moments to upload some of your work in the workbook to the project gallery so I can give feedback on that as well. To get ready for this class, the main thing that you need to do is just sign up for Canva and you can either sign up for a free account or a pro account. I'm going to be telling the differences of the beneficial features you get when you upgrade to pro, but also how you can work around if you want to do free for the time being and just try it out. Now let's jump right in and start designing your beautiful logo using Canva. I'm excited to take this journey with you. Let's begin. [NOISE] 3. Basics of a Great Logo: [MUSIC] In this first lesson, you're going to learn the basics of what makes a great logo that speaks to your audience. I'm sure you've seen thousands of logos in your life, like the ones here, and you can think of some that really stick out to you. We're going to be looking at examples of iconic logos and you're going to notice some key key. Those are that the logo is simple, memorable, versatile, timeless, and appropriate for the brand's target audience, which we're going to be learning a lot more about in future lessons. I'm sure you recognize these logos, and as we go through this I'm going to be giving you examples of different logos and what makes them simple, memorable, versatile, timeless, and appropriate, so just think about these logos as we continue on. I'm going to go through and just show you some different logo examples we can zoom in a bit. First, I want to talk through the different types of logos. As you'll see in this first column here, there's Pictorial ones which are illustrative representations. I'm sure you're familiar with Apple and these other logos and how they are illustrations that represent the brand. Next we have ones that are Letterforms, those are monogram-like and the ones that have either the first initial or a few initials of the brand, or maybe the brand is like H&M, the two initials, but they can also be lots of shapes making up the single letterform. Really looking at these you can see how they're just the letter or letters themselves designed in a stylistic way and they're very simple, very memorable, and definitely stick with you. Next one we have are Emblems, those contain a referencing shape. They're normally the name of the brand but then contained within an overall shape. You can see Harley Davidson has its unique shape and it's very iconic now anybody would recognize that as Harley Davidson. Samsung has its unique shape that is containing the word Samsung itself. If you just saw the word, maybe you wouldn't remember it as much as seeing it inside of the shape and UPS. But that brings me to my next one which is Wordmarks. These are stylized types, they have no symbols. The illustrator and designer of the logo makes a unique typeface for the brand itself. It's stylized, it's different. It might have like Activision does the V extending. It might have different elements of how the logo is designed and how the words are designed so it's not just a typing out your logo in a specific font, but it's adding a little something to it like Disney does to their iconic D. The next one is Abstract. They're symbolic, so Nike I'm sure is one that everybody pretty much knows. The swish, it's super simple, it's super memorable. It definitely sticks with you anywhere you see that symbol. It's also very versatile because it can go on their apparel, it can go on their advertisements, it can go anywhere, and because they've done such a good job of branding their logo and of making it very iconic, anywhere you see that you immediately know it's Nike without even needing to see their brand name there. The last one is Characters. These are the brand mascot and these can represent the brand and be the logo as well. I'm sure you'll recognize most of these brand mascots, and that can be another direction to go with your logo. As you're looking through all of these start thinking about what type of logo you think would work for your brand, and of course, we're going to be doing a lot of work to figure out and develop that, but these are some different types of logos that you can create. 4. Logo Examples From Brands You Know: Now I want to look at some very iconic logos. I'm sure you recognize all of these and just see how they tie back into the core principles of what makes a great logo, so simple. Do they all check off that box? Yes, they do. We've talked about Nike Swoosh, and we've talked about Apple. Again, these two here are just a simple symbol that is so synched into our minds now as what that brand is. Anywhere we see these symbols we know it's either Apple or it is Nike. Memorable, obviously all of these logos are very memorable because anywhere you see them, you are going to remember what that brand stands for, you might have memories that are tied to certain events or certain moments in your life that you interacted with one of these brands and they stick out. They're different enough that you can remember them, but they're not overly complex. Versatile, all of these logos have and can be put many different places. Wherever you see them, however large they are, however small they are, if they're in black and white, you can still remember and use them in, in many circumstances. They're timeless, again, there are different trends which I can talk about a little bit later. But like skeuomorphism and flat design. All of these design trends that happen, but really not leaning too heavily into design trends is important because if you do, that time may pass and your logo may look dated. They're appropriate for their target audience. So all of these brands have done a lot of work researching who their target audience is, what is going to speak to them? We're going to be doing that in this class in a light way at least to understand and make sure that we're making the right logo for our target audience. Here's a great statement. Best logos are simple. With just glancing at them get the overall impact, they're also are all in black in here. So you can see they're versatile and that they work not only in color but also in a simple black and white design. Here are some non-known [LAUGHTER] logos of brands that aren't as popular but again, looking through this sampling, we can see how some work better than others and how they are simple and they are memorable. Just a few dots in a unique pattern can create a logo. It can be more clever like with this wording of up and having the wine bottle in it. I think that's quite good because I understand, even if I don't know the brand, I somewhat understand what it's about without being overly complex. Here's another one with the G and a little fork and a sprout, looks like a flower tulip sprouting out of it. Again, you can just see how these logos are leaning into the core principles of what makes a good logo, how they can be unique, but they are all demonstrating a way of stamping what the brand is into your mind. We're going to be talking about color more as we progress. But you can see how a lot of logos use the same primary colors and there is obviously psychological reasoning behind that. But again, even when these logos are in color, they're still easy to see, easy to read some more than others, but they really make an impact on you and they know their target audience. That's the thing, is that to you some of these logos might not look good. Say the Barbie one. Oh, that looks childish. Well, who's the target audience of Barbie? Parents of young children. So that's going to speak to them. Similarly with Justice, which is another brand geared towards a younger audience. Then you'll see for the more professional side like Dell and American Express, those look pretty corporate. But again, their target audience is working professionals, corporate people, so it'll speak to them. You can really start to learn just by looking through, just by seeing lots of possibilities, you can start to learn what works and doesn't work for a logo. I think that this is an interesting showcasing of logo upgrades and how brands along with the timelessness, some logos did start to become pretty dated. I was talking about skeuomorphism, which is making things look more 3D. You can see that Instagram started off looking more 3D. But hey, that time passed when that design trend was really popular. Now, after they've gone to a more flat design with a little bit of a gradient, very iconic, very easy to see and understand on your phone. That's primarily what their brand is geared towards. They even have the rounded edges of how apps appear on your smartphone. That's really clear to see that jump that has happened because of a overall change in design, aesthetic, and what users of the time are looking at and liking. You can see here how Pandora shifted from just a bit more simple, like let's put a P over our name Pandora into a bit more stylized letter that sets them apart from just having the same font up on top. Again, you can see the font shifted too showing a shift in trends for what fonts are popular at the time. Peace Corps, I think that was a great upgrade because this one looks a bit cluttered. It's hard to visually to read everything. It's not super simple. You can see how they simplified it and now it looks really beautiful and flows nicely. 5. Gathering Inspiration for Your Logo: Researching and gathering inspiration for logos. Go onto Pinterest, type in logos, and then start browsing through different logo ideas. You can save the ones that you like onto a specific logo board. On Pinterest, click, "Save." I'm going to save it to Design Elements, but you can name yours whatever you want. You can name yours logos. Then you can start seeing and gathering inspiration of logos that you really like that you think are really awesome. Pinterest will give you suggestions for best logo design and then you can get some inspiration. Again as you're researching, this folder is also a great thing that you can share with your team and others as a place to gather inspiration for your brand. Maybe you've designed out your logo, but hey, you like how this one, this logo, looks over this particular image. Let me save that as inspiration for how I might use my logo later. As you're going through and collecting inspiration for logos, you're thinking about these principles of what makes a great logo and be looking at them through that lens. We're starting to shift into the mind of a designer and somebody that is doing branding. We want to think not only like, oh, I like this, but then a step further. Think about why do I like this? I like this because it's simple. I like this because it's elegant. I like this because the colors are really nice with that black background. Instead of just saying, I like it, be able to interrogate and talk about why, even if it's just to yourself. Then also you can found ones that you're like, I don't like that as much. Not to pick on this logo. I actually think it's cool. But if I didn't like it, maybe I would say, oh, I think it has too much of a drop shadow, meaning it's making this R and the background look a little bit more 3D, which hey, maybe that's too stylized, maybe that'll go out of fashion at some point. Or, oh, I don't really like that the R isn't super legible from a far or really small. Maybe that would get lost, maybe it's not versatile. Not to pick on this logo, I think it's great, but that's how you would do it if you were looking at a logo and either talking and thinking about what you liked or you didn't like. You can take notes. Again, if you don't have Pinterest, you can always just make a folder on your computer. Just want to start gathering all of this information and all of this inspiration, so you can both look back at it for yourself as you're starting to design in Canva and you can also share it with others and see what they think, see what there impression is. Let's continue onto the next lesson where we will learn about how to identify your ideal customer. Like I was talking about, these logos that were created, the brands new who their customers were. All of these are mobile logos, as you'll notice, Facebook is very much mobile-first nowadays. TikTok, obviously, an Instagram even more so. As you look at these, you can see that the different brands, in this case Facebook owns both of these and TikTok, they know who their target audience is. It might be a slightly different target audience, and that's why they all look slightly different. Let's move on to the next lesson and learn more about that. 6. Identifying Your Target Audience: [MUSIC] A huge part of a memorable logo is that it speaks directly to your target audience. In this lesson, we're going to go over how to identify and clarify who your target audience is. Go ahead and get out your workbook and we'll begin working on it. This is a step that I always take my clients through when I'm working with them on a logo or a bigger digital branding project, website design, all of those things, which is making sure together we have a clear idea of who our ideal customer is. Go ahead and fill this out along with me. In this lesson and future lessons, I'm going to be giving you lots of examples so you can understand how I would approach identifying an ideal customer for my client. The first thing that you want to think about is how you would explain your product or service to someone who knew nothing about it. Again, this is just getting really clear beyond your logo in your overall messaging and voice of your brand, and how you are explaining what it is that you do in simple and clear terms. Next, let's talk about who your ideal customer is. Again, maybe you already know who this is, or maybe you're still figuring it out. You might have a few different types of ideal customers. That's okay. Those are different user personas, those are different buyer persona's basically terms just to mean those are different types of customers that you want to attract. If you have several, go ahead and fill out and answer this question about the several ones and how they're similar and how they're different. Who do you want to buy from you? Why does your ideal customer buy? What do they need to have that your product or service fulfills? Again, this is the need. Some in marketing terms call it the pain point of something that they are missing in their lives or something that is challenging their lives that your product or service fulfills and helps. The next thing is what does your customer consider valuable? Think about what do they spend their money on? What do they buy? What do they consider a value to their life and what do they consider as, oh, I could get this, but it's not really essential? Because you want to make sure that your product, your service aligns with what they actually consider valuable. Next, what would a reason that your prospective customer will not buy your product? What would be a reason? Is there something that's stopping them? Maybe it's too expensive, maybe it doesn't seem that useful. Maybe it seems valuable but not valuable enough. Be thinking about that. Is there a reason your prospective customer would buy from your competitor over you? Next, in the next lesson, we're going to be looking at a competitor analysis and understanding what our competitors are doing. If they're doing something better than us, if they're doing something worse than us. But for now, just start to think, is there a reason that somebody would get coaching from this person over me? Maybe they have more experience, maybe they have more years, maybe they have more accolades. That's just an example with a personal coach. But think about if there's a reason that your customer would buy from somebody else over you because then you can address those things in your messaging and in your branding. Then is there one thing your customer must be convinced of to buy from you rather than somebody else? These two questions go hand in hand with one another. Really it is that double-sided coin of, well, if somebody is going to be inclined to buy from somebody else versus me, is there a way that I can bring them back over to purchasing for me because I can convince them that, hey, this person may have more years of experience, but I actually have experience working with bigger name clients or something like that, just an example. Be filling out these two pages and really thinking about your ideal customer. It may seem a little far off from the logo that you create, but truly you want to make sure that your logo speaks to your ideal customer. Let's get into some examples of looking at different brands and how their overall branding, as well as their logo really speaks to a target audience, to a target customer. 7. Brand Examples With Their Target Audience : First we're going to start with this one, justice re-skill. Their target audience is both speaking to those that need training in these skills, and may have been formerly incarcerated, as well as those companies looking to hire and looking to support this overall mission. What I wanted to point out here too, is that they have this motif of the little graphic image that they put down here and they work it throughout their whole website. Look at this element from the three dots and arrow, and it's like moving forward. That's the energy that it gives you is like through justice rescale, there is a movement towards a brighter future. All of that can be embedded in a small little design of a few graphic elements and a few shapes. Here we have path forward, boom, moving forward. Again here is the logo, and it's done so that you can overlay it on top of an image and just has the outline going. Then look, here's this other arrow that's similar to this arrow pointing down. Again, you'll see the color palette working through too. The color of this is the same as the color of this arrow. You can see nicely how they've been able to embed and work their logo throughout their whole website, so there's a cohesion. This arrow is a huge point of their overall logo and brand, and so they work it throughout. Now we're going to switch gears to a creative agency. Creative agencies can work on lots of different projects, branding, marketing, all of those things and their name is TBD. Right here in the center, they have their logo. It's a little bit more playful. It has that movement. TBD is a term that is known by people in the creative industry as well as the work world for like to be decided. It might be a placeholder for this is going to happen and this is to be decided. It's in the know kind of term, so they know their target audience, that the customers that they're looking for are going to understand what that means and get a little chuckle out of it. Then I wanted to show you how they do this cool thing. Again, when we're talking about versatility of your logo, where their logo design and color palette changes as you scroll over different backgrounds, so it's always legible and it's always able to be seen and that's something we're going to be talking about, making sure that your logo works in a variety of situations, or you have variations to make sure it works in a variety. Again, their target audience is probably hip. It's understanding of design principles, it knows what looks good, but it also obviously the client needs help in these realms, so they're not going to do it themselves. They are not an agency themselves, but they're looking to hire an agency that's in the know and has a good aesthetic. Next, this is a new product based example of a brand, so the last notebook you will ever need, and it's called Nuka. I wanted to point out how their logo is using the letter form in a creative way, where they actually, in this top corners where you usually would expect to see the logo, they have this N letter form. But hey, look over here, there is a U in this corner letter form and then the K and the A. What they've done is they've spread their logo out into the four corners, very creative, to make their full name. I would say that their full name in the wordmark style is their overall logo, but then they have again, the variation of the letter form in a creative way that they've spread it out. Very creative website. Their target audience is obviously somebody looking to buy a notebook. But looking to buy a really well-designed, waterproof [LAUGHTER] easy to use and formatted for exactly what they need. You can also see their target audience in these images that they're using. Hey, it's probably somebody that's in the creative rounds. They're doing a storyboard, so they might be storyboard artists, they might be graphic artists, they might be comic book artists, all sorts of things, but they really seem to know who their target audience is, the pin points, the needs of their target audience, which is a durable notebook and they're speaking directly to that, and so you can see with those types, with that type of target audience, they're probably not looking for a flashy logo. They want it to be to the point functional, because that's what they're saying. Their notebook is not frilly, but it is the last notebook you will ever need. Now I wanted to switch gears and give an example of more of a personal brand. Marie O'Shepherd, she is an art director and book designer. She does a really nice job of showing off the products that she has created. But specifically for the logo itself, you can see how she's used letter form as the main component of her logo and also included her full name with the wordmark style and underneath even a sub-headline of exactly what she does. Overall, this is her whole logo, but then you can see over here, she's sectioned out, also, just a part which she could use on something else as a stamp if she needs, say, a smaller just square logo and she needs it to be able to be seen at a smaller level of size of scale rather than really large. This is a great option for you if your target audience is people who want to engage with, and buy from you directly. Personal brands normally have the person's name. If you look at my website, you'll see my personal brand is Nisha Britton. That's my name and so my logo for that website is just my name in a specific font. 8. Introducing Our Real-World Client: I'd like to introduce you to our real-world client that we're going to be taking through this process and as I mentioned before, I feel like it's really helpful to ground the information that I'm presenting with a real-world client. This client has agreed to be used as an example showing how I would take their current logo and with all of the things we're learning in this class, give them a little upgrade and redesign and look at their overall branding and how it fits into the logo design. Moment Sales is our real-world client. They specialize in sales coaching. Here is their website and logo as it stands so far. Here's their logo up here, you'll notice it's the wordmark style. Meaning that they have their name as their logo. They've stylized it a little bit, having the sales down here and this line here. As you scroll, it transitions into the letter form style. Meaning that now it is just the first letter of their company name with that same line underneath. There's consistency. We're going to be talking more about making sure your logo and having logo variations that work in various formats and styles. That's a nice example of this here. Overall, I would say their branding is somewhat professional and corporate. But having a playful element to it as well. It's got the animation, it's got promotional videos, testimonials. Overall, it feels like it's a combination of playful and professional. That's the overall branding. You can see how the colors that are used in the logo are informing some of the text colors. The overall color palette is a blue and white with various hues and some pops of other colors. But you can really see how there needs to be this cohesion between the logo and the overall website style. This is our client and I would say that their target audience, bringing it back to the target audience conversation, is people who are in business, probably higher end business, looking to really up their sales capabilities, their abilities to close deals. We'll be thinking about that. They're professionals. They're business people, may be entrepreneurs looking for support to be able to close more of the bigger sales that they're trying to make. Now let's look at the ideal customer questions for our real-world client. I'm going to show you how to do it with this grounded example and then I want you to fill it out for yourself if you haven't already. How would you explain your product or service to someone who knew nothing about it? I'd say sales coaching. Who is your ideal customer for this client? I would say businesses, entrepreneurs, leaders looking to improve their sales process and to convert more potential clients. Why does your ideal customer buy? What do they need that your product or service fulfills? The ideal customer that they're looking for is one that, hey, they do actually invest in getting coaching. They have enough funds to be able to hire a coach to take their success to the next level. They've probably had a deal of success already, and now they're looking to reinvest their funds into leveling up and bringing their sales process to the next level. Why they buy? Because they need help bringing it to the next level they haven't been able to do that yet. That's what the service fulfills. What does your ideal customer consider valuable? I'd say that this, our client's ideal customer, would consider having a functioning sales process and team really valuable and they can see how even if they have the best branding and if they've already found some success in order to reach that next stage of growth, they need the next level of coaching around sales. Why would they not buy your product or service? I would speculate that they wouldn't buy because they feel like their sales process is okay, it's getting them by already. I would speculate maybe because they feel like they don't have or don't want to invest a bunch of money into getting coaching. Those are reasons they might not buy, and is there a reason they'd buy from your competitor over you? I would say maybe if the competitor offers lower expense for coaching. I'd say if the competitor has a more flashy website. I would say if the competitor has more proof of success. If they have some really big name clients on their website. Those all can be reasons. That's all stuff to consider when thinking about your branding. All right. Now it's your turn to fill out these questions in your workbook and feel free to share them in the project gallery. I want to see who your ideal customers are. That's going to help me too to give you feedback about refining these questions and asking other questions so that you can really get clear on who your ideal customer is. 9. Conducting a Competitor Analysis: Sometimes the best way to identify what you like and don't like in a logo is by looking at other brands and other brands' logos, especially those that are in a similar industry to yours and appealing to a similar target audience. In this lesson, we're going to do just that. In marketing terms is called doing a competitor analysis. Although we're not going to take a deep dive into competitor analysis, we are going to use the workbook and you'll work along with me answering questions and gathering inspiration from others in your field. That I'm also going to show you with our real-world client how I would conduct a light competitor analysis looking at brands that are similar to our client moment sales brands and breaking down what elements they have present in their logo and gaining inspiration for how I'm going to do this logo redesign, and then you're going to do the same for your brand. Just to refresh, here's our real-world client moment sales. Here's their logo. We looked at it in the last lesson. Now we're going to continue on to look at moment sales competitors. I asked this client to send a few competitors in their industry so we could look at it together and see what we think is working and isn't working with similar and what's different to the moment sales current logo, and then how we can upgrade their logo to make it stand out even more in their industry, in their field. The first competitor that the client sent over is X Force Management. Here we'll look at their logo first and see how it's got the arrow motifs. That feels like forward movement. Obviously the X ties into their name. I think it's X Force Management. Maybe it is just Force Management, in which case this graphic might be throwing us off a little bit. That's something to think about. Then now let's look at how the color palette, which we're going to be talking about in the next lesson, really informs the color palette of the rest of their website. They're using all of this blue palette. They have slightly different variations on the blue color, but it is really going throughout their whole website. Then again, the call to action, meaning whatever they want you to do on the website page is a different color. But other than that, everything is really using just three to four colors. You can see how the logo greatly informs that. I see that it's pretty professional looking. It's got just a very boxy font to it and it has this X which again may be it's a mistake on their part because it looks like it says X Force Management and maybe they're just Force Management. My recommendation maybe in this case, if it's not X Force Management, which I don't think it is because I'm looking at the URL here too, and it's not saying X, is that they maybe just keep it as the pointing arrow rather than having it reversed and making it look like an X. Or if they placed it at the end over here, then that would make more sense to me. It wouldn't look like X Force Management. Already we're learning things by looking at our competitors, being careful to intentionally put things and not put any graphics or elements that might confuse the viewer, the user, the prospective client in the name of the brand. The next competitor we have is Challenger. You see that they're using a Word format style. They're just using their name, but they have a more rounded, less boxy font that they're using. Then they gave this nice little touch of making it more accustomed by having the g have again an arrow. We're seeing arrow motifs within the sales coaching and various coaching industry is popular. It's forward movement. It makes it feel like, yes, we're going to move you forward, we're going to move you up. We're going to progress you in whatever skill you need. This arrow is symbolizing the direction they're going to take you, moving you forward. The you in this case is these brands' target audience. You can see already how even if it's subtle, the logo is speaking directly to that target audience, even maybe subconsciously, what their needs are to move forward in their life, arrow motif. Again, we see the color here, this black is the color of it. Then they have the orange, and they're working the orange suddenly throughout their website. These little pops of color is that same orange. This down here is that same orange. This is a slightly lighter orange, yellow in the middle of those colors. You can see how again, they're using basically three main colors for their color palette and it's very much reflected, although that lighter orange isn't reflected in the logo. The rest of the colors, the two other colors, are reflected in the logo and then throughout the website. Looking at this overall branding, you can just see how this one, the other one, the logo was more boxy and then the whole website felt a bit more about boxes and geometric patterns or fitting things into a grid. This one, again it has a bit of a grid, but it's also got ways of suddenly breaking out of the grid and feeling a little bit more rounded, a little bit more triangular, so less grid-like. You can see how that motif of the logo, that arrow pointing upward is then repeated throughout the website. Lastly, wow, another arrow. [LAUGHTER] We're seeing a pattern here with moment sales competitors, which is arrows. This one is more of a personal coach I would say, rather than having it be under a brand. It's under Richardson Sales Performance. It's leading again with the face of who the personal brand is, but again coaching too within our competitor realms for our client. Richardson Sales Performance, we have the R here for Richardson, and then we have an arrow pointing upwards. I wonder if with our client redesign logo we need to work an arrow in here since we're clearly seeing that with the competitors they all have an arrow, or do we depart from that and then we're setting ourselves apart, or do we find a subtle way, like the Challenger, the last competitor that we looked at, they suddenly put in that arrow, but this is a very clear arrow pointing upwards. Richardson Sales Performance is going to progress you in your sales abilities and closing deals. We get that. Then we see here that the font, I think it's really great the progression of these three competitors, whereas the first one their font was super boxy, the second one was way more rounded. Now this one is somewhere in the middle where it's got a little bit of a rounding, but also less rounding than the last Challenger competitor that we just looked at. Again, we can see how this color palette, this blue here, is working into the blues throughout and this pinkish [inaudible] color is being reflected in the picture and his skin color, and then again in this font here. We can see how really there are three main colors that are being worked with, and they are all present in the logo up here. That is super great for you all to begin seeing how once you work your logo, once you have a logo you're decided upon and a color palette for that, which we're going to be doing in the next lesson, then you really will be able to build out your website or redesign your website with these new elements in mind. Let me know if you want me to teach a full course on website design and bring in some of these lessons that we're talking about right now. I would be happy to do that, but it's up to see if there's interests. Leave that in the comments section on this class and then I'll know, hey, you really want a class about how to then take your logo and work it throughout your website. Again, we can see that this website has a lot of the arrow motif running throughout it, the same colors and a different style, which I would say is even more breaking out of the grid, breaking out of the box by having these different elements intersecting and interacting with one another. It's a very modern style that I've seen a lot. We can tell and also rounded corners, we can tell that this is a nice modern website. But back to the logo because that's what this class is focusing on. Here's this logo. Now we've looked at all three of our client moment sales competitors, and we can begin thinking for ourselves now. I want you all to pull up the competitor analysis page from your workbook and we're going to go over it together. 10. Competitor Analysis for Your Brand: Now that we have done our competitor analysis of our client for this project, let's do a competitor analysis for you and your brands and talking and looking at what you want for your logo redesign. By understanding what you're competitors are doing, what you can do similarly and how you can improve upon the process and make your logo stand out from the rest. It's a pretty simple competitor analysis, obviously this isn't a full masterclass in branding and digital marketing which I could teach in the future. But for now I really wanted to give you at least a taste of what goes into a full brand strategy and a big piece of that is looking at your competitors. For this you're going to specifically be looking at your competitors logos but you can also pay attention to what they're doing with their website, the colors they're picking, the words they're using, the images they're using. All of that is a bigger picture of what fits into the overall branding. The first question I have for you is to look at your competitors branding and in general, what logos do you like and why? Or in general, what do you dislike about your competitors branding and why? Start just looking at three competitors at least, you can do more than that but like we saw with our clients competitor analysis. It was really nice to see a variety of what the competitors were doing and also see the similarities of that arrow and the overall branding of their logo. Now it's your turn to look at your competitors, pull up at least three and start just briefly even writing about what logos you like, why you like them, or what you dislike. If you see repeating elements, themes, colors, all of those things write that down and collect that here. Then paste some links to competitors, websites, logos, marketing materials, any of that stuff that you like below and what you like about them. This is just the general space for you to collect various competitors. You can even put their links in here and then you can separate it out by the ones that you like and what you like about them, and then once you dislike and what you dislike about them, and this is going to help you develop a keen eye to see what elements you like and dislike. Really an added bonus of this is if you do in the future work with a graphic designer, with a marketer, with a brand strategist, you'll be able to share this page with them and through doing that, they will get a really clear understanding of your personal aesthetic as well as your overall brands aesthetic. What I would love for you to do now is upload this competitor analysis page from your workbook to the project gallery and I will give you feedback about what I think you're doing right and what you could even go further in. 11. Colors & Fonts for Your Logo: [MUSIC] Now that we have looked at other brands and other competitors for our real-world client, you may have begun to see some inspiration of color palettes and fonts that you like. Well, in this lesson, I'm going to show you some great tools to further inspire you about what colors you might want to use in your logo, as well as what fonts you want to incorporate into it. As I pointed out, a lot of the competitors in this industry for our real-world client are using a limited color palette of three main colors. That is a good direction to go, especially for a logo. You don't want it to feel too overwhelming. I'd say two to three colors is really the maximum you want in your logo color palette. You may be inspired. You may also already have a color palette that you're working for. Doing this lesson is going to be a great opportunity no matter what for you either to decide on a color palette in inspiration, or even think about how you might like to modify your current color palette to upgrade it with your new competitor analysis in mind and also with your target audience in mind. I want to show you a few great tools that you can have for free to start thinking about your color palette. Right inside of Canva they have a way to set your color palette once you've decided on it. They have different presets that they already have created and curated. You can use that. But I like before jumping into Canva, you'll notice we've done quite a few lessons before even getting into Canva. That's because I want you to really carefully consider what you're doing, who your target audience is, who your competitors are, and what style and what colors and what fonts you want to use before getting into Canva. Because one danger of Canva is that there are so many great templates there. You can just select a template and use that as your logo. But as I mentioned before, you don't want a templated logo, you want a custom logo. Thinking about your color palette and font selection beforehand will help you to really intentionally choose something going into it. That way, you are not just picking what is already a preset and then maybe somebody else has that exact same preset as their logo. That's what we want to avoid. The first thing is Adobe Color. This is a great tool by Adobe that's for free. You just go to color.adobe.com. Then you're able to select different styles of color palettes. You'll see down here it's creating a color palette based on the different colors that you have. You can select different styles to triad, complimentary, split complimentary, square, compound shades. There are so many options and you can just really have fun playing around with this custom tab and creating a custom color palette. Then even just using these three colors from it if you wanted, or just selecting this color and this color. So you don't have to use all the colors provided in it, but it gives you a really nice base to work off of. Then down here, it will give you the hex code that you can then put into Canva, and then you'll have your preset colors in there waiting for you. Then if you go up here, you can look at the Explorer tab and you can see different color palettes that others have created. Maybe you find one here that you really like, then you're able to click on it and again, get those codes and put it into Canva, which I'll show you how to do later. Another one you can do is look at trends. What are current color palette trends? You might find one that you really like and they have different industries as well, like fashion, graphic design, illustration so you can look within what your respective industry would be. Then you can select a color palette that might be trending. 12. Figuring Out Fonts: Now another great tool which is a Chrome extension, is called WhatFont. I use this a lot when I'm doing my competitor analysis for a client, when I am looking at a website that I think, "Wow, that is a great font, what is that?" Well, you can use this. Let's go back to the competitor of our real-world client, and I will click up here to enable the WhatFont plugin, then you'll see when I hover over the different fonts, it shows me what it is. This is Open Sans, this one is an Open Sans, Roboto Slab, Open Sans, Open Sans, Roboto Slab, you can see their headlines are Roboto, their text, the body text, is Open Sans, so you can really learn a lot about what fonts they're using on their website. Lastly, let's look at Challenger, Graphik is what this one is called, Graphik, a Serif font, Graphik again. Again, LyonText, it's so great, it's such a great tool because rather than being like, "Oh, I like that font, what is that?" [LAUGHTER] This tool enables you to know to some accuracy, obviously it's not always 100%, but it gives you an idea of what that font is, and then if you can access it on Canva, if you can access it on Google Fonts, then you're able to use it yourself. Another great place is Google Fonts, a lot of these fonts probably will be included in Canva because they are free fonts to use for everybody, and this is great to know for when you're building your website too. You can browse through Google Fonts and see what types of fonts you might like, and then you can look through the categories as well, and if you click off different categories, it'll narrow down, say, I want to just find handwriting ones, and see, "Okay, what kind of handwriting might I like? Oh, I like this one or oh, I like it more cursive," this is really just an opportunity for you to start browsing through [NOISE]. Like I mentioned before, a great thing about what you're doing right now, gathering these colors and fonts that you like, is that you are creating a cohesive brand palette that you can work with throughout your website and all of your other branding materials. Make sure to take note in your workbook of what colors you like and what fonts you like so you can come back to those later when you're designing out even more assets for your brand. Now that we've done the color and font inspiration, without further ado, we're going to get right into Canva and begin designing, let's go on to the next lesson where I show you just how to do that. 13. Starting in Canva: Now we're going to get into setting up your design in Canva. First, if you've already started your Canva account like I said, this is what you're going to be seeing, this is your homepage. You can browse through templates for all sorts of things from social media to marketing to education, and you can also if you go here, type in what you specifically, what will you design, what you want to design. Let's type in logo and see what types of templates we get, there are tons of templates and they are very nice, you'll see some of them are pro, and again, if you have a pro subscription then you'll get this template for free, if you don't, then you're going to have to pay for it. There right off the bat is a benefit to having a pro subscription, but I'm going to encourage you not to rely heavily on templates, so either way, you are going to be good to go even if you have a free account. You will see if a design does not have that little crown symbol, then it's free for you to use, and so you can just browse through all of these templates and begin getting inspiration, however again, go back to your target audience workbook page, and go back to your competitor analysis page, and go back to the fonts and colors that you liked, don't let all of this distract you too much into getting off track from all of the amazing work you've already done. You can browse through these templates but then I'll have you join me back over at the very top and we're going to create a logo from a blank, so they give you this nice square template to start off with a blank page. You can see here that again, you still have your templates to access, even when you click on one, you're not going to lose it, so you can look through them some more, if you click on one, it will immediately populate your page with that template. Be careful if you're designing and then you click over to another one, it's going to replace it, how you avoid that is you add a page, and then if you click again, it will put it on that next page, but again, if you click on this now it's replaced it, you just need to be mindful of that because you don't want to be designing away and then have it lose your template and replace it with another one, but you can always undo by going up here and undoing and it'll take all your actions backwards. You can redo it, you can do Command Z on a Mac, and so there's plenty of ways to get your work back even if you make a mistake and paste another template over your custom logo, but let's go ahead and clear this all out. I'm just going to highlight it and delete everything, and you'll notice now that the background has stayed black, so that's where I'll show you, we're going to get into the colors now. 14. Fonts & Colors in Canva: If you go down here to styles, then you're able to look at different combos that they have created for fonts. These again are a template of fonts that go well together. [NOISE] You can also go to colors and see different trending color palettes and add that to your design. Let's say, I think that my client's logo might look good with this color palette. I can add this one in [NOISE] and I can work through the different colors and play around with them right here. Then if I type up in here, let's say I type blue, you'll see that it's giving me both just a basic blue, but then it's also giving me other options that I can select through. Then it has these color palettes here that they've created, and I could select from this. Maybe I like this blue, now I have this blue here. Then if I close it out, maybe now I want to add a different color. Let me try a gold. [NOISE] Now they're giving me all of these gold options. I like this one, so now I have that one. As you can see, they give you a lot of awesome options to play around with. What you can do is just find a picture from your brand. Let's just say, this is one of the pictures I've taken. I really like the colors in here, I think one of these would be nice for my logo. So I'm going to select the end, go up here to the texts color, then add a color, and I can go here to the dropper, and this is going to select a color from this photo. If I click here, you'll see it's that color. Maybe I want to change it. Maybe I want it to be this pinkish in here I have it. Do I want it to be the blue? Again, select the dropper and find the color that you want within the photo that you have. That can be really helpful if you do already have some branding. Even if it's light branding, you just did a photoshoot, say you have a product and you just took photos of it, you want your logo to match the photos of the product that you have, you can drag that photo in, you can upload it right here in the uploads, and then you can drag them into the design. It doesn't actually be anywhere special because then you're just going to extract the color from it. I want this color and then you can just delete the photo out of the frame and there we go 15. Pro Canva Users Brand Kit Feature : By clicking on this little box in the top, you'll see now all of your colors have opened up. You have a default colors, this is what they always give you to work with. You can add another palette. Again, you can have your brand kit, and then you can have brand logos where you can place your logo once you've created it, and brand colors. You can add in here the hex codes that you got from your inspiration. For our real-world client, I remember that they had a lot of blues going on. I might get more precise with this as I go on and I pursue it further, but for now, I'm just going to show you how to do it, so add a blue. Now I want to add another one and I remember my client said that they wanted to have a little bit of a more warm element like the sun coming into it. Hey, this is a nice gold type yellow, so I'll add that. Then I'm going to add a third color and maybe I'll have that be more of a gray or a black, and so then I have these three colors to work with. I can always come back and add more colors. Maybe I think as a designer, I can just see, "Oh, I think this blue doesn't quite go with the other colors as well as it could. Maybe I'll make it a little bit more to the teal side." For you, you don't have to do this guesswork because you've already done the work of selecting out your colors in the previous lesson, so again you can just press the plus, and then right in here, put the hex code of what the color you want is. I'm going to delete that one and that's how you delete it. Now we have our brand fonts. This is awesome, isn't it? You can upload a font, if you downloaded one from Google fonts, which you are able to do for free, and you can go ahead and upload it here, and then you can also look through the fonts that they have and choose it and then these will set these as your default fonts. They have so many fonts in here. You suggesting, try calligraphy, try Open Sans. Hey, let's go over to our moment sales. Let's click on the "WhatFont extension" for Chrome, and let's see what fonts this is, this looks like it's Roboto. They're using that a lot. I wonder if Canva has that one. Let me look, let me type in Roboto. There it is. Awesome. Now, I can put in the exact font that my client is using and I know it. Then if I want to add a subheading font, I can do that as well. Sometimes it looks nice to have a mix of a more script, more calligraphy with this more boxy font. Maybe I'll type in scripts here, and then I can see all of the different script fonts they have. Again, this is a more professional leaning client, so I don't want to get too playful with it but is a nice script that might look like a good complement. Then you can look and preview how the two scripts look together. I can always come back in here and change it around if I want to, but this is what's so great about having it right here and now it's set as the default for this design. Go ahead and do that for your own design. Put in your color palette and put in your specific fonts that you want to use. 16. Different Types of Templates in Canva: Now we're going to get into exploring templates in Canva. As I mentioned before, you can definitely use the templates that Canva provides, but I encourage you to go ahead and customize those. I've actually seen situations where multiple people have used the same Canva template for their logo and that's not a great thing because your logo is really supposed to be this unique symbol for your brand. If you're using one just out of the box, then it's not unique. You can't trade mark it and also others might have your same logo which you want to avoid. In this lesson, we're going to look at how we can use templates and draw inspiration from them, but build out beyond that. Here we have our blank document again and as I showed you, you can look through these different templates that they have right here and if you click on one, then it will populate into your blank canvas. They have different suggestions for types of logos and templates that they have curated for that. You'll see below, there is doctor logo, church logos, event logos, animated logos. There's so many you can look through. Again, these ones are pro, meaning you'll need a pro subscription to use them for free and these ones are available to use even if you just have a free account. There's so many to go off of, so many to look and gain inspiration from. I want to take you over now to our real-world client. They provided me with this logo that they had started creating in Canva. As you can see, it's a pretty big departure from what their current logo is. Pulling up their current logo, this feels much more simple and a bit more corporate, and it has this nice element to it but I can see that the client is wanting to move a direction of having their logo be a little bit more artistic, maybe speak to a slightly different target audience that has a connection to the world, to the earth and the symbolism of them moon and the sun. Again, I haven't talked extensively with my real-world client about this but just from looking at this, I can see that they're wanting to incorporate the nighttime and daytime visuals, the power of the moon, the sun, the cycles. If we want to think about it in relation to sales coaching, we could think about, okay, well, what do the moon and sun represent? The sun really to me, represents a lighting up and illuminating of different areas and then the moon is like the subconscious, the dream time and so I see the moon and sun being an integration like it is in this icon, is integrating your intuitive side with your logical side and bringing those together to be able to make sales in a holistic way. That's what I would get out of this logo without talking extensively to the client. The client did tell me that this is pretty much a template in the sense that this is just an icon that Canva provides. How do you get elements like these? Well, you go over to the Elements tab and then I could type in, say, moon and see what comes up. Then you can also distill down your search by if you want to find a video of a moon, if you want to find a photo of a moon, or in this case graphics of the moon. So we can start scrolling through and seeing all of these beautiful graphics Canva provides and these are all for free, which is awesome. You'll see some pro ones too like this one and so we can start to see, okay, there's a wide variety of moon images that we can get. I'm not sure exactly what the client typed in to find this specific one, but I imagine they typed in something and found this icon and liked it and then they put the text of their brand underneath here, Moment Sales Agency. Then we can see that they have some variations, a slightly bigger one and then they have one that's just the icon itself and this could be used for a favicon, which we'll talk more about later but it can have multiple uses for just the illustration itself without the text, even how we can see here how the M appears, that sun and moon image could replace that. What I'd really like to do is take this as a starting place and this example of what our client wants to re-brand into, what they're looking at for a new logo, what they like, even the font itself is slightly different than the current one that they have and so we'll keep all of that in mind while also making them a more custom logo. We're going to get into that in the next lessons and I'll show you and you can move along with me. Now back to your project and your logo. What I want you to do is start playing around with a logo that you think is similar to one you might like to end up with for your end project. Let's go back over to the templates over here. Maybe I'll start out with this one in the light. If I'm starting out, is this a starting place, then I can see, okay, I like that they have the one-word smaller font up here and then the other one down here. What if I made this bigger? What if I made it go over here? I don't like that so much. Okay. What if I made it go down under here? What if I rotated it? What if I rotated it and then I went to select this and you can do the regular command C for copy, command V for paste or you can also, if you click on here and you click right here, you can duplicate it and so then what if I duplicated this and I made it like that and then I had them kind of mirrored on the top and the bottom. I'm not saying I liked this as a logo, but what I want you to do is just start playing around with one that fits your ideal customer, your target audiences aesthetic, that plays into your competitor analysis and includes elements. We're going to continue on in how to customize more and how to really get the logo but for now I just want you to play around a little bit, not getting attached to it. Don't get overly attached to this first variation because I'm going to teach you so much more, but begin playing in the Canva rounds with templates. 17. Styles of Logos for Your Brand: Now briefly, I want to walk you through some different styles of logos that I created really quickly within probably 30 minutes total, and talk about what different types of brands would fit for these styles and just start to give you a sense. I did them all for my brands as an example. This first one is reflective brands. We are a creative agency and we specialize in immersive technologies. You can see here, this style of a logo feels very simple, it feels professional, it has a nice gradient little image right hear icon, and it feels maybe like the globe, like forward movement, like a progress, it does have this tech feel to it and this creative agency feel to it. Now switching gears, let's talk about my personal brand. That's really who I am as a creative artist, as a filmmaker, as a storyteller. You can see how this is radically different. It's a signature, it's like my signature, and then a rose next to it. I'm not sure if that's the perfect illustration to encompass what I do. But if you're working with more of a beauty brand, a personal brand, something where you want to have a more delicate touch to it, you could design something in this direction. Now, this one is even more stylized in the direction of a software as a service. A lot of companies like that, you'll see that they have these unique shapes, and gradients, and tech. That's why you really want to do your competitor analysis, and see what others are doing in the field because these are designed languages that are being created for different industries. If you can intentionally tap into the design languages as your customers and potential customers are looking through your website and your competitors websites, they will see, yes, you get what speaks to them visually. Something that speaks to say, somebody that's looking for a law firm visually is going to be dramatically different from a boutique hand cream [LAUGHTER] company that's creating a boutique hand cream product. We all know this unintuitive level, but we're taking the intuitive and as designers, we're making that logical and we're making it understandable of why we need these very intentional decisions. Again, I just put multiple elements together to create this little design over here, and then I have a more rounded font. It's playful, but at the same time it is tapping in to this specific tech realm. Now back to my personal brand, I want to show you the contrast between them so you can begin to see, Okay, here's the contrast between a logo that is more artistic, creative, personal brand, versus a business and agency, those types of things. There can be a bleed between the two. That's why it's so important to understand your target audience. Who is going to be looking at your logo and responding to it positively and also what your competitors are doing. Again, this is really simple, but it's my signature, and then it's a paintbrush stroke. Then this is another version of that. Again, these are not extensive, but I wanted to show you what I could quickly create within a few minutes really, and how they're different aesthetically. As you are looking through templates, you can be looking at the categories, and seeing what the trends are in those specific industries, and understand how you can make your logo appeal to whoever is going to be looking at and hopefully buying into your mission, your product, whatever it is that you are creating this logo for. Now that we've looked at all that's possible with the templates, let's move on to looking at how we can customize our logos using different elements within Canvas. 18. Customizing Your Logo: You are making such great progress. Now we're going to cover some of the core features like elements, shapes, lines, and even the font and bring it all together to start quickly drafting up some logo options. As I showed you before, my real-world client moment sales, already started creating some logos in Canva. Like we talked about, this is a great start. However, it is more of a template because it's just using one element, which is as is out of the box and then the font. Now let's go ahead and create another page. We're going to add a page under here, so I don't mess with the original. Just to say I made a copy of this too, so I'm not messing with the client's original design. Let's start thinking about how we can build out this logo for them. By seeing this, this real-world example, I hope it will inspire you to see how you can bring in elements, shapes, and fonts, but make them custom. Don't just make it a plug-and-play template, or don't just select one element from the elements panel and put it as is and make that your final logo. Because again, it's not then going to be custom and maybe somebody else will have that same one. I'm going to copy this right here. Again, you can press "Command C" if you're on a Mac, you can also go ahead and press this button right here that will duplicate. I'm going to drag it onto this new canvas over here. I'm going to make it a little bit larger, and you see how these two items are grouped together right now, well, you might get items that are grouped or you might want to group items. If you want to ungroup, just up here, you see it says ungroup, you click that. Now, these two are free to move on their own. Then again, if you wanted to group it, I'll just select all of them, click "Group" and now it's one unit. This is really important to know as you start designing and you need to maybe group or ungroup elements. Next, I'm going to start with the inspiration of the sun and moon motif. I'm going to start looking at elements that are the sun and moon, but not having it be just one icon, but maybe bringing together different ones. First, let me look for moon and see what happens. If I'm on the Elements tab, I type in moon, and then you'll see here I can look at all of the elements, I can narrow it down to just photos. But for me right now, I really just want graphics. That's going to help narrow it down already. I'm already seeing that they have some very interesting and cool moon designs. I'm thinking since this is a crescent which our clients started off with, I want to keep that crescent moon rather than a full moon. But I may change my mind along the way. I'm also going to look at the font and let's make it even bigger here. Is there a way that I can work in the graphic to be incorporated with the text itself? See this is cool but it is also if I just grab this and put it in there, it wouldn't be any different than just grabbing any of these other ones and it's not going to be custom. If you click on any icon that you like, then it will immediately come into the design itself. A lot is going on in here, but I'm just going to play around with it a little bit. One thing is, say maybe I didn't want this bottom part, I just wanted the different moon phases. Well, I can crop it out to a degree, and then I can say done, and so now it's just that which feels a lot less busy and is nice. You'll also notice that with some of the graphics, you're able to change the color palette. Let me click on this black one here. Maybe I want that to be more of a true black rather than a gray. Then maybe I want to change this one to actually better match this text right here. Now I can have that be that way. You see how you're able to customize them. Not all can be customized, but some can. You'll also notice this magic recommendations tab. It's really great because it looks at the style that you have selected and it's going to recommend ones that are similar to that style. Let's see if there's any other moons that I think could work for this design. Again, you'll notice that a lot of these are pro elements, and so that's another benefit of having the pro account is you're able to get them. But if you don't just keep that in mind while you're skimming through and don't select one that is pro because then you won't be able to use it without paying more. I like this option, but I want to play around with different ones too. I'm going to duplicate the page. That way I'm not losing this one. This is an option, but let me just have this one down here that I can play with in a different way. 19. Iterating on Logo Options: One idea I had was it be nice to have a crescent moon and perhaps have it either facing up and maybe underneath the o, or maybe underneath the sales, or maybe even to the side. Let's just play around with what that could look like. This is your opportunity to play, so don't get too attached to anything. But I'm liking how that looks right there with the crescent moon encompassing the moment and the sales. You can see how it's a nice flow. What if I wanted this text to rather than be centered to be justified to the side. Well, all I have to do is click that and now it's that way. Now, the M and the S are aligned and they're inside of the crescent moon. This is an interesting option and possibility, let's keep playing around with it. For one thing, the color palette isn't quite right for the moon. Let's switch it over to the moment sales texts and see if we can get that closer. Let's have this one maybe be a lighter. That's interesting and looking nice to me. [LAUGHTER]. Now let me think about if I wanted to bring in the sun element to this variation. Let's type in sun. Look at this, this is cool and a nice counterbalance to that moon one that I did. Let me make it a little bigger and maybe I need to make the whole thing smaller to better fit on the Canvas. Well, what you can do is just highlight everything and then if you just adjust the size, the scale with that, then you're easily able to create the right size for your Canvas. I could rotate and again, you're just able to rotate through dragging that little Rotation icon. Then what if I had this coming off of this? It might look weird but this is a time to just play around and see if you like it, if you don't like it. That's making the moon look a little bit like a porcupine in my opinion. Let's see if I make it a little bigger and then I can move this element to the back and behind this element. If I right-click on it and I send backwards then it sends the selection all the way to the back. That is cool. But one thing I'm thinking about, it's almost like an eclipse, which I like, but it might be a little bit large for various situations. Be thinking about that. Because in the next lesson we're going to be working on variations. But for now again, it's an opportunity to just play. I'm not going to get too stuck on that. I'm going to make another copy and this is all about just building on the copies. Remember, you can always undo and redo also if you mess up. What if I also made everything encompassed into the o itself? I'm going to scale this down, and I'm going to have it be like a crescent moon in here. That's interesting. Let me show you, I don't love it, but let me show you how you can work with shapes to cheat. Actually being able to do something in Illustrator where you're creating very custom say font variations. Let's see if I got a circle. I'm going to clear all of that out and I'm going to type in circle. Then I get all these shape options and I'm just going to click on this one and it'll come in whatever color it comes in. But then I'm going to make it white, so it just blends into the background. Then what if I went ahead and put this over the o? Blocking out the o, and I can do the little micro adjustments and then I'm going to move it to the back. If you're on a Mac, you can press Command and then the left bracket. That will allow you also to change the layer that your various elements are on. You can also do that with right-clicking and then send back, bring forward but that's a little keystroke shortcut. This is cool. Now one drawback is that if I have this on a background, that is, let's just make a background right now. If I go to Elements, and here you can see lines and shapes to use, you can see all the lines and shapes that are built-in. I'm going to put a square box. I'm just going to leave it this color, just to show you this, for example, Command and the back bracket to bring it all behind. You see that it is not just a transparent crescent moon. But that can be cool than different situations. It is revealing different parts of the design and it does still look like a moon and I'm okay with that. But that's something to be aware of. If you're blocking out letters with shapes they are going to show if you put them on a background that is a different color than white or a different color than whatever color you make the shape right here. That's a drawback of using Canva versus say a platform like Adobe Illustrator is there, you're able to customize a lot more. But hey, here we're able to do this without being professional graphic designers. I think it's a very fair trade off. I like how that is looking just with the o in the moon. I'm going to take away this blue background because it was just to show us. One thing we want to think about though is making sure it doesn't look like McMahon [LAUGHTER] has now. When you are getting playful and creative with your font, you still want to make sure it's legible and it's understandable. One thing I could do is just make this circle a little bit smaller so that the other side of the o still shows up. I might micro move that over a little bit. Another thing I could do is I can have this be the same size but I can go back to my Lines and Shapes and get a circle that has a outline on it. Then if I scale that way down into the o as well, move it over and move it on top, and then in the arrangement, I'm going to move it back one so it's not covering our crescent moon. Then in the colors, I'll make it the same color as the font itself. Now I have it, so it's still clearly an o, but it's a crescent moon, and depending on how, if I move this one more back and then I move it out or in, again, maybe I'll move this in more until we have the o revealing itself a little bit. Then I will take that other one. It can get a little tricky selecting the right ones when you have layers like this. But hey, that's getting somewhere interesting and a little bit cool maybe I don't know, I'm not sold on it yet, but I'm also liking the way it's looking. That's interesting. Let's let that be for a minute. One thing I might do is reverse these two colors. Because I notice that this one is a little bit more primary in it. I might make it more like that so it's matching the color of the rest of them a little bit more. Crescent moon, we've got that. Let's see where could we work in the sun and be careful not to move that part. One thing you can do if you don't want to move an element, is you select it and then over here you lock it. That way now if I'm trying to move this, it's not working. Well, I can always remember where I can unlock it if I want to move it again. But that's a good way to not accidentally move a layer that you're not trying to move. I'm going to lock that layer and now go to the sun and see where I can put the sun. Again, I hope you're really getting that this is something great that you can do on your logo and all of these tools are ways that you can use it for your logo. I like that with the S down there. Then where will we put the agency in this? Maybe just how they had it originally right at the end, we can even line it up so the y is in the same alignment as that bottom. That's nice because this one is the color of the agency too. It's like the movement is happening. I'm liking this one. I'm going to unlock this and as I like this one as a possibility, I'm going to grab all the elements and I'm going to group them all together. Then I'm going to make this a little bit bigger, so it can take up the full size of the page. I can zoom out here, make it bigger, scale it up, have it right there. It's all locked together. I think I could finesse this a little bit more. But this is a cool option. Let me keep working on some other options. 20. Picking Your Favorite Design: Okay, so I've been working on these a little bit now, finessing them more. Just to remind everyone this is where we started. We have the sun, we have the moon. You'll notice that it's more oriented in a vertical fashion. Here are some variations that I created. You saw this one where I brought in the moon in this way encompassing the moment and sales. Then I have agency underneath and I have the sun represented here just on the s. I think this is a nice looking logo, it's balanced out well. Again, let's think about the principles. Is it simple enough? Is it memorable? Is it versatile? Is it timeless? Is this something that is overly stylized? I don't think so. I think that it's simple, visually, it makes sense, you get the impact of it, and it's clear for the viewer what they're looking at. Here's a slight variation I noticed, and we're going to get in the next lesson way more into variations. But I didn't notice when I zoomed out a little bit, the sunrise over here are lost, at least in this version of it on the white background, and the agency is a little bit lighter. The client had created in this originally agency non-bold, but I think it's important to at least have the word agency bolded, if not darker, so that it comes across clear enough in a smaller format. Then I went ahead and did a version that has the agency, and the sunrise, and the same color too. That's an option and maybe that is more easily visible the entirety of the logo from far away. Then again, I have this one. I cleaned up the crescent moon even more, making it look a little bit like in a clips. What I wound up doing is taking the O out of moments, so I deleted the letter O and then I created enough spaces between the two Ms to be able to fit in this new design that I created by layering the crescent moon, the circle that was white, and then the outline circle that was the same color as the rest of the text. That's how I did that, I just finessed it a little bit more. Again, we have the S with the sunrise and agency right underneath. I could do the same thing where I made it all the same color, if it's more easy to see and maybe we'll do that in the next one with our variations for this version 2. Then I have this version, the third version that I played around with, which is finding a slightly different sun pattern. I typed in the sun again and looked through the different rays that were available through Canva, and I thought, Oh, this is a cool one too, so maybe this is a nice style where the O is encompassing both the moon and the sun. Again, harkening back to this original one, but see this is just one element and it's something that was found in the template so it could be easily replicated by anybody else. But all of these are custom. They are using elements from the amazing extensive Canva library, but they are putting them together in a unique way that no one else is going to do, and so it is truly a custom logo at this point. I like all three of these options. Maybe hard to choose. For this specific case because it is client work, I will present all of these options to the client to be able to see. But for yourself, as you follow along and as you work on your logo, it may be hard for you to choose too, so feel free to share the variations to the project gallery. If you're having a hard time, others taking this class as well as myself can give you feedback and deciding which version you like the most, and then also share it with your friends. Maybe even share it with somebody who is in your target audience and see which version speaks to them the most, what they like the most. The one word of caution I'll give with sharing is if you say where to post variations on a social media platform like Facebook, and just invited anyone and everyone to weigh in, you might be overwhelmed with the feedback and it might not all be helpful, so I would, rather than just posting it out there for anyone, I would select a few people that you trust with their opinion and also people that might, you might be looking for them to purchase from you that are your target audience or people who are in your field in the competitor way. But it doesn't have to be a competition, but somebody else is doing something similar to what you're doing. Get their feedback on which version of your various options they feel like works the best. Now that you have some different logo options, I want you to pick out your favorite one because in the next lesson I'm going to be showing you how to make variations on it so it works in various formats, sizes, and situations. But before moving onto the next lesson, I'd love to have you upload this version to the project gallery so we can see both what you've come up with so far and then what this looks like compared to your final logo and full branding. 21. Making Logo Variations: Now that you have a logo that you like, you need to make versions of it that work in different settings, we're going to be optimizing your logo. Select one of them that you liked from the last lesson, one of your options, and join in with me in this optimizing process of making it for different situations. So some of these situations include a favicon, which you'll see right up here. This is Canvas. It's the little square image, in this case circle image that goes right next to the name of the website that you're on. You don't want to have that just be a generic thing, you want it to be your logo. You want a single color logo and or a white logo and or a purely black logo so we're going to work on all of that, and then also a logo that's going to work in very small situations as well as large situations. Like I was talking about before, when I zoomed out on some of these, some of the elements of the logo disappeared and maybe that's okay, maybe it's okay that we don't see this other sun ray, we don't see the agency as well when it gets this small but maybe that isn't okay. So we can work on creating variations that solve for those issues. Finally, we also want to make sure it works large enough. So we want to make sure that we have it at a high enough quality that it doesn't become pix elated if we make it larger. That's another pro-benefit with Canva, is that you are able to adjust the size of your Canvas. If you have the free version, you're not able to create a custom-sized image, but you can work with the different templates that are provided, and maybe you copy over this entire logo and paste it into a bigger canvas and then stretch it out. So jumping right into these variations, I'm having a hard time myself picking out of the new ones we made so I'll probably show you a variation use case for each one of those, and then you, with your own logo can be following along in making these variations on whichever one you selected. If you're having a hard time selecting one as well, maybe try making variations for your different options and that will help you decide which logo you want to go with. First, let's make the variation of a favicon. If we go back to our client's website, we'll remember that they have this more rectangle-shaped logo at the top, and then as you scroll, it has this M and you can see it also has that M up in the space. So let's make that one first with these various variations. I'm going to duplicate this page one more time, you should be used to that process at this moment and let's think how if we wanted to make this just a simple square easily recognizable at a very small version of the logo, how would we do that. Well, we could first try out just having it be the M like it is in this original one. You'll notice here that there's a really long box around it. Sometimes you might need to change the shape, especially if you delete a lot of letters so you just grab these to change the shape of the box, how long it goes out, and then I'm going to scale up the M, fit it inside of this crescent moon, take away the agency, and let's see, do I want to have that there. That can be cool. I think for this version, because it's going to be so small, I'll make that sun ray a little bit darker too. Then maybe I will fit it so it better fits on the M's bottom as well. Again, I can just slightly adjust by pressing the arrow keys, I think that's a little too close so you can make little tweaks here and there, and let me make this take up the whole space of the box that we have to work with. Do I like that? Maybe I'll move this in a little bit. I think that looks pretty good. I think it could also look good without the sun one at all. What if I put the little sun rays over here on this end. I like that. You'll see how when you're just playing around and you're letting yourself explore and be creative and try things out, you'll probably land upon something that works. If you get overly attached in the beginning to this has to be here and this has to be here, then you won't have the space to play around and be creative and that's what it's really all about. I like how this is looking as a square option, as an option for when they scroll down on the website, as an option for the favicon up here. So I think that's a good variation to this particular one. I was trying to work in the arrow because we saw that in their competitors, they had arrows. So I searched some different arrows, I tried putting them in, but it really didn't feel right. Then I realized that we're still getting the effect of this forward, bursting forth energy creativity. It's just happening with the sun rays instead of the arrows. When you're looking at your competitors, you don't need to take literal elements from their logo, but you can start to understand it's actually very psychological what the different imagery invokes in somebody looking at it. So the arrows invoke the symbolism of forward-moving but these sun rays also do like a new day dawning, bright movement, the start of something new. So you can see how really these sun rays are in place of the arrow, but having the same symbolism that the arrow had for the competitors so we can check that box off that we are using elements and inspiration from the competitor analysis. Again, here's one option. Now, let's go ahead and make an option for this variation. We will do a combination of these two because they're similar. So with this one, let me go ahead and duplicate it, zoom in a little bit. Maybe I really want to focus on the O in this. So I'm going to take away all of those elements, and I'm going to group this, do you remember how to group it? You just select everything and you hit "Group", now it's all one object. It could just be this and that could work fine. You'll see how simple the Canva one is, so that's a possibility, or if I'm doing a combination of trying for a square one, for a little favicon for this one, then hey, let me try that other sun rays, which I think works better with this one, and let me go ahead and put that on top of here, scale it up, again, arrange I'm going to send it to the back. That looks pretty cool. I like that. It's actually quite similar to the one that the client originally had. Here's this one of just taking up the full space, the icon, the template. [LAUGHTER]This is pre-made and anybody else could have it but hey, look at, I've made a variation of this that's similar, but actually a lot more custom and a lot more unique. One thing I am noticing, and this is where you'll want to have an eye for detail in your process, is that a little bit of the background is showing through here from the sun rays. So what I can do is I can ungroup this for now and I can see, okay, maybe if I move the white there a little bit more, then it's going to cover that up, and then it's leaving this gap here but I think with the sun rays, the way they are too, the style of them, that they have a little bit of a break and a hand-drawn feel to it, I think that the crescent moon being this way with a little bit of a break rather than connecting fully works as well. So let's zoom out. Yeah, I think that looks pretty nice. I'm going to just scale it down a tiny bit so the edges aren't touching and then I can go ahead and group the whole thing too and here is my next variation. Awesome. Okay, so we have some square variations that are just the pared-down version of the logo. Now, let's move on to a different orientation. 22. Creating Black & White Logo Options: Now let's look at it for a single color and/or white and/or black logo. As I created the one over here, this is a single color one in the sense that I've not used the lighter color in this one is as well, whereas this one has multiple colors going on. In your color picking process, you may be selected two, three colors. Now let's make a version that has just one color. Let's go ahead and make just a white version of these different logo variations. I won't do it for each one because once you see how to do it then you can do it for your variations, and this is really important to have. Let's make a black version and a white version. What I want to do is create a color background so that I can see what it looks like. I actually think this color really pops on black as well, which is good to see. You might want to check with your various logo variations that they look good with a color background. But hey, maybe you have one that is a darker like it is mostly black. Well, then you're going to want to make a white version too, because there will be instances where you need to have it on a dark background and this variation will be very important. If I wanted to alter this, again we remember that you can just go in and click on the colors. For this one this has two color options in this specific illustration, this graphic. Let's see. I'll probably to make it completely gray scale and mostly white, I will do this one with a bit of a gray. Now, that's a white moon. Again, with the text, it's super easy. You just select it and then go ahead and change that to white instead and then I will change this over. Each item you just click on and then you click on the color, and then you change it over to white. That's simple, that easy. Then you're checking, does this look good white? Yes, I think it really pops white. That's something to understand within your variations. If you come across one of your options that really isn't working in these different situations, it may be worth it to pick a different option that does work. Let's go ahead and look at this next one. Again, I'm going to do a similar process. Maybe this time I will make it all black just so you can see what that would look like. I'm going to make the moon black and again, it's got two colors in here so I'm going to change both of those. To keep the nice texture within this element, you'll see how it's a bit speckled and if I zoom in more, you can see that even more. To keep that, I'm going to make it two slightly different colors of black. If I made them both black it would make it completely flat, which you might like to and that would be how you would do something like that if you have an element that you've picked from Canva and you feel like it's got too many colors going on or you want it to just all be black. Just select in each box the black or whatever color you're trying to do, that solid color over and over again and it will take away those different variations. But I want mine to have a little bit of that texture, so I'm going to leave that. Again, click on this, turn that black and click on this and turn it black and that easy, I have a black option as well. Just to reiterate with that white processes to make something white or light variation. I'm going to first click on the Canvas itself, I'm going to make it black so I can see. See this is important with this one because I did the trick of putting the layers in there and having the white. One thing I can try is I'm going to ungroup it and let me see what it looks like if I delete that white layer there. It's cool but I would have to move this up so it's truly hidden, so that's an option there is if I want the white completely out I could do it that way or I'll make another duplicate of this original one. I'll make the black background and then I can just ungroup it and I can move this around a little bit more so it fits better. Let's see that. Let's make this a little bit larger, move it over here and there. Now we have that version too. Then you can zoom out and see like, hey especially when it's in a smaller version. I think this really pops or oh I like it with the o just having no background with it being black and transparent and then whatever color you have it. Here, let's change the background color to say it's more of a pink. Well, now it's going to do that. Whereas if I change this one, background to a pink, the white is still going to be in there. This is all just stuff to think about as you're working with it and as you're playing around with your various options. 23. Finalizing Your Variations: Now we have all of these variations here, it's so exciting. This is the original, but here is this one. Now let's look at them all really small and see what stays, what goes. Hey, maybe you don't need the same logo for every situation if you are doing a small one, so it's going to go next to your website name. I probably wouldn't use this one in general because it is more tech space and normally you don't use those when you're going to be in a hyper small situation. Let me see. Yeah, I think that looks pretty good. I think that looks good in a small situation, I think that looks good in a small situation, and I think that one actually looks quite good in a small situation, this one as well. Maybe I would lean more towards these ones. Now let's look at each one at the scale that we normally would see it on website and print materials. This one is looking nice. The lines of the sun ray are quite subtle in this one, but maybe that's nice. Maybe it's nice to have the main focus be the crescent moon that's holding everything in it and then as people look at the logo more, they see that little spark of energy coming off of the S. I think it really pops in white. Really nice that way. Here's this option again, the sun rays are subtle in this one, but I like that O, being a moon, and it's just a nice nod to the original imagery of the sun and the moon, but really incorporated within the text within the brand name. Here's it blue, I think that could work really nicely with the current color palette that the client has, so that's an option for them. Again, they can even change any of these to match that color palette easily in Canva, create a variation of that. Here's this icon, I think that looks nice. Here's this other option, and here's this final one which I think is nice in a different way of having the sun rays happening right on the same element of the crescent moon and the O. We've made so many variations. I want you to make sure and make your variations to your logo, play around, have fun with it, share them in the project gallery so we can all see the options that you've come up with. Congratulations. Now you have a logo that's going to work in various formats and sizes, and you are so close to having that finished logo. In the next lesson, I'm going to show you how to take the finalizing steps and export it so you're able to share your new logo with the world. 24. Exporting Your Logo: Now we are going to do the work of exporting the logo that you have created so you can begin using it. There's different ways and workarounds, like I mentioned, if you have the pro versus the free account. But either way I'm going to show you how to export your logo and then you can dive right into starting to post it wherever you need to post it and share your brand. We have all of these variations. You can keep it all in this document or you can create a new document with just the one you've landed on in Canva. Now I'm going to show you how to export your logo, which is so exciting. This is going to be the same if you have the pro or free version, what you do, and then I'll let you know the point where it's going to vary and I'm going to show you both options. We're going to click up here on "Share", this is where you are able to share as well as download and export it. It might be unclear because it's like, oh what if I don't want to share it? I just want to export it. Well, it's all called share, so just click on that over here. Then great thing which is something I'm going to do, is if you want to add people to collaborate to your logo design. In this case, for our real-world client, I want them to be able to pick which variation they like. I want them even to be able to, if they have a different designer in their team that they want to have tweak it or they want to have build upon it if they themselves want to go in and say, I really want to see what this would look like if it's blue, they can do that themselves. Just if you are working in a team that is a great feature to know about, you just type in their email and then you can share it with them and it will share the design to their email or you can even copy a link and then you can select what they do. Anyone with the link can access this or only people that you've added up here and then you can share it over. You can also do a view-only link. This is if you're sending it out to friends to get feedback, but you don't want them to be able to edit or mess with it even accidentally, and you can get a view-only link. Now, let's look to the download section that's where we're going to be focusing on in this class. This is where you are going to export your final version. Here is where it varies, if you want to export it and you are using the pro version, you can select PNG, which is the suggested format for this because it is a logo. You can change the size of it even, which I had mentioned before and you can scale it up or scale it down and so that's awesome if you're wanting to have variation there on the quality of it. The higher size you have, the bigger file it will be, so if you're using it for something like this, you don't need it to be big at all. But if you want to put it, say on something that you're going to print out and you might want to have it be bigger, but this is a pro feature. If you are using the free version, you won't have that option. Another and the main feature now that I want you to pay attention to, which is pro versus free is the transparent background. For a logo, a lot of times you do want it to have a transparent background because you want to be able to use it on top of images, on top of different elements, on top of say, a bar that is white and also a bar that is blue, and also a bar that is green. If you're putting it on your website in different places. Transparent background is always favored. It is a good reason to get the pro. But again, if you're just trying out Canva and you just want to play around with it. I totally understand, I'm going to show you how you can work around that, but for now, let's go through the pro downloading sequence. This is the main thing that's going to be different. It's going to be same for both pro and free the rest of this. Next what you want to do is select out which pages you want. Do you want to get everything downloaded, all of the pages? Or maybe you're, I just want one of these variations. Rather than having to create a whole new document, you can just unclick this and then just select which ones. I just want this variation. The one that is like this, and the one that is like this and this. All three of these versions of this variation or what I want, so I'll say done there. Then as easy as download, so I'll click "Download". It's going to take a moment, not too long to download it and then it's going to download it right onto my computer in the downloads, which is awesome. Now I have it to begin working with and I'm ready to go. Here is my downloads folder, and now we can see that each one of these I have downloaded and I've done it in the PNG transparent background. You'll notice that this gray, it doesn't mean that it's a gray background, it actually means that it doesn't have a background. Whatever I put it on, that will be the background color or image that is seen behind this logo. 25. Exporting Your Logo: Free Account: Now let's walk through what you do if you don't have the Pro version. Well, the same thing, I'm going to go to Share, I'm going to go to Download, and I can still do PNG, the main purpose of PNG is to give that transparent background. If I'm looking for a smaller file size, I can just do it in JPEG, I can also do it in a PDF, PDF Print, MP4 video, or GIF, these has some animations to them and you want to moving logo, it's cool to know but first, I'm going to select "JPEG" and let me select some different pages this time to download, I'm going to do this different variation over here of having this one and this one downloaded. I'm going to press "Done" and again, if I'm doing the free version, you'll see even here, if I select "PNG", if I don't have pro, this isn't going to be an option to me, so I'm not going to be able to do a transparent background. I'm going to go ahead and download this version of it, and here I am in my Downloads folder and when I preview it, you'll notice it has a white background. This is fine if say our client, you are having it on a white background it's not going to matter. But if you're trying to put it, say right up here, [LAUGHTER] then it's going to show a white box around it and so that's where it becomes non-ideal if you're trying to use it in various situations with various backgrounds. It might not be a big deal to you. The first work around that you can do is say if I know that I want to have it this color background because I want to put it over this, then what I can do is I can go in to the image itself, I can go into the background, I can select the background and I can pick a color that is close to that color and I can even maybe try to get the exact color here. So let me see. I'm just winging it, I'm just eyeing it right now, if you know you're a web designer or whoever designs different things on your website or wherever you're trying to put it you could ask them for the hex code and then be able to put that in right here in Canva, but let's say I think it's a darker blue and I might look back and forth, eyeballing it. I think that looks pretty close. So now when I download it, it'll just have this blue background and so then when I put it on there, it's going to just have that blue background and hopefully match blend in. That's one work around. Let's say I want to make a Facebook banner with my logo on it and an image. So I'm going to go to Facebook Post. Let's say I want to make a Facebook post. So they give you a preview of it and hey, look at there's this spot for a logo right there. So I'm going to customize this template, I'm going to go back over to my logo and I'm going to select it all and I'm going to copy it and then I'm going to delete this logo right here and paste my logo. That actually works quite well with the color plan of [LAUGHTER] this image, this Facebook post. Boom, now I have it there. So you see how the workaround is that you have to design within Canva if you're trying to get the transparent background, but it works. You can copy from one composition, from one project to another and then you're able to get that transparent background on your newest design. Let me delete this. If I was to take the non-transparent image that I created, just downloading it with a free account, if I put it on here, it has that white background that is not ideal. It works, it could work but again, it's not quite as slick looking as having that transparent background on the image. Congratulations. Now you know how to download and export your logo, I had mentioned that I'd show you how to animate it really briefly, so here I'm just going to do a quick crash course and bonus moment on how to animate it, so you just select the item that you want and then you animate, you can pick all these different things again, I'm just going to do this really quickly so that you can see. That's cool and let's have agency come out here and then let's have this fade in. Cool. Now if I want to export just this one, I'm going to go share and I'm going to do "Download MP4 Video", select the page, I'm going to unselect all of these, and this is page two, and I'm going to go "Done", I'm going to download the video I could also do it as a GIF, so it would just be looping and there we go, There is my moving logo. If you're doing a video, if you're doing something like that, might be nice to have a looping moving video, now you've got it. In our final lesson, I'm going to teach you some last steps to get your logo out there and some other important insights in your DIY branding journey. Come with me to the next lesson, we're so close to being finished. 26. Final Thoughts: [MUSIC] In this class, we learned what makes a great logo and the principles of a great logo. We conducted research to better understand who our target audience was, and also a competitor analysis to see what others in your industry are doing. We decided what our colors and fonts and overall aesthetic would be, and then learned how to quickly draft up logos in Canva. From there, we went on to make sure we had variations of our logo that would work in various settings and environments. We finalized an exported our logo, and now you are ready to share it out with the world and continue your mission of sharing whatever unique gifts you have, or amazing product or great brands with a beautifully, visually stunning logo by your side. What's even more is if you do want to continue your logo iteration process and work with a graphic designer, you now have an amazing template for them to draw from, as well as more well-defined brand guidelines for any marketing professionals that you work with. If there is one main thing that I want you to take away from class, it's that you are able to quickly and easily design a beautiful logo using a simple tool like Canva. I want you to feel empowered to take the DIY branding approach to your brand. You can continue on in your Canva journey and see all of the different amazing templates they have to build off of. I can't wait to see your class projects and review your final logo and logo designs. Make sure to upload all of that to the project gallery so we can all be inspired by one another and what we've created in this class together. If you enjoyed this class, please take time to leave a nice review. It means so much to me to see what you got out of this class and what lessons you've learned along the way. Furthermore, if you want to learn even more about the DIY branding approach, I have several other classes on Skillshare and I'm creating more every day, so make sure to follow me so you get updates about all of the classes that I am releasing. Here is to your continued success and sharing your mission and vision with the world through your brand.