Content Creation 101: Getting Started as a Content Creator | LAMZ | Skillshare

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Content Creation 101: Getting Started as a Content Creator

teacher avatar LAMZ, Camera Addict & Medical Student

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

12 Lessons (2h 10m)
    • 1. Introductory Video

    • 2. Class Project

    • 3. Identifying your niche: How to create a Unique Offer

    • 4. Enhancing Your storytelling Skills

    • 5. Niching Down to expand your reach

    • 6. The Gear Part 01

    • 7. The Gear Part 02

    • 8. Editing Basics: Theory

    • 9. Editing Basics: Hands on

    • 10. YouTube Analysis 01: Making People Click

    • 11. YouTube Analysis 02: Making people watch

    • 12. Thank you note

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About This Class

Welcome, to the newly updated content creation masterclass for beginners.

In this to our course we're going to go through everything a beginner needs to know when it comes to content creation.

More specifically we're going to analyze how to choose your niche, how to deliver a great story, what year you will need to successfully shoot and edit your videos, then a complete editing tutorial will follow, and finally we will end the scores with a half an hour YouTube strategy analysis that will help you launch your content creation Channel.

It is commonly known that in our days content creation is one of the most useful skills that one can acquire, due to the fact that it can be applied into pretty much every single field out there.

By learning how to successfully create content you become very valuable in the modern society, and you acquire a skill that is greatly monetizable.

This class is for anyone that wants to upgrade his skills and enter the global Marketplace of the internet with the best foundation when it comes to creating content.

With the successful completion of this course, you will be able to understand and choose your niche and flawlessly create content that attracts like-minded individuals.

Meet Your Teacher

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Camera Addict & Medical Student




Hello everyone! My name is Lambros and I am a part-time filmmaker from Greece!

If you think about it - I am the perfect person to teach you about about cameras. I have never been in film school and I have never really sat down with someone to teach me filmmaking and photography. Everything that I have learned is purely from hustling countless of hours, grabbing my gear and shooting outside.

Join me in my journey to share knowledge that I have acquired through the years on anything camera related!

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1. Introductory Video: Okay, so let's get right to the chase. You click on this video because you realized probably the real power of concentration. The fact that by capturing your life and sharing it online, you're going to achieve anything from growing a huge following of like-minded individuals to launching a business and doing this full time. The thing is that content creation sounds very intimidating and you don't know where to start. I feel like I'm talking to my 16-year-old self right now, but this is exactly what happened to meet five years ago. Five years ago I decided to launch my first YouTube channel without having Amy idea of how to do it. And I pretty much every single mistake that anyone could do and run up this channel to about 3.5 thousand subscribers in five years. So then I decided to launch a new YouTube channel, but this time worked with all the knowledge that I have accumulated through those five years in the field. And by second channel grew up 27,000 subscribers get about one-and-a-half to two years. So how did I do this? What did I change in my strategy from my first channel to my second channel? Hope pretty much everything. And this is what we're analyzing in this course right here. This course is gonna be an absolute masterclass to take a complete beginner in contemplation and enable him to easily creating a content creation system in more details, we're gonna start by analyzing what is a niche and how to find your niche in concentration. Then we have a specific lesson on storytelling and how to become an attractive character. Don't worry, all of those terms will be elaborated on the course. Moving on, we're analyzing when we should list down to expand our reach. Then we have a dedicated lesson based on the different pieces that you're going to need, launched a content-based and channel gave the cameras lights back on lights driver. All of that we're gonna be analyzing in the fourth lesson of the scores. And the second segment of this course is dedicated to on how to edit videos and make them more engaging. So we increased our audience retention. So this course has a little editing tutorial inside. And finally, we are first engineering the YouTube algorithm and diving deep on how to succeed on YouTube with strategic analysis. So I am very happy that you found this course. Now let's stop wasting time and make your dream to become a content creator, a reality. 2. Class Project: You very much for enrolling in this course. I am very happy to have you here now before we start with the first lesson, which is how to find your nice, I want to stress the importance of actually completing the class project of this course. Now the class project is going to be the launch of a channel which could be a YouTube channel, a TikTok channel, Instagram profile, pretty much anything you want. There's gonna be of key importance because what I want you to really take from this course is to capture and understand the information that you're gonna be analyzing and implementing it on real life. So again, the completion of this class project involves you creating a channel and pumping videos on this algorithm that you choose. And note that once you're done with the class project, please, you can leave a link in the description of this course. And I will be personally reviewing and giving feedback in each and every channel that you guys create. So this is also an amazing way to network with me and get in touch with me. Again, I'm very happy to have you here. So let's move. In the first lesson in which we're going to be analyzing what is a niece and how to choose your niche in content creation. 3. Identifying your niche: How to create a Unique Offer: Hello everyone, Welcome to the first lesson of this course. I am very happy that you decided to start this journey with me. And he decided that I am the best teacher to teach you all about content creation. Now, we need to set the correct fundamentals before we start talking about year cameras, how to shoot, how to create engaging content, storytelling, all of that we're gonna do. But later in this course, because first, we need to set great foundation to step on again, become great content creators. So I created this lesson right here because we need to understand what is a niche. A nice, is a very, very important and specific term when it comes to configuration. And once you understand your needs and the needs that you choose, then we can narrow down in this nice and become very specific and very targeted. And again, being targeted is very important in concrete and because it is a very saturated field, so we need to be very specific when we're tackling this field. So again, in this lesson we're going to analyze what is a niche. We're going to research the nice, analyze different Mrs. and then choose the correct flat platform when creating nice garden. So enough with the weird terms, enough with the terminology. Let's start by analyzing what is a niche. So a niche, as you can see in the slides, is a specific topic or area of interests. It is as simple as that, something that interests you. This could be a personal interests, a professional interests, a business interests, an idea, or an event. And what do I mean by that? Is pretty much anything that interests anyone. And you can tell by this, we're very broad definition that there is content to be made for everyone. So you can e.g. let's go to YouTube. There are many, many videos created in many different niches and nice thing of nice, like a subcategory of interest. Let me give you an example. I have a YouTube channel dedicated in videography. So my niece is videography helping people create content. Let's have a YouTube channel which is nice down in cardiac surgery, which are two completely different areas off-topic, but they both have some following. And e.g. to give you a perspective of the cardiac surgery channel has more than 25,000 subscribers, which means that 25,000 people found interests in this nice. In contrast, my newly launched videography channel only has 88 subscribers. And this would raise a huge question mark because you might think of, hey, aren't more people interested in videography than cardiac surgery? We're going to answer those questions and actually answered those question marks later in this course. But for now, remember that you need to choose a nice when you're starting in the content creation business, this is the best tactic for you because you can't be creating content for every single nice out there. It is very broad and it's not going to work. You need to be targeted into specific idea. A specific event is specific, e.g. business interests or a personal interests that you have. Now let's get more specific here. So again, let me get back to my previous point in which we compared my videography channel with my cardiac surgery channel. So let's analyze each one of those spectrums that we need to understand when it comes to nieces. And let's try to answer this question that we said previously in this lesson. So let's add what is the audience of those two niches. So when it comes to videography, business that have the videography, YouTube channel, the audience, pretty much anybody that can wants and can learn how to use a camera. So again, this is pretty broad. The audience for the cardiac surgery channel is a bit more narrow. It has medical students, patients, and people that are cardiac surgery enthusiasts. So this is a not that big orients compared to the videography YouTube channel. Now I'll talk about the competition though. My videography channel has a huge competition. There are many, many YouTubers that great conduct when it comes to videography. So there is a huge competition in this area of focus. Whereas in the cardiac surgery YouTube channel, there's pretty much no competition because not that many videographers have entered an abrasion room and not from any videographers have salt cardiac surgery. This means that this field is unsaturated and give the fact that there is no competition in the cardiac surgery channel. This is why my Condon has earned this huge following over the years. Now when it comes to potential for growth and profitability, as you can imagine, being a successful content creation when it comes to videography and teaching people how to use cameras, is way more profitable than being a concretion. When it comes to cardiac surgery, you can really monetize a channel with souls cardiac surgery videos, they're not that many ways to monetize it. Whereas in my videography, YouTube channel, when it becomes successful, I can monetize it in many different ways, which we're going to analyze later in this course is to give you a broad perspective. Now in this that you need to analyze the knees. And what do I mean when I say analyze the knees? We're going to dip deeper into those three factors that determine what a mission, how we should choose a nice. So first of all, our research when we're analyzing the knees, this would include us to gather data on our target audience so we know our target audience and now we need to gather data about their age, about where they live, what they like to do, very specific data and those data are available, they're available in Google Analytics. You can join Facebook groups and wants their dialogues read through the messages and actually analyze what your core audience looks like. And also, you can analyze and get those data from personal experience. Because e.g. when I created my YouTube channel when it comes to cardiac surgery, I was part of this niche. I had certs before YouTube, on YouTube for cardiac surgery videos and I couldn't find it. So I was literally one of the people. Watched videos on that. Nice. So I knew exactly who my target audience was because I had was my target audience. Medical students interested in cardiac surgery. So immediately I had all the data that I needed to have a successful YouTube channel. As we said, we need to understand the competition. It is very easier for a channel to blow up anywhere on YouTube, TikTok, Instagram, if we don't have competition, if the field is unsaturated. And the key here is to just nice down and narrow down your content. But the point in which it is so unique and so specific that it drives, it drives people to watch your videos, but no one can recreate it. And an amazing way to do that is to add your personality and your videos. Because if you create a niece of your own e.g. cardiac surgery videos, salt in a specific way that I only know how to suit them. This pretty much diminishes and all the competition. So this is how I don't have any competition in my cardiac surgery YouTube channel, whereas in the videography, YouTube channel, many videographers are very creative when you videographers have the gear that I have. So it is hard to be very exceptional there and just diminish all the competition that you have. So again, a great way to get rid of all the competition is too nice down further, e.g. a great way for videography channel to get rid of the competition was to become more specific to create videos about lenses, e.g. of videography, or create videos about the best SD cards in which we have less of recommendation. Next, we're going to assess the potential for growth. And this is again, profitability and engagement of the audience. Because the more engaged the audience is in your content, the higher the chances that they trust you and know you and we'll buy something for you. And monetizing cointegration is very easy, very doable. And I suggest all integrators to try to monetize their hobbies. And I can guarantee you that by the end of this course, you will know many different ways that you can monetize your videos and all of this concentration journey can make you money. So that means that now let's move into choosing the right platform. Choosing the right platform configuration is very essential for success and different platforms are made for different target audiences. The main platforms right now, or TikTok or YouTube, Facebook, and Instagram. Now, each platform obviously creates different engagement. I'm going to talk about this at the end of the slide. On pictographs. We know TikTok usually gathers children and young adults, and it usually has a video form. We don't see any photographs on TikTok, but photographs can also be cointegration, right? You can create photography content. Youtube pretty much gathers everybody and started around video. So again, you don't see photographs on YouTube. Facebook usually gathers older people, you know, mothers, people from the age of 32, 70 and above, they all are on Facebook. So if you have e.g. in knees and your grading comment on something that really, really want to drive those people to your content and you shouldn't go on TikTok, right? Because TikTok is made for younger audiences, I'm not saying that you might not find an older person on TikTok, but it's just lesser chance that we got to Instagram and Instagram, it's pretty much again, everyone has Instagram and it is usually more targeted to photographs, but now they're moving it through videos. So again, I think it's becoming something like TikTok. Now, remember that each platform creates different engagement. And engagement, as we said, is very, very important for profitability and what they mean by that. It is a completely different relationships that you have with your view. And this is a relationship you're talking to a camera, but many people are viewing you. This is a completely different relationship that you have. If you're from a YouTube video and if you're from a TikTok, because they take like 10 s. So we will watch it for 10 s, then scroll up to the next TikTok and the premiums for yet you very easily. Whereas when there was a YouTube video, It's a ten minute video of 50-minute minute video. You have more time to pursue a new connection with that person. And the same happens with courses when someone, what's your course and it's a three-hour course, it is a completely new way to connect with that person. So you need to be conscious that when you're creating content on TikTok, yes, you might have more views, but it's a different type of engagement. Whereas when you create content on YouTube, you might have lesser views. But again, the engagement is way higher and this will matter in profitability. And again, numbers of followers and subscribers in the future. So you need to choose the right platform. I'm going to talk about different platforms and how to create content that matches each platform. In addition to that, later in this course, we're gonna discuss how to cross-platform content, e.g. how to create content on YouTube that can be cut and redistributed to TikTok, Facebook, and Instagram in a very basic and easy way. So again, to summarize this lesson right here, we started by analyzing what is a nice, which is an area of interest. This could be very broad to very, very narrow depends on the needs that you want to choose and how much you want to sub knees into that. Then we'll talk about, we talked about how to research a nice and big three key elements that make it nice, successful or not. All of these were done by comparing my videography channel with my cardiac surgery channel. Then how to analyze the niece and how to choose the right platform to create content. So thank you very much for sticking up until the end of this first lesson and other things that might seem a bit confusing, but trust me, everything will make sense as we progress with the lessons. None. The next lesson we're going to focus on a very specific and very important element of content creation. And this is storytelling because you need to know how to tell a story to create content, and drive people to watch your videos. So this exactly what we're targeting in the next lesson. 4. Enhancing Your storytelling Skills: So hello everybody, Welcome to the second installment of this course. I'm very happy that you made it to the second lesson. Now in this lesson right here, as we did previously discussed about niece and how the nice down in your preference when it comes to congressional, choosing a subcategory in which you want to Excel. Now, I'm talking about a very, very catalytic factor for the improvement and the overall outcome of your own gradient journey, which is storytelling. So in this lesson right here, we're going to discuss about the power of storytelling. And then I'm going to introduce you into a completely new term that you probably have never heard of, which is the attractive character and the attractive characters, what you need to become in order to create captivating content and create a community around what you want to show the world. Next, we're gonna discuss about why you need actually to become an attractive character. Before elements of an attractive character and the identities, the different identities that attractive characters have. Now don't be stressed about the different terminologies and different terms. Everything's going to make sense. But for now, let's start by analyzing the real power of storytelling. Now as we know, storytelling is one of the most powerful tools for communicating a message and inspiring action. And at the end of the day, this is what we're looking to achieve when we're creating content. We need to grow a following, communicate a message with the people that follow us, and then inspire them to take a desired action. And this is the part when profitability comes into the equation. So this action could be e.g. to buy some of your merge, to buy your book, to sell them something. So again, we grow followers. We inspire them through storytelling. And storytelling is what makes them take action. Now, the keys for a great story and for you to become a great storyteller is first of all, to make people relate with you and become relatable. And we will discuss this when it comes to the attractive character. And this is one of the key features of the attractive character. Then you need to actually make people feel something. You need to make people feel some sort of emotion. And this again, we're also going to discuss when it comes to attractive character, but your goal as a concretion, con, greater when talking to a camera is to give the people, make them feel something. So this could be anger and this can be loved. This could be just pure entertainment, but we need to drive emotion to our viewers. Finally, we need to motivate people to take action because obviously profitability and monetizing this skill and home if co-integration is a very big part of it, because obviously we need money to start creating content. So just making money out of it and creating this cyclic economy is very, very important. So we'll also discuss about motivating people to take action, but this is heavily based on creating emotions in your viewers. Now, in order to do all of that. So in order to create a great story, to have a big following under your name and traffic all of those people to take action, you need to become an attractive character. And this is actually a concept that I've learned through this wonderful book with secrets from Russell Brunson, which I totally suggest you do bind, read, and actually check out is very, very good. So in this book, Russell Brunson discusses about the attractive character and the importance of becoming an attractive character. Now you might be like, okay man, I've heard this term like 1 million times. What is an attractive character? So let's go and analyze what an attractive character is. Now, remember that in entrepreneurship and marketing, and this is what on grid integration really is a business. You are an entrepreneur when you're creating content. And attractive character is a persona created in order to build a following influenced customers and drive action. Isn't this exactly what we're trying to do here? We're trying to build a following, influenced those people through emotion, and make them take action, monetize our skill of content creation. And why do we need to become an attractive character? Well, think of this logo right here, right? It looks great. It looks like a professional logo was created by a professional. The thing is that would you immediately buy something for this brand just by looking at their logo? The answer is probably not. And it is not because people build relationships with people. We don't build relationships with images are logos, and we don't build relationship with businesses. We need a person in which we can relate to, which makes us motivated and which will motivate us to buy from this company. So this is exactly why you need to become an attractive character in any nice that you choose to sub-categorize. Now, if you want to build relationship with your customers and influence them in meaningful ways, you need to create again, an attractive character. This will help you tell compelling stories, illustrate your values, and drive people to take action. Those right here, when analysts are the four elements of an attractive character, and those are the four elements that I want you to adopt. Concerning the fact that in Configuration business. And following this course, I want you to become the attractive character of your content creation universe. So keep in mind, those are four elements that you need to adopt if you really want to become an attractive character. The first one is backstory. Every attractive gathered needs to have some type of backstory. And for the sake of this video and for the sake of your understanding what an attractive character is in me explaining it better to you, we're going to take a assumption that you create content around, let's say, a gym transformation. So you gained muscles, you were fat and you gained muscles after going to the gym. This is your knees, your your niece is Jim. And you want to become an attractive character, or all of the attractive characters have a backstory. And your backstory would be e.g. that you were fat, you wanted to lose weight, you want to be more disciplined your life. So then you went to the gym, you went to the gym, gained muscle and this is your backstory. So where did you come from again, you were fat. How did you get where you are through the gym, visit the transformative process that transformed and help create your attractive character. And what obstacles do you face when you overcame and how do you overcome them? So you weren't disciplined, you are fat, you felt exhausted, you didn't eat well. So all of those are obstacles that form the character of your attractive character. So all iterative gardeners have backstories. Remember that next? Attractive characters speak in parables. So pretty much what we're doing in creation is that we are reduced redistributing information, right? We take information that we know from our personal experience and we redistribute this information with a filter of our own consciousness. So you don't just want to tell people what to do really, because information is out there and people can find that information. You want to add your own compelling stories and anecdotes to make this information personalized and filtered through your attractive character. So I'm going to publish a story about something that happened in your attractive characters live. And because you managed to go through it, you can actually educate your people how to go through it. Also. Next, guitar to counter shares their floor. This is very important and a very common mistake of young graders are mature content creators tend to feel intend to give out there and image that they are perfect. And we do this because we're very inspired by television and TV shows and major media companies which want to give this professional vibe out there. But you need to remember that we're creating content for YouTube, Instagram, TikTok. These are not professional applications, so you don't need to be perfect people. To relate with perfection, people need to see flaws in your professional, in your obstructive character. So don't be afraid to actually tell people that you're not perfect. Show them your flows. This will make them relate with you. And when someone relates with somebody else, they see a person of a piece of their personality in that attractive character. And it is more easy for you then to make them feel something and make them take action. So it is very important for your attractive Hector. Do not have laws, but shared of laws and be honest about them. So please, how flows, shared flows, be honest about them. So your human side to your followers. Finally, the fourth element of an attractive character is that attractive characters harness the power of polarity. Now, this is a pretty controversial statement. And in general, you need to know that attractive characters are controversial. Attractive characters are not afraid to polarize people into two different categories, into different directions. Because when you polarize something, when you're controversial and when you have a strong opinion, people tend to either love or hate you. And guess what, love and hate these, their emotions created by you. And as we said, we want people to feel emotion when they're watching our content. We want to drive emotion to people. This is why being controversial is one of the easiest ways to create emotion. To think of the most revolutionary concentrators. And you know, they are all a bit controversial and they are perfect and professional at creating emotions to the viewers. So please Stanford to believing, have opinions and don't be afraid to polarize people that disagree with Europeans if you want to be an attractive character. Now let's talk about the different identities of unattractive character. We talked about the elements that make an attractive character. Now let's move to the different identities of those attractive characters. The first identity that you could adopt because as we said, You're gonna get attracted character of your universe, of your knees is the identity of a leader. And leaders, remember, unattractive characters who lead their audience competently and unapologetically from point a to point B. Now bringing back the example that we have with the Gym Rat, if you're a leader, you have been through this transformative period from point a, which was when you were fat, to point B when you were built, you have build up muscle in the gym so you have completed your transformation and now you're ready to share your thoughts with the rest of the world through content. So you know how to inspire followers and you know how to tell compelling stories. Influence followers to take action. Remember that leaders have already achieved the result with the audience wants to achieve. And let me tell you, rather than being a leader, attractive character is one of the most, in one of the easiest ways to become very, very influential. But of course it is also one of the hardest because not that many people have created and have completed that journey. It is very hard to be a leader attractive Carter, but it pays off massively. The most common identity of an attractive character is actually the second one, the adventure or the Crusader. This is very doable and anyone can be an adventure or a crusader. This is my attractive character, e.g. the adventure or a crusader. He's much more slapping than the leader. We don't have all the answers and we don't pretend to have all the answers. When were they adventure or the Crusader? We just document our journey as we become better and better and better at what we do. This persona, Gibbs, Remember to the audience a lot of attention and provides new, valuable information and insights as scams by it. So being an adventure or a crusader at your knees, it's pretty much you're taking the camera with you. Just having your moments captured on video and shared with a wider audience and visit, my opinion, is the easiest identity of an abductive character to become. And I would want her to send suggest you if you don't have completed your journey as abductive Gartner and becoming a leader. The second most common is to become an adventure. So I would highly recommend for you to adopt gay identity of an adventure, attractive character. Now then we have the reporter or evangelists, and this is pretty much an attractive character that sets out to find answers that they don't really have. So they gather. Reporters, are evangelists, are people that take interviews, write books, or maybe document the research via newsletter. They just speak to many people and collect information for all of those people to distribute to their audience. This would be e.g. let's say spotify, bulb guest bloggers or people that have bought gas, you just collect information for various people around. You're nice and distribute them to all of your audience. So just to summarize, because I know that this could be a lot, let's just summarize different elements and identity of an attractive character because I need you to understand the importance of becoming an attractive character and actually inheriting all of those different aspects and elements that we discussed in this lesson right here, I'm not going to stand in this course much more into storytelling and niece who's going to dive into consideration. But I need you to remember that you need to become an attractive character when it comes to delivering an amazing and I'm emotional story to your viewers. So the different four elements of interactive character, as we said, is that you need to have a backstory and a history of how you decided to create content. You need to speak in parables and not have, don't be afraid to show any character flaws you need to have Carter flows to become relatable so people can actually take action in your content. And finally, another element of cartilage, the fact that you're not afraid to polarize your audience because you know that polarity makes people who love you and hate you and love and hate are two emotions which can be harnessed to make money out of content creation. And answer that we talked about the identity of the attractive character. Identity is a leader and manager, has completed his journey and now reflect through the process of his journey to his viewers. Again, if you're going to become the leader, this is the best I started character identity when it comes to monetization and skills, but it's the hardest to achieve. Then we have the adventure or Crusade, which is the easiest actually, do. You just record your process to the camera and sharing it with an audience? And then we have the border or a modulus which pretty much having a bulk gas and just get many people to give information to you in which you share in long form content with your audience. They were lucky I'm here with them discuss later in this course, as well as the different storylines we're also going to discuss later in this course. But to give you a broad example, I want you to think of storylines as different videos that you can create with your cameras. So we have videos of loss and redemption, how you were lost hardware in a bit of your life in which you were lost or have you had a problem in the niece and how you were redeemed? Us versus them, which you polarize two categories of people and compare them to make your fans become even harder fans. Then, before and after you saw a transformation again, e.g. you were fat in the gym and then you gained muscle and amazing discovery that you had in the nice, potentially no one else had. And the rest are not that important storylines. Now coming up in the next lessons we're going to talk about, in the next lesson, we're going talk about how to narrow down your nice to perfection. So I gave you in the first lesson the comparison between my videography channel and my cardiac surgery channel and how the cardiac surgery channel, it's actually way more successful than the videography channel. Get the fact that it was narrowed down, in my opinion, to perfection. So we can have a small note in the next lesson to how to narrow down your nice even more and how to niche down to this perfect sweet spot where there's no competition, but you have the best results. So this is what we are discussing in the next lesson. Then you very much See you then. 5. Niching Down to expand your reach: Hi everyone, Welcome to the third lesson of this course in which we will be discussing about missing down to perfection and the real power of sub-specialization in the field of content creation. So I gave you a small example in the first lesson which we discussed, what is a nice and some general broad categories of niches. In that lesson, I gave you the example of my two YouTube channels, right? My videographer channel and my YouTube cardiac surgery channel. And we discussed why my cardiac surgery channel is more successful than my general videography channel. So in this video right here, what's going to be a small lesson? We will be further analyzing how to niche down to perfection and Health channels that are more nice, so more specific than others, have a greater success. So this right here is gonna be V lesson outline first going to start by analyzing the power of subsidy civilizations, some general thoughts on leasing down, then the art of mixing down and how you can nice down in your content to have the best results. Then some general examples of channels that have done this very successfully. And the best outcome that you can have when knees down. Let's go. The Power of specialization missing down, as we said, can be very, very beneficial on content creation. Why? Because when you nice down and you add and you find a new category of content to suit you. The fact that you're very specialized, you have less competition, obviously because the more specialized during the something, the less competition exists. People that watch your content having general, bigger interests. Because again, there is less competition and those people, but it ended there searching for this content. They are more interested obviously because we're talking about a more specific nice. And finally, the audience is more loyal. It is more loyal to the fact that again, it is less competition. And if you're successful at this and you have a big, loyal audience, as we said, it is easy to emotionally charged them and make them take action and profit from it. So this is the real power of specialization. And let's compare it now to my YouTube channels, e.g. my cardiac surgery YouTube channel, which is a very nice YouTube channel, obviously doesn't have competition because there are not that many cardiac surgery YouTube channels. And I want you to imagine this. The broader category of videos at cardiac surgery YouTube channel. Subjects do is medical videos, right? And down from medical videos to surgical videos. And then I knees down even more from surgical videos to cardiac surgery surgical videos. So this is like three subcategories of nieces and this is what it took for this child to become successful. So I would greatly encourage you to miss down as much as you can. Obviously, there's a sweet spot on how much you can miss done and how specific you can be. Because when we're nice and down, obviously we have a more limited audience to work with and distribute our content. Do. Now, imagine you create a video about the new iPhone, right? And this is an example of a niche that you probably shouldn't go in. This is an example of when you should meet. Now, imagine that you create with zero subscribers and zero views on a new channel, the video about a new iPhone. What do you think that is going to be in Vietnamese in that category, right? Videos like this. Videos from Marcus Brown Lee with literally tens of millions of subscribers and tens of millions of views. Obviously, you can't compete with those people, right? You can't compete with Marcus Brown Lee when you have zero subscribers and zero views. This is why if you create a video about the iPhone 14, it will get probably know Views. No one will choose to watch it from you rather than them. Did the fact that the competition is just very saturated, you can compete with those people. They have cameras in studios and audience that already knows, loves them and tossed them. So there's an example of the videos that you shouldn't be doing. You shouldn't be doing very general and broad videos. You should be doing more targeted videos. Let me give you another example. Now imagine having a YouTube channel on breaking down iPhone components. This is a bit more niche than the general iPhone YouTube channel. And I'm going to give you the example of descriptive town right here, in which he uploaded a video called the iPhone 14, tear down full disassembly. This video got 1.5 million views with a channel that has 100,000 subscribers. And I'm not saying that the child is very underrated and doesn't have any subscribers. But you can see from the fact that it got 1.4 million views while having like 100,000 subscribers. That this is not a very saturated field. So now let's make, let's talk about personalized. Nice. Again, when you should Nice down and what is this art of mixing down? Well, when should someone needs down because you can nice down, but there's a fine line that if you cross it, then you don't have enough audience to watch your contents. So obviously, we need to attract the correct audience, but we don't want to limit ourselves. You know what I'm saying? When should someone nice down? First of all, when we see that creators in our field, in our current nice create better videos than us. And there are two ways to go if someone creates better video than you, the first way is to improve your videography, improve your videos, right? So by better gear, by better microphones, by better studios, become better at storytelling. Make more correct videos that apply to all those years. So try to compete them in this way or change the fighting environment. So nice down its create videos on a new subcategory. So once you sent that, the competition is. Better than you. You can even improve yourself or change the environment in which you create videos, which means that you should sub nice, sub-categorize. Now, so this could be e.g. when you're not getting enough views, right? When you create a video. And many other people have created dipole the same video, so viewers don't use your video and choose their videos, the videos of your competition, then you should consider perhaps subleasing. And by the way, this is very common when you are a beginner congruent, right? When you're beginning of color grading, you're not gonna have the best. Camera is the best light. You're not going to be the best at storytelling. So it is fine to starting from a more specialized area and then broadening your horizons and missing up again. And there is such thing as missing up. This is that if you sub specialize in a field and there is still a lot of competition, you can either try. And as a rule of thumb, when u sub specialize, going to be less competition there because we're talking about a smaller percentage of people. But if there's competition is still better than you, then you can either improve yourself, try to improve yourself and more or subspecialists even more. So, this is when someone should niche down. Now, let's move and analyse some examples of channels that nice down to the exact sweet bought that reads perfection. This is one of the most nice channels that I know. And when I say nice, I mean, so specialized that you just can't copy this, this man created a category of videos by himself. And this of course, is very, very powerful. The southern tier is called grand illusions. And the theme of this channel is that this old, this old man, which is called Dame, I think, rests on a table with a very basic camera and microphone setup and just reviews old toys. You can imagine how nice this is. Like. No one searches for this and obviously he has no competition. No other old man sits on a table and reviews toys. So he literally created a category of videos by himself. And this is why he's dominating this market. More than 2 million subscribers and he's best videos have 72 million views, 20 million views. This is absolutely insane if you think about the power of subleasing, imagine that this man, grand illusions, was creating videos about the new iPhone. No one would really care. No one would watch his old man talking about new iPhones. This is not special, but him created this channel, made a very special new subcategory, which was very, very, as you can see, profitable for this manner. Another example is my again channel of cardiac surgery. So I sub nice. I decided to create a medical YouTube channel, right? Then this was the first nice medical videos. I knew that competition there would be a bit better than me, right? So I decided to sub knees into surgical videos. And then I was like, hey, okay, perhaps I sub nice even more to cardiac surgery videos. And this was the name of the game because as you can see, I have 27 case subscribers and my best videos have $1.4 million views, have a video with 430,000 views, and this is absolutely insane. Everything about that, I have 27,000 subscribers and my belt videos have more than 1.5 million total views. This shows that there is not competition in that field. Almost no competition at all. 100% of the people that want to waltz cardiac surgery videos go to my channel because I am very nice and very specialized in what videos are great. So again, this is an example of my YouTube channel. Youtube channel that is very, very nice, is this one would scold primitive technology. And primitive technology is a channel which pretty much created again, a new category of videos. He created this, those videos that it goes to the wild and makes shelters and bowls and narrows from primitive stuff. And again, this is so specialized, he created a category, a category of videos by himself. And this is why he's so successful. More than 10 million subscribers, 87 million views on his top videos. So this is absolutely insane. And again, this is due to the fact that he sub nice to create a category by himself. So what is the best outcome? As we said, these channels have missed down so much that they created a new category of videos. And when you create a category of videos, you are the pioneer of those videos and you don't have competition. There is virtually no competition in those videos. So 100% of people trust them. They trust them as professionals because they are the pioneers that started those videos. A way bigger percentage of normal people view that, view them, follow them. So a huge percentage of their viewers become subscribers. Even a bigger percentage stake takes actions. So due to the fact that their viewers are so loyal because this is a new category that they are the pioneers. They can cultivate emotion and they can make their viewers take action even more easily. So this concludes our lesson when it comes to missing down. I just wanted to make this short lesson right here to again highlight the importance of missing down and finding this fine line, especially if you're a beginner Creator, when which you're not going to get millions of views from your videos. You need to find this fine line in which create specialized content and there isn't much competition, so then you can grow and then meet up. This is an amazing strategy that works with most of the channels and I would 100% recommend it to you. Now we're done with the first scale of the scores, the theoretical parts, missing storytelling and the art of mixing down. It is time to move to the more interesting stuff, which is e.g. year, the cameras you're going to use how to suit up and set up a space. So this is what we're analyzing in the next lesson. In the next lesson we are discussing about gear. It's going to need to become a leader in any platform you wish. So I'm going to see you there. 6. The Gear Part 01: Hello everyone and welcome to the fourth lesson of the scores. In this lesson and in the next lesson, we're going to be analyzing different gear pieces that you will need in order to start creating content. Now keep in mind that I have created more courses when it comes to more cameras, stuff editing in detail. But for this course we're just going to cover the superficial things that you need to know in order to others to collect data, to need, of course, to create content. So basically this is gonna be our lecture outline. We're going to start by analyzing the camera. Obviously different cameras you can use and the lights. And in the next lesson we're going to move it, analyze action, how to shoot action, and some basic editing year and editing principles that you would like to have when creating content. So again, now we're going to start with the different cameras and how to use cameras when creating content. So let's go. Now, in the early stages of content creation, as your understanding your needs, it is good to not actually invest already in a big camera with lenses and microphones and all of that stuff. This is very easy nowadays because you can use simply your smartphone. This could be an Android phone or an iPhone. It is very simple. Cameras these days on the phones are amazing, so you're going to have no problem shooting high-quality video and high-quality photographs. So again, smartphone usually suits HD, more than ten ADP video. Most smartphones also have wide and telephoto lens with which will add variety to our salts, which will make videos more engaging. So audience will stick and view them for longer periods of time, which is what we're trying to do with content creation. And of course, most Android phones actually have an internal SSD storage, which we can change. So we have virtually infinite storage. In this lab. Most phones, usually iPhones, but also Android phones have internal stabilization, which means that we don't have to worry about shaky foods and sugary foods. But we're going to analyze this in future lessons how to diminish any stabilization? Again, you want to dive in more detail into videography and smartphone videography or have a complete course on that. But for now, note that your smartphone is gonna be your best friend when starting to create content and when you find your knees, you can upgrade to new cameras. I think it is an amateur move and it's not worth too by all the gear and invest so much money in this if you don't know if it's suitable for you, so start creating content with your smartphone. Now that if you want to invest some money into this, you can buy some e.g. external lenses for your smartphone. This will add again, bigger variety in our salts. And more variety means bigger all this audience engagement and bigger average view duration, which is what we're looking for. Again, this can be a lens that comes with a case and screws in your smartphone or some clip lenses, those have pros and cons. I'm not going to dive into too much detail in the slides. This slide is actually for my smartphone videography course. But note that there are two external lenses to buy, ones that come with case and ones just clip on your camera and these add variety to your shots that you are going to need some power source. This is part of the gear that you are going to need. You're going to need some power source for your smartphone. And there are two ways to power up a camera, or pretty much any smartphone, any camera device out there. The first one is with external power, so a battery bank, e.g. a power bank, just plug your smartphone so you have virtually infinite battery. And you can also plug it directly to a wall. Plug. Both of these work. Obviously, if we're shooting outdoors, we're going to invest on a power bank because again, we need storage and battery. Storage. Battery are the two things that would limit us in creating infinite, literally content. We need to have storage and we need to have battery. And the battery can be solved very easily if you're shooting indoors like me, I have my camera plugged in the walls. I have infinite battery storage can also be very easily stored. We can talk about stories in the next slide, but now know that you're probably going to need to invest in some kind of external battery or some kind of cable to mount again, your phone to a wall blog. Now when it comes to storage again, the second limiting factor is storage. And as graders, we're going to capture a lot of storage, especially for capturing high-quality videos, high-quality videos that are more than HD 2.7 k for k, these capture big amounts of storage. So we're going to need somehow to sort this storage problem. Now the first thing is to invest in micro SD cards, which again go and plug into Android phones. This means that if you've got an Android phone, you can invest in microSD cards and you can virtually upgrade your storage to infinite. Nowadays are microSD cards more than 128 gb. So that is absolutely amazing. Now if you've got an iPhone, bad news, You can't upgrade your storage with an SD card. You need Cloud Storage and Cloud Storage, you pay for it usually a monthly fee. I know that iCloud is something like $1 a month for 50 gb of storage. But you can upgrade your plan. And note that obviously, cloud storage is more safe, it's more secure because if you destroy your phone, e.g. all of the footage is going to be on the Cloud and you just can download them back. Whereas traditional micro is the current if they're destroyed, just lose a year of all of your files. And this is not the best thing to do, especially if you're a concentrator. If you're, if you're a female filmmaker, then you have all your memories are getting upgraded in storage space. If you lose a thorough spades, There's just the worst. So this was pretty much. Cameras. Again, I wouldn't suggest you to invest in a very high-quality and expensive camera with lenses because this is a whole another category of hobby videography. So I would suggest you to use your phone in those primal and baby steps of content creation. If you find your niche and you enjoy your needs, then you can go ahead and actually invest in the cameras. And I'm here to teach you and show you which are the best cameras to invest in. Not also that if you want a fine line between not using your phone but not using a very expensive camera. You can also upgrade to a GoPro. Gopro and create content with Goebbels. Goebbels are perfect in grading horizontal and vertical videos that can be pumped out on Instagram TikTok soap. You can go ahead and actually invest in a GoPro. And if you do so, I have a complete course on how to use a go row. Now done with the camera, we're gonna actually move into the second degree of this lesson, which is gonna be the lights and using how, using lights and knowing how to manipulate light is one of the best decisions that any of you can do, because lighting is the most important factor in content creation, lighting and magazine dramatic, you can make it seem look intimidating, not intimidating. So I really suggest you if you want to go in the concentration game to learn how to manipulate light. Now when it comes to the light that you can buy, the different lights you'd need to buy. You obviously can use natural sunlight from the sun, but this is limiting because you know, some clouds could change the quality of light. This is why this lesson exists to show you different options that you can buy. First of all, we've got softbox lights, ring lights, and background light. Now, if I were you, I would pay close attention in this part of this lesson because investing and learning and understanding light will be way, way, way cheaper and way, way more efficient than understanding and investing two cameras. So these are the three categories are going to live that we have. Softbox liked, ring lights and background lights. Let's go ahead and analyze each one of those categories. And please again, play close attention. So let's start with softbox lights. Now, each category has some brands and obviously some cons. The pros when it comes to softbox lights or the fact that they're very cheap. This occasion right here, this scene is lit by a softbox like as well as background light. They're very strong and very versatile. You can use those nights in many occasions. Users nice to suit those interview type videos or users like to shoot commercials. I should just like in many, many different scenarios, I also use it just in general light my studio apartment here. Now, the cons is that they capture a big amount of space. Obviously those are big lights. So if you have a small studio, I wouldn't do by softbox lights. Also, they are kinda hard to store. They break down, but still you need to have some storage space. Also, softbox lights usually come in sets of two. So we need to find a way to store two of those lines. And also they come with those huge tripod legs. But again, if this is just a matter of storage, if you have a way to store them, it's perfect. And sometimes those lights can actually be too strong. If you go with a very cheap option, those lights, they come from very cheap to very expensive. And if you buy cheap softbox lights, then they're not gonna be, they're gonna be very strong and they won't have a demur too, dim them down or dim them up, the pros or the cons. But in my opinion, the best light investments you could do is actually in softbox lights. And you don't need to have an expensive camera to invest in softbox lights. You can shoot with your phone. And again, lighting a scene with softbox lights can make a huge difference and can make your life very easy and your quality of video quality way better. Now, the second type of light is the very, very famous ring light and many TikTok or use this slide. And in my opinion, I'm not a huge fan of the ring lights. And I am going to explain to you why not start with the pros of ring lights, okay. They're made for phones. So they have those phones stands in which you just place your phone in the middle of the light and it just makes your life easier. It is easy to use and easy to store. And that's pretty much it when it comes to the brows of ring lights. It's easy to use and they're very versatile. Now what comes the cones? Remember, they deliver bad quality of light. The light ring light are very cheap and they in general, as a rule of thumb, deliver a bad quality of light. In addition to that, they produce harsh light and you don't need to know right now what a heart like this again, if you enjoy this course, you can go into my smartphone videography course to learn more about how to use your smartphone and create content with your smartphone. But her slide in general is light that creates shadows under the eyes and makes the shadows very dark and the highlights very bright, so we don't want that. And this pretty much achieved with the ring lights. They're not the best lights to use. In addition, they're not personal. They just are made to create face-to-face content with your phone. You can use them in many scenarios. And to be honest, they have the same price with softbox lights. So I just wouldn't consider to buy a ring light. This is a very common amateur Condon. Greater mistakes that they do. They saw, they see those dicta cars use ring lights and they go ahead and immediately just purchase ring lights. In my opinion, this is wrong. Moving on. Finally, there are background lights and background lines is a completely different category of lights because you can't have both a soft box as well as macrolides. And in my opinion, background lights are actually very essential and very important to add diversity and add color to your frames. Again, it's not essential to have a background light, but it is recommended due to the fact that they add another layer of depth in your video. What do we mean depth? Depth simply in videography is pretty much detaching the foreground, midground, and background. And as you can see in this composition right here in this image that I have a gray right here, you can see the difference between the foreground, midground and background. The foreground is blurry. This blurry part right here before the microphone starts. The midground is where I am located and is led by the softbox slide. And the background is indicated by the background lights that we have. And this is how I create depth in my composition and that looks better. So pretty much you want to have a macro and light because you want to have diversity in your salt. Because diversity makes the audience engaged, more engaged in your videos. And engagement increases the Waldstein and how much they like your content and how much they want to keep consuming your content. So these were light and these were background lights. This concludes the first segment of our gear lesson. In the next lesson, we're going to keep talking about gear, but we're going to talk about gear when comes to outdoors. So how to keep your phones table outdoors, how to shoot video outdoors, and some basic editing year that you need to have in order to process the videos that we're going to create with our cameras. So I hope you enjoyed this lesson. I'm, and I'm gonna see you in the next one. It wasn't gonna want to talk about those other two parameters of gear. 7. The Gear Part 02: Welcome to the second installment of the gear lesson. In the first installment, as we said, we discussed about cameras, a different camera options, right? Smartphone cameras. We talked about battery storage and then we move to analyze light, to talk about softbox slide to talk about ring lights. We're talking about background lights. So in this lesson right here in the second again installment of the gear lesson, because gear is very important when we create content. Obviously the tools that we use are of key importance when it comes to the quality of our output. So now we're going to analyze different accessories when it comes to shooting outdoors, shooting action content and spoiler alert. This is going to be centered around stabilization of your footage because stable footage very, very important in videography in general, not only in content creation. And understood that we are also going to be analyzing different years you will need when it comes to editing of videos. So if you're not going to outsource the editing, which means to pay someone to add the videos for you. You're going to edit their videos yourself. So we're going to also analyze the different gear piece that you will need in order to be able to edit your content by yourself. So without any further ado, again, the lesson outline, and let's move into the action year that you will need. Outdoors tuning accessories, considering that you will use your phone as a camera because as we said, when we're starting with configuration, it is better use our phone due to the fact that our phones have amazing processors and can create amazing video and image quality. These are the three different types of years you will need when you're shooting outdoors and other shooting can be very helpful. And again, increasing audience engagement on the videos and audience retention because others always change. And this stimulates the brain of our viewers to just keep watching the videos. So I really suggest shooting outdoors and we'll shooting others. We have those three categories of accessories. First of all, we have durable cases for our smartphones. Then we got Gimbels and then we got Tribal. So let's go ahead and analyze each and every one of those accessories. We're going to start with durable cases. Now those are pretty much protective cases of our phones, right? If we're sitting out there as we pretty much want, don't want our phone to be exposed. Especially if Merkel integrators and we rely on those phones to get our job done. Why you can buy those three types of cases, waterproof cases, but makes sure to buy waterproof cases that don't actually distort the image. So we don't want to have anything in front of our lens. So we want to have as clear video as possible. Then you can have those cases in which you can just have in the back of your fingers so they don't, they stay in place. And finally, cases that are protective and come with lenses that can screw on your phone. These are also very, very helpful. If I were you and I would like to have a one in all package, I would just buy a durable case that has an attachment with lenses. It is very important if we're assuming with our phones to have the ability to switch lenses, this is a product, usually DSLR and mirrorless cameras have. So if you can switch lenses while shooting with our phones and deliver a wider variety of different jobs. This is very, very helpful when it comes to this slide. If you want to invest on a case and you don't have a case already, invest in a case in which you can screw a lens on top. This will make your footage look very, very interesting. Now, moving on, let's talk about stabilization and keeping your clips stable, especially if you're not shooting an action sequence is gonna be very, very, very important. Now, when we're shooting outdoors, this means that usually are cameras are not going to stay still life. E.g. I. Have my camera right now on a dry bulb because I'm shooting indoors. When we're shooting outdoors, Usually the camera moves with us and we want to diminish any minor shakes. If we're using our phones as cameras, we diminish those minor sakes, usually with a smartphone gimbal. Now let's analyze the pros and the cons of smartphone gambles. The pros is that Gimbels in general create flawless with it. It is very stabilized, it is amazing, smooth. It is anything that anyone would ever ask for an animal to do. It is just very smooth, flawless footage of others. We have no shakes whatsoever, and usually many Gimbels due to the fact that they plan with your phone, they increase the battery life of your phone. So this is also absolutely amazing because we don't have to stress about battery, as we said, we only have to stress about storage afterwards because when we're shooting with our phones, the three things that we need to consider and keep always in mind is image quality, battery, and storage. And if we sort better with a gimbal, this is absolutely amazing. Now, welcome to the cons. The phone when we're sitting with a gimbal is exposed. This means that it's exposed to the outer elements. You can have a case with a gimbal. Well, some games allow you to have case, but most of the animals won't have. You not want to have a case on your phone. So this is a acorn. Obviously, if it rains outside, you can shoot with a gimbal. Notice that GMOs are, in general, pretty hard to carry with. You need how a separate case for the nimble. Sometimes they're heavy, they interfere with your shooting. So it's not the easiest thing to always have a gamble with you. And it is just one more thing to watch out in the shoot. And when you're shooting outdoors and you have 1 million different things on your mind, you don't want to have to take care of one more gimbal. Have these in mind, how the pros and cons in mind. And if you choose a niche in which you shoot outdoors and you tend to be very sporty and outdoorsy, then go ahead and just invest in a gimbal. It will make your life way easier. And also these don't tend to break, so they will ask you for quite a long time. Now the next thing is a tabled. And regardless of if you're shooting indoors and outdoors, I think every congruent or should obviously ONE, a tribal, they're very cheap. They're easy to use. Some tribals, they're so cheap that they also come with accessory. So if you go to Amazon and buy a tripod, you're going to have it very, very cheap. And sometimes they come with accessories such as remote controllers that start and stop video and stuff like that. You need to buy a tripod, okay? If, if you're getting into the configuration thing, you need to buy a driver, you don't need to buy a very expensive tripod when you're beginning just a very simple and normal smartphone tribal will get the job done when it comes to cones. In general, remember that tripods are hard to pack. They're a bit bigger in size, so you can really travel that easily with tribal them having a very hard time traveling with traveled, especially due to the fact that because I am more advanced in content creation, year becomes heavier, tribals become bigger. So this is a problem while traveling. In addition to that, if you buy a very cheap tripod from Amazon, note that it's not gonna be that durable, but again, if it's cheap, you can just buy a new one. The only thing is that we don't want to sacrifice our camera. So if you buy a very cheap dry bulb, then there is a question if the camera will stay up there or if it's just going to fall down. Obviously dribbles that are associated with limited mobility. So you just can't run around with a dry, but you need to have a type of stable in a certain position. It is mostly for beginners. If you're not shooting interview style videos and your others, you don't want to use a tripod. You want introduce motion to your videos so your videos become more and more engaged. Again, regardless of if, if you enjoy shooting indoors or shooting outdoors, or different type of nice that you're involved in. Just invest on a tripod for your phone. This will make your life way, way easier than just stabilizing your phone on some books or stuff. So just by tripod. Now, then we've got gorilla boats and guerrilla bands or a new area of year. They're relatively new category of gear pieces. And gorilla bonds actually combine all of those features together so they're tripled their stabilizers. They're great for vlogging. They're cheap, they're easy to store, versatile, and have a very small footprint. They do all of this greatly, not perfectly, but greatly. So they stabilize your camera as a dribbled greatly. It's not the best and perfect tripod, but they work greatly as drivers. We also stabilized clips fairly good, so they're not as good at stabilizers, but still they stabilize clips. They are amazing for vlogging. So if you'd like vlogging around with your phone, I would 100% suggested by a gorilla. But in general, if your niece is blogging, absolutely, go ahead and binary level, they're relatively cheap. This means that they're more expensive than dry bones, but more cheap Then glide gums and stabilizers. They're very easy to store because they're about this footprint is the size. They're not as big as tripods and certainly not as big as heavy as stabilizers. And a very, very stable. This means that you can strap a gorilla Bodoni three, stabbing horrible in pretty much any different scenarios you can imagine they're very, very strong. And this is why I also own a gorilla, but I'm not even a blogger, but I only go a little bit because I know that there are extremely versatile and if I'm traveling somewhere and don't want to bring my stabilizer or my tripod, I 100% bring the times mercury level. In addition, that gorilla pods have mount that you can mount your phone, but you can switch the Mt and mount a camera. So if you invest in a gorilla bold, you can later use it also with your camera just as you can with your tripod. So this is very, very encouraging. Now this was the year when it comes to action. Now let's move into the different pieces that you will need when it comes to editing. So these right here are roughly V3 categories of post-production accessories that you will need to successfully edit your videos in this content creation game. So we have the operating system, the editing software, and external storage, which is going to be completely different with the external storage of our phones. Now let's dive into each one of them. Starting with the operating system, you can either have a MacBook. Personally, my system of choice, it is timeless, very durable, and user-friendly. In general, MacBooks are timeless. You buy it once and you can keep it for more than ten years. They are amazing in video editing, very user-friendly, timeless. They also have amazing customer support and 100% recommend you of investing on a Mac book if you want to take this congressional game seriously. This is what I did. And also we're going to be coupled with amazing editing softwares. But if you don't want the MacBook and you already have a PC, go ahead. And you can definitely add on a PC, you can upgrade those machines. And they're also amazing. In general, PCs, as we all know, have increased computing power. They are. Okay. It isn't that luxury. You can upgrade them, so this is a luxury. The fact that you can upgrade them and make them more powerful and more powerful. They're a bit more complex than max or not. That user-friendly also have this issue with viruses. So perhaps when you're trying to download something, you might have a virus and they're not mobile. Note that I don't have a laptop in here because I wouldn't suggest you do edit on a Windows laptop. Okay. If the laptop is very good or it has amazing processing power, then again, you can go ahead and edit from a Windows laptop. But in general, as a rule of thumb, I would either edit from a MacBook or ABC. Personally, I have edited from both a MacBook. Apc with two completely different post-production software. And in my opinion, it is better to use a MacBook, but this has opened breath for reference. If you decide that your niece doesn't require you to travel that much and you have a setup studio space in which you again, you don't travel and you want just to be on your place and create videos, then you can totally go ahead and invest on a PC and upgraded and make it fancy and very powerful. And it also brought surpass the computing power of a Mac. Now, if you're nice, requires you to travel around and you need to be outdoors. And from this location to that location, then buy a Mac, it will get the job done perfectly. And you can also link MAX with displays and make your image view bigger. So this is also a huge plus. Now, obviously, you can also edit videos from your phone. Phones also have post-production editing softwares. They're completely, usually if you're having a, a, an iPhone, you can edit in iMovie, so it will just completely free. Obviously, you're not gonna have much creative freedom when you're editing from. The fact that phones are completely free is very, very interesting, is the fact that you can actually start with congressional. See if you like congressional, start with your phone. Okay. It is a free camera apps and it is a free editing option. So I would definitely encourage you, if you're not certain in which needs you want to follow. And if you don't know if conclusion is you just download an editing software from your phone and slightly tweak the videos from there. It is very simple, very basic, completely doable and 100% better than just pumping out content that is not edited. Just adding some basic titles with a post-production editing software can make very, very, very increased quality of videos. So those were post-production operating systems. Now, let's move the different editing softwares. As we said, if you're using a PC, the best editing software that you can choose is Premiere Pro. So if you decide that you want to use a PC to edit your Condon, Go ahead and purchase premiere Pro or download for free. I don't know, but use Premiere Pro for your editing. If you're using a MacBook, go ahead and actually buy or download for free or no, Final Cut Pro. This is the best editing software. It's called Final Cut Pro, and it is the best editing software for Mac. This is what I use to edit my videos. You notice is that if you're using your phone, if you have an iPhone, you can use iMovie. And if you have an Android phone, just can download free editing software from the internet. So these again, are the three best options for editing softwares. Now let's move to external storage. And you're going to need external storage, which is gonna be again, completely different from the external storage you're going to need in your phone. Phones, SD cards is one thing and camera's SD cards and external storage for your PC, for your Mac, for your phone, if you're using it as an editing device, is one completely different thing. I don't want you to get this. I want you to really realize that those are two completely different things and we don't store permanently footage on our phones or our cameras. We just shoot footage with our cameras on our phones and we store them into our external hard drives. I recently bought a terabyte external hard drive, because again, I just want my videos to be saved, my movies to be safe and continue to shoot with my cameras. Now, if you have a PC on a Mac again, and external storage is absolutely essential by an external storage, which is more than 500 mb. And I think that two terabyte external storage would be absolutely amazing. I know some great companies that produce external storage devices, anchor produces extremely well built and robust external storage devices as well as the lazy, which is my external storage device of preference. So again, invest on external storage buret with your PC and Mac, and you don't need to be afraid if you lose an SD card, e.g. or if your camera gets stolen, damaged, anything, you can have your movies on an external storage, resting on your plates. Moving on. We obviously have SD cards and Cloud. You can store your movies and store your files on smaller SD cards or in the Cloud. But you're going to be very limited with space, right? So again, don't get confused. I am referring to external storage to store your movies right now. Obviously, you can also store your movies on external microSD cards or mini as the guards. But still it is better to invest on external storage if you don't want to carry a two terabyte external storage hard drive with you everywhere you go, you could invest even more to Cloud Storage and store all of your movies on the Cloud. This will also add one more layer of security. It is also going to be more expensive. So these are different in general, storage options that you have. We analyze them all so you can go ahead and make your choice when it comes to your preferences and your knees and your style of content creation. So this concludes our segment lessons when it comes to gear, we analyzed pretty much everything when it comes to cameras, lights, stabilizing. In this lesson right here, stabilizing footage outdoors worked about dribbled. We're talking about Gimbels. We talked about guerrilla bold, different types of civilization, the pros, The cons of each one of those gears. And then we talked about the heat is going to need if you want to be also editing your videos. Note that in future lessons we'll also going to analyze how to outsource editing and where to find and how to pay someone to edit your content with you and how this will free you up a massive amount of time and will make your life as a concentration way, way easier when it comes to editing. Remember, you need an operating system. It could be a PC or a Mac. You need a post-production editing software. This could be fun Cut Pro or Premier Pro. And finally, you need external storage to store all of your movies. So thank you very much for sticking up. I'll do the end of this lesson and I'm gonna see you in the next one. 8. Editing Basics: Theory: So welcome everyone. Congratulations for keeping up with the course, um, until this point. Now, I can guarantee you that we have entered the very interesting part of the course. And in this lesson, we're gonna be discussing about post-production editing. Now, post-production editing and the successful production of a very engaging video rests at the core of successful content creation. Now, this lesson right here, just like the gear lesson, is gonna be subdivided into two different lessons. So the post-production editing category of discourse is gonna be subdivided into two sections. The first section, which we're doing right now, we're going to analyze the basic editing principles in a presentation, and then we're going to apply them in our editing program. One more disclaimer before we start, do not stress about your editing program. I will be demonstrating in Final Cut Pro, but those principles we're gonna be discussing can apply in each and every single one of the programs that exist out there. So we're not gonna get very specific in Final Cut Pro. If you want to get specific in Final Cut Pro, I have a completely new and complete course when it comes to Final Cut Pro editing. But for now again, for this right here, you're not going to need any specific editing program building principles that we will be discussing can apply to all of the programs out there. Now, the trick here is gonna be our lecture outline. We're going to start by analyzing, why shall someone edit these videos? Why just don't upload the videos right after you solve them, then the goals of a successful post production editing process and finally, some editing basics. So let's go now why to edit your videos? I could have a huge slide here with 1 million different reasons on why you should edit your videos. But it all comes down to make them more engaging. Because increasing the engagement of our videos, we'll increase the Waldstein of our viewers. So basically, in any platform that's going to blow this could be Facebook, YouTube, Instagram, TikTok. All of those big tech companies want to keep viewers hooked as much as possible on their apps. How do we do this? We do this by creating more engaging videos and my editing them. So they're more engaging and people spend more time watching our videos in their applications. If people spend more time watching your videos, the apps, YouTube, TikTok, Instagram, will actually promote your content to more people. And this is how content creators become viral. Becoming viral is just a matter of making people click on your video and keeping them watching throughout the whole video. This is the name of the game. And if you understand this, this is the only thing that I want you to take from this course. If there's one thing that you will take from this course, is the fact that in order to be a successful content creator, we want people to clicking on our videos and watching them throughout from start to finish. This is what makes a content creator successful. So this is exactly why we edit our videos. We added our videos to make them more engaging. So people will stick with them from start to finish. This will make the abs satisfied with our accounts are profiles. We'll suggest our content to more and more people. Now, let's get more specific into the actual goal of attaining. The goal of editing is obviously to reach a very high level of engagement. But we're trying to do this with the least amount of work possible. Why? Because the less we added the videos, the more time we have to create more videos. And by creating more videos and actually making the motion engaging, we have more chances to reach a bigger audience. This is very important. It is not successful. You can be successful as a creator. If you just sit in, edit the video for a month, you need to be pumping out a lot of content and this content needs to be greatly edited. So some tips to how, some tips on how we can just edit less and just improve our times. As we added, we can use artificial intelligence and we're gonna talk about AI editing, especially in AI titled creation. Also, it can become better storytellers. This means that wouldn't be, we're going to be making engaging videos without the need of editing. So if you're great at storytelling and actually communicating with the camera, you won't need to edit those videos too much because they're already engaging. And once we surpassed a certain threshold of engagement, then it is fine to start pumping out content. Another way to edit less than actually have more time to do what you want, which is to talk to the camera and inspire people, is that we can also outsource editing. So pay someone to edit this video for you and we're going to talk about outsource later in this course. Finally, one thing that you can also do, and it is always great to do that is to practice and practice and practice. So you become a better editor. So you become also a faster editor and wants to remember that video editing is a very important skill. And he's stuck a lot of skills like video editing, storytelling, concentration, knowing how to use a camera. Become very valuable in today's marketplace. Pretty much everyone goes on line. Big companies go online. Just imagine of any company there. They are broadly in line. They sell stuff online. And when you're selling something online, you create videos, those videos in editing. And this is why you as an editor are going to be very, very important to society. So now let's dive in deeper and talk about some editing basics. The first and easiest changes you can apply to your videos, regardless the level of expertise that you have in video editing is color grading. I need you to remember that your videos need color grading doesn't matter if you're sued them with the best camera or your smartphone, it is very easy to apply some basic color corrections to your videos. It will automatically make them better to the eye of the viewer, thus more engaging. How do we call it great videos? This we're going to analyze in the next segment of the post-production editing lesson, in the next lesson. But for now, just remember that as a law firm in general, you need to increase just a bit the exposure and a bit the saturation. And you're absolutely done with color grading. It is literally that symbol and those small changes actually compound with time and make huge overall improvement to your edit when it comes to the final touch. Now, next, next, we're gonna talk about adding titles. Now adding titles, it is definitely not an essential, but it is shown and proven and statistically proven that they increase the engagement of the videos. This is why you see all the videos on TikTok having those captions, those titles behind. Now, adding tiles is a task that in general is very easy to do, but requires some time if you do it manually. This is why we can utilize the power of artificial intelligence when adding titles. And again, this we will analyze in the next lesson. Adding titles. Also, I want you to remember that they work wonders with engagement, meaningless big, increase the audience engagement. And back in the day when we had to manually type down titles and add captions manually, this would take a big amount of time. So the return investment wasn't that definite, but now we are tiled with artificial intelligence. It is very easy to do them very fast. And again, it works the same with engagement. It is great to increase the engagement ratio of your viewers. Moving on. Another editing basic it's going to apply is to add music to your videos. In general, I wants to remember that it is hard to find the perfect job for a video, especially if your video doesn't have a very certain character, which is like this, which you talk in a camera inside a room. Doesn't, there's not music that is definite to add to those videos. In general, we want to match the tone of the music with the feeling that you want to deliver to our viewers. E.g. this could be, if we have a video that's gonna be dramatic, we want to add dramatic music. If you want a video that is finally, we're going to add like chill Lo-Fi or even finding music for these videos. It is a bit hard in this. Music also gives us some copyright problems. We need our music to be copyright-free if we want to monetize our content. And keep in mind that right now you might not be interested in monetizing your content. But in the future, you might actually want to monetize some of your videos. So it's better to just use no copyright music, even if you're not planning to monetize your videos anytime soon, that obviously music ads in engagement in all its engagement, because music helps us bring out in motion from our viewers. And again, as we discussed in the nice in the first lesson of this course, when we bring out a motion for accuracy, it is most, there's more possible for them to take action and actually engage more with our content. Again, music needs to fit the tone dyeing to deliver with the video. We can make a sad video with funny music. We can make a funny video with sad music, music and the tone and the viable want to give with our videos need much for this combination to be successful if you are not very confident in using music and utilizing, using and matching the tone and the vibe of your video with music, then I wouldn't suggest you to use it, but of course, it adds with engagement. Next, you can also add sound effects. And now sound effects are very, very easy actually to use. And they can also work wonders just like titles with engagement. When do we add sound effects and what sound effects do we add? Now, this depends. Obviously the type will be doing is you're making. But in general, as a rule of thumb, remember that we add sound effects to our videos whenever something pops up on the screen. So you can add a sound effect when a tidal pops up on the screen, e.g. when it gaps and pop top of the screen, or when an image pops up in the screen, you want to give an example and you have set an image to button the screen. So then you also add a sound effect. What sound effects do we add this also great question, and we usually add bop sound effects. So whenever something bulbs, you just hear the title Bob sound effect. I'm image in the middle of the frame, pops out and effect in general, we want to stop our viewers from being bored. So Bob, sound effects, titles, color grading, music. There is always something going on in a video. And this is why it is based on human psychology that our viewers will keep on watching and watching and watching and watching. Now, the final editing basic that I have to give you, the final tip to make your videos more engaging is to just make them funny, right? No one likes a video that is 100 per cent serious and everyone appreciates a smile and some Laffer. Make your videos funny. Make fun of yourself as you're editing the video, because people know that you will be editing your videos. And if you make fun of yourself as the editor of the video, I don't know if this makes sense, but people really appreciate, notice this and it actually makes them like your content even more. So this increases actually engagement, make people laugh. Don't take it too seriously. Because again, why do people waltz and consume content on social media? Because they want to escape their miserable if u is reality. And what better way to escape reality than to just have someone laugh and smile with your content and have a great time. So again, let's go through the slides 1 more time. Color Grading, very important. Ads engagement, very easy. We increase exposure and we increase vibrancy. Adding titles. We can use AI. It is very fast and it is the number one way to increase engagement of your videos. Adding music, not recommended if you're a beginner, but if you know that you have a track that matches the tone of your video, go ahead and add it right there. Then sound effects, I suggest you use the pop sound effect whenever something pops in your screen, this could be a dialogue again, this could be images. And finally, make the videos funny. This will increase engagement. And as we said in the first slide, increased engagement means increased. Waldstein means that the platform that is hosting your conduct, we'd like you even more Because you keep the viewer's in there for a bigger amount of time, it will suggest your content in new viewers, and this is how you grow and become viral. So this concludes our introductory lesson with the editing basics. Now it is time to fire up our editing programs, whichever program that is. And I'm going to show you in one of my videos that is completely edited, all the changes that I applied and the difference that it makes at the end of the edit. So thank you very much for sticking up this lesson. I'm going to see you in the next one. 9. Editing Basics: Hands on: So welcome everyone to the second installment of the post-production editing lesson. In this lesson right here, we're actually diving hands on internet that I have done my cell. I have completely salt and edit this piece of content right here. And we will go through the different changes that I applied to the initial clip in order for it to be ready to upload on YouTube. Now, let's begin. Please. Do not be overwhelmed by my editing software. Everything is very easy to understand and comprehend, but it is just that when you see the whole thing finished, it it shows like there is very complicated. Trust me, it's not. And we're going to break down my edit very, very simply. So let's go over the basics. By the way, if you want to know how to edit in Final Cut Pro, just like I have edited this video right here, you can check out my Final Cut Pro editing course. Now. Here you can see that first of all, the first thing that I did it is that I removed the parts of the video in which I didn't know what to say and I just stopped talking immediately. This called the aryl very basically, you just remove the parts in which you're not talking and you're thinking or you're looking at your script. After we remove those parts. Now it is time for the first editing basic application that you can perform to increase the engagement of our videos, which is color grading. So if I select one of the clips that I have trimmed down, you can see that the color panel pops up right here. And very briefly, you can see that I've increased the exposure, increase the shadows, increase, the mid-tones, increased the highlights. Basically, I just increased the exposure, the overall brightness, if you will, of this clip. And this was the first principle that we discussed in the previous lesson. Increasing the exposure makes it clips in general, as a rule of thumb a bit better. Now when it comes to duration, I've actually also increased the shadows only all situations you can see that this clip is now saturated. Let me put the cursor here. You can see that if we increase this, the clip becomes more vibrant, the saturation increases. And this in general looks a bit better. Be careful not to overdo it with the saturation slider. But remember that in general, it is good for clips to be more saturated and more bright. This helps the eyes of the viewer. And I missed that as you can see if I just go through the whole video with my cursor here, you can see that there's always something playing on the screen. And this is the second hacker we discussed in the previous lesson, which is to add titles. Now, those styles right here, as you can see, are generated and pretty much they just gaps in what I say is pretty much seen on a dial as you can see here. Now, these titles could manually type it in. So I can just go add a title, type it in and just trim it based on what I'm saying in this video right here. But this time I used artificial intelligence to auto, generate titles for me. More specifically, I used this application right here, which is called Gap gut. And gut gut is an application in which you import that clip, which you want to add titles. Then using its artificial intelligence capabilities, it automatically adds captions to your videos. After you add captions. If you select, if we go ahead and select part of the video, let's select just the whole captions in the second year. Let's select the whole captions. We're going to go ahead and stylize them. E.g. we can increase the size, we can change the color, we can do all sorts of stuff. Add animation. This is very interesting, very, very helpful, and makes your ending life way faster and better. I 100% recommend you to install Kafka and actually buy the full version. There's gonna be very helpful and I'm going to save you tons of times. As we said in the previous lesson, adding titles will increase the engagement of your videos dramatically. So there's really no excuse of not adding titles. Now, going back to our initial edits, again, I have added and caption. I have had titles and captioned the whole video of mine, which means that simply I just drag and drop the titles on top of my videos and I remove them whenever I don't want titles to be played. In addition to that, I want you to note, don't look at the elements that pop out of the screen, e.g. the photographs and stuff. I just want you to look at my frame, the frame that I showed with the camera. As you can see, it always zooms in and zooms out. This to the fact that to increase engagement in this clip of mine, I added artificial zooming and artificial zoom out. You see that? I don't have a videographer sitting those videos with me. So I have my camera and my tripod, but I can add artificial, zoom in and zoom out impulse production. And this is what I did. I introduce the element of motion to my video to increase the engagement of my viewers. In that is that whenever I had one of those, again, pictures sewing in the frame, I added a sound effect and I added this bulb sound effect right here. So let's hear it. If I zoom in and increase the audio, you can hear it are just hard. If I stopped here just by itself, it is this sound effect right here. So very helpful, very easy to implicate. Pulp sound effect whenever you add an element in your screen. Another thing that I tried to do is whatever I am describing during the video, apart from the titles again, that add to the engagement wherever I am describing to the video, I also add images, hoping and I always have something going on in the video. As a rule of thumb, you want to zoom out of your timeline and just have the cursor smoothly glide around it. And you always want the view to change. You always want something new to be happening in your video. This could be a video on top of your video. This could be a photograph and w are video. This could be titled sound effects, transitions, all of that make a video grid. Now, if we zoom in down here, I want you to focus below this audio line. This is the audio line you can see. Below that you can see the different music and sound effects that you add first. And you can see is that I didn't add any music track here. I didn't add any music track because I didn't find the music track that applied to the tone and matched donor the video that I wanted to use. And it is better not to use music at all rather than use a music track that doesn't match the tone of your video. The only thing that I used is the power of sound effects. So all of these small things right here are sound effects that I added whenever something pops into the screen. In addition to that, I also added, I tried to add at least the element of laughter and my video. At this part of the video, I joke that you just upload a video and it has no views on YouTube and this is discouraging. And when I say no views, I have this just commented drums playing. Let me show you that just disable these. I zoomed out in my face to make it even funnier. So these just comedy laughters just to make the viewers more engaged and make them have fun, make them chill and relax as you're watching the videos again, a zoomed in my face here. So this is the component of laughed. And then I tried to implicate in my ability to make it more engaging. So just like going over my videos, let me just enable the Skillet again. Just going over the video, you can tell which parts are very interesting and important to have in order to increase engagement and which part are not that important. So very important to have movement in your video. When you have a video shot on a tripod, tried to have, tried to add movement with different e.g. an artificial zooming in. Second most important thing, add titles whenever you can. Add tiles with the artificial intelligence program that we discussed about, adding titles greatly increases the engagement of the video and makes everything better. Number three, please, color grade, and increase the duration of your videos. So increased exposure, increased brightness, and increase the saturation. This will make him in general, your videos look better. Rule number four, add sound effects just like the sound effects that I have added here. And obviously we do all that after we have edited down our role. And if all those terms sound weird to you and you want to actually dig deeper and understand editing. You can check out the course and have, but in general, try to trim down the arrows so you're only talking and you don't have in your clip parts in which you don't know, you look into your script and you don't know what to say. So these are going out and afterwards have the arrow. The arrow we apply color grading, we are diodes. And whenever you have a picture or a video playing, We also add a bulb sound effect. Finally, again, if you're not certain about the music track, please do not use music, adult live music outside. But if you're using, if you're editing e.g. a. Montage and you want to provoke a feeling on your viewer, then please go ahead and add music. Final David had to give you, is that it is very important to finish your video in a way in which if the viewer doesn't find your channel again, he experiences a nice emotion at the end of the video, it is very important to leave your viewers at the end of the video with a nice emotion. If you're using a music track, makes sure that the music, the file that you're using and as your video ends at the same time, I want those two to end at the same time. Don't want your video to end and the music there to be at the middle of it. Because the music track artist knows that when you're listening to the songs, you're going through an experience. It's usually the part in which it builds up tension and then the tension is revealed and then the song gradually decreases. Exactly the same thing happens to our videos. So we want our videos to end as the music track. And so make sure you do that. If you don't have music track, make sure to end your video with a smile, a nice node, and also add this transition right here in which it gradually decreases the opacity of your video. So it just blocks out smoothly. You want to add your vendor video smoothly. You don't want it to be abrupt. You want to leave your viewers with a great feeling when they're done with your video. So this is very simply how I edited this video. This took me about a day to add it. So it's a lot of work, but I'm a skilled editor, so I work faster and I also use artificial intelligence for the titles. If I didn't use artificial intelligence for the titles, I know that this will usually take me two to three days, so many hours of work. But again, the more you go through editing and the more you practice, the better you become, the easier it will be for you to edit. There's pretty much concludes our lesson when it comes to editing. I know this was very superficial. This is not a complete editing tutorial. You can check my course if you want to dig deeper into editing. But I just wanted to give you a general look and a general idea on how you should edit your content if you want to be successful as a concrete. Now, also note that the principles that we discussed in this lesson apply to every single editing software. Don't need to use Final Cut Pro to implicate what we did here. But it would be great if you had delicate probe because it is a great program, very easy to use and great for content creators. Thank you very much for sticking. Up until the end of this lesson, I'm going to see you in the next one. 10. YouTube Analysis 01: Making People Click: So I would like to welcome you to the final segment of the scores in which we are going to be analyzing the different applications and the different forms of video that we're going to be feeding in those algorithms. I am very, very excited for you to be here because this is where the true value of the course will come. As you may have noticed, we're going to start with YouTube. So in this lesson and in the next lesson, we're going to analyze the key aspects of successful content creation and content distribution in YouTube. Now, we're going to start this lesson right here with analyzing first of all, the literal name of the game, the billion dollar question. I like to say it. Then we're gonna move into the so-called TNP, So thumbnails and titles. Finally, we're going to analyze what is clickbait. And by the end of this video, you will be very comfortable to realize and actually understand how to make people click on your videos. So in that introduction, let's move into this very, very interesting part of the course. So before we dive very deep and analyze the different strategies that we can implicate to our congressional system to actually win the game. It is very important for you to understand the basic and the most important term of this whole game, the so-called name of the game, the billion-dollar equation, which is if you make people click on your videos and watch them until the end, you will be extremely successful on YouTube and you will become a billionaire. And this is literally all I want to realize, that you got to make people click on your videos. And they're gonna, you're gonna make them watch the videos up until the end. This is what top YouTubers do. It is as simple as that. You literally need to make people notice your videos and click on them. And you've got to provide the value during the video, so they watch the whole video. Also wants you to know that pretty much youtube is a business, is a business just like every other social media application out there. And their currency is your attention and especially your attention because we, our creators, but their currency and how they drive money in their businesses is through attention, through grabbing viewers time and attention. So the more you keep those viewers in the application, the more you keep people on YouTube. The app will reward you because this is what you want. Youtube wants people to be hooked on their applications so they can run ads and monetize. So if you are better than others at keeping people on YouTube, if you can keep people in need for a bigger amount of time than your competition, you will win and you will be rewarded regardless of the content that you can create. If you create content again, that people click on and watch the end, you will be successful and this is what everyone wants to do. Now, this name of the game equation, right? The making people click and watch till the end has two very important parts that make people click part and then make people watch till the end part. Now, in this lesson right here, we're going to analyze how to make people click on your videos pretty much. At the next lesson in the next test, we're going to analyze how to make them watch your video throughout and until the end. So let's start with asking ourselves how to make people click on our videos. This is where I will introduce you to the so-called T and T. This is an acronym for title and thumbnail. Title, the title of your video and the thumbnail of the video are the two most important parameters in making. Well, the two, literally, if you don't have a great thumbnail and a great title on your video, no one's going to click on your video. You can have the best video on YouTube that has 100% engagement. And 100 of people, one-half percent of people that Click it, watch it up until the end. If you don't have an amazing title and an amazing thumbnail that compliment each other. No one is going to click on your video, the title and thumbnail. Let's start with thumbnails. Now. Thumbnails is a very big story on YouTube, and I can make a different course on thumbnails. I'm planning to create a course on thumbnails, but pretty much I want you to know these thumbnails are images. Those images that you click on before you watch the video. Pretty much. These are called thumbnails. And they're images that are played very, very small in YouTube. So very seen, they're shown into the people that watch your videos at a very, very small resolution. That means that less is more. I don't want you to add many details on your thumbnails to make them confusing and to make them sound cool. And RT less in thumbnails is more. And we're going to see some example of amazing thumbnails. Now. Faces on the thumbnails, right? You might have seen it in big channels on YouTube. Increase the so-called CPR or Click-Through Rate. Click-through rate is the percentage of people from all other people that view your thumbnail. It is the percentage of those that actually click on it. So adding faces and thumbnails like excited faces, pretty much provoked the viewers to click on because they wanted to see why are those people excited and then thumbnails. So adding a face perhaps in the family will make it will increase your CDR. That making your thumbnails bright will also increase your CDR. People tend to like brighter images and brighter videos, then darker images and dark areas because they cannot. Understand and work out what is happening. And trust me, your thumbnail needs to strike the eye of the viewer in seconds or in milliseconds. If you can't grab the attention of the viewer with your thumbnail entitled in milliseconds, we're just going to scroll away this, that it is very important that the combination of thumbnail and title makes people want to watch your video because it makes them intrigued. You need to intrigue the viewers. And when I say intrigue, I mean, I wanted to make the viewers asked questions like, why is this happening? Why is this guy excited? Why is this happening in the thumbnail and the title? I want to learn why. This is the name of the game and this is how someone clicks on your video. Thumbnails should complement titles. I want you to remember this. Thumbnails should complement titles. Titles shouldn't complement thumbnails. Thumbnails should complement titles. So first you work on a great title, and then you work on a thumbnail that intrigues the people in addition to the title. Now, let's go through some examples because I know that this could be very intimidating at first. So let's talk about thumbnails and titles as examples. This is an example of an amazing thumbnail. Why? First of all, it compliments the title because the title says, Get rich in 2023, live like you're broke. And then the thumbnail shows This millionaire inside of a garbage bin eating like RAM and fast environment. So immediately you think like, hey, how will I get rich in 2023 if I live like I'm broke and Hawaii is this guy living inside a garbage bin surrounded by dollar. This immediately intrigues the viewers. And when the viewers are intrigued, they click on the video that you can see a big face in the middle of the screen. And guess what? He probably okay, this is obviously Photoshop, but look at the background. It is very simple, it is very basic. It is just a blue collar. They don't have trees, people playing. It is just a phase. The garbage bin and dollars around. So this is exactly an amazingly manipulated nominal to, again, perfectly danced with the dialogue and make yours intrigued. The next one, an absolutely amazing thumbnail. And you can see the success of the star Mel, 23 million people. Click on this video. I survived on 0.01 cents for a week. The title by itself is amazing. But look at the thumbnail. It is literally this. It says seven days and a man lying in the ground with a distressed face next to a penny. And seven days. So people, they see this and they're like, oh my God, he, he made it to the seventh day with one bank. I get to watch this. So it immediately click. And this is an amazing video and amazing example of a very successful combination of thumbnail and tidal. Moving on, there's lot of bile for 24 h straight and you see a person sleeping on the car in the thumbnail and a title saying our 17. So the viewers are like, wow, he's been sleeping for 17 consecutive hours. Like what is happening here? The one to learn what is going on. And this is why they click on the video and this is why those videos are very, very successful. Again, Mr. Beast, I handed 100 people and you can see the man in the middle of the frame like this and 100 people running away from human. You think, How the **** did this guy can't 100 people down? I gotta, I gotta know. Again, intriguing people. There's about an example of a bad thumbnail. So this video is called How do I edited? In Final Cut Pro? It has like ten views and look at this thumbnail is a very boring image of Final Cut Pro. You can see really what is going on. You can see like the I don't know all the clips and inspector money and stuff, but there is no information in this nominal and it doesn't complicate, it doesn't compliment the titles. The diode. You don't realize that it is a YouTube tutorial. You just see video important in Final Cut Pro. So this is just a bad example of a thumbnail. This is also a very bad nominal, Okay, GTA five fail moment, and you see just a screenshot of the game. It doesn't intrigue people, it doesn't even show a fail on the thumbnail. This why it has three views. These are example of Baghdad meals and good thumbnails. Now, as we said, AND title and thumbnail, we discussed very superficially about thumbnails, but you gotta think the point. I was moved to the second part of the NP, which is titles. Titles, again are made to help people click on your video and to intrigue people wild, perfectly dancing with a thumbnail. Again, a great title describes the video and intrigues the viewer. Please take note of those slides. They are very, very important. Now, at this point of the video, I meet, introduce you in the two types of YouTube videos, and if you will, the two types of titles that you use to navigate through those two categories of YouTube videos. Youtube videos are pretty much categorized into two categories. Search based videos and browse based videos, search based videos and browse ways videos. And there are huge, huge differences in search base videos and browse beads, videos. And I had a YouTube channel and I didn't know it, but my old YouTube channel was church-based. And I grew this channel for about four years, 3,000 subscribers. And my cardiac surgery channel was browser-based. I optimize the channel to be browse pains, and I grew up with. The thing, 27,000 subscribers in less than two years. So it is very important for you to know the difference between search base styles and browse weight styles. What are research-based titles? Search base styles are pretty much like you type something to search it on Google and Google bar. They include keywords. There, a SEO friendly, so their search engine optimized. They, they tend to get lower views obviously. So they don't get as much views as browse dials, but they take, they get lower views and slow and steadily grow over time. So pretty much you get a low amount of views for a prolonged period of time and don't get me wrong. This is not bad. Many channels can hugely profit from those titles. You have a website as one of her mode. You can use a third based video. Also keep in mind that you don't meet all of your videos to be searched based and all of your videos to be browsed based. Again, you can have both of those videos. I'm just pointing it out there. When you some example of search based titles. This is an amazing search based style. How to cook a fish on a grill, easy, fast, and tasty. You can see all the keywords are there again, cook a Fish, Grill, easy, fast, tasty. This person has added all of those keywords. So when someone search this on a search bar, like how Google face on the grill, this video pops up because it is search engine optimized. Another example is e.g. this rendered here how to edit videos on Final Cut Pro beginner's guide 2023. So someone usually searches on, gives you k how to edit videos on Final Cut Pro 2023. And this video pops up because again, it is search engine optimized search based titles and surface-based videos pop up when someone searches for those videos. And we're going to see the difference between browse based videos and browser-based titles. Browse me styles. Now, there click baby. So again, they're made to intrigue people. These tiles right here, search base styles are not made to intrigue people. Their, their, their search engine optimized and they're made to appear on as a search result. Now browse base styles are made to intrigue people. They really make, we tried to make the viewer feel something. So you want to again, try to make the viewer feel something. We want to make the viewer feel intrigued to click on your video. In this dump, those tiles and those videos get more views, but for a shorter period of time. So they usually increase exponentially and then they stop getting views. And then they might increase again depending on the algorithm. These are some examples of browser-based titled, I made the world's largest pizza box. And you're like, wow, this guy really did. Did he do that? Let me see. You liked the video and this video, this person earned your click. Obviously no one ever is going to search on YouTube. I made the world's bit about the world's biggest pizza box. These are not search based adults. These are browse titles. If you will, browse based VDS and browse base styles are videos meant to become viral. Another example, the millionaire who lived in a cave for 20 years. If you had like a YouTube channel which focuses on storytelling, then this could be an amazing brows based Tidal, the Miller who live in a cave for 20 years. And then you have an amazing thumbnail of a person living in a cave with an elaborate guinea outside. I don't know. This will intrigue viewers. Gears are gonna be like, Wow, how, why, why did the middle ear and live in a cave for 20 years? Amazing title. No means do you remember before we end this video that channels go viral with browse based titles and thumbnails. This how it'll go viral. You will never go viral with research-based title and search based VDS in general, you need browse to go viral. Search based titles and thumbnails help your channel grows slowly and steadily. Linear growth in search based titles, exponential growth in browser based titles. Now before we end this, we don't want you, I want to discuss about what is clickbait, because clickbait is a definition that is very commonly seen and heard on YouTube. And you know, this course wouldn't be complete if we didn't discuss about clickbait. So what is clickbait? Clickbait and this right here is the textbook definition of clickbait. Clickbait is a text or a thumbnail link designed to attract attention and entice users to follow that link. In our case, clicker video, being typically deceptive, sensationalized, or otherwise misleading. Clickbait has a bad characteristic. It is when you mislead the viewers. And how do we mislead viewers? We mislead viewers. So we deceive, we sensationalize, and we mislead our viewers when we promise something with our title and our thumbnail. So person hurt, people, click on our videos and they want to have this promise kept, and this promise is not kept. This is clickbait when we promised something on our title and thumbnail. And then it doesn't happen during the video. So if a greater video and say, I hunted down 100 people, people, click on this video. If during the video I don't hunt down 100 people, then this whole video did the fact that I misled those people is characterized as clickbait and they're going to have dislikes and no one's going to like it. But if you really have down 100 people during the video, This is not gonna be misleading. You actually promised and you delivered delivered on the promise you made with your title and thumbnail. So this is not clickbait. E.g. let's, let's turn back to the example right here. Okay? If this person survived for 0.1 penny for a week, really. And during the video, he did that, then this is not liquid. But if he said I survived with 100.1 pennies for one week, and in the video, you see him eating pizza, ten dollar pizzas. Then obviously this is clickbait because this man didn't do this. Now, this concludes our first lesson when it comes to the YouTube algorithm, a YouTube strategy. Again, we discussed about making people click on a video, and this is 50 per cent of the game. The rest 50% of the game is after we have mastered dynodes and thumbnails to make people watch the whole video. And this is of equal importance, obviously, like people clicking on our videos. And this is what we're gonna be discussing in the next lesson. So thank you very much for sticking. Apple developed this lesson. We're going to see you in the next one. 11. YouTube Analysis 02: Making people watch: So hello everybody and welcome to the final lesson of this course. Now, as we said, this segment of the course in which we analyse the strategy around uploading content on YouTube is sub categorized into two different parameters, two different sub lessons, if you will, based on the name of the game. And as we said, the name of the game is to make people click on your videos and make them What, up until the end in the previous subcategory of this U-tube, let's say masterclass that we're analyzing right now. We talked about how to make people click on your videos. So we discussed about the true value of thumbnails. We discussed about the two value of titles and how they should dance together, a delicate dance to intrigue the viewers, make the viewers ask question and click on the video. Now, in this lesson right here, we're going to analyze this second category of the name of the game, which is to make people watch the whole video from start to finish. This lesson right here is gonna be extremely valuable, so I expect you to pay attention. So let's go now. The four-step framework to make people watch your whole video, because this is a strategy. Again, we don't have to reinvent the wheel here. People have done it before us and we have data from those people. So this is a four-step framework that will guarantee you YouTube success if you follow it correctly. It is the so-called hiv hook into value ends in N screen. So we're going to analyze each and every one of those four steps in this lesson right here. Again, give you the best results when it comes to YouTube, audience engagement and audience retention. So let's start with a hook. What is the hook? Hook? It is, it's extremely important to have a very catchy hook in your YouTube videos. The hook is pretty much the first 10 s of the video. The first 10 s of your YuJa video are absolutely critical and what you're going to say and what you're going to show to your viewers will set the scene for the whole rest of the video, the hook, some could argue that it is the most important part of the whole video. Now, the best hooks, which are pretty much the sentences and what you say and do in the first 10 s of the video address an issue or make an emotional connection with the audience. And throughout this course, we discussed about the importance of establishing an emotional connection with your audience. Emotion drives action, and we want action out of our viewers. We don't want passive years logistic consumer content. We want active users that take action so we can monetize this hobby. So how to address an issue or emotionally connect with your viewers by asking a question. So you could ask them in the first 10 s. It, Let's say that your channels around again, Jim, and building muscles. You may ask your viewers. Have you ever thought about training your physique to become better at Bodybuilding, something like that? Or have you ever thought that you're wasting your time in the gym? Something again, to intrigue the viewers. We want to keep intriguing our viewers, basically to keep them on our video. Then you can show them a transformation. So you can be like in the first 10 s of the video. This has been my journey from very skinny to very muscular in six months. Or supplemental information, e.g. how I trained my body to withstand pressure of Jim in three weeks, something like that. Then you can visualize a problem. E.g. say your viewers. 70% of men are having obesity in America and this is a huge problem. Or you can use enticing B-roll. B-roll is pretty much the usage of additional videos and additional photographs to make the visual aspect of your video more interesting and intriguing. So people don't walk away because people those days have a very, very short attention span. So again, let's dive into some examples. A question hook is, have you ever wondered how people gain muscle while eating anything they want? This could be an attention hook, a question, or a transformation to this is how I transfer my body while eating whatever I want. Pretty much the first 10 s of video are going to be very similar to your title. So we're going to keep being engaging and keep intriguing our viewers in the beginning of our video, a problem visualisation hook would be denote that 10% of Americans are obese. People. Click on your video and their heat immediately by this first ten second hook. And they're like, Wow, this guy actually has something to tell us. So we're going to keep watching the video first and seconds. Very, very important. And please keep your hooks than seconds or less. Why am I saying that? Because our hook, if it's more than 10 s, sometimes it might interfere with our intro, and it is a completely different thing. The hook from the intro, the hook is there to make our viewers interested in are attractive Carter and our channel. The intro is there to keep that percentage of people that are hooked that will, well, let's say theoretically watch the whole video. So what is the interval? The interval is pretty much be between. It rests between the value proposition of your video and the hook. This is the intro. And there are two types of minerals. Discoverable intervals for discoverable videos and community intervals for community videos. In discoverable video intervals, you need to hook new viewers. Discoverable videos or videos that will be manufactured from us using browse feature techniques so they can become viral and they can bring more people to our channels. And ventral are going to have in discoverable videos. Pretty much. We're going to introduce ourselves to the new people are coming. When it comes to community videos, those are videos that refer to our current subscribers. So we don't really need to introduce ourselves again. Now, pretty much intros are only used, that, that being said, only used to discoverable videos because community videos, people already know you do not need an interval. So now let's analyze the different interests that you can use for your discoverable videos. Some structures you can follow is this. I am x and I will do y. So you start with a hook, you go like you. So e.g. a transformation hook. So let's say again your challenge around gym and you go like I became from skinny to extremely muscular in three days. So this is the hook and then you go with the intro, the discoverable interval. Hello everyone. I am lab rows and I am a gym instructor. Or I help X do Y, e.g. I. Help skinny people gain muscle. So you start with a hook and then you go like, Hello everyone, My name is numbers and I help skinny people become masculine. Or I help x to y by z. I help skinny people become muscular through intensive training in my YouTube channel. So pretty much those are the three different structures that you can follow to deliver a successful intro. If, again, you're targeting discoverable videos, if you are making a video referring to your community, I wouldn't suggest you do introduce yourself again, doesn't really make sense. You wouldn't introduce yourself to a family member of yours or a friend of yours. You want to introduce yourself to those people. They already know you, you will introduce yourselves. So you're gonna be like, Hey, Max and I do y or I am excited. Why my Z in people that don't know you, okay, and discoverable videos. And I always want to, want you to keep in mind the attractive Gartner model because we're navigating through this UDL journey and through this content creation journey while maintaining our tractive character. So if you don't remember what attractive Garter is, I really encourage you to go back to the lesson which we analyze storytelling and how to become an attractive cartilage. This is very important, again, to create a business out of your YouTube channel. Now, moving on again, we have the hook. First 10 s, then we have the intro, which is used to discoverable videos to make people at first come in, you'll channel, recognize you and know what you do and why you are creating content. Now, it is time to the very important part of the video, which is the value or the value proposition. The value. But what is the main chunk of your video, right? Most part of your video should be just value-free value to your viewers whilst maintaining engagement. And this right here, Liz element is very, very important. This is pretty much the whole YouTube game. You need to provide value while maintaining engagement. And please do not think that value is only educational or informational value. Value could be pure entertainment, right, Mr. Beast and all of those Challenge videos and prank videos, those deliver value and the value that they deliver is pure entertainment. And they do this in a very engaging way and this is why they became viral. They didn't value viral. Now, value in educational and informational videos, which are the most easy to create and apply it to our attractive character model is achieved through a clear structure and writing style. This is why we scraped our videos before we upload them and before we talk to a camera. Now I'm going to list some different models of value and some different video, YouTube video scripting models that you can apply to your content. The first one is the listicle structure. And the listicle structure, we basically mentioned five to ten things throughout our value part of the video. Again, provide clear value. So our audience pretty much gets engaged with us and says, Hey, okay, this person is providing clear value to us. We need to subscribe. We need to view more of his videos. So you start with a hook, you start with the intro, and then you mentioned five then things. So e.g. the hook could be. In this video, I'm gonna be analyzing five things that made me more muscular in six months of training. When you go with the intro Hello, my name is lambdas and it helps keep people become muscular. And then you go like, Okay, so let's move to the first thing. The first thing is that I started consuming more broadens. The second thing is that I went out and exercise more. But third thing is that I got more sleep. The fourth thing is that I'm monitoring my testosterone levels or some stuff. So this is the listicle structure. Moving on, we've got the triplets structure. And this is very helpful for topics where you have three broad statements and make actionable points in each and every one of those statements. E.g. you start with the hook again, you start with the intro. And then in the value proposition of the lesson, you go like, these are the three reasons why I believe that by deleting TikTok, Instagram and Facebook from your phone, will help you when your life. And the first one, e.g. and you start and say the first one is the fact that you increase your attention spam, and then you elaborate on that pretty much is very similar to the listicle structure, but you don't apply five to ten things. You just mentioned three broader statements and elaborate on them. None would have the coordinate structure. And the caudate structure is pretty much you analyze why, what, how, and what if. This works. Amazingly, it is mentioned here in educational videos and topics. So e.g. you make a broader video about World War II history and you go like, why did, well, we'll do tanks were built this way. Or what Adolf Hitler's say to his right man, or how did this happen in this historical event? If you're creating educational videos, is cool to mention the corporate structure. Finally, we have the story structure and the story starts. There is a creative way of getting your point across. Tell a story in your video on and include beetle personal experience and anecdotes. And what does this bring up, your mind? Personal experience, anecdotes and parables. These are elements of the attractive character and attractive Carter is a great way to tell a story and keep people engaged in your story. Now, before we move with the on-screen, I want to focus on what B-roll is because Bureau is absolutely very important. B-roll is the usage of complimentary video or complimentary photos. We'll play as you're describing your value proposition. So as you're giving value to your viewers, B-roll will play and it will just increase their engagement. E.g. I. Could be creating a video talking about the global distribution of content through the Internet. And as I'm saying, the global distribution, I would have a video of planet Earth rotating. So I want to again make people visualize what I am saying. As I'm saying it, through bureau, through photographs, through sound effects, make the visual aspect of your video popping. Now, we'll move into N screen. And N screen is pretty much YouTube's and guards. And YouTube and Guards play at the end of the video. So the theory says that if a viewer reaches the end of your video, they probably are part of your ideal audience. This means that they clicked on the video and watch it, watch it through the end. And if a person clicks on the video and watch it at the end, you successfully have created an amazing YouTube video. This means that this audience also, this dispersion is part of your target audience. So I want to keep those people and we give those people by using YouTube and cards. You do bankers pretty much when a video and at the end, just a new video pops up so those people can click on this video. Guess what happens when those we do. When there's people click on the video, they click on another video that is perfectly executed. We're going amazingly that little thumbnail with an amazing hook, an intro, and a value proposition with great B-roll, which is very entertaining. Those people are entertained. They find value. What you're saying. They are emotionally engaged with your saints. So they subscribe and due to the fact that they saw two and 3.4 consecutive videos of yours. The YouTube realize is that your channel is very important and you actually get the job done and you do a great job. So YouTube then promote your video to more viewers and more audience reaches your videos and more people was until the end, and this is how your channel becomes viral. So in conclusion, what does YouTube want? Youtube wants you to keep the person, the app for a longer period of time than the rest of your competition. If you're able to make a person stay on YouTube for a bigger amount of time than your competition in any niche, you will be successful. And how can we compete with other creators? We compete with other creators, often analyzing the different strategies needed to achieve a perfect video with a perfect tile, with a perfect thumbnail, with a perfect story by making them click and watch the whole video. This concludes our lesson when it comes to YouTube strategy and how to create and distribute content on YouTube. And I'm gonna see you in the end node of the scores. 12. Thank you note: Thank you very much for completing this course and staying up until the end of all of those lessons. Trust me, the fact that you stayed and you manage to watch all of those lessons automatically puts you in the 1% of all the people that enrolled, which means that you have increased chances of succeeding in concentration. I want you to remember that all of those efforts that you put in pretty much anything that you do in life compound and the fact that you play full out and you're consistent, trust me, this will compound over time. So again, this was a relatively big course. We analyzed a lot of stuff. We talked about how to choose your knees. We talked about the storytelling basics. We talked about how to niche down and how this will help you expand your reach. Then we moved into the gear that you will need, cameras, lights, background, all of that stuff to become a successful content creation. And finally, we ended this course with an editing tutorial and a masterclass on how the YouTube algorithm works. So again, I'm very honored that you stay doubled at the end of this course. If you enjoyed this course, please leave a review and you can also subscribe on my new YouTube channel is going to be linked in my profile. So thank you very much and I'm gonna see you in the next one.