Transcripts
1. Mobile SEO skillshare: move. Allessio is one of the top priorities off Google in 2000 and 70 and beyond. The reason is pretty simple. The mobile traffic has already gone past the desktop and laptop traffic, so failing optimize your site for mobile will drag your site down and Google ranking. Google has an official page that just if your site as mobile friendly, use that link to check this. Now. What makes aside mobile friendly A site as mobile friendly when it presents your content well on a Ford and doesn't need rinsing are zooming, is easily readable on small screens and easy to navigate with your fingers is helpful to someone using a mobile phone, and it's understood, probably by Google. Now let's see the steps involved in making your side mobile, friendly and improving. Yar Mobile s you From the perspective off Google documentation, the whole process actually involves five steps. Number one choosing a mobile mentor number. Do updating your website core number three verifying mobile friendliness. Number four Dell Google about it and number five keep optimizing. Let's see them one by one. Number one Choosing a mobile mother. There are four main raise involved in making a website. Mobile friendly. Number one. Responsive design Never do MP are accelerated mobile pages number, tree dynamic serving and number four mobile yours. Google recommends responsive design Andi that's very clear. That reason both Masters and Google, like responsive design, is because it is a simplest and least risky mentor. For Seo purposes, responsive design is a very wise show eyes, and it is recommended by Google. It has no s your risks, and it is a easiest wonder implement, and it is compatible with other methods available. Now. What do is I'm dating yard website court. Often this is much easier than you might expect. In fact, with WordPress and other such content management systems, it's as simple as getting a new team if you are running a static side. There are many responsive Hess Deimel templates on that are available out there. Good places to buy Responsive mobile thieves are templates can be like Team Fortress, elegant teams, Studio Press, Creative Market and Template Monster. The next one. The 3rd 1 is verifying mobile friendliness. The very Google determines if a site is mobile friendly depends on several mobile usability issues that are easily tested Con figuring mobile. Vieux Port is one of them. One is a mobile Vieux port. Have you board is the window and which a Web page is C con Figuring the View port means declaring how big that window should be. View boards help you there. See Web content properly on different sides screen, such as mobile devices. How to consecrate the View Port Simple. The Baby Conficker The View Port is the View Port Men Attack. This is a small that off court that we put into the head off our heads. Demand document. Google recommends the falling Vieux Port Men attack for a responsive Lipsyte. The View Portman attack shown here Eyes saying that Vint is equal to device with initial scale is equal to one. In other words, the vic command say's that make the width of the page the same it has, whatever the screen it is being shown up. Initial scale command stays if the page is shown in landscape, that is a full turned sideways. Make the page as white as it can be within that screen in this image, nor Vieux Port has declared on the desktop, the webpage appears normal, but on a mobile device with a smaller screen. The whole of a page is shown by making everything smaller, so it'll fit on the screen. This means when they use their goes to this page, they have to zoom in just to make the decks large enough to read, then the conficker, the View port to be the same bit as the device. What happens is the text images are eligible, not a user having zoom in just to read the page. The next one of white industrious is like a plate. Now. What are industrious, allege indecision. Ads are over. Lee's, that locker user from seeing are interacting with the content they typically promote. Happen stalls. Email lists are advertisements they had acquired action normally and unnecessary step by users. They continue to read the content. Interstitial are pretty much university, hated by users. They are destructive and many times aggravating. That is not a great deal of logic, ensuring them from a user's perspective. Commonly leading a user. Just leave the site are Oz themselves. Why would I join a mailing list if I haven't even seen their contact? Our they were asked themselves, Why would install an app when I can't even see what the APP is all about. Pages showing in demonstrations that are the blood the content are no longer considered mobile friendly by Google. The next one is about using eligible for in sizes. Text should be easy to read on Europe pages. There are many screen sizes now, so we must make the text off our pages, easily readable on the smallest as well as on the biggest screens. The next one is size tap targets a property. Water tap targets. Cap targets are places on the Web pages like Ling's buttons, farms, ads and swan that I user interaction it to do something on the They should be big enough so that it can be easily touched. They should have enough rumor on them for your fingertip. Tapping one thing and mistakenly hitting another top target is really frustrating for your users. So you've already covered some of the optimization that needs to be done for a mobile site . When you buy a responsive theme that takes care of all these wires, the next one is telling Google, probably the most important step off mobile CEO has ensuring Google Bark understands your page. If Google doesn't understand your mobile solution. It may not traded you for having a mobile site at all, and that's really back. Making sure that ghoul understands your mobile consecration is essential to how your mobile of upside rank on Google. The four ways off going mobile are responsive, dynamic, empty and separate. Your orders each have their own way off, letting Google know that your website is mobile. When your site uses responsive design, Google can understand it without any hints. Are any extra court? The main thing that Google suggests when it comes to responsive design are responsive Websites is how to send the view put. We've already seen this this order being taken care when you get a responsive theme, our template, then dynamic serving. When a site is using dynamic serving, it is providing different content to desktop users than it is to mobile users. Google cannot detect automatically. Then a content is being dynamically served. So we have to tell Google specifically watch happening over there. The they are we dug global is called the very history to be hair. It looks like this the ready Hester tp her tales Google that the content it is crawling may look different depending upon who's looking at it. By declaring very user header, you are telling Google that your pages have mobile alternative. Not using this header when your site is being dynamically served can really hurt your rankings because Google will not know your site is actually a mobile site. The next option is telling Google about using separate yours, and a side is using different yours for mobile users. Then it is for desktop users. Many things can go wrong as far as sus concert. Google will not detect automatically that your mobile pages are different versions off your dystopic is. And because of this, we must Google watch going on the baby Dell Google about our separate your acquires some work on our part. The desktop page had a special link that is called relic. A little tentative. Dag pointing to the crest Warning Mobile Your. This helps Google bar discovered allocation off your sights. Movies on the mobile beige are a link. Rehl equaled Economical Dag, pointing to the responding There, Stop You are Let's look at that a bit deeper here when you have two different yours, one for mobile and one for desktop. Google needs to know when each page is appropriate to use the desktop page with helical. Alternate court tells Google that if the screen is less than 605 pictures, it should refer to the on Dented Mogilevich the mobile page with really kinda chronic accord. Let Google know that the pages a version off the desktop page Mr So This is how to deal with separate yours when telling Google about it the next, and the final step is optimization. Mobile organizations referred to the organizations for users, search engines and avoiding search engine penalties. Paid speed is a Google racking factor and know where the page. But it's important then it isn't mobile. Mobile networks are much slower and less reliable than home network. Ah, slow upside will make it even a slower on a mobile. Then comes blocked page resources. Make sure all CSS and JavaScript images can be seen by Google bark. Blocking a page resource can give Google an incomplete picture off yard website. This issue often happens. Vinyard robots, Doctor 65 is blocking access to some are off your pages. WordPress sites will often have important folders containing the CSS and JavaScript Files Block also aspirate earlier on injustices and pop ups having a window pop up request. Do you do subscribe to a newsletter are down on AM are irritating on desktop and on mobile devices. They are a real nightmare and sometimes cannot even be closed. Google suggests using information bar are a simple banner instruments in does dishes and finally mobile redirection. Make sure mobile redirects on not hurting your paid speed. A wide redirects as much as possible, read Rex on Mobile networks are very slow, and you may find that some off your redirection not even needed in the first place.
Sivakumar Kannan, Digital Marketing Consultant and Coach
