Transcripts
1. Introduction to Whatsapp for Business: Welcome to my complete
WhatsApp marketing course. I'm so thrilled
that you're here. I'd be making YouTube
videos about WhatsApp and, or WhatsApp for business
for the last two years. And collectively, these videos above WhatsApp and
WhatsApp for business, have been watched more
than 200 thousand times. So sharing this
journey on YouTube has really made me so happy. Safe to say then that a comprehensive course with
absolutely everything you need to know about
WhatsApp and WhatsApp for business has been
a longtime coming. In this course, we're
going to be chatting all of the exciting functionality that whites that has to offer. Whether it's regular WhatsApp, whatsapp for business or
even the WhatsApp APIs. There are so many incredible
things that you are now able to do using this
match loved messaging app, especially when you couple it with formaldehyde, but boulders, APIs and stick apps, I just counterweight
to get started. But before we do, let's contextualize why
WhatsApp is so relevant, starting with some
fan fast facts. So once I've actually
has 2.5 billion active users globally and is the most downloaded
message Jaffa worldwide. When Facebook bought
WhatsApp in 2014, they paid a whopping 20
billion US dollars for it. And despite it only being
released in January 2018, they're already over 50 million
WhatsApp business users. But there's even more to get excited about in this course. I'm going to be sharing with you everything that
I've learned from the last two years of
teaching or things WhatsApp. This includes modules on
the origins of WhatsApp, the overview of what's happened whites have for
businesses functionality, once it for business
versus the API, greeting and aware messages, what a forms, What's add labels, catalogs
and collections. Whites have statuses including an amazing Canvas tutorial, WhatsApp stickers. Whatsapp aware of? What's a pure curve
and short lengths, how to build on WhatsApp, but setting up an
ad for WhatsApp. Whatsapp pair WhatsApp versus its competitor apps like
Telegram and signal, as well as some
indications around privacy policy and
best practice. So as with all of my courses, I wanted to be fair now
and it's the casual and a really informative
experience for you. So I've included all
of my favorite tips, tricks and hacks
as we go to keep things super fun
and super engaging. If at any point you would
like to get in touch, I would love to hear from you in the comments or in the
review section this off. So I'm good. Contrast
to see on the inside.
2. The Origins of Whatsapp : Let's chat about the
origins of just how, what's have got started in 2009. So that app was
initially launched in 2009 by Brian acts and, and Jan com, former
employees of Yahoo. After purchasing an iPhone
and really realizing the potential of the app
industry on the App Store, common actin began
visiting comes friend Alex Fishman at just a all new type of messaging
app that was going to share it statuses next to
individual names of people. Come actually named the app WhatsApp to sound
like, what's up? On February 19th, 2014, just one year after venture capital
financing round of 1.5 billion US dollars, Facebook and cooperative
now called meso platforms, announced it was
acquiring WhatsApp for about 20 billion US dollars, which was the largest
acquisition to date. It's actually the
largest acquisition of a venture-backed company in
all of history at this point. At the point where the company
was acquired by Facebook, it has 35 engineers and it had reached more than
450 million users. Thus, it's also often
lauded as being ultra successful in terms
of its Lean composition. The initial, rather
straightforward messaging app launched new feature
steadily over this period, making it more and more
of a no brainer as the CAM kind of like a Swiss Army knife
of messaging apps. So for example, in 2015, WhatsApp launched WhatsApp Web, which of course is the
browser-based web client that can be used when you sync with a mobile device connection. And they later launch
the status feature, which of course is similar to Snapchat and Facebook
or Instagram Stories. In 2018, WhatsApp launched
WhatsApp for business, which is for small business use. And of course, a
major topic which we are going to be
covering in this course. But not all of the change
has been positive. So for example, at the
beginning of 2020 one, whatsapp famously announced
a new privacy policy, which was going
to force users to opt in or stop using the app. The policy is ultimately going
to allow WhatsApp to share its data with its parent
company Facebook or now Mehta. The policy also,
interestingly enough, it does not even apply in the EU since it violates
principles of GDPR. So facing a lot
of pushback about Facebook data sharing
and a lack of clarity. Once I've actually
had to postpone this update to May of 2021. But they had to also go back and they weren't
and say that there wouldn't be any
fallout for people who actually chose not
to share data. So it hasn't exactly always
been smooth sailing. We will cover this further
in the module where we compare WhatsApp with
signal and Telegram, October 2021, Facebook also had its worst outage since 2008. The artist also affected other platforms
owned by Facebook, such as Instagram and
of course WhatsApp two. So clearly, with great power
comes great responsibility. But despite some glitches, we all have to give
credit where it's due. The WhatsApp ecosystem is such an embrace of
when that soon. It is also said to disrupt
peer-to-peer payments using WhatsApp pay in India and Brazil as well is
no V in the US. I for 01:00 AM, super-excited to
get to witness it, to grow from strength
to strength. And for us marketers to
really be taken on this ride.
3. Whatsapp for Business Overview: So what exactly am I so fascinated with WhatsApp
or business specifically? Well, what's that
for businesses? A tool designed by Facebook specifically for
small businesses. It's perfect if you
need a free, simple, and effective way
to communicate with a relatively small
customer base. As an entrepreneur myself, I'm super passionate
about free tools which help people with big dreams
make them come true. So what exactly does WhatsApp or business have that
WhatsApp doesn't, and why does it land itself so well to being used
by small businesses? Well, the key
functionality includes the ability to be able to
set up auteur applies, have template responses which allow you to apply it on the go. A business profile which gives basic information
about your business. Labels, which helps you to keep track of customers and tools to really facilitate more one-on-one
conversations at scale, Let's get into these
individual functionalities in a greater detail. So in terms of
business information, you're able to add
name description, landline number,
location, website URL, as well as your operating times. In terms of auto replies, you can set up really nice
and friendly messages, like, thanks for contacting us. Please let us know
how we can help you. Or unfortunately, we're only
open from eight to five PM. Please leave us a message. Template responses allow
you to respond quickly and easily to frequently
asked questions. This means you can save longer phrases with a
keyword which triggers them. So for example,
menu could trigger a saved message worth all of your products and
services on it. Short lengths is going
to allow you to generate a link for consumers to actually get in touch
with you directly. And this also allows you to generate a QR code
which is going to take customers to your
WhatsApp for business profile, starting up a conversation
super quickly. And CBs lean labels are what is going to
allow you to tag information on
your conversation. So for example, paid, pending and so forth. Therefore, this is a simple way to segment your
customers and kind of know and which step they are in their business journey. Finally, catalogs are the game changing functionality of
WhatsApp for business. They are and really easy way to showcase up to 500
products or services, list the price points
as well as have a URL for consumers
to check out with. Here you can see exactly
what a catalog looks like. It's allows you to add
up to ten images per product and any other
important information. It also allows you to use products as attachments
when you're chatting to customers and replying with recommendations to their needs
has become so much easier. You're also able to
broadcast message to 256 consumers at a time, but bear in mind that they
have to have your number saved in order for that
message to deliver. This helps to ensure that the user experience for
WhatsApp remains great and not just another way
for businesses to send you unsolicited messages. Something to bear in mind with
WhatsApp and WhatsApp for Business is that they're both
tag span very seriously. This means that no matter which of the two apps you are using, you will not be able to bulk message people in a way
which is inappropriate. I would urge you
to rather think of WhatsApp and WhatsApp for
business as inbound platforms. And that means making it
super easy for customers to get in touch with you rather
than the other way around. Once customers do find
you, It's of course, your job as a small
business owner to nurture those leads, develop new relationships,
and so forth. The final consideration
is that WhatsApp for Business is made for
small businesses. Any kind of complicated
user journey, like maybe an airline sending your boarding pass is not
using WhatsApp for business. This is a whole different
side of WhatsApp that's dedicated to a
larger enterprise. Says. And this is what's
known as the Watson API. It requires developers with
specialist knowledge in order to make use of more
sophisticated targeting options. It is also not free and requires credits to
send these messages. So we see many brands
are actually using third party platforms to be able to build these
user journeys, which also may have
cost implications. So it's worth remembering that the Watson API is typically
used for larger businesses, whereas WhatsApp for
businesses, of course, used for those small
to medium businesses. We will, however, of course
get into much more detail regarding the WhatsApp API
later on in this course.
4. Whatsapp for Business's Benefits: Let's run through a couple of key benefits of WhatsApp for business and why I would suggest you consider
swapping over. So in addition to the functionality that
I have just listed, it allows you to better serve mobile first internet users. So these people are of course, the majority of the
younger markets a deck and connecting with them
through mobile means, you've got more opportunities
to converse and convert. It's way more personal to, for the small local store who remembers everyone's
face and name. It's the next step and really building those one-to-one
relationships. It also massively improves your reachability for
customers without the time and
financial investment like listing on a marketplace. Most people of course,
already have WhatsApp. So to get in touch with you, or they're going to
have to do is save your number and send
you a quick message. It also gives more credibility
and trust your business. So when a customer
connects with you, they can immediately
see that they're interacting with the
verified business account, which includes your
business details such as address, hand website. It really does offer that
level of assurance that you're engaging with
someone you can trust. There is one thing
that is for certain, and that is of course, that WhatsApp for
business is making waves for small business
owners worldwide. So don't get left behind.
5. Getting set up with Whatsapp for Business: In order to get set up, you can change your
personal WhatsApp over to WhatsApp for
business simply by downloading the WhatsApp
for business app from the Play Store or
from the App Store. You will notice
that the WhatsApp for Business logo looks a little bit different
to the WhatsApp logo. Or if you'd like to use both WhatsApp and WhatsApp or
business at the same time. You would then need to have two separate SIM
cards all connect the WhatsApp for
business account to your landline number. So this is going to
allow you to separate your personal and
business messages. You are sadly not able to
run both WhatsApp and why. So for Business on
this same number, so you do have to
split them apart. If you choose to link up your landline number to be
WhatsApp for business app, then you simply need to
choose the Call Me option in the verification
process in order to receive the onetime
pen telephonically. If you don't have a landline, then what is great
about registering a second mobile SIM
card for words and for businesses that
you actually don't need to have a job
Awesome phone. You simply need to receive the onetime pin and then you can pop the SIM
card into a drawer. Just don't forget that
different networks have different policies
around how long a SIM card can be inactive for before the
number is recycled. So it's advisable to still possibly send an SMS
or make a phone call. And this SIM card, because using a just a Wi-Fi may not count as any
network activity. When people ask me
which approach, I would advise somebody swapping your personal number over
to WhatsApp for Business, all going through the trouble of registering an all new sum. My answer is always this. If you do not mind clients
having your personal number and potentially
messaging late at night, then swapping
across is an issue. I often swap to and from
WhatsApp for business and WhatsApp and don't use
any chats or information. However, if you would like
to do a what's a backup, you can most certainly
do so just to put your mind at ease before
doing the transition. I've put the link to follow the exact steps for your
phone at down below. However, if you
would prefer to keep your personal life separate
from your work life, which I do personally
choose to do. Then I would really suggest rather going through the
hassle of registering and seconds SIM card and
then being able to keep the two at least
somewhat separate. I hope that that helps you.
6. Whatsapp Web : Let's chat about
WhatsApp Web, shall we? So what's up? Web is of course, a really fantastic way
in which you can use your computer keyboard
in order to type out messages that get
sent on WhatsApp. So this is going to allow me or you to send far
longer responses and often ultimately be
quite a bit more engaged with the person
who we chatting too. But there are some other tips and tricks that I would
like to show you two. So first off, a question that I often get is where the
WhatsApp for business also has a WhatsApp aware of the functionality and
the answer is yes. This works in the
exact same way. But it's, a recent change
has actually made it a whole lot easier to work on
Watson for web as a business. And that is because
you may be seeing a pop-up to participate
in a beach, a test which allows up
to four devices to be connected to one
WhatsApp account. That means you can
have multiple people responding to customers. The absolute best part is that your phone and no longer
needs to be connected and actually only needs to
have a connection or it's in every 14 day period in order for this connection
to remain active. So I have caused love anything which facilitates
customer service. If you see the prompt
like this one, I suggest signing app. You can see that I have
linked devices as an option. And then when I click on that, it shows me exactly how
many devices are linked, as well as the fact that I
am part of this beta test. The other Tiki tip
I have for you, which allows a WhatsApp
to be even more useful, is that you can
add your best D to a WhatsApp group and then
immediately remove them, telling them just to
ignore you for a sec. It then that leaves you
in a group by yourself. I like to name the group
something like tests. And on this, I seamlessly send things between my
computer and my phone. So telegram,
interestingly enough, has a feature like this
Bolton called Saved messages. However, the WhatsApp
workaround works perfectly too. The instances where I
would still suggest using Telegram over
WhatsApp is if you are worried about image compression
until the ground is an option not to compress. Or if you need to
send videos which are longer than one month
on thirty-seconds. So it's great for the
most basic of requests, but you may still need to use
Telegram for this purpose. Connecting it to
what's up with is as easy as going to web
dot WhatsApp.com. And then you will see a QR
code where you can actually scan and connect your
phone to your computer. And voila.
7. Whatsapp Labels: If like me, you are all
about organization and then you're going to
love WhatsApp for businesses, a label
functionality. What's add labels are all
about helping you to stay on top of where a customer
is on the user journey. So you can have up to 20 labels. So think paid pending, awaiting delivery, customer
feedback and more. After you save labels, you can find labeled messages in no time from the chats tab. As always, select
the three dots and tap the one with the
messages you want to find. Note though that you cannot send broadcast messages based on
the label you've selected. Or that would be seriously cool. You can color, coordinate your whole life and
make it easier to get back to customers no matter
what they are waiting on you? Form.
8. Whatsapp Catalog, Collections & Whatsapp Pay: So what exactly am I so fascinated with WhatsApp
or business specifically? Well, what's that
for businesses? A tool designed by Facebook specifically for
small businesses. It's perfect if you
need a free, simple, and effective way
to communicate with a relatively small
customer base. As an entrepreneur myself, I'm super passionate
about free tools which help people with big dreams
make them come true. So what exactly does WhatsApp or business have that
WhatsApp doesn't, and why does it land itself so well to being used
by small businesses? Well, the key functionality includes the ability
to be able to sit up. Auteur applies have
template responses which allow you to
reply on the go. A business profile which gives basic information about
your business labels, which helps you to keep track
of customers and tools to really facilitate more one-on-one
conversations at scale, Let's get into these
individual functionalities in a greater detail. So in terms of
business information, you're able to add
name description, landline number,
location, website URL, as well as your operating times. In terms of auto replies, you can set up really nice
and friendly messages, like thanks for contacting us. Please let us know
how we can help you. Or unfortunately, we're only
open from eight to five PM. Please leave us a message. Template responses allow
you to respond quickly and easily to frequently
asked questions. This means you can save longer phrases with a
keyword which triggers them. So for example,
menu could trigger a saved message worth all of your products and
services on it. Short length is going to
allow you to generate a link for consumers to actually get in touch
with you directly. And this also allows you to generate a QR code
which is going to take customers to your
WhatsApp for business profile, starting up a conversation
super quickly. And CPS lean labels are what is going to allow you to tag information on
your conversation. So for example, paid, pending and so forth. Therefore, this is a simple way to segment your
customers and kind of know and which step they are in their business journey. Finally, catalogs are the game changing functionality of
WhatsApp for business. They are and really easy way to showcase up to 500
products or services, lists the price points
as well as have a URL for consumers
to check out with. Here you can see exactly
what a catalog looks like. It's allows you to add
up to ten images per product and any other
important information. It also allows you to use products as attachments
when you're chatting to customers and replying with recommendations to their needs
has become so much easier. You're also able to
broadcast message to 256 consumers at a time, but bear in mind that they
have to have your number saved in order for that
message to deliver. This helps to ensure that the user experience for
WhatsApp remains great and not just another way
for businesses to send you unsolicited messages. Something to bear in mind with
WhatsApp and WhatsApp for Business is that they're both
take spam very seriously. This means that no matter which of the two apps you are using, you will not be able to bulk message people in a way
which is inappropriate. I would urge you
to rather think of WhatsApp and WhatsApp for
business as inbound platforms. And that means making it
super easy for customers to get in touch with you rather
than the other way around. Once customers do find
you, It's of course, your job as a small
business owner to nurture those leads, develop new relationships,
and so forth. The final consideration
is that WhatsApp for Business is made for
small businesses. Any kind of complicated
user journey, like maybe an airline sending your boarding pass is not
using WhatsApp for business. This is a whole different
side of WhatsApp that's dedicated to larger
enterprise, says. And this is what's known
as the Watson API. It requires developers with
specialist knowledge in order to make use of more
sophisticated targeting options. It is also not free and requires credits to
send these messages. So we see many brands
are actually using third party platforms to be able to build these
user journeys, which also may have
cost implications. So it's worth remembering that the Watson API is typically
used for larger businesses, whereas WhatsApp for
businesses, of course, used for those small
to medium businesses. We will, however, of course
get into much more detail regarding the WhatsApp API
later on in this course.
9. Beginner's Guide to Whatsapp Statuses: What's up status as our honesty. Some of my favorite features of both WhatsApp and
WhatsApp for business. If you are a small
business owner, you cannot honestly consider statuses as your secret weapon. Why? Well, they're super unobtrusive and a great way in
terms of getting your products or services
in front of people you've previously spoken
to on WhatsApp. So note that you
can also closely monitor privacy on your
WhatsApp statuses. There are actually three
options here to be exact. So when you click on privacy, you will see that
you have the option to select my contacts, my contacts except
or only shared with. So you can also make sure that you're being at
but more targeted with your messaging by editing these privacy settings
as, as needed. The other way that I'm
really fond of using these privacy tools is for
testing out my own designs. So I like to select, only share with and
then not select anyone. This means that I can preview exactly how my
status designs are going to look to the
end-user without anyone else having to witness
my trial and errors. What is so super
powerful about what's at stake cases is the fact
that when people swipe up, they're going to
directly message you. This is a super compelling
way to sell a one-on-one. As customers can ask you any pertinent questions they
may have quickly and easily. There are also a few
design considerations that I would like to
share with you of what I've learned through using WhatsApp statuses for selling brand's products or services. The first one to notice that the aspect ratio of different
phones is quite different. So even if you design a WhatsApp status in
the correct dimensions, you will notice that items at the edge of the screen
tend to get cropped up. So for this reason, I always suggest center aligning all of your
content and copy as well, just ensuring that you don't put logos or anything important. And yet the edges, you effectively need quite a
bit of negative space around the edges to ensure that absolutely nothing is
going to get lost. Well, posting, the other
thing you need to be aware of is the avatar which appears
in the top left-hand corner, which you don't want to
inadvertently kind of obscure. If you have text or
icons near or around it. There's also that white
arrow at the bottom, which you also want to avoid
when it comes to design. So you basically have a couple of dead
zones you want to be aware of before you sit
about this design process. The second thing to
note, of course, is that swiping up
Anastasia is going to direct message someone
and not open a length. So that's kind of the case
on Instagram and Facebook. It's a little bit
different on WhatsApp. So how exactly do links work
on WhatsApp state you make? How exactly do links work? Well, they actually need to
appear in their own slide. And Lincoln, the caption side
of each just will not work. Here you can see exactly how you add a link
to its own slide. I hit the pencil icon and
then paste the length. I also make sure
that my background is a nice and unobtrusive color. As you will notice, that by
tapping that background icon, it rotates through
quite bright colors, some of which will not be
very on-brand for you. It's also a little
bit frustrating that the Instagram stories
functionality doesn't apply here where you can
use a color picker to, for example, choose
your exact pattern. But this is what we've
got to work with for now. If you would like to
go the extra mile, I would suggest using
the website Bitly, which allows you to
shorten your legs. This looks slightly
more attractive. So in other words, no other copy or image can appear on a slide
with a Lincoln. It, now that we've
established that the functionality within
stories is quite limited, let's explore some other ways in which we can design
WhatsApp stories. So my favorite is actually
Canvas the Canvas, the online design
tool which I use for literally all of my
social media content, including or WhatsApp status, the reasonably lab
it is that you don't have to worry
about which demands. Create four, you can simply type in what you're looking
for and a template in that exact dimension will be ready and waiting
for you to tweak. Of course, you can also
use videos on whats app, so you don't even need to just stick to static
designs on Canvas. I love to duplicate a
designer once I'm happy with it and have elements
appear between the slides. When you export the series
of slides in Canvas, it becomes an awesome video. If you choose not to use Canvas or you maybe
want to work with a designer on WhatsApp
status is specifically then the dimensions that you want
to aim for 10 H0 by 19 200.
10. Creative Whatsapp Status Tutorial: Let's dive straight into Canvas. First of all, it's
worth mentioning that I have the paid for
version of Canva, but this is not necessary
in this instance. The reason that I use the
premium version is just due to the fact that I can remove backgrounds for things like ET, nails, as well as saving all
of my clients color palettes and funds to make social media content creation that
makes it easier. However, if you are a
light user and would like to just use
Canvas for the basics, then the free version
is absolutely perfect. So head on over to canva.com. And if you don't yet have one, it creates a login. I just login with Facebook. And then you can head to create a design which will
bring up the search bar. Here, I simply type
in whatever status. And you will notice
when you hover over those that it actually
shows the dimensions of 10, eight by 19, 200 pixels. This is going to
bring up loads of templates on the left-hand side. But I would also like to
show you something else switches if you search
for Instagram story, the dimensions are
exactly the same. And so the same templates
are actually coming up here, but just organized
slightly differently. So it's worth mentioning
that because of both sets of
dimensions are common, but there are of course some nuances or to
I've previously noted like the fact that
there's that dead space in the top left-hand corner, as well as information or logos near the edges
being cropped off, particularly at the bottom of the status is just
not going to work. So be sure to really make use of the dimensions
being correct rather than just using those
placements and actually switch it up a little bit in accordance to WhatsApp
specifically. So I'm going to switch
up for swipe up and find a nice template with
a strong call to action. But then it changed
this call to action to rather say swipe
up to message to make it clear that
someone can actually order my product simply
by messaging me. I can then export
those by hitting to download and then
selecting dot PNG. And I can then either e-mail this image to my
phone or send it to myself using a telegram or WhatsApp and then
upload it from there. Simple as that. Here you can see exactly what my status would
look like posted. If I decided that a static
image like this is a bit too bland and I can click on the image and
head to animate. I really love these simple yet effective
animation options. So note now when
I go to download, I would actually just
have to download it as a dot mp4 and not
that PNG or JPEG. Let's take a look at what
that looks like in Situ. And there you have it. A simple way to create and
save gorgeous and on-brand WhatsApp status as to encourage prospective customers
to get in touch.
11. Greeting, Away Messages & Quick Replies: Business is designed
for people undergo, which is why basic automation is so important with the
greeting and with the aware messages yet
able to acknowledge someone's query or compliment while not necessarily
being online. Let's start off with how to
set up a greeting message. So you simply need
to head on over to business tools and
then greeting message. Here you can type a nice message
acknowledging customers. And a great setting to
toggle on here is to only deliver to people who have
not previously spoken to. So that means that they're probably not yet in
your address book. Next up are the quick replies. Now quick replies are going
to allow you to store up to 50 different replies to
frequently asked questions, helping you to not
have to type out the same exact responses
over and over again. So after typing
your ideal response to a particular question, you are then asked to
enter your prompt. This is what's
actually going to send the response like
forward slash open. You could also add up to an additional three
keywords to help you find this response at a later stage
with your away messages. These work in the exact same
way as the greeting message, except that you get
to set the times at which these messages
will be sent. For example, after 05:00
PM and before 08:00 AM. What I find super helpful is actually to include
links in your greeting or away message
to give customers some more information
about your product or service while
you are offline. This could be to your
website homepage or alternatively a brochure of your product offering or maybe the Watts form link that
we're going to chat about. So my top tip is that just
because these messages are automated does not mean that you have to come off as a robot. I would advise you always
sound as human as possible. So why not use a friendly on-brand vocabulary when
you're typing this message. Sprinkle in some emojis too. Another fun ideas
include incorporating a discount code into
your response to reward the customer for
engaging with you or possibly a themed message
based on the time of yeah. How about her her her let us know if you
have any questions. Are also very busy packing
all the gifts that we may not reply as fast as
you're used to from us. Dirty love it. You should now have
fully understand the three basic automation
options on WhatsApp.
12. Whatsapp vs. Telegram vs. Signal: There's no easy onset
in the Battle of WhatsApp versus
telegram versus Signal. Each app is slightly
different and your choice may come down to which application
you're friends are using. So WhatsApps privacy policy may have driven some users away, but it remains the largest
platform of the three. The app is loaded with
features and works very well. So many people choose to
make the switch over to Telegram or signal despite this because they're
concerned about privacy. However, it's worth
noting that Telegram is also a for profit company
where a signal is not. This means a telegram needs to magnetize just as much
as WhatsApp does. We're signal
actually remains the most secure as it will never compromise any of your data because of advertising
interests. I've mentioned the
telegram definitely does have some benefits
over WhatsApp, including the saved
message functionality, which allows you to
easily send things to your computer from your
phone and vice versa. Or the fact that your
images and videos don't get compressed
is also huge. I also love how many sticker
options telegram has and can appreciate just how
great the software truly is. However, my friends
are still not all on Telegram making its use
limited for me particularly. Finally, let's
talk about signal. So when you view
the signal website, you'll notice a
big Donate button as well as the
following explanation. The team that signal is committed to the
mission of developing open source privacy
technology that protects free expression and enables
secure global communication. Your contribution
fuels this cause. No ads, no trackers, no kidding. Your donation helps
pay the development. The donation helps pay for the development of the
servers and the bandwidth of the app used by millions of
people around the world for private and instantaneous
communication. So it is clear from
their website that if you are really fastidious
about privacy, then signal is going to be
the way to go because it has privately funded
and not for profit. For me, however, I am
still of the opinion that metta is a company
with good intentions. And so it will take
quite a bit for me to straight from
WhatsApp and of course, WhatsApp for business as well. The fact that you are
taking this course likely means that you are
also in the same boat as I. But of course we are all
open to different opinions. And therefore, I do
see the merit in all three apps and have all
three installed on my phone.
13. Short Links and QR Codes : Across the Facebook
family of messaging apps, Messenger and WhatsApp
both allow you to start a conversation using a
direct link or a QR code. So messenger has that m dot a link that I'm
sure you've seen. Well, WhatsApp has a
Watts app.use link. So short links are really an improved What's so
short links are really a solution to starting a conversation quickly
and easily on WhatsApp. They also allow you to add
dynamic pre-filled messages. So you can actually have
messages associated with the short length
which you can edit or delete at any time. It also masks the
businesses phone number. So your phone number doesn't
actually get shown in the URL when you using a WhatsApp or business
short length, this really does give off
a more professional look. It also doesn't need the
pre-filled message syntax, which you would, it doesn't need the pre-filled message
syntax which you would have previously had
to include in the length. So these links are really a
whole lot more shareable. I also love that you
can create a QR code, which means you can advertise your WhatsApp
number on your car, your store window or more. Let's discuss my top tips for advertising a QR code as they are some things you
need to bear in mind. Number one, you need to maintain high contrast for your QR code. So QR codes need to
be high contrast. If you decide to edit the
appearance of your QR code, keep it black on a
white background or use darker colors
on a white background. Qr codes on black
backgrounds are not going to scan super easily. Today. You're going
to want to preserve the one-to-one aspect ratio. So maintaining the QR
codes aspect ratio is essential if you're printing
it and resizing it. Instead, always keep
it as a square. When you resize. Number 3, consider
the scanning distance from the QR code. Your QR code should not be
smaller than one square inch. Consider also the
difference between the QR code and the
people scanning it. Assume a one to ten
size distance ratio under ideal conditions. So if the code size is one edge, then people can be
up to 10 inches away from the code
when they scan it. Number 4 is to provide adequate padding and whitespace
makes sure that you have enough padding and
whitespace around this QR code so that it can
be super easily scanned. Number five, make sure that
your code actually works. So scan your printed QR code and make sure that
it's still working. Number six is providing contexts with your
pre-written messages. So if you choose to use
a pre-written message, include context that's
going to really seamlessly start
that conversation. And there you have it. Everything you
need to know about QR codes and short links.
14. Whatsapp Stickers: Now if there is a simple
pleasure in this world, it's creating a
WhatsApp stickers. So through a lot of
trial and error, I've managed to master both the static stickers
and animated stickers. And I can't wait to
help you do the same. This tutorial is going to be all about static stickers
specifically. So I'm gonna be showing you exactly how I create
them in Canvas, then import them into
whatsapp using Telegram, believe it or not, as well
as the sticker, make an app. I have tried out a bunch of different stuff
and making apps, and this one has remained my firm favorite over
the last year or so. And I do use the free version. As noted previously, I have
the paid for version of Canva and although it is not strictly necessary for this tutorial, is going to make your sticker designing process a
whole lot simpler. So maybe worth considering. So head on over to the purple, create a Design button
and then type in sticker. I just select the
top option and then look at the templates from here. You will notice that there
is a circular hotline which actually doesn't export
when you export that image, making it perfect
as a guide which disappears once you are
finished designing. So I'm going to
select this made with less decay because
I really like it. I would like for it to have
a circular backgrounds. I'm going to go ahead and
place one at the back there. And now when I export, because I am a premium user, I'm going to select
transparent background. It's imperative if
you've selected a transparent background
to export as a PNG. Otherwise it's not going to
maintain that transparency. If for example, you
export it as a J peg. So when I open that file, you'll see that there's
no background to it. However, I have course
recognize that many of my students are not going
to have Canva premium. So I'm going to download
a second version with a background and show you
a workaround for this. So I'm also going to duplicate
the sticker and create a slightly different
version, which is HACE. And then download that to also as a dot PNG with a
transparent background. And you're going to see
why in just a minute. So I'm going to send both
versions to myself using Telegram and it's saved
messages functionality. Why Telegram? You may be asking, well, I want to preserve that
transparent background and the dot PNG format. And if you send it via WhatsApp, it doesn't do this. We know of course the Git dot Jay pigs can't actually have transparent
backgrounds or rather don't send it on WhatsApp here. I can then save the stickers
on my phone and procreate and create a new sticker pack in the stick and making app. Let me show you how
the sticker with a transparent background
is going to work. Now, let me show you how the sticker with the
white background works. So the reason both worked in this instance is
because there was that crop to circle function. But if you would
like a vector shapes sticker or deep HE sticker
like this hot sticker, which is actually in
the shape of the heart. Then the premium version of
Canva is going to win here, I can simply imported and choose the width of my
outline and wallah. With the free version of Canvas, you would have had to manually then go and
try and remove that back on after the fact and
most of the time at infinity. You can also potentially use a free background removal tool. But again, it's typically a household and most
of the time it has a hard time gauging between the foreground and
the background. How all that's left to do
is import the sticky into what's app and then starts sending it off to your friends. So you can create a tray icon, which is the icon which
represents the sticker pack on your phone and then
hits add to WhatsApp. It really is as simple as that. In order for your friends to
start using your stickers, they can simply long
press down on the sticker once you've sent it to them and then hit Add to Favorites. And this is going to put it in the stock tray or
federate for them. If you don't want to design
your sticker in Canvas though there is another route which
just slightly simpler, and this is to
create the sticker directly in the
sticker making app. You will notice when you click
inside one of the blocks, you get loads more options including camera and selfie cam. What do you do? You may be asking, well, selfie cam is going to
allow you to capture some pretty hilarious filters overlaid over your
face as a video. Alternatively, gallery
is going to allow you to import a picture and make a
sticker from the picture. So I'm going to make one of my adorable Pekingese of blue. And I think I'm going
to have to create a whole sticker collection just dedicated to
him at this rate. I hope you enjoyed this sticker module and
that if nothing else, it made you smile. Stickers are a great way to express ourselves
on what is it that app all about remaining connected with our
friends and family? No matter how far we are a part. And stickers are just the
perfect way to do that.
15. Whatsapp API: Whatsapp API is a far
more robust offering intended for more mature brands. So with extensive integrations, whatsapp API as a
communication channel that could rival most brands. Email marketing, replace some customer
service Charles entirely, like potentially a call
center and augment other social media platforms that the company may be using. So there are really two primary
ways in which you can use the Watson API to communicate with your
customers at scale. So the first those is
one-to-one conversation. So conversations
which was started by customers are free of cost if ST within a 24 hour period
from the last message to you. The second way is notifications, which are business initiated
paid template messages that can be sent at anytime, but only two customers
who've opted in explicitly to your
WhatsApp communications. So these notifications
and create things like delivery updates. Unlike the WhatsApp or
business at the Watson API, offers a lot more to help
you operate at scale and handle huge volumes of customer conversation across
the customer lifestyle. So with the API,
you're able to set up a large volume of
automated responses, allowing super
immediate responses to get back to customers on frequently asked
questions can also set up conversational
flows and chatbots to qualify high-value leads, drive product consideration or self-serve services
for placing orders, scheduling appointments,
finding store locations, requesting refunds, canceling
orders, and so forth. You can also use a natural language processing to better understand the
different contexts, phrases, and grammatical
errors that may happen when someone
types naturally. You can reach an escalate
conversations to humans or two baths depending on the
complexity and scale required. Therefore, it's all about
seamlessly handling conversation between human brand advisors
and automations. You can also integrate with your back-end systems for ticketing knowledge
base and CRM. Integrate with booking
back-end systems like Order Management,
shipping management, payment gateways,
appointment management, point-of-sale systems,
and so much more. You can also send important
and timely notifications during your customer's path to purchase include an
order confirmation, shipping updates,
appointment updates, count updates,
issues, resolutions, and potentially
one time pins to. You can also automate important moments within
the customer journey, such as retrieving receipts, making additional
purchases, using coupons, checking and redeeming,
loyalty rewards, and monitoring responses
to notifications with communication
that is going to converge high intent customers. In other words, the WhatsApp
API could really prove to be a significant channel for
every team in your company. So while it requires just
as much interests and time, so it's really going to
require a lot of interest in time in order to offer
value for your business. Here are a few more
potential use cases. Let's imagine that you ran
a mature business like a retail brand of fast food
chain and automobile company, or a financial services firm. Depending on your industry, your customer lifecycle
might involve addressing dozens of
pre-sale queries, sending timely updates,
and solving a hundreds of customers service requests
every single day. At a minimum, your customer may have multiple touch points
in their life cycle where a conversation could
potentially help them to get an assurance or make a decision favorable
to your business. These interactions could range from general product
considerations, questions about the
products or services, comparisons with competitors, your delivery
coverage or policies, personalized advice of any kind, questions about the product or service that may be right for them based on their specific
preference or needs. Timely updates like
requests for order refunds, delivery for foreman's
account pricing, upcoming appointments,
or even policy changes. Customer care is also going
to be really important here. So it could be requests about
returns, cancellations, reshare dealings, or
questions about servicing, insurance and so forth. It's also great for a con
managements are getting regular advice on the
products and services and really get people's
concerns addressed quickly and assigned to the
relevant company represented representative. It can also be used for
loyalty and reward programs by getting details on
loyalty points, rewards, or teaching
people about the latest promotions that
you may have on offer. There are numerous
different questions being asked of your customer
service agents every day. And so your marketing and
sales team are going to be addressing these questions
through their own channels. These conversations can give you valuable insights into your customer's needs
and preferences. So if analyzed, they can help you in rich customer profiles and say mentation for your
CRM annual brand strategies. I've seen them help brands to achieve
increased opt-in rates, increased message
delivery, an open rates, new customer acquisition, increases in customer
satisfaction and Net Promoter Scores, or NPS, is greater share of customer queries when compared
to existing approaches. Increases in conversion
rates decreasing and customer response
time increasing and First Contact Resolution, decreasing and operational costs increasing and customer
attention and so forth. So thanks to WhatsApps,
API integrations, you're actually able
to drive interests and new customer acquisition at scale from multiple locations, including Facebook or
social ad campaigns, on-site chat widgets that
focus on organic traffic. Offline marketing materials like potentially listing your
number in a public place, like on a billboard and
having people message you, Google listings and AdWords. You can also run it
re-engagement campaigns with the WhatsApp API to get back in touch with people who've
communicates it with you. But let's also quickly cover some best practice
guidelines with the API. You have to absolutely abide by that WhatsApp
business policy, which I have linked
down below for you. You only want to be
sending users messages you've actually opted in to hear from you on WhatsApp
specifically, you want to make sure that
these messages are highly personalized and super
relevant to every customer. Be mindful, of course, of that frequency that you're using to message people too. So if you're questioning
what is right for your band, then let's contemplate
that point together. Most advice out there
simply states if you're a small business
like one to five people, use the WhatsApp
for business app. Amy, will people in
your band use the API? But of course it's far
more complex than that. You have, of course seen
that the Watson API does not come with a nice
interface to spay or data. It's really just that role
connection into the data. You will need to be able
to create a solution that allows you to understand
and act on that data, which of course means
you need developers. Everything of course,
also needs to be approved by what's Apple? Facebook. So that's why a
lot of people use a third party tools like
Boulder bought that allow you to bolt on middle way that connects the WhatsApp
API to your business. So generally
speaking, you want to be making the
decision and based on how heavily you're
going to be using WhatsApp and for harmony
uses or requests. Plus crucially, the
budget that you have available to
make this a reality. We are also going to
be discussing how but boulders can help to bridge
some of these challenges. And hot, an offer, a more happy medium approach between what's a full
business and the API. So stay tuned for that.
16. WhatsApp's Business Policy: In this section, I'm
going to be running you through the latest
WhatsApp business policy, which was last updated
in October of 2021. I want to help ensure that
my students are using all of the WhatsApp business
products in a way that complies fully
with their policies. The WhatsApp business
products include both the WhatsApp
business app as well as the WhatsApp
business API. I'm going to be covering
the six key components which will ensure that your
business remains compliant. Number one creates a
quality experience, maintaining a quality business profile with customer support, contact information, and one or more of the following
email address, website address, and or a
telephone number is essential. And keeping all of
this information accurate and up-to-date is two. You may under no circumstances and per state
and other business or otherwise mislead customers as to the nature of your business. You may only contact people on WhatsApp if they
have given you their phone number
and have agreed to be contacted specifically
on WhatsApp. So be sure not to
confuse, deceive, defraud, mislead, spam,
or surprise people. With your communication. You must respect
all requests either on or off WhatsApp
buyer person to block a discontinue or
otherwise opt out of communications from
you via WhatsApp, including removing that person
from your contacts list. Number 2, let's chat about the WhatsApp API specific terms. So in order to initiate a
WhatsApp message to a person, you must first
receive that opt-in permission confirming
that they wish to receive future messages
from you on WhatsApp, the opt in amassed a clearly
state that the person is opting into receive messages
from you over WhatsApp. And be it needs to
clearly state that your business and be it needs to clearly state
your business name. You are solely responsible for determining the method
of Upton and that you've obtained the necessary often in a manner that complies with the laws applicable to you and the country
that you're operating. And you may only
initiate tasks using an approved message template as defined in the Facebook
documentation. So this is subject as defined
by the metadata as defined, but the Meta documentation, any message template must
comply with terms and their policies and can only be used for its
designated purpose. They also have the right
to review, approve, and reject a message
template at any time. If a person initiates
a chat with you, you may continue that
conversation via WhatsApp for up
to 24 hours after the last message sent to you by that person without charge. So that's called
the 24 hour window. Outside of this 24 hour window, you may only send messages via approved message
templates for which metal will charge the
applicable rates. You may use automation when responding and during
this 24 hour window, but must also have
available prompts, clear and direct
escalation paths, but must also make available clear and direct escalation
paths to human agents. These escalation
paths include in chat, human agent transfer, phone number or
e-mail, web support, in-store visits, for example, visiting the retail
store or a bank. And a support form. Number three, you want to be protecting data and
complying with the law. So you, of course, responsible for and therefore massacre
unnecessary notice, permissions and consents
to collect, use, and share people's
content and information, including maintaining a
published privacy policy. Otherwise complying with any applicable law
in your country, do not use any data obtained
about a person that you messaging on WhatsApp and then use it for
any other purpose. Other than that,
what is reasonably expected to support the
messaging with that person. So don't show us people to share a full-length individual payment
card numbers, of course, financial account numbers,
personal ID card numbers, or other sensitive and personally identifiable
information. You may not follow it or
otherwise share any of this information
from a customer chat with any other customer. Either. Number 4 is all
about prohibits at organizations and use
What's up, of course, prohibit the use of WhatsApp
for business products to facilitate and organize any
kind of criminal activity, including exploiting or
causing physical, financial, or any other harm to people
or businesses or animals. So organizations cannot
run fully discriminate, either suggest any sort
of preference for or against people because of any kind of personal
characteristics. Organizations that primarily
published news content must also be registered as a
news page through Facebook. So that's also
important to consider. Number 5 is enforcement
and updates. Semester may limit or remove your axis with the WhatsApp
business products. If you receive excessive
and negative feedback, cause harm to WhatsApp or to any of the
users or violates and encourage other people to
violate the terms as set out by Meta with their
sole discretion. In terms of the best practices for APTT in you
want to be driving high-quality conversation
between people and businesses as
the top priority. So people are going
to be able to block or a porch your
business at any time. And the WhatsApp
systems will rate the quality that our
business is actually getting over a sustained
period of time. They may also reactively re-evaluate and
businesses often flows including reviews of
user feedback to flag any policy violations
and develop additional types of
enforcement over time. Best practices to create a high quality opt-in
experience include the fact that uses
need to be able to expect exactly what messages
they're gonna receive. So sitting the expectation by obtaining an opt-in
that encompasses the different categories of the messages that you're
intending to send. So for example,
the auto updates, the relevant offers, the product recommendations,
and so forth. So this is really
going to mitigate the risk that a user
is going to block your business because they receiving unsolicited messages. Providing these
clear instructions for how people can opt out of receiving either all
or specific categories of your messages
is also important. And then honoring
these requests, ensuring that your opt-in
and opt-out flows are clear and intuitive for
users as essential. So clearly communicating
the value of receiving the information via
WhatsApp is important too. So I think that
these guidelines are super easy and clear
to follow and trust that you'll be able
to comply with them with absolutely no
problems at all. For any further
questions or detail, I'm actually going to link
to the full policy doublers that if you need any territory, you can get that there.
17. BONUS: Bot tutorial : As a bonus section, we're going to be chatting
all about the WhatsApp, but bolder using a
platform called Boulevard. So why a Bot Builder? You may be asking, well, oftentimes when I chat to small business owners about
WhatsApp for business, as much as they are impressed by the basic automation
functionality, as well as the catalog
functionality. Sometimes they're
left wanting more. And that is just the nature
of US entrepreneurs. You know, we're always trying
to push the boundary in terms of what's really
possible out there. And so if that really is your feeling about
WhatsApp for businesses, like, hey, that's cool, but like how much really
is going to help me? You might wanna kind of advanced exactly what you're doing
with WhatsApp by using it. But bolder. On the other hand, of his DB enterprise
version of WhatsApp, can be quite daunting. It does require, as we've discussed in this
course, developers, resources and a whole
lot of expertise, as well as a whole
lot of patients. Because what you're essentially
doing is applying to mete slash Facebook for
access into the Watson API. And this can take
weeks to months. So if you are wanting to roll out an MVP or minimum
viable product, maybe that's not viable
for you even if you had the developers
and the expertise. So where we really
finding that sweet spot in between the two is
with bodybuilders. I've become very fond of a
local South African company called build a bot because I really like their
business model. I like how they're structured, and I also like that
they're an official partner of Facebook slash meter. So that means that, you know, you're not doing
anything illegal and you're not
gonna get blocked. And they've been
doing this for years. So you're basically leveraging
of their expertise, their access into the Facebook slash matter universe
by the Web API. And all you're having to
do is actually construct that journey using
a flow bolder. So if you can imagine
with a website, you can either hard-code
a website from scratch, which is kind of
like the Watson API. Or you could actually
use a simple bulls are like a
Wix or Squarespace, which is of course
what a lot of us who are needing to DIY stuff
we're going to use. So the, once I've
bipolar works in the exact same way where
it's really that sweet spot. You don't need coding
expertise and you don't need the time or many to really undertake that
initial learning curve that you would wear you to
actually go the API read. So I'm going to be showcasing exactly how the boulder
but interface looks, how it feels and
how it operates. One is really how
long it's gonna take for you to get
up and running. They are, of course also pricing
implications which we're going to discuss during
the section too. So I'm so thrilled to have you here without any
further discussion. Let's jump straight
into the screen share. All right, so this is exactly what the boulder Bot
website looks like. It explains that it's the
easiest way to Boulder bot. So leveraging the full potential
of WhatsApp Telegram and Facebook Messenger with a
powerful journey bolder. So that is an important thing, obviously to note
is that it's not just confined to whats app, but also Telegram and
Facebook Messenger two, which means that once you've actually built out that logic, you may wish to roll it out or implements it on some
other platforms too. So you can either choose to simply launch their buck demo, which is a great way to start. All in this instance we actually going to build
a free bite numb. You can also see
obviously all of the different clients
that bold about currently has on their books. And a really nice kind
of feature section. So it's emphasizing here that it's a
drag-and-drop interface, which of course means that no coding is required,
which is amazing. Design a dialogue
flow in minutes with our simple, user-friendly
drag-and-drop interface. If you're wondering
why on earth, wysiwyg stands for, it's what
you see is what you get. What this means is
in the same way that a CMS on Squarespace
or Wix is concerned. As we've mentioned, what
you see as the developer bearing in mind that you have no coding knowledge is what
the end-users gonna see. So you're really kind of
creating an experience which emulates exactly
that of the end-user. Then in terms of
valuable insights, you can get valuable
insights using their tracking dashboards,
which is really cool. So not only are you
able to leverage their access into the Mensa
slash Facebook universe, but you're actually able to leverage their
reporting software. What this is obviously
going to tell you is things like how many consumers are
engaging with your bite? What is the volume of
messaging going through? That's what's inbound, what's
our barn and so forth. And then also some
insights around the content formats or whether
that be text and image, video, voice, note,
and so forth. Also, if you have
more advanced kind of recommendations or requirements
around integrations, you're going to see that
Mailchimp, Slack, Zapier, Salesforce, and Google
Analytics, all of care there. Here you can actually
see one of my videos about the fastest and Bosch
builder in the world. I think in this
instance I've volt a button like two
to three minutes. And the fact that they're affiliated with
Messenger people, which is a German
messaging company, which is also very strongly
affiliated with metadata. You can then scan the QR code to launch that
demo that I mentioned. And then of course we want it to just be upfront in terms of the monthly pricing because of course there is
an implication. So ferment wine, It's
completely free and that's why I love it for
the MVP approach. If you are a startup and
you're looking to really just scratch the surface in terms of what is
possible with WhatsApp. This is $0 for the first month, in the second month and
the months thereafter. You can then choose
between the first package, which is $250 a man, or a power package
was just $550. To be honest, I have only ever found use for the media package, so I would kind of
disregard powerful now. So 250 years whenever
that is in your currency. Just really ascertaining
whether that's something that you
can palette as a business owner is going to determine whether or not you choose to go ahead with us. And then they also
aren't abandoned. Messaging rates are
¢0.004 dollar cents each. And there's support email
included as well as WhatsApp template messages that there's also a cost implication for. So that's a $0.03 each. And they will have, of course, explain the difference
between the art of bundled message and
the template message. But effectively the
template message is something that gets
pre-approved by Mehta. And therefore
you're able to send those messages without there being any kind of
user initiation. Whereas the out-of-band
all messages are when a customer comes back to you denature stage and you're
responding to them, you can then add up
to two WhatsApp lions have for an additional fee, which I've also never done in terms of the
agreement period, just a one month notice period, which I think is
quite reasonable. And then there again, you can see they're
just emphasizing art abundant bundled
session messages. And there is a slight
discrepancy here. So maybe just
clarify that before you commence with your
agreement with them. In terms of building
a bot, there's save, of course bought the 43 steps. So registering or will
the bot account creating your custom bought or using
a free, free templates. And then step 3, launching
it on one of their lines. And the one thing that I
will just point out is that once you've created your
butt and you happy with it, the one thing that
I did notice does cause a delay in you, something that you
consider doing a friend is if your Facebook page
there's not verified, it doesn't let you link your WhatsApp by two
your own number. So I've really had challenges
with us in the past. You absolutely have to have a verified Facebook page in order to undertake a WhatsApp, but live if you do not give
you a man's grace, period, I believe, but they do severely restrict how many messages that bite can send and receive. So rather than just kind of
stuck with that process. And as soon as you
know that it's something that you're
going to pursue. And then they are based in
Cape Town, South Africa. All right, so once you've
clicked on that start building, now baton, you're going to be taken to a page which
looks like this. If you're wondering why
the discrepancy between boomerang and bold about the actual and the process
of rebranding. So we mine was the
previous product's name. It's now referenced
as bold a bot. So all you're gonna do is
click the plus new Bot icon. So obviously you are more than welcome to
start from scratch, particularly if you know that your requirement is very
bespoke and that none of these templates
are going to follow your needs, then
that's wonderful. But most of the time you're actually going to find
a template that is going to create HE match exactly what you're
looking to do. Even if it does now would suggest opening a
couple of beers and really getting a feeling exactly for how that journey
should look, regardless of whether that's something that you
want to implement for your brand or not. Because it's really
going to give you a feel for the bike bolder and exactly how these
journeys look and feel. So I loved most of
these templates. I think they're wonderful. I'm gonna click on the
subsample survey one because I think that that is quite a
common use case for a bot. So here you will see what
the interface looks like. I would suggest differently
going with a mouse. And I have tried to do
this on a track pad and it does kind of get a
bit confusing as you like, jump in and out of the boulder. But with a mass, What's
going to happen is that and rarely ball piece is actually gonna allow
you to zoom in our art, making the journey a
lot more seamless. If you are in a trackpad,
on the other hand, you either have to
hit control minus or Control plus
on your keyboard. You'll see on the bottom
right-hand corner there's actually and the ability
to change that there. So the interface is
really straight forward. One of the things that
I absolutely love about the byte boulder is
you'll notice that there's a little fly out
here on the right-hand side. And what that
allows you to do is let me just click on
one of the blocks. You'll see it's going
to actually emulates exactly what that end
user is going to see, which makes it so
easy to kind of really get a feel from
a user perspective. So let's just pop that back. That's something
to bear in mind. And then also as Virginians
get more complicated, you might also choose to use back fine block functionality. They either referred to
as a block or a node. When it comes to
this bike, Bolden. So there's also a delay reply
which I absolutely love. So if you do not have any delay or a pies,
you will notice. And when you transact
with a bite, it is exactly that
a transaction. It doesn't feel human at all. It's seriously just feels
like a robotic exchange. As soon as you add in
these delay replies of between 35 seconds, typically, it's really going
to make you feel like you're chatting to human being on the other side, which
is really cool. It's asking you for your full name because as I mentioned, that nickname may not
necessarily be accurate. So you probably would want
to check that as a brand. Wait for the user to
enter information, good to meet you. And you can see, of course
there's emojis as well as it's a sticker functionality
built into the bipolar, which is so awesome. A delay reply. It asks you a question, a text reply, and
then make a choice. So now you're going to
rate their servers. It's going to take you through one of three different journeys. And then very importantly
on note that there's always this reread
conversation at the end of a journey
to take you back after a particular point in
the journey so that you never end up dead end. So you can see that the one functionality that is really useful as it can
actually trigger an e-mail. So for example, it could send or pass through any of
the information that you've included as a customer back to some kind of customer
service email address. So that is one example is
bats and survey example. Let's give you a feel for
the data enrichment one, this is very similar
in how it starts. It asks you for a name, it asks you for your agenda, and then it asks you
for your date of birth. Great. The final piece
of information is your email address captures
your email address. Thank you. That's all the
information we need. And let show you guys one
more lead generation. One is also a
lovely want to look at asking you for a price range. Once you give it the price
range, It's asking me, what is the cell phone brand
you're most interested in? And then it's actually
going to match you and to an option. And you'll note also that one of the rich media options as a PDF, so you can actually send through a sample mobile catalog and then pass that information onto someone who could
potentially call you back. So beautiful for
lead generation too. Once you're happy,
you're going to click the button in the top
right-hand corner, gives you a button
M, give you about a description and apply. And then you'll see that
the button actually changes so that you can click it again and connect your
bot to a channel. The default option which
you guys are going to see is a German looking number, which is going to allow you to test the bite on your phone. As I mentioned, because
of that fly out menu, if it's just you testing, you could probably
just use that. If you really wanted to
taste on your phone, then obviously go
ahead and publish. But where it's most
handy as of course, if you've got a board or colleagues potentially that
you're wanting to show, you'd actually linkage
to the German number and a few tunnel and
then you'd enter all the mobile numbers of
people who are willing to test. And there you kind of have it. That's exactly how
launching a bike works. Once you kind of very
comfortable with exactly what the bite looks and feels like on
that test line, you would then go through
the motions of publishing to a an official line and all
of that information as documents that on
the help center of the bolt about websites. So you can see exactly how you then publish it and take live. But rather than
complicating you guys and complicating it by explaining
all of this for you guys, obviously do make sure to
read their help articles to. This is really just meant to be an anecdotal kind of overview in terms of how the functionality of the bike builder
it looks and feels. So. I hope that that
was helpful to you. Thank you guys so much
for joining me for this bonus section all
about creating a WhatsApp, but it's been such a
pleasure having you here. I really hope that it
helps to satisfy some of your appetite and
interest around really what is possible
with WhatsApp. Because I think when you look at the traditional
landscape in terms of the WhatsApp or business
app and the Watson API, you do really get
the sense that there is that gaping hole
in the middle. And I've really
found that boulder, but as a super
satisfactory way in which we can fill that
hole and be like actually, there are more
complex journeys that are not possible on the
WhatsApp for business app, but certainly that are
going to be possible using a third party
tool like Boulevard. So of course, it's also
worth mentioning that there are lots of
competitors to build about. So you're welcome to do
your own homework if you don't feel like Boulder byte
is going to cut it for you. But for me, I get great support
from their support team. I find it user-friendly
and it's also affordable. So that's really
why I'm choosing to teach this one in particular. But I hope you've
enjoyed this section and stay tuned for
the next section.
18. Assignment: In terms of your class project, I would love for you to
download the WhatsApp for business app
and give it a Bash. Even if it's just
for a week or two, it honestly only takes about 10 minutes to
get up and running. And it's really going to
be the best way for you to get familiar with
the functionality. So if you would like to, you can let me know how your center process
goes or potentially post a screenshot of what
your business profile or catalog looks like
once you're done, if you decide to rather proceed with using
the Bot Builder, even with the API, you will still have a solid
understanding of exactly what the Watson for business app
can offer all on its own. For bonus points, I would suggest trying
armed whites form, which has the form
building software we will be discussing. This is going to help take
your WhatsApp for business to the next level by
minimizing back and forth with customers ready, set, install, head on over to the Play Store or to the app store to download
WhatsApp for business. And I will catch you
on the other side.
19. Thank you for joining! : And that brings us
to the end of this complete or WhatsApp
marketing course. Thank you so much for
joining me on this journey. I hope that you have found it informative and that
it has inspired you to take action on WhatsApp
in whatever shape or form of most appropriate
to you and to your business. I'm so deeply passionate above WhatsApp as a
platform and topic, particularly due to
its ability to empower a small business owners to really punch above our own ways. I hope that by showing
everything from what business and to large-scale application
of the white SAP API. It has really helped to show
you the full length and breadth of possibilities
when it comes to WhatsApp, as the potential has seriously
exploded more recently, it would mean that
absolutely wild. Similarly, if you left
a comment or a review, this is actually the second
version of this course. And I took on board all
of the feedback from the first instance to
improve and the content, expand on the topics. And already just one app, what I had previously covered, where I'd initially created
it as a proof of concept. I'm not able to pour so
much time 11 to have knowing the people were
really enjoying content. Constructive feedback
is a massive help for me and I do read
every single comment, so please be free to leave me a comment or a
review or a message. It would honestly make my day. Keep your eyes peeled
for bonus content, which I do often post
AFTRA course goes live. If I realize that there's any additional nuggets that I do want to give
to my students. I'm also always open to
suggestions in this regards, if you felt like anything was missing piece to that amino. And finally, so that you
know where to find me, you can simply search form makes a harness on YouTube
and you will get a video a week all about digital marketing tech
or my favorite WhatsApp. This way to stay
connected with me and continue to support
my teaching journey. I can't wait to catch
you in the next close that we can continue
to do this today.
Megs Hollis, #DoDigitalBetter
