C-level Presentation Skills - Slide Writing for Consulting | Heinrich Rusche | Skillshare

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C-level Presentation Skills - Slide Writing for Consulting

teacher avatar Heinrich Rusche, Ex-McKinsey and Entrepreneur

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

31 Lessons (2h 51m)
    • 1. May I introduce myself

    • 2. Course introduction

    • 3. Course syllabus

    • 4. Fix your text boxes

    • 5. Which presentation program to use

    • 6. Introduction to storyline creation

    • 7. Top-down communication applying the pyramid principle

    • 8. Situation-Complication-Solution framework for storylines

    • 9. Action Titles and why they matter

    • 10. EXERCISE: Create an action title for this slide

    • 11. Creating a Vertical to flesh out your storyline

    • 12. Introduction to presentation structuring

    • 13. MECE principle

    • 14. EXERCISE: Are these structures MECE?

    • 15. Overview pages and double-click logic

    • 16. Chapter trackers

    • 17. Introduction to data visualization

    • 18. Make your chart speak for itself

    • 19. Data visualization plug-ins

    • 20. Introduction to presentation consistency

    • 21. Using parallel grammar and structures

    • 22. Key consistency checks

    • 23. Introduction to slide blueprints

    • 24. Do's and don't of slide creation

    • 25. Key principle: Every page is a table

    • 26. More complex slide blueprints

    • 27. Best practices for "Master management"

    • 28. Most relevant shortcuts in PowerPoint

    • 29. Alignment of elements

    • 30. Stickers, qualifiers and more

    • 31. Thank you and feedback

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About This Class

Welcome to this presentation class that will teach you all presentation skills you need to create top management-level slide presentations! This is why this class is right for you:

  • Teacher was Project Lead at global top 3 strategy consulting firm with ~6 years of experience and 1,000+ created slides 
  • I have slide writing teaching experience within my consulting firm but also teaching students in MBA programs of business schools
  • Relevant and up to date material - this is what BCG, Bain and the like teach in their onboarding programs
  • Comprehensive slide writing skills covered from storyline to structuring details
  • Does not require any specific presentation program - you choose your tool that best fits your workflow

I want you to stay focused, this class covers slide writing concepts and teaches you all the necessary presentation skills to create slide presentations like top management consultants. It will not focus on the specifics of how to use a presentation program.

Did you ever wanted to create slide presentations like a top strategy consultant? I will teach you the ins and outs of creating professional top management presentations.

These are some of the topics that we will cover:

  • Create compelling storylines that will win your audience
  • Structure your presentations in an intuitive way
  • Visualize data analyses with the right charts
  • Use consistency as a presentation principle
  • Increase production speed with slide blueprints
  • Learn the creation workflow and valuable design tips

I am very much looking forward to teaching you these exciting presentation skills in my class. Welcome on board!

Meet Your Teacher

Teacher Profile Image

Heinrich Rusche

Ex-McKinsey and Entrepreneur


Hi! My name is Heinrich and I am a former McKinsey consultant. I have a passion for training and taught many students on consulting skills in the past.

I graduated with distinction from the INSEAD MBA program in France and Singapore. Before, I completed an M.Sc. Accounting and Finance from London School of Economics. I also hold a B.Sc. Business Administration and a B.A. Philosophy from University of Munich.

In my spare time, I love to do sports and am quite a running enthusiast. Currently preparing for my next Marathon, but also interested in bouldering and fitness.

Interested to see more from me? Subscribe to my YouTube channel ("Firm Learning") for regular content on Consulting and Career Success!

See full profile

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1. May I introduce myself: Hi there. I'm high English, and a warm may come from me to this course, this course on management presentations and how to create amazing slight presentations that really meet the stain out off top notch management consultancies like McKinsey, BCG, bain and likes. Before I dive with you into the contents off this course and I'm super excited to teach all of this, let me just spend a few minutes to introduce myself because I think it's really fair that, you know, your instructor will be and hopefully your so that this person is credible and really in a position to teach you a couple of things. So just a few bullets about Miss Hayes. Who am I? First of all these pictures, The top left picture that you see years, Probably very typical con citing picture. It is me sitting and in somewhere in a random airport north trying to get some were done on my laptop and then on the other picture on the bottom. This is probably bit more leisure picture off my safe, spending some time in Agra and India in front of the Tuchman High and enjoying the beautiful view. So these are probably the two facets off me, right? Working with and also trying to have some fun. And I hope this is exactly the same style that we go together through this course. So just kind of who am. I wanted it. What did I do in the past, I worked in a top three management's Reggie consulting firm for now over four years in a senior associate position. And, believe it or not, I created thousands, literally thousands off slides in the past in this position. So I do think I teach connect lots of experience on dead and kind of things in the very beginning that now I wouldn't do anymore and I would try to help. You kind of go through this development process and learning process more quickly than you would go alone by teaching you different things that it is there and indeed in this position in the inciting for, um, I used to teach junior consultants about slight presentations and these kind of things. But together with 2. Course introduction: in this lecture, I will talk about the course. What would be the components off the cost? What you will learn but also what you were not learn. Because, of course, this course will not cover everything. Though the things that the dust cover a thing will be super exciting. And I can't wait toe tell you about them. Let's directly jump into it. I think the very first an important thing that you need to understand, is that there are different types off presentations, different types off slide presentations out there. And this course focuses on a very specific one, right? So what would these kind of different types B. That's first talk about something like informal meetings. So imagine you're sitting together with your team with your boss a last week on any specific topic you were working on. So having such a short alignment meeting and you're preparing a few slides and power point or whatever presentation program you use in order to discuss them with your project manager . So this would be kind of very short and informal meeting, and if you create a presentation for these kind of meetings, you would really you wouldn't follow the highest standards off kind of top level management when creating them, right? It's a bit often former. You don't want to spend too much time creating these presentations because it would also be a waste off. Your resource is, and it should just be straight forward and just provided provided basis for your Boston you to discuss the topics. And we will not cover the things that are required to create these kind of presentations, because the concepts that I will teach you hear these kind of advanced concepts of how to create kind of top notch top management. See, all every presentations are just not relevant for these informal meetings because you will not be hated these standards at these kind of meetings. So rather keep it quick and easy for these meetings. Just help your your your leader and your safe to discuss the things that you want to do but don't spend time. Don't waste time creating these kind of top notch, super fancy presentations to be recovering this course and kind of the other end of the spectrum bodies keynote presentations. I like to call them Steve Jobs style presentations, and these are super fancy town hold presentations often in front, off clients, very often used and B to C So business to consumer product and production sessions. And I am always thinking off these big Steve jobs keynote presentations, for instance, when he introduced the new iPhone in front of thousands of people in this large high. And I mean, what's What's distinctive about these presentations is that they do not stand for themselves, but they require somebody standing in front of them and providing some kind off sound trick . That then provides the background the context that is required to really understand these presentations in detail. And this is a very, well, it style of making presentations, and this required in exactly this context. But it is not what I am referring to when I'm talking about kind of top management CEO level presentations because what really distinguishes this kind of presentations died. This Steve Jobs presentations by from this former presentation style is that the former presentations that I really need toe be able to create presentations that stand for themselves. What that means is that they do not require somebody at standing next to them and explaining all the things and what these things mean that you see in the background there and the presentation right. And the reason why this is the case is that very often these presentation documents are not actually presented. They're just a document that is being circulated in an organization. Maybe presented this 11 time, right? Maybe there was one board meeting where you presented it, and then that's fine. But then afterwards, the sea or the leader of every presented, the two would like to be able to share this presentation document within his department within his organization, and then is able to understand, or the key messages to a sufficient amount of detail without anybody being there and explaining anything to him. Right? And this, of course, it's a pretty different style of making presentations than its this Steve Jobs tired, who often had slides with maybe only one or two or three words on them and that it's super cool, looked amazing. But it's not really sufficient. If you need to share presentation afterwards, Document which is actually never ever intended to be presented, it's always clear that it is created for some kind off documentation purposes you're documenting. Accuse me documenting some key resides off a project you have been working on off works Tween you were responds before and you're sharing this presentation or preparing it just to document this resides and then to circulate them. And here again, this presentation is not really use. There's a presentation to but rather said document. But in corporate context and corporate organizations, very often the slide presentations are used to document things instead off, for instance, words document the text document that just creates of many pages off just pure text because it's more visually, more easy to comprehend and just kind of the tool of choice for many of these organizations . So this is what we're focused on, and this is what I would teach you now in the next sections and lectures. 3. Course syllabus: So let's quickly go over the syllabus off this course, and we would spend on each of these points a significant amount of time for me teaching them to you. And the first point is the creation off storylines. We will talk about what story lines are and why they are the fundament off every single presentation, and you will learn how storylines off writing them and formulating them really help you to create kind of a consistent presentation that brings the story across as powerful as possible. The next key section will be about structure. It's really important that the presentations have a good structure because structures is the relevant for your audience and your listener to actually understand and comprehend your presentation more easily your most straightforward and to spend less mental effort into understanding everything that's going on. And you learn some very tangible in hand on tents on techniques on how to kind of create this structure in the presentations and how to improve it. Next, this data visualization, we would talk about charts how to make them look nice. What the right chart type is that you should use and also what the information is the trip included here. Next is consistency, so consistency is a bit of a hygiene factor, which means that if you don't have a consistent presentation, this will be noted in a very negative way. On the other hand, consistency alone won't win the price for you, right, But nevertheless, it's been important to not mess this up to not make any mistakes. Year you were get kind of a checklist about key consistency checks that you should apply in the presentation and a bit more often intuition about what consistency means in the presentation context. The next topic is really super exciting and super interesting. It's what Slide blueprints. You will learn some slight blueprints that you can use in order to very quickly produce a large number of slides without them looking repetitive for boring. And this is really a technique that will help you to increase your production speed bike, significant amount of time. Finally, we'll be talking about work flew in other tips, so I would give you some hopefully handy tips to really improve the quality offshore slides on the more kind of micro granular level, and we will also talk about some work for elements off something called master management, which is required when you work together and large teams, maybe not so much teams, but only two or three other colleagues who worked together on the same presentation. So I think this is a really comprehensive syllables that we teach you are the kind of key concepts use the management inciting not to create these former business presentations that would also like to make aware of something. And this is something really important that I will not teach, right? So we discussed all these things on the left or these things you will learn. And this is to master all the fundamentals. Light writing concepts to be top level management presentations, using the tools and concepts off leading strategy consulting firms sort for the type of year. But what you were not learn off course or not, of course, but not cover in this course are the nitty gritty details of how to use PowerPoint or whatever, whatever other presentation program you would choose. This is not necessarily a course that only works with power point. You can use a bit forever presentation program you want to, but I would not teach you how to pray The new slide in PowerPoint, How toe insert an object into PowerPoint and so on. So it requires that you have a basic understanding off how popular works. Because then this is what we need to do afterwards in order to really implement the things that you're learning in this course. So please, if this is really very a struggle, probably more basic course and be for you. But then also, the things that I would teacher here would not require any kind of expert level knowledge off how your presentation program works. I think the things that you will need to know are quite basic, but these buildings are required piece. Check out some kind of basic tutorial about how these programs work if you have really no clue before starting with this course. 4. Fix your text boxes: So now I would like to show you something that will really help you to improve the way you make your slides in your pages. And we're really help you toe kind of spend less time tow line or the elements on your page . That would be a thing. Quiet improvement off your workflow. And the reason that talk about it now is that I want to make sure you got something off value in the very beginning off this course. So you do not need to look through everything the whole course. And even if you just quit after the first sections will have learned something that I hope will be useful to you. And the topic is fixed, your textbooks is. And the reason why I'm saying that is that there's actually quite a problem with the D Fort text boxes in Paul Point. And let me just show you one example to really make it clear what I mean. So let's look at this page. This is just the random example Page prepared here for you. And now let's imagine this text books wouldn't be there, so I need to know. And we wanted to include a new textbooks here. So what would I do? Usually I would hear a click on text books in order for me to insert new textbooks. So keep here to create a new one. Now we're type in some kind of text. Probably something like, I don't know. So this is the calling potential offering so great new because, you know, offerings, something like that. Obviously, that doesn't make much sense now. But just as an example, let's include a bullet here. Now, you see, the formatting is a bit off. This is Carly. Breathe the rest off the pages in the eyes. So that's make this off the odd. And I think the phone size walls 14. So that's enter their to swim. So now the textbooks should be exactly like these other text boxes. Or is that maybe not the case? And what I want to show you is no. The following Imagine all we want toe nicely fit this new textbooks in the page. And by doing that, we would like to align it to this upper element here. And aligning means that really start here, the left border off it and you see all the other other text boxes for the bullet points they need. Lee start here at the left kind of edge off this element, and this gives it a nice and clean look, and we will have a later section on alignment off women's. But that's just kind of dive into a cheer at this point and say we would like to line it with this left edge and probably the easiest way off doing that would be toe click here on a range a line and left. You know, this is Paul Point on a maker usually always also used the Windows version degree, I think looks a bit different, but you will find this range penance somewhere. And your windows, Paul Point s way. So now we aligned it here on the left, right? And it is supposed to start here at the left corner. I know. Maybe, let's kind of hopes just try to ascend. It is a bit like this and, um, actually going toe move it up in order to make it symmetries togethers. Fine. So what? What is not a problem that we see with this element? And the problem is that if you look closer closely, it isn't really starting at the left edge off this thing. And now you will see it if you if you mark all these objects that here the dot directly starts at the edge off the court, off the off the border off the books. But here doesn't right. There's some kind of distance in between, and this is actually quite a problem with the text boxes. How there are created as city Ford in PowerPoint because if you create in your textbooks, it automatically inserts the border to the left, to the right, to the top to the bottom, and this makes it really hard to neatly align the text boxes to each other. Because imagine now off the text boxes would look like this text books just to demonstrate that you are now, copy this format and apply it to the other boxes. If you don't know what you can use this form it, I can hear. If you double click on it, you can use it several times and then I'll click here. It gets transformed toe the former it off the reference objective Waas kind of market. I left in the beginning, and of course, the sizes out of bones, but that is not really the issue. We can just fix that. I think that now if I could fix that its way to relieve, enclose it. So what if we just focus now here on the left border? What's the problem? The problem is that now it isn't really need the Aliant here and issues that there's literally no way for me toe kind of with the automatic alignment function, the power points provide to make it neatly. Start here at the end. Right, because if I use these kind of out all fitting guides, it's just give me the guide on the edge off the border. But not really the guide where the point starts. So the only thing I can do is kind of manually try to, you know, put it more or less closely to where I think the right position is richest, obviously super cumbersome. And if you want to align lots of objects on your page, it would take your ages and just not a good workflow. So let's just go back to where it was before SOCSEC Tech. So what you actually need to do in order to fix this text boxes, the following you right click on it and kick informant shape and then some kind of menu will pop up. And here, if you click on this, I can hear. And within the text books sub menu, you can resize shape to fit texts. And then, more importantly, here the left margin, right? Martin talked margin and bottom margin. And you should put this all to zero and what you see now and all, we got this kind of clean need textbooks design, and if we move it some red, it's that we want to realign the toe this kind of reference head of box just like a line left. It neatly starts on the exact same level where the other start and this is kind of red supposed to be. And now the next thing you could do, because obviously it's quite annoying to have to fix every single textbooks. This way, there's one functionality within PowerPoint. In order to make kind of this textbooks die, the new before it style. And if you right click on the text books, sexual the border off the textbooks, you get this kind of possibility to set s before textbooks right. And if you click this, no. Papa knows that we want or text boxes to be created exactly in this way. And the next time, though, we insert a new textbooks likes to the right. Now I insert something, and so the random text in it and you're noticing that it looks exactly the way it should be . No line into this textbooks and I left. It's neatly aligned with all the other boxes, and this is how we wondered. So here is my really important recommendation that you set the text boxes exactly in this way. You do not want to have any borders around your elements that are kind of automatically inserted because otherwise the whole alignment process within PowerPoint will. But properly, it would just be huge paid huge pain to get me see formative beneath the lined pages. And so we just have this favor and help you throughout the rest off the course. 5. Which presentation program to use: So before we get started, this one more thing I would like to cover. And this is the question, you know, which presentation program to use. And as I mentioned before, this course doesn't require any specific presentation program. You're are free to truce whichever program you like, because this is not a course about kind of teaching you the specifics off using a program. But this is more about the kind of overarching concepts off what makes great business presentations and what you need to do on your pages on your slides in order to really make them kind of adhere to the highest level. It's off top management, coinciding firms, and then how you kind of do that can depend. But the concepts are applicable to whatever presentation program to choose that you want to use. And I mean, of course, in general, Power Point is to the most widespread program. If you go into any corporate organization, almost every organization would use PowerPoint. This is the defective standard, and if in this field. So I mean, if you're kind of choosing a presentation program right now, and you have a version off the Microsoft Office package, which includes power point anyway. Probably starting off of Poi Point is, it's definitely a good choice, but probably most of you will use it anyway, so that's fine. But of course, there other options is where he notice the solution from episode, which also used to use kind off a couple of years ago when it's a very fun program and you can do lots of crazy animations and stuff like that. So it's really great, though I have to say that probably this is something more useful for this kind of Steve Jobs style of presentation that I talked about in the lecture on the Coast overview in the different presentation types because in the business presentation usually will really use lots of animations and these kind of fancy graphic effects and so on, because, yeah, it's just not really considered professional. To be honest, eso I feel like with these kind of presentations, the strengths that cannot have. They don't really get across because you don't really use thes kind of functionalities. But of course, you know that's capable of doing most of the things the power point is able to do his way. So for a few to use keynote presentation program, and we've been absolutely decent choice for you. Something similar is create. See, it's another presentation program which also kind of focuses on creating all kinds of crazy effects and animations in your presentations. So yes, feel free to use that one is where those the same holds true for kind of animation stuff that it was talked about, he note regarding this professional business context that we're operating in Europe. Then another option. Schools Lights, which is basically the slight presentation option it will offers within their G suite off office applications. So, yes, it is a perfectly decent application. Chooses where, if we free to truce that especially for like the other products may be using G speed within your your company, Then if you Frito check these things out within glorious life impresses the option off open office, which is a free office distribution so you can just own ordered. If you I think just good open office and impress you. Just follow basically this choice. I haven't really used it myself a lot. I just learned that it's very similar to PowerPoint, so I guess you can use that and probably be able to do pretty much all the things that we will talk here. That's absolutely fine this way. And then besides these choices, there are many more off course. And if you have representation, program off your choice that you want to use, please, through that, absolutely fine. You will be able to follow along these things and yeah, so whatever kind of is best for your workflow during the concepts, apply them in your presentation program and something that's it for now. And I'm really excited or to really get to the content off this course and really teach you all these amazing things that so far only been kind of hinting at or spoiling so super excited and let's get started. 6. Introduction to storyline creation: the story line is the fundament off the presentation in the story line, you define what you actually want to take, right? So what are your arguments that you want to put forward? What is the story that you want to take? But what is actually meant by this storyline? Actually, there are two kinds off stories or two kinds off logics that exists when you think about making presentations and good presentations have both a consistent, compelling horizontal and vertical logic. The most important one is probably the horizontal logic. And if you think like these boxes being slides in your presentation, what you receives that in the top in the head off every slide, there's a tighter and you see this kind of title years very arrived that we were not again . Good presentations have a consistent and compelling horizontal and vertical logic. That would be the title off this page, and these tighter czar caught action tight. It's and we will learn more about action titles in a moment. But coming back to the storyline, the storylines off the presentation are the combination of action tight er's that you read when you go through them from left to right. So if you imagine just flipping through the document and reading every single title, every single action titan off each page, the combination off the titles that you read, there are the storyline. So why is this important? Why would you even care about this? Well, imagine you are in CEO was kind of very busy. Obviously, a schedule is for you, and you're rushing from one meeting into the other. And there are all these kinds of projects that you're doing in your company and now us a concert. And Doris, an employee you want to present to him the progress that you made in your project and all the C. O s. The document, the presentation in front of him. And maybe at this moment in time, he doesn't have the time to go through it in detail and to read every single word that you put in the presentation. Then what the storyline is supposed to enable him to do is just too quickly skimped with the document and only read the headers, the tighter Zoff each page. And by doing that, understand the foil or the key message off your presentation. And this across only works if you give great care and what the tight it's off for. Presentation off your slides are. But the combination of these titles is calling the storyline, and this would be the horizontal logic off your presentation. And in order for that to work off course, also need a Gordon strong vertical logic. So if you think back to what I just that if the store dynasty, the combination off action, tighter IDs and this combination supposed to help the reader really understand the complete presentation without having to read individuals lights, then it is key that this individual action titles really summarized the content off the individual pages or slides. So when you write fiction titles to me to make sure these titles really represent a very precise way, the content that is shown on the page that they represent 7. Top-down communication applying the pyramid principle: one important communication concept when thinking about drafting a great storyline is a concept cart top down communication. So let me illustrate what that means. What is popped on communication where basically there are three important things that come to mind. So one important thing is that top down communication means to start with the recite right . So let's really start with the most important topics with the solution may be off the project that you're proposing or the problem that you want to take it. And let's put that in the very front. Let's start of it. The second key principle off top down communication is to focus on content and not on process. So people always tend to talk about what they did. You know, something like saying Okay, well, I had 10 introduce Mitt people, and then I conducted this complicated and editors and Xer and then had the problem that the data wasn't there. So I had toe talk to this controlling guy and then he gave me the date on that. I was able to progress with my analysis and after weeks and weeks and weeks, and then talking to a few other people. Then I came up with this and this is intrusion, right? So this would be an example off, not focusing on the content but focusing on the process. So emphasising the things that you did instead off the recites the key messages that you want to put forward. And people tend to do that obviously, because it was a lot of work and they want to show the work. But in general, this isn't really advisable to do, because especially thinking about a top management context, the CEO doesn't really care what effort you put into it or how long it took you or to how many people you spoke to see over trust you that you this usually we trust you that you did all the necessary steps to come up with the very best solution. What? He cares about other things that you actually found out, right? So after doing all these things, what other recites what are the things that you came up with so always focused on the resides off the work on the content and not on the process, and third took down communication is really at the key off. What you maybe know as the elevator pitch. So if you haven't heard about the elevator pitch just to quickly summarize it, imagine you have ah, good idea business that you want a picture idea or you want to pitch the process the project that you are thinking about or working on in the last months. And now you enter an elevator and your boss suddenly enters the elevators way. And now you got a minute or so to talk to your boss about your idea, because the elevator, after a minute, will stop. And then the boss will leave your elevator right? And so think about you having to tear this important message, this project pitch within the minute off. You being in the elevator with your boss. And if you're able to nail that, if you're able to really bring across all the key concepts and key ideas but then this is a very short amount of time, then you were they able to do a good elevator pitch. And if you're good at that, this is exactly what top down communication means. So just let me give another example just to contrast that with, with other ways, off working or other ways off communicating, and maybe some of you have an academic background. So think about how things worked. Banking University, your if you grow the master fevers. So maybe in the Ph. D. What you had to do was really to first research all the details, right? Look into every single bit, read tons off journal papers, really researching or these things to a very great amount of detail. And once you had this complete overview over everything that was out there, you could slowly try to condense that and slowly try toe. I kind of had something to that and then come up with the key message that you were putting for what may be in your master. Feed this or in your PhD fee, this or whatever. So this is the academic way off, structuring things, and as you see it, it's very different from top down because it's not really start with the message. But you start with the very broad analysis off, looking at everything or the nitty gritty details, and then try to come up with something and the opposite off. That is what top down communication means, And it's also often called the pyre amidst structure kind of drawing from a book that I would talk about in a moment, and the parents fracture is really the opposite. You want to start with the key message, but the key resides off your work, really getting out there what you want to say and then you have, of course, also lots of details afterwards. But these details are more made for making the things up for supporting the things that you are saying in the beginning, and they aren't really required for the presentation, right? So the meat off the presentation really is the key message, and then you have some details, if necessary, to back this key message up. And this is the book that I would recommend to you if you want to learn more about this principle. It's called the Pirate Principle from Barbara Mentor Barbara Minto, war's former McKinsey consultant. And in the spoke, she basically codifies these principles off both writing and thinking that are quite this parliament principle or top down communication. And just to read out the description Amazon for you. How many times have you written an email and work, read it back and found that it didn't make us much sense as you'd hoped or worse. Someone else has told you that they can follow it. The Pirated principle will show you how to communicate your ideas clearly and so senselessly. Oh, dear. I hope I pronounce it correctly, but I think you got the idea. So if you want to know more about this concept for free to check it out This is a book I would definitely recommend you to read so that just build upon this idea off the pyre amid principle and really putting this thes important key messages First, starting with the key message, you can differentiate two key ways off putting an argument forward. And this is of course, that also blueprint for a presentation for the story landed you would create for this presentation. And the first group of argumentation is Thea Element ation. And this starts with the key message. And the key message here can be, for instance, the solution right off the bone argument that you want to perform, what within a project proposal or within the presentation that you do and you start with that and then after world to have a set off arguments that support this key message that you want to do. So this is this left part documentation group, and this time, type off. Structuring your presentation is especially where refuted when your key message is not controversial. So when you say something and you assume that the sea or the your boss or your project leader or whomever you're talking to is likely to actually just accept what you would say because then the nice thing about this is that you can just say the key message. And maybe you put forward the first argument and then maybe afterwards, second argument. And maybe he already then got you right already said, Okay, okay. I believe that we can stop here and you want him over to his position and then you do not need even anymore to go over or the other pages that you present it and something that you prepared because he's already convinced. Right? So this would be a documentation group. You start with the key message and then have kind of a backup off supporting arguments that can come afterwards. The second type off kind of structuring your your presentation and our message is the argumentation Shane and This is a way of showing your complete deliberation process. It might be used if you assume that maybe your your audience isn't that easily convinced off. What you're putting forward is a key message. So here again you would start with something like the key message. So what was the thing that you want to put out there? But then, instead of just mentioning different supporting arguments, you really go over your deliberation process afterwards. So you start with something like the situation, right? So what? Waas status quo? What waas the thing you were looking into, then you put forward a few arguments. Kind off. You can think about these as lenses. You're looking at the problem and kind of trying to find a solution for that. And then in the end, based on this analysis off the situation and analysis and the things that he looked into when you conducted, what is the conclusion that you are drawing from these things that then support the key message? So this is a bit more often indirect way off, kind of making such an argument. And but this is also very relative, and especially where secretive, when your key messages just may be a bit more controversial than in the argumentation group case 8. Situation-Complication-Solution framework for storylines: in this section. I want to talk to you about a commonly used framework to tell your story. Lines really bring out there the argument in the story that you want to take the audience and this framework is called situation Complication solution. So what is this thing? Right. So what does it do? So think about these three topics as may be checked, us in your presentation or something else you want to talk about and just an example. So the situation would be some kind of the starting position, something like the status quo that he looked into then complication is an additional layer off complexity, right? Something else that happens, something else that is out there that makes the situation even more challenging and even more difficult than it would be on itself. And then finally, you come up with the solution that you're proposing. So just to give you a really good example, you know, think about presentation that would go something like this. In the beginning, you would talk about the situation off a company and this situation could be that the market shares of the company are declining for several years. The margins are deteriorating. It's not really looking good product. What for? You Off the company is several years old. There's no tangible innovation happening in the company, so it's not really looking good. This is a situation pot. Then comes the complication part something else. No happened. That makes it even worse, right? So, for instance, and adding to this situation two new competitors entering the markets Some new startups are competing with different products, but which, actually pretty were replaceable towards the products that the company owns. So they're really significant competitors to this company, and basically the heat is turning up and it's going hotter and hotter, and the company is probably not being able toe survive like this for much number. So now the solution. What can you offer to come out of this myth that you could propose something like where the company needs to undergo cost cutting programme? They probably to engage in some mergers and acquisitions activity, maybe by one off these new competitors. In order to be competitive, it's safe and be ableto kind of introduce these new, innovative products to their own product before you, and this would be a more or less compelling way off telling a story and what this framer provides is a structure, but also a contexts, right? So basically what you're able to do here is not directly throw the solution into the face off the audience. But you're able toe kind of bid some context by talking about what? Where your company is coming from, what the situation is, why it's getting even more difficult, what you propose as a solution. And this way off kind of telling a story actually goes quite where together with the argumentation chain, that we looked at some limitation group that we looked at earlier, and because what you can do is to use the situation complication, solution framework as basically a star, right as somethingto open up your presentation. So a set you can talk about the situation and the complication, and then the solution. And then this solution becomes the key message off your presentation. So the key off what you're actually proposing and then betting that up to have a bunch of arguments off supporting case of supporting analysis that you create their conducted in order to back up the recommendation that you are giving as a solution and again. This helps you to kind of smoothly get into your presentation to smoothly prepare your audience or the Reaser, the reader, for the solution that you're proposing without kind of directly throwing it into the face off the person. 9. Action Titles and why they matter: this section is all about action tight. It's you already learned about action tight er's in the introductory section on storylines . But I think it is important that to really understand this concept in detail because writing good action titles is actually really important and very crucial and key to greater winning and successful storyline. So that's die offend. A bit more detail on what I have here is an attempt off a definition. So this is my own very personal definition. Please tell inside me on that, but I hope this helps you understand this the better with this. So let me just to read it out to you. Action titles are head us off a slight presentation that summarized the content off the slight but formulating a complete sentence. So just to kind of go in it point by point, What exactly that means, actually, titles are the head us off presentation. So they had it would be something like this here again, you see that this is formulated in the side off election tighter and then second for slight presentation. So, yes, we're talking about a slight presentations, like in PowerPoint or other programs. So this is faction tight. It's a used and they're supposed to summarize the content here again, you know, here's the definition, and then in the type you always try toe really kind of get the just what the pages showing if you'll remember the beginning there waas the slide with horizontal and the vertical logic. So not off you to really write a winning logic, you need to make sure that the action tired. It's actually really represent what the reader is seeing on the page and then finally there , written by formulating a complete sentence. So if you look at these titles that had like that, you can see that it's really a complete sentence. So they had to create a clear story line with presentation. It is not just the title off a couple of words, right? You see, these people are making quite often that, for instance, on a slide like that, somebody would only right action tyto definition or something like that. And the problem with that is that if you kind of create the head us off your page office light like that, it's not really possible to just skip through all the pages and get the key message because in most cases, the titles, if you formulate them that way, won't really be speaking for themselves. It's usually than always necessary to really read the page in order to get the key message off the page. But with action titles, you know, we want toe enable exactly that, right? So that the page it's safe isn't that important anymore. The key messages already in the action title and I would like to introduce a very familiar concept that can be had for when formulating extradite its. So if you struggle to come up with the good action, tighter reason for that could be there to page. Actually, Lex something that is called So what? Right. So what do we mean when we talk about the So what? So imagine, you know, get a slight and, you know, there could be all kinds off information on the slide. Maybe you did a fancy analysis. You see different kinds, off charts and so on. And maybe that's interesting. But, you know, sometimes you were find yourself asking the question. So what? Right. So why does it matter what I see on the slide? What is the implication for my business, you know, for for the project that I'm working on, You know, that is kind of depicted here on the slide. And this is actually what many people wrong. They kind of create some kind of analysis and maybe it's fancy and maybe it's interesting, but they like to really kind of put out there. What implication Off that, IHS. Or you could say, you know, they do not really show what they're. So what, off the pages? So whenever you kind of struggle and wonder to really meet this page or do I or kind of ask yourself, what would action title would be? Maybe start with asking yourself So what, right by doing it This page, What does this? So what? What is the message? If you cannot really come up with the good, So what, then? Probably this page Lexus throng message, A strong key message. And then you would easily you really need to take this picture out. Or you would need to restructure to recreate it for you to enable it to have a key message . So, you know, if you can come up with an action tire to ask us, have critically of this award is actually there. What a real now is. I would give you an exercise which I hope will help you to really kind of distinguish good from production, tighter aids. And you will see that in the next section. 10. EXERCISE: Create an action title for this slide: in this section. I'm doing an exercise with you that will hopefully help you to distinguish good action tired turds from bed. Or maybe not so protection tight it's And what you see here is a page and I deleted the action tired from the page. And I mean, it's not important that you understand all the nitty gritty details but just too quickly and revealed the summary you see here kind of two regions North America, the first column here and the second column Asia Pacific. And then there was some kind of quantification off the even potentially. So Ebert is kind of a term for the profit, the profit off a company. So he was basically a profit potential if the company would decide to enter these regions. And we showed that here and saw the for the first question that I would I would like to ask you is what would be a good action tighter to the page. So please, no pause the video and take whatever time you need to come up with a suggestion, and then afterwards we will discuss this suggestion. So stop the video now and then. Let's resume in a few seconds. Okay, Now you have the suggestion and maybe even write it down if that helps you. Because this way, you cannot really cheat. You're safe. And what we do now is we would go over a couple off as our suggestions that I prepared for you. And after each one, we can ask ourselves, Is this good action title or not? And here again, feel free to pause the video after every kind of ex entitle suggestion that we're blood in now and before then, I tell you what I think kind of ask your safe, right? So is this a good action title on it? Let's begin with the first suggestion. Derive. Put 10 shirts for an extension. So what? This be a good, tighter, a good action tighter to the speech and again post the video if you need a second to think about it. And so here I would argue. No, this is not a good action title. Why not? Because actually, it doesn't really fit in the definition, right? And why not? Because basically, it's model for sentence doesn't really give you the key kind of the key message off this page in the tighter it just hits you that this is a tighter that has something to do with derive potentials for an expansion. But it doesn't really tell you what the potential is, right. So is this something good or bad? It's the potential positive or negative. So basically, to really get the message out of it, you would really have to read the page. Otherwise, it's impossible. This is kind of the opposite off. What inaction? Tired in the supposed to do. So this is the second example. Let me read it out to you. Expand into a new job. Murphy's creates a positive, able potential once again post the video if you like. So is this a good action title or not? And here I would argue that it's too generic, so it's a bit better than the first action. Tighter because of this actually is a four sentence, and it really conveys a message right? It tells you that there is a positive, even potential in kind of tipping these new geography ease, but it stood to generic. You can get much more detail than that. We will see this and future examples. So here, another new suggestion for an action title again. Post the video Is this the protection tied Lord? Expansion to North America and Asia Pacific creates a positive even potential. And what you see here this that this is no much more concrete than the 1st 1 in the 2nd 1 because now it talks about the specific regions. But this page is looking into so yes, no, we really getting closer toe go to reside, to collection tighter. And nevertheless, I would argue that you can do better than that because when possible, it's always a good idea to really quantify the things that you analyzed. And now this is what the next example is all about. And here again, expansion to North America and Asia Pacific creates a positive even potential off 22 euro 1,000,000. So, I mean, what's wrong with that? Right, So this is, I would say, already very good. And if you catch that sold, 22 million would be the some off the 12,000,010 million here. Well, it says that secure the 22 million. The only thing that I would criticise with this title is that it is a bit too wordy, right? You can kind of formulate the very same message with fewer births. And this is usually always open Tae GIs. Because then the reader doesn't have to go into too much detail to really get the key message. All of it. So one final suggestion. Expansion to North America and Asia Pacific with 22 euros 1,000,000 even potential. And I would argue, yes, this is a good action title that summarizes for key message off the page. It is pretty concise. In short, it doesn't use too much words. Toe put this matches across, so I think this would be a feasible option. And, of course, in the end, I think it's important to emphasize that, of course, there's nothing like the mathematically correct perfect action. Tired, too, right there many feasible options, but probably some action titles are better than others. And I would just really encourage you to think about, you know, whether your action tiredness as good as it could be. And I hope that this Exanta kind of gives you some food for thought in order to get to the conclusion. So just in the end, what I would like you to do is again here in the Q and A section off this course. That kind of appears in the bottom off the page. If you're over here with the mouse, I think it says Browse Cuneyt, Just enter maybe an alternative solution that you cannot worth, and then you have the opportunity to also check our put other classmates off. Yours kind of came up with, and then hopefully you can also learn from the other solutions that other people kind of created. 11. Creating a Vertical to flesh out your storyline: in this section, I would like to introduce you to a nice and have full tour to really get your story lines can flesh Howard and really help you also to discuss them and collaborate on them with your team in this tool is call it a vertical and a vertical is basically nothing else. Then a document, a word document or any other text enjoy that you can use. But you're just ride out the storyline as an actual storyline. So what you have here is the story line that I created for the mock presentation on this eighties company that I showed you in the first section off this course and just to show you how it is structured, you have kind of the settlers. And these headers are the chapters off the presentation. Since you have kind of to structure never. It's the highest level ists i environment and current business situation on strategic growth recommendations and then finally, execution plan. And then you have the second level off headers which kind of in this case disaggregate the strategic growth recommendation part into customer white spots, geographic growth and put for your expansion what you now do here is you ride out the story off the presentation and more precisely, you're right out the action. Tighter turds off the individual pages. So what I did here is really basically copy pasting diction title off each PowerPoint page that I had into this document toe kind of challenge, your safe, whether the titles that you created actually make sense and former convincing and compelling story. So if you read here now, Ages operates for service lines in the 80 services market, with managed services contributing 51% of revenues in 2014. This is exactly ejection title for the first page on the second page. Macroeconomic outlook in industry dynamics are favorable for editors, but it just needs to identify new growth opportunities. This is the action title for the second page and so on and in Kansai Ting verticals like that often used to enable you to discuss presentations even before they're being made with , For instance, a partner or some other senior lived off the firm in order to get on the same page. What kind of presentation you want to make because off, because it's lots of work toe kind of really flesh out this whole document as a presentation where every single action title stands for an individual, slide it so it it's hateful for you. If you kind of can discuss it on this kind of action title level to then decide okay, we do not need that. This can go out, But instead of one of a kind of mega slide that actually shows something different and then you can say a few huts off time. In the end, if kind of you avoid creating slides in order, cry out because of this way, you can kind of focus the discussion on what the outline, what the story line is really supposed to be and then create the presentation that exactly fits the storyline and fits section titles that you were kind of proposing or laying out here. 12. Introduction to presentation structuring: in this section. We're talking about presentation structuring. I would like to give you some very hands on and tangible tips and tricks how you create structure in a presentation and really help your reader or your audience can follow you and understand what you're actually saying. So why is this important? And once again, imagine you're a C A C o r. Another kind of high level leader off your company, and you're probably leading all kinds of projects, working together with different teams and basically on your desk. There would be all kinds of presentations that you will be able to read every single day. And as you can imagine, it can be extremely frustrating if you're having one of these big documents in your hand. And again, presentations can often be 50 102 100 pages long in the corporate context, and then you would skim through it. And you do not really understand how the pages are related to each other in the middle of presentation. You don't know anymore which chapter you were, and presentation is just making it really difficult for us an audience or you as a reader toe kind of orientate yourself in it, and what I would have to do now is to give us a set, some tips and tricks, how you can do that. So hopefully your presentation will always have the clear structure and will be even more compelling to the reader than they would already be otherwise. 13. MECE principle: in this section, I will teach you the Me Z Principle and the Me See principle is a principle that you can use to structure any topic into sub topics. So basically, it is a principle that focuses on decomposition and within the community, off business students. The me Z principle is almost a bit of a cliche principle because it is kind of related to Kansai Ting innit? Cliche way and many trainings and so on. You will hear about it. So apologies. If this is something you already know in this case, you can just skip over it and go to the next lecture. But in case you don't let me explain it to you. So me C stands for mutually exclusive collectively exhaustive. So there two principles kind of hidden in tow that the first months mutually excuses, which means something like this joint. So this means that parts off the decomposition are not supposed to overlap, and the second principle is collectively exhaustive. This means that kind of if you divide something into parts, the singer parts that they're kind of the reside off the decomposition. I should cover the kind of overarching topic in the fourth sense. So there should be nothing let left, which isn't covered by any off the parts that other reside off your decomposition. So this sounds a bit theoretical and and your your right. So to make this a bit more tangible, let's look here at the right side of this page. So this is the example off a circle and what you see here, us unexamined off me, See decomposition off the circuit. So you see that the circle waas kind of divided into individual pieces And now, looking back it, these two principal off this joint and complete why is this Amisi decomposition off the circle where first the decomposition is this joint. So the individual parts do not overlap. This is what destroyed means. And second, it is complete in the sense that the whole circle is covered kind of buying individual parts that we divided the circuit into, and kind of why this is relevant to we'll see in a moment, an example that I prepared. But the tuition is that when you create a presentation, basically what you always do is you take kind of the overarching topic off the presentation . You can think of it as kind of the main tighter that you put on the very kind of first cover page. And then you want to decompose this main topic into individual chapters and sub chapters. In order to do that in a good and well structured way, you need to make sure that the structure that you create the structure is basically a decomposition off this kind of overarching topic that this structure that you create a sound and one kind of check to check whether it sound this the me Z principle. So is the structure that you create me Z or not. And I mean, let's not misunderstand each other, right? So me see is no rocket science. You use it in your everyday life. So maybe think back at the days when you know movies run just streamed over the Internet. But there was something like a DVD collection, so he had had home. I know that that's a long time ago, but you had at home this big collection off David ease, and you needed to kind of create some kind of structure right where you were ableto kind of sort your devotees into and what many people do is tweet some structure based on on the Joris off the movies. So you would have a chef with activities and maybe the kind of the upper level would be for the classics than the next level for the thriller movies than for comedies and so on. Of course, there could be many more categories and what you did here. It's basically Amisi structure off your DVD collection. So why is it me? See where be categories do not really overlap, because you can always only port a DVD into one off the categories. You will not make kind of two copies off the category off. Sorry off the DVD toe, then put it into categories so they do not overlap. And second, it's complete right and the anti Want every DVD to go into one of the categories, so you need to make sure that your whole DVD collection is decomposed into the categories that you create. So this would be an argument or an example off me. See decomposition Now, of course, you could maybe kind of argue that it's not really me. See, because classics can overlap with with thrillers, for instance, and I would argue that this is actually correct, right? So probably it's not completely, missy, but I hope that you understand the idea. You know, this is the structure that tapes you to really sort your DVDs and in a proper way. And this way, it kind of fits the requirements off being destroyed to be complete. 14. EXERCISE: Are these structures MECE?: So now that we learn so much about me, see, let's put this principle to action in this exercise. So what I have here are two tables of contents, and they try to structure a book on something that is called the marketing mix. So the business students this will probably sound familiar. If you've never heard about the marketing mix, it doesn't really matter because it's not about the specific contents about what the marketing mix is. It's basically just the summary about the different things that you could do to market your product. But, you know, let that be. This is not what this is about, but what it is about is about the structure off this table of contents and more specifically, whether the table of contents is structured in, um, easy way or not. So what I would like you to do now is past the video and think about whether these two table of contents the left, one in the right one army see or not, And, of course, also the reasons, right? So if you think it is me, see, you know, think off the reasons why and if you think it is not me see again what other violations off the me see principle that make this not being missing so past the video at this point. And then let's reconvene in a few seconds. All right, let's start with the left table of contents. Let's start with this one. And so I do not think that this table of contents ismea see So hopefully many of you catched that as well. And let me just offer a few reasons. So the 1st 1 is that you can see that basically, it starts with dividing the topic in tow to kind of sub topics. The 1st 1 this product in the 2nd 1 is price. This is so far, so good. But then what? You know to serious this at that as a sub topic off the product point again. They're talking about pricing. But as we have a distinct topic on pricing, this is over letting right. So these 22 chapters off the book are not really dis joined. And this is one violation off the Me Z principle. Second violation is, and to be honest, he would have to know a bit about the marketing mix to know that. But the second duration is that apparently, in this kind of table of contents, some points are not really being mentioned, right? So if you assume that the promotion and the placement is part off the kind of marketing mix , you see that here we talk about placement. So this is kind of a double entry, which is of course, also good, not good. But the promotion aspect is missing, so it's not complete because promotions are not kind of within this table of content. And then the last point that I want o kind of make to wear off is the structure off kind of first product and then kind of the first sub point being product as well. And this is kind of pretty illogical because if you think back about what The Me See principle or in general, kind of such a structure supposed to do, it is supposed to take the overarching topic and tear. It would be the product point and decomposes kind of into sub topics into sub headers that then together again, make this product point come to life. But if you know kind of disaggregate the product point into another point, that is named product is way you're somehow getting into an an infinite regress, right? Because then, okay, you didn't really disaggregate product because the product point, then on it's safe would need to be disaggregated. And then you go on and on and on like that forever, right? So if you just aggregate something, it's usually logical to cause something exactly the same way as kind of the bullet point Or that the kind of the head of level above that on the higher hierarchy level. So a couple off valuations. So a couple off violations off the me see principle in this left table of contents. And now our next Lex think about the right table of contents. That Missy. And I mean, if you look into this probably yes, right, this is me. See, table of content. There are these four kind of classic marketing mix topics product price, promotion, placement, and then every topic is divided into a theory component and the practical implications component. So know this part. You can probably argue whether this is the most exciting way off of structuring this of this is the most exciting table of contents because it is pretty repetitive And, yes, it is pretty competitive. But let's put that aside. This exercise was just about the me see principle and just looking at it from the measly principle, this would be considered me. See decomposition off the marketing mix topic. So, yes, this is Missy. 15. Overview pages and double-click logic: in this section, I would like to give you a fume or kind of micro levels suggestions about what you can do to improve the structure off the presentation. So this is more about some hands on nitty gritty things that you can do in the presentation to really improve the periods and the structure of it. The first suggestion is to use something that is called overview pages and structure pages , and then combine that with trekking elements to really help your audience or the read off your presentation document to navigate himself in the document and kind of just improve your orientation within your presentation. So the first thing is something that is court structure pages, and this would be an example of a structure page structure. Page is a page that summarizes things, which will be explained in more detail on the pages that come afterwards. So just to go into the intel off this example, So this page is kind of highlighting some growth opportunities that be identified, and Year One growth opportunity would be toe address kind of customer white spots, so customer segments which currently not served then to tap into new geographic areas eso kind of inter new markets and then put for your expansion. So launched new products that are currently not part off the product line. And now the presentations structured in a way that on the following pages which you see here in a stylized way, we would go into detail in any off this these three growth opportunities. So customer white spots, geographic growth and put for the expansion. And how this is done in terms of structure is something that is quite a trekking element you see year that we use these so called tracking circuits. So this 1st 1 is represented by the letter A than the letter B than the letter C. And now every page that belongs to this chapter detailing the customer white spots opportunity. We receive such an A on the top left. Next projection tighter. So here is only one page. But of course, this kind of sub chapter could contain 3456 or even more pages. And then you would insert this freaking circle within a on every one of these pages the same you could do with them for the second opportunity. Geographic growth with the letter B and for you put for two expansion with the letter C Off course. It's a bit arbitrary. Kind of what trekking element? Exactly. You use some people like to use letters like these. Others like to use numbers. You could kind of put a one and here here to one year or three and then do the same thing here. Other people do not really like these circles. They use other kind of elements, like blocks, which then symbolize the other chapters which often they put in the kind of top. Right? So, you know, they're different kinds off tracking elements that you can use. This is just one that I would like to use, and I feel it works really well. Feel free to use others if you like, but kind of creating these kind of structure pages then already give you overview of everything that is coming. And then giving the details afterwards helps a lot. And why is this so hard foot? Because actually, imagine all your the reader. And, you know, you look at these kind of pages and maybe you're not really interested until the customer whites protection. But what, you're really interested in this the putt for your expansion section and now want to just put this kind of structuring principle You can just quickly skim through all the pages which haven't a or have a be in the top left section until you're kind of until you are in the section where there is this the sea in the top left section, and then you can very selectively only read the contents that a really of interest to you and this will be much harder. These kind of structure elements wouldn't be there. Right, Because how do you know where the performed expansion section starts? You would really have to read the sections or the pages of the slides and much more detail until really find the one page where the section thoughts. No, I would like to talk about a second kind of structuring element that you can use. And this is something that is called double click logic and who hides called Dabiq logic because it is kind of virtual double click that you would really do also with your mouths, right. And just for sure, you're here again and example because I think this apes we turn a standard so imagine you have one page like that. But you show some kind of analysis where you look into operating margins and Cape K guards so compounded annual growth rates off kind of different regions. And then you have different key insights. It's kind of implications off your analysis, and then you want afterwards to kind of, like put into it a slight that goes into the details off one very specific element. So in this case, off only this one bullet point. That kind of says that the suggestion is to focus on North America and Asia, Pacific and central regions. So if you kind of after what's just put in such a page without doing anything, it's a bit arbitrary, right? Why are you kind of putting into it? This page, which only addresses the first bullet? Why isn't there a page that only addresses that also addresses the second bullet? Right. So in order to avoid kind of this arbitrary moment that the reader is confused and doesn't know. Okay, how is this patriot it to the page before that? It often makes sense to include such a topic technologic logic and how that looks like it's that you put a shade to see this blue shade behind the bullet or behind the point that you then you want to detain on the next page. And then you can also put a legend like this etait on next page buff net. And now it's clear for the reader that what you do is now a directly you do literally a double click into the section, and now the next page details exactly that. So I hope now that it's clear where the name comes from, right, because it double click on to that. And then this one would be the content that appears after the virtual double click into that topic. And I mean, what's really important if you do that, is that the page that then comes afterwards, really, indeed, is the topic leg so that it's basically exactly what is detailed in the bullet. So I mean, what would be bad now is, for instance, on this page you now have 1/3 line, which gives you some details on, for instance, the Benelux and Nordics countries. Why would that be bad? Because, I mean, these countries are not mentioned here, right? So it's kind of a bit off illogical because you are making a double click into North American Asia Pacific. But then Bennett looks and Nordics doesn't pull up right and just pull up right, So that would be kind of bad style. So really challenge yourself toe kind of make the double click page as relevant as possible to the page before, and then you will be fine. And this is just a little thing that you can do to help the reader understand the structure and help him understand my No, there was this very specific page coming and not another page. 16. Chapter trackers: in this section, I would like to talk about another technique that you can use to help your readers orientate themselves within your presentation and you discordant chapter trick. Check that seconds. Hape your readers to understand where they are within your presentation so that still get an example. So this could be any slide off course that you have within your presentation deck. You know, there's any content on the page you have gets entitled here on top. And then there's this little thing on top here, and in this case, it says structuring techniques because this is the chapter that we are at in the moment. So such a chapter tracker is little textbooks often placed in the very top above the action title. That takes your audience kind of what the actual chapter is that they're currently reading off your presentation and this duster think for the reader that if he kind of schemes were very big document of 50 plus pages that you always knows, very actually, years and it's quite difficult sometimes to tear right. Imagine you f kind of a new presentation document in your hand. You read it for the very first time it kind of skimmed through it, and it's really hard to orient yourself in it. But with these kind of trekkers, you always know kind of. What is the context off the page that you're currently seeing? So check your facts are especially to use them very big and large presentation documents, probably not that helpful in small presentations off 10 to 20 pages or 10 of these lights, because in these kind of cases, that's not that difficult to re enter saves. 17. Introduction to data visualization: in this section, I'm talking about data, visualization and data. Visualization is a pretty important topic just for the reason that most good top management presentations contained some kind off charts and data analysis to me, to visualize and way that it is easy to comprehend and kind of put forward in the sense of a way for the reader or the audience off your presentation. That being said, data visualizations a very complex topic where you could probably make a full course off itself. So peace. Understand that I can only give you the just because the most important things about it and our focus on two things in this course first help you to choose the right type off chart the right type of diagram for the data that you want to visualize and second help you to make sure that or the required information or kind of the details off the charge chart of being in place so that the reader offer presentation or the audience is really able to comprehend the chart in the best possible way. So let's get started 18. Make your chart speak for itself: another really crucial concept when visualize in your data is the concept off, making your charts speak for themselves, and what that means is the following. You know, you really have to think back about how these presentations hold. These top management presentations will be going to use, and the factors that these presentations often get sent around among top management oh are among other apartments. And then people have your document in their hand, and they want to understand what they see by themselves without you needing to stand next to them and to take their hand and explain every little fingers sing to them. So what's really important is that you are able to create your charts. And I think this is especially relevant with charts, because charts can often be confusing to many people. So it's really important that you are able to create your charts in a way that they are safe contained, speak for themselves and contain all the information necessary that are required for a good comprehension off them. So let's just look into some things which are really crucial for that to be possible. So what are the things that trip included in every chart. The first thing is something like clear description off the charts. So basically, what do I see? Right? And here's just one example. So here is a chart comparing different regions on certain kind of metrics. So the title could be here a bit. Generic market dynamics for region and, of course, fighters would as tangible and as concrete as possible. Then what's always important is the unit off measurement. So what is actually showing? And you would be surprised how many your charts exists out there presentation that do not even tell you what the unit off measurement is. And I mean, this child has been complicated because it has three dimensions. You have this one access. You have this one excess, and then the bubble that saved the day. Emetel off the bubble is that I mentioned for it says. And here, of course, it's crucial that you give the unit of measurement off every single dimension that you use . So here it's as percentage of revenue here is, the percentage of revenue is way, and here kind of. The unit of measurement is euro 1,000,000 and when I just want to highlight is whenever you use percentage. It's always important to always say you know the percentage off what is given your and as you can easily see if you just talk about operating margin, So it's more that's clear that this is some kind of percentage. But margins are defined in very different ways, right? And it's not always given. Always clear that the margin is calculated as a percentage of revenue, so really make it clear here that you are referring to revenue. And the same is, of course, true for the cake are for the compounded annual growth rate. So, of course, that is a percentage, but the growth rate off. What are we looking at off the profits off the revenues or what are we talking about? Right, so always really make clear. Just make it a good habit of yours that whenever you write percentage that you write percentage off something and make clear what that something is. Another thing that's really important but very often forgotten. This is the time. So when kind of from witness this data coming from, what data do I see and hear it's given the year 2014 here is given the time frame off the growth rate. We're looking at so here only two years, and this is really important because it's not really intuitive. What that would be right, because often these presentations might be go around might be sent around one or two years later, after you created them, and that nobody knows anymore forward in the daters. But even if you created right now and you're basing the data on some kind off research report, for instance that you found somewhere in this case it's some kind of annual reports, it's not Richards Research Report. But you know, the data is coming from somewhere from some kind of solace, and the source is probably not basically created today, right? But in the past, so make sure that you indicate clearly from when the data is for that, the audience or your readers really can know that another important thing is the legend or charge key. So whenever you use some kind off color coding or other things that are necessary to understand, he was a legend, and here we're using a legend for the circles to explain that the diameter off the circuits matter that they mean something diameter based on market size. And then what you see here is that these two circuits are covered colored. So these are blue breast. The others agree. So here is not included, legend for that, you could truly do that. And the reason why here is not included. Legend is that kind. If it refers to in the tighter that the recommendation on this page is to focus on these two regions, so it's kind of logical within the structure off the page, varieties toe kind of countries are highlighted, but of course you could highlight the tears way then what's always helpful with these kinds of things is to put the source. So where is the data actually coming from? And often it's some kind of report. But even if you got the data from within the company, for instance, you went to the Management accounting department and those guys gave you some data sets that mentioned the department from Rather Data's from This also really helps to make it transparent, and often you will have the discussion in the company that, you know, people are looking into a different kind of data sources and one department and all the data was like this. The other government, similar data looks different. It's always make sure it's coming from so that it's relevant. And then just the general point. You know, any other relevant quantification off the chart, anything else that is necessary. And it's required to really understand what you're seeing. Put it on the child because people otherwise might not be able to understand that any more later. And just one thing that comes to mind what is often done wrongly in customer service. Right? So so imagine you conducted a customer service or you are citing some kind of resi. It's on some kind of customer surveys that somebody it's conducted. And what's really crucial with this kind of data is to include where the customer survey took place, right? So was it the European survey or was it a German survey s? You probably pay no nobody from X and I'm actually coming from Germany. Or was it an American survey was a global survey because the implication off the data is very different. If it's a global survey versus survey that was conducted in a very specific country, and I mean even in Kansai Ting companies like like mine. You would find it amazing how often you you see kind of customer survey data being sent around with no clear indication, Even though this is, of course, bad, bad practice, people forget to write it, and then it's useless, right, because you don't really know where the data is coming from, where Waas kind of collected, and then there's a really, really limits of the things that you can will it with it just once more. No, that actually just catched myself. So here, for the operating margin between not heavy year information rights, or it would be good practice to include a year, it's way. So from which year that you took the operating margin from okay. I hope that's that's kind of clear, and I hope that wasn't too detailed for you, but I think it's really, really important to get that across that you just need to make sure that you put all the information on your chart that is required to understand it and let it speak for itself. Don't let other people guess what you're chap means to really make it clear for them, because otherwise people will be confused in your analysis won't be so helpful 19. Data visualization plug-ins: So I would like to end the section by talking about what the really large top management consulting firms like McKinsey or BCG actually do to create their charts. And I mean, what I had many people ask me is, you know, when I look into PowerPoint, I have these kind of chart creation functionalities, but they're kind of cumbersome to use, and it seems to be quite difficult to make really beautiful charts with these bid on kind of functionalities within tall Point. And the same is true for kind of other popular, slight creation programs out there. And actually, if you like this observation is through, I find it pretty painful to create charts with, you know, the on board and make mechanics that Paul Point provides. And I mean, as a matter affect, most large inciting firms do not use these PowerPoint twits, and the same is true for many other corporations. Off there is weight, but they use some Plaquemines that exist out there in the marketplace that you could use to kind of enable you to create pretty beautiful charts and PowerPoint much faster than you would be able to do kind of with the on board mechanics that exist and probably the most popular and widespread slacking off this kind of thing. Say so. Just go to the website and you can check it out. You're safe. See the examples of what you can do there. It's pretty popular for PowerPoint, though unfortunately to the best of my knowledge, it won't exist for Windows says. That makes you so you do not have that. But I mean, you know, things. That is what I have been using this way in my safe over the last years. And I can tell you that it's pretty amazing. It's much, much quicker than anything that you can do in Paul Point. And the charts look just much better, right? And so thinks that I can really recommend. And then I just researched a bit what alternatives could be for make. And I found this up Lucas software. So if you go with that is where you will find their software, where can if you can also see what this to ISS be able to do, And so if you have a Mac, check this out. To be honest, I haven't tried it myself yet, so I do not really know my safe kind of how good this is. And I'm sure there are other alternatives out there is where both for Windows and for make . So do your own research, but things that is something I can really really recommend if you're using PowerPoint and windows and for make feel free to check out a pools main percents. 20. Introduction to presentation consistency: the topic off this section is presentation consistency. It is really important that you are consistent within your presentation, and consistency can come in many ways. First, it is important that your presentation has a consistent look and feel so that somebody goes through the slides off your presentation and you can directly see Yes, this is kind of nice and enclosed peace, right? So you do not want basically similar elements on different pieces to look different. So look and feel. It's the first part. The second part is that also the formulation off sentences off words. So by using consistency principles, you can help your reader kind of make it easy for him to really read and comprehend the bullet points that you're writing more faster, more quickly, and we will learn some techniques to do that. And third, last but not least, it is also about the consistency off the things that you actually right. So, for instance, imagine you are making a presentation about growth opportunities for a company, and now you are a CEO or board level member off the company, and you're reading this presentation for the very first time and imagine again that is a very big large presentation, and you skim through it many, many pages and on one page, the the author off the presentation ride something like Growth Opportunities. On the next page, he refers toe growth levers on on the next page. There are some kind of profit li verse that he is referring to, and basically they're all these different terms that they used for the same thing, apparently. But it's a it's a reader. If you read it for the very first time, you cannot really be sure, right? I mean, why? How do you know that the growth opportunities are the same as the prophet Lever Sensor one ? So it very easily gets very confusing for the readers if you do not refer to the same things in the same way with the same term. So I will enter section by going over a few kind of common consistency checks. You could use an apply in your presentation, kind of like a checklist, just to make sure that all of things that should be consistent actually are consistent. But let's start now, your first, with the point on the parallel formulation, right? So how do you create a parallel, consistent formulations off bullet points and other objects in your presentation? 21. Using parallel grammar and structures: this lecture is about consistency in perilous fractures and grammars about consistency. How you formulate especially bullet points on the individuals lights that you use and what I put here for You are two examples. So here the first example and then below that, the second example off kind of bullet points that could exist in a presentation. So these could be parts off slides to create here is kind of a project plan Gant chart type and here kind of more of a qualitative description off different kind of political, social, economic and technological factors. So I mean, maybe just take a moment just to read the bullets and just ask yourself, you know, how easy is it to really comprehend the individual messages off these bullets? And I would argue that actually it is not that easier This more difficult than it would need to be in order for the reader, really to understand kind of what is being said here. And I think the reason why this is the case is that in the individual bullets that I put forward here, the chosen sentence structures and the grandma are quite different and not really paralyzed , So these bullets will not follow kind of a consistent way or formulation in a consistent grammar that would really make it easier to read. So let's let's just look at one example. Let's look at this social factors back it off Two bullets and the 1st 1 says I t services providers pushed to become sustainable and environmentally friendly. Apparently, this is some kind of friend and then second green transformation, improving environmental commitment and performance. So what you see here that this that where this is kind of formulated us a small for regular sentence? This is no using this. Inform right, improving and what you would always usually like, toe half us if you have two bullets that are kind of formulated in a erratically parallel away that use the very same grammar structure. So if you like this in way or formulating things, you could probably right here something like, um, sustainability trends pushing. I teach services to become more environmentally friendly, and then you would have kind of the pushing form. So I said, again, system sustainability trends pushing 80 service providers to become or excuse me to become more environmentally friendly, and then you would have a kind of consistent form it and if you really do this consistently in all your individual pages in audiovisual. But bullets, you really notice is that it will be much easier for the reader, for the audience off representation to follow along and really comprehend the points to take you kind of less mental effort. And it will be just easier for you. So they just make another example here on the Economic factors section. So first the test averred right, a tea spending growth off 3.7% in 2015. And then it's as growth in cloud based security off 20% into 2017. So these two bullets both refer toa some kind of growth dynamic, so they kind of mentioned growth rate off a certain sector. But your first it says, Okay, the word right in the name off sector and then growth. Now here is kind of turned around, right? You, it says, first growth and then cloud based security. So it's kind of inconsistent because the sentence structures turned around and better for just here again, right about kind of growth Inward minute. He's spending growth in cloud based security and so on, then just much more parallel and much more straight forward for you to understand what is actually being meant here. Now let's go down to this kind of activity planning child this gun shop project management chart. Example. And let's focus on the individual bullets that are being put here. The ministry T readout list all of the company's and short list. Five. Having the best strategic fit with a toss. Research on the corn processes off autumn itching. Using the expertise from other industries formalized, the process is approach. The tired companies present the research and get permissions for pilot projects. So for activity plans like that, it is a usually best practice toe. Always start with the verb, right. So what is it that you want to do? So you should start with the rope. This is the first thing. But then the second thing that, more importantly, maybe it's OK not to start with the rope, but then would consistently on all of the individual points. But what kind of use a verb And then kind of with the one grammar grammar structure that a different grammar structure mix it all up because then it becomes quite cumbersome and difficult for the reader to understand. So I mean, just just as an example here we start with the right approach, the title company, and that's fine. But now, look, let's look at this bullet. So what is kind of the main verb here? And it's not the using part because this is kind of just the minor center that follows, right? The main purpose, the formalized. What you actually want to do here is formalized. So what I would suggest to right here small, something like formalized new processes, using expertise from other industries. So put the kind of first Cheever. But you want to start with in the beginning, you know, again, list out the company's. So this is actually fine, though here would criticize that this is a super worthy way or formulating this point, right? It's just list all the companies and charge list. Five. Having the best strategic fit without us. Why don't you just say something like short list top five companies with best strategic fit without also isolated? So I kind of say the same, but kind of cut out all these or these words and the research on the current processes of autumn s Adminis autumn itching. I guess that's fine. Right? So this could be kind of one group that you have here so that what is the take away? You know, activity charts always start with the Cheever, but the key rep of activity and then try to formulate individual points in a consistent and peril away. Because this again really helps the reader all the audience to comprehend the message that you want to make in a more straightforward 22. Key consistency checks: in this video, I would like to make you aware off some important consistently checks. These are things that you can just check in VN before your hand in the presentation before you finalize it to make sure that these conditions are really met. And indeed, these are things that quite often go wrong. Even in top management consulting firms. You will have, you know, consultants working on presentations and these would be common errors that the project manager would look out for to make sure they are kind of fixed before the presentation would go out to the kind. So one thing which is really common, kind of to go wrong and consistent date on difference lights Imagine you have a very large presentational, 50 plus pages and then you kind of on one page, you talk about some kind off market data and then 2030 50 pages kind of along the road. You have kind of some kind of similar date. I'd also refers to market data, and it seems to refer to the very same thing. But actually the numbers a different one. So somehow two things which are labour the same on the page now are kind of showing out in a different way with a different number. And this is an often a roto happen because, you know, then the way you calculate something, something difference. You know, the one variation is with the special department that then you have left out in the adoration. So maybe the revenue numbers don't look the same, even though it is kind of the same thing. So, you know, similar things do not look similar in the end. And you really need to fix that. You need to make sure that when you cause something, one thing on the page, it really kind of refers to the same thing later on down the road because otherwise, kind of conflicting numbers were confused. Everybody. So two things really toe. Make sure who thinks you can do right. If you cause something in the same way and the number is different than also call it a different way, right? So if you could do it with a footnote, for instance, if you know the one number is including, especially apartment off the company, which is not included in gather in the other number that make a footnote and highlight this to the reader that explains why this number is different or and this is usually even more preferable. It actually fixed the numbers. So it's always a bit Bed Stuy to call things similarly. And then you have some kind of footnote and this kind of obscure way There's a justification or why the numbers are not consistent anymore. So it's always better. So then just kind of fix the number. And using the mother is consistent. The second suggestion that have for us the utilized terms and expression point on consistency. So make sure that the terms and expressions that you use are consistent. And this goes back to the point I was talking about in the introductory video off the section that it's always very important that, you know, again things that are the same accord the same way. And I mean, I had the example off growth opportunities, which may be in one part off the presentation record growth opportunities and then another product could growth levers in another part accord revenue levers or profit lever sense on ? So this is super confusing, especially if the readers new to the topic that you are talking about to make sure if you once introduced the tame growth, the term growth opportunities than the terms used consistently throughout the presentation . And make this a habit of yours to really in the beginning, define key terms that would be often used for your presentation and define away how you record them within this cope off your presentation. Another quite relevant topic is the order off recurring elements. And here again, it is important that we want to make this order consistent, that you have a list of elements. These are always kind of listed in the same way, and this list could be all kinds of things, right? It could be business units off a company. So imagine the company s for business units. And now you are conducting different analysis on these business units and you're presenting the results. So make sure that you kind of present these business unit's always in the same order, right? So you always stop with this one business units truce and then the second and the third and the fourth. But do not swap the position off these business units, which in your list throughout the presentation, because of this again, it's quite confusing and adjust increases the mental effort that the reed Oh, the audience off the presentation needs kind of to understand what is going on and told us . Daniel, here, which business you know that we're talking about right now. Business unit is just one example. You can talk about many things you could talk about new products, right? So if you talk about new product ideas that you have, make sure that you always list them in the very same way whenever you talk about them or again. We just talked about growth opportunities. Imagine you have three kind of action packages. Three measure packages that you would kind of propose as a recommendation to your client. Make sure that you talk about these packages off measures in the same order whenever you talk about them. So always use a consistent order for elements that are recurring in your presentation. We just spent quite some time and talking about the perilous order off bullet points of this course specked with the grammar and sentence structure point. So especially really have a list off bullets and different expressions are listed there in your bullet. Just make sure that they are kind of listed in a consistent way that the sentence structure is consistent because the scores again back to the point off the mental load. It just helps the reader to comprehend what you want to say more fast in wind and more easily. The last point here on the consistent two checks is consistently regarding for Mitty. And this is quite a big topic for for its own. And you could probably also spend lots and lots off lectures talking about that. I mean, I was done. I just want to give your intuition. And here again, intuition is that similar Things on your page on your slides should be formatted in a similar way. So think about kind of your pages as some kind off sandbox, off different elements. And I mean just looking at this page here we have the action tighter. We have this kind of border around this list of bullets. Then we have this very thin line and a tighter. And then we have the bullets. And now we style these things in a very specific ray. Right? So this border is a big figure than this border. This is in a dark blue. This is in a dark grey. The title is black, the bullets are formulated in one consistent way. And what's important regarding for mating is that whenever now these kinds of elements appear in any other page off your presentation, any other slide. It's really important that you make sure that things are formatted in a consistent way. Basic exactly like this right of this is like a spy, a guy just by reference. So the next time you use the border, the kind of encloses some kind of textbooks, make sure that it is in Dark Blue that it has exactly this kind of boldness off lion. And whenever you make a new kind of title header, make sure that its board and that it's in black and the line that goes below it has exactly this thickness and always use such a line right? Don't kind of create a similar arrangement of bullets with a header without such a line, because that would be inconsistent and the same is true for the bullets. Don't use kind of sprayer bullets on the next page. Always use the circle bullet. This is what you want to do. Make sure that the space between the bullets and the text is always the same, that it doesn't differ. Make sure that the titlist form. It'd in exactly this way the action title off your page that it's always the start to color . And of course, the same is true for charts, right? Make sure that your charts look in a uniform way that the title off the chart always looks the same insulin. So let's just make sure that the formatting off our pages is consistent. This goes more to the look and feel for presentation that we look much more professional and just much more like it does in top management consultant firms if you do it this way. And indeed, management consulting firms are really good at this because basically they have graphics departments. So if you have large documents like that that the incitement would just send it over to the graphics department department. Sorry to the graphics team, basically, and they were just looking for all these things and kind of improve the consistency, all the formatting for you and, of course, the most likeliness. You will not have such a graphics department to your this positive But nevertheless, this doesn't mean that you cannot make sure that the basic consistency requirements are met . So when I will leave it at this. So I hope this kind of helps you understand the concept of consistency bit Maurin. All the different expects off that exists out there. All of this is half or so. Yeah. Thank you. And let's move forward to the next section. 23. Introduction to slide blueprints: we come to this section on slide blueprints, and I'm really excited to talk to you about this because I think it's It's a super head for topic that I hope will help your production speed a lot, right or so What are we talking about? A few mentions, like blueprints. So it's a metal effect. In many instances, if you professionally have to work with Paul Point and creating PowerPoint presentations or any kind of slide presentations, it would often be in the situation where you will need to create pretty large documents in a short amount of time, Right? So maybe overnight, you need to create a new 20 page presentation until next morning, because there's no this important kind of last minute meeting. You need to have some kind of document right if you go into it. And now the problem is, if you are a beginner and you need to think about every single slide, how do you structure it? What you need to do to make it look good and professional in one slide can easily take you one hour or more, right? It could take lots and lots of time to make these kind of lots presentations. If you don't really know what you're and in one tour that you could use in order to really significantly improve this production speed is using blueprints. And this is for me to talk about in the section you will see that there are a few kind of standard ways off making these slides that you can kind of recycle on and on and on without necessarily them or looking the same. And these kind of slide footprints would help. You're not if you really need to create lots of pages in a short amount of time, because then you do not need to spend time and mental effort anymore and thinking about how should the slide look like this is already clear. How it looks like then it's only about okay, what do I put into it? Right? What kind of things? To our right on my slides and this will make the whole production process much quicker. So looking forward and I'm really excited about it. I hope you was very I'm sure we're gonna know lots of amazing thinks in this section 24. Do's and don't of slide creation: So before we jump into some very specific slide blueprints, let me just talk about some general principles. And first, I'd like to talk about things to avoid, because then you know that these are things that you were definitely not used on their pages and then also some key principles to follow. These are things that you should look after because they really help your slide production process. So first something's toward so maybe also just as just to start. I mean, these are just kind of rule off thumbs. So it might be that in some cases it does make sense. And it is okay to do these things just from my experience that most of the cases you do not want to do this. Okay, So the first point to avoid our extensive color fields, especially behind text and 1/4 feared would be something like this. So kind of a box that is foods with color. And what some people like to do is they like to take these kind of boxes and put them below the text. So imagine this kind of list off bullets would have such a blue box behind them and and Some people do that a lot, and they feel like this summer looks good or whatever, and I mean, I don't want to argue with you, but that looks good or not, because I guess this is subjective. But I think there's there's a least two strong reasons why you shouldn't do that. So, first, if you can. If you have it on on a Beemer, right, The presentation. Maybe the Beamer isn't so good or whatever. So that kind of project off the presentation, it just might not be really good. Readable, right? So if you have kind of a color below or behind your text, the contrast isn't really good, so just makes it more difficult for the reader to read. And the second reason, this and where this kind of becomes even more relevant if you print it out. And what you will see very often is that these presentations are being printed out in black and white. Many Corporates have even policies toe whenever possible. Only printout things in black and white without color because it saves costs, of course. And even though maybe on your computer, if you have it with the color, you know in the text box behind it. Maybe then it looks quarter and could looks a reasonable looks very readable, but it's often very hard toe kind of know how it will look like if you print it out on a black and white kind of color scheme. Especially maybe if the printer isn't really good. And then it would easily find yourself in a situation where the text on the bullets is not really rare, readable anymore, right? So avoid extensive quarter feuds. This is my kind of recommendation from my experience having done this for many, many years. Avoid them. They had no value to your presentation and there lots of risks in terms of real ability if you let and I mean just kind of to contrast it. What what I did here. Of course it could. Are you aware? Then you know, what did you do here on the left? Right, Because this is also color feared. And what I do like to use color feels like that for our for kind of tighter. It's right. If you would like to highlight something and you know you could say this is kind of a tighter and this is why this is highlighted and this is kind of the general text feud. And so it said this is kind of a bit of a gray area think, because it's usually only little text that you have here and just kind of really adds meaning. Because this highlight really means that kind of on a hierarchical ever understands bath teletext feared. I think you can justify it this way. The probably you could easily also have done this without this text you just having boarded this or whatever. So just think about you know, if it's really required in any given instance that you want to do, and if in doubt, leave it out, don't do it. And you were you were better. Another general example that I can just read urge you not to do is the use it off shadows and three D elements, and probably especially three elements in some light. Cheryl's can sometimes be okay. But this is also the idea that, you know, some people just think that you know the presentation, you know, to make it good. You just need to make it look fancy. And what does it mean to look making look fancy when you want to add as much effects and so on that are some available in PowerPoint oil, different objects as possible. And the problem is that usually this doesn't really make it look fancy. Just looks stupid, right? I mean, most of the cases, it looks better if you don't apply it, then if you do apply it. And indeed, in a professional context, just kind of considered bad style, just kind of consider probably even unprofessional to create a presentation which is full of shadows and full off really elements. And probably the reason why this is considered this way is because it kind of gives the impression that you were more more concerned about adding some kind off weird graphic effects to a presentation than about focusing on no, the continent, the things that really matter. So, I mean, in general, you probably I mean, you might sometimes your shadow, but you almost never will see one of these kind of strange power 10.3 D elements or whatever your presentation problem is able to do in the page. So just in general, avoid it and you will be final. And in a very similar direction, goals, the thing off. Smart art. So this is a PowerPoint specific functionality. PowerPoint allows you to create some kind of frameworks, some kind of process bars and all kinds of difference variations off that on the page. And it's supposed to help you toe kind of create these kind of frameworks on your page more easily than they would have toe. Then no, you would be able to create them, buy or sell it if you just put it together. You're safe from all the individual elements they consist off. But just for my experiences again is something that isn't really used in a professional context. And the reason why is I mean for used these kind of things. You will notice just that it just extremely difficult to really make them no kleiss nice and clean and professional, and usually the font sizes are all over the place. There would be like my tip refund sizes and it the proportions off the text to the elements doesn't really look good. I mean, just almost impossible to kind of customize it and make it look good, right? And so basically what everybody's doing us. I mean, the division of the tape off, Of course. Okay, right. It's totally fine to have some kind off process bar logic or whatever on your page. But you really what you would do if he would just created yourself? You wouldn't use thes pre made templates of Stu would go to the I can a section of PowerPoint and then you would just kind of reckon dropped individual elements that you need to. Many would just create whatever you need yourself and therefore flexibility and adding editing it in a properly. Another point is unnecessary background images. So some people, just like toe kind of put some random images somewhere on the page because they think it looks cool and fancy and whatever. I mean, this is the same and it goes back to other things that I just talked to. I mean, don't do it right. Usually it doesn't add value. Of course, if you haven't image the dust, add value that is relevant to the presentation and, of course, edit. But usually it just supposed to be some kind of decoration, and then it's just distracting from the things that you really want to say. It would really are relevant so don't do this right. It just doesn't make sense. Another point is my to profound sizes on one page. And what, just as a general rule, you want to avoid us? Toe Having mild tip of fun Size is on the same page, with the exception being Gatien title, right? So the action title. It's fine if it's a bit larger, but you really you never wanna have different fund sizes on one page because it really looks bad. I mean, look and feed off your slides. It's much better. Excuse me. The look and feel office light is much better of all the fun size of look the same. And if you look kind of the presentation that I prepared to you throughout this course, I just hope that I never used VitaPro for insiders on one page, so just really try to avoid it. And most consulting firms is actually a really hard rule, so you just don't do it. It's often tempting because sometimes you know just what to fit this in 100 page, and there just isn't the space and, you know, if you if you kind of just put this one box in the smaller one size and everything would fit in nicely. I mean, of course, it's a trade off, and sometimes that's a few times. So, you know, if you want to do this than fine, you know, I'm not going to stop you, But generally, you know, if you just really want to make sure that your presentation looks nice and clean and professional, don't do it. So what other things that you're short. So what are the principles that you should follow? And here are two principles that I would like to kind of to quickly present to you. The first of every page is a table, and every page speaks for itself and on the 1st 1 And I don't want to go into too much detail right now because this is what we were gonna focus on a detail in the next thing to or so lectures and the concept, But just oh, quickly introduce you to it Is that just in order to make a good table, just always think about Sorry not to make a good page. Just always think about the page as being a table right. And, for instance, in this example, you could think off this page is being a table with two columns. This is the first column and this is the second column. So this is some kind of a title column where you kind of introduced on name the things that you want talk about and this is kind of a D take 100 may give specifics and details off things that you're talking about here and so. But let me just leave you at this because we will go into detail on the next on the next couple of lectures on this, and let me just spend some birds on the second principle. Every page speaks for itself. Maybe you remember the section or the lecture that we had on diagrams, and I think there was one lecture coId Every chart speaks for its safe and the concept purists the very same. And just to kind of give you an anecdote. When I was a young insight and I had a partner and he tried to explain to me exactly this right, every page speaks for itself, and what he told me is kind of following instance, he told me in all high English, imagine you are working in a client room. And for whatever reason, you are having a presentation there. And then you left one off the pages off the presentation in the room accidentally Off course. This is something that should never happen to toe hold A lot of reasons. Probably the most important one is confidentiality. Let's just imagine that you left one page in the client room and know what you want to achieve what you want to aspire to whenever you create a presentation that basically a random person could grab this one page which left could look at it could understand what it means without anybody being there and would say, Okay, you know, this is this is solid piece of rock. This is a good page, right? And what it means is probably two things first, that you always make sure that even though off course content is the most important thing the things that you actually write on it you always make sure that a certain minimum quality off design, Ismet, Right? So I mean, your pages always need to look well aligned, need to look decent and so on. But then regarding the content that you make sure that it is safe, contained in the way that everybody can understand the most important messages off the slide just for reading it safe without anybody needing to explain it to him. So every page speaks for it's a if it's that important, very important contact concept within kind of management presentations and top management kind of areas. You know, when you talk with C. O s, he wants to be ableto understand what you want to say himself without you needing to be there. So follow these two principles and just like creation process will be much more straightforward and the next kind of topic. Now that I really wanted detail, as I just thought you is, every page is a table, and this is now the blueprint aspect of this, right? I mean, if you understand this, you have a good blueprint for the pages. So let's dive into this right now. 25. Key principle: Every page is a table: in this lecture, I'd like to bid on what we just discussed in the last lecture. Namely on the principle, every page is a table, and you know the reason I'm saying this is the following. What you need is the design blueprint that you can quickly put out of your pocket whenever you want to create a big presentation document without needing to think every time, kind of for lots of time, holds up the pitch look like how should the sad slide look like that I want to create? And this basic prince means that we should always think off every single page that you create as a table and what I would like to show you now on the next kind of slice that I would go through with you are a couple of examples of how pages look like, and you would always see this pattern that's in the end, every page. It's just the table, right? So you always have just Oscars have. What is the information that I have, and how kind of can I arrange it in a way that it fits nicely into a table? Let's start with a simple text table This is a very simple example that we see right here. And I hope that you can recognize this table form that you see here. Basically, this thing s two columns, measurers and rational. And then there are a couple of rows in to see every row in this kind of example here represents an area location. You're some kind of customer segment, and someone that's not focused too much on the contents off will show your butt just rather on the structure. And this is something that you will see quite frequently. You have some kind of, ah, tighter column like that. Then you have some details provided by the title on the type that was introduced. Your of course. These pages. Quite wordy, as we would say. Right? So it has knots off texts. Probably. It's a bit too wordy to put it in your main desk deck. This would be more something that would have your back up. But this is kind of just a basic example how you can arrange your text in the table, form it. Now let's look at something similar. May be a bit more advanced, may be a bit more complex and probably on first side, you would say yes. This is a good looking, a nice slight right. But in the end, this just follows a table. Former this way. Unless you can see you have these different columns here. And then there is a bit off space here on the right. With this thing that kind of pops out, we would call this a call out to add details to specific elements. In this kind of context, it is on the industry opportunity expressing career services and on the missed opportunity of coal mining. And you make this call out here, where you at this additional text. But what you can see is that in terms of design, in the end, this is also some kind Off a table column just doesn't have a tighter, but it fits nicely here to the right as a table column. And again, this is also typically design, where you have kind of certain kinds off elements that you want a range, you order them by one criterium. And here it Z data point that he used to order them, namely, the revenue pool, which is, you know, a data point we put here could be anything else. And then you provide some additional details and your qualitative assessment. But again, this is no rather complex information that you have from these different elements. But it is presented in a table for Mitt. Just one more example. This again is kind of a page that summarizes certain data points on on kind of different elements, in this case again infrastructure, data management, lunatics, test forms and services and support. So these could be seen as value step process points. Or maybe even in the Swiss that you would look at and again. Here we have some data points, a ke Ghar component, your growth rate and then a qualitative assessment off some drivers. And this is very typical kind of collection off information that you would like to give this top management style representation and once again, who can transform it or kind of present it in the way that it is shown as a table. And the reason I'm putting so much emphasis on this is that in the end you create presentations and you need to create lots of pages in a short amount of time. What it's important for you to have this kind of basic blueprint in your head, right? How should the pages that I make look like? Because then you don't need to focus so much on the design anymore because you already know how you will arrange information, namely in the form of a table. Then you can kind of the limited time that you have spent much more effectively by just kind of focusing on the content. And then the design just follows this table format that you can just use is a blueprint for your pages. 26. More complex slide blueprints: building on that. I would like to show you a slightly more kind of complicated, a bit more advanced page that it's too created following the exact same principle. So this is a page and just guide. You put the logic right. This is paid, showing the industry market volume off different industries and then kind of identify opportunities that this company isn't currently serving. So it looks at the total industry these 922 million. It looks at what part of its already served by the company we're looking at. It looks at kind of a segment off industry, which we cannot serve at the moment because we like relevant product offering. And then we identify an opportunity that we currently do not serve but actually have the relevant offering. So this is probably a bit more advanced logic unable to see here is vendors that there's something like a double click on this feared right. So this nicely fits into the double click principle that we talked about earlier. So what is happening years we basically make a virtual double click on this potential opportunities for all, and then it expands here on the right. But We detail the five industries that we see as potential opportunities here, then provide a bit more information about what we think. Excuse me. What we think are the next steps here that we need to look into. But coming back to the principal, every page is a table. This brother, complex designs still see that it's bathing. Just a page was exactly two columns, first the industry genesis and then this detail column. And then we have peace individual rose here, which represent parts off the industry, that segment in this way and now by looking at this bubble, which says by the legend here on the top number of industries. So this represents the number off different industries that we see into these categories. I mean, this again can be seen us. Another column off the table. This way, right? It doesn't have a header in the Sentier that something's stated here, but the way it is put here, it's the column. And let's put beside, of course, within the road that represent the respective category where we see this number of industry stuff it. So again the principal every page is the table, and you can see that you can use this kind of framework to expand on one off the raw elements that you have if you want to provide some dictates. And this is often helpful if you want to kind of provide details on the most important role . And this probably would be a good example because the roll off the potential opportunities is indeed the most important one off this page it is. The page is the role that he wouldn't really want provided it. It's on. But you can also use it if you kind of in a bit more arbitrary or selective way, you have a list off different elements that you talk about, and then maybe you just want to go into detail into one of these elements. Maybe also because you have the most interesting things to show for the specific element. Then, in a bit more arbitrary way, you can make a call our just like that publicly just like that. But you selectively provide details on specific element off your off your table, kind of making this even more generally, you can use a blueprint just as depicted on this page is just the general blueprint that is applicable whenever you have any kind off data analysis that you would like to visualize and kind of this very simple, basic blueprint that you can use for many different types of pages cause it's this that in the middle of the page you put a chart kind of highlighting the analysis that you have made so some charred visualizing the data that you would like to present to the audience and then on the right to make a column with implications. So here, with a few bullets, you write what you actually learn from the analyst situated, right or what other? The key takeaways. One of implications from the analysis that you prepared to and then And this is maybe a bit mawr kind of arbitrary. A. We have to kind of asked to save whether this really necessary. But what then you can also do is too pretty to the left. You would insert you column with the methodology. So what are kind of the things, the steps that you undertook in order to come up with exactly this data analysis that you created and why would you do it from from left to right? So first methodology than the charge and then applications where, because of the usual way somebody reads a page is indeed from left to right. And if you're tired, we start with the implications on the left. Probably it would surprise many people because it's not really clear how you derive these implications. But if somebody reads from left to right and he first sees the charts or the analysis and yours on a sport how you came up with that, then it's kind of more logical and just follows the natural kind of way off thought the natural kind of limitation Shane to then come up with implications and then talking about what other things that you actually learning and putting this to practice with a page example. This is a page that shows exactly that. So here you have some kind of data analysis in this case, depicting market dynamics by region with kind of different data points that are shown and then on the right. You are inserting in your column with the key inside the key implications with the things to really take away from the state and Alice. And in this case, there is no column in sort of to the left with the methodology. I mean, if the methodology would be less straightforward, you could definitely include such a column here. It's always a case by case decision whether you think it's necessary, but nor to Syria. Hold this blueprint, boss applied. And indeed, you can apply this to lots and lots of different cases. And please notice again how the every page is a court. Sorry. Every page is a table principle was applied years where right, you have this big first column kind of detail ing through data analysis. And then you have to call him here on the right, detailing the implications. And then if you look into the specifics off kind of how the charges presented, you can see that this is kind of a table. This way, right. You have. Sorry you have here. The first roll showed operating margin this kind of the excess labor for the Y Xs. And then on the same height, neatly aligned to it, the legend and then below you have another column so yet another role with the Ke Ghar. So the label off the X axis and then below that you have a row for the footnotes. So this is again the much more complex page following this layout print, which I really would encourage you to use if you create these kind of pages. 27. Best practices for "Master management": this section is all about the work flow when working with slide presentations and also some other more generate IBS that I would like to share with you and the first topic. I'd like to go into a few its master management. And this is the technique that is really crucial when you're collaborating with the team and not only doing the presentation or working on one presentation by yourself. So what do I mean by master management? What actually is the master where the master is basically version off the present presentation document that you have, and this is the lead version. This is kind of the version that contains all of the kind of latest versions off the slides that have been done and have been created by your team on what's really important here is that you do not wanna have any version conflicts, right? You want to avoid that One person is working on a version off the presentation, and another person's working on a version off the presentation. And then these people make changes on the very same slides, and then these changes on conflict with each other and then you're kind of in a Big Miss. So you want to avoid this? And this is why you have a master version off the document, which is the leading document which should contain, or the latest pages all the latest versions off the pages and the first tiki suggestion years that you would name one off your team members, the manager or the hold off the master. And this could be the project manager himself. Or maybe one off the more experienced colleagues within your team whom you could trust to manage to this document and to manage to the whole presentation creation workflow. So he find a master holder in the beginning was responsible for always keeping the latest version off the master. Now, if you start out and you want to create a new presentation, what's often advisable, especially if you want to or if you need to split up the work with your team is to create something that's called a dummy document. Sometimes it's even call it a Mickey Mouse document or Mickey Mouse masters like the cartoon Mickey Mouse on. The reason why is that you will kind of create an empty document with pages and then within the pages you only write the action tighter, and then maybe you put some very simple objects on the page that kind of in a very, very general way. Hint what you think the page could look like. So this is why it's also called Mickey Mouse Master, because I imagine you are kind of sketching something in a very rough way, and then you're sending it over to somebody else for completing little working on it. So create the Stump Tommy document, and the advantage, if it were there, is that you have the opportunity as the leader off the project. Is the leader off the presentation to fill out the structure toe right, all the action titles to kind of sketch out the key pages with some kind of objects that you already put on the page. And by doing that, you are able to really control the story line and the workflow and kind of how the presentation will look like in the end. And then it's kind of a pure team colleagues to fill this with life, right, because this is only the skeleton, but that controlling the skeleton you already went a long way into controlling how the end product of this presentation will look like, and this can often be combined with stick earth with To do so. Imagine all you're creating such a skeleton presentation. Such a Mickey Mouse masked off the presentation and you have yet to tight. It's on every page, maybe few objects. Then what's often being done is to create a sticker on that created just your own examples . Thicker is basically just a text box they write a name in and then some other kind of to do some other tasks. And then you would have such a stick on every single page with the name off, the person who's responsible in your team for the page, and then you kind of write a few bullets. What, you think it's important kind of what the person should do with the page and keep it brief . But of course, put in there whatever is necessary so that the person really is able to do the very best with the information that he got. And then once you send out the big Mass, the document to your team, every individual teammate can just flip through the document and just kind of draw the pages that have his name on them and then you can select if you work on those pages. And in the end, the team colleague within just sent these individual pages back to the person who ho it's the mast off the presentation invented its with responsibility off the master Hold up kind of swap out the pages in the master and then update these pages with the Latin latest version off the page that individual colleagues have sent you in. One last suggestion regarding to kind of the workflow or the master management is the version ing. And this is something that the master who would as very responsible for. So maybe on even more general note, try to create some kind off naming convention. So if you work with these documents and have a common understanding in your team, how you were name it and one common example argue to is this is something like that. So you first of the date off the kind of the creation date or the last edit date. Then you have the name off the presentation here just saying presentation and then you have the full version, and then you give it a number. And the beauty about always having it in the very same form of this is that if you have these presentations in 111 fire rights over the nor your fire system, so in one instant on your proceed and then if you just order kind of this fight by name, then all off this Sorry, I was about four. This right. If you have all of these fires in the same folder and then your order or the fights and the forwarder by name in the wake of up neatly organized and kind of ordered by the latest version and this obviously is an example, because then it's always easy for you to understand which the latest version ists and coming back to the version. And then always make sure that whenever you do a significant update off the presentation to increase the version number, he and the very end, you know, for you to make it possible to always quickly see what the latest version is, but also to be able to go back if there are any changes where you run so sure afterwards, if they really required, you can always come back to an earlier version because it or these order virgins start as well 28. Most relevant shortcuts in PowerPoint: this section is all about shortcuts and, more specifically, shortcuts and PowerPoint. I chose Pour Point, which will you these short cuts, because I think it's just the most widely used option. But I assume that many of these short cuts in a similar way, will exist in the other alternative programs this way. So what you could was always just kind of the program off your choice, plus shortcuts, and you were, in most cases, find a comprehensive list of shortcuts in Internet. But then you can look up how to do these things that I will show you in the respective program that you use. And the first thing I would like to point out here is that what I am showing here is by no means like accomplice complete completely. Just list off shortcuts that exists out there right there, many, many other shortcuts. And again, you know, if you want to know Maura orifice, expect there's something else. There might be a short cups for just quit, and you probably find it whenever you hear is just present you. The shortcuts that I am using most frequently on that I feel are the most head for and all because I'm currently using a make here. I'm showing the make versions off the shortcut, but I will also tell you whenever No, I demonstrate individual shortcuts to you. What the windows corresponding shortcut it is, and you will see that it's most of the cases pretty similar. So let's get started and just kind of play around with this a bit. Let's insert a few objects on the page, so maybe they just pull was something that's all. This is an enormous queer, of course, became manipulated in any way. And someone an honest with individual cuts that I'm suggesting here to you, which I think are quite it for the first is one that probably most of you already know. It's copy paste on the maggots Coman C Command V basically see for copy and via mature writes a we. But this is how lotus and for windows that would be the same with control. But they have control C and control. So I'm demonstrating this. I'm pressing control. See Tocopilla to consider. And now But now, once I press control, we you see that a copy off the object is created. And of course, now We can't even produce lots of these copies just by pressing control V and the many of the objects are created. And of course, that is, we had four. If you want to kind of put a large number of similar looking objects to a paste, but you can also do with use this on flights, right? If you have a slight and you want to manipulate it, just market here now have seconded. And now I can control Sieg and Control V in order to copy. That's night you see here. But this I can just got copied. Let's needed No, this is not we need now. The second example. It's a really similar to copy Paste. It's a command. It's college duplicate and on the make its command D on Windows. It's controlled the and it works in a very similar way. Just duplicates one object. So again, if we have this selected nor impressing command T and it's giving me a copy off that right ? So probably in this case it's even easier, because I need only so I only need one short cut, but not these two off command see in command and again this works on this works on pages this way. So if I select a page like I'm doing year and I click Command and D on my keyboard, the page skates duplicated. So far, so good. Now the next one is moving objects on a fixed line, and probably it's again easier to me just to show it to you, because often if you want to move an object, you want to move it really in a very specific way. And you don't you want to be able to control it very exactly in the way how you eat. And quite often you would be in a situation where you want to move an object, you there on the horizontal line or on a vertical line. But it's quite hard to do that, kind of exactly. If you're just using your mouth, I mean, you need like a very steady hand through that, and even then, you easily kind of change kind of the XO y Xs position off the object by a few millimeters a few pictures, so one easy option that exists is holding the shift button pressed. Why moving the object? And I think we know sits exactly the same. So it's the shift, but in this way. And you see if I hold it now and now I'm holding the shift button whenever I moved this object now basically either up or down, right? It's always on the same line, even if my Melissa's going to the very left or to the very right, this is what is happening. And you could do that either vertically or horizontally and often moving it horizontally. The same is true. And if you wonder what this weird movement here is, it's exactly this inflection point, right where I kind of started, because the thing easier moves horizontally or vertically. So here at this infection point, it kind of changes based on your most position. But this is something that you were very frequently and very often used because it just extreme here. Okay? No, I'm not having shift Preston in one. You can see that now. Of course, if I move my mouth, why drain the object? The object moves with it. All right. Another thing that you can do in order to quickly create copies off objects Is that why I kind of selecting the object and wide reading it holding on the Mac control button pressed right. So now I'm pressing the control button and you see that the Aiken, the mouse Aiken is changing a bit, kind of having this small plus on the top. And now when I hold this button this on the make the control but impressed and I move the object. I create a copy of it connected with that, of course, many times, and someone so hoarded press. You see that the ICANN, the cursor is changing and then just draw it and you're creating a copy. And now what's nicely kind of being done? What you can easily do is combine these two buttons shift in the control button because if you do that, you can create a copy on the very straight line. This is helpful in many ways, right? If you want to have a couple of objects which are nightly aligned to each other and kind of created on the very same line, just press both the controlled in the shift buttons and then it doesn't matter where your mouse appears. You can create these kind of copies. This is head for a quiet yeah, quite often, and you will find just say, using that quite a lot. All right, the next oneness, um, kind of keeping the center often object fixed when they changed the object. So let's again didn't start something here that's inside this rectangle. And so fixing the center means that I mean, you know what happens of now. I want to make this object larger. Of course, I can kind of click on these kind of handles. You decide to expand it in any direction I want, basically. But what we will often have is that you will have an object center tried, for instance, towards another objects. Now it's centered on this box. Here you see it by these kind of papers, paper lines that appear there. And of course, now if I do something, it's not really centered anymore. And that is quite annoying. It's a fungal Dagnall. What I can do is I press the button. What is it? You're their control, but impressed. And then whenever I talk talking something now, I can afford a press that automatically moves it but keeps the centre fixed. So now, even after moved it, the center would be exactly where it waas and we're still aligned to this other object. But what it does basically a pinpoints the very sent off the object and then just moves or the sites in a kind of proportionately. So this is the fixing the central thing. And another thing is that's often frequently used this, keeping the aspect racial fixed. So we kind of moved this rectangle. But let's just imagine we had a nice square. So that's insert a square. So all the sides off the square have exactly the same length fennel kind of move. This very easily changed this, right? So this is not a perfect square anymore. Now it's just the general rectangle. But what can I do if I want to kind of change sides off this object but keeping it a square ? And this is nowhere. The shift button comes in handy in order to keep the aspect racial fixed. So whenever I press the shift button, why dragging it? It keeps the SP racial. You see this, that the box appearing woods and height and you see that it's always the same and you keep this expect ratio just fix. And here again, this can nicely be combined with the control buttons where? So if I press both the control and the shift button and then change the object now it is doing two things. First, it is keeping the aspect racial the same. And second, it is also fixing the center. So that kind of the center off the object doesn't mean for the time. This is also something that is very had foot. All right, so the next kind of too short cuts that I would like to talk about our about grouping and on grouping objects. And you re quite frequently group in and group objects, right? And just to show you this functionality, if you don't know it yet I mean the man you're waited word here is you would have this group button, but also pure summary on a similar place in the windows pulp Inversions way. Because what happens if I don't group something right? Oh, Nigeria's already route. Sorry. What? Because the high consort fixed. Just do a similar example. So let's look at this. I took this frame and now this text box. And now let's group it right, because if we don't group it, we can move these objects individually. but very often would like to move these things simultaneously. I thought we could do us. We select these items that you want a group and then just click here on the group button. And then it's kind of know together in one element. Now because of this thing was not in the group. It's not being moved but across. We can also cure this through the group and all. We have one element that can nicely moving around and without kind of having to every single elemental without having to select everything at once. And this is quite handy and all of the times, if you kind of are working with a bit more complex slide arrangements and so one right And of course, at any point you can also on group this. So this is the manual way of doing it. But tapes often to be able to do that with a shortcut, because then you're just much quicker and this is basically what it is, right. It's a shortcut group on group objects, so that's no manually on group it first. That's everything group okay, it's on a group and I would like to move it and here you see the key word shortcut for the make. So it's command Hyatt and G for group. Now it's grouped right there. You saw nothing about animation, and now you can group pressing shift. And when we noticed, actually even easier. You don't have to press this idea its control, right? So it's control G for group control shift G fund. So grouping is something you will lose quite a lot and tips you kind of to really improve your slight creation speed. So really recommend you toe, learn the scooping shortcut and just get used to using it because it's a big cape. And the same is true for the other shortcuts just introduced here. So I hope this kind of short introduction to shortcuts, waas, head food and next video Elektra will be about alignment of objects, which will also be quite crucial. It's really an important part of workingman popcorn in Crete, creating nice and good looking slides. So let's talk to you in a second 29. Alignment of elements: in this lecture. I'm talking about alignment off slide presentations and alignment is a really important concept. Basically says that if you create some kind off slight like this, this is just a simple example slide that you make sure that all of you objects on the slide or nicely aligned to each other. So you see that all these boxes start here to the left off this kind of Federer column header here the same is true. You see that all these distances are nice and symmetric it which other that these columns are nice in symmetrical to each other and so on. And this is the really crucial, because your slides were really look professional if you don't aligned them properly and you will really have the opposite off anything that is acceptable and kind of and standards on the top management level. If you're slide, I look really bad. And in order to just learn some functionalities, that poor Point and other slide presentation programs this way provide in order to ally in your presentations that just look at this example. So this would be no a kind of nice Dylan version of this page and now Let's look at this version that I created, where the things aren't really that good, aligned right to see. It's pretty much a mess. And let's think that now fix that now for for this lecture. So let's get started. And the first thing I would recommend you is toe kind of group of threw objects. So right now, um, grouped everything, including the shortcuts. No, but you could also use the buttons that are built in group in a group. So now you see nothing is group. This is why the angle button doesn't exist, those kind of in and out and what I would recommend you in the beginning is to group or the objects that should always be move together, and that will for sure, be kind of the titles with the's kind of underlying instead of prepared here. So let's group this and I'm using the shortcut now, but you couldn't do in manually is wasted just to remind you the short cutters command I it and G for group on the neck and control and G on the windows machine. And then, for one group its command, I'd shift and G or command or control I m g on the windows. Just check out the former lecturer that we just had before if you have for gotten so let's group everything. So this head of stripy grouped probably also these boxes Tripping group. You're seeing that there's always a box object and the text object inside and we always want to move these together. So let's group them this way. So we have this fixed now, and the next thing we can do is to kind of make sure that all these headers are distributed to nice and evenly to each other. And for that it's always important to kind of define the left and the right limits off the page. So I just assumed that kind of this box, which is nicely ally into the action titlist, the left kind of border of everything. And so what we could do no us to mark these objects. And you see the object most on the left is the operators. Nice delight. Now we can use weak men, make use off the line functionalities that PowerPoint provides. So what you can do here is just look for the line button that will be here something in your user interface. The same is true for Windows and look for the line left pattern. And what this does is it searches the object that it's most of the left, and that makes our the other selected objects start the very border off that object. So this is exactly what we want. So we click a line left and you see that all these objects now on nicely aligned to each other in this left border. No, it's the line of the other headers this way. So we see that this header is a bit kind of to the top of the other ones. So let's select these three headers. Let's go for the line functionality and now align bottom right And what this does now is it looks for the object that it's most on the bottom and then alliance or get objects to this bottom kind of corner off often object. So it's like that and you see that this is going down. So this is nice, but no, we have another project problem. Namely, that that these text boxes are not really fit in right? So let's just move all these text boxes to the riot off this head. Oh, and again that's used the land functionality left. Now you see, because this is the object that it starts most to the left or these other text doctors will be lined with this left border. Let's click, aligned left when we did this and all we can do this very same thing for these kind of other objects. Let's make sure that the headers really the object, which is mostly left. Let's click that, select all of them and click a line left and you would have done that. Okay, so so far, so good. Now you need to do with to make sure that the space between these individual table Rosa symmetrically. In order to do that, we can select these boxes here in our McHugh's off a new functionality within thistle. I'm menu, and this is the distribute functionality, and you can either distribute objects horizontally or vertically, and you want to make sure that these text boxes are evenly distributed vertically right on this access. Want toe evenly. Distribute this text boxes, and it means that the distance between the boxes is the same between them. So the click distilled vertically and now you see that the distances between these textbooks is is the same for all of them. So now taking these text boxes as the reference we can kind of select all these other textbooks is that you want to have and applying them to the upper corner kind of the upper border off this textbooks and always be selected them, we would arrange them. Ally in the top. You see, this moves up a bit with the very same thing. Now for the others. Just make sure that this left textbooks is always the highest on the front. Off moved this one because I didn't really check for that. Just no, But that looks good. So it's always better to maybe move them. But don't especially this one, if you are afraid that otherwise it won't work. Okay, so now let's align the object. That's way to the top. It's a range line top. She could hear on the shape former to conduct the excess your line object red, relying it to the top. Rely on this one to the top. This way it's not already looks much better, and now the next thing that we could fix us to make sure that or these text boxes start at the very same position. So obviously they're supposed to start on the left. We align them to the left. No, I'm grouping them and want to make sure that they end. Nice to hear to the writers that has some kind of a keen look. Okay, and the next thing know we can do is to fix these separator lines, and the first thing we need to do is tow. Also, make them start here at this very left off the service line object. So we select all of them, click a line and a line left, and now what we like to do is to make sure that the distance between the lines and the box is always the same. So what you can do is just highlight or select the boxes and the separator lines this way, and now you can again use the distribute functionality. So when it's picket here now, it's the stupid vertically again because you want the boxes and lines to have the very same distance to each other, and I see that some positions got fixed and all the lines are kind of appear semantically to each other. So which kind of which is the last thing? The last problem that we have and this is the problem with the whole column seem right, because you see that here there's a huge distance. Where is he? On the right. There's only us more distance and want to make sure that this this distance is symmetrically on both sides so that this kind of table column has the very same distance, the left or the right, and the first thing I can do is to group the soul column, so in order to move it at the same time, so use the shortcut now, but on the bottom so that it's easier for you to see a group of. And I have one combined object that organized the move, and now, in orderto line it, I select these other objects that are one toe a line or two, and then I click a line and then distribute vertically. When this would make sure that the distance here, to the left and through the write off these are selected objects is exactly the same apps directly vertically, um, Enceladus territories until you're right, because now you want to distribute it on the horizontal axis. You do this and it moves and yeah, I think that's it. Right now. We nice denying this page. That's not check if it looks more less similar. Actually, probably even the reference page wasn't perfectly alliance. And it's even better than before, because the distance between these boxes No, it's really perfect and always the same in between. Okay, so congratulations Now we learned a really important concept and that this alignment and what I would just like to encourage he was really make shoes off these alignment and distribution functionalities. The PowerPoint provides because it just makes the whole work for much easier, much more straightforward. And it's all so much. It's less our prone than if you would would manually kind of make use off these automated kind of alignment lines that appear because sometimes they can just confuse you and then align it to another object compared to what you actually wanted and just the pain using them. This is why I really like to use beeline options the pope on provide. I think this is far superior 30. Stickers, qualifiers and more: Now I'd like to share with you some additional tips for my experience when working with slight presentations and creating slides that I hope will be helpful to you. And the 1st 2 things that you see here and that I would like to discuss are basically quotes off a former partner that I worked together with him that I really respected. And I learned a lot from him about how to create great slides. And he used to say two things. The first fingers, if in trouble, use above it. And what this means is that whenever you create a slide and there's kind of something AIDS that you want to say, I'm not really sure how to put it in a few like Man, I'm a bit of trouble if I don't mention this, but there's no kind of natural way to mention it on a page that what you can always do issues about the rights. What is about it body can either be a stick out that you put on a page similar to those things we discussed on the section about a master management where we had kind of the text books that he wrote to use for the comics. So you can also use thinkers like that that you just put on the page of a convey additional information. And another variation off such a bubble is something that you also calling a call out. And this is what is kind of depicted here, right? So imagine you have some kind of text year like me fear and you would like to add additional information. Then you can would call out like that in order to provide that What you see is basically, this card artist just made off two lions which are arranged perpendicular to each other. And this is just the dot that you can create as an end of the line and then just a bit off text that has put besides next to it. And the other general suggestion is, if in doubt, leave it out. And I hope this is self explanatory. And of course, when you create this leg slides, you often want to put us much information on the pages. Possibility. Often this makes sense, but very often or more often than not, people were not read every singer, little word that you put there so make really sure that the detention that the reader has that he puts into a presentation is really spent on the right things. And one thing to make sure that the one thing to improve your chances that the really important things are being read, that is that you're just leaving all the things which are maybe not that relevant. And of course, you should never leave out things that are kind of crucial for understanding the page that are really important to kind of understand the message in the right way. But if in doubt, leave it out. Hope that's self explanatory. Another suggestion that is very frequently was extremely frequently used in Kansai Ting are Qualify us and Qualify Us are either words or stickers that you used to qualify your slide key messages. So one example are stickers that you see right here. And these are typical stickers like Preliminary for Discussion, illustrative things like that. And these stickers often kind of placed in the top right corner off your page whenever you want to qualify the message off your page. So why would this be important with is a consultant, But of course, also in any other corporate context that you present the resides for presentation whenever you create a slight and you kind of distributed. The general assumption that your readers will have is that this is some kind off end reside or this is kind of feels it's wrong opinion about something and quite often, that actually the case right. Quite often, this is just a preliminary finding that you would like to discuss with the audience. Or maybe it's just something that you would like to discuss with the colleagues. Or it's illustrative, which means that maybe the data that you're showing it's not actual date of a just last, furtive off indicative off a situation that you would like to show. And in these cases it's super important that you're actually stating this on the page. And probably it's It's often the case that you would like to do the stickers, even on pages where maybe you are kind of more or less sure, but you just kind of one recovery. I asked. Basically this many What's that? Put a stick on it, saying, Well, that's preliminary A let's for discussion because what you really want to avoid is that I mean, imagine to get some data from the department. You're making analysis and the best of your knowledge. This is how the situation is right. But then once you discuss it with the sea or whatever he says, they used the completely wrong data. You shouldn't have talked to these guys that should have talkto somebody else. And you know, why did you do that? All of this is not completely wrong. And so one and these situations, it's always better if you can refer to your pages being just preliminary because then you know it doesn't make you look like you just made a huge stage. And this is some kind off and product that you want to handle. So this is the idea of qualifiers, and now we're just talking about one duration and the stickers. But then another variation are words that you can use this qualifiers, and these words are especially often used in in action, tighter. So the titles that you right here and kind of as a general rule off camp, you always want to avoid to formulate inaction tighter in an absolute way, right? And so what would kind of be an absolute from relation off kind of connection title. That would be something like, I don't know, something like all the products in the business unit X y lose money, right? So, for instance, you could be in the situation where you look into the product portfolio off a very specific business unit and you find out that more or less there just burning money there, right, and more or less, or these products, you're just kind of losing money, and you don't really make a profit off them and so on. So you would be tended in these cases to ride such an absolute extra tighter writing all the products and the business unit X y lose money off course. The problem now is that you are presenting this towards maybe hostile client, maybe representing this towards the leader off the business unit. And you might not like what you have to say. He might jump on the action tighter and say, You're writing or products and losing money. But that is wrong. And then these kind of people will always baby to come up with this 11 very minor example, the one kind of minor product that nevertheless exists out there that then stood us money, even though all the other products maybe lose money. So kind of your message. Waas directionally correct, right? And it kind of convey the right message. But it was not technically correct because they had, like, one example off a product which didn't lose money. And then he kind of confront you in and texting while they're saying this. What you're saying is just wrong. I don't want you to distribute this presentation anymore and so on. And then you could easily have lots of lots of problems. So it's a general rule of thumb. Whenever you want to make kind of a strong statement like that, just try toe. Always avoid making absolute statements, maybe even if you are sure about it. I mean, just kind of make a habit, all of it, and always try to use qualifier words and, for instance, away off qualifying. The message or products are losing money would be something like Most products are losing money, right? And then the word most would be a qualifier and just qualify so message, right? I mean, even then, if in the end or the product that was the money of this actually is the right message. I mean, nobody would be offended if you wrote most products or using money. I mean, this is a totally fine statement, this context, but kind of you make your safe less attainable. But somebody flying finding some crazy examples of that kind of contradicts your statement . So never use absolutes. Special election, tighter use qualifier words, but also stickers to kind of give the rights Been to your message another, more generally took that I would have us toe always watch out for black and white prints, so presentations are often Clint Autumn picking white. And then some corporate organization says it's even some kind of policy that kind of as substandard. You always want to print all the things that black and wired for the environment and to save costs. And what is sometimes have is that even though the presentation say is if you look at it in colors on, the computer looks beautiful when to print it out in black and white. Maybe some things cannot be really read anymore because the contrast between kind of colors that you have on top of each other is gone, and this is especially relevant if you use text boxes below your text, which I advise you not to do. But it was another example. Which is very common is charts and diagrams. So imagine you make a chart on a diagram and your color coded with anyway, and then you maybe have even legend explaining what each color mean. I mean, these are things to really watch out for, because very often, and these things are not really where red on, it's not really possible to read them well in the black and white print, so always make sure to kind of test it on a black and white print. And especially the very most important page is the most important slides that you have in there. Check all the key messages are being a bit on a story, even if the client prints in autumn black and white and there are small tip that I have is footnotes, So footnotes are really important, and I can really advise you to use them a lot for two reasons. The first reason is there off course, kind of s a general quality criteria on you want always kind of declare context whenever there's a relevant context, right? So whenever there is, for instance, they each other to talk about, just make it a habit of making a footnote kind of explaining your blow here, what exactly is meant by the data? Or more importantly, rather, Data's coming from from what year the data is and so on. I mean, just make myself tier of that not clear footnote would be doing something like riding a smaller number here on top, something like one and then a 2123 And so on, depending on how many footnote to have and then here in the foot, in the footer off your page, your writing than one again and then describing what you mean. I hope that's cured for the football. This right, So footnotes off course important kind of. It's a quality criterion to really qualify and explain all the messages and especially data related things that you want to explain. But then, maybe even more important, it's a head for your safe, And the reason I'm saying that is that very often you are in a situation where, in a short amount of time, especially kind of in a high pressure context, off management inciting in a short amount of time. You needed to crunch a lot of different data sets that were coming from a lot of different people and maybe have different versions off the data set. The first version coming from you county department. The second version coming from kind of maybe the product unit, the business united safe and so one. And sometimes it's, you know, you're working with this analysis until late at night, and then the next morning you have the presentation in front of your senior clients, and there are lots of lots of pages and lots and lots of analysis that you have in your presentation. And then suddenly the CEO asks you. Okay, so where is the state are coming from? He looks at a chart that you have there and and where's it coming from? What do I see here? Or have you calculated it with or without kind of this specific product? Orestes This included in there or not? And I mean these situations, it can very easily happen that even though you spend yesterday night an hour off doing this and we're looking into it, you just can't remember anymore Oh, shoot. Was this table or that table? Did I included in this calculation that the act through this thing in this exercise, this calculation waas that the data set from the county department? Or was this the one for the private compartment? So I mean, things can be mixed up in your head very easily and very quickly in these kind of high pressure situations and then footnotes can your life savior right? Because if you make it a habit off yours, always declare these things in the maximum amount of detail in your footnotes. And again, this is especially relevant and data rate of things, because you are the things where the questions become right. So make it a habit off writing all of the stone in your footnote. And then whenever somebody shoots such a question to you, you can just always look it up. You're safe in the footnote, and this will save your face. And you were kind of look well informed, in contrast to completely clueless. If you cannot answer some basic questions about the analysis that you created your safe, so use footnotes as I have for yourself, and this will help your many times. I promise 31. Thank you and feedback: congratulations. You made it through the course. Wow. I mean, for mere was lots of fun recording it. And I hope that definitely you also took something, all of it, and that it was valuable for us. Way. So at this point, there's nothing more for me to say that just thank you and just two things that I would like to ask you. First of all, if you haven't submitted a review for the course yet, kindly do so because it helps other people to understand what of the school p a course that is head for for them this way and then second. Maybe even more importantly, if there's anything you would like for me to change on the course, if there's any kind of new lecture topic you can think off that might be of interest to you or two others. Please, please, please let me know, either by contacting me directly or by kind of leaving a message on the broads. Q. And A. Between a functionality. Just let me know whatever's in your heart. I will really do my best of two candidate or your needs. So that's it, really looking forward to what you have to say thank you again for listening through all of this. I really appreciate it. And I hope you're having a great time with the things that you learned and not really able to create top management. Every presentations wish you all the best and keep it going.