Transcripts
1. Course Introduction: Hi, I'm teddy bears. Thank you for stopping
a visit my course creating your professional
LinkedIn profile. I'm in teaching length as a
business tool since 2009, my job is to use LinkedIn
and all types of ways. So I can help you figure out
the best way for you to use it as a business tool
and or career toll. In this course, I'm going to show you why it's
important to have a professional LinkedIn
profile and why you must have your profile
focus on your target audience. During the course will
go live in length, Dan, I'll show you how to navigate your LinkedIn profile and show
you the best practices of developing a profile using the keywords and phrases that resonate with your
target audience. Best practices, uh, building
your LinkedIn profile. And I've used it all
the different areas of LinkedIn profile where
relevant and appropriate. And when we go live in looking
at your LinkedIn profile, showing you how to actually
manage your LinkedIn profile. I built this course for business development
professionals, sales professionals,
account executives, college graduates, people and career transition or job search, business owners, entrepreneurs and anyone
else who wants to have a professional
presence on LinkedIn. The benefits this class
are really clear. You'll have a LinkedIn
profile that's built the best possible way focused
on your target audience. And you'll create
opportunities to be discovered by your
target audience. So I've also built a class
project. It's pretty simple. It's got three steps in it. But the importance of
this class project is it will help you refine your LinkedIn profile
by getting input from others and including
getting input from me. So let's go ahead
and get started. Put everything aside
and you can put aside, get focused on the screen, give yourself something cool
and refreshing the drink. And let's start this
class now so that you can build your professional
LinkedIn profile.
2. What is LinkedIn Really: Now let's make sure that
we're absolutely clear collectively on
what is LinkedIn. I get it. We all know it's a
social media site, but it's way more than that. And when we think
of it differently than just simply a
social media site, we will think of it differently
in the context of use. It is by far the number one professional
networking site out there. There is no other
professional networking site that has grown and continues to grow in the
way that LinkedIn does, 840 million people still two new members every second
shell up on LinkedIn. Now I get it. There is a fair
number of irrelevant bots, automated fake accounts
that pop up on LinkedIn just as they pop up on Twitter and Facebook and
you do exert center. But the bulk of the people on
LinkedIn, our real humans, and when we use it, focusing on the real humans, put it aside and
ignoring the fakes, then we'll get greater
value out of these. There are about 60
million companies represented on LinkedIn
and some way or another, many of them have real built
out LinkedIn company pages. A lot of them don't,
and that's okay. But we can still find the people in those companies through those company pages. Approximately 25% of
all LinkedIn members show up every other month. That number is
actually growing a little bit in this past, in this post-pandemic
world that we're in. And even though the number is not as big as we'd
like it to be, It's still a great number. And so 25% of your network, 25% of your prospects, 25% of the people you're looking for show up at least every
other week on LinkedIn. That creates a
better opportunity for you to engage with them, for them to engage
with you and for you to find them
through LinkedIn. Linkedin is an important
business tool if you want to build professional presence
through your profile. If you want to build a very meaningful LinkedIn
network to be able to connect with and get introduced to other people
who are important to you. And it's also an important
business tool for you to build your
brand, your reputation, your authority in the
space that you work, in, the industry you work and maybe the company you weren't
getting cetera center. When you look at
LinkedIn more as a business tool and less as just simply a social
media platform, then you're going
to look at using it differently than others. And you're going to get
greater value from it.
3. What is a Professional LinkedIn Profile: Alright, let's define what a professional
LinkedIn profile is. A professional
LinkedIn profile is a LinkedIn profile
that you have decided to write and speak clearly
to your target audience, your most important view or your ideal client,
maybe your clients. But it's a profile
that you've made a decision to write
it so that it speaks to them clearly using the
words that resonate with them. It's a LinkedIn
profile that you've decided to be more
deliberate about use of grammar and
very much more deliberate and getting rid
of him not making typos. Because poor grammar
and typos can say to your target
audience that you're not paying attention
to the details. And so on. Professional LinkedIn
profiles, one that you do pay attention
to those details. A professional LinkedIn profile is why it is a
profile that you've managed on a regular basis to keep it consistently
aligned with your business, how your business changes, who, your target audience changes, maybe even as your
career changes. So that it's not
something that just is left out there
on the Internet for someone to bump into and it miss informs your
target audience. If your target audience changes, your business changes
with your career changes. And by golly, your profile on LinkedIn needs to change as well so that people
are no longer, will not be confused as to who you are and
what you do today. Professional LinkedIn
profile is one that you're proud of because you
put the effort in and you use it across the Internet and all the
different places that you can use it so that it shows
up in a Google search and or LinkedIn search higher than your target and your
competitor does, so that your target
audience can find you when they search
for the key words and phrases that resonate
with them that are relevant to who you are
and what you do for them. Linkedin profile
is written well, you will always be proud of it and want to use it
everywhere you can. And lastly, a LinkedIn profile
is one that uses all of the available sections
even as they continue to change so that you put
all the important, relevant and useful content
on your profile so that you give your target audience more ways to discover
who you are, what you do for them. The more areas of
LinkedIn profile, the more sections of LinkedIn
profile that you use, the more opportunity to
tell more stories and unique and relevant stories to your target audience
in different ways. Through the courses you take, the certifications, you have, the volunteer where you have
the publications out there, et cetera, et cetera, et cetera. If you minimize the use
of these sections and I only use a few basics,
core sections. You miss out on a greater
opportunity to build truly a professional LinkedIn
profile that will show up more often for
your target audience.
4. Who should have a Professional LinkedIn Profile: Now let's talk about who should have a professional
LinkedIn profile. I really believe that
not so much what your role is or the industry
or the company you work for. It's more about do
you as an individual, one to be discovered by others
who are relevant to you. If you want to be
discovered by some of these 840 million
people that are on LinkedIn for whatever
your purpose is, whenever your goal is, whatever your career
or your role is, then you should seriously
consider making sure you've built a
professional LinkedIn profile. Really lends itself well, have been a professional
LinkedIn profile for business professionals
who want to network with their peers. When a network of people
who they can learn from business owners
and executives alike should seriously
consider having a professional LinkedIn
profile so that they show up as an influencer in their industry and their
peers can discover them. They're our future clients
can discover them. The business owners,
executives and go, oh my god, like this guy has the kind of business
that's relevant to me. I want to know who v is. I want to know who is businesses and then I want to
know who is people are business developers
slash salespeople, account execs inside sales, outside sales of sales
development, resources. Anybody who's wrapped up in that whole sale sphere should seriously make sure that they have not only a
LinkedIn profile, but a professional
LinkedIn profile that speaks clearly to
their target audience. So that speaks clearly
to their peers. So not only can you be found by your ideal client,
but you can find, be found through referrals
when your network shares your professional
LinkedIn profile URL with other people. Linkedin for business
development, It's a big specifics, a business to business world, but we don't necessarily exclude the business
to consumer. Linkedin is almost an
imperative tool to have. And business professionals
and career transition also should seriously consider having a professional
LinkedIn profile. So they can be found
for their experiences, they can be found for
their accomplishments. They can be found with the
skills and the education, the professional
development. They have. People bump into their
professional LinkedIn profile. They look at it differently
than when you look at other people on LinkedIn,
they go, Oh my God, this person is clearly
telling me who they are, what they can do,
what they have, and done, what they enjoy doing. And I want to know more
about this person. So if you're in
career transition, you really need to
seriously consider about having a professional
LinkedIn profile. And last, my last bullet here is that recruiters should
seriously consider not only using sales and LinkedIn recruiter
or LinkedIn or LinkedIn Sales Navigator
or whatever tool they're using for
prospecting for candidates. They should also make sure that their LinkedIn profile is very clearly designed and written. Not only for the companies they serve and the people they
serve in those companies, in their role, but
also for candidates. So Canada can see, oh my God, this is a
recruiter who understands. This is a recruiter who
does the right thing, walks the walk and talk the
talk in the contexts of helping candidates meet clients and clients meet candidates. Recruiters out there
all the time who have lackluster
LinkedIn profiles. And I can't help but imagine
that when they reach out to not only companies
but ended up but candidates. Candidate goes, I don't know who this person is or really not telling me who they
are and how they help, how they serve and
how they care. It's a missed opportunity for a recruiter to have a
lackluster profile.
5. Getting started on LinkedIn: Now we get started. It's really if you don't
have a LinkedIn profile, I really encourage you to
start with these ideas. First of all, everybody, I think my personal
opinion is you should be using Google
Chrome or Mozilla Firefox. Now, I'm, there may be other
browsers that worked well, but I know from my
own experiences that Safari and Microsoft Edge have to have in the past
not worked well for me. Some of the features, a LinkedIn and some
of the features and other social
media platforms, a random realms of
those browsers. Now you may not be
having a problem, but I know from my
own personal use, Chrome as my number one go-to, Firefox as my backup. If you don't yet have a LinkedIn account,
it's this simple. Go to linkedin.com, click sign-in or clicked
started account. Then follow the basic
guidance that LinkedIn provides early on to do the things that
it wants you to do. One day I will tell you not to do is that when it
gets to the point about network and it asked you
to add your contacts from your cell phone or from your Google account or from
wherever it pulls in from. Don't do that. Let me repeat. Do not initially add your contacts from your own
contact list to LinkedIn. You're not ready to do that. But follow all the rest of the guidance and the contexts of starting your account and in the context of adding
your about section, your headline, your experience,
et cetera, et cetera. And then once you've
done the very basics, then come back to
this course and follow my guidance and
ignore what LinkedIn says. I'm going to support
what for the most part, what LinkedIn will
be offering for you. But I'm going to give
it to you in a much better way and we'll
give it to you. Not only how to
click, click Play. The philosophy behind why
you will do what you do. You know there's a lot
of people out there who do the work similar
to what I do. And I have a lot of peers
who I trust and respect. But there are a lot of
other people who are showing up on LinkedIn
and Facebook, and Twitter and YouTube,
et cetera, et cetera. Who do not have the experience. They have not done,
they're practicing, they have not done
the experimentation. So I'm not telling you not to follow other people's guidance, but I'm going to tell you just as I would tell you with me, challenge why I offer this. Challenge people when they
say you should do this. Why? So that you understand, if someone tells you to jump
off a cliff, asked them why. If the reason makes sense, maybe ask them why again. But if the reason makes
sense for something that I share with you about how to
set up your LinkedIn profile, you're more likely to
follow that guidance versus by simply tell you
do this and don't ask why. Ask why often.
6. Focusing on your Target Audience: Here's the first big point about building IT professional
LinkedIn profile. You must focus on
your target audience. You gotta be clear about this
than the clearer you are, the better is going to be. When you are writing
your LinkedIn profile specifically to
the right person, then you're going to use messaging that is highly
relevant to them. In the business-to-business
space you want to do, you may want to define
your target audiences. Who is the person in that role? What's the role? Arn, maybe what are the
company types they're in? Maybe what's the industry
that they are in? Maybe is gonna be what
geography or region. But you take your target
audience and you get focused as much as you
can on who that human is, then you're going
to be speaking in a language that is
very relevant to them. If you're speaking
to a broad audience, then you lose the ability to talk in a manner and speak in a manner and use words
in a manner that's relevant than the
more focused you get, the better your
message and becomes. I'm not saying you can't have a diverse message that
focuses on different people. But you need to understand when you're writing
this sentence, are putting this content on your profile. Who
am I speaking to? And again, you may
have a section in there speaks to business owners. You may have another
section there speaks to somebody else, but be clear about using words that are focused
on the target audience. In a business to consumer space. Maybe a different dynamic
of who that person is. Maybe it's someone who's
specific interests. Maybe it's someone with other personal
demographic information. Maybe if somebody was a
different lifestyle interests could also be
geography and region. But again, however, you
define your target audience. You need to be clear
about who they are. Because when you start writing your content on your
LinkedIn profile, again, you're
writing it for them. By the way, if you're
not sure how to do this, then maybe look for
resources that can help you. Maybe if you work in an organization as
a marketing staff, may reach out to your marketing
staff and ask them who is our target audience helped
me to find that clarity. Now, by the way, maybe
they do know that, maybe they don't know that. But ask the question, maybe you gotta go into an external resource to help
you have that conversation. But whatever it takes for you to be clear about your
target audience, invest that time now, and you'll be far more successful through the
rest of this course.
7. Defining the right keywords to use on your LinkedIn Profile: Now once we know who
our target audiences, now we can get clear clarity
on what are the words, the phrases that are
important to them. Marketing refers
to SEO keywords. I refer to these as
the words and phrases that resonate with
your target audience. You got to understand
what those words are. Don't rely on the words and phrases that you hope your
target audience uses. I made that mistake years ago. I actually use the phrase most important viewer
over and over again. And I discovered that
my target audience doesn't use that phrase. They use the phrase leaves. They were used the
phrase target audience, they use the phrase
ideal client, not most important viewer. So I stopped using
that phrase and now I use this phrase,
target audience. Due to the research, maybe it means that you
have to go ask them. Ask your target audience,
your ideal client, your best client, what
are the words that you use when you think
about what I do? And when you hear the
words that they use, that may very well impact the words that you
want to use there. By the way, you may also do even more research as you collect these
keywords and phrases. Maybe go to Google treads and
do an analysis on which one of those words and phrases a rank higher
in Google searches. Because those words and phrases rank high in Google
searches that are likely to also rank high in
LinkedIn searches as well. So get focus, prioritize this list of
keywords and phrases, and then never lose that list. Always have it in front of you. Not only while you're building your professional
LinkedIn profile, but also while you're
building your website, you're writing blog posts,
you're writing articles, you're doing LinkedIn articles, you're doing YouTube
videos, whatever. So you strive to use those words and phrases
in all of that content, not like a robot or a machine, but you'll embed those
phrases in everything you do. The right human way. By way, I often do this
if someone calls me or message me and we'll get into a conversation and
they're brand new to me. I'm going to ask them what
were the words and phrases? How did they find me? Did they do a surge? What words they use when
they do the search? Because I wanted to understand
how people find me, because it's the right
person finds me. I want to use those
words and phrases more so that borer are the
right people can find me.
8. Write your LinkedIn Profile in your Style: Another really big
point to consider, and that is your
LinkedIn profile style. This is all about the
language that you use, and I'm not talking
about English or Spanish or Pig Latin. I'm talking about the way
your words come out of you, the way you write your words. Don't subscribe to someone
else's style of writing. You need to write in a
style that is a lines of view as a human allies with you as the professional you are. Use your words, use your tone, use your own level of professionalism for malady or
even your own personality. Have a good friend
of mine who has no problems referring to
herself in a derogatory way. It's pretty passionate,
pretty powerful, but she uses words I won't use. So be very deliberate
about showing your real self when you're writing your
LinkedIn profile style. By the way, your
target audience may appreciate a little
bit of snarkiness. They may appreciate a
little bit of humor. You know, better than anybody else what your target
audience appreciates. So make sure you're aligning yourself with that
and not trying to be something different in
your LinkedIn profile than you are in real life. It's really important not to be misunderstood
and misinterpreted. Don't be a fake, but good friend
of mine named Dr. Seuss said this years ago, you are you That is
true or the true? There is no one alive. Who is you are then you
lay your real self, long as it's appropriate
and relevant, let your real self show up, show up in your LinkedIn
profile content.
9. LinkedIn Profile Best Practices: Alright, here's a few
best practices before we go into LinkedIn and we look
at all the different areas. Here's a few best practices
you should consider when you're building your own professional
LinkedIn profile. Here's ten of them. I'll
share with you the real what. Everyone needs a profile
picture and this is a photo of you and image
of you just to view? No, no girlfriends
or boyfriends, their arms roll your shoulder? No photo of you with
some celebrity, no photo of you and some big scene where I can
barely picked you out, make it I'll shoulder
or chest up photo of you showing your target
audience who you are. When people see your
profile picture, it shows that you're
approachable. And conversely, with
no profile photo, it shows that you may
not be approachable. Number to use a headline that tells your target
audience what you do. Most headlines out there
or title at company. That is the wrong use of the number one most
important field only dent to earn 20 characters
in your headline. You want to tell
your ideal client, your target audience,
who you are and what you do relevant to them. Number three, ensure
your contact information is up-to-date and
make sure it works. So make sure you have your current business email address, your current business
phone number, your current business
website address, and click on the website, click on the email, make sure it works that you
don't have a typo in there. It makes it harder for you
to be accessible because people who are successful in
life are easily accessible. Number four, when you
write your About section, don't write all this fluffy, self validating, overly
promoting and a content. Tell little stories
about what you can do, what you have done, and what you enjoy doing using the keywords that are relevant
to your target audience. We will talk about all this a lot deeper here momentarily. Number five, use the
featured section. So if you have content that's
online event, blog posts, YouTube videos of either
LinkedIn articles, whatever content
you add that can add value to your presentation. You are what you do. Seriously consider using
that featured section to provide that content so people can learn
even more about you. Number six, Use your
experience section to show your growth to
who you have become. Do not have all of your prior
jobs that are on LinkedIn, on your LinkedIn profile. And just simply talk about
the company you work for, the products they sold, the services they had, and the work you did for them. Instead, think
about talking about your experience in the
contexts of growth, professional development,
and how did you become who you are today? If you can't talk about
what you did in the past, that is relevant to what you do today than you absolutely have to talk about what you did in the past that helped you grow. Number seven, your
skill section. You're gonna have
50 skill words. I see profiles all
the time that has skill words that are no longer relevant to who they are
and what they do today. So make sure your
skill words section is highly relevant to the work you do today and your
target audience. If you have previous skills, like DID IT work or previous guilds were you're a barista or you
drove a trash took, and that's in your
skills section. Get it out there because it's distracting your
target audience. Again, all the content I've alluded to this
throughout this section, all the content on your LinkedIn profile
needs to be relevant to who you are and
what you do today. If it's no longer relevant the knee to talk
about how you grew. If you can talk about how you grew and you
can't talk about relevance and you
need to seriously consider does it need
to be on your profile? Number nine. Again, then the converse that nothing irrelevant should be
on your LinkedIn profile. It because you don't want to send your target
audience going down a irrelevant rabbit
hole will try to learn about what you did this
no longer what you do. Make sure you don't create
that environment where again, you're either confusing
your target audience or you're making them
look at you in a way you don't want
to be looked at. My last big best practice is spell check and
grammar check. You do not want to have
a LinkedIn profile where you show up as
a project manager. You do not want to LinkedIn
profile that you show up as a pubic relations manager. So check your grammar, check your spell check so that your LinkedIn profile is absolutely a professional
LinkedIn profile. Here's a quick little bonus. Review your LinkedIn
profile regularly. What you write today, six months from now
may still be relevant, but you may have a
better way of saying it. But you write today, six months from now may
absolutely have changed. If you change roles, if you change focus
or have you changed, your target audience is. So you should not just
build a LinkedIn profile. Go, I'm done. You should build a
LinkedIn profile and on a regular basis, look at it and ask yourself, is what I'm saying, it's still relevant to who I
am into my target audience. If not, you should adjust it.
10. The Key areas of a Professional LinkedIn Profile: Hello, hit the key, what I call primary sections of a professional LinkedIn,
LinkedIn profile. Again, we'll drive into
these deeper in a moment, but let me make sure you
understand what they are. First of all, the top of your LinkedIn profile
is either called the top card or the info card. This is what people
see when they first land on your profile. Need to make sure you understand
how to write build that. Secondly is your
contact information. This is the box. So in your top card, when people find out how
to connect with you. For creators, we have the featured section and a few other sections
that may be irrelevant. And these are for
people who want to create and share content, could be very powerful. And your professional
LinkedIn profile, if you are in fact a creator. Your about section is 2,600 characters is the
biggest single box on your LinkedIn profile. Understanding how to build that, which we'll talk
about in a minute, is critical for that section
to create value for you. Your experience section. This is the next big
section of your profile. It's the story of
your career growth. It's the story of your
roles and how they changed. And now you developed
education section. This is where you put the
education that you have again, that's relevant, or at
least in some regards, relevant to who you
are, what you do so that your target
audience can discover, oh my god, his
personal learned here. This person grew here,
et cetera, et cetera. License and certificates. Again, we'll talk about this
in a very deliberate way. This is where you show your target audience what
licensures you have, have had that are
relevant when you show your target audience
different sort of certifications that you
have that are relevant. And it shows your
target audience that you are deliberate, intentional about
continual growth. Volunteering. A lot of people have a philosophy that they
want to work with, people who are givers. So if you are actively
involved in volunteering, we'll talk about
these areas and what, how you should use the
volunteer section to again, show your target
audience what you do. Again, we've touched
on your skill section 50 skills that can be shown
in lots of different ways. You can add lots of
different skills. You can align your
skills are different. Experience sections,
education sections, project, et cetera, center. This is a much more diverse
area than it used to be. And we'll talk about
this recommendations as a powerful social proof tool where other people tell your
target audience your value. Other people talk about
what you've done for them, how it's helped them. To very powerful section of your LinkedIn profile,
your publications. If you're a writer reviewer, producer of your
YouTuber, podcaster, you produce videos than the publication
section can be again, another powerful part of your professional
LinkedIn profile. The next section of your professional
LinkedIn profile is your leisure courses. Again, if you are a
continual learner and what you're learning is relevant
to your target audience, are relevant to what
you do for them. You should consider using courses as a part of your
professional LinkedIn profile. Organizations. These are associations
that you're part of that may be relevant
to what you do, maybe relevant to how you bro, maybe irrelevant to how you blossomed into the
professional you are today. So great place to show that
for your target audience. There are lots of other
sections that we'll talk about it touch on as we go
through this course. But that's what you understand. This list right here is the key areas where you
start and you could add those other areas as you progress in building your
professional LinkedIn profile.
11. The LinkedIn Profile Intro Card Section: Hi, here's my LinkedIn profile. Let's start at the very top. Is your banner image. In a banner image needs to be, but I think it's 1,500 by 300 something I usually
referred to as four by 14 times as wide
as it is tall and it should be a minimum of
about 15:16 pixels wide. Now what should you put there? You should put anything
there that is pleasant, interesting in thought-provoking
idea just looks good. It doesn't always need to
be branded your company. It could be, but it doesn't always need to
rebrand your company. And when you go to
add an image there, there's the pencil right there. When you go to add an
image there may very purposeful and know that you have permission
to share that image. And if you don't know that and
you don't have permission, now there's lots of
places to get images. Linkedin as some basic images. Some of them are societal
focused images that would accompany a website out
there called unsplash.com. Check always check the
terms and services. Always could check
the copyright actions of any image you
share on anywhere, including on your
LinkedIn profile, and make sure you have
permission to do it. One more thing to think
about when you add an image, be careful that you don't have a message or something
really powerful to share over here because
it's going to get covered up with your
profile picture. And you also might
want to look at when you put that image
on your profile, look at it on mobile and make
sure it looks well as well, because it doesn't look good on mobile than you may
not want to have it because there's a
whole lot of people using LinkedIn Mobile App. Look at the next section
about this whole area right here is called the intro
card or the top card. Okay, Next section. This is your profile picture. Everybody needs a
profile picture. You can add a
profile picture here by viewer edit profile picture. Now if you have a profile video, you can view the video here, but you can't add the
video on desktop. You can only add the video and edit the video on
the mobile app. Talking about that in a minute. But everybody's have
approval picture and as I said earlier, it should be a photo of you. I recommended it take up a
primary portion of your face. Take up a primary portion
of this area here. You don't want to
be a little dot on the horizon, The Great Wall. And you definitely don't
want to be somebody who had somebody's arm
around your shoulder and you don't need
a picture of you, your dog, your cat,
your boyfriend, your girlfriend,
and some celebrity. Make that a photo of you. Absolutely. Never have that be a photo
of your company brain. Again, the profile videos as a whole other conversation
for another day. You do that on mobile
and you can do, you can create the video in any application you
want to create it in. Make sure it fulfills
the parameter that I think it needs
to be less than 30 s. I can't remember exactly, but I'm not gonna
teach that here. But you can add that again
from your mobile device. Here's a third area, your photo here, your
profile picture. You can add what's
called frames. This is the original image. I can put the hiring
banner on there, but I want to, or I can put the open to work banner on there. Now, these are gonna be 100% visible to all
LinkedIn members because your profile
foot Podeh photo is visible to all
LinkedIn members. I would recommend you to
be very purposeful about adding either the hiring
or the open-door. Open-door is pretty easy. You're either open
to work and you're publicly telling the
world to doing that, including your boss or
your Xbox or whatever. Hiring. One of the ideas
I have a goal to hiring banner frame is if you put that on there and you're not actively involved in
the hiring yourself, you may get bothered by
out people reaching out. Do you want to know
what your hiring now maybe you're okay with that. But you better be willing to accept those inquiries yourself. And just because your company is hiring doesn't
mean you had to put that on your
banner, on your frame. So be purposeful about
what you've put there. One more piece
about your picture. I didn't say this earlier,
and I recommend the image B, 600 pixels by 600 pixels. Pixels. Do not get a little tiny
thumbnail picture that someone sent to you and put that on there too
little look like crap. And additionally, if you're
going to take a picture, make sure you have a
fair amount of light in front of you so that
you show up well in the image and never take
a picture of you in front of a door or in front of
a cinder block wall, puts up the pleasant behind you when you take
that picture view and make sure that you are the
primary area, your head isn't. Maybe my chest up is the
primary parts of that image. So you stand out. Alright, here's the next
big thing, your name. I'm gonna hit the
Edit pencil here. And let's talk about this. Before I go down
in the name area, you can barely see it because
I've got the dark screen, but you can see a little
triangle right here. I click on that triangle.
I have two options. I can have open profile, which what that
means is anybody on LinkedIn who is not
paying for LinkedIn, who does not have
access to in males. It can still send me an InMail from either
LinkedIn Sales Navigator, because I have what's
called an open profile. And so I turn that on, I
can turn it off, I want to, but I prefer to have
it on. And here's why. There are many who
say they want at all, because they get and
dated with within males, three in males from people who are totally
irrelevant to them. Now, I get that, I get a few of those
in males periodically. I would much rather be
able to hit the acts of the don t know or they ignore or whatever
the button is. And have this option
available for others who are real to be able to get a hold of me through my open profile, make a decision which
one you want for you. And again, this
is only if you're paying for LinkedIn
Sales Navigator, premium recruiter or whatever. The profile premium badge. This is the button that
either shows or doesn't show this gold ions on
your LinkedIn profile. Now, again, for me, I want that on because I want people to know I
was serious about using LinkedIn and most
people will pay for most, not all pay for premium LinkedIn
are serious about using. So that's why I let
people see that logo. Alright, that's talking
about your name. Firstname. Pretty
easy. By the way, my name is Teddy
Lee Burris Junior. But I go I go by Teddy births. And that's the only
thing I put in these fields is my
first name Teddy, and my last name burst. There are people out there who want everyone to know
they have an MBA, a CCU, ABC, and NBC, Fox, whatever are those
certifications are I'm okay with one because especially
if it shows who you are as you've
developed in light MBA, PhD, Those are great because you want
people to know that. But don't go. Real, real estate
injury in industry, they complain to the
lastName field wasn't big enough to have all their
serfs they want to share. Don't do that. Let your name field, fields be all about
you as a human. And we'll talk about all
those certifications, other spaces. That's going to be my opinion. The additional name box, this is maiden name,
maybe its nickname. So you can use the additional name field
for those purposes. I wouldn't put
nickname in there or maiden name if my business
world that I deal with today, who I want to deal
with the future. If they don't know
me in that context, they don't know me as Lee. I'm not putting Lee in there. They don't know me as if I
had a maiden name, whatever. They don't know me with that maiden name
for that nickname, I recommend you
don't put it there. Don't add more content that can distract
your target audience. Here's the next big one,
your name pronunciation. Now again, this is another one of these fields
where you can only add that via
your mobile device. Of the intent is to get your name
pronunciation out there, which I love that
because I struggle with the pronunciation of some people's names
and I shouldn't. But am I grateful
for those who put it out there to help me
not make a bullet myself. So use that now it's
a 10-second field. So if your name
is not 10 s long, you've got a few
four or 56 8 s of additional audio space
where you can tell your target audience
what you do for them. Pretty cool use of the field, but lead with making
sure I know how to pronounce your name
appropriately. Now I can delete it
from here, but again, I only can add it for
the mobile device. A song about pronouns. There are lots of
opinions about pronouns. I'll share mine with
you here right now. I accept them. They are important to others. Thus, I need to respect them. Now. They are not important
to me for the most part. So I'm not going to use pronouns
on my LinkedIn profile, but I will absolutely respect others who use their pronouns, especially if I need to understand that person
in a different pronoun, then what I typically would
have done, let me tell you, I've made a mistake before where someone who did not
have a profile picture, whose name was Kim. And it turned out
he was not ashamed. And I inadvertently referred to him as she pronouns
would have made me, kept me from making that
dumb mistake, by the way, in the most, for the most part so would have a profile picture. So you use pronouns
appropriately, and if you don't have
a need for using them, don't use custom and use that field to be ranting
and raving about you. Use them in the context
they're intended to use or don't use them. Alright, this is the
next big section. This is a big section
here, your headline, you get 220 characters
in your headline. So what you need to do, remember earlier I told you to figure out who your
target audience is. Figure out what are
the keywords and phrases that resonate with them. Then you use those keywords, you use those deliberate phrases throughout your entire
LinkedIn profile, including in your headline. You may want to
take those words, take the most important
priority keywords, and figured out how to use
those within 220 characters. Now, I started with just referring to them because
this is what people, these are keywords that are important to my target audience, social selling,
prospecting, and branding. But then I went ahead
and I a statement. I can stop your sales team from wasting time
on Linkedin with highly focused LinkedIn and Sales Navigator
training and coaching. That's a pretty big
sentence and it fits right smack on my headline. And it's important to
my target audience, focused training, coaching, helping people to
stop wasting time. So think about the kind of a statement you could make
that may incorporate, should incorporate your
keywords and phrases. And that's the kind
of statement or state myths that you would
put in your headline. I went on and
continued and said, I do this work virtually
unknown present on, on-premise. So think about this
long and hard. Know clearly what the
keywords and phrases are. Know who you're talking to, and try to write a 220
character statement might be broke up with
a little separators. That's okay. But make sure you're speaking to
your target audience, telling them what
you do for them. By the way, you may not get this perfect the first time through. That's okay. If you're working at getting
better all the time, eventually you'll
have a headline that you're very proud of. Let's continue on in the
intro card position. This is where you choose what
output current position. I have a bunch of them
here that are all relevant to different
areas of my business. But you get to choose which of the current positions that you have that you want to show
up in your intro card. So you select that
current position and then you make
sure this is checked. And that's going to show up right here on your intro card. And by the way, if you don't have the right position here, you can add a new position here. I would typically say
go down and we'll talk about that later in
the experience section. I would just go down
to the experience section and add it there. But you could do it right
here if you want to. Here's an excellent industry. Linkedin made a huge change
in their industry options. Probably middle of 2022. It's all it's all right
now it's August 2022. I used to have professional
development here. Well, professional
development is no longer one of the options
that's available to me. So I had to switch to
something else and I switched to business
consulting services. I don't know, Some days I think maybe I should do marketing. Marketing services, but I really wanted to
professional development, professional training
and coaching now that's still available. So maybe that's what
I want to have. But you want to pick
the industry that is the most relevant to
the work that you do. Because sometimes your
target audience may be searching for people
in that industry. You want to put yourself in the right industry so
you can give his failed, unfortunately can't choose
multiple industries. You can only choose
once. I'm actually going to switch mine to that. Here's the next section of your intro card
and as education, now again, I got a selection. I can select one of up to multiple schools that
I may have listed. And then once I've chosen
the school I want listed, that's turned on and then you education's
going to show up right here below your
experience section. I'd recommend again, I recommend unless
you're unemployed, I recommend you put the current company up
there in the intro card. And unless the school
you went to is totally irrelevant to
what you do today, totally irrelevant then
I wouldn't put it there, but for most of us, I would always put it there
if we have it. Mottola education
later on as well. Here's the next big
section, the location. This is also important. So my zipcode that I work at a predominantly is
to seven one-on-one. But didn't go See that's
when Sam actually, my real office now is 2706. Okay. That's advanced, North Carolina. That's a small city. Most people are not looking for people in advance,
North Carolina. But because I chose to 706 loop and I had
the ability to do, I can choose this region, Greensboro, Winston High Point. Now that puts me in a bigger area and it makes it
easier for me to be found. If I only have
myself and advanced, I would be minimized and the opportunity for
me to be failed. So you put your region, you put your postal code, and then you choose
my recommendation, choose the largest region. Now, if you put a postal code here and the region you
work in doesn't show up, then switch the postal code to one that is relevant
to that region. You want to show up in
the region you work, not necessarily the
region you live in, but the region where
you primarily work. For those of us are global
is still important. Because I got people all around
me and we're looking for me and they may very well
looked for me in that region. They're not going to
look for me in advance. I'll tell him about the contact
information in a minute. Then the next style section
you have right here, you can see it right over here. Your ticket to master
LinkedIn is right here. This is fairly new
as of early 2022. You can put a URL there, and then you can put
the texts that that URL is going to be
hyperlinked to it. And that'll show up right below region on your
LinkedIn profile. A couple of other
pieces that are important in this intro card. We'll talk about this section
here and a little bit this has got part of the creator mode I'm
talking about that minute. There's the website that
I've told you about this, my number of followers shows up because I am in
using creator mode. We'll talk about that. This right here. You get to look at this.
I'll just so you understand, this is going to all if you have less than 500 connections,
go give you the number. If you have more than
fiber connections that go, say 500 connections, because
it shows up as a hyperplane. That is telling me and my network that as long
as we're connected, you can click on that
and you can see up to 1,000 of my
LinkedIn connections. Now I want that on. The reason why I
want that on is I want to be able to
help my network. Now if you're not
connected to me, that's not gonna be a hyperlink. But again, if you're connected, I want, I want my
network to row. Look, go look at my
LinkedIn network. If there's somebody whom I know, whom I can introduce you to, I will do that where
relevant and appropriate. That's hype. The fact that it's got
a hyperlink means I've enabled it for my network
to be able to see it.
12. LinkedIn Profile Contact Information: Let's talk about contact info. In your contact and pose a couple of
things to be aware of. The pencil. Let's talk about this profile
URL for somebody hit that. What if you have not edited your custom LinkedIn
profile URL? I recommend you do it. Furthermore, I recommend
that whenever you put here, it needs to be relevant
to you as a human. Not you and your role,
position title whatever. Not you and your company, not you in your
industry, but you as. And the reason why I
recommend you do that is because once you've customized
your LinkedIn profile, you never want to come back
and have adjusted ever again. Because now that you've
got your custom URL. And when your LinkedIn
profile is showing up in different places as you start using your
LinkedIn account. It may show up on your website, may show up when your
company's website may show up as a link in an
article somewhere. It may show up in our blog
posts and they show up in the notes of a podcast
wherever you're using it. The more you start using it, the more it ranks your
LinkedIn profile higher. So that your LinkedIn profile shows up in more
Google searches. But if you change that because
you change industries, if you change that because you
change companies or roles, all that SEO value plummets down to zero and you
start all over again. So make it all about you
and never change it. Furthermore, I made a very deliberate
decision and it took some time to get here that all of my social media presence, my, my Slack, my YouTube, my LinkedIn by Facebook, my Twitter, and my Instagram. I TikTok new name it, including my Skype
account is TL births, TL BU, RR, ISS. The value of that is now
someone goes in Google, handle. They find me everywhere and I want to be found everywhere. Doesn't mean AD
connect with everyone. Doesn't mean, mean I need
to share all that stuff, but I wanna be found
with my handle. So think about that as well. If you have the
ability to do that, have one handle that
you use everywhere. While you're here, you might want to stop
and go ahead and look at this edit visibility
and makes sure that your profile picture is
visible at the very least, to all LinkedIn members. I recommend public so that people can see
who you are like. Oh my God, that's the guy has
sat within that conference. And then the other
thing is make sure that everything on here, whatever is here, make sure it's checked
with the blue check. If you if you think, Oh my God, I don't want people
see my certifications than leave it checked
and go get rid of the certifications
that you don't want people to see because
you should never put any content on your LinkedIn profile that you
don't want anybody to say. After you customize your
profile and your review that, then you can go back to
your LinkedIn profile. Now let's talk about
email. And email. This right here
will take me into the settings for me to be able
to other e-mail addresses. Here's my recommendation. You should always have your
personal e-mail account and email address that you will
never lose, whatever that is. Maybe it's an outlook, maybe it's a custom Gmail. Maybe as a Gmail, whatever your personal
email address is, put it on your LinkedIn
profile and never take it off. And by the way, never
lose access to it. But then if you are in business and you have a business
email address, if you work for another
employer and you have a business email address and you use LinkedIn for business, then I highly recommend your primary e-mail address be your business e-mail address. Always have your personal. But if you use
LinkedIn for business, your business e-mail address, the primary e-mail address. Little bit more here. So here's my business
phone number. That's not my cell
phone numbers, my business phone number. So I recommend again, if you're using
LinkedIn for business, put your business
phone number on there. Now it doesn't need
to be a direct line, even though I would
probably recommend it be that it could be
the main number. And if you're not in
business and if you're in career transition or you, then I would strongly encourage you put your
cell phone number there. By default, the only people who see your email address
and your phone number, or is the people
you're connected to. Now you can change that. You can make it
more accessible to everyone or less
accessible to know when. But I recommend you put
your business e-mail, but your business vote if
you're in career transition, put your personal phone there and make yourself accessible. The more accessible you are, the more successful you can be. Give it the right type. And then it's talking
about address. The only reason I'm
putting a address on my LinkedIn profile
is if I want you to come see me at that address, I have an open door unlocked at 08:00 in the morning and lock it at 05:00, wherever it is. I want you to be
able to come see me. If I am not if I do not hold
that type of environment. Or want to have that
type of environment. Don't put an address their
tone to the next field. Your birthday. Now, again, a lot of different opinions
about this Mattel, you, why I have my
birthday there. I want people who
I am connected to, only my connections to see
that July 9th is my birthday. Now I get a lot of birthday
greetings on that day. And for a couple of days
after a week after. Many of them are
just people being polite and they are not
my target audience. They're not people
who are really important to me in the context of my
business and my career. However, every now and then, somebody who is important
to me and my business or my career will
acknowledge my birthday. And for me, it's an opportunity for a conversation
with the right people. So I leave that enabled
and I minimize any, if, if any, engagement
with everybody else. And I pay attention to the right people who
acknowledges my birthday. And I look for a way
to move them into a conversation where
relevant and appropriate. Alright, so my websites, today, you're going to
have three websites in your LinkedIn
contact information. When you put a website, if you want to put the full
URL and give it a name, tag it, whether it's personal company may
be blog or portfolio. I wouldn't use RSS
feed or other. They don't really do
anything for most people. I use pretty much
company and all of mine. And then you can again, do you have a second one? And you can have a third one? Makes sure these
are websites that you want your target
audience to go to. Do not put a website on
there that you like, Oh, this might be cute
to have it all in there. This is business. You've got to put a
website on there. There have been better
be a business reason. Do that. Business reason to
see my website, my business website because it's all my solutions and
services a business need. But I'm going go to my
YouTube channel because I'm building a following on there to make me money or business
reason to go look at my master of
my core OS space, I make money there. So I will send them to those three places because
there's a business reason. Now, there's a button here. This is October or she
Mrs. August of 2022. That button does not
work on desktop. I actually don't think it
works on mobile either. So it doesn't work right
now. So ignore that. Let's go the next
two and the last two sections and your contact
information, instant messaging. If you're using WhatsApp, if you're using Skype, if you're using Google,
Hangouts, et cetera, et cetera, to chat with
your target audience, to chat with your clients, chat with your prospects, then put it on there. But if you don't
actively use and instant messaging platform to engage with your
target audience, clients, et cetera, et cetera. Don't put it on there. Don't send them down a rabbit
hole that you're not there. They're not going
to find you there. I used to have Skype on that. I very infrequently you
will take a call on Skype, may make a call. I might arrange to make a call, but I don't leave Skype running
for me to hear show up, so I took it out of there. And the last one is listed as other services and
I'm not really sure what other other services
there are besides Twitter. Now I have my primary
Twitter account there. I use Twitter. I don't use it every day. I don't use it for everything, but I am on there. It is a legitimate, up-to-date Twitter account
with current content. So I'm happy for people
to find me on Twitter. Otherwise, I wouldn't put it there if you're
not using Twitter, but yet you have a
Twitter account. Go delete the Twitter account and make sure it's not on here. Don't send them
down a rabbit hole. So this is the
contact information. Once you made the changes
you want to make, you hit the save button.
13. LinkedIn Profile Services Page: Let's talk about the
Open Tool button. The Open Tool button for
those who are not used it, it will have three things in it. It'll have the ability to find a new job to
different settings. You can have there,
the ability to turn on I'm hiring
and we'll also have unless you've
already set it up a providing services button. If you're, if you're wanting to find new
job and you want to change your settings so that recruiters are in or others
can see you're open to work, then you use that right there. By my way, you
know, sometimes you can always get to it right here. Just hit. If you were actively hiring and looking for
new candidates and you want everyone that sees your profile to see
that you're hiring. You'll click there. And again, it's also right here. Unless you never added it. I've added it and turn it off. That's why it's there. Now let's talk about I'm
not going to tell him about the recruiter job
or the job thing. Those are two different
conversations. But let's talk about
the providing services. Providing services. If I hit the pencil
right here and edit it, it brings up what's called a services page, services page, and there's the number for the services page,
a public page. You can share that page. Let me see if I get rid
of the edit button. Control a, control C. Let's hit Enter. And
there's my services page. So this is a public page for every one is who is logged
in to LinkedIn at the time. They can see your services page. Now, what do you have
in your services page? You've got about
section that has, I think it's 500 characters
plus the location, plus the ability I'm hit
their head and show to you. So it's 500 characters. I've used 492. And then you also have
the work location. You can you can choose your primary region
if you want to, because you may work
in that region, as well as you can choose
that you do work remotely. Now, I'll just go to the
top services provided. These are only services provided that are built
into the LinkedIn system. For me, I want to see
Sales Navigator training. I want to see LinkedIn
training there. I don't have those options. You can only choose
the services. You get ten services, but you can only choose the
ones that are in the system. Now, what does that mean? Means you made it and
look around through the available services
and make sure you're picking the best
possible services that align the closest to who
you are, what you do. So put those services out there if you want to
build a services page. Again, this is U
for you personally. So if you're a, if you are a
business development world, if you're a deliverable world, urine a product
solution we're on, then you may want to have
a services page and make, make yourself available
through that page. Then you use this box
of 500 characters. And again, you tell your target audience what
you do, what you enjoy, doing, how you help,
how you serve, how you create value in
500 or less characters. Now, reviews visibility. You can allow LinkedIn members that you're not connected with
the message you for free. So this is a, this is tidy and
a client request. This is tied into open profile. So because I have open profile, people can message me for free in the context of
my services page. And above that
review visibility. This lets everyone
see my reviews, only my LinkedIn
members or nobody to see the reviews that I
have on my LinkedIn profile, excuse me, all my services page. Who can see your services? It's a totally one arm
to set up public anyone because I've made my profile
on her present public. I can get rid of this if
I want to get rid of it. So this is editing
your services page. Now some other things that
are on your services page. First of all, you
can get requests and you can see that
I've got a request that's going on here that someone needs help
business plan, marketing research,
I may very well respond to her was
created a day ago. It's still open and I don't
know that she's gotten any, so I need to respond to that. So I'll probably
respond to this later today on the new thing
about service requests I like is I get to
see who the person is so I can go find that person and maybe even engage with them outside of the services page. So anyway, here's our project is someone wants help with
and they're asking me to propose on
doing that work. Now here's client projects. Now if I've done some work, this is going to show up here. Or if I've submitted to
do work is shown up here. Doesn't mean I've
done the work in here and I've submitted
for a whole lot of them. I've gotten a few I haven't
gotten a whole lot for me. It's less about getting
business for my services page, but it's more about
another channel for me to be able to tell my target
audience what I do for them. The last thing on your services page as I view it as an admin, is this is what is reviewed. So I can you can invite
people to review, write a review about
the services you give. I've asked a lot of people, they have not gotten to it, so I'm going to remove them and I'm going to
come back later on. And this is Troy
wrote me a review. Martha, these people
have written reviews, but I can have now that I've withdrawn the similar
withdrawal, this one. Now that was
withdrawn those two, I should have 15 credits left for me to ask
for more reviews. My recommendation with
these reviews would be to call or message
that person first. Say to them, Look, I'm using the LinkedIn
services page. I'd like for you to write me
a review in the context of a project that I've just
recently completed for you or I created this value. So ask first and then
invite them to review. That makes it a little bit more likely that they'll actually
write the review for you. Again, all of that is related to the providing services
button, which is right here. When again, your,
your viewer can click on that and they will
be able to review all that. Oh, I forgot to
share this with you. So some other features
about the services page. There was a review, I forgot
all about the rich media. You can have up to eight pieces of rich media on
your services page. You hit this plus here I can add an image or video I'm linked to wherever I'll link to relevant content documents
or a YouTube video. So think about adding rich media to your services page so
that you wanted to media, you want to add is media that
would support or bolster or amplify your value
through this page, I'm going to add
a few more and we plan on doing that next week.
14. The Analytics and Resource Tab: This next area of your LinkedIn profile is
your analytics section. This is where you can see everyone who viewed
your LinkedIn profile. The number is gonna be in
context of the last 90 days. You can also see the total
number of post impressions across all of your post
over the last week. How many times has
your one of your post, or actually in this context, all of your posts showed
up in someone's news feed. That's pretty much all
that number means. You want it to be a big number, but by itself is not
enough, not enough value. The third number here
is search appearances. This is a weekly number. It updates the
first of the week. And this is how many
times you've showed up in LinkedIn search and you want all of these numbers
to keep growing. But I wouldn't tell you it'd be cautious about
getting excited about any one number by itself because it really is a sum
of all of this, as well as other
things that gets you real value using LinkedIn. Now I said I'm
going to talk about the creator mode was talking about that right
here under resources. In resources you click on Show All six or whatever
number you have. And let's start at
the bottom and work our way up in this list here. My items, these are items that
you have seen on LinkedIn, either jobs that you oblige, bore or posted jobs that you've looked at
and are applied for. My learning. This is if you're
paying for LinkedIn, you have LinkedIn Learning. These are courses that you
are taking or have taken. Then my projects,
if you've created a project and submitted
for a project, this is related to
your services page. Then you're going
to see that here. Then the last item is this. These are post that you have found along the way and you said you want to read
them and say you save the post and
they're sitting here, Teddy waiting for
you to read them. And once you read on
what you're supposed to, is it three dots
and hit unsaved, and then now you're
down to a smaller list. Again. Let me show you that real quick from the
homepage on LinkedIn. If I want to read what
Gracie shared right here, I'm going to hit these three
dots and I'm gonna hit Save and come back
and read it later. Let's go back to my profile. And again, there's analytics
and here's resources. Let's go back into resources
for a few more things. Activity this is the
same as going to your profile and clicking on the My Activity
tab in my network, by the way, is the same as right up here clicking on my network, it's in two different places. Not sure why kinda
leaves me believed this may go away to this
meant there for a long time. And LinkedIn maybe putting
it down here so they can make space up here
for something else. Who knows? These two demographics, salary insights and personal
demographic information. I've chosen not to use those
for me because for me, I had my own business, so my salary is based on
being a business owner. And I don't need
to share that for other people in jobs
search because my salary, typically there'll be irrelevant to other salaries people may get related to what I do as a social media
LinkedIn strategist. Then the personal
demographic information. I know I'm being a rebel. I know I'm being a little bit privacy lifting here
or restricting. I really don't want to engage on that kind of information
on LinkedIn. I get it. I understand
why they want it. They want this demographic
information for marketing purposes,
for ad purposes, they went as marketing
information to be able to share their shareholders the show in the context of who
they're reaching too. I'm just not willing to do that.
15. Using LinkedIn Creator Mode: Creator mode gives you
the option to have up to five hashtags
that you talk about. I talked about like Dan sales, NAB strategy, social
engagement, social prospect. So those are my
top five hashtags. And again, because
I've chosen them, they show up in my top card
right underneath of my, my my region I'm in. Then the next thing is the
tools you have access to. So if you're, if you're in creator mode and you
are creating content, you should be able to have
access to LinkedIn Learning. You should be able to,
excuse me, LinkedIn Live. This is live videos you do through a third-party
platform like race stream or stream yard, and you stream it
into LinkedIn and LinkedIn Live Event,
LinkedIn audio events. This is a native to LinkedIn. You create an event within LinkedIn and you tag
it as an audio event. And when the time comes
that event to start, then it lets you go set up that audio event and
you can invite people on stage and you have an
audience listen to you. And then newsletters is a compilation of your
LinkedIn articles. So because you're using creator
mode, you could turn on, you can start using
newsletters when you write your next article, LinkedIn is going to ask you, do you want to make
it a newsletter? The value of newsletters, if you want to be
a content creator, is that when you
create a newsletter, you can get followers or
subscribers to your newsletter. The very first newsletter you write or article
that you turn in a newsletter will be sent to everyone in your
LinkedIn network. To some degree, it
will get sent to everyone your LinkedIn network. We'll give byway by email. That'll give them
the opportunity to see that email and then go, Oh my God, I liked their stuff. They're writing content that's highly relevant to me,
of interest to me. Yes, I want to subscribe
to their newsletter. Hopefully, you're
running that way. So creator mode gives
you the ability to have access to lethal
Live LinkedIn audio, LinkedIn newsletters. And as I showed you earlier, when you turn on creator mode, it puts these talk
about hashtags up here. It shows you your
follower number here. And you can't see it on here. But it take, if you're
not connected to someone, they don't see the
Connect button here. They'll see the
follow button here. Your Connect button will be under more. Let me repeat that. If you're using creator
Button Mode, follow, follow will be right here for those that you're
not connected to yet. And connect will be
under the More button. If you're not using, creator mode is reversed. This will say Connect. This'll say follow. I encourage you not to
use creator mode until your LinkedIn network
gets to a level that is really worthwhile
and meaningful to you. Maybe in the thousand
2000 plus space. I also include, suggest that you use
this other parameter. Do not use creator
mode unless you are actively going to
create content. If you're not actively
creating content, whatever that is, I
wouldn't use creator.
16. Using the Featured Section: Let's go to the
next big section. You're featured section. This is where you
can put rich media. I hit the plus right here
you can see I can put an adipose is we'd
be a LinkedIn post. I can put my newsletter here. I can also, if I have an
article I wrote on Linkedin, I could put that article. I can have a link to third party content and maybe go to my blog or my podcast, my YouTube channel, wherever I can put a
link to that external, what's called
third-party content. I can put that on here. By the way, this is third party. I think this is third party. This is a document on LinkedIn. This last piece of that media. I can add a video, I can add a PDF or a Word doc. I can add a Google
doc powerpoint, any kind of media content. I can add that media
here and it'll, will all show up there. Now, show you when you add your featured content
validity this pencil here. If I go to edit this piece
of content right here, you can see that you've
got to give it a title. So you want to give
it a title that's meaningful and
relevant to people. I'm gonna put this here,
but the word free. And then you have
a description box and your description box. What can I write
there to see if I do, how much can I put? I must be 500
characters or less. That's a little bit more
than 500 characters in it, but 5 hz still a lot
of, lot of texts. And then, then you
add the image, it'll show you the thumbnail. Can I ended the thumbnail? Oh, yeah. I can edit the
thumbnail but I went to so that'll be the thumbnail
of the content you add. And then when you
get done adding it, you hit the save button. So again, you can have lots
of content in your featured. I don't know what
the maximum is. I mean, I you see all these are visible that I have see all. What I really want you
to be aware of though, is that by default, all I see is these three. So you better make
sure the first three are the most powerful, the most important,
and the most relevant. Otherwise, you're sending
them down a rabbit hole.
17. The LinkedIn Profile Activity Section: The next piece, maybe on
your LinkedIn profile, my eyes a little bit changed, I think features up top
because I'm creator mode. The next piece is your activity. You can do anything here
other than go look at it or view it or
see all activity. But it is worth looking at this periodically and
make sure there's not a piece of activity
here that is distracting. Make sure there's not
a piece of activity here that diminishes your brand. Because if you're
doing something on LinkedIn is creating that you're going to want to stop
it and before you stop and go remove what you did. So pay attention to
your speaker button. Excuse me, pay attention to
your all activity box here.
18. Adding your About Section to your LinkedIn Profile: Let's talk about this
next big section is called the About section. This is really important. By default, the only thing
that the viewer will see in your about section is
either three or four lines, get 2,600 characters here. The only thing you're
going to see is three or four lines. So what you're going to
want to make sure of is that in these
three or four lines, you get their attention. You speak clearly to
your target audience, telling them what you do
to create value for them. I recently just updated this. A test. By testing is a
great thing to do. Organic lead
generation, targeted lead generation using
LinkedIn as a business tool. And so you really want to make sure that you
get their attention. They are because if you
don't get their attention there and then I'm going
to click on see more. Now, 26 characters. There's a lot of
texts you can see. It's a pretty long. Again, just told you what
do these first three lines. An idea would be to take subsequent little paragraphs and maybe write about one
keyword or phrase, then write about another
keyword or phrase, then write about another
keyword or phrase. So again, all along the way, telling your target
audience what you do, what you can do and listen
to this word or phrase, what you enjoy doing, relevant to these
activities, focused on them. When the viewer
sees that you do, can do have done
and furthermore, enjoy doing what they need. It will elevate you to
know the level and they're more likely to want to have
a conversation with you. If you don't tell me what you do or if you don't tell it to me in such a way that
it shows me that you really enjoy and
care about doing it. I'm going to move on
to the next profile. Use 2,600 characters here. Use your keywords and phrases throughout
all of this text. Write something about your top three or
four keyword phrases. So you tell a little
story about what you do, what you have done,
what you can do. And always write little
sentences or paragraphs, put a blank line and write
it out and put a blank line. Make it easy for the
viewer to read it. And you don't have to have
Tony 600 characters upfront. You may only have 1,000,
but you read the, read those thousand
characters out loud and make sure that they are resonating with you in context, how they would resonate
with your target audience. Make sure you're
using their words. You're talking about
what you do for them, not what you do
for your company, what you do for your client. Or if you're an executive role and you don't do
this work directly, then what do you do for
the company to make sure the company can
serve the client? What do you do and
how do you help your team be successful
serving your clients? If you get to the point
where you're tired of writing and you
just want to do lists, a bunch of key phrases or
specific activities here. That's okay, but
put one per line. Don't put, I do this,
do this, do this. Nobody wants to read
a hunk of texts, make it easy for them to read.
19. Adding your Work Experience to your LinkedIn Profile: Hi, here's the next big section,
your experience section. In your experience section, you want to again, stay true to this perspective. Tell your target
audience what you do, what you have done,
relevant to them. Now if I go down to the bottom
of my experience section, you can see I've got eight years of working for the bud group and organizational
development for facility management company. What I did for them was
very irrelevant to what I found most part irrelevant to what I do for my company today. But I did get involved with
training and development, did get involved with
internal branding. I did get the opportunity to keep learning and
growing in his job. If the job you had in the past is irrelevant to
what you do today, maybe leave it off your
profile or leave it in your profile is
not so ancient of activity and talk about what
you did and how you grew, how you learned, how
you developed to become this new person
that you are today? I also worked for
another company for five years, right to that. I didn't do much of anything
for them that's relevant. And so what I said is
the biggest rewards were the people I
met along the way. A very simple, I didn't
want to lead this get five-year gap between this
business, my own business. So I put that in there and just said I met 1 million
really, really cool people. Now, this is another physician
I add working for Score, score.org as a
certified score mentor. It's it's primarily
volunteer work, but it's highly relevant
to my business. So I've listed up here. But if you're going to list something that's not
directly related, what you do again, talk about what you
do in that role. It's relevant or shows
professional growths, anything applying
to these elements. Now, here's my main
business, Burris consulting. You can see I have
five different roles at births consulting
start to bottom here. You can see that I'm
a leadership coach, so I've put that down
near the bottom. Does not my primary work
and love doing this, but I'm not looking
for that word. You can also see him a career
coach primarily volunteer. I do make a little bit of
money here, but again, it's not overly important
to who I am and what I do today that you can see
I develop webinars. This is highly relevant
to what I do and develop webinars
and YouTube videos, etc, etc, that teach the
skills that I teach. Now here's the two big ones. My Google workspace,
which is a new division, and my LinkedIn
training and coaching, which is my primary division. What's on top? The primary work I do if
you have multiple roles, whether they're in
the same company or different jobs,
different companies. You want to make sure that your current work is on
the top of the list. So this is what they see first because you want
them to understand. You don't want to send
them down a rabbit hole in some contexts is
something that's not really important
to them today. Even though this
is important too, what I do is it born
daughter, my clients? It's not my primary work. This is my primary work. Now when you add a new job, it depends on edit this
and show it to you. Title. This is not your
age, are assigned title. You don't need to put in their business developer account exec, whatever you could. But because this field
here is very much along the same lines as important
as the headline feel. I would recommend
you put keywords in there telling
your target audience what you do around those keywords so that
they see that they go, this person does the
work I need done, then the rest of
it employee type, I recommend do nothing or
use pour all full-time. Maybe contract if it's
contract may be internship, otherwise put nothing
or put full-time. I think for me personally, when I see self-employed, even freelance and I
have a freelancer, I think that diminishes your value when you
use those words. So that's what, that's the
reason for my thought there. When you're adding the company, what you wanna do is you want to type in, let me show you. You want to type in bursts, but you are ISS space c 0
and select from the list, do not type burns
consulting and hit Enter. Type in the name of the company is to the
extent where you that shows up the list and then
click on it and add it there. In the location field. I did have United
States in there. I just switched it back to a local region because I
want to see what impact that's going to have
on me showed up as search, search, search history. And so you might want to
experiment with that. It maybe put a nation,
united States. Maybe put a state, I could have put a state here, I could put in North Carolina, maybe put a reagent,
but don't put a city. And if you currently are still working there,
leave that checked. Now you have to choose a year, but you do not need
to choose a month. And if this is unchecked and I got to choose how to choose the year and for the month
of when I left that job. Now, you could, while you're adding this
position or edit it, you could end all
the rest of these. That's basically
put the end date on the other entries that I have. Don't do that. Deere
managed Each one of those experienced
entries on their own. You can change the industry is pulling industry from
my top card data. I can change that as
well if I want to. Maybe it's not overly important. And then here's
your description. This is important to understand. You have 2000 characters
in each job entry. So you get 2000
characters to talk about similar to the same thing you talk about in your
about section. What do you do? What have you done? What your accomplishments? Use keywords to talk about
these activities and don't be, don't miss out on the
opportunity to tell the viewer what you enjoy doing. Because again,
people enjoy hiring people who enjoyed doing
what they need to have done. Again, 2000 characters,
little sentences, small paragraphs, and blank
spaces make it easy to read. And then don't forget to do spell check and grammar
check when you get done so that you don't make a mistake and look
foolish in this content. One more thing when you're
adding or editing the position you could turn the broadcast is notifying network
turn that on. And when you have that on, when you add a new job, not when you change it, but when you add a
new job and you have a work anniversary than LinkedIn will broadcast to
your network, added a new job. And it will, or it will alert your network if you
have a work anniversary. If you just simply
want to get rid of the up position
you've entered in there, again from the pencil bottom left-hand corner,
delete this experience. But again, I just want to
be clear about one thing. Don't remove positions
from this box and don't change your
headline from this box. A couple of more
things to share with you is that you could align. You do this from
the Skills section. You can align skills that are in that section to existing
work experience section. And you can also
add and rich media, similar to add it to
your featured section, you can add rich
media to each of these job entries or
work experience entries. Game you get done, you hit the save button. Let me show you a
tactic for adding a new education section to see you understand a little
bit about this tactically. Then if I add a new
position, Look, you got career break as well. But when I add a new position, very first field is the title via do you got
to put something in there? Remember I recommend keyword. So if you have, if you develop
your keyword lists relevant to the role you have, then you may use those keywords. There could be
accounting professional, and it could be accounts
receivable, clerk. And it could be that you also
say cash flow management, whatever the right words are, rather just simply
accounts receivable clerk. Now, employment type, I'm a big fan of either
nothing or full-time. It's really where I stand. I get it. Maybe it's an internship. You want to show that,
maybe it's apprenticeship. You want to show
that everything. Maybe, maybe freelance,
but really I'm a big fan of full-time
or nothing company. This is what's really
important about company. When you go type, start
typing in accompany, you could type in burrows consulting and you
could hit Enter. But when you hit Enter, it doesn't connect it
to the company page. But if I put birds consulting
and selected from the list, now at the logo indicates it's connected
to the company page. Then I can go forward
and put the location. If I want to put the location, I recommend region or state. Not really big fan of country
of tribe that for awhile. So I put in North
Carolina in here for me. I'm currently working there. It doesn't require an end date. It does require a day, but the only thing it really
requires is the year. It doesn't require the month
for both start and end date. Now, again, I talked about earlier I could end
all this or not. I don't recommend do that. You change your profession if
you want to, if you should. You need to write your description
up to 2000 characters. Tell him what you
do, what you can do, what you enjoy doing, how you create success. Do not change your
headline here. Change that in the top card. Don't change it here. And if you've all
you can add skills, but you would do that
from the Skills section. And lastly, as I said, you can add media, and once you've added it, it looks all good. You spell checked it, you've checked your
grammar and spell check spelling this box here. And you've made a decision
to turn this on or not. And then once you're done, you hit the save button and it's going to show up on the top. If it's the most
recent position, it'll show up in the
middle or somewhere else. If it's a prayer position
that is turned off. One last big nugget about
the experience section. If I hit this pencil here, you get this little
icon right here. This is the reorder button. And with the reorder button, I can grab these positions
and I can move them around. I can even grab this company and moved it up top if I want
to above burst consulting, I can move any position in any company round as long
as they are present. A current working position.
20. Adding your Education to your LinkedIn Profile: Now let's talk about the next
section, your education. I will show it to you
from adding an education, you got to add it at a school. You should try to
make it a school that the company pays
exist on LinkedIn, which means you might
have to do a little bit alert, looking back, click here and type in
University of Southern. And then I need to keep typing. Southern Canada. I don't see us. Gould type is see
if that shows up. If it shows up in the list, again, click on it and
select from the list, so it puts the logo and connects you to that school
page in this context, maybe you need to put a degree. I didn't put one of her mind, maybe a field of study. You don t have to put a start and end
date, but you could. And then you don't want
to put a grade you but you can activities yes or no. Description again, this
is this 1,000 characters. This is 500 characters where if what you are studying
and has the ability to, to align with your
keywords and phrases. This wouldn't be worthwhile
to type in that I learned social media and here I learned how to use
LinkedIn as a business tool, will learn about
sales Navigator. Didn't do that in my education. But again, if you can, there's a great use
of these two boxes, but not overly important. And lastly, you can add media. Maybe this is an
image of your degree. Maybe it's an image of your
certificate, whatever it is. I don't think it needs to
be an image of the school because that's not relevant
to who you are today. But anyway, whatever you choose to put here when you're done, you hit the Save button will
show up under education. If you made a mistake, you want to change something, hit the pencil, and
then hit the pencil. And you can edit anything
that's in this box. And then don't
editing or deleting. You hit Delete or
you have saved.
21. Adding Licenses & Certifications: Let's go to the
next big section, licenses and certifications. You want to use the licenses, certifications box and
section to put licenses. If you have an
certifications that you have that are relevant
to what you do, I've got 12 different licenses and certifications in here. What are they start to bottom, using LinkedIn as
a business tool or you got it from
Burris consulting? My own certification,
social media strategist. I got it from MSM,
NASM, Camtasia. I'm a certified Gallic
Camtasia and TechSmith. Actually, they want
me to do this again. I'm Sam or sales train, I'm not Toastmasters,
competent Toastmaster. I'm a certified career
transition coach. All of these are relevant in one way or another to
who I am and what I do. And I've also studied selling
the executives believe integrate online classes and referral selling
by Joanne black. These are three LinkedIn
Learning courses. You want to put licenses
and certifications again, that are relevant
to who you are, what you do when you hit the Plus system wants
to know the name of the certification or
license and wants to know issuing
organization or company. If it does not expire, you check that box. If it does expire, you
have an expiration date. You don't need to have month, but you do you should have year. I think I have month
and year on mind. Then you can have a
credentialing idea. They one of them I had
a credential in IV, B doesn't need to have that. But if you have the
certification available online, maybe it's someone a badge.com site or a
certification.com site or whatever, or maybe it's in Google
Drive or Dropbox. Then you can grab
the public URL to that actual
credentialing paper and put that right there and
add even more value to it to show that license
or certification. Once you fill this out, all the way, you
simply hit Save. If you want to remove
one or edited, you hit the pencil
and now it edited. So again, put licenses and certifications that are relevant to who you are and what you do, maybe showing
professional growth. I'm going to Evernote
Certified Consultant and that shows that I use a business tools a little
differently than some, but do not put any license
or certification on here. That again, would send your
ideal client target audience, the viewer down a rabbit hole. And once you're done
editing or adding licenses, come out of this section.
22. Adding Volunteer Experience: The next section as volunteer, you want to put
volunteer activities on your LinkedIn profile
that are relevant and, or shows growth and, or shows that you care
about your community. However, my opinion, I do not recommend that
you put volunteering here that would send your
target audience or your viewer down a rabbit hole into something that is totally
irrelevant to you. Example, maybe unless you're in the religious industry,
no religious voluntary. Another one, as you were
in the political industry, no political volunteering here. I think that creates an
opportunity for people to pre, figure you out or judge you in some way
that you don't want to be judged unless you can have a conversation with
them about that work. Serving veterans being a part of a learning and development, being a part of our
coaching group. All of that's relevant
to what I do. The only thing that
I have on here that might be less
relevant to what I do today is I've spent time at the March of Dimes
and this was helping a really important group of
people do important work. I don't think that's going to cause anybody to
look at me in a way. I don't want them to look at me. And by the way, they
don't think I should have been involved in
the March of Dimes. And I mean, I don't wanna do work with them because again, that's a great organization
that cares about others. But think about when you add a volunteer section,
you hit the Plus. Needs to know the organization
that you work for. Doesn't need to be
accompany page or school. You need to have a role of some kind of a role
we need to list. Maybe you align it with a particular calls but
you don't have to. Are you still working there which would take
away the end date? You have to have a year. I don't think you
have to have a month, but you could put both. And then again, you get 2013 characters to
talk about what it is you did in this volunteering role to
create value for others. And if you can, but only if you can, you'll use your keywords
and phrases that are relevant to your target
audience in there. And then once you filled
it all out and you've checked it and you check the
grammar, check the spelling. Then you can hit Save. You can also with
an volunteering hit the edit button or excuse me,
the reorganization button. And I can move stuff
up and around here. I can put this up above ATD if I want or down
below used to be, they had to be in date order, but it's pretty cool. They rearrange this. Now
I can, if I want to, I can move Toastmasters up above the March
of Dimes work and realign them and you
want you absolutely want the volunteer work that
you do at the top. So that especially,
especially when it is highly relevant to who you
are and what you do today. When you're done,
hit the X. You want to remove one, hit the pencil. Not only can I edit it at
all these different fields, but I can also hit the delete
button and get rid of it. When you're done with
volunteering, come out of it.
23. Adding Skills to your LinkedIn Profile: The next big section, this is your skill section. Linkedin has made some
significant changes to the Skills section. Let's talk about those. First of all, I can
take a skills quiz, the only skills
quiz you can take, or quizzes that are
in LinkedIn learning. All of these are
LinkedIn Learning. Now it's going to look, the system is going to look for skills that are relevant
to what you do. I don't think any of these
are relevant to what I do. There. Interesting, I probably should
study Google Analytics, I probably should study
and maybe Google ads, but they're not recommended
now I can do a search and I can look for other
skill assessments. For me, it's LinkedIn, but there's no skill
assessments for LinkedIn. Sales Navigator. There's no sales assessment
for Sales Navigator. I'm not a big proponent of this. I'm saying every,
everybody should do it. But you know what? It may very well add value. And if you think you
would add value, you can get the skill
badge and do it. If you don't think it's
something that will give significant value to
your role or your, to your business, your career. Don't worry about doing
it today, but that later. When you go to add
skills, you can have 50. I've already got 49, you see right here, so
I can add one more. When you go to add skills, you can select from the
suggestions or you can type in skill words and phrases and look for skills that are
highly relevant, that you can testify that you have relevant to what you do. And furthermore,
let me repeat that. If elegant all 49,
you don't want any skill in here that is not relevant to who you
are and what you do. I'm of the opinion that even for most of us,
microsoft Office, Microsoft Excel, and
Microsoft Word PowerPoint, all of those are
similar to use it. And number two, pencil, pencil for most of us. The only time I would add Word PowerPoint excel
is if my business is all around being an expert in
Word PowerPoint and Excel, then I would put that on there. But if I'm just using
those tools like I use a number two pencil
that'll put them on there. But add the ones that
are most relevant. You can also, if I hit
the Edit right here, when we go one to find what I had hit the Edit right here. I can align this skill right here with a particular position, or positions with a
particular education, with particular licenses and
certifications and violet, or volunteering or publications or courses or projects
organizations. And I can also turn on or turn off the ability
and endorsed here. Now, this is the big
change LinkedIn made. How, you know, tell us where
you put these skills to use. This might be really
important for people in jobs search for the rest of us who
are business professionals, business owners,
entrepreneurs, it may not be overly important. So I would tell you not to
worry about it too much, but it may be worth
experimenting with. But once you make the edits
here or delete the scale, make the energy at say, or to simply delete the skill. One more piece here as
I hit the three dots, I have the reorder. So I can reorder my skills. You want these top three skills to be the most relevant to you, who you are, and what you do, and who your target audience. So you can grab these skills here and you can move
them around and put them wherever you want using this area of the
reordering skills, once you're done moving
them around, hit the X.
24. Adding LinkedIn Recommendations to your LinkedIn Profile: Recommendations, the next big area of your LinkedIn
profiles recommendations. I recommend that you get a recommendation
every now and then, maybe three or four year, four or five a year. I've got 116 and I'm really blessed to
have that many people who decided to either write
me a recommendation or accept the invite for me
to write a recommendation. You're going to ask someone
to write your recommendation. What I encourage you
to do is do this. To tell Lani in a message in the message you send him when you're asked
for a recommendation. I can ask Rebecca. Actually, let me ask Gracie. Hit Continue. And our relationship,
we work together. But at different companies, the position at the time
was always be focusing on your most current position
or a current position. But here's the magic in this
personalized message field. Here's what I recommend you. Do. You tell Gracie what you
believe you did for her? Gracie, I helped you learn to use LinkedIn to be able
to grow your business, growing your presence,
your network, and growing your brand through very tactical
activities of engaging. Then you tell her what you
think the value was crazy. I believe by doing that, you are able now to be found by more people who
are looking for someone who does what you
do and you're more likely to get into the
right conversation. Then you ask this, Gracie, if you believe that that's
the value I provided for you, would you please write
me that recommendation? I pretty much handed her the recommendation by writing it in the context of
this is what I did. This is the value
I believe you got. You get 3,000 characters of text to be able to write this request in this
personal message. Do not say Would
you please write me a recommendation because you don't know what
you're gonna get. But when you ask
very deliberately, if you write me a recommendation
for what I did for you in the value I perceive or
believe you got from it, or the value you already
told me you got from it, you're gonna get a much more
impactful recommendation. And furthermore, you want to use your keywords in this west. Gracie, I did LinkedIn
training and coaching for you. I help you understand
Sales Navigator by guiding you on the
best practices of using LinkedIn
as a business tool, helping you to build
your LinkedIn profile, your LinkedIn network
in your LinkedIn brand. Use those keywords. And then hopefully they use
those keywords in there, their response based
on your request. And once you fill that out, you simply hit send. Another suggestion
I have for you is that you can use this
pencil here to edit them. If someone if someone asked
you for a recommended to me, if someone wrote a
recommendation for you and they really had big mistakes
with grammar or spellcheck. Then you may want to use
the pencil and you may want to ask Lani for revision. Before I would do that, I would copy this text. So I have this text. Then hit the pencil and then
I would end this text here. I would say, right, Right, What would he write? And then I will adjust what
I feel he should adjust. And then say, could you make
the change in this regard? Again, I want to help that person be able to make
the appropriate revisions, but I would never yesterday
revision is not real. One last point. I can hide a recommendation
of I want to hide it so that no
one else sees it. It'll stay in my system, but I can hide it from someone. And then one more piece, I would really encourage
you to be very purposeful about giving
recommendations. Don't give a recommendation
*** for tat and someone wrote U1 doesn't mean
you have to write them one. But if you're going to write
someone a recommendation, really think about using the context of what I
just shared with you. Norwood did this work for me, it provided me this value. And that's the
recommendation of a right. I'm trying to use his words and his phrases in his own content, which is my
recommendation to him, which is gonna show
up on his profile.
25. Adding Publications to your LinkedIn Profile: Alright, publications. This is a big part of biowaste is all under
the additional, Here's publications here as volunteer experience right here. Let's talk about publications. Publications you hit the Plus, you want to give it a title, you should give it a publisher named is it going
to do the company? Now, you'd give it
a publisher name is not going to connect
to own a company. I would recommend
you put a date of when this publication happened. You can add another author, let's say somebody else's
involved in you got interviewed and you don't
want to put the interviewer, you will put the
reporter's name if there, as long as there is also
connected or excuse me, on LinkedIn, you
should be able to publish the author's name. Then if this is the best part, it doesn't have those Asterix, so it doesn't require it. But if you can find that
publication online or put that publication in Dropbox or Google Docs or Fox or
someplace like that, and have a public URL for that
makes the publication much richer because now
they can go see it by clicking on
the publication. Then again, you get
2000 characters. I don't think you have the right that much about the publication. But hopefully you're following the model that you've heard
me talk about so far, it all has to be relevant. So tell me how it's relevant. Use keywords, use the phrases that are
relevant to this arc, to its publication and
relevant to what you do. And you fill this all out and when you get
done, you hit Save. And if you have a
publication that no longer believes they're
hit the pencil, that you hit this pencil right here and I can delete it or I can adjust it if I need to adjust it and hit Save again. But if again, if it's
no longer relevant, I would encourage
you to go ahead and remove it from your
system because again, you don't want to send the
viewer down a rabbit hole, we'll look at itself then
it is no longer relevant. By the way, in the pencil. This is interesting. I don't have the ability
to shuffle these. They're gonna be in
here by date order. So tells me it's September 9, 2021, almost a year. So they're having a
new publications. I need to go into some new ones and put some new ones in here. When you're done, come up.
26. Adding Additional Sections to your LinkedIn Profile: Courses. These are courses that
you do when you hit the Plus you needed
of course name, you'd have a course
number or you haven't associated with a particular
company if you want to. Doesn't say who provided
the course and there's no other fields for you to
put any other text in here. So it's pretty minimalistic. However, that being said, it's definitely worthwhile to show people that
if you are in fact growing and developing in
your role in your industry, then take courses that are irrelevant and showcase
those under courses, you might also consider
put them under licenses and
certifications if you in fact get a certification
for that course, this course didn't
have a search, so that's why I
put it down here. The next section, again, all this is under
additional projects. So you can see here's some two projects that I've worked on. I put these in here just to show you showcase how they work. You had a lot of texts,
whole lot of texts. I can put it in here. I think it's at least
2000 characters. It is a 2000 characters
in the description. But you gotta give it a name. If you're still doing it,
you turn that on here on the end date goes away. And you can, if you add additional creators and my
wife associated with one, three other people
associated with another one. What job was it associated with? You can choose that if
there is a URL like a YouTube video
or an article out there or some case
study of society, that project you can link
that makes sure this is all publicly appropriate. If you did a project that
was internal or private, wouldn't put it out there, make sure you have
permission to talk about these projects online. Otherwise that
would be a mistake, especially showing the
public URL for it. And then again, use whatever characters
make sense for you. Use relevant, use
relevant keywords, relevant phrases if you can, doesn't mean you always have to. If you don't have something keyword relevance than at
least write something, it shows that you grew and developed by doing this project. Also have languages if you are bilingual or trilingual or more, show that under your languages
when you add a language, type in the language here, then I can type in French. I say French due to eddy. And then I can say my proficiency,
native or elementary. Choose what's appropriate
if you're growing, change it so that it
shows that you're learning and getting
better at it. And we get done
adding it, hit Save. I have Pig Latin in
their only as a joke. Organizations, these are
organizations that you have been associated with
or are associated with. I recommend these
organizations be organizations that are
relevant to the work you do, relevant to your industry, relevant to your role. That's the best kind
of organizations. This showcase there, when
you add an organization, you get, you got
to give it a name. Maybe at a position
of president, vice president, secretary
of the sergeant of arms. Maybe that organization
is associated with a particular company that
you were role that you have. If it's ongoing membership, you get rid of that and
end date goes away. You can put, you should put
ear and maybe put month. Again, you get 2000
characters to talk about that organization
or that association that you're a member of. And if it's highly
irrelevant to what you do, you're heard the words
before, use keywords. Used phrase is talking
about what you do in that organization, relevant and maybe even showing growth relevant to
what you do today. Now, there are few other
sections that I haven't talked about that I don't
have on my profile. They might be patents, honors, awards, test, and causes. I don't have those,
but they work the same way under recommended
feature licensed courses. I got all of those
we've talked about. And under core education, position and skills, we've
talked about all those. So any section that I talked about or didn't talk about
that you don't have again, it's going to be under
Add Profile section. The last section of your LinkedIn profile is
your interests section. These are the influences
that you're following. The companies that
you were following, the groups that you
were a member of n, or the schools that you follow. And if you, again, you look at all 18 schools, you can look at
all the groups so that all the companies
and you look at all of the influencers by
clicking on See all whole lot of information. The LinkedIn profile can
be a pretty big document. What's important is for you to use the areas that
are relevant to who you are and what you do today and fill them out as
you move forward.
27. Testing the Keyword Richness of your LinkedIn Profile: One of the tactics of verifying
the key word richness of your LinkedIn profile is to take the content from your
LinkedIn profile and put it into a word cloud. Now, I'm experimenting with
a new word cloud tool that I discovered called vez
lo be IZZ yellow.com. Now you got to register for it. It is free, at least to the extent that the
ID to use it is it is free to do want
you to upgrade to premium paid, but
you don't need that. So I'm going to experiment
with viz low to see what kind of a word cloud I can create from my LinkedIn profile. Now in order to do this
and get the best results, I'm going to copy each of the key sections of my
LinkedIn profile content. I'm going to put it
in a text editor. I'm going to be a
little more deliberate about it than just Rob. I'll work on a word cloud. I'm going to copy each of these
sections and we'll put it into a text editor or have
gone, I use Evernote. I'm going to strip out the day. Someone strip out the
titles and stuff like that. You'll see what I
mean when I do it. I'm gonna do this pretty
quickly so you can see it. But then I'm going
to take all that tax stripped of dates
and numbers and other stuff that I don't
need to have in there and put it in slow and
see what I get. Sit back, watch how I do this and then go do a word cloud on your own
LinkedIn profile. Hang tight. Here, you'll see I had to
strip out these dates in the duplicate company name and almost strip out the
company in the graphic. So give me a few minutes. Why did clean up some
of this content again, was true about the dates, duplicate company name, and
duplicate title is clear. I'm gonna go to
the reorder screen of my skills because
I think that'll give me a much easier way of
copying all this content. So again, I got to
get rid of duplicate. Okay, so I've copied
all of the text, the majority of the text from my LinkedIn profile
into this document. Now I kicked this
document, copy it. I'm going to go put this in visualizer and see what I get. But over here in the text. And now that I've
dropped it in there, Let's see what how
can I adjust this? See what kind of words show up. Go to 65 minimum
letters of a word. So it means I don't want I don't want three-letter words gotta be at least four-letter words. How many three-letter
words in there? Yeah, on dope lots always go to four-letter
words like this. Kind of themed. And I do Christmas
or gradient or dark. So I can change that. And page size. Widescreen, pretty good. Mixed diagonal. So I don't need to play with this anymore than
I already have. I feel really comfortable
about what I see, what my word cloud and actually I haven't looked
at this in a while. I kinda wish that trainer
was in there more. I have training. I used to have the word trainer more often but I started pivoting the training. So that's okay. The other thing I wish I
had is I have Navigator, which has the phrase
Sales Navigator, other words Sail there, there's the word
sales twice that that would pair with that networking, consulting, et
cetera, et cetera. So take your LinkedIn profile, take it piece by piece, strip out all the
extraneous dates and company named, et
cetera, et cetera. And dump that in your word
cloud or if you want to use this low V IZZ yellow.com
it, again, it's free. You don't need to have
anything glamorous. You just want to see what
words show up, the biggest, because the words
that show up the biggest or the words that are ranking you in your
LinkedIn profile, both in LinkedIn and Google. Now, one other quick
tactic you could do is you could expand
all these sections. Little bit tedious to do. But when you expand all
these sections and you could do a browser control fine. And you could do the word
training or trainer. And CME times trainer shows up, it shows up ten times, but training shows up 70 times. So that's why I showed up for
training more than trainer. You could do. Again, a browser find as well
is copy all the text out, strip out all the
extraneous dates as dump, drop it in a word cloud
and take a look at yourself and see how you're showing up in this word cloud. If you don't show up in the
manner in which you want to, then you have to go back to your LinkedIn profile
and section by section. Take a look at what keywords are you using and maybe
more importantly, which ones are you not using? And then find a way to use those in a very deliberate way.
28. Course Closing Remarks: Some tactics that you might
want to consider when you're building your
LinkedIn profile is right. All of the content
outside of LinkedIn, especially your about section, your experience section, your
headlines section, right? All that outside of
LinkedIn, spell check, grammar check, and then copy and paste and put it in
your LinkedIn profile. Start with your headline, get those keywords down, and then you can
start talking about those keywords that you
use in your headline. In the other sections. You know what, There's nothing
wrong with the emoticons, but I would recommend you
use them infrequently. I'm not a fan of emoticons
and your headline, I think that distracts from
being found in service, but using emoticons and
your about section in your experience section
and other text boxes. I'm really not against that. I think it can make your
profile look better unless you are just using
way too many emoticons. When you write
your About section and you write your
experience section or those other big textboxes
use whitespace, one or two or three lines, one or two or three sentences. Blank line, and then
write some more. Make it easy to read. Again. Do most of it outside of
LinkedIn, edit, proofread, edit proofread, duty
and edit proofread, then copy and paste. Then every now and then you
should go back and look at the text you put on your LinkedIn profile
and ask yourself, is that the way I
want to say it today? Am I still doing that today? Am I using the right
keywords and phrases today? Should I change anything? Should I add anything? One other big piece of
this whole thing is that your professional LinkedIn
profile is written not just for the
humans who view it, but also for the search
engines, search bots. So that's one reason why
LinkedIn profile as 12 pages, the top areas of each textbox, it written to the human, the bottom sections of those textboxes I don't
expect the human to read, but it's going to have my
keywords and phrases in there. So the search engines find me
by my LinkedIn profile and rake me higher every time it
finds my LinkedIn profile. Your LinkedIn profile
is a brochure. It is not a resume. With that philosophy,
you want to be very purposeful about
how you write it, what you share, what information
you give to the viewer. And we very purposeful
about speaking to your target audience in words
that resonate with them. This is not a race,
it's a journey. If you go busting
through this and go, I've done that will fail,
that will not work. You need to work on it
slowly and continually. Start with your headline your
about your experience and just keep moving
forward in time, you will get a LinkedIn
profile that you are proud of. And then at that point
you're in maintenance mode. And maintenance mode means
every now and then, once, two or three or
four times a year, go back and review your profile and ask yourself this question. Is that what I
want to say today? Does that represent who I am today or do I need to change it? And if so, work on it. Thank you very much
for taking my course. Thank you very much
for sticking with me through all of
this information. I hope along the way you've stopped and worked on
some of your sections. And if you didn't
start working on it now and come back
to the course and review my conversations about those different
sections so that you're making the best
decisions in building the best professional
LinkedIn profile. Thank you.
Teddy Burriss, LinkedIn Trainer, Coach, Consultant, Speaker
