Building your LinkedIn Profile in 2022 | Teddy Burriss | Skillshare

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

28 Lessons (2h 8m)
    • 1. Course Introduction

      1:53
    • 2. What is LinkedIn Really

      2:57
    • 3. What is a Professional LinkedIn Profile

      3:19
    • 4. Who should have a Professional LinkedIn Profile

      4:06
    • 5. Getting started on LinkedIn

      3:07
    • 6. Focusing on your Target Audience

      2:45
    • 7. Defining the right keywords to use on your LinkedIn Profile

      2:32
    • 8. Write your LinkedIn Profile in your Style

      1:49
    • 9. LinkedIn Profile Best Practices

      5:49
    • 10. The Key areas of a Professional LinkedIn Profile

      4:02
    • 11. The LinkedIn Profile Intro Card Section

      18:46
    • 12. LinkedIn Profile Contact Information

      9:31
    • 13. LinkedIn Profile Services Page

      7:12
    • 14. The Analytics and Resource Tab

      4:04
    • 15. Using LinkedIn Creator Mode

      3:35
    • 16. Using the Featured Section

      2:17
    • 17. The LinkedIn Profile Activity Section

      0:43
    • 18. Adding your About Section to your LinkedIn Profile

      3:31
    • 19. Adding your Work Experience to your LinkedIn Profile

      11:40
    • 20. Adding your Education to your LinkedIn Profile

      1:55
    • 21. Adding Licenses & Certifications

      2:41
    • 22. Adding Volunteer Experience

      3:23
    • 23. Adding Skills to your LinkedIn Profile

      4:06
    • 24. Adding LinkedIn Recommendations to your LinkedIn Profile

      4:45
    • 25. Adding Publications to your LinkedIn Profile

      2:18
    • 26. Adding Additional Sections to your LinkedIn Profile

      4:51
    • 27. Testing the Keyword Richness of your LinkedIn Profile

      6:38
    • 28. Course Closing Remarks

      3:51
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About This Class

As of 10/17/22, there were more than 858 million people with LinkedIn Profiles.

LinkedIn continues to be the #1 Professional Networking Social Media site globally.

However many LinkedIn Profiles are still built without focus, purpose, or clear goals in mind. Very few LinkedIn Members create their LinkedIn Profiles using their most important keywords and with their target audience, i.e. most important viewers, in mind.

I refer to a Professional LinkedIn Profile as one where the LinkedIn Member purposefully builds their profile focused on their target audience using keywords and stories relevant to who they are today and what they do relevant to their target audience.

This course was created to guide you on building your Professional LinkedIn Profile and positioning yourself better than your peers and/or competitors on LinkedIn. Doing so is important to creating real business value using LinkedIn as a business tool.

In this course, we will discuss the key tactics and styles of building a Professional LinkedIn Profile, including the best practices for using many of the key areas of a LinkedIn Profile. 

I will share my own experiences and successes in building a LinkedIn Profile that is often found on the first page of a Google Search and how I make this happen. You will discover the importance of ensuring the content is written using words and phrases that resonate with your target audience and how to do this. We will discuss tactics for building your keyword list and then how to incorporate those phrases/words into your content.

In this course we will review the following:

  • What will you learn in this course?
  • Who is your Instructor?
  • What is LinkedIn?
  • What is a Professional LinkedIn Profile?
  • Who should have a Professional LinkedIn Profile
  • Getting Started
  • Focus on your Target Audience
  • Define Your Keywords / Phrases
  • Your LinkedIn Profile Style
  • Top 10 Tips for a Professional LinkedIn Profile
  • Primary Areas of a Professional LinkedIn Profile
  • Your Intro Card
  • Your Contact Information
  • The Providing Services Section 
  • Analytics & Resources Tab
  • Is Creator Mode For you?
  • Featured Section
  • Your LinkedIn Activity Tab
  • Your About Section
  • Experience Section
  • Education Section
  • License & Certifications
  • Volunteer Section
  • Skills Section
  • LinkedIn Recommendations
  • Publications
  • Additional Areas of LinkedIn 
  • Testing your LinkedIn Profile 
  • Closing Remarks - Go Build your Professional LinkedIn Profile

 

Meet Your Teacher

Teacher Profile Image

Teddy Burriss

LinkedIn Trainer, Coach, Consultant, Speaker

Teacher

I am a LinkedIn Strategist and Trainer.

I have been training on the best practices of LinkedIn as a business tool since 2010.

As an accomplished author, public speaker, social media engager and blogger, I have mastered and now share the best practices and principles of using Social Media for Life, Business and Career.

I love sharing the message and best practices of using LinkedIn as a Business tool through my LinkedIn Consulting, Professional Development Programs, Webinars, Workshops, Seminars, Coaching, and Speeches.

Helping individuals and businesses who want to expand their networks and grow their businesses is a pleasure for me.

Learn more about me on my LinkedIn Profile or from my YouTube Channel


My pur... See full profile

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Transcripts

1. Course Introduction: Hi, I'm teddy bears. Thank you for stopping a visit my course creating your professional LinkedIn profile. I'm in teaching length as a business tool since 2009, my job is to use LinkedIn and all types of ways. So I can help you figure out the best way for you to use it as a business tool and or career toll. In this course, I'm going to show you why it's important to have a professional LinkedIn profile and why you must have your profile focus on your target audience. During the course will go live in length, Dan, I'll show you how to navigate your LinkedIn profile and show you the best practices of developing a profile using the keywords and phrases that resonate with your target audience. Best practices, uh, building your LinkedIn profile. And I've used it all the different areas of LinkedIn profile where relevant and appropriate. And when we go live in looking at your LinkedIn profile, showing you how to actually manage your LinkedIn profile. I built this course for business development professionals, sales professionals, account executives, college graduates, people and career transition or job search, business owners, entrepreneurs and anyone else who wants to have a professional presence on LinkedIn. The benefits this class are really clear. You'll have a LinkedIn profile that's built the best possible way focused on your target audience. And you'll create opportunities to be discovered by your target audience. So I've also built a class project. It's pretty simple. It's got three steps in it. But the importance of this class project is it will help you refine your LinkedIn profile by getting input from others and including getting input from me. So let's go ahead and get started. Put everything aside and you can put aside, get focused on the screen, give yourself something cool and refreshing the drink. And let's start this class now so that you can build your professional LinkedIn profile. 2. What is LinkedIn Really: Now let's make sure that we're absolutely clear collectively on what is LinkedIn. I get it. We all know it's a social media site, but it's way more than that. And when we think of it differently than just simply a social media site, we will think of it differently in the context of use. It is by far the number one professional networking site out there. There is no other professional networking site that has grown and continues to grow in the way that LinkedIn does, 840 million people still two new members every second shell up on LinkedIn. Now I get it. There is a fair number of irrelevant bots, automated fake accounts that pop up on LinkedIn just as they pop up on Twitter and Facebook and you do exert center. But the bulk of the people on LinkedIn, our real humans, and when we use it, focusing on the real humans, put it aside and ignoring the fakes, then we'll get greater value out of these. There are about 60 million companies represented on LinkedIn and some way or another, many of them have real built out LinkedIn company pages. A lot of them don't, and that's okay. But we can still find the people in those companies through those company pages. Approximately 25% of all LinkedIn members show up every other month. That number is actually growing a little bit in this past, in this post-pandemic world that we're in. And even though the number is not as big as we'd like it to be, It's still a great number. And so 25% of your network, 25% of your prospects, 25% of the people you're looking for show up at least every other week on LinkedIn. That creates a better opportunity for you to engage with them, for them to engage with you and for you to find them through LinkedIn. Linkedin is an important business tool if you want to build professional presence through your profile. If you want to build a very meaningful LinkedIn network to be able to connect with and get introduced to other people who are important to you. And it's also an important business tool for you to build your brand, your reputation, your authority in the space that you work, in, the industry you work and maybe the company you weren't getting cetera center. When you look at LinkedIn more as a business tool and less as just simply a social media platform, then you're going to look at using it differently than others. And you're going to get greater value from it. 3. What is a Professional LinkedIn Profile: Alright, let's define what a professional LinkedIn profile is. A professional LinkedIn profile is a LinkedIn profile that you have decided to write and speak clearly to your target audience, your most important view or your ideal client, maybe your clients. But it's a profile that you've made a decision to write it so that it speaks to them clearly using the words that resonate with them. It's a LinkedIn profile that you've decided to be more deliberate about use of grammar and very much more deliberate and getting rid of him not making typos. Because poor grammar and typos can say to your target audience that you're not paying attention to the details. And so on. Professional LinkedIn profiles, one that you do pay attention to those details. A professional LinkedIn profile is why it is a profile that you've managed on a regular basis to keep it consistently aligned with your business, how your business changes, who, your target audience changes, maybe even as your career changes. So that it's not something that just is left out there on the Internet for someone to bump into and it miss informs your target audience. If your target audience changes, your business changes with your career changes. And by golly, your profile on LinkedIn needs to change as well so that people are no longer, will not be confused as to who you are and what you do today. Professional LinkedIn profile is one that you're proud of because you put the effort in and you use it across the Internet and all the different places that you can use it so that it shows up in a Google search and or LinkedIn search higher than your target and your competitor does, so that your target audience can find you when they search for the key words and phrases that resonate with them that are relevant to who you are and what you do for them. Linkedin profile is written well, you will always be proud of it and want to use it everywhere you can. And lastly, a LinkedIn profile is one that uses all of the available sections even as they continue to change so that you put all the important, relevant and useful content on your profile so that you give your target audience more ways to discover who you are, what you do for them. The more areas of LinkedIn profile, the more sections of LinkedIn profile that you use, the more opportunity to tell more stories and unique and relevant stories to your target audience in different ways. Through the courses you take, the certifications, you have, the volunteer where you have the publications out there, et cetera, et cetera, et cetera. If you minimize the use of these sections and I only use a few basics, core sections. You miss out on a greater opportunity to build truly a professional LinkedIn profile that will show up more often for your target audience. 4. Who should have a Professional LinkedIn Profile: Now let's talk about who should have a professional LinkedIn profile. I really believe that not so much what your role is or the industry or the company you work for. It's more about do you as an individual, one to be discovered by others who are relevant to you. If you want to be discovered by some of these 840 million people that are on LinkedIn for whatever your purpose is, whenever your goal is, whatever your career or your role is, then you should seriously consider making sure you've built a professional LinkedIn profile. Really lends itself well, have been a professional LinkedIn profile for business professionals who want to network with their peers. When a network of people who they can learn from business owners and executives alike should seriously consider having a professional LinkedIn profile so that they show up as an influencer in their industry and their peers can discover them. They're our future clients can discover them. The business owners, executives and go, oh my god, like this guy has the kind of business that's relevant to me. I want to know who v is. I want to know who is businesses and then I want to know who is people are business developers slash salespeople, account execs inside sales, outside sales of sales development, resources. Anybody who's wrapped up in that whole sale sphere should seriously make sure that they have not only a LinkedIn profile, but a professional LinkedIn profile that speaks clearly to their target audience. So that speaks clearly to their peers. So not only can you be found by your ideal client, but you can find, be found through referrals when your network shares your professional LinkedIn profile URL with other people. Linkedin for business development, It's a big specifics, a business to business world, but we don't necessarily exclude the business to consumer. Linkedin is almost an imperative tool to have. And business professionals and career transition also should seriously consider having a professional LinkedIn profile. So they can be found for their experiences, they can be found for their accomplishments. They can be found with the skills and the education, the professional development. They have. People bump into their professional LinkedIn profile. They look at it differently than when you look at other people on LinkedIn, they go, Oh my God, this person is clearly telling me who they are, what they can do, what they have, and done, what they enjoy doing. And I want to know more about this person. So if you're in career transition, you really need to seriously consider about having a professional LinkedIn profile. And last, my last bullet here is that recruiters should seriously consider not only using sales and LinkedIn recruiter or LinkedIn or LinkedIn Sales Navigator or whatever tool they're using for prospecting for candidates. They should also make sure that their LinkedIn profile is very clearly designed and written. Not only for the companies they serve and the people they serve in those companies, in their role, but also for candidates. So Canada can see, oh my God, this is a recruiter who understands. This is a recruiter who does the right thing, walks the walk and talk the talk in the contexts of helping candidates meet clients and clients meet candidates. Recruiters out there all the time who have lackluster LinkedIn profiles. And I can't help but imagine that when they reach out to not only companies but ended up but candidates. Candidate goes, I don't know who this person is or really not telling me who they are and how they help, how they serve and how they care. It's a missed opportunity for a recruiter to have a lackluster profile. 5. Getting started on LinkedIn: Now we get started. It's really if you don't have a LinkedIn profile, I really encourage you to start with these ideas. First of all, everybody, I think my personal opinion is you should be using Google Chrome or Mozilla Firefox. Now, I'm, there may be other browsers that worked well, but I know from my own experiences that Safari and Microsoft Edge have to have in the past not worked well for me. Some of the features, a LinkedIn and some of the features and other social media platforms, a random realms of those browsers. Now you may not be having a problem, but I know from my own personal use, Chrome as my number one go-to, Firefox as my backup. If you don't yet have a LinkedIn account, it's this simple. Go to linkedin.com, click sign-in or clicked started account. Then follow the basic guidance that LinkedIn provides early on to do the things that it wants you to do. One day I will tell you not to do is that when it gets to the point about network and it asked you to add your contacts from your cell phone or from your Google account or from wherever it pulls in from. Don't do that. Let me repeat. Do not initially add your contacts from your own contact list to LinkedIn. You're not ready to do that. But follow all the rest of the guidance and the contexts of starting your account and in the context of adding your about section, your headline, your experience, et cetera, et cetera. And then once you've done the very basics, then come back to this course and follow my guidance and ignore what LinkedIn says. I'm going to support what for the most part, what LinkedIn will be offering for you. But I'm going to give it to you in a much better way and we'll give it to you. Not only how to click, click Play. The philosophy behind why you will do what you do. You know there's a lot of people out there who do the work similar to what I do. And I have a lot of peers who I trust and respect. But there are a lot of other people who are showing up on LinkedIn and Facebook, and Twitter and YouTube, et cetera, et cetera. Who do not have the experience. They have not done, they're practicing, they have not done the experimentation. So I'm not telling you not to follow other people's guidance, but I'm going to tell you just as I would tell you with me, challenge why I offer this. Challenge people when they say you should do this. Why? So that you understand, if someone tells you to jump off a cliff, asked them why. If the reason makes sense, maybe ask them why again. But if the reason makes sense for something that I share with you about how to set up your LinkedIn profile, you're more likely to follow that guidance versus by simply tell you do this and don't ask why. Ask why often. 6. Focusing on your Target Audience: Here's the first big point about building IT professional LinkedIn profile. You must focus on your target audience. You gotta be clear about this than the clearer you are, the better is going to be. When you are writing your LinkedIn profile specifically to the right person, then you're going to use messaging that is highly relevant to them. In the business-to-business space you want to do, you may want to define your target audiences. Who is the person in that role? What's the role? Arn, maybe what are the company types they're in? Maybe what's the industry that they are in? Maybe is gonna be what geography or region. But you take your target audience and you get focused as much as you can on who that human is, then you're going to be speaking in a language that is very relevant to them. If you're speaking to a broad audience, then you lose the ability to talk in a manner and speak in a manner and use words in a manner that's relevant than the more focused you get, the better your message and becomes. I'm not saying you can't have a diverse message that focuses on different people. But you need to understand when you're writing this sentence, are putting this content on your profile. Who am I speaking to? And again, you may have a section in there speaks to business owners. You may have another section there speaks to somebody else, but be clear about using words that are focused on the target audience. In a business to consumer space. Maybe a different dynamic of who that person is. Maybe it's someone who's specific interests. Maybe it's someone with other personal demographic information. Maybe if somebody was a different lifestyle interests could also be geography and region. But again, however, you define your target audience. You need to be clear about who they are. Because when you start writing your content on your LinkedIn profile, again, you're writing it for them. By the way, if you're not sure how to do this, then maybe look for resources that can help you. Maybe if you work in an organization as a marketing staff, may reach out to your marketing staff and ask them who is our target audience helped me to find that clarity. Now, by the way, maybe they do know that, maybe they don't know that. But ask the question, maybe you gotta go into an external resource to help you have that conversation. But whatever it takes for you to be clear about your target audience, invest that time now, and you'll be far more successful through the rest of this course. 7. Defining the right keywords to use on your LinkedIn Profile: Now once we know who our target audiences, now we can get clear clarity on what are the words, the phrases that are important to them. Marketing refers to SEO keywords. I refer to these as the words and phrases that resonate with your target audience. You got to understand what those words are. Don't rely on the words and phrases that you hope your target audience uses. I made that mistake years ago. I actually use the phrase most important viewer over and over again. And I discovered that my target audience doesn't use that phrase. They use the phrase leaves. They were used the phrase target audience, they use the phrase ideal client, not most important viewer. So I stopped using that phrase and now I use this phrase, target audience. Due to the research, maybe it means that you have to go ask them. Ask your target audience, your ideal client, your best client, what are the words that you use when you think about what I do? And when you hear the words that they use, that may very well impact the words that you want to use there. By the way, you may also do even more research as you collect these keywords and phrases. Maybe go to Google treads and do an analysis on which one of those words and phrases a rank higher in Google searches. Because those words and phrases rank high in Google searches that are likely to also rank high in LinkedIn searches as well. So get focus, prioritize this list of keywords and phrases, and then never lose that list. Always have it in front of you. Not only while you're building your professional LinkedIn profile, but also while you're building your website, you're writing blog posts, you're writing articles, you're doing LinkedIn articles, you're doing YouTube videos, whatever. So you strive to use those words and phrases in all of that content, not like a robot or a machine, but you'll embed those phrases in everything you do. The right human way. By way, I often do this if someone calls me or message me and we'll get into a conversation and they're brand new to me. I'm going to ask them what were the words and phrases? How did they find me? Did they do a surge? What words they use when they do the search? Because I wanted to understand how people find me, because it's the right person finds me. I want to use those words and phrases more so that borer are the right people can find me. 8. Write your LinkedIn Profile in your Style: Another really big point to consider, and that is your LinkedIn profile style. This is all about the language that you use, and I'm not talking about English or Spanish or Pig Latin. I'm talking about the way your words come out of you, the way you write your words. Don't subscribe to someone else's style of writing. You need to write in a style that is a lines of view as a human allies with you as the professional you are. Use your words, use your tone, use your own level of professionalism for malady or even your own personality. Have a good friend of mine who has no problems referring to herself in a derogatory way. It's pretty passionate, pretty powerful, but she uses words I won't use. So be very deliberate about showing your real self when you're writing your LinkedIn profile style. By the way, your target audience may appreciate a little bit of snarkiness. They may appreciate a little bit of humor. You know, better than anybody else what your target audience appreciates. So make sure you're aligning yourself with that and not trying to be something different in your LinkedIn profile than you are in real life. It's really important not to be misunderstood and misinterpreted. Don't be a fake, but good friend of mine named Dr. Seuss said this years ago, you are you That is true or the true? There is no one alive. Who is you are then you lay your real self, long as it's appropriate and relevant, let your real self show up, show up in your LinkedIn profile content. 9. LinkedIn Profile Best Practices: Alright, here's a few best practices before we go into LinkedIn and we look at all the different areas. Here's a few best practices you should consider when you're building your own professional LinkedIn profile. Here's ten of them. I'll share with you the real what. Everyone needs a profile picture and this is a photo of you and image of you just to view? No, no girlfriends or boyfriends, their arms roll your shoulder? No photo of you with some celebrity, no photo of you and some big scene where I can barely picked you out, make it I'll shoulder or chest up photo of you showing your target audience who you are. When people see your profile picture, it shows that you're approachable. And conversely, with no profile photo, it shows that you may not be approachable. Number to use a headline that tells your target audience what you do. Most headlines out there or title at company. That is the wrong use of the number one most important field only dent to earn 20 characters in your headline. You want to tell your ideal client, your target audience, who you are and what you do relevant to them. Number three, ensure your contact information is up-to-date and make sure it works. So make sure you have your current business email address, your current business phone number, your current business website address, and click on the website, click on the email, make sure it works that you don't have a typo in there. It makes it harder for you to be accessible because people who are successful in life are easily accessible. Number four, when you write your About section, don't write all this fluffy, self validating, overly promoting and a content. Tell little stories about what you can do, what you have done, and what you enjoy doing using the keywords that are relevant to your target audience. We will talk about all this a lot deeper here momentarily. Number five, use the featured section. So if you have content that's online event, blog posts, YouTube videos of either LinkedIn articles, whatever content you add that can add value to your presentation. You are what you do. Seriously consider using that featured section to provide that content so people can learn even more about you. Number six, Use your experience section to show your growth to who you have become. Do not have all of your prior jobs that are on LinkedIn, on your LinkedIn profile. And just simply talk about the company you work for, the products they sold, the services they had, and the work you did for them. Instead, think about talking about your experience in the contexts of growth, professional development, and how did you become who you are today? If you can't talk about what you did in the past, that is relevant to what you do today than you absolutely have to talk about what you did in the past that helped you grow. Number seven, your skill section. You're gonna have 50 skill words. I see profiles all the time that has skill words that are no longer relevant to who they are and what they do today. So make sure your skill words section is highly relevant to the work you do today and your target audience. If you have previous skills, like DID IT work or previous guilds were you're a barista or you drove a trash took, and that's in your skills section. Get it out there because it's distracting your target audience. Again, all the content I've alluded to this throughout this section, all the content on your LinkedIn profile needs to be relevant to who you are and what you do today. If it's no longer relevant the knee to talk about how you grew. If you can talk about how you grew and you can't talk about relevance and you need to seriously consider does it need to be on your profile? Number nine. Again, then the converse that nothing irrelevant should be on your LinkedIn profile. It because you don't want to send your target audience going down a irrelevant rabbit hole will try to learn about what you did this no longer what you do. Make sure you don't create that environment where again, you're either confusing your target audience or you're making them look at you in a way you don't want to be looked at. My last big best practice is spell check and grammar check. You do not want to have a LinkedIn profile where you show up as a project manager. You do not want to LinkedIn profile that you show up as a pubic relations manager. So check your grammar, check your spell check so that your LinkedIn profile is absolutely a professional LinkedIn profile. Here's a quick little bonus. Review your LinkedIn profile regularly. What you write today, six months from now may still be relevant, but you may have a better way of saying it. But you write today, six months from now may absolutely have changed. If you change roles, if you change focus or have you changed, your target audience is. So you should not just build a LinkedIn profile. Go, I'm done. You should build a LinkedIn profile and on a regular basis, look at it and ask yourself, is what I'm saying, it's still relevant to who I am into my target audience. If not, you should adjust it. 10. The Key areas of a Professional LinkedIn Profile: Hello, hit the key, what I call primary sections of a professional LinkedIn, LinkedIn profile. Again, we'll drive into these deeper in a moment, but let me make sure you understand what they are. First of all, the top of your LinkedIn profile is either called the top card or the info card. This is what people see when they first land on your profile. Need to make sure you understand how to write build that. Secondly is your contact information. This is the box. So in your top card, when people find out how to connect with you. For creators, we have the featured section and a few other sections that may be irrelevant. And these are for people who want to create and share content, could be very powerful. And your professional LinkedIn profile, if you are in fact a creator. Your about section is 2,600 characters is the biggest single box on your LinkedIn profile. Understanding how to build that, which we'll talk about in a minute, is critical for that section to create value for you. Your experience section. This is the next big section of your profile. It's the story of your career growth. It's the story of your roles and how they changed. And now you developed education section. This is where you put the education that you have again, that's relevant, or at least in some regards, relevant to who you are, what you do so that your target audience can discover, oh my god, his personal learned here. This person grew here, et cetera, et cetera. License and certificates. Again, we'll talk about this in a very deliberate way. This is where you show your target audience what licensures you have, have had that are relevant when you show your target audience different sort of certifications that you have that are relevant. And it shows your target audience that you are deliberate, intentional about continual growth. Volunteering. A lot of people have a philosophy that they want to work with, people who are givers. So if you are actively involved in volunteering, we'll talk about these areas and what, how you should use the volunteer section to again, show your target audience what you do. Again, we've touched on your skill section 50 skills that can be shown in lots of different ways. You can add lots of different skills. You can align your skills are different. Experience sections, education sections, project, et cetera, center. This is a much more diverse area than it used to be. And we'll talk about this recommendations as a powerful social proof tool where other people tell your target audience your value. Other people talk about what you've done for them, how it's helped them. To very powerful section of your LinkedIn profile, your publications. If you're a writer reviewer, producer of your YouTuber, podcaster, you produce videos than the publication section can be again, another powerful part of your professional LinkedIn profile. The next section of your professional LinkedIn profile is your leisure courses. Again, if you are a continual learner and what you're learning is relevant to your target audience, are relevant to what you do for them. You should consider using courses as a part of your professional LinkedIn profile. Organizations. These are associations that you're part of that may be relevant to what you do, maybe relevant to how you bro, maybe irrelevant to how you blossomed into the professional you are today. So great place to show that for your target audience. There are lots of other sections that we'll talk about it touch on as we go through this course. But that's what you understand. This list right here is the key areas where you start and you could add those other areas as you progress in building your professional LinkedIn profile. 11. The LinkedIn Profile Intro Card Section: Hi, here's my LinkedIn profile. Let's start at the very top. Is your banner image. In a banner image needs to be, but I think it's 1,500 by 300 something I usually referred to as four by 14 times as wide as it is tall and it should be a minimum of about 15:16 pixels wide. Now what should you put there? You should put anything there that is pleasant, interesting in thought-provoking idea just looks good. It doesn't always need to be branded your company. It could be, but it doesn't always need to rebrand your company. And when you go to add an image there, there's the pencil right there. When you go to add an image there may very purposeful and know that you have permission to share that image. And if you don't know that and you don't have permission, now there's lots of places to get images. Linkedin as some basic images. Some of them are societal focused images that would accompany a website out there called unsplash.com. Check always check the terms and services. Always could check the copyright actions of any image you share on anywhere, including on your LinkedIn profile, and make sure you have permission to do it. One more thing to think about when you add an image, be careful that you don't have a message or something really powerful to share over here because it's going to get covered up with your profile picture. And you also might want to look at when you put that image on your profile, look at it on mobile and make sure it looks well as well, because it doesn't look good on mobile than you may not want to have it because there's a whole lot of people using LinkedIn Mobile App. Look at the next section about this whole area right here is called the intro card or the top card. Okay, Next section. This is your profile picture. Everybody needs a profile picture. You can add a profile picture here by viewer edit profile picture. Now if you have a profile video, you can view the video here, but you can't add the video on desktop. You can only add the video and edit the video on the mobile app. Talking about that in a minute. But everybody's have approval picture and as I said earlier, it should be a photo of you. I recommended it take up a primary portion of your face. Take up a primary portion of this area here. You don't want to be a little dot on the horizon, The Great Wall. And you definitely don't want to be somebody who had somebody's arm around your shoulder and you don't need a picture of you, your dog, your cat, your boyfriend, your girlfriend, and some celebrity. Make that a photo of you. Absolutely. Never have that be a photo of your company brain. Again, the profile videos as a whole other conversation for another day. You do that on mobile and you can do, you can create the video in any application you want to create it in. Make sure it fulfills the parameter that I think it needs to be less than 30 s. I can't remember exactly, but I'm not gonna teach that here. But you can add that again from your mobile device. Here's a third area, your photo here, your profile picture. You can add what's called frames. This is the original image. I can put the hiring banner on there, but I want to, or I can put the open to work banner on there. Now, these are gonna be 100% visible to all LinkedIn members because your profile foot Podeh photo is visible to all LinkedIn members. I would recommend you to be very purposeful about adding either the hiring or the open-door. Open-door is pretty easy. You're either open to work and you're publicly telling the world to doing that, including your boss or your Xbox or whatever. Hiring. One of the ideas I have a goal to hiring banner frame is if you put that on there and you're not actively involved in the hiring yourself, you may get bothered by out people reaching out. Do you want to know what your hiring now maybe you're okay with that. But you better be willing to accept those inquiries yourself. And just because your company is hiring doesn't mean you had to put that on your banner, on your frame. So be purposeful about what you've put there. One more piece about your picture. I didn't say this earlier, and I recommend the image B, 600 pixels by 600 pixels. Pixels. Do not get a little tiny thumbnail picture that someone sent to you and put that on there too little look like crap. And additionally, if you're going to take a picture, make sure you have a fair amount of light in front of you so that you show up well in the image and never take a picture of you in front of a door or in front of a cinder block wall, puts up the pleasant behind you when you take that picture view and make sure that you are the primary area, your head isn't. Maybe my chest up is the primary parts of that image. So you stand out. Alright, here's the next big thing, your name. I'm gonna hit the Edit pencil here. And let's talk about this. Before I go down in the name area, you can barely see it because I've got the dark screen, but you can see a little triangle right here. I click on that triangle. I have two options. I can have open profile, which what that means is anybody on LinkedIn who is not paying for LinkedIn, who does not have access to in males. It can still send me an InMail from either LinkedIn Sales Navigator, because I have what's called an open profile. And so I turn that on, I can turn it off, I want to, but I prefer to have it on. And here's why. There are many who say they want at all, because they get and dated with within males, three in males from people who are totally irrelevant to them. Now, I get that, I get a few of those in males periodically. I would much rather be able to hit the acts of the don t know or they ignore or whatever the button is. And have this option available for others who are real to be able to get a hold of me through my open profile, make a decision which one you want for you. And again, this is only if you're paying for LinkedIn Sales Navigator, premium recruiter or whatever. The profile premium badge. This is the button that either shows or doesn't show this gold ions on your LinkedIn profile. Now, again, for me, I want that on because I want people to know I was serious about using LinkedIn and most people will pay for most, not all pay for premium LinkedIn are serious about using. So that's why I let people see that logo. Alright, that's talking about your name. Firstname. Pretty easy. By the way, my name is Teddy Lee Burris Junior. But I go I go by Teddy births. And that's the only thing I put in these fields is my first name Teddy, and my last name burst. There are people out there who want everyone to know they have an MBA, a CCU, ABC, and NBC, Fox, whatever are those certifications are I'm okay with one because especially if it shows who you are as you've developed in light MBA, PhD, Those are great because you want people to know that. But don't go. Real, real estate injury in industry, they complain to the lastName field wasn't big enough to have all their serfs they want to share. Don't do that. Let your name field, fields be all about you as a human. And we'll talk about all those certifications, other spaces. That's going to be my opinion. The additional name box, this is maiden name, maybe its nickname. So you can use the additional name field for those purposes. I wouldn't put nickname in there or maiden name if my business world that I deal with today, who I want to deal with the future. If they don't know me in that context, they don't know me as Lee. I'm not putting Lee in there. They don't know me as if I had a maiden name, whatever. They don't know me with that maiden name for that nickname, I recommend you don't put it there. Don't add more content that can distract your target audience. Here's the next big one, your name pronunciation. Now again, this is another one of these fields where you can only add that via your mobile device. Of the intent is to get your name pronunciation out there, which I love that because I struggle with the pronunciation of some people's names and I shouldn't. But am I grateful for those who put it out there to help me not make a bullet myself. So use that now it's a 10-second field. So if your name is not 10 s long, you've got a few four or 56 8 s of additional audio space where you can tell your target audience what you do for them. Pretty cool use of the field, but lead with making sure I know how to pronounce your name appropriately. Now I can delete it from here, but again, I only can add it for the mobile device. A song about pronouns. There are lots of opinions about pronouns. I'll share mine with you here right now. I accept them. They are important to others. Thus, I need to respect them. Now. They are not important to me for the most part. So I'm not going to use pronouns on my LinkedIn profile, but I will absolutely respect others who use their pronouns, especially if I need to understand that person in a different pronoun, then what I typically would have done, let me tell you, I've made a mistake before where someone who did not have a profile picture, whose name was Kim. And it turned out he was not ashamed. And I inadvertently referred to him as she pronouns would have made me, kept me from making that dumb mistake, by the way, in the most, for the most part so would have a profile picture. So you use pronouns appropriately, and if you don't have a need for using them, don't use custom and use that field to be ranting and raving about you. Use them in the context they're intended to use or don't use them. Alright, this is the next big section. This is a big section here, your headline, you get 220 characters in your headline. So what you need to do, remember earlier I told you to figure out who your target audience is. Figure out what are the keywords and phrases that resonate with them. Then you use those keywords, you use those deliberate phrases throughout your entire LinkedIn profile, including in your headline. You may want to take those words, take the most important priority keywords, and figured out how to use those within 220 characters. Now, I started with just referring to them because this is what people, these are keywords that are important to my target audience, social selling, prospecting, and branding. But then I went ahead and I a statement. I can stop your sales team from wasting time on Linkedin with highly focused LinkedIn and Sales Navigator training and coaching. That's a pretty big sentence and it fits right smack on my headline. And it's important to my target audience, focused training, coaching, helping people to stop wasting time. So think about the kind of a statement you could make that may incorporate, should incorporate your keywords and phrases. And that's the kind of statement or state myths that you would put in your headline. I went on and continued and said, I do this work virtually unknown present on, on-premise. So think about this long and hard. Know clearly what the keywords and phrases are. Know who you're talking to, and try to write a 220 character statement might be broke up with a little separators. That's okay. But make sure you're speaking to your target audience, telling them what you do for them. By the way, you may not get this perfect the first time through. That's okay. If you're working at getting better all the time, eventually you'll have a headline that you're very proud of. Let's continue on in the intro card position. This is where you choose what output current position. I have a bunch of them here that are all relevant to different areas of my business. But you get to choose which of the current positions that you have that you want to show up in your intro card. So you select that current position and then you make sure this is checked. And that's going to show up right here on your intro card. And by the way, if you don't have the right position here, you can add a new position here. I would typically say go down and we'll talk about that later in the experience section. I would just go down to the experience section and add it there. But you could do it right here if you want to. Here's an excellent industry. Linkedin made a huge change in their industry options. Probably middle of 2022. It's all it's all right now it's August 2022. I used to have professional development here. Well, professional development is no longer one of the options that's available to me. So I had to switch to something else and I switched to business consulting services. I don't know, Some days I think maybe I should do marketing. Marketing services, but I really wanted to professional development, professional training and coaching now that's still available. So maybe that's what I want to have. But you want to pick the industry that is the most relevant to the work that you do. Because sometimes your target audience may be searching for people in that industry. You want to put yourself in the right industry so you can give his failed, unfortunately can't choose multiple industries. You can only choose once. I'm actually going to switch mine to that. Here's the next section of your intro card and as education, now again, I got a selection. I can select one of up to multiple schools that I may have listed. And then once I've chosen the school I want listed, that's turned on and then you education's going to show up right here below your experience section. I'd recommend again, I recommend unless you're unemployed, I recommend you put the current company up there in the intro card. And unless the school you went to is totally irrelevant to what you do today, totally irrelevant then I wouldn't put it there, but for most of us, I would always put it there if we have it. Mottola education later on as well. Here's the next big section, the location. This is also important. So my zipcode that I work at a predominantly is to seven one-on-one. But didn't go See that's when Sam actually, my real office now is 2706. Okay. That's advanced, North Carolina. That's a small city. Most people are not looking for people in advance, North Carolina. But because I chose to 706 loop and I had the ability to do, I can choose this region, Greensboro, Winston High Point. Now that puts me in a bigger area and it makes it easier for me to be found. If I only have myself and advanced, I would be minimized and the opportunity for me to be failed. So you put your region, you put your postal code, and then you choose my recommendation, choose the largest region. Now, if you put a postal code here and the region you work in doesn't show up, then switch the postal code to one that is relevant to that region. You want to show up in the region you work, not necessarily the region you live in, but the region where you primarily work. For those of us are global is still important. Because I got people all around me and we're looking for me and they may very well looked for me in that region. They're not going to look for me in advance. I'll tell him about the contact information in a minute. Then the next style section you have right here, you can see it right over here. Your ticket to master LinkedIn is right here. This is fairly new as of early 2022. You can put a URL there, and then you can put the texts that that URL is going to be hyperlinked to it. And that'll show up right below region on your LinkedIn profile. A couple of other pieces that are important in this intro card. We'll talk about this section here and a little bit this has got part of the creator mode I'm talking about that minute. There's the website that I've told you about this, my number of followers shows up because I am in using creator mode. We'll talk about that. This right here. You get to look at this. I'll just so you understand, this is going to all if you have less than 500 connections, go give you the number. If you have more than fiber connections that go, say 500 connections, because it shows up as a hyperplane. That is telling me and my network that as long as we're connected, you can click on that and you can see up to 1,000 of my LinkedIn connections. Now I want that on. The reason why I want that on is I want to be able to help my network. Now if you're not connected to me, that's not gonna be a hyperlink. But again, if you're connected, I want, I want my network to row. Look, go look at my LinkedIn network. If there's somebody whom I know, whom I can introduce you to, I will do that where relevant and appropriate. That's hype. The fact that it's got a hyperlink means I've enabled it for my network to be able to see it. 12. LinkedIn Profile Contact Information: Let's talk about contact info. In your contact and pose a couple of things to be aware of. The pencil. Let's talk about this profile URL for somebody hit that. What if you have not edited your custom LinkedIn profile URL? I recommend you do it. Furthermore, I recommend that whenever you put here, it needs to be relevant to you as a human. Not you and your role, position title whatever. Not you and your company, not you in your industry, but you as. And the reason why I recommend you do that is because once you've customized your LinkedIn profile, you never want to come back and have adjusted ever again. Because now that you've got your custom URL. And when your LinkedIn profile is showing up in different places as you start using your LinkedIn account. It may show up on your website, may show up when your company's website may show up as a link in an article somewhere. It may show up in our blog posts and they show up in the notes of a podcast wherever you're using it. The more you start using it, the more it ranks your LinkedIn profile higher. So that your LinkedIn profile shows up in more Google searches. But if you change that because you change industries, if you change that because you change companies or roles, all that SEO value plummets down to zero and you start all over again. So make it all about you and never change it. Furthermore, I made a very deliberate decision and it took some time to get here that all of my social media presence, my, my Slack, my YouTube, my LinkedIn by Facebook, my Twitter, and my Instagram. I TikTok new name it, including my Skype account is TL births, TL BU, RR, ISS. The value of that is now someone goes in Google, handle. They find me everywhere and I want to be found everywhere. Doesn't mean AD connect with everyone. Doesn't mean, mean I need to share all that stuff, but I wanna be found with my handle. So think about that as well. If you have the ability to do that, have one handle that you use everywhere. While you're here, you might want to stop and go ahead and look at this edit visibility and makes sure that your profile picture is visible at the very least, to all LinkedIn members. I recommend public so that people can see who you are like. Oh my God, that's the guy has sat within that conference. And then the other thing is make sure that everything on here, whatever is here, make sure it's checked with the blue check. If you if you think, Oh my God, I don't want people see my certifications than leave it checked and go get rid of the certifications that you don't want people to see because you should never put any content on your LinkedIn profile that you don't want anybody to say. After you customize your profile and your review that, then you can go back to your LinkedIn profile. Now let's talk about email. And email. This right here will take me into the settings for me to be able to other e-mail addresses. Here's my recommendation. You should always have your personal e-mail account and email address that you will never lose, whatever that is. Maybe it's an outlook, maybe it's a custom Gmail. Maybe as a Gmail, whatever your personal email address is, put it on your LinkedIn profile and never take it off. And by the way, never lose access to it. But then if you are in business and you have a business email address, if you work for another employer and you have a business email address and you use LinkedIn for business, then I highly recommend your primary e-mail address be your business e-mail address. Always have your personal. But if you use LinkedIn for business, your business e-mail address, the primary e-mail address. Little bit more here. So here's my business phone number. That's not my cell phone numbers, my business phone number. So I recommend again, if you're using LinkedIn for business, put your business phone number on there. Now it doesn't need to be a direct line, even though I would probably recommend it be that it could be the main number. And if you're not in business and if you're in career transition or you, then I would strongly encourage you put your cell phone number there. By default, the only people who see your email address and your phone number, or is the people you're connected to. Now you can change that. You can make it more accessible to everyone or less accessible to know when. But I recommend you put your business e-mail, but your business vote if you're in career transition, put your personal phone there and make yourself accessible. The more accessible you are, the more successful you can be. Give it the right type. And then it's talking about address. The only reason I'm putting a address on my LinkedIn profile is if I want you to come see me at that address, I have an open door unlocked at 08:00 in the morning and lock it at 05:00, wherever it is. I want you to be able to come see me. If I am not if I do not hold that type of environment. Or want to have that type of environment. Don't put an address their tone to the next field. Your birthday. Now, again, a lot of different opinions about this Mattel, you, why I have my birthday there. I want people who I am connected to, only my connections to see that July 9th is my birthday. Now I get a lot of birthday greetings on that day. And for a couple of days after a week after. Many of them are just people being polite and they are not my target audience. They're not people who are really important to me in the context of my business and my career. However, every now and then, somebody who is important to me and my business or my career will acknowledge my birthday. And for me, it's an opportunity for a conversation with the right people. So I leave that enabled and I minimize any, if, if any, engagement with everybody else. And I pay attention to the right people who acknowledges my birthday. And I look for a way to move them into a conversation where relevant and appropriate. Alright, so my websites, today, you're going to have three websites in your LinkedIn contact information. When you put a website, if you want to put the full URL and give it a name, tag it, whether it's personal company may be blog or portfolio. I wouldn't use RSS feed or other. They don't really do anything for most people. I use pretty much company and all of mine. And then you can again, do you have a second one? And you can have a third one? Makes sure these are websites that you want your target audience to go to. Do not put a website on there that you like, Oh, this might be cute to have it all in there. This is business. You've got to put a website on there. There have been better be a business reason. Do that. Business reason to see my website, my business website because it's all my solutions and services a business need. But I'm going go to my YouTube channel because I'm building a following on there to make me money or business reason to go look at my master of my core OS space, I make money there. So I will send them to those three places because there's a business reason. Now, there's a button here. This is October or she Mrs. August of 2022. That button does not work on desktop. I actually don't think it works on mobile either. So it doesn't work right now. So ignore that. Let's go the next two and the last two sections and your contact information, instant messaging. If you're using WhatsApp, if you're using Skype, if you're using Google, Hangouts, et cetera, et cetera, to chat with your target audience, to chat with your clients, chat with your prospects, then put it on there. But if you don't actively use and instant messaging platform to engage with your target audience, clients, et cetera, et cetera. Don't put it on there. Don't send them down a rabbit hole that you're not there. They're not going to find you there. I used to have Skype on that. I very infrequently you will take a call on Skype, may make a call. I might arrange to make a call, but I don't leave Skype running for me to hear show up, so I took it out of there. And the last one is listed as other services and I'm not really sure what other other services there are besides Twitter. Now I have my primary Twitter account there. I use Twitter. I don't use it every day. I don't use it for everything, but I am on there. It is a legitimate, up-to-date Twitter account with current content. So I'm happy for people to find me on Twitter. Otherwise, I wouldn't put it there if you're not using Twitter, but yet you have a Twitter account. Go delete the Twitter account and make sure it's not on here. Don't send them down a rabbit hole. So this is the contact information. Once you made the changes you want to make, you hit the save button. 13. LinkedIn Profile Services Page: Let's talk about the Open Tool button. The Open Tool button for those who are not used it, it will have three things in it. It'll have the ability to find a new job to different settings. You can have there, the ability to turn on I'm hiring and we'll also have unless you've already set it up a providing services button. If you're, if you're wanting to find new job and you want to change your settings so that recruiters are in or others can see you're open to work, then you use that right there. By my way, you know, sometimes you can always get to it right here. Just hit. If you were actively hiring and looking for new candidates and you want everyone that sees your profile to see that you're hiring. You'll click there. And again, it's also right here. Unless you never added it. I've added it and turn it off. That's why it's there. Now let's talk about I'm not going to tell him about the recruiter job or the job thing. Those are two different conversations. But let's talk about the providing services. Providing services. If I hit the pencil right here and edit it, it brings up what's called a services page, services page, and there's the number for the services page, a public page. You can share that page. Let me see if I get rid of the edit button. Control a, control C. Let's hit Enter. And there's my services page. So this is a public page for every one is who is logged in to LinkedIn at the time. They can see your services page. Now, what do you have in your services page? You've got about section that has, I think it's 500 characters plus the location, plus the ability I'm hit their head and show to you. So it's 500 characters. I've used 492. And then you also have the work location. You can you can choose your primary region if you want to, because you may work in that region, as well as you can choose that you do work remotely. Now, I'll just go to the top services provided. These are only services provided that are built into the LinkedIn system. For me, I want to see Sales Navigator training. I want to see LinkedIn training there. I don't have those options. You can only choose the services. You get ten services, but you can only choose the ones that are in the system. Now, what does that mean? Means you made it and look around through the available services and make sure you're picking the best possible services that align the closest to who you are, what you do. So put those services out there if you want to build a services page. Again, this is U for you personally. So if you're a, if you are a business development world, if you're a deliverable world, urine a product solution we're on, then you may want to have a services page and make, make yourself available through that page. Then you use this box of 500 characters. And again, you tell your target audience what you do, what you enjoy, doing, how you help, how you serve, how you create value in 500 or less characters. Now, reviews visibility. You can allow LinkedIn members that you're not connected with the message you for free. So this is a, this is tidy and a client request. This is tied into open profile. So because I have open profile, people can message me for free in the context of my services page. And above that review visibility. This lets everyone see my reviews, only my LinkedIn members or nobody to see the reviews that I have on my LinkedIn profile, excuse me, all my services page. Who can see your services? It's a totally one arm to set up public anyone because I've made my profile on her present public. I can get rid of this if I want to get rid of it. So this is editing your services page. Now some other things that are on your services page. First of all, you can get requests and you can see that I've got a request that's going on here that someone needs help business plan, marketing research, I may very well respond to her was created a day ago. It's still open and I don't know that she's gotten any, so I need to respond to that. So I'll probably respond to this later today on the new thing about service requests I like is I get to see who the person is so I can go find that person and maybe even engage with them outside of the services page. So anyway, here's our project is someone wants help with and they're asking me to propose on doing that work. Now here's client projects. Now if I've done some work, this is going to show up here. Or if I've submitted to do work is shown up here. Doesn't mean I've done the work in here and I've submitted for a whole lot of them. I've gotten a few I haven't gotten a whole lot for me. It's less about getting business for my services page, but it's more about another channel for me to be able to tell my target audience what I do for them. The last thing on your services page as I view it as an admin, is this is what is reviewed. So I can you can invite people to review, write a review about the services you give. I've asked a lot of people, they have not gotten to it, so I'm going to remove them and I'm going to come back later on. And this is Troy wrote me a review. Martha, these people have written reviews, but I can have now that I've withdrawn the similar withdrawal, this one. Now that was withdrawn those two, I should have 15 credits left for me to ask for more reviews. My recommendation with these reviews would be to call or message that person first. Say to them, Look, I'm using the LinkedIn services page. I'd like for you to write me a review in the context of a project that I've just recently completed for you or I created this value. So ask first and then invite them to review. That makes it a little bit more likely that they'll actually write the review for you. Again, all of that is related to the providing services button, which is right here. When again, your, your viewer can click on that and they will be able to review all that. Oh, I forgot to share this with you. So some other features about the services page. There was a review, I forgot all about the rich media. You can have up to eight pieces of rich media on your services page. You hit this plus here I can add an image or video I'm linked to wherever I'll link to relevant content documents or a YouTube video. So think about adding rich media to your services page so that you wanted to media, you want to add is media that would support or bolster or amplify your value through this page, I'm going to add a few more and we plan on doing that next week. 14. The Analytics and Resource Tab: This next area of your LinkedIn profile is your analytics section. This is where you can see everyone who viewed your LinkedIn profile. The number is gonna be in context of the last 90 days. You can also see the total number of post impressions across all of your post over the last week. How many times has your one of your post, or actually in this context, all of your posts showed up in someone's news feed. That's pretty much all that number means. You want it to be a big number, but by itself is not enough, not enough value. The third number here is search appearances. This is a weekly number. It updates the first of the week. And this is how many times you've showed up in LinkedIn search and you want all of these numbers to keep growing. But I wouldn't tell you it'd be cautious about getting excited about any one number by itself because it really is a sum of all of this, as well as other things that gets you real value using LinkedIn. Now I said I'm going to talk about the creator mode was talking about that right here under resources. In resources you click on Show All six or whatever number you have. And let's start at the bottom and work our way up in this list here. My items, these are items that you have seen on LinkedIn, either jobs that you oblige, bore or posted jobs that you've looked at and are applied for. My learning. This is if you're paying for LinkedIn, you have LinkedIn Learning. These are courses that you are taking or have taken. Then my projects, if you've created a project and submitted for a project, this is related to your services page. Then you're going to see that here. Then the last item is this. These are post that you have found along the way and you said you want to read them and say you save the post and they're sitting here, Teddy waiting for you to read them. And once you read on what you're supposed to, is it three dots and hit unsaved, and then now you're down to a smaller list. Again. Let me show you that real quick from the homepage on LinkedIn. If I want to read what Gracie shared right here, I'm going to hit these three dots and I'm gonna hit Save and come back and read it later. Let's go back to my profile. And again, there's analytics and here's resources. Let's go back into resources for a few more things. Activity this is the same as going to your profile and clicking on the My Activity tab in my network, by the way, is the same as right up here clicking on my network, it's in two different places. Not sure why kinda leaves me believed this may go away to this meant there for a long time. And LinkedIn maybe putting it down here so they can make space up here for something else. Who knows? These two demographics, salary insights and personal demographic information. I've chosen not to use those for me because for me, I had my own business, so my salary is based on being a business owner. And I don't need to share that for other people in jobs search because my salary, typically there'll be irrelevant to other salaries people may get related to what I do as a social media LinkedIn strategist. Then the personal demographic information. I know I'm being a rebel. I know I'm being a little bit privacy lifting here or restricting. I really don't want to engage on that kind of information on LinkedIn. I get it. I understand why they want it. They want this demographic information for marketing purposes, for ad purposes, they went as marketing information to be able to share their shareholders the show in the context of who they're reaching too. I'm just not willing to do that. 15. Using LinkedIn Creator Mode: Creator mode gives you the option to have up to five hashtags that you talk about. I talked about like Dan sales, NAB strategy, social engagement, social prospect. So those are my top five hashtags. And again, because I've chosen them, they show up in my top card right underneath of my, my my region I'm in. Then the next thing is the tools you have access to. So if you're, if you're in creator mode and you are creating content, you should be able to have access to LinkedIn Learning. You should be able to, excuse me, LinkedIn Live. This is live videos you do through a third-party platform like race stream or stream yard, and you stream it into LinkedIn and LinkedIn Live Event, LinkedIn audio events. This is a native to LinkedIn. You create an event within LinkedIn and you tag it as an audio event. And when the time comes that event to start, then it lets you go set up that audio event and you can invite people on stage and you have an audience listen to you. And then newsletters is a compilation of your LinkedIn articles. So because you're using creator mode, you could turn on, you can start using newsletters when you write your next article, LinkedIn is going to ask you, do you want to make it a newsletter? The value of newsletters, if you want to be a content creator, is that when you create a newsletter, you can get followers or subscribers to your newsletter. The very first newsletter you write or article that you turn in a newsletter will be sent to everyone in your LinkedIn network. To some degree, it will get sent to everyone your LinkedIn network. We'll give byway by email. That'll give them the opportunity to see that email and then go, Oh my God, I liked their stuff. They're writing content that's highly relevant to me, of interest to me. Yes, I want to subscribe to their newsletter. Hopefully, you're running that way. So creator mode gives you the ability to have access to lethal Live LinkedIn audio, LinkedIn newsletters. And as I showed you earlier, when you turn on creator mode, it puts these talk about hashtags up here. It shows you your follower number here. And you can't see it on here. But it take, if you're not connected to someone, they don't see the Connect button here. They'll see the follow button here. Your Connect button will be under more. Let me repeat that. If you're using creator Button Mode, follow, follow will be right here for those that you're not connected to yet. And connect will be under the More button. If you're not using, creator mode is reversed. This will say Connect. This'll say follow. I encourage you not to use creator mode until your LinkedIn network gets to a level that is really worthwhile and meaningful to you. Maybe in the thousand 2000 plus space. I also include, suggest that you use this other parameter. Do not use creator mode unless you are actively going to create content. If you're not actively creating content, whatever that is, I wouldn't use creator. 16. Using the Featured Section: Let's go to the next big section. You're featured section. This is where you can put rich media. I hit the plus right here you can see I can put an adipose is we'd be a LinkedIn post. I can put my newsletter here. I can also, if I have an article I wrote on Linkedin, I could put that article. I can have a link to third party content and maybe go to my blog or my podcast, my YouTube channel, wherever I can put a link to that external, what's called third-party content. I can put that on here. By the way, this is third party. I think this is third party. This is a document on LinkedIn. This last piece of that media. I can add a video, I can add a PDF or a Word doc. I can add a Google doc powerpoint, any kind of media content. I can add that media here and it'll, will all show up there. Now, show you when you add your featured content validity this pencil here. If I go to edit this piece of content right here, you can see that you've got to give it a title. So you want to give it a title that's meaningful and relevant to people. I'm gonna put this here, but the word free. And then you have a description box and your description box. What can I write there to see if I do, how much can I put? I must be 500 characters or less. That's a little bit more than 500 characters in it, but 5 hz still a lot of, lot of texts. And then, then you add the image, it'll show you the thumbnail. Can I ended the thumbnail? Oh, yeah. I can edit the thumbnail but I went to so that'll be the thumbnail of the content you add. And then when you get done adding it, you hit the save button. So again, you can have lots of content in your featured. I don't know what the maximum is. I mean, I you see all these are visible that I have see all. What I really want you to be aware of though, is that by default, all I see is these three. So you better make sure the first three are the most powerful, the most important, and the most relevant. Otherwise, you're sending them down a rabbit hole. 17. The LinkedIn Profile Activity Section: The next piece, maybe on your LinkedIn profile, my eyes a little bit changed, I think features up top because I'm creator mode. The next piece is your activity. You can do anything here other than go look at it or view it or see all activity. But it is worth looking at this periodically and make sure there's not a piece of activity here that is distracting. Make sure there's not a piece of activity here that diminishes your brand. Because if you're doing something on LinkedIn is creating that you're going to want to stop it and before you stop and go remove what you did. So pay attention to your speaker button. Excuse me, pay attention to your all activity box here. 18. Adding your About Section to your LinkedIn Profile: Let's talk about this next big section is called the About section. This is really important. By default, the only thing that the viewer will see in your about section is either three or four lines, get 2,600 characters here. The only thing you're going to see is three or four lines. So what you're going to want to make sure of is that in these three or four lines, you get their attention. You speak clearly to your target audience, telling them what you do to create value for them. I recently just updated this. A test. By testing is a great thing to do. Organic lead generation, targeted lead generation using LinkedIn as a business tool. And so you really want to make sure that you get their attention. They are because if you don't get their attention there and then I'm going to click on see more. Now, 26 characters. There's a lot of texts you can see. It's a pretty long. Again, just told you what do these first three lines. An idea would be to take subsequent little paragraphs and maybe write about one keyword or phrase, then write about another keyword or phrase, then write about another keyword or phrase. So again, all along the way, telling your target audience what you do, what you can do and listen to this word or phrase, what you enjoy doing, relevant to these activities, focused on them. When the viewer sees that you do, can do have done and furthermore, enjoy doing what they need. It will elevate you to know the level and they're more likely to want to have a conversation with you. If you don't tell me what you do or if you don't tell it to me in such a way that it shows me that you really enjoy and care about doing it. I'm going to move on to the next profile. Use 2,600 characters here. Use your keywords and phrases throughout all of this text. Write something about your top three or four keyword phrases. So you tell a little story about what you do, what you have done, what you can do. And always write little sentences or paragraphs, put a blank line and write it out and put a blank line. Make it easy for the viewer to read it. And you don't have to have Tony 600 characters upfront. You may only have 1,000, but you read the, read those thousand characters out loud and make sure that they are resonating with you in context, how they would resonate with your target audience. Make sure you're using their words. You're talking about what you do for them, not what you do for your company, what you do for your client. Or if you're an executive role and you don't do this work directly, then what do you do for the company to make sure the company can serve the client? What do you do and how do you help your team be successful serving your clients? If you get to the point where you're tired of writing and you just want to do lists, a bunch of key phrases or specific activities here. That's okay, but put one per line. Don't put, I do this, do this, do this. Nobody wants to read a hunk of texts, make it easy for them to read. 19. Adding your Work Experience to your LinkedIn Profile: Hi, here's the next big section, your experience section. In your experience section, you want to again, stay true to this perspective. Tell your target audience what you do, what you have done, relevant to them. Now if I go down to the bottom of my experience section, you can see I've got eight years of working for the bud group and organizational development for facility management company. What I did for them was very irrelevant to what I found most part irrelevant to what I do for my company today. But I did get involved with training and development, did get involved with internal branding. I did get the opportunity to keep learning and growing in his job. If the job you had in the past is irrelevant to what you do today, maybe leave it off your profile or leave it in your profile is not so ancient of activity and talk about what you did and how you grew, how you learned, how you developed to become this new person that you are today? I also worked for another company for five years, right to that. I didn't do much of anything for them that's relevant. And so what I said is the biggest rewards were the people I met along the way. A very simple, I didn't want to lead this get five-year gap between this business, my own business. So I put that in there and just said I met 1 million really, really cool people. Now, this is another physician I add working for Score, score.org as a certified score mentor. It's it's primarily volunteer work, but it's highly relevant to my business. So I've listed up here. But if you're going to list something that's not directly related, what you do again, talk about what you do in that role. It's relevant or shows professional growths, anything applying to these elements. Now, here's my main business, Burris consulting. You can see I have five different roles at births consulting start to bottom here. You can see that I'm a leadership coach, so I've put that down near the bottom. Does not my primary work and love doing this, but I'm not looking for that word. You can also see him a career coach primarily volunteer. I do make a little bit of money here, but again, it's not overly important to who I am and what I do today that you can see I develop webinars. This is highly relevant to what I do and develop webinars and YouTube videos, etc, etc, that teach the skills that I teach. Now here's the two big ones. My Google workspace, which is a new division, and my LinkedIn training and coaching, which is my primary division. What's on top? The primary work I do if you have multiple roles, whether they're in the same company or different jobs, different companies. You want to make sure that your current work is on the top of the list. So this is what they see first because you want them to understand. You don't want to send them down a rabbit hole in some contexts is something that's not really important to them today. Even though this is important too, what I do is it born daughter, my clients? It's not my primary work. This is my primary work. Now when you add a new job, it depends on edit this and show it to you. Title. This is not your age, are assigned title. You don't need to put in their business developer account exec, whatever you could. But because this field here is very much along the same lines as important as the headline feel. I would recommend you put keywords in there telling your target audience what you do around those keywords so that they see that they go, this person does the work I need done, then the rest of it employee type, I recommend do nothing or use pour all full-time. Maybe contract if it's contract may be internship, otherwise put nothing or put full-time. I think for me personally, when I see self-employed, even freelance and I have a freelancer, I think that diminishes your value when you use those words. So that's what, that's the reason for my thought there. When you're adding the company, what you wanna do is you want to type in, let me show you. You want to type in bursts, but you are ISS space c 0 and select from the list, do not type burns consulting and hit Enter. Type in the name of the company is to the extent where you that shows up the list and then click on it and add it there. In the location field. I did have United States in there. I just switched it back to a local region because I want to see what impact that's going to have on me showed up as search, search, search history. And so you might want to experiment with that. It maybe put a nation, united States. Maybe put a state, I could have put a state here, I could put in North Carolina, maybe put a reagent, but don't put a city. And if you currently are still working there, leave that checked. Now you have to choose a year, but you do not need to choose a month. And if this is unchecked and I got to choose how to choose the year and for the month of when I left that job. Now, you could, while you're adding this position or edit it, you could end all the rest of these. That's basically put the end date on the other entries that I have. Don't do that. Deere managed Each one of those experienced entries on their own. You can change the industry is pulling industry from my top card data. I can change that as well if I want to. Maybe it's not overly important. And then here's your description. This is important to understand. You have 2000 characters in each job entry. So you get 2000 characters to talk about similar to the same thing you talk about in your about section. What do you do? What have you done? What your accomplishments? Use keywords to talk about these activities and don't be, don't miss out on the opportunity to tell the viewer what you enjoy doing. Because again, people enjoy hiring people who enjoyed doing what they need to have done. Again, 2000 characters, little sentences, small paragraphs, and blank spaces make it easy to read. And then don't forget to do spell check and grammar check when you get done so that you don't make a mistake and look foolish in this content. One more thing when you're adding or editing the position you could turn the broadcast is notifying network turn that on. And when you have that on, when you add a new job, not when you change it, but when you add a new job and you have a work anniversary than LinkedIn will broadcast to your network, added a new job. And it will, or it will alert your network if you have a work anniversary. If you just simply want to get rid of the up position you've entered in there, again from the pencil bottom left-hand corner, delete this experience. But again, I just want to be clear about one thing. Don't remove positions from this box and don't change your headline from this box. A couple of more things to share with you is that you could align. You do this from the Skills section. You can align skills that are in that section to existing work experience section. And you can also add and rich media, similar to add it to your featured section, you can add rich media to each of these job entries or work experience entries. Game you get done, you hit the save button. Let me show you a tactic for adding a new education section to see you understand a little bit about this tactically. Then if I add a new position, Look, you got career break as well. But when I add a new position, very first field is the title via do you got to put something in there? Remember I recommend keyword. So if you have, if you develop your keyword lists relevant to the role you have, then you may use those keywords. There could be accounting professional, and it could be accounts receivable, clerk. And it could be that you also say cash flow management, whatever the right words are, rather just simply accounts receivable clerk. Now, employment type, I'm a big fan of either nothing or full-time. It's really where I stand. I get it. Maybe it's an internship. You want to show that, maybe it's apprenticeship. You want to show that everything. Maybe, maybe freelance, but really I'm a big fan of full-time or nothing company. This is what's really important about company. When you go type, start typing in accompany, you could type in burrows consulting and you could hit Enter. But when you hit Enter, it doesn't connect it to the company page. But if I put birds consulting and selected from the list, now at the logo indicates it's connected to the company page. Then I can go forward and put the location. If I want to put the location, I recommend region or state. Not really big fan of country of tribe that for awhile. So I put in North Carolina in here for me. I'm currently working there. It doesn't require an end date. It does require a day, but the only thing it really requires is the year. It doesn't require the month for both start and end date. Now, again, I talked about earlier I could end all this or not. I don't recommend do that. You change your profession if you want to, if you should. You need to write your description up to 2000 characters. Tell him what you do, what you can do, what you enjoy doing, how you create success. Do not change your headline here. Change that in the top card. Don't change it here. And if you've all you can add skills, but you would do that from the Skills section. And lastly, as I said, you can add media, and once you've added it, it looks all good. You spell checked it, you've checked your grammar and spell check spelling this box here. And you've made a decision to turn this on or not. And then once you're done, you hit the save button and it's going to show up on the top. If it's the most recent position, it'll show up in the middle or somewhere else. If it's a prayer position that is turned off. One last big nugget about the experience section. If I hit this pencil here, you get this little icon right here. This is the reorder button. And with the reorder button, I can grab these positions and I can move them around. I can even grab this company and moved it up top if I want to above burst consulting, I can move any position in any company round as long as they are present. A current working position. 20. Adding your Education to your LinkedIn Profile: Now let's talk about the next section, your education. I will show it to you from adding an education, you got to add it at a school. You should try to make it a school that the company pays exist on LinkedIn, which means you might have to do a little bit alert, looking back, click here and type in University of Southern. And then I need to keep typing. Southern Canada. I don't see us. Gould type is see if that shows up. If it shows up in the list, again, click on it and select from the list, so it puts the logo and connects you to that school page in this context, maybe you need to put a degree. I didn't put one of her mind, maybe a field of study. You don t have to put a start and end date, but you could. And then you don't want to put a grade you but you can activities yes or no. Description again, this is this 1,000 characters. This is 500 characters where if what you are studying and has the ability to, to align with your keywords and phrases. This wouldn't be worthwhile to type in that I learned social media and here I learned how to use LinkedIn as a business tool, will learn about sales Navigator. Didn't do that in my education. But again, if you can, there's a great use of these two boxes, but not overly important. And lastly, you can add media. Maybe this is an image of your degree. Maybe it's an image of your certificate, whatever it is. I don't think it needs to be an image of the school because that's not relevant to who you are today. But anyway, whatever you choose to put here when you're done, you hit the Save button will show up under education. If you made a mistake, you want to change something, hit the pencil, and then hit the pencil. And you can edit anything that's in this box. And then don't editing or deleting. You hit Delete or you have saved. 21. Adding Licenses & Certifications: Let's go to the next big section, licenses and certifications. You want to use the licenses, certifications box and section to put licenses. If you have an certifications that you have that are relevant to what you do, I've got 12 different licenses and certifications in here. What are they start to bottom, using LinkedIn as a business tool or you got it from Burris consulting? My own certification, social media strategist. I got it from MSM, NASM, Camtasia. I'm a certified Gallic Camtasia and TechSmith. Actually, they want me to do this again. I'm Sam or sales train, I'm not Toastmasters, competent Toastmaster. I'm a certified career transition coach. All of these are relevant in one way or another to who I am and what I do. And I've also studied selling the executives believe integrate online classes and referral selling by Joanne black. These are three LinkedIn Learning courses. You want to put licenses and certifications again, that are relevant to who you are, what you do when you hit the Plus system wants to know the name of the certification or license and wants to know issuing organization or company. If it does not expire, you check that box. If it does expire, you have an expiration date. You don't need to have month, but you do you should have year. I think I have month and year on mind. Then you can have a credentialing idea. They one of them I had a credential in IV, B doesn't need to have that. But if you have the certification available online, maybe it's someone a badge.com site or a certification.com site or whatever, or maybe it's in Google Drive or Dropbox. Then you can grab the public URL to that actual credentialing paper and put that right there and add even more value to it to show that license or certification. Once you fill this out, all the way, you simply hit Save. If you want to remove one or edited, you hit the pencil and now it edited. So again, put licenses and certifications that are relevant to who you are and what you do, maybe showing professional growth. I'm going to Evernote Certified Consultant and that shows that I use a business tools a little differently than some, but do not put any license or certification on here. That again, would send your ideal client target audience, the viewer down a rabbit hole. And once you're done editing or adding licenses, come out of this section. 22. Adding Volunteer Experience: The next section as volunteer, you want to put volunteer activities on your LinkedIn profile that are relevant and, or shows growth and, or shows that you care about your community. However, my opinion, I do not recommend that you put volunteering here that would send your target audience or your viewer down a rabbit hole into something that is totally irrelevant to you. Example, maybe unless you're in the religious industry, no religious voluntary. Another one, as you were in the political industry, no political volunteering here. I think that creates an opportunity for people to pre, figure you out or judge you in some way that you don't want to be judged unless you can have a conversation with them about that work. Serving veterans being a part of a learning and development, being a part of our coaching group. All of that's relevant to what I do. The only thing that I have on here that might be less relevant to what I do today is I've spent time at the March of Dimes and this was helping a really important group of people do important work. I don't think that's going to cause anybody to look at me in a way. I don't want them to look at me. And by the way, they don't think I should have been involved in the March of Dimes. And I mean, I don't wanna do work with them because again, that's a great organization that cares about others. But think about when you add a volunteer section, you hit the Plus. Needs to know the organization that you work for. Doesn't need to be accompany page or school. You need to have a role of some kind of a role we need to list. Maybe you align it with a particular calls but you don't have to. Are you still working there which would take away the end date? You have to have a year. I don't think you have to have a month, but you could put both. And then again, you get 2013 characters to talk about what it is you did in this volunteering role to create value for others. And if you can, but only if you can, you'll use your keywords and phrases that are relevant to your target audience in there. And then once you filled it all out and you've checked it and you check the grammar, check the spelling. Then you can hit Save. You can also with an volunteering hit the edit button or excuse me, the reorganization button. And I can move stuff up and around here. I can put this up above ATD if I want or down below used to be, they had to be in date order, but it's pretty cool. They rearrange this. Now I can, if I want to, I can move Toastmasters up above the March of Dimes work and realign them and you want you absolutely want the volunteer work that you do at the top. So that especially, especially when it is highly relevant to who you are and what you do today. When you're done, hit the X. You want to remove one, hit the pencil. Not only can I edit it at all these different fields, but I can also hit the delete button and get rid of it. When you're done with volunteering, come out of it. 23. Adding Skills to your LinkedIn Profile: The next big section, this is your skill section. Linkedin has made some significant changes to the Skills section. Let's talk about those. First of all, I can take a skills quiz, the only skills quiz you can take, or quizzes that are in LinkedIn learning. All of these are LinkedIn Learning. Now it's going to look, the system is going to look for skills that are relevant to what you do. I don't think any of these are relevant to what I do. There. Interesting, I probably should study Google Analytics, I probably should study and maybe Google ads, but they're not recommended now I can do a search and I can look for other skill assessments. For me, it's LinkedIn, but there's no skill assessments for LinkedIn. Sales Navigator. There's no sales assessment for Sales Navigator. I'm not a big proponent of this. I'm saying every, everybody should do it. But you know what? It may very well add value. And if you think you would add value, you can get the skill badge and do it. If you don't think it's something that will give significant value to your role or your, to your business, your career. Don't worry about doing it today, but that later. When you go to add skills, you can have 50. I've already got 49, you see right here, so I can add one more. When you go to add skills, you can select from the suggestions or you can type in skill words and phrases and look for skills that are highly relevant, that you can testify that you have relevant to what you do. And furthermore, let me repeat that. If elegant all 49, you don't want any skill in here that is not relevant to who you are and what you do. I'm of the opinion that even for most of us, microsoft Office, Microsoft Excel, and Microsoft Word PowerPoint, all of those are similar to use it. And number two, pencil, pencil for most of us. The only time I would add Word PowerPoint excel is if my business is all around being an expert in Word PowerPoint and Excel, then I would put that on there. But if I'm just using those tools like I use a number two pencil that'll put them on there. But add the ones that are most relevant. You can also, if I hit the Edit right here, when we go one to find what I had hit the Edit right here. I can align this skill right here with a particular position, or positions with a particular education, with particular licenses and certifications and violet, or volunteering or publications or courses or projects organizations. And I can also turn on or turn off the ability and endorsed here. Now, this is the big change LinkedIn made. How, you know, tell us where you put these skills to use. This might be really important for people in jobs search for the rest of us who are business professionals, business owners, entrepreneurs, it may not be overly important. So I would tell you not to worry about it too much, but it may be worth experimenting with. But once you make the edits here or delete the scale, make the energy at say, or to simply delete the skill. One more piece here as I hit the three dots, I have the reorder. So I can reorder my skills. You want these top three skills to be the most relevant to you, who you are, and what you do, and who your target audience. So you can grab these skills here and you can move them around and put them wherever you want using this area of the reordering skills, once you're done moving them around, hit the X. 24. Adding LinkedIn Recommendations to your LinkedIn Profile: Recommendations, the next big area of your LinkedIn profiles recommendations. I recommend that you get a recommendation every now and then, maybe three or four year, four or five a year. I've got 116 and I'm really blessed to have that many people who decided to either write me a recommendation or accept the invite for me to write a recommendation. You're going to ask someone to write your recommendation. What I encourage you to do is do this. To tell Lani in a message in the message you send him when you're asked for a recommendation. I can ask Rebecca. Actually, let me ask Gracie. Hit Continue. And our relationship, we work together. But at different companies, the position at the time was always be focusing on your most current position or a current position. But here's the magic in this personalized message field. Here's what I recommend you. Do. You tell Gracie what you believe you did for her? Gracie, I helped you learn to use LinkedIn to be able to grow your business, growing your presence, your network, and growing your brand through very tactical activities of engaging. Then you tell her what you think the value was crazy. I believe by doing that, you are able now to be found by more people who are looking for someone who does what you do and you're more likely to get into the right conversation. Then you ask this, Gracie, if you believe that that's the value I provided for you, would you please write me that recommendation? I pretty much handed her the recommendation by writing it in the context of this is what I did. This is the value I believe you got. You get 3,000 characters of text to be able to write this request in this personal message. Do not say Would you please write me a recommendation because you don't know what you're gonna get. But when you ask very deliberately, if you write me a recommendation for what I did for you in the value I perceive or believe you got from it, or the value you already told me you got from it, you're gonna get a much more impactful recommendation. And furthermore, you want to use your keywords in this west. Gracie, I did LinkedIn training and coaching for you. I help you understand Sales Navigator by guiding you on the best practices of using LinkedIn as a business tool, helping you to build your LinkedIn profile, your LinkedIn network in your LinkedIn brand. Use those keywords. And then hopefully they use those keywords in there, their response based on your request. And once you fill that out, you simply hit send. Another suggestion I have for you is that you can use this pencil here to edit them. If someone if someone asked you for a recommended to me, if someone wrote a recommendation for you and they really had big mistakes with grammar or spellcheck. Then you may want to use the pencil and you may want to ask Lani for revision. Before I would do that, I would copy this text. So I have this text. Then hit the pencil and then I would end this text here. I would say, right, Right, What would he write? And then I will adjust what I feel he should adjust. And then say, could you make the change in this regard? Again, I want to help that person be able to make the appropriate revisions, but I would never yesterday revision is not real. One last point. I can hide a recommendation of I want to hide it so that no one else sees it. It'll stay in my system, but I can hide it from someone. And then one more piece, I would really encourage you to be very purposeful about giving recommendations. Don't give a recommendation *** for tat and someone wrote U1 doesn't mean you have to write them one. But if you're going to write someone a recommendation, really think about using the context of what I just shared with you. Norwood did this work for me, it provided me this value. And that's the recommendation of a right. I'm trying to use his words and his phrases in his own content, which is my recommendation to him, which is gonna show up on his profile. 25. Adding Publications to your LinkedIn Profile: Alright, publications. This is a big part of biowaste is all under the additional, Here's publications here as volunteer experience right here. Let's talk about publications. Publications you hit the Plus, you want to give it a title, you should give it a publisher named is it going to do the company? Now, you'd give it a publisher name is not going to connect to own a company. I would recommend you put a date of when this publication happened. You can add another author, let's say somebody else's involved in you got interviewed and you don't want to put the interviewer, you will put the reporter's name if there, as long as there is also connected or excuse me, on LinkedIn, you should be able to publish the author's name. Then if this is the best part, it doesn't have those Asterix, so it doesn't require it. But if you can find that publication online or put that publication in Dropbox or Google Docs or Fox or someplace like that, and have a public URL for that makes the publication much richer because now they can go see it by clicking on the publication. Then again, you get 2000 characters. I don't think you have the right that much about the publication. But hopefully you're following the model that you've heard me talk about so far, it all has to be relevant. So tell me how it's relevant. Use keywords, use the phrases that are relevant to this arc, to its publication and relevant to what you do. And you fill this all out and when you get done, you hit Save. And if you have a publication that no longer believes they're hit the pencil, that you hit this pencil right here and I can delete it or I can adjust it if I need to adjust it and hit Save again. But if again, if it's no longer relevant, I would encourage you to go ahead and remove it from your system because again, you don't want to send the viewer down a rabbit hole, we'll look at itself then it is no longer relevant. By the way, in the pencil. This is interesting. I don't have the ability to shuffle these. They're gonna be in here by date order. So tells me it's September 9, 2021, almost a year. So they're having a new publications. I need to go into some new ones and put some new ones in here. When you're done, come up. 26. Adding Additional Sections to your LinkedIn Profile: Courses. These are courses that you do when you hit the Plus you needed of course name, you'd have a course number or you haven't associated with a particular company if you want to. Doesn't say who provided the course and there's no other fields for you to put any other text in here. So it's pretty minimalistic. However, that being said, it's definitely worthwhile to show people that if you are in fact growing and developing in your role in your industry, then take courses that are irrelevant and showcase those under courses, you might also consider put them under licenses and certifications if you in fact get a certification for that course, this course didn't have a search, so that's why I put it down here. The next section, again, all this is under additional projects. So you can see here's some two projects that I've worked on. I put these in here just to show you showcase how they work. You had a lot of texts, whole lot of texts. I can put it in here. I think it's at least 2000 characters. It is a 2000 characters in the description. But you gotta give it a name. If you're still doing it, you turn that on here on the end date goes away. And you can, if you add additional creators and my wife associated with one, three other people associated with another one. What job was it associated with? You can choose that if there is a URL like a YouTube video or an article out there or some case study of society, that project you can link that makes sure this is all publicly appropriate. If you did a project that was internal or private, wouldn't put it out there, make sure you have permission to talk about these projects online. Otherwise that would be a mistake, especially showing the public URL for it. And then again, use whatever characters make sense for you. Use relevant, use relevant keywords, relevant phrases if you can, doesn't mean you always have to. If you don't have something keyword relevance than at least write something, it shows that you grew and developed by doing this project. Also have languages if you are bilingual or trilingual or more, show that under your languages when you add a language, type in the language here, then I can type in French. I say French due to eddy. And then I can say my proficiency, native or elementary. Choose what's appropriate if you're growing, change it so that it shows that you're learning and getting better at it. And we get done adding it, hit Save. I have Pig Latin in their only as a joke. Organizations, these are organizations that you have been associated with or are associated with. I recommend these organizations be organizations that are relevant to the work you do, relevant to your industry, relevant to your role. That's the best kind of organizations. This showcase there, when you add an organization, you get, you got to give it a name. Maybe at a position of president, vice president, secretary of the sergeant of arms. Maybe that organization is associated with a particular company that you were role that you have. If it's ongoing membership, you get rid of that and end date goes away. You can put, you should put ear and maybe put month. Again, you get 2000 characters to talk about that organization or that association that you're a member of. And if it's highly irrelevant to what you do, you're heard the words before, use keywords. Used phrase is talking about what you do in that organization, relevant and maybe even showing growth relevant to what you do today. Now, there are few other sections that I haven't talked about that I don't have on my profile. They might be patents, honors, awards, test, and causes. I don't have those, but they work the same way under recommended feature licensed courses. I got all of those we've talked about. And under core education, position and skills, we've talked about all those. So any section that I talked about or didn't talk about that you don't have again, it's going to be under Add Profile section. The last section of your LinkedIn profile is your interests section. These are the influences that you're following. The companies that you were following, the groups that you were a member of n, or the schools that you follow. And if you, again, you look at all 18 schools, you can look at all the groups so that all the companies and you look at all of the influencers by clicking on See all whole lot of information. The LinkedIn profile can be a pretty big document. What's important is for you to use the areas that are relevant to who you are and what you do today and fill them out as you move forward. 27. Testing the Keyword Richness of your LinkedIn Profile: One of the tactics of verifying the key word richness of your LinkedIn profile is to take the content from your LinkedIn profile and put it into a word cloud. Now, I'm experimenting with a new word cloud tool that I discovered called vez lo be IZZ yellow.com. Now you got to register for it. It is free, at least to the extent that the ID to use it is it is free to do want you to upgrade to premium paid, but you don't need that. So I'm going to experiment with viz low to see what kind of a word cloud I can create from my LinkedIn profile. Now in order to do this and get the best results, I'm going to copy each of the key sections of my LinkedIn profile content. I'm going to put it in a text editor. I'm going to be a little more deliberate about it than just Rob. I'll work on a word cloud. I'm going to copy each of these sections and we'll put it into a text editor or have gone, I use Evernote. I'm going to strip out the day. Someone strip out the titles and stuff like that. You'll see what I mean when I do it. I'm gonna do this pretty quickly so you can see it. But then I'm going to take all that tax stripped of dates and numbers and other stuff that I don't need to have in there and put it in slow and see what I get. Sit back, watch how I do this and then go do a word cloud on your own LinkedIn profile. Hang tight. Here, you'll see I had to strip out these dates in the duplicate company name and almost strip out the company in the graphic. So give me a few minutes. Why did clean up some of this content again, was true about the dates, duplicate company name, and duplicate title is clear. I'm gonna go to the reorder screen of my skills because I think that'll give me a much easier way of copying all this content. So again, I got to get rid of duplicate. Okay, so I've copied all of the text, the majority of the text from my LinkedIn profile into this document. Now I kicked this document, copy it. I'm going to go put this in visualizer and see what I get. But over here in the text. And now that I've dropped it in there, Let's see what how can I adjust this? See what kind of words show up. Go to 65 minimum letters of a word. So it means I don't want I don't want three-letter words gotta be at least four-letter words. How many three-letter words in there? Yeah, on dope lots always go to four-letter words like this. Kind of themed. And I do Christmas or gradient or dark. So I can change that. And page size. Widescreen, pretty good. Mixed diagonal. So I don't need to play with this anymore than I already have. I feel really comfortable about what I see, what my word cloud and actually I haven't looked at this in a while. I kinda wish that trainer was in there more. I have training. I used to have the word trainer more often but I started pivoting the training. So that's okay. The other thing I wish I had is I have Navigator, which has the phrase Sales Navigator, other words Sail there, there's the word sales twice that that would pair with that networking, consulting, et cetera, et cetera. So take your LinkedIn profile, take it piece by piece, strip out all the extraneous dates and company named, et cetera, et cetera. And dump that in your word cloud or if you want to use this low V IZZ yellow.com it, again, it's free. You don't need to have anything glamorous. You just want to see what words show up, the biggest, because the words that show up the biggest or the words that are ranking you in your LinkedIn profile, both in LinkedIn and Google. Now, one other quick tactic you could do is you could expand all these sections. Little bit tedious to do. But when you expand all these sections and you could do a browser control fine. And you could do the word training or trainer. And CME times trainer shows up, it shows up ten times, but training shows up 70 times. So that's why I showed up for training more than trainer. You could do. Again, a browser find as well is copy all the text out, strip out all the extraneous dates as dump, drop it in a word cloud and take a look at yourself and see how you're showing up in this word cloud. If you don't show up in the manner in which you want to, then you have to go back to your LinkedIn profile and section by section. Take a look at what keywords are you using and maybe more importantly, which ones are you not using? And then find a way to use those in a very deliberate way. 28. Course Closing Remarks: Some tactics that you might want to consider when you're building your LinkedIn profile is right. All of the content outside of LinkedIn, especially your about section, your experience section, your headlines section, right? All that outside of LinkedIn, spell check, grammar check, and then copy and paste and put it in your LinkedIn profile. Start with your headline, get those keywords down, and then you can start talking about those keywords that you use in your headline. In the other sections. You know what, There's nothing wrong with the emoticons, but I would recommend you use them infrequently. I'm not a fan of emoticons and your headline, I think that distracts from being found in service, but using emoticons and your about section in your experience section and other text boxes. I'm really not against that. I think it can make your profile look better unless you are just using way too many emoticons. When you write your About section and you write your experience section or those other big textboxes use whitespace, one or two or three lines, one or two or three sentences. Blank line, and then write some more. Make it easy to read. Again. Do most of it outside of LinkedIn, edit, proofread, edit proofread, duty and edit proofread, then copy and paste. Then every now and then you should go back and look at the text you put on your LinkedIn profile and ask yourself, is that the way I want to say it today? Am I still doing that today? Am I using the right keywords and phrases today? Should I change anything? Should I add anything? One other big piece of this whole thing is that your professional LinkedIn profile is written not just for the humans who view it, but also for the search engines, search bots. So that's one reason why LinkedIn profile as 12 pages, the top areas of each textbox, it written to the human, the bottom sections of those textboxes I don't expect the human to read, but it's going to have my keywords and phrases in there. So the search engines find me by my LinkedIn profile and rake me higher every time it finds my LinkedIn profile. Your LinkedIn profile is a brochure. It is not a resume. With that philosophy, you want to be very purposeful about how you write it, what you share, what information you give to the viewer. And we very purposeful about speaking to your target audience in words that resonate with them. This is not a race, it's a journey. If you go busting through this and go, I've done that will fail, that will not work. You need to work on it slowly and continually. Start with your headline your about your experience and just keep moving forward in time, you will get a LinkedIn profile that you are proud of. And then at that point you're in maintenance mode. And maintenance mode means every now and then, once, two or three or four times a year, go back and review your profile and ask yourself this question. Is that what I want to say today? Does that represent who I am today or do I need to change it? And if so, work on it. Thank you very much for taking my course. Thank you very much for sticking with me through all of this information. I hope along the way you've stopped and worked on some of your sections. And if you didn't start working on it now and come back to the course and review my conversations about those different sections so that you're making the best decisions in building the best professional LinkedIn profile. Thank you.