Boost Social Shares and Traffic by 100% - Create Catchy Blog Titles | Paula Guilfoyle | Skillshare

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Boost Social Shares and Traffic by 100% - Create Catchy Blog Titles

teacher avatar Paula Guilfoyle, CPA, Online Educators, Lifelong Learner

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.



    • 2.



    • 3.

      Blog Title Words


    • 4.

      Blogging Tips for catchy titles


    • 5.

      Still stuck


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About This Class

There is an overwhelming amount of content produced online every day. Making it tougher for the average blogger, like you and I to get our posts opened and shared.  So how can we increase the traffic to our blog and increase social shares?

One answer is to look at the titles that you are creating.  How catchy are they?  Its the title that the reader first sees.  You need titles that people will want to open and want to share.

In this class you will learn how to create catchy blog titles that will both increase your traffic and your social shares. 

All of which will keep you blogging

Curious?  Hop into the class to find out more!

Meet Your Teacher

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Paula Guilfoyle

CPA, Online Educators, Lifelong Learner


Paula is a qualified CPA with over 15 years' experience in the fields of Accountancy, Business Management, Process improvement, Internal Audit, Group accountant, Operations Management and Training. All across a broad range of industries and sectors. Paula has been Key Speaker at many Accounting Events where her talks on Excel are received very positively. Taken from her experiences in Accounting and business fields, Paula also has courses for those wishing to upskill, especially in the area of Spreadsheets, Bookkeeping and Accounting.

Paula is also the owner and author at  The Excel Club is the only Excel blog in the world where you can earn while you learn.  To read more about our Excel Learn and Earn Activities take a read of this

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1. Intro: so your blood post is ready and it's the best blood post that you have ever written. You've researched keywords and your post is fully optimized. It's clear it's concise. Andi. It's compelling. But wait, What about the title? How can you ensure that your readers actually opened the post Lingle one to share it? The key is in the title. It's the title that will be seen across social media and grab people's attention. It's the title that will increase the click True rates. It's the title that'll increase traffic to your website. Andi. It's the title that will help secure social shares in this class. We're going to look at creating catchy titles that will boost your social shares on your website traffic. 2. Stepps: In a book written by Johan Burger, Johan outlines a framework off six basic principles that make things catch on, get shares and go viral. If you're interested in this book, it's called contagious. Why Things Catch on These six principles can be summarized with the acronym Steps Steps with a double P social currency. People talk about things that make them look good rather than bad. That means that they're not going to share posts that they don't feel are good because people we want to feel successful. For example, if you have a title such as Tree Steps to increase your productivity by 80% when you see this being shared, people assume that the sharer has actually achieved 80% increase productivity by doing these tree things that are in this post triggers topics that are at the top of your mind. I wrote the tip of your tongue. If I were to say to you the word bread, what would be the first word that you think of For me, bread goes with butter so bread could be a trigger to get people to think about border right, so trigger words M trigger words would include what? Why, how and when e motions. When you care about something, you share it. A good example of this is to know your readers challenges on Offer a solution in the title . So let's say your topic is video creation on you know that your readers struggle with green screen production on lighter. A title like Master Green screen. With these lighting tricks suggests a solution to the problem that they're facing on. It will build an emotional connection. Studies on Viral conference shown that the following emotions are key influences in sharing on opening posts. On these are curiosity, amazement, interest, astonishment on and insurgency. Creating a sense of thes emotions in your title is going to increase shares of your post. Andi of your traffic Use interesting adjectives such as effortless, incredible, essential, absolute and strange. So the first p is public, and when you see people doing something, do you tend to imitate it on your block post. Make sure that you have share buttons on share. Buttons show how many people have shared your post on. If people see a lot of shares, they will tend to share, too. A good idea is to put these share buttons at the top off the post because most people don't read the full post to the end before they actually go on on and share the post. The second p is practical value. You share things to help others how to step by step, thes type of titles are extremely share a bowl. As they immediately tell the reader, there is practical value. To be found in the post and S is four stories you like to share things that are wrapped up in a story title such as Let me tell you what Peter did and why it was wrong. This suggests by the title that there is a story, but it also appeals to emotions such as curiosity, interest, Andi uncertainty. 3. Blog Title Words: 4. Blogging Tips for catchy titles: I have four final tips for you now for creating catchy block titles that will get open. If you make a promise in the block title, then make sure you deliver. For example, if you say true tips for X Y and Zed, then make sure you give tree tips. If you say that you have a template or a download, make sure that you have a template or download. If you don't, you'll find you will get very, very high bends, right? Andi know shares. Keep your title toe about eight words. Eight words is said to be the optimum. It said that people will read the first tree on and the last free words off a title. My 30 IP is to use numbers, facts and statistics because these increased shares on traffic, titled such as 10 Tips to Increase Core Sales will actually work better than 100 tips to increase core sales because people like to be able to scan content and get past solution. So using numbers for lists most often less is better. But if you're using statistics, the higher the number, the better. For example, if the title of this course walls create catchy block titles, boost your social shares and traffic by 5%. Would you have actually being bothered to sign up using this high percentage appeals to emotions of amazement and interest? Or a title like how I earned 150,000 with this simple formula would do a lot better than a title that says how I earned $10 with this simple formula. See what I mean? My fourth on final tip is to put your titles in inverted commas on do a Google search to make sure that it's not actually being used before. 5. Still stuck: If you're still stuck on creating catchy blawg titles, I have tree tools that you can use for free to generate blood titles that could be catchy on that can give you ideas for new blog's. But before I show you these tree tools, if you have enjoyed this glass, I hope that you'll take the time to leave a review because reviews are very, very important for instructors like me. There's also some social share buttons, so I hope that you will share this class with your piers on your social media platforms. And I also hope that you will hop into the project and take part in the project. So the 1st 2 are going to show you is S e o process Blawg title generator on. Basically you enter, you're keyword. So let's say teach online classes Undescribed. Your word is a generic term or is a skill. So teaching online classes is a scale on generate titles on this will go true, and if it generate and number of titles for you that you can use so you can see here with the most effective ways to overcome teaching online classes problems in slightly change the words around what I wish everyone knew about and again teaching online classes learn Learning to teach online classes can be disastrous if you neglect these five simple rules and see how I have slightly changed the word cause. That's teach online classes. And if you hit refresh, you get more titles. So that's the first tool. That's s E oppressor dot com blog's title generator. The next one is impacting dot com blog's title generator on what you Want to block about so you can block about customer experience, not a few cycle this saving time. Productivity, growth management, customer service improvements, whichever you want and then select next. Then what you need to do is built in the blanks, which our own keywords so tree secrets off teaching online classes that everyone misses on again. You can recycle this four things. All online instructors want four types of blood posts your blawg needs. So that's the 2nd 2 on the herd To is a another tool that I came across important dot com tools. Title maker on Do you enter your subject? So let's say it is bookkeeping, The Insider's Guide to Bookkeeping, and it gives you different details about the word that it's picked and you can recycle to get another one. Homer Simpson's guy to bookkeeping 20 minutes and cover debate. Bookkeeping Helper Keeping can help you live a better life. The 13 worst keeping in history. That's quite a bad one. 17 Unexpected ways While keeping can give you better hair. 18 ways. Knowing about bookkeeping will land you in jail. There quite catchy titles, you know. Some of them are not straight to the point. They're more openers. This particular site itself is better for just giving you ideas than the actual title, because a lot of the titles you wouldn't use what it comes up with some great ideas that you can play around with. So I hope you enjoyed this class on. I hope you'll take part in the project on Don't forget to share