Become a Content Creation Powerhouse: Prolific Production That Amplifies Your Business Endeavors | Jodie Cook | Skillshare

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Become a Content Creation Powerhouse: Prolific Production That Amplifies Your Business Endeavors

teacher avatar Jodie Cook, Entrepreneur, writer, athlete.

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Let's go


    • 2.

      The top 1% of the internet


    • 3.

      Start prolifically producing today


    • 4.

      Your unique content concept


    • 5.

      The strategy for prolific producing


    • 6.

      Systems of prolific producers: documenting


    • 7.

      Systems of prolific producers: teaching


    • 8.

      The prolific production formula


    • 9.

      Keeping the production machine going


    • 10.

      Over to you


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About This Class

1% of the people on the internet are reaping nearly all the benefits. Why? Because they don’t just consume, they produce. They share consistently. They show up. They are seen and heard.

These prolific producers are attracting opportunities, building an audience, a profile and a business to match. People approach them, customers can’t wait to buy from them, media outlets want to speak to them. They are carving out a brand and a name for themselves and they make it look easy. 

This can be you. All you need is a system and the determination to execute. This class will take you from being stuck and not moving forward to knowing how you are best placed to share and establishing your system for becoming a content production machine. By analysing some of the best producers out there as well as following frameworks to find out what your unique contribution should be, you will transform into an effortless producer of content, the benefits of which will snowball.

I’m Jodie Cook and I have seen first-hand how consistent production can grow a personal brand and a business. Having written twenty books and hundreds of articles, I have attracted invitations from global media outlets, mainstream book publishers, well-known podcast shows and huge brands. I started with an idea and some small steps in the right direction and I’m going to show you how you can do this too.

In this class you will learn:

  1. Why now is the perfect time to show up
  2. How to become a content production machine
  3. How to deliver value in a way that only you can
  4. How to effortlessly and consistently produce content
  5. The systems and stacks of prolific producers
  6. The prolific producing formula that will unlock your creative potential

As the proverb goes, the best time to plant a tree was twenty years ago. The second-best time is right now. So what are you waiting for? Let’s get started.

Meet Your Teacher

Teacher Profile Image

Jodie Cook

Entrepreneur, writer, athlete.


Hello, I'm Jodie, founder of Coachvox AI - we make AI coaches.

Before this, I built and sold a social media agency and wrote books including, Ten Year Career: Reimagine business, design your life, fast track your freedom. I contribute articles to Forbes on the topic of entrepreneurship, AI and lifestyle design, and was included in the Forbes 30 under 30 2017 list of social entrepreneurs.

I compete in powerlifting for Great Britain and travel the world working remotely. I share what I learn to help others share their magic and make more impact.

Feel free to say hi on Twitter. Get my free weekly level up newsletter, with mini blogs, journal prompts and useful frameworks by subscribing at:

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Level: Beginner

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1. Let's go: [MUSIC] Ninety-nine percent of people using the Internet do not produce content, but the one percent that do are ripping all of the rewards. I'm going to show you how you can cut up all your personal brand and business by becoming a content creation powerhouse. My name is Jodie Cook, and I'm an entrepreneur and author. I'm also a prolific producer. I've written 20 books and hundreds of articles that have been read by millions of entrepreneurs. My subscribers receive my blogs as emails twice a week. I tweet regularly and I have accessed insane opportunities by showing up consistently. The problem is that without a system in place, prolific producing can take so long as busy professionals just don't have time to be constantly on the content writing spending all of our days writing, filming, editing, and scheduling for our audiences. There isn't space. We want to be running our businesses, serving our clients, not fluid to social media and publishing platforms. This class is all about how you can prolifically produce content to maximum reward without it zapping all of your time and energy. This is done by setting up the content production system and I will show you how to make yours. In this class, we'll cover how to find your unique content concepts and come up with your strategy for prolific producing without hitting blockers like imposter syndrome or fear of being seen. I'll show you the systems and the status of prolific producers; people who published to a growing audience every single day, and I'll share how you can create this for yourself using my prolific producing formula. This class is for anyone who wants more online influence and exposure to put themselves or their brand in the spotlight and attract fans, followers, sales, and opportunities. Once completed you're going to be set up as access and you will have the plan to match. I know that you have a message to share, you have insights to teach, and you have information that can really help people. Finding your audience and engaging consistently with them will ensure that not only do share your message, but also that you have a trusted voice of authority that I cannot wait to hear from again and again. This is how you build a loyal audience. This is how you attract opportunities. This is how you amass super fans. I'm so excited for you to join the class. Grab a pen and paper and let's get started. [MUSIC] 2. The top 1% of the internet: In this lesson, you will learn how to be in the top one percent of the Internet for maximum for business success. Did you know that 90 percent of Internet users simply consume. They use the Internet to scroll, to read, to click around. they listen, and they learn from what other people teach, but they don't do any teaching themselves. They order food, they take taxis, they watch movies, they laugh at cats doing silly things, and they buy clothes that get delivered to their door. Their interaction with the Internet stops at consumption. The next nine percent consume, but they also engage. They comment and they like and share, and they add their opinion and they further the conversation. Maybe they write the odd review or they upvote on Reddit. They mainly consume, but they contribute to the Internet in a really small way as well. What about the other one percent that remain? These one percent represents the producers. These are the people who create videos, podcasts, articles and blogs. They tweet their insights, they share what they learn, they document their business journey and they add value for other people, one percent. If you're watching this class right now, you suspect that you could be one of them. Perhaps you're going in that direction already, but you want to know how you can do more. Perhaps you're producing prolifically already, but it's taking up all of your time. The fact that you are looking to learn more about this tells me that you should be in that one percent. You have a message, you have insights, you have a story that can benefit other people. I believe that there are two ways to prolifically produce. Both of them start with you doing cool stuff yourself. Running your business, doing your art, doing you're creating, making great work, traveling, exploring, meeting new people, learning how to do things, and trying them out. Seeing what you're capable of in all areas of your life and work. Production has to start with this because you doing cool stuff is what makes you interesting. It doesn't need to be about you. The cool stuff you do might involve finding out things about other people or finding things out about the world. For example, you might have amazing insights because of how inquisitive you are on one specific topic. But either way, doing cool stuff yourself is the foundation of prolific production. I don't mean doing it because of how it looks online, I mean doing it because it fascinates you, doing it because you can't stop thinking about it. Doing it because you can't not do it. That is the foundation on which we build. After you are on the way with doing that cool stuff, you have two options. You either tell people about what you're doing or you teach other people how they can do it too. I'm going to go into quite a bit more detail on each of those options. Telling people about what you're doing means you are documenting. You're sharing what you do as it happens. You share your diary, you keep a regular blog or a regular blog. You provide some entertainment value so that other people enjoy following along with your adventure. You keep me coming back to see what you're doing next. There are plenty of prolific producers who do exactly this, and we're going to visit their systems later on in the class. The second option is that you do the cool stuff and then you teach other people how to do it too. Instead of being a documenter, here you are an educator, a teacher, a guide, an enabler, maybe even an inspiration. You delve into your work and you figure out how you help others to get the same benefits that you got from it, whatever they are. Maybe you learned how to get to a high level in sport or business, or how to get on the TV or how to make these amazing healthy recipes. So your prolific production becomes teaching other people how they can do these things too. Documenting or teaching, but both involve you doing the cool stuff first. So the giant scary problem with producing and prolific producing especially is that you're going to be busy doing this stuff. You're going to be busy running your business. You're going to be busy creating and selling your art, honing your craft and winning clients. You're probably so jam-packed with the actual doing that you might not feel like you have time to document or teach. That's what this class is all about, and we're going to overcome that problem together. Busy people especially need systems and they need stacks in place to create effortless content. Get ready to learn yours. For the duration of this class, I invite you to turn off any distractions. Grab a pen and paper, as well as the accompanying workbook. Give yourself permission to indulge in your personal brand and your business, and immerse yourself in the possibility of prolifically producing content and multiplying your results while saving time and effort. 3. Start prolifically producing today: In this lesson, you will learn why you absolutely must produce consistently. The alternative to prolific and consistent production is either sporadic production or zero production. Neither are any good for your audience and therefore, your brand. Sporadic production probably won't get you anywhere. That isn't enough consistency for someone to really get to know you. You're sharing in peaks and troughs, in booms and busts. Someone could really get on board with your message, be happily consuming your insights and then here nothing for weeks or months. Zero production isn't the answer either. Not producing anything at all means you're using the internet like the 90 percent, definitely not like the one percent we're looking to emulate. There are so many reasons you should produce consistently. Think back to a time, if you can, before the Internet, before social media, before it was possible to create and publish to your heart's content. Back then, if I wanted to make a huge success of myself, I would have to knock on metaphorical doors and wait to be picked. My strategy would be one of hope. I'd knock on the doors of agents, publishers, employers, record labels, galleries. I would line up as one of thousands of hopefuls. I'd show them my work and I'd keep my fingers crossed that they chose me. Now, I don't need to do any of that. Instead of waiting in line to be picked, I can simply show up. I can find my own audience. I can do my own promotion. Sure, I can enlist the help of partners but really it's all on my terms. There is no waiting to be chosen. In this way, the tools we have at our disposal mean it's far less about banging down doors and far more about building our own houses. We can build these amazing houses filled with our art, our passion, and our creativity and people will be banging down our doors to work with us and to offer us opportunities. That is what prolific production can do for us and I've seen it firsthand. The first book publisher I worked with approached me. They sent an inquiry through my website and they asked if they could commission me to write a book about Instagram marketing. They'd seen that I'd written some articles and e-books on the topic of Instagram and they were ready to offer me a contract. They approached me. It was a crazy role reversal. Approaching publishers, especially ones of their size, is notoriously difficult. It's really hard to get responses from commissioning editors. You have to create a book proposal. You have to prove that you're going to write a book and sell loads of copies from your own marketing. This approach didn't follow any of the normal rules because I've been producing content about Instagram marketing and sharing it in the places that already existed. Less knocking on doors, more building your own house, and having people knock on your door. That is what I want for you. A phrase I like is book famous. We're not necessarily trying to get you into Hollywood movies or world-famous on a global stage. Although if that is what you want, we can definitely try but what we're trying to achieve for you is book fame for you and your brand. Being known as an expert or a voice of authority in your specific industry in your specific field, whatever that might be. For me, it's entrepreneurship. For some, it's a certain type of art or a certain type of performance. For others, it might be neuroscience or coaching, or coffee shops. No matter what industry you are mastering, it really is true that the one percent get all the benefit. They get those inbound inquiries, they get those serendipitous introductions. The same effort goes further. They grow their audience day by day until in a year or a few years time it's unrecognizable, and that brings more opportunities. They make more sales, they make more money, they make more impact and a far bigger difference because all those benefits compound again and again. They believe in themselves first, they start taking action first. Their efforts are rewarded in bigger ways, it happens little by little and then suddenly you look around and realize that your life and work is unrecognizable from where it used to be. Not to mention, it's fun, it's cool, it's a great game to be producing and receiving offers and opportunities and inquiries and words of thanks from people who love your work and who has made a difference for. If you could hit upon a system for doing it well and doing it efficiently, why wouldn't you prolifically produce? Even if you don't have anything to sell to anyone right now, start producing now. It takes time to build an audience and it takes time to gain attraction. The sooner you start, the sooner you will have an impressive presence and the more of a foundation you have for any of your future endeavors. You can always go back. You can stop at any point if you decide you're done producing, you're done with being out there, you're done with being seen, you can just stop but definitely don't avoid getting started because you might just love everything that comes with it. I'm so excited to work through this with you. First, we're going to find your unique content concept. 4. Your unique content concept: [MUSIC] In this lesson, you will learn how to find your unique content concept. The foundation of prolific production is knowing what you are uniquely placed to produce. You get to notice by knowing your mission, and by having a mission statement. You might be thinking, [LAUGHTER] I don't know my mission statement, but it's actually far simpler than it sounds. Your mission is this, how you live and how you serve. Everyone has a mission. Everyone has something that they were put here to achieve, and we might as well believe that that's true for the purpose of this class. My grandma for example, had a mission. She had four kids, and her mission was simply to raise a happy family. That's one line; raise a happy family, and it incorporates both how she lived and how she served. My mission is to discover what I'm capable of and help others do the same. You might be able to think of entrepreneurs, artists, and even brands who have a clear mission in what they do. What mission are you on? If you don't know this for sure right now, there are three methods that I want to take you through to help you put this into words. One way is to write a list of every cool thing you've ever done in your professional career. What we're looking for is for things that you've done in your business or area of work, that mean you have answered within you that you can share in your content. This is stuff that you've achieved, or learned, or experienced while running your business or learning your craft. This could be things adjacent to your business like your lifestyle or your home setup for example, but get them down on your piece of paper in your workbook. Anything cool you've learned how to do and complete it, write it down. Also, write down anything that you have ever achieved. If you've started a business, if you've sold your art at show, if you taught yourself how to edit videos, or grow a mailing list, write it all down. Then next, write down everything that you are comparatively good at. You might know these as those things that you do where other people come in, so they tell you that you're good at something, and they seem impressed. Whatever it is, however small it might seem, write it down in your workbook. With everything that you've written down, take a look and see what is coming out. Are there any trends? Are there any themes? Are there any that are very relevant to your audience? I imagine that you've missed lots out and you're actually good at or knowledgeable about many more things than you've written down, but what are those things that keep being mentioned? It might be something to do with your creativity, or your writing, or your endurance, or your inspirational nature, or even your patients. There will be something, I'm sure of it. When I wrote down every cool thing that I did, I took it one step further to think more about my content. Before every cool thing like grow a business, sell a business, write a book, I wrote the phrase "how to" in front of it. Try this out with your list. Take your cool stuff and just write "how to" in front of every item. See which of these sound right, and imagine each of these "how to" statements was an article title or a video title. Imagine each was a name of a talk that you had to give, how would you feel about standing up and sharing what you knew about how to do that thing that you've already done? Chances are pretty good. The second exercise is one that I love, and it's called the zone of genius exercise. Here is where you draw three big circles in a Venn diagram. In one circle, you write what I'm good at. In another circle, you write, what I like doing, and in the third circle, you write what the world needs. The intersection of these three circles is where you are uniquely placed to serve, and therefore uniquely placed to produce from. When you're completing these circles, don't be shy. No one else needs to see what you've written down, so give yourself permission to pat yourself on the back and allow yourself to admit that actually you're pretty good at something. Write it all down, this will help you find your zone of genius. If the intersection of your zone of genius; so filling in that middle part where those three circles meet, doesn't present itself straight away, keep going. Play around with what you've got in there. Take a bit longer for the exercise. You could go for a walk or you could meditate on it. Something will come up, you will find it. It might hit you like a truck in the middle of the night and you wake up and be like, "Yes, this is [LAUGHTER] my zone of genius. I know my mission." The third exercise for you to try is less about what you're good at or what you like doing, and it's more about what you know. I'm calling this the knowledge bubble. What is in your bubble of knowledge? I ran this exercise with my friend Quinn. She runs a company that focuses on user experience or UX for short. UX is what she knows everything about but she wants to start producing content on more than just that field, so we ran the knowledge bubble exercise together. We wrote down UX, and then we wrote down these peripheral areas that she could also speak confidently about. They were in adjacent areas to UX but still within her knowledge bubble, so we also included search engine optimization, conversion rate optimization, e-commerce in general, or being a company founder, or growing a software business. Software business is in general running a business, running a remote team. We started making this list, and it just grew and grew because one topic seemed to unlock another two or three. When we had a bubble of words, our next task was to find the statement that tied everything in the bubble together. The format I gave her for this statement was, I help X do Y. X was her target audience, Y was a broad term for those things that she knew about that were in her knowledge bubble. For my friend Quinn, it was I help Sass founders scale from 1-5 million by focusing on user experience. That was it, that was the sentence that encompassed all of those areas. When she had her mission statement if you like, it was really clear which topics fit into that. It became so clear how she was uniquely placed to produce and add value and who to. Three exercises: every cool thing, your zone of genius, your knowledge bubble. Give each of these exercises ago and see what comes up. Find your unique content concept, and be clear that it's your thing. Feel confident that it is. As you stare at these words in front of you, I want you to realize that you are the best person in the entire world to talk and share about this combination of things. Only you, no one else, you are preaching what you practice. You are sharing the solutions to problems that you have solved. You're going to be operating from a place of insane authenticity, that means imposter syndrome doesn't get a look in, and neither should fear of any kind. It's your duty to show up and be of service to other people. You owe it to the world to help them by sharing what you know, it's your mission. Even if your topics are things that other people on the Internet talk about, no one else in the world has your unique combination of skills and experience plus your unique way of delivering the information. Because everything we've discussed is what you already know or you're already good at, it's going to be far easier for you to produce, and it's going to be better and more useful to other people. When I did these exercises, I found it so useful. The clarity that comes can be absolutely game-changing, so do the exercises, revisit them. Keep going until you figure out your mission and your unique content concept. Next, we're going to cover your strategy for prolific producing. [MUSIC] 5. The strategy for prolific producing: [MUSIC] In this lesson, you will learn the strategy for prolific producing. Your time is best spent doing things that only you can do. Your time is best spent producing your art, getting all that wisdom and creativity out of your head and down into a format that is shareable. It's probably not best spent editing your creations into various formats for different social media channels, writing captions with hashtags, and scheduling everything up. The strategy for prolific producing requires that you focus on one area and work out how to delegate or automate the rest. Ideally, the cadence is that you produce once per week and then it's magically transformed into content that is published every day. How will we get to this place? By thinking about these three steps. The first is the law of least effort. This law does not mean that you do not put in any effort. Is that you find what feels effortless. Find what feels effortless to you to create. What do I mean by this? There will be some way of you producing that comes so naturally to you that you feel like you could do it all day and we need to find it. I'd like you to think about your normal week and think about when you find yourself in a state of flow. Flow is when we are so engrossed in something that time just flies. You might feel like you could keep going forever. You might not be consciously operating. It might almost feel like something else has taken over and you're just flowing and you're just creating and it's all happening. That is flow state. Finding what puts you into the flow state is how we follow the law of least effort. The flow state might come when you're writing. It might come when you're talking, chatting away to friends or two customers. Maybe it's when you're making jokes. Maybe it's when you're solving puzzles. It might come when you're presenting on camera or drawing or painting or doodling. What do you do that feels effortless? This is where you have a gift. The law of least effort says that you find this thing and then you outproduce everyone else. Because it feels effortless, you will make it look easy. You will appear superhuman because you are prolifically producing with ease. Ask this question of yourself. When do I feel most in flow state? That is what we need to do more of. The key to getting into your flow state and being able to produce in this way, is reducing friction. When I was writing my book, 10 Year Career, every night before bed, I loaded the manuscript up on my laptop and I put my laptop on my table where I would see it as soon as I woke up. I hid my phone so I wouldn't check it first thing. Every morning, I headed straight to my laptop to begin writing before anything else would distract me. Noah Kagan, the founder of AppSumo produces videos. He has a recording setup in his house. He's configured it with Alexa. When he's ready to begin recording, he shouts, Alexa, let's go and the lights, camera, and microphone turn on, ready to hit and see what he's got to say. A friend who was interviewed on a lot of YouTube channels and loves talking to camera, makes the most of wearing makeup to record her own videos. Whenever she finishes an interview, she will turn on her own camera and she'll keep talking. She has videos of her own to use in hair content. Perhaps you lay out your materials somewhere that they stay all the time or perhaps you shut off distractions on your laptop or maybe you download a new app that lets you talk into it and create MP3 files of your voice. Maybe there's a immovable entry in your calendar every single week that looks like it's an actual meeting, but it's just a meeting between you and you in which you produce. However, you can reduce friction, do it. These will help you get into that flow state that leads to effortless production. The next step is defining the medium on which medium, does your law of least effort activity best lend itself? If you can effortlessly write, it might be a blogging platform or maybe Twitter or Medium or heyworld. If you can effortlessly talk and describe and explain, it might be a podcasting platform. If you feel effortless, talk into camera, perhaps it's YouTube. If you can effortlessly deliver punchlines and short to the point stories and jokes, then maybe it's Instagram or maybe it's TikTok or maybe it's an actual stage with an actual audience. Your law of least effort is going to align with a platform really well and that will become your primary platform. We're going to produce in other places too, but having a primary platform is really important. Up to this point, our goal has been to understand what you can produce and keep producing that is unique for you. Then the goal is to understand the primary medium that this content naturally fits. Finally, we get to the step where you separate what only you can do from what someone else can do for you. In an ideal world, you do what only you can do and you outsource the rest. To find out what this ideal scenario looks like, we're going to run a bit of a thought experiment. Let's say that every day you spend the first 90 minutes producing in accordance with your law of least effort. Then when you've done this, what you have in front of you is the raw materials. The fruits of your labor, the video files, the Word documents, the MP3 files of your voice, the canvases with your art. Now, let's imagine you had unlimited resources to share that far and wide. You had all the time, you had all the skills, you had all the money to edit and hire other people. What would you do? Let's use this thought experiment to work out your dream production scenario. Maybe you can write endlessly on all sorts of topics that fit with your mission and you want to get your words out there. You might hire an editor to edit your words. You might hire someone else to craft amazing headlines and to schedule articles on Medium. Someone else might chop all your writing into tweets and schedule them on Twitter. Then maybe a graphic designer might turn your words into beautiful graphics, that they then share on Instagram and Pinterest. What would you do with unlimited resources? Write all of these options down. Don't be constrained by anything. For now, think of exactly what you would do with no constraints. I want you to completely understand the difference between what only you can do and what someone else could do. The main strategy for prolific producing is following the low of least effort and matching your output to a medium. Turning this into a plan of action lies in creating your stack and your system to get closer to this dream scenario that you've just outlined. Next, I'm going to talk you through the systems and stacks of prolific producers. We're going to delve into how they do, what only they can do, and where they get help. We'll cover what they produce, what they automate, and what they delegate and the systems that they have for producing daily content. [MUSIC] 6. Systems of prolific producers: documenting: [MUSIC] In this lesson, we're going to look at the systems and stacks of prolific producers in a variety of professional fields. This is how we get inspiration and ideas. Remember the thought experiment that we just completed of your perfect content creation system. Well, we might be able to find you something that's even better, that makes even more sense for your unique content concept by studying and learning from other people. Remember that I said that there are two ways to prolifically produce. One, is to do cool stuff and document it. One, is to do cool stuff and teach other people how to do that same cool stuff. Well now, I'm going to show you examples of people who are doing both. We're going to start with people who document daily. I want to start with one of the most prolific producers of all time and that is Gary Vaynerchuk. Gary's law of least effort way of producing, is him talking. You hand him a microphone, and he will just go. [LAUGHTER] That is his strength. He can talk at length on so many topics, so it makes sense that he maximizes that. One content strategy that Gary has shared, is his cornerstone method. This is where there's one cornerstone piece of content that is then transformed into other content. This is a solid strategy and we're going to look at it in terms of his daily production for the AskGaryVee Show. He has found his law of least effort speaking. He has created a system for speaking to people regularly, answering their questions, then being booked into his diary in batches. When he's doing this, there happens to be a camera there. He sits down for an hour or so and people are lined up to speak with him. He answers their questions, he goes into detail on certain topics, and then he says bye, and he moves on to the next guest. Then, he has an editor whip these mini interviews up into podcast episodes that go out every day and they're topped entailed with intros and outros. Then, they also make shorter video clips from that content that goes out via social media. Why this is an example of documenting, is that he's doing this while he's working, so he's doing this while he's running businesses, and he's doing various other things. He's there in his office, he's talking to you as the audience member, and you feel like you're almost interrupting his work day. He's interrupting his work day to engage with you, which is quite a cool effect. This system specifically, forgetting for a moment all of the other ways that Gary reproduces content, is a cornerstone system based on questions from his audience. A stack is a combination of specific tasks, that helps create publishable content from raw content. Here, Gary's stack includes the organization of the guests. It includes the setup of the recording space. It includes Gary answering their questions, the editor making podcast episodes, a different editor making videos. His team are spending loads of hours, but he's spending far fewer, which means that he can focus on his hours being spent where he is uniquely placed to serve, which is on camera, on the mic, and not on the edit. Is your effortless way of producing your voice and speaking? If so, maybe this kind of strategy could work for you. Another person who documents daily is Angela Gargano. Angela is an athlete and she is the owner of Pull-Up Revolution and the fitness brand , Strong Feels Good. She's got a really interesting way of documenting daily that I want to share and it all comes from her calendar. On Monday, she shares an Instagram graphic of what she's up to that week. Then she shares daily stories of her doing those things. This might be working out, it might be doing deep work, it might be doing yoga, it might be behind the scenes of a photo shoot, preparing stock, or having cools with her members. The documenting daily pictures and videos are unedited, unpolished, and personable. You feel like you're in her living room with her, working on her business with her. Her law of least effort is simply just working. It's doing the work, and it's taking pictures of it. She's so used to photographing her life that it feels effortless, so she's able to produce in huge quantities. Angela's system is to document every part of what she's doing, to share what goes into building a successful fitness brand. Her stack begins with her schedule. The schedule already exists, but it's shared online in graphic form. Then she's turning her daily activities into updates across Instagram. The beauty of this strategy is it looks like Angela's doing every part of it, but she's probably not. She's taken the pictures because that has to be her, but they are likely shared with an assistant, and that person is then adding captions. They're annotating and they're scheduling or they're posting those pictures. They're pretty much making the graphics that bring the daily documenting to life. Angela is being busy doing what she is doing and her stack involves making graphics, making videos, stories, and boomerangs, all on Instagram, but she's focused on doing what only she can do. You don't necessarily have to be doing interesting stuff every single day in order for you to be documenting daily, and for that to be your strategy. You really don't. In building a business or in establishing yourself as a brand, it can be refreshing to see that someone is taking the day off to read books or to hear that they booked into many meetings, and they felt frazzled by the end of it. But the whole point of the documenting strategy is it's like a diary. You're sharing the highs and lows and you're working on it being interesting and adding values that other people like to follow along. For this to be successful, they have to feel an affinity towards you. They have to like you, and they have to feel like they want you to succeed. What you're doing also has to have something in it for them. Maybe you're inspiring them, maybe you're a few steps ahead in a certain field and your audience is looking to learn from you. If you're going to follow a strategy of documenting, you still need to remember that your audience is watching because there's something in it for them. One simple way of documenting daily, if you're effortless way of producing is writing, is by using the hashtag BuildInPublic. This is on Twitter and this is where creators and coders and business owners document their activity and their progress and they add that hashtag. People follow along and they get new people on board with their journey. It helps them to find their community and their customers whilst also providing accountability for them. With all of these documenting systems, like Gary, like Angela, you choose one thing and you do it consistently, so speaking, or writing, or photographing. Then you create a stack, and you work out how you can delegate and automate different tasks in it so that prolific production doesn't become your full-time role. Have a think. How could you document your journey in such a way that people want to follow along, and what is in it for them? [MUSIC] 7. Systems of prolific producers: teaching: In this video, we're going to look at prolific producers who focus on doing cool stuff and then teaching other people how to do the same [MUSIC]. This is slightly different, the documenters we're focused on sharing their journey for entertainment purposes and to help people by simply being the example. These next people are focused on turning the cool stuff they have done or learned into a way of educating their audience. Each has a system and a stack, each focuses on their law of least effort way of producing. This is Emma Storey Gordon. Emma describes herself as someone who helps people who feel like they have been dieting their whole life. Why can't she help these people? Because she has felt that way too, she's overcome this feeling and now she's perfectly placed to share her wisdom. Emma's law of least effort way of producing is to answer questions on camera. Her system is to show up at the same time every week for an hour-long Instagram live. She logs on sometimes with a business partner, sometimes alone, and she talks about topics that have come up for her during that week. She might answer questions that have been asked by clients that she works with, she might share anonymized client breakthroughs, and she might share strategies and insights that are going to help her audience with their nutrition and their relationship with food. She might discuss something in the news that falls inside her knowledge bubble once per week, one hour Instagram live. How does this turn into daily content? Well, Emma's stack involves what she says in these hours. Because she knows exactly what she's talking about, she's confidently and she's clearly explaining concepts. As Emma is talking, she's running in the background, which is transcribing what she says. This transcript is picked up by an assistant and the assistant is turning these words, phrases, and answers into graphics for social media. She'll create a square format and rectangular format, she'll pull out specific lines and she'll use them as tweets. She's turning that one hour per week of talking into daily social media content. Someone talking at an average speed of 130 words per minute would say 8,000 words in an hour. Eight thousand words, they give how many tweets, graphics, and even articles that could be. But the work that's gone in comes easy to Emma because she loves chatting and she loves answering questions on Instagram lives, and she knows her industry. The stack, collect inspiration from the week, talk on camera for an hour, transcribe the talk, turn this into tweets, graphics, mini-articles, schedule them across social media, done; daily content from one hour per week. Could you emulate Emma's strategy? Someone else I want to tell you about is Jake Thompson, the founder of Compete Every Day. Jake has done cool stuff himself, he has built a business, he's gotten super-strong, he's overcome challenges to develop a strong mindset, he's worked out how to keep improving himself, and now he's teaching other people how to do that too. Jake's law of least effort way of producing is writing, so he writes. Jake spends one morning per week writing solidly on whatever comes into his head on the topics of motivation, peak performance, health, fitness, and mindset. Remember the knowledge bubble that we mentioned right back at the start, Jake is picking topics from his knowledge bubble and he's free-writing about them. This writing is then transformed into way more places to create daily content. Firstly, it's broken down by many topics and scripts are created for podcast episodes every single day and new podcast episode goes back and it all stems from his one weekly stint of consistent writing, and then simply reading in a compelling way what he's written. Then really similar to Emma, phrases and concepts from his writing are turned into Instagram graphics as well as tweets. Jake actually goes one step further here. He sees which phrases and which concepts get the most engagement, he sees which resonate the most with his followers and his listeners, and he turns them into products in his store. The Compete Every Day store sells tanks and T's with motivational phrases on them and they've all been created by Jake, tested on social media, and then printed onto merchandise. Jake's work itself involves him being booked for keynote speeches but his content system makes it so easy to prepare. He says to his client, what would you like me to talk about? Then whatever they say, he goes into his writing files and he finds what he's already written on that topic, and then he turns that into a speech. Hopefully, you can see how this system can multiply into other areas of your work far bigger than daily content. It can lead to books and courses and speeches and scripts and even clothing. With both Jake and Emma, they look like prolific content machines because they follow the law of least effort to produce in their favorite way. They stick within their unique content concept and they delegate or they automate everything else in order to produce daily. Finally, I want to show you one aspect of my system for producing daily content. Something that fits into my law of least effort is asking questions. I absolutely love geeking out on questions. I've written guided journals full of questions and my courses often have questions as the titles. I've seen firsthand, how powerful the right question can be in changing someone's life, so I make huge use of two places for getting answers to my questions. One is HARO, which stands for Help a Reporter Out, and one is the journorequest hashtag on Twitter. I first realized the power of this system a few years ago when I logged on to HARO to ask the Internet two questions. One question was, how are you raising entrepreneurial kids? One was, how were you raised to be entrepreneurial? These are two questions I really wanted to know the answer to. My zone of genius is entrepreneurship, is at the heart of my knowledge bubble, and I was so curious about the answers. HARO was the perfect place to ask these questions because what followed was over 500 responses. It was over 40,000 words of people responding to these questions. I mean talking about effortless content creation. My two simple questions had produced essentially a whole books worth of content, so that is what I did with them. I turn the words into a book called How to Raise Entrepreneurial Kids, a how-to book based on case studies, based on the answers to two questions shared in the right way. Even now I still incorporate questions into my ways of producing daily content. My system is asking questions to get answers from entrepreneurs who are my target audience and then turning these into articles and adding my spin and adding my commentary. All of these topics are within my knowledge bubble, so running a business, entrepreneurship, building a team, crafting your dream lifestyle and staying stoic throughout the journey, and they're all things that I've done. When these questions, I'm collecting the lessons from the cool stuff other people have done and exploring the answers further and often the question itself will inspire a whole lot more answers based on the cool stuff I've done. My stack is every Tuesday I'd journorequest on Twitter, goes out with a question about entrepreneurship using the hashtag journorequest. My content assistant copies and pastes all of the responses into a word document with the question at the top, she then groups the similar responses together and I turn this outline into an article and I post it on my blog or on my Forbes column. Then my content assistant takes the words and the phrases that I've used and turns them into solo tweets, we see which resonate the most, and then she turns them into cute graphics that are also shared online. This stems from one question per week over Twitter, but it's a robust enough system to produce daily content. What questions might you be able to ask the Internet? How can you produce solidly once per week and have that turned into daily content? How could you show up consistently in a way that is aligned so well with what you know about and what you like doing that you've really looked forward to it? That's important because the more enthusiasm you have for what you're doing, the more that you will keep doing it. As part of putting this class together, I asked other prolific producers to tell me about their systems. I share the question on Twitter, I use the hashtag journorequest, and people who produced daily content told me what they did. I'm going to add this download to this lesson so that you can check out their methods and see if any of these might work for you. In this lesson, there have been three people taking the cool stuff they have done and turning it into a way of teaching other people how to do the same, they are all examples of people producing to educate. On Twitter, there are more examples,. No matter who the prolific producer is or which field they're in, each has a system, each has a stack of tasks that layer up. Now I want you to give full attention to your system and stack. Visit the thought experiment that you did earlier, and since I've shown you these examples, think about if anything has changed. So can you add anything in? Can you modify the process? Keep thinking and keep developing your plan. Next, we're going to go deeper into the logistics of your prolific prediction. [MUSIC]. 8. The prolific production formula: [MUSIC] In this lesson, you will learn the prolific producing formula. My goal for you is that this class sets you up to post daily in at least one place. Whether that's a specific social media platform, a podcast or a blog. I'm very sure that your content should be daily, each and every day. But why? Your audience members are probably very busy people. They're out and about, they're booked in meetings, and they go into events. Even if you do post every day, they might not see what you post every day. But the more they do see and hear from you, the more familiarity they get with you, the more affinity, the more they begin to know, like, and trust you. Because what you're saying or writing has substance behind it. Each post is reinforcing you in their minds as someone that they want to hear from. It's not just beneficial for your existing followers. Daily posting grows your following an average of four times faster than posting less than once a week. Consistent, intentional, prolific production means daily content. My three-step formula for producing prolifically is what I want you to have in mind as you're planning your approach and preparing to share daily. The steps are step 1, ideation. Step 2, execution. Step 3 delegation. Got it? Ideation, execution, delegation. The ideation phase is where you become inspired. Is where you take everything in your head and you start to come up with how it manifests in content. This is where you keep a log of your ideas. You record when the inspiration strikes and you find a way of jotting down the words and phrases that you're going to expand on later. The second phase is execution. This is where you're effortless delivery happens. This step is important to plan and get into the diary as an immovable event. The execution could look like that one morning a week where you write continuously. It could be that Q&A that you do every week as an Instagram live. It might be where you record a stream of consciousness into a voice recorder. When you know your unique content concept and your lore of least effort way of producing, as we discussed earlier in this class you can plan and execute each and every week. The material you create in the execution phase becomes your inputs, your voice notes, you're writing, your interviews, your cornerstone content, your illustration and your drawings, your phrases, concepts, diagrams, sketches, your hosted shows. This is your art in its most raw form and the volume of this is important. The more effortlessly it comes to you, the more you'll be able to produce regularly, the more that can be done with it in the third phase. The third phase of delegation is where your system comes into place. How will you delegate and automate your way in to turning your execution into daily content? We covered the systems of five prolific producers in the last lessons. You've got your dream scenario from the lesson before that and now we want to turn this into your plan of action. How will you delegate? Will you hire someone to do elements of your stack? There are so many skilled people who could help you turn raw material into amazing content is just about finding your perfect one. This might be a videographer, a podcast editor, a virtual assistant, a graphic designer, an editor or a content manager. Here's what you should think about the system and be able to explain how someone else would put it into practice. Even if you're not thinking about outsourcing just yet, do this now anyway. Let's say that you are writing for two hours every Monday morning and you want someone to turn that writing into daily tweets and into key graphics. You should write the process for each of these things. For the tweets, you want them to go to the folder with a specific name, find the Word document labeled a specific thing, and take out sentences that would make good tweets based on the following parameters. It's punchy. It appeals to a target audience off and then your target audience. Then shed your three per day using TweetDeck, for example. Maybe you add an approval stage here. You say to schedule them up to four days in advance and then they email you when they're scheduled so that you can check them. The process described here becomes your system. The system for taking your regular weekly content and turning it into daily output. First, maybe you're following this system. You might be honing it and you might be following it and you might be making sure it works for you. After that, you might look at someone else to take it over. Using platforms like Upwork, you can find really skilled and very reasonably priced people who are exceptional at following instructions and executing tasks in this way. If it's right for you, put the feelers out there, see if you can find someone to take this off you. Perhaps you have friends with skills in different areas and you can put in place some skill swap with them. Maybe a friend makes you seven video clips from your one weekly video. Maybe you write them some catchy headlines for their writing and you turn them into Instagram captions. Maybe you take this opportunity to learn a new skill yourself because now you know exactly what you want. The three-step formula is ideation, execution, delegation. Repeat again and again, until prolifically producing content is effortless for you. Soon, they so becomes so much of a habit that you're going to do it automatically. You'll become fluent in your weekly execution. Ideas for content will just fly out you out of nowhere and you'll be looking forward to your execution phase every single week because you can clearly see how it translates into consistent updates. Remember, the goal is to find what feels effortless. The goal is to do what only you can do and find help with the rest so that you can focus on your unique value whether or not it is the right time for you to hire help only you can decide. But there are so many ways of doing it and even so many online tools that can help you. Some of my favorites and some that I've heard recommended are, descript for making short video clips from longer ones, for editing and adding subtitles and for publishing to social media, the Pablo app from buffer for making cute graphics straight from URLs, there's the podcast platform Buzzsprout that lets you preload intro and outro for your podcast episodes so that you can just upload the middle and then publish. Then there's Crello, Animoto and of course Canva. For each of these, you could learn how to set it up or you could hire an expert to do it for you. If a Canva, for example, a Canva pro could set you up a load of templates that you could use for years. There are so many options available for your delegation phase and you can absolutely begin the delegation part with tiny baby steps before you ramp up to full delegation. There's a whole section in your workbook with space for you to outline how you're going to follow the prolific producing formula. The next lesson, we'll go into more detail on how to keep the production machine going. [MUSIC] 9. Keeping the production machine going: In this lesson, you'll learn some useful tips and tricks to keep your production machine going. You have your system in mind and you know how you are going to share content daily. I cannot emphasize enough how important this system is, especially if you're going to outsource. What I know for sure is the [inaudible] producing daily involves reducing any friction, making stuff flow, removing blockers to action, and making it the default that your system runs. We've talked a little bit about how to reduce friction in your execution phase, but I want to reduce friction in your ideation and your delegation phases too, phases 1 and 3, as well as give you some more ideas for your execution phase. Let's start with the ideation phase. Reducing friction here means being open to inspiration and letting ideas come to you. It means always carrying a notebook with you so you can jot down any source of inspiration, any idea for a question, or a piece of writing, or a topic to talk about to camera or into a microphone. Go to whatever lengths necessary to make sure you always have paper. Something else that will assist your ideation is changes of scenery, so working from coffee shops, visiting museums and art galleries, getting in the car and exploring a different part of town. All these new inputs mean your brain is forced to process stuff differently. Things are less familiar. It can't just work on autopilot, so it needs to change how it's operating. This can be amazing for new ideas. Getting good at coming up with ideas is like training a muscle. It's going to be difficult at first and then it will get easier and easier, and soon you will become an ideas machine. Reducing friction in the execution phase means firstly, making it easy for you to do your creative endeavors every week. But there's something else I want to mention here. You may well have a backlog of this content that you can use to get started. Whatever your way of producing well be, have you produced it before? If you love writing, you might already have plenty of words that you've written ready to whip up into daily content. This might be the same with podcasts that you've been on. It might be the same with interviews you've recorded, or emails that you send, or random word documents that are just saved on your computer. Now is the time to make use of all the stuff you've already created, put it into that machine, and get turning it into tweets, or videos, or podcast episodes. Whatever your chosen medium is, dig through your old dusty files and see what can be repurposed. Reducing friction in your delegation phase, the part where your raw material is turned into shareable content means that it follows a schedule that is the same every single week or every single month. Let's say someone is helping you turn your voice recordings into podcast episodes. The schedule to follow should be the same every time. By the end of Monday, you upload them into a folder. On Tuesday, they edit and they put them into a sub folder. Then you have Wednesday to check and approve, or make changes, and then on Thursday, they schedule across every platform. Maybe you follow a monthly schedule. But either way, there should be a schedule. Every aspect of this needs to have a system and a process to take case by case decisions and any waiting around out of the picture because they will only slow you down and they'll turn this into a painful exercise, which it definitely doesn't need to be. Within the schedule, there's going to be folders and documents that are clearly labeled, there's going to be deadlines, there's going to be clarity as to who has the final say on what goes out. There's going to be if this then that decision, so if someone doesn't respond by their deadline, what happens to the content? Does it get scheduled or not? Make sure everyone knows what's happening, everyone knows the plan, everyone's on the same page. Even if you're not delegating or outsourcing anything at all, it's still really important to have a system that you stick to. Break it down to the smallest parts of what you're doing. What do you do on Monday, on Tuesday, etc? Make your schedule and stick to it. Aim to reduce friction in each one of the three parts of your prolific production endeavors. Anyways you can systemize your actions further. We'll remove guesswork, take out ambiguity, and ensure your content machine is well and truly running. [MUSIC] 10. Over to you: Huge congratulations and a big thanks for completing this class on prolific production. We have covered a lot. Hopefully, you are full of ideas and plans and you are ready to get going with producing daily content. This is all based on combining your unique content concept with the law of least effort to produce every week in one go. Then it's about establishing a system and a stack for turning this into daily content whether that's podcast episodes, articles, tweets, videos, emails, graphics, or any posts online. It has been my huge pleasure to walk you through my frameworks and methods as well as show you examples of other people who are showing up consistently. Now, it's over to you to put all this into practice. Work out your concept, find what feels effortless, dig deep into who you are and the value you have to give, and then show up. Put aside any fear of being seen, any niggling voices telling you to hide in the shadows and put yourself out there. You have a message to share, you have valuable insights to give and the benefits are going to come back around to you as soon as you begin and don't stop. Your project work will help guide you along the way to create your plans and please do upload your findings into the class so that other students can see. I wish you every success for your prolific production.