6 SECRET Amazon Product Launch Methods (Part 4) | Sumner Hobart | Skillshare

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6 SECRET Amazon Product Launch Methods (Part 4)

teacher avatar Sumner Hobart, 7-Figure E-Commerce Entrepreneur

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      WELCOME to The Amazon Product Launch SECRETS Course!


    • 2.

      The Amazon Product Launch Formula


    • 3.

      How To Select THE RIGHT Keywords


    • 4.

      EXACTLY How Many Sales You Need to Rank


    • 5.

      4 Ways to Get Your First Amazon Reviews


    • 6.

      Amazon PPC - Low Hanging Fruit


    • 7.

      Why Google Ads?


    • 8.

      Setting Up Your First Google Ads Campaign


    • 9.

      Extensions - Making Your Google Ads POP!


    • 10.

      Target HIGHLY Converting Keywords With Google Ads


    • 11.

      Creating High-Converting Google Ads (LAST STEP)!


    • 12.

      Tracking Your Google Ads (And Other Advertising) Results


    • 13.

      Bing Ads - Copy & Paste


    • 14.

      Pinterest - The Greatest Opportunity For Amazon Sellers On Earth Pt. 1


    • 15.

      Pinterest - The Greatest Opportunity For Amazon Sellers On Earth Pt. 2


    • 16.

      Micro Instagram Influencer Strategy Pt. 1


    • 17.

      Micro Instagram Influencer Strategy Pt. 2


    • 18.

      IMPORTANT Influencer Outreach Template + Strategy Updates


    • 19.

      Press Releases HIDDEN Amazon Product Launch Strategy


    • 20.

      100% FREE Product Press Release Template


    • 21.

      How to Get Distribution to 400+ News Sites (FAST)


    • 22.

      How to Know Your Product Launch is Working


    • 23.

      Get The Money Amazon OWES You!


    • 24.

      Get Thousands Of Clicks For ZERO Dollars!


    • 25.

      LAST STEP!


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About This Class

Do you want to effortlessly master 6 proven product launch methods to rank on page 1 of Amazon & generate organic sales WITHOUT spending a ton of time, money or effort?

(EVEN if you have ZERO online marketing experience or have failed Amazon product launches in the past)

Most Amazon Sellers only know one or two product launch methods and are completely unaware of the strategies the top 1% of Amazon Sellers use to effortlessly launch their products fast with as little time, money and stress as possible. (HINT: they're not doing giveaways or 50%-90% discounts!)

Knowing only one or two product launch methods leaves your entire Amazon investment at the mercy of a service, agency, or platform that couldn't care less about your Amazon business and ultimately burn your entire investment alive and leave you crying in the corner of your room eating a tub of off-brand ice cream.

Trust me...I've been there.

Not only that, but many of these so-called "product launch services" use black hat ranking tactics that can have your Amazon account shut down!

Luckily for you there's a solution.

Let me introduce you to the Amazon Product Launch Secrets Masterclass.

In this class you will learn...

  • The step-by-step guide to rank products & succeed on Amazon faster AND with less stress than ever before.

  • #1 Amazon product launch MYTH that can cause you to lose your entire investment (and mind) and how to spot & avoid it like a pro. 

  • Uncover the mystery of Amazon's A9 ranking algorithm so you can stop putting yourself at the unforgiving mercy of bad product launch methods and gurus/services that don't care about your business. 

  • Learn how to reach hundreds of THOUSANDS of potential buyers by tapping into the power of influencer marketing. 

  • Ethically steal MASSIVE amounts of traffic from the world's largest search engine and send it to your listing for a huge surge in keyword ranking and customers
  • Get high quality buyers to your listing (for CHEAP) for years to come with simple Pinterest Ads

  • 100% FREE Amazon Press Release Template!

You may be wondering why I (Sumner) have any credibility to teach this topic.

Well, I am an (actual) full-time Amazon Seller and I've been burned many times before by trying to launch products on Amazon without any guidance OR relying on so-called "product launch services" that blew through my investment with absolutely ZERO results to show.

I've spent MONTHS interviewing & studying 7 and 8-figure Amazon Sellers to learn their secret ranking strategies as well as relentlessly testing different ranking methods of my own to find the absolute BEST ways to launch products on Amazon with as little time, money and stress as humanely possible.

Oh, and learning how to NOT put myself and my business at the mercy of one or two strategies.

If you've made it this far I know I can drastically help your Amazon business but don't take my word for it!

Take a look at the class reviews for yourself...

★★★★★ "I have done another course by Sumner Hobart which was on PPC which really helped and this course is more comprehensive. He explains things in a manner that is easy to follow and covers strategies on increasing your visibility through Google Ads, using Amazon PPC and with the help from micro-influencers. He has a wealth of knowledge and his material is a must if you are thinking of becoming a successful Amazon Seller." - John M

★★★★★ "Another great course. I'm getting so much knowledge here its unbelievable. I learned PPC from this guy from scratch and am confident that I can do my own campaigns. I just keep going over the courses constantly in my spare time as I try to source my product. They actually reply to your questions also. Come on, how can you go wrong especially if the course is on sale? I learned PPC from one course, figured out how to get my own suppliers in another course, learned about setting goals in another course, was taught product launch in this course, and learned product research in another course. I give it ten stars." - Brian H

★★★★★ "So far the best course about product launching. Thank you Sumner for sharing real information with us. This guy deserve six or even 7 stars!" - Benjamin K

★★★★★ "I am an Amazon seller and took this course as a brush up/refresher for my new launches. Also I wanted to learn a few new things like how to run Pinterest ads. Total props to Sumner for this excellent course - he's provided very clear explanations of methods which are working actionable strategies. Keyword & PPC strategies are explained better than i've seen in more expensive courses." - Nathan A

★★★★★ "I am currently launching two new products on Amazon. I have launched products in the past but was not utilizing one third of the techniques Sumner outlines here. Sumner is great at walking you through the process of product launch, demystifying it so that it's not confusing / overwhelming anymore, but can actually be fun!" - Nathan M

★★★★★ "Love all of Sumner's courses on Amazon. This is the 5th I'm doing! By far the best choice on Udemy. Would definitely recommend it to everyone who is interested in becoming a successful Amazon seller." - Joris R

By the end of this class you will have every single thing that you need to profitably rank products on Amazon faster and with greater confidence & success than ever before.

TRY IT RISK FREE: The best part is if this course does not have a profound impact on every single product you launch on Amazon for the rest of your life the only thing you will “lose” is a few minutes of time.

BONUS: Along with everything listed above you will learn 3 little-known TOS-friendly hacks to generate your first 10 Amazon reviews FASTER than your competitors and other Amazon Sellers as well as a couple other tricks ;)

Enroll now and launch every single product on Amazon easier, faster and with greater confidence than ever before!

I look forward to seeing you inside :)

Meet Your Teacher

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Sumner Hobart

7-Figure E-Commerce Entrepreneur


Hello and welcome to my profile!


Im so glad to have you here :)


My name is Sumner. I’m a serial entrepreneur who has generated over $1,000,000.00 in sales of my own products across a wide range of platforms including Amazon FBA, Etsy, Walmart, Pinterest, YouTube and more.


I’ve taken all of the life-changing business, eCommerce, and marketing knowledge that has completely transformed my life from a depressed college graduate to a thrill-seeking digital nomad and business owner in the form of in-depth and affordable classes here on Skillshare.


I’ve been blessed to be one o... See full profile

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1. WELCOME to The Amazon Product Launch SECRETS Course!: Welcome to the Amazon product launch secrets course. I'm honestly so excited that you're here because this content literally has the ability to change the direction of your business forever and make every single product launch both now and the future easy and allow you to run circles around all of your competition, which don't even know that these strategies exist. You don't know me yet. Hi, my name is Summer Hobart. I'm a seven figure Amazon seller. And by the end of this course, you are going to learn how to gain TOS friendly Amazon reviews and skyrocket your Amazon keyword ranking as quickly and efficiently as humanly possible to make every product launch an absolute breathes, as well as learn extremely profitable Google search ads, being ads and pitchers, ads for Amazon, social media influencer partnerships. And you'll gain access to several extremely powerful templates and tools that I've created for my own business, which I'm giving away to you for 100% free, which you can find in the resources section of this video. And you can adjust the speed of each video as well as the sound in the bottom corner. With the purchase of this course, you are also gaining 100% free access to our VIP student Facebook group where you can connect with dozens of other Amazon sellers, myself included. And lastly, I would greatly appreciate if you could leave your honest review about the course once you have a fuel for the material, because there were literally one hundred, ten hundred dollar courses that don't even cover half of what this program does. I'm honestly so unbelievably excited for you. Now, let's get to it. 2. The Amazon Product Launch Formula: All right. So what the heck is an Amazon product launch? How does it work? Why is it important? All of that we're gonna cover right here in this video. So let's go ahead and get into it. So you have a product on Amazon, right? And then you have customers who are hopefully right interested in your product. Now, yes, we have a product. If customers who are interested and guess what those customers collectively are going to be searching thousands of different keywords in order to find your product right. Very, very simple. You have a product listing, you know, on Amazon you have customers that go to Amazon. They taping keywords that relate to your product. For example, let's say I'm selling a lemon zester on Amazon, right? My customers are at least a percentage of them are gonna type in the term lemon zester in order to find my product right or potentially find my product. So your customers, or typing in thousands of different keywords to find your product, your goal with with your Amazon product launch and future Amazon product launches are to rank in the first spot, right? And technically speaking, the page one position one for every single one of your keywords that's relevant to your product. Okay, so I'll say that one more time. Just just let it sink in. So you're ago with Amazon product launches is to rank on page one, position one for every single relevant keyword your customers air typing into Amazon. That is your goal with Amazon product launches. Okay. Ah, And again, what is Page one position one mean? Really? Really? Simply your goal is when someone types in a keyword that you're the first option, the first product that shows up out of all the other options. Okay, The reason for that is quite obvious, because if you're the first option, you're them. You have the most likelihood of getting sales. It's a huge percentage that the top four product and specifically the top the first product that appear for any given search results consume a huge percentage of all sales for that keyword. Right? So when someone types and lemon zester right, people might scroll around, they might buy different products. But guess what? This product right here is the by far the number one seller. It's very, very critical. And the reality is, you may be thinking Wow, center. Well, there's thousands of keywords. And how do I find these? How to write rank for these? All that's gonna be covered later. Again. This is kind of an overview. And then we're gonna Really I'm gonna really break down and hopefully answer every single question, maybe even some questions that you didn't know that you had about Amazon product launches. But again, that's your goal. And remember what we said. I guess I said that your customers or typing in thousands of different keywords. So you're selling lemon zester. Great. That's one key word out of thousands. Another would be zester for lemons. And as you've noticed, right, lemon zester zester for lemons. It's it relates the same product. But you see the options and the ranking is different. Okay? Ah, and each keyword actually has three really different, very, very important metrics. There are more metrics, but these are the three most important, and most Amazon sellers do not properly acknowledge all three. So every single keyword has number one different levels of demand. What I mean by demand is search volume. Okay, So, for example, the term lemon zester is likely typed into Amazon a lot more often than the term handheld lemon zester with silicone grip right. One key word is a little bit more broad. It's a lot easier to type in. The other one is much more specific, so there's probably less products that exist that are that specific. And then also it's much longer. Ah, and were lazy. And we like to keep things shorter, right? It's kind of those two things at play, so each keyword has different levels of demand, meaning you? Some keepers were typed in more than others. It's really that simple. That's what most Amazon sellers focus on, and that's all that's important to them, especially during product launches. But guess what? There are a lot of other important factors to keep in mind. I'm gonna help you identify. You know exactly what those are. I would probably change a lot a lot of your perception and break a lot of these myths that are being for purpose. You traded online by a lot of these so called guru, so number ones demand number two. Each keyword has a different level of competition. Think about it, right? Let's say there's a there's a $1,000,000 prize to be had there. Some, you know there's some race or some, you know, sporting competition, where the prize is a $1,000,000. And there's another sporting competition where the price is $1000 where you're gonna be more interested in competing, right. Which race or which event would you believe? More incident Competing the event for a $1,000,000. Everyone sees that everyone competes net. So what happens is with these high demand keywords. Okay, with these keywords there being searched and typed into Amazon, a lot of times they're gonna have generally mawr competition because they have the greater potential for making money. Okay, so that's very important thing to keep in mind is that just cause there's a high search volume, there could also be a ton of competitors, making it extremely difficult or even close to impossible to profitably rank for that keyword. So either organically rank for that keyword on Amazon, as well as to bid on that keyword for things like Amazon, PBC or other advertising platforms, which we're gonna talk about in future modules. So number one each Cuban has different demand. Number two each keyword has different levels of competition. And number three, we touched on this a little bit, but each keyword has a different level of relevance. Okay? And again, your goal was to rank for every single keyword that is relevant. That's your ultimate goal. Will you be able to accomplish this? Maybe, Maybe not. Right. There are a lot of keywords, and maybe you won't be able to rank for every single one. But having that goal right is gonna If you didn't have that go. If your goal was only halfway there, guess what? You're only gonna get halfway to that halfway goal instead of getting halfway to your to your full goal. Right? Setting very high goals. It's gonna take you a lot further. It's kind of like a magnet that draws you up closer instead of setting, you know, lower bar goals that ultimately gonna yield worse results. So, anyway, I digress. Number three relevance. Very simple. But the Cubans different lives of relevance, which is actually very important to you because here's the thing. If you have a product and let's say there's a certain keyword and your product is by far compared to all the other competitors on that page, the most relevant to that keyword. Well, guess what? You're gonna have the highest likelihood of getting a sale for that keyword and command the highest amount of sales, right? So why is that important? Well, there could be one key word with very, very high demand. But your relevancy is it. You know, it's it's pretty much the same. Relevance is all the other products, right? Um, which gives you kind of less of a chance, kind of just the same chance as everyone else. You're pretty much just is competitive. However, let's say so. That's really high demand keyword. Let's say there's one that's a little bit less in demand, you know, a little bit less search falling, but still very high. Demand. Very high search volume. Amazon customers or typing to send. Every month they're making purchases. But in this case, right Option B, your product is much more relevant. It's more relevant than every other option. Well, guess what? Shut your efforts. Be going toward option number two that keyword that it's not as much search volume. It's not as much demand, right, but you're much more relevant, which means overall you can actually generate a lot more sales from your efforts, right? In a lot more rank in profit from your effort of trying to rank for that keyword. Okay, versus one. That's higher demand, but not as relevant. That makes sense now, just prior raising questions like, how do I know how relevant keyword is? How do I find these keywords? How do I rank for these keywords all? It's gonna be covered again. This is just kind of an overview, and we will be going in detail over all of these topics. Okay, so I just want to kind of keep this in mind. Write it down. Just have this in the front of your mind as we're going through these lectures and your pride. Wonder. Okay. Great. There are thousands of keywords of my customers air typing into Amazon to find and buy my products. And I want to make sure that I'm right there at the very first spot to get found writing to get sales Pretty straightforward. How do I do that? How does somebody rank for a key? But how do I, you know, ultimately get to page one? Position one for any specific keyword. Really? It's pretty simple again. There are other variables at play, but again, this is the overview. We're gonna keep this very, very simple. Amazon likes to make money, and when you make money, Amazon makes money. Okay, so when you sell products on Amazon, Amazon makes money, right? If you sell via Amazon FDA, and even if you don't write, you need to pay Amazon a referral fee. You're if you're using FDA services, paying them storage fees, uh, picking and packing fees. All of that right. So every unit that you sell, Amazon makes money. So when you make money, Amazon does right, so that's very important. So by generating sales that makes Amazon happy and specifically, that makes Amazon's algorithm happy their ranking algorithm. Because when Amazon's algorithm sees that you're generating sales OK, it shows, Hey, this product is making us money. And if you're generating more sales than the competitors around you, well, guess what am I going to say? Oh, well, let's take their product here. That's generating more sales in all these other products and let's move them up. Okay, let's increase their rank. And that's what happens to you as you get sales for a certain keyword. Your rank increases for that keyword because you're telling Amazon, Hey, people are taking this keyword names on and they're buying my product over every other product. I'm more relevant to the customer, and I'm making more money for you than the other than everyone else. So the reward that you get for doing that is Amazon is going to increase your rank again. This is a generalization, but it is true. Amazon's going to increase your rank, meaning, Let's say that originally you're selling a lemon zester, someone types and lemon zester, and you're and originally the customers to scroll all the way down the page to find your product right. You're at the bottom of the first page. They type it in either on their phone or a laptop scroll all the way down, and then at the very bottom, they find your product. Right. Now, if you some of the strategies and methods I'm gonna show you a lot of that aren't that difficult. Aren't that expensive? Aren't that stressful? Aren't stressful, actually at all, you can actually generate sales, even being at the bottom of the first page of being on the second page begun. Page 70 even, uh, charge airing sales and start generating a lot of sales. Name. Sounds like Wow, this is crazy. This is a fantastic product. We need to show it to more customers. They increase your ranks, I would say you're at the bottom of page one. Then maybe you get to the middle of page one. You keep generating more sales than the other competitors. Okay, Amazon is gonna continue to increase your rank. And ultimately, what happens is as you get more sales and generate those initial sales, Amazon's gonna increase your rank. Guess what? As your rank increases Basically, as more customers see your product, there's a more likely people gonna buy, right more customers are gonna buy because more people can see you right. And then as more people by right, you get more sales, and Amazon gets more sales, right, And that generates more rank and that rank generates more sales and that sales generates more rank right and so on and so on. So, essentially, the way to think about this, okay, is this virtuous cycle. It's kind of like this snowball effect, and you need to push that snowball down the mountain at first, right? It's not gonna push itself. You have to. That's what a product launches A product launch is pushing the snowball down the Amazon mountain, OK? Or another waiting thing about it. The way that I like to think about it, that might make a little bit more sense for you is that at first you kind of have your hands right. You take your listing by your hands and you use the product launch strategies that I show you and use those strategies. They act his hands and you lift up the listing right and helps kind of lift up that listing . Right? So you maybe you start on page 70 gonna get to page 10 Bennett, Page five, then the page to the bottom of page one in the middle, in the top, right. And you're basically using this strategy. I'm gonna show you and pushing, pushing, pushing up your listing to a point where once it gets high enough in the search results, right when people, when all your customers or typing keywords and boom, they're seeing your product right away. It's an awesome product. It's a beautiful listing. They're clicking. They're buying their getting sales, you're able to push and then put your hands back and just let this cycle take its effect right, which is really, really incredible. And that's one of the incredible opportunities of selling products on Amazon is that you're able to do this. It's the same type of idea. If you are creating videos on YouTube, right, and you want to get your video seen on YouTube to when people type in keywords, they find your video Same thing with websites on Google, apse in the APP store and products or specifically product listings on Amazon. You're going to use product launch services. You know, pusher, put your listening up there to where it's, you know, Page one, Position one for your main keywords writer for your most relevant keywords, which I'm gonna show you in the next lecture. And then you can kind of maybe not entirely take your hands back. But overall, take your hands back. You don't need to push so hard. You don't need to put so much effort in. And he just kind of see some of those results is kind of coming from themselves, which is really, really incredible again That's kind of the whole point, right? So number one thousands of keywords that customers air typing in to find your product. These keepers have different demand, different relevance, different levels of competition. Okay, we're gonna find those keywords. We're gonna rank for those keywords by when someone types in a keyword and we get sales for that keyword that's gonna help us increase your rank and ultimately achieve our goal of page one. Position one. And then lastly, uh, once we kind of use her hands and use these strategies and push ourselves to the top. Okay, We need to stay there, right? That's the whole point, cause we don't want to push ourselves up there. Right? So let's say were ranked page one, position one and then start going down to the middle of the page, then into the bottom of page one, and then a page two and then the page three and down to page 100. Right? We don't want that to happen. And how we can prevent that from happening again. That a lot of new sellers do not take into account is reviews. Okay, It's all common sense. This isn't magic. Everything that I shared with you probably got that makes a lot of sense. It iss right, because it is. It's It's all common sense is it's not magic. It's not some magic formula. It's just really. It's a basic, uh, common sense, right? So so I can show you how to push your and I'm actually show you some some strategy to get reviews as well, right along with the long strategies to get you up there, you need to have a review strategy in place to generate reviews. Because imagine this. You have a brand new lemon zester and your lemon zester has one review. Even if it's the best lemon zester on Earth, it's a great price point. Beautiful images, all of that right. All the great stuff that comes with an info product, your lemons. Ezra's one reviews. Compared to write this, Amazon's choice here with over 2000 reviews. Another option with 7600 reviews. Another option with 800 reviews, 400 reviews and so on. Right? So imagine this. A customer goes on Amazon. They type in the word lemon zester grater, keyword, lemon zester. They look at the results and let's say because used my strategies, I was able to push you up to the top of page one. So you're there. Let's say you're you're the number. You're the number four option, right? Let's replace. Let's say that you are the number four option. The only difference is you only have one review. What do you think it customers gonna do? Do you think the customer is gonna look at your listing with one review and say, Oh, yeah, I definitely want to buy this over over a product that's fairly similar that has thousands of reviews or hundreds of reviews again, I shouldn't have to answer that. And I could also ask you this question. How many times have you bought a product that had zero reviews or had one review? OK, reviews are gold on Amazon. I'm gonna show you some very specific strategies not only to launch a product, but also generate reviews that most Amazon sellers have no idea about. Um and I'm very, very excited. Share this with you in future elections, to be sure, Toe stay out to tune in and watch and pay attention to those. But essentially, you know, I can show you how to get up to Page one. But you really need reviews in place and have enough reviews to be able to compete. Okay? And again, I'm gonna talk more about this in a future lecture. But I just kind of want to prep you as much as possible. Keywords. Sales reviews, kind of the three pillars of product launches and just to briefly recap before we get into the next lecture. So number one right, you just select keywords to rank for, which is actually the next topic. We're and talk about number two, right? You need to generate your initial reviews. I always recommend having at least 10 reviews. Why 10? Because 10 is fairly easy to generate initially, right? And that kind of magic number that between nine and 10 is the same kind of idea. Between 99 100 100 Seems like so much more than 99 uh, 99 versus 98. It doesn't seem like there's a very big difference versus 99 verses. 100. It's the exact same difference, right? But for some reason, it feels bigger psychologically. Same thing with versus nine versus 10 having that double digits so? So select U. S. A. Rank. Generate your initial reviews, right? I recommend at least 10 to where you could compete and that your listing can stick right. Otherwise, you can get up there and they just slide back down. You that stickiness factor and we're gonna help you stick is reviews. And again, we already covered that very common sense. If you have more reviews or more positive reviews, people are more likely to choose your product. If you don't people less likely it is that simple. And then lastly, step three generate sales for those keywords that you selected. You got the reviews in place. You know what keywords you want to rank for. You go for it on, then hopefully right. You achieve your goal of achieving page one Position one rank. Were all of your relevant keywords okay? No, this was a lot. Pry open up some more questions. So to answer some of your more questions, let's keep moving 3. How To Select THE RIGHT Keywords: Now you know that there are thousands of different customers typing in thousands of different keywords in order to find and purchase your product as well as how important it is to be able to show on the first page first position for all of those keywords in order to capture as many sales as possible. Now, you're probably wondering, what keywords should we be going after? How to go about that? Those keywords on how to use is with our long strategy. I'm gonna cover all of that right here in this lecture. And this is really gonna lay some of the framework and the groundwork for our future lectures and our future strategies. So it's very, very important. Without further ado, let's go ahead and get into it. So number one, there are three main different types of keywords. And yes, we already talked about how each keyword has different levels of competition, different levels of demand, as well as different levels of relevance on that can also be looked at right here. Very well. In this graph, I pulled this from Google so you could do some more research on your own. If you would like into this. Hopefully this video suffices. So three main types of key words. We have short tail. We have medium tail or mid tale. And then we have long tail keywords. Okay, these are the three, right? So starting with number one short tail short tail keywords are just as they sound right short. Okay. So trainers would be an example or shoes when someone types the word shoes into Amazon. There are all different types of options that appear. Including, you know, men's shoes, women's shoes, casual shoes, formal shoes, all different kinds. Very, very broad and very, very competitive. Because there are so many products that air choose on Amazon, they're all gonna try to compete for that word. Shoes. So very, very high competition. And very, very broad, broadly related to your product. Even if you're selling shoes, it's still very broadly related. Okay, So that short tail I do not recommend trying to launch into rank for these long tail keywords. And this will make more sense when I save launch or to rank for this will make more sense in future future lectures. Okay, Number two, we have mid tale or medium tail keywords. These air 2 to 3 word phrases. As you see here we have Adidas trainers or Adidas shoes. These are a couple examples, right? A little bit more descriptive than the shorter tail keyword, but still very, very broad. Adidas shoes, for example, Or Adidas trainers or deed is running very, very broad still a huge range of products on because it's so broad, right? And because it's that kind of shorter, it's still a mid tale keyword. It has a high, still has a very high demand or very high level demand and very have very high level of competition. I still do not recommend ranking for these keywords initially. Ultimately, for example, if you were to be selling, I mean, this would make sense for you. Necessarily. Perhaps. But if you were to be selling, let's just running shoes instead. That term running shoes, uh, you ultimately want appear for running shoes that would be great to show up for or even men shoes. For example, if you are selling men's shoes, those would be a couple of key words that maybe you ultimately want to show up for Ah, lot of sellers will try to rank for those keywords specifically, and I do not recommend them because of how competitive they are, especially of a new listing. What I highly recommend doing, there's there's many reasons why, but I highly recommend doing is when you were starting out with your product. Launch tragi start off by targeting and quote unquote winning long tail keywords. Okay, these air highly descriptive four and five and even six and seven word phrases. So, for example, we have here Adidas yeezy boost trainers. This could be, uh, men's Red Mountain shoes or men's red hiking shoes. Is another example. Men's read men's black hiking shoes right, although becomes options, right? So because there are more words, right, its more descriptive. So by ranking for these type of keywords, the number one, because they're more descriptive in there longer and they're not a searched. Okay, Ah, lot of a lot of brands, a lot of companies and businesses and sellers on Amazon. Uh, first of all, they're not even aware, and they don't even try t go for these keywords cause they're not aware of them or it's just not worth their time that they think, but that leaves out a lot of competition for you. So these are very low competition. So in terms of organically ranking and getting sales in terms of targeting these with any paid efforts, you can rank for these. In my experience again, there's a lot of situations, but overall you can rank for these type of keywords longer tail keywords versus mid and short tail keywords. You can rank for them much, much faster. There's because there's much less competition. They're much more descriptive, which means that when you rank for these keywords just because they have a lower amount of search volume, you can still kind of make up for that in a sense, by generating more sales for that keyword. Because if you're having, for example, if you have, um, men's black hiking shoes OK, you have men's black hiking shoes versus trying to rank for hiking shoes, right? There are women that it may be looking at hiking shoes. There are also men that are looking at hiking shoes. They're looking at all different colors, all different brands, right? So the term hiking shoes is much, much more competitive. Ah, and even if you were to rank for that because it's so broad, Um Even if you rank for that, you may get less sales because it's not as descriptive. It's not as relevant. Okay, this longer tail keyword again can be doesn't just magically. Every long tail keyword isn't but overall right, these longer tail keywords are much more relevant to your product, which means higher conversion rate, meaning when more people that type in the keyword you have a higher likelihood of getting more sales for that keyword. A higher conversion rate of people converting into buyers. It's less competitive, so it's easier to rank for. And actually, something very interesting is that there are so many different long tail keywords Azizan see here. Long tail keywords account for 70% of searches. So a lot of times people focus on the those kind of bigger keywords that shorter keywords, other main keywords, quote unquote, that only accounts for 30% of searches, right, 70% of searches and that may not be directly correlated with sales, for example, could be 70% of sales or could even be 80% or 90% of sales are generated through these long tail keywords. Okay, um, so what you can do is because There are so many of these keywords right to number one, their local competition number two, that you can have a higher conversion rate actually get more sales perky were than even certain other keywords, even if they're higher demand or higher search volume. And the number three is, you can target a lot of these keywords, right? You can rank relatively easy one right after the other after the other, and ultimately have a huge you know, a bunch of different keywords and your ranking for all this huge group of keywords, instead of just relying your better diversified but ultimately potentially be making more sales with less risk than trying to target and rank for a smaller amount of high competition keywords. So ranking for a lot of low competition keywords is better in my strategy, in my opinion, than a few shorter tail, more competitive keywords. That's the best way to describe this. I know these topics are a little bit more complex, so that's why kind of repeat myself a couple times, but hopefully this makes sense. That's why overall strategy, highly, highly recommended on essentially, it's gonna be like an avalanche. Okay, so what? You're gonna do is you're gonna select long tail keywords that relate to your product. Now, you're probably wondering somewhere, how do I develop these long tail keywords, or how do I find them? Well, here's what I recommend doing right If you're on a budget, if you just want to go ahead and do this now, you can policy video and do this right now. It's a great exercise, and that is take your main key word. So again, we're gonna go to go back to the lemon zester exercise. Or that the example the term lemon zester. Think of words that you can add at the beginning and the end of your main keywords. For example, let's say my lemon zester is red and it has a silicone handle. OK, so red Silicon Lemon zester, right? I took a short tail keyword and I turned it into ah, long tail keywords. Okay, And you can do this right and do this 20 times to come up with a list of 20 different keywords. Um, you do this manually, and I'm also going to show you in a second how to use some tools to be able to do this as well. But I want to show you both options because some people don't want to pay for a tool. Totally understandable. You could do this manually yourself, although I always personally like to use tools. But so again, take your main keywords and, you know, it could be very, very short tail. So this example lemon zester, AdWords before and after to make them more descriptive and more relevant to your products specifically. OK, so that's one option. Here's another example, Right. We have handheld lemon zester, maybe lemon zester with handle right or handheld lemon zester with handle right, these air some different options. Uh, and again, I like to target more, uh, phrases that have four words or five words in them. That's when I kind of like to target on The key here is and the reason that I am sharing this This is really, really quiet. I really excited. Share this with you eyes that by having this long tail keywords that has your main key word in the phrase. Okay, so our main keywords lemon zester and there are long tail keywords handheld lemon zester, because that specific, uh, term lemon zester is in our long tail keywords. What has actually happened with my own products and what I've seen with many other sellers and talking to a lot of other product launch experts on services and seeing how this works with a lot of like hundreds of other sellers is that by targeting long tail keywords that has your main cured in the phrase that by targeting and ranking for that long tail keywords can actually help you rank for that other key word as well. So t make that simple by targeting and using the strategies that I wanna share with you. If you're selling a lemon zester, I should say, using the strategies that I wanna share with you and you target the word handheld lemon zester number one That's gonna help you increase rank or potentially increase rank and sales for the term handheld lemon zester. And it can also it's not guaranteed. But it can also help you increase rank for lemon zester as well. So Okay, so there's so money. That's why I love long tail keywords so much, um is so many different reasons, right? But you know, so much less competitive. Much higher conversion rate, which is also good for the algorithm and good for your listing. Um, it helps you better diversified where you're not just relying on one key word. Your kind of you're diversified and have a presence on all these different keywords. And by targeting long tail keywords first, this can actually help you, you know, kind of like a double win your ranking for this long tail keywords. And for your higher search keyword as well at the same time again, it could have that potential kind of that. That ripple effect. OK, so a lot of reasons again, my overall strategy is, uh oh. And then one more thing is I always said this before. You can create a list of largest you want, but what I recommend starting off with your product on strategies that I'm gonna cover here in a second focus on ranking for five long tail keywords first. And then once you rank for those five long tail keywords, Okay, then you're gonna move on to more competitive keywords. Okay, So long tail keywords first, uh, you know, as you're started to kind of go after those keywords rank for those keywords started generate organic sales Then you move up to more competitive keywords, start ranking and kind of winning those keywords and then moving up and up and up. So start small, start low, and then work your way up and it's gonna again. It's gonna have this snowball effect that I talked about before. It's gonna have this really powerful snowball effect. And before you know it, you may actually realize that by targeting those long tail keywords, you actually ranking for your main keywords the same time. It's a really, really powerful. I apologize if I repeat myself a lot. I just is a very, very important concept that I want to just kind of drill home. So I guess that you can create a list as large as you want out of that list. Choose the five that are most relevant to your product that people are actually typing in. How do you know what cures people are actually typing in? Maybe if you don't want to do this manually, or maybe you want to verify what your manual work with a tool, which again that's what I do, and that's what I recommend. What you can do is I'll have a link to this below is a tool called helium 10. You can get a free trial below. Okay, so you get a free trial, this 100% free to use, So they have the free trial and also the paid version. Okay, you get start with the free version. I'm not trying to sell you anything. This is just personally literally what I use if you follow me anywhere else. You know this to be true. So, uh, uh, get a free trial of healing 10 within healing 10. You'll go to their magnet tool, so you'll create account. You're logging to kill him. 10. Navigate towards says magnet. Click on the magnet tool, and that's gonna bring you to this page here. And I have other tutorials later on in this, um, in this course as well, just to let you know. So type in the term. Your main keyword terms. Once you get to the magnet tool in this case lemon zester, we type in lemon zester. Okay? And then we get all as you see below. We get all of these similar related search results so some of them have lemon zester specifically in the phrase others were just related. This is a great way to find a huge list of related keywords. And what's awesome, too, is that you can actually see a lot of great detail, including search volume and competing products. Okay, so if you just take a look second to look at the screen right now, I'm pointing to magnet I Q score. Okay, right next to Meghan I Q. Score, their search falling. That's highlighted in green. Okay. And if you if you kind of look over, keep looking over to the side, you see ah, number of competing products. Okay, so it's really cool about this tool that's very unique, and I haven't found any other tool that does. This is again. You type in your main key word. You find all these similar related keywords, and what you can do is organize the list by magnet I Q. Score. Now, as of today, this is like a recent change. It didn't used to be this way. The free trial you could actually organized by magnetic. You score now it's paid, so you're free to use the tool. It's fine. In orderto organized by magnetic, you score. You must have a paid version. What is Baghdad Q score? Why is it important? Well, the magnet I Q score essentially, the higher the score, the better. The key word. What does that mean? The higher the score Shealy intent automatically uses their algorithm defined keywords with high search, relatively high search volume and low number of competing products. Okay, so the higher the magnet score, the better. Hi. Magnet score means hide Relatively high demand, relatively low competition. Okay, So what I like to do is I like I have the paid version, right? Cause I use this and I organized by magnetic. You score. If you don't have the pay version, you just scroll through and manually do this yourself. Just kind of looked through. Eso, for example. For example, if we look here at you know, we're gonna look at magnetic you score with with high scores that pop out to us, and we're gonna look okay. So, for example, in rows six, we see micro plane. Better box grater. Uh, yeah, maybe that maybe it relates to our product. If it does, that could be a great opportunity. But if not, move on to the next one and What you're gonna find is yes, there's gonna be a lot of cures that aren't specifically relevant to your product. However, that's kind of a whole point, right? Cause if it was easy, it is easy for everyone that everyone would be doing this. But it's gonna take a little bit of time, really not that difficult. This tool makes it a lot faster and a lot more accurate. But again, what you want to do is essentially find keywords that air. And most times they're going to be long tail keywords. Not all the time, but almost every single time. They're going to be longer tail keywords. You're trying to find keywords that have high, relatively high search volume with the relatively with relatively low demand. Okay on. Did you even look at this list here? And you can kind of see that certain keywords have very, very have relatively high, you know, search volume with a lot of competition. Another Cuba has a little bit last search volume, but a lot less competition. So if they're both relevant, then one is more important than the other because it's a lot less competition for the search falling where the other one's a lot more competitive for similar amount of search volume, if that makes sense. And, of course, if you have any questions about this or anything else, let me know in the Q and A section, but just to kind of show you visually what this would look like whether you do this manually or use a tool to identify five long tail keywords with relatively high demand low competition. Okay, you target those keywords first, you target those five once you what you're gonna do, and I'm gonna show you kind of how this works later, once you start ranking and you start seeing okay, so I type this keyword in. I'm one of the search. I'm one of the top search results. Great. Move onto the next five and in the next five. Okay, So start with your five best, most relevant high demand low competition keywords. Then you move on to the next five and then the next five. And in the next five and slowly right, you're gonna move from those long tail keywords until you've kind of ran out of some of those long tail keywords. Then you, maybe you At that point you start moving on your, uh, your mid tale, right? Your medium competition keywords, right? And then from there, if you move on your higher competition keywords Okay, so kind of moving up the ladder here. And you kind of see how this would look like we start off. Maybe it's targeting red silicone lemon zester than silicon lemon zester. And then finally, lemon zester, right? What a lot of sellers will do is they'll go for that for that kind of big circle, the big pie, that the high competition right off the bat. And a lot of times they go for it and they fail by starting slow and steady, right? The tortoise and the hare. Okay, kind of that snowball effect. Every avalanche started very, very small, and it just blew up and grew that. That's the whole point where this is the avalanche effect. It's gonna start small like a snowball and grow. And that's what I really recommend. Along the way, you're gonna get more and more reviews along the way. You're gonna establish relevancy and Amazon's algorithm along the way you're got, you're gonna be have a higher conversion rate right from the start There are so many reasons why I'm telling you that maybe you've tried a pricing strategy in the past year like, Oh, wow, something. Now I understand why that didn't work. This is what I highly recommend. Almost nobody's talking about it. I wish I knew about this right when I'm starting off. But I'm so glad that I know this now. So very, very important strategy. This is my personal recommendation. Again, there's definitely be others that disagree with me. There's gonna be a lot of others that agree with me as well. But again, this is what I do myself. I have seen hundreds of other sellers used this successfully as well. And that's why I recommend it to you. And just to recap long tail keywords or better than short tail keywords when you're starting off. Okay, Even if you're re launching a product, I would still recommend the same strategy. Choose five. To begin, you can either do this manually or with a tool like your name town again. Link will be below you get the free trial. And if you want to pay its very inexpensive to pay just for that tool just for one month. I have a coupon code below for that. A swell in case you're interested and the number three again target your long tail keywords first, and men move up to higher competition keywords as time goes on. Pretty straightforward, pretty simple. But of course, if you have any questions, if there's anything that I missed for you, be sure, let me know in the Q and A section. I'll get back to you soon as I can, and without further ado, let's go ahead and get into the next video. 4. EXACTLY How Many Sales You Need to Rank: So now you know what keywords to select Two initially rank for and used to your Amazon product launch. But you're probably wondering well, somewhere you mention okay, I have the key words that I need. I know that I need to appear on Page one. Position one for those keywords. That's my goal. What does it take to do that? How many sales do I need to make perk? You would write exams, unlike money Amazon wants. You know, sales and sales basically proves to them It's a good product. It's gonna help me rank. How many sales do I need? Per keyword? Okay, here's the thing. If you're wondering this question, Number one is a very important question that many people ask. There is no way to do this manually. OK, so that's a That's a disclaimer. If you can find out a way to do it manually, please let me know. Or let us know in the Q and A section. I am completely unaware of any way to do this manually. The only way that I know how to do this based on a lot of research based on a lot of trial and error, is using a tool. Okay, now, So I'm gonna talk, so that's just a caveat. I'm gonna talk about a tool here. I'm trying to keep. This is tool free as possible. Make all these strategies as free. Easy, No stress free as possible. Um, like I said, there's no manual way to do this that I am aware of. Eso I recommend using a tool. Luckily, um, the tool that I show you with you, which is fuelling 10 again. Big fan of feeling. 10. You can get a free account, as you see right here. And you can do exactly what about to show you with a 100% free account? No credit card. Nothing like that. 100 sent free. Okay, So before people start messaging me saying a summer trying to promote certain tools, I'm absolutely not. I promise you, and you'll see this kind of threw out, so All right, how do we know how many sales we need per keyword? First you consent free, free healing 10 account. And if you do want to pay, I do have a coupon code below, but it, like I said, always start with the free. Never pay for something you don't need. So get your free account. Once you created for you. Count those ask you for emailing some information like that completely free log in your head, over on the left hand side to the magnet tool. So we're gonna go back to the magnet tool Click on helium 10 Magnet. Then what you were going to do is type in your main, Uh, what? Whatever keywords that you want to rank for. Okay. So again, I told you to narrow down your list to about five keywords to start with. That's what I recommend somewhere between 5 to 20 but again to keep it simple. Start off with five. You got to start somewhere anyway, before you even get to 20 to start with five. So you have that short list. Take each of those keywords, you're gonna plug it in right here. So let's say one of those keywords. For whatever reason, I didn't take Summers. Course. I think that I'm just gonna be a brand new seller in this space and just rank for my for my most competitive keyword was just lamb ancestor. And then you type in your keyword click on get keywords. And then what? Something really cool that healing tens going to do with the free version is they're going to show you. How many would they call giveaways you need in order to rank for that keyword. Okay, here's how to interpret this data point. OK, so it's right here, have highlighted in orange and essentially for the term lemons. Astro case. We type in the keyword the term lemon zester read. We need to sell, not give away. But we need to sell 128 units over an eight day period. Okay, so whatever number you see here, right in the tool, just know this, okay? That's the number of products that you need to sell in over an eight day period in order to rank for that keyword. Okay. What is that? Where does the a day come from? Why is it that many? Right, So Killington has its own proprietary algorithms that they use, but kind of how it's come about is right. If you just get a bunch of sales in one day, and then you don't get any more sales the next day or the next day or the next week and so on. Right? It's gonna kind of look suspicious to Amazon What Amazon wants to see or their algorithm. Really? I should say, Wants to see is sales over time. Okay, So don't expect you to get a bunch of sales one day and then just rank and stun. Amazon wants to see sales over time. So what I have found again, it could depend on product or the category. But overall, it's better to get 128 sales over an eight day period van to get 128 sales within one day or within two days. Okay, Having some more sales over a longer period of time is better. It's more stable. It's kind of like you're constantly hitting the algorithm. You're constantly showing it again. I'm gonna show you strategies of how to get those sales. Even if you have, you're ranking on page 70 or page 128 right. Which I have all my products start off that way. I'm not sure how to get to page one for all those relevant keywords. Right. Um, So anyway, I'm gonna show you how to get those sales, but just keep in mind as we're going through that you can type your keyword in here. It's gonna give you an estimate again. This is not 100% you know, fact from God that this is true, but this is a very, very good estimate. I rely on this. It's the best estimate that I have found personally. There's some other tools out there as well. Uh, if you already have other tools, you can use their services as well. But I like feelings in the most and has the free version, which I really like. Eso yet 128 sales over eight day period. That's again an estimate of what I would need in order to rank for this keyword. And then after that point, I should be high enough in the search results to where I don't need to keep pushing and keep selling 100 28 units every eight days in order to kind of stay there right. The kind of organic factors should take in right that I should be high enough where people find out product organically and start purchasing that way. Okay, Another example, right? So that's lemons. Esther's remember and just kind of visually show you the difference. So that's lemon zester is very, very competitive. Keyword 128 sales that I have to generate in a word, to rank for that keyword. Okay, if we try to rank for the keyword lemons esters for kitchen. Okay, this is a longer tail keyword or handheld lemons, Esther's or Levin's esters with silicone. Okay, a Z can see here for lemons. Esters for kitchen. There's only an estimate of eight units. I only have to sell eight units a day over in a day, period. So that's basically one product today that I need to sell for over an eight day period in order to rank for that keyword. But guess what was really cool. And I found this on my own because this is kind of my strategy that my methodology of targeting those longer tail keywords is that for a lot of these long tail keywords with someone strategies that my show you you can in all honestly, get one sale and rank for that keyword. All you need is one sailor could rank for the keyword. Now it's better to get sales sustained over time, right? It's better to kind of have that. As your objective is to kind of, you know, push it mawr, um, as your original objective. And then if you find Oh, well, you know, I was gonna push it for eight days. I was going to sell one unit for eight days, but already sold, like two products. I'm already on the first page. You may be will scale back a little bit. That could actually save you money. Overall, I'm so just keep that in mind or something to kind of keep out for in my own experience is a lot of times with these longer tail keywords when Amazon Show are sorry when healing 10 shows that you need to sell eight units over an eight day period. Ah, lot of time you can sell one or two units from what I found, Toe actually start ranking and generating organic sales for that keyword again. Another reason why did target long tail it just that much less competitive right. Imagine trying to sell 128 units on your own versus selling one or two or even eight. Ah, lot less competitive. That's another reason why I recommend it So that's essentially how you're going to again. This is the best way that I know in the way that I personally use to know exactly. You know, I have these keywords that I'm interested in ranking for. What is it going to take to rank again? If you're using my strategy and using these longer tail keywords on your type of those in tow, Killing 10 likely is gonna tell you. Um, it's gonna have the same number eight over an eight day period that you're gonna need to sell eight over an eight day period in order really rank for that keyword. But like I said, in some cases, it could be even one or two sales in order to do so. So I hope you found this helpful if you have any questions. Also, if you have any other insights relating to this, let us all know in the Q and A section hope you found it valuable. And let's go ahead and get into the next video 5. 4 Ways to Get Your First Amazon Reviews: We know how incredibly important Amazon reviews are to making sales on Amazon. Because obviously the more reviews your product has, especially five-star reviews, the more likely are people who are going to buy, the higher your conversion rate, super-helpful. And of course, when starting off, one of the biggest questions I get and one of the hardest challenges is getting those initial critical reviews on your product listing. In this video, I'm gonna cover the top for TOS friendly, up-to-date ways to get your first and next reviews on Amazon. So let's go ahead and get to it. Way number one is through the vine voice or the amazon Vine program. This is a program that Amazon has where basically what you'll do is go to your Seller Central account, go to the Advertising tab. And then if you see the option for vine, go ahead and click on that. That means you have access. Some sellers will have access to this, others will not. So if you've not see the vine program, it means you don't have access. Another reason to become brand registered, which I talked about in other videos. But that's how you can check if you don't even see this option, don't worry, just skip on to the next methods that will then use. But if you do see this, I would encourage you to consider divine program. What is the buying program? What it is is you will basically enroll your product or your parents listening. So apparent listening, meaning if you sell t-shirts, you have blue, purple, pink. It's $200 for you to enroll. All of those kind of variations that parent ace and into the program, which might seem expensive. But basically you pay to enroll and then you give out products for free after that. So you cover the costs of these free products into that program. And then you ultimately get reviews through Amazon. Amazon, you pay Amazon. And then basically that money that you pay Amazon, amazon takes us products, gives them for free to divine reviewers that they've set up in return for honest feedback on your products. That's how it is you're paying Amazon through their system for honest reviews and the chart, it used to be $60 per product. Now it's $200 for the parent A's and that you enroll along with the product you basically get for free in return for the review. Sounds a bit expensive, but it's absolutely worth it. We do this with Oliver products. We make sure anytime we're launching right away, we go to the vine program in role that product into the program. Go ahead and pay. And honestly, it's absolutely worth $200 that you paid to enroll. But of course, results will vary in terms of the quality of the reviews that you get back. Also in terms of the number of reviews you get back. So it's not like you're paying for X number of x-star reviews. You're paying to potentially get honest reviews back. But like I said, that can very be sure when you click on vine to read Amazon's policy about that before you submit anything, you should do this anyway. After the creation of this video literally tomorrow, something could potentially change for the better or for the worse. So be sure that if you are going to use the vine program, make sure you read first before you do anything. And Amazon will lay out for you specifically what's all entailed. But this is just the overview. You're paying Amazon and giving products away for free in return for review. Next is the request review feature that Amazon has for free. And a lot of sellers don't even know this exists. If you go to your Seller Central account, click on orders, manage orders, and then click on individual orders. Every order that you've got. For example, in the past 30 days, you can open those in a new tab. And in each order detail page with all the information for that order. In the top right corner, you'll see a button that says request a review. Go ahead and every week I recommend doing this at least once every single week. For all of your new orders, go ahead and click on request a review for that order. And what happens is this automatically triggers Amazon to send an e-mail to that customer who bought your product and asking them through Amazon for an honest review. So it's all done through Amazon. That's why it's within their terms of service and there's no liability of view, and it's free. You can do this manually. It takes a little bit of time if you want to do this every week, to open up your order tab and request a review and click on that button. What you can do instead to speed up the process is get a free Chrome extension, not a paid a free Chrome extension, like the seller tools Chrome extension. Once you install the Chrome extension and create a free account, then the next time you log into your order tab, you will see this at the very top. So it's this LFO is Chrome extension where you can basically look over the past 30 days and request all the reviews on this page. You do this once per week. You request reviews. And basically what seller tools does is they automate to where they're basically they're bought or whatever is going through every order and clicking on the button within seconds instead of you having to manually do it. So there's two options. It's up to you. I use this. I actually have a VA and this is what she does is she uses this once per week. She opens this up, clicks on the Chrome extension and it just shows you all the reviews that are being requested up to that period. And they have some instructions on how to use this as well. But it's up to you, But definitely want to be doing this if you're not already. Now, this next method is the number one way to get more reviews now and forever on. If you don't do the first two methods, but use this third method, you will absolutely crushed. But it requires a little bit creativity, time, effort, and maybe even a little bit of money up front. And most sellers aren't even willing to do this. But we need to understand an important concept. And that is where reviews come from. So you can think about it this way. Reviews equal experience minus expectations. When a customer leaves a review, it's because either the experience was greater than the expectations or the expectations were greater than the experience. What does that mean? Let's say that someone has very big expectations. They order your product, there's so excited, but then they get the product and open it and find out it's the wrong color, or they find out that it's broken or it's just it's okay. It's an okay product. Well, what happens is when their expectations, this latter part is very large and the actual experience was okay, it wasn't very good at, let's say small. What does that mean? Our equation is that means reviews equal what it means negative because expectations was bigger and expectations is negative, then our experience, if you actually use this formula, then that turns into potentially either no review or a negative review when the expectations were greater than the experience. Now let's reverse that. Let's say that someone is expecting the product near, they buy it and they're excited about it. They get the product, they open it up, and what do they see? They see something of value inside. This could be a free e-book or download. This could be an add-on which we'll talk about in a second. But you find some way to add more value than they were expecting. What do they do? Oh my gosh, I can't believe you gave me this will give me that you gave me more than what I purchased. Their experience was bigger than expectations. What does that turn into? That turns into reviews and specifically positive reviews. Let me know if that's making sense, but to make real sense of this and actually talk about logical things that actually work. Way number one is using some kind of free principal download template. It could be Google Sheets, it could be an eBook. There's a lot of ways, but some kind of free digital product that they can have an own and use that has value. Now, I have a full video about this strategy where I break down like everything. We're talking about Etsy, about designers and all of that in my product insert video that you can watch. I'm not going to repeat myself here. But basically what you can do is hire a very inexpensive designer or try it yourself and design using Canvas or something like that. To think about what your customer is doing. Why are they buying the product? Where are they using the product for? And how could you add more value? For example, let's say that you're selling a financial planning binder where people keep track of all of their expenses, their income, their retirement. What you could do is create that as a digital file. You can easily hire a designer to do this. Just turned the physical product into a digital product, a digital file, and they get the physical product. And then hey, by the way, for buying this product, you also get the digital version here. Maybe it's a Google sheet, maybe it's an Excel file or whatever. And you can download it right here. And then what happens is you can create a QR code with QR Code Monkey.com, scan the QR code and it takes them to the Free Download where they can download it. Or you can have a sub-domain that redirects like a link that goes if they type it into their browser, it goes right to the digital download. So you can download it or they can start using it if it's a Google Sheet or whatever. Again, I have a lot more detail on this and the other video. That's why I'm not repeating myself, but that's the idea is what kind of digital product could you make for your customer that would add value? Because guess what? Even if it costs a little bit of money to make this or some time, It's onetime cost and then it's done forever. And then it's free to add this product to every single order minus the cost of the product insert. But man, when you have something like this, when you do it, write, your reviews can go crazy. Wild. People are much more likely now to post about you on Instagram. They're much more likely to leave reviews. They're much more likely to buy from you again, in terms of the total effort to put this in and total money in, this is an investment and your profit and you're gonna get from the effort you put in over the lifetime is crazy, crazy high. I do this with all of our products. It's crazy how many people don't do this? Oh, and by the way, I take every digital product that I make and I sell it on its own, on Etsy and make even more income. And right now we have one digital product. Our newest digital product that we made is last month, did $1700 in revenue on Etsy as the digital product that we're giving away for free in or inserts, really powerful. So that's one option, that's one of my favorites because it can apply to so many people. You just have to be a little bit creative. And if you want ideas for digital products, one great place to go as Etsy.com, you can go to ETC. Just type in if you're selling a financial products, I've been like finance, digital downloader, finance principles or something like that. If you're selling whatever it might be, you can get knife. You're selling knives. You got to have some kind of some e-book or something related to how to use knives or some kind of value that they could use. Recipes specifically for nights or how to keep your knives. Well, just as full super-helpful comprehensive guide, whatever right, lot of ways you can do this. Now if you don't want to go to the digital route and use product insert like this. What you could do is something like this. This is a real example. One seller actually did this. They sold burial earns. These are basically these bases where you put the remains, the cremated remains of a loved one or somebody into the vase, into the urn. And a lot of people were having issues trying to transport and put the ashes inside the urine it was spilling and that's really something you don't want to spill is like your grandmother's ashes with this seller did is they're selling an urn. And they found out from just researching online, reading blog articles and knowing your audience that, you know what a lot of people have issues when they're transporting the ashes into the urine. What if we added these little funnel? This little funnel was a toothpicks basically. That really helps to not spill anything and it really increases the chances of everything going into the urn and makes it so much easier. And this urn costs like $100 on Amazon, the product cost for this funnel was like $0.06. It was very, very low. So you can add on digital products or add on physical products that adds to the value and guess what, the customers don't expect this. You have this little funnel with a note that says, Hey, we're so sorry for your loss. We know this is a really tough time and everything. And we know that a lot of customers are a lot of people have issues with making sure that all the ash is go into the urn. So here's an instruction on how to do it properly to make sure you have the best and best experience. And here's a little product for free on top of it that's going to help you because what happened to the reviews skyrocketed people there. So thoughtful there, so caring. I can't believe it much more likely to talk about with friends or family reorder and say, Hey, this, we have another relative and he's cremated. We know a salary is super-helpful. They were amazing with us. And they're going to refer you by word of mouth and give you a reviews. The thing about little, super lightweight, small little product add-ons that you could add that can be helpful. Or digital products or even both. And I'm telling you to do it, write your reviews will go crazy. The money that you put in this additional money and effort is going to pay back ten times or more, 20 times. And it just makes sense, doesn't it? Think that enough about that? That's way number three, physical or digital add-ons and whey number four, sounds like it's not really a method at all, but it's extremely important to remember the more sales you get, that's the more reviews. It's a numbers game. On average, about 1% of your sales will turn into reviews on, that definitely depends on Category, time of year, your type of product, of course as well. So kind of keep that in mind. If you make 20 thousand or let's say you sell 1000 units a month versus 500. That's double, not just the sales, but can also be doubled the number of reviews, especially if you're using the read request review feature. If you've enrolled in divine program, if you have some kind of value, that's unexpected for that customers have something beautiful in there. That's gonna go even crazier. Just keep in mind if you want to get more reviews me to get more sales. But I'm not getting sales, so they don't have reviews. There are always ways to get more sales. You just have to pay more. It may be unprofitable in the beginning, but that's what even with Amazon PPC or others, you can just means you need to spend more. You need to drive more traffic, drive more volume to get those initial sales. Okay, so just keep that in mind. But if you have this other apparatus, you have these other methods already baked into your products, it's going to make getting reviews so much faster, so much easier. And you're going to need to spend a lot less money to launch your product. And again, it comes down to common sense, but a lot of people just don't talk about it. That's the problem. And even less people even do this. You're, you're in the top 1% of Amazon sellers already, even if you haven't sold on Amazon yet. Okay, and just to briefly recap, you can screenshot this or just have this for reference. Again, the top four TOS friendly non-black hat railways to get reviews this year is through the vine program. The request review feature, adding value with physical or digital products and getting as many sales as possible, even if it means being above your break-even, being unprofitable in the beginning. So you can be profitable over the long term. But all this boils down to having a long-term focus, having value for your customer, being unique, being different, which most sellers aren't. And that's why you're going to succeed. Hope you found this video valuable. If you have any questions about this, definitely let me know in the Q&A section of that being said, let's go ahead and get to the next video. 6. Amazon PPC - Low Hanging Fruit: This next product launch strategy that I'm going to share with you is Amazon PPC advertising, which is one of the most robust and the most powerful methods for launching and ranking new products on Amazon. And because there's so much content and the way that Skillshare set up, I've actually had to make all of the Amazon PVC content kind of a class of its own. So if you'd like to learn Amazon PPC advertising, everything step-by-step beginner to expert. You can watch through all of the videos in the Amazon PPC class, link to that specific class with all the PVC content, we'll be in the project and resources section of this class if you have any questions in finding it or difficulty or anything that you need, let me know in the discussion board below and I'll get back with you asap. But go ahead and head over there, washed through the videos, and then you can come back and kind of finish out the product launch class here. And like I said, if you need anything, don't hesitate to reach out. And let's go ahead and get to the next video. 7. Why Google Ads?: Hello and welcome to one of my favorite product launch methods for Amazon, which are Google ads. And there's a few reasons why which will cover all in this video series. So reason number one To lot of MSL tellers aren't aware of is that 46% of Product Search is actually begin on Google, while a huge percentage began on Amazon, almost half of your customers are searching for your product type on Google, which means if you don't have a Google presence of some kind, whether that's through Google Ads, which I'm going to show you how to set up very easily and efficiently. Or SEO presence or whatever it might be, you're missing out on almost half of your customer base. So huge number of people are on Google to buy your product, specifically, number to Amazon loves to see external traffic to your Amazon listing, meaning Amazon loves seeing traffic from Google, traffic from Pinterest, from YouTube, from Instagram, from Facebook, from all these different sites going to your listing. And that can greatly help with your keyword ranking and ultimately product launch. And Amazon may even treat that better and the traffic from Google Better than from Amazon PVC and Amazon advertising itself. Okay, so really, really powerful and it's proven. And then reason number three, although I could keep going on, is you can actually, when you sign up for Google ads and create your first Google ads, you get a $100 to a $150 credit for free, meaning for every 100, when you spend your first $100 with Google or your first $150 with Google, that Google will give you an extra, a $100 or $250 in ad credit. So basically, it's kinda like you get half price ads or it's just kinda, you know, you spend this amount then you get this mountain and free add credit, which is really great, especially for product launches. A can really reduce your overall product launch spend and advertising costs. So again, a lot of reasons. These are three, the top reasons. And specifically, what we're going to do is we're going to create these kind of Google search ads. So basically, let's say we're selling a stainless steel taco holder. Okay. So whenever someone types in stainless steel taco holder, we want to create an ad that profitably shows up at the top of search results that that future customer clicks on your ad goes or Amazon listing in bys. Okay, that's our ultimate goal. So again, someone types in very specific keywords to our product on Google are add. We're gonna create ad that shows up when they typing those keywords, they're going to click on your ad. And then ultimately by what's going to help us, number one make money and the number to help us increase rank to make even more money later on it and generate more profit on Amazon specifically, it helped launch our products for very specific keywords. Okay, so just kinda visualize it, right? We have a Google ad. Someone sees that Google ad, they click, it goes directly to our Amazon listing. There's a few reasons why. One is that Amazon has very high what's called domain authority. So every domain has different levels of authority and importance. And Amazon is really, really powerful. Also, Amazon, as we already know, has a huge trust factor with customers. Customers much more likely to buy a product on Amazon in general, on Amazon, then your own website because there's a lot more trust built-in Amazon then website if they've never bought from you before and have no trust there. Okay, so really simple yet really powerful and proven. I uses with almost every single product launch that I have. Certain cases I won't depending on what it is, but almost every single case, and really so far every single case, I've used Google app successfully. So really, really powerful and I'm gonna show you my own specific strategy to get the best results possible and just in case you need some further convincing. Do Google ads work? Yes, they absolutely worked. Here's actually a screenshot. I actually run Google ads on the side for clients. And I was running Google ads to one of my clients, Amazon sites there, Amazon. This thing was temporarily inactive because they ran out of stock and they had an issue with the supplier. So we started running ads to their website. And here are some results. When you run ads to a website, you're able to actually really better track the results. But you can still track results with Amazon. It just a little bit more, a little bit different way of doing so. And I'm gonna show you how to do that in future videos as well. But we're able to track the exact number of sales to my fines website. So as you can see here, we spent $533 in ad spend in specificly just Google ads at, and we generated almost $3 thousand in sales, right? So pretty powerful and they add performance is going to continue to improve. And you'd see the same type of results potentially with your own Amazon product. I just want to kinda show this to actually show the real results. Again, when you send traffic directly to your Amazon listing instead of your website, it's a little bit more difficult to track results, but you absolutely still can't. I'm gonna show you some methods that a lot of people aren't aware of, of how you can do that. So without further ado, I hope you're excited. Let's go ahead and get into the next video. 8. Setting Up Your First Google Ads Campaign: In order to begin running Google ads, you first need a Google Apps account, right? Pretty straightforward. So go to Google, type in Google ads and you'll get to a page that looks like this. Also have a link to this page in the resources section of this video. And then in the top right corner and go ahead and click Start. Now, Google is going to ask you for some very basic information, pretty straightforward process. It only takes a few minutes. I'll go ahead and answer the information. And then you'll be setup and have your own Google Ads account. Pretty straightforward if of course you have any issues, let me know, but should be pretty easy process. Next to create your first campaign, what you'll do is you'll log into your brand new Google Apps account, go to the top left corner and click on new campaign. Okay, from there, Google will ask you to selected objective. In this case, we're going to select website traffic because we want to drive traffic to our Amazon listing. And that's basically gonna act as our website. Next, for your campaign type, you're going to select search. So as you can see here, you could run video ads, discovery ads, display ads, or these are all different ad formats. Video is for YouTube, Google Shopping is not currently supported with Amazon, although that can change. And if that's the case, I will be making a video about that in the course. We'll be sure to stay tuned. But for this case and for this specific strategy, we're going to select search. So click search, then continue. Next, enter in the URL to your Amazon listing. Not really, not really a big deal. You could even just enter in Amazon.com. It really doesn't matter, but I'll just take the URL to your Amazon listing and go ahead and enter that in here. Okay, next, you're going to name your new campaign. It can be just as simple as your product name, dash launch, right? So if I'm launching so-called lets, a so-called dashed launch can be really that simple. I'm if you have a lot of campaigns, this is where it gets more important. This is completely internal. The customer or the visitor to your ad will not see this. This is just for you for organizational purposes. So name your campaign. Next mixture that the search network in the Display Network are unchecked. Ok, search network is basically other smaller search engines there similar to Google, for example, at cnn.com, where people can go to CNN.com and you can search for articles and things on the CNN search engine, right? So your ads can actually appear if you have this checked, the search network check, you're asked him appear on places like CNN.com. Okay. And while that can be advantageous, I tend to get much better results from just the Google platform, so not on their search partners, right, which you can see here. So I leave it. If you have more questions, let me know, but just keep it simple. Leave it unchecked. You'll see better results or at least I have and that's what I recommend to search network, display network. Make sure it's unchecked. This will make sure that we're only showing her ads on Google.com, the actual Google platform, not CNN or other news networks or other smaller search engines. Next, select your country and language. So whatever country you're selling in, select that. So in this case would be the United States. For language, what language your customer speak in this case would be majority English. And your ads are going to be written, right? These are gonna be text ads, just like I showed you before. So we wanna make sure that you select the proper language. In this case, it's gonna be English as I'm going to write my ads in English. And the majority of people, Citizens United States can speak English, although it's not the official language, most people can speak it. Next, you are budget. So the budget is the maximum amount of money that you're willing to spend on Google ads per day. This is completely up to you, who I'd recommend is kind of taking your total ad budget, okay, so your total, or I should say your total Launch Budget, Alright, let's say to $1000. And let's say that you want to run Pinterest, Google and Amazon PVC ads for your product launch over a month period. So you take that $1000, you divide it by a third google, a third Pinterest, and a third PVC, just for example purposes. And then for Google, you want to run that for a month. So you take that $333.33 and you divide that out by about 3031 days. So it comes to maybe ten or $11. So then you enter that in here, right? Whatever amount. And this again is the maximum amount of money that you're willing to spend, not necessarily the amount of money that you will spend. So max that you'll spend, not necessary what you will spend. And there could be certain days where you spend more than $10 and then other days where he spent last for Google to try to average it out, but with a strategy. And depending on, on your targeting, how much you're spending, you may not ever actually make it to that limit every day. I, because these are intended to be very, very profitable, even if they don't generate a ton of sales. The whole goal is to generate very profitable sales and during targeted sales, okay, which we'll talk about more later. So enter in budget per day, that's whenever you want it to be. And then for your bidding strategy, you want to select Manual cost-per-click, also known as manual CPC. Cpc stands for cost-per-click. This will allow you to be very hyper targeted on your bids for each of your keywords, in all of your targeting. So it just allows you to give you more control. It's really as simple as that, and we'll go more into bidding in campaign structure in later videos. But this is just to get you set up. So now you have lots account. You're getting your first campaign setup and to set up the rest of your campaign. Let's go ahead and get into the next videos. 9. Extensions - Making Your Google Ads POP!: Once you select your budget and bidding strategy, Google will ask you if you want to add cyclic extensions and different forms of extensions, which we're going to cover here in this video. The different extensions that you want to use for your Google Ads ultimately maximize results. So the first are cyclic extensions. Your product. What the heck are site like extensions? Well, here's an example right here. And you can easily go into Google, type in random product related keywords. And you may see a real example for yourself as well, cyclic extension, or what I have highlighted here in orange and this orange box, they are essentially expand your ad. It makes your add command more space, which is always good. Going back to the example, if you are, for example, given a certain amount of space in a retail store, you wanna make sure you use all that space for your product to give you the most chance to keep watching, going and buying your product and senior product. The same idea with Google ads. If Google gives you additional space to use, make sure you utilize that space. In this case, they're giving you the option to add these what are called cyclic extensions, which are essentially just some text that link to your Amazon listing. It gives more opportunity for people who see your Google ad to clicking Go to your Amazon listing and gives more opportunity to convince customers to choose your product which are and click on your listing and ultimately buy from you, which is very, very important. So you want to make sure that you utilize it and it's really, really simple to set up. So again, there are just these kind of, these four pieces of text here, these text blocks. And when someone clicks, they can click and it goes directly either to a website or in this case to your Amazon listing to set them up as very simple. And what you'll wanna do is write down a list of all of the features and benefits of your Amazon product, meaning, okay, why are people buying your product, right? What is important? What makes it unique, right? This down just little, you know, just a few words and write down a whole list. And you'll use this for the rest of the Google ads that we have here. And I'll show you exactly when to use that list. But features are what your product does. So for example, today shipping money-back guarantee or, or a warranty right, Made in the USA are made of premium, premium quality, whatever it might be, premium quality silicone, right? These are examples of features. They describe what your product does or, you know, features about your product benefits or what your product does for your customer. And you want to have a mix of both. So an example of a bit of a benefit could be, you know, in this case, right? Going back to the so-called example, breathtaking designs and under one minute, right? The benefit is breathtaking soap. Soap that's immaculate, beautiful. They'd death the whole goal. The benefit of using the so-called product, okay, so you want, you want features are, are describe the product. It can even be two-day shipping. You know, if you have a warranty or a money-back guarantee, the quality of your products, things like that, that described the product itself that are very important to the customer. And the benefit, what, what does the customer get from buying your product? What are they trying to solve by Brian your product? Really that simple, white down a list of features and benefits and you'll use them and try to think about which four of those on your list are the most important your customer, which floor would convince people to click on your ad, which for make you stand out from all the other competitors and include those four and make CG-islands for those four. And again, site links are very simple. You just entering some text and an enter the URL to your Amazon listing. And it's really that simple. Or for your URL that you'll enter in, you'll enter in a ranking or two-step URL, which you've already kind of covered what that is, and I'll talk about that again. So for your URL, use your two-step or ranking URL. And then for the actual title, you'll just use maybe 234 words, uh, highlighting a specific feature of benefit about your product. Really not that difficult, really easy to set up should just take a few minutes on that site link extension specifically, definitely wanna make sure you're utilizing that. Next. You also wanna make sure you utilizing call out extensions, which followed the exact same process. So once you create your site like Extensions, you'll see an option for cod extensions and the bottom left, go ahead and click plus, and then you'll be able to add your cod extensions, which again, I've highlighted here. These are examples of cod extensions. They're not as prominent a site like extensions and they don't link to anything. But they do add a little bit more weight and a little bit more room to your, to your Google ad and help it makes, make it stand out more and convince customers or future customers actually ultimately click on your ad and buy your product. So again, go back to your list, find four of the top features and benefits from your list. Include those here. And you can also have more than four. And what Google will do is actually cycle out and find the best, the cod extensions that performed the best as well as the cyclic extensions. So you want to make sure you have at least four call-outs and at least for cyclic extensions, okay, so make sure you have four both at least, but you can always have more. And I would encourage you to kind of push yourself and have more. And Google will automatically filter through and find the best kinda combination of both. So some will be repeated, you'll have some call it extensions that are the same as cyclic extensions. And that's okay. So yeah, you wanna make sure you kind of have for both. This is gonna help give your add more weight, more room, and more persuasive. And finally, the last type of extension that you want to use is the promotion extension. Again, bottom-left corner, after you create your site link and call out grab an option to add a promotional extension. So then go ahead and hit the blue plus button to access the promotion extension. Here what you can do, select your language as English or whatever language that you're ultimately selling in or the majority of your customers are speaking for promotion type, go ahead and select, just count and whatever discount you'd like to give during launch is up to you. You get this. By the way, you don't have to do this. You can get great results without this. But I find I get much better results by offering even a 10% of coupon code that really helps my ad stand out and pop and helps people choose my ad over everyone else's ad, um, and ultimately generate better results. So you can include a percent discount, 10%, anywhere from ten to 25%. It's all completely up to you. But anything as low as 10%, if you just kinda wanna keep it low, can be really, really effective. And if you want to kind of really, you know, do your best to rank and driving the best results possible. Obviously, the higher the amount, generally the better the results will be in terms of clicks and ultimately sales. Even if you just kinda used maybe a 25% off coupon code during the beginning and then scale it down and 10% are then get rid of it later on. It's up to you, right? So it's purely up to you. Just want to give my input about that. So for promotion type, you got percent discount for the item. Use enter in your item name. So in this case, for this example, it's so molds for your final URL you want to include, as we've discussed before, your ranking URL, also known as your two-step URL, from the options that we discussed. Ok, you'll go ahead and enter that URL right in here in the final URL section. And for promotion details, we have a couple options. So if you're running a promotion with your Amazon listing, you can have a coupon code on your Amazon listing for 101520, 25% off that anyone who goes to your Amazon listing will see and they can use that promo code, okay? Or it's known as a coupon code. Or you can create a promo code which would, which is a collection of words. So for example, let's say Hobart 15. I can create a promo code for Hobart 15. Take that promo code and enter it into my promotion extension right here. So for promotion details in this section, I would select promo code, okay. And then I would enter in Hobart 15. So basically anytime someone copies that promo code Hobart 15 and paste it into the check-out on Amazon, they get 15% off of that product. Okay, it was really great about a promo code again. Number one, promo codes and percent ofs can really improve your overall performance. Okay, number two is that this is a really great way to track results, which I'll talk about later. And you can basically see, you can make a unique promo code for only your Google ads, okay, so you create a promo code just for your Google Apps. And you can see how many times that promo code was redeemed. So then, you know, Okay, I'm, I spent this much in Google ads and I got this many reductions for my promo codes. So this how many sales I generated and ultimately profit you can kinda gate is one of the ways of gauging your Google app performance and profitability. So there's a couple of reasons why I like to use it, but it's completely up to you. So you can have a promo code. In the promotion details section here you would select promo code and then enter in your promo code here, which in this case, for example, would be like Hobart 15. Or you can have a coupon on your listing for 1015, 20% off that anyone who visits will get and you just kinda call it out. I'm here in the Google ad. And if that's the case, then for promotion details just leave it as none. Okay. So pretty straightforward. Of course, if you have any questions at all, if I move too quickly, please let me know in the Q and a section, I'm here to help and make sure that you get highly profitable, highly successful Google ad setup. But we're not quite done yet, of course. So let's go ahead and get into the next video. 10. Target HIGHLY Converting Keywords With Google Ads: So we are now moving into the ad group section of our Google ads. This is part two of a total of three parts of setting up your profitable Google ads. And in this section, in the aggregate section, you're going to tell Google you're targeting. So basically you're telling Google in this section, hey, Google, every time that somebody on Google in the United States in English types in these specific keywords, I want my ad to be eligible to show up. That's basically what you're doing and you're telling Google and here's how much I'm willing to spend. Okay, that's what you're telling. It's really actually quite simple, especially at this point if you've already fallen through the course and watch the Amazon PVC section. So in this ad group, first step you're going to do is name your ad group. You can have either one PR campaign or you can have multiple. Okay? So to keep it simple, you just have one ad group. So for example, if I'm selling a soap maker on Amazon, then I could have one ad group soap maker, right? But let's also say that there's multiple ways of describing my Amazon product. So let's say I'm selling a so-called, You can call it so bold or you could call it so maker. So I'm gonna show you in a second, but all of the keywords that relate to soap maker, I'll have one ad group for soap maker and all keywords that have the word soap maker in the phrase will be here in this ad group. Then I'll create a second ad group for so-called, so that all keywords that have the word so-called and it will be in that advert. So that's an example of having to ad groups and that's kind of confusing to you. You can have one, but It's better to kinda space out and, and be as targeted as possible. To make a little bit more sense of this, again, look at the keywords here. We have flour, so maker, pink soap maker, soap maker, Amazon soap maker, flower. Great. That's for this ad group here we're targeting those specific keywords. I can create a second ad group for so mold where instead of flour, soap maker, I'm targeting flour, salt, mold, instead of pink filmmaker. I've picks up old and so on, right? I'm basically very, it's almost identical. I'm just switching out the word. And I'll show you how this plays in later when we create our ads. Basically, the more targeted the better, but you can still get great results. Just kind of keeping everything in one ad group assuming that all the keywords you're targeting are fairly similar. But as kinda wanna let you know about that first, if it's confusing, don't worry, just have one. But hopefully this makes sense, especially if you've gone through the PVC, the Amazon PVC section, this should definitely make sense. So anyway, first step, you're gonna name your ad group, it, whatever product you're selling and go ahead and give it that name for your default bid, okay? I like to bid anywhere from $0.20 to thirty-five cents for my Google ads, for my products. Specifically, just to kind of give you an estimate of maybe something that you can set for your ads. I don't recommend spending too much if you find, if you Google ads are a big part of your launch strategy and you're seeing your start running them for, for a few days and you're not seeing any results, then maybe you want to increase from, for example, thirty-five cents to 40, from 45 to 50, and so on, right, until you start seeing better results, we can still get really fantastic results with such a low bit and get very, very profitable sales and ultimately also profitably increase your keyword ranking for more organic Amazon sales ultimately, OK, so named her campaign, whatever your main product keyword is, and go ahead and enter that next year bid. I like to bit anywhere between 20 to $0.25 if you want to be more aggressive, maybe 35 or a little bit more. Do you want to kind of play it safe efforts maybe been around $0.20. And then last step, step number three, is you are going to enter in your keywords. Now you're probably wondering, summer, what keywords do I enter? What's really great is you can take all of the exact highly, highly specific keywords that you're already targeting with your Amazon PVC. And he'd go ahead and use those exact same keywords. Here in Google ads. But the key here that you want to do with Google ads is for all the keywords that you enter here into this section, you want to make sure that there's a bracket before and after. Okay, why and what does that mean? Okay, when you enter a keyword to target in Google with a bracket before and after the word itself, you're telling Google, hey, Google, I only want to show up. So when someone types in this keyword, I only want my ads show up when someone types in that specific keyword, that exact keyword, you're putting that keyword and an exact match. And basically you're telling Google when someone types in this exactly where that's the only time I want to show up or any of these exact keywords as the only times that I want my ads show up. The benefit of this is it keeps your ads extremely targeted. Okay? So for example, let's say if you didn't have the brackets before and after each keyword, this would mean that you're targeting your keywords in broad match. So for example, on pink, so maker, you could be targeting this in broad match, which means maybe someone types in pink soap dispenser and then your ad is eligible to appear because it's loosely related to pink soap maker, for example. But the reality is pink soap dispenser is not relevant. So someone's gonna type in, picks up dispenser, you're gonna see my ad and they're not going to click or they're going to click. Just not really thinking because they think it's relevant. Because a lot of people will just click the first result that they see, the click on it. You'll go to your Amazon listing and then they'll say, oh what the heck, this isn't related to my search and then exit out. Ultimately just wasted your money on that click. Okay, so again, I know I repeat myself, but I really want to stress this. You want to be extremely targeted specific, and that's why you want to use exact match. And again, you're probably wondering, okay, well keywords do I use? Again, you can use the exact match keyword that you're using with Amazon PVC. Just make sure there's highly, highly specific, Okay? And just to make this very, very clear, some great examples would be flour, so mold, pink, so bold, so, so-called Amazon. So it will flower, right? If I'm selling a so-called, These are very, very specific. Do not target keywords like soap accessories. You may think, oh, somebody is not relevant, no, because think about it. Someone goes onto Google. They type in soap accessories. What are they looking for? You don't even really know. They may not even be there to buy. We want to target people on Google who want to buy our product, not people that are window shopping or planning of purchase. We want to get people into buying phase, not the planning phase. So we don't want to target keywords like soap mold Review's top soap moulds, right? These are people looking for what's the best older bio. I'm curious. I'm planning my purchase, right? I want to alert you, read reviews. Maybe I want to watch it. An unboxing video of this certain type of salt mold or whatever it might be. Okay, so again, we want to target, it's just really common sense. But hopefully this makes sense that if you need more clarification, let me know because this is probably the most confusing section of the whole Google ads. But you want to be very, very, very specific to the point of not just like, oh, somebody, I'm targeting soap accessories because I have a soap accessory. No. You're out selling soap access or you're selling a soap mold, be that specific. So I hope that that makes it clear. Again, like I said, if you have questions, let me know, but that's what you wanna do and you can utilize your keywords are already targeting with PVC. Now let's say that you're not running PVC or not done any keyword research yet, will something really simple that you can do to identify keywords to target. And again, I've already covered this in depth in the long-tail keyword research section, I cover what long tail keywords are and why they're so important and how you can step-by-step generate a huge list of hundreds to thousands. Highly relevant specific, long-tail keywords that can be very, very profitable. So if you haven't already watched that video, go back to the Amazon PVC section in watch the two videos that I have about long tail keywords number one, what they are and why they're important number to how to do it. But as a quick refresher in case you haven't seen that video, honesty is really quite simple. So the longer the keyword is there, less competitive it is. And potentially the more profitable is. And explain why in my later video or my previous video, into crate your long-tail keyword lists, it's actually quite simple. So what you'll do is go to a tool like papaya search.com. I'll have a link to this tool it's free to use in the resources section. So go to Papaya search.com. You can also Google it. You'll get to a section that looks something like this, okay? And you have group one, group two, group three, group four, and group five. Alright, you want to utilize the first three groups and what you'll wanna do it just go to website. And in your first group, think about words that describe the characteristics of your product. So if I'm selling a soap mold on Amazon, think about kinda what makes myself old unique or what are some different features on my soap mold? So for example, if I suppose pink, pink sold it, my soap bubbles made of silicone, silicone mold. If it's a flower design than flower, if it's smaller than small, if it's larger than large, right? Just think about all the different attributes, all the different characteristics that you possibly can. And a really great tragedy can use as well is ask family members and friends wish to be a really great resource. And it might surprise you to see, hey, what words would you use? Very specific words would you use to describe my product? And you're gonna create a huge list of very, very specific, non-competitive and profitable keywords to target. And these are the keywords that you'll ultimately using your Google ads. You could also use in Pinterest adds Amazon, PPC and other platforms as well. So Group one, all this characteristics and I have some examples here just to give you a very clear example, in group number two, you're going to enter in if you need to be group two and group 23, you're going to enter in your product. You're very, very specific on product info about your Amazon product info is the best way I can describe it. So in group one you have characteristics. In group two, it's your actual product, right? And the best way to describe it is with the example here, we have soap in group two and group three, we have mold and maker, right? So, so think about what are some different ways that people could describe your product. Another example could be, let's say that you're selling a UV sterilizer. You could have UV sterilizer, you VC sterilizer, UB sanitizer, UBC sanitizer, right? So that's another example. So group to EPA to have UV or, and you VC. And then in group three I have sterilizers, sanitizer, et cetera, right? That's just an example, is think about different ways to describe your product itself. Not the characteristics of your product, but the product itself. Okay? And again, you can see the example here. If you have questions, let me know. So what will happen is your problem and it is confusing. What do I do? How does this work? Okay, what happens is this tool is gonna make combinations of all the keywords that you've entered and gives you this nice, beautiful long lists of long tail, high potential, profitable keywords that you can use in your Google ads and other advertising efforts. Okay, so Groupon put your characteristics, group to put your, your other keywords. Or in this case it could be. So. In other cases it would be for the UV sanitizer be uv, uv, UBC ultraviolet would be another example. You put that in group two and group three for the so-called example we could have so hold, so it maker, so I don't know what else it would be soapbox maybe. So soapbox would be another secret boxing group three, right? Pretty straight forward. And then once you do that and have all three groups build out, go to the bottom right corner, select Exact and was, and then hit submit. And what Papaya search will do and other tools like this will do is they'll take all the possible combinations of the keywords that you've entered, make a long list, and it'll put it automatically brackets before and after each keyword. Automatically put brackets before, after each keyword to put them in exact match. Because again, we want our kids to be an exact match because we wanna be hyper-focused on only targeting people who want to buy our product, not people who are just browsing around window shopping, who might, who might not be, and we don't want to waste your money on that. We want profitable results, okay, so that's kinda the reason behind it. So again, generate your keyword. Let's first take a keyword lists, and then now you enter it into your, your ad group or ad groups. And you're probably wondering, well somewhere, how do I know if I should have multiple out-groups? Here's a great example. Go, go to Papaya search, look at group three. However many keywords you had in group three. So for example, we have soap mold, right? So maker, so box, so I'm gonna put all, so I'm gonna put all of my keywords that have silt mold. That's gonna be my soap mold ad group. Ok, now let's take all the phrases that have the word soap maker in it. That's going to make a separate ad group called soap maker. And then all of those keywords have, so maker are going to be in that ad group. So so-called has all the keywords was so bold in the phrase, make your ad group has all the keywords are so maker in the phrase soapbox that has all humans were soapbox. So this is gonna help keep them separate. I'm ultimately going to show you why this is important, why it's better to just kind of segment that out. It gets a little confusing for you. You can put them all in the same ad group, but like I said, it is a little bit better to spread them out. And if you have questions about this, let me know. This is one of the most, the most important part of the entire process, which is why I spent so much time on it and why it may seem a little bit kinda confusing. But if you needed to hear to help, to make sure you're set up for success, but hope you found this valuable and without further ado, let's go ahead and get into the last part of our Google ads. 11. Creating High-Converting Google Ads (LAST STEP)!: And now we're finally ready to create the actual ad that your future customers will see in Google when they type in your product-specific keywords into the search query, see your ad click on it and ultimately by. And to start, first, Google's going to ask you to enter in your final URL. This is the URL that when someone clicks on your ad will take them too. So you wanna make sure that this is your ranking URL. We already covered ranking in two-step URLs earlier in this course for a refresher, go back to that video where I cover everything in depth. You wanna take that URL for the keywords that you want to rank for right in here into the final URL section. Because this is what's ultimately going help you rank for very, very specific keywords. If you don't, that's fine. You can still use Google ads to number one, generate more sales profitably every month, whether that's during lunch or after. And then number two, I can still, even without a ranking URLs still help with rank, but a specific ranking URL, obviously within the name itself, is going to help you rank for very specific keywords. It can actually help you track your success, which we'll cover in the next video. So enter your ranking, your two-step ranking URL here in the URL section. Next, you're gonna create your first headline. Your first headline is the most important section of your actual Google ad copy. Okay? So you wanna make sure you spend the most time on this on your headline. So what I like to have, like I said, is some kind of percent off, 10%, 15 percent off, or if I want to be more aggressive, maybe something like 25% off. So I'll always include that in my, at the very beginning of my ads. That's very, very eye-catching, very convincing for someone to actually click and ultimately by ok. So to have that first, next, what you always want to make sure you have is whatever the person is typing into Google, you want to make sure that that phrase is in the beginning, your first headline on Google in your app. Okay, so whenever someone types into Google, want to make sure that's in the beginning of your app, which is really easy to do. It's not, you're going to get terrible results. Because basically think about it. Let's say you go into Google yourself and you type in, you know, soap mold Tray. I'm just making that up at so-called tray. And then you see an ad that says, you know, 15% off. So maker, something else. And it has all this other information about like it's premium quality and it's beautiful and all these other stuff. It doesn't matter because you're like, oh, I don't know if this is relevant to my search. Right. You're searching for something specifically. And if you don't have those specific keywords in your headline, people won't know if it's for them or not. So again, it's very, very, very, very important and it's really easy to do. But I just wanna kind of stress that point. Really simple. Whenever someone's typing into Google, make sure that's in your app. And specifically the very beginning of your ad in a little hack that's really powerful, that can get you really great results is keyword insertion function within Google. So like I said, when I like to have is 10% or 15% off bracket, as you can see here. So that I have bracket. And once we sort of bracket like I have here, Google is gonna give you this dropdown. And then in the default text section we see the second arrow. You want to include your product's main keywords. So going back to the example for so-called ad group, we want to use the word so-called, okay? You know, 50% off so-called, okay. For your soap maker ad groups, you'll include soap maker for your soap box. For example, you would have soapbox, right? So whenever the keywords people are typing into Google, right? That's what you want to include right here. It's really that simple. So again, so my headline will say 15% off soap mold. And then lastly select title case and hit Apply. And then your headline will look something like this. So the bracket, the keyword dot, dot, so-called and bracket that kinda hold mess. That's just for you internally. It looks different to the customer, doesn't look ugly like that, okay? And what this does is basically Google, the default text, right? That's why he says default text here. And the second arrow, the default TextView ad will say 15% off. So mole, that will be your headline at 50% off soap mode. But when someone types in something other than so-called, so for example, let's say someone types in pink salt mould, mould, silicone, mold, whatever, right, very, very specific keyword. Google will swap out your default texts of soap mold for that more specific keyword or food ever the user search query is, what does that do or what does that mean? That means so when someone types in pink salt mold, your ad goes from 15% of so-called 2, 15% off kinks up mold. It makes it more relevant. It makes it connect better with the search. Which what does that mean? It means that you'll increase your clickthrough rate, more clicks, potentially lower cost, better performance score, all these good things and ultimately at the end of the day, better results. Ok, so again, it looks a little bit complicated, but it's really simple. If you have questions about it, let me know. But again, for me, a lot of my ads will kind of look like this. You know, 10% or 15% off bracket. Then I insert my default text, which is the main keyword, which in this case the so-called i select title case, hit apply. Boom. The default is when someone just use my ad. The default is going to be 15% on so-called. But if someone types in super specific keywords, it's gonna make it more relevant and more my headline more specific, which ultimately improves performance. Okay, that's really that simple. It looks messy and scary, but it's not, it's really, really actually quite easy. Literally takes seconds to do, okay, but I want to make sure I call that out. So that's headline number one. Now you want to create your next two headlines, like you did in a site link and the callout extension section. You want to go back to your list, right until you to create a shortlist of features and benefits. What makes your product special? What is your product for your customers? What makes your product better than every other option? Make a little list of just an each. It could be just a little bullet, 22 to four words each, right? And you just have this list, go through that list and find the two most important that you think are the most important to customers. What someone's going onto Google and they're searching for your product type, what is going to get them to click and buy your product over every other option. What are those two things on your list that are the most important? And maybe you may sit somewhere. I really don't know because what Neither do I. That's why it's worth testing. Use your common sense, get into the mind of your customer and I think the best of you can, it's not gonna be perfect, but it's better than just randomly throwing two things in here, right? It's, it's very, very thoughtful. Get into the position of your customer being on Google. What would get them to click and buy from you? And then that's what you're going to include an headline number two and headline number three. Okay? And specifically, right, you want to use a kind of a mix of benefits and features. So what I like to do, and I'll talk about this in a second and it'll hopefully clear things up. For every ad group. I'd like to have three ads. So for every ad group, again, for all my so-called targeted keywords, I like to have three ads. So for example, I'll have. One at that focuses more on the features of the product. This is what my product does like, money-back guarantee, two-day shipping, premium quality, things like that. They're going to have another ad that focuses on the benefits of my product, ok, for example, here's an example highlighted right here of a benefit, stunning. So maybe stunning. So creations under one minute, okay? Or maybe one headlines, stunning. So creations. My next headline is less than one minute, right? Results in a minute. So it's fast. It saves me time. It saves me stress. I, I'm proud of. It gives me pride in the work that I created. So you ultimately have to add, so you'll have one add that focuses on the features of your product. The second ad on the benefits, and then finally a third at, which is simply a mix of features and benefits. Whatever you think is the most important, or it could just be an habits totally different. But I always recommend three ads at the very minimum have to. So at the very minimum have one ad that's focused on the benefits and then one and focus on the features. And what will happen is Google will automatically rotate and test to see which add performs better. And you'd be surprised you never really know which one's gonna perform the best. That's why it's always good to have more than one ad. Otherwise, imagine you test to ads and you didn't think add number, add B was going to perform better, but it ends up performing better. That means that if you only create one AD and it was at a, you're getting much worse results than he could have. You could be getting much better results and you would never know. The only way to know is by testing. And this is a tactile specific way that you can test. So again, it'll make more sense here in just a second. So in this example for this add, let's just say this is our third ad where we're mixing the benefits and features. So we have for the headline one, that's going to be the same consistently throughout all of her ads. But then headlined two, We have a benefit and then headline three, we have one of the features which is today shipping. I think this would be really, really important to anyone looking at this as a highly convincing, convincing add and keep in mind the headlines of your ad or the most, the most, the most important section of your ad copy, okay, so if you're gonna spend a lot of time on anything, it should be this, this is the most important, is what's gonna carry your ad and ultimately deliver the best performance. All the other sections are important, but this is the most important. Okay, so I hope I cover that in an AP depth. That's your headlines. Next, you have something called a display path that a lot of people don't use super easy and free and it's awesome. So what you can do, Google gives you the option, okay, so you have your URL. Your URL shows up right below your headline. And your URL, if you're sending traffic to your Amazon, listing will say www.amazon.com on its own. What you can do is you can add, you know, two or more words after that, that are very descriptive of your product. So for example, you could either just left this section blank, the display Pat section blanket did nothing with it. Your URL would say www.amazon.com. What you can do again if you're selling a so-called is you could add soap dash mold after. And what happens is your URL shows up as www.amazon.com, forward slash, so dash mold. So basically it adds the word so-called again to your, to your ad. And remember what we said, the more relevant your ad is to a future customers search query to better your results are going to be. So this is a great example to do that. It doesn't change your URL at all, so don't worry about that. All it does is it displays how your URL looks, okay, and why is that important? It may not have a huge impact, but it will have, even if it's slight, you could have a pretty big impact, but likely not only have a slightly small but positive impact on your On your overall performance, super easy to do. Just take your main product keywords, admin. After easy, www.example.com. Enter them in there where I have the orange arrow and then you'll see it show up on the right-hand side where I have the second arrow there on the right. Okay, display URL best when it is very simple. And then lastly, to create your ad, almost done, is you'll have your description one and description to. Okay. Again, go back to your list. I told you that you're gonna be referencing this. Go back to your list of features and benefits that describe your product. And you're gonna take those and enter them in period, next period, next period, next period, and so on until you fill up your space. 90, a character limit of 90 characters for your first description and second description. And you want to try to utilize as much of that space as possible as you've seen here. Okay, so here's an example, right? Stemming. So creations under one minute, premium quality today shipping easily use, right? Let's say that these are extremely important to my customer and include them in here. Next description, number two, loving or your money back limited time only order yours now, right. I could even fill it out even more. I mean, I probably should, but there's just for example, and these are all some great ideas that you can use. Don't just automatically copy and paste it in your product out. Make sure you really are thoughtful and you know your audience and know what makes your product special unique. What do they care about most? And that's where you're gonna include here. Really simple. Again, the headline is much more important than your description. We description is still very important. Ok? So I want to make sure you're optimizing this excuse me in and filling out was important your customers here. And then the last point I kind of want to call out here about the description is at the end, I always like to have what's called a call to action. A call to action is simply a statement telling someone what to do. So if you follow me on YouTube, you know that I say in all my videos, subscribe now for x, y, and z, right? Or here in Google ads, you would have order yours dour order today, right? Some kind of call to action. You can't include the words click now, Google doesn't allow that, so you can't have that. But I like to have something that says limited time only order yours now are warriors today, something like that. I always have that at the end of my second description. It's something that I've had that increases the conversion rate of my Google Ads. And just a little hack for you that can ultimately increase your performance, even if it's a little bit doing these small changes with the display URL, with your description with a site like extensions, these small changes add up and have pretty big and impressive results. I mean, I know it can seem overwhelming at first, but the more that you do it, the easier it gets. So you have headline, URL, headline, display URL Description. Once you get to the section, do not hit saving, continue. Ok, so once you get through your first ad, what you'll wanna do is hit the button that says Done and create next, add. What is that going to do? Like I told you before, you want to have at least two ads per ad group. Again, it even if you have only one ad group, that's fine. So you create your first app, great. Hit done and create next ad. And then when you create that at yet done and create next that. And then you'll have three ads. That's a net hit saving continue. So really simply just rinse and repeat the process a total of three times. And once you've hit saving continue, your adder will be reviewed at everything's good to go. It'll be up running with the bids that you input, the budget that the keyword targeting everything that you've done to this point, it'll begin running. You can check back end your Google Ads Manager. And in the next video I'm gonna show you how to actually track your Google Ads performance to make sure you're actually getting results and, and making money from this. 12. Tracking Your Google Ads (And Other Advertising) Results: So by this point, you've created your first Google ad campaign, your keyword targeting your ad. It's running it, starting generate clicks. And now it's time to analyze and track results and adjust accordingly, okay, so you can always go back into your Google Ads Manager and see data like this and a lot more data as well. But data including the number of impressions that you're add receive, which means the number of times your ad was actually view, number of clicks, your average cost per click, your total cost per period, et cetera. And I actually literally pulled this screenshot from Google as I'm running for one of my Amazon products. And you'd see within a month I spent around $50 with an average cost-per-click of $0.31 per click. This can all be good metrics and good data to have, but these are ultimately vanity metrics. Okay? This is not the end-all be-all. This is not how you analyze your Google I performance for Amazon specifically, OK. And I'm going to cover how and why. This can be good to kinda know how much you're spending. Make sure you're not spending more than you should. Make sure your cost-per-click is where it needs to be an all bet, right? But really how you want to track results is I'm in the following waves, which I'm going to mention. There are multiple ways to track results. You can use any one or multiple of these. And I'll call out specifically when you're launching a product, which of these methods will ultimately be best? So number one is promo redemptions. Again, I've said this before. Big reason why I like to use promised as they improve my ad performance and that can help you track my performance. So if I create a promo code in Amazon Seller Central, Right? Let's say it's Hobart 15. I create a Hobart 15 promo code for 15% off. So anyone who uses the code promo 15 gets 15% off and I can track that sale. Ok. So what I can do is I can create a promo code specifically for my Google Ads. And every time that promo code is redeemed, then I know I got to sail from Google ads. So that's a great way of tracking sales specificly. Not as great for, for your product launch, which I'll talk about in just a second. We can use this in tandem with another method that I'm gonna cover here in a second. But promo redemptions, One of my favorite ways to track results, amazon, and basically you can say, okay, I'm spending this much money. Here's how much profit I'm making from my, my promo redemptions. If your, you know, your spend is higher than your profit, then what do you do? You reduce your cost-per-click, you reduce your max bid, okay? And you just gradually reduce over time until you see that your results, you're spending less than you're making, okay? Or your spending about breakeven at least because it can help you improve your, your keyword performance. All that which we already covered, okay, hopefully that makes sense, right? So that's, that's how you can kind of adjust. You look at your ultimate profit through your premises. You're spending more than what you're making. Then maybe reduce your max bid and kinda keep doing that until, you know, they both equal out or your cost is less than your profit. Really pretty straightforward. Next is something called Amazon attribution. So this is available if you are brand registered, you have access to this or you should have access to this. I think some sellers may not. And basically with Amazon attribution, okay, you can create and your brain registered. You can take your URL that you're using in your Google ad. You can take that URL, plugging into Amazon attribution. And Amazon's gonna create a new URL that's basically has some tracking code on it, and they use that in your Google ad. And what happens is now with that unique URL, it's, it basically works exactly the same. It has an additional tracking info attached to it that every time a sale is made with that URL, Amazon will record the sale. So you can actually literally see, okay, here's somebody. Sales came from. Google AD group, from this Google ad group or from this Google Ads specifically. So you can really have, you can have one URL or you can have multiple Amazon attribution. I'm URLs for each of your ads. So you can literally see OK, these are the ads that are making the most money. So let's scale up on those. Maybe you want to put more spent toward those are reduced, bent or turn off certain ad groups or whatever it might be. Okay. Now, with that being said, I know there's some of you that are that are not brain registered. And even if you are brain registered, somebody want to call out, is the theory of Amazon. Attribution is phenomenal. It's fantastic, but I don't use it. I don't use it right now because it's not very accurate. I've tested my own results with this and it is very, very glitchy. So basically, you know, if Amazon tells me, oh, you made 20 sales from Google ads, well, great. But I don't actually know if I'm a twice l from Google ads because it's glitchy, at least right now. So it's something to keep an eye out for. I believe Amazon attribution will improve in the future. So definitely keep an eye out. If, if and when that happens, I will make an announcement in the group, in the course, in the Facebook group wherever I can and just let you know that there isn't. And if I ever do use Amazon attribution future all that, you know, but I have used it still. It still could be worth doing just a habit just to kinda see. But I've noticed it's really glitchy, but I believe that will change it, it will improve. So just something to keep an eye out because then our UB Washington's after the video was created. So it's number two. Number three, this is a paid tool, but it depends on if you really want to put a lot of money to or Google ads, but it could be worth investing. There's other, again, freeways which I of course recommend as well to track your results. But there's a tool called Zhan tracker, psalm trackers most notably known for tracking Facebook ad sales for Amazon. So I believe they're like $20 a month and they could change this, of course, in the future as well. But you can use basically does on track or software. And I'll have a link in the resources section as well, where you can track all sales made on Amazon from your Google Ads campaigns. Now, this is currently in beta at the making of this video. So they're still doing some testing out. It might be a little bit glitchy right now still. But they have done a great job in the Facebook ads for Amazon sellers space. And it is a very, very promising tool, is definitely better than Amazon attribution. But on the downside and is a paid tool, but on the plus sign just well, you don't have to be brain registered. So something to look into all include a resource below. I'm not trying and affiliate, not trying to push this tool. Just want to let you know if you, especially if you're planning on spending more on Google ads and it's going to be a big part of your launch strategy, maybe something worth investigating. Okay, number four, this is very important and I would actually argue this is the most important, especially for product launch, is keyword ranking. So you wanna make sure you have a list of keywords that you want to rank for on Amazon, right? So you wanna make sure that you are tracking that keyword ranking. You can do this everyday manually. You can have an Excel file or Google sheet and you have your keyword, keyword a, B, C, D, E, F, or how many keywords you're tracking. And then, you know, day one, day two, day three, day four and so on. And it's really simple. Keep it that way and you can manually check your rank on your own, okay, and do that for free. Or what you can do is you can actually use a tool like negro or helium ten. They both have functionality to where you can actually automatically attract your keyword ranking over time, all automated and just check in every day and see how your ranking is changed. You can look at the historical performance as well. And specifically what you want to look at is, alright, you're using a specific ranking URL in your Google Ads, okay? Whatever keywords that you have that ranking URL, Those are the keywords you want to track, specifically for Google ads, okay? Because if you're running Google ads for a certain keyword, alright? And then you see that you're increasing rank for that keyword. It's showing that you're getting sales, or at least even if you're not getting sales, it's helping you ultimately get more Amazon sales by helping you increase your organic rank for that keyword. So when I talk about keyword ranking for Google that specifically go to your Google Ads, look at the URL that you're using, the ranking URL, whatever keywords you're using that ranking URL, Those are the keywords you want to pay attention to on a day-to-day basis to make sure that you're increasing rank, right? If you're paying money on Google ads and your rank is thinking the exact same and you're not seeing any sales, you're not seeing any promo redemptions, then you might be wasting money and there might be a glitch, there might be something you need to fix or may just not be working out and you need to adjust your strategy. So there's somebody to kinda keep in mind and tactile way that you can use it. But keyword rankings very important. Again, what I like to use, promo redemptions and keyword ranking. Those are the two big ones that I use. Finally is AB testing, which has been used for decades and digital marketing and marketing in general. And that is basically what you can do, is run Google ads for one week and then turn them off for another week, run them up for a weekend and turn them off or run them for two weeks and turn them off or two weeks, run them for a month, turn them up for a month, and so on, and track your results on a month-to-month basis. For example, you can see for through your keyword when you're running your Google Ads, your keyword ranking is great for these specific keywords, but then when you turn off it goes down, then we turn it back on, it goes up, right? And that's a great way of seeing whether your ads are working in kind of a catch-all type of technique for tracking to results, but can be very, very effective. I don't use it as much because I prefer, and I think the other better methods are the ones listed above, but can still be a good option, again, of running Google Apps for certain period of time and then turning them off, turning them on, turning them off for a certain number of times, and then comparing the results and seeing our Google, I've actually worth it. Are they actually generating more? First of all, you want to look at direct sales from Google ads, but also organic sales, right? Because Google ads, even if they, if you break even with Google ads, they can help you increase organic rank and then therefore increase more organic sales on Amazon. So sales aren't directly coming from Google, but there are indirectly coming from Google. And just test your overall sales in overall profit with and without Google ads. And if you don't see a big difference or maybe you can see it's worse with Google ads, they may be turned off and you don't run it or you just your strategy, okay? It's completely up to you. But hopefully this kinda helps guide you in tracking your results. If you have any questions at all, let me know. But like I said before, I have used this and we'll be using this literally in the next two weeks to launch three brand new listings. I love using Google ads. I foresee using them to launch all my Amazon products into future. They get really, really great results with the exact strategy that I've mentioned. And of course, you need any help, have any questions at all, let me know without further ado, let's go ahead and get into the next launch strategy. 13. Bing Ads - Copy & Paste: in this product launch method, we're gonna cover being ads, and there's a few reasons why. So for those of you that aren't familiar, being is one of the largest search engines in the world. Now it's very similar to Google. Where to Search engine, You go there to type in certain keywords to find articles and videos and other information to solve your problems, right to answer the questions that you have. Okay, So very, very similar to Google in the way that it's laid out. However, Google is much larger than being so. Therefore, most people only think about Google advertising or optimizing For Google, however, being is still a huge opportunity, specifically within the United States alone. For all of you American sellers out there, there are 126 million being users. So a huge audience just maybe I can ask this question. Um, would you like to get your product of you sound United States in front of potentially 100 26 million users, right? The answer is yes. And of course, out of that 126 million, not all of them are going to be your target audience. However, there's a high likelihood that even a percent of that 100.6 million it is absolutely interested in ready to buy your product. I'm says number one being may not be the number one largest search engine, but it's still a huge opportunity because that's number one. Number two, similar with Google ads, is when you create a brand new Microsoft advertising account, restart advertising with being which, by the way, it's owned by Microsoft S O. So you created accept advertising account and therefore get being add credit where you could spend, for example, $25.50 dollars, $100 then get 100 152 $100 back in advertising credits toward more being ads. And essentially, if you use on Lee that you know amount for launching a product, you're basically getting every click at half the price, right? If you spend 100 $200 back that $200 you're spending per click is half the price of what normally is cause half of that is basically free money. Okay, so very, very, very powerful as well, so inexpensive. It's still a huge audience, and it's also inexpensive. In a sense, that being adds. On average, the cost per click is lower than Google ads because it's less competitive because there are less advertisers on the platform. Okay, so there's a few reasons to at least experiment or test out being on one of the best reasons were actually cover here in a second. If you've already set up your Google ads campaigns like I've already shown you how to do in the previous lecture, what you can do is literally import those campaigns directly into being with just a few clicks. So however long it took you with Google, you can save all of that time and just import what the work you've already done with Google ads and directly import them into your Microsoft advertising account. Or you're being advertising account okay to get started. So that's why this video is gonna be a little bit shorter. It's very, very simple. OK, so to get started, what you'll do is you'll need to create a Microsoft advertising account, because again Microsoft owns being eso. Go ahead and create a much live advertising account. Once you create the account Yule log into your campaign dashboard, click on campaigns under campaign manager, click on Create Campaign. And instead of creating a campaign from scratch because we've already done all the right, we've already done the keyword research work. We've already thought about list of negative keywords that we want to make sure that we include It's gonna be exact, match your phrase match or you know where we're gonna be targeting and all of that work. We've already done all of the work. So what you'll do is select the import from Google AdWords option. Click on that, then being will just ask you to sign into your Google advertising account. Once you're there, it's gonna walk you through step by step and really simply in a few minutes, basically copy and paste your entire campaigns that you've already created either one campaign or multiple campaigns all into being with the same targeting the same cost per click and max bid. All of that data will automatically be transferred over into being. This is the easiest way to get started, and if you want, you can always log back into campaign manager. You can edit and tweak any settings that you see on keywords if you want change the keywords, etcetera. OK, so very, very simple, very straightforward on again. You might as well capitalized on this, since it's so easy and so inexpensive to do that. Just my philosophy. At least give it a try. So ah, so now you'll have both Google ads campaign set up and profitable being ad campaigns set up and again, these campaigns work differently depending on your demographic. But, hey, it's worth a shot anyway. And again, you could really see some great results with this, just like I have for my own products. So you found this helpful. If you have any questions, as always, let me know in the Q and A section, and let's go ahead and get into our next video. 14. Pinterest - The Greatest Opportunity For Amazon Sellers On Earth Pt. 1: All right, so we're officially ready to begin setting up a highly profitable painters ads for our Amazon product launch. And yes, this is obviously an updated video because number one, I want to make sure everything's is up to date as possible in this course. And to, if you've watched the previous video that I had on Pinterest advertising in the course. This video here that I'm about to share with you has more robust content, okay? And there's been a couple of changes to the strategy, which I call out here a couple of minor changes, but really it's more of adding content. So if you did watch the previous video, there are some updates that you will want to watch through, but I'll try to be as concise as possible. So without further ado, let's go ahead and get to it. So first, in order to start setting up Pinterests ads for your Amazon product, what you'll need is a Pinterest business account link will be in the resources section of this video. So go ahead and use go to Google, type in Pinterest business signup and the top right hand corner click on sign up. They'll ask for some basic information, you provide it to them and then you'll have an account and you're ready to rock and roll. So that's step one, step number two, before you're ready to actually set up your ads is you want to create your first board, okay? So if you're not already familiar with Pinterest, like I've said before, It's really good practice to just spend 20 minutes and get familiar with the platform. And it's going to be really, really helpful and D complicate anything. And again, petrous is designed to be very, very simple. So if you're not already familiar, go ahead and do that. But for those of you who are a little bit more familiar on Pinterest, right? You have boards and then on each board you can actually pin things to specific boards. So boards are Sort, Sort of like topics or categories. And pins are kind of individual topics or individual products or, or whatever it might be articles. And then those articles are pins, right? Can be pinned to the boards. Okay. So you have kind of an account on the accounting kind of multiple boards. And each board there are multiple pins. You have account boards, pins, that's way we can think about it sooner you've created your account. Next you're going to create at least one board. You can always create multiple, but just create one board. So in order to do that, login to your account, go ahead and select boards in the center there. And then on the left-hand side, click on Create board. Okay, and here's a really good example of a board that I found. You can kind of use this as an example, but I'll give you a couple other tricks to even improve from what this petrous profile has. But your board is gonna consist of your title, board description, and then your collection of pins. So we have titled description pins, okay, in order to create first your title, here's a really simple formula for doing so. So you'll have main keyword divider and then category names. So main keyword slash category name. So for this example in this video, part of the, part of the update, I want to give a very specific example of a, of a, of a product, but you could be selling on Amazon, which is fake Suchman. Okay, so let's just assume that you're selling and fake succulent and you want to promote and launch that fake succulent plant on Amazon using Pinterest ads. So an example could be your main keyword would be fake succulent, then to the divider and your category name could be houseplants. So you have fakes Documents slash house plants, or fake cyclin slash home decor. So your main keyword then you're category name. Really simple and straightforward if you have questions about this or anything else. Let me know in the Q and a section. Next, your board description. This is a really great tactic that I learned from SEO genius Neil Patel, who uses this for all his Pinterest boards. And if you're going to go to Pinterest typing Neil Patel and you'll see that this is true. So what you'll do is you'll read something like for your beginning in your board description. In this board you'll learn are in this board. You'll get a wool cover, X, Y, and Z, okay? And then you'll have a set of bullet points and each bowl point's going to be different keyword. So going back to the fake succulents example, we have keyword number one is fakes document number twos artificial succulents. Number three is houseplants. Number four is, you know, plastic plant, home plants, whatever, right? Just kind of your main keywords. Keywords if people are typing into Pinterest, right? Or you can just rely on your Amazon. I'm keyword research and look at some of your top search phrases. Take those and put those into your kind of bullet points. So in this board you will find, you know, X, Y, and Z, right? You just kind of bullet point that out. So this is a great kind of sneaky, really effective strategy for getting a lot of keywords into your board to where by the way, you can follow all the steps, not even advertise on Pinterest and actually see some results, right? So that's really great and you can go ahead and test this on your own. So you have your account when you create your first board, makes sure the title in the board description or keyword heavy. Then once you have your board, now you need to fill that board with at least one pin. So I'm gonna show you kinda had to set up your first pin. So what's create your board, go back to your account, click on Create, scroll down and click on Create pin, okay? And this is an example of what a pin will look like, and it's made up of several different parts. So your pin, and this is ultimately what your ad is going to be, okay, because you're gonna create a pin. And then you're going to tell Pinterest, hey Pinterest, I want you to show my pin to a very specific group of people. And here's how much I'm willing to pay, which I'm going to walk you through that whole process. Ben Peters, who's gonna take your pen and show it and display it to a very specific audience who are highly interested in your Amazon product and ultimately wants to buy and generate profit and rank for you. Okay? So that's kind of the process. You create a pin and we're gonna boost that pin or promote that pin on Pinterest. And your pin, your ad is made up of a graphic which can either be an image or a video. To keep things simple, just keep it an image. Most pins are images, but now Pinterest is starting to, you start to see more and more videos start to come out, but still in its infancy. So if you don't have a video, don't worry. You can use an image. It can work really, really well, just as well as a video or even better depending on your strategy. So graphic. Next is your title, then your description, and then followed by hashtags. Now hashtags are actually part of your description, but I'll talk about that in just a second. And then lastly is a link. For the link you're going to use a ranking URL or two-step URL like I cover, I've already covered before in this course. Again, if you're using this specifically, if you want to rank for specific keywords using Pinterest ads, then you'll use a ranking URL as your link or your URL, which I'll show you all that right now. So first is your image. Like I said before, what you wanna do is if you're, for example, selling fakes documents on Amazon and you're using Pinterest advertising. Take your main keyword which would be fakes documents go to Pinterest type and fake succulents into the search bar. And then look at the top organically ranking pins that have the most engagement. And look at the different types of images are the types of graphics that they're using and taking notes. Of what all of these images have consistent with each other. Because then what you can do is you can look at all what's already performing well for whatever reason, right? For whatever reason that we don't know these type of images are performing really, really well. We take note of, okay. It's their images of a white background. Okay. They all have multiple succulents in the image is not just one document. We kind of take notes like that. And then that gives us inspiration and literal kind of formula for us to kinda build out our own. So you want to do two things. One is look at what's already working and figure out what elements are consistent with all of those high engagement pins. But then also we don't just want to copy them that we stand out. So we want to say, okay, what elements are already working well and how can we use those elements to stand out? So you kind of write this all down and then you'll go to Campbell, select a template and then kinda use the notes that you've written down, which can be really, really basic, really simple, and then build out a really simple, really elegant, beautiful graphic from there, which I've already kind of show you how to do. But just a little bit of additional. Again, I want to add a little bit more to this video. So just a little bit of additional information. If you want any more information, let me know. More than happy to kind of dive a little bit deeper into that if necessary. Okay, so that's your image, pretty straight forward. Look at what's working designing image, knowing that you're going to compete with those other images and want to make sure that you stand out. So you wanna make sure it stands out because you will be right next to them with your Pinterest ads. Next, you will create your title. So you wanna make sure, again, just like your board description, your board title, that your pin title is very keyword heavy because again, you can set, do all this steps before we do any kind of advertising or pay Peters anything. And you can already see some organic results. And a lot of sellers have in myself, I have with a lot of pins that I set it up. So this is very important, not just for advertising, but even for organic sales as well. And organic long-term traffic to your listing. So your title, you want to have a be a little bit more keyword dense. This is a great example. Again, go to Pinterest typing your main keywords and then look at the title. So you're looking at the images. Also be sure to look at the title, look at the descriptions and all of that, right right down and kind of what's working, what's consistent. And what you'll likely find is that the titles are very keyword debts. So take your main keywords similar, kinda like it might be even almost identical to your Amazon title. I just keep in mind that there's a different character limit on Pinterest and it may change in the future. So just Peter's will tell you how many characters you have. You wanna kinda get closer to maxing out that character limit. But keep in mind that on mobile that that character limit is actually gonna be shortened. So people aren't going to see the full Pinterest users won't see the full title. So you wanna make sure that your main keywords are in the very beginning of your title, just like when you optimize your Amazon listing. Ok, so very, very similar. Okay, and again, you can use your Amazon listings title of for inspiration can almost copy and paste it almost exactly if that makes sense. So you've got to put that in for your title, pretty straightforward. And lastly is your watch and second-to-last is your description. Let me just me myself out of the way. For your description, what I recommend having is your product's price point, okay? And can also include your product price point and the title. And I would recommend that and maybe even also in your image. So in your image, in your title and your description, having your product's price point, right? You don't have to, but I would encourage it. And the reason for that is, if you're paying for advertising on Pinterest, right? You only want a certain type of customer if somebody looks at your ad and they see that there's a certain price point and there are, Oh, that's way too high. And guess what? They're not going to click and you're not going to waste your money on that click, right? You're basically segmenting out and only targeting and getting to people who, who are highly likely to buy to ultimately click on your, because you don't want window shoppers, you want buyers, people want to buy your product and click on your ad, Okay, so that's why you want to include your product price point. If it turns people off, great, cuz it's gonna turn off, it's going to turn off the wrong people. So it's actually going to drop the right people, right? It's gonna, it's gonna, it's gonna ultimately help you, right? Hopefully that makes sense. So I recommend doing that. And it also specifically with your description, what I recommend doing is going to your bullet points on Amazon. Take each bullet point and then kind of put it in as it's own individual sentence. What I recommend doing obviously because you have limited kinda space here in the District description section of Pinterest as well, is to kind of take the essence of each bullet points. So what are the main benefits and the main features of your product made just a short sentence about each and then include them kinda one right after the other in your Pinterest description. So that could be in this case, just kinda making this up today shipping durable, you know, live in up any room in your house, things like that, right? Lasts a lifetime, you know, money loved or your money back, things like that, different features and benefits about your product. Just quick little blurbs, blurb, period, blurb period, and so on until you fill up your character limit. Okay? And then lastly, you want to include four to five hashtags that are also relevant to your product. So similar to Instagram, to where you can search for antique talk, where you can search for content using hashtags. You can search for content on Pinterest using hashtags. And a lot of Pinterest users don't use hashtags, which gives a great opportunity for you. So for this example, I might have hashtag, fake succulents, hashtag, house plants, hashtag, maybe even home decor or hashtag, plaque of artificial plants, artificial succulents, things like that that are specific to your product. This just gives you an additional visibility. I get organically, it's not going to affect your advertising positively or negatively. Maybe a little bit possibly, but it's not really gonna affect your advertising. It's more for organic results. But the reality is, if you're already gonna put in the work, why don't just do it instead of not doing it right? It's gonna give you that little edge over all of your competitors. Or if you don't really have any competitors on Pinterest is going to help you with your overall visibility. So that's image, your title, your description in the last section of your pin is your URL, which is really straightforward. If you want to gain keyword ranking using Pinterest sad, then you wanna make sure that you're using a ranking URL, which we've already covered with three of my favorites include pixel phi.me, supreme Two-point 0 URL, helium ten Gems, specifically the two-step BY a brand URL. And then lastly is the seller dot tools, Jenny URL. I haven't used it as much lately. I use either pixel, find out me and helium ten, still testing between both, but I've got really great results from both. So definitely recommend either one of those should work out really, really well. And as of right now, you're able to use those URLs in your Pinterest for your pigeons to URL. Because there are certain URLs that you are not able to use, but you should be able to use either of these. If not, of course, I'll be making updates in the course, so be sure to stay tuned for that. And if you have questions, let me know. So once you finish your URL, you're gonna go create your PIN, go ahead and hit submit, and then you'll save that pin to the board that you just created. And once you do that, then you're ready to actually set up your official a Pinterest at and kinda go through the whole targeting which we're going to get into right now. 15. Pinterest - The Greatest Opportunity For Amazon Sellers On Earth Pt. 2: So to actually officially quit your ad, what you'll do is go to the top left-hand corner of your profile. Scroll down and click on create, ADD, select, adds. Oh, and by the way, just as something to throw up, this is obviously not my Amazon Brand. This is my personal brand and I use, I do a lot of testing with this. If you ever want any examples and go to Pinterest type in summer Hobart, find my profile and you can see all my different kind of results in different kinds of tests that I run with my own Pinterest account. But in your case, obviously your Pinterest account will be on your Amazon brand. So it may not be a person like it is for me. It'll be more like a brand. Instead of for the profile photo, you'll likely have a logo. And then that kind of background that you see there will automatically populate with, with pins that you either create or that you save from other, from elsewhere and Pinterest. And just in case you were wondering. But anyway, Not a big deal at all. Just make sure that your profile photo that you do have a nice logo or whatever, you know, represents your brand because people will kind of see that associated with your ad, right? So anyway, moving forward, go ahead and click on the Add section, scroll down and click on Create Ad, okay, and for your business goal, select traffic because we're driving traffic to our Amazon listing for your campaign name. You can name it, product name dash launch, just to keep it simple. So in this case, fake succulent dashed launch. Your customers or your visitors will not see this. This is just for internal organization. So you can name it whatever you like. Next, your daily spend limit. This is the maximum that you're willing to spend every day, not actually what you'll spend every day. Okay, so just select the maximum you're willing to spend. In my case, it's usually around ten to $20 a day. I don't usually ever spend that amount just because I bid very low, which I'm gonna show you how to do in a second. But what I recommend doing is take your total, launch a budget. So how much money will you set aside in order to start that you'll set aside and spend before you estimate that it will start generating organic sales. So take that total budget and divide it by your total number of product launch strategies. So, you know, maybe you want to run Google ads, Pinterest ads being adds, Amazon PVC and influencer marketing. So maybe that's, you know, five different product launch methods. You divide 1000 by five, okay? And then divide that by 30 days because that's, you know, 30 days in a month. And then you have your daily spend limit, right? Just a really simple thing that you can do, but it's ultimately up to you and this is the maximum you'll spend, not necessarily what you will spend. Make sure your campaign status is active, which it should be hit continue. Next, you just create your campaign. You'll create your ad group. So your ad group is basically the targeting section of your ad. This is where you're going to target specific interests and keywords and other targeting, as well as your bidding, which we're covering right now. So first, you have the option to select an interest. I recommend selecting at least one very specific interests to your product. If you scroll through this list a1, think see anything that's specifically relevant to your product, then don't select any of them. But if you do that, make sure you select it and maybe kinda cures to what that means. So let's go ahead and go through this example. So, So over here you see we have home decor, home accessories, home decor style, home decor tips. If you're selling a fixed document, you may think, oh, I'm going to select home decor. No. The mindset that you want to have is when you're looking through these interests on Pinterest is okay. Is so when someone looks at home decor, or they only interested in fake succulents. Basically, when someone looks at this interests or they only interested in my product. Interesting other product types. If the answer is other product types to, then it's too broad. We want to be as targeted and specific as possible. Okay? We want to make sure that we're putting our add, our pin in front of people better specificly highly, high interested in buying our product. Not just generally people who are maybe interested in renovating their home or interested in learning more about fakes, Auckland's or whatever it might be, right? Because that's a waste of our budget, are a waste of our energy. We want to be as focused as possible. Okay, so home decor to brought, right? Because people are looking for a fake succulents and a bunch of other things. So we're going to drill down. So I drill down, I see ceiling door, exterior flooring, et cetera, right? Uh, keep kind of scrolling through and I see home accessories, scroll, home accessories, fakes, documents, but also, you know, maybe cups, maybe coasters and other things. So that's still two broads. We drill down again from home accessories. And finally, we see house plants. So fakes, Auckland's house plants pretty close. I would personally target this. So people that are interested in house plants are specifically interested in fake documents and fake plants and other plants as well, but it's still fairly specific. And you will find that with your products, you'll, it'll fall into three categories. So your product on Pinterest where either one, you won't see any kind of interest here in this section that specifically relates to your product at all. So in that case, don't select me interests. Number two, you may find something that's pretty close. That's kind of in the second category. And that would be this example here for fake succulents and house plants. It's not exact, but it's pretty similar. You know, big cycle ends is within house plants. And of course we can't drill any deeper. So this is the deepest that we can go, so that's why we're selecting it. And then lastly, which is the best, is that your product may line up perfectly within one of the interests. So for example, sometimes let's say you're selling it takes succulent. You go to the intersection and you find that there's actually an interest for fake succulents specifically or just maybe I'll say succulents. That's pretty powerful. So of course that would be the best case. And that happens in certain cases. But, you know, it can kinda fall in one of those three categories. In the first category, don't select any interests. That would be my recommendation because then you'd be it'd be way too broad and I don't think you'd get very good results. But in the last two cases, I would recommend selecting at least one interest. You can select more than one. And there are some cases where I do, but generally I select usually just one because I want to be as targeted as possible. Ok. I hope that makes sense. If you have questions, let me know. Next. We're going to enter in our keywords. Now for this section, again, we've already covered long-tail keywords in depth. I've shown you how to generate literally hundreds of highly specific, highly relevant keywords for your, for Amazon PVC, for Google ads, and now also for Pinterest ads. So just kind of go back to that video. If you have questions and watched through that, you do need at least 25 keywords to target for Pinterest advertising, make sure that you have at least 25 targets. But it's very easy to target literally hundreds of keywords. And just as a brief recap for you, so you don't have to go back to the video. If you knew your reminder. What you can do is write down a list of all the different ways to describe your products. So if it's a big document, it could be fake cyclin, artificial succulent, an artificial succulent plant. Fake cyclic for home, for apartment appointee, succulent, green succulent, right? All these different types of keywords right down a list, and then break apart all those keywords into individual words. So look at it like okay, these are the individual words that make up all of these different phrases. Then you're going to take those words and you're gonna plug them into a tool like papaya search long-tail keyword generator. Link to Papaya search long-tail keyword generator will be in the resources section of this video. Here's a screenshot of it. You can go ahead and Google it for yourself as well. And what you'll do is you'll create three groups. So you have group one, group two, and group three. And you're gonna take your words and plug them in to each group. So an example and you can pause this video of course, and looked through this. This is the best way I can describe it is with this visual rather than just me verbally kinda talking about it is what Groupon we have fake and maybe we'd also add artificial. And group two we have plastic round small pointy in green. And in group three we have succulent. So what's going to happen is this tool is going to take all these individual words and combine them in the maximum number of combinations possible, okay, which ultimately generates significantly more keywords then we'd be able to do on our own. Okay, so, so go ahead and write down your list, take each word, plug it into group 123, and then scroll down to the bottom right hand side. Click on exact OK, which I'll talk about in a second. Click on exact and then hit submit. And what will happen is proprietors, again will generate a huge long list of all the possible combinations. So the more words that you enter into this tool, the more combinations that you'll have in keywords to target, and the fewer than, the less. The key here is to make sure that every, you wanna kinda manually go through and just kind of read through. So for example, fake plastic succulent, fake small succulent, fake green succulent. Okay, just run through in your mind and just make sure that all the combinations kinda makes sense that they're all relevant to your product. And assuming that's the case, then you're good to go. And you have a nice long list of highly profitable potential keywords to target. And as you notice, right, that all keywords have a bracket before and after the keyword itself. Okay? The reason for this is because we want to target and exact match, okay? When you put a bracket before and after keyword in Pinterest, The same is true with Google as well. What happens is, we're telling Pinterest, hey pinterest, when someone types in these exact, this exact phrase or these exact words into Pinterest. This is the only time that I want my ad to appear to them. Ok. So otherwise, if you and a lot of people don't know this, so I want to make sure this is very clear. If I enter in to Pinterest right, for my keyword targeting fake plastic succulent instead of bracket, fake plastic succulent and black bracket. What happens is that pictures will show my ad or my pin to a loosely, to people who type in loosely related keywords. So for example, someone could type in fake plastic firm, for example, and then my ad appears, well, you know, fake plastic. Someone looking for a fake plastic fern is not looking for a fake plastic succulent. So that is, I don't want to show my ads that I don't want to waste any time money, or I want to be specific as possible, so I don't want to target them. I want to make sure that I'm only targeting very, very, very specific interests and keywords. Okay, so that's why you put a bracket before and after. Because again, you're telling Pinterest, I only want my ad to show up. I only want my punish show up when someone types in fake plastics document those exact words. Or fake round succulent or fake small succulent and so on and so on through the list that you've created. Okay, so pretty straight forward. And again, I've talked about match types before. So hopefully this is just a refresher. If you have more questions, let me know. But what you'll do is once you have your keyword list here, copy this list that Papaya searches generated for you, and then you will paste it into the keyword section. It should look something like this. And as you can see, I have 30 keywords here. You don't have to have hundreds of keywords. The more keywords, the better in general, as long assuming they're all relevant to your product, the more the better, because that basically gives you more chances, kind of up at bat you can think of with baseball, that's like more pitches, more at bats, and it's more opportunities to hit home runs, more opportunities to make sales on Amazon. Okay, so again, we're being very, very specific. That's why we want to actually have brackets before and after every keyword that you're targeting. So we're only talking about specific keyword. I think I made that pretty clear. Next, you will select genders. You're selling feminine hygiene products, male hygiene products or something that appeals to a specific gender, then you wanna make sure you're segmenting and targeting a specific gender. Otherwise select all genders for ages. It again applies to a very specific age. They go ahead and select that. Otherwise, I like to have 18 to 24-year-olds unselected because in general, 18-24 year olds tend not to have a lot of disposable income, tend not to buy a lot on Amazon or anywhere. Okay. So I tend to exclude 18-24 year old. We can include all ages. If it's just kinda general. You can always refine later if you want. Next for location and language, you want to select the location. You're selling, that you're the same location as the Amazon marketplace you're selling in. So I'm selling amazon us. I want to select United States, suing Amazon UK, select the United Kingdom. And keep in mind, Pinterest is, is largest and kind of began here in the United States. However, they are continuing to expand into many different countries. I know from a German friend that I have is really apparently fairly big in Germany and the UK as well, in Canada and other countries as well. So if you're an Amazon Seller and other marketplaces on look into Pinterest advertising for your specific marketplace. Not just the US alone, which a lot of people kind of default to. So just kind of keep that mind for languages. I like to select the main language of the country that I'm advertising. And so maybe I'll specify English for the United States, for Canada, it would maybe be French and English. And maybe for, for example, if I was advertising in Canada, I would have one campaign that's an English and targeting English speakers, and another campaign that's targeting French speakers. Okay, maybe I would keep that separate. My pin would have separate language, my title, and everything like that. And again, you don't have to do that. It's ultimately up to you, but that's just an idea to be as targeted and kind of give you a, gives you the best results possible. Or you just leave it at all languages. You will be surprised to find that even people searching and other languages will buy certain products, especially if they're not super. For example, there's a t-shirt that has, you know, English written on it, then maybe a Spanish speaker wouldn't buy a t-shirt. However, there's like a cup, you know, let's say like this, just like a clear cup. And that's what your advertising. Then, you know, different languages will likely kinda by it because Pinterest is very, very visual. So you can just kinda leave all languages. Again, it's up to you. I like to generally select English for the United States. But you know, if you're selling a more general product, you can leave all languages to get maximum kind of reach for devices. Select all devices for advanced options for your aggregate placement for now, select all, if anything changed in the future, I'll let you know, but I haven't really found one that performs better than the other consistently, statistically all which is recommended. Next, very important step 12. When you see this. Use your pin to expand your targeting. Make sure it's unchecked. So make sure it is not checked. Okay? And the reason for this is if you check this box, Pinterest is going to analyze the text in your title, your description, and your image. And it's basically going to use that algorithm is going to randomly kind of show your pin to their own audience of people that they think are interested in your pin. But it can be completely unrelated. And you're basically giving your targeting and handing it over to Pinterest. And not really over to Pinterest, but over to Pinterest algorithm. And I can tell you you're likely not going to get good results at all. So I definitely recommend Livia unchecked. Otherwise, patrons are going to spend your money because again, pitchers wants to spend your money, invest your money, you want to invest your money, not Pinterest pension wants to spend it. So if you leave this chat, just know Peter's gonna spend your money and you may not give very good results. Next is your budget and schedule. So if you have one ad group in one campaign, then what you can do is just make sure that the budget of your ad group is the same as the budget of your campaign, okay? But you can also have two different AdWords. For example, going back to the candidate example, okay, let's say you have one campaign which just makes succulents. But I'm selling in Canada. And in, I've to address ok, one ad group. I'm targeting French speakers. My ad is going to be in French and all that. So I've one ad group, it's in French, and I have another ad group that's an English. Okay. So I have one campaign to ad groups. From my budget is $20 for my campaign. And I wanna make sure that both of my ad groups at up to 20. So maybe for each ad group I haven't at $10 for my English and $10 for my French campaign. But let's just keep things simple. We'll just say you have one ad group, one campaign. Okay? So then you would just make sure that the ADHD group budget matches the campaign budget. Okay. Pretty straight forward. And I also recommend not setting. You can set a start and end date. I recommend not setting a start end date. Just like Amazon PVC with Facebook ads, with Google ads, it's always better to leave your ads running assuming that there's no issues with the ads. Otherwise, generally when he turn off ads with digital marketing and digital advertising, this indicates to the algorithm that there's an issue with your ad. There's a problem. And when you turn your adds back on in the future, if you ever do, you can expect to get not as good of results as you had before, okay, so generally just kinda keep your ads running and manually turn it off if you ever want to don't just automatically say OK, and December 21st, its turn I'm automatically going to turn off. Don't do that. Just make a note and Google in your Gmail or Google Calendar or whatever you're using. And you say, Hey, just a quick note, manually checking on the petrous ad campaign and maybe manually turn off or turn it on or whatever. Okay, so that's just my recommendation. Let it continually run. You can always turn off at any time, but you'll do so manually. Okay? Then for another really, really important point is for your bidding. Pinterest is automatically going to select Automatic bidding. You do not want to select that, okay? Again, Pinterest wants to spend your money, not invest your money. So what I recommend doing is selecting custom did otherwise, I can always guarantee you're going to waste your money. So select custom bid. And for your custom bid, you it has to be a minimum of $0.10, which by the way is very, very low enough itself, very low bid. So the minimum has to be $0.10 for me. And what I do, this is ultimately up to you. But for my products, what I've found to be profitable and worked really well is a bid between $0.11 to $0.25, okay? Notice a fairly low bid if you're familiar with digital advertising at all, it's a very, very low bid. But again, because Pinterest ads and some of these other Advertising processes are little bit more difficult to track with Amazon that maybe with your own website, which we'll talk about in a second. I want to make sure that I'm bidding lower because it basically, if I know that I'm creating a pin, I'm showing it to a very, very specific audience on Pinterest for very, very low cost per click. Ok, then I know likely that law of averages that it's ultimately going to be profitable. Okay, and again, I'm gonna show you kind of ways of tracking the results because it couldn't track your results. Not down to the granular keyword level, at least not yet, but that may change in the future, which I'll talk about in a second. But again, your bid is the amount of money that you're willing to spend every time someone clicks on your pin, okay, so what's going to happen? You have your pin that you already created, your telling countries, hey, here's where I want to send it, here's the type of keywords I wanted to target all that and here's my bid in my budget. Great pitchers is going to take your pin. If everything's approved. It's going to show it to your audience. And then every time someone clicks, you're gonna get charged that amount that you specified. Now you may be thinking, oh, well, Sumner, why don't I just send that. Why don't I just bid at $0.10, which is the lowest bit. Because the lower and the closer that you bid, the closer to $0.10 that you bid, the fewer clicks that you're going to get, those clicks will likely ultimately be more profitable. But there will be fewer clicks where the higher your bit is, the further away from $0.10 that you get, the more clicks you'll likely get, but the less profitable it will be. So it's kinda finding that balance of getting enough results, but also getting those results profitably, which for me I found to be rallies right now with his current strategy between 11 $0.25, although it definitely depends on the product category that timing everything. But in 70, just saying it depends, I wanna give you something actual tactile that you can use. Okay, that's my reason for doing it, but don't just blindly follow it could be a good starting point, but change based on your personal business objectives. Okay, so that's what the bid, hopefully that makes sense. And then lastly, the very last step is you will select the pin that you've already created, that we already covered earlier. Okay, so in my case, I didn't create a pen, so I have 0 options here. But in your case, if you just created your first pin, then you will see one came here in this kind of whitebox here. Go ahead and just click on that. Once you click on that, you'll see that the selected will go from 0, it will go to one. So go ahead and select on that. It's selected. So now you have your campaign, your ad group, which is all of your targeting. And now you're creative, which is your pin that we've already created. So now you have everything that targeting the creative, the bid, the budget. Everything's good to go. And once you're ready to launch, go ahead and hit the launch button once you've selected your pin. And then from that point on, this is going to review your pain and all of your targeting, makes sure that everything complies with their own policy, which it should. And if everything does and everything's good to go, your ad will be approved and begin running. Okay, which is great. So your ads running now what, right? Well now we need to kind of track results. So in order to track results, go back to your Pinterest dashboard. Click on ads, scroll down, click on reporting. Once you're in reporting, you will see all of these different metrics, including your your budgets, you're bids, how much you spent over a certain period, how many clicks you have, your cost-per-click. Your clickthrough rate all of these different data. And basically, if you have a certain budget and you see, oh, my peers ads aren't spending enough that maybe you increase your bids. So you start getting more clicks and start spending more of your budget. Maybe you're spending way too much than you thought, or you're getting way better results than you expected at, at a certain bid. And then maybe you kinda lower it down a little bit to get even more profitable results. Again, these are more vanity metrics of this is where you'll make changes. This is where you can kind of keep track of all of your data. But in order to actually track your results, which will ultimately influence how you edit this data and how you kind of manipulate. Manipulated is with the following. So like I said, as of right now is I've alluded to in other videos we talked about is that tracking results with Amazon right now is a little bit difficult, but it's definitely possible and you can absolutely do it. And I believe it will get easier and better as time goes on. So there's a few ways that you can track your results from your Pinterest advertising. So number one is with promotional redemptions. What you can do is create a promo code in your Seller Central account. Take that promo code and put it in the image, that title and the description of your pin. And then what obviously promote that and run Pinterest ads with it. And what happens is every time someone sees that there are o, use this promo code to get 10% off for 15% off. Go back to Amazon to look at how much you're spending on Pinterest ads. Then go back to Amazon, See how many promo codes have been redeemed in your Amazon Seller Central account. So let's say, and then you can kind of calculate the profit from there. So let's say your product is $20 and your profit margin is 30%. So that's $6 profit per unit that you sell. Ok, so $6 profit and inspect, let's say $6 on Pinterest ads. So you spend 6 thousand Petrus ads and you've made one sale that you can clearly see because you have one promo redemption that you're only running in your Pinterest ads, then you know, Okay, I'm, I'm breaking even, which is ultimately good cuz that's gonna help your rank. But again, that's just kind of a general, just obviously, you know, you wanna get more sales. But that's just the way of tracking. And hopefully that makes sense. Create a promo code. Only offer that specific promo code in your and Pinterest advertising and then track how many promo redemptions there are. It's a really great way to improve your ad results of actually getting people to click on your ad. And it's a great way to actually track your results. Okay, so I like to use this method. Number two is Amazon attribution. Amazon attribution is only available to brand registered sellers. So if you're not brand register, you don't have access. And honestly, that's kind of okay because I may access to Amazon attribution. I've used it in the past as well as many other sellers. And we have found that Amazon attribution is great in theory, which is basically with AMS attribution. You can take any URL, plug it into their platform, and then they're gonna give you a new tracking URL. You use that new tracking URL in any of your ads. And then supposedly Amazon's going to track all the sales that come from that URL. So you take your Pinterest URL, plug it into Amazon attribution, they're gonna give you a new URL. You take that new URL and put it in your PIN, and that's the URL that you use for your pin. So then in theory, every time someone clicks and ultimately make it makes a sale on your unpin. Amazon tracks that sale. Okay, so it should be a really great way to track sales, but for whatever reason, it's still in beta and it's very, very glitchy. It's not very accurate. So because it's not accurate, I don't recommend using it. However, the reason I'm bringing this up is because one just kind of give you my perspective in case you'd think that, Oh, I'm just gonna use that Amazon attribution and that's what I'll use to track results. So I went recommended right now, but then to Amazon attribution, I believe will improve as time goes on and as it improves, keep an eye out for it and I'll make an announcement to the group or to the Facebook group as well as here on Udemy and skill share in case anything changes, okay. So something to look out for, it could be really great in the future and I believe it will be. But for right now, not the best I like to use promote, promotion, redemptions. Number three is keyword ranking. So this is a really great method. Let's say that you have a specific keyword or set of keywords that you want to ultimately increase rank four on Amazon. And you use a two-step URL, and you only use Pinterest adds to rank for those specific keywords. Well, guess what? If you see your keyword ranking improving for the specific keywords and you're only using that kind of two-step URL to assist with ranking on Pinterest and with Pinterest ads, then you know your Peter's advertising efforts are having an effect, right? And it can basically say, okay, I'm willing to spend this much in Pinterest adds to achieve this sort of, um, keyword ranking on Amazon for these specific keywords. And you can also track results this way. Also, you can always use all of, you know, you don't need to just use one of these examples that I give. You can use multiple of these in combination with each other as well. Okay. So just doesn't have to be one. It can be multiple. My favorite is per promotion redemptions by keyword rankings also really great to, to look out for, especially when you're launching your product. And then lastly is AB testing. What you can do. And this is kind of more for the scaling process. But as time goes on, you can kind of turn on your Pinterest ads for a week or two weeks or a month, and then turn them off for a week, two weeks or a month, and kinda turn on and off, on and off. And then look back and look at your total profit when your pitch sounds were running and when you're finished, ads weren't running, when they're running them when they weren't running. And just look at when do you tend to generate better results? And again, this works better kind of after launch. And it's more of a general kind of basic thing. But again, you can use this strategy of AB testing with multiple of these strategies as well to ultimately best estimate your results. And a lot of sellers aren't doing this and they have no idea about it, which is why they're not even using Peter's advertising at all. Again, it's not kind of the best or ideal. Um, however, you can definitely see your results. I absolutely am generating fantastic results with Pinterest ads during my launch, as well as to maintain increase rank even after launch as well. So really, really powerful method. I know it was a lot, but hopefully you found it valuable. If you have any questions about this or need anything else, don't hesitate to reach out in the Q and a section. And like I said, the resources to all of this will be the all of the resources mentioned would be the resources section of this video. So be sure to check that out. And without further ado, let's go ahead and get into the next video. 16. Micro Instagram Influencer Strategy Pt. 1: I am extremely excited to share this product launch method with you, and that is the micro influencer launch. OK, so first, what is a micro influencer? How does this work? Everything's gonna be explained. And one of the reasons that I like this so much is that this is one of the most inexpensive by far one of those inexpensive ways to launch your product and one of the most powerful and effective right so lowest kind of cost investment. And also one of the highest returns that you can get very, very powerful when done correctly. And I share with you my own personal strategy. Although you can kind of modify the strategy and a Zaken. See, there's the Instagram logo here. This is gonna be specifically geared toward instagram. However, this exact same method can also be used for YouTube, influencers and Pinterest influencers. Okay, so we're gonna go through this example here and through these videos you have instagram in your mind. By the end, you'll see how you can easily apply this for influences on any platform, including, you know, YouTube, Pinterest, tic tac, Facebook. Even right wherever they are linked in. Okay, so without further ado. Let's go ahead and actually get into this. So first, what is micro influencing? What is this process that we're gonna be partaking in? So number one micro influencer is someone who has influence in a particular category that isn't this huge celebrity, basically, And to kind of find that specifically with Instagram right now, That's that Someone who has about 2000 to 10,000 followers. Okay, so someone with an avid following in a very specific niche with 12,000 followers, okay. And what we're gonna do is we're gonna find I'll show you how to find these influencers we're gonna verify and make sure that they're legit because there are a lot of actually spam fake accounts out there, and I'm gonna show you how to watch out for that. And how to easily kind of tell if they're legit or not. Number three, we're going Teoh, send them a message we're going to reach out. And our offer is going to be that we're gonna give these micro influencers our product for free in return for a shadow. Okay, So very low cost, because it's only your product cost right. You have to give them a product for free and in return they will share with their audience . And guess what? When you get enough micro influencers doing this and you can get a lot of traction on launch day, once you're listening goes live. You can get Aton of traffic to your listing of all both the influencer and all of their audience. Actually going your listing person, your product and what's great is you could actually follow up with the influencer and say, Hey, thanks so much for promoting the product. Um, if you would like to reach out to your audience is just kind of remind them to leave. A review would really appreciate honest review and what they think about the product, right? It's a great way to both launch get reviews very inexpensive. And guess what it really creates is buzz word of mouth. And if you get enough micro influencers toe, promote your product, you can have this really this kind of snowball effect. This ripple effect. It's really, really powerful, right? So, like I said, this one, my favorite methods by far, so we're gonna message with them. Percentage people of influences are going to partner with us and they were gonna profit right? Then we're gonna launch our product. That's the overall how it's gonna work. And it's going. It's amore. Tactical details of how this works. So again, this could work for any platform. But we're gonna kind of focus here on Instagram because this works really, really well for Instagram. This works equally well with YouTube, Pinterest and tic tac as well. First you create instagram account. If you already have an INSTAGRAM business account, I highly recommend creating one right now. Okay, So composite video and create your instagram account Right now you'll need either email or phone number create a password pretty straightforward on just some kind of tips, right? So one thing else to do once you create your INSTAGRAM account, is you'll need to create a bio. So that is a, um, you know, profile picture what you see here in the circle right here, as well as you know, your name, which in this case, is ah, luxi hair and then a short kind description and a link. So if you have a website, you can link your website and not your Amazon store. That would actually be better for a few reasons. But if you'd only have your Amazon store right now, you only have your Amazon product than for your link. You can have your link to your Amazon product, right? Especially during the launch phase. Okay, So okay, there's no really right or wrong way to create your bio. I just want to kind of I went through a bunch of different, um, business brands on instagram, and this is one of my absolute favorites that I've seen. So use this kind of as a template. This is a really great example for when I've seen compared to a lot of others, number two Here's another great example of another brand obvious wines, right? Both the name, the profile image, the website, the description, all of that right. Pretty straightforward, very simple. And then also, when I'd recommend that you dio is by this point you're to have an Amazon listing with all of these photos. Okay, so what you can do is take all the photos that you're using your Amazon listing and upload them to instagram because instagram is very visual platform, right? Very image centric platform, so you can do is upload all of your images and include 15 2 30 relevant hashtags for each image. Now, this is not an instagram marketing course. This is how toe reach out to micro influencers on instagram, right? For your for your Amazon brand. So I'm not gonna go into a ton time, a time of detail. But this is definitely skill that I'd recommend improving upon and learning upon. I'm still learning new things every single day every week. That is helping me to grow my instagram presence both for myself and for my Amazon brands. But this just I just want to give you a few tips instead. Just leaving you in the dark about this. So, you know, create your bio. Something that looks like this. That's a really, really great example. You can use this as a template creator. Bio upload. You know, 5 to 7 photos use hashtags on those photos. And the reason for that is that's gonna help you get searched. And if they get found and get some organic sales as well, right. But then at the same time, it's always gonna help you look professional. So now you have a professional bio. You're a professional profile image. You have a perfect. You know, you have a feed you have a professional feed on, recommend at least six images to make it look as professionals possible. So, uh oh, yeah, go ahead and do that. So then when you reach out to influencers, right, and they're gonna go verify and see who the heck you are, they're gonna see, Okay, there are legitimate but brand their legitimate company. Now on the other side, you may think all this is a lot of work. I don't want to do this. Well, number one, I recommend that you do this regardless. But number two, you can reach out using your own personal instagram. Okay, So you can reach out to influencers using on personal instagram account. However, like I said, I recommend reaching out through your brand account and making a professional is possible in all that, But either one will work. You could make it work with both. So I just want to give you both options there and give you some tips for that. Okay, So once you set up your account, whether it's personal or business, what you want to do is brainstorm and come up with a list of as many Hashtags. You can just brainstorm a huge list of hashtags that your audience, which would search for on instagram to find content that relates to your product. Okay, so to simplify, what are people searching for an instagram to find your product or define influencers that would promote your product? Okay, here's an example right to kind of clarify this as much as possible. If I'm selling a lemon zester here, some examples of hashtags that I think my audience that would by my lemon zester would be typing in So cooking influencers or baking influencers, right Baking with lemon cooking with lemon cooking with lime, right Recipes with lemon lemon recipes Right rest Ah, hashtag lemon zest, recipes or things like that, right? What are people searching for? An instagram to find? Content that relates to your product is really that simple. You just got to get in the minor customer and from not from there, screaming like What the heck are you talking about? Someone with hash tags. Hash tags are basically like keywords for Google. You have hashtag for Instagram. This is how you search for content. So on Google. You type in keywords. That's how you find articles and videos. Right on Amazon, type in keywords. You find products, right? So most places it's keywords. But for Instagram, you type in hashtags, right? And and then all these different content has hash tags attached to them. So you type in a hashtag and it shows you posts with that hashtag. Okay, so you're gonna make a list then one by one, you're gonna take each hashtag from this list, plug it into instagram. So, for example, cooking with lemon, you're gonna hit, enter. And what in streams going to do is it's going to show you posts that have the hashtag cooking with lemon, And I'm kind of covering up the screen right here, but you're gonna kind of scroll through and open up new tabs. Okay, this could be on your phone or on your desktop, actually prefer using my desktop, even though I rarely use my desktop for instagram. But for this case, I do and doesn't see here so you can scroll through and I like to see posts that have you know, a few dozen to a few 100 likes Okay, that's what I kind of like to look for. So I looked through the post. I kind of hover over it. It has a few 100 a few dozen to a few 100 if it looks interesting. Really Well done. I'll open that in a new tab. And as you see this one down here as 211 likes really stood out to me. So I'm gonna go ahead and open that up in a new tab, right? I opened it up here. And as you can see, this individual, this influencer has 8000 followers. So that's really great right now what I'm looking for somewhere between 2 to 10,000 okay. And actually, here we have this right here to 10,000 followers is kind of within that micro influencer range. Okay, so I reach out to those influencers and my my opportunity or my my my message there is Here's our brand new product that we think you and your audience would love. We're gonna give it to you for free in return for a shout out. OK, so that's one thing you could do with micro influencers is very, very effective, right? And when you get enough in micro influencers, even if they only have 20,000, 12,000. Right, When this adds up, you're literally getting your brand for thousands, potentially thousands of thousands or tens of thousands of people in your niece in your audience that want your product. So this really adds up over time, and what's cool with influencers between the 2 to 10,000 range is that not a lot of brands were reaching out to them, so it's gonna be easier for you to stand out. Ah, lot of them are really eager and excited to kind of feel more like a influence or in and have these kind of brand partnerships. So there ah, lot more likely to where you give them a free product. The vacant either a give you a shout out number two. Something else you can do with these micro influencers in the 10 to 2 10 to 2 10,000 follower category is give them a free product in return for lifestyle photos. Okay, so give them a photo or you could give them a product and they can take beautiful photos with your product of them using it and then send it back to you. And you gave him a free product in return for some very beautiful photos that you can use with your Amazon listing and with other advertising and marketing campaigns. Okay. And the number three is I've seen this with other sellers. I've actually done this in the past where I will give ah product, and I'll just give them a product for free in return for their personal feedback. So not necessarily feedback on Amazon, but their personal feedback and the way that I do this is they'll actually purchase the product on Amazon. So the person Amazon I give them a rebate. The product gets sent to their address. And then from there, I just followed. Say, Hey, what do you think about it? We love you. We love your feedback. So they give me that personal feedback. Um, and you know, I could just tell them as well. Hey, we'd really appreciate your feedback. It's not required, Right? You didn't get a free product in return for a review. Were just saying, Hey, here's a free product. You want to leave us a review? We appreciate it, but it's definitely not expected So there's those three again with the last one will be careful in terms of anything with rebates. Don't give the rebate specifically in return for a review, it's 100%. Okay, Teoh, facilitate a full price rebate. Where someone buys your product, they get the product and then they leave you review on their own. That's great. Or you could also ask them to say, Hey, would you mind leaving us to review if they do great. If they don't, you do. You quit badgering them. You quit, you know, uh, following up with them and just let them do what they dio okay, So tended to to 10,000 follow range free product in return for a shadow that that's what I'd recommend on private. More common number two. If you want to get some more lifestyle photos and actually save money on product photography, really great opportunity. Free product in return for product images, regions of product video and the number three is that you can actually facilitate full price rebates, which can actually really help your rank. They actually find your product type in keywords on the Amazon, find your product, purchase it. However, I for the 1st 2 Okay, especially number one. So that's a to 10,000 follower range. And there's also the 10 to 200,000 range. So really, the 2 to 10 range that's really 2000. That's really the under 10,000. Okay, the tender to 200,000 range that starts at 10,000. So one starts it like 9900 the next kind of sorts of 10,000. If I was to give you an exact kind of cut off, Okay, so that's that's the reason for the overlap there. This range right where there's more followers, these influencers air getting approached by a lot more brands and will most likely have paid partnerships. Okay. However, with that being said, I've used the exact same strategy that I'm that I'm sharing with you. I'm gonna continue to share with you, all right? With an influencer that had almost one million followers and this influence or promoted our product in their in their story. And we saw just from this one influencer we saw a huge surge in sales over a 48 hour period on. All we did was we gave this influencer our product for free. We said, Hey, here's a free product. If you want to leave us, you know, if you want to share it with your followers or not, it's completely up to you. We want to give you a free product and get your feedback about it from us, Right? So that's what I recommend in the 10 to 200,000 is give your product for free and you say, Hey, it's for free. If you want to share this with your followers, that's your choice. But you don't have to. Okay, with the 2 to 10,000 range, I would be a little bit more demanding because there have a smaller audience and say, Hey, here's a free product in return for a shadow, though, but we need a shout out. We need you to create a post with our product in there. Okay, I'll show you the exact wording to use, but hopefully that makes sense to 10,000 free product. In return for a shout out 10 to 200,000. Just give him a free product. Ask them to say, Hey, we'll give you a free product and return just to let us know what you think about it. And if you feel like sharing it with your audience, feel free to do that. Okay, so that's the difference here. I hope that makes sense. All right, So once we identify our influencers, okay. And when I'd recommend doing is keeping a running list. I'll show you how to do that in a second. Keep a running list of all these influencers that you're kind of you're analyzing and you're researching. And what you want to do is you want to analyze their engagement, Okay? Because just cause someone has an account, you are an influencer has a lot of likes or even comments or other things like that, or a lot of followers even doesn't mean that they're a legit. Okay, you need to kind of measure this out. I'm gonna give you a very simple equation. Give you a pretty good idea about this. Okay. On that is that you take the average number of likes for the past 4 to 10 posts. Okay? You divide that by the total number of followers that they have, multiply that by 100. Okay. And we're going to a quick exercise. You can see this, that number needs to be greater than one. If it's less than one, it's even if they're a legitimate influencer there. They don't have a strong audience. They don't have. An audience is engaging with them, so they promote your product. No one's going to see it because no one's engaging with their content, and that's pretty much it. Like yours, wasting your time and your money so again, Average number of likes So you want to look at the past four through 10 posts they made may be wondering why not the last post they made over the last two or the last three post they made? What you want to do is you want to ignore for these these purposes ignore the last three posted they've made. Because those three posts are still generating engagement. They're still growing that they still haven't reached their potential. So that will skew your data. If you're looking at the past three, the average of the past three posts you want to look at the you know, so not the not today's post, not yesterday or the day, but like four posts back. So the fourth most recent post through the 10th most recent posts. So four through 10 look at the average number of likes. So it's very simple. Look at the number of likes. Average it out. Very simple. So take the average number of likes divide that by the total number of followers. Multiply that by 100. Okay, so we're gonna run through that real quick. So let's say for a particular influencer we looked at the average, some of their post had 90. Some had 100 and 21 had 75 1 had 200 right? We look at their average likes and it comes to be about 100. So it's 100. Okay, great. Total number of followers. This influencer has 3000 followers. Okay, that comes 2.3 We're gonna multiply that by 100. That comes to three. Of course, 13 is greater than one. So therefore, this is a good influence, or we want to make sure we write their name down. OK, so you use this formula. This is going to show you ah, influences that have legit good engagement and those that don't if they have bad engagement , ignore moved in the next And maybe what you want to do is actually take note of those of those influencers that maybe aren't the best that don't have the best engagement. And make sure you put like an X next to their name or like a red mark and say, OK, we've already, you know, analyze this. You don't reanalyze and repeat the same influences over and over to make sure you're as efficient as possible. And what I like to do to track my results is used this Google sheet. Now I'm gonna give you ah, the link to this exact sheet and so you can click the link. It's gonna be in. The resource is section click the link. This can allow you to make a copy. Do not request access, but I'm not gonna give you access to edit and change this document. But we can do is Quicken. Click the link and then make a copy and edit that copy. Okay, I'll run through it really quickly. Very, very simple. But essentially right. I have a Google sheet where I organize all of my, uh, influencers. When I reach out to them who they are, All this information, I'll just run through really quickly. So number one I want to know if I'm using or looking for influencers on multiple platforms , including YouTube, tic tac, Pinterest, instagram. I want to make sure keeping track of where I'm finding influencers. Okay, so that's why in column A I have platform, and that's actually dropped down that you can use on your own and actually kind of see that for yourself. Number two is their user name. So what is their handle? What is their name? Their user name. Whatever. They kind of go by. That's what I including the user name. Just so I know you know their name for reference. The your there your else of the Ural to there YouTube channel to their instagram, um, account, you know, whatever that might be next, the date that I reached out. So just keep track. When did I initially reach out to them? So I keep track of that. Their number of followers, their engagement rate, right? Just so I know number of followers, what is their engagement rate for the engagement rate? I use that formula that I showed you before, Okay. And that's what I use here for the engagement rate. So, um, you know, anywhere from 1 to 15 or more, right? Is what I like to see hear, and something you can do is, well, he's gonna actually just organize, you know, by engagement rate. So your you immediately you reach out to the influences that have the highest engagement rate. You can organize my followers. So you reach out to the influences that have the most followers etcetera. Right? It really kind of helps organize everything I really love. I'm kind of analytical nerd. So I love doing things like this There. Yes, Number followers, engagement rate. Did they respond? So? So I reached out to them, right? And have the date that I reached out. Have they responded Yes or no? And it's just a simple drop down yes or no? If they did respond, then what date did they respond on? But also did they end up posting the the photo or video or not? Right. They actually follow through. And this could actually help you. Number one on this to help you keep track of everything but the number two. You can actually analyze and see. Okay, I spent, you know, 10 hours over the past two weeks reaching out to influencers. OK, and here's how many actually ended up posting for my 10 hours. So your 10 hours of work translated to this many influencers reaching out to this many followers, right? Your you kind of or maybe could think about it that you reach, You know, this money followers from 10 hours of work and you can kind of see Is it worth your effort ? You can also a B test, right? So it by that I mean, maybe for half the influencers you send one type of message. The other half, he sent another type of message, Then you can see Okay, Message A, gets a lot more responses, and a lot more people follow through where message be. There's a lot less So you actually customize your message. And I might actually get better results that way as well. So you can't analyze your improve unless you have the data. And this helps you, uh, keep all the data in one place. Otherwise, you'll just forget it all, and it will become a mass, so I'll give you free access. Link is in the resource is section. Make sure you make a copy and don't download and hopefully find this very helpful. Hope it does 17. Micro Instagram Influencer Strategy Pt. 2: So we found the influencers, we're tracking all the data. We made sure that their legitimate. Okay, once we do all that, we've edited them. And really this doesn't take that much time. You're ready to go ahead and message them. What most people will tell you to do is just, uh, send them a direct message, also known as a DM, Right? Just DM them. And that'll be enough. No, it's not. Again, in today's age, like there's so many things coming at you all the time, right? And it's, it's, it's difficult for you reach out to someone to really stand out. So in order to stand out, here's what I recommend doing is to message them or to reach out to them on multiple fronts, right? When you assault from multiple angles, you're more likely to win than only going from one angle. So what that means is, all right, so whatever influencer you want to reach out to look at their most recent story. Okay, so Instagram has these things called stories. It's kind of thing, it was kinda compete with Snapchat. It's been around for some time now. But what you'll do is just simply click on their profile picture and that'll show you their story. So you click on their profile picture to see basically different images or video of what's going on in their life. It's content that they're not posting on their Instagram feed, but they're posting and their stories. And all you need to do is, is like, you know, message them with a heart emoji, with whatever. Maybe leave them a nice comment. But that's all you're gonna do is you're just gonna react to their most recent Instagram story. And once you start, if you haven't used in screening before, I start using it, you'll understand what I'm talking about once you start using it. And that way, you know it, you're gestating helps them because this person reacted to your story. Okay? So that's just a way of standing out. You're not going to message them through their story. You're not gonna say, Hey, my name is Matt and we have this product and bow of law. It's only reacting. It's, it's like thumbs up, heart, 100, whatever it is, write your comment kinda with an emoji, their Instagram story, or like a nice little comment, That's it. That's number one. Number two, look at their most recent posts or one of the, one of their most recent posts. And like their post and comment on it, right? And then for this, there's a couple of ways you can approach it. Again, this is completely up to you. You can either just leave a comment and just say, awesome, I love this. Maybe something a little bit more deep, a little bit more insightful, right, of commenting and engaging with their content. We can also do is say, hey, absolutely loved the content by the way, I sent you a dam that I think you'd be interested in. Just wanted to let you know. Thanks for, thanks for all the great posts, something like that. So either one you can like and comment and just say, Hey, this is awesome, this is great and that's it. Or you can like and comment saying, this is great. And I left you a message or IDM, do you a message, right? Again, it depends on the category, the influencer, right? So I kinda use a mix of both. There's not just a set like I do this every single time. It just kind of getting a feel for the influencer and you'll see kind of what works and what doesn't work as well. Number 3, this is where you send a message through Instagram, also known as an Instagram DM. So you're going to craft the message I want to show you. I'm going to give you my exact template for this as well. You're going to send them a message and you have a maximum, I would recommend as my recommendation, send a maximum of 50 messages per day. So send, ideally send less than 50 messages per day, which usually isn't that difficult to do. Um, you know, anywhere from ten to 40 messages can be really, can get you some really great and phenomenal results. Bs. You're gonna send them a message and I'll show you my exact message template, but keep that under 50. And what you'll find is that a lot of these influencers will have an e-mail in their bio, okay, if you go to their profile, you'll see in the top, Do they have a place that you can email them, right? So find their e-mail set also message them and send them an email, right? So then, so now you've reacted to their story. You've liked in comments and on one of their recent posts, you send them a message on Instagram and you send them an e-mail. All of these fronts like this person, especially when there are micro influencer, you've now kind of overloaded in a good way, write in a very positive way, really grab their attention or have a greater likelihood of grabbing their attention there. Okay. Okay. Okay. Who is this person? Let me just see who this is and get get over with it. And then I think they'll gonna see that there's a very valuable offer for them and respond. Okay? So this is the exact template. When you are both for your email, you can kinda change it a little bit for your e-mail. This is specifically for Instagram DM. But can you something very, very similar for your email as well? It's not that difficult. You may not be able to find email for all of the influencers. And that's okay, right, you're gonna do what you can. And essentially this is the exact template that I use. If I, if I in the future find a better template because I'm always testing and this changes in the future. Just keep in mind I will be changing the link. So there's a link to this. Again, you can make a copy for yourself and download. You can also just pause this and copy this for yourself if you would like to take a screenshot or whatever, does not matter to me, I want to give this to you for free. That's what you get for enrolling in the course, of course. And again, the link that, again, but the link that will be available in the resources section may change. It may look a little bit different. So just to keep that in mind. All right, So pretty much goes like this, right, to a free gift. And there's two kind of gift emojis that really, the emoji is kinda really help it stand out. Free gift, right to the point, right? They know exactly what it is and that's exactly what you're going to give them. So free gift. Hi. Hi, Jenny. My name is Sumner with some new brands and we just launched a brand new product. We think you and your followers will adore. We'd love to give you the product and give you the product for free, along with a 10 to 20 percent promo code for your followers in return for a simple shot out, let me know if you're interested, Sumner, right? Straight to the point. Simple. And it's all about them. You get a free product, your followers get this. We think you would love it, right? It's not about you and your product and your business. It's about them. So it's very eye-catching. It's very to the point concise. And it's all about them, right? If I got this message that I would be thrilled, right? And many micro influencers are. And specifically using this template, using this, these methods and the strategies that have shared in these videos, you should expect to see around a 10 percent response rate. So out of ten people that you tend influencers you reach out to, right? You should expect one to respond, right? You may think, Oh, that's so low. It's a numbers game and that's actually fairly high, in my opinion, right? And this is higher with micro influencers, then bigger, the bigger the influencer that you know, the more followers they have, the lower the response rate is going to be. So just keep that in mind in general from my experience. Okay. You may need to change your offer and your tactics and things like that as well. But right now we're seeing around a 10 percent response rate. Out of those 10 percent that respond, about 80% Follow-up to get the, to get the product, meaning. So let's say we reach out to a 100 people, a 100 influencers, great, out of a 100, 10 respond to us. Great. So we get 10 responses out of those 10. Eight actually give us their shipping address. The They say, Yeah, we're excited. We'd love to follow through the other two. I don't know what really happened to them. They kind of they lose interests, they get distracted, whatever. And then out of those people that received the product, about 80 percent will post now why 80%, right? Aren't we getting a product in exchange for a shout out? Well, sometimes when someone gets the product, they forget something happens. There's been some extreme cases where someone I forget they got I forget what happened with this one influencer, but some kind of like the grandparent died or something like that. And they actually posted about it. So we saw that it was legitimate, not that we were hounding them about it at all, but it's things like that happen. So again, And also if you're also reaching out to bigger and more kind of macro influencers are bigger micro influencers and you're giving them their product for free in return saying, Hey, here's a free product on if you want to post, then you can post and you mix that into the equation, then that's why the 80 percent comes from. But if you're really focusing only on micro influencers and you say, Hey, here's a free product in return for a post, you should see more than 8%. It's much closer to a 100 percent. It's like 90 to a 100 percent, okay. In that range. So just kinda give you some numbers. This is our own success. This is going to depend on the time of year, that time of day, the influencer, the size, the month, that product, the category, all different factors. This is not just a blanket statement that works for everyone in the exact same way. You have to test this for yourself, but I want to give you something so you're not completely in the dark. And you can note this is going to be worth your while. But guess what? I honestly believe, especially if you're just starting out, this is absolutely worth it a 100 percent. I will not be sharing with you will not be sharing it with you if it wasn't and I wouldn't be doing this with my own business. I didn't think it was worth it. Okay. So just want to kind of give you that insight. And then last kind of tip is you send the initial message, they respond, they're interested, Great. Basically say Hey, here's a free product in return for a shout out. Are you interested? They say yes, I'm interested. Great. What's your shipping address? I'll awesome. Here's my shipping address. Thanks so much. You, you have the shipping address now. You ship them their product, okay, this is what happens. So once you ship the product that day that it's shipped, you're going to follow up with them and you're gonna say your product has been shipped. Also, here's your unique promo codes share with your audience. We're excited to see what you think. Something like that doesn't have to be that exact phrase, but something like that. Okay. Just to kind of keep in touch with them, just to kinda say, Hey, we're still interested. Hey, we still want your feedback. We're really excited to see what you think. And then once it's delivered, you can, you can follow up with them again. You can kind of you can customize this and you come up with this on your own, right? You don't have to do this exactly every time. But this is a good starting point, kind of get a feel for. But if you're feeling that you're following up too often, then just do what feels natural. That's, that's all I, I gotta say. So do what feels natural. Once the product is delivered. You're going to follow up and say, Hey, just checking in to make sure your product derived OK, Right. I just want to make sure to write okay, that everything's okay. And then also, here's your unique promo code to share with your audience, share it with them. And a lot of times they'll respond to all awesome. It arrived, Thanks so much, We love it. Here's the post that just kinda it gently put some pressure on them without like coming without positioning herself is putting pressure on them. You come at it from a position of carrying right. Hey, just want to let you know your product shift. Shift. Here's your promo code. We're so excited to see what you think. It's all very positive. It's all good, good vibes. And then when it's delivered, same, same idea. Hey, we want to make sure that your product derived, okay, just let us know. And also here's the promo code again for your audience range kind of incentivizing them. It's gonna make it harder for them when you're this nice and you kinda come across like this for them to not post. Okay? And again, don't be super pressuring. And again, if this language doesn't feel good to you, you can always change it. That's why I would recommend. And then like I said, you do this enough times you reach out to enough people. You will get partnerships. You will get people pruning your product. You will get their followers buying your product on Amazon. Okay? It's really that simple, okay? And, and again, you can kinda let them structure however they want. But you can tell them, Hey, here's what our brand name is, or here's what our keywords are. Here's how you can find, you can find us on Amazon. You can also tell the influencer to share a particular, a particular link or certain promo code, whatever, right? Make it very easy for them to find. You. You can make sure that you have your Amazon listing URL in your bio, in your Instagram bio to where, you know if they mentioned you have a tag you in their story, if they tag you in their post that people click, you're gonna get, you can get followers as a result of this, but you're also trying to make it as easy as possible for their followers to find your product on Amazon. Okay, so there's a lot of ways to do that and begin to say, Hey, This is our brand name. This is how you can find us on Amazon, right, is with this brand name on you can also find them on Instagram, hears their Instagram handle, right? And then people find your Instagram, they click on your link, you know, they go to Amazon, right? And this just generates a surge of initial, an initial sales. And then also with the sales, you can follow if the influencers, they, Hey, would you mind asking your audience what they think? Especially for certain influencers that really, really love your product. You can follow up with your audience, as well as ask them to follow with their audience and to see what people think about the product, right into leave their feedback on Amazon, okay, and then again, using the Early Reviewer Program like we talked about, and using the the request review feature with Amazon is going to already on its own, increase your likelihood of getting reviews. And then maybe if it makes sense, asking the influencer to ask their audience what they thought of the product, to leave their honest feedback on Amazon can, number one, you get initial sales that helps with your ranking overall, even if it's not for a specific keyword. And then number 2, really, what's really, really important is getting those initial reviews. So this is a really great way to get reviews. Maybe even get some additional rank, and also just get sales. You make profit, right? Which is always a good thing. So really, really powerful strategy. Again, I'm going to include the template below. And then lastly, I want to share this with you as well. Again, I would always recommend doing things manually, trying it on your own first. But then also I recommend a checkout per Lou. I think I'm pronouncing that correctly, but furlough is or per Lou is a site. It's a website to where you can create a free account. And it helps pair you with influencers in specific niches and micro influencers in very specific niches. So this can really help you automate some of the process, save you some time, finding influencers much more quickly. There's a free version of this and there's also a paid version. So I just want to let you know about that. But this can be very beneficial to you. If you want to kind of save some time, maybe you're even willing to pay for the pay for an upgrade service to save you a lot of time. So I use the free version though, and you can absolutely use the free version as well. Just something to check out. The link to that will also be in the resources section below. But hopefully you found this extremely valuable. I'm super excited to see what this does for your Amazon product and how this helps your launch. Highly, highly recommend, couldn't recommend it enough. So I hope you find this valuable. Let's go ahead and get into even more value. 18. IMPORTANT Influencer Outreach Template + Strategy Updates: In this video, I'm going to share a couple of quick improvements to the influencer strategy. So first things first, here I have updated the engagement calculator, just a calculator that you can use to estimate the kind of good or bad engagement of a particular influencer. All you do here is enter in the numbers of post number one, number of likes, number 2345, and the number of followers. And if we see here, if I just did like super high number, there we go. Depending on all this data right here, we're just getting a good general pass or fail if it's past, go ahead and reach out. Probably good influencer to work with it, fail, maybe avoid. So set that back here. The number to the second tab as part of this Google Sheet which you can access by going to File. Making a copy is one single place that you can house all of your influencer information which is super powerful. First and last name, Instagram, YouTube, Tiktok Pinterest. If you want to use more than just Instagram, when you contacted them, you ship the product out to them, message sent, all of that, everything just kind of in one place, really simple. So that'll be linked in the resources section for you, hope you like it. And then number two is a couple of minor tweaks to the influencer process. We have three main kind of messages here, as you can see. I'll just kinda go through them with you really quickly to show you the changes. And again, this will also be linked in the resources section. Hey, influencer name and Sumner from Sumner brand. Did you want one of our products for 100% free to send me your shipping address and I'll ship on your way if you like it, we'll be happy to create a special coupon code for your audience. If you don't know where he's just keep the free product, let me know if you're interested. So basically, when you're shipping a free product, influencers are a little bit like, Why are you sending me a free product? Like what's the catch? It's not just gonna be free product. You need to tell them, give them a reason for, okay, here's the catch, but not be something bad. It's like, oh, the catch is you have to promote US. It's like no, you're going to get free proxy influencers. And you can say, and if you like it, then we'll create a promo code for it. If you like, your product will create a promo for your audience. And if you don't like the product, then you keep the product. It's all about them and nothing about us, but we still satisfy that reason for what's the catch? The catch is, if you like, it will create a coupon code. So we benefit because you're going to promote your audience if you like it. But if you don't, you keep the free product and that's it. So pretty powerful. Okay, So that's kind of the big tweak here. You can enter in your own info obviously in these little areas here. So that's number one, the Reach Out process just trying to get our product into the hands of as many influencers as possible because It's a numbers game and it will play out if you get more of your product into people's hands and it's a good product, you're going to get a return from that. Number two, we have shipping confirmation, pay influencer name. Great to hear your order will be shipped within the next X number of days. Excited to hear what you think you need anything in the meantime, don't hesitate to reach out. So just letting you know, chipped, getting them used to you reaching out. And then number three is once the product is delivered, you're going to reach out and say, Hey, your product arrived. Okay. I also wanted to let you know that if you're Amazon affiliate, we match whatever Amazon pays you in commission for promoting our products. For example, if you make an article, a video post, and you have an affiliate link to Amazon and make $100 for that month in affiliate commissions will match that will pay you in another $100 via PayPal. Okay. Well, what does this Sumner Amazon affiliates I don't understand. At the Amazon affiliate program is the largest or one of the absolute biggest programs on Earth. Sometime ago, Amazon cut the conditions that they paid to their affiliates. There were certain people, bloggers, people on Pinterest and YouTube and all of that, who, their income, basically a huge chunk of their income. It was cut in half overnight. It's crazy. This is a big pain point for a lot of influencers. They have all these links and affiliate links. There's kinda like tired of promoting Amazon products because it wasn't as good condition as it used to be. What you can do and knowledge with that information is that, you know, they make not as much as before with Amazon affiliates, you match that. So basically what they'll do is if they do create content which is amazing and it links to your affiliate link that links to your product page is going to help you with ranking and getting sales really powerful. Wherever it money they make. You only pay them when they make money. So it's guaranteed results on your part. It's beneficial to them because maybe they're already there already and do it for you for free basically because they're all my gosh, I love this product. I'm going to go ahead and make a, include this in one of my blog post because it's really unique. But now it's even more incentive for them to do it not just once, but even more times. So I hope that makes sense. You're only paying when they get results and just letting them know. Some influencers aren't gonna do anything with this. Some are actually going to include and start running content, or they'll have an Instagram story and maybe they'll include a link in their story so people could swipe up or they can click whatever. Really, really powerful here. Again, you can do whatever you want. Test, do different things, change up the word in its your business, your decisions. But I'm just sharing with you what we've done to update our strategy and their reasons for why. Again, you could just not include the affiliate part and just say, Hey, your product or advocate just wanted to, if you wait for them to hear back, Do you like it? What do you think about it? And then when they respond to you, hey, I got it, Thanks so much. It's amazing. Awesome. Do you want us to create a coupon code for your, for your audience if you just keep it like that, or it can use this, It's whatever you want, but hopefully this provides a really solid template. You can literally copy and paste this really, really powerful this plus the Google Sheet, the influencer CRM. If you have any questions, let me know if you find this valuable considerably doing a review for the course as well. And you can go onto my Google business or my Facebook page and leave a review there as well. So I hope you find it valuable. If you have questions, let me know. With that being said, let's go ahead and get to the next video. 19. Press Releases HIDDEN Amazon Product Launch Strategy: Welcome to The Press Release module of the course. And in this video we're gonna cover number one, what the heck are press releases? And number two, how do press releases help with new product launches as well as ongoing product ranking on Amazon. First and foremost, a press release. What is it? It's a short, usually four hundred and five hundred character story that announces something newsworthy. That's it, super simple. When you're launching a new product on Amazon, this event is something that is newsworthy and was actually really interesting. And a lot of Amazon sellers don't know, is you can actually get pressed relatively easily, meaning you can write a press release and I'll show you in the next video how to write your own press release using my own free template that I'm going to give you if you write your press release four hundred and five hundred words, announcing your new product launch or announcing something significant about your product, maybe how it's different or whatever it might be, something significant and newsworthy about your product. You write it out. Then you take that press release and distribute to different news sites, things like BuzzFeed, CNN, Yahoo News, MarketWatch. All of these different high domain authority websites in news sources. And a few of them will, journalists will pick up, pick up your press release, find it interesting, and actually publish it on their website. And what's really great is when you're writing a press release that you can have keywords and you should have keywords within that text. Those keywords are going to help you rank on Google and actually get visibility on Google. And also you're going to have links in those press releases that direct to your Amazon product detail page. For example, let's say we'd write a press release and we end up on buzzfeed.com. And we have a link from BuzzFeed going to our Amazon listing. Let's say we also have a link for MarketWatch go into our listing from Bloomberg, from all these different powerful high traffic websites. Number one, there's the direct benefit of getting maybe a little bit of additional traffic to your listening, which is a plus. But that's not really the main goal here. And don't really expect a ton of traffic necessarily from press releases. The benefit of press releases is that you build up high domain authority backlinks that go to your listing. And the benefit of that is what I'll show you right here. So let's say that we are thinking about store, selling a storage bag organizer on Amazon. And we use a tool like I have here, like helium and helium tennis, telling us that we need to move 40 units for eight days in order to rank for the term storage bag organizer. What's really cool is when you run press releases, you can actually reduce this number here. This CPR and different tools have different estimates. Helium ten has CPR, Jungle Scout has their own viral launch has their own as well. But all different forms, basically these different tools estimating how many units you need to sell in order to rank for that specific keyword was very interesting as press releases. When you get all of these links that direct back to your listening from these powerful sites can actually increase your bestseller rank, your BSR, and reduce the number of units you need to move to start ranking, basically just making your overall ranking much easier because Amazon is looking at your listing compared to all your competitors. And they're seeing that, wow, I mean, there's all these news agencies writing about this specific listing that's pretty significant, pretty powerful. We're gonna give them priority and ultimately raise them up higher in search engine results, then potentially your competitors, especially if your competitors aren't doing this, which is the majority of the time, because most sellers don't know about this, which is super awesome. That's kind of the overview. What it is, short story announcing something significant, something newsworthy. Now specifically when it comes to Amazon, that it could be a new Amazon product launch or something relating to certain holiday. Like if you do something for Valentine's Day which is coming up, then you could write something newsworthy about Valentine's Day that relates to your product. You're gonna have keywords in that press release as well as links. Those keywords are gonna help you rank on Google and actually get found on Google. And those links are going to help build up and make it easier to rank on Amazon even if you don't drive a ton of traffic. And the last point that I want to make is that journalists are always looking for new stories, always hunger for news is always changing. It's only, it's only news if it's new. They're always looking for new information and things that are newsworthy all the time. And one of the biggest sources of information that journalists, we'll look at our press releases. By having a press release. You already get that press release published in a certain location. What also can happen is journalists read your press release actually increases the likelihood of getting an article written about you which is different or even maybe included in a video, maybe BuzzFeed would include you in one of their YouTube videos. It increases the likelihood of other influencers of other new sites actually writing about you in getting even more traffic and even more backlinks. So it can be really, really powerful. But something to keep in mind is that if you write a press release and distribute, that press release could get almost no traction and get almost no backlinks. So keep that in mind. It's not like with Google ads or Amazon PPC or Pinterest ads. It to where when you're paying your getting results for that, you're at least getting clicks and you're paying for the clicks. With press release, you're paying for the opportunity. Just kinda keep that in mind that you aren't guaranteed to get a ton of traffic or ton of great backlinks to your listing. However, it's kind of one of those things where it's, it is a little bit of a gamble, but press release that do really well, do amazingly well. And for me personally, I will moving forward, never launch a new product without running a press release because I found it super beneficial as well for my own brand, even if it doesn't go super viral. And I've talked with many other sellers specifically about this. And there's some sellers who've got some really crazy results even from one press release, will go into a little bit more detail. But basically when you're launching a new product, I would definitely recommend considering adding at least one press release into your product launch mix. At the most, if you want to keep that traffic going, even up to one press release per month to keep that traction going. Or a few times a year and not just that one time, but at the very least at one time right in the beginning. And that's the reason for doing so is all of those benefits that we discussed. So that's just kind of an overview in their press releases. I hope you're excited about it. In the next video, I'm actually going to share my exact free template for writing your own press release. And then we'll talk about distribution and how that whole process works. So let's go ahead and get to the next video. 20. 100% FREE Product Press Release Template: All right, So there are two parts to getting your press release published. Part number one is writing your press release. Part number two is getting that press release distributed to different news outlets and then ultimately few of them or the majority of them will pick it up and then publish, right? So we're going to focus on part number one here, which is writing your press release. And when it comes to writing, you have two options. Number one, you can do it yourself. Or number two, you can hire someone and it's totally up to you. And I'm gonna give you the best of both options. Number one, which we'll go into more detail, is actually writing it yourself. I will include a link to this. I've created a Google Doc within exact template with some tips I've kind of highlighted over here in the comments on the right, if you would like to write it yourself. So that's a good option for you if you are a copywriter already, if you are willing to put them in the time and effort into getting really good at this. It could be really great skill set to learn as well. Otherwise, if you're a little bit more busy, if you're not the best copywriter, it might be a better option to hire someone who does this every single day. And if you're looking for a paid option, this is the exact agency that I use both for writing and distribution. I do it both in one place because they do both the best. In some cases, there can be an agency that's really good at writing press releases, but not distributed. And other agencies that are really going to distribution but not writing. This is a really great, in my opinion, the best specifically for e-commerce products that does both. That is, we scroll up here to the PR reach and go to the pricing section just to give you a little look for them to write. It's about 75 or 80 US dollars per press release to right. You can just do one press release or you could do like once a month, whatever you want. It's ultimately up to you. I would recommend at least one right at the beginning of your product launch. That's what I do personally. But of course, it's totally up to you in your business decision. So this is what I use is either the news Buzz or news Buzz pro for the distribution side. And then on top of that, like I said, it's $7,580 to actually get it written and that's what I pay is actually get this written. Well, you could do is use this agency, get your press release written and then distribute with another agency. It's totally up to you. But like I said, I'm just sharing what I do personally because if if it's not the best that I wouldn't do it. So that's kinda like option number two in terms of getting it, paying someone to do it and the costs and all of that. And that's actually fairly priced compared to even places like fiber that I've tested many, many different agencies. And this is definitely by far the best. So that's PR reach oval link to them as well along with his template. So obviously, if you want to get it written by an agency, you'll submit. The agency will ask you some questions like, what's newsworthy about this product? What is it? Could we have some images, give a YouTube video link that we could use, etc. And then you just answer those questions. By the way, you don't have to have a YouTube video to launch a press release, but if you do it will help you. That's a total other side note and don't worry, not super important. That's out of the way now it's actually getting into if you're going to write this yourself. First of all, I want to give you an example of an actual, real press release, those actually very successful. That is the Cadbury lunch bar dream. So I can find them online here. What I've done for you as well is I have taken, so this is the kind of published, pretty nice-looking press release. This is a great example of what a press release can look like. It's very aspirational, it's very high-quality press release. All right, so just kinda keep that in mind. But it's very good to kind of look forward to. Then I've taken this press release and then I've written it as you would write it. This is kind of how the press release is written. Just kind of scroll down here and kind of get a sense of that. And I'll include a link to this as well. And then once it get published, this is what it looks like published. Okay, if that makes sense. So the written and then the published, just give you an idea and that's just an example for you to look over for some inspiration for your own. Then aside from that, I'm getting into the actual template. Press releases follow an extremely specific template if you do want to write. But the good news is they're supposed to be short and they perform really well when they are short. And that's good news because that's shorter is a little bit less time and effort and energy, then something that's 2 thousand characters. So press releases should be in general between four hundred, five hundred characters follow a very specific format, which I've detailed everything right here for you. Number one, you want to have your brand logo right at the top center of the page. Number two on the left-hand side, you want to have for immediate release unless you are planning to launch in advance in your product hasn't launched yet, then you would write the date of that launch to be released and then on that date otherwise. And for the majority of cases it's for immediate release. By the way, if you hire somebody to do a press release or if you're doing it yourself and getting distribution, you can usually playing just a weekend advance or that same week, you can usually get distribution pretty quick. It's not something you have to plan months in advance. It can be like a week later or even the same week. Next on the right-hand side. Kind of right next to the immediate release. We have the contact. So your name and your organization, phone number of the contact person in email. So it's very important to have this. You're running your business. Just put your own email, your own phone number. Obviously, if you have a business email address that'd be best or business phone number, That's what it would be best. But you could use your own. But I would prefer more professional, like business only business email and all of that. Next moving down, we have the headline. I've gone ahead and written some notes here. So just some nuts and bolts. Make sure it's 14 size, it's bold, it's centered. It should be between 65 to 80 characters. The purpose of the headline is get right to the point wise or product newsworthy. Why is your product launch newsworthy? Like, what's the benefit? Why is it special? So think about your products differentiation. Why did you launch it? Why is your product better? What did you do to improve upon this type of product that doesn't exist in the market yet. Or maybe it's a new invention. That's a new invention. There could be several things that could do. So just think about something creative wise, your product newsworthy wise, it belong on new sites. And that's what's going to become your headline. Again, we can go back here. And like I said, it doesn't have to be super creative. Like Cadbury takes lunch bar, dream to the max. Really straightforward. If you give me, you can go in the Q&A and give you some questions or ask me questions about like, hey, here's my product, what would you do? And I can respond with some ideas for you as well. For just to the point, what's the benefit? Why is your product newsworthy? Next, this is optional, is an italicized sub-header, so it can be up to a 120 characters. And the purpose of a sub-header is to kind of give a different angle. So your headline was one angle. Let's say it's like you have a new invention and it's like anti-matter antimicrobial. And that's kind of the headline like new antimicrobial. Door opener. Cool. In the sub header could be a different angle. So it could be instead of like Antimicrobial, could be open doors without touching them, whatever, right now 120 characters, It's optional so you don't have to have it. You can't really think of anything and you just move on. Pretty straightforward this far. Next you want to begin with city, state, month, and the date. This is the format that you want to follow. Again, going back to the example, here is an example of what this would look like right here. Immediately following, you're going to have your first body paragraph. This first body paragraph, as I say right here, is going to say the who, what, where, when, why, and how, all of the information right to the point, you're not trying to sell your product. You're describing just flat-out, plain and simple. Why is your product newsworthy? So again, going back here, cadbury has taken its lunch bar dream to the max, launch a limited edition lunch bar, dream max, so limited edition, that's newsworthy. Adding another exciting addition to the lunch bar range. Okay, new, new launch bar. It's limited time only. It's even more dreamy indulgence for chocolate fans. Maybe new flavor, limited edition. Those are a couple of reasons why it's newsworthy. That's kind of the first. And again, there's a lot of different ways this could go. You can just google press release or press release examples. And there's plenty out there to kind of look at. So again, very much to the point and very, very short as you can see, not a ton of info. Just the bare bones. Excuse me. I'm feeling a little bit off today, so that's why I'm a little bit of a little bit coffee. Okay. Moving on, we have the next few paragraphs for the remaining paragraphs, and this is the end and then it's basically the end of your press release. Again, super short, four hundred and five hundred characters. Each paragraph following your body will be two to four sentences, each one very, very short, like 123 paragraphs. This will just provide additional background information for your first body paragraph. Like I said, the first body was pretty short to the point. These other paragraphs are going to expand on some of those points a little bit more. In this section, this is a great place to use. It could be any kinds of statistics. Let's say you use pick Fu or this kind of survey software and found that 89% of respondents preferred your design over the leading competition are the top seller. Well, that's newsworthy, that's pretty cool and that could actually be your headline. But great place statistics, links you want to include hyperlinks, just meaning over this word right here. I would go up here to the link and I would add a link right in here. So hyperlinks like basically a link. You click on the word or the text and it links to your Amazon product detail page. So statistics links to your Amazon product detail page. That's super important because That's kind of one of the biggest points that we're writing this press release is to get those quality links. You want to include images as well, just like we see here. And then obviously as you can see, these are very, very high-quality images. Again, this is very aspirational, very, very well-written press release. So here's an image of the product itself. Here's some more images here. Really, really well done. You may be looking back, oh my gosh, Center, I can't do that. It's okay. Like this is I want to put a high-level here for you to ultimately have goals for instead of putting a lower option, but you can take your existing Amazon product images and then add those to your press release here. Testimonials are awesome. And you don't need to find if you already have customer reviews, like if you're selling on Etsy on other marketplaces, your D to C and you have your own website. That's great. You can use those customer testimonials and that's awesome. Or what you can do is have a testimonial or a quote from the founder from you. And it's always good for you to include a quote here. I'm again, what's significant about this was really cool. Like, what did you do as a founder? Improve upon this product to make this like an awesome, amazing product. Wherever that is, you can include that here. Going back to the press release example, if we scroll down, we literally have a quote here from one of the Cadbury representatives, Who's the chocolate category lead in Mondelez, South Africa. But what's better than a regular sized lunch bar dream, having the option to drop 14 grams more with our launch bar dream max, of course. On top of this, there's more munching consumers bubble of a block or whatever it could just be that first couple of sentences. Literally Cadbury had someone from their own team provided quote for this press release. You can do the same thing here. Like I said in these next, the first body to reiterate. It's the who, what, where, when, why, and how the basic detail and not trying to sell. Just saying, Here's why the product is newsworthy, giving some information. The next are backing up and information backing up with statistics, backing up with links to your Amazon detail page with images, with quotes from either customers or the founder, and it can go on, but those are some of the big really important keys. Also, you can have a link to a YouTube video. So let's say that you create a video for an Amazon PPC ad. You can take that same video upload as a YouTube video. It can even be just 15 seconds long, 30 seconds long. You upload on YouTube, on your YouTube channel, which is free to create. And you get a link and include that link to that YouTube video here as well. For more information, here's a YouTube video or whatever. A lot that you can do with this really powerful tool. Make sure that you're using either Times New Roman or Arial. Like I said, Total press release should be less than 500 words. There's some people who will actually charge you, hey, I'll write a 1000 word a press release for you and here's what I charge up. No, you don't want a 1000 word rec Presley's, you want less. And it's funny because usually you pay by the word, so you actually pay less and get better results. So best of both worlds. Then lastly, just typical no thought going into this, just copy and paste this template. Enter your business name. Your business name is a company that does x for z audience. Our business name and we are accompany or they are accompanied. That does this, this and this really straightforward, just very feature-based. Then following after that, if you'd like more information about this topic, please call an enter in your business phone number at, sorry, please call name at your business phone number or email and then enter your business e-mail. You need to have this section. It's very important, especially if journalists pick this up, they want to reach out to you. Customers want to reach out to you. That's pretty awesome, especially if it's journalists, influencers, that's really, really great and that can absolutely happen. So you definitely won't include that. Make it very easy for people to reach you if you're a business and very professional as well, using your business contact information. So like I said, really, it's seems a little bit overwhelming at first, like a lot of work. But if you really are willing to put in the effort, if you're already an existing copywriter, then I think you'll really find that this isn't that difficult, especially in only when you have the correct format. What some people have tried to do in the past is just right there on the o sound, right? It needs to be four hundred and five hundred characters announcing something newsworthy about my product. Okay, got it. And they just write like 400 words about their product and submit and send it to a distribution agency and get no results. It needs fault. A very specific format. There's a ton of unprofessional press releases, they get nothing. So just the fact that you're professionals already going to put you ahead of the curve. And this is literally the best practices for your press release. And if you went through this and you're like, man, I don't know if I can do this. Well, honestly, like I said, I do a lot of copyrighting for a lot of different products, digital products, physical products for clients of mine. And I still higher this out because it's more worth it for me to do so. So just kinda keep that in mind. Want to give you both options. So either way, if you want to hire an agency, PR reach, great, great agency. I'll link down below as well as the free template and these two examples here of a very professional press release. All that will be below. Of course, if you have any questions, let me know and let's go ahead and get to the next video. 21. How to Get Distribution to 400+ News Sites (FAST): Alright, so you know what a press releases, the immense benefits it can have for your Amazon product launch. You now know how to write or have your press release written. And the last step is now that you have your press release, it's time to distribute to different high-quality news outlets to ultimately publish you get some traffic. Did those high-quality backlinks. So basically, you may think, alright, I just need to find someone to distribute my press release and I'm gonna go. Keep in mind, different agencies have different quality distribution. Basically, different agencies have worked for literally years or even decades to build relationships with different news agencies. News outlets will treat different distribution agencies differently. So it's very different to partner with a very high-quality, highly respected a PR agency versus someone that you just hire on fiber. And guess what? I've done both, right? And I've seen the difference in results. So who I highly recommend over anyone else is PR reach. This agencies specifically works with Amazon sellers, and I believe was actually founded by e-commerce and Amazon sellers themselves. So they're super honed in and focused on keyword ranking both on Google and on Amazon, as well as getting traffic specifically for products, not for cryptocurrency, not for YouTube channels, not for local events, but specifically for e-commerce products, which is really powerful. So even if, let's say, here we go in the news bud, I'm sorry, the news BAS package that you get distribution of 400 news systems and maybe find someone on Fiverr, for example, that also distributes to 400 new systems. The quality of those new systems is totally different. One of them might be local news sites scattered around the United States, where here those are 100 new systems are all online and they're more product-related or e-commerce related. Big, big difference. You're much more likely to get published and get higher-quality links through these 400 versus the other, just as an example. And this is very much true. And I would encourage you to do your own research into this as well. But as I have done, this is exactly who I use for my own product launches. And I know the founder or one of the co-founders, pretty well. Great, great, great team. And if you do decide to go with them and decided to use a press release. The two that I would recommend is either the news Buzz or the news Buzz Pro. This is just again for distribution. If you do just one, it'd be $99 if you do too. And that's what does that $198 and so on. I'd recommend at least one right at launch. But ideally you'd want to do about one a month in order to get more and more backlinks, drive more and more traffic on a monthly basis even after your launch, or at least just keep doing it until you get a good amount of traction, a good amount of backlinks to your Amazon product and then quit. So it could be one month, it could be a few months, it could be a year. Um, but if you go on for a year and don't see any results, then yeah, definitely would discontinue. I'll be definitely, definitely should. If you have a high-quality product. If you have something newsworthy, if you don't have something newsworthy, if you don't have a high-quality product, you're kind of like acetone or I'm kind of nervous about this. I don't don't go with it. I would definitely recommend it. So that's just kind of an overview of who to go with why. This is why I personally use, I'll have a link to them in the resources section as well. I'll try to work with them to get some kind of discount. Maybe I'm still working with him on that, but we'll see if that even happens. They're fairly priced overall. You can do your own research there. But personally, the difference between these two packages that I would focus on, the news Buzz Pro, you get premium distribution in Yahoo Finance and AP news. What I would do is for you with your specific product, go to Yahoo Finance to the press release section as well as AP News. And look at those press release sections. And look at some different product press releases or some other press releases and think, okay, what my product makes sense in these sections. If not, then don't go with it. What's the point? But if so, then maybe it would be more worthwhile to go here. If you have a more premium product, if you have a bigger budget for launch, then definitely would recommend the news most pro otherwise, just stick with the news buzz a little bit on the cheaper end, but still a very high-quality and you can get really, really far with this. So again, apologies, I'm a little bit out of it not feeling the best today, but really wanted to get this video out and hope you found this valuable. That's kind of the end again, pretty simple, straightforward when it comes to press releases. Hope you found it valuable. And the last thing I'll add as well that I got some questions about is in terms of ranking. You're like, Hey, somebody I know there's all these different ways to launch my product. Which one should I go with? The reality is you should have multiple traffic sources go into your Amazon listing ultimately. But each of these traffic sources does have a different priority. So it depends on your product, your category, and all of that. But for me, I prioritize Amazon PPC, Google ads, and Pinterest ads over press releases because I'm paying for clicks. Where remember with press releases you're paying for the opportunity to get published and an opportunity could go crazy viral like I could pay $99 and go crazy viral for $99 in some really awesome distribution. Or I could get almost nothing for $99. Where with Pinterest, Google Ads, Amazon PPC with $99. I know exactly what I'm getting if it's a dollar and click, I get 99 clicks, right? So that's just something to think about for me. I always will, I will never launch a product without launching a press release. Still working on figuring out exactly how many I'm gonna do. A lot of testing that I'm still doing, but using press releases for all product launches moving forward. But depending on your budget, your product and all of that, I ranked the Google, Amazon and Pinterest advertising a little bit above because you're paying per-click. But definitely, definitely would recommend considering adding press releases to that kind of product bundle and at least giving it a try once for one of your next product launch. So how do we find it valuable? Like I said, if you have any questions, definitely let me know and let's go ahead and get to the next video. 22. How to Know Your Product Launch is Working: How do you know that your marketing and advertising efforts are actually having an impact on your business. So obviously, we know that if we're making sales, we'll see that in Seller Central will get deposits into our bank. And that's great. We can see the number of orders per day or week, total amount of revenue, all of that. However, what's extremely important with Amazon, as we know, is keyword ranking. The more keywords that we're ranking for, the higher that were on the page for those keywords, the more sales we're going to make. It's very important is as soon as you launch your product to be tracking the rank of your product. There's a couple of options you can do. So option number one is you can track, rank yourself manually, or maybe hiring a virtual assistant to help you with this, where basically you can take your top ten to 20 keywords and this track your organic rank per day. Just go to Amazon in incognito window. Search for your product with that keyword, see where your ranking and then update. Now, especially when you're starting off and you may be ranking on page 500 or 75 when you're just starting off for certain keywords. This can be very labor sum and taking a lot of time either for yourself or a VA. And if you do hire VA, maybe not the cheapest and most efficient way. But that is one way. And then another way is to use a tool. And there are a lot of different tools that do this. However, my favorite truly is the helium ten keyword tracker tool. With this tool, you can actually track 20 keywords for free with the freewheeling ten plant, which is kinda nice as well. So I'd recommend getting started there. Just get the free account with Helion ten if you haven't already get 20 keywords for free. And basically how it works is once you log into helium ten, under Tools, you'll find keyword tracker. Go ahead and click on that. And how it works is you will add your product keywords you want to track and that's it. And then healing tension is going to automatically track your keywords on a daily basis and show you where your ranking, the estimated search volume for that keyword, as well as if you overall been increasing or decreasing in the trend column, you can actually see how you've been progressing over time as well. So really powerful, really simple, and very, very important to at least track your top ten keywords. For me, what I do is I track literally hundreds of keywords. I want to see how I'm ranking for my top kind of high volume keywords that are shorter tail, my long tail keywords as well. I'm tracking a ton of different keywords for each product, literally like hundreds for each product, and that's just me. But at least track of your top ten keyword rank is going to be very indicative of, okay, I'm driving, let's say Amazon PPC traffic in exact match for these keywords, we should see keyword at least increasing if not on the top of page one, which you see an increasing over time. Or for running Pinterest ads and Google Ads influencer partnerships that should ultimately translate to increase keyword ranking at some level on Amazon. And that's extremely important. That's just the overview. Pretty quick. And terms of how to use a tool, like I said, is super simple. You just go to keyword tracker in helium ten. And then from there you add either your product ASIS, ACM or your products URL, and then just enter as many keywords as you want to track. So if you have one product and you want to use the free version, 20 keywords you could potentially do to products. We tend keywords each depending on how healing and ten structures it. Or you can upgrade to the paid plan. And again, I'll have a coupon code in case you want to do that. Don't pay full price, get a discount of that in the resources section as well. So I hope you found it valuable. Be sure to track your progress. Otherwise you don't know if it's working or not. And then basically, as you're tracking your results, you can see, okay, maybe increase more traffic or more efforts for these keywords with Amazon PPC or decrease or Hey, we're running these Pinterest ads. R is our overall keyword ranking, increasing or not, should we keep running them? So it's gonna be another data point that you're going to look at along with sales revenue orders. And then also of course, keyword rank. All those together are gonna give you a much better picture on your efforts working or not. I hope you found this valuable. Do you have any questions? Let me know. And with that being said, let's go ahead and get you in the next video. 23. Get The Money Amazon OWES You!: The majority of Amazon sellers are losing between one to 3% of the revenue every single year and they don't even know about it. So you're obviously selling physical products on Amazon. You are shipping products from your supplier into Amazon's warehouse, from their Amazon is distributing them to kind of balance everything, shipping out to customers dealing with returns and through this process because it involves human beings, unfortunately, a percentage of your inventory is going to be destroyed, damaged, or lost. So the reality is, the good news is if Amazon destroys damages or loses any of your inventory, they owe you money for the inventory, for the sale price of each unit that is destroy, damaged, or lost. But Amazon is not going to tell you if they do this, you have to basically actively go find it and then let Amazon no, sort of like with taxes almost. But there's good news that Amazon will reimburse you for that inventory that was basically lost. So what you can do is either try to actively and time-consuming, we go and try to find all of the reimbursements that Amazon OSU and reconcile with them. Or you can use a company like we do called getID. So it's good TDA.com of a link in the resources section. And basically what gets EDA, which I really, really liked. This is one of my favorite Amazon kind of platforms or Amazon seller tools is you create a free account, connect your Seller Central account, and then for free, continuous gonna go in and find all the reimbursements that Amazon OSU. And then it's only at that time that you can either a choose then to say, Okay, Wow, Amazon owes me quite a bit. I'm gonna go in and manually try to find these reimbursements myself. Or you can just click a button and say, Okay, good TDA, go ahead and file these reimbursements. And then only at that time when data has found the reimbursements for you. They take a percentage of the total in as kind of like the fee for them doing all this work. I think a very fair business model. Basically you only pay them when you first get paid. And it saves a ton of time as well. It's very painstaking. It's not a fun process to try to reimbursements. We tried to do this, but we actually found that it was more efficient and that potato is actually able to find more reimbursements than we were on our own. And ultimately, even with the fee included, we gained a lot more back. And again, that's literally on average between one to 3% of revenue that if you're not using data, are really being active about finding your reimbursements. You're gonna lose one to 3% of revenue every single year. So as soon as you start selling on Amazon immediately from day one, sign up for a free account. Again, I'll link the free kind of GTD account in the resources section associated with this video, you can click there. If you've already been selling for at least six months, still go ahead and get the free account because they can't go back up to six months at this point, hopefully in the future, it will be even more to get you the reimbursements that you literally deserved. So just a little kind of hack little tip here, hope you find it valuable. Of course, if you have any questions, let me know in the Q&A section and let's go ahead and get to the next video. 24. Get Thousands Of Clicks For ZERO Dollars!: In this video, we're going to be talking about amazon posts and specifically to important updates relating to amazon posts. The first is an announcement that Amazon made about a brand new placement for amazon posts specifically, which can make this even more advantageous than before. And then second is a personal update about an experiment that I ran almost exactly one year ago, width amazon posts. And I'm gonna be sharing my results which are pretty crazy and ultimately keep everything to the point and as valuable as possible. So without further ado, let's go ahead and get to it. If you're not already familiar, amazon posts are essentially social media for Amazon, what they are is an image, usually a lifestyle image of your product being used or just your product. A little caption with some text highlighting maybe a certain feature or benefit of your product. Then when someone sees this on Amazon, I can click and that will direct them to your Amazon product detail page. Currently, amazon posts are only available for US sellers that are brand registered. So if you are selling in the United States and you are brain registered, you should have access to amazon posts. But first you'll need to make sure that they are enabled in order for you to use them. And up to this point, there are three main areas where your amazon posts will appear once you publish. The first is your brand feed that is a part of your Amazon storefront. The second or category specific feeds to your product category. And the third are your own as well as your competitors product detail pages. And just last week, Amazon announced that there'll be introducing a new placement on product detail pages. Now they left it a little bit vague that it necessarily mentioned if it's just going to be your own product detail page, kind of like maybe enhance brand content or some kind of specific section of your listing. Or it's also going to be a special part where you can show up in your competitors listings as well. But the fact that they're making an announcement about this, there's good indication that this is going to be a new placement for your own product listing, as well as potentially on your competitors listing, which can make it very, very powerful to steal market share and ultimately dominate your niche. If you haven't created posts already, all you have to do to be eligible for this new placement is to create ten posts. That's it. Number one, by creating ten posts, you'll already be eligible on their own, each individually to appear in the other three sections that we already mentioned. And then once you have ten approved posts published, then you will automatically be eligible for this new, a little bit mysterious section that Amazon is now allocated, which you definitely want to get ahead of the curve on, especially in preparation for Q4 and some best practices for creating amazon posts, both from Amazon's own words as well as my own experience. Number one, use lifestyle images. Now you may have already created some lifestyle images with your product photographer. Great. Take those images that you have in your listing or that you've already created. Go ahead and use those for your Amazon posts. You can reuse images. So just because you use an image once, doesn't mean it's done. If you want to create, for example, a 1000 amazon posts, you don't have to have 1000 different images. You could hypothetically you use that same image 1000 times. However, you do want to diversify your posts to see ultimately what works best, what resonates. So number one is using your existing Amazon Images. Number two, very simple to do. Reach out to micro influencers on Instagram that relate to your niche and have a beautiful feed, meaning a beautiful posts that they create. Give them your product for free in return for some beautiful lifestyle images. And that's a very inexpensive way to get some amazing content. Once you have your images for each post, then for your caption where I'd recommend doing is keeping it short. Having shorter captions in my experience, greatly reduces the risk of getting your posts disapproved. There's no issue with getting your posts disapproved, other than you just basically have to tweak your posts a little bit, re-upload and see if it gets approved. Again, in my experience, Amazon's a bit glitchy when it comes to this. All of the posts that we create for our own brand all follow Amazon's guidelines. However, for some reason, some posts that are almost identical to each other, one gets approved, the other one doesn't. I make a small tweak either it would changing out the image, changing a few words in the caption and then it gets approved. For whatever reason, keep shorter captions. This is going to ensure that more of your posts are going to automatically get approved. It just less headache. That's really the only saver there. And then also with your caption from what I found for my personal experience is to try to include your main product keyword, either category specific or product specific keyword that's gonna help with distribution. So Amazon better understands what your post is about and then show it to customers who are searching for those specific keywords. Again, I don't have definitive data to show that this definitely helps, but I will share my results here in just a second, also with captions, what I recommend, like I said, just keeping it one sentence, highlight on the most important features and benefits of your product. What are your top five benefits? What are your top five features, those five together, that's ten different capitals that you have, each about maybe one sentence long, really simple. But you have a beautiful lifestyle image. You have a very important benefits based or features based caption with your main keywords in there that it's going to help with distribution. And then lastly, go ahead and you can either, if you're creating a bunch in bulk, you can either post immediately or what I'd recommend is if you're posting in bulk is creating a bunch at once, is you can actually schedule out. So I like to do one post per day per product. And if you are not yet sold on Amazon posting, we want to give this a try, but I recommend doing just to get started for the next ten days, create ten amazon posts. Very, very simple to do. It's really not that difficult. And just make sure you have ten approved posts by the end of this month. That'll get you in a really great position to be eligible for this new position and just get some additional traffic. And basically run a very simple test to see if Amazon posts or maybe worth it for you. Now this all sounds pretty in great. However, our amazon posts worth the time and effort to do, or is this just another shiny object that's gonna keep you from your brand's goal. So like I said before last year, I ran an experiment where I posted once per day per product for five of my top-selling products, I spent a total of seven hours over this 30-day period planning, creating the posts, going back in and kind of tweaking and approving posts that were originally disapproved. And ultimately to keep it simple, I put in seven hours of work right after that month. I track the next 30 days to see okay. Over the next 30 days, what kind of results in my getting with amazon posts? When you go to the Amazon posts dashboard, you can actually see the total number of impressions that your posts are getting, the total number of clicks that they're getting. So you can get a general sense of at least the overall results, your efforts, your total resources in, are delivering back within that kind of 30-day to 60 day window. I really didn't see much traffic to my listening. I thought, Forget it, I'm done with amazon posts. These really don't get great results. And literally this month, for some reason I was just thinking about amazon posts after this update, I thought, Hmm. I wonder if my amazon posts have performed any better than the last time I checked. What I did is I went to my Amazon posts dashboard. I looked at the past year worth of data and I was shocked to find that that seven hours of effort that I put in almost a year ago has now generate over 2 thousand clicks to my Amazon listings that are associated with those posts that I created. For perspective, my Amazon PPC costs on average are $0.75 cost-per-click. So on average I pay $0.75 for every click to my Amazon listing with Amazon PPC advertising, I can kind of use that as a benchmark, okay, so $0.75 cost-per-click, multiply it by 2 thousand clicks versus my seven hours that I put in. For me, it's very much worth it, and it's even more worth it. Another little hacker tip is literally over the past two weeks, I have now hired a VA to automate this entire process of planning, creating posts, approving posts, all of that every single day for all of our products to really scale this up. And for perspective, I've hired this VA on for five US dollars per hour. And based on historic performance, I can expect that for every $5 that I spend or invest through this VA to drive up to $225 or more worth of clicks to my Amazon listing again, based on my Amazon PBC data as a metric. Now, let's just say that when someone actually finds my amazon posts and clicks on it, maybe they're less likely to buy than someone who sees an ad and clicks on that. And guess what, That's totally fine. Because even if my Amazon post clicks convert at a small fraction of what my Amazon PBC converts, it's still so worth it $5 in a potential $225 out worth of clicks to my listing. I'll do that all day now with this being said, I recently made a LinkedIn post about this because I was shocked. I was like, Oh my gosh, this is amazing. What does everyone else seeing? And with a few of my connections, fellow consultants and sellers as well reach out back to me and some said, Yeah, we're getting great results with this client. Other said, Hey Sumner, we're not really seeing the same results with our clients. So results definitely, of course, they do vary for probably a number of factors, your product, your product category, how often you're posting and all of that. But for me with my data, for the next time being for this next period, definitely the rest of this year, we're gonna be going heavy on amazon posts. We're gonna be checking back in to see, hey, is it still worth it if there's ever point where the output is not justified by the input or vice versa. Then we'll maybe hold back a little bit. Of course that ever happens. I'll be making an update. I look forward to seeing you in future videos. 25. LAST STEP!: Congratulations on completing the master class seriously, does you know that only 10 percent of students make it this far to this video in the class, which literally means you're one of the top students who has ever enrolled. So congratulations again to you. And there are only two things left for you to do. So first, all of the information in the world means absolutely nothing unless you take action. So what I encourage you is you now have all of the knowledge, tools, and resources that you need to make serious improvements to your life. Take one thing, even if it seems small from the class and apply it today. And I want you to promise me this because even if you take a small step, this is going to create a snowball effect that can have a tremendously positive impact on your life. And of course, I want to encourage you if you have any questions or hesitations or anything that you need help with, or you'd like to share your success in the future with me. Remember I'm here all times to help you in any way that I can. So don't hesitate to reach out. And number two is if you could take 60 seconds to leave your honest feedback about the class, that would be tremendously helpful to both myself as well as hundreds of other Skillshare students and we would greatly appreciate it. And lastly, if you enjoyed this class, be sure to check out our other top rated classes here on Skillshare, ranging in a wide variety of topics, including Amazon, FBA and e-commerce, Pinterest marketing and advertising, goal setting, business branding, YouTube, SEO, and much more coming very soon. So be sure to check out those other classes in case you're interested. And again, thank you so much for choosing us. We're so excited for you on this journey ahead. And again, we're here at any point for anything that you need. So don't hesitate to reach out, wishing you all the best and look forward to seeing you in future videos.